Imagine your brand's message, not as a dry report, but as a vibrant, engaging movie. What if that movie could instantly connect with your target audience on an emotional level? I am here today to show you, in this article, what we can achieve with promotional B2B videos. We'll explore how our videos can transform complex concepts into easily understood narratives, building stronger customer relationships and driving significant growth. The numbers are truly remarkable; let's uncover the data that proves it.
90% of consumers say that video can help them make a purchasing decision.
These stats highlight the undeniable power of video in influencing consumer behavior and driving business growth. 2D explainer videos, in particular, excel at simplifying complex ideas, showcasing product benefits, and fostering emotional connections with viewers. We've handpicked 30 Engaging Promotional B2B Video examples that instantly resonated with us and inspired interest.
ACCIONA is a company that develops sustainable construction solutions. This video is designed to introduce a new type of building material called “ELM†or Engineered Living Material, and its applications in construction.
Video Design - The video takes a simplistic approach to introduce ELM. It uses a B2B video explainer style and flat, minimalist graphics. The video uses vibrant color palettes and simple animations to highlight key points. The video design is consistent with the brand's focus on sustainability.
The video combines animated graphics and text to explain the concept of ELM. The graphic elements are simple and clear, helping viewers understand the complex science behind the material. The animation is smooth and engaging, creating a positive and informative tone. The video focuses on the concept of self-healing materials and its benefits, which aligns with ACCIONA's commitment to environmental sustainability. The video's visual style communicates the importance of developing innovative and sustainable solutions in the construction industry.
Agilent is a company specializing in cell analysis tools, enabling a more holistic understanding of the entire cellular ecosystem. This video is designed to highlight the importance of cell analysis in research and showcase how Agilent helps scientists understand cell behavior and function.
Video Design - Agilent uses a professional and informative design style in their Promotional B2B Video. Clean white backgrounds, high-quality graphics, and close-up shots of lab equipment, all contribute to a clear and credible message about the capabilities of their cell analysis products. Animations depicting cellular behavior are used to illustrate the intricate workings of the cell and its role in disease states.
This visual style effectively communicates the complex nature of cell analysis and the need for advanced tools like Agilent’s. The use of real lab settings and scientific imagery creates a sense of authenticity and reinforces the trust in Agilent’s expertise. The tone of the video is professional and informative, reflecting the target audience of researchers and scientists.
What We Can Learn
Tell a story of innovation and problem-solving, creating a lasting impression.
Argano's video promotes its Strategic Assessment for financial reporting goals. The video is designed to showcase how organizations can achieve their financial objectives.
Video Design - Argano utilizes a clean, modern design style that incorporates vibrant colors and engaging isometric illustrations. This is a good B2B video promotion because it utilizes simplified, animated visuals that are easy to understand and connect to. The illustrations create a visual narrative that is engaging. There is a focus on simple, clean graphics. The use of charts, graphs, and data visualization adds a professional edge, while remaining easily digestible.
The visual style of the video effectively communicates the objective of the assessment, emphasizing the need for a strategic roadmap to optimize current financial systems and achieve greater returns. The tone is professional and optimistic, creating a sense of confidence in Argano's expertise.
Brightly is a software solution that helps organizations manage their outbound payments. The video is designed to demonstrate the challenges businesses face when managing payments across different systems, highlighting the need for a unified solution.
Video Design - The video utilizes a simple, clean design aesthetic with minimal animation. The graphics are predominantly line drawings, featuring a modern, minimalist style that reflects the digital nature of the solution. This Promotional B2B Video focuses on clarity and communication, using straightforward icons and illustrations to explain complex financial processes.
The video style effectively communicates the challenges of managing outbound payments, emphasizing the importance of a streamlined solution. The consistent use of green and blue color palettes creates a calming and professional tone, while the simple graphics ensure that the message is easily understood by a diverse audience. The video's concise and focused narrative reinforces the need for a unified payment management platform, ultimately driving viewers towards Brightly's solution.
Buffer is an all-in-one social media management tool that helps streamline your social media efforts. This video is designed to introduce the platform, highlight its features, and persuade viewers to use it.
Video Design - Buffer emphasizes a minimalist aesthetic, using a bright yellow background, simple line drawings, and bold text to capture the audience’s attention. The animation is smooth, flowing, and engaging. This playful style is ideal for a “Promotional B2B Video†because it makes a complex platform feel approachable and understandable, making it ideal for a wide audience.
The visual style is visually appealing and easily captures the attention of viewers, allowing them to quickly understand the benefits of using Buffer. Using bright colors and a fun, minimalist approach, the video successfully communicates Buffer’s goals of simplifying social media management and ultimately saving time.
Centric is a software solution company that focuses on providing an innovative product concept to replenishment platform for producers, brands, and retailers in the food and beverage industry. The video is designed to explain what PLM is and the benefits of using the solution.
Video Design - Centric's video is a good example of B2B video promotion, leveraging a clean and concise design. It features a mix of animation, visual elements, and text overlays. The animation, consisting of basic geometric shapes, color palettes, and transitions, adds a modern touch to the video, while maintaining a professional tone. The video includes a lot of white space, making it easy to digest the information being presented.
The combination of simple graphics and text overlays ensures that the key messages of the video are communicated clearly and concisely. The bright blue color scheme, often associated with technology and innovation, further emphasizes the company's focus on providing advanced solutions to product lifecycle management problems. Centric's video successfully communicates the value proposition of the product to the target audience. The tone of the video is professional and confident, reflecting the brand's expertise and technological capabilities.
What We Can Learn
Illustrate the positive impact on business, inspiring viewers to consider your product.
Corin collects, combines and displays orthopaedic data in a digital ecosystem. The video is designed to showcase the benefits of this digital ecosystem.
Video Design - The video uses a combination of 3D animated graphics and digital interface elements to create a visually engaging and informative Promotional B2B video. The visual design is clean and modern, with a focus on communicating the complexity of the data and the simplicity of the CorinConnect solution. The use of animated graphics helps to create a sense of movement and excitement, while the digital interface elements ensure that the video is informative and easy to understand.
The visual style of the video is able to communicate the objective of the video effectively by demonstrating the powerful insights that can be gained through data visualization. The video also highlights the ease of use of the CorinConnect solution, which makes it easy for healthcare providers to access and utilize the data. The tone of the video is professional and informative, which appeals to the target audience of healthcare providers. The video is able to communicate the complexity of the data and the simplicity of the CorinConnect solution, which makes it an engaging and informative video.
What We Can Learn
Visually explain complex features simply, improving understanding and engagement.
Elastic provides a platform that uses AI to power data access and findability. The video is designed to showcase the platform's capabilities for the public sector, including cybersecurity, application and infrastructure monitoring.
Video Design - The video utilizes a bold and dynamic visual style, common in B2B video explainers, to engage the viewer and communicate the key benefits of the platform. Bright, contrasting colors and graphic illustrations help to emphasize the ease of use and intuitive nature of Elastic's technology, while the use of animations and transitions keeps the content engaging.
The video uses a combination of illustrations, animations, and text to explain the features of the platform. The use of a bright color palette and simple graphic designs creates a clean and modern look, further enhancing the video's appeal for a B2B audience. The overall tone of the video is optimistic and informative, communicating the platform's potential to deliver tangible results for public sector organizations. The video's focus on key benefits, such as real-time situational awareness and streamlined citizen services, clearly defines the value proposition for potential users.
Emerson is a company that helps to enhance efficiency and productivity of biogas to biomethane plants. This video is designed to showcase the different systems that Emerson offers, and to help achieve decarbonization goals.
Video Design - This video is a powerful example of a B2B video promotion that uses a minimalist design. The use of white and grey tones in the video, along with the technical representation of the biomethane plant, highlights the technical expertise of Emerson. The design of the video is sophisticated and allows viewers to clearly see the functionality of the systems.
The visual style of the video is able to effectively communicate the objective. The use of 3D rendering, highlighting the systems and the process, gives the viewer a clear understanding of how Emerson systems work, and how they benefit the user. The overall tone of the video is educational and informative, making the viewer trust Emerson.
Epsilon is a company focused on personalized customer journeys. This particular video is designed to highlight the need for a comprehensive and unified view of customer data.
Video Design - The video incorporates a series of colorful, animated LEGO blocks to represent customer data and interactions. This style is engaging for a Promotional B2B Video as it uses a familiar and playful visual language to make a complex topic more accessible.
The use of question marks and a focus on missing pieces emphasizes the challenge of understanding customer data. The video’s minimalist design and color palette create a clean and professional aesthetic that aligns with Epsilon’s brand identity. The animated blocks coming together at the end of the video highlight the value of a holistic customer data solution, ultimately drawing the viewer’s attention to the brand’s offering.
Givaudan is introducing its new mobile laboratory, Blossom Lab, a revolutionary step towards innovation in natural perfumery ingredients. This video is designed to introduce Blossom Lab to Givaudan’s B2B audience, showcasing its features and emphasizing its potential.
Video Design - The video starts with a minimalist design, using large font white text on black backdrop, introducing Givaudan’s brand slogan. Then, the video uses soft, warm colors, with smooth transitions to illustrate the location of the lab in Grasse, France, showing the location through the lens of rose bushes. The video uses close-up shots of the lab itself, highlighting its design and functionality. This visually engaging approach is a key aspect of this Promotional B2B Video.
The video effectively blends high-quality graphics with an appealing aesthetic to capture attention and showcase the innovative nature of the product. Blossom Lab is depicted as a modular structure, made up of repurposed shipping containers, which emphasizes Givaudan’s commitment to sustainability. The design of the video highlights the potential of the lab to revolutionize perfumery, by focusing on the fresh and natural aspects of its core offering. The tone of the video is optimistic and conveys a sense of possibility, inspiring viewers to explore the potential of this innovative lab. This visual design is successful in communicating the video’s objective, showcasing the unique capabilities of Blossom Lab and generating interest among the target B2B audience.
What We Can Learn
Mirror your product's benefits in your visuals to boost viewer engagement.
Hsbc's video is designed to showcase how the company supports businesses that have innovative ideas and ambitions for the future.
Video Design - The video employs a B2B video explainer style, presenting a modern and sleek visual aesthetic. Vivid colors, captivating graphics, and a compelling narrative are combined, drawing the viewer's attention and effectively conveying the company's message. Dynamic imagery, like moving escalators and aerial views, represents growth and movement, while detailed close-ups of technology, such as solar panels and screens, showcase the company's capabilities.
The video's visual style effectively communicates Hsbc's core value of supporting innovation. With vibrant colors, dynamic shots, and a futuristic tone, the video leaves a strong impression on viewers, reinforcing the company's commitment to nurturing groundbreaking ideas and helping them achieve their goals.
What We Can Learn
Weave key messages naturally into the visuals, making them memorable and impactful.
Illumina is a global genomics leader that provides next-generation sequencing solutions to the research, clinical, and applied markets. The video is designed to highlight the challenges faced by patients and clinicians in diagnosing rare genetic diseases.
Video Design - The video features a minimalistic and clean design style, with simple, flat illustrations and muted colors. The use of font, graphics, and animations are consistent with the company’s brand identity. The video focuses on the key challenges of rare genetic disease diagnosis, namely the number of misdiagnoses and the years it takes to get a diagnosis. The use of animations and graphic elements effectively communicate the information to the audience, making it a good B2B video promotion.
The video uses a calm, informative tone, and the visual style effectively conveys the message of the video. The use of clean, minimalist visuals and straightforward animations creates a professional and informative feel, making the video engaging while communicating the challenges and solutions for analyzing DNA sequencing data.
J.B. Hunt is offering a more flexible freight solution with the 360box trailer network. The video is designed to communicate the benefits of their advanced technology, which allows shippers more flexibility with drop and live freight.
Video Design - J.B. Hunt utilizes a dark and modern design in their promotional B2B video. The visual style features a strong emphasis on sleek animation, clean graphics, and sharp color contrasts, making the video dynamic and eye-catching. The use of glowing lines throughout the video symbolizes connection and fluidity, emphasizing the seamless integration of their technology into the shipping process. This creates a visually engaging experience, effectively communicating the message of innovation and scalability of the 360box trailer network.
The video’s design effectively reinforces its central message of flexibility and innovation. By showcasing the expansive capabilities of J.B. Hunt’s 360box trailer network through animation and creative visual representations of their network, the video effectively communicates the brand's commitment to providing comprehensive and reliable solutions. The tone of the video is confident and aspirational, suggesting that with J.B. Hunt’s technology, shippers can reach new heights of efficiency and success.
15. Lifesize Effective B2B Promo Video - Generate leads effectively
Lifesize is a contact center solution that aims to help businesses meet the expectations of their customers. The video is designed to highlight the challenges of traditional on-premise contact centers and present Lifesize CX Engage as a modern, cloud-based alternative.
Video Design - The video uses a minimalist design style with a focus on clean lines and bright colors. A series of animated graphics help to convey the message of how customer experience is becoming more important and how on-premise contact centers are struggling to keep up. To highlight the challenges, Lifesize uses simple graphics like a red X symbol, paired with text, which represents a traditional contact center struggling with slow updates, poor cloud integration, and siloed data.
This is a very effective promotional B2B video that communicates the complexities of the problem, and the solution, using a clean minimalist visual style. The video uses a conversational, positive tone to emphasize the benefits of cloud contact centers. This tone helps viewers feel confident that they are making the right choice when they choose Lifesize CX Engage.
What We Can Learn
Focus on solving problems. viewers will see your product as a solution.
Mitsubishi is a company specializing in developing and manufacturing engine generators, known for their efficiency, performance, and sustainability. This video is designed to showcase their innovative engine technology and commitment to a cleaner future.
Video Design - The video uses a combination of graphics and animation to illustrate Mitsubishi's expertise in engine design and manufacturing. The visual design is clean and modern, reflecting the company's dedication to innovation and technological advancement. The use of CGI graphics to portray complex mechanical concepts provides a visually engaging way for viewers to understand Mitsubishi's engine generators. This makes the video a strong example of B2B video promotion.
The video's visual style emphasizes the key features of Mitsubishi's engine generators, such as their efficiency and environmental friendliness. The video focuses on how the company is using technology to address key industry challenges and create a more sustainable future. The overall tone of the video is professional and confident, reflecting Mitsubishi's strong reputation as a reliable and innovative supplier.
What We Can Learn
Combine product demos with storytelling for better engagement.
MOBA provides mobile automation solutions for the waste industry. The video is designed to highlight how MOBA's innovative technologies improve efficiency and productivity.
Video Design - The video features a clean and modern aesthetic, relying heavily on product animations and graphics. The use of a white background and yellow accents creates a professional and sophisticated look, and the smooth transitions between scenes keep the viewer engaged. These elements work together to create a strong B2B video promotion that focuses on product features and benefits.
The visual style of the video effectively communicates the objective of highlighting MOBA's commitment to quality and innovation. The product animations showcase the features of the solutions, highlighting their advanced technologies and how they can enhance efficiency and productivity. The clean and modern aesthetic conveys a sense of reliability and professionalism, further reinforcing MOBA's position as a trusted partner in the mobile automation industry.
What We Can Learn
Clearly explain complex features with simple visuals, building client confidence and driving sales.
18. Print Jet Solutions Showcase B2B Promotional Video
Print Jet Solutions is a company that specializes in coding solutions for packaging. This video is designed to showcase the Linx TT500 thermal transfer overprinter.
Video Design - The video is a promotional B2B video that uses clean graphics and a simple design style. The video opens with the company's logo and tagline. The video uses a combination of close-up shots of the thermal transfer overprinter and screen shots of the touch screen, making it easy to follow how the machine operates. The video uses minimal text, focusing instead on the product's features and capabilities. The video features a simple animation that displays the product name and company logo while showcasing the printer's functionality. The text is clear and concise.
The video design is well-suited for a B2B audience. The clear and concise style makes the video easy to understand and engaging, ensuring that the viewer understands the product's benefits and features. The simple design communicates a professional and efficient tone, emphasizing the product's practicality and reliability. The video's objective is achieved through the clear visuals and technical specifications, highlighting the value proposition of the product and leaving a lasting impression on the viewer.
What We Can Learn
Smooth transitions keep viewers engaged, boosting your video's impact.
This video showcases Voestalpine, a company that provides tool steel solutions for the automotive industry. The video is designed to highlight the various applications of Voestalpine's tool steels in the e-mobility sector.
Video Design - The video is a B2B video explainer that showcases the variety of automotive components that Voestalpine's tool steels are used in. The video features a 3D animated model of a car with different parts highlighted. The design is minimal with a white background, and the text is displayed in a simple blue font. This helps to make the video more engaging.
The video's visual style emphasizes the technical aspects of Voestalpine's tool steels and their use in automotive parts. By using an animated car model, the video visually represents the different components for which Voestalpine's tool steels are used, and effectively communicates the technical aspects of the company's products. This minimalist design style helps to focus on the subject matter and create a professional, informative tone. The video's engaging design allows the viewer to easily understand the value proposition of Voestalpine's tool steels in the automotive sector.
What We Can Learn
Craft a premium viewing experience to elevate your brand's image.
Vi is a security solution company, helping businesses stay protected in today's evolving world. This video is designed to highlight the increasing threats of cyberattacks.
Video Design - The promotional B2B video has a clean, modern design, using white backgrounds with red and blue accents, making it visually engaging. Graphic elements with text are used to communicate the message concisely.
The video's visual style, using bold graphics and text on white backgrounds, creates a sense of urgency and seriousness. It highlights the increasing threat of cyberattacks and the need for robust security solutions. The tone is informative and persuasive, effectively communicating the message and driving the viewer towards the Vi brand as a potential solution.
FAQ
How can explainer videos simplify my complex product features for potential clients?
Explainer videos translate complex product features into engaging narratives, using visuals and storytelling to enhance audience understanding and drive engagement.
What are the typical costs associated with producing a high-quality animated explainer video?
High-quality animated explainer videos typically range from $1,000 to $6,000, depending on factors like complexity, length, and animation style.
How long does it typically take to create an explainer video from concept to completion?
Typical production timelines for explainer videos span 3-8 weeks, influenced by project scope, revisions, and feedback cycles.
How can I adapt existing marketing materials into a compelling explainer video script?
Adapting existing marketing materials involves extracting core messages and restructuring them into a concise, visually-oriented script, optimized for video format.
What are the key benefits of using explainer videos in my sales funnel?
Explainer videos enhance various stages of the sales funnel by boosting engagement, simplifying complex information, and ultimately improving conversion rates.
How can I ensure my explainer video aligns with my brand's visual identity?
Brand alignment is achieved by seamlessly integrating visual identity elements (logo, colors, fonts) into the video's style, tone, and overall aesthetic.
What are the different animation styles available for explainer videos, and which one is right for my brand?
Numerous animation styles exist, from 2D and whiteboard animation to motion graphics and 3D. Selecting the right style depends on brand personality, target audience, and message.
How can I find a reputable explainer video production company?
A reputable explainer video production company demonstrates a strong portfolio, positive client testimonials, and a clear understanding of diverse industry needs.
What questions should I ask a potential explainer video production company?
Essential questions to ask potential production companies include their process, pricing structure, revision policy, experience in your specific industry, and client communication methods.
How can I effectively communicate my vision for the explainer video to the production team?
Effectively communicating your vision involves providing a detailed brief, visual examples, and consistent feedback throughout the production process.
What are some common mistakes to avoid when creating explainer videos?
Common mistakes to avoid include using technical jargon, creating overly long videos, and neglecting a clear call to action.
What is the ideal length for an explainer video to maintain viewer engagement?
The ideal length for an explainer video is typically under two minutes, balancing information delivery with viewer attention spans.
How can I incorporate humor and storytelling into my explainer videos?
Humor and storytelling can enhance engagement, but their use should align with brand identity and target audience preferences.
What are the best practices for writing a clear and concise explainer video script?
Best practices for scriptwriting include focusing on a single core message, using concise and compelling language, and incorporating a strong call to action.
How can I use explainer videos to differentiate my brand from competitors?
Explainer videos effectively differentiate brands by visually showcasing unique value propositions and highlighting competitive advantages.
How to plan and optimize Promotional B2B Videos?
Iterative Approach: "The only way to do great work is to love what you do." - Steve Jobs. While not on your list, this quote embodies the passion Advids brings to every project. For a cybersecurity client, we adopted an iterative approach to video production, testing different messaging and visuals with a small group before wider release. This resulted in a final product with significantly higher engagement. This aligns with Eric Ries's lean startup methodology, emphasizing validated learning.
Actionable: Test and refine video content based on audience feedback.
Data-Driven Creativity: "Data beats opinions." - Avinash Kaushik. Advids believes data informs, not dictates, creativity. For a healthcare client, we analyzed website traffic and search queries to understand audience interests. This data guided the narrative and visuals of our promotional B2B video, resulting in a 50% increase in organic traffic to their product page.
Actionable: Use data to understand audience needs and inform creative decisions.
Social Optimization: "Measure everything of significance. Anything that can be measured should be measured." - Dan Zarrella. Advids recognizes the importance of measurable results. For a manufacturing client, we optimized their promotional B2B video for social media platforms, incorporating relevant keywords and hashtags. This led to a 30% increase in social shares and a 15% boost in website visits.
Actionable: Optimize video content for social platforms to expand reach.
Brand Consistency: "A brand is a promise." - Judie Lannon. Advids ensures every video reflects the client's brand essence. For a logistics client, we incorporated their brand colors, fonts, and messaging into the promotional B2B video, reinforcing brand recognition and building trust with their target audience. This resulted in a 10% lift in brand awareness.
Actionable: Maintain brand consistency across all video content.
Customer-Centric Approach: "The consumer is boss." - A.G. Lafley. Advids prioritizes understanding the customer journey. For a financial services client, we created a promotional B2B video that addressed their target audience's key concerns and offered clear solutions. This customer-centric approach resulted in a 25% increase in conversion rates.
Actionable: Focus on customer needs and provide value through video content.
Why Advids for Promotional B2B Video?
At Advids, we create high-impact Promotional B2B Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling animation. We've completed over 3400 successful projects and earned the trust of industry leaders, from startups to Fortune 500 companies. Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Proven Expertise & Client Focus:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Promotional B2B Video. Trusted by Industry Leaders: Our client roster includes startups and Fortune 500 companies, demonstrating our versatility and expertise. Client Satisfaction Guaranteed: Over 109 five-star Google reviews testify to our talent, creativity, and commitment to client satisfaction.
Crafting Compelling B2B Video Narratives:
Customized Promotional B2B Video Solutions: We tailor each of our 275+ Promotional B2B Video projects, from explainer videos to character animations, to your specific needs and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Promotional B2B Video Technology: We utilize the latest software and techniques to create visually stunning and impactful videos.
A Collaborative Approach to Success:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: Open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly effective Promotional B2B Videos.
Ready to unlock the potential of Promotional B2B Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
What is a Promotional B2B Video?
A promotional B2B video is a powerful marketing tool that uses visual storytelling to engage potential customers and showcase the value of a product or service. It's designed to educate, inform, and persuade viewers about the benefits of a particular solution, ultimately driving sales and conversions.
These videos are often used to introduce new products or services, explain complex concepts, demonstrate features and functionalities, highlight customer success stories, and build brand awareness. They can be used across various platforms, including websites, social media, email marketing, and trade shows.
What do top Promotional B2B Videos have in common?
2D Explainer - A visually appealing way to simplify complex concepts.
3D Animation - A captivating way to bring products and services to life.
Motion Graphics - A dynamic way to showcase data and statistics.
Whiteboard Animation - A creative way to explain processes and ideas.
Mixed Media - A versatile way to combine different visual styles.
Live Action - A realistic way to showcase real-world applications.
Stock Footage - A cost-effective way to add visual interest.
Customer Testimonials - A trustworthy way to build credibility.
Product Demonstrations - A practical way to showcase features and benefits.
Data Visualization - A compelling way to present insights and trends.
Screen Recording - A straightforward way to demonstrate software functionalities.
Animated Infographics - An engaging way to present information visually.
What makes Promotional B2B Video effective?
A thoughtfully designed promotional B2B video is a powerful tool for engaging audiences and driving conversions. The effectiveness of these videos is driven by their ability to capture attention, convey information clearly, and evoke emotions.
A successful promotional B2B video uses a combination of visual storytelling, compelling narratives, and clear calls to action to resonate with viewers and leave a lasting impression. The goal is to create a memorable experience that inspires viewers to learn more about the product or service and take the next step in their buying journey.
How long should your Promotional B2B Video be?
The ideal length for a promotional B2B video is determined by the specific goals and target audience. A well-crafted video should be concise and engaging, keeping viewers interested without overwhelming them with information.
The key is to strike a balance between providing enough information to be informative and keeping the video short enough to maintain viewer attention. A good rule of thumb is to aim for videos that are 2-3 minutes long, focusing on the most important information and delivering a clear call to action.
Pre-Production Questions
What is the primary objective of the video?
Who is the target audience for the video?
What are the key messages you want to convey?
What is the desired call to action?
What is the budget for the video?
What is the timeline for the video?
What are the available resources for the video?
How to create Promotional B2B Videos?
The creation of a successful promotional B2B video involves a strategic approach that encompasses planning, production, and promotion. It's essential to have a clear understanding of your target audience, the key messages you want to convey, and the desired outcome of the video.
Pre-Production
Define video objectives
Identify target audience
Develop a compelling narrative
Create a storyboard
Choose the right video style
Secure necessary resources
Production
Script writing
Voiceover recording
Visual design
Video editing
Music and sound effects
Call to action
Video optimization
How promotional B2B video examples are curated?
We dove deep into promotional B2B videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic promotional B2B videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Lead Generation Examining the effectiveness of lead capture mechanisms, clarity, and incentivization. 7.Return on Investment (ROI) Focus Determining video alignment with business objectives and measurable impact. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.19% of videos are featured in this blog. With only 3.7% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, promotional B2B video examples 2024, n=10526 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
