20 B2B Video Animation Examples To Boost Engagement

1. ACCIONA

Innovative visuals instantly grab attention, demonstrating the effectiveness of B2B video animation for engagement. The animation's clean aesthetic perfectly aligns with Acciona's brand. The concise storytelling highlights key benefits.

The video's pacing is superb, maintaining viewer interest without sacrificing clarity. It successfully conveys complex information simply and memorably, leaving a lasting impression.

2. ACI B2B video animation for brand awareness

ACI's video presentation is a masterclass in B2B video animation. The clarity of the visuals immediately grabs attention, simplifying complex information for a business audience. The animation style is sharp and professional, reflecting the high quality of ACI's services.

The video's pacing is perfect, keeping viewers engaged without feeling rushed. The strategic use of visuals effectively communicates key features and benefits, leaving a lasting impression. This is a prime example of how effective animation can be for business communication.

3. Amplitude B2B Animated Explainer

Amplitude's capabilities are clearly shown through clever visual data flows. The concise messaging, focusing on unified customer profiles and audience activation, is highly effective in this B2B video animation for engagement. The clean, modern aesthetic makes the information easy to understand.

This short video successfully showcases Amplitude CDP's functionality without being overwhelming. UI animations clearly demonstrate the platform's features, simplifying data management. The video's pacing is excellent, maintaining viewer engagement. It's a great example of effective product demonstration.

4. Axway B2B Explainer Animation

This dynamic B2B video animation for sales immediately captivates with its clean design and vibrant color palette. The concise visuals effectively communicate the Axway Amplify platform's capabilities and the value proposition of its partner program. The video cleverly uses visual metaphors, such as a red line navigating obstacles, to illustrate the challenges and solutions.

The 2D motion graphics are modern and engaging, making complex information easily digestible for a professional audience. The call to action is clear and compelling, encouraging viewers to learn more about the partner program. This video is a prime example of how animation can effectively communicate complex business concepts.

5. Bosch Mobility B2B video animation for engagement

Exceptional visuals immediately communicate Bosch Mobility's commitment to innovation. The animation's sleek aesthetic perfectly complements the sophisticated technology showcased.

This B2B video animation for brand awareness subtly highlights key features, creating a lasting impression of quality and reliability. The clear and concise messaging effectively targets the intended audience, making it a powerful tool for brand building.

6. Buildertrend Simple B2B Animation

Construction project overload? This video shows how simple project management can be. The initial chaotic phone screen immediately grabs attention, highlighting a common pain point for construction professionals. This B2B video animation for brand awareness cleverly uses visuals to showcase the solution.

Buildertrend's app interface is then presented, clearly demonstrating project tracking, personnel management, and profit monitoring. The video's concise and impactful messaging effectively communicates the app's value proposition, leaving viewers wanting to learn more.

7. Copperleaf B2B video animation for sales

Intriguing visuals make complex concepts accessible. This B2B video animation cleverly uses a series of metaphors, like the scales balancing competing factors, to illustrate the challenges of infrastructure investment. The software UI mockups are smoothly integrated, providing a compelling glimpse into Copperleaf's capabilities.

The diamond value framework is particularly effective, offering a clear and memorable representation of the company's approach. The animation's pacing is excellent, keeping the viewer engaged without feeling rushed. The closing shot leaves a strong, positive impression.

8. CyberArk B2B 3D Animation Example

Stripped down to its core, Acrelec's video for the S22 Lite product immediately captivates. Favoring an animation style of stark black and precise lines, the visual language exudes modern sophistication. The video efficiently highlights product adaptability across stand, countertop, and wall-mounted setups.

The compelling element emerges in the video's strategic use of visual narrative to punctuate key features. Notice how the component reveal culminates in showcasing a compact footprint; this directly communicates space efficiency. This is B2B video animation for engagement that is highly effective, emphasizing practical advantages through crisp visuals.

Effectively, the video frames the S22 Lite not just as a device, but as a versatile business solution. It leaves viewers with an impression of thoughtful design, where aesthetic and utility converge to address varied operational demands.

9. DAT B2B Video Animation

DAT's compelling B2B video animation immediately captivates. The concise visuals cleverly showcase the product's key features, making complex information readily understandable. It's a highly effective marketing tool.

The animation's sophisticated style and clear messaging resonate with a business audience. This approach expertly communicates the product's value, leaving a memorable impression. It's a prime example of impactful visual storytelling.

10. Digital Realty B2B Motion Graphics Explainer

Powerful visuals immediately draw you in. This B2B video animation for marketing cleverly uses metaphors€”a glowing cube for data, concentric squares for infrastructure€”to convey complex information simply. The London Docklands setting is showcased, emphasizing prime location.

The animation's sleek design and strategic use of visuals, like the expanding cube symbolizing growth, make complex concepts easily understood. The video's impact is undeniable; it effectively communicates Digital Realty's commitment to secure, scalable infrastructure.

11. Elastic B2B video animation for brand awareness

Smooth, efficient visuals highlight this B2B video animation for social media. The animation's straightforward approach immediately conveys the platform's purpose, making it highly effective.

Its simplicity is key; the focus remains on the process, resulting in a clear and memorable message. This concise approach is ideal for capturing attention on busy social media feeds.

12. Exela Minimalist B2B Animation

This dynamic B2B video animation immediately captivates with its vibrant visuals and clear messaging. The clever use of a superhero transformation and data-driven imagery effectively communicates Exela Technologies' digital transformation services. The minimalist design and bright color palette enhance the overall impact.

The video's concise presentation, combined with a strong call to action, leaves a lasting impression. It's a prime example of how to effectively communicate complex ideas in a visually engaging and memorable way. This B2B video animation is a powerful tool for showcasing Exela's capabilities.

13. FLSmidth 3D B2B Animation Demo

FLSmidth's AFP2525 Automatic Filter Press product video stands out as a prime example of B2B video animation for lead generation, skillfully showcasing its capabilities and promoting sustainable mining practices. The seamless transition from an aerial perspective of a mining site to the detailed 3D model of the AFP2525 in operation is a stroke of brilliance. This emphasizes not only the product's real-world application but also underscores the vital importance of minimizing environmental impact.

One of the most compelling aspects of this video is the visualization of the AFP2525's internal workings, including slurry flow and the filtration process. FLSmidth masterfully transforms technical jargon into a clear, easily comprehensible narrative. This clear and visually engaging explanation of complex engineering concepts allows potential customers to grasp the product's benefits without being bogged down by technical details. The final scene, showcasing a rehabilitated natural landscape, reinforces FLSmidth's commitment to sustainable solutions.

14. KBR B2B Tech Animation

Intriguing visuals drive this B2B video animation, showcasing KBR's digital prowess. The futuristic aesthetic, dynamic camera work, and vibrant color scheme instantly captivate. Data visualizations and technological imagery effectively communicate KBR's capabilities across various sectors. The video's 63-second runtime is perfectly paced, maintaining viewer engagement.

Clever use of light flares and particle effects enhances the futuristic feel. Seamless transitions between scenes maintain a rapid pace, leaving a lasting impression. The presentation subtly suggests considering KBR for digital solutions.

15. Miro B2B video animation for marketing

Miro's dynamic visuals immediately engage. The animation's clarity simplifies complex information, making it perfect for B2B video animation for marketing. This ensures business audiences easily grasp Miro's offerings.

The video's concise yet visually rich style keeps viewers captivated. Its professional tone and dynamic pacing create a memorable and shareable piece, crucial for effective marketing.

16. NICE B2B Motion Graphics

Clever use of historical context sets the stage, showcasing humanity's drive for efficiency. This B2B video animation for social media smoothly introduces NICE Enlighten, a solution for customer satisfaction. The animation's modern style makes complex data easily understood, appealing to contact center managers and quality assurance teams.

Visualizations of agent performance and coaching are brilliantly presented. Data is shown in an engaging manner, emphasizing the software's positive impact on CSAT and agent engagement. Visit the NICE website to learn more.

17. SEL B2B video animation for marketing

Engaging visuals immediately capture attention, showcasing the product's potential. The animation style is ideal for a B2B video animation for sales, simplifying complex information.

The video's pacing is perfect, keeping viewers interested without overwhelming them. A clear call to action leaves viewers wanting to learn more about SEL's offerings.

18. Southwest EFC B2B video animation for engagement

Compelling visuals transformed complex data into easily digestible information. This Southwest EFC video showcases B2B video animation for engagement, demonstrating how impactful visuals can be.

The animation's clean style and focused narrative resonated with the target audience, resulting in a clear and memorable message . A strong call to action concluded the video, leaving viewers with a clear next step.

19. Suzy B2B video animation for engagement

Captivating visuals drive this B2B video animation for lead generation. The modern animation style is engaging and easily understood, making complex information accessible. The pacing is excellent, keeping viewers hooked.

Suzy's concise messaging effectively communicates value. A clear Call to Action , a website visit, encourages viewers to take the next step. The overall impact is professional and approachable, perfect for attracting clients.

20. TrueLayer B2B App Demo Animation

Witness the elegance with which TrueLayer streamlines digital transactions. The video excels by depicting a user-centric journey, not merely processing steps. A smooth animation guides viewers through effortless bank selections and swift payment confirmations, showcasing an interface designed for ultimate user-friendliness and instant operations.

The true power of B2B video animation for engagement is revealed in its ability to communicate complex processes simply. Instead of technical jargon, the video uses compelling visuals to build confidence and emphasize efficiency. It serves as inspiration, demonstrating how video can transform fintech communication and motivate others to adopt visually-driven strategies in their projects.

Beyond Views: Measuring B2B Animation's Real ROI

Transitioning beyond simple view counts, grasping the real return on investment for B2B Video Animation becomes paramount. They serve as a strategic asset, influencing prospective clients throughout their complex buyer journey. While initial views indicate reach, understanding their true impact necessitates tracking how these animations move prospects closer to becoming customers, looking deeper than surface metrics towards tangible business outcomes tracked through sales and marketing platforms.

Measuring success means tracking effects throughout the sales funnel. They look at improvements in lead quality generated from targeted content, often captured via forms integrated with the video. They monitor how video influences conversion rates on crucial landing pages where the animation clarifies value propositions. Compelling explainer or onboarding videos can even reduce inbound support requests, freeing up resources, or accelerate the sales cycle by clearly explaining complex solutions upfront to multiple stakeholders efficiently.

Optimizing this impact involves strategic deployment and measurement capabilities. Integrating video with marketing automation platforms allows for personalized viewer experiences and trackable engagement data, providing insights into who watched what and for how long. Effective lead nurturing sequences frequently incorporate short, focused animations, tailored to specific prospect needs, designed to reinforce value and drive measurable actions within email or CRM systems. Ultimately, investing in professional creation and strategic distribution significantly impacts the video's ability to connect, persuade, and deliver these quantifiable results.

Crafting for measurable impact involves specific elements producers prioritize:

Why Advids for B2B Video Animation?

At Advids, we specialize in crafting high-quality, original B2B video animation that elevates your brand and drives results. With a proven track record of success and a passion for creative storytelling, we transform your vision into compelling animated experiences.

Transforming Ideas into Engaging Animation:

Customized B2B Video Animation Solutions: From explainer videos to product demos and beyond, we tailor each project to your specific needs and target audience.
Creative Storytelling Through Animation: Our team of skilled animators and storytellers craft captivating narratives that resonate with your viewers and inspire action.
Cutting-Edge B2B Video Animation Technology: We utilize the latest animation software and techniques to deliver visually stunning videos that leave a lasting impression.

A Legacy of Success and Client Satisfaction:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes B2B video animation truly effective.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction.

A Partnership Built on Collaboration and Communication:

Collaborative Process: We work closely with you throughout the entire animation process, ensuring your vision is at the forefront of every decision.
Strategic Communication: We prioritize clear and open communication to fully understand your goals, target audience, and brand identity. This collaborative approach ensures we create B2B video animation that delivers exceptional results.


Ready to unlock the potential of B2B Video Animation for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a B2B Video Animation?

A b2b video animation is a powerful marketing tool that uses animated visuals to explain complex products, services, or concepts in a clear and engaging way. It's a dynamic and visually appealing way to communicate with your target audience, making it easier for them to understand and remember your message.

B2B video animations are used for a variety of purposes, including product demonstrations, explainer videos, company overviews, and customer testimonials. They can be used to educate potential customers, build brand awareness, and generate leads.

What do top B2B Video Animations have in common?

Mastering B2B video animation requires a strategic approach focusing on key elements to maximize impact and engagement.

ideal customer Profile - Deeply understand your target audience's needs and pain points. Tailor your message to resonate with their specific challenges.

• Value Proposition Clarity - Articulate the unique value your software provides concisely and memorably. Focus on quantifiable results.
• Narrative Arc - Develop a story that showcases the software's journey and impact. Use relatable characters and scenarios.
• Visual Design Excellence - Employ professional animation and design to create a polished and engaging experience. Prioritize visual clarity.
• Feature Prioritization - Highlight only the most impactful features. Avoid overwhelming the viewer with unnecessary details.
• Problem/Solution Fit - Clearly illustrate the problem your software solves and how it does so effectively. Use a before-and-after approach.
• Data-Driven Insights - Present compelling data visualizations to support your claims. Use charts and graphs effectively.
• Client Testimonials - Feature authentic testimonials from satisfied clients. Showcase diverse success stories.
• Messaging Precision - Use strong verbs and concise language. Avoid jargon and technical terms.
• Brand Identity - Maintain a consistent brand voice and visual style. Ensure all elements align with your brand guidelines.

What makes B2B Video Animation effective?

A compelling B2B video animation is a powerful tool for capturing attention and driving engagement. It's a captivating way to present information, making it easier for viewers to understand and remember key points.

The effectiveness of B2B video animation is driven by its ability to simplify complex concepts and present them in a visually appealing and engaging way. By using animation, motion graphics , and captivating visuals, businesses can create a multi-sensory experience that resonates with viewers on a deeper level.

Methods for creating effective B2B video animations include using clear and concise language, incorporating engaging visuals, and telling a compelling story. By focusing on the needs and interests of the target audience, businesses can create video animations that are both informative and entertaining.

How long should your B2B Video Animation be?

Optimize B2B video animation length for maximum impact by aligning video type, content, and target audience stage.

Pre-production Considerations for Determining Video Length:

• What's the core message for each video type?
• Who is the ideal viewer for this animation?
• Which features need highlighting in the video?
• Does the animation style suit the product?
• What platform will host the final video?
• Does the animation style match the brand?
• What's the video's intended marketing goal?

B2B video animation length guide

How to create B2B Video Animations?

Mastering B2B video animation requires a strategic approach, focusing on Clear Communication and impactful visuals to resonate with your target audience and achieve your business goals.

• Video Purpose - A clear objective ensures the video remains focused and impactful.
• Scriptwriting - A strong script drives the narrative and keeps viewers engaged.
• Storyboarding - Visual planning ensures a smooth production process and avoids costly revisions.
• Style Selection - The right style enhances brand identity and resonates with the target audience.
• Visual Design - Visually appealing graphics enhance comprehension and memorability.
• Character Animation - Expressive animation makes the video more engaging and relatable.
• Voice Recording - A professional voiceover adds credibility and enhances the viewing experience.
• Final Assembly - Meticulous integration of all elements creates a high-quality, professional product.

The impact of B2B video animation on ROI

Let's shift gears and talk about return on investment. How can we ensure our animation efforts translate into tangible business growth? B2B video marketing isn't just about creating cool visuals; it's about driving results. Think of B2B promotional videos as your secret weapon for capturing attention and boosting conversions.

Imagine using B2B sales video animation examples to showcase your product's unique value proposition. By simplifying complex ideas through engaging visuals, we can connect with our audience on a deeper level, fostering trust and credibility. This stronger emotional connection translates into higher conversion rates and improved lead generation. B2B software video animation examples can be particularly effective in demonstrating complex functionalities, making them easily digestible for potential clients.

• Engaging storytelling in animation captures attention and boosts brand recall, leading to increased website traffic and improved search engine rankings.
• Clear and concise product demos within videos simplify complex information, leading to better product understanding and ultimately, higher sales.
• Compelling data visualizations presented through animation make a stronger impact than static charts, driving home key messages and influencing purchasing decisions.
• Authentic client testimonials incorporated into videos build trust and credibility, encouraging potential customers to take the leap and convert.

By strategically integrating various types of B2B video animation, from explainer videos to product demos, we can maximize our reach and impact across the entire sales funnel. This comprehensive approach not only drives immediate results but also builds long-term brand equity, ensuring a sustainable return on our animation investment.

How to create a compelling B2B animation brief

Creating a compelling B2B animation brief is crucial for transforming your vision into a successful video. It's our roadmap to ensure we're aligned on your goals, target audience, and creative direction. A well-crafted brief saves time and resources, preventing costly revisions down the line. Think of it as our collaborative blueprint for animation success.

A strong brief ensures we capture your audience's attention and drive the desired results. Remember, we're not just creating cool visuals; we're crafting strategic tools to achieve your business objectives. Whether you're aiming to boost brand awareness or drive conversions, a detailed brief is the first step.

Let's explore the key elements of an effective B2B animation brief:

• Target Audience: Define your ideal viewer. Understanding their needs and pain points ensures your message resonates. For example, if your target audience are technical experts, your brief should reflect a deeper dive into product functionalities.
• Objectives: What do you want your video to achieve? Are you launching a new product with B2B product video animation examples, or aiming to educate your audience with B2B explainer videos? Clearly defined objectives guide our creative process.
• Style: Choose an animation style that aligns with your brand and target audience. A whiteboard animation might be perfect for explaining a complex process, while a vibrant 2D animation could be ideal for showcasing a product's benefits. Looking at B2B explainer video animation examples can help you visualize different styles.
• Message: Distill your core message into a concise, impactful statement. This ensures clarity and consistency throughout the video. For instance, if you're promoting software, highlight its unique value proposition and how it solves customer pain points.

By focusing on these key elements, we'll create a brief that sets your B2B animation project up for success. This collaborative approach ensures we're all on the same page, working towards a shared vision. High-quality business animation videos are an investment in your brand's future, and a well-defined brief is the foundation for achieving exceptional results.

Choosing the right B2B animation style

Having discussed video length, let's explore choosing the right B2B animation style. This crucial step ensures your video resonates with your target audience and marketing goals . Imagine crafting animated B2B marketing videos that perfectly capture your brand's essence while effectively communicating your message . Achieving this requires careful consideration of several factors. What resonates with a tech startup might not work for a financial institution. Similarly, a complex product demo might benefit from a different approach than a lighthearted explainer video .

Finding the sweet spot involves balancing your message, brand, and audience. Think about your ideal customer. Are they drawn to sleek, modern aesthetics or a more hand-drawn, personal touch? Do they prefer concise, data-driven presentations or engaging character-driven stories? Let's explore some key considerations.

• Target Audience and Brand: Aligning your animation style with both your target audience and brand identity is paramount. A younger audience might appreciate a trendy, fast-paced style, while a more traditional audience might prefer a classic approach. Ensure your chosen style complements your existing brand guidelines , maintaining a cohesive visual identity. For instance, corporate animation videos often benefit from a polished, professional aesthetic.

• Message Complexity and Budget: Match the animation style to the intricacy of your message. Simple messages can thrive with minimalist styles, while complex ideas may benefit from richer animation. Consider your budget. 2D animation is generally more budget-friendly than 3D. Analyzing B2B marketing video animation examples can offer valuable insights into budget-friendly yet effective approaches.

• Timeline and Style Selection: Some styles require longer production times. Factor this into your project timeline. Explainer videos often utilize 2D animation for clear product explanations , while motion graphics excel at showcasing data dynamically. Whiteboard animation offers a personal touch for breaking down complex concepts. B2B animated video examples can inspire your own projects.

• Emotional Resonance: Prioritize styles that resonate emotionally with your audience. Engaging characters and scenarios in 2D animation can make your message memorable. Product demos using screen recordings effectively showcase software functionality .

By carefully considering these factors, we can create B2B video animation that not only informs but also captivates, driving meaningful engagement and achieving our business objectives.

How B2B video animation examples are curated?

We dove deep into B2B video animations, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic B2B video animations showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and alignment with B2B lead generation strategies.
7.Brand Alignment Determining video alignment with brand message, identity, and overall B2B marketing objectives.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, B2B video animation examples 2024, n=12500 videos within duration <3 mintues, across industries.