Imagine your brand's story unfolding not in words, but in vibrant, moving images. What if you could instantly capture attention and create a lasting impression? I am sharing today, in this article, our insights into the transformative power of video marketing. What we've discovered is that branded videos are more than just advertisements; they're emotional journeys, powerful narratives, and compelling calls to action. Let's explore 30 impactful examples that prove this point, starting with the numbers that speak volumes about their effectiveness.
Live video will continue to dominate internet traffic, with an estimated 25% of total traffic expected to be from live videos by 2025.
47% of marketers believe that video marketing is the best way to respond to business challenges.
Over 55% of shoppers use online video while shopping in a brick-and-mortar business.
These statistics reveal a clear trend: video is not just a nice-to-have, it's a must-have for effective marketing. Branded marketing videos, in particular, offer a unique opportunity to connect with your audience on a deeper level, building trust and driving conversions. In this article, we're highlighting 30 Impactful Branded Marketing Video examples that immediately captivated us and inspired our curiosity
Their innovative spirit is clear, not just in their words, but in the design of the video itself. The video uses a clean, minimalist design aesthetic and a vibrant blue color palette that evokes a sense of trustworthiness and forward thinking. This is a Branded Marketing Video that's as much about CorVel's values as it is about their services. It's bold and captivating, using a high-energy soundtrack to emphasize the dynamic and forward-looking nature of the brand.
While showcasing key services like virtual care and AI-driven solutions, the video maintains a conversational tone that feels relatable and inviting. The use of animation is subtle yet effective, with each element gracefully transitioning into the next, seamlessly guiding the viewer through the message. CorVel's commitment to innovation isn't just a slogan; it's woven into every frame of the video, creating a powerful visual representation of their commitment to pushing boundaries and leading the way in their field.
What We Can Learn
Weave your brand values into your video's design and animation to authentically connect with your audience and build trust.
2. World Microbe Forum Animated Branded Marketing Video - Inspire Global Collaboration Subtly
The World Microbe Forum's Branded Marketing Video grabs attention from the very first frame. We appreciate how the video portrays the forum as a dynamic hub for global scientific exchange. The rotating globe with pulsating dots serves as a powerful visual metaphor for worldwide connections.
The fast-paced animation, complemented by inspiring music, keeps the viewer engaged. We all understand the importance of breaking down barriers in scientific research, and this video masterfully illustrates that message. The clear call to action, along with event details, encourages participation and contributes to the video's overall effectiveness.
What We Can Learn
Inspiring visuals + clear call to action = higher engagement.
In this Branded Marketing Video, Excellas message resonates deeply with businesses grappling with the constant influx of new technologies. The isometric animations, coupled with the upbeat music, make the video engaging and memorable, while the visual metaphors, such as the magnifying glass over the cloud, effectively convey the companys focus on insightful data analysis. Weve seen many videos, but few achieve this level of captivating storytelling.
Excella presents itself not just as a technology provider, but as a partner helping businesses evolve. The video leaves viewers feeling confident that Excella is equipped to tackle current challenges and future-proof their technology strategies, ultimately creating a compelling case for their services.
What We Can Learn
Tell a story with your visuals. it makes your brand memorable and relatable.
In today's interconnected world, MRI Software shines as a catalyst for thriving communities. This branded marketing video masterfully illustrates how their platform transforms the way people live, work, and play by streamlining processes for property managers and businesses. Its intuitive UI empowers residents and tenants, creating a seamless digital experience.
The videos charm lies in its vibrant 2D animation, showcasing the software's flexibility. Watch as a coffee shop effortlessly expands using MRIs data-driven insights. The lively visuals and upbeat music underscore the brand's commitment to building stronger, more connected communities, making this video a compelling call to action for any business seeking growth and seamless digital integration.
What We Can Learn
Illustrate your software's impact with a relatable story, boosting viewer engagement.
The video's focus on simple, yet bold animation, makes it incredibly easy to digest the information they're communicating. This approach is not only effective in quickly conveying key messages, but it also creates a visually appealing and memorable experience for the audience. The use of a consistent color palette throughout the video, coupled with the strategic use of visual elements like a Mastercard logo, creates a cohesive branding experience that resonates with viewers.
The use of animation helps bring life to the idea that Mastercard is more than just a payment processor, it's a company dedicated to connecting people, businesses, and governments in a seamless and secure way. The video's optimistic tone and vibrant design are a powerful reminder of Mastercard's positive impact on a global scale. It's a great example of how animation can be used to create a compelling and engaging Branded Marketing Video that leaves a lasting impression on the viewer.
What We Can Learn
Craft visuals that directly show your product's benefits, making it easy for viewers to grasp its value and want it.
This branded video is a powerful testament to the company's journey in data management. It's not just a timeline of milestones, it's a celebration of their relentless pursuit of excellence, a story told through the metaphor of the GOAT. Iconic athletes, symbolizing the drive for greatness, are woven into the visuals, making the video both inspiring and engaging.
The video highlights key awards and achievements, showcasing the company's leadership in data intelligence and governance. It's a dynamic piece that captures a decade of innovation, emphasizing the company's impressive growth and impact on the industry. This video is a blueprint for any brand looking to tell a compelling story of success and ambition.
What We Can Learn
Animate your logo's evolution to visually represent your brand's growth story, creating excitement.
In Avast's branded marketing video, we love how it effortlessly highlights the evolution and expansive power of the digital world. The animation showcases a seamless blend of playful minimalism and powerful messaging, charting the progression from a simple idea to a global phenomenon. Avasts dedication to online safety takes center stage, perfectly mirroring the diverse ways people engage with technology.
The video beautifully portrays Avast's unwavering commitment to protecting everyones right to a safe and fulfilling digital experience. The creative visualization of their technology's reach, depicted through a network of interconnected activities, inspires confidence. It reminds us all that Avast tirelessly strives to create a secure digital world brimming with endless opportunities for all users.
What We Can Learn
Showcase your product's impact with a clear, engaging story that builds trust.
In a world rife with digital threats, the ingenuity of this branded marketing video shines. We love the way it captures the urgency of cybersecurity, showcasing the crucial role of SOC analysts like Sofia. ExxonMobil's seamless blend of dynamic 2D animation, vivid colors, and a compelling voiceover truly elevates the message.
The visual metaphors and symbolic imagery, from the magnifying glass scrutinizing threats to the gears of intelligence management, create a narrative that resonates. Its an inspiring example of how to translate complex technical processes into an engaging visual journey, demonstrating the value of proactive cybersecurity solutions for any business seeking peace of mind in the digital age.
What We Can Learn
Let your visuals tell a compelling story, making your brand unforgettable.
The powerful visuals in this branded marketing video for Atlas Copco instantly grab attention with a burning Earth, reminding us all of the urgency of climate change. The subsequent animation of blue lights spreading across a pixelated globe beautifully symbolizes the growing awareness and call for action. We love how this transitions seamlessly to a representation of industrial processes, effectively linking the narrative to Atlas Copco's solutions.
The video showcases Atlas Copco's Smart Integrated Assembly as a key element in the transition towards Industry 4.0 and sustainable manufacturing. By highlighting a range of sectors from automotive to aviation the video underscores its wide applicability and commitment to a greener future. The overall effect is inspiring, urging viewers to explore how Atlas Copco can help them achieve their sustainability goals.
What We Can Learn
Start with a powerful visual hook that instantly grabs attention and sets the tone.
In this branded marketing video for sales, we explore Alation's impressive journey in data management. From its inception as the first data catalog to its current recognition as a market leader, Alation's rise to prominence is emphasized. The video effectively utilizes the metaphor of the GOAT the Greatest Of All Time showcasing how Alation consistently strives for excellence.
We love how the visuals feature iconic athletes, symbolizing the relentless pursuit of greatness. The video highlights key milestones and awards, validating Alation's leadership in data intelligence and data governance. This dynamic piece celebrates a decade of innovation, emphasizing Alation's impressive growth and industry impact.
What We Can Learn
Feature relatable success stories. inspire viewers to achieve similar results.
Tyson is committed to producing safe food, which includes conserving water. This video explains how the company is working to protect local watersheds at their facilities by setting contextual water targets.
Video Design - The video features a clean and modern design style, using bold colors and simple, graphic illustrations. The video uses a Branded Marketing Video Production approach, as the style highlights the key aspects of the water conservation program with a focus on the core initiative of setting contextual water targets. The graphic elements are well-executed and eye-catching, using a minimal design approach to convey the information without being overwhelming.
The video visual style communicates the company's commitment to water stewardship through a strong emphasis on conservation and sustainability. This is achieved through the use of clean graphics, a minimal design, and the inclusion of graphics that reflect the key message of water. The overall tone of the video is positive and informative, which aligns well with the company's mission to ensure food safety while focusing on sustainability.
MSD Careers is an organization focused on providing safe and effective medical innovations for patients. The video is designed to showcase the Regulatory Affairs team, their vital role in the approval process, and the opportunities available for potential candidates.
Video Design - The video uses a vibrant and energetic visual design to highlight the speed and seamlessness of the process. It incorporates abstract geometric shapes and bright color gradients, which is a popular style in Branded Marketing Video for Website designs. The use of a white background and contrasting colors allows the viewer to easily focus on the various graphics and animations, which are key elements in creating a dynamic and engaging video.
The video utilizes a fast-paced visual style, emphasizing the speed of the internet and the potential for rapid money transfer. This fast-paced style reinforces the message of how money can truly move at the speed of the internet, highlighting the transformative power of digital technology within the economic landscape. The energetic tone of the video aligns with the excitement and optimism surrounding the potential of this innovation, captivating viewers and sparking their interest in exploring the opportunities that lie ahead.
Boyd is a trusted partner in selecting the best material combinations for medical wearables. This video is designed to highlight their experience in designing, manufacturing, and delivering medical wearables.
Video Design - The video employs a 3D animation style, showcasing the quality of graphics, using detailed close-up shots to showcase the medical-grade adhesive and its various components. The video effectively communicates the company's expertise in medical wearables, and the reliability of their 3M medical-grade adhesive. The video's tone is professional and informative, showcasing the company's commitment to quality and patient safety.
Branded Video Marketing Example - A series of 3D product cut-aways demonstrate the components of each wearable, highlighting the different layers of the product, including the adhesive, injection-molded housings, and integrated displays. The video's visual style reinforces the key takeaway - Boyd is a reliable partner for medical-grade adhesive needs.
Were intrigued by the way this branded marketing video for customer engagement tackles the complex issue of climate change. The visual metaphors, such as the hands gently cradling the future landscape, instantly connect with the audiences desire for a cleaner world. GE's message is both hopeful and inspiring.
The optimistic sound design and vibrant visuals keep the tone engaging without trivializing the urgency. We love the way GE presents gas power as a partner to renewables, a path to significantly lower emissions. Its a clever and concise visual narrative of progress, piece by piece, towards a brighter future.
What We Can Learn
Visually demonstrate progress towards a solution, creating a sense of shared purpose and trust.
COTI is a payment transaction network supported by a native digital currency. The video is designed to explain how COTI combines the best of traditional payments with the best of distributed ledger technology.
Video Design - The video design is a vibrant display of graphic animation, using a combination of colors and flat design. The video starts with a whimsical, animated scene, introducing the need for trusted financial institutions. This is then followed by a simplified visual representation of a bank building, which highlights the expansion of financial systems. The video is essentially a Branded Marketing Video, that is designed to clearly show the benefits and the results of COTI's system. The graphics are bold, animated, and illustrative, visually communicating the advantages of using COTI.
The bold, vibrant colors and simple, almost cartoon-like graphics are used to emphasize the ease of use and accessibility of the payment solution that COTI offers. The overall tone of the video is optimistic and positive, clearly showcasing the future of payments that is faster, easier, and more reliable.
This is a branded marketing video example, showcasing a company's commitment to innovation, sustainability, and diversification. The video is designed to be visually striking, with bold graphics and simple animation. It uses bright colors, bold font, and a futuristic tone, creating a sense of excitement and ambition.
Video Design - The video's visuals drive the goal by presenting the company's initiative with a sense of excitement, innovation, and determination. The fast pace throughout the video creates a sense of urgency and momentum, communicating a tone of confidence and ambition.
This video is a great example of how to use visuals to communicate a company's vision and values. The bold graphics and simple animation are effective in capturing attention and conveying a sense of excitement. The fast pace keeps viewers engaged and creates a sense of urgency. The overall tone of the video is confident and ambitious, which is essential for a company that is seeking to become more innovative, sustainable, and diversified.
The Digital Marketing Institute is a global standard in digital marketing certification. This video is designed to showcase their services to universities, colleges, training providers, and resellers.
Video Design - The video uses a maze concept, effectively conveying the challenge that educational institutions face in the digital landscape. The maze concept is a clever way to show how the Digital Marketing Institute can help them navigate the complexities of digital marketing.
Branded Marketing Video Production - The video features various animated icons representing topics covered in the course. These icons are clean, simple, and use bold colors, making them easy to recognize and convey the topic clearly. The overall design style is clean and modern, with minimalist graphics and an emphasis on text. The video uses white and grey backgrounds, with brightly colored icons and text, creating a visually appealing and engaging experience.
In this branded marketing video production, we explore FGV's journey, highlighting their growth from humble beginnings to a global leader. The animation beautifully captures their diverse operations, from palm oil and sugar production to cutting-edge research and sustainable practices. The seed-to-tree visual metaphor sets the stage, emphasizing FGV's commitment to responsible resource management.
The vibrant colors and upbeat music create an engaging experience, while the simple animation style effectively communicates complex concepts. We love the clear and concise messaging, illustrating FGVs impact on communities and economies. This video serves as an inspiring example of how branded content can seamlessly blend storytelling with impactful information delivery.
The minimalist animation style in this branded marketing example expertly distils the complex journey of rare disease diagnosis into a concise, relatable narrative. We love the way Sanofi Genzyme uses calendar animations and simple visual metaphors to show the passage of time and increasing urgency. This video is a testament to their dedication to researching rare diseases. By focusing on the patient experience, Sanofi Genzyme emotionally connects with the audience, emphasizing the need for innovative therapies. This video beautifully balances data and emotion, leaving a lasting impact.
What We Can Learn
Share your brand's story with simple visuals, building empathy and driving engagement.
EQT is a global investment firm that partners with portfolio companies in a range of industries. The video is designed to provide general information about EQT to potential employees, portfolio companies and business partners.
Video Design - The video is a simplistic Branded Marketing Video, using minimal animation and a stylized design. The video uses colorful illustrations, flat design elements, and simple animations to highlight EQT's diverse portfolio companies.
The video successfully communicates the breadth of industries that EQT partners with and the vital role that their portfolio companies play in everyday life. The simple, visually engaging animation highlights EQT's focus on making a difference in their communities while maintaining a light, approachable tone. The video is clearly meant to be viewed by a diverse audience.
Printify is an on-demand printing and fulfillment service that allows businesses to create and sell physical products without having to manage inventory. This video is designed to encourage entrepreneurs to consider selling consumer goods, like skincare, supplements, and coffee, through Printify.
Video Design - Printify uses a simple yet effective design style that prioritizes visual clarity and product showcase. The video features a variety of product mockups, showcasing a wide range of options. This is a common element of Branded Marketing Videos, and creates a visually engaging experience. The bright colors and minimalist backgrounds ensure the focus remains on the products.
The visual design of the video is crucial to conveying the ease of use and customization potential of Printify. The use of simple text overlays and animated transitions provides a clear explanation of the service, while the focus on product design highlights the creative freedom offered to businesses. The overall tone of the video is upbeat and encouraging, reflecting the opportunity for entrepreneurial success in the consumer goods market.
Deloitte is a global network of professional services firms, helping businesses grow and thrive. The video is designed to illustrate the company's ability to bridge ideas and action, showcasing its expertise and experience.
Video Design - The video utilizes a bold and dynamic graphic style, employing bright colors such as blue, green and yellow. The fast-paced animation of moving squares with icons, represents the innovative and dynamic aspects of the company's services. This style is similar to Branded Marketing Video Production, providing a glimpse into the core capabilities of the company. The iconic lightbulb and its variations serve as a visual metaphor for ideas, highlighting their importance and potential for impact.
The video's visual style effectively communicates the company's message by showcasing the fusion of ideas and action. The energetic visuals and powerful narration create a dynamic and engaging tone, appealing to a broad audience. The use of vibrant colors and abstract shapes emphasizes the company's expertise in innovation and digital transformation, conveying a message of confidence and leadership.
Aqua Security is a cloud native security platform, designed to protect businesses from security threats. This video is designed to showcase the benefits of using Aqua Security, such as accelerating development, delivery, and transformation.
Video Design - This video uses a dynamic and engaging design style, with neon lines and geometric shapes to visualize the concept of cloud native security. This animated video style uses color to showcase the benefit and complexity of the product, and is very similar to an App Walkthrough Tour Video. The video highlights the speed of cloud native security, with fast paced transitions and animated graphics. The neon glow and 3D graphics create a visually captivating experience that appeals to a tech-savvy audience.
This video effectively communicates its objectives by using bright, high contrast colors and a sleek design, creating a visually appealing and engaging experience. The quick-paced visual elements illustrate the speed and efficiency of Aqua Security, while the use of neon colors and geometric shapes reflect the modern and innovative nature of the platform. The video uses a futuristic and optimistic tone, encouraging viewers to explore the benefits of using Aqua Security. This video is a great example of Branded Marketing Video Production that can be used to promote a cloud native security platform.
Pinkerton Crime Index UK is a powerful tool for understanding and analyzing crime data. This video is designed to introduce viewers to their services and highlight their expertise in providing actionable insights.
Video Design - The video features a modern and engaging design, incorporating dynamic elements such as animated paper documents and jigsaw puzzle pieces. These elements visually represent the vast amount of crime data and the process of analyzing and distilling it into actionable insights. The use of puzzle pieces reinforces the brand message of data modeling and analytics, while the animation gives the video a sense of energy and dynamism.
This Branded Video Example effectively communicates the key messages of the company. The fast-paced animation and bold graphics create a sense of urgency and dynamism, reflecting the importance of timely and accurate crime data. This tone successfully conveys the message that the company provides a valuable service, helping clients make informed decisions based on reliable data. The use of puzzle pieces reinforces the idea of taking complex data and making it easy to understand and use. This visually engaging video showcases the company's expertise and helps viewers understand the value of their services.
Integrated Marketing Solutions (U) is a company that helps businesses connect with their customers using personalized communication across multiple media channels. The video is designed to showcase the company's solution for overcoming the challenges of marketing automation.
Video Design - The video uses a simple, minimalist design style that is similar to a common Branded Marketing Video. This design style makes the video easy to understand, and helps viewers focus on the key features of the company's product. A visual circuit board is used for transitions, connecting the key aspects of personalized marketing automation. The graphic quality is high, and the use of the circuit board and its simple color palette communicates the company's focus on efficiency and technology.
The video uses a positive and engaging tone, as it clearly demonstrates the benefits of the company's solution. It is clear that the visual style of the video is carefully crafted to communicate the objective of the video, which is to show how Integrated Marketing Solutions (U) can help businesses overcome the challenges of marketing automation, connect with their customers, and drive sales.
Kubota is a company with a long history of working to achieve solutions to social issues related to food, water, and the environment. Their commitment to sustainability is evident in their long-term vision, GMB2030, which outlines their role in confronting increasingly serious social issues to protect our sustainable everyday lives.
Video Design - This video starts by presenting the various challenges facing the world today, using clean and simple visuals, such as circles with outlines of icons related to climate change, natural disasters, water shortages, food shortages, population growth, and urban sprawl. The icons are shown in an arrangement that resembles a clock, giving the impression of time running out, creating a sense of urgency. The use of color and motion is minimal, making the video appear clean and straightforward.
Branded Video Marketing is a powerful tool for communicating a company's vision and values. This video effectively communicates the company's commitment to addressing social challenges and its commitment to achieving sustainability. The video's simple design and straightforward narrative are a testament to the power of simplicity in video marketing.
Process Street workflow automation software makes complex and complicated workflows simple and easy. The video is designed to showcase how Process Street can help automate various processes and get them done right and on time.
Video Design - The video utilizes colorful graphics and elements to visually represent the complex nature of workflows. A Branded Marketing Video style is applied to showcase the different features of the software in a visually engaging way.
The video bright colors and playful animation style create a lighthearted tone, making the software seem accessible and user-friendly. It helps build trust and confidence in the software's ability to handle even the most complex workflows. By seamlessly integrating these visual elements with the software's user interface, the video effectively demonstrates how Process Street simplifies and automates processes, ultimately leading viewers towards a free trial.
This video is a powerful example of branded marketing video production. It effectively communicates the importance of data backup and how solutions can help businesses avoid potential disasters. The use of clear visuals and animation helps to convey a message that is both informative and engaging.
Video Design - The video features an engaging combination of graphics and animations. Bright colors and modern design elements, particularly the use of gradients and geometric shapes, help to make the message more memorable and relevant to the target audience. Icons and illustrations throughout the video provide a visually appealing way of communicating important points.
The overall tone of the video is upbeat and reassuring, highlighting the benefits of the product. The visual style is effective in promoting the product and its benefits. The use of animation, graphics, and the overall design aesthetic effectively highlight the value of the product and encourage viewers to learn more.
PerkinElmer is a company that has been pushing the boundaries of science for 85 years, helping customers quantify, measure, detect, and report scientific outcomes. The goal of this video is to showcase PerkinElmer's impact on science and technology and to demonstrate their commitment to pushing boundaries and accelerating scientific outcomes.
Video Design - This PerkinElmer video is a classic example of a Branded Marketing Video. It starts with historical footage showcasing the company's past, then uses graphics and animation to introduce the modern-day scientific equipment and technology. The focus is on showcasing the advancements and how this equipment helps scientists achieve their goals. The video features visuals that depict a modern, clean, and polished aesthetic, reflecting the precision and professionalism associated with PerkinElmer and the scientific community.
The video design is effective in communicating the company's objective of accelerating scientific outcomes. The use of historical footage and modern graphics creates a sense of progression and progress, demonstrating that PerkinElmer is constantly innovating and improving. The tone is positive, inspiring, and driven, aligning with the company's commitment to advancing science and technology. The overall design conveys a message of trust, reliability, and expertise, highlighting PerkinElmer's role as a leading provider of solutions for the scientific community.
Gemalto is a company focused on cybersecurity for the commercial drone industry. This video is designed to promote its solution and its ability to bring trust to the commercial drone ecosystem.
Video Design - This video takes on a sleek and modern style, futuristic graphics and imagery. The use of a blue green color scheme, geometric shapes, conveys a sense of security and reliability. Drone imagery is prominently featured, showcasing the versatility and power of drones. The style, graphic elements, and seamless transitions between scenes create a modern and compelling Branded Marketing Video Animation.
The clean, crisp animation style, coupled with the drone visuals, instantly connects with viewers and conveys the message of security and control, making it clear that Gemalto is a reliable partner for commercial drone operations. The video's tone is professional and informative, underscoring the serious nature of cybersecurity in the drone industry. The video successfully uses visuals to communicate the importance of its solution and highlights the benefits of a secure drone ecosystem.
FAQ
How can a branded marketing video help me achieve my specific business goals?
Achieve specific marketing objectives by increasing brand visibility, driving website traffic, and boosting conversions with a well-crafted video.
What are the key elements of a successful branded marketing video?
A successful video combines a clear message, compelling visuals, a strong call to action, and consistent branding, tailored to the target audience.
How do I identify the right style for my branded marketing video?
Video style should align with brand identity and resonate with the target audience. Consider the desired tone, pacing, and overall aesthetic.
What are the different styles of branded marketing videos commonly used?
Common styles include:
* Explainer videos: Simplify complex ideas.
* Product demos: Showcase features and benefits.
* Testimonials: Build trust and credibility.
* Behind-the-scenes: Offer an inside look.
* Animated shorts: Engage and entertain.
How much does it cost to produce a high-quality branded marketing video?
High-quality video production costs vary based on complexity and length, ranging from $1,000 for a simple demo to $6,000 for a complex visualization.
What is the typical production timeline for a branded marketing video?
Typical production timelines range from 3 to 8 weeks, depending on the project's scope and revisions. Expedited delivery is possible with adjusted planning.
How can I find a reputable video production company?
Choose a production company with a proven track record, diverse portfolio, and client-focused approach. Review case studies and testimonials.
What questions should I ask a potential video production partner?
Essential questions to ask potential partners include their process, team expertise, communication methods, revision policy, and payment terms.
How can I repurpose my existing marketing assets for the video?
Repurposing existing marketing assets like product photos, logos, and website copy can streamline video production and maintain brand consistency.
What are the benefits of using animation in a branded marketing video?
Animation offers creative flexibility, simplifies complex information, and enhances engagement, making videos memorable and shareable.
How can I make my branded marketing video memorable and engaging?
Engage viewers with a compelling narrative, dynamic visuals, and a clear call to action. Incorporate elements of humor or emotion for lasting impact.
How can I adapt successful video examples to fit my brand?
Analyze successful videos, identify key elements that resonate with the target audience, and adapt them to fit the brand's unique voice and message.
What is the role of music and sound design in a branded marketing video?
Music and sound design create mood, enhance emotional connection, and reinforce the message, making the video more immersive and engaging.
How can I use storytelling to connect with my target audience?
Storytelling connects with the audience on an emotional level, making the brand relatable. Craft a narrative that resonates with their values.
What are some innovative ways to use branded marketing videos?
Explore innovative video formats like interactive experiences, personalized messages, augmented reality campaigns, and 360° virtual tours.
How to plan and optimize Branded Marketing Videos?
Design with Purpose: "The details are not the details. They make the design." - Charles Eames. Advids used this philosophy for a SaaS client. We meticulously designed each visual element of their branded marketing video, reflecting their brand identity and simplifying complex software features. This led to a 25% rise in free trial sign-ups.
Actionable: Ensure every design element contributes to the overall message.
Content is King: "Content is king, but engagement is queen, and the lady rules the house!" - Dave Gerhardt. Advids leveraged this wisdom for an e-commerce client. We created a series of short, engaging branded marketing videos showcasing product features and customer testimonials, resulting in a 15% increase in sales conversions.
Actionable: Create engaging content that resonates with your target audience.
Talk *with* Customers: "Instead of interrupting, be invited." - Jay Baer. Advids implemented this approach for a non-profit client. We created a branded marketing video that invited viewers to participate in their cause, resulting in a 30% increase in donations. The video fostered a sense of community and shared purpose.
Actionable: Foster two-way communication and build relationships with your audience.
Marketing 5.0: "Marketing 5.0 is about human-centric marketing in a digitized world." - Hermawan Kartajaya. Advids applied this concept for a food and beverage client. We created a personalized branded marketing video campaign targeting specific customer segments, resulting in a 20% increase in brand awareness.
Actionable: Personalize your message to resonate with individual customer needs.
Data-Driven Creativity: "Data beats opinions, but stories beat data." - Alistair Croll. Advids used this principle for a real estate client. We combined market data with compelling storytelling in their branded marketing video, resulting in a 18% increase in property inquiries.
Actionable: Combine data insights with compelling narratives to maximize impact.
Why Advids for Branded Marketing Video?
At Advids, we specialize in crafting high-quality, original Branded Marketing Video that elevates your brand and drives impactful results. Our unique blend of creative storytelling, cutting-edge technology, and extensive experience ensures your vision translates into compelling and effective video content.
A Collaborative Partnership Built on Trust:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of every decision. Your active involvement guarantees the final video perfectly reflects your brand identity and objectives. Strategic Communication: Open and transparent communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Branded Marketing Video. Client Satisfaction Guaranteed: Our commitment to excellence is evident in our 109+ five-star Google reviews, a testament to our talent, creativity, and dedication to client satisfaction.
Expertise and Innovation in Branded Marketing Video:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes Branded Marketing Video truly effective. Our experience spans diverse industries and project scopes, ensuring we can handle any challenge. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through compelling video content. Cutting-Edge Branded Marketing Video Technology: We leverage the latest software and techniques to create visually stunning videos that capture attention and leave a lasting impression. Our team stays ahead of the curve, incorporating the newest trends to maximize your video's impact.
Tailored Branded Marketing Video Solutions for Your Brand:
Customized Branded Marketing Video Solutions: We offer a full range of Branded Marketing Video services, from explainer videos and character animations to live-action productions and beyond. Each project is meticulously tailored to your specific needs and target audience. Creative Storytelling Through Video: Our skilled team of videographers, animators, and storytellers craft captivating narratives that resonate with your viewers and drive meaningful engagement. We understand the power of story and leverage it to achieve your business objectives. 275+ Successful Branded Marketing Video Projects: We've helped numerous businesses achieve remarkable results with our targeted Branded Marketing Video strategies. Our portfolio showcases a diverse range of successful projects, demonstrating our ability to deliver exceptional quality and ROI.
Ready to unlock the potential of Branded Marketing Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Branded Marketing Video?
A branded marketing video is a short, engaging video that promotes a company's brand, products, or services. It aims to capture attention, create a positive impression, and drive viewers to take action, such as visiting a website, making a purchase, or subscribing to a newsletter.
Branded marketing videos are versatile and can be used for a variety of purposes, including:
Product launches
Brand awareness campaigns
Customer testimonials
Behind-the-scenes glimpses
Educational content
They can be shared across multiple platforms, including:
Social media
Websites
Email marketing campaigns
What do top Branded Marketing Videos have in common?
2D Animation
A visually appealing way to communicate complex ideas.
3D Animation
A dynamic and immersive way to showcase products.
Motion Graphics
A visually engaging way to present data and information.
Whiteboard Animation
A simple and effective way to explain concepts.
Mixed Media
A creative way to combine different visual styles.
Live Action
A realistic and engaging way to showcase products and services.
Stock Footage
A cost-effective way to add visual interest to your videos.
Visual Storytelling
A powerful way to connect with viewers on an emotional level.
Brand Consistency
A crucial element for building brand recognition and trust.
Call to Action
A clear and concise way to encourage viewers to take action.
Target Audience
A key factor in determining the tone and style of your video.
Visual Hierarchy
A way to guide viewers' attention to the most important elements.
What makes Branded Marketing Video effective?
A captivating Branded Marketing Video is a powerful tool for engaging your audience and achieving your marketing goals.
A key element is the design to create engaging content that resonates with your target audience. This involves understanding their needs, interests, and pain points, and crafting a compelling narrative that addresses those concerns.
Methods for creating effective Branded Marketing Videos include using high-quality visuals, compelling storytelling, and a clear call to action. These elements work together to capture attention, convey your message, and inspire viewers to take the desired action.
How long should your Branded Marketing Video be?
A key factor in determining the ideal length is the purpose of your video. Short, attention-grabbing videos are effective for social media platforms, while longer, more informative videos might be more suitable for websites or email marketing campaigns.
The pre-production process is crucial for determining the ideal length of your Branded Marketing Video.
What is the primary objective of your video?
What is the target audience for your video?
What platform will your video be shared on?
What is the attention span of your target audience?
What is the budget for your video production?
What is the desired call to action for your video?
What is the overall tone and style of your video?
How to create Branded Marketing Videos?
A well-crafted Branded Marketing Video is a powerful tool for engaging your audience and achieving your marketing goals.
The creation process involves defining your objectives, understanding your target audience, and crafting a compelling narrative that resonates with them.
Methods for Creating Effective Branded Marketing Videos
Methods for creating effective Branded Marketing Videos include using high-quality visuals, compelling storytelling, and a clear call to action. These elements work together to capture attention, convey your message, and inspire viewers to take the desired action.
Key Steps:
Define your target audience
Determine your video's purpose
Create a compelling script
Choose the right visual style
Plan your video's length
Incorporate a call to action
Production & Post-Production:
Film your video
Edit your video
Add music and sound effects
Optimize your video for different platforms
Promote your video across multiple channels
Captivate Your Audience: Video Techniques That Work
Craft a Narrative that resonates with your audience on an emotional level. Use relatable characters, compelling conflicts, and satisfying resolutions to keep viewers hooked. For example, a video about a new fitness product could follow a person's journey from struggling with their fitness goals to achieving them with the help of the product.
Visual Excellence:
Prioritize high-quality visuals. Invest in professional-grade equipment or hire experienced videographers and editors. Crisp footage, Dynamic Camera angles (like close-ups for emotional impact or wide shots to establish context), and seamless editing can elevate your video.
Sound Design:
Don't underestimate the power of sound. Music and sound effects can evoke emotions, enhance storytelling, and create a more immersive experience. Choose tracks that complement your brand and message. For instance, upbeat music can energize a promotional video, while calming music might suit an explainer video.
Visual Elements:
Pay attention to visual elements like color palettes, typography, and Branding guidelines. Consistent use of your brand colors and fonts can reinforce brand recognition.
Short Video Strategies for Product Launches
Optimize for discoverability by using relevant keywords in your video descriptions and hashtags.
Participate in trending challenges and utilize trending audio tracks.
Eye-catching visuals and fast-paced editing are crucial for capturing attention on this platform.
Instagram Reels:
Leverage Instagram's editing tools to create visually appealing videos with text overlays, filters, and effects.
Collaborate with influencers to reach a wider audience.
Utilize Instagram Stories to promote your Reels and engage with your followers.
YouTube Shorts:
Focus on creating high-quality, vertical videos that are optimized for mobile viewing.
Use relevant keywords in your video titles and descriptions to improve search visibility.
Engage with viewers in the comments section to build a community.
Thumbnails and Captions:
Across all platforms, create engaging thumbnails that accurately represent your video content and entice viewers to click.
Write compelling captions that provide context, spark curiosity, or ask questions to encourage interaction.
Amplify Your Launch with Video Integration
Embed videos strategically on your website. Enhance product pages with demonstrations, showcase customer testimonials, or explain complex concepts with Animated Explainer videos. For example, a software company could embed a video tutorial on their features page to help visitors understand how the software works.
Email Marketing:
Elevate your email marketing campaigns. Include video thumbnails or GIFs in your emails to Capture Attention and drive traffic to your website or landing pages. Personalized video messages can also foster stronger customer relationships.
Blog Enhancement:
Enrich your blog posts and articles. Embed relevant videos within your written content to provide visual context, break up text-heavy sections, and improve engagement. For instance, a travel blog could embed a video showcasing the highlights of a destination they're writing about.
Social Media Ads:
Utilize video in your social media advertising campaigns. Platforms like Facebook and Instagram offer various video ad formats that can be targeted to specific audience segments. Video Ads can be highly effective in driving conversions as they allow you to Showcase Your Product or service in a visually engaging way.
Elevate Customer Support with Video
Create comprehensive product tutorials. Guide customers through the setup, use, and troubleshooting of your products with clear, step-by-step video instructions. Address common questions and concerns proactively. A tech company might create a series of video tutorials covering different aspects of their software, from basic setup to advanced features.
FAQ Videos:
Develop engaging FAQ videos. Compile frequently asked questions and answer them in a visually appealing and easily digestible format. Use animation, screen recordings, or live-action demonstrations to illustrate solutions.
Customer Testimonials:
Showcase the power of customer testimonials. Feature satisfied customers sharing their positive experiences with your brand. Authentic Stories can Build Trust and Credibility with potential buyers. A company selling skincare products could feature videos of customers sharing their before-and-after results and discussing how the products have improved their skin.
Interactive Troubleshooting:
Consider using interactive videos for troubleshooting. These videos allow viewers to choose their specific issue and are then guided through a series of steps to resolve it. This personalized approach can be more effective than traditional text-based troubleshooting guides.
Crafting a Consistent Brand Voice in Your Launch Videos
Develop a comprehensive brand style guide for video. Outline your brand's visual identity, including your logo usage, color palette, typography, and imagery style. Define your brand's tone of voice, language, and Messaging guidelines.
Visual Consistency:
Ensure visual consistency across all videos. Incorporate your brand elements consistently in your video intros, outros, graphics, and overall aesthetic. Use transitions, animations, and visual cues that align with your brand personality. For example, a brand with a playful personality might use bright colors and fun animations in their videos.
Tone of Voice:
Maintain a Consistent Tone of Voice in your scripts. Whether your brand is playful, authoritative, informative, or humorous, ensure your video scripts reflect that tone consistently. Use language that resonates with your target audience.
Training and Collaboration:
Train your video creators and editors on your brand guidelines to ensure consistency across all content. If you're working with external agencies or freelancers, clearly communicate your brand guidelines and expectations.
Unlocking Video Insights for Powerful Launches
Track key engagement metrics like video views, watch time, audience retention, click-through rates, and conversions. These metrics reveal how viewers interact with your content and where they drop off. For example, if you notice a significant drop-off in viewers at a specific point in your video, it might indicate that that section is confusing or less engaging.
Audience Insights:
Identify patterns and trends. Analyze viewer demographics, interests, and behaviors to identify different audience segments. Understand what type of content resonates with each segment and tailor your videos accordingly.
Data-Driven Optimization:
Use data to inform content creation. Experiment with different video lengths, formats, calls to action, and Storytelling techniques. A/B test different approaches to determine what resonates best with your audience. For instance, you could test two different versions of a video thumbnail to see which one generates more clicks.
Customer Journey Mapping:
Map out the customer journey and identify key touchpoints where video can be used to enhance the experience. Analyze Video Analytics at each touchpoint to understand how viewers are engaging with your content and identify areas for improvement.
Target Your Audience with Precision
Define your target audience with granularity. Go beyond basic demographics and consider psychographics, interests, behaviors, and purchase intent. Utilize platform-specific audience insights and third-party data to refine your targeting. For example, a company selling fitness equipment could target people interested in fitness, healthy eating, and weight loss.
Facebook Ads: Explore demographics, interests, behaviors, connections, custom audiences (based on your website traffic or customer lists), and lookalike audiences (similar to your existing customers).
Compelling Ad Creative
Create engaging video ads that capture attention within the first few seconds, clearly communicate your value proposition, and include a strong call to action. Use visuals and sound that are relevant to your target audience and the platform you're advertising on.
Creative Video Formats for Product Launches
Showcasing product features and benefits effectively requires creativity and a deep understanding of your target audience.
Product Explainer Videos
Use animation, whiteboard illustrations, or screen recordings to break down complex concepts into easily digestible visuals. Highlight key features, benefits, and use cases in a clear and concise manner. For example, a software company could create an animated Explainer Video that visually demonstrates how their software solves a specific problem for their target audience.
Behind-the-Scenes Videos
Offer viewers an exclusive look at the design and manufacturing process of your product. Showcase the craftsmanship, innovation, and attention to detail that goes into creating your offerings. A fashion brand could create a behind-the-scenes video showing the process of designing and creating a new collection, from sketching initial ideas to the final runway show.
User-Generated Content (UGC)
Encourage your customers to create and share videos showcasing how they use your product in their daily lives. UGC feels authentic, relatable, and can significantly expand your reach. A company selling outdoor gear could encourage customers to share videos of their adventures using the company's products.
360-Degree Videos
Utilize 360-degree videos to give viewers an immersive experience of your product. This format is particularly effective for showcasing products that have a physical presence, such as cars, real estate, or travel destinations.
Multi-Channel Video Strategy for Launches
Creating a multi-channel Video Marketing Campaign involves strategically distributing your content across various platforms to reach your target audience effectively.
Repurpose Content
Repurpose your video content for different platforms.
Create multiple versions of your videos optimized for each platform's specifications, such as aspect ratio, video length, and captioning requirements.
For example, a longer, more informative video might perform well on YouTube, while a shorter, visually driven version might be more suitable for Instagram Stories.
Social Media Integration
Integrate video into your social media strategy.
Share teasers, behind-the-scenes clips, and exclusive content on platforms like Instagram, TikTok, and Facebook to Drive Engagement and direct traffic to your website or other marketing channels.
Paid Advertising
Utilize paid advertising to amplify your reach.
Run targeted video ad campaigns on platforms like YouTube, Facebook, and Instagram to reach new audiences and promote specific products or services.
Content Calendar
Create a content calendar to plan and coordinate your video distribution across different platforms.
This will help you ensure that you're consistently publishing fresh content and reaching your target audience on their preferred channels.
Viral Videos: Building Buzz for Your Brand
Viral branded marketing videos often capture attention, spark conversations, and leave a lasting impression. They achieve this by evoking strong emotions, telling relatable stories, and offering shareable moments that resonate with a wide audience. Let's explore some examples:
Old Spice's The Man Your Man Could Smell Like Campaign: This campaign targeted female viewers to purchase Old Spice products for their male partners. The humorous and unexpected scenarios, featuring a charismatic spokesperson directly addressing the viewer, created a shareable and highly effective ad. It resonated with a broad audience, leading to a significant increase in Brand Awareness and sales.
Dove's Real Beauty Campaign: This campaign challenged conventional beauty standards by featuring real women and celebrating body positivity. Dove aimed to broaden the definition of beauty and connect with women who felt unrepresented in traditional media. The authentic and empowering message resonated deeply with viewers, sparking conversations about self-esteem and generating significant brand awareness for Dove.
Dollar Shave Club's Launch Video: This low-budget video combined humor, personality, and a clear Value Proposition to disrupt the razor industry. The founder's direct and relatable approach, coupled with the video's authenticity and shareability, helped propel the brand to success. It resonated with consumers tired of expensive razor subscriptions, leading to rapid growth for Dollar Shave Club.
Case Study: How McDonald's Used Video to Reach Targeted Audiences with Paid Advertising
The Challenge:
McDonald's, a global fast-food chain, aimed to reach specific target audiences with their paid advertising campaigns. They sought to leverage video content to create engaging and impactful ads.
The Solution:
McDonald's developed targeted video ads featuring different menu items and promotions. These ads were strategically placed on social media platforms, streaming services, and other online channels. They used advanced targeting options to reach specific demographics and interests.
Click-through rates on video ads increased by 25% compared to traditional banner ads.
Conversion rates from video ads were significantly higher, demonstrating the effectiveness of video in driving desired actions.
Brand awareness and recall for McDonald's increased among target audiences, indicating the success of video in reaching and engaging the right people.
Key Takeaways:
McDonald's case study demonstrates the power of video in paid advertising. By creating targeted video ads and leveraging advanced targeting options, McDonald's effectively reached their desired audiences, increased engagement, and drove positive results.
Case Study: How SpotifyUsed Video Content Marketing to Increase User Engagement
The Challenge
Spotify, the popular music streaming service, wanted to increase user engagement and drive adoption of its premium subscription tier.
The Solution
Spotify launched a series of video content marketing campaigns featuring artists, musicians, and industry experts. These videos provided valuable insights into the music industry, offered behind-the-scenes looks at artists' creative processes, and showcased the benefits of Spotify Premium.
Results
Increased User Engagement: Spotify saw a significant increase in user engagement, with video views and watch time exceeding expectations.
Premium Subscription Growth: The video campaigns effectively communicated the value proposition of Spotify Premium, leading to a notable increase in premium subscriptions.
Brand Awareness: The video content helped to raise brand awareness and solidify Spotify's position as a leading music streaming platform.
Key Takeaways
Video content marketing can be a powerful tool for increasing user engagement and driving conversions.
By providing valuable information and insights, brands can build trust and loyalty with their audiences.
Engaging video content can effectively communicate the benefits of premium products and services.
Case Study: How Nike Used Video Ads to Reach Targeted Audiences
Objective:
Nike, the sportswear giant, aimed to reach specific target audiences with its video advertising campaigns.
Strategy:
Nike leveraged video advertising platforms like YouTube and Facebook to target specific demographics, interests, and behaviors.
Execution:
Nike created Targeted Video Ads that featured athletes, influencers, and inspiring stories that resonated with its target audience. The company also used advanced targeting options to reach specific demographics and interests.
Results:
Nike's targeted video advertising campaigns resulted in a significant increase in brand awareness, engagement, and conversions.
Brand awareness increased by 25%
Engagement with video ads increased by 150%
Conversions from video ads increased by 30%
Key Takeaways:
Nike's success demonstrates the power of targeted video advertising to reach specific audiences and drive results. By leveraging advanced targeting options and creating compelling video content, Nike was able to effectively connect with its target audience and achieve its marketing objectives.
How branded marketing video examples are curated?
We dove deep into branded marketing videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic branded marketing videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Brand Recall Examining how effectively the video reinforces brand recognition and memorability. 7.Marketing Objectives Alignment Determining video alignment with specific marketing campaign goals and KPIs. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.19% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, branded marketing video examples 2024, n=16000 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
