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30 Corporate Animated Explainer Video Examples To Boost Brand Awareness

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
Corporate Animated Explainer Video Examples
FAQ
Unpacking the Psychology and Impact
Why Advids for Corporate Animated Explainer Video?
What is a Corporate Animated Explainer Video?
What do top Corporate Animated Explainer Videos have in common?
What makes Corporate Animated Explainer Video effective?
How long should your Corporate Animated Explainer Video be?
How to create Corporate Animated Explainer videos?

Want to discover how animated explainer videos can significantly enhance your brand recognition? This article presents 30 compelling examples of animated explainer videos that are making a real difference for brands. Explore how these videos effectively break through communication barriers, simplify complex ideas, and establish lasting brand connections that increase visibility and encourage growth. Gain valuable insights into the impact of video in developing memorable brands.

Video's role in modern marketing:

93% of Americans aged 18 to 29 and 92% of Americans aged 30 to 49 say they use YouTube.
67% of businesses cite their own website as the best place to distribute videos.
6 out of 10 people prefer watching videos online to live TV.

Uncover the key to captivating your audience and amplifying brand visibility through 30 corporate animated explainer video examples. These examples demonstrate effective approaches for maximizing audience interest and transforming viewers into loyal brand supporters. Analyze the methods these videos employ to achieve notable outcomes in brand development and lead generation. Learn how to produce videos that deeply connect with your intended audience.

Corporate Animated Explainer Video Examples

1. Bloomberg Law

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Duration : 1 minute and 15 seconds

Achieving peak efficiency in the legal sphere demands a resource that consolidates knowledge and technology seamlessly. Bloomberg Law positions itself uniquely as the singular comprehensive legal research and technology platform, promising both unlimited access and continuous product enhancement without extra cost.

This animated marketing video excels at conveying this integration, visually presenting extensive docket coverage and real-time legal and regulatory developments drawn from vast global sources. It smartly uses visuals to show how critical data is layered and analyzed, demonstrating the platform's true depth.

The emphasis on data-driven expert analysis and time-saving tools like Brief and Draft Analyzer speaks directly to the practitioner's urgent need for both insightful speed and accuracy. Backed by 24/7 access to experienced legal professionals, the video articulates a powerful vision for overcoming complexity and driving successful outcomes.

What We Can Learn

Utilize dynamic camerawork and transitions to guide the viewer seamlessly through complex information.


2. Nikon Onboarding video animation

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Duration : 1 minute and 1 second

Curiosity about the microscopic universe sparks discovery with the EI. This vibrant onboarding video animation highlights how superior image clarity from quality objective lenses and bright illumination reveal unseen worlds in vivid detail, carrying forward a century of optical excellence.

An intuitive design features a clever mobile smart guide fostering true student autonomy, removing learning barriers. Practical design like an integrated cord wrap and robust build enables effortless portability for hands-on discovery, built to last in any educational setting, making science accessible, exciting, and a foundation for future innovation.

What We Can Learn

Clearly show capability supporting demanding display setups including four simultaneous 4K displays for customers.


3. CombiSave Product demonstration animation

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Duration : 1 minute and 21 seconds

Ending the wait for hot water, that daily small frustration, is the focus of this compelling product demonstration animation. It starkly visualizes the surprising amount of water and precious time wasted, quantifying the issue in terms relatable to any household with a combi boiler and highlighting a hidden cost many overlook.

The ingenious simplicity of CombiSave, a valve designed to tackle this, truly stands out. By reducing water flow during initial heating, it saves significant water and gas, translating directly into lower bills and a notable reduction in carbon footprint a smart, eco-conscious solution that delivers hot water faster.

What We Can Learn

Highlight customization options allowing visual branding empowering users and enhancing unique experiences.


4. Zoho Training video animation

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Duration : 1 minute and 22 seconds

Escaping the tangle of outdated manufacturing processes, this presentation vividly illustrates the chaos of scattered documents and rigid systems, translating complexity into clarity. It paints a compelling picture of frustrations manufacturers often face.

Showcasing the transition with vibrant training video animation, it presents Zoho Creator. This low-code platform empowers users to build custom applications using a simple drag-and-drop builder, accelerating processes significantly faster than conventional tools, inspiring how abstract solutions can be visually communicated effectively.

What We Can Learn

Data shows forty percent of people feel unappreciated leading to disengagement burnout and turnover


5. HUMATRIX Onboarding video animation

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Duration : 1 minute and 2 seconds

Empowering HR teams and employees, HUMATRIX positions itself as the ultimate work-life platform, reinforcing its status as Thailand's No. 1 HRIS. The video powerfully depicts the transition from tedious manual processes to streamlined digital efficiency. This effective delivery promises to liberate organizations from administrative burdens, enabling focus on people.

The visual journey rapidly unveils the platform's capabilities, from personnel and payroll to flexible time tracking and fostering employee engagement. Its seamless integration with major systems and robust security build trust. The clear onboarding video animation style mirrors the system's ease of use, providing an inspiring look at comprehensive HR value.

What We Can Learn

Connect with your target audience effectively; 70 percent of B2B buyers watch relevant video content.


6. Forrester Onboarding video animation

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Duration : 1 minute and 2 seconds

Navigating the complexities of modern business demands a strategic pivot. This Forrester video powerfully illustrates the challenges businesses face today, moving beyond outdated short-term tactics that fail to build lasting value or customer retention needed for perpetual growth.

Through insightful onboarding video animation, Forrester unveils their core concept: a customer-obsessed growth engine. Visually presented as an interconnected system, this framework shows how aligning internal strategy, operations, and leadership around buyer value drives faster movement and accelerates the growth curve. This clear explanation offers valuable lessons for impactful video communication.

What We Can Learn

Present compelling user satisfaction data showcasing strong average ratings across platforms effectively.


7. Airbus Customer onboarding animation

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Duration : 1 minute and 42 seconds

Journeying into the incredible precision behind space technology, this video from Airbus Foundation ignites curiosity about satellite construction. The animation skillfully humanizes the intricate machinery, drawing viewers into the relatable journey from assembly floor to the vastness of orbit.

Breaking down the meticulous fabrication, including rigorous environmental testing, creates a crystal-clear visualization. This methodical explanation functions effectively as a customer onboarding animation for understanding the engineering marvels built for extreme conditions, inspiring awe for the human ingenuity involved.

The final prompt encourages imagination, transforming a technical explanation into an inspiring call to envision future possibilities, powerfully showcasing how engaging visuals can connect audiences with ambitious scientific endeavors.

What We Can Learn

Use clear animation to explain complex AI concepts making advanced technology accessible and understandable.


8. PetDesk Phones Employee communication video

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Duration : 1 minute and 44 seconds

Beyond the expected ring of the phone lies a daily challenge for veterinary teams, often bogged down by disjointed communication. This animated video powerfully illustrates the pain points of traditional systems, from unknown callers to juggling multiple platforms and repeating information, setting the stage for a crucial solution.

Its seamless integration with practice management systems is the unique value proposition, providing instant caller context. This empowers veterinary professionals to greet pet parents by name and access vital data in real-time, transforming routine calls into genuinely personalized moments of care. This stands out as an effective employee communication video by showcasing how integrated tools enhance staff workflow and client connection.

The platform consolidates channels, speeding up response times and boosting overall practice efficiency. This creates a more fluid experience for staff and clients alike, setting a new standard for veterinary communication. For anyone looking to improve operational videos, this demonstrates highlighting pain points and offering a holistic solution.

What We Can Learn

Blend compelling abstract animation with realistic visuals for effective feature explanation.


9. Exactech Training video animation

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Duration : 1 minute and 45 seconds

Guiding better patient outcomes, a connected intelligence platform redefines orthopedic possibilities. The training video animation vividly illustrates how this ecosystem harnesses active intelligence for data-driven personalized planning, empowering surgeons with remarkable precision for complex procedures.

This fusion extends beyond planning, translating intelligence into real-world execution via advanced navigation tools. Showcasing widespread adoption in thousands of procedures globally and featuring a unique clinical exchange app, the video demonstrates a comprehensive, integrated approach elevating surgical certainty.

What We Can Learn

Highlight simple management features empowering users with intuitive control for effortless network oversight.


10. COTI Corporate culture video

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Duration : 1 minute and 47 seconds

For millennia, commerce relied on trust, evolving through institutions that added cost and complexity, burdens visible in every transaction today. This video vividly portrays that shift, highlighting the fees embedded in modern payments as a significant challenge to overcome for true efficiency and accessibility online.

COTI offers a compelling answer, presenting a payment system built on decentralized trust where transparent scores empower direct interactions between users, a core principle seen in forward-thinking corporate culture video examples promoting accountability. Its ability to process transactions at immense speed with zero buyer fees and robust protection makes it a powerful case study for anyone aiming to create impactful, solutions-focused video content.

What We Can Learn

Dynamic opening visuals boost viewer retention by up to 80% beyond the first few seconds.


11. Avantor Animated Investor Pitch video

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Duration : 1 minute and 50 seconds

Relief arrives at your fingertips with the ease of virtual care. This animated explanation serves as a compelling guide, defining telehealth clearly as connecting with health providers via phone or video, bypassing the traditional trip to a clinic. It immediately makes sense by demonstrating how accessible it is using devices you already own, streamlining care right where you are, bringing comfort and convenience.

The unique value shines in showing how truly simple the entire process is, from virtual consultation to easily receiving a receipt and submitting a claim through a health fund platform. This transparency builds significant confidence in embracing modern healthcare solutions. It stands out as an effective animated investor pitch video, inspiring clear communication that instills trust and shows others how to explain complex services simply.

What We Can Learn

Start with animated scenes showing relatable challenges to build immediate viewer empathy and connection.


12. Sogolytics Animated marketing video

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Duration : 1 minute and 58 seconds

Turning complex feedback into clear insights feels surprisingly straightforward after watching this Sogolytics animated marketing video. It vividly portrays how the platform transforms raw data into actionable understanding, making the entire process accessible and intuitive.

Moving from conceptual animation of data flow to crisp software interface views effectively demonstrates ease of use in design, distribution, and powerful analysis tools. The platform acts as a secure central hub, streamlining team collaboration by dissolving data silos.

Emphasis on compliance like GDPR and HIPAA builds essential trust. This powerful suite ensures data privacy while enabling companies to deliver exceptional experiences based on solid, reliable information.

What We Can Learn

Use dynamic visualizations to clarify complex data and unlock valuable business insights.


13. Palo Alto Networks Customer onboarding animation

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Duration : 1 minute and 7 seconds

Feeling overwhelmed by intricate cloud security environments can shift dramatically when a truly intuitive solution emerges. This video captures that transition, presenting an AI-powered path through complexity.

The core of the video's message lies in the ease of interaction with Prisma Cloud Copilot. Through a clear customer onboarding animation, we see complex questions yielding fast, actionable answers, revealing vulnerabilities and suggesting remediation steps instantly.

It transforms the daunting task of securing applications, allowing users to gain comprehensive insights and execute necessary protective measures swiftly, truly making advanced cloud defense accessible without needing deep, specialized knowledge.

What We Can Learn

Using simple animated forms makes abstract corporate principles feel relatable.


14. StakeSeeker Corporate culture video

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Duration : 1 minute and 7 seconds

Bringing order to a decentralized portfolio can be challenging. StakeSeeker presents a powerful solution, unifying fragmented cryptocurrency data and activity into one intuitive hub. The video masterfully visualizes this convergence, showing scattered sources consolidating into a single dashboard, instantly revealing the full scope of one's digital wealth.

This platform empowers users to effortlessly track holdings, providing analytics for informed strategic decisions. It facilitates earning rewards through secure staking while maintaining full ownership. This unified tracking and self-custody staking, a significant differentiator, embodies a commitment often highlighted in a corporate culture video.

What We Can Learn

Simplify complex technical processes and outcomes through clear visuals and concise text.


15. PETAL Customer onboarding animation

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Duration : 2 minutes and 11 seconds

Transforming disjointed healthcare data into a unified source is essential for improving patient outcomes. The video powerfully illustrates how current systems struggle with information silos, hindering timely access to care and overall efficiency.

Petal tackles this by offering a cloud-based digital platform that captures and integrates diverse data streams in real-time. This orchestration enables vital decision-making insights and continuous improvement. The video showcases a real-time KPI dashboard visualizing key metrics, demonstrating the platform's impact on timely access, patient supply/demand, and even nurse availability. A thoughtful customer onboarding animation hints at the user-friendly experience facilitating this transformation.

What We Can Learn

A cinematic reveal builds excitement for product introduction, capturing attention immediately.


16. CSL Brand Storytelling Animation

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Duration : 2 minutes and 14 seconds

Unfurling a narrative rooted deep in history, this video for CSL artfully visualizes a commitment spanning over a century. It charts a course from foundational pledges to significant medical milestones, painting a picture of steadfast dedication to enhancing lives through scientific advancement. The clear animation brings to life the profound impact of their work, connecting past promises to present-day realities on a global stage.

The clarity of this brand storytelling animation lies in its ability to simplify complex scale, illustrating the vast network of people, manufacturing sites, and product reach worldwide. It highlights their crucial role in providing therapies for rare and serious conditions, underscoring the reliable delivery of life-saving medicines. The visual journey inspires by showcasing a powerful synthesis of historical purpose, global operational strength, and unwavering focus on patient needs.

What We Can Learn

Address audience pain points directly upfront connecting your solution to their real challenges.


17. Logicom Animated Investor Pitch video

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Duration : 2 minutes and 25 seconds

Navigating the increasingly decentralized world of work, this animated video expertly frames the critical need for adaptable IT infrastructure. It empowers organizations across sectors banking, education, healthcare to reimagine possibilities by transforming operations for cashless societies, virtual learning, and remote care, laying a vital path for digital evolution.

This animated investor pitch video masterfully simplifies complex virtual desktop infrastructure. It visually breaks down configuring and assigning virtual servers, delivering robust, flexible capabilities that secure business continuity anytime, anywhere. This visual storytelling makes the technical accessible, highlighting essential work-from-home solutions powering seamless operations.

Logicom actively accelerates growth for businesses by providing these world-class HPE VDI solutions. Their expertise ensures partners can deliver future-proof operations and essential virtual infrastructure, making this video an inspirational guide for understanding modern IT demands.

What We Can Learn

Simulate user interaction with the technology demonstrating ease of use and powerful results.


18. Ultimaker Essentials Training video animation

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Duration : 2 minutes and 38 seconds

Empowering organizational innovation with 3D printing often requires overcoming significant operational barriers. This video compellingly illustrates how Ultimaker Essentials provides the essential framework to tackle these challenges head-on, addressing security concerns and simplifying management for businesses looking to scale additive manufacturing across their operations.

Unlocking seamless collaboration, the platform enables centralized control over printers and user access, a vital step for dispersed teams. Remote printing capabilities via the cloud demonstrate a tangible benefit, allowing engineers and designers to produce parts when and where needed. Secure features like independently assessed software build confidence and meet stringent IT requirements.

Facilitating team growth is key, and the provision of resources like intuitive training video animation equips operators and engineers effectively. By providing comprehensive tools for management, security, and education, this solution accelerates the adoption of 3D printing, transforming potential hurdles into pathways for enhanced productivity and technological advancement within any organization.

What We Can Learn

Constant worldwide availability means users get help instantly speeding problem resolution by over 20 percent.


19. Cigna Training video animation

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Duration : 2 minutes and 3 seconds

Cutting through the complex maze of Medicare options, this training video animation offers a clear, welcome roadmap. It masterfully utilizes visuals to demystify Original Medicare (Parts A & B) and supplemental choices, building a solid foundation of understanding.

Where it truly excels is presenting Medicare Advantage plans. A Cigna option is shown bundling hospital and medical coverage, plus extras like dental, vision, and hearing?key solutions addressing common gaps. This powerful visual comparison makes the comprehensive value clear, empowering beneficiaries to navigate choices and find a streamlined, potentially lower-cost solution.

What We Can Learn

Clearly show product features in animated videos increasing conversion rates by up to 20 percent.


20. SAIC Brand Storytelling Animation

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Duration : 2 minutes and 40 seconds

Wrestling with the intricate path to cloud adoption is a common challenge this video deftly addresses. Utilizing clear and engaging whiteboard animation, it immediately simplifies the perceived difficulties, illustrating the essential phases of a successful transition.

The visual narrative unfolds a structured, modular five-step method, demonstrating how Cloud Migration Edge guides the process from planning through ongoing optimization. This Brand Storytelling Animation serves as an inspiring model, effectively conveying a comprehensive service and its inherent value a streamlined, lower-risk journey making complex ideas accessible and actionable for viewers considering similar projects.

What We Can Learn

Build anticipation through visual rhythm and dramatic shifts before revealing core value, lifting viewer retention by 35%.


21. GWI Animated Investor Pitch video

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Duration : 2 minutes and 54 seconds

Navigating today's challenging and fast-moving market demands truly knowing who you're speaking to, leaving little room for error in reaching consumers effectively. Businesses face immense pressure to get messaging right for impact. GWI tackles this fundamental need, transforming extensive global research into an accessible platform for anyone.

Diving beyond simple demographics, the platform presents incredibly rich profiles based on interests and behaviors, speeding the journey from data to critical insight. This provides granular understanding across millions of consumers globally, enabling teams to make faster, better decisions daily.

The animated investor pitch video compellingly shows how GWI empowers organizations to be truly insight-driven, putting powerful information directly into users' hands for winning strategy.

What We Can Learn

Show how the solution removes friction points creating a seamless unified customer transaction experience.


22. Appspace Employee communication video

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Duration : 2 minutes and 58 seconds

Building the truly connected workplace, Appspace showcases a substantial evolution in their Pegasus Release. This update presents a unified platform designed to bridge the gap between physical spaces and the digital employee experience, promising enhanced operational intelligence and streamlined management across the board.

At its core, Appspace serves as a dynamic employee communication video and workplace management hub, offering deep insights into device health and content engagement. Its compelling ability to integrate features like interactive maps, intelligent room booking, and visitor security simplifies complex tasks, creating a more intuitive environment for everyone. This holistic approach provides a powerful blueprint for modern internal communications and facility control.

What We Can Learn

Use visuals to present complex system data effectively; viewers retain over sixty-five percent more information.


23. Kinsta Employee communication video

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Duration : 2 minutes and 5 seconds

Dispelling the common developer frustration with hosting complexity defines Kinsta's app hosting. Getting early projects or small applications online becomes remarkably easy. The accessible Hobby Tier starts at $7 monthly, liberating creators from typical infrastructure worries and enabling focus on building.

The video shows a streamlined path from code repo like GitHub to swift deployment. This clear visual guide offers a potent lesson in technical communication, like an insightful employee communication video. The integrated dashboard provides effortless management and monitoring, adding valuable control.

Backed by global data centers and constant support, Kinsta offers a solid foundation for launching innovative digital ideas with refreshing ease.

What We Can Learn

Combine abstract visual design elements with realistic product renders for sophisticated and engaging presentations.


24. COMCAST BUSINESS Customer onboarding animation

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Duration : 2 minutes and 6 seconds

The complex web of modern digital operations poses significant challenges for businesses, often leaving IT teams feeling overwhelmed. This visually dynamic video compellingly portrays this struggle, using striking graphics to represent tangled network infrastructure.

Serving as an effective customer onboarding animation, this video brilliantly illustrates how streamlined solutions emerge from complexity. It powerfully shows how integrated SD-WAN and SASE capabilities transform distributed networks, enhancing efficiency, boosting security, and unlocking significant digital potential.

What We Can Learn

Visualizing component durability builds audience confidence for lasting performance certified to 100 million presses.


25. Aruma Corporate culture video

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Duration : 30 seconds

Finding your personal retreat, a space for new experiences and valuable breaks. The potential of short term accommodation is revealed through this clear, accessible animation. It beautifully illustrates how simple it is to step away, meet new people, and try different things.

Tailored for varying needs, whether overnight, for a weekend, or a holiday, Aruma's Home & Living Supports ensure you are genuinely covered. This offers not just a service, but a sense of liberation and confidence, demonstrating care beyond the functional.

Presenting complex support with such clarity makes this an exemplary corporate culture video. It showcases the brand's values through effective communication, inspiring others on how to connect authentically with their audience.

What We Can Learn

Drive action with video; adding a video to your launch page can increase conversions over 80 percent.


26. Optious Animated marketing video

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Duration : 37 seconds

Unleashing a torrent of vibrant motion and abstract layers, this video instantly grabs attention with its dynamic pace. It's an animated marketing video pulsing with creative energy, blending typography and fluid art to represent the propulsion of fresh ideas for Optious. This immediately signals a bold, forward-thinking brand personality.

This visual storytelling transcends simple description, offering a compelling glimpse into a world where digital artistry meets tangible impact, hinted at by subtle real-world nods. For those crafting their own video projects, it inspires by showcasing how an audacious visual identity can powerfully articulate a distinct mission focused on making "awesome things."

What We Can Learn

Showcasing over 60 apps and 90 partners illustrates a thriving collaborative ecosystem.


27. Orqestra Product demonstration animation

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Duration : 3 minutes and 19 seconds

Feeling overwhelmed by today's intricate data center environments is a common challenge. This video introduces Orqestra, portraying it as the essential tool for simplifying that complexity and restoring control. It immediately connects with the audience by showing the vast scale of modern IT landscapes and the difficulty administrators face in managing them remotely and efficiently.

The transition to the platform showcases its power through effective product demonstration animation, revealing a clear dashboard that transforms raw data into actionable insights. Visualizing the health status of critical resources and receiving instant alerts for issues like chassis intrusion brings a palpable sense of security. This kind of targeted focus demonstrates how visual storytelling can make complex solutions feel accessible and immediately beneficial to potential users.

Orqestra enables crucial tasks like remote firmware updates and compliance checks with ease, saving valuable time. Its scalable architecture ensures it can handle thousands of nodes across multiple locations. For anyone building video content targeting technical professionals, learning how this piece clearly articulates solutions to specific problems, while visually emphasizing ease of use and tangible benefits, offers valuable inspiration.

What We Can Learn

Demonstrate user interaction unlocking a world of rich digital content boosting engagement by over 30%.


28. XOSPHERE Brand Storytelling Animation

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Duration : 52 seconds

Navigating the complexities of electric fleet operations demands specialized tools, and XOSPHERE offers a powerful command center. This purpose-built platform uniquely addresses challenges with integrated telematics for real-time performance data and intelligent charging management designed to optimize energy costs and usage. It directly tackles the specific needs of electric vehicles.

Showing seamless access across devices, from detailed desktop dashboards to quick mobile maintenance support requests, the video effectively illustrates streamlined operations. For anyone seeking inspiration in brand storytelling animation, this provides a clear example, demonstrating how a platform can simplify the intricate reality of managing electric fleets, offering a crucial advantage in the shift towards electrification.

What We Can Learn

Placing your product within a familiar environment increases audience connection.


29. Triple Whale Product demonstration animation

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Duration : 53 seconds

Transforming complex ecommerce data into clear, actionable intelligence is the compelling promise this video delivers. Through a focused product demonstration animation, it swiftly reveals how Moby Agents automatically analyze data, detect anomalies, and deliver precise recommendations across a business. This moves beyond mere reporting, empowering users with direct, intelligent action.

What truly resonates is the platform's seemingly effortless deployment of these powerful functions. The visual journey from selecting agents to seeing detailed root cause analysis and concrete steps effectively communicates the value of automating strategic thinking. It's a strong example of how to inspire confidence by clearly showing automation saving manual effort and enabling faster growth.

What We Can Learn

Your animated explainer video can ensure viewers retain 95 percent of your core message effectively.


30. Markilux Corporate culture video

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Duration : 24 seconds

Summoning your ideal outdoor retreat is vividly showcased by Markilux. This demonstration brings the online configurator experience forward, acting as a personal design studio. Instantly visualizing changes to dimensions and fabrics on a rendered space builds confidence, making the leap from imagination to tangible reality feel truly attainable and exciting.

More than just showing a product, this functions as an insightful corporate culture video, emphasizing user empowerment and bespoke possibilities. Exploring diverse add-ons like heating or shade screens reveals a comprehensive vision for tailored outdoor living. It inspires viewers to actively sculpt their perfect, comfortable environment.

What We Can Learn

Visualize complex internal components and their protective enclosures using clear animated diagrams.


FAQ

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Key benefits of a corporate animated explainer video?

Explainer videos boost brand awareness, explain complex products/services, and drive conversions.

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Essential elements for a successful explainer?

Essential elements include a clear, concise message, engaging visuals, a strong call to action, and a focus on the target audience.

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Ideal length for a corporate explainer video?

Ideally 60 seconds, but can range from 30 seconds to 2 minutes depending on the complexity of the information.

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Distinct animation styles for business videos?

Common styles include 2D animation, whiteboard animation, motion graphics, and 3D animation.

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Aligning video with brand identity?

Consistent use of brand colors, fonts, logo, and messaging throughout the video reinforces brand identity.

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Process for creating a corporate animation?

The process typically involves briefing, scriptwriting, storyboarding, design, animation, voiceover recording, and post-production.

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Develop a compelling explainer video script?

Focus on a single key message, use clear and concise language, tell a story, and end with a compelling call to action.

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Visualizing products/services through animation?

Animation can showcase product features, demonstrate functionality, and highlight benefits in a visually engaging way. For example, a software tutorial can use screen capture animation to guide users through the interface.

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Common explainer video pitfalls?

Common pitfalls include unclear messaging, overly complex visuals, a weak call to action, and a lack of focus on the target audience.

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Simplify complex concepts with animation?

Visual metaphors, simplified diagrams, and step-by-step animations can make complex information more accessible. For example, a financial explainer video can use animated charts and graphs to illustrate market trends.

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Best call to action practices for explainers?

Effective calls to action are clear, concise, relevant to the video content, and easy for viewers to follow. Examples include visiting a website, signing up for a newsletter, or requesting a demo.

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Generate leads with an animated explainer?

Explainer videos can drive traffic to landing pages with lead capture forms, promoting special offers or gated content to generate leads.

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Storytelling's role in effective explainers?

Storytelling engages viewers emotionally, making information more memorable and building a stronger connection with the brand.

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Repurpose marketing content for explainer videos?

Existing marketing materials like blog posts, case studies, white papers, and website content can be adapted into explainer video scripts.

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Using explainers across the marketing funnel?

Explainer videos can be used at different stages of the marketing funnel: awareness (introducing the brand/product), consideration (explaining features and benefits), and decision (encouraging a purchase or conversion). Pricing for a 60-second explainer video can range from $1,000 to $6,000 depending on complexity and style, with a typical turnaround time of 3-8 weeks.



Unpacking the Psychology and Impact


Beyond their role in simply conveying information, corporate animated explainer video tap into fundamental psychological principles that amplify their impact and drive tangible results. They leverage the picture superiority effect, meaning visuals paired with narration lead to significantly higher information retention than text or audio alone. This rapid information transfer reduces cognitive load, making complex ideas immediately more digestible for the viewer's brain which processes visuals exponentially faster than written words.

A strategically planned animated explainer aligns its narrative and visual style with specific measurable business goals, ensuring every element serves a purpose beyond just looking appealing. Eliciting a relevant emotional connection through relatable characters or scenarios makes the message more memorable and persuasive, forging a deeper link than purely factual content. This understanding of audience psychology guides everything from tailoring the message to choosing the appropriate animation style, maximizing resonance and desired outcomes.

These videos yield quantifiable impacts far beyond marketing websites. They are powerful tools for internal communication, simplifying company policies, enhancing employee training, and easing transitions during change management by providing clarity and context. The animation allows for depicting abstract concepts, complex data visualization, or intricate systems through visual metaphors that are impossible or impractical with live action. Their strategic placement extends to sales proposals, customer support, and investor relations, simplifying financial data and showcasing progress dynamically.

  • Tracking metrics such as conversion rates, lead generation attributed to video views, and reduction in support inquiries provides concrete ROI data.

  • Analyzing viewer drop-off rates offers insights into which video sections are less engaging, allowing for targeted optimization and improved future content strategy.

  • Utilizing micro-learning bursts or interactive elements within videos caters to shrinking attention spans and diverse learning preferences.

  • The ability to update animated elements cost-effectively makes them a sustainable asset for communicating evolving product features or company messages.


  • Ultimately, corporate animated explainers are not just videos; they are strategic communication assets designed to engage minds, clarify complexity, and drive specific, measurable actions across diverse business functions.


    Why Advids for Corporate Animated Explainer Video?


    At Advids, we create high-quality, original Corporate Animated Explainer Videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

    Experience the Advids Advantage:

    12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective Corporate Animated Explainer Video creation. Over 320 of these projects have been specifically focused on crafting compelling Corporate Animated Explainer Videos.
    Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    The Advids Creative Process:

    Customized Corporate Animated Explainer Video Solutions: We tailor each project, whether it's a standard explainer video, character animation, or another Corporate Animated Explainer Video style, to perfectly match your brand, style, and target audience.
    Collaborative Process: We believe in close collaboration from concept to completion, ensuring your vision is accurately reflected in the final animation.
    Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create impactful Corporate Animated Explainer Videos.

    Powered by Innovation:

    Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narrative s that engage viewers and drive action.
    Cutting-Edge Corporate Animated Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.


    Ready to unlock the potential of Corporate Animated Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Corporate Animated Explainer Video?


    A corporate animated explainer video is a short, engaging video that uses animation to explain a complex product, service, or concept in a clear and concise manner . These videos often employ a narrative structure, using characters, scenarios, and visual metaphors to illustrate key points. Different animation styles, such as whiteboard animation , 2D animation, or 3D animation, can be used to create a visually appealing and engaging experience for the viewer.

    These videos are commonly used to educate potential customers , increase understanding, and ultimately drive desired actions , such as visiting a website, requesting a demo, or making a purchase. They are particularly effective in the B2B space, where products and services can be technically intricate, and in situations where a company needs to simplify complex information for a wider audience.


    What do top Corporate Animated Explainer Videos have in common?


    Mastering corporate explainer videos requires a strategic approach focusing on impactful storytelling and clear communication.

    Clear Objectives: Define specific, measurable, achievable, relevant, and time-bound goals. Focus on a single, powerful objective.

    • Brand Consistency: Maintain a consistent brand voice, color palette, and logo usage. Use your brand's established style guide.
    • Engaging Story: craft a narrative with a clear beginning, middle, and end. Use relatable characters and scenarios.
    • Visual Excellence: Use professional animation, high-resolution visuals, and a cohesive style. Prioritize clarity and simplicity.
    • Key Feature Focus: Highlight 3-5 key features that solve the viewer's problem. Show, don't just tell.
    • Problem/Solution Approach: Start by clearly defining the problem, then showcase your solution's benefits. Use a before-and-after approach.
    • Data-Driven Insights: Use charts and graphs to present key data in an easily digestible format. Focus on impactful statistics.
    • Concise Messaging: Use simple language and avoid jargon. Keep the script short and to the point. Prioritize clarity.
    • Relatable Characters: Create characters that represent your target audience. Use diverse and inclusive representation.
    • Strong Call to Action: Use a clear and concise call to action that directs viewers to the next step. Make it easy to act.


    What makes Corporate Animated Explainer Video effective?


    A strategically structured narrative is fundamental; its the backbone of any effective corporate animated explainer video. The story must be deliberately planned to guide the viewer through the information in a logical and engaging way. A purposeful animation style is equally important, where the visual choices serve to enhance the message, not just to look aesthetically pleasing. A well-profiled audience is also key, as a deep understanding of their motivations and needs is essential for creating resonant content.

    A singular, actionable call to action ensures viewers know exactly what step to take next, avoiding confusion and maximizing conversions. Simplifying complex information is a core objective, making intricate ideas easily digestible for the target audience. Contextual visuals are not merely decorative; they directly support the narrative, providing meaning and enhancing understanding. Eliciting a relevant emotional connection ensures the video resonates with viewers on a deeper level, making the message more memorable.

    Insights-driven design is paramount, where design choices are based on actionable findings from audience research, not just raw data. A consistent brand voice is achieved through professional voiceovers, ensuring the message is delivered with impact and maintains brand identity. A message tailored to the audiences specific needs ensures the video addresses their pain points and goals, maximizing engagement and driving desired outcomes.


    How long should your Corporate Animated Explainer Video be?


    Mastering corporate explainer video length hinges on aligning video style, message complexity, and target audience engagement.

    Pre-production Considerations for Determining Video Length:

    • What's the core message for each video style?
    • Who is the ideal viewer for this explainer?
    • How many key points need visual support?
    • Does the concept require detailed visuals?
    • Which platform dictates video length?
    • What's the marketing goal for this video?
    • Does the style match the message?

    Corporate animated explainer video length guide

    Corporate Animated Explainer TypesVideo LengthUse CaseFunnel
    2D Animated60-90 secondsIdeal for showcasing complex processes or products with detailed visuals, using vibrant colors and engaging characters to maintain viewer interest. Multiple styles can be used.Awareness
    Whiteboard Animation45-60 secondsPerfect for explaining complex concepts simply and clearly, the hand-drawn style adds a personal touch, making it relatable and easy to understand.Consideration
    Motion Graphics30-45 secondsBest for highlighting key features and benefits concisely, using dynamic visuals and transitions to capture attention quickly. Abstract or geometric styles work well.Conversion
    Kinetic Typography30-45 secondsExcellent for conveying key messages and data effectively, using text animation to emphasize important points. Clean and modern styles are preferred.Conversion
    Explainer Video60-90 secondsVersatile format suitable for a wide range of topics, allowing for a blend of animation styles and live-action elements for a comprehensive explanation.Awareness


    How to create Corporate Animated Explainer videos?


    Crafting compelling corporate animated explainer videos requires a strategic approach. Mastering each phase ensures your video achieves maximum impact and delivers a strong return on investment.

    * Target Audience - Deeply understanding your audience informs every creative decision, maximizing impact.

    • Script Development - A concise, compelling narrative keeps viewers engaged and drives key message retention.
    • Animation Style - The chosen style should reflect your brand identity and resonate with your target audience.
    • Voiceover Selection - A voice that matches your brand personality enhances memorability and trust.
    • Visual Design - Visually appealing graphics and icons simplify complex information, improving comprehension.
    • Storyboard Creation - A detailed storyboard minimizes revisions and ensures a cohesive final product.
    • Animation - Fluid animation and smooth transitions create a professional and engaging viewing experience.
    • Voice Recording - Clear, concise delivery ensures the message is easily understood and remembered.
    • Final Editing - Precise editing enhances pacing and flow, creating a polished and impactful final video.


    Integrating Your Explainer Video into Your Marketing Mix


    Having explored the various types and optimal lengths of explainer videos, let's dive into how to effectively integrate them into your marketing strategy. This isn't just about creating a video; it's about making it work for you. We'll explore how to maximize your video's reach and impact, turning viewers into customers.

    Think of your explainer video as a versatile tool. It can be the star of your landing page, a snippet on social media, or a powerful addition to your email campaign. By strategically placing your video across different platforms, you can connect with your audience in various ways and reinforce your message.

    • Website Landing Pages: Grab attention immediately with high-quality explainer video examples. A concise, engaging video can explain your value proposition more effectively than text alone.
    • Social Media Promotion: Share captivating snippets of your corporate video animation on platforms like LinkedIn and Twitter to drive traffic to your website. Think short, attention-grabbing teasers that leave viewers wanting more.
    • Email Marketing Campaigns: Boost open and click-through rates by embedding videos in your newsletters. A well-placed Company Explainer Video can make your email stand out in a crowded inbox.
    • Paid Advertising Campaigns: Maximize your ad spend by incorporating corporate animation video examples. Targeted videos can significantly increase click-through and conversion rates.

    By strategically integrating your explainer video across these channels, you'll create a cohesive and impactful marketing campaign that resonates with your target audience and drives results.


    Using Explainer Videos to Improve Sales Conversions


    Let's dive into how we can transform explainer videos into powerful conversion machines. We've covered the basics, now let's talk strategy. Think of your explainer video as a salesperson working 24/7. It's there to engage, educate, and ultimately, persuade. But how do we make sure it's closing deals?

    The key is to focus on the customer journey. Start by addressing their pain points. Show them you understand their struggles. Then, present your product or service as the solution. Use relatable characters and scenarios to build an emotional connection. Don't just tell them, show them how your offering makes their lives better. Need inspiration? Check out these top explainer video examples to see how others are doing it.

    • Craft a compelling narrative. A clear beginning, middle, and end keeps viewers engaged. Think of it as a mini-movie with your product as the star.
    • Use visuals strategically. animated business videos can simplify complex information , making it easier for potential customers to grasp your value proposition.
    • Don't forget the call to action. Tell viewers what you want them to do next. Visit your website? Request a demo? Make it clear and easy.
    • Leverage data and testimonials. Numbers and real-life stories build credibility and trust. Service Explainer Videos can effectively showcase customer success stories.

    By following these strategies, we can transform our explainer videos from simple explainers into powerful sales tools. Remember, it's all about connecting with your audience and guiding them towards conversion. Explore corporate explainer video examples for further inspiration.


    Choosing the Right Animation Style for Your Explainer Video


    Choosing the right animation style is more than just aesthetics; it's about connecting with your audience on an emotional level . The right style amplifies your message , making it memorable and persuasive. Think about it – a playful 2D animation might be perfect for a children's product , but it wouldn't suit a serious corporate message . Let's explore how we can find that perfect match.

    Finding the right style involves understanding your brand, your audience, and your message. Effective explainer video examples often blend these elements seamlessly. When searching for explainer video examples for business , pay attention to how different styles evoke different emotions and cater to specific demographics . marketing animation videos offer a diverse range of options , from the hand-drawn charm of whiteboard animation to the sleek dynamism of motion graphics.

    • Consider your brand's personality : Does your brand voice playful or professional? A consistent visual identity across all marketing materials, including your explainer video, reinforces brand recognition.
    • Know your audience's preferences: A younger audience might gravitate towards vibrant, trendy animation, while a more mature audience might appreciate a classic, sophisticated style.
    • Match the style to your message: A lighthearted, humorous message calls for a different approach than a serious, informative one. Effective explainer video examples demonstrate this principle effectively.
    • Factor in budget and timeline : While high-end 3D animation can be stunning, it's also resource-intensive. Simpler styles like whiteboard animation can be equally effective and more budget-friendly.

    By carefully considering these factors, we can create explainer videos that not only inform but also inspire. Remember, the goal is to create a lasting impression and drive action.


    Using Explainer Videos to Build Brand Awareness


    Building brand awareness requires a strategic approach, and explainer videos can be a powerful tool in your arsenal. They offer a dynamic way to connect with your audience , communicate your brand's story , and leave a lasting impression. Let's explore how to leverage them effectively.

    A compelling explainer video can capture attention, build trust , and drive engagement . Think of it as your brand's elevator pitch , delivered in a visually engaging format . By showcasing your unique value proposition and personality, you can create a memorable experience that resonates with your target audience.

    By following these strategies, we can transform explainer videos into powerful brand awareness tools . Remember, it's all about connecting with your audience and leaving a lasting impression.


    Leveraging Explainer Videos for Investor Relations


    Beyond marketing, let's explore how explainer videos can transform investor relations. Effectively communicating financial information and investment opportunities is crucial for securing funding and driving growth. Explainer videos bridge the communication gap, transforming complex data into engaging narratives that resonate with investors. Imagine pitching your business idea with clarity and impact, capturing investors' attention from the start. Reviewing professional explainer video examples can provide valuable insights for crafting compelling investor pitches.

    Explainer videos simplify complex financial information, making it accessible to a broader audience. They offer a dynamic platform to showcase traction, highlight team expertise, and address potential risks, fostering transparency and trust. For instance, animated explainer video examples demonstrate how complex financial data can be transformed into engaging visuals. Let's delve into key strategies for leveraging explainer videos in investor relations.

    • Define Investment Needs: Clearly articulate your funding requirements and how investments will fuel future growth and expansion.
    • Highlight Value: Showcase your unique selling points and competitive advantages, demonstrating why investors should choose you.
    • Showcase Progress: Present key milestones and achievements, painting a picture of your company's trajectory and potential.
    • Build Confidence: Introduce your experienced team and leadership, emphasizing their capabilities and commitment to success.

    By following these strategies and exploring Explainer Video Samples, we can transform explainer videos into powerful tools for investor relations. High-quality brand animation videos elevate your brand image and build investor confidence, ultimately driving investment and fueling growth.


    How corporate animated explainer video examples are curated?


    We dove deep into corporate animated explainer videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic corporate animated explainer videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Value Proposition Examining clarity and persuasiveness of the video's core message.
    7.Brand Consistency Determining video alignment with brand voice, style, and values.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, corporate animated explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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