Ever wished your brand launch could transcend the digital din, leaving an indelible mark on your audience's minds? I am here today to show you how. In this article, what we'll uncover is the transformative power of explainer videos. We'll explore how these videos can elevate your brand launch from a fleeting moment to a resonant experience, forging connections that last. Our journey begins with compelling statistics that demonstrate the undeniable impact of explainer videos.
81% of video-viewing occasions get all or most of people's attention.
69% of B2B marketers plan to increase their investment in video marketing in 2024.
75% of marketers say social media marketing has increased traffic to their business.
These stats reveal a powerful trend: video is king, and it's here to stay. Brand Launch Explainer Videos, in particular, offer a unique opportunity to cut through the noise and resonate with your target audience. Today, we're diving into over 30 Powerful Brand Launch Explainer Video examples that instantly caught our eye and sparked our interest
If you're seeking inspiration for a Brand Launch Explainer Video, the NFC Forum's offering sets a high bar. It masterfully portrays the ease and ubiquity of NFC technology, showcasing its seamless integration into everyday life. The clever use of solid backgrounds emphasizes the clarity of the message, while quick cuts create a dynamic pace, showcasing how a simple tap can revolutionize everything from payments to healthcare.
The visual journey, blending real-world footage with subtle motion graphics, is a masterclass in effective storytelling. The NFC Forum's video demonstrates the power of visual communication in making complex concepts accessible and engaging, making it a benchmark for any brand launch.
What We Can Learn
Tell a story that connects with viewers emotionally, creating a memorable brand experience.
In the realm of data management, this Brand Launch Explainer Video for Dun & Bradstreet shines. We love how it elegantly illustrates the growing challenges businesses face with data overload and disparate sources. The video's use of 2D animation, incorporating simple shapes and illustrations, keeps the message clear and engaging, effortlessly guiding the viewer through the problem and solution.
Dun & Bradstreets value proposition takes center stage as it showcases a unified approach to master data management. The video promises structure, connectivity, coverage, and quality all essential elements for a coherent data strategy. The consistent branding, prominent logo, and clear call to action reinforce the message and encourage further exploration.
What We Can Learn
Storytelling through visuals creates a connection, leading to conversions.
The video masterfully blends vibrant 2D animation with compelling 3D elements, creating a visual journey that captures the essence of Deloitte's commitment to action. The opening shot of a lightbulb emerging from a paper-cut eye immediately grabs your attention and sets the tone for the video's message ideas are powerful, but without execution, they remain dormant. This is the foundation of the video, and it perfectly aligns with Deloitte's core principle of connecting ideas and actions.
The video effortlessly transitions from the metaphorical representation of ideas to a breathtaking scene of a cityscape lit by a lightbulb moon, evoking a sense of global reach and interconnectedness. This visual storytelling beautifully reinforces Deloitte's global network and its ability to bring fresh perspectives to every project. The video's powerful message is a reminder that action is the key to turning dreams into reality, and Deloitte is positioned to be the partner that helps organizations make those dreams a reality.
What We Can Learn
Blend 2D and 3D elements to captivate your audience and make your message memorable, boosting engagement.
I was immediately drawn in by the dramatic opening with the fiery Earth, highlighting the urgency of climate change. It's a powerful visual that sets the stage for the video's message and demands the viewer's attention. This opening, combined with the captivating 3D animations throughout the video, elevates it beyond a simple explainer. This Brand Launch Explainer Video transcends the technical aspects of the product by creating an emotional connection with viewers.
The video expertly blends impactful visuals with concise information, creating a comprehensive overview of the Atlas Copco Smart Integrated Assembly concept. Its a powerful example of using design to communicate complex ideas, and its effectiveness lies in the captivating story it weaves about the future of manufacturing and sustainability. It inspires viewers to envision a future where technological advancements lead to a more sustainable world.
What We Can Learn
Craft visually compelling stories that connect emotionally with your audience to inspire action.
The video starts with a visual representation of the brand's legacy, a long line of noodles stretching for miles, a powerful symbol of the time and dedication that goes into each dish. From the hand-drawn animations to the warm, welcoming voice-over, the videos style feels genuine and approachable. It paints a picture of a brand rooted in tradition, yet embracing a modern, approachable feel.
This is a strong example of a Brand Launch Explainer Video because it manages to convey the brand's core values without feeling overly promotional. It's a story about more than just noodles; it's a story about passion, dedication, and the joy of sharing a good meal with loved ones. The video's simplicity, its whimsical charm, and its strong focus on the human connection make it a truly inspirational piece.
What We Can Learn
Let your animation style reflect your brand's personality, for a memorable impact.
We love this brand launch video design for CRRCs Warehouse Tasking software because it tackles a complex issue warehouse efficiency in a concise and engaging way. The 2D animation, with its clear visuals and vibrant blue palette, communicates the software's benefits instantly.
From supply chain disruptions to dock lock, the video highlights common warehouse challenges and presents Warehouse Tasking as the data-driven solution. The use of machine learning algorithms and the resulting increase in pick rates are clearly explained, making it an inspiring example of an effective explainer video.
What We Can Learn
Clearly explain complex processes with simple visuals, boosting viewer understanding and product interest.
In a world teeming with advancements, Litum stands out as a remarkable brand explainer, demonstrating how innovation can truly transform industries. We love the videos innovative use of the 2004 timeline, intertwining pivotal historical events with the birth of Litum, captivating our attention from the first frame. This sets a playful yet powerful tone, highlighting the companys ambitious origins and vision.
The clever metaphor of a seedling blossoming into the Litum logo seamlessly introduces the companys mission and core values. By showcasing real-world applications across diverse sectors, Litum emphasizes its versatility and potential. This concise yet compelling brand explainer leaves a lasting impression, inspiring us to embrace innovation and shape the future of our businesses.
What We Can Learn
Weave a compelling narrative. viewers connect with stories, boosting engagement.
The opening visual of intertwined pinkies, a simple gesture, immediately resonates”a promise of something better. We love how WalkMe's brand launch video seamlessly connects technology's potential with human needs. The visuals, clean and vibrant, evoke a sense of modern sophistication, while the dynamic animation keeps us captivated.
This brand launch video isn't just about software; it's about empowering users. It addresses the universal struggle in the digital race and presents WalkMe as the solution. The pulsating globe, visually representing a world connected and benefiting from technology, resonates deeply. Its a powerful message, beautifully delivered.
What We Can Learn
Start with a powerful, simple visual that instantly connects with your audience's emotions.
We're captivated by the clear storytelling in this brand launch video example for VoltaChem. The way it effortlessly weaves together the challenges facing the chemical industry with VoltaChem's innovative solutions makes it a compelling watch. The visual journey seamlessly guides viewers through complex processes.
We all appreciate how the video showcases VoltaChem's collaborative approach through an intuitive network diagram. This effectively emphasizes the importance of partnerships in driving change. The upbeat music complements the optimistic tone, creating a feeling of excitement for the future of sustainable chemistry.
What We Can Learn
Visually demonstrate how your product simplifies complex processes, making it easy to understand.
In this captivating brand launch explainer video, Quantiphi masterfully communicates its core message: solving what matters. We love the way the video uses visually compelling animations to showcase the power of its AI-driven solutions across diverse industries, from healthcare and education to smart cities and retail. The rapid-fire showcase of applications keeps us engaged while providing a comprehensive overview of Quantiphi's services.
The minimalist aesthetic, punctuated by vibrant teal and blue accents, contributes to a sense of technological prowess. The call to action, Let us solve it together, perfectly encapsulates the collaborative spirit of Quantiphi. This video is a testament to the power of visual storytelling in a brand launch explainer video, leaving a lasting impression and inspiring us to explore the transformative potential of Quantiphi.
What We Can Learn
Showcase your solution's impact with diverse, engaging visuals to build excitement.
The visual metaphors used throughout this BDO brand video are remarkably powerful. We are captivated by the gymnast's precision, the golfer's drive, and the flock of birds soaring as one. These visuals, coupled with inspiring text overlays, communicate BDO's dedication to achieving the impossible. The close-up shots of human connection, a hand on a shoulder, or a shared gaze, add depth and warmth to the narrative.
This explainer video masterfully blends cinematic visuals with a dynamic pace, showcasing a company that values both innovation and human connection. The message resonates deeply: this is BDOs moment, and together, we can achieve the unthinkable. We all are part of something bigger.
What We Can Learn
Let your brand's personality shine through authentic visuals and storytelling.
12. Pinkerton Brand Launch Explainer Video Example
Pinkerton delivers crime data, granular details, and seasonal insights. The video is designed to demonstrate how Pinkerton is able to improve decision making for their clients by providing timely and accurate data.
Brand Launch Video Design - This video uses simple, dynamic graphics with bright colors, such as blue, to highlight the product and its capabilities. The clean and contemporary visual style ensures the video is engaging and informative, making it a great fit for a brand launch.
The visual design and messaging work in tandem, showcasing the data analysis process with a series of animated illustrations. The graphic design used in the video, with a simplistic but bold visual style, effectively conveys the value and accuracy of the product, thus driving the goal of the video to communicate to the viewers about the key benefits of using Pinkerton. The upbeat and informative tone ensures that the viewers understand the value of the product and its ability to provide meaningful insights.
The striking visual style of the World Microbe Forum launch video instantly captures our attention, setting the stage for a dynamic exploration of global scientific collaboration. We love the smooth transitions between scenes of scientists working across the world and the vibrant color palette that creates a sense of energy and excitement. The video powerfully conveys the forum's mission to break down barriers and connect researchers. Showcasing the benefits of the interactive platform through concise messaging and engaging animations, the World Microbe Forum launch video effectively encourages participation and the sharing of scientific discoveries.
What We Can Learn
Concise messaging and engaging animations will drive participation.
We love how this brand launch explainer video encapsulates Siemens Advantas forward-thinking vision. The quick cuts, bold typography, and dynamic transitions create an energetic pace that immediately grabs attention and keeps viewers engaged. The mix of black-and-white footage and vibrant color accents adds a stylish, contemporary touch.
In less than a minute, we see a compelling visual narrative unfold. From leaders and innovators to future tech like autonomous vehicles, the video inspires a sense of progress and possibility. The clear call to action encourages viewers to explore siemens-advanta.com and discover the unique solutions they offer. This video is a prime example of how to create a powerful brand message without being overly promotional.
What We Can Learn
Showcase your product's impact through compelling visuals, not just words.
ENEL Green Power created an explainer video for brand launch, designed to educate viewers about Renewable Energy Certificates, or RECs. The video effectively shows how companies and consumers can offset their emissions with RECs.
Video Design - The video uses a modern graphic design style, featuring bright colors, minimalist shapes, and 3D elements. This makes the video engaging and visually appealing. Clean lines and simplistic shapes communicate the clean energy theme.
The video's visual style effectively conveys the objective of teaching viewers about RECs. The use of 3D graphics and animated lines to illustrate the flow of energy from renewable energy sources to consumers clearly shows how RECs work. The upbeat and informative tone of the video encourages viewers to learn more about the benefits of using RECs.
Acuity is about helping organizations thrive in a world of change. The video is designed to highlight the critical need for transformation in the current business landscape.
Video Design - The video utilizes a minimalist design style with a vibrant color palette of orange, teal, and blue. Clean lines and simple icons are symbolic of a streamlined approach to business solutions. These features, coupled with animated elements and geometric shapes, create a visually engaging and modern Brand Launch Video Animation.
The video style visually emphasizes that the company can help organizations navigate disruption and achieve future readiness. Bright colors and dynamic animation convey a sense of energy and progress, while the minimalist design communicates a clear and impactful message about the company's ability to help businesses succeed. The overall tone of the video is forward-thinking and optimistic, aligning with the company's goal of empowering organizations to achieve more.
Horne is building a Wise Firm, a culture that is both who they are and who they aspire to be. This video is designed to explain the concept of the Wise Firm and how it is built.
Video Design - The video utilizes a simple and clean design style, with a focus on graphics and text. The use of paper cutouts for the houses and the bold text for Wise Man and Foolish Man is a visually appealing way to present the parable. The color palette is simple and consistent, with a blue, grey, and white color scheme. This design style contributes to a well-structured Brand Launch Explainer Video.
The simple visual style, coupled with the powerful messaging of the parable, effectively communicates the idea of the Wise Firm. The storms that are shown in the video serve as a metaphor for the challenges that businesses face, and the Wise Man's house on the rock represents the strength and stability of a company that is built on strong values and a wise foundation. The video's overall tone is positive and hopeful, encouraging viewers to build their own Wise Firms, which is the call to action.
The Noonday Collection video is designed to promote the brand's mission of creating a flourishing world for women artisans. It highlights the opportunity to join Noonday as an Ambassador and build a flexible business while earning a personal commission and free products.
Video Design - The Noonday Collection video utilizes an animated graphic design, showcasing simple images of women and a circular sphere representing the earth. This design style, combined with a soft color palette, creates a calming and welcoming visual experience. The minimalistic animation focuses on the core message of the video, creating a “Brand Launch Explainer Video†that is both impactful and easy to digest.
The minimalist aesthetic of the video reflects the brand's focus on empowering women and creating a positive impact. The color palette and animation style create a sense of warmth and optimism, mirroring the positive message of the video. The use of a single female figure representing the Noonday Ambassador emphasizes the brand's commitment to women's empowerment. The video's overall tone is aspirational and encouraging, inviting viewers to join the Noonday community and become part of their mission to build a flourishing world.
Kubota is an innovator, supporting life in food, water and the environment. The video outlines their long-term vision, GMB2030, which details their roles and guidelines for group-wide efforts.
Brand Launch Video Design - This video uses animated graphics and text to present information in an engaging way. The style is clean and modern, with a focus on clear, concise information. It features a simple, minimalist approach to design using white backgrounds and teal accents. Gray circles, lines, and a timeline animation are used.
The video effectively communicates the objective of GMB2030, which is to become a Global Major Brand that makes the greatest contribution to society. The tone of the video is professional and reassuring, instilling confidence in their commitment to sustainability and social responsibility.
Digital Marketing Institute is a global standard in digital marketing certification. The video is designed to show how the company can help educational institutions to navigate the changing landscape of digital education.
Video Design - The video uses a minimalist design style with simple graphics and clean animations. A green ball rolling through a maze of white lines creates a sense of movement and visual interest, while the bright colors of the social media icons provide a sense of energy and vibrancy. This style makes the video a great Brand Launch Video Design. The use of simple imagery allows the viewer to focus on the message being conveyed.
The video's clean and engaging style helps to communicate the company's objective of providing a solution to the challenges faced by educational institutions. The video's tone is positive and encouraging, highlighting the benefits of partnering with the company. The visual design effectively drives the viewer to learn more about the company's solutions and explore the available resources, creating an overall positive impression about the company.
CSL develops innovative biotherapies that help people with life-threatening medical conditions. This video is designed to communicate the company's mission and highlight its role in improving lives.
Video Design - This Brand Launch Explainer Video utilizes a minimalist style, featuring clean graphics and a clear color palette. The visual design focuses on simple elements, such as timelines, icons, and text animations. A clean white background, simple typography, and muted color palette highlight the vital information.
The visual style of the video effectively communicates its objective, which is to present CSL as a global leader in biotherapeutics. The animation and overall tone convey a message of innovation and hope. The video showcases CSL's commitment to saving lives and enhancing the quality of life for people facing serious medical conditions, highlighting its impact on a global scale.
FSGImpact is a company that focuses on Collective Impact, a collaborative approach to social change. This video is designed to explain how collective impact works and its effectiveness in tackling complex problems.
Video Design - This video uses a simple but effective animation style, and a combination of graphic elements, colors and icons. This style gives the video a clean and contemporary look, making it a good Brand Launch Explainer Video for a company focused on social impact. The use of bold orange and red colors signifies the importance and urgency of the challenges. The video seamlessly transitions from abstract representations to simple icons and images, making it visually engaging and easy to follow.
The video uses a clear and concise narrative to explain collective impact. The visual style uses simple illustrations and graphics that make the concept easy to understand, even for viewers unfamiliar with the topic. The video focuses on the idea of collaboration and how collective impact can address complex problems that individual organizations cannot solve on their own. This message is communicated through a series of simple and relatable visuals, establishing a positive and impactful tone. The overall visual style drives the video's objective, which is to raise awareness of collective impact and its benefits in achieving social change.
Sanofi is a pharmaceutical company that specializes in rare diseases. This video is designed to raise awareness about the impact of rare diseases on patients and society.
Video Design - The video uses a simple and clean style, with bright, bold colors and minimal text. The use of simple graphics, such as a calendar and a doctor's office, effectively communicates the narrative. The overall aesthetic is playful yet informative, making this a great Brand Launch Explainer Video.
The video design effectively communicates the objective of the video. The video tone is optimistic and hopeful, highlighting the importance of early diagnosis and treatment. The animation is simple and easy to follow, making the video engaging and accessible to a wide audience. The video design is also aesthetically pleasing and reflects Sanofi's commitment to innovation and patient care.
CEVA is designed to help businesses with their eCommerce and omnichannel needs. This video is designed to introduce the company to a new audience.
Video Design - This video is a great example of a Brand Launch Explainer Video. The style uses flat graphic style, with a minimalist design. This approach focuses on clean lines and simple shapes, which emphasizes the company's focus on efficiency and modern solutions. The color scheme is a muted palette, with muted blue and green used throughout, which creates a professional and trustworthy feeling. The video is dynamic and visually engaging, utilizing simple animations to illustrate its key features, which is a common approach in explainer videos.
The simplicity of the graphics and animation reinforces CEVA's brand messaging and helps create a positive association with the company. The video effectively conveys the value proposition of CEVA, highlighting how they provide a solution for businesses in the eCommerce and omnichannel world. The overall tone of the video is upbeat and confident, which further emphasizes CEVA's ability to provide reliable and innovative solutions.
This video design is a powerful tool for communicating the value of technology solutions in healthcare. It uses a minimalist style, with simple illustrations, clean lines, and bold colors to create a sense of optimism and progress. The use of connecting lines and a central cross emphasizes the interconnectedness of the system, highlighting the company's commitment to a connected, secure, sustainable, and equitable future for healthcare.
Brand Launch Video Design - The video design is a great example of how to use animation to communicate a company's vision. The animated design is engaging and optimistic, portraying a brighter future for healthcare. The video effectively illustrates the benefits of the company's technology, particularly in driving positive change in healthcare.
The video design is a powerful tool for communicating the company's vision for the future of healthcare. The minimalist style, clean lines, and bold colors create a sense of optimism and progress. The use of connecting lines and a central cross emphasizes the interconnectedness of the system, highlighting the company's commitment to a connected, secure, sustainable, and equitable future for healthcare.
GE is a world energy leader offering solutions and services across the energy value chain. This video is designed to highlight the company's role in building towards a decarbonized energy future.
Brand Launch Video Design - The video uses dynamic animations and graphics to create a compelling narrative. The visuals focus on the company's commitment to zero emissions and showcase a variety of sustainable energy solutions.
The video uses bright colors and vibrant illustrations to create a positive and optimistic tone. The animation style is engaging and visually appealing, which helps to keep viewers interested and reinforces the company's focus on innovation and progress. The graphics are used to illustrate key concepts and demonstrate the company's capabilities in the energy sector, driving a key message for viewers: The company's solutions are vital in achieving zero emissions.
Alation is a data catalog platform that helps businesses understand and use their data. This video celebrates the company's 10th anniversary and proclaims it as the GOAT of data catalogs.
Video Design - The video uses a sports-themed design, showcasing silhouettes of famous athletes like Michael Jordan, Lionel Messi, and Serena Williams in action. The bold, orange letters GOAT highlight the theme of greatness and achievement. This style utilizes minimalist silhouettes and dynamic text animation, making it a Brand Launch Video Design video. It successfully captures the spirit of achievement and leadership that the company wants to convey.
The video effectively communicates the company's claim to be the GOAT by using a visually captivating and relatable approach. It utilizes the familiar and universally understood language of sports to highlight its accomplishments and achievements. The bold orange text and minimalist silhouette graphics create a visually engaging and memorable experience. The tone of the video is celebratory, confident, and celebratory, emphasizing the company's position as a leader in the data catalog industry.
Process Street is workflow automation software that helps organizations manage their processes. The video showcases how the platform simplifies complex workflows, automating tasks, assigning them to the right people, and helping everyone work together more efficiently.
Brand Launch Video Design - The video uses a clean, modern design style, with bright colors and simple graphics. It starts with a close-up of a woman working on a computer, transitioning to a more abstract visualization of workflows, showing how tasks are connected. The video uses a variety of visuals, such as checklists, graphs, and maps, to illustrate how the software works.
The visuals are simple but effective, communicating the key benefits of the software in a clear and engaging way. The use of bright colors and simple graphics makes the video visually appealing, and the clear and concise animation style helps to illustrate the key features of the software. The video tone is upbeat and positive, which makes the product look approachable and easy to use. The video uses a conversational and friendly tone, speaking directly to the viewer and highlighting the benefits of using the product. Overall, the video is well-designed and effectively communicates the key benefits of the software.
Printify helps businesses sell skincare, supplements, and coffee by allowing them to brand and sell the products. This video is designed to showcase the new product lines coming to Printify.
Brand Launch Video Design - The video is visually engaging with simple animated graphics. The animated graphics in the video have a modern style, highlighting product images. The video uses a clean and minimal design, which makes it a good Brand Launch Campaign Video. The video also features a clear and concise call to action.
The video's visual style communicates the company's ability to simplify the process for businesses to start selling these product lines. The video features a positive and aspirational tone. The overall look of the video is minimal and clean, making it easy for the viewers to focus on the product line and the brand. The video uses contrasting colors and text animations to add visual interest. It features products with different branding and design to showcase customization features.
MEDHOST is a healthcare software solution that supports healthcare professionals. The video is designed to highlight the role of healthcare professionals as heroes and how MEDHOST supports them.
Video Design - The video uses a cartoon style animation with simple graphics. This creates a fun and approachable tone, making it suitable for Brand Launch Video Design. Bold colors, such as blue and red, make the video eye-catching and memorable. The animation has a playful and slightly humorous feel.
The video uses simple visuals to depict complex concepts, such as the challenges of running a hospital. The animated representation of hospital staff saving lives connects the visual design to the video's goal. The overall tone of the video is positive and reassuring. It portrays the message that MEDHOST is a reliable partner for healthcare professionals who are dedicated to saving lives.
FAQ
How can a brand launch explainer video help me achieve my specific marketing objectives?
Explainer videos clarify your value proposition, build brand awareness, and drive conversions by engaging your target audience.
What are the key elements that make a brand launch explainer video effective and engaging for my target audience?
Effective explainer videos combine:
* A clear, concise message
* Strong visuals and engaging storytelling
* A compelling call to action, tailored to the target audience
What animation style best suits my brand's personality and the message I want to convey?
The optimal animation style depends on brand personality and message. Options range from minimalist to highly stylized.
What is a realistic budget for creating a brand launch explainer video that meets my quality expectations?
Budget considerations vary based on complexity and length. A 60-second video can range from $1,000 to $6,000.
How can I effectively collaborate with a video production team to ensure my vision is realized?
Effective collaboration involves dedicated platforms, regular communication, and clear feedback loops throughout the project.
What is the typical timeframe for producing a brand launch explainer video, from concept to completion?
Typical production time is 3-8 weeks, depending on scope. Expedited delivery is possible with adjusted planning.
How can I ensure the script for my explainer video resonates with my target audience and clearly communicates my product's value proposition?
A resonant script clearly communicates the product's value proposition and connects with the target audience's needs and aspirations.
How can I leverage existing brand assets, such as logos, color palettes, and fonts, in the video creation process?
Leverage existing brand assets (logos, colors, fonts) to maintain brand consistency and reinforce visual identity.
What are the most effective ways to incorporate storytelling and emotional connection into my explainer video?
Storytelling and emotional connection create a more impactful and memorable viewer experience.
How can I use visuals and animation to showcase my product's features and benefits in a compelling and memorable way?
Visuals and animation should dynamically showcase product features and benefits, creating a persuasive narrative.
What are the best practices for selecting voiceover talent and music that align with my brand's identity and target audience?
Voiceover talent and music should align with brand identity and target audience demographics.
How can I optimize my brand launch explainer video for different platforms and devices, ensuring a seamless viewing experience?
Optimization for different platforms and devices ensures a seamless viewing experience across all channels.
What are some common pitfalls to avoid during the pre-production and production phases of creating an explainer video?
Common pitfalls include unclear objectives, poor communication, and uncontrolled scope creep.
How can I use a brand launch explainer video to drive traffic to my website or landing page and generate leads?
Drive traffic and generate leads by incorporating clear calls to action and optimizing the video for search engines.
What are some innovative and creative approaches to brand launch explainer videos that can help my product stand out in a crowded market?
Innovative approaches, like interactive elements and unique visual styles, can help a product stand out in a competitive market.
How to plan and optimize Brand Launch Explainer Videos?
Content is King: "Content marketing is not about the stuff you make, but about the stories you tell." - Robert Rose. Advids understands the power of narrative. For a sustainable fashion brand, we developed a launch explainer video showcasing their ethical sourcing and production process. This transparent storytelling resonated with environmentally conscious consumers, driving pre-orders and building brand loyalty.
Clarity Over Cleverness: "When your website is clear, your visitors understand what you do, how you do it, and who you do it for." - Oli Gardner. Advids prioritizes clarity in communication. For a healthcare tech client, we created a brand launch explainer video simplifying complex medical procedures into easily understandable visuals and language. This resulted in increased patient inquiries and appointment bookings.
Actionable: Simplify complex information into digestible visuals and concise language.
Problem-Focused Creativity: "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." - William Bernbach. Advids embraces creative problem-solving. For a food delivery service, we designed a launch explainer video showcasing the convenience and speed of their platform, directly addressing the pain points of busy individuals. This led to a significant increase in app downloads and orders.
Actionable: Address target audience pain points with creative solutions and compelling visuals.
User-Centric Design: "Focus on the user, and all else will follow." - John Zeratsky. Advids champions user-centricity. For a new mobile banking app, we conducted user research to understand their needs and preferences. This informed the design of the brand launch explainer video, resulting in higher user engagement and app adoption rates.
Actionable: Understand target audience needs and preferences through thorough user research.
Social Transmission: "Contagious content is inherently shareable." - Jonah Berger. Advids leverages the power of shareability. For a gaming company launching a new title, we created a humorous and engaging brand launch explainer video that went viral, generating significant buzz and pre-orders.
Actionable: Design content encouraging social sharing and organic reach amplification.
Why Advids for Brand Launch Explainer Video?
At Advids, we create high-quality, original Brand Launch Explainer Videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animated launch.
A Collaborative Partnership Built on Trust and Communication:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is brought to life and your brand message resonates with your target audience. Strategic Communication: Open communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Launch Explainer Videos. Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our dedication to excellence, creativity, and client satisfaction.
Expertise and Experience You Can Rely On:
12+ Years of Proven Success: With over 3400 successful projects, we have a deep understanding of what makes a Brand Launch Explainer Video truly effective. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to tell their stories. 275+ Successful Brand Launch Explainer Videos: We've helped numerous businesses launch with impactful animated videos, driving engagement and achieving their marketing goals.
Crafting Your Unique Animated Launch Story:
Customized Brand Launch Explainer Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other Brand Launch Explainer Video formats. Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Brand Launch Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.
Ready to unlock the potential of Brand Launch Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Brand Launch Explainer Video?
A brand launch explainer video is a short, engaging video that introduces a new product, service, or brand to a target audience. It aims to capture attention, generate excitement, and effectively communicate the brand's value proposition. These videos are often used to simplify complex concepts, making it easier for viewers to understand the benefits of the product or service.
Brand launch explainer videos are versatile and can be used in a variety of marketing contexts. They can be shared on social media, embedded on websites, used in email campaigns, or even presented at conferences and events. By using a compelling narrative, engaging visuals, and a clear call to action, these videos can effectively drive brand awareness, generate leads, and ultimately boost sales.
What do top Brand Launch Explainer Videos have in common?
Here are some key video marketing strategies to consider:
Compelling Story: A captivating narrative that draws viewers in and keeps them engaged.
Visual Appeal: Visually stunning elements that enhance the brand's message.
Clear CTA: A clear and concise call to action that guides viewers towards the desired action.
Animated Style: Animated visuals that simplify complex concepts or products.
Motion Graphics: Visually stunning graphics that showcase brand identity.
Whiteboard Animation: Explaining data, processes, or step-by-step instructions.
Customer Journey: Showcasing the experience of a satisfied customer.
Problem-Solution: Introducing a problem and positioning the brand as the solution.
Pain Point Focus: Addressing customer challenges and showcasing solutions.
Testimonial Integration: Building trust and credibility through customer testimonials.
Real-World Use Cases: Demonstrating how the product or service can be used in everyday life.
Brand Consistency: Aligning the video with the brand's visual identity.
What makes Brand Launch Explainer Video effective?
A captivating brand launch explainer video is a powerful tool for communicating a brand's value proposition and driving engagement. The effectiveness of these videos is driven by a combination of factors, including compelling storytelling, engaging visuals, and a clear call to action.
A well-structured brand launch explainer video is designed to capture attention, convey key information, and motivate viewers to take action. The process involves carefully crafting a narrative that resonates with the target audience, using visuals that enhance the brand's message, and incorporating a clear call to action that guides viewers towards the desired outcome.
Methods for creating effective brand launch explainer videos involve understanding the target audience, identifying their pain points, and showcasing how the brand's product or service can provide a solution. By incorporating customer testimonials, real-world use cases, and a consistent brand identity, these videos can build trust, credibility, and ultimately drive conversions.
How long should your Brand Launch Explainer Video be?
A well-crafted brand launch explainer video is a powerful tool for communicating a brand's value proposition and driving engagement. The ideal length of these videos depends on several factors, including the complexity of the product or service, the target audience, and the marketing channel.
Methods for Determining the Ideal Length
Methods for determining the ideal length of a brand launch explainer video involve considering the attention span of the target audience, the amount of information that needs to be conveyed, and the desired call to action. A shorter video might be more effective for social media platforms, while a longer video might be better suited for a website or email campaign.
Pre-Production Considerations
What is the primary goal of the video?
Who is the target audience for the video?
What are the key messages that need to be conveyed?
What is the desired call to action?
What is the budget for the video?
What is the timeline for the video?
What are the available resources for the video?
How to create Brand Launch Explainer Videos?
A well-structured brand launch explainer video is a powerful tool for communicating a brand's value proposition and driving engagement. The creation of these videos involves a multi-step process, from planning and scripting to production and distribution.
Methods for Creating Effective Brand Launch Explainer Videos
Methods for creating effective brand launch explainer videos involve understanding the target audience, identifying their pain points, and showcasing how the brand's product or service can provide a solution. By incorporating customer testimonials, real-world use cases, and a consistent brand identity, these videos can build trust, credibility, and ultimately drive conversions.
Pre-Production
Define target audience
Develop a clear message
Create a storyboard
Choose animation style
Secure voiceover talent
Gather necessary assets
Production
Scripting and storyboarding
Animation and visual design
Voiceover recording
Music and sound design
Editing and post-production
Unlocking Your Audience's Desire
A successful brand launch explainer video hinges on understanding your audience and crafting a message that resonates deeply with them.
Target Audience Deep Dive: Go beyond basic demographics. Research their psychographics – their values, interests, and lifestyles. Analyze their online behavior – where they spend their time, what content they engage with, and their preferred communication styles.
Buyer Personas: Create detailed Buyer Personas that represent your ideal customers. These personas will help you tailor the video's narrative, tone, and visuals to appeal directly to your target audience.
Messaging Clarity: Distill your brand's essence into a clear and concise message. Define your core values, unique selling proposition (USP), and the key takeaway you want viewers to remember.
Boost Engagement with Explainer Videos
. An explainer video can be a powerful tool for driving engagement and conversions by captivating viewers and motivating them to take action.
Storytelling that Sticks: Craft a compelling narrative that resonates with your target audience. Consider using humor, emotional storytelling, or a relatable protagonist to draw viewers in and keep them engaged.
Visual Appeal:Invest in High-Quality Visuals that enhance your brand's message. Eye-catching animation, vibrant colors, and thoughtful character design can make your video more memorable and shareable.
Clear Call to Action: Guide viewers towards the desired action with a clear and concise call to action (CTA). Whether it's visiting your website, signing up for a newsletter, or making a purchase, make the next step obvious and easy to follow.
Unlocking Video Power: Choosing the Right Style
Different explainer video styles cater to different needs and objectives. Choosing the right format is crucial for maximizing impact.
Animated Explainer Videos: Ideal for simplifying complex concepts or products. For example, a SaaS company could use animation to visually demonstrate how their software solves a specific business problem.
Motion Graphics Videos: Perfect for showcasing brand identity and creating a visually stunning experience. A new fashion brand might use motion graphics to highlight their unique style and aesthetic.
Whiteboard Animation Videos: Excellent for explaining data, processes, or step-by-step instructions. A financial services company could use whiteboard animation to break down a complex investment strategy.
Crafting Compelling Explainer Videos
. A high-quality explainer video requires attention to detail throughout the production process.
Professional Production Values: Invest in professional voiceovers, sound design, and music that enhance the viewing experience. High-quality audio and visuals contribute to a sense of professionalism and credibility.
Production Stages: Understand the different stages of Video Production – scripting, storyboarding, animation, and editing. Each stage plays a crucial role in creating a polished and engaging final product.
Feedback and Iteration: Gather feedback from your target audience during the production process and be prepared to iterate based on their input. This ensures that the final video truly resonates with your intended viewers.
Crafting Compelling Storylines
. A strong storyline is the foundation of an engaging explainer video.
The Hook: Grab viewers' attention from the first few seconds with a captivating hook. This could be a surprising statistic, a relatable question, a humorous scenario, or a bold statement that piques their curiosity.
Problem-Solution Narrative: Introduce a problem that your target audience faces and then position your brand as the solution. For example, a new meal delivery service might highlight the problem of busy schedules and lack of time for cooking, then present their service as the convenient solution.
Customer Journey: Take viewers on a journey by showcasing the experience of a satisfied customer. Highlight the positive transformation they've undergone as a result of using your product or service.
B2B Explainer Videos: The Power of Visual Storytelling
Explainer videos are particularly valuable in the B2B space, where clear and concise communication is essential.
Simplifying Complex Offerings: B2B products and services can be complex. Explainer videos can break down technical information into easily digestible visuals and explanations. For example, a cybersecurity company could use an explainer video to demystify their security solutions for potential clients.
Building Trust and Credibility: Showcase your expertise and thought leadership through a well-crafted video. This can help Build Trust and position your brand as a reliable partner.
Lead Generation: Drive leads by incorporating a clear call to action in your video. Encourage viewers to download a white paper, request a demo, or contact your sales team.
Visual Identity: A Brand's Visual Story
. Maintain Brand Consistency and reinforce brand recognition by aligning your explainer video with your established visual identity.
Color Palette: Use your brand's primary and secondary colors throughout the video. This creates a sense of visual harmony and reinforces brand recognition.
Typography: Choose fonts that align with your brand's personality and messaging. For example, a tech startup might use a modern, sans-serif font, while a luxury brand might opt for a more elegant, serif font.
Visual Style: Select an Animation Style that complements your brand's overall aesthetic. Consider whether your brand is playful, sophisticated, minimalist, or bold, and choose a style that reflects that personality.
Feature Clarity: Explain key product features in a clear and concise manner, avoiding technical jargon. For example, instead of saying our camera has a 20MP sensor, explain that it captures stunningly detailed photos.
Benefits Focus: Connect features to tangible benefits that resonate with your target audience. For example, explain how a noise-canceling headphone feature allows users to enjoy their music in peace, even in noisy environments.
Real-World Use Cases: Show viewers how your product or service can be used in their everyday lives. This could involve demonstrations, customer testimonials, or scenarios that highlight its practicality.
Platform Power: Maximize Your Launch Video Reach
Video Length: Tailor your video's length to the platform's typical attention span. For example, Instagram Stories favor shorter videos (under 30 seconds), while YouTube can accommodate longer-form content.
Aspect Ratio: Use the appropriate aspect ratio for each platform. Square videos (1:1) work well on Instagram, while widescreen videos (16:9) are ideal for YouTube and Facebook.
Platform-Specific CTAs: Customize your call to action based on the platform's capabilities. For example, on Instagram, you might encourage viewers to swipe up to visit your website, while on YouTube, you might direct them to the video description for links.
Case Study: Airbnb's "Live There" Campaign
Objective: Airbnb, a global online marketplace for lodging, wanted to launch its new Live There campaign, encouraging travelers to experience destinations like locals. The campaign aimed to highlight the unique experiences and authentic connections that Airbnb offers.
Target Audience: The campaign targeted millennial and Gen Z travelers who are seeking authentic travel experiences and are interested in connecting with local cultures.
Strategy: Airbnb created a series of short videos featuring real Airbnb hosts and guests sharing their stories and experiences. The videos showcased the diverse range of accommodations and activities available on Airbnb, emphasizing the platform's ability to connect travelers with local communities. The campaign also utilized user-generated content, encouraging users to share their own Airbnb Experiences using the hashtag LiveThere.
Results: The Live There campaign was a success, generating significant engagement and positive sentiment across social media. The campaign hashtag LiveThere trended on Twitter, and Airbnb saw a 20% increase in bookings during the campaign period.
Case Study: Glossier's "The Glossier Girls" Campaign
Objective: Glossier, a beauty brand known for its minimalist and approachable aesthetic, wanted to launch its new The Glossier Girls campaign, featuring real women who embody the brand's values. The campaign aimed to leverage Influencer Marketing to promote the brand's new products and build community.
Target Audience: The campaign targeted millennial and Gen Z women who are interested in natural beauty and authentic storytelling.
Strategy: Glossier partnered with a diverse group of influencers, including bloggers, YouTubers, and Instagram personalities, to promote its new products. The influencers shared their personal experiences with Glossier products, creating authentic and relatable content that resonated with their followers. The campaign also included a Glossier Girls website and social media channels, where users could connect with each other and share their own Glossier stories.
Results: The The Glossier Girls campaign was a success, generating significant buzz and positive sentiment across social media. The campaign hashtag GlossierGirls trended on Twitter, and Glossier saw a 20% increase in website traffic and a 15% increase in sales during the campaign period.
Case Study: Airbnb's "Live There" Campaign
Objective: To promote Airbnb's unique travel experiences and encourage users to book stays in diverse locations.
Target Audience: Travel enthusiasts, adventure seekers, and those looking for authentic travel experiences.
Strategy: Airbnb launched a campaign featuring user-generated content, showcasing the diverse experiences offered through its platform. The campaign included a video compilation of user-submitted photos and videos, highlighting the unique aspects of staying in different locations. The video encouraged viewers to share their own Airbnb Experiences using a dedicated hashtag.
Results: The campaign was highly successful, generating significant engagement and user-generated content. The video received over 20 million views and sparked a surge in user-submitted content, showcasing the diverse experiences offered by Airbnb. The campaign also led to a 10% increase in bookings, demonstrating the effectiveness of leveraging user-generated content.
How brand launch explainer video examples are curated?
We dove deep into brand launch explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic brand launch explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining the clarity and persuasiveness of the brand's core value proposition. 7.Brand Differentiation Determining how effectively the video communicates the brand's unique selling points and distinguishes it from competitors. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, brand launch explainer video examples 2024, n=7300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
