20 Effective B2B Explainer Video Examples To Captivate Your Audience

1. EPAM

Facing today's relentless pace of customer expectation demands necessitates a fundamental shift, vividly captured by this dynamic presentation. It quickly establishes the critical need for businesses to move beyond traditional constraints, focusing instead on rapid, personalized engagement facilitated by advanced digital infrastructure. This abstract journey through a connected core highlights the complexity being addressed.

Building the capacity to respond quickly requires a modern, integrated platform that is secure, connected, and scales precisely when needed. This enables the creation of transformative customer experiences. EPAM leverages powerful composable solutions, integrating leading technologies through their software engineering excellence to connect data, content, and commerce seamlessly within this compelling technology explainer video.

This integrated approach ensures businesses can future-proof their operations, accelerate sustainable growth, and build the robust foundation required for lasting success, ultimately leading to genuinely unforgettable customer delight through enhanced digital interactions.

2. Intigriti Lead generation video

Combating today's intricate digital threats demands more than traditional methods. Intigriti provides a powerful alternative, harnessing the diverse intelligence of a vast ethical hacker community. This video effectively positions the platform as a dynamic defense, moving beyond singular penetration tests.

Operating on a unique "no cure, no pay" model, the system incentivizes researchers driven by the thrill of discovery and the respect of their peers. They creatively probe systems, proactively identifying weaknesses before malicious actors do. This makes the presentation a powerful lead generation video, illustrating how collective effort fortifies software security effectively.

3. Movu Robotics Explainer video strategy

Entering a world of automated efficiency, this video reveals Movu Robotics' comprehensive suite of warehouse solutions. High-quality 3D rendering brings to life the product family, showcasing individual robots like the Atlas pallet carrier and Escala storage system operating seamlessly within complex racking.

This demonstrative approach, a key explainer video strategy, powerfully highlights benefits such as energy efficiency and increased operator productivity using the Ifollow AMR. It also presents the Eligo picking arm's integrated capabilities, emphasizing the modularity and flexibility offered, truly inspiring how modern operations can achieve peak efficiency.

4. Zenbook 14 OLED Technical concept visualization

Witnessing sophisticated tech through artistry, the Zenbook 14 OLED video captivates by presenting its features not just as hardware, but as elements of a seamless, elegant experience. Visual metaphors transform thinness and portability into tactile concepts, sparking immediate interest in its design philosophy. This visual storytelling elevates the device beyond mere specifications.

By employing sophisticated technical concept visualization, the video makes the laptop's powerful display and robust performance feel accessible and exciting. Scenes showcasing vivid color through crystal refractions or hinting at battery longevity make complex capabilities resonate emotionally, inspiring a deeper appreciation for how form meets function in this device.

5. OpenText Sales enablement video

Achieving cloud agility means addressing complex migration hurdles enterprises face today. OpenText possesses unique expertise bridging information management solutions and the Google Cloud platform, recognizing critical concerns around deadlines, costs, security, and compliance during transition. Their deep understanding is foundational.

Leveraging Google Cloud infrastructure, OpenText's cloud managed services provide a single point of accountability under a comprehensive service level agreement. This compelling sales enablement video effectively conveys how this partnership streamlines the journey, enabling agile, secure, and truly customizable outcomes.

6. LexisNexis Effective B2B video

Succeeding in professional environments demands crucial choices backed by solid facts, but sifting through overwhelming and unreliable information is a constant drain. The video clearly articulates how easily misleading or paywalled online results can impede progress and introduce unacceptable risks, visually depicting this frustrating information noise.

Accessing credible information quickly stands out as vital for strategic decisions and realizing ambitions. Nexis offers a focused alternative, consolidating essential reports, data, and insights often hidden behind barriers into one reliable source. This saves significant effort by providing readily available, quality data.

The video effectively communicates this value proposition, demonstrating how organizing information with alerts and dashboards empowers users. Acting with complete confidence becomes possible, helping professionals navigate complexity and find genuine opportunities. This is an effective B2B video showcasing a pathway to clarity amidst data overload.

7. Dolbey Product explainer B2B

Healthcare professionals often face documentation demands that steal time from patient care, a challenge brought forward compellingly. The video smartly roots its solution in a history of innovation dating back to early dictation, positioning Dolbey's expertise as a continuous evolution in efficient clinical narrative capture, directly addressing the burden of manual data entry.

Serving as a strong product explainer B2B example, the presentation details how modern Dolbey solutions leverage this legacy. They provide flexible dictation inputs and intelligent workflow tools that route work by priority and specialty, automating tasks like electronic signatures. This allows providers to enhance productivity, tell the complete patient story, and restore focus to crucial patient interaction.

8. Dropbox Lead qualification video

Navigating the complexities of creative feedback across distributed teams finds a powerful solution visualized here. Dropbox unveils a streamlined process where marketing professionals can collaborate on diverse assets, from timestamping comments directly within video files for precise revisions to integrating essential tools for signing off on final deliverables.

This is more than just file sharing; it's presenting a dynamic workspace that cuts through workflow friction. By vividly illustrating how centralized assets and real-time collaboration empower faster approvals and clearer communication, the video functions effectively as a lead qualification video. Aspiring video creators can learn how demonstrating specific, tangible benefits for a niche audience creates compelling and inspiring content that resonates deeply.

9. Bell Virtual Network Service explainer B2B

Businesses grapple with unwieldy physical network stacks hindering progress. This striking video sheds light on a transformative shift, moving from scattered hardware to streamlined cloud integration.

Presenting the Bell Virtual Network Services platform, the animation powerfully contrasts complex past systems with the singular simplicity of virtualization. Acting as a potent service explainer B2B, it shows how this change unlocks remarkable agility, enabling instant branch deployment and dynamic management for peak demands or new services.

Emphasizing effortless control and performance optimization delivered via a secure cloud, the narrative inspires viewers. It's a masterclass in clearly communicating complex technical value, offering a blueprint for engaging business video.

10. Algosec SaaS explainer video

Navigating the perpetual challenge between fast software delivery and ironclad security is a shared reality for tech teams. This compelling video captures this common enterprise friction using relatable characters and a potent visual split, instantly highlighting the core dilemma faced by development and security operations.

Algosec steps in as the crucial connector, dissolving the visual divide. By offering complete visibility into application flows across diverse environments and providing app-centric risk analysis, it empowers security professionals with the data needed for confident, faster approvals. Zero-touch automation further streamlines compliant policy changes, transforming potential roadblocks into smooth, predictable progress.

This effective saas explainer video expertly demonstrates how siloed efforts can be unified for enhanced agility and robust security. For creators crafting similar content, it's an inspiring example of simplifying complex software capabilities by focusing on tangible benefits and clear problem resolution.

11. WalkMe Complex product explanation video

When enterprise software becomes a confusing maze, employee time and productivity inevitably suffer. Users struggle with new applications and miss key functionalities, creating frustrating digital bottlenecks.

WalkMe cuts through this friction with intuitive onscreen guidance and task automation. This complex product explanation video compellingly shows how the platform uses AI-driven prompts to engage users exactly when needed.

Insights provide leaders data illuminating unseen user friction points, driving true digital fluency across the organization. It's an inspiring example of clarifying intricate solutions through video.

12. Sensormatic Animated explainer video B2B

Gaining precise stock clarity across the entire retail network feels transformative. Sensormatic's solution for supply chain visibility masterfully employs clear animations to map merchandise flow from distribution centers to stores, showing data instantly updating in the cloud. This visual approach demystifies a complex technical process effectively for retailers.

Combining this with authentic real-world scenes, like staff verifying stock in-store, highlights the tangible confidence gained for fulfilling online orders and optimizing inventory. It is a strong animated explainer video b2b example, showcasing how this format makes complex solutions engaging and offers inspiration for clear business communication.

13. Prime Penguin Thought leadership video

Navigating the maze of modern logistics finds a guiding light in this video. It captures the pain of fragmented systems, showing the usual headaches shattering as Prime Penguin emerges as the essential integration platform. This isn't just software; the video effectively portrays the team behind it, offering expertise and guidance to centralize your entire supply chain flow, eliminating operational friction.

As a thought leadership video, it illuminates how integration simplifies complex order flows, optimizes inventory, and provides crucial real-time data. The consolidated interface acts as the command center, vividly illustrating how connecting diverse systems empowers businesses to drive significant growth by transforming challenges into streamlined success and a high-performing unified solution.

14. Burkert Video sales funnel

Visualizing intricate engineering challenges audiences, but this Burkert video offers compelling clarity. It precisely dissects a valve's function, presenting the core 'kick and drop' mechanism alongside performance graphs. This fusion of clear animation and data uniquely illustrates how complex technical operation is intuitively understandable and highly efficient.

The demonstration reveals the innovative solenoid action, driving specific pressure pulses that translate to tangible efficiency. Showing how the valve achieves substantial energy savings while providing reliable force through this precise visual explanation makes the value proposition undeniable, acting as a powerful tool in the video sales funnel by building trust and accelerating understanding.

15. GEICO ROI driven explainer

Turning potentially confusing insurance into clear understanding, this animation delights while explaining comprehensive coverage. It brings abstract risks to life with charming visuals, illustrating protection from vandalism to unexpected animal encounters, effectively hooking the viewer immediately.

GEICO skillfully navigates financial aspects like deductibles and actual cash value. Presenting information clearly, this functions as an ROI driven explainer, empowering viewers to make informed decisions about this protection, highlighting when it offers real value.

The video effectively shows when comprehensive coverage might be unnecessary for older vehicles while clarifying nuances for leased requirements. This approach makes it a powerful example for video creators, demonstrating how relatable tone and smart visuals inspire confidence in complex financial services.

16. Ensono Simplify technical jargon video

Solving complex workplace transformation is visually distilled from abstract challenge into clear potential. A powerful cloud-based answer emerges through Microsoft's Windows Virtual Desktop offering, providing strategic agility for organizations navigating remote access and evolving workforce needs.

Enhanced by Ensono, this infinitely scalable solution places vital applications directly with users, boosting connectivity and data security. It functions as a clear simplify technical jargon video, showcasing predictable costs, included licensing, and dynamic scaling for rapid deployment and significant cost mitigation compared to older options. It inspires confidence to expect more and build the future of VDI today.

17. Dynamo Software Corporate communication video

Transforming the challenge of complex investor reporting into a seamless digital experience is the compelling narrative. The Dynamo Investor Portal emerges as a powerful tool, designed to deliver the timely, transparent communication expected in today's financial environment. It immediately strikes me how it addresses a key pain point.

This platform streamlines communication, allowing investment firms to provide a sophisticated, personalized investor experience. The video effectively shows how investors can effortlessly access essential documents and analyze performance data across all their devices. It serves as a strong corporate communication video, illustrating how easily unique client needs are met through its configurable design.

18. Emplifi Demand generation video

Navigating the complexities of modern customer expectations online requires powerful tools. Emplifi's Social Marketing Cloud addresses this head-on, built from the ground up on a foundation of social analytics. It unifies data and insights across organic, paid, and community channels, offering a uniquely accurate and in-depth view of brand performance.

This platform reveals the true power of data, providing instant insights into audience behavior and sentiment across multiple languages. It streamlines tedious tasks with intelligent automation, like predicting optimal posting times and handling common queries via chatbot. This clear visualization makes it an effective demand generation video, showing how the platform empowers teams with data and tools to manage customer experiences seamlessly.

19. NordVPN B2B animated storytelling

Providing a path to secure internet access on devices seemingly unsupported is a significant benefit. This instructional video from NordVPN delivers clear, practical guidance for sharing VPN protection via Ethernet or mobile hotspot on Windows, transforming potential roadblocks into usable pathways.

Its power lies in demystifying complex network settings through step-by-step visual guidance that builds genuine user confidence. Precisely showing where to click empowers viewers; this level of directness and visual guidance is a hallmark also found in strong B2B animated storytelling for explaining intricate concepts.

Beyond providing a solution, this video serves as a compelling blueprint for clear technical communication. It demonstrates how focused, accessible visuals can make difficult tasks achievable, inspiring creators to simplify complex information and highlight the peace of mind inherent in secure connectivity.

20. Kessel Animated B2B explainer

Navigating the complexities of underground grease management becomes straightforward with the EasyClean ground oval grease separator. This smart solution uniquely preserves valuable basement space while its clever design ensures odour-tight, discreet underground installation, remaining easily accessible for service.

The strikingly clear 3D animation, an effective animated b2b explainer, offers exceptional insight. It details practical features like easy dual disposal options and a robust structure anchored against groundwater pressure, promising stability. The innovative single turret design saves installation time and reduces complexity, presenting a modern, streamlined approach to essential drainage infrastructure.

21. Canon B2B technical marketing video

Stepping into the microscopic world of printing technology reveals Canon's ingenuity. Witnessing the precision of ink droplets propelled by individual heaters, achieving a scale as small as one picoliter, fundamentally changes the perception of a printer from a simple machine to a marvel of micro-engineering.

The foundation of this quality lies in advanced print head manufacturing. Utilizing expertise akin to semiconductor production processes, heaters and nozzles are seamlessly integrated onto wafers with breathtaking accuracy. This video provides a compelling example of a b2b technical marketing video that successfully translates complex engineering into tangible value.

Such meticulous attention to the smallest detail results in vibrant colors and delicate graduations, producing truly photo-quality images. It serves as inspiration for effectively communicating the technical prowess behind impressive performance for anyone creating similar video projects.

22. Cribl Stream Enhance credibility B2B video

Navigating the flood of data often presents significant hurdles, a challenge addressed effectively by this Cribl Stream video. It presents a refresh with a unified platform interface across products. I find it particularly compelling how they show connecting database data is now simple, bypassing complex driver installations.

Demonstrating powerful features like proactive pipeline profiling reveals deep operational insights, showing where bottlenecks exist before production. This level of clarity and control helps enhance credibility b2b video marketing provides, offering a compelling case for streamlining data flow and saving engineering time previously lost to troubleshooting.

23. THOMMEN Medical Target specific industries video

Successful dental implant procedures require precise preparation, moving beyond simple placement. This video details the foundational planning essentials, including patient data, diagnostics, and establishing healthy bone and soft tissue sites. It shows how integrating imaging data and software aids in selecting the ideal implant size and position, laying the groundwork for long-term success.

The visual emphasis on required bone clearances, specifically the 1.5mm and 3.0mm distances, powerfully demonstrates the biological considerations vital for peri-implant health and preventing complications. As a target specific industries video, it effectively communicates complex technical requirements. The inclusion of the NEVO / ELEMENT system's various collar heights (MC, RC, LC) illustrates how the implant design is engineered for adaptation to individual patient anatomy and soft tissue depth, crucial for both function and aesthetics.

This detailed visual breakdown makes the video a valuable resource for practitioners. It serves as inspiration for creating technical content that doesn't just list features but deeply explains the 'why' behind design choices and best practices in a highly relevant and actionable way for its specialized audience.

24. DEUTZ Customer journey video

Instead of a typical product showcase, this video masterfully centers on the user experience. Bullhorn Talent Platform is presented not just as software, but as the key to simplifying a candidate's path from initial interest through active employment, visually demonstrating effortless interaction on a mobile device.

What makes this demonstration powerful is its focus on the talent's perspective, essentially a compelling customer journey video. It highlights how streamlining application, onboarding, and ongoing engagement empowers workers and simultaneously supercharges recruiter productivity, driving significant business growth for staffing firms.

25. ChartHop Explaining B2B software video

Facing the challenge of understanding a complex workforce spread across disconnected systems is a common pain point. ChartHop emerges as a vital lifeline, offering a single source of truth that brings immediate order and insight to workforce complexities, beautifully illustrated in this video.

Picture your organization like a living entity; this platform provides its central nervous system. Effortlessly navigate and filter intricate people data, understanding compensation, performance, and diversity. Employee profiles make celebrating individual milestones easy, nurturing genuine connections. This is a powerful explaining B2B software video.

This streamlines critical annual processes like performance reviews and headcount planning, allowing confident, data-informed strategic moves. It empowers leaders to rise above administrative burdens, fostering a workplace where everyone feels understood, valued, and truly connected.

26. Deque B2B prospect education video

Revolutionizing digital design starts with making it accessible for everyone, a powerful message delivered compellingly here. Serving as a compelling B2B prospect education video, it confronts the staggering reality of inaccessible websites head-on, positioning the axe For Designers plugin as the direct, empowering solution for designers.

The video visually simplifies complex accessibility checks, like color contrast and touch targets, showcasing the tool as the designer's accessibility superhero. This empowers them to easily identify issues and create WCAG-compliant, inclusive designs. The seamless integration and ease of use demonstrated make it inspiring for any design project focused on reaching everyone effortlessly.

27. BarTender Customer success video B2B

More than a simple software showcase, this video paints a picture of operational transformation. It begins with a relatable visual a modest shop growing into a complex global network using a dynamic animation that brilliantly conveys how BarTender scales as your business expands, positioning it as a truly adaptive, long-term solution.

The presentation reveals how user-friendly design tools simplify intricate tasks, enabling production of diverse outputs like labels and smart cards. Furthermore, showcasing automation and centralized control for multi-site operations underscores its power as a customer success video B2B. Seagull Scientific effectively demonstrates how this system drives efficiency, security, and compliance, offering a clear path forward for evolving printing needs.

28. AppDynamics Strategic B2B video

Managing critical digital services within government systems carries significant weight. This AppDynamics video provides a visually clear approach to understanding application performance complexity. Using accessible animation, it translates intricate technical challenges into a digestible narrative focused on operational clarity.

The real strength lies in illustrating how issues are quickly identified. Diagrams show pinpointing performance bottlenecks with topology mapping and diagnostic data. This delivers the crucial insight needed, making this a powerful strategic B2B video that ensures reliable public services by taming the application landscape.

29. BlueYonder B2B explainer video

In the dynamic landscape of global supply chains, facing increasing complexity and frequent disruption, businesses urgently need a methodology for resilient, scalable improvement. Achieving strategic objectives consistently demands a clearer view of true performance impact beyond traditional siloes, requiring a way to align operational tactics with key business goals.

BlueYonder presents a powerful approach grounded in precisely this strategic alignment. This exemplary B2B explainer video vividly illustrates how their solution unifies disparate data streams, offering a holistic perspective on supply chain impact across crucial operational and financial metrics like revenue, cost, cash, customer service, and sustainability initiatives.

The video's strength lies in demonstrating the actionable intelligence derived from this multi-metric view. By analyzing potential decisions, like sales promotions, through the lens of their total value chain effect, it showcases how companies can make informed choices that boost overall performance and ensure sustained, strategic optimization. This provides inspiring lessons for impactful video communication.

30. Extentia Business explainer video

Charting the course towards a reinvented future, this business explainer video vividly illustrates how generative AI becomes a powerful engine for financial institutions. Focusing on strategic advantage, it frames technology not just as a tool but a dynamic catalyst for profound organizational change, inviting viewers to see the potential.

Through abstract visuals depicting the simplification of massive information and enhancing rapid data analysis, the video effectively communicates increased efficiency. This allows businesses to become wiser, faster, directly positioning them to unlock entirely new opportunities, offering a compelling blueprint for others aiming for similar innovation.

Integrating B2B Explainer Videos Across the Sales Funnel

Integrating videos across the sales funnel unlocks significant value. Businesses recognize buyers watch video throughout their journey, from initial research to final decision. Strategic video placement reduces friction and can dramatically improve engagement and conversion rates at every touchpoint. Psychologically, these videos build trust quickly, positioning the offering as a credible solution.

Crafting content for each stage is key. Awareness content highlights common challenges, consideration explores how the solution specifically addresses needs, and decision-stage videos provide proof and detailed value. Visual style and narrative must resonate with the specific audience profile and industry context. A knowledgeable voiceover guides viewers clearly through complex information, making abstract concepts understandable through visual metaphors and animation.

Advanced integration leverages marketing automation platforms to trigger targeted videos based on user behavior. Account-Based Marketing efforts benefit from personalized video content addressing specific account challenges. Interactive elements within players offer deeper engagement and gather valuable data on viewer interests. Analyzing metrics beyond simple views, like watch time completion rates and drop-off points, allows continuous optimization for maximum impact.

Why Advids for EffectiveB2B explainer video?

At Advids, we create high-quality, original EffectiveB2B explainer videos designed to deliver exceptional results and help you achieve your business goals. We combine creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of what makes a truly effective B2B explainer video. We've honed our expertise across a diverse range of projects, including over 350 EffectiveB2B explainer videos specifically.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through engaging animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

The Advids Approach to EffectiveB2B explainer video:

Customized EffectiveB2B explainer video Solutions: We tailor each project, whether it's a concise explainer video, dynamic character animation, or any other style of EffectiveB2B explainer video, to perfectly align with your brand, style, and target audience.
Collaborative Process: We believe in close collaboration from concept to completion. Your active involvement ensures your vision is accurately reflected in the final animation.
Strategic Communication: We prioritize clear and open communication, ensuring we understand your needs, target audience, and brand identity to create truly impactful EffectiveB2B explainer videos.

Bringing Your Story to Life:

Creative Storytelling Through Animation: Our skilled team of animators and storytellers craft captivating narratives that engage your viewers and inspire action.
Cutting-Edge EffectiveB2B explainer video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.


Ready to unlock the potential of EffectiveB2B explainer video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a EffectiveB2B explainer video?

An EffectiveB2B explainer video is a short, engaging video that explains a complex product or service in a simple and easy-to-understand way. These videos are designed to educate and inform potential customers about the benefits of a product or service, ultimately driving conversions and building brand awareness .

EffectiveB2B explainer videos are particularly useful for businesses that sell complex products or services, such as software, technology, or financial products. They can also be used to introduce new products or services, explain a new feature, or demonstrate how a product or service works.

What do top EffectiveB2B explainer videos have in common?

Mastering B2B explainer videos requires a strategic approach focusing on key elements to maximize impact and engagement.

Ideal Customer Profile - Deeply understand their needs and tailor messaging accordingly. Focus on their pain points and aspirations.

• Clear Objectives & KPIs - Set specific, measurable, achievable, relevant, and time-bound goals. Track views, leads, and conversions.
• Pain Point & Solution Fit - Emphasize the problem's impact and showcase the solution's effectiveness. Use relatable examples.
• Unique Selling Proposition - Clearly articulate the key differentiator that sets your product apart. Avoid generic claims.
• Engaging Story Arc - Use a compelling narrative structure with a clear beginning, middle, and end. Build suspense and resolution.
• Professional Visual Style - Use high-quality visuals and animation that are consistent with your brand. Maintain a clean aesthetic.
• Key Feature Prioritization - Showcase only the most impactful features, highlighting their benefits. Avoid feature overload.
• Quantifiable Results - Present data visually and concisely, using charts and graphs to illustrate impact. Use real numbers.
• Strong Messaging - Use clear, concise language that is easy to understand. Avoid jargon and technical terms.
• Compelling Call to Action - Make the call to action clear, concise, and easy to follow. Provide a clear next step.

What makes EffectiveB2B explainer video effective?

A fundamental aspect of EffectiveB2B explainer video effectiveness is a design to captivate and engage viewers. These videos are crafted to be concise and informative, delivering key messages in a clear and compelling manner. The goal is to simplify complex concepts , making them easily digestible for the target audience.

Methods for achieving this effectiveness include utilizing animation, Motion Graphics , and other visual elements to bring the information to life. By incorporating storytelling ese videos can create an emotional connection iewers, fostering a deeper understanding and appreciation for the product or service being presented.

How long should your EffectiveB2B explainer video be?

Mastering B2B explainer video length hinges on aligning video type, use case, and funnel stage for maximum impact.

Pre-production Considerations for Determining Video Length:

• What's the video's core message?
• Who is the ideal viewer profile?
• Which features need highlighting?
• What's the software's complexity?
• What platform will host the video?
• What's the target audience's need?
• What's the desired viewer impact?

EffectiveB2B explainer video length guide

How to create EffectiveB2B explainer videos?

Crafting effective B2B explainer videos requires a strategic approach that prioritizes clear messaging and impactful visuals to resonate with your target audience and achieve measurable results.

• Key Message Identification - Focusing on a few core messages avoids overwhelming the viewer and improves comprehension.
• Video Objective Setting - Clear objectives allow for focused creation and effective measurement of the video's success.
• Storyboard Development - A detailed storyboard ensures a cohesive narrative and prevents costly reshoots during production.
• Visual Style Selection - The right visual style enhances brand identity and creates a memorable viewing experience.
• Video Filming - High-quality filming ensures a professional look and feel, reflecting positively on your brand.
• Video Editing - Precise editing creates a dynamic and engaging narrative, keeping viewers hooked until the end.
• Call to Action Design - A compelling call to action drives conversions and maximizes the video's return on investment.
• Platform Optimization - Optimizing for different platforms ensures maximum visibility and reach across various channels.
• Results Tracking - Analyzing results provides valuable insights for future video creation and overall marketing strategy .

How to Target Your Audience with B2B Explainer Videos

We've covered the essentials; now, let's refine our targeting strategy. Creating effective B2B explainer videos means understanding your audience deeply. Think beyond demographics; consider their pain points, motivations, and where they are in the buying journey. Analyzing top-tier B2B explainer videos can provide valuable insights.

Remember, a strategic approach is key. By tailoring your message and choosing the right format, you can maximize engagement and drive conversions.

• Define your ideal customer. Knowing their needs allows you to craft a message that resonates. For B2B saas explainer video examples, focus on showcasing how the software solves specific problems.
• Align your video with the sales funnel. Awareness-stage videos differ from decision-stage content. B2B explainer video case studies are particularly effective for the latter.
• Choose the right style. Animated explainers are great for complex concepts, while product demos suit tangible goods.
• Optimize for platform. A LinkedIn video might differ from one on your website.

By following these pointers, we can create B2B explainer videos that truly connect with our target audience, driving results and achieving our marketing goals.

Measuring the ROI of B2B Explainer Videos

Let's explore how to measure the success of our explainer videos. We've discussed crafting compelling narratives and stunning visuals, but how do we know if they're truly effective? Measuring ROI is crucial for demonstrating the value of our video marketing efforts and optimizing future campaigns. By tracking key metrics and analyzing data, we can gain valuable insights into audience behavior and refine our strategies.

Measuring ROI isn't just about counting views; it's about understanding the impact our videos have on our business goals. Are we driving more traffic to our website? Generating more qualified leads? Ultimately, are we boosting our bottom line? Let's dive into some actionable strategies.

• Track engagement beyond views. While views are important, delve deeper into watch time, likes, shares, and comments to gauge true audience interest. Exceptional B2B explainer videos often achieve high engagement rates.
• Analyze website traffic from video sources. How many viewers click through from our videos to our website? This indicates how effectively our videos are driving traffic and generating potential leads.
• Measure lead generation and conversions. Track how many leads we capture through video calls-to-action and landing pages. How many of those leads convert into paying customers? This is a crucial metric for demonstrating ROI. Premium B2B explainer videos often excel at driving conversions.
• A/B test video elements for optimal performance. Experiment with different thumbnails, titles, and calls-to-action to see what resonates best with our audience. Analyzing B2B explainer video design examples and top B2B explainer video examples can provide valuable insights.

By implementing these strategies, we can gain a clear understanding of our video's performance and make data-driven decisions to optimize our future video marketing efforts. Remember, continuous improvement is key to achieving long-term success.

B2B Explainer Video Production Process

Creating effective B2B explainer videos is more than just hitting record. It's a journey we embark on together, transforming ideas into engaging visuals. Let's explore the key stages of our collaborative production process :

We begin by understanding your goals and target audience. This foundation ensures the final video aligns perfectly with your marketing strategy. Then, we craft a compelling narrative and visual roadmap through scriptwriting and storyboarding. This ensures a cohesive and engaging viewer experience.

From animation to live-action, selecting the right B2B explainer video style is crucial for conveying your message effectively. Reviewing benchmark B2B explainer video examples can inspire us.

• Scripting and Storyboarding : We develop a compelling narrative and visual plan, laying the groundwork for high-impact B2B explainer videos.
• Visuals and Animation : We bring your story to life through high-quality visuals, choosing from a range of B2B explainer video styles. Analyzing benchmark B2B explainer videos helps us identify best practices.
• Sound Design and Music: We enhance the video's emotional impact with carefully selected music and sound effects.
• Post-Production and Delivery : We polish the video through professional editing , ensuring a seamless flow and optimizing it for various platforms .

By following this process, we ensure the creation of engaging and effective B2B explainer videos that resonate with your target audience and achieve your marketing objectives .

B2B Explainer Video Animation Techniques

Having explored the core elements of B2B explainer videos, let's unlock the power of animation. Inspired by the best B2B explainer videos, we'll discover how these techniques can transform your message from informative to truly captivating. Remember, animation isn't just about visuals; it's about enhancing storytelling and driving deeper engagement .

Think about how a simple 2D animation can effortlessly explain a complex SaaS platform, or how a stunning 3D product demo can highlight intricate details. Let's delve into B2B explainer video animation examples showcasing the power of these techniques.

• 2D/3D Animation : From explaining complex concepts to showcasing product features , these versatile techniques bring your message to life. Imagine a 2D animation simplifying your software's workflow or a 3D model showcasing its intricate design .
• Motion Graphics/ Kinetic Typography : Bring data to life with dynamic visuals . Think animated charts illustrating market trends or kinetic typography emphasizing key messages .
• Live Action / Mixed Media : Combine the authenticity of real people with the dynamism of animation . Picture a live-action introduction transitioning seamlessly into an animated product demo .
• Character Animation / whiteboard animation : Connect with your audience on an emotional level. Imagine a relatable character guiding viewers through a complex process, or a whiteboard animation simplifying a technical concept.

Winning B2B explainer videos often leverage these techniques to stand out from the competition. Leading B2B explainer videos demonstrate how animation can simplify complex concepts and drive engagement . By strategically incorporating these techniques, we can create videos that not only inform but also inspire, ultimately driving results and achieving our marketing goals.

Repurposing Your B2B Explainer Video Content

Let's explore how to maximize the impact of our carefully crafted B2B explainer video. Repurposing is key. It's about strategically distributing our content across various platforms to reach a wider audience and achieve our marketing goals. Think of it as extending the lifespan and amplifying the message of our result-driven B2B explainer videos.

We've invested in creating compelling content; now, let's ensure it works hard for us. From social media snippets to email campaigns, each repurposed piece contributes to a larger, integrated marketing strategy.

• Turn key moments into shareable social media snippets. Imagine a short, engaging clip from your award-winning B2B explainer video grabbing attention on LinkedIn.

• Embed the full video within relevant blog posts. A blog discussing B2B explainer video production examples becomes even more impactful with a practical demonstration. This also boosts SEO.

• Transform data and insights into visually appealing infographics. Repurposing content this way offers a fresh perspective and expands reach.

• Incorporate video clips into sales presentations and webinars. Imagine showcasing B2B software explainer video examples to engage prospects and highlight key features.

By strategically repurposing our B2B explainer video, we ensure our message resonates with a wider audience, driving engagement and ultimately achieving our marketing objectives.

How effectiveB2B explainer video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audience s for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to B2B decision-making processes.
7.Brand Alignment Determining video alignment with brand message, identity, and target B2B audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.25% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Product tour video examples 2024, n=12000 videos within duration <3 mintues, across industries.