Have you ever wished you could make your message instantly clear and memorable? In this article, we explore the power of 2D explainer videos - a game-changer for communication. I am sharing today what we've discovered: our research reveals how these videos dramatically improve engagement and understanding. These aren't just videos; they're powerful tools that build connections and drive results. Let's dive into 30 compelling B2B teaser video examples to see the proof.
71% of B2B and 66% of B2C marketers incorporate video into their campaigns.
These stats reveal a clear trend: video is no longer a nice-to-have; it's a must-have. 2D explainer videos, in particular, offer a concise, engaging way to showcase your product's value and connect with potential customers. We've curated 30 Compelling B2B teaser video examples that immediately commanded our attention and generated excitement.
Acrelec is a company that specializes in creating self-checkout solutions. This particular video is designed to showcase the S22 Lite self-checkout system.
Video Design - The video utilizes a minimalist design style, highlighting the S22 Lite self-checkout system. It features a dark background with bright white text to emphasize the key features of the S22 Lite. The sleek, modern design, coupled with smooth transitions and a well-paced soundtrack, creates a sense of elegance and efficiency. This simple and stylish approach is highly effective for B2B video teasers, as it prioritizes the product itself and its key functionalities.
The video design is clearly targeted at business owners. The visual elements emphasize the design and functionality of the S22 Lite. The smooth transition of images helps maintain the viewers' attention and ensures that the benefits of the S22 Lite are easily understood. The S22 Lite is presented in a simple, modern way, highlighting its ability to enhance the checkout experience. This creates a professional and sophisticated tone, showcasing the product's quality and capabilities.
What We Can Learn
Prioritize a clean aesthetic and vibrant colors to create a premium feel, building brand trust.
Advanced Bionics is a company that develops hearing technology, and this video is designed to demonstrate how their Marvel CI device can enhance hearing in various scenarios.
Video Design - The video is a B2B teaser video that showcases the functionality and benefits of Marvel CI using simple animation. It features a white, minimalist background with a focus on the Marvel CI device. The video highlights the ability of Marvel CI to connect with Bluetooth devices, enhancing the sound quality of TVs, phones, music, and gaming.
The use of minimal graphics and simple animations effectively communicates the key features of the device. The white background provides a clean canvas for the Marvel CI device, allowing it to stand out prominently. The use of blue and green circles around the device when it is connected to different devices illustrates the seamless integration and connectivity, demonstrating the versatility of the product. The overall tone of the video is professional, concise, and informative, effectively conveying the message to the target audience.
What We Can Learn
Create a sleek, modern aesthetic to showcase your product's sophistication and drive interest.
Applied Medical's Voyant Intelligent Energy system is the only advanced energy solution that learns from human tissue. This video is designed to highlight the unique capabilities of this revolutionary system.
Video Design - The video features a clean and minimalist design with a focus on showcasing the Voyant Intelligent Energy system. The graphics are high quality and the video is rendered in 3D, giving the viewer a realistic and informative experience. This is a good B2B teaser video for SaaS, as it uses visuals to explain the system and its key features. The video uses simple yet engaging animation and a strong focus on the functionality of the system. The design of the video is simple and effective, focusing on the core benefits of the system, which in turn enables the viewer to understand the value proposition of the system.
The visual style of the video effectively communicates its objective, which is to showcase the Voyant Intelligent Energy system's ability to learn from live human tissue. This is conveyed through the close-up shots of the device's key components, the highlighting of the data collection aspect, and the use of visual cues such as the flow of data and the device's transparent casing. This video also adopts a professional and informative tone, which is essential for engaging a B2B audience.
What We Can Learn
Evoke a sense of aspiration through sleek visuals, sparking interest and engagement.
Axway Managed Cloud Services helps businesses struggling with growing digital demand and increasingly complex B2B integration and file transfer processes. This video is designed to generate excitement and drive engagement for Axway’s managed cloud services.
Video Design - The video utilizes simple, clean animations to emphasize the complexity of B2B integration and file transfer. White lines on a bright red background are used to highlight the challenges faced by businesses. This B2B teaser video for lead generation effectively communicates the core message of how Axway can help businesses navigate the complexities of B2B integration.
The video's visual style conveys a sense of urgency and concern, highlighting the potential risks associated with complex B2B integration. This is achieved through the use of stark visuals and straightforward messaging. The red background immediately draws the viewer's attention, and the simple white animations help to emphasize the key takeaways. The video's overall tone is professional and reassuring, highlighting the benefits of outsourcing to Axway.
Bormioli Pharma is a pharmaceutical packaging supplier, focused on enhancing the patient experience. The video is designed to introduce Andy, a new oral medicine bottle that promotes accurate dosage and single-hand drug administration.
Video Design - The video uses animation to showcase the product in a modern, clean aesthetic. Andy is presented in a simplified way with a clear visual representation of how it works. B2B teaser video for brand awareness is achieved through this clean design style, minimalist background, and a clear focus on product features. The design style uses graphics with bold typography for highlighting key features like Easy to Activate and the brand logo. This strategy attracts attention and emphasizes the benefits of the product.
The video starts with an elderly woman and a young girl, establishing the diverse needs of the target audience. The animated sequence introduces Andy, emphasizing its ease of use for accurate dosage and single-handed drug administration. The combination of the product's sleek, modern design and clear benefits is conveyed through minimal animation and graphics. This combination of design, functionality, and simplicity communicates the message of a simple solution to a complex problem.
What We Can Learn
Let the product's elegance speak for itself. inspire confidence in its quality.
6. Canada Life B2B Animated Teaser - Drive engagement implicitly
Canada Life is promoting their Critical Illness insurance plan. The video is designed to generate excitement and drive engagement by showcasing the benefits of their insurance.
Video Design - The video has a simple, clean and minimalist design style. The animation style is a combination of line art and flat design. It is predominantly in shades of light blue and white, creating a calming and friendly feel. The use of bright, bold red for accent color adds a touch of excitement and importance. The use of animated line art and icons helps to illustrate the critical illness insurance benefits. The visual style makes it a good B2B teaser video for sales, as the focus is on the features and benefits of the product without being overwhelming.
The overall visual style of the video is modern, easy to understand, and visually appealing. The design effectively communicates the objective of the video, emphasizing the value of the critical illness insurance in a calm and reassuring tone. The use of line art and icons creates a simplified visual narrative, showcasing the benefits of the product.
Chatham House is an international affairs think tank based in London, England. Their video is designed to highlight the importance of cyber capacity-building in maintaining international peace and stability in cyberspace.
Video Design - This B2B teaser video for new product is an animated explainer video. The video uses simple graphics, such as a computer screen, a globe, and a magnifying glass, to illustrate the concept of cyber capacity-building. The graphics are clear and concise, and the animation is smooth and engaging. The animation style is consistent with Chatham House’s brand identity, which utilizes a clean and modern aesthetic. The color palette of the video is simple, primarily using blue and white with pops of yellow, orange, and red, which effectively conveys a professional and approachable tone.
The video effectively communicates the objective of the video by using simple animations to explain the concept of cyber capacity-building. The video’s tone is informative and professional, demonstrating the importance of cyber capacity-building. The video emphasizes how it can improve a country’s ability to detect, investigate, and respond to threats. The visual design is effective in highlighting the value of cyber capacity-building to create a safer and more secure cyberspace for everyone.
CIENCE GO Data is a cutting-edge sales intelligence solution that helps businesses boost their prospecting efforts. The goal of this video is to showcase the ease of use and the reliable, up-to-date, and relevant data provided by the platform.
Video Design - The CIENCE GO Data video utilizes a clean and minimalist design aesthetic. The primary color palette of dark blue and white creates a professional and modern feel, appealing to the B2B audience. The video features a user interface that is clear and easy to understand. The elements such as icons, text, and navigation menus are well-organized and easy to follow. The video uses graphic animations to explain the features and benefits of the solution, making it easy to grasp and understand the functionalities.
The clean and minimalist design of the video makes the content simple to understand, while the animation and interactive features keep it engaging. The video tone is informative and confident, showcasing the power and efficiency of the CIENCE GO Data platform. The focus on the user interface and key functionalities effectively communicates the platform's ease of use and value proposition.
Deep Vision is a company that specializes in defect visual inspection using AI. This video is designed to explain the simple three-step process to utilize this solution.
Video Design - This B2B teaser video for engagement uses clean and minimalist graphics. The video is very simple in its execution, using bright green as a background color and white and black for the graphics. The video uses simple line art to represent the process, like a camera shutter, a brain, and a gear. The video highlights the key steps of the process.
The video uses a simple and engaging animation style that easily explains the process of training and utilizing the Deep Vision software. It uses a conversational tone, emphasizing the ease of use. This makes the video informative and persuasive, communicating the key benefits of the solution. The tone of the video conveys a sense of confidence in the technology.
Exela helps businesses digitize and streamline their operations. This video is designed to highlight the benefits of adopting a digital-first mindset and using technology.
Video Design - Exela uses a modern, minimalist design style that is clean and easy to understand. The use of bright colors with grey backgrounds creates a sense of energy and excitement. The graphic elements of the video are simple and effective, creating a B2B teaser video for SaaS. The use of icons, arrows, and other visual elements help to guide the viewer's eye through the video and make it easier to follow the narrative.
The video’s design effectively communicates the objective of the video. The use of a modern, minimalist design style is able to drive the video’s goal of encouraging viewers to contact Exela and learn more about their services. The tone of the video is positive and optimistic, conveying a sense of confidence and excitement. This helps to create a positive impression of Exela and their ability to help businesses succeed.
What We Can Learn
Transform complex ideas into simple, relatable visuals to grab attention and spark interest.
GF is a full solution provider that enables customers to easily design, select, install, and own process automation solutions. The video is designed to highlight the benefit of choosing GF, and make customers understand how GF makes process automation easy.
Video Design - The video uses 3D animated elements to illustrate the product and solution. The visuals are clean and minimal, with a focus on the product itself. This style is perfect for a B2B teaser video for brand awareness. The animation is simple but effective, attracting viewers with the smooth, engaging design.
The video uses a combination of text and imagery to communicate the key message. This style is highly effective for engaging viewers quickly and building trust. The minimal visual design effectively presents GF as a reliable and trustworthy brand. The video communicates the message that GF is a premium and reliable brand that offers end-to-end solutions for process automation.
What We Can Learn
Intricate product renders build trust. let your design speak volumes.
IES is a secure, cost effective, and easy to use online project management system that helps streamline, manage, and automate the certification process for BREEAM, LEED, and Code for Sustainable Homes assessments. The video is designed to showcase the key features of IES, such as its ability to manage evidence gathering, track credits, and provide access to all project team members across devices.
Video Design - The video employs a clean and modern visual style, using bright colors and simple, flat graphics. It features a laptop as the central focus, highlighting the software's user interface. The visual design effectively communicates the ease of use, security, and accessibility of IES, making this a good B2B teaser video production.
The use of icons and animated graphs, along with the clear and concise narrative, makes the video engaging and informative, ensuring the viewer understands the value and benefits of using IES. The tone of the video is professional yet approachable, making it appealing to a wide audience of professionals involved in green building projects.
What We Can Learn
Visually narrate a problem-solution story; generate interest and conversions.
13. Kurtz Ersa B2B teaser video for product launch
Kurtz Ersa is a company that specializes in industrial 3D printing, creating solutions for the manufacturing of large parts and series components. This video is designed to generate excitement and drive engagement for the company's latest offering, the Flying Ray.
Video Design - The video utilizes a blend of 3D animation and close-up shots to highlight the intricate details of the Flying Ray. The use of bright blue lights and sparks emphasize the metal 3D printing process, while the smooth camera movements create a sense of precision and sophistication. This B2B teaser video for product launch does a great job at showcasing the technical features of the Flying Ray while maintaining a sleek and modern aesthetic.
The video seamlessly blends visuals and audio, creating a captivating experience. The use of sleek animations and intricate close-up shots of the metal 3D printing process makes the technology readily understandable, even for those unfamiliar with the subject. The use of bright, vibrant blue light highlights the cutting-edge nature of the product, portraying an innovative and future-focused tone. This video effectively captures the essence of the Flying Ray, showcasing its technological prowess and the excitement it brings to the world of industrial metal 3D printing.
What We Can Learn
Clearly demonstrate your product's versatility with split-screen comparisons, generating leads.
Linemods offers innovative solutions to produce more in less space. This video is designed to generate excitement and drive engagement.
Video Design - Linemods utilizes a simplistic design. The video features a single, still shot of a machine that processes product from the beginning of its journey as a roll of paper, to its end as a finished product. This video showcases the company's innovation through a clean, modern, B2B video branding.
The video highlights the many functions of the machine by showcasing the equipment's many parts and functions. The video showcases the brand's technological prowess, by providing a clear overview of the equipment. A visual journey from roll to finished product helps communicate the machine's capabilities. The simple yet informative video highlights the product’s function and overall process through a concise visual style.
Mitsubishi is a company specializing in developing and manufacturing engine generators that are built to meet customer demands, and the goal of this video is to drive engagement.
Video Design - This B2B teaser video for engagement utilizes a combination of high-quality 3D graphics and animations to bring the technology to life. The video features sleek and modern visuals that are visually appealing and engaging. A combination of a gray and black color scheme is used throughout the video. Graphics, like the engine components, are crisp and detailed. The 3D models are well-lit, which emphasizes the product's sleek design.
The visual style of the video effectively communicates Mitsubishi's commitment to innovation and efficiency, conveying its capabilities and its commitment to provide power solutions for a cleaner, more efficient future. The video's modern and sleek aesthetic aligns with the advanced technology and high standards of engineering that Mitsubishi offers.
What We Can Learn
Seamless transitions keep viewers hooked and boost understanding.
Nokia is a communications service provider that helps businesses grow their internet of things (IoT) business. This video is designed to showcase the benefits of smart water metering.
Video Design - The B2B teaser video production starts with a modern graphic of a VR headset. This immediately highlights the cutting edge technology and how Nokia can connect to the future. The video then uses a futuristic city scape to visually represent smart city technology, followed by icons that highlight the uses of IoT technology. The video then transitions to a graphic user interface (GUI) dashboard, showcasing the core technology that makes up Nokia's solutions, and the benefit of these technologies.
The video design uses a clean and minimalist design style, communicating professionalism and trust, which are important attributes for a B2B audience. The animation is sleek and modern, and the use of visual elements like the city scape and icons helps to make the content engaging and easy to understand. The video focuses on the technology itself, highlighting the features and benefits of the Nokia smart water metering solution. The tone of the video is confident and informative, conveying a message of reliability and innovation. The use of a modern and sleek design language effectively drives the objective of the video, which is to showcase Nokia's innovative solutions and encourage viewers to explore the potential of their smart water metering technology.
Nymus 3D specializes in scientific and technical visualization, creating detailed and engaging 3D animation for various industries. The video is designed to highlight the company's process and showcase the meticulous nature of its work.
Video Design - The video utilizes a minimalist design, with a dark blue background and bright green outlines, creating a clean, modern aesthetic. It features animated line drawings and icons, adding visual interest to the narrative. The video's minimalist approach is suitable for B2B teaser video for sales. The visual style highlights key aspects of the company's service, including scriptwriting, storyboard creation, and production, making this video ideal for informing and attracting potential clients.
The video showcases the Nymus 3D’s process, taking viewers through the steps of project development. The animation style reinforces the idea of meticulous work, ensuring the viewer understands the value of the service offered by Nymus 3D. The animation style establishes a professional and trustworthy tone, conveying the company’s commitment to delivering high-quality work that meets its clients’ needs. This is achieved by using a combination of graphic design elements, like animated line drawings and icon animations that appear with each stage of the project.
18. PwC Corporate Teaser Video - Generate leads efficiently
PwC helps financial industry players to analyze their portfolio for EU taxonomy compliance using the PwC taxonomy tool. This video is designed to explain the challenges of the EU taxonomy implementation and how PwC helps overcome them.
Video Design - This B2B teaser video for a new product uses a simple cartoon style to illustrate the challenges and opportunities in the EU taxonomy implementation. The visuals are modern, clean and easily understandable, focusing on key concepts like sustainability and compliance. The video uses a color palette of black, gray, and yellow, reflecting the brand’s style.
The video effectively uses simple and engaging visuals to communicate the challenges of EU taxonomy compliance. The cartoon style appeals to the target audience and the simple animations keep the viewer engaged, explaining a complex topic in a clear and easy to understand way. The overall tone is informative and positive, emphasizing the benefits of EU taxonomy compliance.
What We Can Learn
Tell a concise story with your animation. it should generate curiosity and a desire to learn more.
Suzy helps brands make smarter market research decisions. This video is designed to showcase how their MaxDiff and TURF analysis works, helping companies drive consumer insights and make data-driven decisions.
Video Design - Suzy's B2B teaser video uses a vibrant purple color palette and animated graphics to showcase the power of their MaxDiff and TURF analysis. The animated ice cream cups and other elements used in the video are appealing to the eye, while the use of bold white text highlights key features and benefits.
The video's use of animation and clean visual style communicates the idea that Suzy's MaxDiff and TURF analysis can help businesses identify the optimal product mix based on consumer preferences. It uses simple, clear visuals and language to clearly explain how the platform works, using animation and clean graphics, effectively showcasing the value of the solutions to a target audience.
TeamViewer is a global provider of remote connectivity and workplace digitalization solutions. This video is designed to highlight the company's diverse product portfolio and showcase how it can be leveraged by companies of all sizes across various industries.
Video Design - The video features a minimalist design style, using a consistent blue color palette and isometric graphics. The video includes several animated icons that represent the different solutions offered by TeamViewer, such as remote access, remote control, and remote support. This B2B teaser video for lead generation uses simple yet impactful graphics, making it easy to understand and engage with the message.
The use of a global map with interconnected lines emphasizes TeamViewer's reach and its ability to connect people and businesses across the globe. This visually appealing design clearly communicates the key message of the video, which is to highlight TeamViewer's ability to support businesses in digitizing their processes and connecting their teams, regardless of location or industry. The video's tone is professional, informative, and engaging, leaving viewers with a strong understanding of TeamViewer's capabilities and potential value proposition for their own companies.
What We Can Learn
Craft a concise narrative showcasing how your product solves a key business problem.
FAQ
How can a teaser video help generate leads for my business?
Teaser videos effectively generate leads by piquing interest and directing viewers to your website for further details.
What are the key elements of a successful B2B teaser video?
Key elements of a successful B2B teaser video:
* Concise and impactful message
* Visually engaging content
* Clear call to action
How long should a teaser video ideally be to capture attention?
Optimal teaser video length: 15-60 seconds, balancing engagement and information.
What are some compelling story angles for a B2B teaser video?
Compelling B2B teaser video story angles:
* Problem/solution showcase
* Unique product feature highlight
* Behind-the-scenes glimpse
How can I create a sense of urgency or intrigue in my teaser video?
Create urgency with limited-time offers or exclusive content to encourage immediate action.
What are the different styles of teaser videos I can consider?
Teaser video styles include animation, live action, and screen capture, each offering unique advantages.
How can I incorporate my brand's personality into the teaser video?
Infuse brand personality through visuals, music, and tone of voice, creating a consistent brand experience.
What is the typical cost range for producing a professional B2B teaser video?
Professional B2B teaser video production costs typically range from $1,000 to $6,000, depending on complexity and length.
How can I repurpose existing marketing assets for my teaser video?
Repurpose existing marketing assets like product demos or explainer videos for cost-effective teaser creation.
What are the best practices for scripting a B2B teaser video?
Effective B2B teaser video scripts focus on a single message, use concise language, and include a strong call to action.
How can I ensure my teaser video resonates with my target audience?
Understand your target audience's needs and pain points to create resonant and impactful teaser videos.
What is the typical timeline for producing a B2B teaser video?
Typical B2B teaser video production timeline: 3-8 weeks, depending on scope and complexity.
How can I adapt a teaser video style I like for my own company's message?
Adapt any teaser video style by incorporating brand-specific colors, messaging, and visuals for a cohesive brand identity.
What are the benefits of using animation in a B2B teaser video?
Animation offers flexibility for creating unique, engaging visuals, simplifying complex concepts, and capturing attention.
What are the key considerations for pre-production planning of a teaser video?
Pre-production planning essentials: Define target audience, core message, and desired outcome for a focused and effective teaser video.
How to plan and optimize B2B teaser videos?
Visual Storytelling: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs, Co-founder, Apple. Advids leveraged this for a healthcare client. We created a visually compelling teaser video showcasing their innovative medical device in action, demonstrating its ease of use and benefits for both patients and practitioners. This resulted in heightened brand awareness and increased investor interest.
Actionable: Prioritize clear visuals that effectively communicate product functionality.
Emotional Resonance: "The most powerful element in advertising is the truth." - Bill Bernbach, Advertising Executive. Advids embraced this for a non-profit client. We developed a teaser video that authentically portrayed the impact of their work on the community, evoking empathy and inspiring donations. This led to a surge in contributions and volunteer sign-ups.
Actionable: Evoke genuine emotion by showcasing authentic stories and impact.
Concise Communication: "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." - Antoine de Saint-Exupéry, Author. Advids implemented this for a cybersecurity client. We created a short, impactful teaser video that quickly conveyed the urgency of their services and the risks of cyber threats. This resulted in a significant increase in website traffic and lead generation.
Actionable: Deliver core message concisely to maximize audience engagement.
Strategic Branding: "A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is." - Scott Cook, Co-founder, Intuit. Advids applied this for a consumer goods client. We developed a teaser video that sparked conversation and social sharing by showcasing the product's unique personality and benefits. This generated significant buzz and increased brand visibility.
Actionable: Foster brand advocacy by creating shareable content that resonates.
Call to Action: "The key to effective marketing is to make it easy for people to buy." - Peter Drucker, Management Consultant. Advids used this for an e-commerce client. We incorporated a clear call to action in their teaser video, directing viewers to their website to learn more and purchase the product. This resulted in a measurable increase in sales conversions.
Actionable: Guide audience towards desired action with clear and compelling CTAs.
Why Advids for B2B teaser video?
At Advids, we create captivating B2B teaser videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.
Transforming Ideas into Engaging B2B Teaser Videos:
Customized B2B Teaser Video Solutions: We tailor explainer videos, character animations, and other B2B teaser video formats to reflect your brand, style, and target audience.
Creative Storytelling Through Animation: Our animators and storytellers craft narratives that engage viewers and drive action, specifically designed for the B2B landscape.
Cutting-Edge B2B Teaser Video Technology: We use industry-leading software and techniques to create visually stunning videos with lasting impact, optimized for short-form teaser content.
A Partnership Built on Expertise and Trust:
12+ Years of Proven Success: With over 3400 successful projects, we understand what makes B2B videos effective. We've produced between 185 and 470 impactful B2B teaser videos specifically.
Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust us to bring their stories to life.
Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.
A Collaborative Approach to B2B Teaser Video Production:
Collaborative Process: From concept to completion, you'll be actively involved, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful B2B teaser videos.
Ready to unlock the potential of B2B teaser video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a B2B teaser video?
A B2B teaser video is a short, engaging video that introduces a new product or service to a business audience. It aims to pique their interest, highlight key features and benefits, and encourage them to learn more. These videos are often used to generate excitement and anticipation for an upcoming product launch or to promote a new marketing campaign.
B2B teaser videos are used in a variety of ways, including:
Product launches: To generate buzz and excitement for a new product or service.
Marketing campaigns: To promote a new marketing campaign or initiative.
Trade shows and conferences: To showcase a company's products or services to a large audience.
Social media: To engage with potential customers and build brand awareness.
What do top B2B teaser videos have in common?
Animated Graphics - A visually captivating way to showcase product features.
Motion Graphics - A dynamic and engaging way to illustrate complex concepts.
2D Animation - A cost-effective and versatile way to bring ideas to life.
Whiteboard Animation - A simple and effective way to explain complex ideas.
Mixed Media - A visually rich and engaging way to tell a story.
Live Action - A realistic and engaging way to showcase products in action.
Stock Footage - A cost-effective way to add visual interest to your video.
Product Demo - A clear and concise way to showcase product features.
Customer Testimonials - A powerful way to build trust and credibility.
Call to Action - A clear and concise way to encourage viewers to take action.
Engaging Script - A compelling way to capture attention and drive engagement.
Visual Storytelling - A powerful way to connect with audiences on an emotional level.
What makes B2B teaser video effective?
A captivating B2B teaser video is a powerful tool for driving engagement and generating excitement. The effectiveness of these videos is driven by their ability to convey complex information in a concise and engaging manner.
A key element in creating engaging B2B teaser videos is to design them to capture attention from the very beginning. This can be achieved through a combination of compelling visuals, a strong narrative, and a clear call to action. The goal is to create a video that is both informative and entertaining, leaving viewers wanting more.
Methods for creating effective B2B teaser videos include incorporating a variety of visual elements, such as animation, motion graphics, and live action footage. These elements can be used to illustrate key features and benefits, showcase products in action, and tell a compelling story. By using a combination of these techniques, businesses can create videos that are both visually appealing and informative.
How long should your B2B teaser video be?
A well-crafted B2B teaser video is a powerful tool for capturing attention and driving engagement. The ideal length of a B2B teaser video is determined by a number of factors, including the complexity of the message, the target audience, and the platform where the video will be shared.
The goal is to create a video that is concise and engaging, while still effectively conveying the key message. A good rule of thumb is to keep the video short and sweet, aiming for a length of 30 to 60 seconds. However, there are exceptions to this rule, and longer videos may be appropriate in certain cases.
Pre-production questions to consider:
What is the primary goal of the video?
What is the target audience for the video?
What is the key message that you want to convey?
What is the platform where the video will be shared?
What is the budget for the video?
What is the timeline for the video?
What is the desired call to action?
How to create B2B teaser videos?
A well-structured B2B teaser video is a powerful tool for capturing attention and driving engagement. The creation of these videos involves a series of steps, from planning and scripting to production and post-production.
A key element in creating effective B2B teaser videos is to ensure that the video is visually appealing and engaging. This can be achieved through a combination of high-quality visuals, a compelling narrative, and a clear call to action. The goal is to create a video that is both informative and entertaining, leaving viewers wanting more.
Pre-production:
Define target audience
Determine video goals
Develop a compelling script
Choose the right visual style
Select appropriate music and sound effects
Production:
Shoot high-quality footage
Incorporate visual elements
Edit the video seamlessly
Add music and sound effects
Optimize for different platforms
How B2B teaser video examples are curated?
We dove deep into B2B teaser videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic B2B teaser videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and impact of the value proposition communicated. 7.Lead Generation Determining effectiveness of lead generation tactics within the teaser. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, B2B teaser video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
