Imagine your brand's story unfolding before your eyes, not just read. What if that story could instantly connect with your audience on an emotional level? I am here today to show you how. In this article, what we will explore is the transformative power of animated explainer videos, and how they're revolutionizing corporate communication. We'll delve into the captivating world of visuals, examining how they drive engagement and leave a lasting impact.
Ready to see 30 stunning examples of corporate animated explainer videos that are achieving remarkable results? Our exploration begins now, with compelling data that showcases their effectiveness.
93% of Americans aged 18 to 29 and 92% of Americans aged 30 to 49 say they use YouTube.
67% of businesses cite their own website as the best place to distribute videos.
6 out of 10 people prefer watching videos online to live TV.
These stats reveal a powerful trend: video is king, and your website is its throne. Corporate animated explainer videos offer a compelling way to capitalize on this preference, turning website visitors into captivated customers. Today, we're diving into over 30 Eye-catching Corporate Animated Explainer Video examples that instantly caught our eye and sparked our interest
The dark, space-like setting of the video is more than just an artistic choice; it signifies the vast potential of the telecommunications industry. The animated characters and graphics highlight the futuristic possibilities that Comarch delivers. The visual representation of the digital globe and network is a powerful symbol of connectivity and progress.
This corporate animated explainer video expertly uses visual storytelling and motion graphics to explain the complex subject of energy-efficient solutions. The key message is not only clear and concise but also visually captivating. This video is a beacon of inspiration, showing how technology can be used to benefit the environment without sacrificing efficiency.
What We Can Learn
Craft a compelling narrative arc. viewers connect with stories, boosting engagement.
The creativity in this Corporate Animated Explainer Video for Healthe shines through its unique visual narrative. We are instantly drawn into a futuristic world, where space technology becomes the source of groundbreaking health solutions. The use of 2D animation, infused with subtle 3D elements, creates a visually appealing and memorable experience.
The video seamlessly transitions from space exploration to everyday life, demonstrating the impact of Healthe's UVC technology. Showcasing the diverse applications of UVC technology in different settings, from sanitizing packages to improving sleep quality, effectively conveys its versatile benefits. This is a compelling example of how a video can capture attention, educate viewers, and spark interest in a product.
What We Can Learn
Infuse subtle 3D elements into 2D animation for a memorable visual style.
A sense of warmth and belonging radiates from the video, inviting viewers into a vibrant world of shared purpose and connection. The minimalist animation and soft, muted colors create a calming and welcoming atmosphere, making viewers feel at ease and eager to explore the community. The video's simple yet powerful message of collective strength emphasizes the idea that we are not alone in our endeavors.
With this video, Noonday Collection showcases the importance of finding support in our shared journey. The video is an excellent example of a Corporate Animated Explainer Video that prioritizes emotion and connection, effectively engaging viewers with its positive message and compelling visuals.
What We Can Learn
A minimalist style keeps the focus on your message, ensuring viewers grasp your core value.
If your organization grapples with complex social challenges, look to this corporate animated explainer video, showcasing the power of collective impact. The video vividly illustrates how collaborative efforts, bringing diverse organizations together under a common goal, can yield remarkable results. It elegantly visualizes the five conditions of collective impact, providing a clear roadmap for success.
Through animated sequences and optimistic sound design, the video demonstrates the potential for transformative change. From reduced incarceration rates to environmental restoration, real-world examples inspire action. The Collective Impact Forum, highlighted in the video, offers a proven framework for tackling challenges and achieving shared goals.
What We Can Learn
Create a simple, memorable narrative arc that resonates with viewers' desire for positive change.
In today's ever-evolving business world, we all face the daunting challenge of keeping up. Deloittes new video brilliantly captures this struggle with its opening scene of an overwhelmed worker bombarded by the demands of modern business. We love how the futuristic 3D animation and sleek design seamlessly introduce the Alpha Platform as a much-needed solution.
This Corporate Animated Explainer Video showcases Alpha's modularity and transformative power, highlighting its ability to adapt to future challenges. The visual metaphor of the transformation accelerator alongside the vibrant colors and upbeat music gives viewers an exciting glimpse into a future where businesses are empowered to thrive in the face of change.
What We Can Learn
Incorporate a memorable visual metaphor to enhance understanding.
We are drawn to the impactful visuals in this corporate animated explainer video for Blue Yonder. The crisp 2D animation and consistent blue and white palette present complex information in a concise and digestible manner. We love the use of visual metaphors, such as the global network and evolving calendar, instantly communicating the benefits of efficient warehouse management.
Blue Yonders œWarehouse Tasking solution is showcased through clear UI mockups, demonstrating the softwares power in task prioritization and resource allocation. The video effectively highlights the key advantage of capacity smoothing, allowing for dynamic adjustments and optimized workflow. This powerful presentation promises increased productivity and a tangible reduction in worker fatigue, inviting viewers to explore Blue Yonder's innovative approach.
What We Can Learn
Concise animation keeps viewers focused, improving information retention.
The sheer brilliance of this corporate animated explainer video for Gemalto, a Thales company, lies in its ability to demystify the complexities of drone security. We all appreciate the video's thoughtful approach to visualizing abstract concepts like data encryption and unmanned traffic management through compelling 3D animation and motion graphics. The strategic use of text overlays perfectly complements the visuals, ensuring a crystal-clear understanding of Thales Drone Connect technology and its core benefits.
Furthermore, the video's dynamic pacing and engaging visuals create a sense of momentum, reflecting the rapid advancements in the drone industry. The emphasis on trust and security reinforces Gemaltos commitment to providing reliable and robust solutions for a rapidly evolving technological landscape. This video is a powerful tool for educating and inspiring viewers about the future of drone technology.
What We Can Learn
Dynamic pacing keeps viewers hooked, reflecting industry dynamism and building excitement.
We appreciate Enel Green Power's effective use of 3D animation to explain the benefits of Renewable Energy Certificates (RECs). The video opens with a dynamic view of North America, highlighting Enel's extensive renewable energy infrastructure, a compelling hook for viewers. The isometric perspective and clear visuals make the complex concept of RECs easily digestible.
Enel Green Power does a great job by showcasing the impact of RECs on reducing carbon footprints. We love how the city buildings transform from blue to green, a powerful visual metaphor for the transition to sustainable energy. This corporate animated explainer video masterfully illustrates how RECs connect consumers with clean energy, inspiring businesses and individuals alike to make environmentally conscious choices.
What We Can Learn
Visually connect your product to the audience's needs and desires, creating an emotional response that leads to action.
9. Aqua Security Corporate Animated Explainer Video
We all know the challenges of balancing speed and security in today's digital world. This video masterfully captures this tension, showcasing the demands of DevOps through a high-octane visual journey. The immersive 3D environment, complete with neon-lit tunnels and energetic developers, draws us into the narrative.
Aqua Security's focus on cloud-native solutions is brilliantly conveyed through dynamic animation and concise messaging. The vibrant color palette and futuristic soundscape further elevate this corporate animated explainer video, making it an inspiring example of how to effectively communicate complex concepts.
What We Can Learn
Craft a compelling narrative arc; viewers will remember your message.
COTI is a payment transaction network that aims to create a standard for digital currency payments, faster, easier, more cost-effective, and more reliable. This video is designed to introduce viewers to the product, and explain how COTI combines the best features of traditional payments and distributed ledger technology.
Video Design - This video uses a stylized cartoon graphic design, featuring simple shapes and bright colors. The animated figures, environments, and backgrounds use bold, flat colors. This is characteristic of a Corporate Branding Testimonial video. The visual style uses simple, engaging graphics that appeal to a broad audience.
The visual design, graphics, and animations used in the video drive home the point that the technology COTI provides makes digital currency payments simpler, more convenient, and more effective. The animated figures and environments create a light and playful tone, further emphasizing the idea of accessibility and ease of use. The graphics, while simple, are visually engaging and communicate the key message of the video clearly and concisely.
Pinkerton provides timely and granular crime data, ahead of other sources in the UK. This video is designed to showcase their product and convince viewers that their data is the most reliable.
Video Design - This video utilizes a corporate explainer animation idea. The design style is clean and sharp, with bold visuals, clean color scheme, and animated graphics. It features a futuristic aesthetic, with large white squares representing data and pieces of a puzzle that come together to reveal Pinkerton's logo and tagline. The overall design is professional, and the animation is high quality, creating an engaging and informative video.
The video showcases the company's expertise and the reliability of its data, through animations and a voiceover. The visual style communicates the importance of accurate and timely data, with the use of white squares representing pieces of data that are brought together to show the whole picture, demonstrating how they make sense of the data. The video also emphasizes the importance of trust with the use of the puzzle pieces coming together to reveal the logo. This conveys a sense of confidence and professionalism, and a calm and reassuring tone, which is suitable for a company offering a security and risk management service.
Litum is a company that specializes in real-time location tracking solutions. The goal of the video is to introduce Litum as a leader in their field and showcase their passion for helping businesses thrive. This video is designed to establish the company's credibility and authority by highlighting their long history in the market.
Video Design - The video utilizes a dynamic and whimsical approach with a strong focus on space and technology themes. The use of 2D animation, vibrant colors, and imaginative imagery helps convey a sense of innovation and progress that is associated with Litum's solutions. This style is perfect for a corporate marketing Teaser Idea video and creates a memorable and engaging experience for viewers.
The use of vibrant color palettes and playful animations complements the narrative, making the video both visually appealing and engaging. The choice of imagery, with a focus on space exploration, implies the company's dedication to pushing boundaries and seeking new frontiers in the field of real-time location tracking. This video successfully communicates the brand's message and creates a positive impression by using a modern and engaging visual style. The animated elements and playful tone add a sense of excitement and optimism, making the video impactful and memorable.
Integrated Marketing Solutions (U) is a video designed to help you connect with your customers by delivering personalized communication.
Video Design - The video uses an animated style, illustrating the concept of marketing automation and its related challenges with simple graphic design and visual elements. The video uses a clean, modern aesthetic to convey the idea of automation and the need for an easier, more efficient solution. These simple yet modern graphics make this a great Corporate Case Study Idea video, highlighting the brand's focus on simplifying complex marketing tasks.
The video's visual style is consistent with its objective of emphasizing the ease of use and effectiveness of the solution. The graphic design effectively communicates the brand's commitment to providing simple and straightforward marketing solutions that can help businesses overcome common challenges. The video has a positive and upbeat tone, reflecting the potential for businesses to achieve more with the help of Integrated Marketing Solutions (U).
ExxonMobil is an energy company focused on providing reliable energy access. This video is designed to highlight the impact energy has on economic opportunity.
Video Design - The video is a 2D Animation Corporate Sample video. It uses bright, bold colors like orange, purple, and yellow to create a visually engaging and exciting experience. The animation is simple, but effective, and the graphics are clean, modern, and appealing. These elements work together to convey the message of energy access and the impact it has on people's lives.
The visual style of the video is a powerful tool for communicating the message of energy access and its benefits. The bold, modern design creates an uplifting tone, highlighting the positive impact of energy. The video's narrative follows a young man who uses a car battery to power his family's journey to the city. This story resonates with the viewer, making the video both engaging and memorable.
MCL is a restaurant and bakery that offers freshly prepared meals, with a focus on providing high-quality, home-cooked food. The video is designed to showcase the dedication to using fresh ingredients and providing an exceptional dining experience.
Video Design - The video uses a playful and whimsical 2D animation style, with bright colors and simple, stylized characters. The design evokes a sense of warmth and family-friendliness, making it a good 2D Corporate Testimonial Sample video. The use of exaggerated shapes and movements enhances the lighthearted tone and adds a touch of humor to the narrative. The animation style complements the message of homemade, fresh food, conveying the care and quality that MCL puts into every dish.
The visual style and animation of the video effectively communicates MCL's commitment to fresh and wholesome food. The bright colors and cheerful characters create a welcoming and inviting tone, making the viewer feel comfortable and relaxed. The focus on the food itself, and the emphasis on the process of preparing it, underscores the restaurant's emphasis on quality and taste.
Mastercard is a global technology company focused on payment solutions. The video is designed to introduce the brand, highlight its products, and emphasize the convenience and security of its solutions.
Video Design - The video uses a clean, modern, and minimalist visual style. This Animated Explainer Advertorial Sample video features flat, geometric illustrations, with a limited color palette. These colors are carefully selected to create a calming and inviting feel. A soft, bright palette of yellows and greens dominates the visuals, with pops of red in the Mastercard logo. This visual style combines simplicity, clarity, and a modern feel, aligning perfectly with Mastercard's brand identity.
The video uses clear and concise visuals, along with simple animations. These elements communicate the ease and convenience of using Mastercard products. The video effectively conveys the ease of use, global reach, and secure nature of Mastercard products. The clean design and minimalist animation reinforce the brand's message, creating a positive and reassuring experience for the viewer. The tone of the video is confident and positive, aligning with Mastercard's commitment to innovation and convenience.
GE is a world energy leader, focused on providing solutions and services for a more decarbonized energy future. This video is designed to show how gas power, along with renewable energy, can help meet the world's need for energy with the speed and scale required.
Video Design - This video is a good example of a Corporate Culture Explainer Example video. The video starts with simple, bold text overlaid on a graphic that illustrates the concept of climate change. GE's focus on the issue is clear, as it moves to focus on the role of gas power and renewable energy to decarbonize energy in the future. The animation style is clean, sharp, and appealing. These graphic elements are simple, bright, and engaging for viewers.
The video uses visual design to reinforce the messaGE of decarbonization. It shows how gas power and renewables are complementary technologies that can be combined to meet the world's energy needs with the speed and scale required. The positive tone of the video reinforces the company's commitment to a sustainable future.
MSD Careers is a company focused on developing life-saving medicines and vaccines. The goal of this video is to highlight the company's Marketing team and their role in finding new business opportunities and educating medical professionals about their products. The video is designed to attract potential candidates to join their team.
Video Design - This Storytelling Animated Explainer Example video utilizes simple, bold graphics, with bright colors and a clean layout. The visual design of the video is clean and professional. The use of geometric shapes, like the puzzle pieces and pyramid, create a visually appealing and engaging experience. These graphics, coupled with smooth transitions and dynamic animations, add to the overall visual appeal and create a captivating viewing experience.
The visual style of the video perfectly communicates the objective of attracting talented individuals. The engaging visuals and easy-to-understand narrative highlight the company's mission, values, and the importance of their work in improving the lives of patients. The tone of the video is upbeat and optimistic, further emphasizing the positive impact of MSD Careers' work.
PerkinElmer has consistently pushed the boundaries of science and helped customers measure, quantify, detect, and report scientific discoveries. The video is designed to portray PerkinElmer as a company at the forefront of scientific advancement.
Video Design - This is a Corporate Awareness Campaign Example video showcasing PerkinElmer's scientific capabilities. The video uses a montage of images of scientists using PerkinElmer instruments. The images are in black and white, giving the video a historical feel. The images are interspersed with scenes of modern laboratories. The visual style is clean and modern, reflecting the company's dedication to innovation and progress.
The combination of historical images and modern technology communicates PerkinElmer's rich history and commitment to the future of science. The video's tone is optimistic and inspiring, reflecting the company's passion for scientific discovery and the positive impact it has on the world. The video effectively communicates PerkinElmer's role in accelerating scientific outcomes by showcasing its instruments and their impact on scientific research and development.
Boyd is a company that specializes in designing and fabricating medical wearables. The video is designed to show how Boyd's expertise helps bring medical adhesive tapes and other wearable solutions to life.
Video Design - This Top Corporate Animated Campaign video showcases the design process, highlighting the company's commitment to innovation and collaboration. The video uses 3D animated graphics and clean white background with blue accents for a modern, professional look. The animation is smooth and engaging, and the graphics are clear and concise, effectively portraying the message of collaboration and product development.
The video utilizes a clean and minimalist design aesthetic with a focus on product visualization. The animated graphics depict the process of creating medical adhesive tapes, showcasing Boyd's ability to bring designs to life. The combination of product visuals and minimalist design helps to convey a message of precision, innovation, and quality, which are core values for Boyd.
EQT is a global investment firm that invests in companies operating in a wide variety of industries, including agriculture and fishery, food processing, industry and the oil, gas and mining industry. The video is designed to provide general information about EQT for a range of audiences, including potential employees, portfolio companies, and other business partners.
Video Design - This video is a Top Corporate Content video. The video is designed with simple visual elements and illustrations, and the animations are done in a smooth and simple manner, which is consistent with a clean, modern, and corporate aesthetic. The video uses high-quality graphics, featuring simple line art and a minimalist style that is easy to comprehend and visually engaging.
The visual style and tone of the video successfully communicate the objective, which is to portray EQT as a reliable investment firm that values the hard work of the men and women in industries that are essential to our daily lives. The visuals in the video showcase the diverse industries that EQT is involved in, like agriculture, mining and construction, and the overall message emphasizes the importance of these industries, which in turn highlights the value of EQT's investments. The video achieves this by using a warm, positive, and optimistic tone. The visual style is simple and straightforward, which helps communicate a message of reliability, strength, and stability, in line with the nature of an investment firm.
PGE is an energy company focused on providing energy for homes and businesses. This video is designed to educate the PGE customer about the importance of using energy efficiently.
Video Design - This video uses high quality graphics with an isometric perspective, making the video a Top Corporate Animated Teaser video. The colors of the graphics are vivid, and the design is modern and clean. There are simple transitions between scenes. The use of the bar chart to represent energy use, with the clock showing the time of day is a creative visual that clearly illustrates the energy usage in real time. The use of these elements, paired with a clear concise message, makes this a great video.
The video design and animations combined with a clear, concise message, illustrates how the time of day directly impacts energy usage. The video highlights how PGE is prepared to meet the needs of customers, even during peak energy demand. The video's tone is informative and friendly, conveying a message of shared responsibility for energy conservation.
Process Street automates workflow by routing tasks to anyone involved, regardless of complexity. This video is designed to introduce the workflow automation software and highlight its benefits.
Video Design - The video features a modern, minimalist design with a clean white background and pops of color. The graphics are sleek, and the animation is smooth, drawing viewers in. A combination of checklist graphics, line diagrams and simple text displays gives the viewers a clean, easy-to-understand presentation of the software's application. This is a Top Animated Corporate Mission video, demonstrating its value with a clear and engaging animation style that is easy to follow.
The visual style of the video communicates the key message of Process Street effectively, highlighting how the software can be used to simplify and streamline complex workflows. The bright, colorful graphics communicate the ease of use of the software, which encourages viewers to start a free trial, which is the video main call-to-action. The video has a friendly and approachable tone, which makes it more engaging for the intended audience.
Atlas Copco is a company that provides sustainable solutions for industrial manufacturing, and this video is designed to highlight their commitment to a greener future.
Video Design - The video is a Top Animated Explainer Infographic video. It uses high-quality graphics and animation to bring the message to life. It includes a bright blue color palette for its 3D cube, and a dark grey, almost black, background. The video uses bold typography to drive the message, and a futuristic, abstract feel to its design.
The visual style of the video is able to effectively communicate its objectives. The use of animation and graphics, like the burning earth, the blue glowing light, and the 3D cube, helps engage the viewer and make the video more memorable. The video's tone is optimistic, highlighting the potential for positive change within the industrial sector. The video aims to inspire viewers to be a part of the solution, driving a sustainable future.
Geely is a company that values its women employees. The video is designed to celebrate their contributions to the company's success.
Video Design - The video utilizes a bold, colorful graphic style to illustrate how Geely's women employees are a vital part of the company's culture and growth. The video features a series of vibrant illustrations showcasing women in various roles within Geely, all of which are depicted in an engaging and inspiring manner. This graphic approach is symbolic of the women in the company and makes it the Best Corporate Brand Advocacy video. The use of bright colors and bold outlines brings the illustrations to life and emphasizes the importance of each woman.
The video's visual style effectively conveys Geely's message of empowerment and appreciation for women. The bold, colorful illustrations create a positive and encouraging tone. The use of impactful imagery helps highlight the role of women in the company, and the celebratory narrative provides an empowering message that emphasizes the importance of their contributions. The video's overall message is clear, and the visual style effectively supports the message that Geely is a company that values and empowers women.
Housing Europe is a European housing advocacy organization. The video is designed to explain the challenges of housing in Europe and present a campaign for the European elections in 2019.
Video Design - The video features simple, engaging illustrations with minimalist graphic design. The graphics are well-made and feature a clear style that is consistent throughout the video. This makes it a Best Corporate Storytelling Animated video and sets it apart with its simplicity and clarity.
The video's design effectively communicates Housing Europe's goal to make housing more accessible, particularly affordable housing, for a larger segment of the population. The bright, welcoming color palette of the video creates a positive and engaging tone, making the campaign more appealing to a wider audience. The video focuses on a single story, that of Christine, and showcases how she benefits from affordable housing. This narrative approach makes the message more impactful and relatable.
Avast is a digital security company that protects individuals and businesses online. This video is designed to explain how the company has grown and expanded over time to connect billions of users across the globe.
Video Design - The video is designed in a minimalist style using bright colors and simple lines. It uses animated illustrations and a clear visual narrative. It is a best corporate animated story video as it focuses on the human aspect of technology by showcasing people from different cultures and backgrounds interacting with digital technology, showcasing how Avast protects them.
The visual style of the video clearly conveys the message that Avast is a company that is committed to making the digital world safe and accessible for everyone. The simple graphics and bright colors make the video fun and engaging, while the clear narrative helps to illustrate the impact of Avast's products. The tone of the video is positive and optimistic, reflecting the company's mission to help people experience the benefits of the digital world without fear.
Wood is a company that provides a wide range of services to improve effectiveness, efficiency, and safety for businesses. This video is designed to showcase how WOOD helps businesses make life easier for their tenants and improve their day-to-day operations.
Video Design - This Animated Corporate Commercial Sample video effectively showcases the benefits of WOOD's services through a vibrant, animated style. It uses bright colors and bold graphics to highlight the user-friendly nature of WOOD's platform, and the various features that make it easy to manage work orders, pay rent, and access important data. The simple illustrations of people using the app on their phone or laptop create a relatable and engaging experience for the viewer.
The visual style of the video effectively communicates the goal of WOOD, which is to simplify the process of managing properties and creating a better experience for both tenants and property owners. The upbeat tone and positive imagery emphasize the ease of use and the positive results that can be achieved. By showcasing these benefits in a way that is both informative and entertaining, the video effectively positions WOOD as a solution that can help businesses streamline their operations and improve their lives.
National Grid ESO is using a corporate leadership animation video to highlight the importance of digital transformation in the energy sector. The video is designed to communicate how the changing needs of consumers, like the rise of smart vehicles, are driving a need for new solutions.
Video Design - The video utilizes a combination of bold, modern graphics with clean and simple illustrations. Blue, yellow, and turquoise are used for color accents throughout the video, and the bright colors help to convey the importance of digital transformation in a futuristic yet accessible way. The design style is clean, polished, and easy to understand. The bold colors and simple illustrations effectively capture the attention of the viewer. The video provides a clear visual representation of how technology is being used to transform the energy sector.
The visual style of the video is bold, modern and communicates the objective of the video by clearly conveying the key message of the importance of data storage and processing in an increasingly digitalized world. The use of visual metaphors, like the car moving through a digital world, helps to make the topic more relatable and understandable. The video tone is optimistic and conveys that National Grid ESO is at the forefront of this digital transformation.
ManageEngine's video is designed to highlight the importance of data backup and recovery solutions for organizations. It illustrates that data is essential for businesses and a loss can be detrimental, emphasizing the need for robust solutions like ManageEngine's RecoveryManager Plus or Network Configuration Manager.
Video Design - This 2D Corporate Promo Example video utilizes a clean, minimalist design and vibrant color palette to create a visually appealing and engaging experience. The video incorporates a grid-like pattern and geometric shapes, creating a sense of structure and order that aligns with the concept of data organization and security. The animated icons and graphics, with their bright colors and modern feel, further enhance the video visual appeal.
The video effectively utilizes visual cues to drive its message. The transition from a chaotic display of data to a structured grid pattern visually reinforces the importance of organization. The animated depiction of a hot air balloon drifting away from its anchor represents the risks of data loss. By incorporating these visual elements, the video successfully communicates the urgency and importance of having a robust data backup and recovery plan, thereby enhancing the viewer's understanding of the message. The tone of the video is informative yet urgent, making it effective for a broad audience.
FAQ
How can an animated explainer video help me achieve my specific marketing goals?
Animated explainer videos effectively communicate complex ideas, increasing brand awareness and driving conversions by simplifying product understanding.
What are the different styles of corporate animated explainer videos, and which one best suits my brand?
Explainer video styles range from minimalist to dynamic. Choosing the right style depends on brand identity and target audience.
What is the typical process for creating an animated explainer video, from concept to completion?
Creating an animated explainer video involves concept development, scriptwriting, storyboarding, animation, voiceover, and final delivery, with client collaboration throughout.
How much does it cost to produce a high-quality animated explainer video, and what factors influence the price?
High-quality explainer videos typically cost between $1,000 and $6,000, depending on factors like complexity, length, style, and included revisions.
What is a reasonable timeline for producing an animated explainer video, and how can I ensure it stays on track?
Production typically takes 3-8 weeks, depending on project scope and revisions. Milestone-based approvals ensure timely completion.
How can I find a reputable animation studio to partner with, and what should I look for in their portfolio and client testimonials?
When choosing a studio, review their portfolio, client testimonials, and process. Direct client references can provide valuable insights.
What are the key elements of a compelling script for an animated explainer video, and how long should it be?
Effective scripts are concise, engaging, and focused on the key message, ideally 60-90 seconds long, tailored to specific goals.
How can I effectively incorporate my brand identity into the visuals and messaging of my animated explainer video?
Brand integration involves incorporating logos, colors, and messaging into the video's visuals and narrative for consistent brand identity.
What are some best practices for using animated explainer videos on my website and social media platforms to maximize engagement?
Maximize engagement by optimizing videos for each platform with compelling captions and calls to action. Platform-specific best practices are crucial.
How can I repurpose my existing marketing content and assets to create a cohesive and cost-effective animated explainer video?
Repurposing existing marketing content (blog posts, presentations) can create a cost-effective and cohesive animated explainer video.
What are the advantages of using animation over live-action video for explaining complex concepts or showcasing products/services?
Animation simplifies complex ideas and showcases products/services engagingly, often exceeding live-action's capabilities.
How can I ensure my animated explainer video is accessible to a diverse audience, including those with disabilities?
Accessibility features like captions, transcripts, and audio descriptions ensure a diverse audience can access the video's content.
What are some common mistakes to avoid during the pre-production and production phases of creating an animated explainer video?
Avoid common pitfalls like unclear messaging, overly complex visuals, and neglecting the target audience during pre-production and production.
How can I work effectively with an animation studio to ensure clear communication, collaboration, and a successful outcome?
Effective collaboration with a studio involves clear communication, feedback loops, and shared project management tools for a successful outcome.
What are some innovative and creative ways to use animated explainer videos in my overall marketing strategy to stand out from competitors?
Innovative uses of animated explainer videos include onboarding, social media campaigns, and product demos, helping brands stand out.
How to plan and optimize Corporate Animated Explainer Videos?
Strategic Simplicity: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids prioritizes user experience. For a SaaS client, we streamlined their complex software features into a concise, easy-to-understand animated explainer video, leading to a 20% rise in free trial sign-ups.
Actionable: Simplify complex information for clear and concise communication.
Creative Exploration: "Creativity is just connecting things." - Steve Jobs. Advids fosters innovative thinking. For an educational technology client, we used vibrant visuals and playful animations to explain abstract concepts, boosting student engagement and knowledge retention.
Actionable: Spark curiosity and engagement through creative visual storytelling.
Targeted Messaging: "Know your audience and you will know how to reach them." - Daymond John. Advids emphasizes audience research. For a real estate client, we tailored the messaging and visuals of their animated explainer video to resonate with specific demographics, resulting in a 15% increase in property inquiries.
Actionable: Tailor messaging and visuals to resonate with target audience.
Data-Driven Design: "Data beats opinions." - Stijn Hendrikse. Advids values data-informed decisions. For a manufacturing client, we analyzed user behavior data to optimize the call-to-action placement within their animated explainer video, leading to a 10% conversion rate improvement.
Actionable: Use data to inform design choices and optimize video performance.
Resonant Storytelling: "Resonance is created when the presenter’s message connects with the audience’s existing beliefs and values." - Nancy Duarte. Advids focuses on impactful narratives. For a non-profit client, we developed a compelling story that highlighted their mission and impact, resulting in a significant increase in donations.
Actionable: Craft narratives that align with audience values and beliefs.
Why Advids for Corporate Animated Explainer Video?
At Advids, we create high-quality, original Corporate Animated Explainer Videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective Corporate Animated Explainer Video creation. Over 320 of these projects have been specifically focused on crafting compelling Corporate Animated Explainer Videos. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
The Advids Creative Process:
Customized Corporate Animated Explainer Video Solutions: We tailor each project, whether it's a standard explainer video, character animation, or another Corporate Animated Explainer Video style, to perfectly match your brand, style, and target audience. Collaborative Process: We believe in close collaboration from concept to completion, ensuring your vision is accurately reflected in the final animation. Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create impactful Corporate Animated Explainer Videos.
Powered by Innovation:
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge Corporate Animated Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Ready to unlock the potential of Corporate Animated Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Corporate Animated Explainer Video?
A corporate animated explainer video is a short, engaging video that uses animation to explain a complex product, service, or concept in a clear and concise manner. These videos often employ a narrative structure, using characters, scenarios, and visual metaphors to illustrate key points. Different animation styles, such as whiteboard animation, 2D animation, or 3D animation, can be used to create a visually appealing and engaging experience for the viewer.
These videos are commonly used to educate potential customers, increase understanding, and ultimately drive desired actions, such as visiting a website, requesting a demo, or making a purchase. They are particularly effective in the B2B space, where products and services can be technically intricate, and in situations where a company needs to simplify complex information for a wider audience.
What do top Corporate Animated Explainer Videos have in common?
Compelling Storyline - A captivating narrative that engages viewers and makes the message memorable.
Clear Call to Action - A direct instruction for viewers to take the next step, such as visiting a website or making a purchase.
High-Quality Animation - Visually appealing animation that reflects the brand's identity and enhances the video's overall quality.
Professional Voiceover - A clear and engaging voiceover that guides viewers through the story and conveys the message effectively.
Targeted Messaging - A message tailored to the specific target audience, addressing their pain points and highlighting relevant benefits.
Strong Visual Branding - Consistent use of brand colors, fonts, and logos to reinforce brand recognition and create a cohesive visual experience.
Engaging Visuals - Visually appealing and dynamic animation that captures attention and holds viewers' interest.
Unique Animation Style - A distinctive animation style that sets the video apart and reflects the brand's personality.
Creative Visual Metaphors - Visual representations that simplify complex concepts and make them more relatable to viewers.
Interactive Elements - Elements that encourage viewers to participate, such as quizzes, polls, or clickable links.
Data Visualization - Visual representations of data and statistics that make complex information more accessible and engaging.
Motion Graphics - Dynamic visual elements that add movement and energy to the video, enhancing its visual appeal.
What makes Corporate Animated Explainer Video effective?
A captivating Corporate Animated Explainer Video is a powerful tool for engaging audiences and achieving marketing goals. The effectiveness of these videos is driven by a combination of factors, including a compelling storyline, high-quality animation, and a clear call to action.
A successful Corporate Animated Explainer Video is designed to capture attention, simplify complex information, and ultimately drive desired actions. The key is to create engaging content that resonates with the target audience and leaves a lasting impression.
Methods for creating effective Corporate Animated Explainer Videos include using a professional voiceover, incorporating relevant visuals, and tailoring the message to the specific needs of the target audience. These techniques aim to make the video more informative, engaging, and memorable, ultimately leading to increased brand awareness, lead generation, and sales conversions.
How long should your Corporate Animated Explainer Video be?
A successful Corporate Animated Explainer Video is a powerful tool for engaging audiences and achieving marketing goals. The ideal length of your video will depend on the specific message you are trying to convey and the target audience you are trying to reach.
Methods for determining the ideal length of your video include considering the complexity of the topic, the attention span of your target audience, and the desired call to action. A shorter video might be more effective for capturing attention on social media, while a longer video might be necessary to provide a comprehensive explanation of a complex product or service.
Pre-production questions:
What is the primary goal of the video?
What is the target audience's attention span?
How complex is the topic being explained?
What is the desired call to action?
What is the video's intended distribution platform?
What is the overall budget for the video?
What is the estimated time for production?
How to create Corporate Animated Explainer videos?
Creating a Corporate Animated Explainer Video is a multi-step process that involves planning, production, and promotion. The creation process involves defining your target audience, setting clear objectives, and developing a compelling storyline.
Methods for creating effective Corporate Animated Explainer Videos include using a professional voiceover, incorporating relevant visuals, and tailoring the message to the specific needs of the target audience. These techniques aim to make the video more informative, engaging, and memorable, ultimately leading to increased brand awareness, lead generation, and sales conversions.
Pre-production:
Define target audience
Develop a script
Choose animation style
Select voiceover artist
Design visuals
Production:
Storyboard creation
Animation production
Voiceover recording
Music and sound effects
Post-production:
Video editing
Color correction
Sound mixing
Rendering and compression
Animated Explainer Videos: The Power of Visual Storytelling
Corporate animated Explainer Videos offer a powerful way to connect with your audience and achieve your marketing goals. Unlike static text or even live-action videos, animation captures attention and makes complex information easily digestible.
Boost Brand Awareness: Animation's vibrant visuals and engaging Storytelling make your brand more memorable. This increased memorability translates to higher brand recall and greater shareability, expanding your reach organically.
Enhance Customer Engagement: Animation keeps viewers hooked. By simplifying complex ideas and presenting them in a visually appealing format, you can hold your audience's attention and foster a deeper understanding of your message.
Improve Product Understanding: Instead of relying on lengthy descriptions, show your audience how your product works. Animated visuals can demonstrate features, benefits, and use cases in a clear and concise way, leading to increased customer confidence.
Drive Conversions and Sales: By clearly communicating your Value Proposition and demonstrating the benefits of your product or service, Animated Explainer videos can effectively nudge viewers towards making a purchase or taking a desired action.
Strengthen Brand Storytelling: Animation allows you to craft a unique narrative that embodies your brand's personality and values. This Visual Storytelling approach creates an Emotional Connection with your audience, fostering brand loyalty and advocacy.
Boost Your Marketing With Explainer Videos
An Explainer Video can be a cornerstone of your marketing strategy, helping you reach a wider audience and achieve your marketing objectives.
Create Compelling Content: Break free from text-heavy content. An explainer video provides a dynamic and engaging format that captures attention and delivers your message effectively across various platforms.
Target Specific Audiences: Tailor your video's Messaging and visuals to resonate with different demographics or buyer personas. For example, a video targeting younger audiences might use a more playful Animation Style and language.
Promote Your Products or Services: Showcase the key features and benefits of your offerings in a visually compelling way. Demonstrate how your product solves a problem or fulfills a need, making it easier for potential customers to understand its value.
Educate Your Customers: Use your video to explain complex concepts, demonstrate processes, or provide valuable insights related to your industry. By positioning yourself as a thought leader, you can Build Trust and credibility.
Drive Traffic to Your Website: Include a Clear Call to Action in your video, encouraging viewers to visit your website for more information or to make a purchase. Promote your video on social media and other channels to drive traffic to your site.
Animated Explainer Video Styles for Product Launches
Corporate animated explainer videos come in various styles, each tailored to specific communication goals.
Product Explainer Videos: Focus on showcasing the features, benefits, and use cases of a specific product. These videos aim to educate potential customers and drive sales.
Service Explainer Videos: Explain how a service works and the value it provides to customers. They often highlight the problem the service solves and the benefits of choosing that particular provider.
Company Overview Videos: Provide a concise and engaging introduction to a company, its mission, values, and offerings. These videos are ideal for building Brand Awareness and attracting investors or potential partners.
Testimonial Videos: Feature satisfied customers sharing their positive experiences with a product or service. These videos Build Trust and Credibility by leveraging social proof.
Case Study Videos: Tell the story of how a company helped a specific customer achieve success. They demonstrate the effectiveness of a product or service in a real-world context.
Animated Infographics: Present complex data or information in a visually engaging and easy-to-understand format. They are ideal for simplifying complex topics and making them more accessible to a wider audience.
Whiteboard Animation Videos: Feature hand-drawn illustrations that appear on a whiteboard as the narration progresses. This style is often used for educational or training videos, as it creates a sense of immediacy and engagement.
Boost Sales with Explainer Videos
Explainer videos can be a powerful tool to streamline and enhance your sales process, leading to increased conversions and revenue.
Generate Leads: Use your video to capture the attention of potential customers and pique their interest in your product or service. Include a clear call to action that encourages viewers to sign up for a free trial, download a resource, or request a demo.
Qualify Prospects: By showcasing your product's features and benefits in a clear and concise way, you can help potential customers self-qualify and determine if your offering is a good fit for their needs.
Educate Customers: Address common questions and concerns that potential customers may have about your product or service. By providing valuable information upfront, you can build trust and reduce the need for lengthy sales conversations.
Demonstrate Value Proposition: Clearly articulate the unique benefits of your product or service and how it solves a specific problem for your target audience. Use visuals and storytelling to make your value proposition more compelling and memorable.
Close Deals: Use your video as a final push to encourage potential customers to make a purchase. Highlight the key benefits of your offering and address any remaining objections.
For example, a software company could create an explainer video that demonstrates how their product can automate tedious tasks, saving businesses time and money. This video could be used on the company's website, in email marketing campaigns, and during sales presentations to educate potential customers and drive conversions.
Crafting Engaging Explainer Videos
A successful explainer video needs to be more than just animated; it needs to be strategically crafted to engage your audience and achieve your goals.
Compelling Storyline: Don't just list features; tell a story. Introduce a problem your target audience faces, present your product or service as the solution, and showcase the positive outcomes. A narrative structure keeps viewers engaged and makes your message more memorable.
Clear Call to Action: What do you want viewers to do after watching your video? Make it clear and easy for them to take the next step, whether it's visiting your website, signing up for a newsletter, or making a purchase.
High-Quality Animation: Invest in professional animation that is visually appealing and reflects your brand's identity. Poor animation can detract from your message and damage your credibility.
Professional Voiceover: A clear and engaging Voiceover is essential for guiding viewers through your story and conveying your message effectively. Choose a voiceover artist who matches your brand's tone and target audience.
Targeted Messaging: Tailor your message to your specific target audience. Speak their language, address their pain points, and Highlight the Benefits that are most relevant to them.
Strong Visual Branding: Incorporate your brand's colors, fonts, and logo into your video to reinforce brand recognition and create a consistent visual experience.
Elevate Customer Support with Video
Explainer videos can transform your customer support, reducing your team's workload and improving customer satisfaction.
Onboard New Customers: Welcome new customers with a video that explains how to get started with your product or service. This can reduce the learning curve and help customers quickly realize the value of your offering.
Provide Product Tutorials: Create videos that demonstrate how to use specific features of your product or service. These videos can be used in a knowledge base or help center to provide self-service support.
Answer Frequently Asked Questions: Address common customer questions in a video format. This can reduce the number of support tickets and free up your team to focus on more complex issues.
Address Common Issues: Create videos that troubleshoot common problems or errors that customers may encounter. This can help customers resolve issues on their own, reducing frustration and improving their overall experience.
Improve Customer Experience: By providing clear and concise information in a visually engaging format, you can make your customer support more accessible and user-friendly. This can lead to increased customer satisfaction and loyalty.
Animated Storytelling: Boosting Brand Impact
Animated explainer videos offer a unique opportunity to bring your brand's story to life in a captivating and memorable way.
Showcase Your Brand Values: Use animation to visually represent the core values that drive your company. For example, if sustainability is a key value, you could incorporate eco-friendly imagery and messaging into your video.
Highlight Your Unique Selling Proposition: Clearly communicate what sets your brand apart from the competition. Use animation to demonstrate the unique features and benefits of your product or service in a way that resonates with your target audience.
Connect with Your Audience on an Emotional Level: Animation allows you to evoke emotions and create a deeper connection with your audience. Use Storytelling Techniques to create a narrative that resonates with their values and aspirations.
Build Brand Trust and Credibility: By showcasing your expertise and Commitment to Customer Satisfaction through animation, you can build trust and credibility with your audience.
Create a Memorable Experience: Animation can make your Brand Story more engaging and memorable than traditional methods. By creating a unique and visually appealing experience, you can leave a lasting impression on your audience.
For instance, a company that makes organic baby food could create an animated video that tells the story of their founder's journey to create healthy and sustainable food for their own children. This video could showcase the company's commitment to using only the finest organic ingredients and their passion for providing nutritious food for babies.
Boost Your Product Launch With Explainer Videos
Explainer videos are a valuable asset in your Content Marketing arsenal, offering a dynamic and engaging way to connect with your audience.
Create Diverse Content Formats: Break free from text-heavy blog posts and articles. Explainer videos provide a visually appealing alternative that caters to different learning styles and preferences.
Enhance Brand Visibility: By sharing your video across multiple platforms, you can increase your brand's visibility and reach a wider audience.
Drive Traffic to Your Website: Include a clear call to action in your video that encourages viewers to visit your website for more information.
Generate Leads and Sales: Use your video to capture leads by including a form or call to action. Showcase Your Product or service in a compelling way that drives conversions.
Build Brand Authority: By creating informative and engaging videos, you can position your brand as a thought leader in your industry. This can build trust and credibility with your target audience.
Boost Your Launch With Video SEO
Explainer videos can boost your website's search engine ranking and drive organic traffic.
Optimize Video Titles and Descriptions: Use relevant keywords in your video's title and description to help search engines understand the content of your video.
Use Relevant Keywords: Incorporate relevant keywords naturally throughout your video's script and tags. This will help search engines index your video for those keywords.
Embed Videos on Your Website: Embedding your video on your website can increase the time visitors spend on your site, which is a positive signal to search engines.
Promote Videos on Social Media: Sharing your video on social media can generate backlinks to your website, which can improve your website's authority and ranking.
Increase Website Traffic and Visibility: By improving your video's searchability and promoting it effectively, you can drive more traffic to your website and increase your brand's online visibility.
Social Media Powerhouse: Explainer Videos
Explainer videos are highly shareable and engaging, making them ideal for boosting your social media presence.
Increase Brand Awareness: Share your video across your social media channels to reach a wider audience and introduce your brand to new potential customers.
Drive Website Traffic: Include a link to your website in your video's description and encourage viewers to visit your site for more information.
Generate Leads and Sales: Use your video to capture leads by including a call to action or running Social Media Ads that target your ideal customer.
Build Brand Loyalty: Create videos that provide valuable information or entertainment to your followers, fostering a sense of community and loyalty.
Improve Customer Engagement: Encourage viewers to comment, share, and like your video to Boost Engagement and reach. Respond to comments and questions to build relationships with your followers.
Case Study: How Levi's Used Video Analytics to Boost Engagement
Challenge: Levi's, the iconic denim brand, wanted to understand how their video content was performing across different platforms and optimize their strategy for maximum engagement.
Solution: Levi's implemented a comprehensive Video Analytics Solution that tracked key metrics such as viewership, watch time, audience demographics, and engagement rates. They analyzed data from their YouTube channel, social media platforms, and website to identify trends and patterns.
Results: Levi's discovered that their shorter, more visually appealing videos performed significantly better than longer, more traditional marketing videos. They also found that their target audience was highly engaged with content featuring real people and authentic stories.
Key Takeaways:
Data-Driven Insights: Levi's used video analytics to gain a deeper understanding of their audience and their preferences.
Content Optimization: The brand adjusted their video content strategy based on the insights gained from analytics, resulting in higher engagement rates.
Improved ROI: By focusing on creating content that resonated with their target audience, Levi's saw a significant increase in brand awareness and sales.
Case Study: How NikeBalanced Quality with Cost-Effectiveness in Their Video Budget Allocation
Background: Nike, a global sportswear brand, wanted to create high-quality video content that resonated with their target audience while staying within budget. They aimed to find a balance between quality and cost-effectiveness in their Video Budget Allocation.
Prioritizing key campaigns: Allocating a larger portion of their budget to high-impact campaigns that were expected to drive significant results.
Utilizing in-house resources: Leveraging their internal creative team and production capabilities to reduce costs.
Exploring cost-effective production methods: Utilizing affordable equipment and techniques to create high-quality videos without breaking the bank.
Measuring ROI: Tracking the return on investment for their video campaigns to ensure they were getting the most out of their budget.
Results: Nike was able to create high-quality video content that resonated with their target audience while staying within budget.
Video production costs decreased by 15%
Video campaign ROI increased by 10%
Key Takeaways: By strategically allocating their video budget, Nike was able to create high-quality content that drove results while staying within budget. This demonstrates the importance of balancing quality with cost-effectiveness in video production.
Case Study: How SpotifyStreamlined Their Video Production Workflow
Background: Spotify, a global music streaming service, wanted to improve their Video Production Workflow to create content more efficiently and effectively. They aimed to streamline their process and reduce production time.
Centralized content management: Using a centralized platform to manage all video assets and production information.
Automated workflows: Automating repetitive tasks such as video editing and file sharing.
Collaboration tools: Utilizing collaboration tools to facilitate communication and feedback between team members.
Standardized templates: Creating standardized templates for video formats and styles to ensure consistency.
Results: Spotify saw a significant improvement in their video production efficiency after implementing their streamlined workflow.
Video production time decreased by 20%
Content consistency increased by 15%
Key Takeaways: By streamlining their Video Production Workflow, Spotify was able to create content more efficiently and effectively, reducing production time and improving consistency. This demonstrates the importance of a well-defined workflow for optimizing video production.
How corporate animated explainer video examples are curated?
We dove deep into corporate animated explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic corporate animated explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and persuasiveness of the video's core message. 7.Brand Consistency Determining video alignment with brand voice, style, and values. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, corporate animated explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
