Imagine your brand's message, not just heard, but truly experienced. What if you could unlock a level of engagement you never thought possible? I am here today, and in this article, we'll uncover the transformative power of business marketing explainer videos. What we're about to explore is how these dynamic visuals can not only communicate your message but also foster a deeper connection with your audience, driving growth and enhancing brand resonance. Let's look at the impressive statistics that showcase their impact.
Video content accounts for 82.5% of all web traffic.
62% of Internet Users in the U.S. Access YouTube Daily.
As of January 2023, YouTube has nearly 2.5 billion users worldwide.
These stats reveal a massive audience hungry for video content, particularly on platforms like YouTube. Business Marketing Explainer Videos can strategically tap into this demand, transforming viewers into engaged customers. In this article, we're highlighting 30 Impactful Business Marketing Explainer Video examples that immediately captivated us and inspired our curiosity
The captivating visuals and energetic soundtrack of this Aqua Security Business Marketing Explainer Video immediately draw us into a world of futuristic innovation. The vibrant neon lighting and dynamic camera movements through the hexagonal tunnel create a sense of forward momentum, perfectly capturing the pace of modern software development. We all appreciate how the video seamlessly transitions between scenes, showcasing the need for security to keep up with the speed of DevOps. This video leaves viewers inspired by Aqua Security's promise of freedom and transformation in the cloud-native landscape.
What We Can Learn
Fast-paced visuals build excitement, driving viewers to learn more.
The NFC Forum's Business Marketing Explainer Video effectively demonstrates the transformative power of NFC technology. With a focus on real-world applications, the video showcases how NFC simplifies tasks like payments, access control, and product verification. The clear and concise messaging, combined with dynamic visuals, makes even complex concepts easy to understand. The use of a globe as a visual metaphor cleverly conveys NFC's global reach, while the upbeat music creates a sense of excitement and possibility.
What We Can Learn
Tell a concise story showing how your product solves a problem, creating a lasting impression.
The MCL Restaurant's Business Marketing Explainer Video takes a refreshing approach. It cleverly utilizes 2D animation to bring their 60-year noodle-making legacy to life. We are captivated by the noodle strand's journey, traversing diverse landscapes and culminating in a massive noodle ball, a visual metaphor for their impressive output.
The shift to real dishes and the warm color palette evoke a sense of home-cooked meals. The folk-inspired music complements the animation perfectly, creating a truly immersive and memorable brand experience. The ending website CTA entices us to explore MCL's offerings further.
What We Can Learn
Let your animation tell a story, not just explain features. this creates an emotional response.
4. Tyson Best Business Marketing Video - Improve viewer engagement gently
The animation in this Tyson Business Marketing Explainer Video is top-notch, seamlessly blending 2D elements with subtle 3D touches to create an engaging narrative. We love how Tyson cleverly illustrates its commitment to water stewardship, taking viewers on a visual journey from a single droplet to a nationwide initiative. The use of an upbeat orchestral score enhances the positive message of collaboration and long-term vision. The video also showcases Tyson's dedication to protecting water for future generations, leaving a lasting impression on its stakeholders and consumers alike.
The video expertly uses visual metaphors, like the US map dotted with farm icons, to showcase the scope of Tyson's efforts. A circular chart effectively breaks down the five pillars of its water stewardship program, making complex concepts digestible. We're inspired by Tysons clear and concise information delivery, which balances data-driven insights with an emotionally resonant message of community responsibility and future sustainability.
What We Can Learn
Illustrate your product's benefits with relatable scenarios, making it easy for viewers to see themselves using it.
The evolution of commerce is a fascinating journey, from simple bartering to the complex systems we use today. But hidden within this journey is a constant: the cost of transactions. These fees, often overlooked, add up to billions of dollars annually, hindering growth and limiting potential. COTI, Currency of the Internet, emerges as a powerful solution, redefining the landscape of payments and re-energizing the global economy.
COTI empowers everyone to take part in the payment revolution with its innovative, decentralized trust system. Its unique approach fosters transparency and accountability, encouraging fair play and rewarding honesty. The result is a frictionless, cost-effective experience for all, unlocking new possibilities for businesses and individuals alike.
What We Can Learn
Feature diverse, relatable characters to broaden appeal and drive engagement.
6. FSGImpact Simple Business Explainer Video - Explain impact collaboratively
In this impactful business marketing explainer video, FSGImpact masterfully showcases the power of collective action. We all resonate with the challenge of facing overwhelming global issues, and the video beautifully illustrates how collaboration can lead to significant change. The subtle 3D effects add depth and visual interest, while the upbeat music reinforces the optimistic message.
FSGImpact presents its collective impact approach with clarity and conviction. By highlighting tangible achievements, such as reduced youth incarceration and environmental restoration, the video inspires us to believe in the potential for positive social change. This explainer video is an excellent demonstration of how to convey a compelling message through a combination of minimalist design and impactful storytelling.
What We Can Learn
Clearly demonstrate your solution's impact with before-and-after visuals, driving conversions.
In this business marketing explainer video, we love the simple yet captivating way Horne introduces its unique company culture, The Wise Firm, inspired by the parable of the wise and foolish men. The powerful message of building on a strong foundation is effectively visualized using paper cutout animation and dynamic transitions. Horne's core values, acting as their True North, are creatively depicted with an animated compass guiding their journey. This compelling narrative effectively establishes their brand identity as a firm grounded in wisdom and purpose.
The video beautifully captures Horne's commitment to client experience and their mission to create value. We see 2D icons playfully navigating a map interface, adding a touch of visual delight. The subtle 3D effects on the hierarchical structure of We & Service reinforce their dedication to teamwork and collaboration. This video effectively communicates Horne's values and commitment to making a positive impact.
What We Can Learn
Visually represent your values. this strengthens your brand identity.
8. National Grid ESO Minimal Business Explainer Video
The clever use of 2D animation in this explainer video for customer engagement instantly captures the viewer's attention. We appreciate how National Grid ESO simplifies the complexities of a rapidly changing energy sector with concise messaging. The bright, optimistic visuals create a positive and engaging viewing experience.
This video demonstrates how embracing innovation is critical in a dynamic market. The depiction of distributed energy resources across the UK map highlights the changing power grid. We all understand the importance of moving away from outdated systems, and National Grid ESO's solutions for automation and optimization seem promising.
What We Can Learn
Bright visuals and concise messaging boost viewer engagement.
In the ever-evolving landscape of customer service, we appreciate how essential it is to create seamless and delightful experiences. This business marketing explainer video for Amazon Connect masterfully demonstrates how to solve the challenges of traditional contact centers. Through a crisp, modern aesthetic and dynamic 2D motion graphics, we see how AWS offers a streamlined, cloud-based solution.
We love the intelligent use of visual metaphors, like the overloaded representative juxtaposed against the clean simplicity of the cloud icon. The video concisely communicates complex concepts, emphasizing the ease of integration and cost savings. The final prompt to visit their resources page encourages immediate action, leaving us eager to learn more about Amazon Connect and its potential to revolutionize customer interactions.
What We Can Learn
Prioritize a clean aesthetic. a modern look enhances professionalism and memorability.
In today's rapidly evolving business landscape, Quantiphi's dynamic brand video captures our attention instantly. We love the striking visual metaphor of the disintegrating Rubik's cube, seamlessly transforming into the company's logo, cleverly showcasing their problem-solving prowess. The video brilliantly blends 3D animation with futuristic sound design and upbeat music, creating a truly immersive viewing experience.
This concise business marketing explainer video uses vibrant teal, blue, and white against a dark backdrop, making each visual pop. Showcasing diverse applications of AI, from healthcare to retail, Quantiphi effectively demonstrates their ability to Solve What Matters. The call to action is clear, inviting viewers to partner with them to overcome complex challenges and achieve unprecedented success.
What We Can Learn
Showcase diverse applications of your solution. this broadens appeal and demonstrates versatility.
11. Calendly Animated Business Marketing - Drive engagement implicitly
Calendly is a solution that simplifies scheduling for individuals and businesses. The goal of this video is to introduce the company and its new brand identity. This video is designed to entice potential customers with the modern look and feel.
Video Design - The video employs a clean, modern visual design with a focus on graphic elements and animation. It incorporates simple geometric shapes and vibrant colors, common in Business Marketing Explainer Videos, to create a playful and approachable tone. The use of isometric illustrations brings a unique visual style, which is both engaging and effective in depicting the ease of use of the product.
The visual style, combined with the clear and concise message, effectively communicates the value proposition of Calendly, which is about simplifying a complicated process. The tone is positive, friendly and persuasive, which helps to establish Calendly as a trusted and reliable solution.
Boyd is a company that specializes in medical adhesive tapes and wearable solutions. This video is designed to show the process of bringing medical wearables to life and highlights Boyd's expertise in the field.
Video Design - The video is a high-quality Business Marketing Explainer Video that showcases the steps of developing medical wearables. The video employs a clean, minimalist visual design and utilizes clean grey and blue color schemes. The video features animation and graphic elements that are used effectively to illustrate the product and process.
The video successfully communicates Boyd's value proposition by showcasing the company's collaborative approach with product engineers and the use of advanced technology in bringing wearable medical solutions to market. The video clean visual style and animated illustrations make for a clear and engaging narrative, resulting in a video that has an informative tone.
Infineon is a semiconductor solution provider that actively drives decarbonization and digital transformation. This video is designed to showcase the impact of Infineon's AutoDrive project on the automotive industry.
Video Design - The video is a clean, simple, and effective Business Marketing Explainer Video that uses bright colors and minimal animation. The visual design relies on simple, bold outlines and easy-to-understand illustrations that effectively convey the message. The video uses a clean, white background for its graphics that is easy to look at, and does not overwhelm the viewer. The use of contrasting colors like yellow, blue, and white makes it more engaging.
The visual style of the video is able to communicate the goal of the video by highlighting the AutoDrive project as a collaboration of leading European companies and research institutions. This collaborative spirit is visually represented through the animation of the doors opening and displaying a map of Europe. The video's tone is optimistic and encouraging, highlighting the advancement of technology and the benefits of Infineon's project. The video uses simple, clean animations to convey complex technical information about the AutoDrive project in an engaging manner, making it effective in communicating the project's impact on the future of the automotive industry.
We adore this explainer video for customer engagement. Deloitte's mastery of visual storytelling is evident in the way they depict the intricate web of connected systems within a smart city. We appreciate the clear, concise narrative that unfolds through simple yet striking animations.
The seamless integration of UI elements and the subtle use of 3D give the video a sophisticated feel, while the minimalist aesthetic keeps the focus on the core message: smart city solutions lead to a better quality of life. The consistent color palette reinforces the brand's focus on technology and sustainability, making this video a truly inspiring example of how to engage and inform with visual brilliance.
What We Can Learn
A consistent color palette strengthens brand identity and recall.
MSD Careers is a company that focuses on medical innovations. This video is designed to show the audience how the Regulatory Affairs team works to get medicines and vaccines approved for patients.
Video Design - The video uses a bold and modern aesthetic. The video has multiple graphic elements like animated circles, squares and lines. It features a variety of colors like green, blue and black, to highlight a fast-paced digital world, which is a perfect example of a Product Marketing Explainer Video.
The video design drives the video goal by showing how the company's work can bring hope to patients, which is central to the company's mission. The use of high-quality graphics and bold colors communicates a sense of dynamism and excitement, which encourages the viewer to learn more about the opportunities available. The overall tone of the video is optimistic and encouraging, emphasizing the company's commitment to making a difference in the lives of people.
Cabot creates materials that improve daily life and enable a more sustainable future. The video is designed to demonstrate the impact of Cabot materials on everyday life, focusing on their role in enabling a more sustainable future.
Video Design - This Enterprise Application Marketing Explainer Video utilizes captivating visuals to showcase Cabot's materials at work. The graphics are sleek and modern, demonstrating the high quality of Cabot's products. The video features a variety of visual elements, including footage of cars, bicycles, wind turbines, and everyday people.
The video expertly blends visual storytelling and engaging graphics to communicate the objective of the video, highlighting Cabot's materials' contribution to a more sustainable future. The video adopts a positive tone, showcasing the positive impact of Cabot's materials. The visual style of the video is designed to demonstrate the benefits of Cabot's materials to a wide audience, highlighting how these materials contribute to a more sustainable future.
VoltaChem focuses on innovation and decarbonization of energy and recarbonization of raw materials. The video is designed to introduce the company and its Power-2-Chemicals program line, which focuses on electrochemical reactor development and integration within chemical production facilities.
Video Design - The VoltaChem video follows a simplistic design style that is visually engaging and appeals to a wide audience. It uses a clean white background, 3D graphics that feature simplistic models of wind turbines and solar panels, accompanied by text that explains the company's focus on the chemical industry. The use of animated graphics, bold text, and a clear narrative makes this a good Digital Marketing Explainer Video.
The video effectively communicates the objective of VoltaChem and its Power-2-Chemicals program, which focuses on developing new electrochemical routes for chemical building blocks and higher value products. This is clearly conveyed through the use of visuals, like a factory with wind turbines and solar panels, and accompanying text that explains the process. The tone of the video is informative, authoritative, and forward-thinking, making it relevant to the chemical industry and investors alike.
EQT is a global private equity firm that invests in a variety of industries, including agriculture, fishery, food processing, industry, and oil, gas, and mining. This video is designed to provide potential employees, portfolio companies, business partners, and public shareholders of EQT with general information about the firm and its operations.
Video Design - The video is a simple and clean animation with bold colors and a minimalist style. This design style makes it a good Small Business Marketing Intro Video because it is effective, easy to understand, and visually appealing. The animated graphics are simple but high quality and effective in communicating the key message of the video. This style is suitable for the target audience as it is modern, engaging, and relevant.
The video effectively communicates the goal of EQT, which is to help people live better lives. The video depicts various industries that EQT invests in. It starts with the laptop screen displaying a graph and progresses to the animated depiction of the industries that EQT invests in. This simple yet effective visual style, along with the clear narrative, reinforces the message that EQT is a firm that understands and supports people who work in these industries.
Atlas Copco is a leading global provider of industrial solutions. The video is designed to explain the importance of climate change and the impact of sustainability on manufacturing industries.
Video Design - This is a Startup Marketing Explainer Video, which features high-quality animation, sleek graphics and a dark color palette. The video uses a 3D stylized and animated approach to create visual interest and engage the audience. The combination of 3D style and dark color palette makes it feel both futuristic and impactful, and aligns with the company's focus on cutting-edge technology and sustainable solutions.
The animation style and the overall design of the video effectively communicate the gravity of climate change, while the use of clean, minimalist graphics and animations highlights the company's commitment to sustainability and innovative solutions. This is an example of a video that effectively educates the viewer, while also highlighting the company's unique value proposition. The visuals are striking and memorable, drawing the viewers' attention towards Atlas Copco's mission and offerings. The video's positive tone suggests a hopeful future for the industry, driven by innovation and collaboration.
ENEL explains what Renewable Energy Certificates or RECs are, and how they work. The video is designed to educate audiences on this hot topic.
Video Design - This Company Marketing Explainer Video uses simple, cartoonish, yet illustrative graphics. The colors used are simple. The video uses bright, eye-catching colors to visually communicate the value of renewable energy certificates.
The animation is smooth, making the video engaging for a viewer. The combination of clear graphics and the simple, friendly tone of the video help communicate the information efficiently, while keeping the video exciting.
Acuity is a company that helps businesses grow and transform, enabling them to do more with less. The video is designed to highlight the need for organizations to evolve and adapt in a rapidly changing business landscape.
Video Design - This Business To Business Marketing Video uses a clean and modern design style, with a focus on bold, graphic elements. The use of vibrant colors and animated shapes create a sense of energy and momentum, which is in line with the message of transformation. The video incorporates a variety of graphic elements, including circles, lines, and icons, that are all connected together to create a visually engaging narrative.
The video visual style is able to effectively communicate the objective of the video, which is to emphasize the need for organizations to evolve and become future ready. The use of bold graphics and animation creates a sense of urgency and dynamism, which is reflective of the challenges and opportunities that businesses are facing. The video's overall tone is confident and optimistic, suggesting that with the right tools and guidance, organizations can successfully navigate these challenges and emerge stronger.
WOOD is a software company that creates digital solutions to improve the efficiency of businesses. This video is designed to showcase how WOOD's solutions can help attract residents and deliver seamless experiences that make life easier for both landlords and tenants.
Video Design - The video uses a bold, clean, and vibrant visual style. It features simple, flat character designs that reflect a modern, minimalist aesthetic. The use of bright colors, such as greens, blues, and oranges, combined with white backgrounds, make the video eye-catching. This video style is a good example of a Whiteboard Marketing Explainer Video because of its simple design, clean lines, and clear visuals that effectively communicate the message and illustrate the product.
This video, through its simple animation style, delivers a message of efficiency and ease. The video style effectively communicates the objective of simplifying life for landlords and tenants. The graphics and animations are clean and easy to follow, reflecting the company's focus on streamlined processes. The overall tone of the video is optimistic and inviting, highlighting the positive impact of WOOD's solutions on businesses.
FGV is a leading global producer of palm oil, the video is designed to communicate the company's commitment to sustainable and ethical practices.
Video Design - FGV's video highlights the company's journey from a small seed to becoming a global leader in the palm oil industry. The video features a blend of illustrations and animations, showcasing a simplified yet aesthetically pleasing Product Marketing Explainer Video style. Graphics are minimalistic, emphasizing a clean and modern feel. The use of vibrant colors like green, yellow, and red adds a touch of warmth and emphasizes the natural elements of the palm oil industry.
The use of simple animations and engaging visuals effectively communicates FGV's story and vision. The video maintains a positive and optimistic tone, showcasing the company's dedication to both economic growth and environmental responsibility. The visual style effectively conveys the message of sustainability and innovation, highlighting FGV's commitment to creating a better future.
Mavenir is a company building a software-based automated network that runs on any cloud. This video is designed to showcase Mavenir's achievements and capabilities.
Video Design - Mavenir's video utilizes a contemporary design aesthetic. It features a sleek and modern visual style with vibrant colors and high-quality graphics. The world map graphic with Mavenir's company logo highlighted on multiple locations, showcases their global presence and reach. The use of futuristic tech-inspired visuals, like the animated glowing lines connecting multiple points on the map, emphasizes the company's technological advancements and innovative solutions. This style makes the video a strong Marketing Explainer Promo Video, showcasing Mavenir's expertise in the telecom industry.
The video visual design seamlessly blends with the narrative, effectively communicating Mavenir's core offerings: a software-defined network, a cloud-native solution, and 5G capabilities. The use of 3D text with neon lights reinforces the technology aspect of their product. This video tone is informative and enthusiastic, successfully conveying Mavenir's commitment to revolutionizing the network industry.
Capital One is a financial services company that provides products and services like debit cards, credit cards, and auto loans. This video is designed to highlight the benefits and convenience of using a Capital One debit card.
Video Design - The video's visual style is simplistic but effective. It uses flat vector graphics and a limited color palette to create a clean, modern, and eye-catching look. This makes it a good Small Business Marketing Videoe video because it's easy to understand and visually appealing. The contrast of the blue and green colors of the cash town versus the convenience town sets up the central concept in a clear way, using simple and familiar visuals.
The graphics are well-designed and the animation is smooth, making the video easy to watch and engaging. The video style uses a clear and concise narrative to guide the viewer through its message. This video uses humor and wit to convey its key message, that the Capital One debit card makes paying for things easier and more convenient than cash. The tone is lighthearted and fun, making the video memorable for viewers.
Digital Marketing Institute is a global leader in digital marketing certification, providing training to universities, colleges and resellers. This video is designed to highlight the challenges and opportunities in the education industry and how Digital Marketing Institute can help navigate the complex digital world.
Video Design - The video uses simple, clean graphics with vibrant colors and animations to communicate the complexities of digital education. A green ball represents the learner, navigating through a maze of paths and obstacles. Icons representing various digital marketing disciplines, such as search engine optimization (SEO) and pay per click (PPC), are used to illustrate the range of skills needed in today's education market. This design approach creates a Digital Marketing Explainer Videoe video that is engaging and easy to understand.
The visual style of the video effectively communicates the challenges of the modern education industry, highlighting the need for institutions to adapt to the evolving learning environment. The use of simple animations creates a lighthearted and approachable tone that encourages viewers to explore Digital Marketing Institute's solutions. The design also emphasizes the global reach of the organization, suggesting its relevance for a diverse audience. The clear, clean graphics make the video easy to follow, ensuring the message resonates with the intended audience.
Kubota has been working to achieve solutions for social issues related to food, water, and the environment. The video is designed to showcase the company's long-term vision, GMB2030, which focuses on the company's dedication to sustainability and global impact.
Video Design - The video design is simple and clean, using minimal graphics and animation. The use of bold colors and geometric shapes adds a modern feel, while the focus on data and historical facts makes the video more trustworthy. The graphic style in the video is clean and informative, which helps to emphasize the serious message of the video. This is a good Business Marketing Video as it highlights the company's commitment to sustainability and the positive impact it hopes to make on the world.
The video uses a simple visual language to communicate the company's goal of becoming a Global Major Brand. The video's tone is professional and aspirational, conveying Kubota's desire to be a leader in its industry. The video highlights Kubota's history of innovation and commitment to solving global issues. Through the use of a straightforward design, the video effectively conveys the message of Kubota's ambition and sustainability goals.
Alation is a data catalog company, and this video is designed to celebrate their ten year anniversary by highlighting their achievements and announcing their position as the greatest of all time in the data catalog space.
Video Design - The video utilizes an athletic theme to emphasize Alation's position as the leader in its industry. Simple silhouettes of athletes are used in an energetic montage, showcasing Alation's key achievements such as winning various industry awards and being recognized as a top data catalog provider. The video uses a blue color scheme, showcasing a clean and modern design style, similar to Company Marketing Explainer Video trends.
The graphics used in the video communicate the objective of the video, showcasing Alation's accomplishments in a fun, fast-paced and energetic way. This highlights Alation's position as the industry leader, while creating a celebratory tone. The overall design successfully drives the video goal of showcasing Alation's achievements and emphasizing their industry leadership.
MEDHOST is a healthcare solutions provider that assists hospitals and other healthcare facilities in improving their operations and patient care. This video is designed to showcase MEDHOST's support for healthcare professionals and how they help them make a difference in the lives of their patients.
Video Design - The video features a clean, modern, and engaging style. It utilizes a combination of 3D animated graphics and bold typography. The simple yet effective use of visuals communicates the value proposition of MEDHOST. The design of the video is similar to a Product Marketing Explainer Videoe video that utilizes engaging animated graphics to tell a story about the benefits of a product.
The use of vibrant blue and red color palettes adds visual appeal to the video. The use of minimal imagery and concise animation allows the viewer to focus on the key message of the video. The upbeat tone of the video reflects the positive impact of MEDHOST's services and its ability to empower healthcare professionals to provide excellent care. The video effectively communicates the company's commitment to supporting healthcare professionals and their commitment to improving patient outcomes.
Noonday Collection is an online marketplace where artisans can sell their products, which includes handmade jewelry, accessories, and home goods. This particular video is designed to encourage people to become Noonday ambassadors, who can earn a commission by selling these products.
Video Design - This video uses a minimalist graphic style. The video starts with a simple animated woman, who is wearing one of the Noonday Collection jewelry pieces. This woman then transitions into an illustration style that is simple, modern, and engaging. The color palette is primarily soft pastels and neutral tones, and uses a minimalist animated globe, showing a woman pushing a globe to signify the global impact of their business. This video is a great Small Business Marketing Intro Videoe video, as it shows the Noonday Collection's commitment to global impact and the power of entrepreneurship.
The video uses simple animation and minimal text to communicate its message. The illustrations are clear and easy to understand, which makes the video accessible to a wider audience. This video is effective because the visuals match the narrative of the video. The message about giving women around the world the opportunity to make an income is conveyed by the woman pushing the globe, which creates a sense of optimism and empowerment. The soft and subtle tone of the video further complements the message of the video.
FAQ
How can an explainer video help me achieve my specific marketing objectives?
What are the different styles of explainer videos, and which one is best suited for my business?
Different styles cater to diverse needs:
* 2D animation
* Whiteboard animation
* Live-action
* Screencasts
Choose the style that best suits your brand and message.
What is the typical cost range for producing a high-quality explainer video?
High-quality explainer videos typically cost between $1,000 and $6,000, depending on complexity and length.
How long does it typically take to produce an explainer video?
Production typically takes 3 to 8 weeks, depending on project scope and revisions.
What are the key elements of a successful explainer video?
Key elements for success:
* Clear, concise message
* Engaging visuals and script
* Strong call to action
How can I find a reputable explainer video production company?
Choose a production company with a proven track record, diverse portfolio, and transparent communication.
How can I use my existing marketing assets in the explainer video?
Existing marketing assets (logos, branding guidelines) can be integrated seamlessly.
What are some common mistakes to avoid when creating an explainer video?
Avoid jargon, excessive length, and unclear calls to action.
How can I adapt a specific explainer video style to fit my brand identity?
Adapt any style to your brand by customizing color palettes, typography, and animation.
What are some effective call-to-actions to include in my explainer video?
Effective calls to action guide viewers towards desired outcomes (website visits, free trials).
How can I use animation to enhance my explainer video?
Animation simplifies complex concepts and enhances visual appeal.
What are the benefits of using live-action footage in an explainer video?
Live-action adds a human touch, building trust and showcasing brand personality.
What is the ideal length for an explainer video?
Aim for 60 seconds to 2 minutes to maintain viewer engagement.
How can I ensure my explainer video is optimized for mobile viewing?
Optimize for mobile using responsive design and clear visuals/audio.
What are some tips for choosing the right visuals for my explainer video?
Select visuals that align with your message, target audience, and brand aesthetic.
How to plan and optimize Business Marketing Explainer Videos?
Strategic Simplicity: "The job of a product manager is to deeply understand the customer's needs." - Benedict Evans. Advids prioritizes understanding the target audience. For a SaaS client, we simplified complex software features into clear benefits within their explainer video, leading to a 15% rise in trial sign-ups.
Actionable: Simplify complex information by focusing on customer benefits.
User-Centric Design: "Focus on the core problem your product solves and how it helps people." - Amir Salihefendic. Advids designs with the user in mind. For a healthcare client, we created an explainer video addressing patient concerns directly, resulting in a 10% increase in patient consultations.
Actionable: Address user pain points directly and clearly in your message.
Content Clarity: "Good content isn’t about good storytelling. It’s about telling a true story well." - Ann Handley. Advids focuses on authentic narratives. For an e-commerce client, we showcased real customer testimonials in their explainer video, boosting sales by 8%.
Actionable: Build trust by incorporating authentic stories and testimonials.
Targeted Messaging: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Philip Kotler. Advids tailors messaging to specific audiences. For a non-profit client, we crafted an explainer video targeting their donor base, resulting in a 12% increase in donations.
Actionable: Tailor your message to resonate with your specific target audience.
Iterative Approach: "When you're stuck, make something." - John Zeratsky. Advids embraces an iterative process. For a manufacturing client, we used a prototype video to gather feedback and refine the final explainer video, leading to a 5% improvement in lead generation.
Actionable: Embrace experimentation and iteration to refine your approach.
Why Advids for Business Marketing Explainer Video?
At Advids, we create high-quality, original Business Marketing Explainer Videos designed to achieve exceptional results and help you reach your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven track record ensures your vision translates into a compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of what makes a Business Marketing Explainer Video truly effective. Over 320 of these projects have been specifically focused on Business Marketing Explainer Videos. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
The Advids Creative Process:
Collaborative Partnership: We believe in close collaboration from concept to completion. You'll be actively involved throughout the entire process, ensuring your vision is accurately reflected in the final animation. Strategic Communication: We prioritize clear and open communication, focusing on understanding your needs, target audience, and brand identity to create impactful Business Marketing Explainer Videos. Customized Solutions: Whether you need a concise explainer video, engaging character animation, or another type of Business Marketing Explainer Video, we tailor each project to perfectly match your brand, style, and target audience.
Powered by Innovation and Storytelling:
Creative Storytelling Through Animation: Our skilled team of animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.
Ready to unlock the potential of Business Marketing Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Business Marketing Explainer Video?
A business marketing explainer video is a short, engaging video that simplifies complex concepts and communicates value to a target audience. These videos aim to educate, inform, and persuade viewers, ultimately driving desired actions like increased brand awareness or sales conversions. Explainer videos can take various forms, such as product demos, company overviews, or educational videos explaining a specific industry concept. They are typically tailored to a specific audience, addressing their pain points and interests. The content is concise and presented in an engaging manner, often using storytelling, humor, or animation to capture attention and make the information memorable.
Explainer videos are particularly effective for businesses looking to explain complex products or services, educate customers about new features, or build brand awareness. They can be used to introduce a new product launch, showcase a company overview, or provide onboarding information for new customers. By simplifying complex information and presenting it in a visually appealing format, explainer videos can significantly improve customer engagement and drive conversions.
What do top Business Marketing Explainer Videos have in common?
Compelling Story
A captivating narrative that keeps viewers engaged.
Clear Value Prop
A concise explanation of the product's benefits.
Visual Storytelling
Engaging visuals that enhance the narrative.
Animated Explainer
A dynamic and visually appealing style.
Motion Graphics
Visually stimulating elements that add impact.
Whiteboard Animation
A simple and effective style for explaining concepts.
Mixed Media
A blend of animation, live-action, and other elements.
Live Action
Real-world footage that adds authenticity.
Stock Footage
High-quality visuals that enhance the video.
Call to Action
A clear instruction for viewers to take the next step.
Targeted Audience
Content tailored to the specific needs of viewers.
Concise Length
A video length that keeps viewers engaged.
What makes Business Marketing Explainer Video effective?
A captivating business marketing explainer video is a powerful tool for engaging audiences and driving desired outcomes. The effectiveness of these videos is driven by their ability to simplify complex information and present it in a visually appealing and engaging manner.
Conversational and engaging, these videos aim to connect with viewers on an emotional level, making the information more relatable and memorable. The use of storytelling, humor, and animation helps to capture attention and keep viewers engaged, ultimately leading to increased brand awareness, lead generation, and customer satisfaction.
How long should your Business Marketing Explainer Video be?
A well-crafted business marketing explainer video is a powerful tool for engaging audiences and driving desired outcomes. The ideal length of these videos is determined by several factors, including the complexity of the information being presented, the target audience, and the desired outcome.
The goal is to create a video that is concise and engaging, delivering the key message without overwhelming viewers. A good rule of thumb is to keep the video length under 2 minutes, but this can vary depending on the specific content and objectives.
Pre-Production Considerations
What is the primary objective of the video?
What is the target audience for the video?
How complex is the information being presented?
What is the desired call to action?
What is the budget for the video?
What is the timeline for the video?
What is the overall tone and style of the video?
How to create Business Marketing Explainer Videos?
Creating a successful business marketing explainer video is a strategic process that involves careful planning, execution, and optimization. The creation process involves defining clear objectives, identifying the target audience, and crafting a compelling narrative that resonates with viewers.
The goal is to create a video that is informative, engaging, and persuasive, ultimately driving desired outcomes like increased brand awareness, lead generation, or sales conversions.
Pre-Production
Define clear objectives
Identify target audience
Develop a compelling narrative
Create a storyboard
Choose animation style
Select voiceover talent
Production
Record voiceover
Create animation
Edit video
Add music and sound effects
Optimize for different platforms
Add call to action
Promote video
Unlocking Explainer Video Power for Product Launches
Product Demos:
Ideal for showcasing new software or gadgets. These videos use screen recordings, animation (consider 3D for intricate details), and captivating voiceovers to highlight key features and benefits. For software, screen recordings with clear narration are highly effective.
Onboarding Videos:
Reduce churn by welcoming new users with onboarding videos. Featuring screencasts and simple animations, these videos guide users through initial setup, essential features, and FAQs. Aim for concise videos under 2 minutes to maintain engagement.
Training and Education:
Simplify complex sales processes or Software Tutorials with engaging Animated Explainer videos. This boosts knowledge retention and saves time and resources. Use a mix of animation styles and real-world examples for optimal learning.
Brand Storytelling:
Animated explainer videos are perfect for weaving captivating brand stories. By using relatable characters and scenarios, these videos evoke emotions, communicate brand values, and create a lasting impression. Consider using a narrative structure like the hero's journey.
Customer Testimonials:
Build trust by showcasing real customer experiences through testimonial videos. These videos feature satisfied customers sharing their positive experiences, boosting authenticity and influencing potential buyers. Ensure Testimonials are genuine and relatable.
Winning Explainer Video Formula
Crystal Clear Objectives: Define precise, measurable goals. Are you aiming for brand awareness, lead generation, or sales? Clear objectives guide your video's content and call to action.
Laser Focus on Target Audience: Identify your ideal viewers and tailor the video's language, tone, and visuals to resonate with their interests and pain points. Conduct thorough market research to understand their demographics, psychographics, and needs.
Captivating Storytelling: Craft a compelling narrative that hooks viewers from the first frame. Highlight the problem your product solves and showcase its benefits engagingly. Consider using a narrative structure like the hero's journey or problem-solution framework.
Seamless Viewing Experience: Invest in High-Quality Production elements, including professional voiceover, crisp sound effects, and visually appealing animations. A polished look enhances your brand image and keeps viewers engaged.
Strategic Call to Action: Guide viewers towards the desired action with a clear and concise call to action. Whether it's visiting your website, downloading a resource, or making a purchase, make it easy for them to take the next step.
Maximize Your Explainer Video's Impact
Integrating your explainer video strategically within your marketing efforts is crucial for maximizing its impact. Consider these touchpoints:
Website Integration: Embed the video on your homepage, landing pages, and product pages to capture visitor attention, provide valuable information, and improve SEO. Consider placing videos above the fold on key pages.
Social Media Powerhouse: Share snippets, teasers, and the full video across your social media platforms to expand reach, drive traffic, and spark conversations. Create short, engaging teasers optimized for each platform. Use relevant hashtags and target your ads.
Email Marketing Boost: Elevate your email campaigns by embedding the video within your emails. This boosts engagement and provides a visually appealing way to deliver your message. Consider using a compelling thumbnail image to encourage clicks.
Sales Enablement Tool: Equip your sales team with the explainer video to enhance their presentations, showcase product demos, and engage prospects more effectively. Sales reps can use videos during online meetings or embed them in email follow-ups.
Lead Nurturing Asset: Integrate the video into your lead nurturing workflows to provide valuable content, educate prospects about your offerings, and nurture them towards conversion. Use videos to address specific pain points and showcase solutions.
Empower Your Sales Team with Explainer Videos
Explainer videos can be powerful assets for your sales team, empowering them to engage prospects, communicate value, and close deals more effectively.
Product Demonstrations: Showcase your product's features, benefits, and use cases in action with engaging product demo videos. Sales reps can share these videos during online meetings, presentations, or embed them in email follow-ups.
Sales Pitch Enhancement: Elevate your sales pitches by incorporating explainer videos. Visual Storytelling can captivate prospects, simplify complex concepts, and leave a lasting impression. Videos can be used to introduce your company, explain your value proposition, or address specific customer needs.
Lead Nurturing Tool: Share explainer videos with leads to provide valuable information, address their pain points, and nurture them through the sales funnel. Videos can be used to educate leads about your product or service, answer frequently asked questions, or showcase customer success stories.
Onboarding Support: Welcome new customers with onboarding videos that guide them through the setup process, key features, and answer frequently asked questions. This can improve customer satisfaction and reduce churn.
Sales Training Resource: Use explainer videos to train new sales reps on product knowledge, sales techniques, and company messaging. This can help them ramp up faster and become more effective in their roles.
Measuring Your Video's Impact
View Count:
While not the sole indicator of success, view count provides insights into your video's reach and audience engagement. Track views across different platforms to understand where your video is performing best.
Engagement Metrics:
Dive deeper into audience engagement by monitoring watch time, likes, shares, and comments. These metrics reveal how well your video resonates with viewers. Analyze watch time to identify which parts of your video are most engaging.
Conversion Tracking:
Ultimately, you want your video to drive conversions. Track website visits, lead generation, sales, or any other desired action that aligns with your video's objectives. Use UTM parameters to track the source of your conversions.
Click-Through Rate (CTR):
Measure the effectiveness of your call to action by analyzing the click-through rate on links within your video. This reveals how well you're guiding viewers towards the next step. Experiment with different call to action placements and wording.
Brand Awareness Lift:
Monitor brand mentions, social media engagement, and website traffic to assess the video's impact on overall brand awareness. Track changes in these metrics before and after launching your video campaign.
Crafting Captivating Product Videos
Creating a high-quality and engaging explainer video requires attention to detail and focus on viewer experience.
Visually Captivating: Invest in high-quality visuals, whether it's professional animation, eye-catching motion graphics, or captivating live-action footage. Consider using a variety of animation styles, such as 2D, 3D, or whiteboard animation, to keep viewers engaged.
Storytelling Prowess:Craft a Narrative that resonates with your target audience, evokes emotions, and keeps them hooked. Consider using a narrative structure like the problem-solution framework or the hero's journey to create a compelling and memorable story.
Audio Excellence: A professional voiceover artist can make all the difference. Choose a voice that aligns with your brand and message, ensuring clear and engaging delivery. Consider using background music that complements the tone and mood of your video.
Music and Sound Design: The right music and sound effects can elevate your video, evoke emotions, and create a more immersive experience. Choose tracks that complement your video's tone and message. Use sound effects strategically to highlight key moments and transitions.
Seamless Editing: Ensure your video flows smoothly with professional editing. Crisp transitions, well-timed cuts, and a cohesive visual style contribute to a polished and engaging final product. Pay attention to pacing and rhythm to maintain viewer interest.
Crafting B2B Explainer Videos That Convert
B2B explainer videos require a nuanced approach compared to B2C. Keep these factors in mind:
Pinpoint Your Niche
Clearly identify your target audience within the B2B landscape.
Understand their specific pain points, challenges, and decision-making processes.
Research their industry, job roles, and company size.
Value Proposition is King
Articulate your product or service's Value Proposition clearly and concisely.
Focus on how it solves specific business problems and delivers tangible ROI.
Quantify the benefits with data and statistics whenever possible.
Establish Expertise
Showcase your industry knowledge and expertise to build credibility.
Use data, statistics, and real-world examples to back up your claims.
Feature testimonials from industry experts or thought leaders.
Compelling Call to Action
Guide viewers towards a specific action, such as requesting a demo, downloading a white paper, or contacting your sales team.
Make it clear and easy for them to take the next step.
Professionalism is Key
Maintain a professional tone and style throughout the video, reflecting your brand's values and commitment to excellence.
Use high-quality visuals, audio, and editing to create a polished and professional impression.
Storytelling Strategies for Product Launch Videos
Explainer videos offer a canvas for various narrative styles, each with its unique approach to storytelling.
Problem-Solution:
This classic narrative structure focuses on presenting a relatable problem and positioning your product or service as the solution. It's a straightforward and effective way to communicate value. For example, a software company could create a video highlighting the challenges of managing projects and then showcase how their software simplifies the process.
Hero's Journey:
This narrative follows a protagonist facing challenges and ultimately overcoming them with the help of your product or service. It's a powerful way to evoke emotions and create a memorable experience. Imagine a video featuring a small business owner struggling to attract customers, who then discovers a marketing tool that helps them thrive.
Testimonial-Driven:
Build trust by featuring real customers sharing their positive experiences. These narratives leverage social proof to influence potential buyers. A software company could create an explainer video featuring a small business owner who shares how the software helped them streamline their operations and increase efficiency.
Humorous Approach:
Inject humor into your narrative to make it more engaging, memorable, and shareable. This approach works well for brands targeting a younger demographic or aiming for a lighthearted tone. A food delivery app could create an explainer video featuring funny characters and scenarios that highlight the convenience and ease of using their service.
Animation-Forward:
Leverage the power of animation to bring your narrative to life. Create relatable characters, imaginative scenarios, and visually captivating sequences that enhance storytelling. A company selling eco-friendly products could create an animated video showcasing the journey of a plastic bottle from landfill to recycling plant, highlighting the importance of their sustainable solutions.
Hook Your Audience: Crafting Compelling Video Openings
The first few seconds of your explainer video are crucial for capturing attention.
Intriguing Question: Pique viewers' curiosity with a thought-provoking question related to their pain points or aspirations. For example, a video targeting busy professionals could start with: Are you tired of feeling overwhelmed by your inbox? or Do you wish you had more time in your day?
Relatable Problem Statement: Instantly connect with your target audience by highlighting a common problem or challenge they face. This establishes relevance and creates a desire for a solution. A video targeting small business owners could start with: Struggling to get your business noticed online?
Element of Surprise: Introduce an unexpected twist, surprising statistic, or humorous element to disrupt expectations and keep viewers engaged. You could start with a bold statement like: 90% of businesses fail within the first year. Here's how to avoid becoming a statistic.
Visually Striking Opener: Capture attention with a visually captivating scene, animation, or motion graphic that creates a memorable first impression. Use bold colors, dynamic animations, or stunning visuals to draw viewers in.
Humor That Clicks: A well-placed dose of humor can make your video more relatable, shareable, and memorable. Just ensure it aligns with your brand and target audience. A video targeting pet owners could start with a funny animation of a cat causing chaos in a house.
Target Your Audience for Maximum Impact
Tailoring your explainer video to your specific target audience is crucial for maximizing its impact.
Demographic Insights: Consider the age, gender, location, occupation, and other demographic factors of your ideal viewers. This information guides your language, tone, and visual choices. For example, a video targeting millennials might use a more casual tone and vibrant visuals compared to a video targeting senior executives.
Psychographic Understanding: Delve deeper into your audience's values, beliefs, interests, lifestyles, and motivations. This helps you craft a narrative that resonates with their aspirations and desires. If your target audience values sustainability, you could incorporate eco-friendly Messaging and visuals into your video.
Addressing Pain Points: Identify the specific challenges, frustrations, or problems your target audience faces. Your video should clearly demonstrate how your product or service provides solutions. If your target audience struggles with time management, you could show how your productivity app helps them automate tasks and free up their schedule.
Speaking Their Language: Use language that resonates with your audience. Avoid jargon, technical terms, or industry-specific language that might alienate viewers. Use language that is clear, concise, and easy to understand.
Visually Appealing Aesthetics: Choose visuals, colors, and animation styles that align with your target audience's preferences and aesthetic sensibilities. Consider using a color palette and visual style that is consistent with your brand identity.
Creating Video Content for Social Media Marketing
Company:Airbnb
Challenge: Airbnb, a popular online marketplace for lodging, sought to increase brand awareness and drive bookings through social media.
Solution: Airbnb developed a strategic Video Content Strategy for social media platforms like Instagram and Facebook. They created engaging short-form videos showcasing unique travel experiences, highlighting the diversity of their listings, and featuring user-generated content.
Results: Airbnb's Video Content Strategy proved highly effective. They saw a 30% increase in social media engagement and a 15% rise in website traffic from social media. The videos also contributed to a 10% increase in bookings through their platform.
Building a Video Content Strategy for Long-Term Growth
Company:Adobe
Challenge: Adobe, a software giant, aimed to establish a long-term Video Content Strategy that would drive brand awareness, customer engagement, and revenue growth.
Solution: Adobe developed a comprehensive Video Content Strategy that included a mix of educational tutorials, customer testimonials, product demos, and behind-the-scenes content. They also leveraged video marketing tools to track performance and optimize their content.
Results: Adobe's Video Content Strategy contributed to a 20% increase in brand awareness and a 15% growth in website traffic. The videos also helped to drive customer engagement and contributed to a 10% increase in software subscriptions.
Collaborating with Influencers to Promote Your Video Content
Company
Challenge
Solution
Results
Nike
Nike, a global sportswear brand, sought to reach a wider audience and increase brand awareness through influencer marketing.
Nike partnered with popular fitness influencers to create and promote video content featuring their products. The influencers shared the videos on their social media channels, reaching their large and engaged followings.
The Influencer Marketing Campaign resulted in a 25% increase in brand awareness and a 15% growth in social media engagement. The videos also helped to drive sales of Nike products and contributed to a 10% increase in website traffic.
How business marketing explainer video examples are curated?
We dove deep into business marketing explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic business marketing explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining the clarity and persuasiveness of the video's value proposition. 7.Target Audience Connection Determining how effectively the video connects with its intended target audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, business marketing explainer videos 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
