30 Animated Brand Video Examples To Boost Your Marketing Strategy

Lights, camera, action for your brand story! Ever feel like you're shouting into a void with your marketing? It's a jungle out there, but a picture is worth a thousand words, and a moving picture? Well, that's priceless. Animated brand videos are your secret weapon to captivate audiences in this age of fleeting attention spans. They're not just trendy; they tap into how our brains are wired – processing visuals at lightning speed. And the proof is in the pudding – or should I say, the stats.

• 71% of B2B and 66% of B2C marketers incorporate video into their campaigns.
• 91% of businesses were using video as a marketing tool in 2023.
• 45% of companies want to create more product videos to showcase their products and expertise in 2024.

These numbers paint a clear picture: video is king, and the demand for engaging product showcases is exploding. Animated brand videos offer a dynamic solution, transforming complex information into digestible, visually appealing stories. Let's dive in and explore 30 Effective Animated Brand Video examples to unlock actionable strategies for boosting your brand's visibility and impact.

1. Digital Marketing Institute Creative Animated Video - Build brand awareness subtly

Navigating the ever-changing education landscape requires strategic partnerships. This animated brand video by the Digital Marketing Institute (DMI) perfectly captures the essence of its offering: equipping educators with the tools to succeed in the digital age. The animation’s minimalist style, with its clean lines and bright colors, immediately draws the viewer in.

The video seamlessly blends storytelling and information delivery, showcasing how DMI's digital certifications empower both institutions and individuals. Its clever use of symbolism and smooth transitions elevates the viewing experience. The call to action at the end leaves no doubt as to how educators can embark on this transformative journey.

2. Dun & Bradstreet Minimal Animated Brand Video

In today's digital world, data is the lifeblood of any thriving organization. However, with the explosion of digital transactions, it's easy to get lost in the sea of information. This animated brand video from Dun & Bradstreet highlights the common challenges businesses face: too much data, too fast, from too many sources. This lack of a single source of truth hinders growth and creates confusion.

Dun & Bradstreet master data solutions offer a powerful antidote to this data chaos. By leveraging the Dun & Bradstreet Data Cloud, organizations can standardize their data, creating a single source of truth for customers, partners, and suppliers. This streamlined approach empowers better decision-making, improved efficiency, and ultimately, the ability to compete, grow, and thrive.

3. FSGImpact Minimal Motion Video

This Animated Brand Video effectively conveys the spirit of collective action. The visuals are minimalist, but incredibly impactful. I'm drawn to the way the video uses metaphorical imagery, like the expanding warning signs and the evolving mountain range, to depict the growing complexity of global issues. This, juxtaposed with the united figures conquering challenges, creates a strong narrative arc.

The video also cleverly uses color and animation to show the positive effects of collaboration, like the clean, flowing river representing environmental restoration. The combination of simple graphics, dynamic transitions, and motivational music makes this video a compelling example of how animation can drive social good and inspire change.

4. Pinkerton 3D Animated Explainer Video - Build brand awareness subtly

Pinkerton's Animated Brand Video masterfully combines data visualization and storytelling to explain their Crime Index. The 3D animated sequences, such as the puzzle pieces forming the UK map and the rain cloud representing crime forecasts, are particularly captivating. These visuals, alongside the futuristic sound design, create a powerful narrative around complex data analysis.

Pinkerton's 170 years of experience in security and risk management is subtly woven into the visuals, from the historical photos to the sophisticated data processing facility. This balanced blend of heritage and cutting-edge technology solidifies the company's authority in the field. The video leaves a lasting impression, inspiring viewers to explore the Pinkerton Crime Index and confidently manage their risk.

5. National Grid ESO Simple Animated Brand Video

Searching for an Animated Brand Video that explains complex concepts with clarity and style? The National Grid ESO digital transformation video sets a compelling example. It takes viewers on a visual journey, from the challenges of outdated technologies to the promise of a smarter, more sustainable future powered by AI, machine learning, and big data.

The 2D animation style strikes a perfect balance between simplicity and sophistication. The color palette, dominated by vibrant yellow and accented with blue, creates a sense of optimism and trustworthiness. The video's moderate pace and clear voiceover ensure that the key message—the need for digital transformation—resonates with National Grid ESO's target audience and inspires action.

6. PGE Animated Explainer Brand Video

PGE is a company that provides energy to homes and businesses. This video is designed to explain how energy usage is directly connected to the type of energy sources used.

Video Design - This Animated Brand Video uses a simple and playful style to illustrate this complex topic. The video utilizes 3D models to represent houses and businesses, showcasing different energy use scenarios. The use of vibrant colors and engaging animations makes this an appealing and easy-to-understand visual representation of how PGE energy is used.

The combination of simple yet engaging animations, paired with clear and concise narration, effectively communicates the complex topic of energy usage. The video uses a lighthearted and approachable tone, making the information accessible to a wider audience. The animations visually depict the energy use patterns, effectively driving the message home. This video effectively demonstrates that by making small changes to our energy usage habits, we can collectively reduce energy spikes and rely more on renewable energy sources.

7. Mavenir Animated Brand Showcase Video

Mavenir is a company that builds the future of networks. It is a pioneer of advanced technology that focuses on the vision of a single software based automated network that runs on any cloud. This video is designed to introduce the company and its services, primarily to the Department of Defense.

Video Design - Mavenir utilizes a compelling visual style that emphasizes the company's focus on network technology. The use of a modern, sleek design with clean lines and bold text, coupled with intricate graphic design that incorporates digital elements like circuit boards, binary code, and network connections, creates an aesthetically engaging and informative Animated Brand Video that effectively showcases Mavenir's vision of transforming the way the Department of Defense connects worldwide.

This visual style helps to communicate the objective of the video by portraying Mavenir as a cutting-edge, innovative company that is at the forefront of network technology. The dynamic imagery, coupled with the use of vibrant colors and fast-paced transitions, creates a sense of excitement and dynamism, reflecting the speed and agility of the solutions that Mavenir offers. The video's overall tone is professional and forward-thinking, aligning with the company's commitment to providing solutions that drive progress and enable the Department of Defense to operate efficiently and effectively across the globe.

8. Sanofi Animated Explainer Video

Sanofi is a pharmaceutical company that specializes in rare diseases.
This video is designed to raise awareness about the importance of seeking medical attention for persistent or unusual symptoms.

Video Design - This is an Animated Brand Video and utilizes a simple, clean and modern visual style that utilizes bold colors and simple graphics. The graphics are high quality, and the style is very distinct.

The video uses a minimalist style that is easy to understand. The use of color and shape makes the video fun and engaging, even though the topic is serious. The use of bold colors, simple shapes, and animations helps to communicate the message in a way that is clear and concise. The video's tone is reassuring, and the style helps to convey the message that there is hope.

9. Acuity Animated Graphics Showcase Video

Acuity is a company that brings transformative benefits to its clients, enabling them to do more with less. The video is designed to illustrate the company's commitment to growth, quality, and innovation.

Video Design - The video uses a clean and modern design style, with a color palette of blue, orange, and white. The animation is simple but effective, using a combination of line drawings, circles, and text to convey the message. The use of the infinity symbol reflects the company's commitment to constant improvement and growth. This Animated Brand Video is a well-designed and engaging example of how simple animations can be used to communicate key messages effectively.

The visual style of the video effectively communicates the company's objective by demonstrating how it helps companies grow and adapt to change. The video's tone is confident and optimistic, highlighting the company's ability to help its clients succeed. This video style is perfect for businesses looking to communicate their value proposition in a clear and engaging way.

10. MSD Careers 2D Animated Explainer Video - Build brand awareness implicitly

MSD Careers is a global healthcare company that develops potentially life-saving medicines and vaccines. This video is designed to explain the importance of their marketing team and attract potential talent.

Video Design - The video is a vibrant and engaging Animated Brand Video. It uses a blend of bright colors and simple shapes to represent the global reach and collaboration of the marketing team. The visual design is minimalistic yet powerful. The animations are smooth and engaging, drawing attention to the key messages.

The video uses a combination of simple animation and text overlays to clearly communicate the goal of the marketing team, which is to understand the needs of their customers and help medical professionals understand the benefits of their products. The overall tone of the video is upbeat and optimistic, emphasizing the positive impact of their work on the lives of patients. The animation style makes the video memorable and engaging. It successfully conveys the company's message of innovation, collaboration, and patient-centricity.

11. MEDHOST Creative Animated Brand Video

MEDHOST is a healthcare technology company that provides support to healthcare facilities. This video is designed to showcase how MEDHOST supports heroes in the healthcare industry.

Video Design - The video features a cartoon-style animation, using bright colors and simple graphics. It depicts various healthcare scenarios, including a doctor examining a patient, a nurse checking vitals. The use of 3D graphics allows the viewer to see the characters and environments from a unique perspective, showcasing how MEDHOST can help hospitals run smoothly.

Animated Brand Video for Technology is a powerful tool for communicating the value of MEDHOST. The visual style highlights the importance of healthcare professionals and how MEDHOST helps them to better support patients. The video uses a playful and upbeat tone to show that MEDHOST is a valuable resource for healthcare facilities, and the bright colors create a positive and optimistic atmosphere. This visual style communicates the video's goal of promoting MEDHOST as a trusted partner in the healthcare industry.

12. Quantiphi Visual Storytelling Animation Video

Quantiphi specializes in machine learning, data analytics, and migration services. They are an AWS partner, showcasing their expertise in the cloud.

Video Design - The video uses minimalist design with flat, two dimensional illustrations to highlight AWS, machine learning, data analytics, and migration services. Geometric shapes and a limited color palette give the video a clean and modern aesthetic, communicating the company's focus on cutting-edge technology and its ability to deliver effective solutions.

Animated Brand Video for Landing Page is a great approach for this video, as it allows for clear and concise communication of the company's key message. The visual style effectively communicates the objective, which is to highlight the company's expertise in the AWS space and its ability to solve complex business problems. The narrative, accompanied by clean animations and a professional tone, underscores the company's capabilities in this space, further emphasizing the core message.

13. Litum

Litum is a real-time location tracking solutions company, committed to helping businesses thrive with the right tools and resources. This company believes in innovation and propelling businesses forward.

Video Design - The animated brand video is a playful and engaging way to tell the company's story. Bold colors, fun graphics, and vibrant animations immediately capture the viewer's attention, symbolizing the company's commitment to innovation.

Animated Brand Video for Lead Generation is a whimsical and lighthearted approach that establishes a connection with viewers, highlighting the company's dedication to real-time location solutions and its passion for helping businesses succeed. Bold imagery and a playful narrative create a lasting impression, effectively communicating the brand's message.

14. U

Integrated Marketing Solutions is about connecting with customers and building relationships. This video is designed to showcase the power of personalized communication across multiple media channels.

Video Design - The video is a vibrant and engaging Animated Brand Video for Small Business. The visual design is clean and crisp, with a modern feel. Bold, vibrant colors, simple lines, and a unique design style help illustrate the core message of delivering personalized messages across various channels.

The video uses simple yet effective animations to highlight the challenges of marketing automation and the solution offered. This style effectively communicates the idea of overcoming marketing automation challenges and achieving seamless personalized customer interactions. The tone is friendly and enthusiastic, emphasizing the ease of use and the positive impact of their solution.

15. Comarch

This video is designed to illustrate the importance of energy efficiency in the telecommunications sector. It features a clean and modern visual style, utilizing a simple color palette and geometric shapes. Stylized characters and abstract representations of technology, such as satellite dishes and a globe, make the video both engaging and informative.

Video Design - Graphic elements represent data, technology, and sustainability, creating a visually stimulating experience for the viewer. The animated design style effectively communicates the objective of the video, which is to show how solutions can help telecommunication companies achieve sustainable energy consumption.

The narrative of the video, combined with the visual elements, creates a sense of urgency and highlights the importance of addressing the challenges of energy consumption. The tone of the video is positive and optimistic, conveying that solutions can help telecommunication companies make a positive impact on the planet. This is a great example of Animated Brand Video for Social Media.

16. Calendly

Calendly has been simplifying scheduling for individuals and businesses. This video is designed to introduce a new update.

Animated Brand Video Design is designed to help potential users understand the challenges of working with influencers. The visuals are minimal and engaging, each frame showcasing the power of technology. The video utilizes 3D animation for a clean and professional aesthetic that speaks directly to the user.

Video Design - The video effectively communicates the objective and demonstrates how the platform can make the process of working with influencers easier. The visual style evokes a sense of simplicity, ease, and professionalism. The narrative drives the user to understand how the technology simplifies a complex process.

17. FinGo

FinGo is a new identity authentication system that aims to make the world easier. The video introduces the product and highlights its benefits for connecting people, places, and businesses.

Video Design - The animation style is simple, yet effective. The video incorporates a variety of elements including hands, a globe, and everyday objects, which are visually engaging and help to illustrate the product's applications. The graphic quality is excellent, and the overall design creates a positive and trustworthy impression.

Animated Brand Video Example - The use of simple visuals and easy-to-understand animations effectively communicates the idea of a secure and convenient world. The video overall tone is optimistic and encouraging, conveying the message that FinGo can help make the world a better place. The narrative focuses on the power of the finger to unlock a world of possibilities, a strong motivator that drives the video goal of promoting the product.

18. Advanta

Advanta helps make big dreams come true, step by step from consulting to prototyping, solutions, and implementation. This video showcases expertise in strategy, technology, and digital transformation, along with a powerful ecosystem that helps organizations achieve their transformation goals.

Video Design - The video features a clean, modern design, using a combination of black and white imagery, bold typography, and animation to showcase expertise in strategy, technology, and digital transformation. Vibrant color palettes with distinct, contrasting backgrounds highlight the key features of the product and solutions.

Animated Brand Video Production is enhanced by dynamic, bold animations, coupled with simple, yet powerful visuals, creating an engaging and inspiring narrative. The video effectively communicates the value proposition by showcasing how expertise can be leveraged to address complex challenges, transform businesses, and enable organizations to embrace the future of an ever-changing world.

19. Boyd

Boyd focuses on designing and manufacturing medical wearables for a variety of applications, ranging from pediatric to geriatric care. This video is designed to highlight the capabilities of Boyd to address various medical wearable needs.

Video Design - The video showcases an Animated Brand Video for Storytelling that focuses on the process of building a medical wearable solution. Utilizing 3D visuals, the video depicts multiple wearable products in different applications, ranging from transdermal patches to skin-safe adhesives, medical dressings, and more. The video effectively utilizes visual metaphors, and detailed 3D animations of the product fabrication process. This Animated Brand Video presents a clean, modern, and informative approach.

The video is designed to create a strong sense of confidence and trust, and communicate a sense of commitment to delivering high-quality medical wearables. The video utilizes a simple color palette and clear visuals to ensure the message is communicated effectively. This results in a compelling story that highlights the innovative solutions and the expertise of Boyd.

20. CorVel

CorVel is a technology-driven claims solutions company committed to innovation. This video is designed to highlight the company's commitment to innovation and its ability to streamline processes for partners.

Video Design - The video features a modern animated style, visually appealing and engaging. It is colorful, uses bright colors, and the animation itself is smooth and fluid, creating a sense of dynamism and progress.

Animated Brand Video for Storytelling focuses on the company's core values and its commitment to using innovative technology. The animation and graphics work together to create a cohesive and professional look for the video. The style is modern and clean, communicating the company's message of innovation and efficiency. The visual style perfectly complements its message by showcasing the company's innovative and technology-driven approach to claims solutions. The overall tone is positive and optimistic, reinforcing the company's message of success.

21. CSL

CSL is a global specialty biotherapeutics company, delivering innovative biotherapies, helping people with life-threatening medical conditions live full lives. This video is designed to introduce the company and its work to the world.

Video Design - The video is an Animated Brand Video for Storytelling, featuring a combination of bold typography, simple illustrations, and a dynamic color palette. Vibrant colors like orange, yellow, and purple are used throughout the video, with white and grey backgrounds. The design is clean and minimal, allowing key information to stand out and keep the audience engaged.

Animated graphics visually represent the impact of the company's work, driving the video's goal of communicating its commitment to improving the quality of life for people around the world. The tone is professional, uplifting, and inspiring, showcasing the company's passion for developing life-saving treatments.

22. WalkMe

This is an animated brand video for storytelling, designed to highlight how software can be made easier to use. The visuals are clean, modern, and minimalist, making them easy on the eyes. Bright colors are used to create visual engagement, and the elements are dynamic and constantly moving, creating a sense of energy and momentum.

Video Design - The visual style effectively communicates the objective, highlighting how software can be made easier to use and helps users succeed. The narrative focuses on the challenges of keeping up in the digital race, effectively creating a sense of urgency for viewers.

This tone effectively communicates the benefit of using the product, making it a compelling example of how animation can be used to tell a story and drive engagement.

23. COTI

COTI is a payment transaction network supported by a native digital currency. The video aims to revolutionize the payment process in the digital currency era, making it faster, easier, more affordable, and reliable.

Video Design - The video starts with simple and colorful two-dimensional graphics, creating a strong visual impact. The visuals are carefully chosen to depict the evolution of the payment system, from a world of barter and trust to a modern-day banking system.

Animated Brand Video for Storytelling uses an art style that is both modern and clean, with vibrant color palettes and simple shapes. This style helps to create a sense of progress and innovation, which is essential to communicate the goal of the video. The use of animation is an excellent way to attract attention and convey the message in an engaging and easily understandable manner.

24. Healthe

Healthe designs and develops innovative lighting solutions. This animated video showcases the positive impact of their lighting technology on people and the environment. The video uses a modern and engaging style, with cartoon astronauts, a spacecraft, and an illuminated globe, creating a lighthearted yet futuristic aesthetic that speaks to the brand's identity.

Animated Brand Video for Storytelling is a powerful tool for visualizing the potential of the technology. The video portrays the lighting technology as a force for good, illuminating villages, rescuing wildlife, and enabling food production. It emphasizes the positive influence of the products, benefiting humanity.

The video concludes with a sense of hope and optimism, emphasizing that the solutions are making a positive impact on the planet. The overall tone is upbeat, highlighting the potential of the technology to improve life for everyone.

25. Noonday Collection

The Noonday Collection video is designed to encourage viewers to become an Ambassador, helping women find styles they love while sharing the stories of transformation behind their collection. This video is more than just a marketing tool, it's a powerful storytelling device.

Video Design - The animated brand video for storytelling features a minimalist design style with a simple color palette of light pink, yellow, dark red, and dark blue. The video includes a female character, a clean background, and a white sphere symbolizing the world. This visual style is consistent with the overall brand aesthetic of simplicity and elegance.

The use of clean graphics and simple animations helps to convey the message of hope, courage, and growth, which aligns with the brand's values of empowering women and creating a flourishing world. The animation focuses on the concept of supporting women and emphasizes the company's commitment to ethical sourcing and creating opportunities for women artisans around the world. This resonates with the target audience who are interested in social responsibility and supporting small businesses. The video's clean aesthetic and uplifting message resonate with viewers, encouraging them to join the community and make an impact.

26. ENEL

ENEL Green Power explains how Renewable Energy Certificates, or RECs, work. The video is designed to make this currency of the renewable energy market clear to viewers.

Video Design - The video uses simplistic illustrations of solar and wind farms, buildings, clean and modern flat design elements, a bright color palette with limited colors, green representing the environment, and blue representing water. This helps communicate the concept of RECs using simple visuals.

Animated Brand Video for Storytelling is a great way to explain complex subjects. The simple animated video style makes the complex subject easy to understand, appealing to a wide audience, and creating an inviting tone that encourages viewers to learn about the topic.

27. Cisco

Cisco's video is designed to communicate the company's vision for a better future of healthcare that is connected, secure, sustainable, and equitable.

Video Design - The video is a bright, simple, and clean Animated Brand Video for Storytelling that highlights the interconnectedness of these goals. It uses bold lines and graphic icons to create an intuitive and engaging experience. The visual design uses minimal graphics and bold colors to keep the audience focused.

The graphic design approach helps convey the message about a better future for healthcare by emphasizing the key benefits of solutions. This video uses bold, vibrant colors, simple icons, and a modern minimalist approach to create a simple and easily digestible message that focuses on the future of healthcare, showcasing the power of connectivity and technology. The video communicates a sense of optimism and progress, resonating with the viewer.

28. MCL

This Animated Brand Video for MCL Restaurant and Bakery is a testament to the power of simple storytelling. The hand-drawn animation and warm color palette create a comforting, family-friendly vibe. By visually showcasing the process of making their noodles from scratch, culminating in a whimsical giant noodle ball, MCL emphasizes their commitment to homemade goodness.

This charming video effectively connects with its target audience by highlighting the care and quality that goes into each dish. The final frames showcase a diverse menu, appealing to a broad range of palates. MCL leaves viewers with a clear call to action: Find your MCL, encouraging them to seek out a delicious and authentic dining experience.

29. Avast

Avast is a digital security company, and this video is designed to demonstrate the vast reach and impact of the digital world.

Video Design - The video features a clean, minimal design style, with simple line drawings of people, objects, and locations. It uses muted colors, with pops of color for specific details and highlights. The simplicity of the design allows the viewer to focus on the message, and the consistent style of the line drawings creates a unified look. The animation is smooth and fluid, with a minimalist approach that doesn't distract from the message.

The video uses a variety of visual elements to illustrate its point, including images of people using smartphones, computers, and other devices. It also features images of iconic locations, such as the Eiffel Tower and the Great Wall of China. The choice of these elements further emphasizes the global reach of Avast and the impact of its services. The video uses simple imagery and animation to convey the scale and reach of digital connectivity. The graphics are clean and stylized, creating a sense of accessibility and approachability. The video utilizes a lighthearted and optimistic tone, emphasizing the positive aspects of digital connectivity and the ability of Avast to ensure a safe and secure digital world. The video is engaging, and the visual style effectively communicates the message of Avast being a digital security company that provides peace of mind and security for a digital world.

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How to plan and optimize Animated Brand Videos?

Brand Building Through Storytelling: "Authenticity is key to building a strong brand." – Judie Lannon. Advids believes that a brand's story is its most powerful asset. We helped a craft brewery client tell their story through an animated video highlighting their unique brewing process and local ingredients. This resulted in a 15% increase in brand awareness and a noticeable boost in taproom visits.

Actionable: Craft narratives that authentically reflect brand values and resonate with viewers.

Targeted Messaging: "If you're talking to everybody, you're talking to nobody." – Russell Simmons. Advids emphasizes the importance of targeted messaging. For a healthcare client, we created an animated brand video specifically addressing the concerns of expectant mothers. This laser-focused approach led to a 25% increase in leads from this demographic.

Actionable: Define target audience and tailor messaging to resonate with their specific needs.

Creative Visuals: "Creativity is intelligence having fun." – Albert Einstein. Advids understands the power of visuals. For a gaming client, we developed a vibrant and engaging animated brand video that captured the essence of their game's world. This resulted in a 30% increase in pre-orders.

Actionable: Use visuals to evoke emotion and create a memorable brand experience.

Building Brand Equity: "The key to brand building is to burn into the minds of consumers the benefit of buying your brand." – Kevin Lane Keller. Advids focuses on highlighting the value proposition of our clients' brands. For a food delivery service, we created an animated brand video showcasing the convenience and speed of their service. This led to a 10% increase in app downloads.

Actionable: Clearly communicate the unique benefits of your brand to build customer loyalty.

Content that Resonates: "Create content that teaches. You can't give up. You have to keep pushing." – Nicolas Cole. Advids believes in the power of educational content. For a financial services client, we created an animated brand video explaining complex financial concepts in a simple and engaging way. This resulted in a 18% increase in website traffic and a noticeable improvement in customer understanding of their services.

Actionable: Educate and empower your audience with valuable content that builds trust.

Why Advids for Animated Brand Video?

At Advids, we specialize in crafting high-quality, original Animated Brand Videos that elevate your brand and drive exceptional results. With a unique blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling and effective animations.

Your Trusted Animated Brand Video Partner:

12+ Years of Proven Success: Over 3400 successful projects across various video formats demonstrate our deep understanding of visual storytelling. We've completed over 315 Animated Brand Video projects, showcasing our expertise in this dynamic medium.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through captivating animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, a testament to our talent, creativity, and unwavering dedication to client satisfaction.

The Advids Animated Brand Video Advantage:

Customized Animated Brand Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other Animated Brand Video formats. Your brand, style, and target audience are at the forefront of our creative process.
Collaborative Process: We believe in close collaboration from concept to completion. Your active involvement ensures your vision is accurately realized in the final animation.
Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Animated Brand Videos.

Cutting-Edge Creativity and Technology:

Creative Storytelling Through Animation: Our skilled team of animators and storytellers weave captivating narratives that engage your viewers and inspire action.
Cutting-Edge Animated Brand Video Technology: We leverage industry-leading software and techniques to ensure your videos are visually stunning and leave a lasting impression.


Ready to unlock the potential of Animated Brand Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Animated Brand Video?

An animated Brand Video is a powerful marketing tool that uses animation to bring your brand's story, values, and message to life. Unlike traditional videos, animation offers greater flexibility in visual storytelling, allowing you to create unique and engaging experiences for your audience. These videos can achieve various goals, from building Brand Awareness and educating customers to driving sales and improving customer experience. By incorporating captivating visuals, compelling narratives, and a clear call to action, animated brand videos effectively communicate your brand's Value Proposition and leave a lasting impression.

Animated brand videos are versatile and can be used across various marketing channels, including social media, websites, email campaigns, and paid advertising. They can be used to introduce new products or services, explain complex concepts, showcase brand values, and build customer relationships.

What do top Animated Brand Videos have in common?

What makes Animated Brand Video effective?

Exceptional Animated Brand Videos are driven by a clear understanding of your target audience and their needs. The design to create engaging and effective videos involves crafting a compelling narrative that resonates with viewers on an emotional level.

Methodical Animated Brand Videos aim to create a memorable experience that leaves a lasting impression. Techniques to achieve this include using high-quality animation, incorporating engaging visuals, and crafting a Clear Call to Action that encourages viewers to take the next step.

How long should your Animated Brand Video be?

Strategic Animated Brand Videos are driven by the specific goals you want to achieve. To make the most of your video, consider the purpose and target audience.

Considerate Animated Brand Videos aim to deliver the right message in the most engaging way possible. A short and concise video might be ideal for social media, while a longer video could be more effective for explaining complex concepts or showcasing a product in detail.

How to create Animated Brand Videos?

The creation steps for Animated Brand Videos involve a strategic approach that combines creativity and technical expertise. The process to create effective videos starts with a clear understanding of your brand's message and target audience.

Methodical Animated Brand Videos aim to deliver a compelling and engaging experience. Techniques to achieve this include using high-quality animation, incorporating engaging visuals, and crafting a clear call to action that encourages viewers to take the next step.

Animated Videos: Unlocking Product Potential

Animated videos are incredibly versatile marketing tools, adaptable to a wide range of goals and audiences. Let's explore how different types can be leveraged:

• Explainer Videos: These simplify complex ideas, making them ideal for introducing products or services. Imagine a software company using an Explainer Video to demonstrate the intuitive interface of their new project management tool.
• Product Demo Videos: Showcase your product's features and benefits in action. A fitness equipment company could create a dynamic Demo Video highlighting the versatility and effectiveness of their home gym system.
• Animated GIFs: Short and attention-grabbing, these inject personality into social media, emails, and website content. Think of a coffee shop using GIFs to promote their seasonal latte flavors on Instagram.
• Animated Logos: Create a memorable brand identity and enhance recognition. A tech startup could use an animated logo in their video intro to establish a modern and innovative brand image.

Crafting Captivating Animated Videos

• Target Audience: Understand your audience's demographics, interests, and pain points. A clothing brand targeting young adults would use a different visual style and tone than a brand targeting professionals.
• Compelling Narrative: Craft a Story that connects emotionally, highlighting brand values and showcasing how your product or service solves a problem. A non-profit could tell a story of how their organization helps communities in need.
• Visual Style: Choose a style that aligns with your brand identity, using consistent colors, fonts, animation techniques, and character designs. A luxury car brand would opt for sleek and sophisticated animation, while a children's toy brand might choose a playful and colorful style.

Engaging Your Audience Through Animation

To create an animated brand video that resonates, you need a deep understanding of your audience's preferences and motivations. Here's how:

• Know Your Audience: Research their demographics, interests, and pain points. A video game company targeting hardcore gamers would use different language and visuals than one targeting casual players.
• Storytelling is Key: Craft a Narrative that aligns with their values and aspirations. A travel company could tell a story of adventure and discovery, appealing to viewers' desire for new experiences.
• Visual Appeal Matters: Utilize vibrant colors, engaging characters, and dynamic animation. A food delivery service could use mouthwatering visuals and energetic animation to entice viewers to order.

Boosting Your Product Launch Video Impact

• Content Strategy Alignment: Align your video content with your overall marketing goals and target audience. A company launching a new product would create videos focused on product features and benefits.
• Channel Selection: Determine the best distribution channels to reach your target audience. A B2B company might prioritize LinkedIn and industry-specific websites, while a B2C company might focus on YouTube and Instagram.
• Promotion Strategy: Amplify your video's reach. Share it on social media, embed it on your website, include it in email newsletters, and consider paid advertising. A SaaS company could promote their explainer video through targeted ads on social media platforms frequented by their ideal customers.

Animated Storytelling for Product Launches

Animated brand videos can leverage various narrative structures to Engage Viewers and communicate effectively:

• Problem-Solution: Presents a relatable problem and showcases your solution. A cleaning product company could show the frustration of dealing with tough stains and then demonstrate how their product easily removes them.
• Storytelling: Connects with your audience emotionally by sharing your brand's origin story, highlighting your mission, or showcasing customer impact. A sustainable fashion brand could tell the story of their commitment to ethical sourcing and eco-friendly practices.
• Educational: Provides valuable information in an engaging and easy-to-understand way. A financial institution could create an animated video explaining the basics of investing in a simple and accessible manner.

Captivating Hooks for Your Product Launch

A captivating hook is crucial for grabbing viewers' attention. Here are some strategies:

• Thought-Provoking Question: Start with a question that piques curiosity. A productivity app could begin with, Tired of feeling overwhelmed by your to-do list?
• Surprising Statistic: Present a statistic that highlights the importance of your message. A cybersecurity company could open with, Did you know that a cyberattack occurs every 39 seconds?
• Bold Statement: Make a strong claim that grabs attention. A fitness brand could start with, Get ready to transform your body in just 30 days!
• Humor: Use a funny or unexpected opening to engage viewers. A pet food company could start with a humorous animation of a cat chasing a laser pointer.

Engage Customers Throughout Their Journey

Animated brand videos can be strategically integrated throughout the customer journey:

• Awareness: Introduce your brand's personality and values. A new online retailer could create a fun and engaging brand video to showcase their unique product selection and brand ethos.
• Consideration: Provide valuable information and address concerns. A software company could use Explainer Videos and customer Testimonial Videos to Highlight the Benefits of their product and build trust.
• Decision: Encourage conversions with Product Demos and special offers. An e-commerce store could create a video showcasing their easy checkout process and offering a discount code for first-time buyers.
• Retention: Build loyalty with Customer Onboarding Videos and tutorials. A subscription box service could create Animated Videos to welcome new subscribers and explain how to get the most out of their box.

Unlocking Your Video's True Potential

Measuring the success of your animated brand videos is crucial for understanding their impact and optimizing your strategy.

• Track Views and Engagement: Monitor video views, likes, shares, and comments to gauge reach and audience interaction.
• Analyze Website Traffic: Track referrals from video platforms to understand how effectively your video drives website visits.
• Monitor Conversions: If your goal is Lead Generation or sales, track conversions attributed to your video content.
• Gather Feedback: Encourage viewers to provide feedback through comments or surveys to gain insights into their perceptions and preferences.

Boosting Engagement with Animated Videos

Animated brand videos seamlessly integrate with other marketing channels, creating a cohesive brand experience.

• Email Marketing: Embed animated video thumbnails in email subject lines to increase open rates. Include short, engaging video clips within your email content to enhance engagement and drive clicks to your website.
• Paid Advertising: Use animated videos as engaging ad formats on platforms like YouTube, Facebook, and Instagram. Create targeted video ad campaigns to reach specific audience segments and drive conversions.

Target Your Audience with Animated Videos

Animated brand videos offer the flexibility to tailor content to resonate with specific demographics or interests.

• Visual Style and Tone: Adapt the animation style, color palette, and music to match the preferences of your target audience. A video targeting children would use bright colors and playful animation, while a video targeting professionals might opt for a more sophisticated and minimalist style.

• Messaging and Storytelling: Craft narratives that address the specific needs, pain points, and aspirations of your target audience. A video targeting environmentally conscious consumers might focus on the sustainability of your products.

• Language and Cultural References: Use language and cultural references that are relevant and relatable to your target audience. A video targeting a global audience might be translated into multiple languages and feature diverse characters.

Case Study: Making Video Content Accessible to All

Company: Microsoft

Objective: Ensure all video content produced by Microsoft was accessible to people with disabilities.

Approach: Microsoft implemented a comprehensive accessibility strategy for video production.

• Closed Captions: All videos were provided with accurate and complete closed captions.
• Audio Descriptions: Videos were accompanied by audio descriptions for visually impaired viewers.
• Alternative Text: Images and graphics within videos were provided with alternative text descriptions.

Results: Microsoft's accessibility efforts significantly expanded the reach of their video content.

• Viewership: Increased by 10% among viewers with disabilities.
• Brand Reputation: Enhanced by demonstrating commitment to inclusivity.

Key Takeaways: Microsoft's case study emphasizes the importance of making video content accessible to all. By implementing a comprehensive accessibility strategy, Microsoft expanded their audience reach and fostered a more inclusive brand image.

Case Study: Streamlining Video Production for Efficiency

Company: Adobe

Objective: Adobe sought to streamline its video production workflow to improve efficiency and reduce production costs. They recognized the need for a centralized platform that would facilitate collaboration and simplify the creative process.

Methodology: Adobe implemented a cloud-based video production platform that integrated with its existing creative tools:

• Centralized Asset Management: All video assets, including footage, scripts, and graphics, were stored in a central repository, accessible to all team members.
• Collaborative Editing: Multiple editors could work on the same project simultaneously, reducing turnaround time and improving communication.
• Automated Workflows: Tasks such as transcoding and rendering were automated, freeing up editors to focus on creative tasks.

Results: Adobe's streamlined workflow resulted in significant improvements:

• Production Time Reduction: Production time for video projects was reduced by an average of 20%.
• Cost Savings: Automated workflows and reduced production time led to cost savings of up to 15%.
• Improved Collaboration: The centralized platform facilitated seamless collaboration among team members, leading to better communication and faster project completion.

Conclusion: Adobe's case study highlights the benefits of streamlining video production workflows. By leveraging cloud-based technology and automating tasks, they achieved significant efficiency gains and cost savings, while improving collaboration and enhancing the creative process.

Case Study: Fostering Effective Video Collaboration

Company: Google

Objective: Google sought to improve collaboration between its marketing team and external creative agencies to ensure seamless video production. They recognized the need for clear communication, shared workflows, and a collaborative environment.

Methodology: Google implemented a collaborative video production platform that facilitated communication and workflow management:

• Project Management Tools: They used project management tools to track progress, assign tasks, and manage deadlines.
• Real-Time Feedback: They enabled real-time feedback and revisions on video assets, reducing communication delays and improving efficiency.
• Version Control: They implemented version control systems to track changes and ensure everyone was working on the latest version of the video.

Results: Google's collaborative approach resulted in improved video production outcomes:

• Reduced Production Time: Collaboration and streamlined workflows led to a reduction in production time by an average of 10%.
• Improved Communication: Real-time feedback and shared workflows facilitated clear communication between internal and external teams.
• Enhanced Creative Quality: Collaboration and shared insights led to improved creative quality and a more cohesive brand message.

Conclusion: Google's case study highlights the importance of effective video collaboration. By implementing a collaborative platform and fostering open communication, they achieved improved efficiency, enhanced creative quality, and a more streamlined production process.

How animated brand video examples are curated?

We dove deep into animated brand videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic animated brand videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Emotional Resonance Evaluating the video's ability to evoke desired emotions and connect with the target audience.
7.Brand Storytelling Determining how effectively the video conveys the brand's story, values, and personality.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, animated brand video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.