30 Business Marketing Explainer Video Examples That Drive Conversions

1. World Microbe Forum

In a world where global scientific dialogue faces hurdles, this B2B explainer video for World Microbe Forum presents a vital connection point. It vividly visualizes the isolation scientists experience and the fundamental need to share breakthroughs and advance knowledge. The animation's fluid transitions underscore reimagining traditional methods.

It then compellingly showcases the platform facilitating worldwide collaboration. Highlighting structured sessions, focused discussions, and expert matching, it effectively articulates how the forum breaks down barriers. This demonstration serves as an insightful example of conveying complex value through clear visuals and purpose-driven narrative. Creators can learn from its concise problem-solution structure and dynamic presentation of abstract concepts into a relatable community.

2. Aircove Business explainer video

Protecting your digital world is made unexpectedly easy, showcasing a different path for home cybersecurity. This approach powerfully articulates how a single device can wrap every gadget on your network in robust security. By visually explaining how internet traffic travels safely, it removes the intimidation often associated with online privacy measures.

The video serves as an excellent business explainer video, clearly demonstrating features like the protective network lock and advanced WPA3 encryption. It inspires confidence by presenting effortless, continuous security upgrades and peace of mind, making the product feel like a trustworthy, automated guardian for your family's online life.

3. Ergon Energy Energex Customer journey video

Operating safely near live overhead power lines demands awareness of invisible yet hazardous exclusion zones. Failing to respect these critical safety envelopes can have severe, life-threatening consequences. This powerful animated piece expertly visualizes the unseen risks, making clear why maintaining minimum safe distances from power infrastructure is non-negotiable for everyone's protection.

Understanding required clearances changes based on voltage and the work being done. Taking time to plan ahead is not merely advisable but a fundamental safety requirement. By clearly outlining necessary actions and offering tools like the 'Look up and Live' app, the piece functions as an effective customer journey video for anyone needing to work near power lines, demonstrating the path to informed, safe practice. Ergon Energy Energex underscores this vital safety message.

4. Dexcom G7 Marketing explainer video

Living life with greater freedom defines the Dexcom G7. This powerful marketing explainer video interprets its unique value, highlighting liberation from constant fingersticks and scanning. It emphasizes the device's smallest size and discreet upper arm wear, underscoring seamless integration into daily routines.

The video effectively demonstrates real-time glucose monitoring via app, fostering confidence in treatment decisions. Key features like rapid warm-up, the extended 10-day sensor life, and a helpful 12-hour grace period enhance convenience. Claimed accuracy and waterproof design further solidify its value for active, empowered management.

5. ZEISS Product marketing video

Peering inside objects with unprecedented clarity, this effective product marketing video for ZEISS INSPECT X-Ray provides a remarkable look at internal structures. It powerfully demonstrates how CT scanning penetrates materials, bringing hidden intricate details into sharp focus layer by layer.

The visual narrative continues, showing automated part separation and density mapping. It compellingly highlights advanced defect detection and porosity analysis, unlocking the ability to identify critical flaws and ensure quality based on concrete internal data.

6. HCLTech Onboarding process video

Amidst the swirling currents of cloud evolution, businesses navigate a landscape demanding strategic foresight. This piece from HCLTech offers a compelling, data-driven outlook, illuminating the pervasive multi-cloud reality and the undeniable mandate to modernize. Unlike a typical onboarding process video detailing specific features, this narrative anchors on the strategic imperative, showcasing shifts toward cloud native and significant generative AI investment.

The video powerfully articulates that unlocking benefits, from enhanced decision-making to personalized customer experiences and new business models, stems from deliberate strategies and finding the right partners. It underscores how global system integrators play a pivotal role in accelerating timelines and boosting IT efficiency, framing this journey as a fundamental driver for supercharging progress. This strategic approach offers a powerful lesson for crafting impactful video communication.

7. monday.com B2B explainer video

Taming the scattered chaos of business operations, monday.com introduces monday CRM. This isn't just a tool for tracking deals, but a dynamic, visual work operating system designed to connect disparate activities across teams effortlessly. It challenges the traditional siloed approach.

Its fundamental strength lies in its customizable structure, acting like a central nervous system linking sales pipelines to client projects, marketing, or literally anything. Different views, from Kanban boards to Map displays, offer distinct lenses into the same integrated work, transforming complexity into clear team flow.

This unified visibility fosters powerful collaboration, centralizing communication and documents. Real-time reporting moves beyond just numbers, empowering confident, data-driven strategy. The video itself is a compelling b2b explainer video, inspiring viewers with the potential of a truly connected platform.

8. Mandata Onboarding explainer video

Putting cash back into your business from day one is the powerful promise delivered by Mandata TMS. This strikingly clear video unpacks how their easy-to-use transport management software achieves this through practical solutions. Its simple line animation effectively breaks down complex operations like reducing empty miles and improving planning accuracy.

The system prevents costly route errors with built-in alerts and improves cash flow via automated invoicing upon delivery. Saving on hardware and maintenance costs through its cloud-based nature adds to the financial benefit. This insightful presentation acts as an excellent onboarding explainer video, detailing tangible business improvements for haulage companies seeking efficiency.

9. RAM Product marketing video

Safeguarding the crucial operational heart of industries presents a growing challenge amidst rising cyber threats impacting critical infrastructure, manufacturing, and logistics. Otorio's RAM² emerges as a comprehensive solution designed to protect everything you operate.

This product marketing video effectively portrays how RAM² empowers OT practitioners for proactive defense. It enables contextualized risk reduction and streamlined compliance auditing, directly addressing modern vulnerabilities shown visually in the different environments.

The clear visual storytelling transitions from highlighting vulnerabilities to showcasing consolidated 360-degree visibility across the entire operational environment, demonstrating tangible security outcomes and enhanced ROI. This clarity serves as inspiration for compelling video communication.

10. Framia Onboarding process video

Envisioning spaces where every touchpoint matters, Framia devices redefine electrical fixtures with striking simplicity. The video compellingly showcases their frameless design, ultra-slim profile, and tactile quality of premium materials, instantly communicating integrated elegance for modern environments.

Beyond aesthetics, the presentation highlights durability, safety, and functional adaptability across applications like hospitality and commercial settings. Serving as an insightful onboarding process video, it effectively introduces Framia's blend of practical needs with a trendsetting design philosophy, promising exceptional user experiences.

11. Lattice Explainer video marketing

The promise of unified HR management is vividly brought to life. The video demonstrates how processes like employee administration, document handling, and facilitating onboarding transform from scattered steps into integrated workflows within Lattice HRIS. It visually maps the system's ability to centralize disparate functions, offering a compelling look at simplifying complex HR tasks.

Beyond core administration, the system tackles workflow automation, insightful data reporting, and vital integrations. Witnessing the ease of building custom forms or pulling specific HR data for analysis makes the platform's value proposition undeniable. As an example of effective explainer video marketing, this video inspires by showing complex problems solved with elegant digital solutions.

12. Capacity Storytelling marketing video

Elevating student success in education often faces hurdles from cumbersome administrative processes and overwhelmed faculty, leaving students with unanswered questions and staff stretched thin. Finding capacity amidst these challenges seems difficult.

This storytelling marketing video introduces Capacity, an AI-powered platform designed to revolutionize this dynamic. By intelligently connecting existing systems, it swiftly automates routine student support requests, like answering FAQs 24/7 via capable chatbots, significantly reducing staff workload.

Capacitys true power emerges in its proactive capabilities, acting as a safety net by instantly alerting advisors when a student is at risk. This intelligent automation liberates administrators and faculty from the mundane, empowering them to dedicate valuable time to high-impact, personalized coaching and mentorship, ultimately boosting engagement and retention. Notably, the platform aims to go live quickly, often within thirty days.

13. Flowcode Analytics Onboarding explainer video

The power of Flowlytics is revealed in this onboarding explainer video, illuminating how previously hidden touchpoints become sources of real-time data. Instantly capturing engagement from physical interactions like print or events, it pulls back the curtain on audience behavior, showing device types and precise locations right away.

Moving beyond simple clicks, the platform's strength lies in ethically collecting first-party data directly through Flowpages, building rich customer profiles. This transforms traditional campaigns, enabling measurement and optimization of everything from TV spots to experiential marketing with detailed reports delivered precisely when needed, ensuring campaign performance is always understood.

14. EPHESOFT TRANSACT Customer journey video

Businesses grappling with overwhelming volumes of unstructured content face a clear path to stagnation. This video strikingly portrays the mountain of forms and documents hindering traditional operations, contrasting it with the liberating flow enabled by automation. It clearly articulates the vital need for change to survive.

EPHESOFT TRANSACT offers a transformative approach. Through intelligent AI, it seamlessly acquires and extracts data from diverse sources, including handwriting, with remarkable ease. This compelling customer journey video reveals how the platform accelerates critical business processes, providing necessary context and enabling fluid adaptation and significant scaling for forward-thinking companies.

15. Axway Service explainer video

Navigating the highly sensitive realm of controlled substances demands precision and trust. A service explainer video effectively illustrates how Axway delivers an interoperable framework to address this challenge. It visually highlights how disparate systems connect through standards-based technology for manufacturers, distributors, and pharmacies.

This streamlined integration across mobile apps, portals, and web interfaces enables rapid processes crucial for timely patient access. The solution robustly meets stringent DEA regulations and security, certified by Drummond. Open API capabilities drive flexibility, positioning the Axway Controlled Substances Ordering System (CSOS) to modernize operations and future-enable connected healthcare initiatives, transforming complex regulatory burdens into operational advantage.

16. DataOps Service marketing video

Facing the deluge of enterprise data, this video compellingly presents DataOps as a solution. It clarifies how employing the right tools, processes, and organizational structures empowers businesses to overcome data overwhelm and unlock significant analytical efficiency.

Instead of overwhelming viewers, it demystifies the implementation process by breaking it down into logical, confidence-building steps. This structured approach transforms an abstract concept into a practical, achievable reality.

Showcasing how it reduces manual work and sharpens decision-making, this is a powerful service marketing video. It offers a valuable lesson in communicating complex technical concepts with clarity and purpose, inspiring effective video creation.

17. NightView Business explainer video

Often unseen health risks pose the greatest threat, a point powerfully conveyed in this business explainer video. Many assume controlled daytime blood pressure is sufficient, yet the unseen hours of sleep can hide critical nighttime hypertension, a significant gap in monitoring that leaves one out of four individuals vulnerable even with normal daytime readings.

NightView emerges as the vital solution to this oversight, uniquely designed to capture the complete blood pressure profile across both day and night. Its automatic, comfortable measurements during sleep, powered by gentle inflation technology, uncover the full truth of your cardiovascular health, offering insights previously unavailable to both you and your physician for truly comprehensive management.

18. Bio-Rad Product explainer video

Often, serious health concerns hide in plain sight, yet informed choices can prevent immense suffering. This video tackles the profound impact of Thalassemia, a genetic condition affecting numerous families, particularly highlighting the preventable cases of severe disease through simple knowledge and action.

Through compelling visuals and narrative, the product explainer video adeptly navigates complex genetic information, simplifying the inheritance pattern of carrier status and the higher risk when both parents carry the gene. This clear explanation empowers viewers by revealing how understanding one's status is the crucial first step.

It champions accessible screening before marriage or family planning as a powerful preventative measure. This emphasis on proactive testing encourages responsible decisions, underscoring the vital public health message and inspiring action against this inherited disorder, issued in public interest by Bio-Rad.

19. AIMMS Business explainer video

Grappling with complex logistical networks transforms when clarity emerges from chaos. This video powerfully depicts how AIMMS Network Design provides this pivotal shift for supply chains. It moves beyond outdated systems, presenting a modern, user-friendly platform offering rapid, collaborative analysis to solve intricate puzzles.

The video's simple visual storytelling, like line drawings revealing the network structure, underscores the software's ability to clarify complexity. This piece works well as a business explainer video, showcasing how the platform reveals key insights for optimizing depot locations and engineer resources, driving efficiency and cutting transport costs significantly.

Ultimately, this example inspires by showing how data-driven decisions, enabled by powerful yet accessible tools, turn complex challenges into solvable opportunities, leading to tangible operational improvements and enhanced service levels.

20. MixMode Animated marketing video

Feeling exposed in a digital realm under constant cyber attack? Traditional security struggles as eighty percent of breaches now use novel methods, attacks without familiar fingerprints. This dynamic animated marketing video starkly visualizes the failure of old defenses against unseen threats, highlighting the urgent need for a new approach.

MixMode answers this challenge with AI-powered detection built to outmaneuver the unexpected. Unlike signature-based tools, its self-supervised learning maps normal behavior, allowing it to identify anomalies and even alert on the absence of expected events ? a crucial insight other solutions miss.

This behavioral analysis reveals hidden threats, from pre-exploitation vulnerabilities like Log4j to advanced malware. The video's clear explanation of MixMode's unique capability to detect unknown unknowns offers genuine inspiration for strengthening modern cybersecurity defenses.

21. YugabyteDB Marketing explainer video

Meeting the demands of today's distributed applications means leaving behind traditional monolithic databases, like building a modern skyscraper on an old foundation. This outdated approach brings painful complexities, higher operational costs, and significant risk. YugabyteDB offers a necessary evolution, a cloud-native relational database purpose-built for modern application development.

As this compelling marketing explainer video demonstrates, YugabyteDB stands apart as the only distributed SQL database that's highly PostgreSQL compatible and truly open source. It runs anywhere, across hybrid and multi-cloud setups, liberating teams from vendor lock-in and platform constraints.

Its robust architecture delivers zero-disruption scaling and updates, ensuring strong, consistent data remains available even during infrastructure failures. This resilience and developer-friendly approach provides the confidence needed for managing mission-critical workloads and embracing the future of data.

22. DBS yuu Card Explainer video marketing

Unlock greater value from everyday spending, this video dynamically presents a rewarding financial tool. Vibrant animations show how simply using the card integrates seamlessly with a mobile app, illustrating the potential for significant returns. It compellingly visualizes how routine expenses can yield increased points across diverse spending areas.

As an effective example of explainer video marketing, the clarity in showing up to 30x points at over a thousand locations teaches viewers about earning potential across groceries, dining, and more. This efficient communication of value makes the DBS yuu Card's benefits readily apparent, offering inspiration for communicating complex offers simply and engagingly.

23. Ringover Storytelling marketing video

Connecting distributed teams into a seamless communication flow defines the compelling vision presented here. Ringover, highlighted as the central platform, visually demonstrates how effortlessly calls, chat, and video meetings leap from web browsers to mobile devices. This fluid motion captures the freedom and flexibility modern work demands.

The visual clarity of the animated interface is particularly striking; I find how it portrays switching communication modes so intuitively compelling. This clear, focused approach makes navigating integrated features seem incredibly easy. The result is an effective storytelling marketing video that illuminates how this solution transforms complexity into accessible connectivity for any business.

24. UOB Animated marketing video

Unlock a new level of effortless banking support with UOB Chat Assist. Through this animated marketing video, the often complex landscape of banking assistance becomes remarkably straightforward, visually translating typical queries into a familiar chat format.

The clarity in demonstrating how readily users can check balances, activate cards, or request waivers is compelling. It powerfully conveys how getting quick help or seamlessly connecting to an officer is now simplified, inspiring confidence in managing financial needs digitally.

25. Securitas Animated explainer video

Simplifying business security for small and medium enterprises feels necessary, and clarity arrives with this visually engaging approach, powerfully demonstrated in an animated explainer video. Securitas presents their SME security packages not as daunting options, but as a curated collection of flexible building blocks for a customized strategy.

Visually mapping out essential services from burglar alarms and alarm monitoring to keyholding and patrols, the video masterfully conveys how the right combination is crafted for specific business needs. This tailored approach delivers genuine peace of mind, freeing up precious time, money, and resources previously lost to worry.

26. IGS Animated explainer video

Unveiling the critical need for unified data in public health, IGS presents an innovative solution to detect and stop widespread outbreaks. This platform's ability to systematically integrate information from various sources addresses the core challenge of fragmented insights, offering a truly comprehensive view of infection transmission previously out of reach.

The power of IGS lies in combining routine diagnostic results with detailed genetic fingerprints, allowing for the identification of infection correlations and potential sources across regions. This sophisticated approach, effectively demonstrated in this animated explainer video, empowers public health authorities to respond with speed and precision, directly leading to improved outcomes and inspiring others in technical communication.

27. Autel Robotics Marketing explainer video

Seeing beyond the visible spectrum redefines capability. The EVO II Dual unveils crucial details invisible to the naked eye through advanced thermal vision. Transforming total darkness into clear, actionable intelligence is the profound difference this drone powerfully demonstrates.

As a marketing explainer video, its strength lies in visually proving this unique value. Showing the stark contrast between standard and thermal views, and highlighting features like zoom and palettes, serves as a masterclass in illustrating a product's essential function for critical applications.

28. GPSLive Product explainer video

Having command over vehicle locations and activity instantly empowers. Seeing real-time movement and vital data like speed on screen across devices provides incredible clarity and assurance. This product explainer video excels at showing that vital, immediate oversight.

More than just positions on a map, the system delivers actionable alerts for critical events like overspeeding or ignition activation. The visual demonstration of these timely notifications landing directly on your phone shows how GPSLive enables proactive management and enhanced security, a powerful lesson for creators.

29. GOMO by Singtel Service explainer video

Finding seamless connection wherever you roam is the promise delivered visually by GOMO by Singtel. Animated characters charmingly depict the transition from losing signal to full bars. What makes this a standout service explainer video is how it immediately translates technical reliability into user peace of mind through simple, engaging visuals and text.

The focus on widest coverage, backed by Singtel's #1 network, provides tangible trust. This translates directly to the user's daily mobility, ensuring freedom to connect anywhere without worry. It's a masterclass in communicating core value simply, inspiring clear visual storytelling for any project.

30. Geico Service marketing video

Where does extra time come from in a busy life? This short, animated story shows Lucy discovering the answer through seamless digital interaction with Geico. It effectively illustrates a modern, app-centric approach to service.

Demonstrating how effortless it is to pay bills and file claims using the mobile app, this excellent service marketing video compellingly shows how convenience translates into valuable saved moments. Its friendly animation style makes the digital experience feel remarkably accessible.

Lucy's joyful interaction after using the app powerfully underscores the ultimate benefit: time regained to savor simple pleasures. This makes managing essential tasks inspiringly easy, offering a clear lesson for others creating similar explanatory videos.

The Psychology Behind Engaging Explainer Video Marketing

Videos connecting deeply with viewers leverage principles of how brains work. They skillfully break down complex ideas into smaller parts making them easier to grasp reducing mental effort. Visuals synchronized with sound enhance understanding significantly boosting memory recall ensuring brand messages stick long after watching ends supporting brand awareness goals.

Effective videos use visuals powerfully. They employ metaphors for abstract concepts illustrating intangible benefits concretely making solutions easily understood. Strategic hooks capturing attention within the first seconds are crucial in our fast paced world improving audience retention dramatically. Using relatable characters and scenarios fosters emotional connection viewers empathize seeing themselves in the story's problem and its resolution. Showing the positive outcome after using a solution makes it emotionally desirable building deeper connection.

Data offers profound insights into viewer behavior. Analyzing drop off points in video analytics reveals confusion or boredom allowing creators to refine content sections that aren't resonating. Understanding audience preferences through this data informs future video strategy ensuring content connects better. High quality video production signals brand trustworthiness and professionalism enhancing perception. Tailoring video scenarios language and visuals to specific audience segments ensures high relevance making the message feel personally crafted for them.

Why Advids for Business Marketing Explainer Video?

At Advids, we create high-quality, original business marketing explainer videos designed to achieve exceptional results and help you reach your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into a compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of what makes a Business Marketing Explainer Video truly effective. Over 320 of these projects have been specifically focused on Business Marketing Explainer Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

The Advids Creative Process:

Collaborative Partnership: We believe in close collaboration from concept to completion. You'll be actively involved throughout the entire process, ensuring your vision is accurately reflected in the final animation.
Strategic Communication: We prioritize clear and open communication, focusing on understanding your needs, target audience, and brand identity to create impactful Business Marketing Explainer Videos.
Customized Solutions: Whether you need a concise explainer video, engaging character animation, or another type of Business Marketing Explainer Video, we tailor each project to perfectly match your brand, style, and target audience.

Powered by Innovation and Storytelling:

Creative Storytelling Through Animation: Our skilled team of animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.


Ready to unlock the potential of Business Marketing Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Business Marketing Explainer Video?

A business marketing explainer video is a short, engaging video that simplifies complex concepts and communicates value to a target audience. These videos aim to educate, inform, and persuade viewers, ultimately driving desired actions like increased brand awareness or sales conversions . explainer videos can take various forms, such as product demos, company overviews , or educational videos explaining a specific industry concept. They are typically tailored to a specific audience, addressing their pain points and interests. The content is concise and presented in an engaging manner, often using storytelling, humor, or animation to capture attention and make the information memorable.

Explainer videos are particularly effective for businesses looking to explain complex products or services, educate customers about new features, or build brand awareness. They can be used to introduce a new product launch, showcase a company overview, or provide onboarding information for new customers. By simplifying complex information and presenting it in a visually appealing format, explainer videos can significantly improve customer engagement and drive conversions .

What do top Business Marketing Explainer Videos have in common?

Mastering business explainer videos requires a strategic approach focusing on clear communication and impactful visuals to resonate with your audience.

clear objectives - Start with a defined goal , ensuring every scene contributes to the overall message. Focus on measurable results .

• ideal customer Profile - Craft a persona; tailor the video's language and visuals to their specific pain points and aspirations. Use relatable scenarios.
• problem statement - Highlight the core problem early, creating a need for the solution. Emphasize the consequences of inaction.
• solution demonstration - Showcase the product's ease of use and value proposition through smooth transitions and clear demonstrations. Prioritize user experience .
• visual narrative - Employ a strong narrative arc with a beginning, middle, and end. Use visuals to evoke emotion and build connection.
• engaging storyline - Develop a human-centric story that resonates with viewers on an emotional level. Use relatable characters and situations.
• feature highlights - Focus on the features that solve the problem and deliver the most value. Use concise and impactful language.
• Success Metrics - Use data visualization to showcase the product's effectiveness. Quantify the benefits for a stronger impact.
• brand voice - Maintain a consistent tone and style that aligns with your brand identity. Use your brand's unique language and style.
• message clarity - Prioritize simplicity and conciseness. Avoid jargon and technical terms. Focus on the key takeaway message.

What makes Business Marketing Explainer Video effective?

Maximize the impact of business marketing explainer videos by leveraging compelling visuals and storytelling to achieve specific business goals. Distill complex information into easily digestible visuals, utilizing metaphors, analogies, and data visualization techniques to enhance understanding. Strategic use of Narrative Structure s, such as classic arcs or problem/solution frameworks, enhances viewer connection. Subtle, relevant humor, appropriate for the target audience, can increase memorability and positive associations. Prioritize clarity and conciseness in messaging to ensure viewers retain key information.

Optimize CTA placement within the narrative at natural breaks, using clear, concise language and visually appealing design. A/B test ing various video lengths can help determine the optimal duration for a specific audience; often, shorter is better, unless the topic demands more time. In-depth audience analysis and competitor benchmarking are crucial for tailoring the videos style and tone to resonate with the target audience.

Data-driven insights from past campaigns, website traffic, and customer feedback inform video content and messaging. High-resolution visuals, professional voice acting, and polished animation contribute to a perceived sense of quality and professionalism. Ensure consistent visual quality throughout the video, avoiding jarring transitions or inconsistent animation styles. Consistent branding elements, memorable characters, and a clear brand message contribute to increased brand recall. Measure video performance through key metrics such as website traffic, conversion rates, and social media engagement to assess its effectiveness and ensure intended impact. This data-driven approach nurtures leads and fosters customer loyalty.

How long should your Business Marketing Explainer Video be?

Optimize business explainer video length for maximum impact by aligning video type, content, and target audience stage.

Pre-production Considerations for Determining Video Length:

• What's the video's core message?
• Who is the intended viewer?
• How many key benefits exist?
• What's the product's complexity?
• Which platform will host it?
• What's the video's purpose?
• Does the style suit the message?

Business marketing explainer video length guide

How to create Business Marketing Explainer Videos?

Craft compelling business marketing explainer videos that resonate with your target audience and drive tangible results. Strategic planning and expert execution are key to creating videos that convert.

• Target Audience - Create detailed buyer personas to inform every aspect of the video's design and messaging.
• Compelling Narrative - Use a problem/solution structure to highlight the value proposition and resonate with viewers' needs.
• Storyboard Creation - Detailed storyboards prevent costly revisions and ensure a smooth, efficient production process.
• Animation Style - Align the animation style with your brand's personality and the overall tone of your message.
• Voice Talent - Select a voice that matches your brand's voice and tone, creating a consistent brand experience.
• Voice Recording - Professional recording ensures clear audio, avoiding distractions and enhancing viewer comprehension.
• Animation Production - High-quality animation keeps viewers engaged and ensures the video is visually appealing and memorable.
• Video Editing - Precise editing creates a seamless viewing experience, maintaining viewer interest and comprehension.
• Music & Sound - Use music and sound effects to emphasize key points and create an emotional connection with the audience.
• Platform Optimization - optimize for different platforms (YouTube, LinkedIn, etc.) to maximize reach and engagement.
• CTA & Promotion - Include a clear, concise call to action and promote the video across relevant channels to drive conversions.

How to Target Your Audience with Explainer Videos

Targeting your audience effectively is crucial for explainer video success. Let's explore how we can create videos that resonate with your viewers and drive results. We'll delve into practical strategies to connect with your ideal customer, ensuring your message hits the mark.

Think of your audience as individuals with specific needs and desires. When crafting business explainer video examples, remember to focus on their pain points and aspirations. By understanding their motivations, we can tailor our message to resonate deeply. For complex concepts, 3D animation explainer video examples can be particularly effective because they simplify complex ideas.

• Understand your audience: Research their demographics, psychographics, and online behavior. This knowledge informs every aspect of your video, from script to visuals.
• Craft a compelling narrative: Use storytelling to capture attention and create an emotional connection. Effective brand explainer videos establish a strong connection with the audience by addressing their needs directly.
• Speak their language: Avoid jargon and technical terms. Use a tone and vocabulary that feels natural and relatable.
• Highlight benefits: Focus on the value proposition and how your product or service solves their problems. Animated marketing videos offer a unique opportunity to engage your audience by showcasing your product's benefits in a visually appealing way.

By following these strategies, we can create explainer video s that truly connect with our target audience, driving engagement and achieving our marketing goals. Remember, a well-targeted video is an investment in building lasting relationships with your customers.

The Importance of a Strong Script

Crafting compelling explainer videos starts with a rock-solid script. We've covered the essential elements, but let's dive deeper into why a strong script is the foundation of a successful video. It's more than just words on a page; it's the blueprint for engaging our audience and achieving our marketing goals. A well-crafted script ensures clarity, resonates with viewers, and ultimately drives results. Think of it as the backbone of our entire video production process.

A powerful script needs to be more than just informative; it needs to be captivating. Let's explore some key principles for writing scripts that truly connect with our viewers.

• Clarity: We need a crystal-clear message so our viewers instantly grasp what we're offering. Think of explainer video examples for small business – they succeed because they communicate a single, focused message effectively.
• Engagement: A compelling narrative hooks viewers from the start. Instead of just listing features, tell a story that resonates with their needs and aspirations. Think about how product explainer video examples use storytelling to showcase benefits in a memorable way.
• Conciseness: Respect our audience's time. Get straight to the point and deliver our core message quickly and impactfully, just like a well-crafted elevator pitch.
• Call to Action: A clear call to action guides our viewers towards the next step, turning interest into conversions. promotional explainer videos rely on a strong call to action to drive results.

A strong script is the heart of any successful explainer video. By focusing on clarity, engagement, conciseness, and a clear call to action, we can create videos that resonate with our target audience and achieve our marketing objectives.

The Process of Creating a Business Explainer Video

Creating a compelling explainer video involves more than just animation; it's about crafting a story that resonates with your audience. Let's explore the key steps we'll take together to bring your vision to life. We'll build upon the foundation we've already established, focusing on the practical aspects of video production.

Imagine your target audience watching your video – what grabs their attention? It's the story, the visuals, and the way it makes them feel. We'll work together to define your core message and develop a script that speaks directly to their needs. From there, we'll visualize the video's flow through storyboards, choosing an animation style that aligns with your brand. Looking at marketing explainer video examples can spark creative ideas for your own project.

• Visual Storytelling: We'll combine compelling narratives with engaging visuals , creating a storyboard that maps out the video's journey . This is where we'll also define the animation style, drawing inspiration from motion graphics explainer video examples to ensure a dynamic and captivating visual experience.
• Bringing it to Life: With the storyboard as our guide, we'll select a professional voiceover artist and passende background music to enhance the emotional impact. Then, our skilled animators will bring your vision to life, transforming static images into a captivating moving story.
• Refinement and Polish: Through meticulous video editing and sound mixing , we'll refine the final product, ensuring a seamless and professional finish. We'll also incorporate any necessary special effects to enhance the visual appeal.
• Reaching Your Audience: Once the video is finalized, we'll optimize it for various platforms and develop a targeted distribution strategy . This ensures your message reaches the right people at the right time, maximizing its impact. Analyzing successful marketing animation videos can offer valuable insights for optimizing your distribution efforts.

By following these steps, we'll create an explainer video that not only informs but also captivates, driving engagement and achieving your marketing goals.

Using Data to Improve Explainer Video Performance

We've covered the basics of creating compelling explainer videos, but how do we know if they're truly hitting the mark? That's where data comes in. Think of data as your compass, guiding you towards better engagement, higher conversions, and ultimately, greater success. Analyzing data isn't about crunching numbers; it's about understanding your audience and refining your approach to connect with them more effectively.

Let's explore how data can transform your explainer video performance. Remember those best explainer video examples we discussed? Data helps you create your own success stories.

• Understand Viewer Behavior : Go beyond simple view counts. Dive into watch time and audience retention to see where viewers drop off. This reveals which parts of your video resonate and where you might need to make adjustments. Imagine you've created a product explainer video example. High view counts are great, but if viewers aren't sticking around, your message isn't getting through.

• Measure Engagement : Likes, shares, and comments are valuable indicators of audience response. Are viewers connecting with your message? Are they sharing it with their networks? These metrics provide valuable feedback on your content's effectiveness.

• Track Conversions: Ultimately, the goal of most business animation videos is to drive conversions. Whether it's website visits, lead generation, or sales, track the actions viewers take after watching your video. This data directly connects your video performance to your business objectives.

• Test and Iterate : Don't be afraid to experiment. A/B test different versions of your video, tweaking titles, thumbnails, and calls to action. Data reveals what resonates best with your audience, allowing you to continuously optimize for better results.

By embracing data-driven decision-making , we transform explainer videos from engaging content into powerful marketing tools . Data empowers us to understand our audience, refine our message, and achieve our marketing goals.

Optimizing Explainer Videos for Different Platforms

Optimizing your explainer videos for different platforms is like tailoring a suit – it needs the perfect fit to make a great impression. We've crafted a compelling story, now let's ensure it reaches the right audience on the right platform. Think about it: a catchy TikTok video might not resonate on the professional landscape of LinkedIn, just as a detailed product demo might lose viewers on Instagram's fast-paced feed.

Consider top explainer video examples – they understand their audience and platform. A polished corporate video example might shine on YouTube, showcasing in-depth data and testimonials, while a snappy, visually-driven piece thrives on Instagram. Remember, it's about tailoring your message to the specific nuances of each platform.

• Platform Focus: Start by understanding your target audience's online behavior. Where do they spend their time? A video aimed at business professionals requires a different approach than one targeting a younger demographic on TikTok.

• Length and Format: Shorter, attention-grabbing content often performs best on mobile-first platforms like Instagram and TikTok. Longer, more detailed corporate explainer video examples can find their home on YouTube or LinkedIn, where viewers expect in-depth information.

• Visual Appeal: Think visually. A striking thumbnail is your video's first impression. Optimize aspect ratios for different screen sizes and orientations. Vertical video dominates mobile, while horizontal remains standard for desktop.

• Engagement Tactics: Captions are crucial for accessibility and engagement, especially on mobile where many viewers watch without sound. Use relevant hashtags to expand your reach and encourage interaction.

Tailoring your explainer videos to each platform ensures your message resonates with the right audience, maximizing impact and driving results. Remember, it's not just about creating great content; it's about delivering that content in a way that captures attention and sparks action.

How business marketing explainer video examples are curated?

We dove deep into business marketing explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter curation framework

1.Relevance Authentic business marketing explainer videos showcasing real-world applications .
2.Diversity Showcasing diverse visual styles , industries, and target audiences for inspiration.
3.Engagement Analyzing audience response , information design , 10-second litmus test.
4. Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity , flow, message effectiveness.
6.Value Proposition Examining the clarity and persuasiveness of the video's value proposition.
7. Target Audience Connection Determining how effectively the video connects with its intended target audience .
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. product demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, business marketing explainer videos 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)