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20 Effective B2B Explainer Video Examples To Captivate Your Audience

Orko Roy
Last updated
Apr. 19, 2025

Are you finding it challenging to truly engage with key decision-makers in the business world? B2B explainer videos present a compelling solution. This article showcases 20 outstanding examples of how concise, visually appealing videos, particularly those employing whiteboard animation, can revolutionize your marketing efforts and foster meaningful connections with decision-makers. We will explore how these videos effectively contribute to lead generation and drive sales growth.

Video's role in modern marketing:

91% of businesses are using video marketing in 2023.
93% of brands landed a new customer by posting a video on social media.
According to Animoto, 92% of businesses are satisfied with the ROI of their video marketing on social media.

Presenting your complex business solutions in an engaging manner that converts viewers into customers is now more achievable than ever, thanks to well-crafted B2B explainer videos. We will delve into their proven effectiveness, backed by data that highlights their significant impact on lead nurturing and sales conversion rates. Prepare to be inspired by these 30 effectiveB2B explainer video examples, each demonstrating innovative and successful video strategies.

Elevate your B2B conversion rates through the strategic use of video. Whiteboard explainer videos are proving to be transformative tools for simplifying intricate technical details for a professional audience. This article features 20 exceptional B2B explainer video examples utilizing whiteboard animation, carefully chosen to illustrate a range of creative storytelling approaches. Discover how to develop videos that not only inform and educate but also effectively persuade and convert potential leads into loyal customers.

EffectiveB2B explainer video Examples

1. AlphaSense

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Duration : 1 minute and 21 seconds

Focusing on efficiency, AlphaSense's video immediately highlights key features. The demonstration is clear and concise, avoiding technical overload, making it ideal for busy professionals. A B2B explainer video for SaaS, it showcases the platform's core functionality.

The visuals are sharp and modern, enhancing the understanding of the software's capabilities. The video's pacing is well-managed, keeping viewers engaged without losing focus. It effectively communicates the value proposition.


2. Amaris B2B Animated Explainer

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Duration : 59 seconds



Agile transformation solutions are showcased powerfully in this effectiveB2B explainer video. Clear visuals and concise messaging effectively communicate the benefits of Amaris Consulting's services, emphasizing their four-axis methodology and global reach.

The video's dynamic graphics and smooth transitions maintain viewer engagement, while the fast pace ensures key information is conveyed efficiently. Using Amaris Consulting's agile approach promises enhanced efficiency and adaptability for businesses worldwide.


What We Can Learn

Showcase your process's simplicity through clear visuals, making it easy to understand and boosting confidence.


3. AWS 2D B2B Explainer Video

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Duration : 1 minute and 52 seconds

AWS IoT Greengrass shines in this concise B2B explainer video for marketing. The animation's clarity is superb; complex processes are simplified through intuitive visuals, making the technology instantly understandable. The video effectively showcases key advantages, such as reduced costs and faster development cycles.

Its strength lies in its ability to communicate technical information without overwhelming the viewer. The smooth transitions and consistent pace keep the audience engaged. The video successfully positions AWS IoT Greengrass as a solution for businesses seeking efficient IoT solutions.


What We Can Learn

Let your animations directly solve a problem, making your product indispensable.


4. Baillie Gifford Minimalist B2B Explainer

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Duration : 2 minutes and 56 seconds

Unveiling a powerful narrative, this video highlights Baillie Giffords journey since 1908, showcasing a B2B explainer video for brand awareness through the lens of profound change. The clean and modern 2D animation, using lines and pastel shades, enhances the storytelling, emphasizing long-term opportunities. Wealth creation, according to the video, is a game for a select few worth investing in, a point that resonates with potential investors.

Visual metaphors like a long train journey and a rocket launch symbolize long-term commitment and a future-oriented approach. The diverse team and private partnership structure showcase how their interests are aligned with their clients. Concepts of learning, patience, and fortitude are also emphasized, concluding with a call to action through the website, further reinforcing their investment approach.

What We Can Learn

Tell a story that resonates with your audience's aspirations, inspiring them to take action.


5. Chainalysis 2D B2B Explainer Video Example

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