20 B2B Communication Video Examples That Excite And Impact

1. ACCIONA

Impressive visuals immediately grab attention, showcasing ACCIONA's technology in a dynamic, real-world application. The video's precise pacing keeps viewers engaged, effectively communicating the technology's benefits without overwhelming technical details. This is a strong example of B2B video branding.

The narrative centers on the positive impact, highlighting efficiency and sustainability. The clear demonstration of value, presented accessibly, resonates with a broad audience. This approach effectively showcases the solution's worth.

2. Acrelec B2B 3D Product Animation

Efficiency immediately commands attention in this Acrelec video showcasing S22 Lite. Visual minimalism is not just aesthetic; it speaks volumes about functional design. The video cleverly uses text overlays to highlight adaptability and compact form, key features presented with impactful clarity. This approach swiftly communicates the product's core value proposition to businesses seeking streamlined solutions.

Beyond surface presentation, the video subtly articulates the practical advantages of the S22 Lite self-service kiosk. Configurations for varied settings and ease of upkeep are showcased, underscoring seamless operational integration. This concise and direct B2B communication video effectively conveys convenience and operational efficiency, making a strong case for its business utility.

3. Advarra B2B Motion Graphics Video

Over 40,000 studies managed€”that's the power of Advarra's Clinical Conductor. This B2B communication video effectively showcases the platform's capabilities. The software interface demonstrations are clear and concise, highlighting the ease of use and efficiency gains.

eConsent's participant-friendly workflow and the reduction in audit findings are compelling. eSource's impact on data quality and cost savings, perhaps reducing paper costs by a significant percentage, is also effectively shown. This video is a great example of a concise and informative product demonstration.

4. AppDynamics B2B Explainer Video

Application performance optimization for government agencies is brilliantly showcased in this B2B video storytelling. The video's vibrant animation and clear depiction of AppDynamics' platform instantly communicate its value. FedRAMP authorization is subtly highlighted, further strengthening its appeal to the target audience.

The concise presentation, coupled with dynamic transitions, ensures that complex information is easily understood. This is a masterclass in concise communication, effectively demonstrating how improved application performance directly impacts mission outcomes.

5. CircleCI B2B Communication Showcase

Software development hurdles? This B2B communication video showcases CircleCI's elegant solution. Abstract visuals, combined with the unexpected inclusion of Condé Nast, instantly establish credibility and intrigue. The video clearly demonstrates CircleCI's power to integrate complex technology stacks, resulting in streamlined workflows and rapid deployment.

For developers and IT professionals, the visual representation of problem-solving and the ClickMechanic example provide relatable context. The video's concise and impactful message leaves a lasting impression, highlighting CircleCI's ability to empower teams to build great things.

6. CoPilot AI B2B Marketing Animation

Efficient lead generation is the focus of this concise video. The animation clearly demonstrates CoPilot AI's features, making this a compelling example of B2B video content. Its brevity is a strength.

The platform's ability to automate LinkedIn prospecting is effectively shown, with a clear path from cold to hot leads. The video's visual style is modern and easy to follow, leaving a lasting impression.

7. Deep Vision B2B Communication Video

Visual storytelling is key in Deep Vision's video. The animation style cleverly simplifies complex concepts, making the message easily digestible for a professional audience. This approach to B2B video branding is highly effective.

The video's strength lies in its ability to connect with viewers on an emotional level, using relatable scenarios to drive home its message. The concise narrative and clear call to action leave a lasting impression, making it a powerful example of effective communication.

8. Deutsche Bank Corporate B2B Communication

Does navigating complex financial processes in emerging markets feel like a maze? This B2B communication video showcases Deutsche Bank's GEM Connect, a solution that streamlines treasury workflows. The video cleverly uses 3D animation to visualize the automation of complex processes, highlighting the benefits of reduced costs and faster cross-border settlements. A global map effectively demonstrates GEM Connect's international reach.

GEM Connect's automated FX and target balance settlements are clearly explained, emphasizing their impact on efficiency. The inclusion of a Deutsche Bank representative adds credibility, and the video's concise 2 minutes 51 seconds runtime keeps viewers engaged. Learn more about how GEM Connect can transform your treasury operations.

9. ESII B2B Communication Video

Kiosks with vibrant design options are showcased in this B2B communication video. The fast-paced visuals and high-quality 3D renders effectively demonstrate the ease of customization, targeting businesses seeking innovative solutions.

ESII's concise presentation leaves a lasting impression. The video's brevity and clear call to action make it highly effective, emphasizing the range of customization options available for their connected kiosks.

10. EY 3D Animated B2B Showcase

Sophisticated animation makes this B2B video marketing piece stand out. Data visualization, through cleverly designed charts and 3D spheres representing ecosystems, is both informative and visually stunning. The use of color and lighting enhances the overall impact.

EY Embryonic is presented as a solution to navigate complex business ecosystems, clearly communicating its value proposition. The video effectively uses 3D spheres and network visualizations to illustrate interconnectedness, making abstract concepts easily understandable.

11. Flywheel B2B Animated Explainer

Data visualization shines in this B2B video branding, instantly captivating viewers. Animated sequences cleverly illustrate complex data processes, making abstract concepts accessible to a specialized audience.

Flywheel's platform is presented through clear visuals, emphasizing secure data sharing and efficient workflows. This effectively communicates the platform's value for life sciences R&D professionals, pharmaceutical companies, and data scientists.

12. Hexagon B2B Communication Video

Dynamic visuals drive this B2B video explainer, showcasing Hexagon's technological capabilities. The seamless transitions and 3D animation create a compelling narrative, enhanced by strategic use of visual metaphors like the eye and Earth, representing vision and global impact.

The futuristic color palette and dynamic camera angles, coupled with clear data visualizations, effectively communicate complex information. The tagline, empowering an autonomous future, is subtly integrated, reinforcing the video's message.

13. IES Animated B2B Software Demo

Unlocking seamless project management, this B2B communication video demonstrates the power of IES's online system. Beginning with a captivating laptop transformation, the video smartly transitions to showcasing how core project elements like task assignment and deadline tracking are easily managed and visualized across various devices. Clear graphics underscore the efficient and user-friendly design, enhancing engagement with the platform.

Focusing on certifications, IES streamlines the process for BREEAM, LEED, and Code for Sustainable Homes, making previously challenging tasks feel effortless. Features like pre-assessment credit selection, team collaboration, and automated email reminders are all showcased through appealing visual and simple animations. The video closes with report submission, and final brand logo, further emphasizing the platform's value in delivering clear project oversight.

14. Innovecs B2B Communication Video

Showcasing effective B2B communication, this video excels. Its clear, concise messaging and strong visuals make complex information accessible, demonstrating a sophisticated understanding of the target audience.

The video's natural pacing and engaging style build trust and connection, avoiding overly technical explanations. This approach makes the information relatable and memorable, leaving a lasting positive impression.

15. IRI B2B Visual Communication

Dynamic visuals power this B2B communication video, showcasing IRI's data analytics prowess. The video cleverly uses animation to convey how the company transforms data into valuable insights for FMCG businesses, emphasizing its Liquid Data„¢ approach.

Its fast pace and impactful visuals, devoid of a voiceover, make complex information easily understandable. The video's sophisticated design and clear call to action make it a highly effective marketing tool for reaching decision-makers in the FMCG sector.

16. Logitech Minimalist B2B Presentation

High-quality visuals immediately captivate. Logitech's product range is showcased across diverse settings, highlighting its suitability for various business needs. This B2B video content cleverly uses color and dynamic camera work to create a memorable impression.

The video effectively targets IT professionals and decision-makers, demonstrating the intuitive Tap interface and the seamless integration of the Rally Mic Pods and Rally Bar systems. The modern aesthetic and clear product demonstrations make a strong case for Logitech's video conferencing solutions.

17. MerchantE B2B Onboarding Video

Efficient invoicing is key to business success. This B2B video explainer for MerchantE effectively demonstrates how its NetSuite integration simplifies the payment process. The video's clean design and straightforward explanation make the software's functionality clear, even to those unfamiliar with NetSuite.

The three-step process€”enable, use, email€”is visually presented, highlighting the ease of implementation and use. The contrast between manual paperwork and the streamlined digital solution is striking, instantly showcasing the time and cost savings.

18. SMC B2B Communication Animation

Clean, modern visuals instantly draw you in. This B2B communication video effectively showcases FieldRoutes software, highlighting its intuitive interface and user-friendly customer portal. The video's concise nature ensures viewers quickly grasp the key benefits.

Demonstrations of the app and portal features are clear and impactful. The overall design and functionality are presented in a way that emphasizes efficiency and ease of use, making it a compelling example of effective software marketing.

19. webdew Simple B2B Animation

Does this B2B communication video grab your attention? It expertly uses animation to illustrate Chemishield's capabilities, making complex processes clear. The visuals are modern and professional, with a color palette that enhances the overall impact.

The video's concise demonstration of Chemishield's features, from waste sorting to real-time analytics, is highly effective. Its problem/solution approach, combined with a clear focus on benefits, leaves a lasting impression on viewers.

20. YDS Devon B2B video storytelling

Impressive visuals immediately grab attention, showcasing YDS Devon's seamless integration into professional workflows. The video's concise storytelling effectively communicates value without technical jargon; it's a strong example of B2B video production.

Exceptional production quality creates a polished, professional image. The clear demonstration of functionality leaves no room for ambiguity, ensuring viewers understand the product's capabilities. The video leaves a lasting impression of competence.

Measuring Real Business Impact from B2B Video

The true strategic power of B2B Communication Video extends far beyond simple view counts or likes that satisfy only surface-level curiosity. Organizations today increasingly recognize the necessity of quantifying tangible business impact, moving resolutely past vanity metrics to understand their real contribution to driving revenue growth and enhancing operational efficiency in a competitive marketplace. They seek clear, data-backed evidence showing precisely how video influences strategic objectives and directly contributes to achieving bottom-line results that unequivocally justify investment and scale.

Measuring this profound impact involves diligently tracking how video accelerates sales cycles, significantly boosts average deal sizes, or substantially reduces internal operational costs. It’s about seeing video not just as a piece of creative marketing content but as a potent performance driver deliberately embedded within the core business process, actively influencing prospect and customer behavior at critical touchpoints. For instance, well-placed demonstration videos can dramatically shorten prospect evaluation times during the consideration phase, while comprehensive educational content saves valuable time for support teams by proactively addressing common inquiries. Pinpointing these crucial connections requires integrated analytical approaches that look beyond isolated video platforms.

Advanced analytics platforms provide granular, deeper insights into viewer behavior, precisely showing which specific moments resonate strongly or cause abrupt drop-offs. Crucially, seamlessly integrating video engagement data with CRM and marketing automation systems allows for tracking individual prospect journeys with unprecedented detail. This empowers sales teams to leverage specific viewing history for more informed, contextually relevant outreach, eliminating guesswork. Simultaneously, it enables marketers to accurately score leads based on their demonstrated interest level and engagement depth indicated by video interaction, automating timely and relevant follow-up workflows that nurture leads effectively.

Why Advids for B2B Communication Video?

At Advids, we create high-quality, original B2B communication videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into compelling and effective animation.

Transforming Ideas into Engaging B2B Communication Videos:

Customized Solutions: From explainer videos to character animations, we tailor each B2B communication video to your brand, style, and target audience.
Creative Storytelling: Our animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge Technology: We use industry-leading software and techniques for visually stunning videos with lasting impact.

A Partnership Built on Experience and Trust:

12+ Years of Proven Success: With over 3400 clients served, we deeply understand effective B2B communication video.
Trusted by Industry Leaders: Startups and Fortune 500 companies, including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, rely on our expertise.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our talent, creativity, and commitment to client satisfaction.

Collaboration and Communication for Success:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful B2B communication videos. Out of 3400 clients, over 320 B2B communication videos have been successfully delivered.

Ready to unlock the potential of B2B communication video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a B2B Communication Video?

A B2B communication video is a powerful marketing tool that uses visual storytelling to engage and inform potential clients about a company's products or services. These videos are designed to educate, build trust, and ultimately drive conversions by showcasing the value proposition and demonstrating how the product or service can solve specific business challenges.

B2B communication videos can be used for a variety of purposes, including product demonstrations, case studies, customer testimonials, thought leadership pieces, and webinars. They can be distributed through various channels, including company websites, social media platforms, email marketing campaigns, and industry events.

What do top B2B Communication Videos have in common?

Mastering B2B video requires focusing on clear value propositions and compelling narratives that resonate with your target audience.

Clear Objectives: Align video goals with measurable business outcomes. Focus on quantifiable results.

• Ideal Customer Profile: Create buyer personas to tailor messaging for maximum resonance. Address specific pain points.
• Value Proposition: Emphasize the unique benefits and ROI for the target audience. Quantify the value delivered.
• Narrative Arc: Use a problem/solution structure to build engagement and credibility. Show, don't just tell.
• Visual Communication: Use high-quality visuals and data visualizations to enhance comprehension. Prioritize clarity.
• Key Features: Highlight features that directly address customer needs and pain points. Demonstrate practical applications.
• Quantifiable Results: Use charts and graphs to showcase impressive achievements. Focus on key performance indicators.
• Case Studies: Showcase diverse customer success stories to build trust and credibility. Highlight diverse applications.
• Client Testimonials: Feature authentic quotes that address specific concerns. Use diverse voices and perspectives.
• Call to Action: Provide clear, concise instructions for the next steps. Make it easy for viewers to engage.

What makes B2B Communication Video effective?

Developing effective B2B videos requires a deep understanding of the target audience, achieved through thorough market research, competitor analysis, and detailed buyer persona development. Videos should showcase a clear understanding of the audiences professional context, avoiding generic business jargon. Demonstrate ROI through quantifiable metrics like increased lead generation , improved conversion rates, or shortened sales cycles.

Craft a compelling narrative arc with a clear beginning, middle, and end, focusing on a central problem and its solution. This can be achieved through case studies, customer testimonials, product demonstrations, thought leadership pieces, animated explainer videos, data visualizations, and expert interviews. Feature credible experts and thought leaders whose insights resonate with the target audience, enhancing the videos authority.

Design clear, concise CTAs that align with the videos objective, such as visiting a website, downloading a resource, or scheduling a demo. Track engagement metrics like watch time , click-through rates on CTAs, and social media shares to measure effectiveness. Align the videos style and tone with the brands voice and the audiences expectations, considering factors like formality and visual aesthetic. Utilize high-quality visuals, including professional cinematography, compelling graphics, and relevant data visualizations to enhance engagement.

Clearly articulate the problem the target audience faces and position the product or service as the solution, emphasizing its unique advantages. Employ A/B testing to optimize video elements, such as headlines, CTAs, and visuals, to maximize impact. Ultimately, effective B2B videos demonstrate a deep understanding of the audience and offer compelling solutions to their business challenges.

How long should your B2B Communication Video be?

Optimize B2B video length for maximum impact by aligning video type, content, and target audience stage.

Pre-production Considerations for Determining Video Length:

• What's the video's core message?
• Who is the ideal viewer profile?
• How many key features are shown?
• What problem does the video solve?
• What platform will host the video?
• Does the video build brand trust?
• What is the desired viewer action?

B2B communication video length guide

How to create B2B Communication Videos?

Mastering B2B communication videos requires a strategic approach, focusing on clear messaging and impactful visuals to resonate with your target audience and drive results.

• Video Objectives - Clearly defined goals ensure the video stays focused and delivers measurable results.
• Script Development - A compelling script is crucial for conveying your message effectively and engaging viewers.
• Storyboard Creation - Visual planning ensures a cohesive narrative and facilitates efficient filming.
• Format Selection - The right format optimizes engagement and aligns with the platform and audience.
• Location Scouting - The setting enhances the video's visual appeal and reinforces brand identity.
• Crew Hiring - A skilled team ensures high-quality production and efficient workflow.
• Video Filming - Meticulous filming ensures high-quality footage that meets the creative vision.
• Footage Capture - High-quality footage is essential for a polished final product.
• Final Review - A thorough review ensures the video aligns with the objectives and brand standards.

Crafting a Compelling B2B Video Script

Crafting a compelling B2B video script is more than just stringing words together. It's about creating a narrative that resonates with your audience, showcases your value, and drives action. Let's explore how we can achieve this together.

We've already covered the groundwork—understanding your audience, defining objectives, and planning your visuals. Now, let's dive into the heart of your video: the script. Remember, a strong script is the foundation of any successful B2B video.

• Know Your Audience: Speak directly to their needs and pain points. What challenges do they face? How can your product or service provide solutions? Looking for inspiration? Explore B2B video marketing examples to see how other companies are connecting with their target audience.

• craft a narrative Arc: Every good story has a beginning, middle, and end. Start by setting the stage, introduce the problem, present your solution, and showcase the positive outcomes. Analyzing best B2B video examples can provide valuable insights into effective storytelling techniques.

• Focus on Value, Not Features: While features are important, your audience cares about the value you bring. Quantify the benefits and demonstrate the ROI. How can your product or service make their lives easier or improve their bottom line?

• Call to Action: Don't leave your viewers hanging. Tell them what you want them to do next. Whether it's visiting your website, requesting a demo, or downloading a resource, make it clear and easy for them to take action. For a polished and professional introduction, consider corporate video examples to showcase your company culture and expertise. Complex services can be easily explained with engaging service explainer video examples that simplify key concepts.

By following these steps, we can create B2B video scripts that not only inform but also inspire and convert.

Leveraging B2B Videos for Sales Enablement

Let's explore how we can transform our sales process with the power of video. We've seen how effective B2B videos can be, but now let's dive into the specifics of using them for sales enablement. Imagine equipping our sales team with resources that not only inform but also inspire and convert.

Consider this: a prospect hesitates to commit. A well-placed case study video demonstrating a similar client's success could be the tipping point. Or perhaps a complex product feature is causing confusion. A short, engaging B2B product video example can clarify everything. This is the potential of video in sales.

• Empower our sales team with a library of targeted videos. Think product demos, explainer videos, and compelling commercial video examples tailored to different buyer personas and sales stages. This allows for personalized communication that resonates with each prospect.
• Address sales objections head-on. Create videos that preemptively answer common questions and concerns. This builds trust and reduces friction in the sales process.
• Transform sales presentations from static slideshows into dynamic experiences. Incorporate engaging B2B video examples showcasing customer success stories and quantifiable results.
• Use video for follow-up and lead nurturing. A personalized video message after a meeting can reinforce key takeaways and keep us top-of-mind.

By strategically integrating video into our sales process, we can create more engaging interactions, build stronger relationships, and ultimately, drive more conversions.

Using Data to Improve B2B Video Performance

Having explored inspiring B2B video examples, let's empower ourselves with data. Data-driven insights are key to optimizing video performance and achieving measurable results. We'll explore how we can leverage data to improve our B2B video efforts. Are we ready to unlock the full potential of our video marketing?

Data isn't just numbers; it's a roadmap to better engagement and ROI. Think of those top B2B video examples – they didn't get there by chance. They used data to understand their audience and refine their approach . We can do the same. Let's dive into how we can use data to enhance our B2B videos, from professional video examples to compelling B2B explainer video examples.

• Track Key Metrics: Let's define our Key Performance Indicators (KPIs). Are we aiming for brand awareness , lead generation, or sales? Tracking relevant metrics like views, watch time, and conversions is crucial. For instance, analyzing watch time for our B2B explainer video examples helps us understand audience engagement.

• Leverage Platform Analytics : Dive into platform-specific analytics. YouTube Analytics and Vimeo Insights offer valuable data on video performance. Which metrics are performing well, and which need improvement?

• A/B Test for Optimization : Experiment with different titles, thumbnails, and calls to action. A/B testing helps optimize click-through and conversion rates. Imagine testing different headlines for a product demo video – which one resonates most with our audience?

• Analyze Audience Behavior : Track watch time and drop-off points . Understanding where viewers disengage helps refine content and improve engagement. Are we keeping our audience hooked?

Data empowers us to make informed decisions, continuously improving our video content and strategy. By analyzing data, we can create business video examples that truly resonate with our target audience and drive results.

How to Use B2B Videos to Build Brand Trust

Building brand trust is crucial in the B2B landscape. Videos offer a unique opportunity to connect with your audience on a deeper level, fostering trust and credibility. Let's explore how we can leverage video to achieve this. Think of it this way: we're not just selling a product or service; we're building relationships .

Videos allow us to showcase the human side of our business, fostering genuine connections. Remember those marketing video examples we discussed? The most effective ones resonate because they're authentic and relatable .

• Show, Don't Just Tell: Instead of simply stating your values, demonstrate them through actions. For B2B service video examples, consider showcasing how your team resolves customer issues with empathy and efficiency.

• Share the Spotlight: Feature satisfied clients in testimonials and case studies. Let their success stories speak for themselves.

• Become a Trusted Resource : Offer valuable content that addresses your audience's pain points. Think educational webinars, insightful tutorials , or creative B2B video examples that simplify complex topics .

• Embrace Transparency: Openly address customer concerns and challenges. Transparency builds confidence and strengthens relationships.

By implementing these strategies, we can transform our B2B videos into powerful tools for building brand trust and driving meaningful engagement. This approach fosters long-term relationships and positions us as trusted partners in our industry.

The Role of Animation in B2B Videos

Beyond traditional approaches, animation offers a dynamic way to connect with B2B audiences. Let's explore how animation transforms communication, making complex ideas accessible and boosting engagement. Think of it as painting a picture with moving parts, capturing attention and simplifying the intricate. From visualizing abstract concepts to crafting memorable brand stories, animation empowers us to connect with viewers on a deeper level.

Animation isn't just about aesthetics; it's a strategic tool. Consider enterprise video examples that use animation to onboard new employees, simplifying complex procedures. Or effective B2B video examples showcasing product features with engaging visuals, driving conversions. Animation empowers us to control the narrative, ensuring our message resonates clearly.

• Simplifying Complexity: B2B animation video examples excel at explaining intricate products or services, transforming abstract ideas into digestible visuals.
• Amplifying Engagement: Animation injects energy into otherwise dry topics, captivating viewers and boosting message retention.
• Building Brand Identity: Craft a unique visual style with animated company video examples, reinforcing brand personality and fostering memorability.
• Driving Conversions: Animation guides viewers towards desired actions, making complex information accessible and encouraging engagement.

By strategically incorporating animation, we elevate our B2B communication, creating impactful videos that resonate with our target audience and drive results. From simplifying complex data to crafting compelling narratives, animation unlocks a world of creative possibilities.

How B2B communication video examples are curated?

We dove deep into B2B communication videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic B2B communication videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining the clarity and strength of the communicated value proposition for businesses.
7.Professionalism Determining video adherence to professional communication standards and brand consistency.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. animated explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, B2B communication video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)