20 Effective B2B Explainer Video Examples To Captivate Your Audience

1. AlphaSense

Focusing on efficiency, AlphaSense's video immediately highlights key features. The demonstration is clear and concise, avoiding technical overload, making it ideal for busy professionals. A B2B explainer video for SaaS, it showcases the platform's core functionality.

The visuals are sharp and modern, enhancing the understanding of the software's capabilities. The video's pacing is well-managed, keeping viewers engaged without losing focus. It effectively communicates the value proposition.

2. Amaris B2B Animated Explainer

Agile transformation solutions are showcased powerfully in this effectiveB2B explainer video. Clear visuals and concise messaging effectively communicate the benefits of Amaris Consulting's services, emphasizing their four-axis methodology and global reach.

The video's dynamic graphics and smooth transitions maintain viewer engagement, while the fast pace ensures key information is conveyed efficiently. Using Amaris Consulting's agile approach promises enhanced efficiency and adaptability for businesses worldwide.

3. AWS 2D B2B Explainer Video

AWS IoT Greengrass shines in this concise B2B explainer video for marketing. The animation's clarity is superb; complex processes are simplified through intuitive visuals, making the technology instantly understandable. The video effectively showcases key advantages, such as reduced costs and faster development cycles.

Its strength lies in its ability to communicate technical information without overwhelming the viewer. The smooth transitions and consistent pace keep the audience engaged. The video successfully positions AWS IoT Greengrass as a solution for businesses seeking efficient IoT solutions.

4. Baillie Gifford Minimalist B2B Explainer

Unveiling a powerful narrative, this video highlights Baillie Giffords journey since 1908, showcasing a B2B explainer video for brand awareness through the lens of profound change. The clean and modern 2D animation, using lines and pastel shades, enhances the storytelling, emphasizing long-term opportunities. Wealth creation, according to the video, is a game for a select few worth investing in, a point that resonates with potential investors.

Visual metaphors like a long train journey and a rocket launch symbolize long-term commitment and a future-oriented approach. The diverse team and private partnership structure showcase how their interests are aligned with their clients. Concepts of learning, patience, and fortitude are also emphasized, concluding with a call to action through the website, further reinforcing their investment approach.

5. Chainalysis 2D B2B Explainer Video Example

Chainalysis video captures attention with its sharp focus on visual and direct explainer content. By emphasizing key aspects of the product, the video creates a clear and impactful message of their complex service offerings. It uses minimal colors which reflects a sophisticated approach suitable for a B2B explainer video production, keeping the core message clear and focused.

The detailed presentation demonstrates product functionality, using both high-level perspectives and a granular approach to showcasing each feature. This allows the viewers to comprehend both broad application and the deep dives, ensuring that viewers obtain both a complete picture of the product. A video strategy which other video creators can follow.

6. Chronosphere Animated B2B Explainer

Data growth challenges? This B2B explainer video for sales immediately showcases Chronosphere's solution. The platform's intuitive UI and clear data visualizations are compelling, instantly demonstrating its value to IT professionals and DevOps teams.

Enhanced workflows are clearly shown, leading to faster issue resolution and a competitive advantage. The video effectively communicates the platform's open-source compatibility and powerful features, leaving viewers wanting to learn more.

7. CHRYSO Effective B2B Motion Graphics

High-impact visuals define this video. The use of abstract animations and futuristic cityscapes immediately communicates innovation, making this a powerful B2B explainer video for lead generation. The video's concise style and dynamic pacing ensure viewer engagement.

Optima 1000 is showcased effectively, with motion graphics clearly highlighting its benefits. The video's one-minute-plus length is perfectly balanced, delivering key information without being overly long. The sophisticated design reflects Chryso's brand image.

8. Crestron 3D Explainer Video

Crestron's room control system shines in this video. The use of 3D isometric room visualizations cleverly demonstrates the system's diverse applications, making this B2B explainer video for sales highly effective. It's targeted at businesses needing integrated room solutions.

The video's concise nature and focus on visual storytelling make it easy to understand, even for those unfamiliar with the technology. The 52-second runtime is perfect for capturing attention and conveying key information.

9. Deutsche Bank Effective B2B Explainer

Complex financial processes are simplified with this B2B explainer video animation. Deutsche Bank's GEM Connect is presented using engaging visuals, clearly demonstrating how it streamlines treasury workflows for emerging market clients.

The video's strength lies in its ability to explain complex concepts concisely, building trust through a combination of animation and a live-action segment. This approach makes the information accessible to a broad audience, while maintaining a professional tone.

10. Elastic B2B explainer video for sales

Clever visuals drive home Elastic's message in this B2B explainer video for brand awareness. The video's pacing is superb, keeping viewers engaged from start to finish. A clear explanation of a key feature, for example, significantly enhanced understanding.

The concise nature of the video is a huge plus. It effectively communicates complex information simply, appealing to a wide audience. The video's clear call to action leaves viewers wanting more, demonstrating the power of concise communication.

11. Epsilon B2B explainer video for social media

Epsilon's video immediately grabs attention. The animation style is crisp and modern, making for an effectiveB2B explainer video. It's clear, concise, and avoids technical jargon.

The video's pacing is perfect, keeping viewers engaged. The visual storytelling is exceptional, simplifying complex ideas. This is a prime example of how animation can clarify B2B concepts.

12. FieldRoutes B2B Explainer Animation

Field service businesses seeking efficiency should watch this. The visual storytelling is captivating, highlighting the software's benefits through clean animation and strategic use of color. This B2B explainer video for onboarding cleverly uses a star rating transition to showcase improved customer satisfaction.

The app's interface is clearly presented, emphasizing ease of use. The video effectively communicates how FieldRoutes simplifies processes, leading to growth. It's a concise and impactful demonstration.

13. Financely Compelling B2B Explainer

Financely's video powerfully illustrates the challenges of securing capital. Its use of animation to depict the platform's functionality is exceptionally clear and concise. The video is a strong B2B explainer video for onboarding, effectively showcasing the platform's features and benefits for both sides of the investment equation.

The video's visuals are modern and easily understood, even for those unfamiliar with complex financial concepts. The diverse representation of users adds to the platform's credibility and global appeal. The seamless transitions and clear messaging make this a highly effective marketing tool.

14. Gartner B2B explainer video animation

Masterful storytelling elevates Gartner's presentation. The crisp animation style, perfect for a busy professional, makes complex concepts clear. This B2B explainer video for marketing is a model of efficiency.

Data visualization is cleverly woven into the narrative, transforming potentially dry information into an engaging story. The clear call to action leaves viewers wanting to learn more about how Gartner can help them.

15. IMA 3D Animated B2B Explainer

Smooth transitions and dynamic camera angles make this B2B explainer video for lead generation a standout. The 3D animation clearly illustrates the entire packaging process, from empty warehouse to finished product, engaging viewers with its visual storytelling.

The video's concise design and focus on visual communication effectively convey the comprehensive nature of EOL's solutions, particularly for manufacturing and logistics businesses. The final branding reveal, including IMA's sub-brands, leaves a lasting impression, subtly encouraging viewers to explore further.

16. Interxion B2B explainer video for onboarding

Colocation services are brilliantly showcased. The video's crisp animation style and strategic use of isometric views make complex infrastructure concepts easily understandable. This B2B explainer video for SaaS effectively communicates the benefits of Interxion's Platform Digital, highlighting its role in facilitating digital transformation and cloud journeys. The video is concise, lasting 1 minute and 18 seconds.

Partner logos and cloud platform icons clearly demonstrate Interxion's position within a robust ecosystem. The focus on control, sustainability, cost-efficiency, and flexibility resonates with IT professionals. The overall effect is a professional and engaging presentation of a sophisticated service.

17. Motive Effective B2B Video Showcase

Powerful visuals immediately set the stage, showcasing the industries at the heart of our physical economy. Shipping yards bustling, fields harvested, and cities erected - the video for Motive draws you into a world of constant motion and tangible effort. Its an ode to the unsung heroes driving progress, achieving a deep emotional connection by celebrating their indispensable role before even mentioning a product.

What truly works is how Motive seamlessly transitions from appreciating the magnitude of this work to offering solutions that enhance it. In just moments, the video highlights tangible improvements safer operations, increased productivity, and boosted profitability positioning Motive as an enabler in this vital ecosystem. This approach exemplifies effective B2B explainer video production, making it not just informative but also a source of inspiration for anyone aiming to communicate complex value propositions with clarity and impact.

18. Talentia 2D Animated B2B Explainer

Does efficient reporting feel impossible? This B2B explainer video for product launch showcases Talentia HCM, proving otherwise. The video cleverly demonstrates the software's ease of use, highlighting instant PDF report generation and collaborative dashboards.

Its clean design and smooth transitions between screens make complex functionalities easily understandable. The video's concise explanations and focus on user benefits make the software's value proposition immediately clear, targeting businesses needing efficient reporting and collaboration tools.

19. Toshiba B2B explainer video for onboarding

Powerful visuals instantly captivate, making this a highly effective B2B explainer video for social media. The concise storytelling clearly communicates Toshiba's message without overwhelming viewers, targeting potential clients on platforms like LinkedIn.

The video's clear demonstrations effectively showcase product functionality, enhancing understanding and engagement. A strong call to action encourages viewers to learn more, completing the persuasive narrative.

20. VARTA B2B explainer video for lead generation

Clever visuals immediately engage the viewer. VARTA's use of animation simplifies complex information, making this B2B explainer video for product launch highly effective. The concise storytelling ensures viewers quickly grasp the product's value proposition.

The video's pacing is expertly managed, creating a clear and memorable message. A strong call to action leaves viewers wanting more, making it a prime example of effective marketing.

Integrating B2B Explainer Videos Across the Sales Funnel

Integrating videos across the sales funnel unlocks significant value. Businesses recognize buyers watch video throughout their journey, from initial research to final decision. Strategic video placement reduces friction and can dramatically improve engagement and conversion rates at every touchpoint. Psychologically, these videos build trust quickly, positioning the offering as a credible solution.

Crafting content for each stage is key. Awareness content highlights common challenges, consideration explores how the solution specifically addresses needs, and decision-stage videos provide proof and detailed value. Visual style and narrative must resonate with the specific audience profile and industry context. A knowledgeable voiceover guides viewers clearly through complex information, making abstract concepts understandable through visual metaphors and animation.

Advanced integration leverages marketing automation platforms to trigger targeted videos based on user behavior. Account-Based Marketing efforts benefit from personalized video content addressing specific account challenges. Interactive elements within players offer deeper engagement and gather valuable data on viewer interests. Analyzing metrics beyond simple views, like watch time completion rates and drop-off points, allows continuous optimization for maximum impact.

Why Advids for EffectiveB2B explainer video?

At Advids, we create high-quality, original EffectiveB2B explainer videos designed to deliver exceptional results and help you achieve your business goals. We combine creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of what makes a truly effective B2B explainer video. We've honed our expertise across a diverse range of projects, including over 350 EffectiveB2B explainer videos specifically.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through engaging animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

The Advids Approach to EffectiveB2B explainer video:

Customized EffectiveB2B explainer video Solutions: We tailor each project, whether it's a concise explainer video, dynamic character animation, or any other style of EffectiveB2B explainer video, to perfectly align with your brand, style, and target audience.
Collaborative Process: We believe in close collaboration from concept to completion. Your active involvement ensures your vision is accurately reflected in the final animation.
Strategic Communication: We prioritize clear and open communication, ensuring we understand your needs, target audience, and brand identity to create truly impactful EffectiveB2B explainer videos.

Bringing Your Story to Life:

Creative Storytelling Through Animation: Our skilled team of animators and storytellers craft captivating narratives that engage your viewers and inspire action.
Cutting-Edge EffectiveB2B explainer video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.


Ready to unlock the potential of EffectiveB2B explainer video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a EffectiveB2B explainer video?

An EffectiveB2B explainer video is a short, engaging video that explains a complex product or service in a simple and easy-to-understand way. These videos are designed to educate and inform potential customers about the benefits of a product or service, ultimately driving conversions and building brand awareness .

EffectiveB2B explainer videos are particularly useful for businesses that sell complex products or services, such as software, technology, or financial products. They can also be used to introduce new products or services, explain a new feature, or demonstrate how a product or service works.

What do top EffectiveB2B explainer videos have in common?

Mastering B2B explainer videos requires a strategic approach focusing on key elements to maximize impact and engagement.

Ideal Customer Profile - Deeply understand their needs and tailor messaging accordingly. Focus on their pain points and aspirations.

• Clear Objectives & KPIs - Set specific, measurable, achievable, relevant, and time-bound goals. Track views, leads, and conversions.
• Pain Point & Solution Fit - Emphasize the problem's impact and showcase the solution's effectiveness. Use relatable examples.
• Unique Selling Proposition - Clearly articulate the key differentiator that sets your product apart. Avoid generic claims.
• Engaging Story Arc - Use a compelling narrative structure with a clear beginning, middle, and end. Build suspense and resolution.
• Professional Visual Style - Use high-quality visuals and animation that are consistent with your brand. Maintain a clean aesthetic.
• Key Feature Prioritization - Showcase only the most impactful features, highlighting their benefits. Avoid feature overload.
• Quantifiable Results - Present data visually and concisely, using charts and graphs to illustrate impact. Use real numbers.
• Strong Messaging - Use clear, concise language that is easy to understand. Avoid jargon and technical terms.
• Compelling Call to Action - Make the call to action clear, concise, and easy to follow. Provide a clear next step.

What makes EffectiveB2B explainer video effective?

A fundamental aspect of EffectiveB2B explainer video effectiveness is a design to captivate and engage viewers. These videos are crafted to be concise and informative, delivering key messages in a clear and compelling manner. The goal is to simplify complex concepts , making them easily digestible for the target audience.

Methods for achieving this effectiveness include utilizing animation, Motion Graphics , and other visual elements to bring the information to life. By incorporating storytelling ese videos can create an emotional connection iewers, fostering a deeper understanding and appreciation for the product or service being presented.

How long should your EffectiveB2B explainer video be?

Mastering B2B explainer video length hinges on aligning video type, use case, and funnel stage for maximum impact.

Pre-production Considerations for Determining Video Length:

• What's the video's core message?
• Who is the ideal viewer profile?
• Which features need highlighting?
• What's the software's complexity?
• What platform will host the video?
• What's the target audience's need?
• What's the desired viewer impact?

EffectiveB2B explainer video length guide

How to create EffectiveB2B explainer videos?

Crafting effective B2B explainer videos requires a strategic approach that prioritizes clear messaging and impactful visuals to resonate with your target audience and achieve measurable results.

• Key Message Identification - Focusing on a few core messages avoids overwhelming the viewer and improves comprehension.
• Video Objective Setting - Clear objectives allow for focused creation and effective measurement of the video's success.
• Storyboard Development - A detailed storyboard ensures a cohesive narrative and prevents costly reshoots during production.
• Visual Style Selection - The right visual style enhances brand identity and creates a memorable viewing experience.
• Video Filming - High-quality filming ensures a professional look and feel, reflecting positively on your brand.
• Video Editing - Precise editing creates a dynamic and engaging narrative, keeping viewers hooked until the end.
• Call to Action Design - A compelling call to action drives conversions and maximizes the video's return on investment.
• Platform Optimization - Optimizing for different platforms ensures maximum visibility and reach across various channels.
• Results Tracking - Analyzing results provides valuable insights for future video creation and overall marketing strategy .

How to Target Your Audience with B2B Explainer Videos

We've covered the essentials; now, let's refine our targeting strategy. Creating effective B2B explainer videos means understanding your audience deeply. Think beyond demographics; consider their pain points, motivations, and where they are in the buying journey. Analyzing top-tier B2B explainer videos can provide valuable insights.

Remember, a strategic approach is key. By tailoring your message and choosing the right format, you can maximize engagement and drive conversions.

• Define your ideal customer. Knowing their needs allows you to craft a message that resonates. For B2B saas explainer video examples, focus on showcasing how the software solves specific problems.
• Align your video with the sales funnel. Awareness-stage videos differ from decision-stage content. B2B explainer video case studies are particularly effective for the latter.
• Choose the right style. Animated explainers are great for complex concepts, while product demos suit tangible goods.
• Optimize for platform. A LinkedIn video might differ from one on your website.

By following these pointers, we can create B2B explainer videos that truly connect with our target audience, driving results and achieving our marketing goals.

Measuring the ROI of B2B Explainer Videos

Let's explore how to measure the success of our explainer videos. We've discussed crafting compelling narratives and stunning visuals, but how do we know if they're truly effective? Measuring ROI is crucial for demonstrating the value of our video marketing efforts and optimizing future campaigns. By tracking key metrics and analyzing data, we can gain valuable insights into audience behavior and refine our strategies.

Measuring ROI isn't just about counting views; it's about understanding the impact our videos have on our business goals. Are we driving more traffic to our website? Generating more qualified leads? Ultimately, are we boosting our bottom line? Let's dive into some actionable strategies.

• Track engagement beyond views. While views are important, delve deeper into watch time, likes, shares, and comments to gauge true audience interest. Exceptional B2B explainer videos often achieve high engagement rates.
• Analyze website traffic from video sources. How many viewers click through from our videos to our website? This indicates how effectively our videos are driving traffic and generating potential leads.
• Measure lead generation and conversions. Track how many leads we capture through video calls-to-action and landing pages. How many of those leads convert into paying customers? This is a crucial metric for demonstrating ROI. Premium B2B explainer videos often excel at driving conversions.
• A/B test video elements for optimal performance. Experiment with different thumbnails, titles, and calls-to-action to see what resonates best with our audience. Analyzing B2B explainer video design examples and top B2B explainer video examples can provide valuable insights.

By implementing these strategies, we can gain a clear understanding of our video's performance and make data-driven decisions to optimize our future video marketing efforts. Remember, continuous improvement is key to achieving long-term success.

B2B Explainer Video Production Process

Creating effective B2B explainer videos is more than just hitting record. It's a journey we embark on together, transforming ideas into engaging visuals. Let's explore the key stages of our collaborative production process :

We begin by understanding your goals and target audience. This foundation ensures the final video aligns perfectly with your marketing strategy. Then, we craft a compelling narrative and visual roadmap through scriptwriting and storyboarding. This ensures a cohesive and engaging viewer experience.

From animation to live-action, selecting the right B2B explainer video style is crucial for conveying your message effectively. Reviewing benchmark B2B explainer video examples can inspire us.

• Scripting and Storyboarding : We develop a compelling narrative and visual plan, laying the groundwork for high-impact B2B explainer videos.
• Visuals and Animation : We bring your story to life through high-quality visuals, choosing from a range of B2B explainer video styles. Analyzing benchmark B2B explainer videos helps us identify best practices.
• Sound Design and Music: We enhance the video's emotional impact with carefully selected music and sound effects.
• Post-Production and Delivery : We polish the video through professional editing , ensuring a seamless flow and optimizing it for various platforms .

By following this process, we ensure the creation of engaging and effective B2B explainer videos that resonate with your target audience and achieve your marketing objectives .

B2B Explainer Video Animation Techniques

Having explored the core elements of B2B explainer videos, let's unlock the power of animation. Inspired by the best B2B explainer videos, we'll discover how these techniques can transform your message from informative to truly captivating. Remember, animation isn't just about visuals; it's about enhancing storytelling and driving deeper engagement .

Think about how a simple 2D animation can effortlessly explain a complex SaaS platform, or how a stunning 3D product demo can highlight intricate details. Let's delve into B2B explainer video animation examples showcasing the power of these techniques.

• 2D/3D Animation : From explaining complex concepts to showcasing product features , these versatile techniques bring your message to life. Imagine a 2D animation simplifying your software's workflow or a 3D model showcasing its intricate design .
• Motion Graphics/ Kinetic Typography : Bring data to life with dynamic visuals . Think animated charts illustrating market trends or kinetic typography emphasizing key messages .
• Live Action / Mixed Media : Combine the authenticity of real people with the dynamism of animation . Picture a live-action introduction transitioning seamlessly into an animated product demo .
• Character Animation / whiteboard animation : Connect with your audience on an emotional level. Imagine a relatable character guiding viewers through a complex process, or a whiteboard animation simplifying a technical concept.

Winning B2B explainer videos often leverage these techniques to stand out from the competition. Leading B2B explainer videos demonstrate how animation can simplify complex concepts and drive engagement . By strategically incorporating these techniques, we can create videos that not only inform but also inspire, ultimately driving results and achieving our marketing goals.

Repurposing Your B2B Explainer Video Content

Let's explore how to maximize the impact of our carefully crafted B2B explainer video. Repurposing is key. It's about strategically distributing our content across various platforms to reach a wider audience and achieve our marketing goals. Think of it as extending the lifespan and amplifying the message of our result-driven B2B explainer videos.

We've invested in creating compelling content; now, let's ensure it works hard for us. From social media snippets to email campaigns, each repurposed piece contributes to a larger, integrated marketing strategy.

• Turn key moments into shareable social media snippets. Imagine a short, engaging clip from your award-winning B2B explainer video grabbing attention on LinkedIn.

• Embed the full video within relevant blog posts. A blog discussing B2B explainer video production examples becomes even more impactful with a practical demonstration. This also boosts SEO.

• Transform data and insights into visually appealing infographics. Repurposing content this way offers a fresh perspective and expands reach.

• Incorporate video clips into sales presentations and webinars. Imagine showcasing B2B software explainer video examples to engage prospects and highlight key features.

By strategically repurposing our B2B explainer video, we ensure our message resonates with a wider audience, driving engagement and ultimately achieving our marketing objectives.

How effectiveB2B explainer video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audience s for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to B2B decision-making processes.
7.Brand Alignment Determining video alignment with brand message, identity, and target B2B audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.25% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Product tour video examples 2024, n=12000 videos within duration <3 mintues, across industries.