20 Motion Graphics B2B Video Examples To Boost Engagement

1. 1PointFive

Capturing attention with dynamic visuals, this B2B motion graphics video masterfully presents 1PointFive's direct air capture plant. Realistic 3D animation and strategic camera angles showcase the facility's impressive scale and complex technology. Color and lighting enhance the realism.

The aerial shot powerfully conveys the plant's magnitude, while close-ups highlight intricate details. The video subtly encourages viewers to learn more about 1PointFive's innovative approach to carbon removal, leaving a lasting impression.

2. Accedo Animated B2B Software Demo

Efficient video marketing starts here. This B2B motion graphics design expertly showcases Accedo One's intuitive interface and powerful features.

The video's clear visuals and streamlined approach effectively communicate the platform's value proposition, emphasizing ease of use and scalability. A strong call to action leaves viewers wanting to learn more.

3. Advarra B2B Motion Graphics

Compellingly presenting motion graphics B2B video, ADVARRA's introduction immediately commands focus. Instead of a dry feature rundown, this video employs vibrant visuals to articulate a pledge for safer, smarter, and faster clinical trials. Abstract concepts like integrated solutions and research networks transform into graspable animations. Complex services become instantly clear, showcasing value swiftly.

The video excels in delivering a high-impact value message, sidestepping dense technical details. By spotlighting advantages for patients and research centers, ADVARRA emerges as a deeply human, tech-forward ally. This method cultivates confidence, framing ADVARRA as a dedicated partner in health advancement through inventive solutions, not just a vendor.

4. AFB Minimalist B2B Motion

High-impact visuals immediately draw viewers into AFB's B2B motion graphics animation. The seamless 3D animation clearly demonstrates the transfer car system's efficient operation within a multi-level storage facility, appealing to businesses in manufacturing, warehousing, and logistics. The clean, minimalist aesthetic enhances the product's visual appeal.

Strategic use of color and concise on-screen text further clarifies the system's functionality and benefits. The video's smooth pacing and dynamic camera angles provide a comprehensive understanding of the system's capabilities, concluding with a clear call to action to visit AFB's website.

5. Deep Vision Animated B2B Software Demo Example

Intriguing visuals instantly grab attention; the video's brevity is its strength. Clever animation conveys the message powerfully.

Deep Vision's B2B motion graphics design is a prime example of effective visual communication. The video's concise storytelling and impactful imagery leave a lasting impression, demonstrating the power of visual marketing.

6. Hexagon Tech Motion Graphics Video

High-impact visuals launch this B2B motion graphics animation. The smooth transitions between scenes, like the shift from a cityscape to an oil rig, highlight Hexagon's diverse applications. Particle effects and strategic lighting enhance the futuristic aesthetic.

This concise video expertly balances visual storytelling and information. The use of 3D models and data visualizations, such as swirling data streams, creates a compelling narrative. This is a great example of showcasing technological capabilities effectively.

7. Logitech Minimalist Motion Graphics B2B

Workspace chaos transformed. The Logi Dock's sleek design, shown in this motion graphics B2B content, instantly elevates any professional setting. Its one-touch meeting functionality is a game-changer for busy professionals.

Clean lines and a purple backdrop create a memorable brand experience. This video targets businesses and individuals valuing efficiency and a clutter-free workspace, implicitly encouraging Logi Dock purchase.

8. Sansure Animated Product Showcase

iPonatic's design is instantly captivating. This B2B motion graphics video masterfully demonstrates its functionality, from sample insertion to data analysis, with stunning visuals. The intuitive UI and concise information make complex processes easily understood, resonating with healthcare professionals.

The global map powerfully depicts Sansure's global reach, while the rapid pace reflects iPonatic's speed and efficiency. The polished animation and dynamic camera work create a professional and memorable experience, leaving a strong impact.

9. Seagate B2B Motion Graphics Animation

Lyve Mobile's capabilities are brilliantly showcased in this animated B2B video. The 3D isometric animation style is visually striking, clearly communicating complex technical details in a simple, engaging way. The contrasting red and green color scheme effectively highlights the problem and solution, making the video's message instantly clear to businesses dealing with large datasets.

The video's narrative arc is seamless, moving effortlessly from problem to solution. It avoids technical jargon, opting for a visually driven approach that powerfully demonstrates Lyve Mobile's value. This is a prime example of how to create an informative and engaging animated B2B video.

10. SMC Animated B2B Explainer

Does excellent customer service truly extend beyond core services? This motion graphics B2B video for FieldRoutes software demonstrates how it does. The clean, modern animation style effectively showcases the app's UI and customer portal, highlighting features like email notifications and personalized branding. The video's concise presentation makes complex information easily digestible.

Visual metaphors, such as the star rating system, clearly communicate the impact on customer satisfaction and efficiency gains. The video's brevity and impactful visuals leave a lasting impression, making it a highly effective marketing tool.

11. Canada Aviation and Space Museum B2B Motion Graphics Animation

This animation's impact is undeniable. The visuals are stunning, expertly conveying the museum's rich history and diverse collection through a compelling narrative. The animation style is both informative and entertaining, making complex information accessible.

This B2B animation video is a masterclass in concise storytelling. The use of dynamic camera angles enhances the viewing experience, and the pacing is perfect, keeping the audience captivated from start to finish. It's a model for effective B2B communication.

12. Nuclear Energy Institute 3D Motion Graphics B2B

Illuminating visuals powerfully convey the promise of nuclear energy. The upward-pointing arrow, created by glowing bulbs, symbolizes a brighter future, showcasing motion graphics for B2B effectively.

The Nuclear Energy Institute's message on carbon-free energy is clear and impactful. High-quality 3D animation and a minimalist aesthetic create a professional and memorable video, successfully engaging stakeholders.

13. Vi Animated B2B Video

Unlocking team potential, videos for Vi spotlight how the platform streamlines tasks and enhances overall productivity. The videos feature realistic workplace challenges caused by inadequate tools and showcases how its solution addresses these unique struggles.

The use of humor in this B2B animated explainer video not only makes Vi more relatable but ensures its complex features are clearly understood. This approach, combining detailed information with an engaging style, makes it a great example for others seeking to create their own effective videos.

14. Thomson Reuters Legal Motion Graphics for B2B

Compelling visuals instantly clarified complex legal procedures. This B2B animated explainer video successfully translated intricate concepts into easily understood information for legal professionals.

The animation's clear, concise style kept viewers engaged, focusing on practical applications rather than technical details. A well-designed flowchart effectively illustrated the software's workflow.

15. Toshiba Motion Graphics B2B Video

Showcasing sophistication and precision, Toshiba's motion graphics B2B video delivers a powerful message. Its consistent cool color scheme effectively conveys a professional, business-driven atmosphere. The visuals emphasize operational efficiency, reinforcing the reliability and advanced tech features of the presentation.

By deploying clear visual aids, the motion graphics B2B video ensures effortless understanding of sophisticated information. A smooth pace, coupled with informative graphics, underscores the brand's commitment to innovation. The presentation effectively communicates a clear narrative, showcasing a product that is both effective and user-friendly.

16. Varicent B2B Animated Marketing Video

Efficient data management is visualized in this compelling B2B motion graphics animation. The video clearly illustrates the problems of disorganized data and homegrown systems, while showcasing Varicent ICM's solution. Its clean, modern aesthetic and smooth transitions create a professional and engaging viewing experience.

Varicent ICM's features are effectively demonstrated, emphasizing data centralization, pre-built connectors, and automation. The video's concise messaging and clear call to action make it easy for businesses and organizations to understand the value proposition.

17. Vexcel Motion Graphics B2B Showcase

Vexcel's compelling video showcases the UltraCam Osprey 4.1's capabilities with stunning clarity. The B2B motion graphics design excels in illustrating the dual camera functionality and the seamless UltraMap workflow, from raw data to 3D models. Processed imagery examples highlight the system's versatility across diverse locations.

The video's strength lies in its ability to clearly communicate complex technical information through high-quality visuals and a concise narrative. The user-friendly interface of UltraMap 5.0 is subtly showcased, and the global reach of the Vexcel Data Program is effectively communicated. Visit the virtual booth for more details.

18. webdew Modern Motion Graphics B2B

Improper waste disposal is a costly problem. This motion graphics B2B content immediately highlights this issue, then introduces Chemishield, a waste management system that streamlines the process. The video's clean animation style and clear visuals effectively demonstrate the platform's features, from mobile app usage to real-time analytics.

Businesses, particularly those with specific waste disposal needs, will appreciate the clear demonstration of Chemishield's functionality. The video successfully showcases how the platform simplifies waste management, reduces errors, and improves compliance, making it a valuable tool for facility managers and waste collection companies.

19. Werfen Benelux B2B Animation Video

Intriguing visuals instantly grabbed my attention; this B2B animated explainer video expertly uses concise storytelling. The animation's modern style is both unique and memorable, creating a lasting impact despite its brevity.

The pacing is flawlessly executed; information is delivered efficiently without feeling rushed. The overall effect is highly engaging and professional, demonstrating the power of well-crafted animation in business communication.

20. Zettle B2B Motion Graphics Showcase

Focusing on efficiency, the video showcases Zettle's terminal. Its motion graphics for B2B are impactful, demonstrating the device's features for small business owners and retailers. The visuals are clean and modern, highlighting the terminal's portability and ease of use in diverse retail environments.

The video's dynamic camera angles and quick transitions effectively convey the product's convenience and efficiency, addressing the needs of busy entrepreneurs. The overall effect is a compelling and concise product demonstration.

Measuring B2B Motion Graphics Impact and ROI

Evaluating success for this dynamic format necessitates looking beyond simple view counts. Measuring the true impact of a Motion Graphics B2B Video requires digging deeper into metrics that align directly with business objectives. Understanding how these videos influence viewer behavior and contribute to the sales pipeline is crucial for proving value and optimizing future content strategy.

Data-driven insights reveal the significant influence motion graphics wield throughout the buyer journey. Studies indicate video can notably shorten sales cycles as prospects become better informed and move through stages faster. B2B marketers track lead-to-opportunity conversion rates and measure influenced revenue directly attributed to video engagement within CRM systems. Analyzing cost per qualified lead from video campaigns provides a clear picture of efficiency, showcasing how visual storytelling delivers tangible business outcomes.

Audience engagement provides another vital layer of measurement. Video analytics offer granular insights into viewer behavior, such as average watch time, identifying drop-off points, and tracking rewatch rates for specific sections. This data highlights which parts of the animation resonate most and where content might need refinement. Effective data visualization within these videos can significantly enhance comprehension, making complex information immediately digestible and helping viewers retain key takeaways, impacting how quickly they grasp value propositions. Tailoring the animation style to specific audience segments also proves measurable effectiveness; resonant visuals foster stronger connections and improve information retention compared to generic approaches.

Why Advids for Motion Graphics B2B Video?

At Advids, we create high-quality, original Motion Graphics B2B videos designed to deliver exceptional results and achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

Transforming Ideas into Engaging Animated Experiences:

Customized Motion Graphics B2B Video Solutions: From explainer videos and Product Demos to character animations and brand stories, we tailor each project to your specific needs, brand, and target audience.
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that resonate with your viewers and inspire action.
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is brought to life in the final animation.
Strategic Communication: We prioritize clear and open communication, understanding your goals, target audience, and brand identity to create impactful Motion Graphics B2B videos.


Expertise and Client Satisfaction:

12+ Years of Proven Success: With over 3400 successful projects completed, we have a deep understanding of what makes B2B video marketing truly effective. Over 310 of these projects have been specifically Motion Graphics B2B Videos.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life through compelling animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Leveraging Cutting-Edge Technology:

Cutting-Edge Motion Graphics B2B Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.


Ready to unlock the potential of Motion Graphics B2B Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Motion Graphics B2B Video?

A Motion Graphics B2B video is a type of video that uses animation, visual effects, and other dynamic elements to communicate complex information and ideas to a business audience . These videos are designed to be engaging, informative, and memorable, helping businesses to effectively convey their messages and achieve their marketing goals.

Motion Graphics B2B videos are used for a variety of purposes, including product demonstrations, explainer videos, company overviews, and marketing campaigns. They can be used to introduce new products or services, explain complex technical concepts, showcase company culture, or build brand awareness.

What do top Motion Graphics B2B Videos have in common?

Mastering B2B motion graphics requires a strategic approach to video creation for maximum impact.

Ideal Customer Profile - Tailor messaging to resonate with specific needs and pain points.

• Core Message Clarity - Focus on one key benefit to avoid diluting the message.
• Visual Brand Identity - Use consistent colors, fonts, and imagery to build brand recognition.
• Feature Prioritization - Showcase only the most valuable features to avoid overwhelming viewers.
• Problem-Solution Fit - Demonstrate a clear connection between the problem and the solution offered.
• Data-Driven Insights - Use charts and graphs to present complex information in an easily digestible format.
• Brand Voice & Tone - Maintain a consistent tone throughout the video to create a cohesive brand experience.
• Narrative Structure - Employ a clear beginning, middle, and end to create a compelling story arc.
• Clear Call to Action - Use strong verbs and clear instructions to encourage viewers to take the desired action.
• Script Conciseness - Use short sentences and simple language to ensure easy comprehension.

What makes Motion Graphics B2B Video effective?

Motion graphics B2B videos quickly capture attention and maintain engagement. The strategic fusion of motion, graphics, and narrative crafts a dynamic and engaging experience. This approach simplifies complex information, enhancing comprehension and retention. For instance, a dynamic chart showcasing year-over-year growth can effectively communicate complex financial data. animated explainer videos and 3D animations deconstruct complex concepts into readily digestible segments.

The impact of these videos stems from their capacity to forge an emotional connection with viewers, cultivating rapport and enduring relationships. By employing resonant visual narratives, businesses establish a narrative that aligns with their target audience. The narrative should directly address the target audiences pain points and ambitions. This approach establishes trust and authority, encouraging viewers to engage with the message and initiate action. Maintaining consistent brand elements throughout the video strengthens brand recognition and credibility. A clear call to action guides viewers towards desired outcomes, such as requesting a demo or downloading a resource.

How long should your Motion Graphics B2B Video be?

Mastering motion graphics video length hinges on aligning video type, target audience, and marketing funnel stage.

Pre-production Considerations for Determining Video Length:

• What's the core message for each video type?
• Who is the ideal viewer for this video?
• Which features need highlighting?
• What style best suits the message?
• What platform will host the video?
• Does the video build brand identity?
• What marketing goal does it serve?

Motion graphics B2B video length guide

How to create Motion Graphics B2B Videos?

Mastering motion graphics b2b video production requires a strategic approach that prioritizes clear communication and impactful visuals to resonate with your target audience .,,

• Target Audience - Use detailed buyer personas to create messaging that directly addresses their specific concerns.
• Scriptwriting - Employ a clear, concise, and benefit-driven narrative that highlights the product's value.
• Storyboard - Use a detailed storyboard to ensure visual consistency and a compelling narrative arc.
• animation style - Choose a style that complements the brand and enhances the video's overall impact and memorability.
• Asset Creation - Use high-resolution assets and consistent branding to create a professional and polished look.
• Voice Recording - Select a voice that conveys professionalism and builds trust with the target audience.
• Video Editing - Use dynamic editing techniques to maintain viewer engagement and highlight key features.
• Graphics Integration - Use data visualizations and infographics to present complex information clearly and concisely.
• Final Render - Optimize the video for different platforms to ensure consistent quality and accessibility.

Choosing the Right Animation Style for Your B2B Video

Creating compelling b2b videos requires careful consideration of animation style. Let's explore how to choose the right approach for your next project. A thoughtful animation style elevates your brand, clarifies your message , and resonates with your audience.

We'll cover key factors to consider when selecting an animation style for your B2B videos. Remember, the goal is to create engaging content that drives results .

• Match your animation style to your brand identity . Consistency builds recognition. Think sleek and minimalist for a tech company, or playful and vibrant for a creative agency.
• Consider your target audience. A younger demographic might appreciate trendy styles, while a more established audience might prefer a classic approach. Research animated business explainer videos to see what resonates with your target market.
• Align your style with the video's purpose . Explainer videos benefit from simple, engaging 2D animation, while product demos might require realistic 3D animation . corporate animation video examples often showcase a brand's values through sophisticated visuals.
• Balance visual appeal with clarity. high-impact business animation leverages storytelling and emotional connection , but avoid overly complex visuals that distract from your core message.

By carefully considering these factors, we can create B2B videos that inform, engage, and inspire. Experiment with different styles and find what works best for your brand and audience.

Using Data Visualization in B2B Animated Explainer Videos

Let's dive into the specifics of using data visualization in your B2B animated explainer videos. We've covered the basics, so now we'll explore how to make your data truly shine and resonate with your audience. Remember, the goal is to transform raw numbers into compelling visuals that drive action.

Data visualization isn't just about pretty charts; it's about telling a story with your data. Think of it as translating complex information into a language everyone understands. For example, software explainer video examples often use animated charts to break down technical jargon and showcase the software's value proposition .

• Clearly define your key metrics: Before you even think about charts, determine which data points are most relevant to your message and audience. Focus on the metrics that directly support your core value proposition.
• Choose the right chart type: Different charts serve different purposes. A line chart effectively illustrates trends over time, while a pie chart is perfect for showcasing market share. Consider what story you want to tell and select the chart type that best conveys that narrative.
• Animate your data: Static charts can be boring. Bring your data to life with animation, highlighting key changes, patterns, and insights. Think of how B2B product demo video examples use animation to demonstrate product functionality and ROI.
• Keep it concise and focused: No one wants to sit through a data overload. Keep your visualizations short, sweet, and to the point. Focus on the most impactful insights and avoid overwhelming your audience with unnecessary details.

By following these tips, we can create data visualizations that not only inform but also engage and inspire. High-quality business explainer video animation, combined with compelling data visualization, can significantly boost viewer engagement and drive conversions. Remember, the goal is to make your data work for you, transforming it from dry numbers into a powerful storytelling tool.

How to Effectively Use Call-to-Actions in B2B Animation

Now that we've covered animation styles, let's talk about call-to-actions (CTAs). Think of your CTA as the bridge between engaging content and tangible results. In the B2B world, a well-crafted CTA can be the difference between a viewer and a lead. For instance, imagine a motion graphics video for SaaS showcasing a new project management tool. A compelling CTA might invite viewers to start a free trial , directly connecting the video's message to a desired action.

Effective CTAs aren't just about placement; they're about creating a seamless user experience. Consider a medical device animation video example: a clear, concise CTA prompting viewers to download a detailed product brochure can be highly effective. This approach caters to the B2B buyer's need for in-depth information. Similarly, in B2B marketing animation , CTAs should guide viewers through the sales funnel, nudging them towards the next logical step.

• Craft compelling copy: Use action-oriented language and highlight the value proposition. Instead of a generic "Learn More," try "Boost Your Productivity Today."
• Prioritize visual prominence : Make your CTA stand out. Use contrasting colors, clear fonts, and animation to draw attention.
• Personalize and test: Tailor your CTAs to your target audience and A/B test different variations to optimize performance .
• Ensure mobile-friendliness and accessibility: Design CTAs that are easily clickable on any device and accessible to all viewers .

By strategically crafting your CTAs, you can transform passive viewers into engaged leads, maximizing the impact of your B2B animation efforts.

Using Animation to Explain Complex B2B Concepts

Let's explore how animation transforms complex B2B concepts into engaging visuals. We'll move beyond simply listing features and delve into the art of storytelling through animation. Think of your video as a mini-movie, guiding your audience through a journey of understanding. Creating an animated explainer video for business can simplify complex products or services, making them more accessible to potential clients.

Remember, clarity is paramount. We're not aiming for artistic masterpieces; we're crafting effective communication tools. Explore technology explainer video examples to see how animation effectively communicates intricate technical concepts.

• Tailor your message: Speak directly to your audience's knowledge level. Avoid jargon and focus on relatable language.
• Show, don't just tell: Visualize processes, use metaphors, and break down information into digestible chunks.
• Highlight the "why": Focus on the benefits, not just the features. Show your audience how your product or service solves their problems.
• Maintain consistency: A consistent visual style builds brand recognition and reinforces your message. Investing in professional animated explainer videos elevates your brand and ensures a polished, engaging presentation of complex information.

By following these principles, we can transform complex ideas into compelling visuals that resonate with our audience and drive results. Remember, the goal is not just to inform, but to engage and inspire.

How motion graphics B2B video examples are curated?

We dove deep into motion graphics B2B video s, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic motion graphics B2B videos showcasing real-world applications .
2.Diversity Showcasing diverse visual styles , industries, and target audiences for inspiration.
3.Engagement Analyzing audience response , information design , 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5. narrative structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and impact of the communicated value proposition for B2B audiences.
7. Return on Investment (ROI) Focus Determining how effectively the video communicates potential ROI and business benefits.
8. Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, motion graphics B2B video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 = 0.22%)