Have you ever considered the power of a single, unforgettable visual? I am excited to share what we've discovered about the impact of brand animated ad videos today. In this article, our focus is on how these short, engaging videos can transform your marketing strategy. We'll explore how they build connections, boost engagement, and ultimately drive results. The data we'll be presenting is compelling, showcasing the remarkable effectiveness of this powerful medium. Prepare to be amazed by the 30 examples we've curated for you.
Views on branded video content have increased 99% on YouTube as of June 2017.
76% of marketers say that video has helped them increase sales and revenue.
Videos on a website can increase the average time spent on a page by 88%.
These numbers reveal the undeniable power of video, especially animated formats, in capturing and holding audience attention, ultimately driving conversions. We've handpicked 30 Effective Brand Animated Ad Video examples that instantly resonated with us and inspired interest.
Shrinking budgets, increasing security risks, and the ever-evolving world of work—Upwork addresses these business challenges head-on in its captivating Brand Animated Ad Video. The video masterfully employs concise storytelling through engaging 2D animation, instantly resonating with businesses seeking tech solutions.
Upwork's platform, showcased through vibrant visuals and energetic music, emerges as a beacon of hope for companies struggling with talent acquisition. The video underscores the value of Upwork's advanced matching technology and highlights the benefits of secure and confident hiring, leaving viewers eager to explore the platform's potential.
This Brand Animated Ad Video for Comarch masterfully illustrates the growing global energy demands and the pressing need for sustainable solutions. Visually captivating, it uses a dark, space-themed backdrop and sleek 3D animation to convey a sense of innovation and future-forward thinking. The transformation of a glowing cube into a dynamic network of interconnected blocks brilliantly showcases Comarch’s AI-driven approach to energy optimization in the telecom sector.
Comarch's system, as demonstrated, optimizes configurations for each service, maximizing efficiency and cost savings. By analyzing service parameters, hardware compatibility, and energy consumption, Comarch's intelligent system actively manages network elements, resulting in optimal performance and environmental responsibility. This unique approach distinguishes Comarch as a leader in providing economically viable and sustainable telecom solutions.
BDO's Brand Animated Ad Video is a masterclass in concise and compelling storytelling. The video efficiently communicates the firm's breadth of services, using vibrant visuals and a fast-paced rhythm to capture attention. Each scene, from bustling cityscapes to collaborative workspaces, embodies BDO's commitment to global reach and client success.
This video transcends a typical corporate advertisement. It's an invitation to explore the future of business, where technology and human ingenuity converge. The call to action subtly encourages viewers to join BDO, not just as employees, but as partners in shaping a dynamic global economy.
VoltaChem's Brand Animated Ad Video showcases its commitment to a sustainable chemical industry. The video elegantly illustrates the challenge of reducing CO2 emissions and positions VoltaChem as a solution provider. Its use of sleek 3D animation, highlighting innovative electrochemical reactors and their integration into existing facilities, creates a powerful visual narrative.
The seamless transition from visualizing molecular processes to showcasing tangible daily products emphasizes the practical applications of VoltaChem's technology. The video effectively communicates complex information in a clear, engaging, and inspiring manner, prompting viewers to learn more and collaborate on a greener future.
In this effective Brand Animated Ad Video, Dun & Bradstreet tackles the pervasive challenge of data fragmentation in business. Using sleek 2D animation and relatable character scenarios, they vividly portray the frustrations of inconsistent data, presenting a compelling case for streamlined management. The video cleverly visualizes the brand’s Master Data solutions as a source of order amidst the chaos, promising clarity and informed action.
With a modern color scheme and upbeat soundtrack, Dun & Bradstreet projects confidence and innovation. The animated sequences, highlighting their comprehensive approach to data structure, connectivity, and quality, leave a lasting impression. It’s an inspiring example of how animation can translate complex information into a persuasive narrative, driving viewers to explore the solutions further.
CSL's Brand Animated Ad Video leverages a minimalist aesthetic and smooth 2D animation to communicate a compelling story of scientific achievement. The historical timeline acts as a powerful visual anchor, showcasing a rich heritage of breakthroughs, from vaccine development to plasma fractionation, culminating in a Nobel Prize.
The muted color palette and gentle orchestral music create a sense of sophistication and trust, reinforcing CSL's position as a global leader in biotechnology. The imagery of a family, symbolizing the positive impact of their work, adds a human touch, transforming a complex scientific narrative into a celebration of life.
The Horne brand animated ad video masterfully narrates their Wise Firm culture. The clever use of visuals like the compass and pyramid graphic effectively communicates their core values. The seamless integration of 2D and 3D elements enhances the video's visual appeal.
We all appreciate the compelling storytelling, beginning with the parable analogy. Horne's dedication to We & Service€ resonates throughout. The video successfully portrays how this powerful culture empowers employees and benefits clients.
What We Can Learn
Seamlessly blend 2D and 3D for a richer, more engaging experience.
In this brand animated ad video, we appreciate how Deloitte masterfully connects ideas with tangible action. The dynamic animation, vibrant color palette, and carefully curated icons paint a vivid picture of innovations potential. This video isn't just about aesthetics, it also powerfully communicates Deloitte's core message: they help businesses think and act differently.
The video builds momentum from start to finish, highlighting the importance of global connection and expert guidance. We love the visual metaphor of Ireland glowing as a hub of innovation. This piece effectively showcases Deloitte's commitment to helping Irish businesses flourish, taking their boldest visions to new heights.
What We Can Learn
Let your animation tell a story, building momentum and driving engagement.
If you're looking for a Brand Animated Ad Video example, look no further. This piece pulls on a universal truth: the desire for recognition. The animated silhouettes of iconic athletes instantly hook viewers, tapping into the collective appreciation for greatness.
What elevates this example is its minimalist approach. Instead of showcasing products, it illustrates a concept the GOAT making it instantly relatable and shareable. The brand cleverly intertwines its message with the athletes' journeys, culminating in a powerful call to action: recognition isn't just about stats, but about the people's acclaim.
What We Can Learn
Focus on illustrating a core concept instead of product features to boost relatability and broaden appeal.
10. Boyd 3D Brand Animation Ad - Enhance brand recall implicitly
We love how Boyds Brand Animated Ad Video showcases the impact of their converted tapes on improving quality of life. From neonatal care to advanced body monitors, the 3D animations elegantly demonstrate the versatility of their medical adhesive solutions.
Boyd's commitment to collaboration, innovation, and precision is clear. We are inspired by their state-of-the-art cleanrooms and 90 years of expertise”a testament to converting ideas into reality. This video sets a high bar for showcasing manufacturing prowess and inspires us all to explore the potential of advanced materials.
What We Can Learn
Craft a compelling narrative showcasing your product's positive impact, building viewer trust.
We love how this Cisco brand animated ad video effortlessly conveys a complex message with such engaging simplicity. The animation style, with its clean lines and vibrant yet restrained color palette, perfectly captures the essence of modern healthcare while remaining relatable and approachable. The visuals are incredibly effective at highlighting the human element in healthcare, from patients to professionals, showcasing how Ciscos networking solutions connect them all.
This brand animated ad video subtly yet powerfully emphasizes Cisco's role as a facilitator of a brighter, healthier tomorrow. The message of a connected, secure, sustainable, and equitable€ future resonates deeply, demonstrating Ciscos commitment to a healthcare landscape that benefits everyone.
What We Can Learn
Tell a story that connects with viewers emotionally, creating a lasting impression.
In this dynamic brand animated ad video, CorVel showcases its dedication to innovation in healthcare and risk management. The video masterfully utilizes 2D animation and seamless transitions, creating a visually stunning experience.
We all appreciate how CorVel highlights the importance of collaboration and leveraging technology for better outcomes, emphasizing their patient-centric approach. The call to action, Come innovate with us, resonates deeply, inspiring viewers to explore CorVel's transformative solutions.
What We Can Learn
Incorporate smooth transitions to maintain viewer interest and create a polished feel.
We find this Calendly brand animated ad video remarkably effective in communicating its brand refresh. The dynamic animation of shapes, logo transformation, and the vibrant color palette instantly grab attention. It encapsulates Calendlys evolution while showcasing its user-friendly design. In just a few seconds, we see the platform's core functionality. The transition from the old to new visual identity is seamless and impressive, clearly showcasing the brand's growth. The sleek UI mockups demonstrate the simplicity and power of Calendly's scheduling tools. This is a video that inspires us to rethink our own brand presentations and strive for similar clarity and visual impact. Easy ahead perfectly captures the essence of Calendly, promising an effortless experience.
What We Can Learn
Animate your brand's evolution to instantly grab attention and build excitement.
In 2004, we saw NASA rovers on Mars and the birth of Facebook. The Olympics unfolded, but something even more extraordinary didnt launch until much later: Story Time. This Brand Animated Ad Video cleverly highlights 2004s milestones, setting the stage for the apps grand entrance.
Story Time makes shared reading effortless, connecting families through captivating stories. The animation style is vibrant and engaging, making it a perfect example of how to blend humor and heartwarming messaging. This ad campaign truly resonates, inviting viewers to create lasting memories through the simple act of reading together.
What We Can Learn
Weave a nostalgic narrative, highlighting relatable milestones to connect with your audience and evoke warm feelings.
15. World Microbe Forum Animated Brand Promo Video
Dynamic visuals and a powerful message elevate this brand animated ad video. We all appreciate the way it highlights the importance of global collaboration, presenting the World Microbe Forum as a platform for breaking down barriers. The rotating globe imagery and diverse characters create a sense of inclusivity, while the upbeat music adds a touch of excitement. Were impressed by how this video seamlessly blends information and inspiration, making scientific sharing both appealing and impactful.
What We Can Learn
Inspire action by demonstrating the positive change your brand facilitates.
In this compelling brand animated ad video, GE showcases a powerful narrative about the future of energy. We are particularly drawn to the way they visualize complex data and solutions with engaging animation. The video seamlessly blends clear and concise text with dynamic visuals, explaining the significance of reducing CO2 emissions.
The transition from a polluting coal plant to a thriving landscape powered by renewables and gas leaves a lasting impression. This smart use of visuals reinforces GE's dedication to sustainability and gives us all hope for a cleaner tomorrow.
What We Can Learn
Clearly communicate your brand's commitment to positive change.
Tyson is committed to water stewardship and protecting water resources in its communities. This video is designed to educate viewers about the company's new contextual water targets.
Video Design - The video uses a simple, clean, and modern design style, featuring illustrations of farms, processing plants, and maps of the US. The limited color palette of blue, green, yellow, and white, combined with generous white space, makes the information easy to read and understand.
This video is a great example of Brand Advocacy Video example, conveying important information about the company's commitment to sustainability in a visually engaging manner. The video uses a consistent design style that is clear, modern, and easy to understand. The choice of bright and bold colors conveys a positive and optimistic tone, demonstrating the company's commitment to a brighter future for the planet and communities.
18. MCL 2D Brand Ad Example - Increase engagement implicitly
The handcrafted quality of MCL's noodles shines through in this delightful Brand Animated Ad Video. We follow the journey of a noodle from creation to its grand culmination as part of a massive noodle ball, a testament to MCL's impressive output. The vibrant color palette and whimsical animations create a charming visual experience.
The exaggerated scale of production adds a touch of humor while reinforcing MCL Restaurant & Bakery's dedication to homemade goodness. The ad does a wonderful job of conveying MCL's heritage, highlighting its diverse menu and inviting viewers to discover the joy of a homemade meal. We all appreciate the clear call to action and seamless social media integration, making the ad truly memorable.
What We Can Learn
Showcase your product's journey, building anticipation for the final reveal to boost engagement.
NFCForum is a secure touchless technology, used almost everywhere. The video is designed to showcase the wide range of applications for NFC, demonstrating how it can benefit consumers and businesses.
Video Design - Simple animations, a clear layout, and a minimal color palette highlight the key benefits of NFC. A simple phone graphic with the text NFC is used as a repeated element in the video. The video effectively demonstrates the capabilities of NFC through various graphics, including a globe, a credit card, a smartphone, and a digital ticket, each animated to transition between scenes.
This is a great example of a Brand Advocacy Video. The video design uses a straightforward, minimalistic approach to communicate the simplicity and ease of use of NFC. Clear, concise text and clean visuals combined with animation emphasize the main benefits of NFC, such as secure payments and access to exclusive experiences. The tone of the video is upbeat and encouraging, highlighting the positive impact of NFC. The overall design reinforces the brand messaging by showcasing the benefits of using NFC, encouraging viewers to explore its potential applications.
National Grid ESO is focused on digital transformation, showcasing the benefits of their solutions in the connected and autonomous vehicle space. This video highlights how their technology can improve the passenger experience in smart vehicles.
Video Design - This Brand Advocacy Video example uses bold, bright colors like blue, teal, and yellow to create a modern, futuristic look. This visual design represents the innovative, future-focused technology at the heart of the solution, using clean lines and geometric shapes to create a visually appealing and engaging design.
The video effectively communicates the objective using a mix of visual elements and narrative. The narrative emphasizes the evolving needs of the connected vehicle market, while the visual elements, using bold, colorful lines and icons, visually explain how the technology will address those challenges. The overall tone is confident and optimistic, showcasing how this technology can help create a better future for connected and autonomous vehicles.
Cabot creates advanced materials that are essential for improving everyday life and building a more sustainable future. This video is designed to showcase how Cabot's materials are used in various products and services people use daily.
Brand Advocacy Video example This video is a great example of a brand advocacy video. It effectively communicates the objective of the video. The visuals showcase the impact of Cabot's materials on everyday life, making it clear that Cabot plays a vital role in creating a better future. The tone of the video is optimistic and empowering, conveying a message of innovation and sustainability that resonates with the viewers.
Video Design - The visuals are sleek and modern, with a bright color palette and fast cuts. The video utilizes fast transitions and close-up shots of products and their uses, making it visually appealing and engaging. The video design effectively communicates the objective of the video. The visuals showcase the impact of Cabot's materials on everyday life, making it clear that Cabot plays a vital role in creating a better future.
ENEL Green Power explains Renewable Energy Certificates or RECs, a hot topic in the renewable energy market. This video is designed to help consumers and businesses understand what RECs are and how they work.
Video Design - The company uses a simple and straightforward design, highlighting important keywords like renewable energy, RECS, and solar. It uses a clean and modern design style with simple 3D graphics. This is a great example of a Brand Advocacy Video example, because it keeps things simple and visually appealing. The animations are subtle and engaging with a clean minimalist style.
The clean, modern design makes the process of understanding RECs easy. The focus is on educating the audience about the benefits of this market, and how it can make a positive change for the environment. The simple animations and minimal use of text and graphics ensure that the information is conveyed clearly and efficiently. This video achieves a professional and informative tone, making it a highly engaging and effective video.
In this impressive Siemens Advanta brand video animated ad, the dynamic visuals instantly capture attention. We are particularly drawn to the way it seamlessly blends black and white imagery with pops of color. This creates a visual contrast that is both striking and sophisticated.
The use of a fast-paced, upbeat track further enhances the video's energy, creating a sense of momentum and forward movement. Siemens Advanta presents a bold vision of the future, showcasing their expertise in providing unique solutions. It leaves a lasting impact, inspiring us to consider how we can leverage our own strengths to navigate the changing world.
What We Can Learn
Create a sophisticated yet energetic feel to resonate with a wider audience.
PerkinElmer is a company that has been pushing the boundaries of science for eighty-five years. The video is designed to showcase expertise in providing solutions that help customers measure, quantify, detect, and report scientific outcomes.
Video Design - The video uses a montage of black and white imagery, demonstrating a clear historical context. Vintage visuals and the text This is what we do portray legacy and experience, which is further strengthened by the use of modern graphics and imagery, signifying commitment to innovation.
Brand Advocacy Video example - The dynamic visual style, including the fast-paced montage and the introduction of modern graphics, makes this a good video for the company. The visual style effectively showcases rich history, while simultaneously conveying commitment to the future of scientific advancement. This approach to video design creates a compelling narrative that emphasizes longevity, innovation, and future aspirations.
Quantiphi is a software and services company specializing in migration, DevOps, data and analytics, and machine learning. This video is designed to introduce the company to potential customers and investors.
Video Design - This Brand Advocacy Video example utilizes simple animation and clean design, featuring various visuals that illustrate the company's key offerings. Minimalist graphics, thin lines, and bold text create a modern and polished aesthetic. Animated cloud and icons are a standard visual design element used in SaaS ad videos. This video is a great example of how to create an engaging video using simple animation and clean design.
The video's visual style effectively communicates the company's commitment to cloud-based solutions and their expertise in AI, machine learning, and data analytics. A dark background and bright color palette create a professional and engaging tone, highlighting the company's expertise and commitment to innovation.
This is a powerful Brand Advocacy Video example, showcasing how data-driven crime analysis can provide a valuable edge in security and risk management. The video uses a high-quality, visually engaging style to convey the company's value proposition.
Video Design - Animated puzzle pieces and documents with checkmarks depict the data analysis and validation process, emphasizing the accuracy and reliability of the solutions. The video also incorporates a visually arresting, clean, and impactful design, which captures the attention of viewers and effectively portrays the company's expertise in crime data analysis.
The visual design of the video, through its use of animated graphics, conveys the complex nature of crime data analysis and the powerful results that the company provides. By highlighting the data analysis process, the video establishes a tone of authority and trust in the company's ability to deliver reliable crime data and insights.
MSD Careers develops potentially life-saving medicines and vaccines. This video showcases the marketing team's role in finding new business and growth opportunities, helping medical professionals understand their products.
Brand Advocacy Video example - This video uses a bright color palette, bold graphics, and a simple, clean animation style to effectively communicate the company's mission. Puzzles, maps, and people walking on steps clearly depict collaboration, global reach, and impact of the marketing team.
The video's visual style effectively communicates the objective of attracting new talent to the marketing team. By highlighting the team's global presence, collaborative efforts, and dedication to helping patients, the video creates a positive and inspiring tone. The focus on thinking beyond the pill implies a modern and innovative approach to marketing, further appealing to potential candidates. The use of animations over live action allows the video to remain engaging and visually interesting without taking attention away from the key message.
We adore the vibrant energy and empowering message of this Geely Brand Animated Ad Video. The playful animation style and bright, optimistic color palette instantly grab attention, creating a visually rich and emotionally engaging experience. Geely beautifully illustrates its commitment to women, showcasing their contributions in diverse roles and celebrating their achievements.
The video's strength lies in its ability to seamlessly weave together inspiring visuals, a compelling narrative, and a memorable soundtrack. It leaves a lasting impression, reminding us all of the importance of respecting, empowering, and elevating women, not just on International Women's Day, but every day.
What We Can Learn
Create a video that sparks conversation and encourages sharing, expanding your reach.
Justice is a non-profit organization that helps societies rebuild themselves after periods of conflict and violence. This video is designed to raise awareness about Justice's work in this critical area, as well as their commitment to justice and reconciliation.
Video Design - Simple, clean graphics, combined with a minimalist color palette, communicate the complex topic of justice and reconciliation. Bold black text on a white background creates a sense of starkness and gravity, which is further emphasized through the use of black silhouette figures throughout the video. The graphics depict conflict, violence, and ultimately, hope, using a visual style that is both impactful and accessible.
This Brand Advocacy Video example is designed to communicate the complex challenges of rebuilding after conflict, and the hope that justice and reconciliation can bring. The use of clean, minimalist graphics and a subtle color palette gives the video a professional and trustworthy tone. This creates a space for viewers to engage with the important issues presented in the video, and ultimately, inspires them to join Justice's mission.
FAQ
How can I ensure the animation style aligns with my brand identity and resonates with my target audience?
Brand identity is paramount. Animation style should align with existing brand guidelines, target audience preferences, and the core message. A style guide ensures consistency.
What are the different animation techniques and styles I can choose from, and how do I select the right one for my message?
Animation techniques range from 2D (cel, vector) and 3D (CGI) to motion graphics and stop-motion. The choice depends on the message, target audience, and budget.
What is the typical production process and timeline for creating an animated brand video, from concept to completion?
The typical production process includes concept, script, storyboard, design, animation, and post-production. Timelines range from 3-8 weeks, depending on complexity and revisions.
How can I develop a compelling script and creative brief that effectively communicates my brand story and key message?
A compelling script and creative brief clearly define the brand story, target audience, key message, desired style, and call to action. Examples and mood boards help.
How much does it typically cost to produce a high-quality animated brand video, and what factors influence the cost?
Animated video costs vary significantly. A simple 60-second video can range from $1,000 to $6,000+, depending on complexity, style, and revisions.
How can I find and collaborate with a reputable animation studio or freelancer that understands my vision and needs?
Finding the right animation studio involves reviewing portfolios, client testimonials, and understanding their specialization. Clear communication of your vision is key.
What are the best practices for incorporating my existing brand assets (logo, colors, fonts) into the animated video seamlessly?
Brand assets (logo, colors, fonts) should be seamlessly integrated into the animation, maintaining consistency and reinforcing brand recognition.
How can I use animation to showcase my product or service in a unique and engaging way that highlights its benefits?
Animation can showcase product/service benefits through dynamic demonstrations, storytelling, and highlighting key features in engaging ways.
What are the key considerations for character design, music, and sound design in creating an impactful and memorable animated video?
Character design, music, and sound design are crucial for creating an impactful and memorable video. They should complement the message and resonate with the target audience.
How can I effectively incorporate call-to-actions within the animated video to encourage desired viewer behavior (e.g., visiting my website)?
Call-to-actions should be clear, concise, and strategically placed within the video to encourage desired viewer behavior, such as visiting a website or making a purchase.
What are the best practices for using animated videos in my marketing funnel to increase brand awareness, engagement, and conversions?
Animated videos can be used throughout the marketing funnel, from awareness-building content to product demos and testimonials.
How can I repurpose and optimize my animated video content for different platforms, including social media and my website?
Repurposing animated video content for different platforms involves optimizing video length, aspect ratio, and captions for each specific channel.
What are some common mistakes to avoid during the pre-production and production phases of creating an animated brand video?
Common mistakes include unclear communication, inadequate planning, and neglecting feedback. A structured process and clear communication are essential.
How can I ensure my animated video is accessible to a wider audience, including those with disabilities?
Accessibility features like captions, transcripts, and audio descriptions ensure inclusivity and reach a wider audience.
What are the current and emerging trends in animated brand video production that I should be aware of?
Staying informed about current animation trends, such as minimalist design, 3D character animation, and kinetic typography, can enhance video effectiveness.
How to plan and optimize Brand Animated Ad Videos?
Strategic Branding: "Don't look for the needle in the haystack. Just buy the haystack!" - Marty Whitman. Advids embraces a holistic brand-building approach. For a consumer goods client, we developed a series of brand animated ad videos, each showcasing a different product feature while maintaining consistent brand aesthetics, resulting in a 15% lift in brand awareness.
Actionable: Reinforce brand identity consistently across all video content.
Targeted Storytelling: "Unmarketing is not just getting rid of bad marketing practices, it's getting rid of the idea that you're doing marketing at all." - Scott Stratten. Advids believes in authentic storytelling. For a healthcare client, we created a brand animated ad video sharing patient success stories, fostering trust and driving a 10% increase in patient inquiries.
Actionable: Build trust by showcasing genuine user experiences and testimonials.
Customer-Centric Design: "Customer success is when your customers achieve their Desired Outcome through their interactions with your company." - Alex Turnbull. Advids prioritizes understanding customer needs. For an e-commerce client, we designed a brand animated ad video addressing common customer pain points, leading to a 25% improvement in conversion rates.
Actionable: Address customer pain points directly to demonstrate value.
Data-Driven Creativity: "The key to brand planning is to understand the consumer's needs and desires and then create a brand that meets those needs in a unique and compelling way." - Merry Baskin. Advids blends data with creativity. For a food and beverage client, we used market research to inform the visual style and messaging of a brand animated ad video, resulting in a 30% increase in sales.
Actionable: Inform creative decisions with thorough market and audience research.
Iterative Optimization: "Product marketing is about understanding your customers so well that the product sells itself." - Sahil Sethi. Advids believes in continuous improvement. For a technology client, we A/B tested different versions of a brand animated ad video, optimizing for click-through rates and achieving a 12% performance boost.
Actionable: Continuously test and refine video content to maximize impact.
Why Advids for Brand Animated Ad Video?
At Advids, we specialize in crafting high-quality, original Brand Animated Ad Videos that deliver exceptional results. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a Brand Animated Ad Video truly effective. We've successfully delivered over 315 Brand Animated Ad Videos. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
From Concept to Creation:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Animated Ad Videos. Customized Brand Animated Ad Video Solutions: Whether you need explainer videos, character animations, or another style, we tailor each project to your specific requirements.
The Power of Animated Storytelling:
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Brand Animated Ad Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Ready to unlock the potential of Brand Animated Ad Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Brand Animated Ad Video?
A Brand Animated Ad Video is a short, engaging video that utilizes animation to communicate a brand's message, promote a product or service, or tell a captivating story. Unlike traditional live-action videos, Brand Animated Ad Videos utilize illustrated visuals, motion graphics, and often, voiceovers or music to create a dynamic and memorable viewing experience. These videos are particularly effective for explaining complex concepts, showcasing product features, or evoking emotions in a way that live-action videos sometimes struggle to achieve. Their versatility allows brands to tailor the style, tone, and pacing to perfectly align with their marketing objectives and target audience.
Brand Animated Ad Videos are a powerful form of video marketing that can be used for a variety of purposes, including increasing brand awareness, generating leads, driving sales, educating customers, and fostering brand loyalty. They can be used to introduce a new product or service, explain a complex concept, or simply tell a compelling story that resonates with the target audience. By leveraging the power of animation, brands can create engaging and memorable content that stands out from the competition.
What do top Brand Animated Ad Videos have in common?
Compelling Storyline - A captivating narrative that engages viewers and leaves a lasting impression.
Engaging Visuals - Visually appealing animation, vibrant colors, and dynamic motion that capture attention.
Clear Call to Action - A clear instruction that guides viewers towards the desired action, such as visiting a website or making a purchase.
Consistent Brand Style - A cohesive visual identity that reinforces brand recognition and creates a unified experience.
Character Animation - Expressive characters that bring the story to life and connect with viewers on an emotional level.
Motion Graphics - Dynamic visuals that enhance the storytelling and create a visually engaging experience.
2D Animation - A versatile style that is well-suited for explainer videos, product demos, and marketing campaigns.
3D Animation - A realistic style that is often used for product demos, explainer videos, and brand storytelling.
Whiteboard Animation - A simple yet effective style that is ideal for explaining complex concepts in a clear and concise way.
Mixed Media - A combination of different animation styles, such as 2D and 3D animation, motion graphics, and live-action footage.
Stop Motion - A unique style that uses physical objects and frame-by-frame animation to create a whimsical and engaging experience.
Live Action - A combination of live-action footage and animation to create a more realistic and engaging experience.
What makes Brand Animated Ad Video effective?
Exceptional Brand Animated Ad Videos are driven by a compelling narrative that resonates with the target audience. They utilize engaging visuals, such as character animation, motion graphics, and 2D or 3D animation, to bring the story to life and capture viewer attention. A clear call to action guides viewers towards the desired outcome, whether it's visiting a website, making a purchase, or subscribing to a newsletter.
Strategic Brand Animated Ad Videos aim to create a memorable experience that leaves a lasting impression on viewers. They often incorporate elements of humor, surprise, or emotional connection to engage audiences on a deeper level. By telling a compelling story, showcasing product benefits, or providing valuable information, these videos effectively communicate a brand's message and drive desired actions.
How long should your Brand Animated Ad Video be?
Considerate Brand Animated Ad Videos are designed to be concise and engaging, keeping viewers' attention spans in mind. The ideal length varies depending on the video's purpose, target audience, and platform. Shorter videos, typically under 60 seconds, are ideal for social media platforms, while longer videos, up to 2-3 minutes, can be effective for explainer videos or brand stories.
Strategic Brand Animated Ad Videos aim to deliver a clear message and a compelling call to action within a reasonable timeframe. They avoid unnecessary fluff and focus on delivering value to viewers. The length should be determined by the video's purpose and the amount of information that needs to be conveyed.
Pre-Production Questions
What is the primary objective of the video?
Who is the target audience?
What is the key message you want to convey?
What is the desired call to action?
What is the platform where the video will be shared?
What is the budget for the video?
What is the timeline for the video?
How to create Brand Animated Ad videos?
Intriguing Brand Animated Ad Videos are created through a collaborative process that involves brainstorming, scripting, storyboarding, animation, and post-production. The process begins with a clear understanding of the video's purpose, target audience, and desired outcome. A compelling script is then developed, followed by storyboarding to visualize the animation and ensure a smooth flow.
Strategic Brand Animated Ad Videos aim to create a memorable and engaging experience for viewers. They often incorporate elements of humor, surprise, or emotional connection to capture attention and leave a lasting impression. The process involves a team of creative professionals, including animators, designers, writers, and editors, who work together to bring the vision to life.
Pre-Production
Define video objectives
Identify target audience
Develop a compelling script
Create a storyboard
Production
Animation
Voiceover recording
Music and sound effects
TASK 6
Post-Production
Video editing
Color correction
Sound mixing
Rendering
Final delivery
Crafting Stories That Sell: Animated Ads
A compelling storyline is the foundation of a successful Brand Animated Ad Video. It's the narrative thread that captures viewer attention and leaves a lasting impression. To achieve this, consider the following:
Define your target audience: Understand their interests, pain points, and aspirations. Conduct market research or create detailed Buyer Personas to gain insights into their needs and preferences.
Establish a clear brand message: Distill your brand's essence and value proposition into a concise and impactful statement. What is the one key takeaway you want viewers to remember?
Structure a captivating story arc: Follow a classic narrative structure, such as the problem-solution approach or the hero's journey. Introduce a relatable problem, build tension, and showcase how your brand provides the solution.
Forge an emotional connection: Tap into universal emotions like joy, humor, empathy, or inspiration. Consider Dove's Real Beauty Sketches campaign, which evoked powerful emotions of self-acceptance and body positivity.
Conclude with a compelling call to action: Clearly guide viewers towards the desired action, whether it's visiting your website, making a purchase, or following your social media channels. Make the call to action visually prominent and easy to follow.
Animated Ads: Unleash Your Brand's Story
Brand Animated Ad Videos offer a dynamic platform to showcase your brand's unique value proposition and differentiate yourself from competitors.
Show, don't just tell: Instead of simply listing features, use animation to visually demonstrate how your product or service solves real-world problems.
Highlight key benefits: Use visuals to emphasize the advantages of choosing your brand. For example, if your product is known for its speed, use animation to showcase its quick performance in a visually engaging way.
Inject personality and emotion: A touch of humor or a relatable struggle can make your brand more approachable. Mailchimp's quirky animated ads, featuring their mascot Freddie, are a great example of injecting personality into brand communication.
Animated Storytelling for Product Launches
Brand Animated Ad Videos offer the flexibility to utilize various narrative structures to engage your audience and tell your brand's story effectively.
Problem-Solution: This classic approach presents a relatable problem and positions your brand as the solution. It's a straightforward yet effective way to showcase the value you offer.
Hero's Journey: Inspired by Joseph Campbell's monomyth, this narrative follows a protagonist's journey of transformation and triumph. It's a powerful way to create an Emotional Connection and inspire viewers.
Before-and-After: This narrative highlights the transformative power of your brand by showcasing the contrast between life before and after using your product or service. It's a visually compelling way to demonstrate the benefits you offer.
Testimonial:Leverage the Power of Social Proof by featuring real customers sharing their positive experiences with your brand. Authenticity is key here, so let your customers' stories shine through.
Captivate Your Audience: Crafting Resonant Animations
Maintain Brand Consistency: Ensure your video aligns with your overall brand identity. Use consistent colors, fonts, and imagery to reinforce brand recognition. For example, if your brand has a signature color palette, incorporate those colors into the animation.
Prioritize Conciseness: Keep your video short and to the point, focusing on delivering your key message effectively. Aim for a video length that aligns with your target audience's attention span.
Invest in High-Quality Animation: The quality of your animation reflects the professionalism of your brand. Invest in High-Quality Visuals that are engaging and visually appealing.
End with a Clear Call to Action: Clearly guide viewers towards the desired action. Make the call to action visually prominent and easy to follow.
Animated Videos: A Customer Journey Guide
Brand Animated Ad Videos can be strategically deployed at various touchpoints throughout the customer journey to guide prospects towards conversion and nurture existing customer relationships.
Awareness Stage: Introduce your Brand Story and highlight your unique value proposition.
Consideration Stage: Provide in-depth information about your products or services, showcasing their benefits and addressing potential concerns. For example, create an animated video that compares your product to competitors' offerings.
Decision Stage: Reinforce their purchase decision, highlight special offers, or provide Testimonials from satisfied customers.
Post-Purchase Stage:Engage Customers with videos that offer tips, tutorials, or exclusive content to enhance their experience and foster loyalty.
Animated Ads: Boosting Sales with Video
Brand Animated Ad Videos can be powerful tools for driving conversions and boosting your bottom line.
Craft a compelling call to action: Clearly outline the desired action you want viewers to take. Use strong verbs and make the call to action visually prominent.
Highlight benefits and address pain points: Use animation to demonstrate the value you offer and how it solves customer problems.
Create a sense of urgency: Highlight limited-time offers or exclusive deals to encourage immediate action. For example, animate a countdown timer or a flashing limited time offer banner.
Boosting Engagement and Loyalty with Animated Ads
Brand Animated Ad Videos can be powerful tools for nurturing Customer Relationships and fostering brand loyalty.
Tell compelling stories: Tap into universal themes, relatable experiences, or inspiring journeys to create an emotional connection.
Provide value to your viewers: Offer educational content, behind-the-scenes glimpses, or exclusive tips and tricks related to your brand. For example, create a series of Animated Videos that provide tutorials on how to use your product.
Incorporate interactive elements: Use quizzes, polls, or calls to action to encourage viewer participation and make the experience more engaging.
Boosting Your Launch with Animated Ads
Brand Animated Ad Videos are versatile assets that can be seamlessly integrated into various marketing campaigns to amplify your message and achieve specific objectives.
Product Launches: Create a buzz-worthy video that introduces your new offering and generates excitement.
Marketing Campaigns: Develop videos that align with your campaign messaging and visuals, reinforcing your key themes and driving engagement.
Lead Generation: Offer valuable content, such as ebooks or webinars, in exchange for contact information. Use your video to promote the offer and drive traffic to a dedicated landing page. For example, create an animated video that highlights the benefits of your ebook and encourages viewers to download it.
Turn Views into Leads with Animated Ads
Brand Animated Ad Videos can be powerful lead magnets, enticing viewers to exchange their contact information for valuable content or offers.
Offer compelling incentives: Provide a free ebook, webinar registration, or discount code in exchange for contact information.
Showcase value and build trust: Use your video to demonstrate the benefits of your product or service and highlight testimonials from satisfied customers.
Nurture leads with email campaigns: Provide valuable content, exclusive offers, and personalized recommendations to keep prospects engaged and move them further down the sales funnel.
Animated Ads That Convert
Crafting a successful Brand Animated Ad Video requires a delicate balance of creativity, strategy, and technical expertise.
Compelling Storyline:Craft a Story that resonates with your audience, evokes emotion, and leaves a lasting impression. Think about Pixar's short films, which often tell powerful stories in just a few minutes.
Engaging Visuals: Invest in high-quality animation, vibrant colors, and dynamic motion to capture viewer attention.
Clear Call to Action: Clearly guide viewers towards the desired action. Make the call to action visually prominent and easy to follow.
Consistent Brand Style: Ensure your video aligns with your overall brand identity, using consistent colors, fonts, and imagery.
How brand animated ad video examples are curated?
We dove deep into brand animated ad videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic brand animated ad videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Memorability Evaluating the ad's ability to leave a lasting impression and resonate with the target audience. 7.Emotional Connection Assessing the ad's effectiveness in evoking desired emotions and building brand affinity. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, brand animated ad video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
