Have you ever considered the transformative power of a short video? I am here today to show you how a simple video can create a powerful connection with your audience. In this article, what we will explore is the potential of video marketing to elevate your brand's message. Our goal is to demonstrate how impactful even a short video can be.
This is more than just marketing; it's about crafting a compelling narrative that resonates deeply. We'll delve into 30 examples of small B2B promo videos that prove the point, and the statistics will leave you speechless.
A staggering 97% of marketers state that video has helped increase user understanding of their product or service, while 76% say that it has helped them increase sales and revenue.
18.4% of marketers say generating leads is their main goal with video content.
45% of companies told us that they want to create more product videos to showcase their products and expertise.
These numbers highlight the power of video to educate, convert, and drive sales. Clearly, businesses are recognizing the need to showcase their products effectively, and video is the perfect medium. Today, we're diving into over 30 Eye-catching Small B2B promo video examples that instantly caught our eye and sparked our interest
Applied Medical is revolutionizing advanced energy solutions by building intelligence into the core of their products. The video is designed to introduce viewers to the Voyant Intelligent Energy system and its unique ability to learn from live, human tissue.
Video Design - This Short B2B Promo Video utilizes a clean and minimalist design, showcasing the intricate components of the device. The video emphasizes the Voyant system’s advanced technology by focusing on the translucent casing of the device, showcasing the intricate internal components. The video seamlessly transitions between close-up shots, providing a detailed look at the system’s connector and its pins that capture data.
The video style effectively communicates the key message of the Voyant Intelligent Energy system’s ability to learn and improve. By showcasing the internal components, the video emphasizes the system's advanced technology. The calm and informative tone of the video helps establish trust and credibility among viewers. The video concludes by implying that the Voyant system will contribute to better outcomes by learning from data that is captured from actual use, making it a valuable tool for healthcare professionals.
What We Can Learn
Prioritize clean aesthetics. simplicity makes complex tech easy to grasp.
Baillie Gifford is a investment company that invests in the world's greatest growth opportunities, helping individuals and businesses around the world. The video is designed to showcase the company's history and the types of companies that it invests in.
Video Design - The video utilizes a minimalist design, with simple black and white line drawings. This style is paired with bright colors that help highlight various types of innovation. The design uses thin lines and flat colors, which makes it appealing for modern investors, especially those who prefer a clean and professional aesthetic. This minimalist style makes for a good Short B2B Promo Video, creating a sleek and visually impactful video for its target audience.
The video utilizes clean and professional visuals that seamlessly transition from one scene to the next, creating a concise and impactful presentation. The overall tone is modern and optimistic, emphasizing the company’s role in innovation and growth.
What We Can Learn
Start with a captivating visual, instantly grabbing attention and building intrigue.
Brightly is a software solution that aims to streamline outbound payments for companies. The video is designed to show how Brightly solves the problem of managing payments across various departments, making it easier to share information and make better decisions.
Video Design - The video uses a simple and clean design style, with a combination of animation and graphics to highlight the challenge of managing outbound payments across different systems. Brightly utilizes a visually appealing color palette of blue and green, which aligns with the brand's overall look and feel. The use of animation further enhances the video, allowing for smooth transitions between different elements. By showcasing the disparate systems in a maze like configuration, the video effectively illustrates the complexity of managing outbound payments, which makes this a good B2B Promo Video Production. The simple illustrations help convey the message in a way that is both engaging and easy to understand.
The visual style of the video successfully communicates the video's objective by using a clear and concise narrative that resonates with the target audience of B2B professionals. The animation style, along with the bright colors, creates a sense of urgency and importance, highlighting the need for a more efficient solution. The video's clean design, use of visuals, and narrative effectively demonstrate the value of Brightly in simplifying outbound payments and empowering organizations to make better decisions.
What We Can Learn
Create a sleek, vibrant video that immediately grabs attention and keeps viewers engaged until the end.
BruggCables is a company that specializes in high voltage cable systems. The video is designed to introduce their new TFD 72.5 kV and 145 kV solutions, designed for harsh environmental conditions.
Video Design - This Small B2B promo video utilizes a combination of 3D animation and real-life footage. The visual design is clean and professional. The video features a combination of 3D animated graphics. The graphic design is sleek and minimalist, highlighting key features and benefits.
The video's visual style effectively communicates the complex technology behind the TFD solution. The smooth transitions between 3D animation and real footage, and the clear explanation of the product's features, make it clear and concise. The video is designed to resonate with engineers and decision-makers, emphasizing the product's advanced capabilities and reliability.
What We Can Learn
Clearly demonstrate how your product solves a problem, leading to increased sales leads.
Chart is a company that focuses on reducing greenhouse gas emissions from the maritime industry. The video is designed to showcase how Chart's air lubrication system can help achieve this goal by improving fuel efficiency.
Video Design - This Engaging B2B Promo Video features a minimalist design style and utilizes high-quality, animated graphics. The use of simple shapes and bold colors draws attention to the main message. The video highlights the benefits of Chart's air lubrication system by showcasing the reduction in fuel consumption.
The visual design of the video effectively communicates the video's goal. The video's narrative focuses on the environmental impact of shipping and the importance of reducing greenhouse gas emissions. This sets a serious tone, yet Chart's solution is portrayed as a practical and effective way to achieve these goals. The animation style adds a touch of optimism and helps make the message engaging for the intended audience.
6. CircleCI Short B2B Promo Video - Increase awareness implicitly
CircleCI is a continuous integration and deployment tool, helping software delivery teams adapt, collaborate, and deliver solutions quickly. This video is designed to showcase the benefits of using CircleCI, with the goal of driving potential customers to learn more about the product.
Video Design - The video is designed as a creative B2B promo video that uses vibrant colors, geometric shapes, and a smooth animation style to highlight the dynamic and scalable nature of CircleCI. It features a futuristic aesthetic, with abstract visuals that evoke a sense of speed and efficiency. The use of dynamic shapes, such as circles, squares, and triangles, represents the complex nature of software development. The video emphasizes a central, bright object, representing CircleCI and its role as a central hub for software delivery.
The video's visual style effectively communicates CircleCI's value proposition by demonstrating the ability of its tools to solve the challenges faced by software delivery teams. The use of vibrant colors and dynamic visuals creates a sense of energy and excitement. The video is upbeat and optimistic, showcasing the potential for teams to overcome challenges and achieve success through the use of CircleCI. This visually engaging style makes the video memorable and helps viewers understand the benefits of using CircleCI.
What We Can Learn
Present your product as a partner in success, creating a sense of collaboration and shared goals.
DAT is a freight and trucking app that combines fifteen tools to make it easy to find the best loads. The video is designed to showcase how DAT One app helps truckers find loads, save money, and save time.
Video Design - DAT leverages the use of highly impactful graphic design, featuring vibrant colors and a bold, clean aesthetic, giving a simple yet impactful look to the B2B Promo Video Production. They show how the app works in a straightforward, easy-to-understand manner.
The video has a clear and concise message, and it effectively communicates the value proposition of DAT One. The use of bright colors and clear, impactful visuals is well aligned with the narrative of the video. The video's objective is to show the user experience on the app, and the viewer is able to grasp the key benefits of using this app. This is a strong example of how DAT successfully utilizes visual design to drive its video goal.
Emerson is a company that provides biomethane injection skids, a fully integrated, turn-key solution that helps with decarbonization goals. This video is designed to showcase the key systems and products that Emerson provides, focusing on the benefits of the biomethane injection skid.
Video Design - Emerson uses a clean and simple B2B Promo Video Design that showcases their product visually. The video focuses on the biomethane injection skid with simple animations and 3D renders. The 3D model of the skid is the center of the video, and it is shown with a simple white background, which helps the viewers to focus on the skid. The overall design is minimalist and professional, giving an air of credibility to the solution.
The video is designed in a minimalist style that focuses on technical details. The video uses a neutral color palette, and the white background helps highlight the key features of the skid. The clear, concise visual design of the video helps viewers understand the product’s features and benefits. The tone of the video is confident, informative, and professional, reflecting Emerson's expertise in providing solutions for the energy industry. The video focuses on the functionality and features of the product, drawing attention to the safety and efficiency of the biomethane injection skid. The visual style clearly communicates the value of the product and helps the viewers understand how it can help them achieve their decarbonization goals.
What We Can Learn
Neutral backgrounds let your product shine. this creates a professional, memorable impression.
FieldRoutes is software designed for the pest control industry, with the goal of simplifying customer interactions and increasing customer retention. This video is designed to highlight the benefits of using the FieldRoutes software.
Video Design - This Engaging B2B Promo Video incorporates bold, clean, and modern graphic design. The animation style features flat, geometric shapes with bright, cheerful colors. It uses icons and text to illustrate the value proposition. The video's concise and direct style speaks to a professional audience while maintaining a positive and upbeat tone.
The video's visuals are intentionally simple, which allows the message about the benefits of the Customer Portal to be conveyed quickly and effectively. This clean, straightforward design effectively showcases the key benefit of the software: providing a seamless and convenient customer experience. The bright color palette and uncomplicated animations add to the professional yet approachable feel, enhancing the overall message of the video.
NES is a company that provides power systems and smart control solutions for the maritime industry. The video is designed to share the news of NES's largest contract ever, providing electrical systems for a zero-emission ferry.
Video Design - The video starts with a simple, clean look, focusing on the speaker and showcasing the product. The background is simple, highlighting the key components of the system. The video then shifts to a more dynamic style with shots of the facility and the team working on the project. The video style is professional and informative, with a focus on showcasing the technology and expertise of NES.
The use of clean graphics, simple transitions, and professional photography makes the video visually engaging. This simple design style allows NES to focus on highlighting their technology and expertise and is highly effective in communicating the message to their B2B audience. The video uses a straightforward and confident tone that instills trust in the audience. It uses a clear narrative that highlights the technology and expertise of NES and the benefit of their zero-emission ferry solutions. The combination of technical information, visuals, and a confident tone effectively communicates NES's value proposition and their ability to deliver solutions for a sustainable future.
What We Can Learn
Weave in 3D animation to showcase tech, making complex ideas easy to grasp.
NICE Enlighten is a complete out of the box AI business solution. This video is designed to introduce NICE Enlighten for customer satisfaction.
Video Design - This Effective B2B Promo Video uses a 3D animated style. A retro 80s aesthetic helps to set the tone, with a sleek blue and pink color palette. This creates a sense of nostalgia and fun, while communicating the message that NICE is a forward-thinking company. The animation is used to visually depict the product.
The visual style of the video is able to communicate the objective of the video. The animation and visual design helps the video to communicate a strong message about the product. The upbeat tone and clear visuals effectively convey the idea of improving customer satisfaction with AI.
PilzSafety offers solutions for automating machines using servo drive technology. The video is designed to explain how their technology can help you safely and efficiently automate your machine.
Video Design - This B2B Promo Video for SaaS utilizes 3D animated graphics to showcase the technology and its benefits. The video focuses on the intricate workings of the machinery. The sleek and modern design of the 3D models creates a professional and polished look.
The visual design of the video uses a clean and minimalist style, focusing on showcasing the functionality of the product. The use of detailed 3D models, clear visuals, and animation clearly demonstrates the complex machinery and the benefits of PilzSafety's servo drive technology. The video uses close-up shots and animation to emphasize the intricate mechanisms. The use of arrows and highlighted components further emphasizes the synchronized motion sequences. The video's technical approach and detailed visualizations appeal to a target audience of engineers and professionals interested in industrial automation. This tone helps establish trust in the brand by highlighting expertise and precision.
ROCKWOOL is a company that specializes in the production of stone wool products for thermal insulation. This video is designed to highlight the thermal performance benefits of a specific stone wool product, NyRock Cavity Slab 032.
Video Design - This Small B2B promo video uses an array of graphics, animations and text, to illustrate the features and benefits of the NyRock Cavity Slab 032 product. The video features close-ups of the stone wool material, showcasing its unique structure. The 3D house animation shows the product being installed in a wall, highlighting its ease of installation and overall thermal performance.
The design of this video is focused on delivering a clear and concise message regarding the advantages of the NyRock Cavity Slab 032 product. The clear visual aids and graphics, along with concise product descriptions, work to ensure that the information is easy to comprehend, even for viewers who are unfamiliar with stone wool insulation. The tone is professional and technical, appealing to a target audience of builders and contractors. This approach ensures that viewers are able to grasp the potential of the product and envision its application in their own projects. The video successfully communicates its goal by showcasing the product's effectiveness and encouraging viewers to explore ROCKWOOL's website for further information.
SCALAR is a fleet management and digital connectivity solutions company. The video is designed to introduce their real-time, AI-based decision-making and efficiency improvement tools for a mixed fleet of vehicles.
Video Design - The B2B Promo Video Animation uses a unique style to showcase the challenges faced by today’s fleet managers. It features a series of road networks composed of highways and roads, and it portrays them in a stylized way. It gives the impression that the road network is being built or constructed in real time. This visual design element communicates the message that the company is focused on solving fleet management challenges and bringing efficient and innovative solutions to the fleet industry. The use of bright colors like pink, cyan, and blue evokes the future of mobility and brings a futuristic tone to the video.
The visual style of the video effectively communicates the objective of the video. The animation style with the use of futuristic road networks and bright colors creates a sense of innovation and cutting-edge technology, while emphasizing the challenges in the fleet industry. The video's tone is reassuring and promises a positive outcome. The video uses a slow pace with a voiceover that emphasizes the key features of the solution and its ability to improve fleet operations. The video narrative focuses on the challenges and how SCALAR offers solutions that are AI-based, innovative, and effective. This strategy draws the viewer’s attention to the key benefits of using SCALAR.
What We Can Learn
Transform complex processes into simple, elegant visuals to grab attention.
SOFTSWISS provides powerful iGaming solutions, with more than 10 years of expertise, the video is designed to showcase the benefits of the platform.
Video Design - SOFTSWISS utilizes bright, bold colors, such as yellow, red, and white, that are incorporated into a 3D square and rectangle theme, to illustrate key features. The video is a B2B Promo Video Animation, with a strong emphasis on 3D graphics and animations. This combination of bold colors, simple design, and dynamic animation creates a captivating and engaging visual experience.
The use of vibrant colors, 3D animation, and simple design in this B2B Promo Video Animation helps to create a visually appealing and impactful video that effectively communicates the platform's capabilities. The overall tone of the video is confident and professional, conveying the company's expertise and experience in the iGaming industry. This, in turn, inspires trust and confidence in potential clients.
What We Can Learn
Interlock vibrant shapes to grab attention, then smoothly transition to your product's features-it builds intrigue.
Talentia is a Human Capital Management (HCM) software designed to empower HR professionals with advanced reporting functionalities. The video is designed to demonstrate how users can quickly and effortlessly generate insightful HR reports without any technical expertise required.
Video Design - This B2B Promo Video Animation uses an engaging and intuitive style to highlight Talentia’s intuitive user interface. The video uses a sleek and modern design, employing clean lines, a light color palette, and a minimal aesthetic. The video showcases a dynamic and interactive user experience with a simple yet visually appealing interface, emphasizing the ease of use for generating reports. This style creates a user-friendly feel, effectively communicating the product's accessibility.
The video effectively conveys the product’s capabilities and benefits using a clear and concise narrative, focusing on how to generate personalized HR reports. It starts with a brief overview of Talentia’s reporting console and seamlessly transitions into a demonstration of how users can easily launch and generate reports. The video highlights the flexibility and user-friendliness of the platform, demonstrating how individuals can quickly create and customize reports without any technical knowledge. By focusing on the user's perspective, the video effectively underscores the value proposition of Talentia’s intuitive reporting functionality.
What We Can Learn
Focus on the "aha!" moment of using your software, creating a memorable experience.
The video is designed to showcase the benefits of working with Avantor for clinical trial equipment. The goal is to demonstrate that Avantor provides a single source for all equipment and support needs.
Video Design - The video features a clean, modern, and minimalist B2B Promo Video Design. It is illustrated with simple line art graphics that are visually engaging and easy to understand. The use of color accents like blue and green adds a sense of professionalism and sophistication. The visuals highlight the key features of Avantor's clinical trial equipment offering, including end-to-end solutions, global support, and a single partner approach. The design effectively communicates the benefits of choosing Avantor.
The video’s visual design is able to communicate the objective of the video by portraying the core benefits of Avantor, through a clear and concise narrative. The graphics are simple but effective in demonstrating the end-to-end solution and the single partner approach. The overall tone of the video is professional, confident, and trustworthy.
What We Can Learn
Illustrate your product's value with clear, simple animations that grab attention.
This ABLOY video is designed to showcase the ease of use and integration of the CUMULUS mobile solution for equipment rentals, pick-up services, and room reservations.
Video Design - The video employs a clean and minimal design style, using a primarily white background with blue and green accents. This creates a visually appealing and professional look, showcasing the seamless and modern nature of ABLOY CUMULUS. The animation is simple but engaging, highlighting the ease of use and convenience of the mobile solution. The graphics are high-quality and well-designed, creating a polished and trustworthy look for the Creative B2B Promo Video.
The ABLOY CUMULUS mobile solution is portrayed as user-friendly and efficient, using simple and clear animations to demonstrate the ease of accessing and using the mobile solution. The video uses a calm and informative tone, showcasing the benefit of the mobile solution while also providing a positive user experience. The design concept of simplicity, clarity, and efficiency effectively communicates the objective of the video, which is to demonstrate the user-friendly and effective nature of the mobile solution.
This IMA video is designed to showcase their tableting solutions, highlighting the process and precision of their machinery.
Video Design - This Small B2B promo video uses a modern, minimalist aesthetic. The use of a neon green frame, coupled with clean, crisp imagery, creates a futuristic look. This style appeals to a B2B audience that values innovation and technology.
The video effectively communicates its message by showing the sleek and powerful machinery in action. The visual style emphasizes precision, reliability, and efficiency, highlighting the benefits of IMA's tableting solutions. The visuals create a captivating and engaging tone, effectively communicating the value proposition of the product.
What We Can Learn
Craft a visual journey showcasing your product's transformative power, sparking curiosity.
TrueLayer is a company that provides open banking payments. The goal of this video is to showcase the payment experience enabled by TrueLayer, and it is designed to highlight how secure, efficient and cost-effective it is.
Video Design - This is an Effective B2B Promo Video that leverages a clean, modern visual style. Using an animated infographic approach, the video features bright, vibrant colors with clean, simple graphics and a modern UI design. This helps to convey the core message of a secure and efficient payment system.
The visual style of this video effectively communicates the goal of the video. The animated graphics illustrate the customer journey, and the streamlined process is simplified, making it easy for the audience to understand how the product works. The clean layout and user-friendly interface of the app are visualized in detail, highlighting the ease of use. This gives the video a professional and trustworthy tone, highlighting the benefits of adopting an open banking solution.
FAQ
How can a short promotional video help me achieve my specific marketing goals?
A short promo video effectively communicates value, highlights features, and builds brand awareness, driving leads and conversions.
What are the different styles of B2B promo videos I can consider, and which best suits my objectives?
Explainer videos, product demos, testimonials, and animated shorts are popular B2B styles. Choose the format that best suits your product and target audience.
What key elements should my B2B promo video script include to effectively engage my target audience?
A compelling script includes a clear value proposition, addresses audience pain points, offers solutions, and features a strong call to action.
How can I ensure my video resonates with my target audience's pain points and needs, and offers solutions?
Thorough target audience analysis ensures the video resonates with their needs and provides relevant solutions.
What is a realistic budget and timeline for producing a high-quality B2B promo video that meets my needs?
Realistic budgets for high-quality B2B promo videos range from $1,000 to $6,000, with typical timelines of 3-8 weeks.
How can I find a reputable video production company that understands my business needs and target audience?
Look for a production company with a proven track record, client testimonials, and a diverse portfolio showcasing relevant experience.
How can I incorporate my existing brand assets (logo, colors, fonts) into my promo video seamlessly?
What are some creative ways to use visuals, animation, and storytelling to make my video more compelling?
Visuals, animation, and storytelling create engaging narratives that captivate viewers and effectively communicate your message.
What are the best practices for using music and sound effects to enhance the mood and message of my video?
Music and sound effects enhance mood, emphasize key moments, and create an immersive viewing experience.
How can I make my video stand out from the competition and grab viewers' attention in a crowded digital landscape?
Compelling storytelling, high-quality visuals, and target audience understanding help videos stand out in a competitive landscape.
How can I adapt successful B2B promo video examples from my industry to fit my specific brand and message?
Adapting successful examples while maintaining brand originality and message relevance ensures a unique and impactful video.
What are the benefits of using a professional voiceover artist, and how do I find one that fits my brand's voice?
Professional voiceovers add credibility and enhance impact. Auditions help select the voice that best fits your brand.
What are some effective calls to action to include in my promo video to drive desired audience behavior?
Effective calls to action encourage desired audience behavior, such as website visits, demo requests, or contact.
How can I use testimonials and case studies to build credibility and trust with potential customers in my video?
Testimonials and case studies build trust and demonstrate value, increasing audience confidence.
How can I repurpose my promo video content for other marketing channels (social media, website, email) effectively?
Repurposing video content for various marketing channels (social media, website, email) maximizes reach and impact.
How to plan and optimize Small B2B promo videos?
Visual Storytelling: "The camera is an instrument that teaches people how to see without a camera." - Orson Welles. Advids leveraged this insight for a manufacturing client. We created a visually compelling small B2B promo video showcasing their factory processes and product quality, emphasizing the precision and craftsmanship involved. This led to a 15% rise in website traffic.
Actionable: Use visuals to tell a compelling story and showcase product benefits.
Simplicity in Design: "Less, but better." - Dieter Rams. Advids embraced this philosophy for a healthcare client. We designed a clean and concise small B2B promo video focusing on the core benefits of their new medical device, avoiding jargon and clutter. This resulted in a 25% improvement in lead generation.
Actionable: Simplify message and visuals for maximum impact and clarity.
Emotional Connection: "Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating." - Aaron Walter. Advids applied this understanding for a non-profit client. We created a small B2B promo video highlighting the impact of their work on the community, evoking empathy and inspiring donations. This led to a 30% increase in fundraising.
Actionable: Connect with audience emotionally by understanding their needs and motivations.
Focused Problem-Solving: "The key is not to schedule time for design, it’s to schedule time to solve the problem." - John Zeratsky. Advids used this approach for a logistics client. We developed a small B2B promo video demonstrating how their software streamlines supply chain management, directly addressing their target audience's pain points. This resulted in a 10% boost in sales conversions.
Actionable: Focus on solving customer problems through clear and concise messaging.
Brand Authenticity: "A brand is a set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another." - Judie Lannon. Advids applied this principle for a food and beverage client. We created a small B2B promo video showcasing their sustainable farming practices and commitment to quality ingredients, reinforcing their brand story and attracting environmentally conscious customers. This led to a 12% increase in brand awareness.
Actionable: Communicate brand values authentically to resonate with target customers.
Why Advids for Small B2B promo video?
At Advids, we create high-quality, original Small B2B promo videos designed to deliver exceptional results and help you achieve your business goals. We combine creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.
Expertise and Client Satisfaction:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective Small B2B promo video creation. Over 230 of these projects have been specifically focused on Small B2B promo video, showcasing our dedicated expertise in this area. Trusted by Industry Leaders: We've partnered with a diverse range of clients, from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, demonstrating our talent, creativity, and dedication to client satisfaction.
The Advids Small B2B promo video Process:
Customized Small B2B promo video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other Small B2B promo video styles. Your brand, style, and target audience are at the forefront of our creative process. Collaborative Process: We believe in close collaboration from concept to completion. Your active involvement ensures your vision is accurately reflected in the final animation. Strategic Communication: We prioritize clear and open communication, focusing on understanding your needs, target audience, and brand identity to create impactful Small B2B promo videos.
Creative Storytelling and Technology:
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action, specifically tailored for the Small B2B landscape. Cutting-Edge Small B2B promo video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.
Ready to unlock the potential of Small B2B promo video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Small B2B promo video?
A small B2B promo video is a short, visually engaging video that showcases the benefits of a product or service to a specific business audience. It's designed to capture attention, educate viewers, and ultimately drive conversions. These videos are often used to introduce new products, highlight key features, or demonstrate how a solution can solve a particular business problem.
Small B2B promo videos are versatile and can be used in a variety of ways, including on websites, social media platforms, email campaigns, and trade shows. They can also be integrated into webinars and presentations to enhance engagement and provide a more compelling experience for viewers.
What do top Small B2B promo videos have in common?
Animated Explainer - A visually captivating way to present complex information.
Motion Graphics - A dynamic and engaging way to showcase product features.
2D Animation - A cost-effective and versatile way to bring your brand to life.
Whiteboard Animation - A simple and effective way to explain concepts in a clear and concise manner.
Live Action - A realistic and engaging way to showcase your product in action.
Stock Footage - A cost-effective way to add visual interest and enhance storytelling.
Visual Storytelling - A powerful way to connect with your audience on an emotional level.
Clear Call to Action - A direct and compelling way to encourage viewers to take the next step.
Target Audience Focus - A strategic way to ensure your message resonates with the right people.
Problem-Solution Approach - A persuasive way to demonstrate the value of your product or service.
Data-Driven Insights - A credible way to showcase the impact of your solution.
Industry-Specific Examples - A relevant way to demonstrate the applicability of your product or service.
What makes Small B2B promo videos effective?
A fundamental aspect of creating effective small B2B promo videos is a design to captivate the audience's attention and convey the value proposition clearly. The video should be concise, visually appealing, and tailored to the specific needs and interests of the target audience.
Methods for creating effective small B2B promo videos involve incorporating compelling visuals, engaging storytelling, and a clear call to action. The video should highlight the benefits of the product or service, address the pain points of the target audience, and provide a clear path for viewers to take the next step.
Ultimately, the effectiveness of a small B2B promo video is driven by its ability to resonate with the target audience, generate interest, and ultimately drive conversions.
How long should your Small B2B promo video be?
A crucial consideration when creating a small B2B promo video is the length, as it directly impacts the viewer's engagement and comprehension. The ideal length depends on the specific message, target audience, and platform where the video will be shared.
Methods for determining the optimal length involve considering the complexity of the message, the attention span of the target audience, and the platform's limitations. For instance, a video showcasing a complex software solution might require a longer duration to explain its features and benefits, while a video promoting a simple product or service can be shorter and more concise.
To determine the ideal length for your small B2B promo video, consider these pre-production pointers:
What is the primary objective of the video?
What is the target audience's attention span?
How complex is the message you are trying to convey?
What is the platform where the video will be shared?
What is the overall budget for the video production?
What is the desired call to action?
How much time do viewers have to watch the video?
How to create Small B2B promo videos?
The creation of a small B2B promo video involves a structured process that ensures the video effectively communicates the desired message and achieves the intended goals.
Methods for creating effective small B2B promo videos involve a combination of planning, production, and post-production steps. The process begins with defining the target audience, identifying the key message, and developing a compelling narrative.
Pre-production steps:
Define target audience
Identify key message
Develop a compelling narrative
Create a storyboard
Choose the right video style
Select music and sound effects
Determine video length
Production steps:
Script writing
Voiceover recording
Video shooting
Animation creation
Editing and post-production
Adding music and sound effects
Finalizing the video
Optimizing for different platforms
Promoting the video
How small B2B promo video examples are curated?
We dove deep into small B2B promo videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic small B2B promo videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to B2B lead generation. 7.Brand Alignment Determining video alignment with brand message, identity, and B2B marketing goals. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, small B2B promo video examples 2024, n=14300 videos within duration <3 mintues, across industries. (30/14300 = 0.0020979... ≈ 0.21%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
