Imagine your software's potential unlocked, a world where users intuitively grasp its power. What if a simple, engaging video could be the key? I am excited today to explore, in this article, the transformative power of animated onboarding videos and what we can achieve with them. Our goal is to show you how these dynamic visuals can create a truly memorable user experience. We'll uncover the compelling statistics that prove their impact, so let's begin.
Short-Form Videos Rank Number 1 for Engagement and Lead Generation.
Over 80% of all video transacting happens via programmatic video ads.
Video content accounts for 82.5% of all web traffic.
These stats highlight the power of video, especially short, engaging formats, in capturing attention and driving conversions. Animated onboarding videos capitalize on this trend, transforming complex processes into digestible visual narratives. We've curated 30 Inspiring Animated Software Onboarding Video examples that immediately commanded our attention and generated excitement.
SimplyCast is a marketing automation platform that helps businesses connect with people around the world. The video is designed to explain how to use the platform to automate phone calls, allowing you to connect with prospects in different time zones.
Video Design - The video uses a clean and simple design style that is consistent with the branding of SimplyCast. The graphics are modern, using a color palette of light blue and gray. The video primarily focuses on the flow of the solution. This is a great example of a Saas product onboarding Idea video, as it demonstrates the solution's key features and benefits in a way that is easy to understand.
The use of simple, clear visuals and an engaging narrative effectively communicate the objective of the video, which is to promote the use of SimplyCast for automated phone calls. The video's tone is professional and informative, and it clearly demonstrates the benefits of using the platform to reach a global audience.
Diligent helps organizations meet ESG goals and sustainability initiatives. This video is designed to introduce Diligent's solution and its benefits.
Video Design - The video features a visually appealing, simplistic style that focuses on animated icons and transitions. The video is a Best Animated Software Tour video with a clean white background and red accents. It uses a circular pattern to demonstrate the key elements of the solution, highlighting the interconnectedness of different aspects of ESG and sustainability. The icons and graphics are simple yet effective in conveying their message, giving the video a professional and modern feel.
The video's design emphasizes the solution's ability to help organizations achieve their sustainability goals and improve performance. The animation and graphics communicate the message in a clear and concise way, emphasizing that Diligent is a solution for organizations who are seeking to improve their sustainability initiatives. The overall tone is confident and optimistic, instilling confidence in viewers.
In this Animated Software Onboarding Video, we admire the effective use of visual metaphors, like the hiker with a map, signifying the journey toward a brighter future for Australia. The animation style is sleek, characterized by vibrant, consistent colors and engaging motion graphics. The clever use of icons and symbols enhances clarity, making complex data easily digestible.
CSIRO's Australian National Outlook report becomes a central character in this narrative, presented as a comprehensive guide to navigating various possibilities. We love the interactive control panel, offering a tangible sense of agency in shaping outcomes. The overall message is inspiring, emphasizing the power of innovation and collective decision-making to build a prosperous and sustainable future.
What We Can Learn
Infuse optimism. show how your software helps users achieve their goals, inspiring confidence.
Comarch provides a solution called Smart Metering for Industry that remotely reads meters for various utilities, helping factories detect anomalies and reduce operating costs. This video is designed to demonstrate how the system works and its benefits for factories.
Video Design - The video is an Animated Software Promo Sample video that is colorful, clean, and modern. It features a combination of flat design, vibrant colors, and minimalist graphics. The use of simple animations and transitions makes the video easy to follow. The video is well-paced and engaging, with a consistent visual style that reflects the brand's professional and reliable image.
The video effectively communicates the objective of Comarch's Smart Metering for Industry by showing the potential problems encountered in a factory and how the system can solve them. The video uses a clear and concise narrative to explain the features and benefits of the system, highlighting how it can improve factory operations and efficiency. The tone is professional and informative, creating a sense of trust and confidence in the viewer. The use of visual metaphors and animated graphics helps to illustrate the complexities of the system in a simple and engaging way.
Bio-Rad is a company that develops, manufactures, and distributes a wide range of products for life science research, diagnostics, and clinical applications. The goal of the video is to educate the audience about Thalassemia, and its impact on patients. The video is designed to encourage couples to include Thalassemia screening as part of their family planning.
Video Design - The video is a great example of an Animated Software Teaser Sample video. The bright and clear colors, along with the fun animations keep the viewer engaged, while also drawing attention to the serious subject matter. The overall design is simple, yet elegant, making it ideal for audiences of all ages. The video design employs vibrant colors, cute graphics and fun animations, a style that is widely seen in today's software teaser videos.
The animation style of the video helps to explain the complex topic of Thalassemia in a way that is easy to understand, and also helps to convey the importance of this blood disorder. The bright and inviting tone of the video, in conjunction with the informative animations makes it a great resource for educating individuals about thalassemia. The use of the informative, but fun animation, makes the video entertaining as well as enlightening. The video uses animations and clear graphics, which makes it easier for viewers to understand complex concepts about the disorder and how to prevent it.
Live Oak Bank is a financial institution that helps business owners. The video is designed to guide viewers through the process of writing a business plan, highlighting the key elements of a comprehensive plan. The video emphasizes the importance of taking time, research, and preparation to develop a thorough business plan.
Video Design - The video is a simple and effective animation that uses clear graphics and a conversational tone. The simple style and straightforward presentation make it easy to follow. The video uses a minimalist design with black text and white background. The visuals are intentionally basic, and the color palette is muted. The video employs a clean, uncluttered design style that allows viewers to easily focus on the key messages. The clear text, simple animations, and easy-to-understand design make this a good example of the Best Animated Software Q&A video.
The video is visually engaging with its use of a simple animation style that focuses on the information presented, making it easy to follow. The clean design and clear visuals communicate the importance of having a well-structured business plan and the role that Live Oak Bank can play in helping businesses achieve their goals. The conversational tone of the video conveys a sense of trust and understanding of the audience's needs.
Gemalto is a company that provides solutions for 5G networks. The video is designed to illustrate the migration from 4G to 5G to reach high speed, low power, and low latency for massive Internet of Things (IoT), tactile internet, and robotics deployment.
Video Design - The video uses simple animated graphics with clean lines and bold colors. The visual design is meant to be clear and easy to understand, a good example of a Walkthrough Onboarding Idea video. The use of icons with descriptive text communicates the different benefits of 5G, such as speed, security, and energy consumption. This helps to create a cohesive narrative that is easy for the viewer to follow and understand.
The visual style of the video is able to communicate the objective of the video by using a simple and clean design. The video is designed to be informational and engaging, and the use of bright colors and straightforward graphics makes it more appealing to the viewer. The tone of the video is both professional and optimistic, reflecting the company's confidence in the future of 5G.
8. 360Learning Animated Software Tutorial - Improve user engagement implicitly
The creative approach to animation truly sets this video apart. It feels like a story unfolding right before your eyes. The playful use of shapes and color is an ingenious way to break down complex concepts, which can be especially important when explaining software features. Youll notice how they use animation to visually demonstrate the value of 360Learning, highlighting how it empowers organizations to gain valuable insights from their L&D programs.
The video expertly uses a mix of animation and real-world examples to engage viewers. It's not just a dry demonstration; it's a compelling narrative that resonates with the audience. It effectively portrays the frustrations of using outdated methods and showcases the transformative power of 360Learning. The way they seamlessly transition between different scenes and features creates a cohesive and engaging experience. You can learn a lot from this video about how to use animation effectively to showcase your software's features and benefits.
What We Can Learn
Let your animation visually demonstrate the "aha!" moments of using your software. This will drive adoption.
9. Logix Animated Software Tour - Boost brand awareness subtly
User journeys are complex tapestries woven across various platforms and devices. This Animated Software Onboarding Video, however, unravels this complexity, showcasing AppsFlyer Conversion Paths as the ultimate tool for understanding these digital threads. The sleek and minimal design of the video mirrors the softwares clean interface, promising a user-friendly experience.
The animation masterfully illustrates the power of data visualization, transforming raw user interactions into coherent pathways. The video focuses on the core benefits of the tool clarity and control empowering marketers to optimize campaigns based on a deeper understanding of their audience's journey.
What We Can Learn
Mirror your software's design in your video for a seamless, intuitive experience.
Softjourn is an organization focused on bringing everyday use of cryptocurrencies to businesses and consumers. The video is designed to illustrate the challenges of adopting cryptocurrencies and the solutions that Softjourn offers to overcome these challenges.
Video Design - Softjourn uses bright colors and simple illustrations to create a visually appealing and engaging video. This video is a great example of Top Animated Software UX video because it uses clean and modern animation. There are no unnecessary details or distractions, making the message clear and easy to understand.
The Clean and Simple Visual Style of the video effectively communicates the objective of the video. The use of graphics and animation clearly explains the complex concepts of cryptocurrencies, making them easier to understand for a wider audience. The use of bright colors and simple animation makes the video engaging and inviting, creating a positive tone that encourages viewers to learn more about Softjourn's solutions.
Confluence Cloud's animated onboarding video masterfully uses visuals to highlight its collaborative features and speedy content creation. We're impressed by how effectively it showcases the software's intuitive interface through a clear and concise screen recording demo. The vibrant color palette and playful animations create a dynamic and engaging viewing experience.
From template selection to real-time editing and mobile accessibility, every aspect of the software is seamlessly presented. The focus on user-friendly tools and real-time feedback mechanisms resonates deeply with the target audience of businesses and teams seeking streamlined workflows. We all appreciate the final animation, reaffirming Confluence Cloud's commitment to helping users create beautiful pages faster.
What We Can Learn
Focus on the "aha!" moments-the parts that make your software unique.
12. Sun Life Animated Software Tutorial Video - Improve user understanding implicitly
Sun Life is a financial services company that provides permanent life insurance. This video is designed to explain permanent life insurance and its benefits, so viewers can make informed financial decisions.
Video Design - This Screencast Onboarding video uses bold, contrasting colors such as yellow and teal for clarity and visual impact. The animation style is simple and direct, with text appearing on the screen in a clear font. There is a minimal use of images and animations, focusing on clear visuals with simple design to highlight the topic of permanent life insurance.
The bright yellow background and simple animations make the video easy to watch. The use of bold text and contrasting colors creates a sense of clarity and reinforces the key points of the video. The animations are minimal but effective, focusing on the core concepts related to permanent life insurance. The overall tone is reassuring and positive, providing a clear explanation of the product and how it can provide peace of mind.
Coinbase Earn is a service that allows users to earn cryptocurrencies by learning about them. This video is designed to educate users about Orchid's VPN service, which keeps data private using a decentralized blockchain network.
Video Design - This animated software advertising idea video employs a clean and modern aesthetic. The video uses bright, minimal colors and animated geometric shapes to highlight the process of how Orchid keeps data private. Orchid uses clean flat designs to communicate the key features of the product, using an infographic style. The graphics, although simple, are high-quality and draw the viewer in with their sleek style.
The video effectively communicates Orchid's value proposition by explaining the process of multihop connections and OXT tokens. The video uses a friendly and inviting tone, making it accessible to viewers of all levels of technical expertise. This style is able to convey the benefits of using a decentralized VPN service through the use of appealing visuals and clear explanations.
LITEON is a company that helps cities tackle smart mobility problems. The video is designed to explain the challenges of smart cities and present solutions.
Video Design - The video uses a combination of flat, illustrated graphics and animations to depict the problems that overpopulated cities face. The style of the video is very similar to an Animated Software Guide Example video, with bold text headlines and graphic illustrations explaining concepts. The animation is fluid and keeps the viewer engaged through transitions and movement.
The visual style of the video does a great job of communicating the problems of congested cities. The use of bold colors and illustrations makes the video engaging for viewers, and the narrative clearly defines the challenges and opportunities. The tone of the video is informative and inspiring, presenting solutions to the problems it introduces.
Accenture is a global professional services company that delivers innovative solutions using cutting-edge technology. This video is designed to introduce the concept of Natural Language Processing (NLP) to viewers.
Video Design - The video utilizes a simple yet effective design style that makes it a good Animated Software Tour Sample video. A clean white background provides a stark contrast to the vibrant, bold colors used for the animated elements. The isometric perspective gives the viewer a clear and engaging view of the scene, while subtle shadows add depth to the animated figures. Each animation is smooth and purposeful, highlighting the key aspects of NLP.
The clear and concise design of the video is able to effectively communicate the objective of introducing the concept of NLP. The video's tone is casual and friendly, making the complex topic of NLP accessible to a wider audience. By using simple language and engaging visuals, the video effectively explains the potential of NLP in understanding human language, making it a valuable tool for both businesses and individuals.
The visuals in this animated software onboarding video take center stage, painting a compelling picture of the future of mobility. We loved the visual contrast between the congested, polluted present and the serene, futuristic cityscape imagined by Deloitte. This clear narrative arc, from problem to solution, is enhanced by the smooth animation and vibrant colors.
The video's futuristic design captivates while clearly showcasing the potential of integrated transport systems. The personalized autonomous vehicles, the sleek UI of the mobility advisor, and the focus on a stress-free commute all resonate deeply. Deloitte demonstrates its forward-thinking approach, offering a glimpse into the exciting possibilities that lie ahead in the world of transportation.
What We Can Learn
Craft a clear problem/solution narrative to boost viewer engagement.
Clean water transforms lives. We adore this animated software onboarding video from WaterAid, which elegantly conveys the global water crisis. It demonstrates WaterAid's mission with compelling clarity and compassion. The simple, yet emotive, 2D animation highlights the impact of WaterAid's efforts through the story of Grace and other individuals in need. The video effectively presents the bleak reality of inadequate water and sanitation, then transitions to showcase the promise of a brighter future, symbolized by a revitalized earth. We all appreciate the video's optimistic tone, coupled with data-driven insights, that inspire hope and encourage action for a water-secure world.
What We Can Learn
Optimistic visuals paired with a clear problem/solution drive engagement.
Insight is a company providing digital innovation solutions for the manufacturing industry. This video is designed to explain how Insight can help manufacturers use technology to improve their business, create a better experience for their employees and customers, and innovate faster.
Video Design - The video starts with a simplified animation, of a traditional factory, a symbol of manufacturing, with the introduction of technology. This animation style continues throughout the video, using simple shapes to represent technology, like a transistor, a computer and mobile phones. These symbols are animated to create a dynamic and engaging visual experience. The video is a great example of an Animated Software Pitch Example video, as the animation is simple, yet effective in communicating the idea of the video.
The simple and playful animation style of the video draws the viewer's attention, and the visuals are bright and engaging. This tone of the video reinforces the message that Insight's solutions are innovative, simple to implement, and will make a positive impact on businesses. The narrative is simple and easy to understand, and the video is able to quickly communicate the benefits of Insight's digital innovation solutions for the manufacturing industry.
Elaad is a company that researches and tests smart and sustainable charging of electric vehicles. This video is designed to introduce the concept of Smart Charging and its benefits.
Video Design - The video uses a simple and clean design style with flat 2D graphics that are easy to understand. This Animated Software How-To video is designed to effectively communicate the benefits of Smart Charging for electric car owners. It uses bright colors and simple animations, and is very easy to understand. The animations are clear and concise, and the video uses simple language that is easy to understand.
The visual style of the video is very engaging and effective in communicating the objective of the video. The simple and clear animation style makes it easy to follow the narrative and understand the message. The tone of the video is positive and enthusiastic, which helps to create a sense of excitement about the future of electric car charging. The visual design effectively promotes the idea of a smart, hassle-free charging experience for electric car users. The animation style effectively conveys the concept of a gradual change from a more traditional way of charging to a more modern, efficient, and intelligent charging method.
In this Animated Software Onboarding Video, Cytiva demonstrates a keen understanding of visual communication. We appreciate how seamlessly it blends technical information with a user-friendly design. The minimalist animation style and strategic use of color create a memorable viewing experience.
The video brilliantly showcases the My Equipment platform's ability to simplify complex processes like service requests and contract management. The clear and concise information delivery makes it effortless to grasp the platform's value proposition. The thumbs-up gesture and cityscape visuals convey the message of universal accessibility and user satisfaction, prompting viewers to explore cytiva.com.
What We Can Learn
Simplify complex processes with clear visuals, boosting user understanding and adoption.
Absorb LMS is an online Learning Management System that provides the tools to sell, market, and track online courses. The video is designed to showcase the benefits and features of Absorb LMS, highlighting its user-friendly interface and modern web style.
Video Design - This Animated Software Overview Sample video utilizes bright colors, playful animations, and easy-to-understand icons to illustrate the key functionalities of Absorb LMS. The simple and clean graphic design and the use of flat icons, make the platform's navigation seem easy. This visual style further reinforces the brand's focus on making online course delivery simple and intuitive.
The visual design of the video seamlessly communicates the objective of the video. The video uses a light and upbeat tone, effectively portraying Absorb LMS as a modern and user-friendly learning platform, thereby attracting instructors and institutions who need a simple and engaging way to deliver online courses.
Bullhorn is a digital talent experience platform that helps candidates find and secure work. This video is designed to highlight the platform's features, benefits, and value proposition.
Video Design - This video uses simple, flat design to illustrate the platform's capabilities. It uses bright blue and white colors with a clean, minimal design that makes it a good Animated Software Overview Example video.
The video is engaging and appealing to the target audience. The use of animation creates a lively and interesting experience, and the video effectively conveys its key message: Bullhorn empowers candidates to take control of their work life.
Google is a search engine and mapping service that helps people find information and locations online. This video is designed to show business owners how to manage their business profile on Google.
Video Design - The video uses a clean, modern design style. The interface is well-organized, and the graphics are high quality. The Guided Onboarding Example video showcases the simplicity of using the app and the intuitive interface.
The video effectively communicates the benefits of managing a business profile on Google. The video is clear and concise, and it uses simple language. This makes the information easy to understand, no matter what level of tech expertise the viewer has. The use of screen recordings shows the viewer exactly how to manage their business profile, ensuring clarity and making the video engaging.
Siemens is a company that develops medical technology solutions. The video is designed to explain mammography and its role in breast cancer screening.
Video Design - The video uses a minimalist design style, featuring simple, clean graphics. The visuals are consistent with the brand's clean aesthetic. It presents a clear and concise introduction to mammography, using a series of animated scenes and text. The graphic style is engaging, and the animation is used effectively to illustrate concepts such as low-dose x-rays.
The video is designed to be a Top Feature Walkthrough Onboarding video. It educates the viewer on a key feature of Siemens' medical technology. The video's focus on simple graphics helps to communicate the key information effectively and makes it easy for viewers to understand the complexities of mammography. The design is straightforward and conveys a sense of trust and reliability in Siemens' technology. The video is designed to inform viewers and encourage them to learn more about mammography. The animation creates a calming and reassuring tone, reflecting the importance of early breast cancer detection for patient well-being. The video's design effectively communicates the importance of mammography in early detection and Siemens' dedication to developing technology that empowers patients and medical professionals.
ABBYY is a company that provides identity proofing and verification solutions. The video is designed to demonstrate the need for this solution and showcase how ABBYY can help businesses solve this problem.
Video Design - This video is a top animated software ad video, as it effectively uses a visually engaging style to attract viewers. The video features a bright, white background with bold graphics in pink, blue, and green. It includes animated elements like cubes and particles, which are used to represent the complexities of ID verification. The visual style is clean, modern, and minimalist, which allows the message to be easily understood.
The video style effectively communicates the need for ABBYY's solutions by highlighting the increasing risks of identity fraud. The use of bold text and graphics emphasizes the severity of the problem, while the animated elements illustrate the complex processes involved in identity verification. Overall, the video creates a sense of urgency and emphasizes the benefits of using ABBYY's solutions to make identity verification simple and secure.
26. Planning in a Box 2D Animated Software Onboarding Video
In today's interconnected world, we see businesses facing the challenge of maintaining productivity while securing their expanded attack surfaces. Planning in a Box nails this animated software onboarding video, showcasing the struggles of remote work and the complexity of traditional security approaches. The video brilliantly simplifies these intricate concepts with relatable visuals and a crisp, engaging voiceover. This allows viewers to effortlessly grasp the core message: unified security is essential in the new world of work.
Planning in a Box's video is a stellar example of how animation can transform complex subjects into compelling narratives. We love how it effectively communicates the pain points of fragmented security and the elegance of the Harmony solution. The strategic use of color, music, and motion graphics creates a visually arresting experience that keeps us hooked from start to finish. This is the type of video that inspires us to rethink our own approach to visual communication.
What We Can Learn
Tell a story with your animation, creating an emotional connection that drives adoption.
Chainalysis is a platform that provides blockchain data transparency for businesses and governments. The video is designed to educate viewers about how Chainalysis provides transparency and connects blockchain data to real-world interactions.
Video Design - The video features a simple, clean, and minimalist design, which makes it visually appealing. A combination of white and blue lines, along with an orange exclamation point, creates a modern and professional look. The clean design and animations of the video create a seamless and engaging experience that effectively communicates Chainalysis's value proposition.
The video effectively illustrates Chainalysis's role as a bridge between blockchain data and real-world applications. The use of clean graphics and simple animation provides a visual representation of complex blockchain data and showcases the value of understanding this data in the context of real-world events. The video is a good example of a Best Animated Software Teaser video that effectively communicates the product's value proposition and leaves the viewer with a positive impression. The video concludes with a call to action, encouraging viewers to learn more about the company's mission and services. The professional tone of the video reinforces Chainalysis's commitment to providing trusted and reliable blockchain analysis.
The OECD video is designed to highlight the growing impact of climate change and the importance of adapting to it. It emphasizes the need for governments, businesses, and communities to prepare for a changing climate.
Video Design - The OECD video uses an animated style to demonstrate the severity of climate change and the need to adapt. The video utilizes a low poly 3D style with a strong focus on geometric shapes and minimal detail. The animation is simple and straightforward, emphasizing the key challenges of climate change such as rising sea levels, extreme storms, and heat waves. The use of a paper-like texture enhances the minimalist design and adds a sense of fragility to the animated elements, further emphasizing the sensitivity of the topic. This video serves as a good example of an Animated Software Pitch Sample video as it effectively communicates complex ideas in a concise and engaging manner.
The animated style, coupled with the use of iconic elements like polar bears and rising sea levels, creates a powerful and relatable narrative. The tone of the video is serious and urgent, reflecting the gravity of the situation while also offering a message of hope. The video conveys the message that climate change is a global issue that requires a collective effort to address. The simplicity of the design allows the video to reach a broad audience, making it easily understandable and relevant to viewers from diverse backgrounds.
Delta Dental is a dental insurance company that works to help people keep their smiles healthy. This video is designed to teach kids about the importance of proper dental hygiene.
Video Design - The video uses bright colors and a friendly, cartoon style. It follows a simple story about sugar-loving germs that eat away at our teeth. The animated characters are cute and approachable, making the topic fun for kids. The animation style features a modern 3D design with playful character movements. This makes the video engaging and provides a lighthearted visual experience, ideal for the intended audience.
The design of the video successfully communicates the message of the importance of brushing and flossing. The animated characters make the topic fun and relatable for children. The use of bright colors and simple animations keeps the video engaging, while the clear and concise message makes it easy for kids to understand. The video is overall a great example of an Animated User Interface Onboarding video that can help teach children about good oral hygiene practices.
Malaysia Airlines is a leading airline that provides a safe travel experience for its passengers. This video is designed to showcase the safety and health measures that Malaysia Airlines and its alliance partners have implemented.
Video Design - The video adopts an Animated User Onboarding video style to communicate the safety measures. The graphics are rendered in a paper-like aesthetic with a bright color palette. This creates a light and friendly tone that alleviates any anxiety travelers might have about flying. The video incorporates a variety of animation techniques, including motion graphics, animation, and transitions, which enhance the visual interest and engagement.
The visual style of the video effectively conveys the objective of promoting confidence in air travel. The animations and graphics are light and friendly, providing an optimistic tone. The use of a paper-like aesthetic suggests that these new safety measures are not temporary but rather a natural and integral part of the travel experience. The use of close-up shots emphasizes the specific safety protocols, such as wearing face masks and maintaining social distancing, which further reassures travelers that safety is the top priority.
FAQ
How can animated onboarding videos help explain my complex product simply?
Animated onboarding videos translate complex product information into easily digestible visuals, improving user comprehension and product adoption.
What are the different styles of animation I can use for my onboarding video?
Various animation styles, including 2D character animation, whiteboard animation, and motion graphics, cater to diverse brand aesthetics and target audiences.
How long does it typically take to produce an animated onboarding video?
Production timelines typically range from 3-8 weeks, depending on the project's scope, complexity, and desired level of detail.
What is the average cost of producing a professional animated onboarding video?
Professional animated onboarding videos generally cost between $1000 and $6000, depending on factors like length, style, and complexity.
How can I adapt an existing animated onboarding video example to fit my brand?
Adapting existing examples involves customizing the script, visuals, voiceover, and other elements to align with specific brand guidelines and messaging.
What are the key benefits of using animation for onboarding, specifically?
Animation offers several benefits for onboarding: increased user engagement, simplified complex information, and improved knowledge retention.
How can I ensure the animation style aligns with my brand's overall aesthetic?
Aligning animation style with brand aesthetics requires careful consideration of color palettes, typography, visual elements, and overall brand personality.
What are some best practices for scripting an engaging animated onboarding video?
Effective onboarding video scripts prioritize clear, concise language, focus on key product features and benefits, and maintain a consistent tone.
How can I use animated onboarding videos to improve user retention?
Animated onboarding videos enhance user retention by reducing user frustration, improving product understanding, and creating a positive first impression.
How can I incorporate my existing brand assets into the animation?
Existing brand assets, such as logos, color palettes, and fonts, can be seamlessly integrated into the animation to reinforce brand identity.
How can I make sure my animated onboarding video is accessible to all users?
Accessibility features like captions, transcripts, and keyboard navigation ensure inclusivity and reach a wider audience.
What are some common mistakes to avoid when creating an animated onboarding video?
Common mistakes to avoid include overly complex visuals, jargon-heavy language, and neglecting user experience principles.
How can I use animation to highlight the key features of my product or service?
Animation effectively highlights key product features through dynamic visuals, clear explanations, and engaging storytelling.
How can I find a reputable animation studio to create my onboarding video?
Selecting a reputable animation studio involves researching portfolios, client testimonials, and industry experience.
How can I use animation to personalize the onboarding experience for different user segments?
Personalized onboarding experiences for different user segments can be achieved by tailoring the animation's script, visuals, and voiceover to specific user needs and preferences.
How to plan and optimize Animated Software Onboarding Videos?
User-Centric Design: "The customer experience is the next competitive battleground." - Jerry Gregoire. Advids prioritizes user experience in every video. For a healthcare client, we designed an intuitive and accessible onboarding video that simplified complex medical software, leading to a 15% decrease in support tickets.
Actionable: Prioritize user experience; simplify complex processes visually.
Clear Communication: "Good design is obvious. Great design is transparent." - Joe Sparano. Advids champions clarity in communication. For an e-commerce client, we created an onboarding video that clearly explained product features and benefits, resulting in a 10% increase in average order value.
Actionable: Communicate clearly; explain features and benefits concisely.
Brand Consistency: "Branding is what people say about you when you're not in the room." - Jeff Bezos. Advids understands the importance of brand consistency. For a financial services client, we developed an onboarding video that seamlessly integrated their brand identity, strengthening brand recognition and trust.
Actionable: Maintain brand consistency; integrate brand elements seamlessly.
Data-Driven Optimization: "Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway." - Geoffrey Moore. Advids leverages data to optimize video performance. For a technology client, we analyzed user engagement metrics to refine their onboarding video, resulting in a 5% increase in completion rates.
Actionable: Analyze video performance; optimize based on user engagement data.
Storytelling: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids believes in the power of storytelling. For a non-profit client, we created an onboarding video that shared their mission and impact through compelling narratives, resulting in a 25% increase in donations.
Actionable: Tell compelling stories; connect with audience values and emotions.
Why Advids for Animated Software Onboarding Video?
At Advids, we create high-quality, original animated software onboarding videos designed to deliver exceptional results and help you achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into a compelling and effective onboarding experience.
Transforming User Onboarding Through Animation:
Customized Animated Software Onboarding Video Solutions: We tailor each project, whether it's explainer videos, character animations, or interactive tutorials, to perfectly reflect your brand, style, and target audience, optimizing user engagement and software adoption. Creative Storytelling for Seamless Onboarding: Our skilled animators and storytellers craft captivating narratives that simplify complex software features, guide users through key functionalities, and drive active usage. Cutting-Edge Technology for Engaging Onboarding: We leverage the latest animation software and techniques to create visually stunning onboarding videos that leave a lasting impact and improve user comprehension.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 successful projects across various industries, we possess a deep understanding of what makes effective animated software onboarding videos. We've completed over 320 successful animated software onboarding video projects. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust our expertise to bring their onboarding experiences to life. Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and unwavering commitment to client satisfaction.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We maintain close collaboration throughout the entire process, from initial concept to final delivery, ensuring your vision for a seamless onboarding experience is realized. Strategic Communication: Clear and open communication is paramount. We prioritize understanding your specific onboarding needs, target audience, and brand identity to create truly impactful animated software onboarding videos.
Ready to unlock the potential of Animated Software Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated Software Onboarding Video?
An Animated Software Onboarding Video is a short, engaging video that guides new users through the basics of a software application. It uses animation, visuals, and narration to explain key features, functionalities, and workflows in a clear and concise manner. These videos are designed to make the onboarding process more interactive and enjoyable, helping users quickly understand how to use the software and get started with their tasks.
Animated Software Onboarding Videos are used by businesses of all sizes to improve user experience, reduce support inquiries, and increase user activation rates. They are particularly effective for software applications that have a complex interface or require users to learn a specific workflow. By providing a visual and interactive learning experience, these videos can significantly reduce the time it takes for new users to become proficient with the software.
What do top Animated Software Onboarding Videos have in common?
2D Animation - A visually appealing way to present software features.
3D Animation - A realistic and immersive way to showcase software functionality.
Motion Graphics - A dynamic and engaging way to highlight key information.
Whiteboard Animation - A simple and effective way to explain complex concepts.
Mixed Media - A versatile approach that combines different animation styles.
Screen Recording - A practical way to demonstrate software workflows.
Animated Icons - A visually engaging way to represent software features.
Animated Characters - A relatable and engaging way to guide users.
Interactive Elements - A way to encourage user participation and engagement.
On-Screen Text - A clear and concise way to provide instructions and information.
Visual Storytelling - A compelling way to engage users and convey key messages.
User Interface Mockups - A realistic way to showcase the software's interface.
What makes Animated Software Onboarding Video effective?
A thoughtfully designed Animated Software Onboarding Video is a powerful tool to make the learning process more engaging and effective. The key is to create engaging content that captures attention and simplifies complex information.
The effectiveness of these videos is driven by their ability to present information in a visually appealing and interactive way. Animated Software Onboarding Videos use visuals, motion, and sound to break down complex concepts into easily digestible chunks, making it easier for users to understand and retain information.
Methods for creating effective Animated Software Onboarding Videos include focusing on clear and concise messaging, using visuals that are relevant to the software's functionality, and incorporating interactive elements to encourage user participation. These videos aim to provide a positive and engaging learning experience, ultimately leading to faster user activation and increased satisfaction.
How long should your Animated Software Onboarding Video be?
A well-crafted Animated Software Onboarding Video is a valuable asset for any software company, but determining the ideal length is crucial. The goal is to create a video that is concise and informative without overwhelming the viewer.
The most effective approach is to prioritize the most essential information and present it in a clear and engaging manner. This means focusing on the core value proposition, key features, and basic workflows, while leaving more advanced topics for later tutorials or documentation.
Pre-Production Questions
What are the core functionalities of the software?
What are the key user benefits?
What are the most common user pain points?
What are the essential steps for getting started?
What are the most important features to highlight?
How much time do users have to dedicate to onboarding?
What is the target audience's level of technical expertise?
How to create Animated Software Onboarding videos?
A successful Animated Software Onboarding Video is a result of a well-defined process that involves careful planning, creative execution, and meticulous attention to detail. The creation involves several key steps, from scripting and storyboarding to animation and post-production.
The process to create these videos starts with a clear understanding of the software's functionality, target audience, and desired outcomes. It's essential to define the key messages, identify the target audience's needs, and determine the desired learning objectives.
Pre-Production
Define the target audience
Identify the key learning objectives
Develop a detailed script
Create a storyboard
Choose the animation style
Select the voiceover talent
Gather necessary assets
Production
Animate the storyboard
Record the voiceover
Add sound effects
Incorporate interactive elements
Edit and refine the video
Add music and sound design
Finalize the video and prepare for distribution.
Case Study: Amazon Prime Video
Challenge: Amazon Prime Video, the streaming service, sought to tailor its onboarding experience to different user segments, catering to their specific interests and preferences.
Solution: Amazon Prime Video implemented user segmentation for its onboarding videos, creating personalized experiences based on user demographics, viewing history, and other data points.
Results: Amazon Prime Video's user segmentation strategy resulted in a significant increase in user engagement and satisfaction.
Increased Content Discovery: Users who received personalized onboarding videos were 20% more likely to discover and engage with content relevant to their interests.
Improved User Retention: User retention rates were 15% higher for users who experienced personalized onboarding content.
Key Takeaway: By segmenting its user base and tailoring onboarding videos accordingly, Amazon Prime Video effectively personalized the user experience, leading to increased engagement, content discovery, and retention.
Case Study: GoDaddy's Global Onboarding Success
Challenge
GoDaddy, a leading domain registrar and web hosting provider, aimed to improve user onboarding for its diverse global customer base. The company needed to ensure its onboarding experience was engaging and effective across various languages and cultures.
Solution
GoDaddy implemented a comprehensive video localization strategy. They translated their onboarding videos into multiple languages, including Spanish, French, German, Japanese, and Chinese. They also adapted the content to reflect cultural nuances and preferences. For example, they used different visuals and storytelling techniques to resonate with specific audiences.
Results
GoDaddy saw a significant increase in user engagement and satisfaction. The localized onboarding videos resulted in a 15% increase in user activation rates and a 10% reduction in customer support inquiries. This success was attributed to the ability to connect with users on a deeper level by understanding their cultural context.
How animated software onboarding video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or feature exploration within the software. 7.Brand Alignment Determining video alignment with brand message, identity, and the overall onboarding experience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, animated software onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
