30 Brand Value Video Examples To Elevate Your Brand Perception

Imagine crafting a marketing masterpiece, only to hear crickets. Frustrating, right? Today's consumer is bombarded with noise, making it harder than ever to stand out. But don't throw in the towel just yet. A picture is worth a thousand words, and a video? A million. Brand value videos are the key to unlocking genuine connections, speaking directly to your audience's heart. They resonate, they inspire, they convert. Just how impactful are these videos? The numbers speak for themselves.

• 96% of people turn to videos to learn more about a product or service.
• On Facebook alone, users watch 6 billion minutes of video every single day.
• Video Content on Instagram Receives 49% Higher Engagement Rates.

These stats reveal a powerful truth: video is no longer a trend, it's the language of modern marketing. Brand value videos, in particular, offer a unique opportunity to forge deeper connections and boost engagement. Let's dive in and explore 30 Inspiring Brand Value Video examples to unlock actionable insights and elevate your video marketing game.

1. PerkinElmer Visual Brand Legacy Video

PerkinElmer's Brand Value Video is a testament to their enduring legacy of scientific advancement. Spanning over 85 years, the video artfully showcases their commitment to pushing the boundaries of scientific understanding, using historical footage interspersed with modern lab settings. It’s a powerful narrative of constant evolution and relentless pursuit of knowledge.

This video's magic lies in its balanced blend of heritage and future vision. By weaving together compelling visuals of scientists, innovative technologies, and everyday people, PerkinElmer establishes their dedication to a better world. For the Better isn't just a tagline; it's a promise palpable in every frame, inspiring viewers to believe in the transformative power of science.

2. Justice Brand Essence Video - Build awareness authentically

If you seek a Brand Value Video example showcasing impactful storytelling, look no further than JusticeInfo.net. This video masterfully employs 2D animation to convey a critical message: the importance of information for reconciliation. Instead of showing real-life conflict scenarios, the video utilizes symbolic imagery—a tug-of-war, falling figures, blooming flowers—to make the abstract concept of reconciliation easily digestible.

What sets this example apart is its powerful minimalism. The black and white palette, accented with symbolic yellow and gold, evokes a sense of gravity, while the smooth transitions and ambient music maintain an engaging flow. The video closes with a clear call to action, prompting viewers to support JusticeInfo.net financially and share their stories.

3. VoltaChem Minimal Brand Value Video

The chemical industry faces a critical challenge: reducing its carbon footprint. VoltaChem, with its Power-2-Chemicals program, presents a compelling solution in this Brand Value Video. Through captivating visuals, the video showcases innovative electrochemical processes for producing essential chemicals, from high-performance plastics to pharmaceuticals.

This video is a masterclass in communicating complex scientific concepts with clarity and visual appeal. It effectively demonstrates VoltaChem's commitment to sustainable innovation, offering a glimpse into a future where the chemical industry works in harmony with the environment.

4. Excella Animated Brand Value Video - Showcase brand evolution subtly

In a world of constant technological advancements, businesses face the challenge of staying ahead. Excella's Brand Value Video brilliantly captures this with its dynamic visuals, highlighting the overwhelming possibilities while emphasizing the need for a guiding hand. The pinball analogy perfectly showcases how Excella helps navigate complexities, transforming bold ideas into elegant solutions.

This captivating animation is more than a Brand Value Video; it's a testament to the power of thoughtful design. Excella’s piece masterfully uses a vibrant color palette, isometric perspective, and upbeat music to engage viewers. By focusing on the core message of Solve and Evolve, the video leaves a lasting impression, inspiring businesses to embrace the future with confidence alongside Excella.

5. Comarch 3D Brand Value Video

COMARCH's Brand Value Video resonates with its target audience through visually rich storytelling. The captivating animation style employs deep blues and purples, accentuated with neon glows, creating a futuristic and engaging aesthetic. The narrative efficiently communicates the growing demand for sustainable energy in the telecom sector.

COMARCH highlights its innovative AI-driven solution through symbolic visuals, like a radiant globe and a rotating cube representing the technology itself. The 3D network visualizations showcase the system's power to optimize energy efficiency, creating a memorable and compelling video.

6. EQT Visual Brand Value Video

EQT is a global private equity firm. The video is designed to provide information about the business operations of EQT to potential employees, portfolio companies, business partners, and shareholders.

Video Design - The video features simple, animated graphics, using a clean, minimal style. These graphics showcase EQT's portfolio of companies in different sectors, such as agriculture, construction, and fishing. The video is a strong example of a Brand Value Video, as it clearly emphasizes EQT's role in empowering essential industries.

The visual style communicates the message of EQT's impact on everyday life, using minimal graphics and simple animations to focus on the core value proposition of the brand. The overall tone is professional and informative, highlighting EQT's role in supporting businesses and industries that are vital to society.

7. HORNE Brand Value Motion Video

HORNE is building the Wise Firm. The video is designed to explain the Wise Firm culture, and why it's important for the organization.

Video Design - The video uses a simple, clean design style that highlights the core values of the Wise Firm. The graphics and animation are modern and engaging, and the use of bold colors and simple text makes the message easy to understand. This style makes the video effective as a Brand Value Video.

The video opens with a bold visual representation of the Wise Firm, showcasing a foundation of We & Service that builds upon core values like Honoring Values and Delivering Results. This simple visual narrative communicates the organization's commitment to these values, and the tone of the video emphasizes the importance of building a strong foundation through these values. This foundation creates the framework to withstand challenges, demonstrating the core message of the video, that it is important to build on solid principles, just like the Wise Man built his house on the rock.

8. Cabot Brand Story Video

Cabot creates materials that improve daily life and create a more sustainable future. The materials are used in everyday products, showcasing the company's commitment to making a positive impact on the world.

Brand Value Proposition Video Design - The video uses a simple and minimalist design style, emphasizing the power and versatility of the materials. Slow-motion footage and high-quality graphics highlight the technology behind the materials.

The video focuses on various use cases, from everyday products like coffee makers to impactful applications such as wind turbines and electric vehicles. This makes it a great Brand Value Proposition Video Design, as it communicates the company's commitment to creating a positive impact on the world.

9. Digital Marketing Institute Creative Brand Value Video

Digital Marketing Institute is an education leader, helping partners navigate the digital world of education. This video is designed to show how Digital Marketing Institute can help partners find their way through this complex landscape.

Video Design - The video uses a simple design with a minimalist aesthetic. A green ball navigates a white maze with blue outlines. The maze depicts educational challenges and solutions. The use of bright, simple colors, and clean lines create a sleek, modern style. This helps solidify Digital Marketing Institute's presence as a leader in the industry. The bold font choice of EDUCATION at the start highlights the video topic and reinforces Brand Value Proposition Video Example.

The clean and simple design of the video helps drive the video goal of navigating the challenges of the digital world of education. This is achieved through a combination of the maze metaphor and the minimalist design. The tone is informative and aspirational, encouraging partners to embrace new challenges and solutions. The video highlights the importance of digital skills in today's educational landscape. It communicates Digital Marketing Institute's role in providing the necessary training and resources to succeed in this ever-changing environment.

10. Cisco Brand Vision Video

Cisco is a technology company that provides networking, security, and cloud solutions. This video is designed to highlight the value proposition of Cisco for the healthcare industry.

Video Design - This video utilizes a simple, clean design style. The video uses a combination of animated illustrations and line art, which create an easy to understand visual explanation of Cisco's solution for healthcare. This Brand Value Video uses icons that relate to the key features of Cisco's solution. The simple, minimalist design style of the video makes it easy to understand the company's approach to healthcare, and ensures that the message is conveyed effectively to the target audience.

The video uses animation and minimal graphics to emphasize the message of connection and security that is crucial to Cisco's healthcare solution. The bright color palette and simple animation style of the video create a warm and inviting tone that reinforces Cisco's commitment to improving healthcare outcomes.

11. Healthe 2D Brand Value Video - Showcase Brand Vision implicitly

A captivating Brand Value Video that transcends the ordinary, this piece showcases how simple 2D animation can be elevated into something extraordinary. The interplay of futuristic music and soothing narration creates an immersive experience, pulling the viewer into the story of innovation and global impact. I appreciate the subtle, yet effective use of visual metaphors, like the light beam symbolizing the transfer of space-based technology to Earth.

The video's focus isn't on a specific product, but on a broader mission – harnessing the power of the stars to benefit humankind. This approach positions the brand as a forward-thinking leader in sustainability and global development. The simple, yet striking visuals, coupled with a message of hope, leave a lasting impression.

12. Acuity

Acuity is a company that brings transformative benefits to their clients, empowering them to do more with less. The video is designed to showcase how Acuity helps organizations evolve and transform to be future ready.

Video Design - The Brand Value Video uses minimal elements, and clear concise animation. Graphics use white outlines on a blue background to highlight the key messages of the video. The use of circles, and the infinity symbol reflects Acuity's commitment to continuous growth, quality, and innovation.

Acuity uses a clean and simple visual style, effectively communicating the message of evolution and transformation. The use of subtle animation and minimal elements creates a professional and engaging tone, highlighting the need for organizations to adapt to a changing world. This style is perfect for showcasing Acuity's value proposition and positioning them as a trusted partner for organizations looking to evolve.

13. Mavenir

Mavenir is building the future of networks and pioneering advanced technology. This video is designed to showcase how Mavenir is revolutionizing communications and connecting the world.

Video Design - Mavenir utilizes a futuristic video style, with a focus on abstract visual elements and motion graphics. A high-tech Brand Value Video, with graphics that include a rotating world map, glowing circuits, and a 3D-rendered text.

The video effectively communicates Mavenir's goal of building a single, software-based automated network that runs on any cloud, and how they are supporting the Department of Defense. The fast pace and bold colors create a sense of innovation and progress, while the use of technical jargon reinforces the company's expertise. Through the use of bright colors, high-definition graphics, and abstract imagery, the video captures the viewer's attention, emphasizing Mavenir's commitment to innovation.

14. Deloitte

Deloitte's video is designed to highlight the concept of smart cities and how they are transforming the way people move from point A to point B. This video uses visuals to capture the complexity of the ecosystem of personal mobility.

Video Design - The video is animated, showing a futuristic city, with a style that resembles line drawings. The use of simple and bold colors, flat design, and minimal detailing, creates a clean and modern feel that resonates with Deloitte's Brand Value Video.

The video visual style effectively conveys the message of a smart city and how this new ecosystem is evolving. The focus on data and automation in the video is complemented by the animation style, making the video seem efficient and seamless. The overall tone is optimistic and forward-looking, reflecting the potential of smart cities to solve major challenges.

15. FSGImpact

FSGImpact tackles complex problems by utilizing collective impact, an effective approach for social change. This video is designed to illustrate how collective impact works and its benefits.

Video Design - The video uses simple, clean visuals. Colorful graphics and clear animations explain the concept of collective impact concisely and engagingly. Minimalistic colors, clean lines, and flat graphics are consistent with the Brand Value Proposition Video for Website style. The video emphasizes the power of collaboration and its effectiveness in tackling complex problems.

The visual style successfully communicates the objective of the video, driving home the message that collective impact is an effective strategy for social change. The video uses a positive and optimistic tone, making it a powerful tool for promoting the benefits of collective impact. The graphic style enhances the video's clarity, making the key concepts easily understandable for viewers.

16. Geely

This is a Brand Value Proposition Video for B2B that celebrates women's contributions to the company's success. It's a powerful message, and the video design reflects this.

Video Design - The video uses vibrant colors and animated graphics to visually represent the idea of women's empowerment. The graphics are simple, yet have clean lines and sharp angles, representing the company's modern design and innovative technology.

The visual style effectively communicates the message of empowering women in the workplace. The celebratory tone makes the viewer feel that the company values women's contributions.

17. U

Integrated Marketing Solutions focuses on connecting brands with their customers. The video is designed to introduce the audience to how relevant personalized communication across different media channels can help brands stay relevant in the fast-paced digital environment.

Video Design - The video uses a clean and modern design style, with a simple color palette of black and teal, creating a sleek and professional look. Line art adds a touch of creativity and visual interest, highlighting a technology-driven marketing solution for modern business needs.

The video effectively showcases the benefits of using the solution, with graphics emphasizing that personalized messages can connect with customers and bring value, helping businesses thrive in today's demanding digital landscape. The overall tone is upbeat and positive, creating a strong sense of confidence and reassurance about the solution and its capability to achieve marketing goals.

18. Kubota

Kubota has a long history of working towards solutions to social issues related to food, water, and the environment. This video outlines the company's role and its group-wide efforts to confront these challenges.

Brand Value Proposition Video for B2B uses a minimalist visual style to communicate its message. The video incorporates a clean, white background with a dominant turquoise color scheme, simple graphics, clear lines, and a modern font. The video includes a timeline to showcase the company's history and a circle diagram to explain the concept of GMB2030.

This approach emphasizes clarity and conciseness, reflecting the company's commitment to providing sustainable solutions. The overall tone is informative and optimistic, highlighting the company's dedication to resolving pressing social issues. The video effectively draws attention to the company's role as an innovator and its commitment to making a positive impact on the world.

19. Sanofi

Sanofi is a healthcare company specializing in rare diseases. This video aims to raise awareness about the impact rare diseases have on patients and society.

Video Design - The video uses a bright, clean, and minimalist graphic design style, with bold fonts in yellow and green. The cartoonish graphics against a white backdrop make it a strong example of Brand Value Proposition Video for B2B, prioritizing the message and making it easy to understand.

The video's visual style effectively communicates the importance of seeking medical attention for rare diseases. The clean, minimal design creates a sense of urgency, reinforcing the message that even minor symptoms should be diagnosed by a medical professional. The neutral tone helps the video reach a broad audience.

20. Pinkerton

Pinkerton delivers timely crime data and insights to help make immediate decisions. The video is designed to communicate this capability to a business audience.

Video Design - This Brand Value Video utilizes clean, sharp graphics, focusing on high-contrast elements like black and white. The design incorporates a puzzle theme, emphasizing the idea of combining data from various sources to create a complete picture.

This visual style, along with a dramatic, professional tone, highlights the value proposition of the Pinkerton Crime Index in a manner that effectively communicates the message, while maintaining a strong brand identity.

21. Tyson

Tyson is committed to conserving water and protecting the environment. This video is designed to highlight the company's new approach to water stewardship, contextual water targets.

Video Design - The video is animated and employs a clean and minimal design style, characteristic of a Brand Value Video. The video uses bright and vibrant colors that are reminiscent of the Tyson brand. The graphics are simple and easy to understand.

The video does a great job of communicating Tyson's commitment to water stewardship by using visual elements like the water drop, the map of the US, and the animated farm scene. This creates a tone that is both informative and positive, reinforcing the message of Tyson's commitment to a sustainable future.

22. CorVel

CorVel develops groundbreaking technology, streamlining processes to empower faster, more accurate risk management. This video is a powerful Value Proposition Video for Brand Awareness, showcasing the company's commitment to innovation and technology-driven claims solutions.

Video Design - The video utilizes a minimalist style, emphasizing bright and dynamic colors, particularly blue, which evokes professionalism and trust. Simple geometric shapes create a modern and sleek aesthetic. These elements contribute to a video that effectively communicates the company's commitment to innovation and technology.

The animated elements, like rotating hexagons and expanding check marks, depict the seamless flow of information and the efficiency of the technology-driven approach to claims management. The bright and engaging color scheme creates a positive and optimistic tone, effectively communicating the company's values and its ability to deliver a solution that makes a difference.

23. LGIM

LGIM helps marketers deliver personalized messages that make their brand memorable. The video is designed to introduce the concept of personalized marketing and how their solution addresses the challenges of marketing automation.

Video Design - The video uses a series of line drawings and simple animations to illustrate the idea of overcoming marketing challenges, with a friendly and approachable tone. The use of a city skyline provides a sense of scale and scope for the solution.

The visual style of the video effectively communicates the idea of simplification and optimization, which is central to the value proposition. The use of line drawings and clean animations makes the video feel modern, sophisticated, and easy to understand.

24. ENEL

ENEL Green Power explains Renewable Energy Certificates, also known as RECs. This video is designed to help people understand this currency of the renewable energy market.

Video Design - The video presents a simple, clean and engaging design using 3D animation to illustrate Renewable Energy Certificates. Basic shapes, colors, and bright, bold graphics help create an easy-to-understand visual style, making it a perfect Brand Value Proposition Video for B2B.

This simple, engaging and effective design successfully communicates the complex concept of renewable energy certificates. The animated graphic presentation of the process clearly explains the process of RECs and highlights their value. The video uses bright and cheerful colors, and a playful tone to make the information easily accessible and relatable for everyone.

25. PGE

PGE is a utility company focused on providing energy to homes and businesses. This video is designed to inform customers about the relationship between energy usage and reliance on renewable energy sources.

Video Design - This animated video starts with a simplistic 3D model of a home, followed by a coffee shop, with a light-hearted and positive tone. The video uses visuals of daily activities to depict the energy use associated with homes, businesses, and transportation, as well as how this affects reliance on renewable energy sources. The clock and energy use bar are clearly visible and easy to understand.

This engaging tone makes the video memorable for viewers, encouraging them to make small shifts in their energy use to support renewable sources. The simple, clean graphics and animated style help communicate complex concepts in a way that is easy for viewers to understand. This is a great example of a Brand Value Proposition Video for B2B that can be used to educate customers and promote positive change.

26. Quantiphi

This video is a powerful Brand Value Proposition Video for B2B, designed to showcase expertise in Machine Learning, Data Analytics, and Migration. It effectively communicates the company's mission and capabilities, highlighting its ability to address complex business challenges and deliver quantifiable business impact at an impressive speed.

Video Design - The video uses a simple but effective visual design style, which highlights the key offerings of the company. Line art animation with a dark blue background and white cloud animations give the video a modern and clean look, emphasizing expertise in technology-driven solutions. A prominent orange color is used for the key visuals, drawing attention to the core services and values. This approach makes it a great Brand Value Demo Video.

The overall tone of the video is professional, informative, and engaging. The video clearly communicates the company's mission and capabilities, highlighting its expertise in various areas, such as Machine Learning, Data Analytics, and Migration. It effectively conveys the company's ability to address complex business challenges and deliver quantifiable business impact at an impressive speed. The visual design of the video successfully reinforces the narrative, ensuring viewers understand the value proposition and capabilities of the company.

27. Boyd

Boyd develops medical adhesive tapes and other wearable solutions for healthcare, medical, and pharmaceutical industries. This video is designed to showcase the benefits of their wearable solutions.

Video Design - The video uses high-quality graphics and 3D animation to illustrate the wearable technologies. It uses simplified imagery and visuals, showcasing the diverse applications of their solutions, without going into technical details. The visuals show the product being used, with close-ups and animated highlights, making it engaging.

Brand Value Proposition Video for B2B - The simple yet effective visual design of this video effectively conveys the message of how Boyd's expertise can be used to create innovative and reliable medical wearable solutions. The focus on application imagery creates a positive tone, showcasing how these solutions are helpful in everyday healthcare and medical situations. The overall tone is professional yet approachable, highlighting the benefits of Boyd's products while maintaining a clear focus on the core value proposition.

28. MCL

This is a Brand Value Proposition Video for B2B that brilliantly showcases the company's commitment to fresh, homemade food. The video is a visual delight, using a vibrant, hand-drawn animation style reminiscent of children's books. This approach creates a cheerful and inviting atmosphere, instantly drawing viewers in.

Video Design - The use of warm colors and simple, whimsical characters further enhances the video's appeal. This design choice effectively communicates the company's message of fresh, homemade food. The animation style and the narrative create a sense of warmth and familiarity, suggesting that the company is a place where customers can find comfort and delicious homemade food.

The animation and visuals are central to the company's brand identity, showcasing their dedication to high-quality, homemade food. This video is a perfect example of how animation can be used to create a strong brand identity and communicate a clear value proposition.

29. Firebase

Firebase is a mobile and web app platform that helps developers build and scale apps. This video is designed to show appreciation for the developer community and what Firebase has accomplished in the past year.

Video Design - This Brand Value Proposition Video for B2B showcases a bright, colorful style. It uses bold flat colors, geometric shapes, and simple illustrations, making it easy for viewers to understand and engage with the message. The video moves at a pace that is engaging and informative.

The platform uses a simple visual style that communicates both the company's expertise and the benefits of using the platform. The bold, flat colors provide a vibrant and energetic visual experience, making the video more memorable. The simple graphics and animation help to explain complex topics in a way that is easy to understand. The overall tone of the video is positive and uplifting, highlighting the positive results achieved by the community.

30. Infineon

Infineon is a global semiconductor leader dedicated to developing solutions that make life easier, safer, and greener. This video is designed to showcase the revolutionary AutoDrive project, highlighting the company's contribution to the future of automotive technology.

Video Design - The video uses bold visual elements to clearly illustrate the project's scope and ambition. It starts with a hand opening a door, signifying the opening of new possibilities in the automotive industry. The map of Europe with various industry leaders' logos is a compelling visual, highlighting the project's pan-European collaborative nature. Simple graphics and a minimalist color palette maintain a professional tone, ensuring the video appeals to a wide audience. This video is a great example of a Brand Value Proposition Video for B2B.

The animation style ensures a clean and engaging visual experience, showcasing the company's commitment to innovation and collaboration. The video's clean animation and minimalist aesthetic create a sense of clarity and professionalism. The visual design supports the overall narrative, showcasing the collaboration and innovation at the heart of the AutoDrive project. Bright, colorful graphics and animations, combined with a positive and uplifting tone, make the video engaging and memorable for a broad audience.

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How to plan and optimize Brand Value Videos?

Targeted Messaging: "You need to understand your audience better than they understand themselves." - Cindy Krum. Advids leveraged this insight for a healthcare client. We created a series of brand value videos, each tailored to a specific patient persona (e.g., new parents, seniors). This personalized approach increased click-through rates on targeted ads by 25%.

Actionable: Segment your audience and tailor video messages to each group.

Visual Storytelling: "Content is king, but engagement is queen, and the lady rules the house!" - Oli Gardner. Advids embraced this principle for an e-commerce client. We developed a visually captivating brand value video showcasing the product's journey from concept to creation. This boosted social media shares by 60% and drove significant traffic to the product page.

Actionable: Prioritize visual engagement to capture and hold audience attention.

Iterative Design: "When you launch, launch small. Don't wait for perfection." - Jake Knapp. Advids used this approach for a non-profit client. We created a short, impactful brand value video and tested it with a small focus group. Based on feedback, we refined the messaging and visuals before wider release, leading to a 15% increase in donations.

Actionable: Embrace iterative feedback and refine your video based on audience response.

Value-Driven Content: "Create incredible content, and put it everywhere." - Gary Vaynerchuk. Advids implemented this for a food and beverage client. We created a series of short, engaging brand value videos highlighting the company's commitment to sustainable sourcing. These videos, distributed across multiple social media platforms, increased brand awareness by 30%.

Actionable: Distribute valuable content across multiple channels to maximize reach.

Clear Communication: "Clarity trumps persuasion." - Nicolas Cole. Advids applied this for a tech startup client. We created a brand value video that clearly articulated the company's mission and value proposition in simple, concise language. This resulted in a 20% increase in investor inquiries.

Actionable: Communicate your core message clearly and concisely in your video. **

Why Advids for Brand Value Video?

At Advids, we specialize in crafting high-quality, original Brand Value Videos that elevate your brand and drive impactful results. Our unique blend of creative storytelling, cutting-edge technology, and extensive experience ensures your vision translates into a compelling and effective animated narrative.

Unlocking the Power of Brand Value Video:

Customized Brand Value Video Solutions: From explainer videos to captivating character animations, we tailor each project to perfectly reflect your brand's unique identity, style, and target audience.
Creative Storytelling Through Animation: Our skilled team of animators and storytellers craft engaging narratives that resonate with your viewers and inspire action, maximizing the impact of your Brand Value Video.
Cutting-Edge Brand Value Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression and enhance your brand presence.

Expertise and Trust:

12+ Years of Proven Success: With over 3400 successful projects across various video types, and over 320 completed Brand Value Video projects, we possess a deep understanding of what makes a Brand Value Video truly effective.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through compelling Brand Value Videos.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Journey:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is at the heart of every decision and accurately reflected in the final animation.
Strategic Communication: Open and transparent communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create impactful Brand Value Videos that resonate with your viewers.

Ready to unlock the potential of Brand Value Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Brand Value Video?

A Brand Value Video is a powerful marketing tool that goes beyond simply showcasing your product or service. It focuses on communicating the core values, mission, and unique benefits that your brand offers to its target audience. Unlike Product Demos or explainer videos, a Brand Value Video aims to build an Emotional Connection with viewers by highlighting what makes your brand special and why it matters to them. It showcases your brand's personality, builds trust and credibility, and ultimately drives conversions and sales by demonstrating the value you bring to customers' lives.

Brand Value Videos can be used for a variety of purposes, including:

They can be incorporated into various marketing channels, such as:

What do top Brand Value Videos have in common?

To create a successful marketing campaign, it's crucial to incorporate these key elements:

What makes Brand Value Video effective?

A captivating Brand Value Video is a powerful tool for connecting with your audience and achieving your marketing goals. It's a combination of compelling storytelling, engaging visuals, and a clear understanding of your target audience.

A well-designed Brand Value Video aims to create a lasting impression on viewers, leaving them with a positive perception of your brand and a desire to learn more. It's driven by a clear understanding of your target audience's needs and interests, and it effectively communicates the unique Value Proposition that your brand offers.

Methods for creating effective Brand Value Videos include crafting a compelling narrative, using high-quality visuals, incorporating a clear call to action, and optimizing the video for different platforms. By focusing on these key elements, you can create a video that resonates with your audience, builds trust, and drives conversions.

How long should your Brand Value Video be?

A well-crafted Brand Value Video is a powerful tool for communicating your brand's message and engaging your target audience. The ideal length of your video depends on several factors, including your target audience, the complexity of your message, and the platform where you'll be sharing it.

Methods for determining the ideal length of your Brand Value Video include considering the attention span of your target audience, the amount of information you need to convey, and the platform where you'll be sharing it. For example, a short and engaging video might be ideal for social media platforms like TikTok or Instagram Reels, while a longer and more detailed video might be appropriate for your website or YouTube channel.

How to create Brand Value Videos?

A well-crafted Brand Value Video is a powerful tool for communicating your brand's message and engaging your target audience. The creation process involves several key steps, from planning and scripting to filming and editing.

A successful Brand Value Video aims to capture attention, build trust, and drive conversions. It's a combination of compelling storytelling, engaging visuals, and a clear understanding of your target audience.

Crafting Compelling Brand Value Videos

Brand Value Videos come in various forms, each designed to achieve specific goals and resonate with your target audience.

• Brand Story Videos: Share your company's origin, mission, and values. Think of a video like TOMS Shoes, highlighting their One for One model, creating a strong emotional connection with customers.
• Inspirational Videos: Motivate and uplift viewers, often showcasing stories of overcoming challenges or achieving success.
• Customer Testimonial Videos: Feature satisfied customers sharing their positive experiences with your brand, Building Trust and credibility.

• Product Demo Videos: Showcase how your product works and its key features. Consider Apple's product launch videos, masterfully demonstrating the sleek design and innovative features of their new devices.
• Explainer Videos: Simplify complex concepts or processes related to your product or industry.
• Behind-the-Scenes Videos: Offer a glimpse into the making of your product or the inner workings of your company.

• Corporate Social Responsibility (CSR) Videos: Highlight your company's efforts to make a positive impact on the world.
• Sustainability Videos: Showcase your commitment to environmental sustainability.
• Values-Driven Videos: Communicate the core principles that guide your business. For example, Patagonia's videos often focus on environmental activism and responsible manufacturing, aligning with their core values.

Boost Conversions with Brand Value Videos

• Goal: Capture Attention and introduce your brand.
• Video Types: Short, engaging teasers, Brand Story videos, or Explainer Videos that pique interest.
• Example: A visually captivating 15-second video on social media highlighting a unique problem your brand solves.

Middle of the Funnel (Consideration):

• Goal: Educate prospects about your brand and its value proposition.
• Video Types: Product demos, customer testimonials, or Educational Videos that provide deeper insights.
• Example: A website video showcasing the features and benefits of your product, addressing common customer questions.

Bottom of the Funnel (Decision):

• Goal: Drive Conversions and encourage purchase decisions.
• Video Types: Case studies, comparison videos, or Promotional Videos with strong calls to action.
• Example: A landing page video featuring a customer success story, demonstrating the positive impact of your product.

Post-Purchase:

• Goal: Build customer loyalty and encourage repeat purchases.
• Video Types: Thank you videos, Onboarding tutorials, or exclusive content for existing customers.
• Example: A personalized video emailed to new customers, welcoming them to your brand and offering helpful tips.

Boost Your Brand With Video

• Enhanced Brand Awareness:

  Videos are highly shareable and can reach a wider audience than text-based content, increasing brand visibility and recognition. Studies show that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

• Increased Customer Engagement:

  Videos are more engaging than static content, capturing attention and fostering deeper connections with your audience. Higher engagement translates to increased website traffic, longer time spent on your site, and improved brand recall.

• Improved Brand Perception:

  A well-crafted video can communicate your brand's personality, values, and story in a compelling way, shaping positive perceptions and building trust. This can lead to increased customer loyalty and advocacy.

• Drive Conversions and Sales:

  Videos can effectively demonstrate the value of your product or service, influencing purchasing decisions and driving conversions. Including a video on your landing page can increase conversion rates by up to 80%.

• Enhanced Customer Loyalty:

  Videos can be used to nurture relationships with existing customers, providing valuable content, support, and exclusive offers that foster loyalty and encourage repeat business.

Beyond Product Launches: Brand Value Video Applications

Brand value videos are versatile assets that can be adapted for various marketing and communication purposes.

• Generate excitement and build anticipation for new products with engaging teaser videos, product demos, and behind-the-scenes glimpses into the development process.

• Share your brand's origin story, mission, and values through Compelling Narratives that resonate with your audience.

• Build trust and credibility by featuring satisfied customers sharing their positive experiences with your brand.

• Provide valuable information and insights related to your industry or product through explainer videos, tutorials, and webinars.

• Integrate videos into your email marketing, social media campaigns, and advertising efforts to Increase Engagement and drive conversions.

For instance, a company launched a new software product and created a series of short, Engaging Videos demonstrating its key features. These videos were shared across social media platforms, embedded in email newsletters, and used in targeted advertising campaigns. The result was a significant increase in website traffic, leads generated, and ultimately, sales.

Crafting Compelling Brand Value Videos

Crafting a compelling Brand Value Video requires careful consideration of several key elements to ensure it effectively communicates your message and resonates with your target audience.

• Define your ideal viewer and tailor the video's content, style, and tone to their preferences and needs.

• Ensure the video's visuals, messaging, and overall aesthetic align with your brand's established identity and guidelines.

• Craft a compelling narrative that captures attention, evokes emotion, and effectively communicates your brand's message.

• Use high-quality visuals, including footage, graphics, and animation, that are visually appealing and enhance the storytelling.

• Include a clear and concise call to action that encourages viewers to take the desired next step, such as visiting your website, signing up for a newsletter, or making a purchase.

Crafting Winning Brand Value Videos

Define Your Goals:

Clearly outline what you want to achieve with your video, whether it's increasing brand awareness, generating leads, or driving sales.

Understand your ideal viewer's demographics, interests, and preferences to tailor the video's content and style accordingly.

Craft a story that resonates with your target audience, evokes emotion, and effectively communicates your brand's message.

Select a video format (e.g., live-action, animation, explainer video) and style that aligns with your brand identity and target audience.

Use compelling visuals, clear audio, and concise Messaging to keep viewers engaged throughout the video.

Maximize Your Brand Value Video Impact

A Brand Value Video can be effectively leveraged across various touchpoints throughout the customer journey.

Website: Embed videos on your homepage, product pages, or about us section to engage visitors and provide valuable information.

Social Media: Share videos on your social media channels to reach a wider audience and drive traffic to your website.

Email Marketing: Include videos in your email newsletters and marketing campaigns to increase engagement and click-through rates.

Paid Advertising: Use videos in your online advertising campaigns to capture attention and drive conversions.

Events and Conferences: Showcase videos at industry events and conferences to generate leads and build brand awareness.

Boosting B2B Brand Value with Video

• Create thought leadership videos featuring your company's experts discussing industry trends and insights.

Demonstrate Your Value Proposition:

• Use videos to clearly explain the benefits of your products or services and how they solve customer problems.

Build Trust and Credibility:

• Feature client Testimonials and case studies to showcase your track record of success.

Generate Leads and Drive Sales:

• Integrate videos into your website, landing pages, and email marketing campaigns to capture leads and nurture them through the sales funnel.

A software company created a series of explainer videos that showcased the features and benefits of their platform. These videos were used on their website, in email marketing campaigns, and at industry events. The result was a significant increase in website traffic, leads generated, and ultimately, sales.

Boost Sales with Brand Value Videos

Showcase your product's features and benefits in action through engaging product demo videos.

Customer Testimonials:

Build trust and credibility by featuring satisfied customers sharing their positive experiences with your product or service.

Case Studies:

Demonstrate the value and impact of your product or service through compelling case study videos.

Sales Presentations:

Incorporate videos into your sales presentations to enhance engagement and effectively communicate your message.

Promotional Campaigns:

Use videos in your online and offline Promotional Campaigns to Generate Excitement and drive sales. For example, a fashion brand launched a new clothing line and created a series of stylish videos showcasing the collection. These videos were used in social media ads, on their website, and in-store displays, resulting in a significant increase in Brand Awareness and sales.

Elevate Customer Service with Video

Brand Value Videos can significantly enhance your customer service strategy by providing engaging and informative content that addresses common customer needs.

• Onboarding Tutorials: Imagine welcoming new customers with a visually appealing video that guides them through the initial setup process. This can reduce confusion, accelerate product adoption, and minimize the need for support calls.
• Product Usage Guides: Instead of lengthy manuals, create concise videos demonstrating how to use specific product features. This visual approach can improve understanding and empower customers to solve problems independently.
• Troubleshooting Tips: Address common issues with short, targeted videos that offer step-by-step solutions. This can reduce frustration and save customers time, leading to higher satisfaction.
• FAQ Videos: Compile frequently asked questions into an engaging video format. This allows customers to quickly find answers to their queries, reducing the burden on your support team.
• Customer Support Announcements: Use video to communicate important updates, service changes, or new feature releases. This ensures that your message is delivered clearly and consistently to a wider audience.

By incorporating Brand Value Videos into your customer service efforts, you can create a more efficient, engaging, and satisfying experience for your customers.

Case Study: Patagonia's "The Worn Wear" Video Series

Objective: To communicate Patagonia's commitment to sustainability and its Worn Wear initiative, which encourages customers to repair and reuse their clothing instead of discarding it.

Strategy: Patagonia launched a video series called The Worn Wear featuring stories of customers who have repaired and reused their Patagonia clothing for years. The videos showcased the durability and longevity of Patagonia's products and highlighted the environmental benefits of repairing and reusing clothing.

Results: The Worn Wear video series resonated with Patagonia's target audience, who appreciated the company's commitment to sustainability and its focus on product longevity. The videos also helped to increase awareness of the Worn Wear initiative and encouraged customers to repair and reuse their clothing.

Key Metrics:

• Website traffic: The Patagonia website saw a significant increase in traffic to the Worn Wear page after the campaign launch.
• Social Media Engagement: The videos generated a high level of engagement on social media, with fans sharing their own stories of repairing and reusing Patagonia clothing.
• Sales of repair kits: Patagonia saw a significant increase in sales of repair kits and other products related to the Worn Wear initiative.

Conclusion: The Worn Wear video series effectively communicated Patagonia's commitment to sustainability and its Worn Wear initiative, leading to increased awareness, engagement, and sales.

Case Study: Nike's "Just Do It" Campaign

Objective:

To reinforce Nike's brand identity as a symbol of athletic achievement and to inspire people to pursue their athletic goals.

Strategy:

Nike launched a series of videos featuring athletes from various sports, showcasing their dedication, perseverance, and commitment to achieving their goals. The videos emphasized the Just Do It mantra, encouraging viewers to overcome their limitations and pursue their dreams.

Results:

The Just Do It campaign resonated with Nike's target audience, inspiring people to embrace their athletic potential and to pursue their goals. The campaign also helped to strengthen Nike's brand image as a symbol of athletic achievement and motivation.

Key Metrics:

• Social Media Engagement: The videos generated a high level of engagement on social media, with fans sharing their own stories of athletic achievement and inspiration.
• Brand perception: Research indicated a positive shift in customer perception of Nike as a brand that inspires and motivates people to achieve their athletic goals.
• Sales: Nike saw a significant increase in sales following the launch of the Just Do It campaign, indicating a successful campaign in driving brand loyalty and purchase intent.

Conclusion:

The Just Do It campaign effectively communicated Nike's brand values and inspired people to pursue their athletic goals, leading to increased brand loyalty, positive perception, and sales.

Case Study: Coca-Cola's "Share a Coke" Campaign

Objective: To increase brand engagement and sales by creating a personalized and relatable experience for consumers.

Strategy: Coca-Cola launched a campaign called Share a Coke where they replaced the traditional Coca-Cola logo on bottles and cans with popular names and phrases. This allowed consumers to find bottles with their own names or the names of their friends and family, creating a personal connection with the brand.

Results: The Share a Coke campaign was a massive success, generating a significant increase in brand engagement and sales. Consumers shared photos of their personalized bottles on social media, creating a viral marketing effect. The campaign also helped to strengthen Coca-Cola's brand image as a fun and relatable brand.

Key Metrics:

• Social media engagement: The campaign generated millions of social media shares, likes, and comments, with consumers sharing photos of their personalized bottles.
• Sales: Coca-Cola saw a significant increase in sales during the campaign, with consumers purchasing bottles with their own names or the names of their friends and family.
• Brand perception: Research indicated a positive shift in customer perception of Coca-Cola as a fun and relatable brand.

Conclusion: The Share a Coke campaign effectively created a personalized and relatable experience for consumers, leading to increased brand engagement, sales, and positive brand perception.

How brand value video examples are curated?

We dove deep into brand value videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic brand value videos showcasing real-world impact.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Emotional Resonance Examining the video's ability to evoke positive emotions and connect with the audience's values.
7.Brand Authenticity Determining if the video genuinely reflects the brand's mission, vision, and values.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Brand Story Videos
3. Customer Testimonials
4. Social Impact Showcases
5. Behind-the-Scenes glimpses

0.15% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, brand value video examples 2024, n=10000 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.