30 Brand Animated Ad Video Examples To Boost Brand Awareness And Engagement

Picture this a digital campfire in a world of goldfish attention spans. Brand Animated Ad Videos are the captivating stories that draw viewers in, igniting engagement and leaving a lasting impression. In the bustling digital marketplace, a picture is worth a thousand words, and a video? Well, that's a whole novel. These vibrant visuals and compelling narratives cut through the noise, proving that sometimes, the best way to capture attention is to simply show, not tell. And the data sings their praises

• Views on branded video content have increased 99% on YouTube as of June 2017.
• 76% of marketers say that video has helped them increase sales and revenue.
• Videos on a website can increase the average time spent on a page by 88%.

These numbers reveal the undeniable power of video, especially animated formats, in capturing and holding audience attention, ultimately driving conversions. Let's dive in and explore 30 Powerful Brand Animated Ad Video examples to unlock actionable insights and ignite your video marketing strategy.

1. CEVA Animated Brand Ad Video

Shrinking budgets, increasing security risks, and the ever-evolving world of work—Upwork addresses these business challenges head-on in its captivating Brand Animated Ad Video. The video masterfully employs concise storytelling through engaging 2D animation, instantly resonating with businesses seeking tech solutions.

Upwork's platform, showcased through vibrant visuals and energetic music, emerges as a beacon of hope for companies struggling with talent acquisition. The video underscores the value of Upwork's advanced matching technology and highlights the benefits of secure and confident hiring, leaving viewers eager to explore the platform's potential.

2. Comarch

This Brand Animated Ad Video for Comarch masterfully illustrates the growing global energy demands and the pressing need for sustainable solutions. Visually captivating, it uses a dark, space-themed backdrop and sleek 3D animation to convey a sense of innovation and future-forward thinking. The transformation of a glowing cube into a dynamic network of interconnected blocks brilliantly showcases Comarch’s AI-driven approach to energy optimization in the telecom sector.

Comarch's system, as demonstrated, optimizes configurations for each service, maximizing efficiency and cost savings. By analyzing service parameters, hardware compatibility, and energy consumption, Comarch's intelligent system actively manages network elements, resulting in optimal performance and environmental responsibility. This unique approach distinguishes Comarch as a leader in providing economically viable and sustainable telecom solutions.

3. BDO Brand Motion Graphics Video

BDO's Brand Animated Ad Video is a masterclass in concise and compelling storytelling. The video efficiently communicates the firm's breadth of services, using vibrant visuals and a fast-paced rhythm to capture attention. Each scene, from bustling cityscapes to collaborative workspaces, embodies BDO's commitment to global reach and client success.

This video transcends a typical corporate advertisement. It's an invitation to explore the future of business, where technology and human ingenuity converge. The call to action subtly encourages viewers to join BDO, not just as employees, but as partners in shaping a dynamic global economy.

4. VoltaChem Animated Explainer Brand Video - Showcase innovative solutions

VoltaChem's Brand Animated Ad Video showcases its commitment to a sustainable chemical industry. The video elegantly illustrates the challenge of reducing CO2 emissions and positions VoltaChem as a solution provider. Its use of sleek 3D animation, highlighting innovative electrochemical reactors and their integration into existing facilities, creates a powerful visual narrative.

The seamless transition from visualizing molecular processes to showcasing tangible daily products emphasizes the practical applications of VoltaChem's technology. The video effectively communicates complex information in a clear, engaging, and inspiring manner, prompting viewers to learn more and collaborate on a greener future.

5. Dun & Bradstreet Brand Animation Ad Video - Build brand awareness subtly

In this effective Brand Animated Ad Video, Dun & Bradstreet tackles the pervasive challenge of data fragmentation in business. Using sleek 2D animation and relatable character scenarios, they vividly portray the frustrations of inconsistent data, presenting a compelling case for streamlined management. The video cleverly visualizes the brand’s Master Data solutions as a source of order amidst the chaos, promising clarity and informed action.

With a modern color scheme and upbeat soundtrack, Dun & Bradstreet projects confidence and innovation. The animated sequences, highlighting their comprehensive approach to data structure, connectivity, and quality, leave a lasting impression. It’s an inspiring example of how animation can translate complex information into a persuasive narrative, driving viewers to explore the solutions further.

6. CSL Minimal Brand Animation Video

CSL's Brand Animated Ad Video leverages a minimalist aesthetic and smooth 2D animation to communicate a compelling story of scientific achievement. The historical timeline acts as a powerful visual anchor, showcasing a rich heritage of breakthroughs, from vaccine development to plasma fractionation, culminating in a Nobel Prize.

The muted color palette and gentle orchestral music create a sense of sophistication and trust, reinforcing CSL's position as a global leader in biotechnology. The imagery of a family, symbolizing the positive impact of their work, adds a human touch, transforming a complex scientific narrative into a celebration of life.

7. HORNE

HORNE is building the Wise Firm, a culture that focuses on positive energy, empowered people, and service. The video is designed to explain this culture and what it means for the company.

Video Design - The video uses simple yet engaging graphic design, featuring bold text, visual metaphors like houses and storms, and a layered, abstract design. The use of contrasting colors like blue, grey, and white creates a modern and professional look, making it an effective Brand Animated Ad Video.

The visual style of the video emphasizes the Wise Firm's commitment to building a strong foundation. The visual metaphors of the wise man and the foolish man highlight the importance of building on solid ground, symbolizing HORNE's dedication to long-term success and reliability. The simple graphics and animated elements create a clean, professional, and energetic tone, successfully communicating the video message.

8. Deloitte

Deloitte is a company that connects ideas and actions to create a powerful impact for businesses. This video is designed to showcase the company's unique ability to fuse ideas and expertise, enabling businesses to think and act differently.

Video Design - The video utilizes a clean and minimalist design style, featuring simple, yet powerful imagery of light bulbs against a blue backdrop. The graphics are modern and high-quality, making this an effective Brand Animated Ad Video. The use of light bulbs to represent ideas adds a visual dimension to the concept of ideas and action, highlighting the importance of both.

The video's visual style effectively communicates its message, emphasizing the importance of combining ideas and action. The light bulbs are symbolic of ideas, which are initially scattered and dim, but then become brighter and more focused when they are combined with expertise. This conveys the message that Deloitte helps businesses to bring their ideas to life by providing the necessary expertise and resources. The tone of the video is professional, confident, and inspiring, which aligns well with Deloitte's brand identity and its commitment to driving positive change.

9. Alation

This Brand Animated Ad Video demonstrates the power of visual storytelling. By showcasing silhouettes of sporting legends, it taps into shared admiration for talent and dedication. The vibrant orange and blue palette, coupled with upbeat music, further enhances the energetic vibe, keeping viewers engaged.

The brilliance of this video lies in its simplicity. It doesn't sell a tangible product, but rather, the concept of achievement. The brand cleverly aligns itself with the pursuit of excellence, culminating in a subtle yet resonant message: true greatness is bestowed by the people.

10. Boyd Brand Animation Showcase Video - Showcase product applications subtly

In a world of fleeting tech trends, BOYD's Brand Animated Ad Video focuses on something truly essential: medical adhesive technology. The video showcases their innovative tapes, designed for applications ranging from securing medical devices to delivering nutraceuticals. By prioritizing skin health and performance, BOYD highlights the often-unseen impact of high-quality adhesives.

The video's clean visuals and engaging 3D animation make a complex subject accessible and compelling. By highlighting real-world use cases, like neonatal care and wearable sensors, BOYD demonstrates the power of its solutions to improve lives. This video is a must-see for anyone interested in the future of medical adhesives.

11. Cisco

Cisco is a technology company that provides network infrastructure, software, and services to a variety of industries, including healthcare. This video is designed to communicate Cisco's capabilities in connecting, securing, and improving healthcare systems.

Video Design - The video uses simple, clean animations that are meant to visually represent Cisco's approach to healthcare. The graphics are stylized and engaging while still maintaining a business-like tone. The video utilizes a network diagram to highlight the connectivity and security features of Cisco's solutions. The “Brand Animated Ad Video” is able to effectively convey the value proposition of Cisco's healthcare solutions, showcasing a future where healthcare is more connected and equitable.

The animated video style is effective in communicating the objective of the video. The clean and minimal style creates a sense of trust and professionalism, while the use of bold colors and simple shapes makes the video engaging. The video effectively conveys the message of a future of connected and equitable healthcare by visually depicting the interconnectedness of healthcare systems and individuals, ultimately driving the message that Cisco can help build a more equitable healthcare system.

12. CorVel

CorVel is a company that develops groundbreaking technology and streamlines processes to empower faster and more accurate risk management for their partners. The video is designed to communicate their commitment to innovation and its importance in a constantly changing world.

Video Design - The video showcases a visually appealing and simplistic design, using minimal graphics to communicate a complex message. The video uses a white background with an abstract city skyline in the background, highlighted with blue hexagons with check marks, and a blue circle with a light inside. The color palette of the video features blue and white, conveying a clean and modern aesthetic, fitting the company's emphasis on innovative and streamlined solutions. This animation style makes it a good Brand Animated Ad Video because the use of geometric shapes makes it very easy to explain abstract concepts in a concise way.

The video's simplistic design highlights the importance of innovation and its role in helping CorVel to address industry challenges. The video uses a calm and informative tone, showcasing CorVel's commitment to providing effective and efficient solutions to their partners. This tone and the graphics are able to convey the message and achieve the objective of the video clearly.

13. Calendly

Calendly is a product that helps businesses and individuals simplify scheduling, allowing them to find time to meet. The video is designed to show Calendly's new look and feel that reflects its modern platform.

Video Design - The video utilizes a bright, modern color palette, with animated graphics. It highlights the updated logo, wordmark, and color scheme of the new Calendly platform. These graphics are used to represent the ease of use, visual appeal, and versatility of Calendly. This video is a clear example of a Brand Animated Ad Video, highlighting new features and capabilities through animated visuals.

The video uses vibrant colors and animation to illustrate how the platform is changing the world of scheduling, emphasizing the ease and efficiency it brings to users. This style reflects the modern, optimistic, and energetic tone of Calendly, communicating the brand's promise of a seamless and enjoyable scheduling experience.

14. Litum

Remember 2004? NASA's Martian adventure, Facebook's launch—iconic moments, indeed. Yet, something pivotal was missing: the Story Time app. This Brand Animated Ad Video reminds us of 2004's landscape, artfully setting the context for Story Time’s arrival.

The ad captures the magic of shared reading, showcasing Story Time as the bridge between families and enchanting tales. The brilliant color palette and quirky animations infuse the video with a playful energy, making it a prime example of effective and emotional branding.

15. World Microbe Forum

World Microbe Forum is a groundbreaking event, bringing together microbiologists from around the globe to discuss the latest innovative research across the microbial sciences. The video is designed to entice attendees to register for this online event and learn more about the importance of microbial science.

Video Design -
The video incorporates vibrant, stylized graphics, representing a diverse group of scientists, with cities in the background, using minimalist, outlined imagery to highlight the global reach of World Microbe Forum. The use of bold colors and graphic patterns creates a modern and impactful Brand Animated Ad Video, inviting viewers to participate in this groundbreaking event.

The visual style of the video seamlessly connects with the message by focusing on the challenges facing humanity and the ways microbial science is addressing these challenges. The video highlights the importance of international collaboration through a series of images of scientists around the world, and the tone is optimistic, conveying hope and excitement for the future of microbial research.

16. GE

GE is a world energy leader, focused on building a decarbonized energy future. The video is designed to communicate the importance of clean energy solutions.

Video Design -
This Brand Animated Ad Video effectively communicates GE's vision for a clean energy future through its use of clean and modern graphic style, high-quality animations, and dynamic transitions. The use of bright colors and simplified shapes highlights GE's commitment to innovation and efficiency.

The visual design successfully drives the video goal, which is to encouraGE viewers to learn more about GE's clean energy solutions. The video's bright and optimistic tone emphasizes GE's positive outlook for the future, while the focus on the challenge of climate change sets the stage for GE's innovative solutions. GE's commitment to sustainability is apparent through the video's visuals and its message of building towards a zero emissions future.

17. Tyson

Tyson is committed to water stewardship and protecting water resources in its communities. This video is designed to educate viewers about the company's new contextual water targets.

Video Design - The video uses a simple, clean, and modern design style, featuring illustrations of farms, processing plants, and maps of the US. The limited color palette of blue, green, yellow, and white, combined with generous white space, makes the information easy to read and understand.

This video is a great example of Brand Advocacy Video example, conveying important information about the company's commitment to sustainability in a visually engaging manner. The video uses a consistent design style that is clear, modern, and easy to understand. The choice of bright and bold colors conveys a positive and optimistic tone, demonstrating the company's commitment to a brighter future for the planet and communities.

18. MCL

MCL Restaurant's Brand Animated Ad Video embraces a hand-drawn aesthetic, weaving a simple yet enchanting story around its homemade noodles. The visuals, imbued with a warm palette and playful character design, immediately create a sense of comfort and familiarity. The imaginative journey of the noodles, transforming into a giant ball, provides a memorable visual hook.

This approach perfectly complements MCL Restaurant's focus on quality ingredients and homemade goodness. The ad subtly highlights the scale of their noodle production while retaining the charm of a small-town eatery. It's a heartwarming reminder of the joy found in simple, delicious food, expertly crafted.

19. NFCForum

NFCForum is a secure touchless technology, used almost everywhere. The video is designed to showcase the wide range of applications for NFC, demonstrating how it can benefit consumers and businesses.

Video Design - Simple animations, a clear layout, and a minimal color palette highlight the key benefits of NFC. A simple phone graphic with the text NFC is used as a repeated element in the video. The video effectively demonstrates the capabilities of NFC through various graphics, including a globe, a credit card, a smartphone, and a digital ticket, each animated to transition between scenes.

This is a great example of a Brand Advocacy Video. The video design uses a straightforward, minimalistic approach to communicate the simplicity and ease of use of NFC. Clear, concise text and clean visuals combined with animation emphasize the main benefits of NFC, such as secure payments and access to exclusive experiences. The tone of the video is upbeat and encouraging, highlighting the positive impact of NFC. The overall design reinforces the brand messaging by showcasing the benefits of using NFC, encouraging viewers to explore its potential applications.

20. National Grid ESO

National Grid ESO is focused on digital transformation, showcasing the benefits of their solutions in the connected and autonomous vehicle space. This video highlights how their technology can improve the passenger experience in smart vehicles.

Video Design - This Brand Advocacy Video example uses bold, bright colors like blue, teal, and yellow to create a modern, futuristic look. This visual design represents the innovative, future-focused technology at the heart of the solution, using clean lines and geometric shapes to create a visually appealing and engaging design.

The video effectively communicates the objective using a mix of visual elements and narrative. The narrative emphasizes the evolving needs of the connected vehicle market, while the visual elements, using bold, colorful lines and icons, visually explain how the technology will address those challenges. The overall tone is confident and optimistic, showcasing how this technology can help create a better future for connected and autonomous vehicles.

21. Cabot

Cabot creates advanced materials that are essential for improving everyday life and building a more sustainable future. This video is designed to showcase how Cabot's materials are used in various products and services people use daily.

Brand Advocacy Video example This video is a great example of a brand advocacy video. It effectively communicates the objective of the video. The visuals showcase the impact of Cabot's materials on everyday life, making it clear that Cabot plays a vital role in creating a better future. The tone of the video is optimistic and empowering, conveying a message of innovation and sustainability that resonates with the viewers.

Video Design - The visuals are sleek and modern, with a bright color palette and fast cuts. The video utilizes fast transitions and close-up shots of products and their uses, making it visually appealing and engaging. The video design effectively communicates the objective of the video. The visuals showcase the impact of Cabot's materials on everyday life, making it clear that Cabot plays a vital role in creating a better future.

22. ENEL

ENEL Green Power explains Renewable Energy Certificates or RECs, a hot topic in the renewable energy market. This video is designed to help consumers and businesses understand what RECs are and how they work.

Video Design - The company uses a simple and straightforward design, highlighting important keywords like renewable energy, RECS, and solar. It uses a clean and modern design style with simple 3D graphics. This is a great example of a Brand Advocacy Video example, because it keeps things simple and visually appealing. The animations are subtle and engaging with a clean minimalist style.

The clean, modern design makes the process of understanding RECs easy. The focus is on educating the audience about the benefits of this market, and how it can make a positive change for the environment. The simple animations and minimal use of text and graphics ensure that the information is conveyed clearly and efficiently. This video achieves a professional and informative tone, making it a highly engaging and effective video.

23. Advanta

Advanta helps organizations achieve their transformation goals by leveraging deep domain knowledge, strong technology stack, and a powerful ecosystem. This video is designed to showcase Advanta's capabilities and encourage viewers to learn more about the company.

Video Design - This video uses a clean, modern style to convey its message. Bold, white text on a dark background is visually striking, creating a sense of professionalism. The video features graphics that depict the company's key offerings, including consulting, prototyping, solutions, and implementation, highlighting the breadth of its expertise. The graphics are sharp and crisp, and the transitions between scenes are smooth and fluid.

This video is a great Brand Advocacy Video example because it effectively communicates the company's objective of showcasing its capabilities and driving interest in the brand. The modern design and high-quality graphics communicate expertise, while the clean, minimalist style creates a professional and trustworthy tone. The video highlights the key aspects of the solution while maintaining a consistent tone of excitement and confidence.

24. PerkinElmer

PerkinElmer is a company that has been pushing the boundaries of science for eighty-five years. The video is designed to showcase expertise in providing solutions that help customers measure, quantify, detect, and report scientific outcomes.

Video Design - The video uses a montage of black and white imagery, demonstrating a clear historical context. Vintage visuals and the text This is what we do portray legacy and experience, which is further strengthened by the use of modern graphics and imagery, signifying commitment to innovation.

Brand Advocacy Video example - The dynamic visual style, including the fast-paced montage and the introduction of modern graphics, makes this a good video for the company. The visual style effectively showcases rich history, while simultaneously conveying commitment to the future of scientific advancement. This approach to video design creates a compelling narrative that emphasizes longevity, innovation, and future aspirations.

25. Quantiphi

Quantiphi is a software and services company specializing in migration, DevOps, data and analytics, and machine learning. This video is designed to introduce the company to potential customers and investors.

Video Design - This Brand Advocacy Video example utilizes simple animation and clean design, featuring various visuals that illustrate the company's key offerings. Minimalist graphics, thin lines, and bold text create a modern and polished aesthetic. Animated cloud and icons are a standard visual design element used in SaaS ad videos. This video is a great example of how to create an engaging video using simple animation and clean design.

The video's visual style effectively communicates the company's commitment to cloud-based solutions and their expertise in AI, machine learning, and data analytics. A dark background and bright color palette create a professional and engaging tone, highlighting the company's expertise and commitment to innovation.

26. Pinkerton

This is a powerful Brand Advocacy Video example, showcasing how data-driven crime analysis can provide a valuable edge in security and risk management. The video uses a high-quality, visually engaging style to convey the company's value proposition.

Video Design - Animated puzzle pieces and documents with checkmarks depict the data analysis and validation process, emphasizing the accuracy and reliability of the solutions. The video also incorporates a visually arresting, clean, and impactful design, which captures the attention of viewers and effectively portrays the company's expertise in crime data analysis.

The visual design of the video, through its use of animated graphics, conveys the complex nature of crime data analysis and the powerful results that the company provides. By highlighting the data analysis process, the video establishes a tone of authority and trust in the company's ability to deliver reliable crime data and insights.

27. MSD Careers

MSD Careers develops potentially life-saving medicines and vaccines. This video showcases the marketing team's role in finding new business and growth opportunities, helping medical professionals understand their products.

Brand Advocacy Video example - This video uses a bright color palette, bold graphics, and a simple, clean animation style to effectively communicate the company's mission. Puzzles, maps, and people walking on steps clearly depict collaboration, global reach, and impact of the marketing team.

The video's visual style effectively communicates the objective of attracting new talent to the marketing team. By highlighting the team's global presence, collaborative efforts, and dedication to helping patients, the video creates a positive and inspiring tone. The focus on thinking beyond the pill implies a modern and innovative approach to marketing, further appealing to potential candidates. The use of animations over live action allows the video to remain engaging and visually interesting without taking attention away from the key message.

28. Geely

Geely's Brand Animated Ad Video for International Women's Day masterfully blends vibrant visuals with a powerful message. The stylized 2D animation brings a unique energy to showcasing the integral roles women play throughout Geely, from front-line mechanics to design engineers.

The simple yet effective storytelling, coupled with uplifting music, conveys not just Geely’s appreciation but its commitment to fostering a diverse and inclusive workforce. This ad stands out as a shining example of how to combine brand promotion with genuine celebration.

29. Justice

Justice is a non-profit organization that helps societies rebuild themselves after periods of conflict and violence. This video is designed to raise awareness about Justice's work in this critical area, as well as their commitment to justice and reconciliation.

Video Design - Simple, clean graphics, combined with a minimalist color palette, communicate the complex topic of justice and reconciliation. Bold black text on a white background creates a sense of starkness and gravity, which is further emphasized through the use of black silhouette figures throughout the video. The graphics depict conflict, violence, and ultimately, hope, using a visual style that is both impactful and accessible.

This Brand Advocacy Video example is designed to communicate the complex challenges of rebuilding after conflict, and the hope that justice and reconciliation can bring. The use of clean, minimalist graphics and a subtle color palette gives the video a professional and trustworthy tone. This creates a space for viewers to engage with the important issues presented in the video, and ultimately, inspires them to join Justice's mission.

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How to plan and optimize Brand Animated Ad Videos?

Strategic Branding: "Don't look for the needle in the haystack. Just buy the haystack!" - Marty Whitman. Advids embraces a holistic brand-building approach. For a consumer goods client, we developed a series of brand animated ad videos, each showcasing a different product feature while maintaining consistent brand aesthetics, resulting in a 15% lift in brand awareness.

Actionable: Reinforce brand identity consistently across all video content.

Targeted Storytelling: "Unmarketing is not just getting rid of bad marketing practices, it's getting rid of the idea that you're doing marketing at all." - Scott Stratten. Advids believes in authentic storytelling. For a healthcare client, we created a brand animated ad video sharing patient success stories, fostering trust and driving a 10% increase in patient inquiries.

Actionable: Build trust by showcasing genuine user experiences and testimonials.

Customer-Centric Design: "Customer success is when your customers achieve their Desired Outcome through their interactions with your company." - Alex Turnbull. Advids prioritizes understanding customer needs. For an e-commerce client, we designed a brand animated ad video addressing common customer pain points, leading to a 25% improvement in conversion rates.

Actionable: Address customer pain points directly to demonstrate value.

Data-Driven Creativity: "The key to brand planning is to understand the consumer's needs and desires and then create a brand that meets those needs in a unique and compelling way." - Merry Baskin. Advids blends data with creativity. For a food and beverage client, we used market research to inform the visual style and messaging of a brand animated ad video, resulting in a 30% increase in sales.

Actionable: Inform creative decisions with thorough market and audience research.

Iterative Optimization: "Product marketing is about understanding your customers so well that the product sells itself." - Sahil Sethi. Advids believes in continuous improvement. For a technology client, we A/B tested different versions of a brand animated ad video, optimizing for click-through rates and achieving a 12% performance boost.

Actionable: Continuously test and refine video content to maximize impact.

Why Advids for Brand Animated Ad Video?

At Advids, we specialize in crafting high-quality, original Brand Animated Ad Videos that deliver exceptional results. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a Brand Animated Ad Video truly effective. We've successfully delivered over 315 Brand Animated Ad Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

From Concept to Creation:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Animated Ad Videos.
Customized Brand Animated Ad Video Solutions: Whether you need explainer videos, character animations, or another style, we tailor each project to your specific requirements.

The Power of Animated Storytelling:

Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge Brand Animated Ad Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.


Ready to unlock the potential of Brand Animated Ad Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Animated Ad Video?

A Brand Animated Ad Video is a short-form video that uses animation to communicate a brand's message, promote a product or service, or tell a captivating story. Unlike traditional live-action videos, animation offers greater creative flexibility, allowing brands to visually represent abstract concepts, complex processes, or even bring inanimate objects to life. This makes them a powerful tool for capturing attention, simplifying complex information, and leaving a lasting impression on viewers.

Brand Animated Ad Videos are used for a variety of marketing objectives, including building brand awareness, explaining products or services, driving conversions, and fostering customer engagement. They can be deployed across various channels, such as social media platforms, websites, email marketing campaigns, and even television commercials, making them a versatile asset in any brand's marketing toolkit.

What do top Brand Animated Ad Videos have in common?

What makes Brand Animated Ad Video effective?

Compelling storytelling is a cornerstone of effective Brand Animated Ad Videos. By crafting narratives that resonate with the target audience, evoke emotions, and showcase the brand's Value Proposition in a relatable way, these videos can Capture Attention and leave a lasting impression. Effective Brand Animated Ad Videos are designed to entertain, inform, and inspire viewers, ultimately driving engagement and brand affinity.

Strategic messaging techniques are essential for maximizing the effectiveness of Brand Animated Ad Videos. This involves clearly defining the key message, using concise and impactful language, and incorporating a Strong Call to Action that guides viewers towards the desired outcome. By aligning the messaging with the target audience's needs and aspirations, these videos can effectively communicate the brand's value proposition and drive conversions.

How long should your Brand Animated Ad Video be?

Determining the ideal length for your Brand Animated Ad Video is crucial for maximizing its impact and ensuring viewer engagement. While there's no one-size-fits-all answer, the optimal length depends on factors such as your marketing objectives, target audience, and the complexity of your message. Effective Brand Animated Ad Videos are concise, impactful, and tailored to the specific needs of the campaign.

How to create Brand Animated Ad Videos?

Creating compelling Brand Animated Ad Videos is a multi-stage process that involves careful planning, creative execution, and strategic distribution. The creation process typically begins with defining your marketing objectives, identifying your target audience, and developing a Compelling Storyline that aligns with your brand's message. Effective Brand Animated Ad Videos are designed to capture attention, engage viewers, and drive desired outcomes.

Collaborative production techniques are essential for bringing your Brand Animated Ad Video to life. This involves working with a team of skilled animators, Voiceover artists, and sound designers to create high-quality visuals, engaging audio, and a seamless viewing experience. By leveraging the expertise of professionals, you can ensure that your video is visually appealing, informative, and memorable.

Crafting Stories That Sell: Animated Ads

A compelling storyline is the foundation of a successful Brand Animated Ad Video. It's the narrative thread that captures viewer attention and leaves a lasting impression. To achieve this, consider the following:

• Define your target audience: Understand their interests, pain points, and aspirations. Conduct market research or create detailed Buyer Personas to gain insights into their needs and preferences.
• Establish a clear brand message: Distill your brand's essence and value proposition into a concise and impactful statement. What is the one key takeaway you want viewers to remember?
• Structure a captivating story arc: Follow a classic narrative structure, such as the problem-solution approach or the hero's journey. Introduce a relatable problem, build tension, and showcase how your brand provides the solution.
• Forge an emotional connection: Tap into universal emotions like joy, humor, empathy, or inspiration. Consider Dove's Real Beauty Sketches campaign, which evoked powerful emotions of self-acceptance and body positivity.
• Conclude with a compelling call to action: Clearly guide viewers towards the desired action, whether it's visiting your website, making a purchase, or following your social media channels. Make the call to action visually prominent and easy to follow.

Animated Ads: Unleash Your Brand's Story

Brand Animated Ad Videos offer a dynamic platform to showcase your brand's unique value proposition and differentiate yourself from competitors.

• Show, don't just tell: Instead of simply listing features, use animation to visually demonstrate how your product or service solves real-world problems.
• Highlight key benefits: Use visuals to emphasize the advantages of choosing your brand. For example, if your product is known for its speed, use animation to showcase its quick performance in a visually engaging way.
• Inject personality and emotion: A touch of humor or a relatable struggle can make your brand more approachable. Mailchimp's quirky animated ads, featuring their mascot Freddie, are a great example of injecting personality into brand communication.

Animated Storytelling for Product Launches

Brand Animated Ad Videos offer the flexibility to utilize various narrative structures to engage your audience and tell your brand's story effectively.

• Problem-Solution: This classic approach presents a relatable problem and positions your brand as the solution. It's a straightforward yet effective way to showcase the value you offer.
• Hero's Journey: Inspired by Joseph Campbell's monomyth, this narrative follows a protagonist's journey of transformation and triumph. It's a powerful way to create an Emotional Connection and inspire viewers.
• Before-and-After: This narrative highlights the transformative power of your brand by showcasing the contrast between life before and after using your product or service. It's a visually compelling way to demonstrate the benefits you offer.
• Testimonial: Leverage the Power of Social Proof by featuring real customers sharing their positive experiences with your brand. Authenticity is key here, so let your customers' stories shine through.

Captivate Your Audience: Crafting Resonant Animations

• Maintain Brand Consistency: Ensure your video aligns with your overall brand identity. Use consistent colors, fonts, and imagery to reinforce brand recognition. For example, if your brand has a signature color palette, incorporate those colors into the animation.
• Prioritize Conciseness: Keep your video short and to the point, focusing on delivering your key message effectively. Aim for a video length that aligns with your target audience's attention span.
• Invest in High-Quality Animation: The quality of your animation reflects the professionalism of your brand. Invest in High-Quality Visuals that are engaging and visually appealing.
• End with a Clear Call to Action: Clearly guide viewers towards the desired action. Make the call to action visually prominent and easy to follow.

Animated Videos: A Customer Journey Guide

Brand Animated Ad Videos can be strategically deployed at various touchpoints throughout the customer journey to guide prospects towards conversion and nurture existing customer relationships.

• Awareness Stage: Introduce your Brand Story and highlight your unique value proposition.
• Consideration Stage: Provide in-depth information about your products or services, showcasing their benefits and addressing potential concerns. For example, create an animated video that compares your product to competitors' offerings.
• Decision Stage: Reinforce their purchase decision, highlight special offers, or provide Testimonials from satisfied customers.
• Post-Purchase Stage: Engage Customers with videos that offer tips, tutorials, or exclusive content to enhance their experience and foster loyalty.

Animated Ads: Boosting Sales with Video

Brand Animated Ad Videos can be powerful tools for driving conversions and boosting your bottom line.

• Craft a compelling call to action: Clearly outline the desired action you want viewers to take. Use strong verbs and make the call to action visually prominent.
• Highlight benefits and address pain points: Use animation to demonstrate the value you offer and how it solves customer problems.
• Create a sense of urgency: Highlight limited-time offers or exclusive deals to encourage immediate action. For example, animate a countdown timer or a flashing limited time offer banner.

Boosting Engagement and Loyalty with Animated Ads

Brand Animated Ad Videos can be powerful tools for nurturing Customer Relationships and fostering brand loyalty.

• Tell compelling stories: Tap into universal themes, relatable experiences, or inspiring journeys to create an emotional connection.
• Provide value to your viewers: Offer educational content, behind-the-scenes glimpses, or exclusive tips and tricks related to your brand. For example, create a series of Animated Videos that provide tutorials on how to use your product.
• Incorporate interactive elements: Use quizzes, polls, or calls to action to encourage viewer participation and make the experience more engaging.

Boosting Your Launch with Animated Ads

Brand Animated Ad Videos are versatile assets that can be seamlessly integrated into various marketing campaigns to amplify your message and achieve specific objectives.

• Product Launches: Create a buzz-worthy video that introduces your new offering and generates excitement.
• Marketing Campaigns: Develop videos that align with your campaign messaging and visuals, reinforcing your key themes and driving engagement.
• Lead Generation: Offer valuable content, such as ebooks or webinars, in exchange for contact information. Use your video to promote the offer and drive traffic to a dedicated landing page. For example, create an animated video that highlights the benefits of your ebook and encourages viewers to download it.

Turn Views into Leads with Animated Ads

Brand Animated Ad Videos can be powerful lead magnets, enticing viewers to exchange their contact information for valuable content or offers.

• Offer compelling incentives: Provide a free ebook, webinar registration, or discount code in exchange for contact information.
• Showcase value and build trust: Use your video to demonstrate the benefits of your product or service and highlight testimonials from satisfied customers.
• Nurture leads with email campaigns: Provide valuable content, exclusive offers, and personalized recommendations to keep prospects engaged and move them further down the sales funnel.

Animated Ads That Convert

Crafting a successful Brand Animated Ad Video requires a delicate balance of creativity, strategy, and technical expertise.

• Compelling Storyline: Craft a Story that resonates with your audience, evokes emotion, and leaves a lasting impression. Think about Pixar's short films, which often tell powerful stories in just a few minutes.
• Engaging Visuals: Invest in high-quality animation, vibrant colors, and dynamic motion to capture viewer attention.
• Clear Call to Action: Clearly guide viewers towards the desired action. Make the call to action visually prominent and easy to follow.
• Consistent Brand Style: Ensure your video aligns with your overall brand identity, using consistent colors, fonts, and imagery.

How brand animated ad video examples are curated?

We dove deep into brand animated ad videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand animated ad videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Memorability Evaluating the ad's ability to leave a lasting impression and resonate with the target audience.
7.Emotional Connection Assessing the ad's effectiveness in evoking desired emotions and building brand affinity.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand animated ad video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.