30 Engaging Brand Launch Explainer Video Examples To Amplify Your Message

Imagine crafting a brand launch so stunning, it echoes for years. But what if your masterpiece gets lost in the digital noise? It's like a tree falling in a deserted forest – does it make a sound if nobody's around to hear it? Don't let your launch fade into obscurity. The secret weapon? A Brand Launch Explainer Video. Top companies are using it to cut through the clutter and connect with their audience on a deeper level, driving conversions like never before. Want to know their secret sauce? The numbers speak for themselves.

• 81% of video-viewing occasions get all or most of people's attention.
• 69% of B2B marketers plan to increase their investment in video marketing in 2024.
• 75% of marketers say social media marketing has increased traffic to their business.

These stats reveal a powerful trend: video is king, and it's here to stay. Brand Launch Explainer Videos, in particular, offer a unique opportunity to cut through the noise and resonate with your target audience. Let's dive in and explore 30 Captivating Brand Launch Explainer Video examples to unlock actionable insights and elevate your brand launch strategy.

1. NFCForum Brand Launch Explainer Video

Need a Brand Launch Explainer Video that hits the mark? The NFC Forum's video demonstrates how to effectively convey complex technology in a simple, engaging way. The fast-paced edits and concise messaging keep viewers hooked, highlighting the convenience of NFC with every tap. By showcasing diverse uses, from accessing events to securing belongings, it emphasizes the far-reaching benefits of the technology.

What's truly remarkable is the seamless blend of live action and motion graphics. The NFC Forum's video isn't just informative—it's inspiring, serving as a prime example of how to create a Brand Launch Explainer Video that captivates and converts.

2. Dun & Bradstreet 2D Brand Launch Video - Build brand awareness implicitly

In today's data-driven landscape, organizations recognize the immense value of data for growth. However, disparate systems and workflows often create data chaos, with conflicting definitions and multiple versions of the same record. This Brand Launch Explainer Video effectively showcases the confusion and inhibited growth that arise from this lack of a single source of truth.

Dun & Bradstreet's Master Data solutions offer a compelling answer. The video's crisp visuals and upbeat music create a positive tone, while clearly explaining how master data management streamlines data flow and empowers organizations. By leveraging the power of the Dun & Bradstreet Data Cloud, businesses can achieve consistency and efficiency, ultimately driving growth and success.

3. Deloitte Visual Brand Story Video

Deloitte Ireland's Brand Launch Explainer Video stands out for its clever visual metaphors and seamless transitions. The opening shot of an eye with a lightbulb instantly conveys the essence of innovation, while the fast-paced journey through icons underscores the brand's dynamic approach. This is a video that grabs attention from the first frame and never lets go.

Deloitte's commitment to connecting ideas and action resonates throughout the video. The captivating cityscape scene, complete with wind turbines, a train, and a drone, beautifully illustrates the real-world impact of their services. It's a testament to how well-crafted visuals can effectively communicate complex ideas and leave a lasting impression on the viewer.

4. Atlas Copco

This Brand Launch Explainer Video from Atlas Copco artfully visualizes the urgency of climate change and the role of industry in driving solutions. The initial scenes of the burning Earth transitioning into a world where industrial activity is a source of emission is poignant, then cleverly shifts to the possibilities of smart manufacturing and integration of automation. 

Atlas Copco introduces its Smart Integrated Assembly as a strategic pillar in this new industrial revolution where manufacturing and technology converge towards sustainability.  The viewer is shown glimpses of the connected ecosystem of automotive assembly and its eventual impact in the larger scheme of things. The visualization of the house where renewable energy and automated gadgets provide a cleaner and smarter way of life shows that the company is looking forward to building a sustainable future for all.

5. MCL Visual Brand Launch Video

MCL Restaurant's Brand Launch Explainer Video, uses 2D animation to weave a delightful story about their 60 years of hand-rolling noodles. Starting with simple hands meticulously shaping the dough, the video takes us on a visual journey across picturesque landscapes, the noodle transforming into a road, bicycle wheels, and even a dog's leash. The narrative culminates with a giant noodle ball, a testament to MCL's dedication to their craft.

This clever visual storytelling not only highlights the quantity of noodles produced but also emphasizes the homemade quality. The video subtly connects this dedication with the comfort and joy of a family meal, prompting viewers to seek out their own MCL experience at mclhomemade.com and share the love on Facebook.

6. CRRC

CRRC is a company focused on Intelligent Operation and Maintenance of Railway Vehicles. This video is designed to showcase the benefits of using cutting-edge technology for dynamic management of railway operations.

Video Design - The video features a minimalist style with flat, 2D illustrations and a limited color palette. Using the color blue, which is often associated with trust, reliability and intelligence, helps to further establish the company as a modern, innovative company. These characteristics are key to Brand Launch Video Design which focuses on showcasing their commitment to technological advancements for railway vehicles.

The video uses animation to visually illustrate the complex concepts of intelligent operations and maintenance, making it more engaging and easier to understand for viewers. This makes it ideal for a Brand Launch Video Design as it helps to communicate the company's value proposition and reinforce their message. The use of animation also adds a sense of energy and dynamism, which further reinforces the company's position as a forward-thinking company in the railway industry. The video's overall tone is professional and informative, creating a sense of trust and confidence in the company's solutions.

7. Litum 2D Brand Explainer Video

Litum is a company that provides real-time location tracking solutions. The video is designed to introduce the company and its mission to help businesses thrive.

Video Design - The video is stylized with a space theme, a rocket launch symbolizes the company's ambition and growth. Vibrant colors and engaging animation style make the video stand out. Bold use of simple graphics creates an impactful Brand Launch Video Design that is easily understood and memorable.

The space theme and vibrant graphics effectively communicate the company's goals. The positive tone establishes the company as innovative and forward-thinking. The design effectively sets the company apart from competitors and emphasizes its commitment to technology and growth.

8. WalkMe Creative Brand Launch Video - Build brand awareness implicitly

This video design is a powerful example of how to communicate a brand's promise through visuals. It's clean, minimalist, and uses vibrant colors to create a captivating narrative. The animated graphics, including website interfaces, a rocket, and a globe, effectively convey the brand's mission.

Brand Launch Video Design - The video uses simple, engaging animations to convey the challenge of keeping pace in the digital world, and the solution that the brand provides to navigate this challenge. The video effectively conveys the brand's value proposition by depicting the effortless user experience it offers, and its commitment to making software accessible and intuitive for all.

The video's tone is optimistic and confident, inspiring viewers to believe that success in the digital race is within reach. This is a great example of how to use video design to create a strong brand identity and communicate a clear message to your target audience.

9. VoltaChem

VoltaChem is a company focused on helping the chemical industry become more sustainable. The video is designed to promote the company's innovative technology for decarbonizing energy and re-carbonizing raw materials.

Brand Launch Video Example - The video uses clean and simple 3D graphics, reflecting the company's commitment to sustainability. Renewable energy sources like solar and wind power are prominently featured, highlighting the sustainable nature of the company's solutions.

The visual style communicates the objective by emphasizing a sustainable future for the chemical industry. The clean, minimalist design creates a positive and confident tone, showcasing the company's commitment to innovation and helping the industry transition to sustainable practices. The use of 3D animation effectively illustrates the integration of electrochemical reactors within existing chemical production facilities, which is a key aspect of the company's Power-2-Chemicals program. This approach effectively showcases the company's solutions and the potential impact they can have on the industry.

10. Quantiphi Visual Brand Explainer Video

Quantiphi is a company that uses artificial intelligence, data solutions, and cloud practice to solve business problems. The video is designed to communicate Quantiphi's ability to solve these problems, adapt to change, and transform businesses.

Video Design - The Quantiphi Brand Launch Explainer Video is a visually engaging and stylish portrayal of the company's mission. The video uses vibrant colors, geometric shapes, and futuristic graphics to create an immersive experience. The visuals emphasize the company's focus on innovation and data-driven solutions. The use of geometric shapes, and futuristic graphics like cube, city, and globe, represents the complex nature of the problems that Quantiphi solves and the company's ability to leverage technology to drive positive change in the world.

The video's visual style is effectively able to communicate Quantiphi's objective to solve what matters most to you. The bold use of colors and graphics, and the focus on technology and data, create a sense of energy and innovation. The tone of the video is confident, optimistic, and forward-looking. This helps to convey the company's commitment to providing cutting-edge solutions to transform businesses and impact lives. The visual style effectively aligns with the message of the video, emphasizing the company's ability to tackle complex business challenges. The vibrant visuals, futuristic graphics, and a positive tone help to create a memorable and impactful brand experience.

11. BDO Cinematic Brand Launch Video - Inspire action subtly

BDO is a company focused on innovation, sustainability, and diversity.
Brand Launch Video Design - This video is designed to promote their initiative, PossibilitiesX, which is a new vision for the company's future.

Video Design - The video utilizes high-quality graphics and captivating imagery. The visual elements are bold and vibrant, with a use of color, contrasting imagery, and animation that is sure to draw the viewer in. The narrative of the video is focused on driving the company's vision forward, while utilizing a high quality and inspiring tone, which is reflected in the visuals used.

The video utilizes a variety of visual elements that complement the narrative, each scene is crafted to represent the key concepts of growth and innovation within the company. The visuals are modern, fresh, and engaging; they seamlessly connect to the narrative to create an immersive experience. The overall tone of the video is one of optimism and ambition, making it clear that the company is looking toward a bright future.

12. Pinkerton

Pinkerton delivers crime data, granular details, and seasonal insights. The video is designed to demonstrate how Pinkerton is able to improve decision making for their clients by providing timely and accurate data.

Brand Launch Video Design - This video uses simple, dynamic graphics with bright colors, such as blue, to highlight the product and its capabilities. The clean and contemporary visual style ensures the video is engaging and informative, making it a great fit for a brand launch.

The visual design and messaging work in tandem, showcasing the data analysis process with a series of animated illustrations. The graphic design used in the video, with a simplistic but bold visual style, effectively conveys the value and accuracy of the product, thus driving the goal of the video to communicate to the viewers about the key benefits of using Pinkerton. The upbeat and informative tone ensures that the viewers understand the value of the product and its ability to provide meaningful insights.

13. World Microbe Forum

World Microbe Forum is a global event for microbiologists, bringing together research and addressing challenges facing humanity. The video is designed to promote the event, encouraging participation and highlighting its significance.

Video Design - The video employs a vibrant, modern, and engaging style. It features bold, flat colors and graphic illustrations, creating a visually appealing presentation. The animation style is clean and dynamic, effectively drawing the viewer's attention. The use of the globe and graphic representations of the world, coupled with imagery of scientists using technology, further enhances the video's appeal as Brand Launch Video Design.

The video successfully communicates the importance of the event and its impact on the world. By showcasing the challenges facing humanity and how microbiologists are addressing them, the video establishes a sense of urgency and relevance. The bold colors and vibrant animation create a positive and optimistic tone, emphasizing the innovative nature of the forum. The video's graphic style and engaging storytelling effectively convey the message, making it a powerful tool for promoting the World Microbe Forum.

14. Advanta

Advanta helps organizations achieve their digital transformation goals by providing end-to-end expertise. This video is designed to showcase the company's capabilities and its commitment to helping businesses succeed in a changing world.

Video Design - Advanta utilizes a strong visual design in this Brand Launch Explainer Video. The use of black and white visuals creates a sense of contrast, highlighting the key messages. The graphics are crisp, clean, and modern, reflecting the company's forward-thinking approach. The use of bold, graphic fonts emphasizes the company name and core message. The video also uses a minimal color palette, with a focus on white, blue, and green. This reinforces the brand's image of professionalism and reliability.

The visual style of the video effectively communicates Advanta's message of innovation and transformation. It highlights the company's commitment to helping businesses succeed in a fast-paced, constantly evolving landscape. The use of bold imagery and impactful text creates a positive and aspirational tone, inviting viewers to explore Advanta's solutions and embark on their own journey of digital transformation.

15. ENEL

ENEL Green Power created an explainer video for brand launch, designed to educate viewers about Renewable Energy Certificates, or RECs. The video effectively shows how companies and consumers can offset their emissions with RECs.

Video Design - The video uses a modern graphic design style, featuring bright colors, minimalist shapes, and 3D elements. This makes the video engaging and visually appealing. Clean lines and simplistic shapes communicate the clean energy theme.

The video's visual style effectively conveys the objective of teaching viewers about RECs. The use of 3D graphics and animated lines to illustrate the flow of energy from renewable energy sources to consumers clearly shows how RECs work. The upbeat and informative tone of the video encourages viewers to learn more about the benefits of using RECs.

16. Acuity

Acuity is about helping organizations thrive in a world of change. The video is designed to highlight the critical need for transformation in the current business landscape.

Video Design - The video utilizes a minimalist design style with a vibrant color palette of orange, teal, and blue. Clean lines and simple icons are symbolic of a streamlined approach to business solutions. These features, coupled with animated elements and geometric shapes, create a visually engaging and modern Brand Launch Video Animation.

The video style visually emphasizes that the company can help organizations navigate disruption and achieve future readiness. Bright colors and dynamic animation convey a sense of energy and progress, while the minimalist design communicates a clear and impactful message about the company's ability to help businesses succeed. The overall tone of the video is forward-thinking and optimistic, aligning with the company's goal of empowering organizations to achieve more.

17. HORNE

Horne is building a Wise Firm, a culture that is both who they are and who they aspire to be. This video is designed to explain the concept of the Wise Firm and how it is built.

Video Design - The video utilizes a simple and clean design style, with a focus on graphics and text. The use of paper cutouts for the houses and the bold text for Wise Man and Foolish Man is a visually appealing way to present the parable. The color palette is simple and consistent, with a blue, grey, and white color scheme. This design style contributes to a well-structured Brand Launch Explainer Video.

The simple visual style, coupled with the powerful messaging of the parable, effectively communicates the idea of the Wise Firm. The storms that are shown in the video serve as a metaphor for the challenges that businesses face, and the Wise Man's house on the rock represents the strength and stability of a company that is built on strong values and a wise foundation. The video's overall tone is positive and hopeful, encouraging viewers to build their own Wise Firms, which is the call to action.

18. Noonday Collection

The Noonday Collection video is designed to promote the brand's mission of creating a flourishing world for women artisans. It highlights the opportunity to join Noonday as an Ambassador and build a flexible business while earning a personal commission and free products.

Video Design - The Noonday Collection video utilizes an animated graphic design, showcasing simple images of women and a circular sphere representing the earth. This design style, combined with a soft color palette, creates a calming and welcoming visual experience. The minimalistic animation focuses on the core message of the video, creating a “Brand Launch Explainer Video” that is both impactful and easy to digest.

The minimalist aesthetic of the video reflects the brand's focus on empowering women and creating a positive impact. The color palette and animation style create a sense of warmth and optimism, mirroring the positive message of the video. The use of a single female figure representing the Noonday Ambassador emphasizes the brand's commitment to women's empowerment. The video's overall tone is aspirational and encouraging, inviting viewers to join the Noonday community and become part of their mission to build a flourishing world.

19. Kubota

Kubota is an innovator, supporting life in food, water and the environment. The video outlines their long-term vision, GMB2030, which details their roles and guidelines for group-wide efforts.

Brand Launch Video Design - This video uses animated graphics and text to present information in an engaging way. The style is clean and modern, with a focus on clear, concise information. It features a simple, minimalist approach to design using white backgrounds and teal accents. Gray circles, lines, and a timeline animation are used.

The video effectively communicates the objective of GMB2030, which is to become a Global Major Brand that makes the greatest contribution to society. The tone of the video is professional and reassuring, instilling confidence in their commitment to sustainability and social responsibility.

20. Digital Marketing Institute

Digital Marketing Institute is a global standard in digital marketing certification. The video is designed to show how the company can help educational institutions to navigate the changing landscape of digital education.

Video Design - The video uses a minimalist design style with simple graphics and clean animations. A green ball rolling through a maze of white lines creates a sense of movement and visual interest, while the bright colors of the social media icons provide a sense of energy and vibrancy. This style makes the video a great Brand Launch Video Design. The use of simple imagery allows the viewer to focus on the message being conveyed.

The video's clean and engaging style helps to communicate the company's objective of providing a solution to the challenges faced by educational institutions. The video's tone is positive and encouraging, highlighting the benefits of partnering with the company. The visual design effectively drives the viewer to learn more about the company's solutions and explore the available resources, creating an overall positive impression about the company.

21. CSL

CSL develops innovative biotherapies that help people with life-threatening medical conditions. This video is designed to communicate the company's mission and highlight its role in improving lives.

Video Design - This Brand Launch Explainer Video utilizes a minimalist style, featuring clean graphics and a clear color palette. The visual design focuses on simple elements, such as timelines, icons, and text animations. A clean white background, simple typography, and muted color palette highlight the vital information.

The visual style of the video effectively communicates its objective, which is to present CSL as a global leader in biotherapeutics. The animation and overall tone convey a message of innovation and hope. The video showcases CSL's commitment to saving lives and enhancing the quality of life for people facing serious medical conditions, highlighting its impact on a global scale.

22. FSGImpact

FSGImpact is a company that focuses on Collective Impact, a collaborative approach to social change. This video is designed to explain how collective impact works and its effectiveness in tackling complex problems.

Video Design - This video uses a simple but effective animation style, and a combination of graphic elements, colors and icons. This style gives the video a clean and contemporary look, making it a good Brand Launch Explainer Video for a company focused on social impact. The use of bold orange and red colors signifies the importance and urgency of the challenges. The video seamlessly transitions from abstract representations to simple icons and images, making it visually engaging and easy to follow.

The video uses a clear and concise narrative to explain collective impact. The visual style uses simple illustrations and graphics that make the concept easy to understand, even for viewers unfamiliar with the topic. The video focuses on the idea of collaboration and how collective impact can address complex problems that individual organizations cannot solve on their own. This message is communicated through a series of simple and relatable visuals, establishing a positive and impactful tone. The overall visual style drives the video's objective, which is to raise awareness of collective impact and its benefits in achieving social change.

23. Sanofi

Sanofi is a pharmaceutical company that specializes in rare diseases. This video is designed to raise awareness about the impact of rare diseases on patients and society.

Video Design -
The video uses a simple and clean style, with bright, bold colors and minimal text. The use of simple graphics, such as a calendar and a doctor's office, effectively communicates the narrative. The overall aesthetic is playful yet informative, making this a great Brand Launch Explainer Video.

The video design effectively communicates the objective of the video. The video tone is optimistic and hopeful, highlighting the importance of early diagnosis and treatment. The animation is simple and easy to follow, making the video engaging and accessible to a wide audience. The video design is also aesthetically pleasing and reflects Sanofi's commitment to innovation and patient care.

24. CEVA

CEVA is designed to help businesses with their eCommerce and omnichannel needs. This video is designed to introduce the company to a new audience.

Video Design - This video is a great example of a Brand Launch Explainer Video. The style uses flat graphic style, with a minimalist design. This approach focuses on clean lines and simple shapes, which emphasizes the company's focus on efficiency and modern solutions. The color scheme is a muted palette, with muted blue and green used throughout, which creates a professional and trustworthy feeling. The video is dynamic and visually engaging, utilizing simple animations to illustrate its key features, which is a common approach in explainer videos.

The simplicity of the graphics and animation reinforces CEVA's brand messaging and helps create a positive association with the company. The video effectively conveys the value proposition of CEVA, highlighting how they provide a solution for businesses in the eCommerce and omnichannel world. The overall tone of the video is upbeat and confident, which further emphasizes CEVA's ability to provide reliable and innovative solutions.

25. Cisco

This video design is a powerful tool for communicating the value of technology solutions in healthcare. It uses a minimalist style, with simple illustrations, clean lines, and bold colors to create a sense of optimism and progress. The use of connecting lines and a central cross emphasizes the interconnectedness of the system, highlighting the company's commitment to a connected, secure, sustainable, and equitable future for healthcare.

Brand Launch Video Design - The video design is a great example of how to use animation to communicate a company's vision. The animated design is engaging and optimistic, portraying a brighter future for healthcare. The video effectively illustrates the benefits of the company's technology, particularly in driving positive change in healthcare.

The video design is a powerful tool for communicating the company's vision for the future of healthcare. The minimalist style, clean lines, and bold colors create a sense of optimism and progress. The use of connecting lines and a central cross emphasizes the interconnectedness of the system, highlighting the company's commitment to a connected, secure, sustainable, and equitable future for healthcare.

26. GE

GE is a world energy leader offering solutions and services across the energy value chain. This video is designed to highlight the company's role in building towards a decarbonized energy future.

Brand Launch Video Design - The video uses dynamic animations and graphics to create a compelling narrative. The visuals focus on the company's commitment to zero emissions and showcase a variety of sustainable energy solutions.

The video uses bright colors and vibrant illustrations to create a positive and optimistic tone. The animation style is engaging and visually appealing, which helps to keep viewers interested and reinforces the company's focus on innovation and progress. The graphics are used to illustrate key concepts and demonstrate the company's capabilities in the energy sector, driving a key message for viewers: The company's solutions are vital in achieving zero emissions.

27. Alation

Alation is a data catalog platform that helps businesses understand and use their data. This video celebrates the company's 10th anniversary and proclaims it as the GOAT of data catalogs.

Video Design - The video uses a sports-themed design, showcasing silhouettes of famous athletes like Michael Jordan, Lionel Messi, and Serena Williams in action. The bold, orange letters GOAT highlight the theme of greatness and achievement. This style utilizes minimalist silhouettes and dynamic text animation, making it a Brand Launch Video Design video. It successfully captures the spirit of achievement and leadership that the company wants to convey.

The video effectively communicates the company's claim to be the GOAT by using a visually captivating and relatable approach. It utilizes the familiar and universally understood language of sports to highlight its accomplishments and achievements. The bold orange text and minimalist silhouette graphics create a visually engaging and memorable experience. The tone of the video is celebratory, confident, and celebratory, emphasizing the company's position as a leader in the data catalog industry.

28. Process Street

Process Street is workflow automation software that helps organizations manage their processes. The video showcases how the platform simplifies complex workflows, automating tasks, assigning them to the right people, and helping everyone work together more efficiently.

Brand Launch Video Design - The video uses a clean, modern design style, with bright colors and simple graphics. It starts with a close-up of a woman working on a computer, transitioning to a more abstract visualization of workflows, showing how tasks are connected. The video uses a variety of visuals, such as checklists, graphs, and maps, to illustrate how the software works.

The visuals are simple but effective, communicating the key benefits of the software in a clear and engaging way. The use of bright colors and simple graphics makes the video visually appealing, and the clear and concise animation style helps to illustrate the key features of the software. The video tone is upbeat and positive, which makes the product look approachable and easy to use. The video uses a conversational and friendly tone, speaking directly to the viewer and highlighting the benefits of using the product. Overall, the video is well-designed and effectively communicates the key benefits of the software.

29. Printify

Printify helps businesses sell skincare, supplements, and coffee by allowing them to brand and sell the products. This video is designed to showcase the new product lines coming to Printify.

Brand Launch Video Design - The video is visually engaging with simple animated graphics. The animated graphics in the video have a modern style, highlighting product images. The video uses a clean and minimal design, which makes it a good Brand Launch Campaign Video. The video also features a clear and concise call to action.

The video's visual style communicates the company's ability to simplify the process for businesses to start selling these product lines. The video features a positive and aspirational tone. The overall look of the video is minimal and clean, making it easy for the viewers to focus on the product line and the brand. The video uses contrasting colors and text animations to add visual interest. It features products with different branding and design to showcase customization features.

30. MEDHOST

MEDHOST is a healthcare software solution that supports healthcare professionals. The video is designed to highlight the role of healthcare professionals as heroes and how MEDHOST supports them.

Video Design - The video uses a cartoon style animation with simple graphics. This creates a fun and approachable tone, making it suitable for Brand Launch Video Design. Bold colors, such as blue and red, make the video eye-catching and memorable. The animation has a playful and slightly humorous feel.

The video uses simple visuals to depict complex concepts, such as the challenges of running a hospital. The animated representation of hospital staff saving lives connects the visual design to the video's goal. The overall tone of the video is positive and reassuring. It portrays the message that MEDHOST is a reliable partner for healthcare professionals who are dedicated to saving lives.

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How to plan and optimize Brand Launch Explainer Videos?

Content is King: "Content marketing is not about the stuff you make, but about the stories you tell." - Robert Rose. Advids understands the power of narrative. For a sustainable fashion brand, we developed a launch explainer video showcasing their ethical sourcing and production process. This transparent storytelling resonated with environmentally conscious consumers, driving pre-orders and building brand loyalty.

Actionable: Craft compelling narratives showcasing brand values and unique selling points.

Clarity Over Cleverness: "When your website is clear, your visitors understand what you do, how you do it, and who you do it for." - Oli Gardner. Advids prioritizes clarity in communication. For a healthcare tech client, we created a brand launch explainer video simplifying complex medical procedures into easily understandable visuals and language. This resulted in increased patient inquiries and appointment bookings.

Actionable: Simplify complex information into digestible visuals and concise language.

Problem-Focused Creativity: "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." - William Bernbach. Advids embraces creative problem-solving. For a food delivery service, we designed a launch explainer video showcasing the convenience and speed of their platform, directly addressing the pain points of busy individuals. This led to a significant increase in app downloads and orders.

Actionable: Address target audience pain points with creative solutions and compelling visuals.

User-Centric Design: "Focus on the user, and all else will follow." - John Zeratsky. Advids champions user-centricity. For a new mobile banking app, we conducted user research to understand their needs and preferences. This informed the design of the brand launch explainer video, resulting in higher user engagement and app adoption rates.

Actionable: Understand target audience needs and preferences through thorough user research.

Social Transmission: "Contagious content is inherently shareable." - Jonah Berger. Advids leverages the power of shareability. For a gaming company launching a new title, we created a humorous and engaging brand launch explainer video that went viral, generating significant buzz and pre-orders.

Actionable: Design content encouraging social sharing and organic reach amplification.

Why Advids for Brand Launch Explainer Video?

At Advids, we create high-quality, original Brand Launch Explainer Videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animated launch.

A Collaborative Partnership Built on Trust and Communication:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is brought to life and your brand message resonates with your target audience.
Strategic Communication: Open communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Launch Explainer Videos.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our dedication to excellence, creativity, and client satisfaction.

Expertise and Experience You Can Rely On:

12+ Years of Proven Success: With over 3400 successful projects, we have a deep understanding of what makes a Brand Launch Explainer Video truly effective.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to tell their stories.
275+ Successful Brand Launch Explainer Videos: We've helped numerous businesses launch with impactful animated videos, driving engagement and achieving their marketing goals.


Crafting Your Unique Animated Launch Story:

Customized Brand Launch Explainer Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other Brand Launch Explainer Video formats.
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Brand Launch Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.


Ready to unlock the potential of Brand Launch Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Launch Explainer Video?

A Brand Launch Explainer Video is a short, engaging video that introduces a new product, service, or brand to a target audience. It aims to capture attention, generate excitement, and effectively communicate the brand's value proposition. These videos are often used to simplify complex concepts, making it easier for viewers to understand the benefits of the product or service.

Brand launch Explainer Videos are versatile and can be used in a variety of marketing contexts. They can be shared on social media, embedded on websites, used in email campaigns, or even presented at conferences and events. By using a compelling narrative, engaging visuals, and a clear call to action, these videos can effectively drive brand awareness, generate leads, and ultimately boost sales.

What do top Brand Launch Explainer Videos have in common?

Here are some key Video Marketing Strategies to consider:

What makes Brand Launch Explainer Video effective?

A captivating brand launch explainer video is a powerful tool for communicating a brand's Value Proposition and driving engagement. The effectiveness of these videos is driven by a combination of factors, including compelling storytelling, engaging visuals, and a clear call to action.

A well-structured brand launch explainer video is designed to capture attention, convey key information, and motivate viewers to take action. The process involves carefully crafting a narrative that resonates with the target audience, using visuals that enhance the brand's message, and incorporating a clear call to action that guides viewers towards the desired outcome.

Methods for creating Effective Brand Launch explainer videos involve understanding the target audience, identifying their pain points, and showcasing how the brand's product or service can provide a solution. By incorporating customer testimonials, real-world use cases, and a consistent brand identity, these videos can build trust, credibility, and ultimately drive conversions.

How long should your Brand Launch Explainer Video be?

A well-crafted brand launch explainer video is a powerful tool for communicating a brand's value proposition and driving engagement. The ideal length of these videos depends on several factors, including the complexity of the product or service, the target audience, and the marketing channel.

Methods for determining the ideal length of a brand launch explainer video involve considering the attention span of the target audience, the amount of information that needs to be conveyed, and the desired call to action. A shorter video might be more effective for social media platforms, while a longer video might be better suited for a website or email campaign.

Pre-Production Considerations

How to create Brand Launch Explainer Videos?

A well-structured brand launch explainer video is a powerful tool for communicating a brand's value proposition and driving engagement. The creation of these videos involves a multi-step process, from planning and scripting to production and distribution.

Methods for creating effective brand launch explainer videos involve understanding the target audience, identifying their pain points, and showcasing how the brand's product or service can provide a solution. By incorporating customer testimonials, real-world use cases, and a consistent brand identity, these videos can build trust, credibility, and ultimately drive conversions.

Unlocking Your Audience's Desire

A successful brand launch explainer video hinges on understanding your audience and crafting a message that resonates deeply with them.

• Target Audience Deep Dive: Go beyond basic demographics. Research their psychographics – their values, interests, and lifestyles. Analyze their online behavior – where they spend their time, what content they engage with, and their preferred communication styles.
• Buyer Personas: Create detailed Buyer Personas that represent your ideal customers. These personas will help you tailor the video's narrative, tone, and visuals to appeal directly to your target audience.
• Messaging Clarity: Distill your brand's essence into a clear and concise message. Define your core values, unique selling proposition (USP), and the key takeaway you want viewers to remember.

Boost Engagement with Explainer Videos

. An explainer video can be a powerful tool for driving engagement and conversions by captivating viewers and motivating them to take action.

• Storytelling that Sticks: Craft a compelling narrative that resonates with your target audience. Consider using humor, emotional storytelling, or a relatable protagonist to draw viewers in and keep them engaged.
• Visual Appeal: Invest in High-Quality Visuals that enhance your brand's message. Eye-catching animation, vibrant colors, and thoughtful character design can make your video more memorable and shareable.
• Clear Call to Action: Guide viewers towards the desired action with a clear and concise call to action (CTA). Whether it's visiting your website, signing up for a newsletter, or making a purchase, make the next step obvious and easy to follow.

Unlocking Video Power: Choosing the Right Style

Different explainer video styles cater to different needs and objectives. Choosing the right format is crucial for maximizing impact.

• Animated Explainer Videos: Ideal for simplifying complex concepts or products. For example, a SaaS company could use animation to visually demonstrate how their software solves a specific business problem.
• Motion Graphics Videos: Perfect for showcasing brand identity and creating a visually stunning experience. A new fashion brand might use motion graphics to highlight their unique style and aesthetic.
• Whiteboard Animation Videos: Excellent for explaining data, processes, or step-by-step instructions. A financial services company could use whiteboard animation to break down a complex investment strategy.

Crafting Compelling Explainer Videos

. A high-quality explainer video requires attention to detail throughout the production process.

• Professional Production Values: Invest in professional voiceovers, sound design, and music that enhance the viewing experience. High-quality audio and visuals contribute to a sense of professionalism and credibility.
• Production Stages: Understand the different stages of Video Production – scripting, storyboarding, animation, and editing. Each stage plays a crucial role in creating a polished and engaging final product.
• Feedback and Iteration: Gather feedback from your target audience during the production process and be prepared to iterate based on their input. This ensures that the final video truly resonates with your intended viewers.

Crafting Compelling Storylines

. A strong storyline is the foundation of an engaging explainer video.

• The Hook: Grab viewers' attention from the first few seconds with a captivating hook. This could be a surprising statistic, a relatable question, a humorous scenario, or a bold statement that piques their curiosity.
• Problem-Solution Narrative: Introduce a problem that your target audience faces and then position your brand as the solution. For example, a new meal delivery service might highlight the problem of busy schedules and lack of time for cooking, then present their service as the convenient solution.
• Customer Journey: Take viewers on a journey by showcasing the experience of a satisfied customer. Highlight the positive transformation they've undergone as a result of using your product or service.

B2B Explainer Videos: The Power of Visual Storytelling

Explainer videos are particularly valuable in the B2B space, where clear and concise communication is essential.

• Simplifying Complex Offerings: B2B products and services can be complex. Explainer videos can break down technical information into easily digestible visuals and explanations. For example, a cybersecurity company could use an explainer video to demystify their security solutions for potential clients.
• Building Trust and Credibility: Showcase your expertise and thought leadership through a well-crafted video. This can help Build Trust and position your brand as a reliable partner.
• Lead Generation: Drive leads by incorporating a clear call to action in your video. Encourage viewers to download a white paper, request a demo, or contact your sales team.

Visual Identity: A Brand's Visual Story

. Maintain Brand Consistency and reinforce brand recognition by aligning your explainer video with your established visual identity.

• Color Palette: Use your brand's primary and secondary colors throughout the video. This creates a sense of visual harmony and reinforces brand recognition.
• Typography: Choose fonts that align with your brand's personality and messaging. For example, a tech startup might use a modern, sans-serif font, while a luxury brand might opt for a more elegant, serif font.
• Visual Style: Select an Animation Style that complements your brand's overall aesthetic. Consider whether your brand is playful, sophisticated, minimalist, or bold, and choose a style that reflects that personality.

Show, Don't Tell: Crafting Compelling Product Videos

• Feature Clarity: Explain key product features in a clear and concise manner, avoiding technical jargon. For example, instead of saying our camera has a 20MP sensor, explain that it captures stunningly detailed photos.
• Benefits Focus: Connect features to tangible benefits that resonate with your target audience. For example, explain how a noise-canceling headphone feature allows users to enjoy their music in peace, even in noisy environments.
• Real-World Use Cases: Show viewers how your product or service can be used in their everyday lives. This could involve demonstrations, customer testimonials, or scenarios that highlight its practicality.

Platform Power: Maximize Your Launch Video Reach

• Video Length: Tailor your video's length to the platform's typical attention span. For example, Instagram Stories favor shorter videos (under 30 seconds), while YouTube can accommodate longer-form content.
• Aspect Ratio: Use the appropriate aspect ratio for each platform. Square videos (1:1) work well on Instagram, while widescreen videos (16:9) are ideal for YouTube and Facebook.
• Platform-Specific CTAs: Customize your call to action based on the platform's capabilities. For example, on Instagram, you might encourage viewers to swipe up to visit your website, while on YouTube, you might direct them to the video description for links.

Case Study: Airbnb's "Live There" Campaign

Objective: Airbnb, a global online marketplace for lodging, wanted to launch its new Live There campaign, encouraging travelers to experience destinations like locals. The campaign aimed to highlight the unique experiences and authentic connections that Airbnb offers.

Target Audience: The campaign targeted millennial and Gen Z travelers who are seeking authentic travel experiences and are interested in connecting with local cultures.

Strategy: Airbnb created a series of short videos featuring real Airbnb hosts and guests sharing their stories and experiences. The videos showcased the diverse range of accommodations and activities available on Airbnb, emphasizing the platform's ability to connect travelers with local communities. The campaign also utilized user-generated content, encouraging users to share their own Airbnb Experiences using the hashtag #LiveThere.

Results: The Live There campaign was a success, generating significant engagement and positive sentiment across social media. The campaign hashtag #LiveThere trended on Twitter, and Airbnb saw a 20% increase in bookings during the campaign period.

Case Study: Glossier's "The Glossier Girls" Campaign

Objective: Glossier, a beauty brand known for its minimalist and approachable aesthetic, wanted to launch its new The Glossier Girls campaign, featuring real women who embody the brand's values. The campaign aimed to leverage Influencer Marketing to promote the brand's new products and build community.

Target Audience: The campaign targeted millennial and Gen Z women who are interested in natural beauty and authentic storytelling.

Strategy: Glossier partnered with a diverse group of influencers, including bloggers, YouTubers, and Instagram personalities, to promote its new products. The influencers shared their personal experiences with Glossier products, creating authentic and relatable content that resonated with their followers. The campaign also included a Glossier Girls website and social media channels, where users could connect with each other and share their own Glossier stories.

Results: The The Glossier Girls campaign was a success, generating significant buzz and positive sentiment across social media. The campaign hashtag #GlossierGirls trended on Twitter, and Glossier saw a 20% increase in website traffic and a 15% increase in sales during the campaign period.

Case Study: Airbnb's "Live There" Campaign

Objective: To promote Airbnb's unique travel experiences and encourage users to book stays in diverse locations.

Target Audience: Travel enthusiasts, adventure seekers, and those looking for authentic travel experiences.

Strategy: Airbnb launched a campaign featuring user-generated content, showcasing the diverse experiences offered through its platform. The campaign included a video compilation of user-submitted photos and videos, highlighting the unique aspects of staying in different locations. The video encouraged viewers to share their own Airbnb Experiences using a dedicated hashtag.

Results: The campaign was highly successful, generating significant engagement and user-generated content. The video received over 20 million views and sparked a surge in user-submitted content, showcasing the diverse experiences offered by Airbnb. The campaign also led to a 10% increase in bookings, demonstrating the effectiveness of leveraging user-generated content.

How brand launch explainer video examples are curated?

We dove deep into brand launch explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand launch explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining the clarity and persuasiveness of the brand's core value proposition.
7.Brand Differentiation Determining how effectively the video communicates the brand's unique selling points and distinguishes it from competitors.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand launch explainer video examples 2024, n=7300 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.