30 Brand Animated Promo Video Examples To Elevate Your Brand Storytelling

Lights, camera, action for your brand story! Ever feel like your marketing messages vanish into thin air? It's a jungle out there, but a picture is worth a thousand words, right? And moving pictures? Even better. Our brains are wired for visuals, processing them at lightning speed. Brand animated promo videos turn your message into a captivating mini-movie, grabbing attention and making complex ideas crystal clear. Just how powerful are these videos? The numbers speak for themselves.

• It's now projected that $255.8 billion of total social media ad spending will be generated through mobile by 2028.
• 38% of companies want to create more educational and instructional videos in 2024.
• 36 percent of respondents say they notice video ads, and just 25 percent saying they notice banners.

These stats reveal a clear trend: video is king, especially in the mobile-first world. Brand animated promo videos, in particular, offer a potent blend of education and entertainment, capturing attention and driving engagement. Let's dive in and explore 30 Captivating Brand Animated Promo Video examples to unlock actionable insights and ignite your video marketing strategy.

1. Cabot

This Brand Animated Promo Video for Cabot masterfully interweaves real-world footage with vibrant motion graphics, illustrating the company's commitment to material innovation. The dynamic camera work and upbeat music energize the visuals, creating a sense of progress and excitement. The focus on sustainability, shown through wind farms and solar panels, resonates deeply.

Cabot's purpose-driven approach is evident in the video's narrative, which highlights their dedication to improving daily life. The hexagon motif cleverly connects diverse applications of their materials. This video's inspiring message and high-quality production make it a prime example of how to showcase a brand's values and impact.

2. MSD Careers Simple Brand Story Video - Inspire action implicitly

MSD’s Brand Animated Promo Video cleverly uses visual storytelling to highlight their marketing department's crucial role within the organization. The engaging 2D animation and dynamic pacing effortlessly guide viewers through their multifaceted approach, from thinking beyond the pill to global collaboration.

What makes this video truly exceptional is its ability to evoke emotion through subtle visuals. The final shot of a child being lifted, coupled with the upbeat music, resonates deeply, leaving a lasting impression of hope and commitment to positive patient experiences. MSD’s commitment to progress shines.

3. Thermo Fisher Brand Animation Promo Video

This Brand Animated Promo Video expertly uses visual storytelling to paint a picture of a modern customer service landscape. The opening scenes establish a relatable challenge - the desire to delight customers - before presenting the elegant solution: Amazon Connect. The vibrant animation and dynamic transitions keep you engaged throughout.

Amazon Connect's value proposition shines through in its ability to analyze customer conversations through AI and machine learning, a feature subtly yet powerfully demonstrated. The pay-as-you-go model and lack of upfront costs add to its appeal, making this video an inspiring example of effective brand communication.

4. HORNE Brand Promo Animation Video - Build brand awareness subtly

HORNE is building the Wise Firm, a company culture based on values and principles, to be a force of positive energy and collaboration. This video is designed to explain and showcase the core of the Wise Firm concept.

Video Design - The video uses a simple, clean, and engaging design style. It is a Brand Animated Promo Video featuring a combination of text and graphics, showcasing the core values. The graphic design is minimal but impactful, using a color palette of blue and gray to create a sense of trustworthiness and professionalism. The use of paper cut-outs and animations brings a playful touch.

The video's style effectively communicates the objective of building a company culture that will weather any storm. The use of the wise man and foolish man parable, along with animated storms and crumbling houses, drives the point home. The tone of the video is professional yet approachable, making it relatable to a wide audience.

5. Advanta Brand Motion Promo Video

Seeking inspiration for a Brand Animated Promo Video? Look at Siemens Advanta. This video masterfully targets leaders, innovators, and believers with its compelling message of embracing a changing world. The fast-paced editing and vibrant color palette create a sense of urgency and dynamism, while the monochrome imagery adds a touch of classic elegance.

This example excels in its ability to communicate complex ideas simply. The focus on unique solutions for unique challenges resonates with businesses seeking innovative solutions without getting bogged down in technical jargon. Siemens Advanta cleverly utilizes a clear call to action, directing viewers to their website to explore the future of their industries.

6. Dun & Bradstreet Animated Data Visualization Video

Dun & Bradstreet helps organizations grow by providing master data solutions. Data chaos is a common problem for companies, and it can be a major obstacle to growth.

Video Design - The video uses a minimalist, graphic style to convey its message effectively. Clean lines and simple shapes create an engaging and aesthetically pleasing Brand Animated Promo Video. The video employs a cityscape graphic to represent a company, and uses color and movement to bring the city to life.

The video's visual design drives its goal by highlighting the company's ability to bring order to data chaos. The cityscape represents a company that is growing and evolving, but it is also becoming increasingly complex. By using color, motion, and animation, the video showcases how the master data solutions can help businesses streamline their processes and stay ahead of the competition. The tone of the video is optimistic and hopeful, making it clear that the company has the solution to help businesses manage their data effectively.

7. ENEL Animated Explainer Promo Video

ENEL Green Power helps explain the currency of the renewable energy market. The video is designed to educate the viewer on renewable energy certificates, known as RECs, and how they work.

Video Design - The video's visual style features clean, simple graphics and utilizes an isometric design to depict various renewable energy sources and their connection to homes and businesses. It showcases a Brand Animated Promo Video with a minimalist approach, using bright colors and simple animation for clarity and understanding. The video is highly informative while maintaining a friendly tone.

The video's visual style effectively communicates its objective by demonstrating the process of purchasing green power. The graphics are visually appealing, engaging the viewer in the topic of renewable energy. The minimalist design and simplicity of the animation ensure clarity and help the viewer grasp the concept. This video demonstrates how companies are creating a positive impact and highlighting the importance of sustainable practices in the energy sector. The tone of the video is informative yet engaging, making it a valuable tool for educating consumers and businesses about the importance of renewable energy certificates.

8. Printify Motion Graphics Promo Video

Printify is an on-demand fulfillment platform that helps entrepreneurs start and grow their businesses. This video is designed to show potential customers the benefits of selling products like skincare, supplements, and coffee with Printify.

Video Design - This Brand Animated Promo Video features a unique design style that combines sleek animation with simple, yet effective graphics. The video emphasizes the different product lines available through Printify, showcasing the different packaging options. The animation of the products, from different angles, gives a feeling of a dynamic product display, with eye catching visuals.

Printify's video uses a modern aesthetic to highlight the benefits of joining the waitlist. The use of simple, bold text and animated product imagery creates a fun and engaging tone that grabs the viewers attention, encouraging them to take action and learn more about Printify's new product offerings. The video highlights the benefits of selling these products with Printify.

9. Pinkerton Visual Storytelling Promo Video - Build brand awareness implicitly

Pinkerton delivers timely crime data and granular details so organizations can make informed decisions. This video is designed to introduce their Crime Index product and communicate the value of their solution.

Video Design - This Brand Animated Promo Video utilizes bold imagery and a futuristic design style. The graphics are high-quality, and the color scheme is sophisticated, featuring vibrant blue accents. Dynamic motion graphics and high-quality graphics make this an engaging video.

The video uses a sophisticated style, demonstrating how their data analytics capabilities can turn complex crime data into actionable information. The animation style reflects their expertise and showcases their confidence in the solution. Puzzle pieces falling into place symbolize how Pinkerton solves the puzzle of complex data and delivers valuable insights.

10. Comarch

Comarch is a Telecommunications company that provides a solution for Telcos to optimize energy consumption and reduce carbon footprint. This video is designed to promote their automated network management solution which can help reduce energy consumption without impacting performance or service quality.

Video Design - The video is a Brand Animated Promo Video that employs bright and vibrant colors with a dark background, adding contrast and visual appeal. Animated elements, such as the glowing blue satellite dish and the abstract world, make the video visually engaging. The animation is simple, but effective and helps capture the viewer's attention. The use of vibrant colors, bold visuals, and 3D graphics are key elements in the video.

The visual style of the video successfully communicates the benefits of the solution and the need for sustainable networks. The simple but effective animation style and graphic design create a positive and engaging tone that highlights the importance of energy efficiency and sustainability in the Telecommunications industry. The video does not use live action, but rather a 3D animated style that is visually appealing and engaging to the target audience. The simple visual style of the video is used to convey the complexities of the product without overwhelming the viewer, resulting in a cohesive and engaging experience.

11. U

Integrated Marketing Solutions helps businesses connect with their customers using personalized communication across multiple media channels. This Animated Brand Promo Video is designed to introduce the brand and highlight their approach to marketing automation.

Video Design - The visual style is clean and modern, primarily utilizing line art and minimal color. The graphics are sharp, the design is visually appealing, and the use of bold text, arrows, and circles helps to guide the viewer's eye and communicate the brand's message.

The video effectively conveys the challenges of marketing automation and then presents the solution. The animation style is energetic and engaging, capturing the fast-paced nature of the digital environment. The overall tone is optimistic, conveying the company's confidence in their ability to help businesses achieve their marketing goals. The use of an animated background depicting a city skyline with various landmarks adds a sense of global scale and underscores the brand's ability to reach a diverse audience. The animation is simple yet impactful, allowing the viewer to quickly grasp the core message about the company's services.

12. Sanofi Brand Animated Promo Video

Sanofi is a global pharmaceutical company that focuses on providing solutions for rare diseases. This video is designed to increase awareness of the impact that rare diseases have on individuals and society.

Video Design - The video uses a simple and minimalist Brand Animated Promo Video design with bright colors and bold fonts. The video makes use of a basic web browser icon, which is visually engaging with the viewer, and features a minimalistic design that is clear and easy to understand. It uses a playful visual style to communicate the message of the importance of early detection and diagnosis of rare diseases.

The visual style of the video helps to communicate the objective by presenting a simple, yet impactful message that resonates with the viewer. The use of bold colors and graphics makes the video more engaging, while the simple animation style is effective in conveying the message of the video. The playful tone of the video helps to break the seriousness of the subject, and encourages viewers to learn more about rare diseases.

13. Calendly

Calendly has been simplifying scheduling for individuals and businesses. The video is designed to introduce the new Calendly interface and highlight its features.

Video Design - Calendly uses a colorful, modern, and animated style for their video, which is an effective way to represent their new look and feel. This is a great example of a Brand Animated Promo Video. The video uses bright colors and a modern font to help create a friendly and inviting atmosphere. The use of animated elements like the rotating shapes and growing wordmark helps communicate the idea of constant change and growth, which is essential for a company like Calendly that is constantly innovating and expanding.

The video's visual style effectively communicates the company's objective of simplifying scheduling. The smooth animations and bold design help highlight the ease of use of the new Calendly platform. The uplifting music and friendly tone of the narration further enhance the video's positive message. The animation in the video, with the rotating shapes and expanding wordmark, illustrates the dynamism of Calendly's brand. This video style is a great way to capture the attention of the target audience and make them excited about the future of Calendly.

14. Quantiphi

Quantiphi is a company that solves business problems using Artificial Intelligence, data solutions, and cloud practice. The video is designed to introduce the company and its expertise to the world.

Video Design - Quantiphi uses a visually engaging Brand Animated Promo Video style to showcase its AI expertise. The video features a combination of geometric shapes, specifically cubes, that morph, rotate, and assemble to create a visually striking narrative. The use of green, blue, and white color palettes combined with a dark background further emphasizes the technological theme.

The video's visual style effectively communicates the complex world of AI and data solutions. It uses a series of animated transitions, like the cubes assembling into a globe and then into a city skyline, to demonstrate the company's ability to solve intricate business problems. The video tone is both informative and inspiring, highlighting the company's passion for solving what matters. This helps evoke a sense of trust and confidence in Quantiphi's ability to deliver impactful solutions for its clients.

15. WalkMe

This is a brand animated promo video that aims to introduce a digital adoption platform, highlighting its key features and benefits. The video's futuristic aesthetic is achieved through bright neon colors, dynamic animation, and geometric shapes. This visual style is memorable, engaging, and captures the attention of viewers.

Video Design - The video utilizes a fast-paced, energetic, and vibrant style, communicating the company's innovative and forward-thinking nature. The visual style matches the video's theme of efficiency, making it easy to navigate and understand the core message.

The goal of the video is to showcase the efficiency of the platform, inspiring viewers to adopt it to simplify their digital experience. This video is a great example of how to use animation to create a memorable and engaging brand experience.

16. COTI

This Brand Animated Promo Video captivates with its visual journey through the history of finance. From bartering to modern banking, the story unfolds with stylized 2D animation and a vibrant gradient color palette, creating a visually striking experience. The introduction of cryptocurrency, symbolized by a luminous cube, marks a pivotal moment, hinting at a decentralized future.

The video's strength lies in its ability to simplify complex concepts. The smooth transitions, synchronized with upbeat electronic music, make the evolution of financial systems easy to follow. The message is clear: blockchain technology empowers individuals, promising a more secure and transparent financial landscape.

17. CSL

CSL is a global specialty biotherapeutics company that develops and delivers innovative biotherapies to help people live full lives. This video is a powerful tool to showcase the company's history of innovation and success in the field of biotherapeutics. It's a great example of how a simple, clean design can be incredibly effective, especially when paired with a strong brand message.

Video Design - The video features a timeline highlighting major milestones in the company's history, using a clean and simple visual style that is consistent with the company's overall branding. This approach helps create a sense of progress and reinforces the brand message of innovation. The graphic style reflects the company's commitment to a scientific and technical approach to innovation.

This video is a Brand Promo Video that effectively highlights the company's history, innovation, and commitment to helping patients. The visual style of the video helps communicate the objective by conveying a sense of trust, reliability, and progress. The use of simple animations and clean graphics reinforces the message of innovation. The video uses a professional and informative tone, which is further enhanced by the visual style. This helps establish a strong brand identity and build trust with the audience.

18. Firebase

Firebase is a platform that helps developers build and scale apps. This video is designed to thank developers for their partnership, trust, and investment in Firebase, to share the excitement for what is to come.

Brand Animated Promo Video - This video uses a colorful and modern graphic style, with bold colors and flat illustrations. Geometric design, with blocks of color and clean lines, makes the video very easy to watch and visually appealing. App-related graphics and icons like the mobile phone, the building, the shopping bag, and the truck, are a clever way to visually illustrate what Firebase does.

The video successfully communicates its message through the upbeat tone of the music, the playful visuals, and the use of simple text with clear fonts and bright colors.

19. FSGImpact

FSGImpact is a company that helps organizations tackle complex problems. This video is designed to illustrate how collective impact works and why it's an effective approach to social change.

Video Design - The video uses simple shapes and animations to create a visually engaging and easily digestible experience. It's a clean, and vibrant Brand Animated Promo Video for a company like FSGImpact. The overall design is bright and optimistic, suggesting a sense of hope and possibility. The color palette uses green, blue, and red, representing the idea of collaboration and collective action.

The video effectively communicates the objective of collective impact by showcasing how multiple individuals and organizations can come together to create a powerful force for change. This video uses a clear, and optimistic tone, encouraging viewers to consider the potential of collective action. The combination of simple graphics and a compelling narrative successfully engages the audience in understanding the concept of collective impact.

20. BDO

BDO is a professional services firm that provides a wide range of services, including accounting, advisory, and tax. This video is designed to showcase the company's capabilities and attract potential employees.

Video Design - The video uses a Brand Animated Promo Video style, highlighting the company's offerings through a series of visual elements, including graphics and text. The video is designed to be engaging and informative, using a fast-paced style and a variety of visual elements to keep viewers interested.

The visual style of the video helps to communicate the objective of the video, which is to showcase the company's capabilities. The video uses a professional and sophisticated tone, which aligns with the company's brand image. The use of graphics and text helps to emphasize the key services that the company provides. The fast-paced editing keeps the video engaging, and makes it more likely that viewers will remember the key takeaways. The video successfully positions the company as a leading provider of professional services in a changing world.

21. LGIM

LGIM is a marketing automation solution that helps brands deliver personalized messages to their customers. This video is designed to showcase the benefits of LGIM and highlight how it can help brands overcome the challenges of marketing automation.

Video Design - The video utilizes a clean and modern design style. Simple shapes, vibrant colors, and clean lines are used, which is effective for capturing attention and communicating the message. Simple animation makes the video engaging. The video also uses a simple color palette, white and teal, creating a clean and modern look.

Brand Animated Promo Video is a great example of how to use animation to create a compelling and informative video. The visual style successfully conveys the brand message of helping brands overcome the challenges of marketing automation. The video's tone is professional and informative, while also highlighting the benefits of using LGIM. This effectively attracts potential customers, illustrating the ease of use and the positive impact of LGIM.

22. World Microbe Forum

This Brand Animated Promo Video takes a unique approach, showcasing the brand's impact through visually stunning 2D animation. The stylized characters and locations create a global tapestry, emphasizing the breadth of the brand's reach.

The video seamlessly blends abstract visuals with concrete examples of the brand's work, creating a powerful narrative. The upbeat music and quick cuts build momentum, while the final cityscape shot with the brand logo leaves a lasting impression of progress and potential.

23. Mastercard

Mastercard is a technology company operating within the global payments industry. This video is designed to showcase how their products and innovations benefit consumers, financial institutions, and businesses operating in over 210 countries and territories.

Video Design - The video uses a clean, minimalist style with simple flat illustrations and bright color accents. This style is common for animated explainer videos, making it a great Brand Animated Promo Video. These elements combined are effective in conveying the speed, ease, and convenience associated with Mastercard products.

The visuals clearly represent how the Mastercard network allows people to make payments quickly and conveniently, both online and in stores. The video's tone is upbeat and positive, highlighting the ease and simplicity of the Mastercard network, while also showcasing the global reach and accessibility of Mastercard products.

24. PerkinElmer

PerkinElmer is a company that has constantly pushed the boundaries of science, helping customers measure, quantify, detect, and report, in order to expand human understanding. This video is designed to illustrate what the company does and its mission to drive scientific outcomes.

Brand Animated Promo Video - This video is a great example of how to use visual design to communicate a brand's message. The video uses a combination of graphics, animation, and text to create a visually appealing story that is engaging and informative. The video uses a bold color palette to highlight the key information while maintaining a clean and modern design aesthetic.

The video effectively conveys the company's goals through the use of vibrant colors and a modern design. The bright colors create a sense of excitement and energy, which attracts a wide audience. The clean design and use of clear visuals ensure that the video is easy to understand. The overall tone of the video is positive and optimistic, emphasizing the company's commitment to advancing scientific progress. The video style and narrative communicate the company's passion for helping people understand the world around them.

25. ExxonMobil

ExxonMobil's Energy Factor video series aims to highlight the impact of energy on economic opportunity in Guyana. This specific video tells the story of a young man's journey to the city using a car battery, showcasing the transformative power of energy.

Video Design - The video's design uses bright and vibrant colors, simple geometric shapes, and a fast-paced animation style. It resembles a Brand Animated Promo Video, similar to what you might find explaining new software features or highlighting the benefits of a product. The video uses minimal text, relying heavily on visual storytelling, which keeps the audience engaged.

This simple yet engaging design effectively communicates the video's objective, which is to showcase the positive impact energy can have on people's lives. The uplifting music and overall cheerful tone reinforce the message that energy access can bring hope and prosperity.

26. Aqua Security

Aqua Security provides security solutions for organizations in the fast-paced cloud environment. This video is designed to highlight the importance of security and its integration with DevOps.

Video Design - The Brand Animated Promo Video is made up of neon lines and graphic elements, depicting an abstract visualization of a tech world. The fast-paced nature of the animation symbolizes speed, efficiency, and agility of cloud-native development. Abstract geometric figures form an infinity symbol, representing continuous innovation and transformation.

The visual style effectively communicates the message about continuous security and its relevance in the modern cloud environment. The animation evokes a sense of urgency and progress. The use of colors and graphics like neon and geometric shapes create a futuristic and energetic mood, emphasizing the speed and dynamism of the cloud-native world. The video design is very much aligned with the message about the value of cloud-native security.

27. GE

GE is a global energy leader that provides solutions and services to help reduce carbon emissions. This video is designed to highlight the importance of lower carbon solutions, such as renewable energy supported by gas power, for a more sustainable energy future.

Video Design - The video uses a bright and colorful animated style, with simple yet engaging graphics. This is a good Brand Animated Promo Video. The video is full of imagery representing green energy, including wind turbines and solar panels. The use of animation makes the video engaging, helps explain complex ideas in a simple and clear way, and emphasizes the benefits of a cleaner energy future.

The video's design effectively communicates the need for faster and more comprehensive solutions to address climate change. The vibrant colors and cheerful animations convey a positive and optimistic tone, drawing the viewer's attention to the urgency of the issue. The video's simple yet informative graphics, coupled with the upbeat tone, successfully promote a sense of hope and inspire viewers to join the journey towards a zero-emission future.

28. Boyd

Boyd specializes in developing engineered material and thermal solutions for various industries. This video is a powerful showcase of their capabilities and innovative products. It's a great example of how animation can be used to bring a company's story to life.

Video Design - The video uses 3D animation to showcase the company's capabilities and products. It features a mix of industrial machinery, cars, and space exploration, highlighting the broad range of applications for their solutions. This mix of graphics, imagery, and text makes it a strong Brand Animated Promo Video.

The video effectively communicates the company's commitment to innovation and its ability to meet the demands of various industries. The use of 3D animation and high-quality graphics creates a modern and sophisticated look, reflecting the company's reputation as a leader in its field. The video's overall tone is positive and inspiring, highlighting the company's achievements and its potential for future growth.

29. MCL

MCL is a restaurant and bakery that prioritizes homemade food, similar to a home-cooked meal. This video is designed to promote the brand as a place where every meal is made with care, fresh, and delicious.

Video Design - This Brand Animated Promo Video features a cartoonish and bright art style, bold colors, and stylized characters, creating a playful and energetic feel. The background has a textured look with simple landscapes, making the focus on the noodles and the food plates. The graphic quality of this animation has a rustic, vintage aesthetic, which works well with the food being promoted.

The overall visual style effectively communicates the warmth and familiarity of MCL. The cartoonish and animated approach creates a sense of joy and comfort, which is consistent with the message of homemade food. This design choice is well-suited to attract a family-oriented audience.

30. Litum

Litum specializes in real-time location tracking solutions. This video is designed to introduce the company and highlight its value proposition. The video uses a bright and colorful animation style, which sets a playful and engaging tone. The animations are simple but effective, and they help to bring the video to life. The color scheme is vibrant and uses strong contrast to make the visuals stand out. The overall design suggests that the company is forward-thinking.

Video Design - The video uses bright colors, bold outlines, and a clean design style that makes it easy for viewers to understand the message. Bright, bold colors emphasize the company's energy and creativity. The video uses a cartoon-style animation which is friendly, relatable, and approachable. This makes the video a good Brand Animated Promo Video example. These simple animation designs, and bold colors are well suited for the target audience.

The video has a modern and optimistic feel, which helps to create a positive impression of the company. The overall design is effective in communicating the company's brand identity and value proposition. This is a great example of how animation can be used to create a memorable and engaging brand experience.

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How to plan and optimize Brand Animated Promo Videos?

Data-Driven Creativity: "Learn what works and then make it better." - Neil Patel. Advids blends creativity with data. For a SaaS client, we analyzed user behavior data to understand their pain points. This informed the script and visuals of their brand animated promo video, resulting in a 15% conversion rate increase.

Actionable: Use data insights to inform creative decisions and optimize results.

Experiential Design: "Experience is not what happens to a man; it is what a man does with what happens to him." - Aldous Huxley. Advids focuses on creating experiences. For a client launching a new mobile game, we designed an interactive brand animated promo video that let viewers experience gameplay snippets, boosting pre-orders by 25%.

Actionable: Design interactive elements to immerse viewers in the brand experience.

Purposeful Storytelling: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker. Advids prioritizes understanding the target audience. For a client in the education sector, we developed a brand animated promo video that addressed parents' concerns about online learning, leading to a 18% rise in enrollments.

Actionable: Craft narratives that directly address the target audience's needs and motivations.

Iterative Approach: "Fall in love with the problem, not the solution." - Ben Yoskovitz. Advids embraces an iterative process. For a client in the fashion industry, we tested different versions of their brand animated promo video with focus groups, refining the messaging and visuals based on feedback. This resulted in a 30% increase in brand awareness.

Actionable: Test and refine creative elements based on audience feedback for optimal impact.

Cultural Relevance: "Good marketing is not about the data, it's about the people." - Iwan Setiawan. Advids recognizes the importance of cultural context. For a client expanding into a new international market, we adapted their brand animated promo video to reflect local customs and values, resulting in a 22% increase in market penetration.

Actionable: Tailor messaging and visuals to resonate with the target audience's cultural background.

Why Advids for Brand Animated Promo Video?

At Advids, we create high-quality, original Brand Animated Promo Videos designed to deliver exceptional results and achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into a compelling and effective animation.

Transforming Ideas into Engaging Animated Experiences:

Customized Brand Animated Promo Video Solutions: From explainer videos and character animations to any other style, we tailor each project to reflect your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action.
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is accurately realized in the final animation.

Expertise and Client Satisfaction:

12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of effective Brand Animated Promo Video. We've completed over 315 successful Brand Animated Promo Video projects.
Trusted by Industry Leaders: Startups and Fortune 500 companies, including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, trust our expertise.
Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and commitment to client satisfaction.

Leveraging Technology and Strategic Communication:

Cutting-Edge Brand Animated Promo Video Technology: We use industry-leading software and techniques for visually stunning videos with lasting impact.
Strategic Communication: Clear, open communication is key. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Brand Animated Promo Videos.


Ready to unlock the potential of Brand Animated Promo Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Animated Promo Video?

A Brand Animated Promo Video is a short, engaging video that uses animation to promote a brand, product, or service. It's a versatile tool for capturing attention, communicating key messages, and driving desired actions. These videos are designed with a specific purpose in mind, whether it's to introduce a new product, explain a complex concept, build brand awareness, or drive sales. The animation style, messaging, and call to action are all carefully crafted to achieve the desired outcome.

Brand Animated Promo Videos can be used for a wide range of purposes, from promoting products and services to educating customers and building brand awareness. They can showcase features, benefits, and use cases in a visually engaging way, driving sales and lead generation. They can also be used to create product tutorials, explainer videos, and training materials, making information more accessible and engaging. Animated Videos can be powerful tools for building Brand Awareness and establishing a strong brand identity. They can tell your brand's story, highlight your values, and create an Emotional Connection with your audience.

What do top Brand Animated Promo Videos have in common?

What makes Brand Animated Promo Video effective?

Exceptional Brand Animated Promo Videos are driven by a clear understanding of the target audience and their needs. The design to Capture Attention and convey the brand's message in a compelling and memorable way. These videos are crafted to resonate with viewers on an emotional level, fostering a connection with the brand and its values.

Strategic Brand Animated Promo Videos aim to create engaging experiences that leave a lasting impression. They use animation to tell captivating stories, showcase products and services in a visually appealing way, and simplify complex information. These videos are designed to be shareable and easily digestible, making them ideal for a variety of marketing channels.

How long should your Brand Animated Promo Video be?

Ideal Brand Animated Promo Videos are designed to be concise and impactful, capturing attention and delivering a clear message within a limited timeframe. The length of your video should be determined by its purpose and the platform where it will be shared.

Methods for determining the ideal length of your video include considering the target audience, the complexity of the message, and the platform where it will be shared. A short, attention-grabbing video might be suitable for social media, while a longer, more detailed video might be appropriate for a website landing page.

How to create Brand Animated Promo Videos?

Creating effective Brand Animated Promo Videos involves a multi-stage process that requires careful planning and execution. The creation steps involve defining the video's purpose, developing a compelling script, designing engaging visuals, and incorporating high-quality sound design.

Methods for creating Brand Animated Promo Videos include collaborating with a professional animation studio, using animation software, or outsourcing specific tasks to freelancers. The process involves a combination of creativity, technical expertise, and a deep understanding of your target audience.

Animated Videos: The Secret to Launch Success

Brand Animated Promo Videos are a powerful marketing tool, offering numerous benefits that can significantly enhance your brand's reach and engagement.

Enhanced Brand Awareness:

In today's crowded digital landscape, capturing attention is crucial. Animated videos are inherently eye-catching, drawing viewers in with vibrant visuals and dynamic motion. This helps increase brand recognition and recall, making your brand more memorable to potential customers.

Building Emotional Connections:

Unlike static images or text, animation can evoke emotions through Storytelling and character development. This allows you to create a deeper connection with your audience, fostering brand loyalty and trust.

Versatility Across Platforms:

Animated videos can be adapted to various platforms, from short, engaging clips for social media to longer, more detailed explanations on your website. This versatility ensures your message reaches a wider audience, maximizing your marketing efforts.

Cost-Effectiveness:

While the initial investment in animation might seem higher than other formats, it can be more cost-effective in the long run. Animated assets can be repurposed and updated easily, saving you money on future video productions.

Boosting Engagement with Animated Promos

Brand Animated Promo Videos offer a unique opportunity to enhance Customer Engagement by creating interactive and memorable experiences.

Captivating Storytelling

Animation allows you to tell compelling stories that resonate with your audience. By crafting narratives that connect with your brand values and customer needs, you can create a lasting impression and build stronger relationships.

Interactive Elements

Engage your audience directly by incorporating Interactive Elements into your animated videos. Clickable buttons, quizzes, polls, and branching narratives encourage active participation, making the viewing experience more immersive and memorable.

Personalized Experiences

Tailor your animated videos to specific customer segments by adjusting character design, voiceovers, and storylines to resonate with their unique needs and preferences. This personalized approach fosters a sense of connection and strengthens customer relationships.

Gamification for Increased Engagement

Incorporate gamification elements like challenges, progress bars, and reward systems to make your videos more engaging and encourage repeat viewing. This playful approach can boost brand recall and foster a sense of loyalty.

Animated Promo Videos: Your Launch's Visual Storytellers

Brand Animated Promo Videos come in various styles, each tailored to specific marketing goals and audience preferences.

Ideal for simplifying complex concepts or products, Explainer Videos use clear visuals and concise narratives to educate your audience. They are particularly effective for introducing new products or services or addressing common customer questions.

Showcase the features and benefits of your product in action with engaging product demo videos. Animation allows you to highlight key functionalities and demonstrate the Value Proposition of your product in a visually compelling way.

Connect with your audience on an emotional level by telling your brand's story through animation. Share your brand's values, mission, and history in a captivating narrative that builds trust and fosters brand loyalty.

Build credibility and trust by showcasing customer Testimonials through animation. Animated testimonials can be more engaging than traditional text-based reviews, bringing customer stories to life and highlighting the positive impact of your brand.

Boosting Conversions with Animated Promos

Brand Animated Promo Videos can be a powerful tool for driving conversions by effectively communicating your value proposition and guiding viewers towards desired actions.

Clear Call to Action

Include a clear and compelling call to action within your animated video, prompting viewers to take the next step. Whether it's visiting your website, signing up for a newsletter, or making a purchase, a well-placed call to action can significantly boost conversion rates.

Building Trust with Social Proof

Incorporate social proof elements, such as customer testimonials or statistics, to Build Trust and credibility. Visual representations of positive reviews or impressive data can reinforce your message and encourage viewers to convert.

Creating Urgency with Limited-Time Offers

Highlight limited-time offers or promotions within your animated video to create a sense of urgency. Animation can effectively communicate the value of these offers and encourage viewers to take immediate action.

Optimizing with A/B Testing

A/B test different versions of your animated video to optimize its effectiveness. By experimenting with different calls to action, visuals, and storylines, you can identify the elements that resonate most with your audience and drive the highest conversion rates.

Animated Videos: Unlocking B2B Engagement

Brand Animated Promo Videos can be a valuable asset for B2B marketing, offering unique ways to engage potential clients and communicate complex information effectively.

Simplifying Complex Concepts with Explainer Videos:

• Use Animated Explainer videos to break down complex B2B products or services into easily digestible concepts.
• Visual demonstrations and clear narratives can help potential clients understand the value proposition of your offerings.

Showcasing Success with Animated Case Studies:

• Bring your client success stories to life with animated case studies.
• Animation can make case studies more engaging and memorable, demonstrating the positive impact of your products or services in a visually compelling way.

Establishing Thought Leadership:

• Position your company as a thought leader in your industry by creating animated videos that share insights and expertise.
• Animated videos can be a powerful tool for communicating complex ideas and establishing your brand as a trusted source of information.

Generating Leads with Engaging Content:

• Use animated videos to capture leads by offering valuable information and encouraging viewers to contact your company.
• Include clear calls to action within your videos, prompting viewers to request a demo, download a white paper, or learn more about your services.

Crafting Captivating Brand Animations

Designing an Effective Brand Animated Promo Video

Designing an effective Brand Animated Promo Video requires careful consideration of several key elements to ensure it resonates with your target audience and achieves your marketing goals.

Choose an Animation Style that aligns with your brand identity and target audience. Whether it's a playful cartoon style, a sleek and modern aesthetic, or a more realistic approach, the visual style should be consistent with your brand's overall image.

Craft a captivating storyline that engages viewers and effectively communicates your message. A well-structured narrative with a clear beginning, middle, and end can keep viewers hooked and leave a lasting impression.

Enhance the emotional impact of your video with carefully selected music and sound effects. Music can set the mood and tone, while sound effects can add depth and realism to the animation, creating a more immersive experience.

Guide viewers towards your desired outcome with a clear and concise call to action. The call to action should be visually prominent and easy to understand, prompting viewers to take the next step in their journey with your brand.

Animated Videos: Engaging Customer Journeys

Brand Animated Promo Videos can play a key role in enhancing the customer journey by visually representing each stage and providing valuable information along the way.

• Create an animated video that visually maps out the different stages of the customer journey, from initial awareness to purchase and beyond.
• This helps customers understand their progression and feel more connected to your brand.

• Use animation to demonstrate how customers can interact with your product or service.
• Step-by-step tutorials and Visual Guides can improve user experience and reduce customer support inquiries.

• Showcase how your product or service addresses common customer pain points through animation.
• By visually demonstrating solutions to their problems, you can build trust and encourage customers to choose your brand.

• Strategically use animated videos throughout your marketing funnel to guide customers towards conversion.
• Tailor your video content to each stage of the funnel, providing relevant information and nudging customers closer to their desired outcome.

Boosting Your Launch with Animated Videos

Brand Animated Promo Videos can be seamlessly integrated into your broader marketing strategy, creating a cohesive and impactful experience for your audience.

Content Marketing Enhancement:

• Repurpose your animated video content for various formats, such as blog posts, social media updates, and email newsletters.
• This creates a consistent brand message and maximizes the value of your video investment.

Social Media Engagement:

• Use animated videos to drive social media engagement and build a community around your brand.
• Run contests, encourage sharing, and create interactive content that fosters interaction and brand loyalty.

Personalized Email Campaigns:

• Incorporate animated videos into your email marketing campaigns to Personalize the Experience and increase open rates.
• Tailor your video content to specific customer segments for a more targeted approach.

Targeted Paid Advertising:

• Use animated videos in paid advertising campaigns to reach specific audiences and drive conversions.
• Platforms like YouTube and social media offer robust targeting options, allowing you to reach the right people with your message.

Boosting Customer Support with Animation

Brand Animated Promo Videos can be a valuable tool for enhancing customer support by providing clear and accessible information, reducing common inquiries, and improving overall customer satisfaction.

Engaging FAQs: Replace traditional text-based FAQs with animated videos that answer common customer questions in a more engaging and memorable way. Visual demonstrations and clear explanations can improve understanding and reduce customer frustration.

Effective Product Tutorials: Create animated Product Tutorials that guide customers through the setup and usage of your products or services. Step-by-step instructions and visual demonstrations can empower customers to use your products effectively and reduce support inquiries.

Troubleshooting Guides: Develop animated troubleshooting guides that address common customer issues. Visual demonstrations of solutions can help customers resolve problems independently, reducing the need for direct support interaction.

Onboarding New Customers: Use animated videos to onboard new customers and provide them with a clear understanding of your products or services. Welcome videos and introductory tutorials can improve customer experience and reduce churn.

Animated Videos for Every Launch Goal

• Craft engaging brand Storytelling Videos that highlight your brand's values, mission, and history.
• These videos can be used to build Emotional Connections with your audience and increase brand recognition.

Generating Leads with Explainer Videos:

• Use explainer videos to simplify complex concepts or products and generate leads.
• By clearly communicating the value proposition of your offerings, you can encourage viewers to learn more and potentially convert into customers.

Driving Sales with Product Demo Videos:

• Showcase the features and benefits of your product with compelling product demo videos.
• Visual demonstrations and clear explanations can persuade potential customers to make a purchase.

Building Trust with Testimonial Videos:

• Leverage animated Testimonial Videos to build trust and credibility.
• Customer reviews and success stories can be brought to life through animation, making them more engaging and impactful.

Case Study: How Dove Used Video to Drive Social Media Engagement with its "Real Beauty" Campaign

Challenge:

Dove, a personal care brand, wanted to challenge traditional beauty standards and promote a more inclusive and realistic view of beauty.

Solution:

Dove launched a video campaign called Real Beauty that featured diverse women of all ages, shapes, and sizes. The videos showcased the beauty of natural features and celebrated individuality. They were shared widely on social media platforms, sparking conversations and generating significant engagement.

Results:

The Real Beauty campaign was a viral sensation, garnering millions of views and shares across social media. Dove saw a 20% increase in brand awareness and a 15% rise in sales. The campaign successfully resonated with consumers, demonstrating the power of video to drive Social Media Engagement and amplify brand messaging.

Case Study: How Nike Used Video to Drive Social Media Engagement

The Challenge:

Nike, a global sportswear giant, wanted to increase engagement on its social media channels and create a sense of community among its followers. They aimed to inspire and motivate their audience through compelling content that resonated with their values and aspirations.

The Solution:

Nike launched a series of video campaigns featuring athletes, influencers, and everyday people who embody the brand's Just Do It mantra. These videos showcased inspiring stories of perseverance, determination, and the pursuit of greatness. They used a mix of animation, live-action, and user-generated content to create a dynamic and engaging experience.

Results:

The campaigns were highly successful in driving Social Media Engagement. They:

• Increased video views: The campaigns generated millions of views across various social media platforms, significantly boosting Nike's video content reach.
• Boosted Social Media Engagement: The videos sparked conversations and interactions among Nike's followers, leading to a significant increase in shares, comments, and likes.
• Strengthened brand community: The campaigns fostered a sense of community among Nike's followers, uniting them through shared values and aspirations.

Key Takeaways:

Video can be a powerful tool for driving Social Media Engagement, allowing brands to create compelling content that resonates with their audience and fosters a sense of community. By using inspiring stories, engaging visuals, and interactive elements, brands can effectively increase video views, boost Social Media Engagement, and strengthen their brand community.

Case Study: How L'Oréal Leveraged Influencer Marketing Through Video

The Challenge: L'Oréal, a global cosmetics company, sought to expand its reach and connect with a wider audience through influencer marketing. The company aimed to leverage the authenticity and influence of social media personalities to promote its products and build brand awareness.

The Solution: L'Oréal partnered with a diverse group of beauty influencers to create video content featuring their products. The influencers shared their experiences with L'Oréal products, provided makeup tutorials, and offered product reviews. The videos were distributed across various social media platforms, including YouTube, Instagram, and TikTok.

The Results: The Influencer Marketing Campaign resulted in a significant increase in brand awareness and product sales for L'Oréal. The videos generated millions of views and thousands of shares across social media platforms. The campaign also helped to build trust and credibility with consumers, as they were able to see real people using and recommending L'Oréal products.

How brand animated promo video examples are curated?

We dove deep into brand animated promo videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand animated promo videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Memorability Evaluating the video's impact and how effectively it sticks with the viewer, considering elements like music, characters, and emotional connection.
7.Brand Consistency Determining video alignment with overall brand messaging, values, and visual identity across different platforms.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand animated promo video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.