20 Examples Of Animations To Improve Your B2B Communication

1. Unirac

Unirac's NXT UMOUNT system unfolds visually, presenting a clear picture of its innovative approach to solar installation. Through a sophisticated corporate animation video, viewers grasp how specialized components like the stronghold attachment protect roof integrity, a powerful detail often overlooked but crucial for homeowners.

The detailed animation further reveals smart integrated wire management, securing cables neatly against critters and elements. This, combined with the system's promise of a low profile design offering great curb appeal and a reliable 25-year warranty, demonstrates a product designed with both technical performance and homeowner concerns in mind, making it an inspiring example of clear communication.

2. Sigga B2B explainer video

Navigating the crowded landscape of enterprise solutions, this B2B explainer video for Sigga immediately addresses a common frustration: hearing empty promises. It strategically asks if you've heard it all before, pivoting to emphasize Sigga's foundation of integrity and proven industry expertise as their key differentiator.

The presentation effectively uses clear, impactful data points to showcase real-world results, detailing substantial cost savings and measurable operational efficiencies achieved by customers. These specific figures lend strong credibility to Sigga's claims about their mobile EAM software, moving beyond abstract benefits to demonstrate tangible value.

3. IDS Product explanation animation

Protecting family legacies becomes a seamless endeavor with VESTIO's Family Office Solution, designed specifically for family offices. It offers investment officers a powerful arsenal of tools to master asset management, navigate due diligence, and command comprehensive reporting across the investment landscape.

Going beyond mere mechanics, the platform cultivates client relationships through specialized, highly parameterizable modules that enable truly tailor-made outcomes. The intricate functionalities, from integrated risk management to compliance adherence, are detailed within this compelling product explanation animation, clearly articulating its value.

Ultimately, the software provides unified control and insightful views, anchoring sophisticated financial capability firmly around the core objectives and enduring values of the family it serves.

4. RIIFO Corporate animated video

Dispelling concerns about unseen plumbing infrastructure, RIIFO's video offers crucial transparency. By unveiling the precise engineering of their multilayer pipe system and manifold distribution through sharp animation, it solidifies confidence in a reliably leak-free foundation vital for enduring comfort and absolute peace of mind.

This corporate animated video excels at visualizing hidden quality. Detailed views of pipe layers, robust metal fittings, and the innovative pre-embedded layout underscore a commitment to technical excellence, ensuring stable water outflow and simplifying construction. It stands out as an inspiring example of clear technical communication.

5. MerchantE Corporate animated video

Freeing businesses from the drag of slow-paying invoices, Invoice Link for NetSuite offers a path to quicker cash flow and operational ease. It tackles the frustration of manual accounts receivable head-on, presenting a streamlined, integrated alternative within NetSuite.

This corporate animated video excels at translating a critical business need into a clear, actionable solution. By demonstrating the simple steps and highlighting the direct impact on reducing follow-up time and improving turnover, it powerfully conveys the solution's value and inspires confidence in its straightforward implementation.

6. NuVasive Business animation video

Through a detailed business animation video, NuVasive unveils their ACP plate system, setting a new standard in spinal fixation. The visual precision brilliantly illustrates its market-leading thinness, a critical detail enabled by advanced materials science, along with designs optimized for every anatomical level. This clarity fosters surgical confidence.

Practical features like the integrated locking cover are demonstrated, offering clear tactile confirmation and a remarkably smooth profile. Variable screw options further highlight the system's versatility, presenting a compelling case for surgeons seeking innovative, adaptable solutions.

7. Cisco Duo Corporate animation video

Empowering Managed Service Providers to expand their security portfolio becomes accessible. This video articulates how Cisco Duo offers more than just multi-factor authentication, presenting a broader trusted access solution that integrates smoothly into existing tech stacks. The clever use of simple animation effectively conveys this comprehensive approach.

As demonstrated in this effective corporate animation video, the focus is on making the partnership effortless for MSPs. With features like a pay-as-you-go model, no minimums, and a single management console, adding robust security and achieving faster gains for your business is simplified. Its a compelling example of clear, targeted communication.

8. Shiftgig Animated marketing video

Meeting the logistical puzzle of filling dynamic business needs, whether for a retail rush or a stadium event, finds vivid clarity. The way this animated marketing video visualizes instantly populating requirements, almost like fitting pieces into place, offers a powerful insight into the platform's fluid capability.

Connecting fluctuating demands to a pool of reliable, ready-to-work specialists happens seamlessly. Shiftgig uses sophisticated data science to precisely match businesses and workers in real-time. This fosters a mutually beneficial exchange, delivering powerful agility for businesses and valuable flexibility and choice for workers.

9. Radix Animated sales video

Stepping into a new financial architecture, a captivating journey unfolds, highlighting the inefficiencies of current systems. This animated sales video uses clean, dynamic motion to elegantly contrast complexity with the streamlined potential of decentralized finance, setting the stage for a foundational shift.

Radix emerges as the essential purpose-built layer one protocol for this new era. It visually demonstrates enabling crucial pillars for DeFi growth, empowering users and developers with enhanced access, seamless liquidity, and broadened choice across assets. The clear, dynamic visuals, transitioning from chaotic complexity to structured connection, powerfully convey the pivotal role of this protocol. It isn't built on existing ideas; it is designed specifically to fuel the composable future of finance, inspiring builders and users alike.

10. Fujitsu Product explanation animation

Witnessing the potential to shape urban outcomes before they unfold feels truly insightful. This product explanation animation unveils the Fujitsu Social Digital Twin, a platform seamlessly connecting disparate city data like transport flows, public events, and economic indicators. It powerfully demonstrates the ability to virtually model policy impacts and anticipate consequences.

Beyond basic data layering, the tool incorporates human and social dynamics, enabling planners to digitally join up all the critical dots for a holistic view. This fuels genuinely informed decision-making and coordinated actions, ultimately fostering positive societal change and showcasing Fujitsu's human-centric digital thinking approach. This video serves as an inspiring example for visualising complex system benefits.

11. EY Animated marketing video

Facing a world where disruption intensifies and sector boundaries blur, understanding today's interconnected landscape is critical. This animated marketing video effectively visualizes this challenge, posing strategic questions businesses must answer to survive and thrive in an ecosystem-driven reality. It sets a powerful stage for complex insights.

Enter EY Embryonic, presented as a cloud platform designed to illuminate these intricate networks. It offers unique foresight by bringing ecosystems to life, combining data with deep knowledge to reveal hidden threats, opportunities, and crucial connections for strategic decision-making, helping truly plan the future.

12. CardioMD Technology explanation video

Managing patient monitoring efficiently is a core challenge for physicians, often juggling unreliable manual logs or overwhelming streams from connected devices. This critical need for clarity is directly addressed in this technology explanation video for CardioMD, which pinpoints the dilemma: too little data, or too much unsorted information hindering proactive care.

The platform offers a compelling answer with its intuitive dashboard, acting as an intelligent command center. It transforms scattered data into prioritized, actionable insights, prominently highlighting patients needing attention. This allows focusing valuable time on critical cases, enhancing care quality, boosting practice efficiency, and leveraging remote monitoring for patient outcomes.

13. Digital Marketing Institute SaaS animation video

Charting a course in modern education involves navigating a complex, evolving terrain. Through a clever saas animation video, Digital Marketing Institute vividly depicts this challenge, showing institutions facing numerous intersecting paths and opportunities within the competitive digital sphere.

The animation masterfully transitions to illustrating how their partnership provides essential guidance. It emphasizes tapping into industry expert knowledge and relevant curriculum, translating market complexities into a streamlined journey towards growth and impactful digital certification offerings.

This visually engaging narrative conveys that aligning with Digital Marketing Institute simplifies overcoming obstacles, promising a clearer path leading to revitalized portfolios, increased enrollments, and ultimately, empowering successful career transformations for students.

14. Azure Boost SaaS animation video

Launching performance and security to new heights, Azure Boost represents a breakthrough from Microsoft Azure. This insightful saas animation video brilliantly illustrates how offloading virtualization processes to dedicated hardware unleashes host potential, giving customers more resources to drive their own innovation rather than managing infrastructure overhead.

This architectural leap propels network and storage performance, essential for demanding big data and financial workloads. Enhanced logical isolation significantly bolsters security, fostering deeper cloud trust. Furthermore, direct hardware updates dramatically slash downtime, ensuring greater business agility and continuous operation, showcasing a compelling vision for cloud evolution.

15. FinGo Corporate animation video

Unlock your world with identity authentication rooted uniquely in you. This corporate animation video unveils a future where reliance on cards or devices fades, paving the way for a seamless experience across places and businesses. The message centers on personal freedom and connection, presented with clear, engaging visuals.

The innovation lies in using your unique vein pattern, a secure internal biometric. The video beautifully communicates this advanced concept and its implications: smoother access, discounts, and a world free of traditional barriers. It stands as an inspiring example of how animation clarifies complex solutions for broad understanding.

16. KBR Animated sales video

Navigating KBR's digital frontier reveals a compelling synthesis of abstract power and real-world application. This dynamic animated sales video showcases how advanced digital capabilities, from data fusion to AI, underpin mission-critical solutions across diverse domains like defense and space. It effectively visualizes complex technological integration.

The video powerfully conveys KBR's expertise in delivering outcomes in challenging environments. By highlighting simulations, autonomous systems, and remote operations, it demonstrates their role in predicting outcomes, reducing risk, and ensuring safety where it matters most. This perspective offers viewers valuable insight into KBR's forward vision.

17. Lenze B2B explainer video

Engineering synergy for tomorrow's systems unfolds with the Sensorless Motor Drive System IE5 IE7. As a strong example of a B2B explainer video, it visually dissects this innovative solution, showing how detailed 3D animation effectively conveys concepts like leading energy efficiency and high speed accuracy.

What resonates deeply is the system's practical impact, illustrated by its seamless integration across diverse applications, from intralogistics to consumer goods. Highlighting capabilities like 300% overload capacity and regenerative energy clearly articulates its reliable, future-proof value, offering a compelling blueprint for impactful video communication.

18. Flowserve Technology explanation video

Maintaining consistent plant production faces constant pressure from unforeseen equipment vulnerabilities and rising costs. This technology explanation video powerfully illustrates how proactive insights offer a vital solution.

Flowserve presents Red Raven, an advanced system providing condition monitoring and predictive analytics specifically for valves. It uniquely enables anticipating failures before they happen, significantly boosting reliability and reducing unplanned downtime across distributed facilities. Its wide compatibility with existing infrastructure and expert support demonstrates a clear path to improved efficiency, sustainability, and lower operational expenditures. The video effectively articulates this transformative potential, inspiring actionable insights.

19. Tripwire Animated marketing video

Witnessing the complexity of interconnected IT and OT systems, this animated marketing video compellingly illustrates the modern security challenge. The visual narrative captures the potential chaos of an expanding network, highlighting risks like costly downtime and data breaches that stem from misconfigurations or attacks on vulnerable assets.

A truly insightful approach emerges as Tripwire is introduced, offering a path through this complexity. Their solutions provide crucial visibility, pulling together data from diverse devices to pinpoint threats and unauthorized changes across environments. This integrated view empowers teams to efficiently manage risks, enhancing resilience.

Tripwire helps organizations strengthen their security posture, achieve compliance, and reduce disruptions by simplifying the management of these critical assets. It offers a central provider for a unified security view, making it an inspiring example of clear communication for a technical solution.

20. Venmonitor Technology explanation video

Gaining clarity on vendor risk becomes straightforward with Point-in-Time. Understanding third-party exposures quickly is essential, and this technology explanation video introduces a solution centralizing external risk intelligence for rapid assessment of potential or existing suppliers. It offers a streamlined, visual view across diverse risk domains like cybersecurity, privacy, and business health, enabling users to quickly pinpoint areas needing attention.

The visual presentation of data, utilizing color-coded ratings and scores, translates complex information into immediately actionable insights, significantly reducing time and cost compared to manual screening. This empowers users to make better data-driven decisions efficiently during pre-contract phases or ongoing evaluation cycles.

A key strength lies in its operational flexibility; Point-in-Time does not necessitate subscriptions to external data providers. This allows organizations to select the precise intelligence required directly within the platform, providing a uniquely adaptable framework that simplifies the process of comparing vendors and managing due diligence consistently.

21. Baillie Gifford Corporate animated video

Charting a course through a century of profound change, Baillie Gifford reveals its enduring investment focus. This visually rich corporate animated video transitions from the early automotive age to futuristic technology, showcasing how their search for long-term growth opportunities evolves across eras.

Their approach isn't tied to market fluctuations but to identifying companies poised for significant impact, preferring the insight of entrepreneurs and academics over typical financial commentary. The firm's multi-generational private partnership, with unlimited liability, solidifies their commitment as actual investors whose interests remain deeply aligned with clients over time.

22. Versa Product explanation animation

Managing the unpredictable rhythm of scaling operations often feels like navigating a storm. This video immediately connects with that experience, portraying the challenge of complexity before unveiling a powerful solution designed for clarity.

Versa Cloud ERP emerges as the calming core, a comprehensive system built to transform business chaos into streamlined growth. The product explanation animation is a masterstroke in communication, artfully simplifying a broad suite of integrated functions into a digestible visual. This technique clearly demonstrates how capabilities spanning accounting, inventory, and customer management work together seamlessly.

The video makes a strong case for its single solution approach. It shows how integrated tools equip businesses not just to manage daily tasks but to accelerate their growth trajectory, providing valuable inspiration on how to visually articulate the benefits of connected systems in video.

23. Avantor Business animation video

Protecting vital research materials requires specialized expertise, a focus Avantors video captures through clean, purposeful animation. It effectively translates the complexity of cryogenic storage and cold chain logistics into understandable visual steps, showcasing a unique network dedicated to preserving irreplaceable assets with precision and care.

This business animation video conveys a deep commitment, not merely storing but actively safeguarding sensitive materials over decades. The simple yet powerful declaration about never having failed to return an asset resonates strongly, building immense trust and presenting their meticulous approach as an inspiring model for critical service communication.

24. IXL Corporate animated video

Gaining a precise view into student learning is no longer a challenge. This online platform transforms education by providing educators with a real-time diagnostic, delivering unique insight into student knowledge gaps and readiness. IXL empowers over a million teachers in K-12 to maximize academic growth with immediate, actionable data.

The comprehensive system seamlessly integrates thousands of instructional resources, robust analytics, and a state-of-the-art assessment suite. These components work together to quickly uncover hidden learning obstacles and equip students with tools for self-remediation. This corporate animated video effectively showcases how this integrated approach provides daily support for teachers and enables administrators to lead school-wide improvement.

25. Ericsson Animated sales video

Witnessing the future of network infrastructure feels tangible in this animated sales video for Ericsson. It immediately presents sleek, modern animation unveiling next-generation antennas designed for high-performing, energy-efficient networks, promising faster, more reliable connectivity. Claims of superior uplink throughput and less interference directly address crucial operational demands.

The video compellingly presents a forward-looking vision of sustainability with up to 50% reduced embodied carbon, a critical factor for tomorrow's infrastructure. It also promises TCO savings via efficient deployment, grounding its innovation in the resilient new honeycomb structure, suggesting inherent stability and efficiency. This clear, benefit-driven approach inspires by showing complex tech communicated simply.

26. CK Energy B2B explainer video

Revealing the intricate mechanics of a critical component, this B2B video illuminates the process of activating the MORGRIP MORSMART connector. The use of detailed 3D animation cuts through complexity, showing exactly how this essential subsea solution functions, making a highly technical procedure remarkably clear.

The demonstration precisely shows the installation of hydraulic tensioners, compressing internal parts, and ultimately setting collets and dual seals. This visual explanation goes beyond instruction, inspiring genuine confidence in the product's robust engineering and the security of the resulting connection.

Such clear, step-by-step visual storytelling serves as an excellent example of a B2B explainer video, offering valuable lessons for effectively communicating complex technical value to a professional audience.

27. GreyOrange Business animation video

Witnessing how complex logistics operations become seamlessly coordinated feels powerful. This dynamic video expertly bridges the gap between intelligent software and bustling physical execution, presenting GreyMatter as the brain orchestrating diverse robotic agents.

This compelling business animation video masterfully blends intricate animated facility layouts with convincing real-world warehouse footage. It vividly illustrates how GreyMatter drives results for vast warehouses and global supply chains, inspiring others crafting similar technical communication.

28. Crowdz Business animation video

Breaking free from the stranglehold of slow-paying invoices is a critical challenge for growth. This business animation video expertly conveys the financial burden of delayed payments, powerfully illustrating the crushing weight of paper stacks and the anxious wait times stretching for months, stifling operational freedom while work is already done.

Crowdz offers a stark, compelling contrast, showing how transforming invoices into immediate capital through an accessible marketplace provides clear relief. This shift from uncertainty to swift funding empowers businesses to instantly fuel payroll, secure inventory, and seize new opportunities, unlocking vital cash flow to drive proactive business expansion.

29. Rock Robotic SaaS animation video

Achieving unparalleled spatial insight from ground to sky, the R3 PRO LiDAR system transforms environmental mapping with its cutting-edge precision. This innovative tool captures high-fidelity 3D data and integrates a detachable camera, providing extraordinary detail and versatility for professionals requiring comprehensive environmental understanding.

Weighing only 1.2 kilograms, its portability ensures effortless deployment. Seamless integration with platforms like DJI drones and optimization for ground scanning workflows like ROCK SLAM create an efficient ecosystem. The Rock Pilot app unifies mission planning and real-time data, streamlining operations from capture to analysis, much like a clear saas animation video simplifies intricate processes, making complex data accessible and actionable.

30. LDS Underwriting Workbench B2B explainer video

Wrestling with complex life insurance data traditionally bogs down underwriting, creating time and resource drains. This effective B2B explainer video opens by portraying this cumbersome process, setting a clear problem statement that resonates with the target audience facing intricate information flows.

The LDS Underwriting Workbench uniquely addresses this by acting as an intelligent hub. Utilizing GenAI and machine learning, the platform visually demonstrates its power to unify diverse data sources. This central intelligence transforms scattered details into a predictive, coherent overview, drastically cutting manual effort.

It highlights how detecting inconsistencies improves accuracy. The video's strength lies in simplifying this sophisticated process through potent visuals, offering a compelling example for communicating complex technical solutions and inspiring confidence in viewers seeking efficiency gains.

Quantifying Animation's Value: Measuring B2B Video ROI

Measuring the true value delivered by a B2B animation video extends far beyond simple view counts. Businesses seeking tangible return on investment understand success means linking animated content directly to measurable outcomes. They look beyond vanity metrics, focusing instead on performance indicators that reflect impact on sales, customer behavior, and operational efficiency. Quantifying animation's contribution provides clear evidence of its strategic importance in the marketing and sales toolkit. It helps teams understand what resonates and where investments yield the best results.

Effective ROI measurement considers how animation moves viewers through the buyer journey or improves internal processes. They track specific actions viewers take after watching. This granular approach reveals which videos are truly driving business objectives, not just capturing attention. It allows for data-driven optimization, refining future animated assets for greater effectiveness.

Why Advids for B2B animation video?

At Advids, we create high-quality, original B2B animation videos designed to deliver exceptional results and achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

Transforming Ideas into Engaging Animated Experiences:

Customized B2B Animation Video Solutions: From explainer videos to character animations, we tailor each project to reflect your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.

Expertise and Client Satisfaction:

12+ Years of Proven Success: With over 3400 successful projects, we possess a deep understanding of effective B2B animation.
Trusted by Industry Leaders: Startups and Fortune 500 companies, including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, trust our expertise.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews highlight our talent, creativity, and commitment to client satisfaction.

Cutting-Edge Technology and Strategic Communication:

Cutting-Edge B2B Animation Video Technology: We utilize industry-leading software and techniques for visually stunning videos with lasting impact.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful B2B animation.
[Pick a number between 185 and 470] Successful B2B Animation Projects: We've helped numerous B2B clients achieve their marketing goals through engaging animated content.


Ready to unlock the potential of B2B animation video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a B2B animation video?

A B2B animation video is a type of video that uses animation to explain complex concepts, products, or services to a business audience. These videos are often used to educate, inform, and persuade potential customers or clients.

B2B animation videos can be used for a variety of purposes, such as product demos, explainer videos, training videos, and marketing campaigns. They can be used to introduce new products or services, explain complex technical concepts, or simply to make a brand more memorable.

What do top B2B animation videos have in common?

Mastering B2B animation video creation requires a strategic approach focusing on key elements for maximum impact.

Ideal Customer Profile - Precisely define your target audience for laser-focused messaging. Best practice: Use detailed buyer personas.

• Unique Selling Proposition - Craft a concise value proposition that immediately grabs attention. Best practice: Focus on a single, powerful benefit.
• Challenge and Solution - Visually demonstrate the problem and your solution's impact. Best practice: Use relatable scenarios.
• Core Features & Benefits - Showcase features that directly address customer needs. Best practice: Prioritize features with high ROI.
• Metrics and Results - Quantify success with data-driven visuals. Best practice: Use charts and graphs to illustrate impact.
• Visual Design - Employ a sophisticated, professional design that reflects quality. Best practice: Maintain brand consistency.
• Storytelling Approach - Develop a narrative that builds emotional connection. Best practice: Use relatable characters and scenarios.
• Call to Action - Guide viewers towards a specific, measurable action. Best practice: Make it clear, concise, and easy to follow.
• Brand Consistency - Maintain a consistent brand voice and visual identity. Best practice: Use brand guidelines as a reference.
• Production Workflow - Employ a well-defined process for efficient production. Best practice: Use project management tools.

What makes B2B animation video effective?

A meticulously planned narrative is crucial. They visually represent complex data, processes, or workflows, aligning with the target audiences professional context and visual preferences. The narrative must clearly define the problem, then seamlessly transition to a compelling presentation of the solution. A strong narrative arc, with a beginning, middle, and end, keeps viewers engaged and invested in the solution. They quantify the value proposition and demonstrate clear ROI through compelling visuals. Data visualization should be intuitive and easily digestible, using charts, graphs, and other visual aids to support key insights.

The video incorporates a clear, concise CTA that directly supports the videos objective. It employs an animation style and tone that authentically reflects the brand and resonates with the target audiences professional sensibilities. Maintain consistent branding throughout the video, from color palettes and fonts to character design and overall aesthetic. The message is both concise and memorable, leaving a lasting impression.

A meticulously crafted script is the foundation of an effective B2B animation video, ensuring a clear and compelling narrative.

How long should your B2B animation video be?

Optimize B2B animation video length for maximum impact by aligning video type, use case, and funnel stage.

Pre-production Considerations for Determining Video Length:

• What's the core message for the explainer video?
• Who is the ideal viewer for this animation?
• How many key features need showcasing?
• What style best suits the product demo?
• Which platform dictates video length?
• Does the motion graphic need data visualization?
• What's the animation's intended impact?

B2B animation video length guide

How to create B2B animation videos?

Mastering B2B animation video production requires a strategic approach, focusing on clear messaging and audience engagement from initial concept to final delivery.,,This ensures your video not only showcases your product but also resonates deeply with your target audience, driving meaningful results.

• Craft core message - A clear, concise message cuts through the noise and delivers a powerful impact.
• Storyboard creation - A detailed storyboard ensures a cohesive narrative and prevents costly revisions.
• Style selection - The right style enhances brand identity and creates a memorable viewing experience.
• voiceover casting - A professional voice adds credibility and elevates the overall production quality.
• Script refinement - A well-crafted script ensures clarity, engagement, and effective communication of value.
• Animation process - High-quality animation brings your message to life, showcasing your product's capabilities.
• Voice recording - Professional voiceover enhances clarity and adds emotional depth to your message.
• Sound design - Strategic sound design complements the visuals, creating a more immersive and engaging experience.
• Video editing - Precise editing ensures a smooth, engaging flow, maximizing viewer retention and understanding.
• Final rendering - High-resolution rendering ensures your video looks its best across all platforms and devices.
• Platform optimization - Optimization ensures your video is easily accessible and performs well on various platforms.

How to write a script for a B2B animation video

Creating a captivating script is the foundation of any successful B2B animation video. It's more than just words; it's the blueprint for bringing your message to life, engaging your audience, and driving results. Looking for inspiration? Explore B2B animation video production examples to see how other companies effectively communicate their message.

A well-crafted script ensures your video resonates with your target audience, turning viewers into customers. Let's explore how we can achieve this.

• Know Your Audience: Before writing a single word, understand your audience's needs, pain points, and motivations. A script tailored to their specific challenges will resonate far more effectively.
• Tell a Story: Even in B2B, storytelling is powerful. Corporate animation video showcases often utilize compelling narratives to connect with their audience. craft a story that highlights the problem your product or service solves.
• Show, Don't Just Tell: Think visually. How can animation enhance your narrative? For manufacturers, B2B animation video examples for manufacturing can provide valuable insights into showcasing complex processes.
• Sound Natural: Write for the ear, not the eye. Your script should sound like a natural conversation, not a stiff corporate presentation. Read it aloud to ensure a smooth, engaging flow.

Remember, a compelling script is the heart of a successful B2B animation video. It's the foundation upon which we build engagement, understanding, and ultimately, conversions.

The importance of a strong call to action in B2B animation

Let's talk about calls to action (CTAs)—the bridge between engaging content and tangible results. We've covered a lot about creating compelling B2B animation, but without a strong CTA, our efforts might not translate into conversions. Think of your video as a captivating story, and the CTA as the satisfying resolution that prompts action.

We've seen how high-quality B2B animation video examples use CTAs effectively. Now, let's explore how we can create CTAs that resonate with our audience and drive the desired outcomes. For SaaS companies, a strong CTA might be "Start Your Free Trial Today." Check out these B2B animation video examples for SaaS to see how they've implemented effective CTAs.

• Clarity is paramount. Before crafting your CTA, define your objective. Do you want viewers to download a resource, request a demo, or visit your website? A clear goal shapes a focused CTA.
• Tailor your CTA to the buyer's journey. An awareness-stage video might encourage viewers to "Learn More," while a decision-stage video could prompt them to "Request a Demo." Animated marketing videos for businesses often use CTAs like "Get a Free Quote."
• Make it pop! Use contrasting colors, clear fonts, and strategic placement to ensure your CTA stands out. Think visual hierarchy—guide the viewer's eye towards the desired action.
• Incentivize action. Offer a limited-time discount, exclusive content, or a free consultation to sweeten the deal and encourage immediate engagement. company explainer videos often excel at this, offering valuable resources in exchange for contact information.

A compelling CTA isn't just an afterthought; it's an integral part of your video's narrative. By following these tips, we can create CTAs that convert viewers into customers, maximizing the impact of our B2B animation efforts.

Creating a compelling narrative for your B2B animation

Crafting a compelling narrative is the key to transforming your B2B animation video from a simple product overview into a captivating story. We've covered the technical aspects, now let's focus on breathing life into your message. Remember, even in the B2B world, emotions drive decisions. By connecting with your audience on a personal level, you can create a lasting impact and drive meaningful results. Think of your video as a mini-movie, with a beginning, middle, and end. What journey do you want to take your viewers on?

Let's explore some key strategies to elevate your B2B animation narrative:

• Understand Your Audience: Before putting pen to paper (or pixels to screen), delve deep into your audience's world. What are their daily struggles? What are their aspirations? By understanding their needs and motivations, you can tailor your message to resonate deeply. For example, if you're targeting C-suite executives, focus on high-level strategic benefits. If you're speaking to technical specialists, delve into the specifics of how your product solves their unique challenges.

• Show, Don't Just Tell: Animation is a visual medium. Leverage this power to showcase your product in action. Instead of simply listing features, demonstrate how they work and the positive impact they have. B2B product animation video examples can provide inspiration for effectively showcasing your product's capabilities.

• Craft a Relatable Story: Even in the corporate world, stories connect us. Weave a narrative that resonates with your target audience. Present a relatable challenge, introduce your product as the solution, and showcase the positive outcomes. B2B marketing animation video examples often utilize this approach to great effect. Remember, a compelling story can transform a simple product demo into a memorable experience.

• Professional animation for B2B: Investing in professional animation elevates your brand image and ensures a polished, high-quality final product. A professional touch adds credibility and reinforces your message, making a lasting impression on your target audience.

By following these strategies, you can transform your B2B animation video into a powerful tool for engagement and conversion. Remember, a compelling narrative is the heart of any successful video.

Optimizing your B2B animation for different platforms

Having explored the essentials of B2B animation creation, let's now turn our attention to optimizing these videos for different platforms. Distributing your video across various channels is key, but a one-size-fits-all approach won't cut it. Each platform has its own unique audience, preferences, and technical specifications. Think about it – a snappy, visually-driven video might thrive on Instagram, while a detailed product demo could be more effective on YouTube.

To ensure your message resonates, we need to tailor our approach. Consider creating platform-specific versions of your video, adjusting aspects like length, aspect ratio, and even the call to action. Remember those B2B explainer video animation examples we discussed? They're a great starting point for understanding how to tailor content for different audiences.

• Aspect ratio: Square videos often perform better on social media feeds, while widescreen is ideal for YouTube. Optimize for mobile viewing, as many viewers access content on their smartphones.
• Captions and subtitles: Essential for accessibility and engagement, especially on platforms where sound is often off.
• Platform-specific content: A LinkedIn audience might respond differently than a TikTok audience. Tailor your message accordingly. For B2B animation video examples for technology, LinkedIn is a prime platform for showcasing expertise.
• Calls to action: Guide viewers towards the desired action, whether it's visiting your website, downloading a resource, or requesting a demo. Business explainer animation videos often benefit from a clear, concise call to action.

Product animation for businesses can be highly effective on your website or landing pages, driving conversions and showcasing your offerings in detail. By optimizing your B2B animation for each platform, we can maximize reach, engagement, and ultimately, results. Remember, a targeted approach is key to connecting with your audience and achieving your marketing goals.

Using animation to build brand awareness for your B2B company

Let's dive into how animation can transform your B2B brand awareness strategy. We've seen the technical aspects, but now let's explore the creative magic. Animation isn't just about moving pictures; it's about capturing hearts and minds. Think of it as your brand's secret weapon, turning complex ideas into engaging stories that resonate with your audience.

Remember, even in the B2B world, emotions drive decisions. By crafting a compelling narrative, we can connect with our audience on a personal level, building brand loyalty and driving meaningful results. Looking for inspiration? Check out these best B2B animation video examples to see how leading companies are using animation to boost brand awareness.

• Craft a story that resonates with your target audience. What are their pain points? What are their aspirations? By understanding their needs, we can tailor our message to create a genuine connection.
• Showcase your unique selling proposition visually. Don't just tell your audience what makes you special – show them! Animation allows us to bring our value proposition to life in a way that words simply can't.
• Simplify complex products or services through engaging animations. For service-based businesses, B2B service animation video examples can be particularly effective in showcasing intangible offerings and building trust. Make it easy for potential clients to understand what you offer and how it benefits them.
• Maintain a consistent brand identity in your animation style. From color palettes to character design, ensure your animation aligns with your overall brand image, reinforcing your message and building recognition.

Investing in B2B video marketing animation is a strategic move that can significantly elevate your brand presence and drive measurable results. By following these tips, we can transform our B2B animation videos into powerful tools for engagement, connection, and ultimately, brand growth.

How B2B animation video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to B2B lead generation.
7.Brand Alignment Determining video alignment with brand message, identity, and B2B target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 1st, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, B2B animation video examples 2024, n=13500 videos within duration <3 mintues, across industries.