Is your brand struggling to cut through the noise? Discover how leading brands are leveraging the power of character animation to create unforgettable animated ad experiences that boost brand awareness and deeply resonate with their target audience. This article delves into the secrets behind their success, revealing how compelling characters can forge emotional connections and drive exceptional engagement.
Video's role in modern marketing:
Views on branded video content have increased 99% on YouTube as of June 2017. 76% of marketers say that video has helped them increase sales and revenue.
Videos on a website can increase the average time spent on a page by 88%.
These 30 examples showcase the remarkable ability of character-driven animated ads to boost brand awareness and engagement. Featuring successful campaigns from brands like Laika Studios or Headspace, this collection provides actionable insights for crafting videos that tell captivating stories and leave a lasting impression. Let's explore how these brands breathed life into their messages with animation and discover how you can do the same.
Finding the right tech talent is a major hurdle for many businesses. Upwork's brand animated ad video directly addresses this pain point, using a fast-paced, visually engaging style to showcase its platform. The flat 2D animation, with its teal, green, and light blue color palette, is both modern and professional.
The video clearly illustrates how Upwork simplifies the process of finding and hiring remote tech professionals, highlighting security certifications and a streamlined onboarding process. The implicit call to action is effective, leaving viewers wanting to learn more about this solution for their tech talent needs.
This compelling brand animated ad video showcases COMARCH's innovative approach to sustainable energy consumption in the telecom industry. The visuals are striking, using 3D animation to illustrate the global energy challenge and the company's AI-powered solution, all within a minute and 48 seconds.
The video effectively communicates complex technical concepts through clear visuals and concise narration. It successfully targets telecom companies and energy managers concerned about sustainability and cost optimization, implicitly encouraging viewers to explore COMARCH's solutions further.
Global reach and technological prowess are immediately apparent in this Animated Ad Video. The fast-paced editing, a blend of 2D and 3D animation, keeps viewers engaged, showcasing BDO's extensive services. Visual metaphors, such as the rotating globe symbolizing global expansion, are used effectively.
The video's concise style, combined with sharp visuals, successfully targets professionals in finance and technology. The clear depiction of advanced analytics and robotic process automation leaves a lasting impression of BDO's forward-thinking approach.
Sophisticated visuals and seamless transitions make this brand animated ad video instantly captivating. The innovative use of isometric views and detailed molecular animations effectively communicates VoltaChem's technological breakthroughs. Clear data visualizations, like flowcharts and graphs, simplify complex information, making the sustainability message accessible.
Showcasing reduced investment costs and collaborative partnerships positions VoltaChem as a frontrunner in sustainable chemical solutions. The video's minimalist design and precise messaging leave a lasting impression of efficiency and innovation, highlighting the Power-2-Chemicals program.
Data chaos is visually striking in this brand animated ad video, immediately grabbing attention. The clever use of a cityscape to represent data overload is a memorable visual metaphor, instantly conveying the problem. The video is targeted at businesses needing streamlined data management.
The solution, presented through clear data visualizations and a concise narrative, is compelling. The use of 2D motion graphics enhances the overall visual appeal, making complex information accessible. Visit dnb.com/MasterData to learn more.
CSL's impact is immediately apparent in this brand animated ad video. The strategic use of visuals, such as the globe highlighting Australia and the timeline of achievements, effectively communicates the company's global reach and history. The color palette enhances the overall visual appeal.
The video's strength lies in its clear and concise storytelling. The use of icons representing the company's processes, culminating in the connection to families, is a powerful visual metaphor. This brand animated ad video is a great example of how to communicate complex information in a visually engaging way.
HORNE's compelling brand animated ad video uses impactful visuals to communicate its values. The wise man and foolish man parable, creatively depicted through cut-out animation, perfectly illustrates the company's strong foundation. The video's clean aesthetic and vibrant colors create a memorable brand experience.
The video's concise storytelling, combined with powerful visuals like the compass and speedometer, successfully conveys HORNE's vision and commitment to client experience and employee growth. The city skyline scene adds a powerful visual of ambition, while the magnet attracting top talent emphasizes its appeal. It's a great example of a brand video that effectively communicates culture and values.
What We Can Learn
Seamlessly blend 2D and 3D for a richer, more engaging experience.
Dynamic visuals and creative transitions make this brand animated ad video stand out. The modern animation style perfectly complements Deloitte's services, showcasing their innovative approach.
The concise storytelling effectively communicates complex information, engaging viewers with its clear and impactful visuals. The use of the Ireland map subtly emphasizes local expertise, while the lightbulb imagery powerfully symbolizes innovation.
What We Can Learn
Let your animation tell a story, building momentum and driving engagement.
Alation's celebratory video is a masterclass in concise storytelling. The clever use of athlete silhouettes and a stadium setting instantly communicates leadership and success. This brand animated ad video cleverly uses the GOAT theme to showcase Alation's 10-year anniversary and industry prominence.
The vibrant blue and orange color scheme, combined with dynamic 2D motion graphics, creates a visually stunning and memorable experience. The video implicitly encourages viewers to consider Alation for their data cataloging needs, leaving a lasting impression.
What We Can Learn
Focus on illustrating a core concept instead of product features to boost relatability and broaden appeal.
Highlighting the transformative nature of medical tapes, the Boyd video showcases the product's impact at every life stage. The brand animated ad video beautifully visualizes the application of their medical tape and the collaborative design process with engineers. This emphasizes their status as a 3M Preferred Converter, crafting materials into skin wearable applications.
The video offers a glimpse into the production process with detailed 3D animations, highlighting cleanroom precision. The video speaks of the company's legacy, and highlights its biocompatible and easy-to-remove tapes, concluding with a call to explore their website for solutions.
What We Can Learn
Craft a compelling narrative showcasing your product's positive impact, building viewer trust.
Striking visuals and a vibrant color palette define this brand animated ad video. The minimalist line art style effectively communicates Cisco's vision for a future of connected healthcare, emphasizing improved patient experiences and seamless collaboration.
The video's narrative arc, progressing from individual stories to a collective vision, is both inspiring and easily understood. Its positive tone and clear messaging leave a lasting impression, successfully conveying the potential of technology to transform healthcare.
What We Can Learn
Tell a story that connects with viewers emotionally, creating a lasting impression.
Dynamic visuals launch this brand animated ad video. Abstract shapes morphing into a cityscape instantly communicate CorVel's focus on healthcare innovation. Data visualization is presented clearly, making complex information accessible.
The close-up of a healthcare professional humanizes the technology, while the user-friendly interface and scalable platform are subtly highlighted. Data-driven insights for better decision-making are powerfully conveyed.
What We Can Learn
Incorporate smooth transitions to maintain viewer interest and create a polished feel.
Scheduling made simple. This brand animated ad video uses vibrant visuals and clever animation to showcase Calendly's ease of use. The new logo, with its dynamic shapes, perfectly represents the platform's adaptable nature. Bold colors and typography enhance the modern feel.
The video cleverly uses UI mockups to demonstrate functionality, visually representing exponential growth. The animation style is intuitive and engaging, making even complex processes appear effortless. The Easy ahead tagline is a perfect summary of the user experience.
What We Can Learn
Animate your brand's evolution to instantly grab attention and build excitement.
Dynamic visuals and concise messaging define this brand animated ad video. The creative use of animation, from a Mars landing to a growing plant representing Litum's progress, cleverly conveys ambition and innovation. Visual metaphors effectively communicate the company's core values.
Location tracking solutions are clearly presented, showcasing their impact on business optimization. The video's modern aesthetic and vibrant colors create a professional yet engaging experience, leaving a lasting impression.
What We Can Learn
Weave a nostalgic narrative, highlighting relatable milestones to connect with your audience and evoke warm feelings.
15. World Microbe Forum Animated Brand Promo Video
Microbial research tackles global issues, and this brand animated ad video powerfully illustrates the World Microbe Forum's role. Its sleek 2D animation, using bold colors and dynamic transitions, immediately conveys the forum's energy and international scope.
The video cleverly uses a rotating globe and animated scientists to highlight collaboration, while concise text overlays emphasize the 500+ sessions and networking opportunities. A clear Join us call to action, along with website and date information, leaves viewers ready to participate.
What We Can Learn
Inspire action by demonstrating the positive change your brand facilitates.
Striking visuals immediately grab attention in this brand animated ad video. The clever use of simple metaphors, like CO2 bubbles, makes complex ideas accessible. The vibrant 2D animation style enhances the overall impact.
GE's commitment to sustainable energy is effectively communicated through a powerful visual narrative. The final shot, a balanced energy landscape, leaves a lasting impression of progress and hope for the future.
What We Can Learn
Clearly communicate your brand's commitment to positive change.
Clever visuals power this Corporate Promotional Teaser Ad Video. Animated cityscapes and farm scenes effectively convey Tyson's water stewardship commitment, creating immediate audience connection. Data visualizations, such as the pie chart and animated diagram, cleverly illustrate the company's data-driven sustainability approach.
The video's brevity and impactful imagery, instead of lengthy explanations, maintain viewer engagement. Smooth transitions and a simple color palette ensure a clean, modern aesthetic, making complex information easily understood. The call to action directs viewers to learn more.
Noodle strands dance across the screen in this charming brand animated ad video. Whimsical scenes, like a car trailing noodles and a giant noodle ball floating above a city, immediately grab attention. The animation's warm colors and textured backgrounds create a nostalgic, inviting atmosphere.
Homemade quality shines through, from hands pulling noodles to a girl happily eating a bowl. The video effectively communicates MCL's 60-year tradition of hand-rolled noodles and its diverse menu. The simple yet effective animation style leaves a lasting impression.
What We Can Learn
Showcase your product's journey, building anticipation for the final reveal to boost engagement.
NFC's potential is brilliantly showcased in this Motion Graphics Launch Ad Video. The video's short, sharp scenes effectively demonstrate NFC's diverse applications, from seamless payments to secure building access, appealing to a broad consumer and business audience. Clean animations and a bright color palette enhance the overall impact.
The video's concise nature keeps viewers engaged, effectively communicating the convenience and security of NFC. The clear call to action directs viewers to learn more, making it a successful introduction to the technology for both consumers and businesses.
Dynamic visuals power this Motion Graphics Teaser Ad Video, showcasing the energy sector's rapid transformation. The clever use of animation, like the robot with a coal bucket, instantly communicates the challenges of outdated technology, while the bright yellow palette and concise messaging make complex ideas accessible to both industry professionals and the general public.
National Grid ESO's commitment to innovation is clear through visuals of AI, ML, and the digital twin. The video's pacing is perfect, balancing information with visual appeal, resulting in a highly effective communication piece.
This captivating Platform Teaser Ad Video instantly connects viewers to Cabot's global reach. The dynamic visuals, from bustling intersections to wind farms, effectively showcase the diverse applications of Cabot's materials, leaving a lasting impression.
The video's concise storytelling, highlighting sustainability and innovation, resonates deeply. The clever use of hexagonal graphics and the seamless blend of live-action and motion graphics create a polished, engaging experience, effectively communicating Cabot's mission.
Showcasing a future powered by renewables, ENELs animated Product Launch Ad Video unveils the reach of wind and solar through a map of North America. Moving to a bustling city, the video uses animated energy lines to demonstrate how green power reaches buildings, offering a clear visual of energy flow in a city, its impact and benefits.
The core idea explains how anyone can support renewable energy even if they don't have their own renewable source by purchasing Renewable Energy Certificates (RECs). Each REC, representing one megawatt-hour of renewable electricity, is tracked and verified, allowing both companies and consumers to actively reduce their carbon footprint and be part of the change.
Siemens Advanta's ingenious Product Teaser Ad Video immediately captivates. Futuristic visuals and dynamic pacing create an engaging experience, showcasing Advanta's commitment to innovation and future-oriented solutions. The video's concise messaging, delivered through impactful visuals and bold typography, effectively communicates Advanta's capabilities.
The use of black and white with vibrant color accents adds visual interest, making the video both professional and memorable. This short video is a powerful example of how to communicate a complex message in a concise and impactful way.
What We Can Learn
Create a sophisticated yet energetic feel to resonate with a wider audience.
PerkinElmer's history comes alive in this Startup Awareness Ad Video. The juxtaposition of black and white historical photos with vibrant modern lab scenes is captivating. The diverse group of people shown working together, emphasizes the company's commitment to its people and the planet.
This short video effectively communicates PerkinElmer's dedication to scientific progress. The use of close-ups on hands holding soil and the split-screen montage cleverly showcase the past and present. It's a visually stunning and inspiring piece.
Quantiphi's Startup Introduction Ad Video immediately grabs attention with its dynamic visuals. Animated icons cleverly illustrate core competencies, and the global map powerfully communicates international presence. The clean design reinforces the brand's professionalism.
Partnerships and awards are showcased effectively, building immediate trust. The video's brevity and visual appeal make it highly shareable and memorable. This is a highly effective corporate introduction.
Intriguing visuals propel this Promotional Teaser Ad Video forward. The clever use of animation, from data visualization to a UK map puzzle, clearly communicates the complex process behind the Pinkerton Crime Index. It's a concise and engaging introduction, ideal for businesses and investors.
The video's minimalist aesthetic and fast pace are highly effective. The blend of 3D animation and real-world footage creates a compelling visual narrative, successfully conveying the trustworthiness and experience behind the index. It leaves viewers wanting to learn more.
Intriguing visuals highlight MSD Careers' marketing team. The use of puzzle pieces and a pyramid cleverly illustrates collaboration and innovative thinking, making this Teaser Explainer Ad Video memorable. Global teamwork and patient impact are also effectively shown.
The animation's bright colors and concise messaging clearly communicate the team's role in raising awareness and disseminating vital information. The think beyond the pill approach is subtly yet powerfully conveyed, leaving a lasting impression.
Powerful visuals drive this brand animated ad video, celebrating International Women's Day and Geely's commitment to women. The vibrant animation style, featuring 2D motion graphics and a diverse cast, effectively conveys the company's inclusive values.
A compelling narrative unfolds, highlighting the achievements of female employees, culminating in a moving award ceremony scene. The video's use of bright, positive colors and a celebratory closing message leaves a lasting impression.
What We Can Learn
Create a video that sparks conversation and encourages sharing, expanding your reach.
Striking visuals define this Startup Promotional Teaser Ad Video. The minimalist animation, with its limited color palette and hand-drawn feel, creates a lasting impression. Metaphors like the tug-of-war and falling figures powerfully convey the need for information in reconciliation. The video's format, a concise animated explainer, is well-suited to its message.
JusticeInfo.net's message is clear: information is crucial. The Support Us call to action is subtly integrated, encouraging viewers to learn more. The video effectively targets those interested in international justice and human rights, leaving a lasting impact.
FAQ
How can branded animated video increase brand visibility and recognition?
Animated videos boost brand visibility and recognition by captivating audiences on various platforms, leading to increased engagement and memorability.
What visual style, storytelling, and sound design elements make a branded animated video successful?
A successful animated video combines a distinct visual style with compelling storytelling and impactful sound design, creating a cohesive and engaging experience.
What factors should I consider when choosing an animation style for my brand video?
When choosing an animation style, consider the target audience, brand personality, and message complexity. Different styles evoke different emotions and resonate with various demographics.
How can I craft a compelling narrative for my branded animated video that resonates with my target audience?
Craft a compelling narrative by understanding your target audience's needs and aspirations. Focus on clear messaging, emotional connection, and a relatable storyline.
How can animation simplify my brand message and make it more memorable?
Animation simplifies complex messages through visuals, making them easier to grasp and recall. Memorable characters and engaging storylines enhance brand retention.
How can I ensure consistent brand messaging and visual identity across all marketing channels, including animated video?
Consistent brand messaging and visual identity across all marketing channels, including animated video, reinforce brand recognition and build a cohesive brand experience.
What pre-production steps are crucial for a successful branded animated video?
Crucial pre-production steps include defining clear objectives, conducting thorough target audience research, developing a compelling script, and establishing a comprehensive style guide.
How are industry leaders using branded animated videos to achieve specific marketing objectives?
Industry leaders use animated videos for product demos, explainer videos, social media campaigns, and internal training, leveraging animation's versatility to achieve various marketing objectives.
How can I leverage animation to differentiate my brand and create a unique visual identity?
Animation differentiates brands by creating a unique visual identity. Develop a distinct visual language that sets your brand apart and resonates with your target audience.
What types of calls to action in branded animated videos drive desired customer behavior?
Effective calls to action in animated videos drive desired customer behavior. Clear, concise CTAs, strategically placed within the video, encourage viewers to take specific actions.
How can animation evoke specific emotions to connect with my target audience?
Animation evokes emotions through character expressions, music, and storytelling. Tailor the emotional tone to connect with your target audience's values and create a lasting impact.
Why choose animation over live-action for my brand video?
Animation offers greater creative control, cost-effectiveness, and the ability to visualize abstract concepts compared to live-action, making it a versatile choice for various marketing goals.
How can I adapt existing animated video examples to fit my brand's needs?
Adapting existing animated video examples involves incorporating your brand's unique messaging, visual style, and target audience insights to create a customized and effective video.
How can a cartoon video build trust and credibility with my audience?
Cartoon videos can build trust by simplifying complex information and presenting it in a relatable and engaging manner, fostering a sense of connection and understanding with the audience.
How can an animated film showcase my company culture and values authentically?
Animated films effectively showcase company culture and values by visually representing employee interactions, work environment, and brand ethos, creating an authentic and engaging portrayal. Production costs for a 60-second video range from $1000-$6000, depending on complexity, with turnaround times typically between 3-8 weeks.
How to plan and optimize Brand Animated Ad Videos?
Strategic Branding: "Don't look for the needle in the haystack. Just buy the haystack!" - Marty Whitman. Advids embraces a holistic brand-building approach. For a consumer goods client, we developed a series of brand animated ad videos, each showcasing a different product feature while maintaining consistent brand aesthetics, resulting in a 15% lift in brand awareness.
Actionable: Reinforce brand identity consistently across all video content.
Targeted Storytelling: "Unmarketing is not just getting rid of bad marketing practices, it's getting rid of the idea that you're doing marketing at all." - Scott Stratten. Advids believes in authentic storytelling. For a healthcare client, we created a brand animated ad video sharing patient success stories, fostering trust and driving a 10% increase in patient inquiries.
Actionable: Build trust by showcasing genuine user experiences and testimonials.
Customer-Centric Design: "Customer success is when your customers achieve their Desired Outcome through their interactions with your company." - Alex Turnbull. Advids prioritizes understanding customer needs. For an e-commerce client, we designed a brand animated ad video addressing common customer pain points, leading to a 25% improvement in conversion rates.
Actionable: Address customer pain points directly to demonstrate value.
Data-Driven Creativity: "The key to brand planning is to understand the consumer's needs and desires and then create a brand that meets those needs in a unique and compelling way." - Merry Baskin. Advids blends data with creativity. For a food and beverage client, we used market research to inform the visual style and messaging of a brand animated ad video, resulting in a 30% increase in sales.
Actionable: Inform creative decisions with thorough market and audience research.
Iterative Optimization: "Product marketing is about understanding your customers so well that the product sells itself." - Sahil Sethi. Advids believes in continuous improvement. For a technology client, we A/B tested different versions of a brand animated ad video, optimizing for click-through rates and achieving a 12% performance boost.
Actionable: Continuously test and refine video content to maximize impact.
Why Advids for Brand Animated Ad Video?
At Advids, we specialize in crafting high-quality, original Brand Animated Ad Videos that deliver exceptional results. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a Brand Animated Ad Video truly effective. We've successfully delivered over 315 Brand Animated Ad Videos. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
From Concept to Creation:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Animated Ad Videos. Customized Brand Animated Ad Video Solutions: Whether you need explainer videos, character animations, or another style, we tailor each project to your specific requirements.
The Power of Animated Storytelling:
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Brand Animated Ad Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Ready to unlock the potential of Brand Animated Ad Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Brand Animated Ad Video?
A Brand Animated Ad Video is a short, engaging video that utilizes animation to communicate a brand's message, promote a product or service, or tell a captivating story. Unlike traditional live-action videos, Brand Animated Ad Videos utilize illustrated visuals, motion graphics, and often, voiceovers or music to create a dynamic and memorable viewing experience. These videos are particularly effective for explaining complex concepts, showcasing product features, or evoking emotions in a way that live-action videos sometimes struggle to achieve. Their versatility allows brands to tailor the style, tone, and pacing to perfectly align with their marketing objectives and target audience.
Brand Animated Ad Videos are a powerful form of video marketing that can be used for a variety of purposes, including increasing brand awareness, generating leads, driving sales, educating customers, and fostering brand loyalty. They can be used to introduce a new product or service, explain a complex concept, or simply tell a compelling story that resonates with the target audience. By leveraging the power of animation, brands can create engaging and memorable content that stands out from the competition.
What do top Brand Animated Ad Videos have in common?
Mastering brand animated ad videos requires a strategic approach focusing on impactful storytelling and visual appeal.
Compelling Brand Narrative - Use a concise, benefit-driven message that immediately grabs attention. Focus on the "why" for the viewer.
Ideal Customer Profile - Create hyper-targeted messaging that speaks directly to their needs and desires. Emphasize shared values.
Engaging Story Arc - Employ a problem/solution narrative that showcases your brand as the answer. Use relatable scenarios.
Animation Style Selection - Select a style that complements your brand and enhances the story's impact. Consider the emotional tone.
Memorable Character Design - Develop characters that are visually appealing and emotionally resonant. Make them relatable.
Brand-Aligned Color Palette - Use a limited palette of colors that are consistent with your brand guidelines. Consider color psychology.
High-Quality Animation - Use smooth, fluid animation that is visually stunning and professional. Avoid jerky movements.
Clear Call to Action - Make the CTA prominent, clear, and easy to understand. Offer a strong incentive.
Consistent Brand Elements - Maintain consistency across all visual elements to reinforce brand recognition. Use your brand guide.
Script Finalization - Ensure the script is polished, concise, and effectively communicates your message. Get multiple reviews.
What makes Brand Animated Ad Video effective?
A brand animated ads effectiveness hinges on deeply understanding the target audiences pain points and desires, aligning the narrative directly with what resonates with them. Its crucial to know where the target audience consumes content to optimize the ad for specific platforms and viewing habits. A distinct and memorable visual style, tailored to the brands aesthetic, is essential for capturing attention and reinforcing brand recognition.
Beyond visuals, a strong script with concise messaging forms the foundation of a compelling ad. Animation amplifies a good script, bringing clarity and impact to the message. A compelling call to action that inspires immediate action, seamlessly integrated within the narrative, guides viewers towards desired outcomes. The production process should incorporate iterative feedback and revisions, ensuring alignment with the brands vision and maximizing impact.
Authentic emotion resonates deeply with viewers. By evoking genuine feelings, the ad creates a memorable connection. Animation excels at simplifying complex ideas and showcasing product features in a visually engaging and easily digestible format. Finally, data-driven optimization based on key performance indicators ensures continuous improvement and measurable results. A successful brand animated ad is a strategic blend of art and data, crafted to resonate with the target audience and drive desired actions.
How long should your Brand Animated Ad Video be?
Optimize brand animated ad video length for maximum impact by aligning video type, use case, and funnel stage.
Pre-production Considerations for Determining Video Length:
What's the core message for each video type?
Who is the ideal viewer for each animation style?
How many key features need showcasing?
Which platform dictates video length?
What's the desired brand narrative impact?
Does the style suit the product's complexity?
What's the overall marketing goal?
Brand animated ad video length guide
Brand Animated Ad Types
Video Length
Use Case
Funnel
Explainer Video
60-90 seconds
Clearly communicates complex product features concisely, ideal for software or SaaS products using a simple, clean style.
Awareness
2D Animation
30-60 seconds
Captures attention with vibrant visuals and storytelling, perfect for showcasing brand personality and values, using a variety of styles like flat design or cartoon style.
Consideration
Motion Graphics
15-30 seconds
Emphasizes key data points and brand messaging, ideal for short, impactful ads on social media, using a dynamic and engaging style.
Conversion
3D Animation
45-90 seconds
Showcases product features in detail, ideal for complex products requiring visual demonstration, using photorealistic or stylized visuals.
Consideration
Character Animation
30-60 seconds
Creates memorable characters that embody brand values, ideal for building brand affinity and emotional connection, using expressive character design.
Awareness
How to create Brand Animated Ad videos?
Crafting impactful brand animated ads requires a strategic approach, focusing on clear objectives, compelling storytelling, and high-quality production. This ensures your video resonates with your target audience and achieves its marketing goals.
* Define Objectives - Focus on measurable goals like brand awareness or lead generation.
Target Audience - Create detailed buyer personas to tailor the video's message.
Scriptwriting - Use concise, impactful language that resonates with the target audience.
Storyboarding - Employ dynamic visuals that capture attention and maintain viewer interest.
Style Selection - Align the animation style with the brand's personality and values.
Animation - Use expressive character animation and engaging visual metaphors.
Voice Recording - Select a voice actor whose tone matches the brand's personality.
Sound Design - Use music and sound effects to build emotional connection and tension.
Video Editing - Employ dynamic cuts and transitions to maintain viewer engagement.
Final Render - Optimize the video for various platforms to maximize reach and impact.
The Importance of Storytelling in Brand Animation
Beyond captivating visuals, lies the heart of truly impactful brand animation: storytelling. A compelling narrative transforms a simple ad into a memorable experience, forging deeper connections with viewers and driving meaningful results. Think about your favorite ads – chances are, they told a story that resonated with you.
We connect with stories on an emotional level. They make brands relatable, building trust and fostering a sense of shared experience. A well-crafted narrative enhances message retention, making your brand stick in viewers' minds long after the ad ends. Consider professional brand animation examples; the most effective ones often weave a compelling narrative to highlight brand personality and messaging.
A captivating story arc keeps viewers hooked from beginning to end, eager to see how the story unfolds.
Stories simplify complex ideas, making information accessible and engaging, as seen in many explainer animation videos.
product animation videos can leverage storytelling to showcase features in a relatable context, increasing viewer engagement and purchase intent.
Corporate animation video examples often utilize storytelling to showcase company culture and values, building trust with potential clients.
Storytelling isn't just about entertainment; it's about creating a connection. It's about making your brand memorable, relatable, and ultimately, impactful. By weaving a compelling narrative, you transform your animated ad from a fleeting visual into a lasting impression.
Measuring the ROI of Brand Animation Videos
Measuring the ROI of your brand animation videos doesn't have to be a mystery. It's about understanding which metrics matter most and how they connect to your overall marketing goals. Let's explore how we can effectively track the success of our animated ad campaigns.
We all want to see tangible results from our video marketing efforts. By focusing on key performance indicators (KPIs) aligned with our objectives, we can gain valuable insights into what's working and what needs adjustment. Think about it – are we aiming for increased brand awareness, higher website traffic, or more sales conversions? Each goal requires a different set of metrics.
Track website traffic and social media engagement. These metrics provide a snapshot of how well our videos are capturing audience attention and driving traffic to our desired destinations. Are people clicking through to our website or sharing our content on social media? These actions indicate a genuine interest in our brand.
Measure lead generation and sales conversions. If our goal is to generate leads or drive sales, we need to track how many viewers are taking those desired actions. Are they signing up for our newsletter, requesting a demo, or making a purchase? These conversions directly reflect the effectiveness of our video in moving potential customers through the sales funnel.
Analyze audience retention and video completion rates. These metrics tell us how engaging our videos are. Are viewers watching our videos all the way through? If not, where are they dropping off? This information helps us identify areas for improvement in our storytelling and video production.
Gather qualitative feedback. Don't underestimate the power of testimonials and case studies. These real-world examples demonstrate the positive impact of our brand animation video examples and build credibility with potential customers. creative brand animation examples can be particularly effective in capturing attention and generating buzz. corporate animation videos can showcase our company culture and values, while brand story animation videos can create a deeper emotional connection with our audience.
By consistently monitoring these metrics and adapting our strategies accordingly, we can maximize the ROI of our brand animation videos and achieve our marketing objectives.
Brand Animation and Social Media Marketing
Let's dive into how we can make animated videos shine on social media. Social media is a visual playground, and animation gives us the power to capture attention and tell our brand story in a way that truly resonates. Think about it – would you rather scroll past a static image or stop to watch a vibrant, engaging animated brand video example?
We've already covered the basics of animation, so now let's focus on making those videos work hard on social media. It's not just about creating a great video; it's about optimizing it for each platform and understanding how people consume content in these fast-paced environments.
Tailor Content: Think platform-specific. A snappy, vertical video might be perfect for TikTok, while a longer, more narrative-driven piece could thrive on YouTube. Remember those top brand animated ads we discussed? Notice how they adapt their messaging and format for different platforms.
Mobile-First: Most people scroll through social media on their phones, so design with mobile in mind. Keep it concise, visually engaging, and easy to watch on a smaller screen.
Grab Attention: Thumbnails are your first impression. Make them eye-catching and relevant to the video content. Think of it as the cover of your mini-movie.
Engage Your Audience: Social media is all about interaction. Ask questions, respond to comments, and encourage sharing. Turn your Animated Brand Commercials into conversation starters.
Promotional Animation Videos are a fantastic way to highlight special offers or new product launches. By following these tips, we can ensure our animated videos not only entertain but also effectively connect with our audience and achieve our marketing goals on social media.
Using Animation to Improve Brand Recall and Recognition
Beyond simply catching the eye, animation has the power to etch our brand into the viewer's memory. Think about those high quality brand animation videos that stick with you long after you've seen them. That's the power of animation for brand recall and recognition – turning fleeting glances into lasting impressions. We achieve this by crafting narratives that resonate, characters that charm, and visuals that truly stand out.
Animation isn't just about moving pictures; it's about building a connection. It's about giving our brand a personality that people remember. When we invest in the best brand animation videos, we're investing in a powerful tool for long-term brand building. Marketing Animation Videos, especially, offer a dynamic way to engage our audience and drive results.
Animation simplifies the complex. It can explain intricate products or services, like those showcased in effective Service Animation Videos, in a way that's easy to understand and remember.
A unique visual style sets us apart from the crowd. It's our brand's signature, instantly recognizable and memorable.
Animation fosters emotional connections. It's not just about information; it's about feeling. And those feelings are what truly make a brand memorable.
Animated content is inherently shareable, amplifying our message across social media and beyond.
By leveraging the power of animation, we create brand experiences that resonate, building recognition and ensuring our message stays with our audience long after the video ends.
How brand animated ad video examples are curated?
We dove deep into brand animated ad videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic brand animated ad videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Memorability Evaluating the ad's ability to leave a lasting impression and resonate with the target audience. 7.Emotional Connection Assessing the ad's effectiveness in evoking desired emotions and building brand affinity. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, brand animated ad video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
