Imagine a world where your message resonates deeply, instantly transforming potential clients into loyal advocates. What if you could achieve this with a single, powerful video? I am excited to share insights into the world of B2B video marketing today, and in this article, what we will explore is the remarkable impact of explainer videos. We'll uncover how these dynamic tools are revolutionizing communication, fostering deeper connections, and driving unprecedented growth. Our journey begins with exploring 30 compelling examples that showcase the power of visual storytelling. Let's discover the numbers that prove their effectiveness.
Video streaming will make up 91% of global internet traffic by 2024.
81% of video-viewing occasions get all or most of people's attention.
69% of B2B marketers predict their business will increase spending on video marketing.
These stats reveal a powerful trend: video is not just a nice-to-have; it's the future of marketing. 2D explainer videos, in particular, offer a compelling way to simplify complex information, grab attention, and drive conversions. In this article, we're highlighting 30 Effective B2B Communication Video examples that immediately captivated us and inspired our curiosity
ACCIONA is a company that focuses on creating sustainable construction materials. The video is designed to introduce viewers to the company's new sustainable construction product, biocement.
Video Design - ACCIONA effectively uses simplified graphic illustrations to explain the concept of biocement. The video design features bright colors and simple shapes which communicate the product's innovative nature and sustainability message. ACCIONA is committed to using high-quality visuals and engaging animations in its B2B video branding to ensure that their message is clear and impactful for their audience.
The video communicates that biocement can help us move towards more sustainable construction practices. The company's use of a bright color scheme, simplified graphics, and a lighthearted, yet educational, tone makes the video engaging for a wide audience.
Acrelec is a company that provides self-checkout solutions for various industries. The video is designed to promote their newest product, the S22 Lite, highlighting its streamlined checkout experience.
Video Design - This B2B communication video utilizes a minimalist design approach with a dark background. The product is showcased in a sleek and modern style, with clean lines and minimal visual clutter. The text overlays, including S22 Lite and High performance components, appear in white, creating a stark contrast against the dark background. This visual design emphasizes the modern aesthetic and the advanced technological capabilities of the S22 Lite.
The visual style of the video clearly communicates the objective of promoting the S22 Lite as a compact and efficient self-checkout solution. By highlighting the product's sleek design, the video conveys a sense of modernity and sophistication, making it appealing to businesses seeking to enhance their brand image and offer customers a streamlined digital experience.
What We Can Learn
Demonstrate versatility through diverse configurations; this sparks interest and expands your market.
Advarra’s video is designed to showcase the comprehensive features of Clinical Conductor, highlighting its ability to manage and optimize various aspects of clinical research operations.
Video Design - The video is visually appealing, with a clean, modern design. It emphasizes the CTMS platform’s user interface, which is depicted through animated graphics. The UI graphics feature a light blue background with green accents, a color scheme often associated with technology.
The video’s animated presentation, which showcases the various features of Clinical Conductor, is effective for engaging the viewer. It effectively highlights the value of the platform to the target audience, namely organizations involved in clinical trials. The video’s graphics and animated transitions convey the platform’s user-friendliness and the intuitive nature of Clinical Conductor. The video’s design reflects a modern and professional tone, which aligns with the brand’s image.
What We Can Learn
Visually demonstrate workflow improvements, creating a clear path to efficiency gains.
AppDynamics enables organizations to understand and optimize application performance. The video is designed to showcase how AppDynamics can improve mission outcomes in the public sector.
Video Design - The video is a B2B video explainer, using bright, bold, and engaging visuals. It uses a flat, clean graphic design style that features simplistic iconography and vivid colors. AppDynamics uses a clean and minimalist visual style with a focus on user experience and performance, showing its commitment to providing easy to use and efficient solutions.
The design of the video aligns with the video's objective, which is to highlight AppDynamics' ability to monitor and optimize applications in real time. The video utilizes various animations and transitions to create a dynamic visual experience that highlights key features. The simple and clean graphics, paired with the visual narrative of connected, and data driven icons, delivers a clear and concise message, reinforcing AppDynamics’ commitment to helping customers achieve their mission objectives.
What We Can Learn
Concisely explain complex features, making your product easily understood and appealing.
CircleCI provides software delivery teams with tools that help them adapt, collaborate, and rise to the occasion. The video is designed to showcase the benefits of using CircleCI to build resilience and enable innovative solutions.
Video Design - This B2B Communication Video features animated graphics that showcase the company’s solutions for software delivery teams. The color palette and design style are minimalistic. Green and teal are primary colors. The shapes are mostly circles, lines, and squares, which are associated with technological advancement. These visual elements, along with the animation style, create an engaging and informative video, ideal for a B2B audience.
The visual style of the video effectively communicates the objective of the video, which is to highlight the benefits of CircleCI. The use of vibrant colors and abstract imagery evokes a sense of dynamism and innovation, highlighting the company's commitment to helping teams achieve their goals. The overall tone is confident and reassuring, underscoring CircleCI’s ability to solve complex problems.
What We Can Learn
Craft a story around your product's benefits, creating an emotional connection.
6. CoPilot AI B2B Animated Explainer - Drive sales implicitly
CoPilot AI is a digital platform that uses AI technology to help businesses find ideal prospects on LinkedIn. The video is designed to demonstrate how CoPilot AI can help companies automate and scale their LinkedIn lead generation efforts.
Video Design - The video uses a clean, modern design with bright, bold colors and simple animations. The design style emphasizes the ease of use and efficiency of CoPilot AI, while the sleek graphics contribute to the professional tone of the B2B video explainer. CoPilot AI utilizes a simplified representation of the LinkedIn platform, which makes the video easy to understand and relevant to its target audience.
The visual style of the video effectively communicates its goal of showcasing the value of CoPilot AI for LinkedIn lead generation. This is accomplished through the use of clear visuals and a straightforward narrative, which helps the viewer understand how the solution works. The video creates a positive and professional tone, demonstrating the simplicity and efficiency of CoPilot AI's AI-powered approach to LinkedIn outreach.
What We Can Learn
Integrate a modern aesthetic and color palette to create a memorable brand experience.
Deep Vision is a proprietary AI solution, designed for visual anomaly detection. The video is designed to introduce the solution and its three simple steps.
Video Design - Deep Vision uses a clean, modern, and minimalist aesthetic. It employs a bright green background with white, and black animated icons, showcasing the product's simple interface. These elements combine to create a clean and effective B2B Communication Video that focuses attention on the product.
The use of simple graphic icons emphasizes the easy to use nature of Deep Vision, and the simple visual style, reinforces the message that the solution is easy to implement. Each animated icon, reinforces a step, making the narrative clear and engaging. The tone of the video is friendly and approachable, as it highlights the solution's user-friendliness, which is central to the product message.
Deutsche Bank launches an innovative solution for corporate treasurers operating in emerging markets. The video is designed to introduce GEM Connect and its key features, highlighting its ability to streamline complex financial processes within markets facing capital restrictions.
Video Design - The video leverages a clean, minimalist design style that is a hallmark of B2B video marketing. Minimalistic graphics, clean lines, and a white backdrop are used to communicate the solution's streamlined, efficient nature, with the central focus being the complex workflows being addressed, and the benefits of automation.
The video is designed to build a sense of order and control, using animations to visually depict the complexity of managing workflows in emerging markets and the ease of integrating GEM Connect as a solution. The tone is professional and informative, focusing on the core benefits of the solution and how it can help clients navigate these complex situations. It effectively communicates Deutsche Bank's commitment to providing innovative solutions for their clients by presenting the GEM Connect solution in a clear, impactful way.
What We Can Learn
A minimalist design with strong visuals makes your message stand out, improving recall.
ESII is a company that specializes in developing connected kiosks. The video is designed to show potential clients the customization options available for their kiosk.
Video Design - This video uses a simple and clean aesthetic, which emphasizes the customization capabilities of the kiosk. The video starts by showcasing the kiosk in a basic plain style against a white backdrop, highlighting the fundamental design. Then, the video transitions into a graphic style, featuring different textures and patterns that can be applied to the kiosk. This approach helps the viewers visualize the branding potential. Each style showcases multiple color options, adding to the customization experience.
The video's graphic style and overall aesthetic effectively communicate the core message of the video. The customization options, presented in a simple and elegant way, showcase the kiosk's versatility and ability to be tailored to any brand's needs. The video's tone is professional and informative, providing potential clients with a clear understanding of the customization potential of the kiosk.
What We Can Learn
Let your product's adaptability shine through varied visuals, sparking client interest and boosting engagement.
EY Embryonic is a cloud-based platform that helps businesses make informed decisions about where to invest to transform their business. The video is designed to demonstrate the benefits of using EY Embryonic.
Video Design - The video starts with a stunning visual of a rotating globe, where various sectors are highlighted in red and connected by lines. This visual emphasizes the dynamic and interconnected nature of industries, highlighting the importance of staying ahead of the curve. The graphics are high quality and effectively communicate the message of disruption and constant change. The overall style of the video is modern and visually appealing, which aligns with EY's brand image as a forward-thinking and innovative company.
The video's goal is to highlight EY Embryonic's ability to help businesses navigate the ever-changing business landscape by providing insights into emerging trends and competitors. This is achieved through the use of animated graphics and a compelling narrative that focuses on the concept of seeing ahead. The tone of the video is confident and optimistic, communicating EY's expertise and ability to guide businesses through the complexities of a dynamic market. The overall visual style of the video effectively conveys the message of EY Embryonic's value proposition.
What We Can Learn
Tell a story that resonates with your audience's challenges, fostering a deeper connection.
Flywheel is a cloud-scale data management and collaboration platform that helps pharmaceutical companies accelerate their precision medicine and AI development goals. This video is designed to illustrate how Flywheel can help reduce the time spent on data preparation and analysis, so companies can focus on research and development.
Video Design - Flywheel leverages clean, simple visuals to showcase the solution. The video uses a combination of 2D graphics, icons, and animated text. White background, blue and green accents, and simple lines are used to create a modern and clean aesthetic. This combination of visual elements makes the video feel both modern and accessible, while showcasing Flywheel’s commitment to B2B video branding.
The video style effectively communicates Flywheel's message by highlighting the time-consuming nature of data preparation. This is shown through animated illustrations of medical data, accompanied by the statement 80% of data science and machine learning is currently devoted to data preparation. The overall tone of the video is informative and reassuring, emphasizing the effectiveness of the Flywheel platform in accelerating research.
What We Can Learn
Clear visuals build trust, leading to more demo requests.
Hexagon is a technology company that helps businesses improve efficiency and sustainability. The video is designed to showcase the company's vision for a future where autonomy, sustainability, and business can thrive together.
Video Design - The B2B Communication Video uses abstract graphics, like glowing green lines, and a dark, moody color scheme to create a futuristic atmosphere. This style creates visual interest that is both exciting and engaging to the viewers.
The video's visual style effectively communicates Hexagon's mission. The graphics and the dark and moody color palette suggest a future where technology plays an integral role in business. The video conveys a sense of optimism and possibility, making it an effective tool for promoting Hexagon's brand and vision.
IES is a secure online project management system that makes it easier to certify green buildings. The video is designed to demonstrate how the IES system can help manage the certification process.
Video Design - This B2B video content uses a combination of animated graphics and on-screen text to clearly explain the product and its features. The graphics are simple and easy to understand, and the text is concise and clear.
The visual design is engaging. The animation and graphics are simple yet effective in communicating the key benefits of IES. The graphics are clean and visually appealing, making the information easy to understand and retain. The focus on the visuals allows IES to showcase the product effectively and makes the video informative. The animation and graphics are consistent throughout, making the video professional and trustworthy.
Innovecs is a big data solutions provider. The video is designed to demonstrate how they can overcome the challenges that big data presents.
Video Design - Innovecs uses a minimalist design style for this B2B Communication Video. White backgrounds are used to highlight simple, clear graphics. They have chosen to use bold, red, and black color schemes to visually attract attention. The design is effective in communicating complex information about a highly technical topic.
The visual style of the video uses simple graphics and animations to break down complex big data concepts. The video also includes a call to action, asking viewers to get in touch if they are interested in building a solution using big data. This simple and straightforward approach helps to make the information accessible to a broader audience. The clean, professional, and informative tone further solidifies Innovecs' authority in the big data field.
IRI works with FMCG businesses to make the complex simple. The video is designed to communicate how IRI's technology, analytics, and Liquid Data help FMCG companies make complex business decisions.
Video Design - IRI video showcases a very minimalist approach to B2B video content. It uses clean, dynamic graphics and a blend of color, which are simple, bold, and impactful. The use of animated lines, circles, and other geometric shapes, against a dark background, makes the video visually engaging.
The clean visual style of the video is a direct reflection of IRI's core message. The graphics communicate the idea of simplifying complexity by focusing on what is essential and using simple, straightforward imagery. This visual style creates a calm and professional tone, which is appealing to the target audience. IRI conveys that their products and solutions simplify complex business situations for FMCG companies.
What We Can Learn
Clearly demonstrate how your product simplifies complex processes for better engagement.
Logitech is a company that makes technology for video conferencing. This video is designed to showcase the multiple mounting options that are available with their solutions.
Video Design - The video uses a minimalist aesthetic and clean product shots to highlight Logitech’s video conferencing solutions. The video design focuses on showcasing the product in various mounting configurations. The use of white and light blue backgrounds, along with clean lighting, creates a sense of clarity and professionalism. The video highlights the sleek design and intuitive usability of the product. This is an example of excellent B2B video production.
The visual style of the video is consistent with the brand's message and positioning, which is to provide seamless and effective video conferencing solutions. The video uses a simple and clean design to showcase the product and its features. The use of minimal text and a focus on visuals helps to create a professional and engaging tone that resonates with the company's target audience.
MerchantE is a financial partner that helps businesses manage their finances. The video is designed to showcase the benefits of using MerchantE's Invoice Link for NetSuite.
Video Design - The video uses clean and simple line art with a minimal color scheme, creating a visually appealing and professional look. The use of gears throughout the video is a great way to connect the solution with business processes. This type of design is common in B2B Communication Video and is often used to convey efficiency and effectiveness. This style of video also allows the viewer to easily focus on the narrative of the video without any distractions.
The visuals communicate the video's objective of demonstrating how simple and easy it is to use Invoice Link for NetSuite. The video's tone is professional and informative while presenting a clear solution for businesses looking to streamline their invoicing process. Overall, the video uses a visually engaging design and clear messaging to communicate the product's value proposition.
What We Can Learn
Animate the process. it makes complex things easy to understand, boosting engagement.
18. SMC Animated B2B Marketing Video - Improve engagement implicitly
SMC provides solutions for the beverage and brewery industries. The video is designed to communicate the benefits of using SMC's Condition-Based Maintenance approach for ensuring the production process functions smoothly.
Video Design - The video incorporates high-quality, 3D graphics, emphasizing the benefits of using SMC's approach for a brewery operation. These graphics include a bottle of beverage, a conveyor belt, and a close-up of the bottle's label. This simple and clean visual design reinforces the message of SMC's approach. The video uses concise text and bold fonts, which complements the clean, minimalistic design, resulting in a strong and impactful B2B video branding.
The graphic design effectively highlights the key features of SMC's Condition-Based Maintenance approach. The text highlights the positive outcomes of using SMC's approach. The video uses a neutral tone and emphasizes the practical and tangible benefits of SMC's products and solutions for the beverage industry. The visual style of the video creates a sense of reliability, efficiency and professional competency. This effectively drives the video's goal of showcasing SMC's solutions and how their condition-based maintenance approach can address the needs of the industry.
What We Can Learn
Focus on the positive impact on business growth; this motivates viewers to learn more.
Webdew is a company that creates explainer video for businesses. The video is designed to introduce their product Chemishild, which is a software platform designed to optimize chemical waste streams and enable cost-effective waste disposal.
Video Design - The video features bright and vibrant colors like blue and white. It uses simple 2D animated characters and graphics. The video is clean and modern, using a minimalist design style.
The video is designed to engage the viewer by demonstrating how Chemishild simplifies and streamlines the process of chemical waste disposal. The clean minimalist design and the animated graphics create a friendly and approachable tone. The video successfully conveys the benefits of Chemishild, highlighting its potential to save time and money. The video is also effective in emphasizing the ease of use and the intuitive interface of the Chemishild platform.
What We Can Learn
Maintain consistent branding throughout the video for a professional and memorable experience.
YDS Devon partners with Gamma Telecom to provide a cloud-based unified communication service. This video is designed to explain the benefits of this service and how it can help businesses improve their internal and external communication.
Video Design - The video uses a clean and minimalist design. The graphics are simple, yet effective. The use of a purple background and white outlines is reminiscent of modern cloud-based software interfaces, creating a professional and relatable visual. The video style emphasizes visual clarity and simplicity to present the unified communication platform as a user-friendly solution. The animation features characters navigating and interacting with different communication tools, making it an engaging and effective way to visually explain the concept of unified communication. This approach showcases B2B video storytelling by making the solution more relatable and less technical.
The video utilizes visual elements like the clock, animated characters, and animated icons, creating a visual story that demonstrates how the unified communication platform works. This visual style, along with the animation, helps communicate the video's objective of showcasing the benefits of Horizon Collaborate and its potential for streamlining communication processes. The video has a professional yet approachable tone, making it suitable for both tech-savvy and less technically inclined audiences.
FAQ
How can a B2B communication video help me achieve my specific marketing objectives?
B2B communication videos boost marketing by showcasing expertise, building trust, and driving conversions. Tailor videos to specific goals, from lead generation to brand awareness.
What are the different styles of B2B communication videos, and which one is best suited for my needs?
B2B communication videos span various styles:
* Explainer videos
* Testimonial videos
* Product demos
* Company culture videos.
Choose the optimal style for your message and audience.
What are the key elements of a successful B2B communication video?
Successful B2B communication videos require:
* Clear message
* Engaging visuals
* Strong call to action
* Focus on target audience value.
How can I create a B2B communication video that is both informative and engaging?
Create informative and engaging B2B videos by combining compelling storytelling with clear visuals and concise messaging.
What is the typical cost of producing a B2B communication video, considering different levels of complexity and production value?
B2B video production costs vary based on complexity, ranging from $1,000 for basic demos to $6,000+ for complex visualizations.
How long does it typically take to produce a B2B communication video, from initial concept to final delivery?
Typical B2B video production takes 3-8 weeks, depending on scope and revisions. Expedited options exist for urgent projects.
What are some industry-specific best practices for creating B2B communication videos that resonate with my target audience?
Industry-specific B2B videos resonate with target audiences by incorporating relevant visuals, language, and messaging.
How can I effectively repurpose existing marketing assets, such as blog posts, white papers, or presentations, for my B2B communication video?
Repurpose existing marketing assets like blog posts or presentations into engaging video content.
How can I ensure that my B2B communication video is aligned with my overall brand identity and messaging?
Align B2B videos with brand identity by incorporating brand guidelines, messaging, and visual style.
How can I use B2B communication videos to build stronger relationships with my target audience and foster a sense of community?
Foster community with B2B videos by showcasing company culture, engaging audiences through interactive elements, and providing valuable content.
What are the advantages of using B2B communication videos over other marketing channels, such as email or social media, in terms of engagement and impact?
B2B videos offer higher engagement and impact than email or social media, providing richer experiences.
How can I identify and adapt successful B2B communication video examples from other companies in my industry to suit my specific needs and brand voice?
Analyze successful B2B videos and adapt best practices to your brand for a unique and effective approach.
What are some creative and innovative ways to use B2B communication videos in my marketing campaigns to stand out from the competition?
Use creative techniques like interactive elements, animation, and dynamic visuals to make B2B videos stand out.
How can I find and select a reputable video production company that understands my business objectives and can deliver high-quality results within my budget?
Choose a reputable video production company with proven B2B experience and a client-centric approach.
What are some important pre-production steps I should take to ensure a smooth and efficient video production process, such as developing a clear creative brief and outlining key messaging points?
Ensure smooth video production with thorough pre-production, including a clear creative brief and key messaging points.
How to plan and optimize B2B Communication Videos?
Positioning Power: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - April Dunford. Advids leveraged this for a cybersecurity client. Their B2B communication video clearly positioned their product as the ultimate defense against emerging threats, leading to a 25% rise in qualified leads.
Actionable: Clearly define product value proposition for target audience.
Usability Focus: "Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know." - Jakob Nielsen. Advids applied this principle for a healthcare client. Their B2B communication video used familiar visual cues and navigation patterns, making it easy for viewers to understand and engage with the content, resulting in a 15% increase in video completion rates.
Actionable: Ensure video interface and navigation are intuitive and user-friendly.
Value-Driven Communication: "Good design is good business." - Thomas Watson. Advids embraced this for an industrial equipment client. Their B2B communication video showcased the product's durability and efficiency through high-quality visuals and clear explanations, resulting in a 20% boost in sales inquiries.
Actionable: Communicate product value through compelling visuals and clear messaging.
Story-Driven Engagement: "Resonance happens when the presenter and the audience connect through shared experiences and emotions." - Nancy Duarte. Advids used this approach for a non-profit client. Their B2B communication video told a compelling story of impact, evoking empathy and inspiring donations, exceeding their fundraising goal by 30%.
Actionable: Connect with audience through authentic storytelling and emotional resonance.
Product-Led Growth: "Product marketing is about making sure your product is successful." - Sahil Sethi. Advids implemented this for a FinTech client. Their B2B communication video highlighted the product's key features and benefits, driving a 35% increase in product demos requests.
Actionable: Focus video content on showcasing product value and driving conversions.
Why Advids for B2B Communication Video?
At Advids, we create high-quality, original B2B communication videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into compelling and effective animation.
Transforming Ideas into Engaging B2B Communication Videos:
Customized Solutions: From explainer videos to character animations, we tailor each B2B communication video to your brand, style, and target audience. Creative Storytelling: Our animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Technology: We use industry-leading software and techniques for visually stunning videos with lasting impact.
A Partnership Built on Experience and Trust:
12+ Years of Proven Success: With over 3400 clients served, we deeply understand effective B2B communication video. Trusted by Industry Leaders: Startups and Fortune 500 companies, including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, rely on our expertise. Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our talent, creativity, and commitment to client satisfaction.
Collaboration and Communication for Success:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful B2B communication videos. Out of 3400 clients, over 320 B2B communication videos have been successfully delivered.
Ready to unlock the potential of B2B communication video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a B2B Communication Video?
A B2B communication video is a powerful marketing tool that uses visual storytelling to engage and inform potential clients about a company's products or services. These videos are designed to educate, build trust, and ultimately drive conversions by showcasing the value proposition and demonstrating how the product or service can solve specific business challenges.
B2B communication videos can be used for a variety of purposes, including product demonstrations, case studies, customer testimonials, thought leadership pieces, and webinars. They can be distributed through various channels, including company websites, social media platforms, email marketing campaigns, and industry events.
What do top B2B Communication Videos have in common?
Animated Explainer - A captivating way to simplify complex concepts.
Motion Graphics - A visually engaging approach to illustrate data and processes.
Whiteboard Animation - A creative and informative way to present ideas and solutions.
Screen Recording - A practical way to showcase software features and functionalities.
Live Action Footage - A realistic and engaging way to demonstrate product usage and benefits.
Customer Testimonials - A powerful way to build trust and credibility through real-world experiences.
Case Studies - A compelling way to showcase the impact of products or services on businesses.
Data Visualization - A clear and concise way to present data and insights.
Industry Experts - A valuable way to establish thought leadership and credibility.
Product Demonstrations - A practical way to showcase product features and functionalities.
Interactive Elements - An engaging way to encourage audience participation and interaction.
Call to Action - A clear and concise way to encourage viewers to take the next step.
What makes B2B Communication Video effective?
A fundamental aspect of effective B2B communication video is a design to resonate with the target audience. This involves understanding their industry, challenges, and decision-making processes. By addressing their specific needs and pain points, videos can build trust and credibility, making them more likely to convert viewers into customers.
Methods for creating effective B2B communication videos include crafting compelling narratives that highlight the value proposition and demonstrating how the product or service can solve problems. This can be achieved through case studies, customer testimonials, product demonstrations, and thought leadership pieces. By showcasing real-world examples and expert insights, videos build credibility and trust, fostering a stronger connection with the audience.
How long should your B2B Communication Video be?
A crucial aspect of B2B communication video is the length, which is driven by the content and the target audience. The ideal length varies depending on the complexity of the message, the attention span of the audience, and the platform where the video will be shared.
Methods for determining the ideal length include considering the audience's attention span, the complexity of the message, and the platform where the video will be shared. For example, a short video (under 2 minutes) might be suitable for social media platforms, while a longer video (5-10 minutes) might be more appropriate for a webinar or a product demonstration.
Pre-Production Considerations
What is the primary objective of the video?
Who is the target audience for the video?
What is the key message you want to convey?
What is the ideal length for the video based on the platform and audience?
What type of video format will be most effective?
What is the budget for the video production?
What is the timeline for the video production?
How to create B2B Communication Videos?
A comprehensive approach to creating B2B communication videos involves a well-defined process that ensures the video is effective and achieves its objectives. This process includes pre-production, production, and post-production stages, each with its own set of tasks and considerations.
Methods for creating B2B communication videos include planning, scripting, storyboarding, filming, editing, and distributing the video. Each step is crucial to ensure the video is engaging, informative, and achieves its desired outcome.
Pre-Production
Define target audience
Determine video objective
Develop a compelling script
Create a storyboard
Choose video format
Production
Secure necessary equipment
Hire a professional crew
Film the video
Capture high-quality footage
Ensure proper lighting and sound
How B2B communication video examples are curated?
We dove deep into B2B communication videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic B2B communication videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining the clarity and strength of the communicated value proposition for businesses. 7.Professionalism Determining video adherence to professional communication standards and brand consistency. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, B2B communication video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
