Have you ever considered the power of a single, unforgettable image? I am here today to explore how animated brand videos can do just that. What we discover in this article is the potential for visual storytelling to elevate your brand's message. We'll examine how these videos cut through the noise and create a lasting impression on your audience, transforming the way you communicate and connect.
In this article, we'll uncover the magic behind animated brand videos, showcasing their ability to capture attention, enhance understanding, and drive results. Our journey will reveal compelling data that demonstrates their impact, and we'll showcase 30 engaging examples to inspire your own creative vision.
71% of B2B and 66% of B2C marketers incorporate video into their campaigns.
91% of businesses were using video as a marketing tool in 2023.
45% of companies want to create more product videos to showcase their products and expertise in 2024.
These numbers paint a clear picture: video is king, and the demand for engaging product showcases is exploding. Animated brand videos offer a dynamic solution, transforming complex information into digestible, visually appealing stories. Today we explore more than 30 Engaging Animated Brand Video examples, that immediately grabbed our attention and got us excited
This animated brand video is a brilliant example of how to communicate complex ideas in a simple, engaging way. The visuals are clever, using a maze to represent the challenges educators face and an ascending growth chart to show how the Digital Marketing Institute can help them overcome these obstacles. The minimal aesthetic, combined with upbeat music and smooth transitions, creates a captivating experience. The subtle use of 3D elements adds depth and visual interest to the 2D animation.
This animated brand video is a great example of how to use creativity to inspire educators to embrace digital transformation. The video's clear message, engaging visuals, and playful tone make it a compelling and memorable experience.
What We Can Learn
Subtle 3D elements add depth-making your video more engaging and professional.
This animation brand content is a masterclass in visual storytelling. Sleek visuals and vibrant colors grab attention, while simple icons and clear text make complex financial transformation easy to understand. Upbeat music adds energy, reinforcing the message of progress and innovation.
The animation brand content effectively showcases the company's expertise and value proposition. It leaves viewers feeling inspired and confident in their ability to navigate the changing financial services landscape. This is a prime example of how animation brand content can be used to tell a compelling story and drive results.
What We Can Learn
Clear visuals make complex ideas easy to grasp, boosting understanding.
In this animated brand video, we appreciate how FSGImpact masterfully uses simple visuals to convey powerful ideas. The video's strength lies in its ability to represent complex problems and the collective impact solution with symbolic icons and animations. This approach creates an engaging and memorable viewing experience.
The strategic use of transitions, like the prison transforming into a school, emotionally connects viewers to FSGImpact's message of positive change. We love the clever animation illustrating the five conditions for successful collective impact, leaving a lasting impression on the viewer. The video is a brilliant example of how simple animations can effectively communicate the essence of a brand's mission.
What We Can Learn
Strategic transitions can emotionally connect viewers to your brand's story and mission.
4. Pinkerton 3D Animated Brand Story - Generate leads effectively
The Pinkerton Crime Index isn't your typical crime statistic it's a powerful tool built on decades of experience and cutting-edge data science. This animated brand video takes you on a journey through the process, revealing how they use data to accurately model neighborhood crime risk in the UK. You can see the data flowing, algorithms being tested, and the final index emerging, a number you can trust.
Their approach goes beyond just responding to crime, it's about predicting and managing risk. The video contrasts locations with high and low crime scores, demonstrating how the Pinkerton Crime Index empowers businesses and individuals to make confident decisions, whether it's real estate investment, security planning, or business launch. It's a compelling example of how a simple, clear number can translate into impactful insights and action.
What We Can Learn
Contrast before-and-after scenarios to highlight the positive impact of your product, sparking interest and engagement.
In this Animated Brand Video, we admire how National Grid ESO masterfully showcases its vision for a digitally transformed energy future. The video effortlessly captures attention with its vibrant yellow palette and crisp 2D animations, symbolizing the dynamic changes taking place in the energy sector. We love the simple yet effective visuals; the robot struggling with coal against the backdrop of London's energy grid underscores the urgency for innovation.
The narrative seamlessly flows, highlighting the challenges of relying on aging technologies, then introduces solutions like ML and AI with compelling graphics. National Grid ESO's commitment to a smarter, greener energy system shines through, making this an inspiring example of how to effectively communicate a complex message with engaging visual storytelling.
What We Can Learn
Inject personality. make your brand feel approachable and human.
In this animated brand video, the compelling visuals of renewable energy sources integrated with PGE's energy infrastructure, captivates our attention. We admire the use of dynamic 3D animation, bringing scenes of everyday life and the impact of energy use to life. The clock and energy meter combo creates an intuitive visual metaphor for peak demand, prompting viewers to consider their own consumption habits.
The video's charm stems from the way it transforms a complex topic into an engaging story. The friendly voiceover and optimistic music reinforce the positive impact of small changes. By showcasing the benefits for both customers and the environment, PGE motivates us all to become active participants in creating a sustainable energy future.
What We Can Learn
Create a story that resonates, making viewers feel understood and engaged.
The Mavenir animated brand video immediately captivates with its high-octane visuals and precision messaging. The strategic use of 3D animation and motion graphics, expertly synchronized with an energetic soundtrack, makes this a standout example in the tech world. We have ever seen such a dynamic representation of complex network solutions.
The video brilliantly showcases Mavenir's achievements, emphasizing its global reach and commitment to pushing the boundaries of 5G. The integration of real-world footage grounds the futuristic concepts, highlighting the practical applications of Mavenir's innovations. This makes for a highly effective and inspirational piece for any company looking to communicate complex information with visual flair.
What We Can Learn
Visually tell your brand story, showcasing achievements to inspire viewers.
In this animated brand video, we're taken on a relatable journey, a search for answers in the face of unexplained symptoms. The minimalist animation cleverly uses everyday actions like online searches and doctor's visits to represent a frustrating reality for many the long and arduous path to diagnosis, especially with rare diseases. The video resonates with a sense of growing urgency as the calendar pages flip by and tests yield inconclusive results.
Sanofi Genzyme's message of commitment to research is powerful and necessary. With startling statistics, visually represented by a world map dotted with countless individuals, we all see the vastness of this issue. The video's upbeat yet subtly poignant music adds an emotional layer, reminding us of the human impact behind the numbers, and subtly encouraging support for research into rare diseases.
What We Can Learn
Let your animation style reflect your brand's personality, making it memorable and engaging.
We adore this animated brand video from Acuity Knowledge Partners. The sleek visuals and vibrant color palette instantly grab attention, while the simple icons and clear text make the complex topic of financial transformation easily digestible. The upbeat music adds a layer of energy, enhancing the overall message of progress and innovation.
Acuitys focus on empowerment, innovation, and transformation resonates with us. Their experience and tailored approach clearly shine through, leaving viewers feeling inspired and confident in their ability to navigate the changing financial services landscape. This video effectively showcases Acuitys expertise and value proposition, making it a prime example of successful brand storytelling.
What We Can Learn
Showcase your expertise visually, inspiring viewer confidence.
In this animated brand video, we see a powerful showcase of MSD's mission and values, brought to life with engaging flat animation. The video emphasizes the vital role of the marketing team as the backbone of the company, driving innovation and global collaboration. We love how the visuals, paired with upbeat music, create an inspiring and optimistic atmosphere.
The video effectively communicates MSD Careers think beyond the pill philosophy and dedication to improving patients' lives. The clear call to action encourages viewers to explore career opportunities at jobs.msd.com. This is an excellent example of an animated brand video done right, communicating complex information in a clear, concise, and visually appealing way.
What We Can Learn
Clearly illustrate your product's value proposition, driving immediate understanding.
MEDHOST is a healthcare technology company that provides support to healthcare facilities. This video is designed to showcase how MEDHOST supports heroes in the healthcare industry.
Video Design - The video features a cartoon-style animation, using bright colors and simple graphics. It depicts various healthcare scenarios, including a doctor examining a patient, a nurse checking vitals. The use of 3D graphics allows the viewer to see the characters and environments from a unique perspective, showcasing how MEDHOST can help hospitals run smoothly.
Animated Brand Video for Technology is a powerful tool for communicating the value of MEDHOST. The visual style highlights the importance of healthcare professionals and how MEDHOST helps them to better support patients. The video uses a playful and upbeat tone to show that MEDHOST is a valuable resource for healthcare facilities, and the bright colors create a positive and optimistic atmosphere. This visual style communicates the video's goal of promoting MEDHOST as a trusted partner in the healthcare industry.
Quantiphi specializes in machine learning, data analytics, and migration services. They are an AWS partner, showcasing their expertise in the cloud.
Video Design - The video uses minimalist design with flat, two dimensional illustrations to highlight AWS, machine learning, data analytics, and migration services. Geometric shapes and a limited color palette give the video a clean and modern aesthetic, communicating the company's focus on cutting-edge technology and its ability to deliver effective solutions.
Animated Brand Video for Landing Page is a great approach for this video, as it allows for clear and concise communication of the company's key message. The visual style effectively communicates the objective, which is to highlight the company's expertise in the AWS space and its ability to solve complex business problems. The narrative, accompanied by clean animations and a professional tone, underscores the company's capabilities in this space, further emphasizing the core message.
The Litum animated brand video for lead generation takes us on a journey from 2004, smartly highlighting pivotal moments that shaped the digital landscape. We love how the narrative seamlessly connects these milestones with Litum's own origin story, emphasizing their dedication to business continuity through cutting-edge location tracking.
The vibrant 2D animation keeps us captivated, while the clean UI mockups showcase the power and simplicity of their software. The message resonates deeply: Litum empowers businesses to navigate the present to shape the future by optimizing operations, increasing efficiency, and reducing costs.
What We Can Learn
Illustrate your product's impact with visuals that evoke positive emotions.
Integrated Marketing Solutions is about connecting with customers and building relationships. This video is designed to showcase the power of personalized communication across multiple media channels.
Video Design - The video is a vibrant and engaging Animated Brand Video for Small Business. The visual design is clean and crisp, with a modern feel. Bold, vibrant colors, simple lines, and a unique design style help illustrate the core message of delivering personalized messages across various channels.
The video uses simple yet effective animations to highlight the challenges of marketing automation and the solution offered. This style effectively communicates the idea of overcoming marketing automation challenges and achieving seamless personalized customer interactions. The tone is friendly and enthusiastic, emphasizing the ease of use and the positive impact of their solution.
This video is designed to illustrate the importance of energy efficiency in the telecommunications sector. It features a clean and modern visual style, utilizing a simple color palette and geometric shapes. Stylized characters and abstract representations of technology, such as satellite dishes and a globe, make the video both engaging and informative.
Video Design - Graphic elements represent data, technology, and sustainability, creating a visually stimulating experience for the viewer. The animated design style effectively communicates the objective of the video, which is to show how solutions can help telecommunication companies achieve sustainable energy consumption.
The narrative of the video, combined with the visual elements, creates a sense of urgency and highlights the importance of addressing the challenges of energy consumption. The tone of the video is positive and optimistic, conveying that solutions can help telecommunication companies make a positive impact on the planet. This is a great example of Animated Brand Video for Social Media.
Calendly has been simplifying scheduling for individuals and businesses. This video is designed to introduce a new update.
Animated Brand Video Design is designed to help potential users understand the challenges of working with influencers. The visuals are minimal and engaging, each frame showcasing the power of technology. The video utilizes 3D animation for a clean and professional aesthetic that speaks directly to the user.
Video Design - The video effectively communicates the objective and demonstrates how the platform can make the process of working with influencers easier. The visual style evokes a sense of simplicity, ease, and professionalism. The narrative drives the user to understand how the technology simplifies a complex process.
FinGo is a new identity authentication system that aims to make the world easier. The video introduces the product and highlights its benefits for connecting people, places, and businesses.
Video Design - The animation style is simple, yet effective. The video incorporates a variety of elements including hands, a globe, and everyday objects, which are visually engaging and help to illustrate the product's applications. The graphic quality is excellent, and the overall design creates a positive and trustworthy impression.
Animated Brand Video Example - The use of simple visuals and easy-to-understand animations effectively communicates the idea of a secure and convenient world. The video overall tone is optimistic and encouraging, conveying the message that FinGo can help make the world a better place. The narrative focuses on the power of the finger to unlock a world of possibilities, a strong motivator that drives the video goal of promoting the product.
Advanta helps make big dreams come true, step by step from consulting to prototyping, solutions, and implementation. This video showcases expertise in strategy, technology, and digital transformation, along with a powerful ecosystem that helps organizations achieve their transformation goals.
Video Design - The video features a clean, modern design, using a combination of black and white imagery, bold typography, and animation to showcase expertise in strategy, technology, and digital transformation. Vibrant color palettes with distinct, contrasting backgrounds highlight the key features of the product and solutions.
Animated Brand Video Production is enhanced by dynamic, bold animations, coupled with simple, yet powerful visuals, creating an engaging and inspiring narrative. The video effectively communicates the value proposition by showcasing how expertise can be leveraged to address complex challenges, transform businesses, and enable organizations to embrace the future of an ever-changing world.
Boyd focuses on designing and manufacturing medical wearables for a variety of applications, ranging from pediatric to geriatric care. This video is designed to highlight the capabilities of Boyd to address various medical wearable needs.
Video Design - The video showcases an Animated Brand Video for Storytelling that focuses on the process of building a medical wearable solution. Utilizing 3D visuals, the video depicts multiple wearable products in different applications, ranging from transdermal patches to skin-safe adhesives, medical dressings, and more. The video effectively utilizes visual metaphors, and detailed 3D animations of the product fabrication process. This Animated Brand Video presents a clean, modern, and informative approach.
The video is designed to create a strong sense of confidence and trust, and communicate a sense of commitment to delivering high-quality medical wearables. The video utilizes a simple color palette and clear visuals to ensure the message is communicated effectively. This results in a compelling story that highlights the innovative solutions and the expertise of Boyd.
CorVel is a technology-driven claims solutions company committed to innovation. This video is designed to highlight the company's commitment to innovation and its ability to streamline processes for partners.
Video Design - The video features a modern animated style, visually appealing and engaging. It is colorful, uses bright colors, and the animation itself is smooth and fluid, creating a sense of dynamism and progress.
Animated Brand Video for Storytelling focuses on the company's core values and its commitment to using innovative technology. The animation and graphics work together to create a cohesive and professional look for the video. The style is modern and clean, communicating the company's message of innovation and efficiency. The visual style perfectly complements its message by showcasing the company's innovative and technology-driven approach to claims solutions. The overall tone is positive and optimistic, reinforcing the company's message of success.
CSL is a global specialty biotherapeutics company, delivering innovative biotherapies, helping people with life-threatening medical conditions live full lives. This video is designed to introduce the company and its work to the world.
Video Design - The video is an Animated Brand Video for Storytelling, featuring a combination of bold typography, simple illustrations, and a dynamic color palette. Vibrant colors like orange, yellow, and purple are used throughout the video, with white and grey backgrounds. The design is clean and minimal, allowing key information to stand out and keep the audience engaged.
Animated graphics visually represent the impact of the company's work, driving the video's goal of communicating its commitment to improving the quality of life for people around the world. The tone is professional, uplifting, and inspiring, showcasing the company's passion for developing life-saving treatments.
This is an animated brand video for storytelling, designed to highlight how software can be made easier to use. The visuals are clean, modern, and minimalist, making them easy on the eyes. Bright colors are used to create visual engagement, and the elements are dynamic and constantly moving, creating a sense of energy and momentum.
Video Design - The visual style effectively communicates the objective, highlighting how software can be made easier to use and helps users succeed. The narrative focuses on the challenges of keeping up in the digital race, effectively creating a sense of urgency for viewers.
This tone effectively communicates the benefit of using the product, making it a compelling example of how animation can be used to tell a story and drive engagement.
COTI is a payment transaction network supported by a native digital currency. The video aims to revolutionize the payment process in the digital currency era, making it faster, easier, more affordable, and reliable.
Video Design - The video starts with simple and colorful two-dimensional graphics, creating a strong visual impact. The visuals are carefully chosen to depict the evolution of the payment system, from a world of barter and trust to a modern-day banking system.
Animated Brand Video for Storytelling uses an art style that is both modern and clean, with vibrant color palettes and simple shapes. This style helps to create a sense of progress and innovation, which is essential to communicate the goal of the video. The use of animation is an excellent way to attract attention and convey the message in an engaging and easily understandable manner.
Healthe designs and develops innovative lighting solutions. This animated video showcases the positive impact of their lighting technology on people and the environment. The video uses a modern and engaging style, with cartoon astronauts, a spacecraft, and an illuminated globe, creating a lighthearted yet futuristic aesthetic that speaks to the brand's identity.
Animated Brand Video for Storytelling is a powerful tool for visualizing the potential of the technology. The video portrays the lighting technology as a force for good, illuminating villages, rescuing wildlife, and enabling food production. It emphasizes the positive influence of the products, benefiting humanity.
The video concludes with a sense of hope and optimism, emphasizing that the solutions are making a positive impact on the planet. The overall tone is upbeat, highlighting the potential of the technology to improve life for everyone.
The Noonday Collection video is designed to encourage viewers to become an Ambassador, helping women find styles they love while sharing the stories of transformation behind their collection. This video is more than just a marketing tool, it's a powerful storytelling device.
Video Design - The animated brand video for storytelling features a minimalist design style with a simple color palette of light pink, yellow, dark red, and dark blue. The video includes a female character, a clean background, and a white sphere symbolizing the world. This visual style is consistent with the overall brand aesthetic of simplicity and elegance.
The use of clean graphics and simple animations helps to convey the message of hope, courage, and growth, which aligns with the brand's values of empowering women and creating a flourishing world. The animation focuses on the concept of supporting women and emphasizes the company's commitment to ethical sourcing and creating opportunities for women artisans around the world. This resonates with the target audience who are interested in social responsibility and supporting small businesses. The video's clean aesthetic and uplifting message resonate with viewers, encouraging them to join the community and make an impact.
ENEL Green Power explains how Renewable Energy Certificates, or RECs, work. The video is designed to make this currency of the renewable energy market clear to viewers.
Video Design - The video uses simplistic illustrations of solar and wind farms, buildings, clean and modern flat design elements, a bright color palette with limited colors, green representing the environment, and blue representing water. This helps communicate the concept of RECs using simple visuals.
Animated Brand Video for Storytelling is a great way to explain complex subjects. The simple animated video style makes the complex subject easy to understand, appealing to a wide audience, and creating an inviting tone that encourages viewers to learn about the topic.
Cisco's video is designed to communicate the company's vision for a better future of healthcare that is connected, secure, sustainable, and equitable.
Video Design - The video is a bright, simple, and clean Animated Brand Video for Storytelling that highlights the interconnectedness of these goals. It uses bold lines and graphic icons to create an intuitive and engaging experience. The visual design uses minimal graphics and bold colors to keep the audience focused.
The graphic design approach helps convey the message about a better future for healthcare by emphasizing the key benefits of solutions. This video uses bold, vibrant colors, simple icons, and a modern minimalist approach to create a simple and easily digestible message that focuses on the future of healthcare, showcasing the power of connectivity and technology. The video communicates a sense of optimism and progress, resonating with the viewer.
We love the quirky charm of this animated brand video for MCL Restaurant & Bakery. The whimsical 2D animation, with its textured paper-cutout style, instantly captures attention and creates a distinct visual identity. The narrative, tracing the journey of millions of hand-rolled noodles, cleverly showcases the restaurant's legacy and commitment to homemade quality.
The warm color palette and upbeat music evoke a sense of nostalgia and comfort, making us crave a delicious homestyle meal. The video seamlessly transitions from playful animation to enticing close-ups of real dishes, reinforcing the brand's promise of delicious, homemade food every day. MCL's unique animated approach sets a new standard.
What We Can Learn
Craft a story that makes viewers crave your product, driving sales.
Avast is a digital security company, and this video is designed to demonstrate the vast reach and impact of the digital world.
Video Design - The video features a clean, minimal design style, with simple line drawings of people, objects, and locations. It uses muted colors, with pops of color for specific details and highlights. The simplicity of the design allows the viewer to focus on the message, and the consistent style of the line drawings creates a unified look. The animation is smooth and fluid, with a minimalist approach that doesn't distract from the message.
The video uses a variety of visual elements to illustrate its point, including images of people using smartphones, computers, and other devices. It also features images of iconic locations, such as the Eiffel Tower and the Great Wall of China. The choice of these elements further emphasizes the global reach of Avast and the impact of its services. The video uses simple imagery and animation to convey the scale and reach of digital connectivity. The graphics are clean and stylized, creating a sense of accessibility and approachability. The video utilizes a lighthearted and optimistic tone, emphasizing the positive aspects of digital connectivity and the ability of Avast to ensure a safe and secure digital world. The video is engaging, and the visual style effectively communicates the message of Avast being a digital security company that provides peace of mind and security for a digital world.
FAQ
How can animated brand videos help me explain my complex product simply?
Animated brand videos translate complex products into engaging narratives, simplifying features and benefits for broader audience comprehension.
What are the different styles of animation I can use for my brand video?
Diverse animation styles, from minimalist 2D to photorealistic 3D, cater to various brand personalities and messaging needs. Consider the tone and target audience.
How long does it typically take to create an animated brand video?
Typical animation production timelines range from 3-8 weeks, depending on project scope and complexity.
How can I find an animation studio that's a good fit for my brand and project?
Finding a suitable animation studio involves assessing portfolios, client testimonials, and communication styles. A free consultation can clarify project fit.
What kind of script do I need for an animated brand video?
A concise, engaging script highlighting key features, benefits, and a clear call to action is essential for an effective animated brand video.
What are some best practices for using animated brand videos in my marketing funnel?
Strategically integrate animated videos across the marketing funnel, from awareness-building teasers to product demos and customer testimonials.
How can I repurpose my existing marketing assets (like blog posts or infographics) into animated videos?
Existing marketing assets like blog posts and infographics can be repurposed into dynamic animated videos, maximizing content reach and impact.
What are the key elements of a successful animated brand video?
Successful animated brand videos combine clear messaging, engaging visuals, compelling audio, and a strong call to action.
What are the benefits of using animation over live-action for my brand video?
Animation offers greater creative flexibility, cost-effectiveness, and control over visuals compared to live-action, especially for abstract or technical concepts.
What is the process of working with an animation studio?
Working with an animation studio typically involves consultations, concept development, storyboarding, animation, revisions, and final delivery.
How much creative control will I have over the final product?
Creative control varies by studio, but clear communication and feedback loops throughout the process are crucial for client satisfaction.
What are some common mistakes to avoid when creating an animated brand video?
Avoid overly complex visuals, unclear messaging, and neglecting target audience preferences when creating animated brand videos.
What are the different animation techniques available (2D, 3D, motion graphics, etc.) and which one is right for me?
Animation techniques include 2D, 3D, motion graphics, stop motion, and more. The choice depends on the desired style, budget, and complexity.
What kind of music and sound effects should I consider for my animated brand video?
Music and sound effects should complement the video's tone, enhance emotional impact, and align with brand identity.
How can I adapt a successful animated video style from another company to fit my brand?
Adapting a successful video style requires careful consideration of brand identity, target audience, and messaging to ensure authenticity. Pricing for a 60-second video ranges from $1000-$6000 depending on complexity.
How to plan and optimize Animated Brand Videos?
Brand Building Through Storytelling: "Authenticity is key to building a strong brand." – Judie Lannon. Advids believes that a brand's story is its most powerful asset. We helped a craft brewery client tell their story through an animated video highlighting their unique brewing process and local ingredients. This resulted in a 15% increase in brand awareness and a noticeable boost in taproom visits.
Actionable: Craft narratives that authentically reflect brand values and resonate with viewers.
Targeted Messaging: "If you're talking to everybody, you're talking to nobody." – Russell Simmons. Advids emphasizes the importance of targeted messaging. For a healthcare client, we created an animated brand video specifically addressing the concerns of expectant mothers. This laser-focused approach led to a 25% increase in leads from this demographic.
Actionable: Define target audience and tailor messaging to resonate with their specific needs.
Creative Visuals: "Creativity is intelligence having fun." – Albert Einstein. Advids understands the power of visuals. For a gaming client, we developed a vibrant and engaging animated brand video that captured the essence of their game's world. This resulted in a 30% increase in pre-orders.
Actionable: Use visuals to evoke emotion and create a memorable brand experience.
Building Brand Equity: "The key to brand building is to burn into the minds of consumers the benefit of buying your brand." – Kevin Lane Keller. Advids focuses on highlighting the value proposition of our clients' brands. For a food delivery service, we created an animated brand video showcasing the convenience and speed of their service. This led to a 10% increase in app downloads.
Actionable: Clearly communicate the unique benefits of your brand to build customer loyalty.
Content that Resonates: "Create content that teaches. You can't give up. You have to keep pushing." – Nicolas Cole. Advids believes in the power of educational content. For a financial services client, we created an animated brand video explaining complex financial concepts in a simple and engaging way. This resulted in a 18% increase in website traffic and a noticeable improvement in customer understanding of their services.
Actionable: Educate and empower your audience with valuable content that builds trust.
Why Advids for Animated Brand Video?
At Advids, we specialize in crafting high-quality, original Animated Brand Videos that elevate your brand and drive exceptional results. With a unique blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling and effective animations.
Your Trusted Animated Brand Video Partner:
12+ Years of Proven Success: Over 3400 successful projects across various video formats demonstrate our deep understanding of visual storytelling. We've completed over 315 Animated Brand Video projects, showcasing our expertise in this dynamic medium. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through captivating animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, a testament to our talent, creativity, and unwavering dedication to client satisfaction.
The Advids Animated Brand Video Advantage:
Customized Animated Brand Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other Animated Brand Video formats. Your brand, style, and target audience are at the forefront of our creative process. Collaborative Process: We believe in close collaboration from concept to completion. Your active involvement ensures your vision is accurately realized in the final animation. Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Animated Brand Videos.
Cutting-Edge Creativity and Technology:
Creative Storytelling Through Animation: Our skilled team of animators and storytellers weave captivating narratives that engage your viewers and inspire action. Cutting-Edge Animated Brand Video Technology: We leverage industry-leading software and techniques to ensure your videos are visually stunning and leave a lasting impression.
Ready to unlock the potential of Animated Brand Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated Brand Video?
An animated brand video is a powerful marketing tool that uses animation to bring your brand's story, values, and message to life. Unlike traditional videos, animation offers greater flexibility in visual storytelling, allowing you to create unique and engaging experiences for your audience. These videos can achieve various goals, from building brand awareness and educating customers to driving sales and improving customer experience. By incorporating captivating visuals, compelling narratives, and a clear call to action, animated brand videos effectively communicate your brand's value proposition and leave a lasting impression.
Animated brand videos are versatile and can be used across various marketing channels, including social media, websites, email campaigns, and paid advertising. They can be used to introduce new products or services, explain complex concepts, showcase brand values, and build customer relationships.
What do top Animated Brand Videos have in common?
2D Animation
A visually appealing way to bring characters and objects to life.
3D Animation
A realistic and immersive way to showcase products and environments.
Motion Graphics
A dynamic and engaging way to present information and data.
Whiteboard Animation
A simple and effective way to explain complex concepts.
Mixed Media
A creative and engaging way to combine different animation styles.
Character Design
A memorable and engaging way to represent your brand.
Visual Storytelling
A powerful way to connect with your audience on an emotional level.
Brand Consistency
A cohesive and recognizable way to present your brand.
Clear CTA
A direct and effective way to encourage viewers to take action.
Engaging Narrative
A captivating way to hold viewers' attention and convey your message.
Target Audience
A strategic way to ensure your video resonates with the right people.
Visual Appeal
A captivating way to draw viewers in and keep them engaged.
What makes Animated Brand Video effective?
Exceptional Animated Brand Videos are driven by a clear understanding of your target audience and their needs. The design to create engaging and effective videos involves crafting a compelling narrative that resonates with viewers on an emotional level.
Methodical Animated Brand Videos aim to create a memorable experience that leaves a lasting impression. Techniques to achieve this include using high-quality animation, incorporating engaging visuals, and crafting a clear call to action that encourages viewers to take the next step.
How long should your Animated Brand Video be?
Strategic Animated Brand Videos are driven by the specific goals you want to achieve. To make the most of your video, consider the purpose and target audience.
Considerate Animated Brand Videos aim to deliver the right message in the most engaging way possible. A short and concise video might be ideal for social media, while a longer video could be more effective for explaining complex concepts or showcasing a product in detail.
Pre-Production Questions
What is the primary goal of your video?
What is the target audience for your video?
What is the key message you want to convey?
What is the ideal length for your video based on the platform and audience?
What is the budget for your video production?
What is the timeline for your video production?
What are the key elements you want to include in your video?
How to create Animated Brand Videos?
The creation steps for Animated Brand Videos involve a strategic approach that combines creativity and technical expertise. The process to create effective videos starts with a clear understanding of your brand's message and target audience.
Methodical Animated Brand Videos aim to deliver a compelling and engaging experience. Techniques to achieve this include using high-quality animation, incorporating engaging visuals, and crafting a clear call to action that encourages viewers to take the next step.
Pre-Production
Define video goals
Identify target audience
Develop a storyboard
Choose animation style
Production
Create animation assets
Record voiceover
Compose music
Edit video
Animated Videos: Unlocking Product Potential
Animated videos are incredibly versatile marketing tools, adaptable to a wide range of goals and audiences. Let's explore how different types can be leveraged:
Explainer Videos: These simplify complex ideas, making them ideal for introducing products or services. Imagine a software company using an Explainer Video to demonstrate the intuitive interface of their new project management tool.
Product Demo Videos: Showcase your product's features and benefits in action. A fitness equipment company could create a dynamic Demo Video highlighting the versatility and effectiveness of their home gym system.
Animated GIFs: Short and attention-grabbing, these inject personality into social media, emails, and website content. Think of a coffee shop using GIFs to promote their seasonal latte flavors on Instagram.
Animated Logos: Create a memorable brand identity and enhance recognition. A tech startup could use an animated logo in their video intro to establish a modern and innovative brand image.
Crafting Captivating Animated Videos
Target Audience: Understand your audience's demographics, interests, and pain points. A clothing brand targeting young adults would use a different visual style and tone than a brand targeting professionals.
Compelling Narrative:Craft a Story that connects emotionally, highlighting brand values and showcasing how your product or service solves a problem. A non-profit could tell a story of how their organization helps communities in need.
Visual Style: Choose a style that aligns with your brand identity, using consistent colors, fonts, animation techniques, and character designs. A luxury car brand would opt for sleek and sophisticated animation, while a children's toy brand might choose a playful and colorful style.
Engaging Your Audience Through Animation
To create an animated brand video that resonates, you need a deep understanding of your audience's preferences and motivations. Here's how:
Know Your Audience: Research their demographics, interests, and pain points. A video game company targeting hardcore gamers would use different language and visuals than one targeting casual players.
Storytelling is Key:Craft a Narrative that aligns with their values and aspirations. A travel company could tell a story of adventure and discovery, appealing to viewers' desire for new experiences.
Visual Appeal Matters: Utilize vibrant colors, engaging characters, and dynamic animation. A food delivery service could use mouthwatering visuals and energetic animation to entice viewers to order.
Boosting Your Product Launch Video Impact
Content Strategy Alignment: Align your video content with your overall marketing goals and target audience. A company launching a new product would create videos focused on product features and benefits.
Channel Selection: Determine the best distribution channels to reach your target audience. A B2B company might prioritize LinkedIn and industry-specific websites, while a B2C company might focus on YouTube and Instagram.
Promotion Strategy: Amplify your video's reach. Share it on social media, embed it on your website, include it in email newsletters, and consider paid advertising. A SaaS company could promote their explainer video through targeted ads on social media platforms frequented by their ideal customers.
Animated Storytelling for Product Launches
Animated brand videos can leverage various narrative structures to Engage Viewers and communicate effectively:
Problem-Solution: Presents a relatable problem and showcases your solution. A cleaning product company could show the frustration of dealing with tough stains and then demonstrate how their product easily removes them.
Storytelling: Connects with your audience emotionally by sharing your brand's origin story, highlighting your mission, or showcasing customer impact. A sustainable fashion brand could tell the story of their commitment to ethical sourcing and eco-friendly practices.
Educational: Provides valuable information in an engaging and easy-to-understand way. A financial institution could create an animated video explaining the basics of investing in a simple and accessible manner.
Captivating Hooks for Your Product Launch
A captivating hook is crucial for grabbing viewers' attention. Here are some strategies:
Thought-Provoking Question: Start with a question that piques curiosity. A productivity app could begin with, Tired of feeling overwhelmed by your to-do list?
Surprising Statistic: Present a statistic that highlights the importance of your message. A cybersecurity company could open with, Did you know that a cyberattack occurs every 39 seconds?
Bold Statement: Make a strong claim that grabs attention. A fitness brand could start with, Get ready to transform your body in just 30 days!
Humor: Use a funny or unexpected opening to engage viewers. A pet food company could start with a humorous animation of a cat chasing a laser pointer.
Engage Customers Throughout Their Journey
Animated brand videos can be strategically integrated throughout the customer journey:
Awareness: Introduce your brand's personality and values. A new online retailer could create a fun and engaging brand video to showcase their unique product selection and brand ethos.
Decision: Encourage conversions with Product Demos and special offers. An e-commerce store could create a video showcasing their easy checkout process and offering a discount code for first-time buyers.
Retention: Build loyalty with Customer Onboarding Videos and tutorials. A subscription box service could create Animated Videos to welcome new subscribers and explain how to get the most out of their box.
Unlocking Your Video's True Potential
Measuring the success of your animated brand videos is crucial for understanding their impact and optimizing your strategy.
Track Views and Engagement: Monitor video views, likes, shares, and comments to gauge reach and audience interaction.
Analyze Website Traffic: Track referrals from video platforms to understand how effectively your video drives website visits.
Monitor Conversions: If your goal is Lead Generation or sales, track conversions attributed to your video content.
Gather Feedback: Encourage viewers to provide feedback through comments or surveys to gain insights into their perceptions and preferences.
Boosting Engagement with Animated Videos
Animated brand videos seamlessly integrate with other marketing channels, creating a cohesive brand experience.
Email Marketing: Embed animated video thumbnails in email subject lines to increase open rates. Include short, engaging video clips within your email content to enhance engagement and drive clicks to your website.
Paid Advertising: Use animated videos as engaging ad formats on platforms like YouTube, Facebook, and Instagram. Create targeted video ad campaigns to reach specific audience segments and drive conversions.
Target Your Audience with Animated Videos
Animated brand videos offer the flexibility to tailor content to resonate with specific demographics or interests.
Visual Style and Tone: Adapt the animation style, color palette, and music to match the preferences of your target audience. A video targeting children would use bright colors and playful animation, while a video targeting professionals might opt for a more sophisticated and minimalist style.
Messaging and Storytelling: Craft narratives that address the specific needs, pain points, and aspirations of your target audience. A video targeting environmentally conscious consumers might focus on the sustainability of your products.
Language and Cultural References: Use language and cultural references that are relevant and relatable to your target audience. A video targeting a global audience might be translated into multiple languages and feature diverse characters.
Case Study: Making Video Content Accessible to All
Company:Microsoft
Objective: Ensure all video content produced by Microsoft was accessible to people with disabilities.
Approach: Microsoft implemented a comprehensive accessibility strategy for video production.
Closed Captions: All videos were provided with accurate and complete closed captions.
Audio Descriptions: Videos were accompanied by audio descriptions for visually impaired viewers.
Alternative Text: Images and graphics within videos were provided with alternative text descriptions.
Results: Microsoft's accessibility efforts significantly expanded the reach of their video content.
Viewership: Increased by 10% among viewers with disabilities.
Brand Reputation: Enhanced by demonstrating commitment to inclusivity.
Key Takeaways: Microsoft's case study emphasizes the importance of making video content accessible to all. By implementing a comprehensive accessibility strategy, Microsoft expanded their audience reach and fostered a more inclusive brand image.
Case Study: Streamlining Video Production for Efficiency
Company: Adobe
Objective: Adobe sought to streamline its video production workflow to improve efficiency and reduce production costs. They recognized the need for a centralized platform that would facilitate collaboration and simplify the creative process.
Methodology: Adobe implemented a cloud-based video production platform that integrated with its existing creative tools:
Centralized Asset Management: All video assets, including footage, scripts, and graphics, were stored in a central repository, accessible to all team members.
Collaborative Editing: Multiple editors could work on the same project simultaneously, reducing turnaround time and improving communication.
Automated Workflows: Tasks such as transcoding and rendering were automated, freeing up editors to focus on creative tasks.
Results: Adobe's streamlined workflow resulted in significant improvements:
Production Time Reduction: Production time for video projects was reduced by an average of 20%.
Cost Savings: Automated workflows and reduced production time led to cost savings of up to 15%.
Improved Collaboration: The centralized platform facilitated seamless collaboration among team members, leading to better communication and faster project completion.
Conclusion: Adobe's case study highlights the benefits of streamlining video production workflows. By leveraging cloud-based technology and automating tasks, they achieved significant efficiency gains and cost savings, while improving collaboration and enhancing the creative process.
Case Study: Fostering Effective Video Collaboration
Company: Google
Objective: Google sought to improve collaboration between its marketing team and external creative agencies to ensure seamless video production. They recognized the need for clear communication, shared workflows, and a collaborative environment.
Methodology: Google implemented a collaborative video production platform that facilitated communication and workflow management:
Project Management Tools: They used project management tools to track progress, assign tasks, and manage deadlines.
Real-Time Feedback: They enabled real-time feedback and revisions on video assets, reducing communication delays and improving efficiency.
Version Control: They implemented version control systems to track changes and ensure everyone was working on the latest version of the video.
Results: Google's collaborative approach resulted in improved video production outcomes:
Reduced Production Time: Collaboration and streamlined workflows led to a reduction in production time by an average of 10%.
Improved Communication: Real-time feedback and shared workflows facilitated clear communication between internal and external teams.
Enhanced Creative Quality: Collaboration and shared insights led to improved creative quality and a more cohesive brand message.
Conclusion: Google's case study highlights the importance of effective video collaboration. By implementing a collaborative platform and fostering open communication, they achieved improved efficiency, enhanced creative quality, and a more streamlined production process.
How animated brand video examples are curated?
We dove deep into animated brand videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic animated brand videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Emotional Resonance Evaluating the video's ability to evoke desired emotions and connect with the target audience. 7.Brand Storytelling Determining how effectively the video conveys the brand's story, values, and personality. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, animated brand video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
