30 Brand Content Marketing Videos To Increase Conversions

Brand Content Marketing Video Examples

1. MEDHOST

MEDHOSTs Brand Content Marketing Video stands out with its striking visuals and compelling message. We all connect with the superhero theme, portraying healthcare professionals battling daily challenges, effectively grabbing our attention.

The clever use of 3D animation showcases the EHR platform seamlessly connecting departments and hospitals, improving workflows and enhancing patient care. The overall effect is inspiring, making us want to explore how MEDHOST can empower our own healthcare teams.

2. Deloitte Brand Storytelling Video - Inspire action subtly

We admire how this Brand Content Marketing Video for Deloitte masterfully blends a unique paper-cut aesthetic with a powerful message about the synergy between ideas and action. The vibrant color palette, dominated by blues and greens, creates a sense of innovation and trust, immediately capturing the viewers attention.

Deloitte's global reach is subtly conveyed through a stylized Earth, elegantly transitioning the focus to Ireland, their specific area of operation in this video. We love the way the dynamic animations and upbeat music seamlessly guide us through a journey where world-class expertise meets real-world impact.

3. Advanta Creative Brand Video

We admire the energy of this Siemens Advanta Brand Content Marketing video. The fast-paced editing, black and white footage with punctuated color accents, and modern soundtrack immediately grab our attention. It speaks directly to leaders and innovators, acknowledging the ever-changing landscape of business.

This six-second masterpiece doesn't need a voiceover; the visuals and on-screen text communicate everything. The message is crystal clear: Siemens Advanta offers unique solutions for the challenges of tomorrow. We love how it inspires us to embrace the future and empowers us to move our businesses forward.

4. Tyson Animated Marketing Content Video

It's easy to forget about water as a precious resource, we take it for granted. But this Brand Content Marketing Video reminds us of its importance and the efforts required to preserve it. The video highlights the work of this company in ensuring water security for their communities and future generations, showcasing their commitment to sustainable practices.

They use animation in an approachable and engaging way, giving us a window into their operation and the complex challenges they face. What stands out is the concept of contextual water targets - its a nuanced approach to water stewardship that goes beyond simply setting targets. It's about understanding the unique water challenges and opportunities specific to each location. This approach resonates with me; it's a thoughtful and proactive way to manage this critical resource.

5. Litum Corporate Brand Video

In a landscape brimming with innovation, Litum emerges as a beacon of forward-thinking technology, built upon a foundation of unwavering dedication. Since its inception in 2004, Litum has relentlessly pursued a mission of empowering businesses to navigate the complexities of the present and shape a brighter future. Through state-of-the-art location tracking solutions, they have earned the trust of prominent firms worldwide, including Fortune 500 companies across over 45 countries.

This Brand Content Marketing Video is a testament to Litum's remarkable journey, masterfully using animation to illustrate their growth and impact. The video's dynamic visuals and engaging sound design weave a captivating narrative that transcends mere product demonstration. It connects with viewers on an emotional level, inspiring a sense of shared purpose and a belief in the transformative power of Litum's technology.

6. Digital Marketing Institute Minimal Brand Content Video

In today's dynamic educational landscape, institutions face constant pressure to innovate. We love how this brand content marketing video from Digital Marketing Institute visually captures the challenges and offers a compelling solution. The minimalist style and smooth animation create a captivating journey, using simple balls to represent educational establishments navigating the maze of increasing competition.

The video brilliantly showcases the value proposition of DMI by highlighting its expertise, global reach, and up-to-date curriculum. It clearly communicates the key benefits of partnership, including increased enrollments and significant ROI. The upbeat soundtrack and vibrant colors contribute to a sense of optimism, inspiring educational institutions to embrace DMI as a partner for success.

7. MSD Careers 3D Animated Brand Video

The PRO BTP Groupe brand content marketing video effectively showcases their health offerings through dynamic 3D animation. We love the unique visual style, instantly hooking viewers with a memorable opening sequence. The cityscape and quirky characters create an engaging and memorable environment. The viewer is immediately immersed in a miniature world designed to communicate the advantages of their healthcare service.

Highlighting key services through vibrant billboards and clever animations, PRO BTP Groupe emphasizes their comprehensive approach to healthcare. The video's brisk pace and upbeat music perfectly complement the visuals, delivering a succinct message: comprehensive health benefits made affordable. It demonstrates how animation can enhance brand communication by transforming complex information into an engaging and digestible format.

8. VoltaChem 3D Brand Content Marketing Video

We're captivated by VoltaChem's brand content marketing video, showcasing its powerful vision for the chemical industry's sustainable future. The captivating 3D animation and concise messaging expertly illustrate the urgent need for decarbonization and the exciting possibilities of electrochemical processes. From the initial logo animation to the final call to action, we love the way this video seamlessly weaves together complex information with stunning visuals, creating a compelling narrative that resonates with both industry experts and the wider public. It exemplifies how even complex technical subjects can be made accessible and engaging. VoltaChems focus on innovation and collaboration offers a glimpse into a cleaner, more efficient future for chemical production, inspiring us all to explore new possibilities.

9. Process Street Minimal Brand Content Marketing Video

Process Street is workflow automation software that helps create and streamline processes. The video showcases the software's ability to organize and automate complex workflows, making them more efficient and productive.

Video Design - The video employs a clean, modern and minimal design style, common in Brand Content Marketing Video. The graphics are simple and colorful, focusing on the platform's user interface. The video features animated icons, data visualizations, and user interactions, emphasizing the software's ease of use and value.

The video's visual style effectively communicates its goal. The focus on the user interface and workflow automation demonstrates the software's ability to simplify complex processes. The tone is upbeat and engaging, highlighting the positive impact on individuals and businesses. By emphasizing efficiency, organization, and collaboration, the video encourages viewers to try the software and experience the benefits of automating their workflows.

10. ExxonMobil Brand Animated Marketing Video

In a world brimming with data breaches, this brand marketing video by ExxonMobil cleverly uses its visuals to highlight their role. This approach of threat detection, through a personal introduction by SOC analyst Sofia, provides a comforting narrative while emphasizing the serious threat of cyberattacks.

We all understand the importance of cybersecurity, but this video goes beyond basic explanations. ExxonMobil visualizes the unseen world of SIEM data aggregation and threat actor profiling with engaging and colorful 2D animations. The consistent branding and upbeat music reinforce a sense of confidence and trustworthiness, inviting businesses to partner with a brand that understands the complexities of digital defense.

11. CRRC Minimalist Brand Content

Blue Yonder delivers a powerful Brand Content Marketing Video that effectively communicates the value of their Warehouse Tasking software. By portraying relatable warehouse challenges, they immediately resonate with the target audience. The video's strength lies in its ability to showcase the software's capabilities through clear visuals and concise messaging.


The sleek 2D animation style, combined with a consistent brand identity and engaging music, creates a memorable experience for viewers. This Brand Content Marketing Video demonstrates how animation can simplify complex software demos and make them more appealing to potential customers.

12. WalkMe Animated Brand Content Video

WalkMe's Digital Adoption Platform is a comprehensive solution that makes it effortless to use any software, website, or app. The video is designed to introduce WalkMe's product and the benefits of using it.

Video Design - WalkMe's video adopts a vibrant color palette of blues and purples, which is combined with a graphic style that uses simple geometric shapes and lines to create a modern and engaging look. This creates an impression of a sleek and futuristic solution, with the use of animation and graphic elements, the video effectively communicates the power of WalkMe to optimize processes and improve productivity. This style is common with Brand Content Marketing Video that emphasize an approachable and easy-to-understand tone.

The visual style of the video complements its narrative, conveying the message of ease, productivity, and efficiency. The combination of visual elements, animation, and text emphasizes the key points of WalkMe's proposition, making it easy for the viewer to grasp the value of the product. The overall tone of the video is upbeat and optimistic, reflecting the positive impact that WalkMe can have on users. This reinforces the video objective of promoting WalkMe and its promise of making work easier and more productive.

13. Mavenir

Mavenir is building the future of networks, this video is designed to showcase their global impact and advanced technology.

Brand Content Marketing Video - This video uses vibrant graphics, dynamic transitions, and futuristic imagery. A dark background with blue and white text, along with a dark background with high contrast blue, white, and black imagery, enhances the visual appeal.

The visual style reflects the company's focus on innovation, global reach, and advanced technology. By highlighting the company's global presence, technological advancements, and commitment to the Department of Defense, the video effectively communicates the company's position as a leader in the telecommunications industry. The video's tone is informative, bold, and forward-looking, reflecting the company's cutting-edge solutions.

14. ManageEngine Brand Content Marketing Animation

The dynamic energy of this brand marketing video instantly captures attention, highlighting the importance of data in our everyday lives. ManageEngine effortlessly blends vibrant visuals with a modern aesthetic, using symbolic imagery like a hot air balloon to represent the fragility of data.

We all rely on data, and this video reminds us how easily it can be lost. The seamless transitions and upbeat music create a captivating experience, leaving a lasting impression of the importance of data backup and the peace of mind it provides.

15. Capital One

This is a Brand Content Marketing Video that showcases the convenience and safety of a debit card. It uses a clean and simple animation style, with flat colors and bold lines, creating a modern and engaging visual aesthetic.

Video Design - The video features a variety of images and animations that are easy to understand and relevant to the product. The animations, such as money flying out of a purse and the card smoothly going into a terminal, convey the ease of using the debit card.

The video uses a lighthearted and optimistic tone, emphasizing that the debit card is a convenient and hassle-free way to pay for everyday purchases. The overall design communicates the benefit of using the debit card, providing a positive and persuasive message to viewers.

16. BDO

BDO is a professional services firm, specializing in accounting, advisory and tax services. The video is designed to showcase BDO's diverse capabilities and emphasize the changing landscape of the accounting industry.

Video Design - The video features a minimalist design style, utilizing a combination of bold typography and animation. This style is characteristic of a modern Brand Content Marketing Video. The video features clean graphics, clear animations, and a focus on relevant information. The transition between scenes is smooth, with a consistent tone that emphasizes the core values and services of BDO.

The video's visual style successfully communicates the objective of the video. The use of bold typography effectively emphasizes the key services that BDO offers. The animation style brings dynamism to the video, while maintaining a professional and approachable tone, appealing to potential clients and employees alike. The use of vibrant colors, like red and white, in the graphic elements effectively creates visual appeal. Overall, the video effectively highlights the evolution of accounting and BDO's commitment to providing innovative solutions for the modern business environment.

17. Printify

Printify is a print-on-demand service, helping entrepreneurs start their own online stores. The video is designed to promote new product lines, which are skincare, supplements and coffee.

Brand Content Marketing Video - This video utilizes a bright color palette that shifts between green, purple, and yellow. A geometric pattern featuring a white dot and a green circle is present on most of the packaging designs shown in the video. The use of text animation adds emphasis to the new product lines and the overall goal of the video.

The video design style and visuals create a modern and clean look and feel. The animated graphics are bold and visually engaging. The use of product mockups, with their unique branding, coupled with clear and concise messaging highlights the benefits of using Printify. The video concludes with a call to action, encouraging viewers to join the waitlist, and this visual style helps communicate the ease of starting a brand.

18. Quantiphi

Quantiphi is a company that solves business problems using artificial intelligence, data solutions, and cloud practices. The video is designed to introduce the company and their goal of solving what matters most to their clients.

Video Design - Quantiphi uses a unique, futuristic video style to communicate their brand. The video uses graphic design elements, such as animated cubes and geometric shapes, to convey the complexity and innovation of their solutions. A black background with white, blue and green color palette is used, which evokes a sense of technology, growth, and transformation, which is central to Quantiphi's Brand Content Marketing Video.

The video effectively communicates the brand's objective of solving complex business problems. The graphic design elements, such as the animated cubes, represent the building blocks of solutions, and the city skyline represents the scope and impact of their work. The video has a futuristic tone, emphasizing their commitment to innovation and helping businesses adapt to a changing world. This creates a strong visual and emotional connection between the brand and its target audience.

19. Acuity

Acuity empowers clients to achieve more with less, navigating the complexities of change. This Brand Content Marketing Video is a powerful tool for showcasing their capabilities. It's a visual story that connects the brand with innovation, disruption, and future readiness.

Video Design - The video uses a minimal style with simple line art, clean typography, and a vibrant gradient color palette. A bright and dynamic blue background is paired with bold red, orange, and white elements. This creates a dynamic and energetic feel, capturing the excitement of the company's offerings.

The use of simple iconography and typography reinforces the brand's focus on clarity and understanding. The video is upbeat and confident, conveying a message of progress and possibility. It effectively communicates the company's ability to help businesses achieve their goals.

20. Boyd

This is a Brand Content Marketing Video designed to showcase expertise in developing medical wearables. The video uses visual imagery of medical devices and wearable technology, emphasizing the key components and functions of their products.

Video Design - The animation style is clean and modern, showcasing the different applications of their products in the healthcare industry. The visual style communicates the objective of demonstrating capabilities in the field of medical wearables.

The video uses animation to emphasize the core components of their products. The tone is professional and informative, clearly demonstrating expertise in the field of medical wearables.

21. WOOD Brand Content Marketing

We love how this brand video seamlessly integrates MRI Software into a captivating narrative about community. It effortlessly captures the essence of modern living and the integration of technology for improved experiences, focusing on the benefits rather than technical details. The animation style is fresh and vibrant, drawing viewers into a world where MRI Software enhances every facet of life.

In just under a minute, it clearly conveys its message of streamlining management tasks and fostering thriving communities. The simple yet effective 2D animation, combined with the upbeat music, leaves a lasting impression of a product that not only simplifies life but also adds value. We are inspired by how it positions MRI Software as a key contributor to a balanced and connected life.

22. Justice

Justice is a platform that provides information on justice, international criminal justice, and transitional justice. This Brand Content Marketing Video is designed to introduce Justice to viewers, highlighting its commitment to providing information on these crucial topics.

Video Design - The video uses simple animation with bold black outlines to illustrate the core idea. Black silhouettes represent individuals caught in conflict, a black Humvee symbolizes past violence, and a watering can symbolizes the journey towards rebuilding society. This minimalist style is both impactful and engaging. The use of black silhouettes against a white background draws attention to the central message of the video.

The minimalist imagery drives home the message of how difficult it is to rebuild a society that has been through extreme violence. This simple but effective design leaves a lasting impression on the viewer, conveying a sense of hope and possibility.

23. Housing Europe

This is a powerful Brand Content Marketing Video that effectively uses animation and icons to communicate a simple and clear message about housing affordability. The message is clear and easy to understand, making it engaging and approachable for a wide audience.

Video Design - The visuals are clean, modern, and simple, with a focus on concise information and clean graphics. The animation style used is straightforward, and the icons used, coupled with the text, make the information easy to understand.

The tone of the video is positive and hopeful, conveying a sense of progress and opportunity for a brighter future. This video is a great example of how animation can be used to create engaging and informative content that resonates with a target audience.

24. Sanofi

This is a brand content marketing video that aims to raise awareness of rare diseases and encourage people to seek medical attention for persistent symptoms. It's a powerful tool for connecting with audiences and promoting understanding of a complex issue.

Video Design - The video features a clean and simple design, using bold colors, geometric shapes, and a minimalist aesthetic. This style is visually engaging and helps to simplify a complex topic for the general audience. The animation style and visuals enhance the narrative, adding a modern, easy-to-understand feel, further amplifying the message of rare diseases.

The video's graphic design is successful in communicating the objective, which is to inform viewers about rare diseases. The design style is consistent with the company's branding, using bold colors, geometric shapes, and a minimalist aesthetic. The minimalist style highlights the key message and ensures the content is easily understood. The tone of the video is optimistic and hopeful, conveying that the company is actively working to develop treatments that can help people living with rare diseases.

25. Gemalto

Gemalto is a company that provides cybersecurity solutions for the commercial drone ecosystem. This video is designed to show how Gemalto is helping to build trust in the commercial drone industry.

Brand Content Marketing Video - This video uses a simple and clean design style with a strong emphasis on graphics. It starts with a white text title against a blue background that conveys a futuristic theme. The video uses a 3D animated style, which helps to showcase the complexity of the technology while making it easy for viewers to understand. The use of drone visuals and animations adds a sense of excitement and helps to showcase the potential of the technology.

The video focuses on the benefits of using Gemalto's cybersecurity solutions and how they can help to overcome the challenges of using commercial drones. The animation is engaging, and the tone of the video is professional, which helps to convey a sense of reliability and confidence.

26. NFCForum

NFCForum is a global organization promoting near-field communication technology. This video showcases the power and pervasiveness of NFC technology, demonstrating how it is changing the way we interact with the world.

Video Design - The video uses a clean and simple design aesthetic, featuring minimal graphics and a focus on product demonstrations. NFC is displayed on a mobile phone and is being used for various purposes, like paying for purchases and joining clubs. This minimalist design is consistent with NFCForum's brand identity and effectively conveys their message about the convenience and simplicity of NFC technology. The video uses a combination of product demonstrations and animated graphics to illustrate how NFC is being used in various applications.

This video is a great example of Brand Content Marketing Video. The visual style effectively communicates its objective by highlighting the practicality and ease of use of NFC technology. The use of clean graphics and simple transitions creates a modern and approachable tone, reflecting the user-friendliness of NFC. The video narrative demonstrates how NFC makes common actions, like paying for items and joining clubs, effortless, making the technology appealing to a wide audience.

27. FGV

FGV is a company that is one of the nation's plantation giants, and this video is designed to highlight their work and achievements.

Video Design - The video uses a simple yet elegant visual style that incorporates bright colors, flat vector graphics, and subtle animations. The use of bright colors, particularly yellow, orange, and red, reflects the company's vibrant brand and its connection to the earth and agriculture. This is a well executed Brand Content Marketing Video. The video uses simple flat vector graphics for the majority of the visual content, which adds to the clean and modern aesthetic.

The video's visual style effectively communicates the objective of the video by highlighting the company's focus on growth and innovation. The use of bright colors and simple animation reflects the company's optimistic outlook and commitment to sustainability. The video also employs a positive tone that reflects the company's desire to inspire and motivate its audience.

28. Cisco

This is a brand content marketing video that showcases how technology can help healthcare organizations connect, secure, sustain, and provide equitable care. It's a powerful piece that effectively communicates the objective of connecting healthcare by illustrating how solutions power a more connected world.

Video Design - The video uses a clean, simple design style and minimalist graphics to create a modern and engaging Brand Content Marketing Video. Line drawings and graphic elements highlight concepts such as connectedness, security, sustainability, and equity. The colors used are bold and vibrant, which is in line with the company's branding.

The narrative focuses on the importance of better healthcare and highlights the value proposition of the company's solutions. The clean and simple design style, along with the use of graphic elements, enhances the overall tone of the video.

29. Atlas Copco

This video is designed to introduce the concept of smart factories, highlighting Atlas Copco's commitment to sustainable industrial manufacturing.

Video Design -
The video uses a clean and modern design style. The opening shot of the Earth engulfed in flames immediately draws the viewer in, creating a powerful visual that sets the tone for the entire video. The use of high-quality CGI graphics, smooth transitions, and dramatic music creates a sophisticated and engaging Brand Content Marketing Video.

The video visual style, which prominently features bold graphics and a clear narrative, effectively conveys the urgent need for change in the industrial sector. The dynamic visuals combined with the compelling narration create a persuasive and thought-provoking experience that motivates viewers to learn more about Atlas Copco's solutions. The overall tone is optimistic, emphasizing the potential for positive change through innovation.

30. CEVA

This video is a powerful example of Brand Content Marketing Video that effectively communicates the company's capabilities to address the challenges of finding the right tech talent for a business. The video uses a simple and clean design style, featuring flat illustrations and bold text to highlight key information. Bright colors like green, red, and blue add a modern and dynamic feel, making the video visually appealing and easy to understand.

Video Design - The video uses clean, flat illustrations and simple animations to guide the viewer's attention to key information and reinforce the message. The overall tone of the video is professional and reassuring, emphasizing the company's ability to help businesses find the tech talent needed to scale and succeed. The video effectively communicates the company's capabilities to address the challenges of finding the right tech talent for a business.

The video's visual style is a key factor in its success. The use of flat illustrations and bold text creates a clean and modern look, while the bright colors add a sense of energy and excitement. The video's simple animations help to guide the viewer's attention to key information, making it easy to understand and remember. The overall tone of the video is professional and reassuring, which helps to build trust with viewers and position the company as a reliable partner.

How to plan and optimize Brand Content Marketing Videos?

Strategic Storytelling: "If you're not telling a story, you're just making noise." - Robert Rose, Chief Strategy Officer, Content Marketing Institute. Advids applied this wisdom for a SaaS client. We developed a video series demonstrating their software's practical applications, transforming features into benefits and increasing free trial sign-ups by 25%.

Actionable: Translate features into benefits; showcase product value through compelling narratives.

Audience-Centric Approach: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - David Ogilvy, Advertising Executive. Advids used this approach for a healthcare client. By understanding patient needs and concerns, we created a video explaining complex medical procedures in a clear, empathetic way, resulting in a 40% increase in appointment bookings.

Actionable: Understand audience needs; tailor content to address specific pain points.

Purpose-Driven Content: "If you are successful, it is because somewhere, sometime, someone gave you a life or an idea that started you in the right direction." - Melinda Gates, Philanthropist. Advids applied this for a non-profit client. We created a video highlighting their impact on the community, boosting donations by 30% and expanding their volunteer base.

Actionable: Align content with a larger purpose; inspire action by showcasing positive impact.

Disruptive Innovation: "The innovator's dilemma is that the very things that make a company strong can make it vulnerable to disruptive change." - Clayton Christensen, Harvard Business School Professor. Advids helped a tech startup challenge industry norms with a bold, unconventional brand content marketing video. This differentiated them from competitors, leading to significant media coverage and early investor interest.

Actionable: Challenge conventions; differentiate your brand through innovative storytelling.

Blue Ocean Strategy: "Value innovation is the cornerstone of blue ocean strategy." - Renée Mauborgne, INSEAD Professor. Advids helped a food and beverage client create a video showcasing a unique product offering that catered to an underserved market segment. This resulted in a 25% increase in market share within the first year.

Actionable: Identify untapped markets; highlight unique value propositions to stand out.

Why Advids for Brand Content Marketing Video?

At Advids, we specialize in crafting high-quality, original Brand Content Marketing Video that delivers exceptional results and helps you achieve your business goals. We combine creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective video content.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes Brand Content Marketing Video truly effective. We've completed over 320 successful Brand Content Marketing Video projects.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life, from startups to Fortune 500 companies.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Transforming Your Vision into Reality:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of every decision and accurately reflected in the final video.
Strategic Communication: Open communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Content Marketing Video.
Customized Brand Content Marketing Video Solutions: From explainer videos to character animations and beyond, we tailor each project to perfectly match your brand, style, and target audience.

The Power of Creative Storytelling:

Creative Storytelling Through Video: Our skilled team of videographers and storytellers craft captivating narratives that engage your viewers and inspire action.
Cutting-Edge Brand Content Marketing Video Technology: We utilize industry-leading software and techniques to ensure your videos are visually stunning and leave a lasting impression.


Ready to unlock the potential of Brand Content Marketing Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective video experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Content Marketing Video?

A Brand Content Marketing Video is a strategic asset designed to engage your target audience, build brand affinity, and drive business outcomes. It goes beyond traditional advertising, focusing on providing value, entertainment, or education to viewers. These videos can be used to educate customers about your products or services, showcase customer success stories, or simply entertain and build brand awareness.

Brand Content Marketing Videos can be used in a variety of ways, such as:

What do top Brand Content Marketing Videos have in common?

What makes Brand Content Marketing Video effective?

Exceptional Brand Content Marketing Videos are driven by a deep understanding of the target audience and a commitment to delivering high-quality content that resonates with viewers.

A key step to creating engaging Brand Content Marketing Videos is to focus on storytelling. Crafting a compelling narrative that captures attention, evokes emotions, and leaves a lasting impression is essential. This can be achieved through a combination of strong visuals, relatable characters, and a clear message that resonates with the target audience.

Methods for creating effective Brand Content Marketing Videos include utilizing a variety of formats, such as animation, live-action, or motion graphics, to keep viewers engaged. It's also important to optimize videos for different platforms, ensuring compatibility and optimal viewing experience across devices. By incorporating these strategies, you can create videos that are both engaging and effective in achieving your marketing objectives.

How long should your Brand Content Marketing Video be?

The ideal length for a Brand Content Marketing Video is a flexible concept, dependent on the content's purpose and the platform where it will be shared.

A key approach to determining the optimal length is to consider the target audience's attention span and the platform's viewing habits. For example, a short, engaging video might be more effective on platforms like TikTok or Instagram Reels, while a longer, more in-depth video might be suitable for YouTube or a company website.

Pre-production considerations for determining video length:

How to create Brand Content Marketing Videos?

Creating effective Brand Content Marketing Videos involves a strategic approach that encompasses planning, production, and distribution.

A Fundamental Step

A fundamental step to creating Brand Content Marketing Videos is to define your objectives, target audience, and key messages. This will guide your content creation and ensure that your videos are aligned with your overall marketing strategy.

Pre-production

Production

Crafting Winning Brand Video Strategies

Start by conducting thorough audience research. Develop detailed Buyer Personas that encompass demographics, psychographics, pain points, and content consumption preferences. Analyze your existing customer base and identify common characteristics. Utilize social media analytics and website data to understand your audience's online behavior.

2. Establish Crystal-Clear Marketing Goals:

Define what you want to achieve with your videos. Are you aiming to increase brand awareness, generate leads, drive sales, or educate your audience? Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals will guide your content creation and measurement efforts.

3. Structure a Content Calendar:

Develop a content calendar that outlines your video topics, publishing schedule, and distribution channels. This will help you maintain consistency and ensure your content aligns with your overall marketing strategy.

4. Prioritize High-Caliber Videos:

Invest in professional Video Production to ensure high-quality visuals and audio. Collaborate with experienced videographers, editors, and scriptwriters to elevate your content. Focus on storytelling, compelling visuals, and clear messaging.

5. Implement a Robust Promotion Strategy:

Promote your videos across multiple channels, including your website, social media platforms, email marketing campaigns, and paid advertising. Optimize your videos for search engines to enhance discoverability.

6. Continuously Track and Analyze Performance:

Monitor key metrics such as video views, engagement rates, lead generation, and sales conversions. Analyze the data to understand what's working and what's not. Use these insights to refine your strategy and improve future video content.

Spread Your Launch Video Far and Wide

1. Website Integration:

Embed videos seamlessly into your website's landing pages, product pages, blog posts, and dedicated video galleries. Ensure your video players are optimized for user experience and mobile responsiveness.

Share your videos on relevant social media platforms where your target audience is most active. Tailor your video content and captions to each platform's unique audience and format. Utilize social media advertising to expand your reach.

Embed videos strategically within your email marketing campaigns to Increase Engagement and click-through rates. Use compelling thumbnails and subject lines to entice recipients to watch your videos.

Optimize your video titles, descriptions, and tags with relevant keywords to improve their visibility in search engine results. Create video transcripts and closed captions to enhance accessibility and searchability.

Utilize paid advertising platforms like YouTube Ads and Social Media Ads to promote your videos to a targeted audience. Define your target demographics, interests, and behaviors to ensure your ads reach the right viewers.

Upload your videos to popular video-sharing platforms like YouTube and Vimeo to expand your content's visibility and reach a wider audience. Optimize your video descriptions and tags to improve discoverability.

Crafting Captivating Brand Stories

Start with a strong hook that grabs their attention from the first frame. This could be a surprising statistic, an intriguing question, a relatable problem, or an emotional appeal.

2. Develop a Clear Narrative Arc:

Structure your story with a beginning, middle, and end. Build anticipation and create a sense of journey for your viewers.

3. Introduce Relatable Characters:

Create characters that your audience can connect with on an emotional level. Show their struggles, aspirations, and triumphs.

4. Leverage Visual Storytelling:

Use Compelling Visuals to enhance your narrative and convey your message effectively. Show, don't just tell.

5. Conclude with a Clear Call to Action:

Tell your viewers what you want them to do next. Whether it's visiting your website, subscribing to your channel, or making a purchase, make your call to action clear and compelling.

Crafting Compelling Brand Video Narratives

Brand Content Marketing Videos offer a versatile canvas for storytelling, allowing you to experiment with various narrative structures to effectively communicate your message and engage your audience.

1. Linear Narrative:

This classic structure unfolds chronologically, presenting events in a straightforward sequence. It's ideal for explaining processes, showcasing product demos, or telling historical stories.

Example: A video demonstrating the step-by-step process of assembling a piece of furniture.

2. Non-Linear Narrative:

This approach breaks free from chronological constraints, jumping between different timelines or perspectives to create intrigue and suspense. It's often used in documentaries or mystery-themed videos.

Example: A video showcasing a company's history through flashbacks and interviews with different employees.

3. Episodic Narrative:

This format breaks down your story into a series of interconnected episodes, each with its own mini-arc while contributing to a larger overarching narrative. It's effective for building anticipation and keeping viewers engaged over time.

Example: A web series following the journey of a small business owner as they build their company.

4. Character-Driven Narrative:

This approach centers around the journey of one or more characters, exploring their motivations, conflicts, and growth. It's ideal for creating Emotional Connections with your audience.

Example: A video following a customer's journey as they overcome a challenge using your product or service.

5. Theme-Driven Narrative:

This structure revolves around a central theme or message, using the narrative to explore different facets of the chosen theme. It's effective for conveying complex ideas or promoting social causes.

Example: A video exploring the theme of sustainability through stories of individuals and businesses making eco-friendly choices.

Crafting Compelling Visuals for Your Launch Video

Designing a visually appealing and impactful Brand Content Marketing Video requires careful consideration of various visual elements that contribute to a cohesive and memorable viewing experience.

Ensure your video aligns with your brand's visual identity, including your logo, color palette, and typography. This creates Brand Consistency and recognition.

Choose colors that evoke the desired emotions and align with your brand's personality. For example, blue conveys trust and stability, while red evokes excitement and energy.

Select fonts that are legible, visually appealing, and consistent with your brand's style guide. Use a combination of fonts for headings, body text, and call to actions.

Utilize high-quality images and footage that are relevant to your message and visually engaging. Avoid using generic stock photos and opt for authentic and relatable imagery.

If using animation, choose a style that aligns with your brand and effectively conveys your message. Consider the tone and target audience when selecting an animation style.

Incorporate music and sound effects that enhance the mood and message of your video. Choose music that is appropriate for your target audience and complements the visuals.

Brand Video Strategies for Product Launches

Different types of Brand Content Marketing Videos cater to specific marketing objectives and stages of the customer journey.

1. Explainer Videos:

Ideal for simplifying complex concepts, demonstrating product features, and educating your audience. They can be used to introduce new products, explain technical details, or answer frequently asked questions.

Example: A software company creates an Explainer Video to demonstrate the features and benefits of their new project management tool.

2. Testimonial Videos:

Powerful for building trust and credibility by showcasing authentic customer experiences. They feature real customers sharing their positive experiences with your product or service.

Example: A skincare brand features a testimonial video with a customer sharing their experience with a specific product and how it improved their skin.

3. Case Study Videos:

Provide in-depth insights into how your product or service has helped real customers achieve success. They typically follow a problem-solution-results format.

Example: A marketing agency creates a case study video showcasing how they helped a client increase their website traffic and leads through a targeted campaign.

4. Behind-the-Scenes Videos:

Offer a glimpse into your brand's culture, values, and processes, fostering transparency and authenticity. They can showcase your team, your workplace, or your manufacturing process.

Example: A craft brewery creates a behind-the-scenes video showing the brewing process and the passion of their brewers.

5. Animated Videos:

Engage viewers and simplify complex information through visually appealing storytelling. They can be used to explain abstract concepts, tell brand stories, or create entertaining content.

Example: A financial services company uses an animated video to explain the concept of compound interest in a simple and engaging way.

Crafting Captivating Brand Videos

Creating engaging and effective Brand Content Marketing Videos requires a deep understanding of your target audience and the ability to capture their attention from the first frame.

Pique their curiosity and compel them to keep watching with an intriguing question, a surprising statistic, a relatable problem, or an emotional appeal.

Show, don't just tell. Use high-quality footage, animation, and graphics to tell your story and evoke emotions.

Create a narrative that resonates with your audience. Use characters, conflict, and resolution to keep them engaged.

Respect your viewers' time. Get to the point quickly and avoid unnecessary fluff.

Tell your viewers what you want them to do next. Make your call to action clear, concise, and compelling.

Unlocking Video Success: Measuring Your Launch Impact

• Track Video Views:

  Monitor the number of times your video has been viewed to gauge its reach and audience engagement.

• Analyze Engagement Metrics:

  Measure likes, shares, comments, and watch time to assess audience resonance and interaction with your content.

• Measure Lead Generation:

  Track website visits, form submissions, and other conversions driven by your videos to assess their impact on lead generation.

• Evaluate Sales Conversion Rates:

  Determine the impact of your videos on revenue generation by tracking sales conversions attributed to video views.

• Monitor Brand Awareness Metrics:

  Assess the impact of your videos on brand visibility by tracking Brand Mentions and social media engagement related to your video content.

Boosting B2B Success with Video

• Increased Brand Awareness: Showcase your expertise and thought leadership through informative and engaging video content, establishing your brand as a trusted authority in your industry.
• Lead Generation: Capture viewer interest and provide valuable information through videos that address their pain points and offer solutions, leading to increased lead generation.
• Drive Sales: Demonstrate the value of your products or services through Compelling Video Content that showcases their features, benefits, and customer success stories, ultimately driving sales conversions.
• Educate Customers: Simplify complex topics and solutions through explainer videos and tutorials, providing valuable educational resources for your target audience.
• Build Trust and Credibility: Showcase customer success stories and thought leadership through video Testimonials and case studies, building trust and credibility with potential customers.

Boost Sales with Brand Videos

Brand Content Marketing Videos can serve as valuable assets for your sales team, providing them with engaging tools to nurture leads, address objections, and close deals more effectively.

• Product Demos: Showcase the features, benefits, and use cases of your products or services in an engaging and informative way, helping sales representatives effectively communicate value to potential customers.
• Customer Testimonials: Build Trust and credibility by showcasing the positive experiences of satisfied customers, providing social proof and addressing potential objections.
• Case Studies: Provide in-depth insights into how your solutions have helped businesses overcome challenges and achieve success, demonstrating the tangible value of your offerings.
• Sales Presentations: Enhance your sales presentations with compelling visuals, customer stories, and data-driven insights, making them more engaging and persuasive.
• Training Materials: Onboard new sales representatives and keep your team updated on product knowledge and sales techniques through informative and engaging video content.

Case Study: Nike's "Find Your Greatness" Campaign

Objective: Nike, a global sportswear giant, sought to connect with consumers on an emotional level and inspire them to pursue their athletic goals.

Strategy: They launched the Find Your Greatness campaign, featuring a series of powerful video stories that showcased everyday athletes overcoming challenges and achieving their personal bests. The campaign emphasized the brand's belief in the potential of every individual to achieve greatness, regardless of their skill level or background.

Results: The Find Your Greatness campaign resonated deeply with audiences, generating significant positive sentiment and brand loyalty.

• Social Media Engagement soared, with millions of views and shares across platforms.
• Sales of Nike products increased, as consumers felt inspired to embrace their athletic journeys.
• The campaign helped solidify Nike's position as a brand that celebrates the human spirit and empowers individuals to achieve their goals.

Key Takeaways: Nike's Find Your Greatness campaign exemplifies the power of brand storytelling through video. By connecting with consumers on an emotional level and inspiring them to pursue their passions, the campaign effectively built brand loyalty and drove sales.

Case Study: HubSpot's "Free Marketing Tools" Video Series

Objective: HubSpot, a marketing automation platform, aimed to capture contact information and generate leads by offering valuable free marketing tools through engaging video content.

Strategy: They created a series of short, informative videos showcasing the features and benefits of their free marketing tools, such as email marketing templates, social media scheduling tools, and website analytics dashboards. The videos included clear calls to action, encouraging viewers to sign up for the free tools and provide their contact information.

Results: HubSpot's Free Marketing Tools video series proved highly effective in generating leads.

• Lead generation rates increased by 30% after the launch of the campaign.
• Website traffic increased by 15%, as viewers were drawn to the valuable free resources offered through the videos.
• The campaign helped to build brand awareness and establish HubSpot as a trusted source of marketing knowledge and tools.

Key Takeaways: HubSpot's Free Marketing Tools video series demonstrates the effectiveness of using video for lead generation. By offering valuable free resources and including clear calls to action, the company effectively captured contact information and generated leads.

Case Study: Zendesk's "Customer Support Video Library"

Objective:

Zendesk, a customer service software company, aimed to provide quick and effective support to its customers by creating a comprehensive video library covering common issues and solutions.

Strategy:

They developed a library of short, instructional videos addressing frequently asked questions, troubleshooting common problems, and explaining how to use various features of the Zendesk platform. The videos were easily accessible through the Zendesk website and mobile app, allowing customers to find answers quickly and efficiently.

Results:

Zendesk's Customer Support Video Library proved highly effective in providing quick and effective support.

• Customer support ticket volume decreased by 15%, as customers were able to find answers independently through the video library.
• Customer satisfaction scores improved, as customers appreciated the convenience and clarity of the video resources.
• The video library helped to reduce the workload on Zendesk's customer support team, allowing them to focus on more complex issues.

Key Takeaways:

Zendesk's Customer Support Video Library demonstrates the effectiveness of using video for customer service. By providing quick and easy access to information, the company effectively reduced support ticket volume, improved customer satisfaction, and freed up customer support resources.

How brand content marketing video examples are curated?

We dove deep into brand content marketing videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand content marketing videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and strength of the value proposition communicated.
7.Brand Storytelling Determining how effectively the video tells a compelling brand story.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Testimonials
4. Behind-the-Scenes glimpses
5. Brand Story Videos

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand content marketing video examples 2024, n=13636 videos within duration <3 mintues, across industries.