Brand Reveal Video Examples: 15 Tech and B2B Reveals

Sarvam's rebrand film runs 45 seconds. It's built from 3D abstract fluid shapes, cultural motifs and clean UI elements, with music instead of a voiceover.

What works here:

• Shape comes before words. Fluid 3D forms set the new look before the text cards arrive.
• Cultural motifs share the frame with clean UI elements. The identity and the product show up together.
• The montage speeds up near the end, so the last text cards pass quickly. Give each card enough time to be read.

The move: Put your new look and your product in the same frame. If a viewer can't tell what you sell by the last second, add one interface shot.

Windsurf's “A New Wave.” is a 47-second motion design piece. Abstract waves and clean logo transitions carry it, with music and no voiceover.

What works here:

• The name is the picture. A brand called Windsurf, a film called “A New Wave.” and waves on screen.
• Logo transitions do the explaining. The mark changes on screen instead of in a press release.
• It ends on the brand logo card and holds there. The last thing in memory is the mark.

The move: Find the one image your name already suggests, and animate it. If your title, your visual and your mark point at different pictures, cut until they match.

dbt Labs' film is titled “dbt: The world runs on data.” It's a kinetic typography and motion branding piece, set to music.

What works here:

• Type does the talking. Words move on screen instead of a narrator reading them.
• The claim is about the buyer's world, not the logo. “The world runs on data” puts data work at the center.
• Transitions split the film into product chapters. The brand and the product arrive together.

The move: Write your reveal as one sentence about your buyer's world, then let the type move. If the line needs a narrator to land, rewrite the line.

Papertrail sells digital safety inspection software. Its video starts in a paperwork nightmare and ends on a platform built for compliance.

What works here:

• The risk lands first: shredded documents and a looming court order. Only then does Papertrail appear.
• UI animation runs across mobile, tablet and laptop: inspection schedules, history at a glance and quick reports.
• A world map, barcode and RFID tagging, and reminders close the case for staff accountability.

The move: Pick the one record your buyer dreads losing. Show it lost, then show your brand keeping it.

Braze published this video to show how it works with mParticle. Clean 2D animation turns scattered customer data into one profile.

What works here:

• Scattered data points across devices open the video. The silo problem is clear before either product appears.
• mParticle becomes the hub: iOS, Android and Unity apps, devices like Roku, Xbox and Apple TV, and the web through one JavaScript SDK.
• It ends on a tailored message, the unified data turned into one personal send.

The move: If your reveal is a partnership, show the data moving from one product to the other. If viewers can't point at the handoff, it's still just two logos.

ArganoInterRel presents a strategic assessment for finance and EPM teams. Isometric 3D animation and narration turn messy finance processes into a roadmap.

What works here:

• Fragmented financial data and manual processes come first. Then the diagnostic phase starts.
• The answer is a plan, not a product: a multi-year roadmap with short, medium and long-term recommendations.
• Two plain questions frame the work. What's working today, and what should the future state look like?

The move: If you sell a service, reveal the deliverable. Show the roadmap your client walks away with.

“Meet the new Softr” reintroduces the brand in 76 seconds. UI interactions, chat bubbles and moving type show messy data turning into working tools.

What works here:

• The title does the reveal. “Meet the new Softr” tells existing users the product changed before a single screen.
• Messy data comes first. Then it becomes tools on screen.
• Chat bubbles and kinetic type replace a voiceover. The film runs on music alone.

The move: If your product changed under the same name, put “new” in the title and show the before state first. Existing users need to see what moved.

Graphcore's video reveals the Bow IPU, which it calls the world's first 3D wafer-on-wafer processor. CGI moves from the chip's layers out to the data center.

What works here:

• A disassembly animation opens the chip. You see wafer-on-wafer layers that no camera could film.
• Then scale. Particle effects and data center shots carry the claims of a “giant leap in performance” and “improved power efficiency.”
• An electronic soundtrack, color shifts and short on-screen text set the tone for an AI hardware brand.

The move: Show the part of your product no photo can show. If a competitor's product could stand in your shot, move the camera closer.

Seagate's 34-second reveal of the FireCuda 520 PCIe Gen4 SSD fits speed, endurance and a brand mascot into one short film.

What works here:

• A ghosting effect strips the drive down, and data flows through it like liquid fire.
• Endurance gets numbers on screen: 1.8 million hours MTBF and 3600 terabytes written.
• The FireCuda dragon closes it, with the tagline “Accelerate. Dominate. Endure.”

The move: Put your two key spec numbers on screen as text. Then end on one mark buyers will remember.

Dover Fueling Solutions reveals the DFS Anthem UX platform as a new way to fuel. CGI and interface shots lead with a 27-inch touchscreen.

What works here:

• CGI takes the dispenser apart around the 27-inch touchscreen, the one part every driver touches.
• DX Promote adds weather, traffic and multimedia, with stereo speakers built in.
• Small details carry the design: a multi-language selector and a dark mode for night.

The move: Open up your hardware around the one part the end user touches. That's the part your buyer has to sell to them.

Qashier reveals the QashierXS, a portable point-of-sale device, in a 48-second Thai-language video. POS, payment, inventory and cash management fit in one small unit.

What works here:

• Live-action close-ups show the light build and the built-in thermal printer.
• The “Treats” loyalty program gets its own scene: points, repeat visits and new customers.
• Quick cuts show QR code payments, with on-screen type naming each task.

The move: If your product got smaller, film it in a hand. Size is a claim viewers should check with their own eyes.

AVEVA traces the history of industrial engineering, then places AVEVA Process Simulation at the end of it. Isometric 3D animation carries the whole film.

What works here:

• A chronological story moves from older engineering methods to today's cloud-enabled tools.
• Steady-state, fluid flow and dynamic modeling come together in one simulation environment, framed as a digital twin of the plant.
• Owner-operators and EPC firms are named as the teams who work from it, from design to operation.

The move: Draw the timeline of how your buyer's job got done before you. Put your brand at the last point on it.

Maersk's Flex Hub video reveals a service, not a logo. Minimal line art on a white canvas draws a supply chain that can change course.

What works here:

• Trans-shipment hubs become decoupling points on the map. Delivery dates and final destinations can change while cargo waits.
• Shorter lead times from hub to market, plus online visibility through dashboards, put the buyer in control.
• On-screen text repeats the narration. Nothing else competes for attention.

The move: If your reveal is a service, draw the network. Put your brand at the point where plans can change.

Rx EDGE reveals its “Solutions at the Shelf” channel to pharma brands. 2D animation follows a patient into the pharmacy, where health choices get made.

What works here:

• Rx EDGE says its dispensers sit in 30,000 pharmacies nationwide. The map comes before the pitch.
• One patient picks up a booklet, learns about their condition and talks to their doctor. That's the path a pharma brand buys into.
• It closes on its own numbers: an average script lift of 12.5% and an $8.12 ROI, for over 150 pharmaceutical brands.

The move: Show your buyer's customer walking the path, then mark the spot where your brand meets them. Close on your own result, labeled as yours.

SIMA, an agricultural trade show running since 1922, uses this video to restate its ambition. 2D animation maps where farming is going and where SIMA fits.

What works here:

• “Since 1922” sets the history. Then 5 key markers and 5 pressing challenges map the farming world.
• Line-art icons and synced text keep each marker readable.
• A rocket launch and a maze stand for progress and obstacles. SIMA places itself as the hub for AgTech, education and new talent.

The move: Count the shifts in your market on screen, then show the one role your brand plays in them. It's close to a company history video, but the timeline belongs to the market.