30 Engaging Brand Launch Explainer Video Examples To Amplify Your Message

1. EagleView

Visualize properties vividly from your desk. EagleView's Connect Explorer unites diverse Pictometry imagery, including angled oblique and straight down ortho views, on one accessible web platform. This empowers seamless remote exploration and streamlines tasks, extending your analytical reach without complex installation.

The application allows precise virtual measurement of dimensions, slope, or area directly from views, integrating map data for deeper context. This capability cuts costly field trips and enhances efficiency, demonstrating a powerful value proposition video for professionals needing detailed remote assessment.

2. SIG New product video

Connecting the physical product to a dynamic digital realm dramatically redefines packaging possibilities. SIG introduces the smart Connected Pack platform, designed specifically to meet evolving demands for transparency, quality, and trust from consumers globally. It addresses a fundamental need for richer information and engaging experiences directly from the carton itself.

Showcasing a leap forward, this new product video illustrates how digital technology, centered around unique QR codes, ensures complete connectivity throughout the entire value chain. The packaging transforms into an interactive tool, unlocking layers of data for producers to gain improved quality control and traceability.

Simultaneously, this innovation delivers compelling digital engagement and allows the package to tell its story with detailed product insights directly to the consumer's device. This solution provides significant added value for every customer, bridging the physical and digital for trust and connection.

3. Heap Startup explainer video

Lost at sea in the digital age, businesses often find themselves adrift in fragmented data, unable to navigate the complexity. Teams grapple with partial information, left blind to critical user insights, hindering progress and leaving potential opportunities undiscovered.

This startup explainer video powerfully positions Heap as the necessary beacon, cutting through the fog of data chaos. It offers true illumination to transform challenges into opportunities, providing the clarity on user behavior needed to connect digital users seamlessly with their digital builders.

By delivering this full spectrum of digital insights, the platform empowers teams not just to see the path forward but to actively build a better digital world, turning uncertainty into confident, informed action that inspires future innovation.

4. TEMASEK Company launch explainer video

Setting a path for enduring prosperity unfolds through a distinct investment lens. This company launch explainer video explores Temasek's philosophy, looking beyond immediate market fluctuations and focusing intently on fundamental strength.

Unlike strategies chasing market swings, the animation compellingly depicts a layered analysis of a company's foundational elements?its governance, business model, and management team. This isn't just due diligence; it's building resilience, like constructing a skyscraper on solid ground, simplifying complex analysis.

This disciplined method rigorously considers potential risks and minimum required returns, justifying each investment decision. The result is a portfolio designed for stable, sustainable returns, embodying the mission so every generation prospers, and showcasing how effective visuals convey complex financial stewardship, inspiring clarity.

5. Victoria + Albert Baths Product demo video

Evoking a sense of timeless comfort, this product demo video delves into the Barcelona collection. It masterfully reinterprets iconic form, presenting a modern classic refined for contemporary living spaces. The bathtub's elegant silhouette instantly captures attention, suggesting a serene focal point for sophisticated interiors.

The video moves beyond visual appeal to reveal a meticulous design ethos. Through clear diagrams, it shows how ergonomics were precisely tuned for unparalleled relaxation, specifically supporting the back and neck. Highlighting the integrated void demonstrates a smart, practical feature designed for ease of installation.

Underscoring quality, the durable QUARRYCAST material and modular sizing options showcase the collection's versatility for luxury projects of any scale. This blend of beautiful presentation and insightful detail makes it an inspiring example of effective product communication.

6. RisingLMS Brand launch video

Amidst technology's accelerating evolution, this Brand launch video introduces RisingLMS as a visionary partner. They guide businesses through tomorrow's challenges with e-learning development, cutting-edge marketing, and custom web solutions shown visually. The character Jane represents the audience navigating this dynamic landscape.

Its more than just providing services; they actively help shape the future. This visual story is a compelling example, demonstrating how to link grand vision to tangible support. It empowers audiences to envision transformation, showing how partnership allows them to thrive in the digital age.

7. ICT Introducing a company video

Envisioning a future of secure, simplified spaces becomes tangible. Introducing a company video, this presentation unveils the Protege 5" Touchscreen, showcasing its refined form in classic black and bright white with adaptable dark and light themes offering aesthetic flexibility and clear visual communication.

The intuitive touch interface fluidly manages security, access, and building automation, demonstrating its power across integrated systems. The video's clarity in showing different modes and orientations, alongside multi-language support, illustrates a user-friendly experience designed for seamless blend and unparalleled ease, inspiring others on effective product narrative through compelling visual storytelling.

8. Bandwidth Business launch video

Possibility is presented as an open invitation through captivating imagery and stirring text. This immediate aspirational appeal draws the viewer into a journey of discovery, highlighting the potential to venture into uncharted territory and unlock new insights previously unseen. It positions the brand as a partner in pursuing the extraordinary.

Exploring diverse facets of human endeavor, the video powerfully illustrates transformation and pushing limits. Bandwidth, as a business launch video, connects this journey of personal and client growth to the pursuit of smarter work and bigger dreams. It suggests a trajectory shift enabled through collaborative partnership.

The emphasis on a culture that is curious, collaborative, and kind grounds this vision in shared human values. This foundation is portrayed as essential for achieving the unthinkable together. Its an insightful showcase of how shared purpose and support drive collective innovation and success.

9. Greenlux Feature release video

Charting a new course in lighting solutions, this feature release video unveils how the combined strengths of Greenlux and Valoya illuminate diverse spaces. Seamlessly transitioning from offices to horticultural settings, it powerfully demonstrates their expanded reach and unique expertise developed over years.

The merger creates a more robust force, leveraging specialized knowledge to accelerate product innovation and enhance customer service. Their unified approach promises high-quality, energy-efficient, and sustainable options, meeting needs across both general and growth lighting markets with improved reliability.

10. Back Market Brand story video

Ignoring the usual tech launch spectacle, a bold campaign emerged, teasing a sustainable phone marked by an ambiguous 'R'. This brilliant misdirection mimicked industry hype, sparking global curiosity and challenging perceptions of innovation, amplified by staged leaks and influencer reactions.

More than just a marketing stunt, this potent brand story video powerfully revealed the truth: the "new" device was a refurbished iPhone from Back Market. The "R" became a symbol of rebellion against e-waste, showcasing drastic reductions in raw materials, pollution, and carbon footprint compared to manufacturing new.

The impactful pivot inspires viewers to rethink tech consumption, demonstrating that the most sustainable phone is one given a second life.

11. Brex Narrative structure launch video

Navigating the fragmentation of modern business finance can be overwhelming. The clean visual design reinforces the promise of clarity. This narrative structure launch video introduces the Brex business account, presenting a compelling vision for a unified financial command center that actively integrates banking and operations.

Beyond basic transactions, the platform becomes essential infrastructure for modern businesses. It enables future strategic scaling by simplifying bill pay, global payments, and user permissions. Enhanced cash protection through integrated treasury empowers confident, streamlined operations.

12. Baillie Gifford Launch marketing video

Beyond typical corporate portrayals, Baillie Gifford's approach captivates. This launch marketing video uses interpretive animation to explore curiosity, patience, and bravery, painting a vibrant picture of a culture dedicated to future thinking and growth, avoiding typical clichés.

Abstract shapes and dynamic movement translate these core values into a compelling invitation. Patience unfolds as a journey, bravery as diverse forms interacting fearlessly, making the company's distinct culture tangible for individuals seeking meaningful development.

This creative visualization inspires anyone crafting video content by demonstrating how abstract concepts can resonate powerfully. Innovative design elevates the brand message beyond simple description, leaving a memorable and inspiring impression on the viewer.

13. PREDATAR Introduce new service video

Conquering the complexity of your data ecosystem feels achievable with this compelling introduce new service video. It masterfully visualizes the shift from tangled challenges to streamlined control, showing how the Predatar platform simplifies managing your IBM Spectrum Protect investment. We gain immediate insight into getting the best out of your valuable data assets, providing peace of mind.

There's a sense of relief seeing the total visibility offered through clear insights and analytics, knowing potential issues can be proactively addressed before impacting your business. The platform's powerful simplicity, reflected in its clean geometric visual style, demonstrates automated monitoring and workflow management that frees teams for strategic focus, ensuring you are future ready for tomorrow's challenges.

14. Loop Industries Healthcare innovation explainer

Ushering in a sustainable plastic revolution, Loop Industries offers a compelling counterpoint to the traditional linear economy's reliance on fossil fuels. The video vividly portrays the urgent problem of waste plastic overwhelming landfills and oceans, setting a powerful emotional stage by showing the environmental crisis.

Their groundbreaking chemical recycling technology breaks down waste PET and polyester to pure molecules, creating virgin-quality resin from 100% recycled content using low energy. This circular process delivers impressive environmental benefits, significantly reducing global warming and smog. A vital healthcare innovation explainer for a cleaner future, it inspires action towards a healthier planet.

15. Radius Cryptocurrency project explainer

Fueling the future of business mobility, this video captures the energy and scope of modern operations. It presents Radius's wide-ranging suite, effectively serving as a cryptocurrency project explainer for real-world transportation and connectivity challenges by simplifying complex systems. Businesses of all sizes globally are shown empowered and seamlessly connected through their platform.

The video showcases tangible benefits, from simplifying fuel and EV charging payments to data-driven insurance enhancing safety. Driving the electric revolution and providing essential communication like mobile and broadband, Radius emerges as a vital partner helping businesses adapt and take advantage of tomorrow's opportunities with innovation.

16. 6sense Company culture video

Navigating the complexities of buyer behavior often leaves sales and marketing teams grappling with missed opportunities. 6sense cuts through the ambiguity, uniquely revealing genuine intent and illuminating the most promising accounts actively seeking solutions across the digital landscape.

Leveraging advanced AI and a proprietary intent network, the platform delivers precise, integrated insights into which accounts are ready to buy and exactly where they are in their journey. This empowers teams to orchestrate timely, hyper-targeted engagement, transforming data into predictable revenue growth and providing a model for clear, audience-focused messages like a company culture video.

17. Daikin Heat Pumps Product launch video

Stepping into the future of comfortable, sustainable living, this product launch video compellingly presents the next evolution in heating technology. It charts a clear history of pushing industry boundaries, building decades of expertise culminating in their most advanced offering yet, demonstrating a powerful trajectory of innovation.

The unveiling reveals the Altherma 4, highlighting its intelligent design that seamlessly fits modern homes and operates with striking quietness. Its performance is positioned to outperform expectations, while ease of use and installation make it a truly effortless choice for homeowners seeking both comfort and efficiency.

Crucially, the video champions a resourceful approach, emphasizing planetary well-being through a commitment to the entire product lifecycle. This focus on reducing, repairing, reusing, and recycling offers feel good technology, creating warmth for your home without warming the planet.

18. Printify Mobile app launch video

Offering direct access to powerful new lines covering Skincare, Supplements, and Coffee, Printify presents entrepreneurs a pathway into three multi-billion dollar global markets. This unveils immense opportunity, signaling a bold step for those ready to build their brand.

The visual storytelling, reminiscent of a compelling mobile app launch video, simplifies the entire journey: select, personalize, and sell. Printify expertly handles the production and shipping, ensuring sellers effortlessly keep all the generated profit. Over ten million sellers already trust this platform.

This presentation serves as a clear, inspiring example for anyone looking to scale their ecommerce presence by venturing into lucrative new categories with streamlined support.

19. Venmonitor Investor pitch explainer

Navigating the complexities of vendor risk is simplified through Point-in-Time's clear approach. Functioning as a sharp investor pitch explainer, the video highlights how organizations swiftly obtain a comprehensive risk profile on demand. This unique model centralizes crucial external data without needing separate, ongoing subscriptions for each source.

The truly powerful element is the visual dashboard, dynamically rating vendors across vital domains like cybersecurity and financial health. This allows teams to instantly pinpoint potential issues, significantly streamlining pre-contract screening. It offers a robust framework for evaluating and comparing suppliers, empowering faster, more confident strategic decisions. This video is a strong example of making detailed risk analysis accessible and inspiring.

20. Samsung Short explainer video

Charting the path to hyper-connected possibilities, this short explainer video unveils Samsung Networks' ambitious vision for next-generation networks. Through dynamic visuals that powerfully symbolize the evolution and flow of data, it sets the stage for seamlessly integrating virtualized solutions into tomorrow's customer environments, establishing their infrastructure as fundamental to the future.

More than technical specs, the piece strategically leverages global deployments to underscore proven leadership and tangible impact. Showcasing diverse applications from enterprise automation to public safety, it illustrates how these flexible, agile networks enhance lives and enable sophisticated AI-integrated functions for optimized performance, unlocking potential across industries.

21. Bitpanda Product launch explainer video

Charting the course for the next digital frontier feels less daunting when presented with clarity. This product launch explainer video positions Bitpanda at the forefront of the Web3 revolution, building excitement by framing it as the natural successor to the internet's evolution.

It translates potentially complex ideas like digital wallets and token ecosystems into accessible visuals and simple German terms, truly emphasizing ease, intuitive design, and universal accessibility. This compelling vision offers a tangible path to financial freedom, portraying Bitpanda as the indispensable partner for anyone embracing the future of finance onchain.

22. OnePlus Sales enablement video

Entering a landscape of dark textures and vibrant light, this video guides the viewer through an abstract, high-tech domain. Flowing blue energy crackles across evolving forms, suggesting the powerful core technology within. It builds a sense of futuristic exploration before revealing the product.

Emerging amidst these digitally rendered, bloom-like structures is the sleek OnePlus device, its distinct camera module highlighted. This is a powerful example of a sales enablement video, conceptually selling the phone by placing it at the center of this innovative visual ecosystem. The imagery implies the device enables this technological blossoming.

The meticulous focus on physical design paired with abstract representation effectively conveys a premium product steeped in forward-thinking creativity. It inspires thinking beyond mere specifications to the potential a device holds.

23. Optious Go-to-market video

Bursting onto the screen with chaotic energy and vibrant color, Optious presents itself as a force of creative disruption. The blend of slick motion graphics, abstract visuals, and bold typography doesn't just show; it *evokes* a commitment to making extraordinary things happen. This piece serves as an exceptional go-to-market video, immediately conveying a unique, dynamic identity that grabs attention.

Moving past static representations, the video positions Optious where ideas truly propel motion. It inspires by demonstrating the impact of thinking outside the box, using surreal elements and relentless energy to showcase the potential for unforgettable visual communication. For anyone seeking to push creative boundaries, this is a powerful example of impactful video design.

24. Samsung Electronics Simplifying abstract concepts video

Unseen threads weave through our modern routines, powering moments we take for granted. This insightful video from Samsung Electronics peels back the layers, positioning semiconductors not just as tech components but as foundational pillars, challenging viewers to rethink what's truly essential in life.

A journey through one character's mundane morning reveals these hidden enablers everywhere. From the precise timing of a smartphone alarm to the seamless transit entry, the animation vividly illustrates their pervasive nature. It's a powerful simplifying abstract concepts video, bringing the abstract into tangible focus.

This engaging narrative makes the invisible infrastructure visible, underscoring its critical importance. It serves as a compelling lesson for creators on how dynamic storytelling can illuminate complex subjects and inspire fresh perspectives.

25. Laava Animated explainer video

Where fakes undermine faith, restoring consumer confidence is paramount. Laava offers a unique solution, tackling the pervasive challenge of global counterfeiting with groundbreaking technology. It introduces a new standard for product authenticity in the marketplace.

The core innovation lies in Laava Smart Fingerprints, an intricate, living pattern unique to each item. Scanable by consumers, it provides undeniable proof of authenticity. This verifiable certainty also weaves a compelling narrative of origin and care, linking buyers directly to the brand's heart. This animated explainer video brilliantly communicates how this innovative system fosters transparency and cultivates deep brand loyalty worldwide.

26. nVent Explaining innovation video

Within the infrastructure powering modern grids lies unseen complexity; this video brilliantly pulls back the curtain on the Solar AC Combiner. Using stunning 3D animation, it demystifies the critical internal engineering, highlighting how integrated nVent components prove superior quality and thoughtful design.

The clear visualization of ERIFLEX busbars, ERICO protection, and other elements reveals tangible benefits for project reliability and efficiency. Acting as a powerful explaining innovation video, this approach teaches that showing the technical substance is compelling communication for technical audiences.

27. Brightcove Onboarding new customers video

Breaking through the digital noise to genuinely connect with audiences demands a powerful video strategy. This video compellingly shows how Brightcove acts as the essential streaming-focused partner, enabling organizations to capture attention and grow viewers. What stands out is the platform's comprehensive approach.

From initial creation and seamless delivery to driving engagement and unlocking new revenue streams, Brightcove handles everything in between. Whether reaching global customers, communicating with employees, or developing an effective onboarding new customers video, the platform provides the necessary tools. It showcases a solution for diverse communication needs and strategic business growth.

Choosing Brightcove means partnering with the most trusted streaming technology company, empowering you to leverage video's full potential and watch what happens when you stream full stream ahead.

28. FORTER Software product launch

Merchants today face the penalty of losing valuable customers to false declines, a frequent and frustrating outcome of fragmented traditional checks. This video powerfully illustrates that disconnected tools offer no full picture, highlighting the real cost to business growth and shopper loyalty.

Into this challenge steps Forter. Their unified identity-based platform, a compelling software product launch, centralizes vast global data with advanced analytics. This enables instant, accurate trust decisions at every touchpoint, empowering businesses to approve more shoppers and confidently embrace new revenue streams like BOPIS or 1-Click Checkout without risk.

29. ONTARIOS Product launch explainer

Emerging from fluid abstract motion, the ONTARIOS video vividly animates into their core emblem. This dynamic visual evolution reflects the energetic world of SEO and immediately establishes a modern brand identity, suggesting adaptability and forwarding momentum for clients online journey.

The distinct logo with its pin and road element compellingly portrays charting clients successful digital paths. This concise product launch explainer, coupled with the clear tagline #1 SEO SERVICE AGENCY IN CANADA, effectively communicates the brand's value, evoking a sense of progress and expert guidance delivered swiftly.

30. ANZ Partnership announcement video

Simplifying a significant life event like a home loan is the core promise vividly brought to life through clean, effective animation. It powerfully conveys how dedicated expertise with ANZ is readily available, portraying the mobile lenders not merely as providers but as essential partners navigating the process alongside you, wherever life takes you.

The videos visual rhythm, connecting specialists to locations from screens to sofas, serves as a partnership announcement video highlighting a service designed around client convenience. This clear demonstration of accessible, on-demand support simplifies a complex journey, offering a compelling model for others aiming to communicate expert help seamlessly meeting individual needs.

Measuring Success and ROI in Brand Launch Videos

After the creative energy poured into a Brand Launch Explainer Video, the focus shifts to understanding its real-world impact. Teams invest significant resources, creative effort into crafting these visual narratives intended to introduce offerings, forge connections. Simply releasing them onto platforms overlooks a critical phase. Effective marketing demands rigorous measurement, insightful analysis. Quantifying video performance provides tangible evidence of its success, invaluable data informing future strategic decisions. Data transforms creative intuition into actionable insights.

Tracking video metrics offers a transparent window into audience behavior patterns. These numbers reveal whether the video successfully captures attention, sustains viewer interest, ultimately prompts desired actions. Core engagement metrics include the raw count of viewers pressing play, the proportion of the video watched. Analyzing Audience retention graphs precisely pinpoints segments where viewers disengage, providing critical feedback on content pacing, narrative flow, visual appeal. These metrics reflect how effectively the video taps into human perception, leveraging visuals and narrative flow. Tracking explicit viewer interactions is equally vital.

Why Advids for Brand Launch Explainer Video?

At Advids, we create high-quality, original Brand Launch Explainer Videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animated launch.

A Collaborative Partnership Built on Trust and Communication:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is brought to life and your brand message resonates with your target audience.
Strategic Communication: Open communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Launch Explainer Videos.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our dedication to excellence, creativity, and client satisfaction.

Expertise and Experience You Can Rely On:

12+ Years of Proven Success: With over 3400 successful projects, we have a deep understanding of what makes a Brand Launch Explainer Video truly effective.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to tell their stories.
275+ Successful Brand Launch Explainer Videos: We've helped numerous businesses launch with impactful animated videos, driving engagement and achieving their marketing goals.


Crafting Your Unique Animated Launch Story:

Customized Brand Launch Explainer Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other Brand Launch Explainer Video formats.
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Brand Launch Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.


Ready to unlock the potential of Brand Launch Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Launch Explainer Video?

A brand launch explainer video is a short, engaging video that introduces a new product, service, or brand to a target audience. It aims to capture attention, generate excitement, and effectively communicate the brand's value proposition. These videos are often used to simplify complex concepts, making it easier for viewers to understand the benefits of the product or service.

Brand launch explainer videos are versatile and can be used in a variety of marketing contexts. They can be shared on social media, embedded on websites, used in email campaigns, or even presented at conferences and events. By using a compelling narrative, engaging visuals, and a clear call to action, these videos can effectively drive brand awareness, generate leads, and ultimately boost sales.

What do top Brand Launch Explainer Videos have in common?

Mastering these elements ensures your brand launch explainer video resonates deeply and drives results.

Clear Brand messaging - Use powerful words that resonate with your target audience. Focus on emotional connection.

• Defined Target Audience - Create buyer personas to tailor messaging effectively. Understand their motivations.
• Engaging Narrative - Use a three-act structure to build suspense and resolution. Focus on emotional impact.
• Problem/Solution Fit - Highlight the problem's severity before presenting the solution. Show, don't just tell.
• Unique Value Proposition - Use data and testimonials to support your claims. Quantify the benefits.
• Consistent branding - Use a consistent color palette, typography, and imagery. Maintain brand voice.
• strong call to action - Use action verbs and create a sense of urgency. Make it easy to follow.
• Product/Service Demo - Use screen recordings or animations to showcase functionality. Highlight key features.
• Benefit-Oriented Focus - Focus on how the product improves the viewer's life. Use persuasive language.
• Visual storytelling - Use compelling visuals and music to enhance the narrative. Evoke emotions.

What makes Brand Launch Explainer Video effective?

A brand launch explainer videos effectiveness is rooted in a meticulously crafted narrative, moving beyond simple storytelling to a structured flow with a clear beginning, middle, and end, that resonates with a specific target audience. Extensive audience research must be the foundation of every creative decision, ensuring hyper-relevance to the intended viewers.

The video must directly address the target audiences core frustrations, demonstrating how the brands offering provides a definitive solution. Genuine customer testimonials, showcasing quantifiable results, are crucial for building trust and credibility.

Integrating brand assets and visuals that amplify the narrative, not just decorate it, is paramount. The choice of animation style?2D, 3D, motion graphics?must be a strategic choice aligned with the brands personality and target audience preferences, enhancing engagement and memorability. Maintaining visual and messaging consistency with the overall brand strategy is non-negotiable.

A direct call to action that motivates immediate engagement is essential. By directly driving measurable conversions and brand awareness, the video achieves its primary goal.

How long should your Brand Launch Explainer Video be?

Optimize brand launch explainer video length for maximum impact by aligning video style, content, and target audience engagement.

Pre-production Considerations for Determining Video Length:

• What's the core brand message?
• Who is the ideal customer?
• How many key features matter?
• What's the animation style?
• Which platform will host it?
• Does the video need a call to action?
• What's the marketing goal?

Brand launch explainer video length guide

How to create Brand Launch Explainer Videos?

Crafting compelling brand launch explainer videos requires a strategic approach. Mastering each phase, from meticulous pre-production planning to polished post-production, is crucial for creating a video that resonates with your target audience and drives results.

• Messaging Clarity - A clear, concise message immediately establishes value and avoids confusing the viewer.
• Storyboard Creation - A well-defined storyboard prevents costly revisions and ensures a consistent brand narrative.
• Animation Style Selection - The right style enhances brand identity and creates an emotional connection with the viewer.
• voiceover Casting - A professional voiceover adds credibility and elevates the overall production quality.
• Asset Gathering - Thorough asset preparation avoids delays and ensures a smooth, efficient production workflow.
• Script Finalization - A polished script ensures a compelling narrative that keeps viewers engaged.
• Visual Design - High-quality visuals are crucial for capturing attention and conveying the brand's message effectively.
• Voice Recording - Professional voice recording ensures clarity and enhances the overall viewing experience.
• Sound Design - Strategic sound design complements the visuals and enhances the emotional impact of the video.
• Final Editing - Careful editing ensures a polished, professional final product that leaves a lasting impression.

The Importance of a Strong Brand Story

Beyond the technicalities, lies the heart of truly impactful explainer videos: the brand story. We've covered the nuts and bolts, now let's talk about the soul. A compelling narrative elevates your video from a simple product demo to a memorable brand experience. Think about it – you remember stories, not specs.

A strong brand story doesn't just inform; it connects. It transforms product features into relatable experiences, forging a bond with your audience. Consider product launch video examples that resonate because they tap into shared values and aspirations. This emotional connection is key to capturing attention and fostering loyalty. Corporate video examples often demonstrate this by showcasing company culture and values, differentiating themselves in a crowded market.

• Emotional resonance: Connect with your audience on a human level. Think Pixar: simple stories, profound impact. This is crucial for brand launch animation examples, where visuals and narrative intertwine for lasting impressions.
• Brand differentiation: A unique story sets you apart. New product video launches become more relatable when they share the brand's journey, struggles, and triumphs.
• Trust building: Authenticity breeds trust. Show, don't just tell. Demonstrate your product's value through compelling visuals and narrative, justifying the price point and driving conversions.
• Call to action motivation: Inspire viewers to take action. A clear call to action, combined with a compelling story, can significantly boost sales and leads.

A well-crafted brand story isn't just a marketing tactic; it's the foundation of lasting customer relationships. It's the reason people remember your brand long after the video ends.

Collaboration with Video Production Teams

Creating a successful brand launch explainer video is a team effort. Let's explore how to make the most of your collaboration with a video production team. Think of it as a partnership where open communication and shared vision are key. Remember that startup launch video or a new brand video requires a collaborative approach.

Working with a production team isn't just about handing off a brief; it's about building a relationship. Just as a well-crafted storyboard guides the animation process, a strong partnership guides the entire project. Sharing explainer video examples for brand launch or corporate explainer video examples can be incredibly helpful in conveying your vision.

• Open Communication: Regular check-ins and clear feedback channels are essential. Think brainstorming sessions, not just status updates.
• Shared Vision: Ensure the team understands your brand's story. This shared understanding ensures your video reflects your brand's personality.
• Creative Collaboration: Encourage the team's creative input. Their expertise can bring fresh perspectives and innovative ideas to your project.
• Defined Roles and Responsibilities: Clearly define roles and responsibilities from the outset. This ensures a smooth and efficient workflow.

By fostering a collaborative environment, you empower your production team to create a video that truly captures your brand's essence. This collaborative approach transforms the video creation process from a transaction into a shared journey, resulting in a final product that resonates deeply with your audience.

Animation Styles for Brand Explainer Videos

Having discussed optimal video lengths, let's explore the exciting world of animation styles. Choosing the right style is like casting the perfect actor for your brand's story – it brings personality and impact to your message. Remember, a compelling narrative elevates your video from a simple product demo to a memorable brand experience.

Animation isn't just about moving pictures; it's about evoking emotions, building connections, and driving action. Think Pixar: simple stories, profound impact. This is crucial for brand launch animation examples, where visuals and narrative intertwine for lasting impressions. A unique story sets you apart. New product video launches become more relatable when they share the brand's journey, struggles, and triumphs.

Consider these popular animation styles:

• 2D Animation: Versatile and cost-effective, 2D animation is ideal for diverse brand messages. For instance, brand launch video examples showcasing software often utilize 2D animation to demonstrate user interfaces effectively.
• 3D Animation: Add depth and realism to your business launch video with 3D animation. Brand launch video case studies reveal that 3D animation can significantly boost engagement for product demos.
• Whiteboard Animation: Explain complex ideas simply with whiteboard animation, perfect for educational content in a Brand Introduction Video.
• Motion Graphics: Create dynamic and engaging videos with motion graphics. Consider a Business Launch Video using whiteboard animation to explain your company's unique value proposition in a simple and engaging way.

By understanding the nuances of each style, you can choose the perfect fit for your brand's personality and message, creating a video that resonates deeply with your audience.

The Role of Motion Graphics in Brand Videos

Beyond static images lies the dynamic world of motion graphics. We dive into how these vibrant visuals elevate brand videos, transforming simple explanations into captivating stories. Think about it – a product demo becomes a mini-movie, a company launch transforms into a visual celebration. Motion graphics aren't just about aesthetics; they're about amplifying your message, making it memorable and shareable. They're the secret ingredient that turns viewers into customers.

Motion graphics inject energy and personality into your brand's story. They simplify complex ideas, making them instantly accessible. Imagine explaining a software's intricate features through engaging animations, or showcasing a service's benefits with dynamic visuals. That's the power of motion graphics – transforming information into entertainment.

Remember those service launch video examples that captivated you? Chances are, they leveraged motion graphics to bring their message to life. From explainer videos breaking down complex concepts to Company launch videos announcing a new era, motion graphics are the driving force behind engaging visual storytelling. They're the reason why some of the best brand launch explainer videos stick with us long after we've watched them.

• Motion graphics enhance storytelling by transforming static elements into dynamic narratives. They make information digestible and entertaining, keeping viewers hooked.
• They build brand identity by creating a unique visual style that reflects your brand's personality. Think consistent color palettes, typography, and animation styles that reinforce your message.
• Motion graphics simplify complex ideas, making them accessible to a wider audience. They break down information into bite-sized visuals, perfect for explaining intricate products or services.
• They drive conversions by creating memorable visuals that stick with viewers. A strong call to action, combined with compelling motion graphics, can significantly boost sales and leads.

Motion graphics aren't just a trend; they're a powerful tool for connecting with your audience on a deeper level. They're the key to creating Marketing Video Examples that inspire, inform, and ultimately, convert.

How brand launch explainer video examples are curated?

We dove deep into brand launch explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand launch explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining the clarity and persuasiveness of the brand's core value proposition.
7.Brand Differentiation Determining how effectively the video communicates the brand's unique selling points and distinguishes it from competitors.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand launch explainer video examples 2024, n=7300 videos within duration <3 mintues, across industries.