Have you ever considered the transformative power of a single, well-crafted video? I am convinced that in today's fast-paced business world, effective communication is key to growth. In this article, what we will explore is the potent impact of 2D explainer videos in the B2B space. We'll delve into how these videos not only simplify complex ideas but also foster trust and drive conversions. Our goal is to showcase the incredible potential of visual storytelling.
This article presents 30 compelling examples of B2B video animation, demonstrating the power of visual communication to connect with audiences on a deeper level. Prepare to be inspired by the innovative ways businesses are using video to achieve remarkable results. Let's dive into the data and see the proof for ourselves.
90% of all internet traffic is projected to be made by short-form video in 2024.
91% of businesses are using video marketing in 2023.
75% of viewers prefer watching a video horizontally.
These numbers reveal a powerful trend: video is king, and businesses are taking note. 2D explainer videos offer a concise, engaging way to showcase your product's value and connect with your audience on an emotional level. Today, we're diving into over 30 Compelling B2B Video Animation examples that instantly caught our eye and sparked our interest
ACCIONA is exploring the potential of engineered living materials, a concept that mimics the self-healing and sustainable qualities of natural materials, such as tree root bridges. This video is designed to educate viewers on this innovative solution and demonstrate its potential in the construction industry.
Video Design - ACCIONA uses an animation style to create a B2B video animation for lead generation that explains the science behind self-healing concrete. This video uses graphic illustrations and simple animations to convey the concepts, and a clean layout helps keep the focus on the information. The video design is visually appealing and easy to understand. This video style is appropriate for a B2B audience, as it's both informative and engaging, allowing viewers to quickly understand the potential of the product without being overwhelmed by complex technical details.
The video utilizes a bright, positive tone, emphasizing the sustainable nature of self-healing concrete. ACCIONA's goal with the video is to encourage viewers to research the product, learn more about its potential impact on the construction industry, and consider investing in the planet. The video uses visuals to showcase the benefits of a self-healing material, showing how it can heal and repair itself, contributing to a more sustainable construction future.
ACI is a payment solution designed to simplify the payment experience for students, parents, and staff. The video is designed to demonstrate the benefits of using ACI, highlighting its ease of use, seamless integration with student information systems, and the ability to provide a secure and efficient payments experience.
Video Design - ACI uses a clean and modern design style, with minimalist graphics that are visually appealing. The video features a combination of animated icons, illustrations, and text overlays that communicate key information quickly and efficiently. The video incorporates animation in the form of transitions between different sections, as well as subtle movement in icons and text elements, to keep the video engaging and easy to follow. This is a great example of a B2B video animation for brand awareness, as it effectively communicates key selling points of the platform using a clear and concise design.
The overall tone of the video is professional and informative. This style of visual design helps to convey the message that ACI is a reliable and trustworthy solution, while the simplicity of the design ensures that the information is easy to understand and absorb. This video uses a visual style that is both engaging and informative, demonstrating the benefits of the platform in a way that is easily understood by the intended audience.
Amplitude is a leading digital analytics platform. This video is designed to showcase Amplitude’s customer data platform and how it helps companies discover new audiences.
Video Design - This video uses a minimalist style, featuring clean graphics with bright colors and simple animations. The video uses clean and simple icons to represent various functions, making it easy for the audience to understand the concept. The white text on a bright blue background ensures that the message is clear. The video is not overly flashy and keeps the focus on the key features and benefits of Amplitude’s CDP. This makes it an effective B2B video animation for sales.
The video effectively communicates the benefits of the product. The animated graphics demonstrate how Amplitude’s CDP can help companies to plan, govern and analyze data, ingest customer data, unify user profiles, discover and activate audiences, and connect the company’s tech stack. The video uses simple transitions and clear visuals to keep the audience engaged and inform them about the key features of the product. The video is designed in a professional manner which is appropriate for a B2B audience.
What We Can Learn
Craft a clear narrative arc showcasing your product's problem-solving power, building excitement.
Axway is a company that provides business partners with the tools to innovate and deliver better solutions for customers. The video is designed to highlight the benefits of the Axway Partner Program.
Video Design - The video uses simple animation to explain the benefits of Axway's services. The clean and minimal visual design incorporates thin lines and soft color gradients. This B2B video animation for lead generation features engaging graphics, simple animation, and a clear message to make an impact.
Axway's video effectively uses its visual style to communicate the value of its partner program, emphasizing the positive outcomes for both partners and customers. The video is engaging, encouraging viewers to learn more about Axway's solutions and how they can help businesses achieve their goals. The video's clean, modern aesthetic is in line with the company's overall brand identity, creating a professional and trustworthy tone.
What We Can Learn
Tell a story showcasing your product's positive impact, creating a memorable connection.
5. Bosch Mobility B2B video animation for engagement
Bosch Mobility is a competent technology partner and system provider that offers solutions for the electrification of the transportation sector. The video is designed to show the company's various electric powertrain solutions for diverse applications, and the video highlights the role of electric powertrains in achieving a climate-neutral future.
Video Design - The video showcases a clean, modern, and minimalist design, emphasizing the sleek aesthetic of Bosch Mobility's electric vehicle solutions. The animation is fluid and engaging, with a focus on high-quality graphics. The use of a minimalist color palette, with predominantly white vehicles against a backdrop of green fields and blue skies, reinforces the company's commitment to sustainability.
The clean animation style, coupled with the use of natural landscapes and cityscape imagery, conveys a sense of progress, innovation, and a positive vision for the future of transportation. This style effectively targets a B2B audience of businesses interested in sustainable transportation solutions. The video effectively conveys the value proposition of Bosch Mobility's electrification solutions. It highlights the company's commitment to innovation and sustainability, showcasing the sleek and modern designs of their electric vehicles. The video also demonstrates the diversity of Bosch Mobility's solutions, catering to various applications, including long-haul trucking, urban delivery, and passenger transportation. The overall tone of the video is professional, positive, and forward-looking, aligning with the company's brand values and its vision for a sustainable future.
Buildertrend is a mobile application designed to help home builders manage construction projects. The video is designed to showcase the app's features and how it can help connect the field and the office seamlessly.
Video Design - The video is a B2B video animation for social media that uses bright and colorful visuals and a simple animated style. The animation focuses on the user interface of the application, with a close-up view of the different features and screens. The animation is light and breezy, showcasing the various features like To-Do’s, Schedules, Daily Logs, File Storage, Customer Portal, and Time Clock.
The visual style of the video communicates the ease of use and the simplicity of the app. The tone of the video is professional but friendly, highlighting how Buildertrend can make a home builder’s life easier. The animation style matches the product’s overall aesthetic, with clean lines, bold colors, and simple shapes. The visual design of the video draws attention to the features and benefits of the application. The use of simple animations and clear visuals helps to make the video engaging for the target audience.
What We Can Learn
Let your animation's visuals do the talking. less text, more impact.
Copperleaf is a company that provides solutions for organizations to make smarter decisions about their infrastructure investments. This video is designed to highlight the challenges faced by companies in this industry and how Copperleaf can help them overcome these challenges.
Video Design - The video uses a colorful and engaging animated style to present its message. The design uses simple and recognizable icons and illustrations that effectively capture the essence of infrastructure, investment, and sustainability. The use of bright, attractive colors and a minimalist design makes the video visually appealing and easy to understand. This visual style is common in B2B video animation for sales, as it helps to convey complex information in a clear and accessible way, grabbing the attention of viewers.
The video cleverly combines illustrative elements and animated characters with infographics, to illustrate the challenges faced by companies in the infrastructure sector. This approach helps to create a more engaging and impactful message. The animated characters convey human emotion and emphasize the need for a solution to these challenges. This approach is ideal for B2B video animation for sales, as it enables viewers to connect with the message on a more personal level, and understand the problem that the company is addressing. The video uses a positive tone to communicate that Copperleaf can help organizations solve their problems and achieve their goals.
CyberArk is a global leader in identity security, aiming to protect organizations from cyberattacks. This video is designed to educate viewers on the importance of a robust identity security strategy in a complex multi-cloud environment.
Video Design - This B2B Video Animation utilizes a clean, modern design style. The use of line art, simple icons, and a minimalist color palette creates a sophisticated and engaging visual experience. The video uses a combination of animated graphics and text, which effectively communicates complex ideas in a concise manner. It's a good example of B2B Video Animation, as it uses simple graphics and a well-paced narration to convey information.
The video's clear and concise animation style effectively communicates the challenge of securing identities in a multi-cloud world. The video's design elements are consistent with CyberArk's brand image, and the animation is visually appealing. It also uses a straightforward narrative approach to illustrate the threat of identity attacks and highlights the importance of Zero Trust security. The overall tone of the video is serious and informative, yet engaging.
What We Can Learn
Modern aesthetics and a minimalist approach communicate sophistication, fostering a desire to learn more.
DAT is a freight-finding tool that aims to help users find the best loads. This video is designed to highlight the features of DAT's mobile app, especially the map tools.
Video Design - The DAT video is a B2B Video Animation, showcasing the various features of DAT's mobile app. The animation utilizes a combination of live-action and screen recordings, emphasizing the ease of use and benefits of DAT's platform. The map is central to the design and serves as a visual tool to highlight the key benefit of using DAT, which is finding the best loads. The animation seamlessly transitions between the mobile app screen and the map, creating a fluid and engaging experience for the viewer.
The DAT video incorporates a clean and minimalist design. The animation style is sophisticated and modern, reflecting the high-tech nature of the product. The color palette is predominantly white and blue, creating a clean and professional look. This style helps convey the professionalism and reliability of the DAT platform. The animation style effectively communicates the simplicity of the app, making it accessible and appealing to the target audience, which is likely truck drivers and freight brokers. The animation style effectively conveys the ease of use and value proposition of the DAT mobile app.
Digital Realty is a data center provider, this video is designed to showcase their global reach and the services they offer.
Video Design - The video uses high-quality graphics and animation to bring the data center narrative to life. It features a futuristic design aesthetic that is prevalent in B2B video animation for engagement, but also creates a visual connection with the complex technical features of their offering. Blue hues with white text for the digital ambition, the global data center platform, hosting, connecting, and trusted foundation are the central visual elements that define the video. This video effectively emphasizes the brand's focus on providing a scalable and reliable data center infrastructure that can meet the needs of today's businesses. The visual style helps to communicate the brand's commitment to innovation and technological advancement.
The video effectively uses a clean, modern design aesthetic with a focus on abstract imagery that is suggestive of complex data center solutions. The tone of the video is both aspirational and informative, suggesting the brand's position as a trusted partner for businesses looking to scale their digital operations. The visual design and graphics are all focused on creating a sense of scale, reliability and innovation to convey the brand's objective of being a leading data center provider in the global marketplace.
What We Can Learn
Close-ups of key features build credibility and drive deeper engagement.
11. Elastic B2B video animation for brand awareness
Elastic is a data platform that helps businesses access and use data in real-time. This video is designed to highlight the ways that Elastic can benefit public sector organizations.
Video Design - This B2B video animation for brand awareness features a clean and modern design with a blue and green color scheme. The animation uses a combination of flat design icons, illustrations, and motion graphics to showcase the platform's capabilities. The video emphasizes how Elastic is enabling the public sector to leverage real-time data analytics, while driving operational resiliency and improving citizen services. This is achieved through the use of simplified visual representations of the platform's core features, like the use of icons to represent different types of data sources.
The use of bright colors, clean lines and dynamic animations make the video more engaging. The visuals, including the abstract shapes and the icons, are a visual representation of the data and its potential to be used for various applications, highlighting the key benefits of Elastic for public sector organizations. The video's bright colors and dynamic animations keep the audience engaged while showcasing the platform's features in a clear and concise manner.
Exela Technologies helps organizations become leaders in the digital-now era. This video is designed to explain the benefits of digitizing and streamlining processes for businesses.
Video Design - The video incorporates simple, clean, and bold graphics to effectively communicate Exela's solution, along with a strong call-to-action. The B2B Video Animation uses minimalist imagery, with a gray color palette that reflects the company's professionalism and the seriousness of the subject matter. It uses simple geometric shapes to convey a digital-first approach.
The video's clean and minimal design is successful at grabbing the audience's attention and communicating its message. Exela's use of simple, bold, and clear visuals helps communicate the core value proposition: digitization. The animation's clear tone makes it a persuasive tool for any organization seeking to understand the benefits of going digital.
FLSmidth is a company that provides solutions for the mining industry, with a focus on water waste elimination. This particular video is designed to introduce the company's AFP2525 Automatic Filter Press, a key product for efficient tailings management.
Video Design - This B2B Video Animation utilizes a 3D animation style. The video showcases detailed visualizations of the mining site, highlighting the process flow of materials and the integrated technology. The graphics are of high quality and are presented in a clear and concise manner, making the animation easy to follow. The color scheme is primarily a muted color palette, featuring natural browns and greens for the environment and a bright blue for the technology. The animation style is simple, focusing on conveying information in an easily digestible way.
The visual style of the video is professional and informative. It clearly communicates the benefits of FLSmidth's Automatic Filter Press and its role in sustainable mining practices. The 3D animation effectively visualizes the operation of the AFP2525 and how it fits into the broader context of the mining process. The video tone is confident and professional, reflecting FLSmidth's expertise in the field of sustainable mining technologies.
KBR is a company that leverages technology to help its clients with their projects. This video is designed to explain KBR’s digital solutions, for their clients.
Video Design - KBR uses 3D animated video styles with abstract visuals to convey the complexity of technology. The video’s graphics and animation are clean, modern, and engaging for a B2B video animation for social media. The visual design focuses on utilizing technology like a 3D globe, and other animated visuals to highlight their digital solutions.
This style of video works well for KBR because it communicates the complex nature of technology in a way that is both engaging and easy to understand. The 3D animated graphics and visuals are eye-catching and memorable, and the use of futuristic elements effectively conveys a sense of innovation and forward-thinking. Overall, the video effectively communicates the value of KBR's digital solutions, while leaving a lasting impression on the viewer.
Miro is a strategic design and innovation company that helps organizations design products, experiences, and business models for a brighter tomorrow. This video is designed to showcase the company's expertise in providing innovative solutions to clients.
Video Design - This video utilizes a minimalist design style, featuring clean lines, a simple color palette, and 3D animation. The white background allows for a clean and modern look while focusing the attention on the product. The use of subtle animation and text overlays enhances the visuals and highlights key features, making it a compelling B2B video animation for marketing. The video employs simple 3D animation to illustrate the product, focusing on its components and functionality.
The video's visual design successfully communicates the brand's focus on innovation and reliability. The clean and modern aesthetic reflects the company's commitment to designing products that are both aesthetically pleasing and technologically advanced. By showcasing the product's components and functionality in a clear and concise manner, the video instills a sense of confidence in the company's capabilities and helps viewers understand the benefits of using Miro's solutions. The tone of the video is informative and professional, effectively engaging viewers with a strong call to action to visit the company's website.
16. NICE Minimalist B2B Video - Increase engagement implicitly
NICE Enlighten is a complete AI business solution designed to deliver customer satisfaction. This video is designed to introduce NICE Enlighten and its benefits.
Video Design - The video uses a retro design style with a focus on simple graphics and animations. This helps to engage the audience and make the video feel friendly and approachable. The video focuses on B2B video animation for engagement. The design style is engaging and modern, yet it also has a retro feel. The video uses simple, yet effective visuals to communicate the benefits of using NICE Enlighten. This makes the video engaging and helps to communicate the message in a clear and concise way.
The video's retro design style effectively communicates NICE Enlighten's ability to deliver modern solutions while also highlighting its ease of use and accessible nature. The clean animation and graphics enhance the message by visually presenting the information in a clear and engaging way. This creates a positive and friendly tone for the video, which helps to build trust with potential customers.
What We Can Learn
Create a memorable product mockup; it adds a unique touch and reinforces innovation.
SEL is a company specializing in network architecture solutions for improving information exchange between IT and OT networks. The video is designed to demonstrate the importance of the Converged Industrial Edge solution and its benefits in critical infrastructure communications networks.
Video Design - This B2B video animation for marketing uses a clean and minimal line art style, with a neutral color palette, creating a professional and informative aesthetic. The simple lines and straightforward graphics effectively communicate the technical concept, while remaining easily accessible for a broader audience.
The animation visually portrays the challenges of traditional IT and OT network division, highlighting the need for a better solution, such as SEL’s Converged Industrial Edge. The video transitions smoothly and seamlessly, building upon the narrative to illustrate the benefits of improved communication between IT and OT networks. The clear visual language and concise animation style make the video impactful and engaging, making it easy for viewers to understand the key points of the Converged Industrial Edge and its potential to address the growing needs of critical infrastructure networks.
18. Southwest EFC B2B video animation for engagement
Southwest EFC's video is designed to educate viewers about the workings of septic systems. It explains how waste is treated in a residential setting, focusing on the septic tank's function.
Video Design - This B2B video animation for engagement uses a simple, clear design style. It uses low-poly graphics to illustrate the components of a septic system. The graphics are bright and colorful, and the animation is smooth.
The use of simple graphics and animation allows the video to focus on the key elements of a septic system. This helps viewers understand how the different parts of the system work together. The visuals are clear and well-designed, making it easy for viewers to follow the flow of wastewater. The use of simple graphics also helps to make the video accessible to a wider audience. It explains the function of a septic system in a clear and concise way. The graphics help to break down a complex topic into manageable parts. The bright and colorful graphics also help to keep viewers engaged. The video uses an informative tone, explaining the processes and components of a septic system in a simple yet engaging way.
Suzy helps businesses understand consumer preferences by analyzing market research data. The video is designed to highlight Suzy's MaxDiff and TURF analysis, which help companies make smarter decisions about their products and marketing.
Video Design - This B2B video animation for engagement uses a modern and clean design, featuring a purple gradient background. The animation is engaging and dynamic, featuring a variety of shapes and bright colors, like purple, orange, and green. Suzy’s simple and modern logo aligns with the video’s visual aesthetic. The use of bold, playful fonts further emphasizes the key information in the video and adds visual interest.
The video effectively communicates Suzy's offering by showing a simple, interactive example. The video showcases the data analysis that results from using Suzy's MaxDiff and TURF analysis, showing how businesses can use this data to make better choices about products and marketing. The video's tone is upbeat and approachable, emphasizing the value of using Suzy to achieve business goals.
TrueLayer is a payment gateway company that offers secure, efficient, and cost-effective instant bank payments. This video is designed to showcase how TrueLayer can upgrade a business’s checkout process.
Video Design - TrueLayer uses a minimalist, clean design style in their B2B Video Animation. The color scheme is vibrant, with blue and purple gradients that create a sense of trust and sophistication. The animated elements are simple, yet effective, using bold lines, flat colors, and clean typography, which helps communicate the process of making a payment with ease and clarity. The use of icons and symbols adds visual interest and clarifies information quickly for the viewer. The background pattern, a grid of squares, gives structure, consistency, and visual rhythm to the video.
The visual style effectively communicates the objective of the video by illustrating the seamless flow of the instant bank transfer payment process. Each step is presented clearly and concisely, highlighting the user-friendliness and simplicity of the payment method. The tone of the video is professional and approachable, making it appealing to a business audience.
What We Can Learn
Smooth animations build trust, leading to more conversions.
FAQ
How can 2D animation help explain my complex product in a simple way?
2D animation clarifies complex products through visuals, highlighting features, and engaging narratives. This simplifies understanding and boosts audience interest.
What are the typical costs associated with producing a high-quality 2D animated video?
High-quality 2D animation typically costs between $1,000 for simple demonstrations and $6,000+ for complex, cinematic productions. The final cost depends on factors like length, style, and detail.
How long does it typically take to create a 2D animated video from concept to completion?
2D animation production generally takes 3-8 weeks, depending on the project's scope and the number of revisions required.
What are the different animation styles within 2D animation, and which one is right for my message?
2D animation styles range from minimalist to highly stylized, including whiteboard animation, motion graphics, and character animation. The right style depends on the message and target audience.
What are some best practices for using 2D animation in my industry?
Effective 2D animation uses clear messaging, strong visuals, and a consistent brand voice to resonate with the target audience.
How can I adapt existing marketing assets into a 2D animated video?
Existing marketing assets, such as logos, product images, and brand guidelines, can be incorporated into 2D animations for consistency and brand recognition.
What are the key elements of a successful 2D animated video script?
A successful 2D animation script is concise, engaging, and tailored to the target audience, effectively communicating the key message and call to action.
How can I find a reputable animation studio?
A reputable animation studio has a strong portfolio, client testimonials, and a clear production process. Research and compare studios before making a decision.
What questions should I ask a potential animation studio before hiring them?
Inquire about the studio's experience, animation styles, pricing structure, project management process, and revision policy.
How can I provide effective feedback during the production process?
Provide specific, actionable feedback using clear language, visual references, and timestamps. This ensures the animation aligns with your vision.
What are the different stages of the 2D animation production process?
The 2D animation production process typically includes pre-production (concept development, scripting, storyboarding), production (design, animation), and post-production (sound, editing, delivery).
What are some common mistakes to avoid when creating a 2D animated video?
Common mistakes include unclear messaging, inconsistent branding, poor-quality visuals, and neglecting the target audience.
How can I use 2D animation to increase engagement with my target audience?
2D animation increases engagement by presenting information in a visually appealing and easily digestible format, using storytelling and interactive elements to capture attention.
What are some creative ways to use 2D animation in my marketing funnel?
2D animation can be used for product demos, explainer videos, social media content, website banners, and email marketing campaigns.
How can I repurpose my 2D animated video content for different marketing channels?
Repurpose 2D animated videos into shorter clips for social media, GIFs for email marketing, or stills for presentations and blog posts.
How to plan and optimize B2B Video Animations?
Emotional Resonance: "People don't buy what you do, they buy why you do it." - Simon Sinek, Author, Start With Why. Advids leveraged this for a non-profit client. We crafted a B2B video animation highlighting their mission and values, connecting emotionally with potential donors and corporate sponsors. This led to a 15% increase in donations.
Actionable: Connect with viewers by showcasing the purpose behind your brand.
Clear Communication: "Content is king, but clarity is queen." - Billy Collins, Former US Poet Laureate. Advids used this approach for a healthcare client. We simplified complex medical procedures into easily understandable B2B video animations for patient education. This resulted in a 25% reduction in patient inquiries and improved patient satisfaction.
Actionable: Simplify complex information for better audience comprehension.
Visual Storytelling: "The most powerful person in the world is the storyteller." - Steve Jobs, Co-founder, Apple. Advids employed this for a manufacturing client. We showcased their product's journey from concept to creation through a compelling B2B video animation. This boosted brand awareness and generated qualified leads.
Actionable: Use visuals to tell compelling stories that resonate with your audience.
Brand Consistency: "Brand is just a perception, and perception will match reality over time." – Elon Musk, CEO, Tesla and SpaceX. Advids maintained brand consistency for a retail client. We incorporated their brand colors, fonts, and messaging into their B2B video animation, reinforcing brand recognition and building trust. This led to a 10% increase in brand recall.
Actionable: Maintain consistent branding across all video marketing materials.
Call to Action: "The key to effective marketing is to make it easy for people to buy from you." - Neil Patel, Co-founder, Neil Patel Digital. Advids implemented clear calls to action for an e-commerce client. We included prominent CTAs in their B2B video animation, directing viewers to their website and product pages. This resulted in a 15% increase in website traffic and conversions.
Actionable: Include clear and compelling calls to action in your videos.
Why Advids for B2B Video Animation?
At Advids, we specialize in crafting high-quality, original B2B video animation that elevates your brand and drives results. With a proven track record of success and a passion for creative storytelling, we transform your vision into compelling animated experiences.
Transforming Ideas into Engaging Animation:
Customized B2B Video Animation Solutions: From explainer videos to product demos and beyond, we tailor each project to your specific needs and target audience. Creative Storytelling Through Animation: Our team of skilled animators and storytellers craft captivating narratives that resonate with your viewers and inspire action. Cutting-Edge B2B Video Animation Technology: We utilize the latest animation software and techniques to deliver visually stunning videos that leave a lasting impression.
A Legacy of Success and Client Satisfaction:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes B2B video animation truly effective. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We work closely with you throughout the entire animation process, ensuring your vision is at the forefront of every decision. Strategic Communication: We prioritize clear and open communication to fully understand your goals, target audience, and brand identity. This collaborative approach ensures we create B2B video animation that delivers exceptional results.
Ready to unlock the potential of B2B Video Animation for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a B2B Video Animation?
A B2B video animation is a powerful marketing tool that uses animated visuals to explain complex products, services, or concepts in a clear and engaging way. It's a dynamic and visually appealing way to communicate with your target audience, making it easier for them to understand and remember your message.
B2B video animations are used for a variety of purposes, including product demonstrations, explainer videos, company overviews, and customer testimonials. They can be used to educate potential customers, build brand awareness, and generate leads.
What do top B2B Video Animations have in common?
Animated Characters - Visually engaging and memorable.
Motion Graphics - Dynamic and visually appealing.
Whiteboard Animation - Simple and effective for explaining complex concepts.
2D Animation - Versatile and cost-effective.
3D Animation - Realistic and immersive.
Mixed Media - Combines different animation styles for a unique look.
Live Action - Adds a human touch to the animation.
Stock Footage - Cost-effective way to add visual interest.
Screen Recording - Demonstrates software or processes.
Data Visualization - Presents complex data in an easy-to-understand way.
Infographics - Visually appealing way to present information.
Transitions - Smoothly connect different scenes.
What makes B2B Video Animation effective?
A compelling B2B video animation is a powerful tool for capturing attention and driving engagement. It's a captivating way to present information, making it easier for viewers to understand and remember key points.
The effectiveness of B2B video animation is driven by its ability to simplify complex concepts and present them in a visually appealing and engaging way. By using animation, motion graphics, and captivating visuals, businesses can create a multi-sensory experience that resonates with viewers on a deeper level.
Methods for creating effective B2B video animations include using clear and concise language, incorporating engaging visuals, and telling a compelling story. By focusing on the needs and interests of the target audience, businesses can create video animations that are both informative and entertaining.
How long should your B2B Video Animation be?
A well-crafted B2B video animation is a powerful tool for capturing attention and driving engagement. It's a captivating way to present information, making it easier for viewers to understand and remember key points.
The ideal length of a B2B video animation depends on the specific goals and target audience. A shorter video, typically under 2 minutes, is ideal for capturing attention and delivering a concise message. Longer videos, up to 5 minutes, can be used to provide more detailed information or showcase complex processes.
Pre-production considerations for determining video length:
What is the primary goal of the video?
What is the target audience's attention span?
How much information needs to be conveyed?
What is the budget for video production?
What is the intended platform for distribution?
How to create B2B Video Animations?
The creation of a B2B video animation is a multi-step process that involves planning, scripting, design, animation, and post-production. It's a collaborative effort that requires expertise in storytelling, visual design, and animation.
Methods for creating B2B video animations include using a variety of animation styles, incorporating engaging visuals, and telling a compelling story. By focusing on the needs and interests of the target audience, businesses can create video animations that are both informative and entertaining.
Pre-production:
Define the target audience
Determine the video's purpose
Develop a clear script
Create a storyboard
Production:
Choose an animation style
Design the visuals
Animate the characters and objects
Record voice-over narration
Add sound effects and music
How B2B video animation examples are curated?
We dove deep into B2B video animations, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic B2B video animations showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and alignment with B2B lead generation strategies. 7.Brand Alignment Determining video alignment with brand message, identity, and overall B2B marketing objectives. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, B2B video animation examples 2024, n=12500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
