20 B2B Promotion Videos To Boost Brand Visibility And Drive Sales

1. Accedo

Compelling visuals and a clear narrative make this B2B video storytelling piece stand out. Accedo One's features are expertly showcased, highlighting its user-friendly interface and the ease of customization. The video successfully targets content providers and video businesses.

The platform's ability to streamline complex video management is convincingly demonstrated. The video's concise presentation effectively communicates the value proposition of Accedo One, making it a strong example of effective B2B marketing.

2. Aliaxis B2B promotion video

Intriguing visuals instantly grab attention; this B2B promotion video showcases concise storytelling. The pacing is expertly managed, delivering a clear message without feeling rushed.

Effective visuals and a strong call to action create a memorable impact. The video's brevity is key; it leaves a lasting impression.

3. ams OSRAM 3D B2B Motion Graphics

Impressive visuals immediately engage viewers; this B2B video for customer engagement showcases ams OSRAM's 3D sensing technology. The seamless integration of robotic movements and UI elements creates a compelling narrative, highlighting the potential of their sensors in various industrial applications. The video is a concise 1:30.

Smooth transitions and a minimalist aesthetic enhance the professional feel, making complex technology easily understandable. The VR interface showcase is particularly effective, and the use of white space is a design strength. Visit ams-osram.com to learn more.

4. Applied Medical B2B 3D Animation

Applied Medical's Voyant Intelligent Energy System is showcased brilliantly in this B2B promotion video. The 3D animation is stunning, providing detailed views of the device's ergonomic design and internal components, making complex technology easily understandable. This visual clarity is crucial for a medical device targeting professionals.

The video effectively communicates key benefits like faster seal times and superior hemostasis, appealing directly to surgeons' needs. Its concise style and focus on patient advantages make a compelling case for the Voyant system, leaving viewers wanting to learn more.

5. Canon B2B video for brand awareness

Professional-grade equipment immediately captivates the viewer, as Canon showcases its imaging prowess in this B2B video for sales. Through clear graphics, the video artfully simplifies complex workflows, focusing on how Canon solutions optimize efficiency. Detailed demonstrations act as a pivotal element, revealing the functionality with precision.

By showcasing real-world examples, the video communicates the practicality and reliability of Canon's technology across varied business needs. This targeted strategy, using detailed scenarios, establishes the value proposition for different sectors. Such a compelling approach makes this a notable example of a B2B video for sales.

6. CELO Fixings B2B Motion Graphics Promo

CELO Fixings' video captivates with its stunning 3D animation. The abstract energy wave sequence is a brilliant visual metaphor, showcasing the power of even small components. This B2B promotion video expertly balances product demonstration with brand awareness.

The video's concise nature and modern aesthetic effectively communicate the quality and innovation of the fixings. The impactful visuals leave a lasting impression, making it a great example of effective B2B marketing.

7. Chainalysis B2B promotion video

Exploring the world of blockchain analytics, a B2B promotion video from Chainalysis effectively presents its solutions for digital asset management. The video meticulously explains how the platform enables users to monitor cryptocurrency movement, detect suspicious behavior, and adhere to compliance requirements, thereby improving operational efficiency.

It goes beyond mere feature listing, by highlighting how Chainalysis provides users with the confidence to manage digital assets. By showing the real impact of their technology, they bring a practical approach to sophisticated challenges, showcasing benefits for businesses and the crypto industry as a whole.

8. Crestron Modern B2B Animation

Smart use of 3D visuals immediately grabs attention; the video's concise nature and focus on visual storytelling make it a compelling B2B video for lead generation. Targeting businesses seeking integrated room solutions, it showcases Crestron's versatility across various applications.

The clean aesthetic and fast pace keep viewers engaged, effectively communicating the seamless integration and intelligent control offered. The implied narrative of simplified room management is highly effective, leaving a lasting impression of efficiency and sophistication.

9. Edwards Lifesciences B2B video for customer engagement

Exceptional product detail elevates Edwards Lifesciences' message. Close-ups on crucial components subtly highlight superior craftsmanship and precision engineering, effectively communicating high quality without overt claims. This sophisticated approach speaks volumes.

This B2B video for social media successfully translates complex technical details into an engaging visual narrative. The focus on meticulous construction builds trust and credibility, making a lasting impression on the viewer. The video's impact is undeniable.

10. ESII B2B video storytelling

Kiosks shine in this short, impactful B2B promotion video. The video cleverly showcases a wide range of customization options, using vibrant colors and patterns on the 3D kiosk model. Its fast pace and clear visuals make the customization process appear simple and appealing, targeting businesses in retail, hospitality, and other sectors.

ESII's video is a great example of efficient product demonstration. The clean design and brief display of the kiosk's UI further enhance the professional impression. The final shot, featuring the website address, serves as a strong call to action, encouraging viewers to explore further.

11. Givaudan B2B Marketing Animation

Captivating visuals of the Blossom Lab amidst rose fields immediately draw viewers in. Givaudan's B2B video storytelling masterfully showcases this mobile perfumery laboratory, emphasizing its innovative design and global reach. The video clearly communicates the benefit to perfume industry professionals seeking natural fragrance ingredients.

The seamless transition between exterior and interior shots, coupled with close-ups of the lab equipment, effectively highlights the advanced technology. The Naturals at Origin message reinforces the brand's commitment to nature, creating a lasting impression.

12. Linemods B2B promotion video

Software promotion takes a fresh turn with Linemods' video. The presenter's enthusiastic delivery immediately grabs viewers, clearly stating the video's objective. This B2B video for brand awareness is a masterclass in showcasing software capabilities.

The video's length, though longer, is strategically employed to fully explain the platform's features and their uses. This comprehensive approach, targeting a specific audience, makes for a highly effective marketing tool.

13. Partoo B2B Software Demo Video

Managing multiple online listings is a challenge, but Partoo's B2B promotion video demonstrates a streamlined solution. The video's efficient use of screen recordings and bright visuals effectively showcases the platform's intuitive interface and automated features, making the software's capabilities immediately clear. This is a great example of a concise and engaging B2B promotion video.

The video successfully highlights Partoo's ability to improve online visibility across multiple platforms, including Google My Business and social media. The focus on managing customer feedback and team collaboration makes the software's value proposition clear for businesses of all sizes.

14. Ramtech B2B Animated Explainer

This compelling B2B promotion video showcases Ramtech's WES3 wireless evacuation alarm system. The 3D animation vividly portrays the system's features, from its simple interface to its extensive range. The React app integration is clearly demonstrated, highlighting real-time monitoring and its ease of use.

The video's strength lies in its clear visual communication, targeting construction companies' needs directly. It successfully emphasizes quick installation, customizable options, and the 3-year battery life of the WES3, making a strong case for its adoption.

15. ZF B2B Motion Graphics

Intriguing visuals transform chaotic highway traffic into a brain and galaxy, showcasing Scalar's intelligent fleet orchestration in ZF's B2B video for sales. The animation cleverly illustrates complex transport challenges, making the technology easily understandable. Vibrant neon colors add visual punch.

The video clearly explains Scalar's solution, connecting planning, routing, and dispatching, while highlighting its real-time optimization. Smooth transitions enhance the viewing experience. Visit the website to learn more about Scalar's capabilities.

16. Street Diligence B2B 2D Animation Promo

Visual storytelling effectively communicates the challenges of LIBOR transition. Animated icons clearly illustrate potential risks, making abstract concepts easily digestible. This B2B promotion video cleverly uses the platform's features to showcase its value.

The platform's comparison tool is highlighted, demonstrating its efficiency. The clean animation style and concise demonstrations make the platform's value proposition immediately clear. Street Diligence simplifies a complex process, offering a streamlined solution.

17. Syncron B2B video for sales

Syncron's video showcases its software's impact on business processes. The video's narrative centers on a relatable work scenario, subtly highlighting the software's efficiency gains. This approach effectively demonstrates the product's value without feeling overly promotional; it's a great example of a B2B promotion video.

The video clearly illustrates how the software streamlines workflows, resulting in increased productivity. By focusing on tangible results, the video resonates with viewers on a practical level, making the software's benefits clear and memorable.

18. TrueLayer B2B Explainer Video

This short, impactful B2B promotion video showcases TrueLayer's open banking payment solution. The clean, modern design and smooth transitions make the complex process of instant bank transfers appear effortless. Visuals are clear and intuitive, highlighting the security features.

The video effectively demonstrates the ease of use, from selecting a bank to payment confirmation via facial recognition. This streamlined process speaks directly to businesses seeking secure and efficient payment solutions.

19. Unios Minimalist B2B Product Demo

Illuminating design innovation, the ION Series video by Unios masterfully captures the essence of adaptable lighting solutions. Eschewing verbose descriptions, the video leverages captivating visuals to articulate the product's inherent value. It transcends mere demonstration, instead fostering an atmosphere of ingenuity and pioneering aesthetics.

Through fluid animations and refined product showcases, the video underscores the ION Series' flexible nature and effortless incorporation into diverse settings. It subtly frames the product as a comprehensive answer to varied illumination challenges. This succinct yet powerful communication acts as an engaging B2B video explainer, igniting interest and suggesting a transformative influence within the lighting sector.

20. Wiferion Minimalist B2B Video

Wireless charging solutions redefine industrial efficiency. This B2B video explainer uses striking 3D animation to showcase Wiferion's system, demonstrating its seamless integration across diverse applications.

The video's concise style effectively highlights key benefits, including increased uptime and cost savings. Award-winning technology and over 5,000 systems sold further underscore its reliability and market success. Learn more about Wiferion's innovative approach.

Mapping B2B Video Content Across the Buyer Journey

Businesses understand that guiding potential customers through their journey requires content tailored to their evolving needs. Mapping video assets across the distinct phases of the B2B buyer journey ensures prospects receive the right information precisely when they need it. This strategic approach moves away from generic content towards targeted experiences that resonate deeply with specific challenges and questions as buyers progress from initial problem awareness to solution evaluation and final decision.

Why Advids for B2B promotion video?

At Advids, we create high-quality, original B2B promotion videos designed to deliver exceptional results and help you achieve your business goals. We combine creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.

Experience the Advids Advantage:

Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life. From startups to Fortune 500 companies, we understand the nuances of B2B communication.
12+ Years of Proven Success: With over 3400 clients served and more than 270 successful B2B promotion videos produced, our experience speaks for itself.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Crafting Compelling B2B Narratives:

Creative Storytelling Through Animation: Our team of animators and storytellers craft captivating narratives that resonate with your target audience and drive meaningful engagement.
Customized B2B promotion video Solutions: From explainer videos to character animations, we tailor each project to your specific needs, brand, style, and target audience.
Cutting-Edge B2B promotion video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impact.

A Partnership Built on Collaboration:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is brought to life.
Strategic Communication: Open and transparent communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create truly effective B2B promotion videos.

Ready to unlock the potential of B2B promotion video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a B2B promotion video?

A B2B promotion video is a short, engaging video that showcases the value proposition of a product or service to a business audience. These videos are designed to educate, inform, and persuade potential customers about the benefits of using a particular product or service. They can be used to introduce new products, highlight key features, demonstrate how a product works, or share customer testimonials.

B2B promotion videos are often used in a variety of marketing channels, including websites, social media, email marketing, and trade shows. They can be a powerful tool for generating leads, driving sales, and building brand awareness.

What do top B2B promotion videos have in common?

Mastering B2B video marketing requires focusing on demonstrable value and clear, concise messaging.

Ideal Customer Profile - Tailor messaging to specific industry needs and pain points. Focus on the unique challenges and opportunities of your target audience.

• Compelling Narrative - Use a problem/solution structure, focusing on business outcomes. Emphasize how your product helps achieve specific goals.
• Pain Point & Solution - Show, don't just tell. Use visuals to illustrate the problem and solution.
• Quantifiable Results - Present data in a clear, concise, and visually appealing manner. Use charts and graphs to highlight key metrics.
• Success Stories - Feature diverse case studies showcasing different applications and benefits. Focus on measurable results.
• Intuitive User Journey - Use screen recordings or animations to demonstrate ease of use. Highlight key features and benefits within the user flow.
• Client Testimonials - Use short, impactful quotes from satisfied customers. Focus on specific results achieved.
• High-Impact Visuals - Use professional-quality visuals that are consistent with your brand. Prioritize clarity and visual appeal.
• Clear Call to Action - Make it easy for viewers to take the next step. Use strong verbs and clear instructions.
• Competitive Differentiation - Highlight unique features and benefits that competitors lack. Focus on value proposition.

What makes B2B promotion video effective?

A fundamental aspect of B2B promotion video effectiveness is a design to capture the attention of busy professionals. These videos are crafted to be concise, informative, and visually appealing, ensuring that they deliver a clear message and resonate with the target audience.

Methodical approaches to B2B promotion video creation aim to build trust . By showcasing real-world examples, customer testimonials, and expert insights, these videos establish a strong foundation of confidence and encourage potential customers to consider the product or service.

How long should your B2B promotion video be?

Optimize B2B video length for maximum impact by aligning video type, content, and target audience stage.

Pre-production Considerations for Determining Video Length:

• What problem does the video solve for the viewer?
• Who is the ideal customer profile for this video?
• Which key features need highlighting in the demo?
• What client success story best showcases ROI?
• What animation style best suits the message?
• Does the video build trust or drive conversions?
• What platform dictates optimal video length?

B2B promotion video length guide

How to create B2B promotion videos?

Mastering B2B video requires a strategic approach, focusing on clear objectives and a deep understanding of your target audience to create impactful videos that drive results.

• Video Objectives - Setting clear goals ensures the video aligns with business needs.
• Scriptwriting - A strong narrative builds engagement and drives key messages home.
• Video Style - The right style creates the desired brand perception and tone.
• Team Selection - Experienced professionals ensure a high-quality, impactful final product.
• Filming - High-quality visuals build credibility and showcase product benefits.
• Voice Recording - A professional voiceover adds polish and enhances comprehension.
• Music/SFX - Strategic sound design increases emotional connection and memorability.
• Video Editing - A well-paced edit keeps viewers engaged and focused on the message.
• Motion Graphics - Visual aids clarify complex information and improve retention.

The Importance of Call-to-Actions in B2B Videos

Creating compelling b2b videos is only half the battle. Once you have your audience's attention, how do you turn viewers into leads and customers? That's where the power of a strong call-to-action (CTA) comes in. Let's explore how we can maximize the impact of our videos by crafting CTAs that convert.

Think of your CTA as the bridge between passive viewing and active engagement. It's the crucial next step that guides your audience towards the desired outcome, whether it's downloading a resource, requesting a demo, or making a purchase. Let's dive into some best practices for creating CTAs that truly deliver.

Best B2B video examples demonstrate the effectiveness of well-crafted CTAs.

• Guide your audience: A clear CTA transforms viewers into active participants. Instead of simply watching, they're prompted to take the next step in their buyer journey.

• Strategic placement and design: Consider where your CTA appears within the video. Professional B2B video examples often feature strategically placed CTAs at the beginning, middle, and end. Use strong verbs like "Download Now" or "Get Started" and create visually appealing buttons or overlays that grab attention.

• Tailoring your message: Align your CTA with the video's objective and target audience. A product demo might encourage a demo request, while an explainer video might direct viewers to learn more. Even enterprise video examples benefit from concise and impactful CTAs.

• Testing and optimization: Experiment with different CTAs to see what resonates best with your audience. A/B testing can help you optimize conversion rates and refine your approach over time.

By implementing these strategies, we can transform our B2B videos from passive content into powerful lead generation tools. Remember, a compelling CTA is the key to unlocking the full potential of your video marketing efforts.

Measuring the ROI of B2B Video Marketing

Let's shift gears from admiring inspiring B2B video examples and delve into the practicalities: measuring your return on investment. After all, captivating content is only valuable if it delivers tangible results. We'll explore how to gauge the effectiveness of your video marketing efforts and demonstrate its value to your business.

Measuring ROI isn't about vanity metrics; it's about understanding how video contributes to your bottom line. Think of it as connecting the dots between views and value. By tracking the right metrics and analyzing the data, we can unlock valuable insights to optimize our video strategy and maximize its impact.

• Start with clear goals. Before launching any campaign, define measurable objectives aligned with your overall business goals. Are you aiming for increased brand awareness, lead generation, or direct sales? Having clear objectives provides a roadmap for measuring success.
• Track the right metrics. Go beyond views and likes. Dive into watch time, engagement, website traffic, and lead generation to understand how your audience interacts with your content. Analyzing high-quality B2B video examples can offer valuable benchmarks.
• Analyze the sales funnel. Connect video views to actual sales conversions. Track leads generated through video content and monitor their progress through the sales funnel. This helps pinpoint where video has the most significant impact.
• Don't forget qualitative data. While numbers are important, gather customer feedback through surveys and comments. This qualitative data provides valuable context and insights into audience perceptions. Professional business video examples often showcase the power of testimonials.

By combining quantitative data with qualitative feedback, we gain a holistic view of video performance. This allows us to refine our strategies, optimize our content, and ultimately, achieve a greater return on our video marketing investment. For those in industrial sectors, exploring industrial video examples can provide tailored insights. Remember, even B2B promotional video examples can benefit from a data-driven approach.

Leveraging Testimonials in B2B Video Marketing

Let's talk testimonials. They're not just nice-to-haves; they're powerful tools that build trust and drive conversions. Think of them as your secret weapon in B2B video marketing. By showcasing real people achieving real results, you create a compelling narrative that resonates with potential clients. But how do we make the most of them?

Imagine a potential client hesitant about your software. Then, they see a testimonial from a company just like theirs, raving about how it streamlined their workflow and boosted productivity. That's the power of social proof in action. It transforms skepticism into confidence. Reviewing b2b video production samples can provide inspiration for incorporating high-quality visuals and storytelling into your testimonials.

• Focus on relatable stories: Don't just list achievements; tell compelling stories that connect with your audience on an emotional level. Think about showcasing a client who overcame a specific challenge using your product.
• Showcase quantifiable results: Numbers speak volumes. Highlight how your product or service directly impacted the client's bottom line. Did it increase sales? Reduce costs? Improve efficiency? Let the data do the talking.
• Keep it concise and authentic: No one wants to watch a rambling testimonial. Keep it short, sweet, and genuine. Focus on the key benefits and let the client's personality shine through. Creative B2B video examples often feature customer testimonials highlighting key features and benefits, driving purchase decisions.
• Diversify your voices: Feature a range of clients from different industries, company sizes, and roles. This demonstrates the versatility of your offering and broadens its appeal. For instance, commercial video examples often focus on emotional appeal, B2B testimonials emphasize tangible results and business value.

By following these tips, we can transform testimonials from passive endorsements into dynamic lead generation tools. Remember, the goal is to build trust, showcase value, and ultimately, drive conversions.

Choosing the Right B2B Video Style

So, we've covered objectives and audience. Now, let's dive into choosing the right B2B video style. This is where we bring our video marketing strategy to life. The right style can make your message memorable, while the wrong one can leave viewers confused or disengaged. Think of it like choosing the right outfit for a business meeting – you want to make the right impression.

Imagine launching a new software product. An animated explainer video might be perfect for introducing its features, while customer testimonials would be more effective later in the sales funnel. Looking for inspiration? Analyze business video marketing examples from successful companies in your industry.

• Match style to message: Complex products benefit from B2B explainer video examples using animation. Simpler messages might thrive with live-action, showcasing your team's expertise.
• Consider your audience: Do they prefer data-driven content or engaging narratives? B2B video case studies resonate with data-focused viewers, while emotional stories connect with others.
• Budget wisely: Animation can be more expensive than live-action. Explore cost-effective options like screen recordings for software demos .
• Think hybrid: Combine live-action and animation for a dynamic approach. Imagine a client testimonial interspersed with animated data visualizations. Engaging B2B video examples often use this technique.

Remember, the goal is to create videos that resonate with your audience and achieve your marketing objectives. By carefully considering these factors, we can choose the perfect video style to tell our story and drive results.

Building a Strong Brand Identity Through B2B Video

Building a strong brand identity requires more than just promoting products; it's about crafting a lasting impression. We want our audience to not only recognize us but also trust and admire what we represent. Let's explore how B2B video empowers us to achieve this. Analyzing B2B video marketing examples reveals a common thread: successful brands prioritize visual storytelling.

We've covered the technical aspects of video production, but now, let's focus on the heart of brand building: connecting with our audience on an emotional level. Effective B2B video examples demonstrate how authenticity builds trust.

• Define Brand Personality: What are our core values? Are we innovative disruptors or trusted advisors? Let's infuse our videos with the essence of our brand.
• Visual Consistency: Think of our visual style as our brand's wardrobe. Consistent colors, fonts, and graphics create a cohesive and recognizable identity.
• Storytelling: Facts tell, but stories sell. Let's weave compelling narratives that resonate with our audience's aspirations and challenges. Even corporate video examples can be engaging when they focus on human connection.
• Thought Leadership: Sharing valuable insights positions us as industry experts. Let's create b2b video content examples that showcase the power of thought leadership.

By embracing these strategies, we transform our videos into powerful brand ambassadors. They become more than just marketing tools; they become a reflection of who we are and what we stand for.

How B2B promotion video examples are curated?

We dove deep into B2B promotion videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic B2B promotion videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining the clarity and strength of the value proposition communicated.
7.Lead Generation Determining the effectiveness of lead generation tactics employed in the video.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, B2B promotion video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)