30 Tech Product Explainer Videos To Boost Customer Engagement

Imagine this a killer product launch, but zero buzz. A familiar pain, right? In today's digital deluge, even the best tech can get lost in the noise. But don't worry, there's a secret weapon explainer videos. They cut through the clutter and showcase your product's true value, turning crickets into cheers. A picture is worth a thousand words, and a video? Well, the numbers speak for themselves.

• 73% of consumers prefer short-form videos to search for products or services.
• 82% of Businesses Feel Video Marketing Is Important to Their Strategy.
• Mobile-first Video Ads Account for 50% of Facebook's Ad Revenue.

These stats highlight the undeniable power of video, especially in the mobile-first world we live in. Tech product explainer videos offer a concise, engaging way to connect with your audience and demonstrate the value you bring. Let's dive in and explore 30 Inspiring Tech Product Explainer Video examples to unlock actionable insights and ignite your video marketing strategy.

1. Freshdesk

Freshdesk is a ticketing system that assists businesses in resolving complex issues efficiently. The video is designed to demonstrate a feature that enables splitting tickets into smaller sub-tickets, allowing for parallel processing by different teams.

Video Design - This Product Explainer Cartoon video utilizes a minimalist design style, featuring clean lines and bright, simple colors. The animated icons are easy to comprehend, making the video engaging and accessible for a wide audience. The graphics are crisp and clear, ensuring that each element is visually appealing and easily distinguishable. The use of bold colors against a light background aids in maintaining a professional and visually appealing aesthetic, common to cartoon videos.


The video's visual style clearly emphasizes the benefit of utilizing Freshdesk's Parent-Child Ticketing feature. The animation effectively showcases the process of dividing a complex task into sub-tasks, each assigned to a separate team. The video's tone is friendly and informative, creating a positive and reassuring experience for the viewer.

2. OpenText Minimal Tech Product Video - Showcase design aesthetics implicitly

In the cutthroat world of document management, OpenText Output Transformation Server emerges as a game-changer. This Tech Product Explainer Video brilliantly depicts the chaos of traditional methods and the elegant solution offered by OpenText. The vibrant 2D animations and clear messaging instantly resonate, highlighting the server's ability to transform, repurpose, and store high-volume data.

The viewer is taken on a journey, starting with overflowing file cabinets and ending with streamlined, accessible PDFs. This clever storytelling approach, coupled with the catchy electronic soundtrack, leaves a lasting impression. OpenText is not just selling a server, they are selling peace of mind in a world drowning in data.

3. Chainlink Tech Product Explainer Video - Explain value proposition implicitly

Chainlink’s explainer video cleverly employs a visual language of interconnectedness and security. By showing data flowing globally, then zooming in on the vulnerability of smart contracts to external data manipulation, the video establishes a clear problem. Chainlink, represented by its hexagonal logo, seamlessly emerges as the solution, a network connecting diverse data streams to the blockchain.

This Tech Product Explainer Video is a testament to the power of clear storytelling through animation. The crisp transitions and simple 2D aesthetic, punctuated by touches of isometric depth, never overwhelm the viewer. The result is a compelling demonstration of Chainlink’s potential to unlock the true potential of decentralized applications.

4. Citrix Animated Tech Product Video

Citrix's Tech Product Explainer Video masterfully illustrates the importance of robust security in today's interconnected world. Through minimalist 2D animation and a soothing green palette, viewers are guided through the potential risks of data breaches and cyber threats, emphasizing the need for proactive security measures. The video effortlessly showcases Citrix DaaS's analytics capabilities. By highlighting real-time monitoring and automated threat detection, the video assures viewers that their valuable data is safeguarded, leading to increased resilience and peace of mind.

5. Fujitsu Tech Demo Video

Ever wondered how to bring complex scenarios to life in the digital world? Fujitsu's Tech Product Explainer Video does just that, using engaging 3D animations to demonstrate the power of their secure HPC solutions. It's not just about simulating data; it's about creating digital twins, predicting outcomes, and ultimately making faster, more informed decisions.

The video seamlessly takes viewers through real-world applications, showcasing the versatility of Fujitsu's government-grade technology in various demanding operational environments. The clean visuals, coupled with the futuristic music, create an immersive experience that leaves a lasting impression.

6. Deloitte Minimal Tech Explainer Video

Deloitte is a global consulting firm that offers digital banking solutions. This video is designed to promote the BankingSuite platform, highlighting how it can help banks evolve and thrive in the digital age.

Video Design - The video employs a minimalist design style, using text-based animation with a clean and simple aesthetic. The use of color gradients and subtle transitions creates a visually engaging Tech Overview Walkthrough video, emphasizing the key concepts of regulatory disruption, customer expectations, and competition.

The video's visual style emphasizes the importance of modern banking technology. The clear and concise animations create a professional and informative tone, while the use of bold text and varying colors highlights key points. The overall design is well-suited to the video's goal of introducing BankingSuite to a potential audience of banking professionals.

7. GoCardless

GoCardless is a company that helps businesses with their online payments. This video is designed to introduce a new product GoCardless Protect+, a fraud prevention solution.

Video Design - The video uses a minimalist design style and animated graphics to create an Animated Tech Teaser video that is both engaging and informative. The color palette is muted and sophisticated, consisting mainly of blues and grays, emphasizing the professional and sleek nature of the product. The video uses a combination of still images and animations, with a focus on geometric shapes and simple abstract concepts. This creates a sense of sophistication and helps to explain the complex concept of fraud prevention in a way that is easy for viewers to understand.

The video's narrative uses a metaphor of a storm to highlight the impact that fraud can have on businesses. The use of a minimalist design style and sophisticated graphics, including a dramatic sunset and an abstract storm image, allows the viewer to focus on the message rather than being distracted by excessive visual clutter. The imagery is simple yet powerful, immediately grabbing the viewer's attention and conveying the message of the video in an engaging way. The overall tone of the video is serious and professional, reflecting the seriousness of the issue of fraud. The visual style of the video is able to effectively communicate the objective of the video and drive the viewer towards the call to action.

8. district0x

district0x is a decentralized platform for creating and managing tokens. This video is designed to explain the Byzantine Generals Problem. This problem is an important concept for understanding the blockchain.

Video Design - This Tech Tutorial video uses a simple style to communicate the complex concepts. The use of animation helps bring the story to life and engage the viewer. The video also uses bold text to highlight key phrases and concepts. The graphics are clear and concise. This simple and effective design makes it easy for viewers to understand the core ideas.

The video uses a clear narrative and colorful animated graphics to engage viewers. The use of visuals makes it easy to understand the complex concept. The video employs a friendly tone. The style is clean and simple, which reflects the nature of the problem and its solution, and it effectively communicates the overall message.

9. Diligent

Diligent Community is a governance solution for public education boards. The video is designed to highlight how Diligent Community simplifies meeting and agenda management.

Video Design - This Animated Tech Presentation video utilizes a clear and engaging style. The use of simple visuals, like stacks of paper and a calendar, effectively depicts the challenges associated with traditional board management. The video emphasizes the frustration of manual processes by incorporating elements of chaos, such as a phone call notification, and a sticky note that says one more thing. The animation provides a humorous take on the stressful situations that board administrators often face. The animation style is fast-paced and the colors are vibrant and energetic.

The use of animation creates a lighthearted tone that effectively communicates the benefits of using Diligent Community. The video's narrative demonstrates how the product addresses specific pain points. The visual design uses relatable elements to illustrate these challenges, while simultaneously showcasing how Diligent Community provides a solution.

10. Wonolo 2D Software Explainer Video

Wonolo, which stands for work now locally, connects businesses with a pool of workers, making finding workers easy. The video is designed to introduce Wonolo and highlight its key features.

Video Design - The video uses a clear and simple design with bright colors and animated illustrations. It uses a Tech Product customer success Story video style. The overall design style is bright and playful, making the video engaging for its target audience. The video combines animated graphics with clear and concise copy, explaining the product's features and benefits.

The video style effectively communicates Wonolo's message of making staffing easy. The animation style is approachable and friendly, creating a positive tone, emphasizing Wonolo's commitment to simplifying the staffing process. The visual design of the video is able to successfully communicate the objective of the video, which is to introduce Wonolo and encourage businesses to learn more about the service.

11. Yggdrash

Yggdrash is a third generation blockchain protocol that addresses issues like scalability and utility. The video is designed to introduce Yggdrash and its unique structure.

Video Design - The video uses a minimalistic style with a clean and modern aesthetic, emphasizing Yggdrash's tech product teaser idea video. A digital tablet displays an animated graphical representation of the Yggdrash structure which is a stem chain and branch chains. The design is clear, concise, and engaging, using simple line drawings and a limited color palette.

The video effectively communicates the idea of Yggdrash's unique structure as a solution to blockchain limitations. The use of minimalist visuals with animated graphics reinforces Yggdrash's innovative approach and the tone of the video is professional and informative, leaving a lasting impression on viewers.

12. DefinedAI Animated Tech Explainer Video - Build brand awareness implicitly

DefinedAI is a company that helps businesses make better use of their data. The video is designed to introduce DefinedAI and the company's core offering, the data platform that helps train AI systems.

Video Design - The video uses a simple and clean design that emphasizes the concept of data as the fuel for AI. Animated graphics use bright, engaging colors and simple geometric shapes that are easy to understand and visually appealing. The visual style is reminiscent of a Product Explainer Training Idea video, where the focus is on clearly conveying information in a concise and engaging manner. The video uses a lighthearted and friendly tone, highlighting the company's ability to help businesses unlock the power of their data to create smarter AI.

The visual style is able to communicate the objective of the video. The use of simple graphics and clear animations makes the message easier to understand. The video's tone is friendly and informative, which helps to engage the viewer and build trust. The use of a simple, geometric design style emphasizes the concept of data as the fuel for AI. This design style is both engaging and informative, making the video effective at conveying its message.

13. PacketLight

PacketLight develops and manufactures DWDM and OTN equipment. This video is designed to showcase the product line and how it addresses the demand for high capacity optical network infrastructure.

Video Design - The video showcases PacketLight products using a Tech Walkthrough Presentation Idea video style. It features product images accompanied by animated visuals and text overlays. The video utilizes a blue background with white text and yellow highlights, giving a futuristic vibe. The graphics effectively explain the capabilities of the products and highlight specific features like ROADM, optical amplifiers, transponders, and muxponders.

The visual style of the video aligns with PacketLight's brand identity, which emphasizes the technical nature of the product. The concise presentation, combined with the dynamic visual elements, effectively communicates the video's objective, promoting the full optical layer transport solution that PacketLight provides. The video also highlights the company's network management software, making it clear that PacketLight's solutions are designed for easy deployment and management. The overall tone of the video is professional, and technical. The visual style adds to the professionalism of the presentation. The video provides valuable information about the PacketLight product and its key features, making it an engaging and informative Tech Walkthrough Presentation Idea video.

14. Apogee

Apogee is a company that provides document management services. The video is designed to introduce the concept of a Digital Mailroom, which is a secure scanning process that converts incoming paper mail into a PDF and delivers the mail to the intended recipient electronically.

Video Design - The video is designed in a clean, minimalist style that uses bright colors, flat illustrations, and simple animations. The use of a yellow envelope as a visual anchor throughout the video reinforces the message of mail digitization. This approach creates a Tech Demo Sample video that is easy to understand and visually engaging.

The visual design of the video effectively communicates the goal of introducing the concept of the Digital Mailroom. The clean, modern graphics and minimalist animation style convey a sense of professionalism and security, which are key elements of the Digital Mailroom service. The animated graphics, like the mail truck and the stack of mailbags, clearly demonstrate the process of receiving and handling mail. The video uses a conversational tone and a simple, easy-to-understand narrative that appeals to a broad audience.

15. Cubic

Cubic is a company focused on safety solutions. This video is designed to introduce GRIDSMART Protect, a safety solution for road users.

Video Design - This is an Animated 3D Product Explainer Sample video with clean, minimalist, graphic design style. The use of bold, black text against a bright yellow background makes the brand name, product name, and key features stand out. The animated graphics, featuring simple, line-drawn figures, emphasize the safety features of GRIDSMART Protect. The visual design of the product is clearly highlighted with focus on the features and benefits.

The video design effectively communicates the objective of the video by using simple visuals and animation to highlight the features of GRIDSMART Protect, a solution that ensures safety for vulnerable road users. The tone of the video is confident and reassuring, conveying that Cubic is a reliable and innovative company that prioritizes safety. The video design emphasizes the safety features of the product, making it engaging and accessible to the viewers.

16. Concur

Concur is a spend management solution, designed to automate and simplify business spending. The video is designed to highlight the benefits of using Concur for spend management.

Video Design - This tech product marketing sample video uses a simple yet effective design, incorporating bold colors and clear graphics to explain the product. It uses a visually appealing animation style. The color scheme is vibrant, using blue as the primary color, with yellow, green, and black accents. A simple, yet elegant font is used, in the design of the video to highlight the brand.

The video communicates its objective through a clear narrative, highlighting the issues associated with manual processes and the ease of use and efficiency of Concur. The video is designed to show how Concur can help business owners save time and money, using a clear and engaging style.

17. MEDHOST

MEDHOST's YourCare Continuum Suite is a comprehensive IT solution designed to assist healthcare providers in transitioning from episodic care to population health management. The video is designed to explain the benefits and features of the suite, highlighting its ability to enhance patient care through data-driven insights.

Video Design - This is an example of a well-crafted Animated Tech Commercial Example video. The video features 3D animated graphics, vibrant color palettes, and simple, clear animations. The visuals are clean, professional, and easy to understand, effectively communicating the complex nature of data-driven healthcare solutions. The graphics are visually appealing and engaging, making the video entertaining and informative at the same time. The focus on 3D animated graphics showcases the suite's ability to manage vast amounts of data and its seamless integration with existing IT systems.

The video's visual style aligns with its content. The overall tone is positive and optimistic, showcasing the suite's capabilities to empower healthcare providers and improve patient care. The video uses a consistent color scheme, predominantly blue and white, representing the brand's trustworthiness and reliability. The animations and graphics effectively explain the suite's functionality, making it easy for viewers to understand how it can be used to improve healthcare outcomes. The video successfully communicates MEDHOST's YourCare Continuum Suite's potential for improving healthcare by fostering a sense of trust, confidence, and innovation.

18. Superfluid

Superfluid is a free protocol for streaming ERC-20 tokens. The video is designed to explain how Superfluid can unlock new possibilities in web3 by enabling real-time, frictionless token transfers.

Video Design - The video is an Animated Explainer Tech Example video that uses bright colors, simple shapes, and dynamic animations to communicate Superfluid's core concepts. The graphics are clean and modern, creating a visually engaging and memorable experience. Abstract shapes, and bold color combinations highlight the key features of Superfluid.

The video's animated style, combined with its clear and concise narration, effectively conveys the benefits of Superfluid and its potential for web3 businesses and developers. By showing how frictionless, real-time payments can revolutionize applications like subscriptions, vesting, and payroll, the video establishes a positive and optimistic tone, conveying Superfluid's vision for a faster and more efficient future of financial transactions.

19. Google

Google Assistant is built with privacy in mind, and it is now easier to make privacy choices.

Video Design - This Tech Overview Example video has a simple and clean design with bright colors and bold lines, making it easy to understand the concept and information being presented. The video uses minimal text and focuses on colorful illustrations to engage the viewer. The animation style is fun and friendly, making it appealing to a wide audience.

The video effectively uses a visual style to communicate the objective of a guest mode feature. The video uses bright, vibrant colors and simple illustrations, creating a friendly tone. The narrative of the video uses simple language and focuses on showcasing the user experience, explaining the benefit of the feature.

20. Strata

Strata is a cybersecurity company, providing security solutions. This video is designed to introduce their flexible consumption model.

Video Design -
This is a Top Tech Demo Highlight video, using an isometric perspective for a clean and simple visual style. The video's graphic design uses a white cloud background and 3D icons to illustrate the concept of scalable security deployments. A simple animation follows a pointer as it moves around the cloud, adding clarity to the visuals and emphasizing the company's scalable solution.

The use of contrasting color palettes, such as red, grey, blue and orange, reinforces the point that the Strata security solution is different from conventional security offerings. This video leverages simple animation and bold graphics that help viewers clearly understand the benefits of Strata's flexible security solution. The video is able to communicate the objective of the video through the use of animation, graphic design, and the use of colorful, eye-catching icons, demonstrating the brand's unique approach to security.

21. MRI

MRI is a company that focuses on building software to connect communities. The video is designed to demonstrate the challenges businesses face with old, outdated technology and how MRI can help them transform.

Video Design -
The video has a clean, minimalist design with bright colors and a simple, cartoonish art style. This design makes the video fun, engaging, and easy to understand. 3D graphics with simplistic visuals, give a Top Launch Product Explainer video feel. This visual style effectively conveys the brand's goal to simplify processes and create a better experience.

The video uses a combination of still images and animated sequences to illustrate the story of frustration and inefficiency associated with legacy technology, but also highlighting the positive impact of MRI's solution. The playful tone of the video and its focus on the struggles of businesses create an engaging and relatable narrative. The video's visual style effectively drives home its message of simplification and improvement. It communicates that MRI's software is the solution to outdated, complicated processes and that it enables a brighter future for businesses.

22. 360Learning

360Learning is a Learning and Development platform, designed to help companies with their compliance training. This video is designed to showcase how 360Learning can take the dread out of compliance training.

Video Design -
The video starts with a minimalistic and futuristic style, incorporating animated graphics, to visually represent the subject, compliance training. The mouse icon, checkmark, and X mark are utilized to illustrate the concept of clicking through compliance training modules, highlighting the issue of learners only checking boxes instead of absorbing the information. This use of simple and bold graphics, combined with the animated elements, creates a very engaging and fun Top Tech platform tour video.

This video uses bold colors, minimal text, and modern animations to emphasize the importance of effective compliance training. The graphic style is simple and fun, emphasizing how 360Learning makes compliance training less painful. The video's lighthearted and upbeat tone helps convey that learning can be engaging, and the visual design reinforces the notion that compliance training can be fun and enjoyable, rather than a chore. The video highlights the negative consequences of ineffective training, such as accidents, injuries, and financial penalties, effectively communicating the need for an engaging and effective solution.

23. State Street

State Street Alpha is a platform for portfolio managers to optimize returns and mitigate risks in fast-changing markets. This video is designed to highlight the issues of fragmented data systems and the need for a single source of truth for investment decisions.

Video Design - The video uses a clean and simple animation style with bold colors and a minimalist design. The graphics are high quality and visually engaging. This Animated Tech product feature video leverages a modern visual style that is both professional and accessible. The use of simple lines and bold shapes creates a visually compelling experience that is easy to follow. A combination of static illustrations, and animation techniques is used. The video starts with a simple static illustration of a briefcase against a dark blue background, highlighting the need to maximize returns while mitigating risks. The animation style then shifts to illustrate the challenges faced by portfolio managers and the key benefits of State Street Alpha.

The clean animation and simplified visual design communicate the objective of the video effectively. The video uses a lighthearted and informative tone that is appropriate for the target audience of investment professionals. The video design also emphasizes the benefits of State Street Alpha, which provides a consolidated view of data and automates manual workflows, freeing portfolio managers to focus on investments.

24. BetterCloud

BetterCloud is a platform that helps companies manage their users and data across multiple cloud applications. This video is designed to demonstrate how BetterCloud and Okta can be used together to secure both user connections and user interactions.

Video Design -
This is an Animated Tech Demonstration video, showcasing various graphic elements such as different cloud apps, user avatars, and a connected network. The animated visuals are modern, playful and engaging. The use of color and simple lines creates a visually appealing video.

The video uses animation to make a complex topic, like user access and data security across different cloud apps, easier to understand. This visual style helps the audience visualize the benefits of using BetterCloud and Okta, and creates an approachable tone for the video. The video successfully connects the visual style with the video narrative, explaining the benefits of BetterCloud Okta integration in a clear and engaging way.

25. 1Password

1Password is a password manager solution that helps businesses secure their sign-in information. This video is designed to show how 1Password can integrate with various tools and providers, enhancing security and giving IT visibility into all sign-ins.

Video Design - This 1Password video utilizes clean and modern animation, using bright colors and bold typography. Simple shapes and icons help clearly illustrate how 1Password integrates. It makes it a Best Animated Tech Product video, visually showcasing the product's ease of use and integration.

The video's visual design clearly depicts the concept of integration, communicating the value proposition of 1Password in a simple and engaging manner. The animated elements, such as the icons and lines, smoothly connect 1Password with various systems like IDPs, SIEM, and developer tools. The video's tone is confident and reassuring, indicating that 1Password can be seamlessly integrated into any existing infrastructure, providing a robust security solution.

26. Conversica

Conversica is a company that provides digital assistants to revenue teams. The video is designed to introduce the brand and its solution.

Video Design - The video uses a modern and abstract design style with bright colors and geometric shapes. This style is typical of the Best Tech Product Overview video, and it effectively conveys the idea that Conversica is a cutting-edge and innovative company. The simplicity and cleanness of the design makes it easy to focus on the message of the video.

The visual design of the video effectively communicates the idea of Conversica's digital assistants. The movement of the colorful shapes and lines implies that Conversica helps businesses grow exponentially. The overall tone of the video is upbeat and optimistic, which is reflective of the benefits of the product.

27. e-Builder

e-Builder helps local government agencies navigate complex construction and infrastructure projects, with a focus on increasing transparency and control over capital planning. This video is designed to showcase how e-Builder Enterprise can improve project management and minimize costly delays and budget overruns.

Video Design - The video utilizes a clean and minimalist design style, with a focus on line illustrations and a muted color palette. This approach reflects a focus on data, analytics, and efficiency, making it an ideal Best Tech Platform Feature Introduction video. The simple icons and clean lines provide a clear and concise visual representation of the complex issues being addressed by e-Builder, without overwhelming the viewer with too much information. The animation style is subtle and unobtrusive, with graphics that are easily understood by a broad audience.

The video's visual design directly reinforces its objective of communicating the importance of transparency and control for local government infrastructure projects. The use of icons to represent various stakeholders and the visual representation of potential issues like budget overruns and delays create a sense of urgency and highlight the need for a solution like e-Builder. The video's tone is reassuring and confident, demonstrating e-Builder's commitment to helping agencies achieve their project goals.

28. SurveyMonkey

SurveyMonkey Anywhere is an app that allows users to collect data online or offline. This video is designed to demonstrate how SurveyMonkey Anywhere works and encourage users to use the app.

Video Design - The video showcases a simple but effective design style. Animated illustrations are used to convey the app's functionality, and the color palette is bright and inviting, making this an engaging Animated Tech Walkthrough Sample video. The use of simplified visuals helps viewers focus on the message of the video.

The visual design of the video effectively communicates the objectives of the video. By using simple visuals and animations, the video provides a clear understanding of how SurveyMonkey Anywhere can be used to collect data in any environment. The bright colors and simple graphics convey a tone of ease and efficiency. The video narrative clearly highlights the app's ability to collect data both online and offline. This emphasizes its versatility, and the ease with which users can navigate the app.

29. Rubrik

Rubrik provides cloud storage solutions that help businesses manage data while migrating to the cloud. This video is designed to showcase how Rubrik simplifies data protection, archival, and app migration.

Video Design - This Product Explainer feature animation video uses bright colors, simple icons, and engaging animation to explain Rubrik's key features. The clean, uncluttered design and minimalist style help to communicate the benefits of using Rubrik and make it easy to understand complex concepts. The color scheme is bright and modern, with a focus on blue and teal hues, reflecting the cloud and data storage themes.

The video effectively communicates the goal of driving cloud adoption by showcasing how Rubrik can help businesses manage data. The visual style is engaging and informative, ensuring that viewers understand how Rubrik can streamline their cloud journey. The overall tone is confident and positive, reflecting the solution's ability to deliver reliable, resilient, and cost-effective cloud storage solutions.

30. Amazon

This Amazon video is designed to help businesses understand their global expansion opportunities. It aims to explain the platform's data analysis tools that predict potential product sales in other markets.

Video Design - The video is a clean and simple Animated Tech How-To Example video. The use of minimalist graphics, flat colors, and bright yellow highlights, effectively communicates the video's message of clear data analysis and a simple approach to expanding globally. These elements make the video engaging for the target audience of sellers on the Amazon platform.

The video clearly explains the benefit of using Amazon's data analysis tools for global expansion. It uses a simple and direct approach, utilizing minimalist graphics, such as a magnifying glass and hourglass, that enhance the visual storytelling, making it easy to understand and visually appealing. The tone is positive and optimistic, highlighting the ease of understanding global market potential through Amazon's data insights. The video's visual design encourages the viewer to explore the provided link to learn more about the global expansion opportunities offered by Amazon.

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How to plan and optimize Tech Product Explainer Videos?

Emotional Resonance: "It's not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people's lives." - Donald Norman. Advids applied this principle for a gaming client. We infused their explainer video with humor and excitement, reflecting the joy of gameplay. This resonated with the target audience, boosting pre-orders by 25% and generating significant social media buzz.

Actionable: Evoke positive emotions to connect with your target audience.

Simplicity and Clarity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci (adapted by Shigeo Shingo). Advids used this approach for a healthcare client. We distilled complex medical information into a concise, easy-to-understand explainer video. This led to a 15% increase in patient inquiries and improved patient understanding of treatment options.

Actionable: Simplify complex information for clear and concise communication.

Storytelling for Engagement: "Stories are the most powerful way to put ideas into the world today." - Robert McKee (adapted by Ken Robinson). Advids leveraged storytelling for a cybersecurity client. We crafted a narrative around the dangers of data breaches and how the client's product offered protection. This resulted in a 20% increase in lead generation and improved brand trust.

Actionable: Use storytelling to engage viewers and build brand credibility.

Target Audience Focus: "Marketing is telling your story to the right people." - Sahil Sethi. Advids implemented this for an educational technology client. We tailored the explainer video's messaging and visuals to resonate with educators and students. This led to a 30% increase in demo requests and strengthened the client's position in the education market.

Actionable: Tailor messaging to resonate with your specific target audience.

Authenticity and Connection: "Stories connect us to what matters." - Kindra Hall. Advids applied this principle for a non-profit client. We created an explainer video that shared authentic stories of the people they served. This fostered emotional connection with viewers, resulting in a 45% increase in donations and greater awareness of the non-profit's mission.

Actionable: Build authentic connections by sharing relatable stories.

Why Advids for Tech Product Explainer Video?

At Advids, we specialize in crafting high-quality, original Tech Product Explainer Videos that drive exceptional results. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling animation. From startups to Fortune 500 companies, brands trust Advids to bring their tech products to life through engaging video content.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects across various industries, we possess a deep understanding of video effectiveness.
270+ Tech Product Explainer Videos Delivered: We've helped numerous tech companies explain complex products simply and engagingly, driving user understanding and adoption.
Trusted by Industry Leaders: Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer are just a few of the brands that rely on our expertise.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews speak to our talent, creativity, and unwavering commitment to client satisfaction.

The Advids Approach to Tech Product Explainer Videos:

Customized Solutions: We tailor each Tech Product Explainer Video to your specific needs, whether you require explainer videos, character animations, or other video formats.
Creative Storytelling: Our skilled animators and storytellers craft captivating narratives that resonate with your target audience and drive action.
Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impact.
Collaborative Process: From concept to completion, we work closely with you, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize clear communication, understanding your needs, target audience, and brand identity to create truly impactful videos.


Ready to unlock the potential of Tech Product Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Tech Product Explainer Video?

A tech Product Explainer video is a short, engaging video that clearly and concisely communicates the value proposition, features, and benefits of a technology product or service. These videos are designed to target potential customers who are unfamiliar with the product, providing them with a compelling overview. They often employ a combination of animation, live-action footage, screen recordings, and Voiceover narration to deliver the message in an easily digestible format.

Explainer videos are commonly used on websites, landing pages, and social media platforms to increase brand awareness, generate leads, drive sales, and educate customers about the product. They can also be used to simplify complex concepts, showcase product features, and Address Customer Pain points.

What do top Tech Product Explainer Videos have in common?

What makes Tech Product Explainer Video effective?

A thoughtfully designed Tech Product Explainer Video is a powerful tool for engaging viewers and effectively communicating your message. A well-crafted video is driven by a clear understanding of your target audience and their needs.

A comprehensive approach to creating effective Tech Product Explainer Videos involves a combination of strategies for capturing attention, simplifying information, and compelling viewers to take action. This includes using visuals that are both informative and engaging, crafting a compelling narrative that resonates with your audience, and incorporating a Clear Call to Action that guides viewers towards the desired outcome.

How long should your Tech Product Explainer Video be?

A thoughtfully crafted Tech Product Explainer Video is a powerful tool for engaging viewers and effectively communicating your message. The ideal length of your video will depend on the complexity of your product, the attention span of your target audience, and the specific goals you aim to achieve.

A strategic approach to determining the ideal length of your video involves considering the key elements of your message and the platform where it will be shared. For example, a short, concise video might be suitable for social media platforms, while a longer, more detailed video might be appropriate for your website or landing pages.

How to create Tech Product Explainer Videos?

A thoughtfully designed Tech Product Explainer Video is a powerful tool for engaging viewers and effectively communicating your message. The creation process involves a combination of strategic planning, creative execution, and technical expertise.

A comprehensive approach to creating effective Tech Product Explainer Videos involves a combination of strategies for capturing attention, simplifying information, and compelling viewers to take action. This includes using visuals that are both informative and engaging, crafting a compelling narrative that resonates with your audience, and incorporating a clear call to action that guides viewers towards the desired outcome.

Crafting Compelling Tech Explainer Videos

Creating a high-quality tech product explainer video requires a strategic approach that goes beyond simply showcasing features. It's about crafting a compelling narrative that resonates with your target audience and drives action.

• Go beyond basic demographics. Understand their pain points, motivations, and preferred communication styles. Conduct thorough research through surveys, interviews, and social media analysis to gain deep insights.
• Tailor your message and tone to resonate with their specific needs and interests. Speak their language and address their concerns directly.

• Establish clear goals for your video. Are you aiming to increase brand awareness, generate leads, drive sales, or educate your audience?
• Your objective will shape the entire video creation process, from scriptwriting to visual style and call to action.

• Choose a visual style that aligns with your brand identity and appeals to your target audience. Consider animation, live-action, or a combination of both.
• Ensure high-quality visuals, engaging animations, and a professional voiceover to create a memorable and impactful experience.

• Develop a story that captivates viewers from the start. Introduce a relatable problem, present your product as the solution, and showcase its benefits in a clear and concise manner.
• Use Storytelling techniques like humor, empathy, and suspense to keep viewers engaged and invested in the narrative.

• End your video with a clear and concise call to action. Guide viewers on the next steps, whether it's visiting your website, requesting a demo, or making a purchase.
• Make the call to action prominent and easy to follow, ensuring viewers know exactly what to do next.

Explainer Videos: Your Conversion Powerhouse

Strategically integrating a tech product explainer video into your marketing funnel can significantly enhance your ability to guide prospects through each stage, ultimately leading to higher conversion rates.

• Introduce your product and its core benefits to a wider audience. Spark initial interest and curiosity with short, Attention-Grabbing Videos on social media or through targeted ads.
• Example: A short, animated video on social media highlighting the main problem your product solves and its unique value proposition.

• Delve deeper into the product's features and demonstrate how it effectively addresses specific pain points. Use longer-form videos on your website or Landing Pages to provide detailed information and product demos.
• Example: A website video showcasing a product demo, highlighting key features and benefits, and addressing common customer questions.

• Build trust and credibility by showcasing customer testimonials, case studies, and positive reviews. Use videos to address any remaining objections and reinforce the value of your product.
• Example: A video featuring satisfied customers sharing their positive experiences with your product and the results they achieved.

• Include a clear and compelling call to action in your videos, guiding viewers to your website, a landing page, or any other desired destination. Make it easy for them to take the next step in the buying process.
• Example: A video ending with a prominent call to action button encouraging viewers to Request a Demo or Sign Up for a Free Trial.

Crafting Winning Explainer Videos

Crafting a winning strategy for tech product explainer videos involves a blend of best practices, strategic thinking, and a deep understanding of your target audience and their needs.

• Clearly articulate what you aim to achieve with your video. Is it increased brand awareness, lead generation, or driving sales?
• Your objectives will guide your video's content, style, and distribution strategy.

• Go beyond basic demographics. Understand your audience's psychographics, pain points, and aspirations.
• Use surveys, interviews, and website analytics to gather insights.
• Tailor your video's message and tone to resonate with their specific needs and interests.

• Craft a story that captivates viewers from the start.
• Introduce a relatable problem, position your product as the solution, and showcase its benefits in a clear and concise manner.
• Consider different narrative structures like the problem-solution approach or the hero's journey to Engage Viewers emotionally.

• Choose a visual style that aligns with your brand identity and appeals to your target audience.
• Consider animation, live-action, or a combination of both.
• Ensure high-quality visuals, engaging animations, and a professional voiceover to create a memorable experience.

• End your video with a clear and concise call to action.
• Guide viewers on the next steps, whether it's visiting your website, downloading a resource, or making a purchase.
• Make the call to action prominent and easy to follow, ensuring viewers know exactly what to do next.

• Select a Video Production team or platform that aligns with your budget, style preferences, and technical expertise.
• Consider their experience in creating explainer videos for your specific industry or target audience.

Unleash Your Product's Story: Video Styles

• Ideal for simplifying complex concepts, showcasing product features in an engaging manner, and captivating viewers with visually appealing storytelling.
• Effective for products with intricate functionalities or abstract concepts that are difficult to convey through live-action footage.
• Example: An animated video explaining the benefits of cloud computing using metaphors and visual analogies.

Live-Action Explainer Videos:

• Excel at showcasing real-world applications of your product, featuring human actors and relatable scenarios.
• Effective for products that have a tangible impact on people's lives or require a human touch to convey their value proposition.
• Example: A Live-Action Video featuring a customer sharing their positive experience using a fitness tracker to achieve their health goals.

Motion Graphics Explainer Videos:

• Combine animation and live-action elements to create dynamic and visually captivating videos.
• Effective for highlighting product features, explaining processes, and creating a memorable brand experience.
• Example: A video using motion graphics to illustrate the step-by-step process of using a project management software.

Whiteboard Explainer Videos:

• Offer a simple yet effective approach to explaining complex concepts in an engaging and easy-to-understand manner.
• Leverage hand-drawn illustrations and animations to break down complex information into digestible chunks.
• Example: A whiteboard video explaining the benefits of using a CRM system to manage customer relationships.

Screencast Explainer Videos:

• Perfect for demonstrating product functionality, providing step-by-step tutorials, and showcasing user interfaces.
• Effective for software products or online platforms where viewers can benefit from seeing the product in action.
• Example: A screencast video demonstrating how to use a specific feature of a graphic design software.

Choosing the Right Type:

• Consider your product's complexity, target audience, budget, and desired tone when choosing the most appropriate video type.
• Experiment with different styles to find what resonates best with your audience and achieves your marketing objectives.

B2B Video Strategies for Product Success

Tech product explainer videos can be a game-changer for B2B marketing, enabling you to educate prospects, build trust, and generate leads effectively.

Product Demonstrations:

• Showcase your product's features, functionalities, and benefits in a clear and concise manner. Use screen recordings, animations, and real-life scenarios to illustrate its capabilities.
• Example: A video demonstrating how a project management software streamlines workflows and improves team collaboration.

Case Studies:

• Highlight successful implementations of your product with real-world examples and compelling customer testimonials.
• Showcase quantifiable results and the positive impact your product has had on other businesses.
• Example: A video featuring a client discussing how your CRM software helped them increase sales and improve customer retention.

Thought Leadership:

• Position your company as an industry thought leader by creating videos that provide valuable insights, thought-provoking perspectives, and innovative solutions to industry challenges.
• Share your expertise and build credibility through webinars, interviews, and educational video content.
• Example: A video discussing the latest trends in cybersecurity and offering practical tips for businesses to protect their data.

Lead Generation:

• Leverage videos to capture valuable leads by offering premium content, such as webinars, ebooks, or white papers, in exchange for contact information.
• Use gated video content to attract qualified leads and nurture them through the sales funnel.
• Example: A video offering a free ebook on 10 Strategies to Improve Sales Productivity in exchange for viewers' email addresses.

Targeted Distribution:

• Share your videos on relevant B2B platforms like LinkedIn, industry-specific websites, and through targeted advertising campaigns.
• Tailor your video content and distribution strategy to reach your ideal customer profile.

Support Your Product Launch with Video

• Create comprehensive video tutorials that guide customers through the intricacies of using your product. Address common questions and provide step-by-step instructions.
• Use screen recordings with voiceover, animated tutorials, or a combination of both to cater to different learning styles.
• Example: A series of short videos demonstrating how to use specific features of a software application.

Onboarding Videos:

• Welcome new customers with engaging Onboarding videos that introduce them to your product, highlight its key features, and provide a seamless onboarding experience.
• Reduce customer churn and improve product adoption by providing clear and concise guidance from the start.
• Example: A welcome video that walks new users through the initial setup process and highlights the core functionalities of a mobile app.

FAQ Videos:

• Address frequently asked questions in a visually appealing and easily digestible video format. Provide clear and concise answers to common customer queries.
• Reduce the volume of support tickets and improve customer satisfaction by providing readily available solutions.
• Example: A video answering common questions about a product's pricing, features, and compatibility.

Troubleshooting Videos:

• Empower customers to resolve common issues independently by creating troubleshooting videos that provide step-by-step instructions, visual demonstrations, and helpful tips.
• Reduce support costs and improve customer self-sufficiency by providing readily accessible solutions to common problems.
• Example: A video demonstrating how to troubleshoot a common error message in a software application.

Knowledge Base Integration:

• Integrate your explainer videos into your knowledge base or help center, making it easy for customers to find the information they need quickly and efficiently.
• Improve the usability and effectiveness of your self-service support resources.

Engaging Your Audience with Explainer Videos

Tech product explainer videos, when crafted strategically, can significantly Boost Engagement with your target audience by delivering a compelling and informative experience.

• Craft a story that resonates with your audience's needs and interests. Understand their pain points, aspirations, and motivations.
• Use storytelling techniques like humor, empathy, and suspense to keep viewers engaged and invested in the narrative.

• Choose a visual style that aligns with your brand identity and captivates your target audience. Consider animation, motion graphics, or live-action footage.
• Ensure high-quality visuals, engaging animations, and a professional voiceover to create a memorable experience.

• Encourage viewers to take action after watching your video. Guide them to visit your website, download a resource, or engage with your brand on social media.
• Use strong verbs, create a sense of urgency, and offer incentives to motivate viewers to take the desired action.

• Incorporate Interactive Elements like quizzes, polls, or clickable hotspots to transform passive viewers into active participants.
• Boost engagement and information retention by providing opportunities for viewers to interact with your content.

• Make it easy for viewers to share your video on social media and other platforms. Include social sharing buttons and encourage viewers to spread the word.
• Increase your video's reach and visibility by leveraging the power of social sharing.

Hook Your Audience: Crafting Compelling Openings

In today's fast-paced digital landscape, capturing your audience's attention within the first few seconds is paramount. To create a tech product explainer video that effectively hooks viewers from the start, consider these strategies:

• Pose a thought-provoking question that piques curiosity and compels viewers to want to learn more.
• Example: Are you struggling to manage your remote team effectively? or Tired of dealing with slow website loading times?

• Start with a visually striking or unexpected scene that immediately grabs attention and sets the tone for the video.
• Example: A fast-paced montage of eye-catching visuals related to your product or industry.

• Introduce an Element of Surprise or an unexpected twist that disrupts expectations and keeps viewers engaged.
• Example: Start with a humorous or relatable scenario that takes an unexpected turn, leading into your product's introduction.

• Begin by presenting a relatable problem that your target audience faces, instantly establishing relevance and capturing their attention.
• Example: Show a frustrated user struggling with a common task or challenge that your product solves.

• Use impactful music and sound effects to create an engaging and immersive experience from the very beginning.
• Choose music that aligns with your brand's tone and the video's overall message.

Maximize Your Product Launch Video Impact

Tech product explainer videos can be seamlessly integrated into various touchpoints throughout your marketing strategy, maximizing their reach and impact.

Website:

• Embed videos strategically on your website, particularly on product pages, landing pages, and the homepage.
• Use them to showcase product features, explain complex concepts, and engage visitors, enhancing their browsing experience.
• Example: Embed a product Demo Video on a product page to provide a visual overview of its functionalities.

Landing Pages:

• Leverage videos on landing pages to capture leads, provide compelling product demos, and guide visitors towards conversion.
• A well-placed explainer video can significantly increase conversion rates by providing valuable information and building trust.
• Example: Use a video on a landing page to explain the benefits of signing up for a free trial of your software.

Social Media:

• Share your videos on social media platforms to expand your reach, increase brand awareness, and generate engagement.
• Tailor your videos to each platform's unique audience and format, optimizing for maximum impact.
• Example: Create short, Engaging Videos for TikTok and Instagram Reels, and longer, more Informative Videos for YouTube.

Email Marketing:

• Incorporate videos into your email marketing campaigns to boost engagement, provide valuable product tutorials, and drive click-through rates.
• A well-crafted video can make your emails stand out in crowded inboxes and encourage recipients to take action.
• Example: Include a short video in a welcome email to new subscribers, introducing your company and its products.

Paid Advertising:

• Utilize videos in your paid advertising campaigns to capture attention, showcase product benefits, and drive conversions.
• Videos can significantly improve ad performance by delivering your message more effectively and engagingly.
• Example: Use a short, attention-grabbing video in a YouTube ad campaign to promote your latest product launch.

Explainer Videos: Your Customer Journey Guide

Tech product explainer videos can be powerful tools for guiding prospects through the customer journey, providing valuable information, building trust, and nurturing them towards conversion at each stage.

Awareness Stage:

• Introduce your product and its core benefits to a wider audience. Keep the tone educational and engaging, highlighting the problem your product solves and its value proposition.
• Example: A short, animated video on social media explaining the benefits of using a password manager to protect online accounts.

Consideration Stage:

• Delve deeper into the product's features, functionalities, and benefits. Demonstrate how it addresses their specific pain points and provides solutions.
• Use Customer Testimonials and Case Studies to build credibility and demonstrate the product's effectiveness.
• Example: A website video showcasing a product demo, highlighting key features and benefits, and featuring testimonials from satisfied customers.

Decision Stage:

• Leverage social proof and address any remaining objections prospects might have. Showcase customer success stories, highlight positive reviews, and offer guarantees or risk-free trials.
• Example: A video featuring a case study of a company that successfully implemented your product and achieved significant results.

Action Stage:

• Provide a clear and compelling call to action, guiding viewers on the next steps. Make it easy for them to purchase, sign up, or contact your sales team.
• Example: A video ending with a prominent call to action button encouraging viewers to Buy Now or Request a Demo.

Case Study: HubSpot's "Inbound Marketing: Attract, Engage, Delight" Explainer Video

Objective: HubSpot, a leading inbound marketing platform, aimed to educate potential customers about the principles of inbound marketing and demonstrate the value of its platform in achieving marketing goals.

Strategy: HubSpot created an explainer video titled Inbound Marketing: Attract, Engage, Delight that explained the core concepts of inbound marketing and showcased how HubSpot's tools could help businesses implement a successful inbound strategy.

Execution: The video featured a simple and informative animation style, using clear visuals and concise language to explain complex marketing concepts. It highlighted HubSpot's key features, such as content creation tools, social media management, and email marketing automation.

Results: The Inbound Marketing: Attract, Engage, Delight explainer video achieved significant success:

• Increased Website Traffic: The video generated a 10% increase in website traffic to HubSpot's landing page dedicated to inbound marketing resources.
• Boosted Lead Generation: The video contributed to a 15% increase in lead generation through HubSpot's website forms and contact requests.
• Improved Brand Authority: The video established HubSpot as a thought leader in the field of inbound marketing, enhancing its credibility and reputation among potential customers.

Key Takeaways: HubSpot's explainer video demonstrates the power of using video to educate and engage potential customers. By breaking down complex concepts into digestible information and showcasing the value of its platform, HubSpot effectively attracted new leads and strengthened its brand authority.

Case Study: Mailchimp's "Email Marketing Made Easy" Explainer Video

Objective: Mailchimp, an email marketing platform, aimed to increase sign-ups for its free and paid plans by showcasing the ease of use and effectiveness of its platform for email marketing.

Strategy: Mailchimp created an explainer video titled Email Marketing Made Easy that demonstrated the simplicity of using Mailchimp to create and send professional-looking email campaigns.

Execution: The video featured a lighthearted and engaging animation style, using clear visuals and simple language to explain the process of creating and sending email campaigns. It highlighted Mailchimp's key features, such as drag-and-drop email builders, automation tools, and analytics dashboards.

Results: The Email Marketing Made Easy explainer video achieved significant success:

• Increased Sign-Ups: The video generated a 20% increase in sign-ups for Mailchimp's free and paid plans within the first month of its release.
• Boosted Email Engagement: The video contributed to a 15% increase in email open rates and click-through rates for Mailchimp users.
• Improved Brand Perception: The video established Mailchimp as a user-friendly and effective email marketing platform, enhancing its credibility and reputation among potential customers.

Key Takeaways: Mailchimp's explainer video demonstrates the power of using video to simplify complex processes and showcase the value of a platform. By highlighting the ease of use and effectiveness of Mailchimp, the video effectively attracted new users and improved brand perception.

Case Study: GoDaddy's "Small Business" Explainer Video Series

Objective:

GoDaddy, a web hosting and domain registration company, aimed to establish itself as a trusted partner for small businesses by showcasing its services and expertise.

Strategy:

GoDaddy created a series of explainer videos focusing on various aspects of running a small business, such as website creation, online marketing, and customer service. These videos were distributed through GoDaddy's website, social media channels, and email marketing campaigns.

Results:

The Explainer Video Series proved highly effective in driving organic reach and engagement.

• Website Traffic: GoDaddy saw a significant increase in website traffic from viewers who discovered the videos through organic search and social media.
• Lead Generation: The videos generated a substantial number of leads for GoDaddy, as viewers were encouraged to learn more about its services.

Key Takeaways:

GoDaddy's success highlights the power of explainer videos in establishing thought leadership and driving organic reach. By providing valuable information and insights to small businesses, GoDaddy was able to position itself as a trusted resource and generate significant leads.

How tech product explainer video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and strength of the tech product's unique selling points.
7.Technical Accuracy Determining the video's accuracy in representing the product's functionality and features.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, tech product explainer video examples 2024, n=13500 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.