Imagine your message, crystal clear, instantly understood. Could that transform how your customers perceive your brand? I am here today to show you how, in this article, we'll explore the power of 2D explainer videos to achieve precisely that. Our focus will be on how these videos can create a powerful connection with your audience, leading to increased engagement and brand loyalty.
What we're uncovering today are the secrets to impactful B2B communication. We'll be examining 30 engaging examples that demonstrate the transformative power of animation. Let's explore the data that supports this approach.
According to data gathered by Content Marketing Institute in 2020, 71% of B2B marketers are using video marketing.
35% of businesses created social media videos in 2023.
These numbers highlight the growing importance of video in the marketing landscape, particularly for B2B companies. 2D explainer videos offer a dynamic way to connect with your audience, simplifying complex ideas and boosting engagement. We've handpicked 30 Engaging B2B animation video examples that instantly resonated with us and inspired interest.
Accedo is a cloud-based SaaS platform that helps content providers efficiently build and manage their video business. The video is designed to showcase Accedo’s platform and how it enables businesses to easily manage video content.
Video Design - The video uses a unique style of B2B animation marketing. The video has a simple and clean visual design, with a vibrant color palette. The animations are smooth and engaging, featuring flat design elements and a combination of 2D and 3D graphics. This style of animation is not only visually appealing but also complements the video's goal of explaining the platform’s functionality and demonstrating the platform’s value.
The video’s style effectively communicates the objective of showcasing Accedo’s cloud-based platform and how it allows users to easily manage video content across various platforms. The platform’s user-friendliness and simplicity are highlighted through the use of clear graphics, simple animations, and straightforward visuals. This visual design choice is crucial to maintaining a professional and engaging tone throughout the video, which is perfectly suited for a B2B audience that requires efficient and straightforward solutions.
What We Can Learn
Present your product as an innovative solution with high-quality graphics and a personal touch, boosting brand perception.
ACCIONA is a company that is working on sustainable solutions for outer space. This video is designed to inform viewers of the current space junk problem and highlight the need for solutions.
Video Design - The video uses simple, yet effective, animation to visualize the magnitude of the space junk problem. The use of flat, 2D graphics and a dark background helps to emphasize the vastness of space and the serious nature of the issue. The graphics are well designed and easy to understand for the B2B animation for social media.
The video uses a clear narrative and a simple animation style to communicate the severity of the space junk problem. The use of text overlays, such as 6,000 satellites in orbit, effectively conveys the key message of the video. The combination of animation and text overlays, combined with the simple visuals of the video, creates a clear and compelling message about the space junk problem. This helps to drive home the importance of ACCIONA's work and highlights the need for innovative solutions. The overall tone of the video is informative, straightforward, and professional, which is appropriate for a B2B audience.
AppDynamics enables organizations to understand and optimize the connections between application performance, user experience, and mission outcomes. The video is designed to communicate the benefits of AppDynamics for public sector organizations.
Video Design - This B2B animation for customer engagement uses colorful graphics and engaging animation to illustrate the value proposition. Charts, graphs, and diagrams are used to demonstrate the complex processes involved in application performance monitoring. Circular motion graphics and line connections in the video highlight the interconnectedness of various systems within an organization. The use of clean lines and bright color palettes with a bold style in the animation, makes it visually appealing and helps convey the message effectively.
The visual style of the video effectively communicates the objective of the video by demonstrating how AppDynamics can help organizations improve their performance and efficiency. The clear and concise animation, paired with the simple visual design, communicates the complex topic in a way that is easy to understand. The video uses a professional yet conversational tone, making it engaging for a diverse audience.
What We Can Learn
Showcase your product's positive impact with compelling visuals, driving conversions.
Arctic Wolf Cloud Detection and Response protects your business from cloud threats. The video is designed to highlight the growing threat of cyberattacks in the cloud.
Video Design - The video is designed with simple graphic animations to visually communicate the concept of cyber security in the cloud. The design highlights the potential threat to a company's cloud environment. The graphics are clean and professional, and the overall design is effective for B2B animation for lead generation.
The video's visual design is a great way to communicate the message. The animated graphics of the cloud and the icons representing security threats clearly illustrate the points being made. This style of video is especially effective for B2B audiences as it provides a concise and engaging way to convey complex ideas. The tone is professional and reassuring, providing a clear and easy-to-understand explanation of Arctic Wolf Cloud Detection and Response and its value.
Argano's video is designed to promote a service called Strategic Assessment. The video aims to highlight the benefits of the service and encourage potential customers to learn more.
Video Design - The video uses a clean and modern B2B animation video style. It features bright colors, simple isometric illustrations and a focus on data visualization. This style is common in B2B marketing as it conveys professionalism, efficiency, and clarity, reflecting the service Argano offers.
The video uses a combination of animated icons, charts, and graphs to explain the complexities of financial reporting, a concept often challenging to depict in a simple and engaging manner. The use of isometric illustrations helps break down complex information into easily digestible visual components. The consistent use of a white background provides a clean canvas for the graphics, enhancing readability and focusing the viewer’s attention on key information. The fast pace and dynamic visuals make the video engaging, holding the viewers’ attention throughout the presentation. The video’s overall style is professional and informative, reflecting Argano’s expertise in financial reporting solutions.
What We Can Learn
Strategic visuals create a memorable experience, boosting engagement.
Baillie Gifford is a company that has been investing in the world's growth opportunities since 1908. This video is designed to showcase how the company has evolved from investing in traditional industries to modern technologies, including genetics and innovative healthcare.
Video Design - The Baillie Gifford video is a B2B video animation that is visually appealing and engaging, showcasing a simple clean design style. This animation video uses a combination of line art and graphic elements that help to bring the narrative to life. The design is well-structured, using distinct color combinations that highlight important details. The animation moves at a steady pace, allowing viewers to understand and process the information presented. The video animation style is very effective in visually communicating the message about the company's long history of investing in growth opportunities, while presenting the evolution of how the company has evolved to become a modern investment firm, investing in cutting-edge technologies.
The visual design of the video effectively drives the goal of showcasing Baillie Gifford's investment strategy, which is to identify and invest in the world's growth opportunities. The video's tone is professional, but also forward-looking and optimistic, conveying Baillie Gifford's excitement for the future of innovation and its commitment to supporting companies that are driving progress. The combination of simple visuals and concise narrative creates a video that is easy to understand and enjoyable to watch, making it a powerful tool for communicating Baillie Gifford's brand and investment philosophy.
What We Can Learn
Combine 2D animation with a vibrant color palette to create an engaging and memorable experience.
CELO Fixings is a company dedicated to designing and producing energy-efficient fixing solutions for the insulation industry. The video is designed to explain the benefits of using CELO Fixings' insulation screws, particularly the IPS 80 self-drilling insulation screw, which is a time-saving and energy-efficient solution for wall connection profiles.
Video Design - The video uses clear, concise 3D animations to showcase the product's features. The animation style is simplified and easy to understand, with high-quality graphics that highlight the product's details, like the screws' color options and how they connect to the wall. This makes it an effective B2B animation production, as it focuses on educating the viewers about a technical product and its benefits.
The video's visual style effectively communicates the goal of promoting CELO Fixings' insulation screws by creating an engaging and educational experience for the viewer. The animation uses clear visuals to showcase the product's benefits, such as its ability to prevent thermal bridges and save energy. The simple yet effective design coupled with the easy-to-understand visuals makes the video informative and engaging. The video's overall tone is professional and informative, targeting a B2B audience in the insulation industry.
What We Can Learn
Clearly illustrate your product's benefits with simple, engaging visuals to boost understanding.
Centili is a global digital monetization company focused on providing innovative mobile payment solutions and a frictionless customer experience. The video is designed to introduce their product, Centili Maestro, a platform as a service solution that replaces bulky in-house developed platforms.
Video Design - This video uses a clean, minimal design style and bright, bold colors. There are a lot of icons that clearly represent specific functionalities. The video is animated with simple transitions and a clear flow that makes it easy to understand. The use of a cartoon character is effective for a B2B animation for brand storytelling.
The visual style, with its bright colors and minimalist design, reflects the company's focus on providing a clean and straightforward solution for mobile payment. The video is simple and engaging, and the visuals help to highlight key features and benefits of Centili Maestro. The use of cartoon characters makes the complex technology feel less intimidating, making the video appealing to a wider audience. This positive tone effectively communicates the value proposition of the product.
What We Can Learn
A strong narrative keeps viewers hooked, leading to more inquiries.
CircleCI provides software delivery teams with tools to improve communication and collaboration. This video is designed to showcase how CircleCI enables teams to adapt to challenges.
Video Design - This video uses an abstract, minimalist design style common in B2B animation for social media. Geometric shapes, light, and motion are used to create an engaging and dynamic visual. The style highlights the speed and precision of CircleCI's continuous integration and deployment tooling.
The video uses abstract imagery to illustrate the complexities of software delivery. The use of animation helps to visually represent the challenges that software delivery teams face, and how CircleCI can help teams overcome these challenges. The vibrant colors and quick pace of the video create an energetic tone, emphasizing the agility and efficiency of CircleCI.
What We Can Learn
Visually demonstrate efficiency gains, inspiring viewers to improve their workflow.
Convey Health Solutions is a company dedicated to solving today's biggest healthcare challenges and predicting and planning for tomorrow's challenges. This video is designed to showcase Convey Health's integrated, end-to-end solutions that leverage powerful technology and robust data analytics to achieve meaningful results in complex markets.
Video Design - Convey Health's video seamlessly blends graphics, animation, and footage. The video design, using a clean and crisp style, is effective for the B2B animation video. The visuals are well-designed and feature vibrant colors, clean lines, and a consistent visual style. The use of data-driven graphics effectively highlights the company's focus on data analytics. This style emphasizes the company's core values.
Convey Health's video effectively communicates the message that the company is dedicated to solving today's biggest healthcare challenges and planning for tomorrow's. The use of animation effectively engages viewers and conveys the complex message with clarity and precision. The video's tone is professional, confident, and reassuring, which is appropriate for the company's target audience of healthcare organizations. The video reinforces the company's position as a leader in the healthcare solutions space, and it effectively highlights the company's commitment to innovation and customer success.
DAT is a freight-finding platform that helps truckers plan their trips. The video is designed to showcase the features of the DAT One mobile app and demonstrate how it can help truckers save time and money.
Video Design - The video starts with the word information being repeated several times, visually signifying the importance of data for the company's services. The animation style is very clean, with a focus on simple shapes and bold colors. The text is clean and easy to read. This creates a strong B2B animation for customer engagement and highlights the product's benefits.
The video uses visuals to show how the platform can be used, using a simple, easy-to-understand animation style. The focus is on the application and how it can save time for truckers. The tone is very positive, and the visuals clearly communicate the benefits of using the DAT One mobile app, attracting truckers by highlighting the app's functionality.
What We Can Learn
Incorporate a problem/solution narrative to resonate with viewers' needs.
12. Edwards Lifesciences B2B animation for lead generation
Edwards Lifesciences is a company that specializes in heart valve treatments. This video is designed to educate healthcare professionals about tricuspid regurgitation and the transcatheter treatment options available.
Video Design - The video uses simplified 3D animation for B2B animation for lead generation. The video highlights key areas of the heart. The 3D animated model depicts a realistic human heart and the valve to show the flow of blood. The design is simple and clear, making it easy for viewers to understand the concept.
The visual style and animation of the video help to make the medical topic engaging. The video uses clean and simple animation to communicate the complex topic of heart valve disease. The video has a neutral tone and relies heavily on medical terminology. The graphics are high quality, helping to emphasize the accuracy and importance of early and accurate diagnosis.
Illumina provides comprehensive next-generation sequencing solutions to the research, clinical, and applied markets. This video is designed to highlight the challenges of diagnosing rare genetic diseases and how Illumina's software tools can streamline analysis.
Video Design - The video uses a clean and minimalist design style, with flat, simple graphics and a limited color palette. This style is effective for B2B animation for brand storytelling because it allows the message to take center stage, without distracting the viewer. The animation uses various graphical elements, including simple shapes and icons, highlighting the complexities of next-generation sequencing data. The quality of the graphics is consistent throughout the video, using the elements of DNA sequence as repeated motifs, like A, T, C, G across different scenes.
The video's visual style effectively communicates the objective of the video, by emphasizing the complexity of the process, showing the challenges faced by healthcare professionals when diagnosing rare genetic diseases and by highlighting Illumina's software solutions as a way to address these challenges. The narrative of the video makes it clear that the software tools provide a comprehensive solution for analyzing and interpreting genetic data, ultimately leading to faster and more accurate diagnoses. The video conveys a tone of professionalism and expertise, emphasizing the value of Illumina's software tools.
Interxion highlights the benefits of colocation, showcasing how this strategic move helps businesses modernize their IT infrastructure. This video is designed to showcase colocation services, the benefits, and Interxion’s capabilities in this area.
Video Design - The video utilizes a simplistic B2B animation video style, showing data center visuals and showcasing how Interxion offers the physical location, cooling, power, and security, required for businesses to transition to a future-proof, agile IT infrastructure. This style involves a clear and organized approach, using simple, clean, and engaging visuals to effectively communicate the benefits of colocation.
The video uses a simple, clean animation style, emphasizing the importance of clarity and functionality. The use of animations, simple graphics, and engaging visual elements helps the video effectively communicate its message, making it easy for viewers to understand the benefits of colocation, particularly in the context of data center hosting and global expansion. Interxion uses a combination of 3D animation and transitions to showcase their services, presenting a clear and concise picture of how they can support businesses. The video emphasizes the key features and functionalities of colocation, using simple animations and graphics to illustrate the services provided, making the process of understanding colocation accessible and appealing to a wide audience.
Logitech is a company that provides video conferencing solutions that transform meetings. This video is designed to show how Logitech's appliances and PC based solutions can be used in a variety of settings.
Video Design - This video is designed in a clean, modern style that is consistent with the company's brand. The visuals are bright and engaging, featuring animated icons, illustrations and graphics that help to explain the product's key features and benefits. This is a great example of a B2B animation for sales that uses simple graphics and bright colors.
The video uses a combination of animation and graphics to make the information clear and engaging. It is easy to follow and understand, even if you are not familiar with Logitech's solutions. The use of animation helps to break up the information and make it more digestible. The visuals of the video are designed to drive the video goal of showing how Logitech solutions can be used to improve meeting experiences and simplifying setup and management. The tone of the video is professional and informative, while still being engaging and visually appealing. This video is designed to appeal to a wide audience, from small businesses to large enterprises.
What We Can Learn
Animate a clear path to success, motivating viewers to improve their workflow.
TechnologyAdvice is a platform that connects buyers and sellers of business technology. This video is designed to promote MoveSpring, a wellness program that helps companies and organizations boost employee engagement.
Video Design - The video uses a simple and clean animation style that effectively communicates the product’s features and benefits. The graphic design uses a blue and white color scheme with bold, clean typography. The design elements, such as the line drawings and the icons, add visual interest and help to break up the content. This is an excellent example of B2B animation production.
The use of simple animation, such as the moving icons and the pulsing text, effectively showcases the product’s key features. The video's narrative explains the product's benefits and how it can be used by companies and organizations. The clean, bold, and eye-catching design helps to convey a sense of professionalism and trust. This makes the video engaging for the target audience and communicates the message effectively. The video's tone is informative and friendly, which is appropriate for the target audience.
This video is designed to highlight the benefits of Axis Communications and their end-to-end support for clinical trials. The video is aimed at attracting new customers who need a reliable partner to handle all aspects of their clinical trials.
Video Design - The video uses a clean and minimalist style, employing simple line drawings, vibrant colors, and minimal text. This design choice reflects the company's commitment to clarity, accuracy, and efficiency in clinical trial equipment. The video effectively conveys the key message through the use of simple, memorable animations and visuals.
The visual style of the video uses simple line drawings and graphics that are easy to understand. These graphics are well-designed, and the colors used in the video are bright and engaging, contributing to a modern and professional aesthetic. The video's design promotes a tone of professionalism and confidence, and it effectively highlights the key elements of their offerings. The animated graphics successfully illustrate the company’s mission to provide a streamlined and comprehensive approach to clinical trial equipment and support. The clear and concise messaging, combined with the eye-catching visual style, helps ensure that the key information about Axis Communications resonates with its target audience.
What We Can Learn
Craft a visual narrative that resonates with your target audience's needs, creating a lasting impression.
Uptycs is a cloud native security analytics platform designed to empower security professionals. The video is designed to demonstrate Uptycs’s role in helping modern defenders prioritize, investigate, and respond to security threats.
Video Design - The video uses a sleek, minimalist design with a focus on vibrant colors and dynamic shapes. The use of animated icons and data visualizations creates a visually engaging experience. The graphics are clean and modern, reflecting Uptycs’s brand identity and appeal to the B2B animation marketing audience.
The video's use of colorful graphics, dynamic animations, and a clean design style successfully communicates Uptycs’s product and the value it delivers. The energetic tone of the video highlights the solution's ability to deliver real-time insights, helping security professionals stay ahead of potential threats.
What We Can Learn
Pair concise messaging with strong visuals for maximum impact and memorability.
Voestalpine tool steels are designed to be used in a wide variety of applications, especially in the automotive industry. The video is designed to showcase the diverse applications of Voestalpine tool steels, highlighting their role in manufacturing various automotive components.
Video Design - This B2B animation for sales utilizes clean and minimal visuals. Voestalpine highlights the use of their tool steels in different automotive components by using simple yet elegant 3D models. The steel rims, car body parts, bolts and screws, and belt buckles are all depicted in a clean blue color against a neutral grey background. This provides a clear and concise visual representation of the company's products and their versatility in the automotive industry.
The use of simple and clean graphics ensures that the viewer can easily understand and visualize the applications of Voestalpine tool steels. By focusing on the product and showcasing its use in different components, the video adopts a professional tone, further emphasizing its suitability for B2B communication. Voestalpine uses clean graphics, minimal text, and a clear message to effectively communicate the value proposition of its tool steels in the automotive industry. The video concludes with a call to action, inviting viewers to learn more about the company's automotive solutions.
What We Can Learn
Dynamic camera angles showcase intricate details, creating impact.
20. Wiferion B2B 3D Animation Showcase - Generate leads efficiently
Wiferion provides wireless charging systems for AGVs, AMRs, and industrial trucks. The video is designed to showcase the benefits of Wiferion's technology and how it can improve efficiency for businesses.
Video Design - Wiferion uses a simplistic white color scheme for the video, making it easy to understand for a B2B animation production. The white color represents clean, safe and efficient technology. Minimalistic visuals of a warehouse with white AGVs, forklifts, and pallets create a clean, uncluttered look. The use of bold, blue text highlights the core features of the wireless charging technology, including the 93% efficiency and 32% longer robot uptime.
The video's style effectively communicates the benefits of wireless charging technology. Wiferion uses animation to demonstrate the ease of integration and installation of the charging system in a clear and concise manner. The simple design creates a professional and informative tone that resonates with the B2B audience. The video effectively highlights the technical advantages of Wiferion's solution, making it an ideal choice for companies looking to improve efficiency and reduce costs.
What We Can Learn
Let the product's functionality speak for itself through dynamic visuals and smart camera work.
FAQ
How can animation help me explain my complex product or service more easily?
Animation clarifies complex products, boosting audience understanding and engagement. Visualizing abstract concepts and data enhances comprehension.
What are the different styles of animation I can use for my B2B video?
Diverse animation styles, from 2D motion graphics to 3D, cater to various needs and brand aesthetics. Choose a style that aligns with your message and target audience.
How long does it typically take to produce a B2B animation video?
Production timelines typically range from 3-8 weeks, depending on project scope, complexity, and revisions.
How can I ensure the animation style aligns with my brand identity?
Ensure animation style aligns with brand identity by collaborating closely with the animation team and providing clear brand guidelines.
What are the typical costs associated with producing a B2B animation video?
Costs typically range from USD 1000 for basic animations to USD 6000 for complex, photorealistic projects. Factors influencing cost include length, style, and detail.
How can I adapt a specific animation style to fit my company's message?
Adapt animation style to your message by using color palettes, pacing, and visual elements that reinforce your brand and resonate with your target audience.
What are the key benefits of using animation for B2B marketing?
Animation benefits B2B marketing by increasing engagement, simplifying complex information, improving brand recall, and driving conversions.
How can I incorporate my existing marketing assets into an animated video?
Existing marketing assets, such as logos, product images, and marketing copy, can be seamlessly integrated into animated videos to maintain brand consistency.
What are the different stages involved in the pre-production process?
Pre-production stages include:
* Client briefing and needs analysis
* Concept development and scriptwriting
* Storyboarding and visual planning
* Technical planning and software selection
* Asset gathering and preparation
How can I find a reputable animation studio to work with?
Find a reputable animation studio by researching portfolios, client testimonials, and industry experience.
What questions should I ask a potential animation studio?
Ask potential studios about their process, experience, pricing, revision policy, communication methods, and team structure.
How can I effectively communicate my vision to the animation team?
Effectively communicate your vision by providing clear briefs, mood boards, reference videos, and target audience descriptions.
What kind of animation style would best resonate with my target audience?
The best animation style for your target audience depends on factors like demographics, industry, and preferred content consumption habits.
How can I use animation to create an emotional connection with my audience?
Create emotional connections through storytelling, character development, music choices, and evocative visuals.
What are the best practices for scripting a B2B animation video?
Best practices for scripting include focusing on a clear message, using concise language, incorporating a strong call to action, and tailoring the script to the chosen animation style.
How to plan and optimize B2B animation videos?
Visual Storytelling: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids leveraged this for a cybersecurity client. We used clear, concise visuals and a compelling narrative to explain complex security protocols in their B2B animation video. This resulted in a 15% rise in lead generation.
Actionable: Prioritize clear communication and functionality in visual design.
Targeted Messaging: "If you're talking to everyone, you're talking to no one." - Melanie Perkins. Advids implemented this for a healthcare client. We created distinct B2B animation videos tailored to specific segments (doctors, patients, administrators), resulting in a 25% improvement in click-through rates.
Actionable: Segment audience; tailor messaging for maximum impact.
Iterative Improvement: "If you are not embarrassed by the first version of your product, you’ve launched too late." - Reid Hoffman. Advids embraced this philosophy for an e-commerce client. We launched a basic B2B animation video, gathered feedback, and iterated, ultimately boosting conversion rates by 18%.
Actionable: Embrace iterative process; refine based on audience response.
Authenticity in Branding: "Authenticity is the key to building trust and creating a lasting brand." - Morgan Norman. Advids upheld this for a non-profit client. We created a B2B animation video showcasing their genuine mission and impact, leading to a 30% increase in donations.
Simplicity in Communication: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids applied this for a manufacturing client. We distilled complex technical information into a simple, engaging B2B animation video, resulting in a 12% increase in sales inquiries.
Actionable: Simplify complex information; ensure clarity in messaging.
Why Advids for B2B animation video?
At Advids, we create high-quality, original B2B animation videos designed to deliver exceptional results and achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.
Transforming Ideas into Engaging Animated Experiences:
Customized B2B Animation Video Solutions: From explainer videos to character animations, we tailor each project to reflect your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Expertise and Client Satisfaction:
12+ Years of Proven Success: With over 3400 successful projects, we possess a deep understanding of effective B2B animation. Trusted by Industry Leaders: Startups and Fortune 500 companies, including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, trust our expertise. Client Satisfaction Guaranteed: Over 109 five-star Google reviews highlight our talent, creativity, and commitment to client satisfaction.
Cutting-Edge Technology and Strategic Communication:
Cutting-Edge B2B Animation Video Technology: We utilize industry-leading software and techniques for visually stunning videos with lasting impact. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful B2B animation. [Pick a number between 185 and 470] Successful B2B Animation Projects: We've helped numerous B2B clients achieve their marketing goals through engaging animated content.
Ready to unlock the potential of B2B animation video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a B2B animation video?
A B2B animation video is a type of video that uses animation to explain complex concepts, products, or services to a business audience. These videos are often used to educate, inform, and persuade potential customers or clients.
B2B animation videos can be used for a variety of purposes, such as product demos, explainer videos, training videos, and marketing campaigns. They can be used to introduce new products or services, explain complex technical concepts, or simply to make a brand more memorable.
What do top B2B animation videos have in common?
Visual Storytelling - A compelling narrative that engages viewers.
Motion Graphics - Dynamic visuals that capture attention and convey information.
Character Animation - Personified elements that add personality and relatability.
Data Visualization - Clear and concise representation of complex data.
Whiteboard Animation - A simple and effective way to explain concepts step-by-step.
2D Animation - A versatile style that can be used for a wide range of purposes.
3D Animation - Realistic visuals that bring products and concepts to life.
Mixed Media - A combination of different animation styles for a unique look.
Live Action - Real-world footage integrated with animation for a more immersive experience.
Stock Footage - Pre-recorded footage used to enhance the visual appeal of the video.
Color Palette - A cohesive color scheme that reflects the brand identity.
Typography - Clear and legible fonts that enhance readability.
What makes B2B animation video effective?
A captivating approach to making B2B animation video effective is a well-structured design to engage viewers and convey information clearly.
Methods for achieving this include using animation to simplify complex concepts, creating visually appealing graphics, and incorporating storytelling elements to make the video more memorable. This approach leads to a more engaging and informative experience for the viewer, ultimately contributing to the effectiveness of the video.
How long should your B2B animation video be?
A crucial aspect of creating a successful B2B animation video is determining the ideal length.
Techniques to achieve this include considering the target audience, the complexity of the message, and the desired outcome. This approach results in a video that is both informative and engaging, without overwhelming the viewer.
Pre-Production Questions
- What is the primary objective of the video?
- What is the target audience's attention span?
- How much information needs to be conveyed?
- What is the desired call to action?
- What is the budget for the video?
- What is the timeline for the video?
- What is the distribution strategy for the video?
How to create B2B animation videos?
A comprehensive process to create B2B animation videos involves careful planning and execution.
Methods for achieving this include defining the target audience, developing a clear message, and creating a storyboard to guide the animation process. This approach results in a video that is both informative and engaging, effectively communicating the desired message to the target audience.
Pre-Production
- Define target audience
- Develop a clear message
- Create a storyboard
- Choose animation style
- Select voiceover talent
- Source music and sound effects
Production
- Animate the storyboard
- Record voiceover
- Add music and sound effects
- Edit the video
- Render the final video
- Optimize for different platforms
- Distribute the video
How B2B animation video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to B2B lead generation. 7.Brand Alignment Determining video alignment with brand message, identity, and B2B target audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 1st, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, B2B animation video examples 2024, n=13500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
