Imagine a world where your product's message resonates instantly. What if onboarding felt less like a chore and more like a delightful experience? I am sharing what we've learned about creating captivating Getting Started videos. Today, in this article, we explore the power of visuals to drive engagement and boost conversion rates. Our research reveals some surprising statistics about the impact of these videos, and I'm eager to share them with you. Let's dive into 30 examples that prove the point.
82% of Businesses Feel Video Marketing Is Important to Their Strategy.
Over 2 billion people stream videos on Facebook each month.
Over 75% of Fortune 500 executives are viewing online video.
These stats reveal a massive audience hungry for engaging video content, and Getting Started Videos are perfectly positioned to capture their attention. They bridge the gap between interest and action, transforming curious browsers into active users. In this article, we're highlighting 30 Captivating Getting Started Video examples that immediately captivated us and inspired our curiosity
We appreciate how CoreLogic's Getting Started video dynamically showcases the potential of Market Trends. The visuals clearly articulate complex data analysis in an easily digestible format. We love the use of the magnifying glass to highlight specific data points, it visually communicates the power of in-depth insights. This sophisticated approach immediately captures attention and demonstrates the software's value.
The animated 2D character effectively personalizes the software experience, emphasizing the ease of use for various stakeholders, from individual investors to government agencies. The overall aesthetic, coupled with upbeat music, creates a professional yet engaging atmosphere, making Market Trends appear both powerful and approachable.
What We Can Learn
Highlight key features with clear, concise animations to boost understanding and drive engagement.
The SilverCloud Getting Started Video instantly hooks viewers with a dynamic animation style that seamlessly showcases the platform's key features. We loved how the video clearly outlines the benefits of using evidence-based methods like cognitive behavioral therapy while highlighting the accessibility across devices. The video's pacing strikes the perfect balance between delivering substantial information and maintaining a light, engaging tone. The upbeat music and thoughtful sound design further enhance the positive message of self-improvement. The minimalist aesthetic and intuitive UI representation make the platform feel both modern and welcoming, creating an inviting environment for exploring mental wellness resources.
What We Can Learn
Keep it concise. get to the point quickly and efficiently.
3. Impact My Biz 3D Getting Started Video - Explain vCIO services subtly
Impact's Getting Started video takes a creative approach to explaining the role of a vCIO, utilizing engaging 3D isometric animations. From demonstrating dedicated client focus to outlining technical reporting, the visuals clearly communicate the value proposition. The overall aesthetic is modern and sleek, captivating viewers with smooth transitions and vibrant colors.
This concise explainer video effectively demystifies the concept of an MSP, highlighting the cost-effectiveness and smooth tech infrastructure it offers. The upbeat music and professional voiceover create a positive and informative experience. Impact clearly articulates its vCIO consulting solution as a pathway to digital transformation success.
What We Can Learn
Craft engaging 3D isometric animations to clearly explain your service and its value, capturing viewer interest.
4. 360Learning Minimal Getting Started Video - Showcase software elegantly
The video begins by acknowledging the challenges faced by learning professionals trying to measure the impact of their programs. It powerfully illustrates the limitations of traditional methods, like spreadsheets and siloed reports, which often provide incomplete and fragmented data. It's a pain point we all know too well. 360Learning emerges as the solution, offering a powerful platform that goes beyond basic reporting and dives into comprehensive data.
This Getting Started Video delivers its message with precision. Its clean design, coupled with vibrant colors, effectively highlights the platforms functionalities. The 2D animations and motion graphics seamlessly guide the viewer, and the engaging, upbeat music creates a positive and engaging experience. The video leaves you wanting more, wanting to understand how this platform can help transform your learning and development programs, making this an inspiring example for anyone creating a video to promote their own product.
What We Can Learn
Demonstrate the problem and solution seamlessly, creating a compelling narrative.
5. CSIRO 2D Getting Started Video - Explain Future Sustainably
We love the way this CSIRO Getting Started Video brings complex projections into sharp focus. The captivating visuals of a calendar flipping forward to 2050, paired with a hiker charting a course, instantly draw us into the narrative of shaping Australias future. CSIRO emphasizes the power of collective choices by showcasing how individual actions combine to create substantial impact.
The animation brilliantly depicts the intricate relationships between energy, food, water, and the environment through a dynamic circular graphic. We appreciate how CSIRO presents innovation as a key driver for a thriving economy and improved living standards. The final scene, where a curtain rises on a stage featuring a national conversation, serves as a compelling call to action for all Australians to participate in building a sustainable future.
What We Can Learn
Create a narrative arc that builds to a powerful conclusion, driving engagement.
We adore this explainer video, especially how it seamlessly blends 2D animation with real-world business scenarios. The Capital One Business branding shines through the consistent color palette and clear messaging. The step-by-step demo of the vendor payment system, from selecting payment methods to the final transaction, makes this getting started video a perfect example of intuitive design.
The video's friendly narration and upbeat music create a positive atmosphere, hooking the viewer immediately. The visual metaphor of the forklift moving packages perfectly captures the essence of efficient vendor payments. We especially appreciate how the video highlights the benefits of using a Capital One Business card, including earning rewards and optimizing cash flow, making it inspiring for viewers to try out the service.
What We Can Learn
Visually demonstrate the "aha!" moment, making the product's benefits instantly clear.
We love how this Atlassian video tackles the all-too-familiar struggle of navigating a sea of work apps. The opening visual of swirling app icons instantly resonates with anyone whos felt overwhelmed by digital clutter. The video effectively demonstrates Atlas as the solution by clearly showcasing its core features, seamlessly guiding viewers through its intuitive UI. In just 45 seconds, it highlights the benefits, promising synchronized teams, better information flow, and goodbye to those useless meetings. This is a prime example of a getting started video for product, showcasing how a compelling visual narrative can transform product demos into engaging experiences.
What We Can Learn
Start with a problem your audience feels, then smoothly show your solution. This builds instant connection.
In today's interconnected world, we witness the rise of smart cities tackling urban challenges. This LITEON getting started video brilliantly captures the essence of smart mobility, emphasizing safe and smooth transportation. The animation style, a blend of flat design and isometric illustrations, seamlessly conveys the message.
We love how the video transitions between scenes, showcasing the interconnectedness of smart city applications. From electric vehicle charging to intelligent traffic management, LITEON positions itself as the ideal partner. The video's concise narrative, combined with upbeat music and vibrant visuals, makes it a compelling case for a smarter, more connected urban future.
What We Can Learn
Combine flat design with isometric views for a clear, engaging product demo.
We admire DEUTZ's engaging 2D animated getting started video for SaaS, showcasing their innovative solution for CO2-neutral construction sites. The video succinctly conveys the environmental impact of construction, highlighting the 40% contribution to global emissions. We all appreciate the clear visuals of the TCG H2 genset and PowerTree, alongside the clever use of icons depicting environmental friendliness and cost savings. This approach efficiently communicates the core message of sustainability and economic benefit. The bright color palette and upbeat music enhance the video's overall appeal, making it a compelling example for any company seeking to showcase a technical product in an accessible and inspiring manner.
What We Can Learn
Clearly illustrate your product's value proposition with simple, memorable visuals to boost viewer understanding.
We adore this elegant explainer video for its crisp visual storytelling and perfect pacing. The use of a relatable dinner-party predicament combined with charming 3D isometric animation draws viewers in and effortlessly illustrates the power of predictive analytics. Accenture smartly uses this everyday example to demonstrate how this technology can be applied to far more complex problems.
The seamless transition to a global-scale visualization of virus tracking and vaccine development showcases the depth and breadth of predictive analytics. We find this demonstration impactful, emphasizing Accenture's capacity to tackle large-scale challenges with innovative solutions, leaving a lasting impression on viewers.
What We Can Learn
Illustrate your point with a clear, simple animation. viewers connect better.
Elaad is a company that focuses on research and testing of smart and sustainable charging for electric vehicles. The video is designed to introduce the concept of smart charging to a wider audience.
Video Design - The video uses a simple flat design style, featuring bright colors with an animated hand interacting with the objects. This style of animation is light, simple, and easily understood by a wide audience.
The animations show that electric vehicles are about to become smarter, too. The video explains that with smart charging, you can choose when and how your electric vehicle charges based on your preferences. This allows you to make the most of your solar panels, take advantage of lower electricity prices, and optimize the life of your battery. The animation conveys this information in a concise and easy-to-understand way, highlighting the benefits of smart charging. The overall tone of the video is optimistic and positive, emphasizing the ease and benefits of adopting this technology.
ABBYY Proof of Identity is a solution that allows for seamless identity verification on mobile devices. The video is designed to showcase the convenience and security of ABBYY's product.
Video Design - The video utilizes a clean and minimalist design style with a focus on vibrant colors and geometric shapes. It features a simple, clear layout with minimal text to emphasize the visual elements. This creates a modern and engaging Getting Started Video that introduces the concept of ID verification with ABBYY Proof of Identity in a straightforward manner. The use of vibrant, bold colors helps maintain a sense of excitement and energy, appealing to a wider audience.
The video's visual style effectively communicates the objective of the video, which is to highlight the benefits of using ABBYY Proof of Identity for identity verification. The use of bold colors and graphics creates a sense of trust and confidence in the solution while demonstrating its simplicity and efficiency. The video's tone is informative and professional, highlighting the importance of security and efficiency in the digital world. The video effectively establishes a positive brand image for ABBYY, showcasing the company as a leader in secure and efficient identity verification.
In this impressive getting started video, we admire how Aircove elegantly showcases its groundbreaking features. The 2D animation, vibrant colors, and upbeat music create a modern aesthetic that resonates with tech-savvy viewers. We love how the video effortlessly explains the innovative device groups and location switching, a key selling point for Aircove.
The clean UI demo further enhances the user experience, providing a glimpse into Aircoves intuitive interface. The overall message of hassle-free, whole-home protection is compelling, leaving us wanting to experience Aircove's seamless security firsthand.
What We Can Learn
Showcase a smooth user experience to inspire a trial.
OWN.CANCER is a company that develops immunotherapy treatments to fight cancer. This video is designed to introduce the company and explain the revolutionary science behind immunotherapy.
Video Design - The video uses simple and clear graphic design, featuring clean lines, bold colors, and minimal text. The video incorporates animated illustrations that demonstrate how the immune system functions and the mechanism of immunotherapy. The use of white backgrounds and a simple color palette creates a clean and modern aesthetic that is consistent with the Getting Started Video style. The visuals are visually appealing and aid in understanding the complex concept of immunotherapy.
The video effectively communicates the company's goal to empower patients in the fight against cancer. The animated graphics and clear explanations of immunotherapy make the video easy to understand, engaging, and informative. The overall tone is positive and hopeful, conveying the potential of this revolutionary treatment. The video concludes with a strong call to action, reminding viewers of the impact donor support has in making this groundbreaking treatment accessible to patients.
Coinbase is a well-known cryptocurrency exchange. The video is designed to educate viewers about Orchid's privacy-focused VPN service.
Video Design - The video uses a clean, modern design, high-quality graphics, and a consistent color scheme of blue, white, and purple, reflecting the brand's identity. Animated elements like icons and graphics illustrate concepts related to privacy, blockchain, and bandwidth, making the video engaging and easy to understand.
This SaaS Getting Started Video Tutorial successfully positions the product as a secure and private solution, making it clear to viewers. The video uses animation to bring the idea to life, helping viewers visualize the flow of data and the role of the network. The video maintains a light and informative tone, making it accessible to a wide audience.
Roche is a company focused on improving lives through innovative medicines and diagnostic tests. This video explains disease progression in multiple sclerosis (MS) and why it's critical that people talk about it with their healthcare provider for timely diagnosis and treatment.
Video Design - This animation uses a simple analogy of a rail network to explain how progression works. The graphics are very well done, the animation is engaging, and it's a great SaaS Getting Started Video Tutorial to help people understand a complex topic. The visual style helps communicate the objective of the video by using a simple analogy of a train network and the need for repair. This visually conveys the concept of progression and its impact.
The tone is educational, which makes it easily digestible for a wider audience, while being clear and concise. The content is engaging and helps viewers understand how MS progression can affect a person.
This Live Oak Bank video is designed to help business owners understand the key elements of a business plan.
Video Design - The video uses a simple, clean style with minimal graphics to highlight the key information. This approach is effective for a Software Getting Started Video Idea video as it allows viewers to focus on the content.
The visual design is effective in communicating the objective of the video by focusing on the text that is being spoken. The tone of the video is professional and informative, which aligns with the target audience of aspiring business owners. The video is engaging as it provides a clear roadmap for creating a business plan. The visual quality is clean, and simple, which reflects the simplicity of the message.
Cargill is working with DSM to reduce sugar consumption. This video is designed to highlight the problem with excessive sugar intake and how their joint venture can help.
Video Design - The video uses animated graphics to communicate the benefits of sugar reduction. The video style uses bold colors, simple graphics, and a playful visual style that appeals to a broad audience. The video effectively explains the problem, provides a visual representation of the problem, and introduces the solution.
This SaaS Getting Started Video Tutorial effectively uses visual storytelling to drive the goal of informing the audience about the problem with high sugar intake and presenting the solution.
Hotjar provides website analytics tools that help users understand how their visitors interact with their websites. This video is designed to explain the benefits of capturing 100% of user traffic.
Video Design - The video uses an animated style with simple graphics, a white background, and vibrant colors. Icons such as arrows highlight the idea of user traffic and clicks. This makes it a good Getting Started Video, as the simplicity of the visuals and animation are easy to understand and retain, especially for those new to using the application.
The video effectively conveys the message by using visual cues to explain the benefits of 100% traffic capture. The animation of the arrows surrounding the webpage visually emphasizes the concept of user traffic, and the contrast between the white webpage and dark background highlights the subject of the video. The tone of the video is confident, professional, and persuasive, encouraging viewers to consider capturing 100% traffic for better insights.
In today's business landscape, sustainability is no longer a choice but a necessity. Diligent ESG's enterprise application getting started video excels at showing how its platform empowers organizations to embrace ESG initiatives and drive positive change. We all appreciate the video's concise and impactful messaging, emphasizing the risks of inaction and the rewards of embracing sustainability.
Moreover, the video's modern aesthetics and dynamic animations bring the platform's capabilities to life. It showcases how Diligent ESG simplifies complex processes, from emissions calculations to report generation, enabling organizations to confidently navigate their ESG journey. Diligent ESG provides the tools to turn sustainability aspirations into tangible achievements.
The Robert Koch video is a fantastic example of how to explain complex topics in a clear and engaging way. It uses the example of an antibiotic-resistant pathogen to demonstrate the process of Integrated Genomic Surveillance (IGS) in Germany, highlighting the challenges of tracking these pathogens.
Video Design - The video uses a clean and modern design with a light blue color scheme. Simple and clear graphics, such as maps and charts, effectively illustrate the process of IGS and highlight the problem of antibiotic-resistance. The video uses a combination of text, graphics, and animations to effectively convey its message.
This video is a great example of an Enterprise Application Getting Started Tutorial. It effectively communicates the challenges of tracking antibiotic-resistant pathogens, increasing awareness of the IGS. The narrative is clear and concise, with a neutral and informative tone that is appropriate for a scientific audience. The video provides a simple and clear explanation of a complex topic, making the information easily accessible to viewers who may have limited knowledge of genomic surveillance.
This video is a great example of SaaS Getting Started Video Example. It showcases the powerful integration capabilities of a password manager. The video effectively communicates the goal of demonstrating the ease of connecting the password manager to other platforms.
Video Design - The video uses a clean, minimalist visual style, featuring a white background and simple, high-quality graphics. Dotted lines and checkmarks emphasize the ease of integration. The straightforward tone, coupled with a focus on clear visuals, simplifies a potentially complex topic.
Animated graphics showcase the integration process, making the concept easy to understand for a wide range of audiences. The neutral color scheme maintains a professional and trustworthy feel. The clean design helps to highlight the key features of the password manager.
Edward Jones offers a variety of products and services, including life insurance. This video is designed to help viewers understand the benefits of term life insurance and how it can protect their families.
Video Design - The video features simple, yet engaging visuals that are easy to understand and relate to. The style is clean and modern, with a focus on graphic elements and text that highlight important points. A single, consistent color palette adds to the clarity and cohesiveness of the video. The use of a simple visual language is common in Software Getting Started Video to help users navigate new interfaces. This can be seen in the way the video highlights important features and benefits of term life insurance.
The video uses a conversational tone that is both informative and relatable. Animation helps to bring the message to life, and the focus on visual storytelling makes it easy for viewers to understand the benefits of term life insurance. The visuals and narrative work together to create a video that is both informative and engaging.
This video is a SaaS Getting Started Video, designed to help businesses understand how to adopt cryptocurrencies. It uses simple illustrations, a minimalist design style, and bright colors to make complex concepts easy to grasp. The visuals are key to breaking down the intricacies of cryptocurrency, making it accessible to a wider audience.
Video Design - The video's visual style is effective because it communicates the objective of the video through simple animation and graphic design. Icons and line graphs help to break down the concepts of cryptocurrency into easier to understand elements. The color scheme is bright and cheerful, which helps to create a positive tone and make the video more engaging.
This video is a great example of how to use simple visuals to explain complex topics. The minimalist design style and bright colors make the video easy to follow and engaging. The use of icons and line graphs helps to break down the concepts of cryptocurrency into easier to understand elements. This video is a great inspiration for any SaaS Getting Started Video that needs to explain complex topics in a simple and engaging way.
American Express is a global service company that provides customers with access to charge and credit cards. This video is designed to introduce a new payment standard, aimed at improving the online shopping experience.
Video Design - The video uses a minimalist design, with a light blue background and clear outlines, to create a professional, trustworthy tone. There is a heavy emphasis on text and icons to convey the concept of Click to Pay, with a series of graphical elements representing various checkout experiences, highlighting the issues associated with inconsistencies in online checkout experiences. The video has the feel of Getting started guide video, as it illustrates the problem and then presents the solution clearly and concisely.
The visual style of the video effectively communicates the need for a standardized online checkout experience. The use of simple graphics and clear text makes the concept easy to understand, and helps to drive the video's goal, which is to promote Click to Pay as a solution to the issues surrounding checkout experiences. The video has a positive and reassuring tone, conveying that Click to Pay is a trustworthy and convenient option.
ProMonitor is a tool that helps businesses understand their customers better. The video is designed to empower students by simplifying user experience data collection and analysis.
Video Design - The video uses a clean and minimalist design, bold colors, and simple animated illustrations. This style makes the video easily digestible and engaging, especially for students who might be unfamiliar with complex data analytics tools. The visual representation helps students quickly understand the value of ProMonitor without being overwhelmed by technical jargon.
Product Getting Started Video effectively communicates the objective of showcasing ProMonitor's user experience insights dashboard through a clear and concise narrative. The animated illustrations and playful color palette create a positive and approachable tone, making the video engaging for students while highlighting the ease of use and accessibility of ProMonitor. The video seamlessly integrates the product's key features into the storyline, emphasizing the simplicity and power of ProMonitor's dashboard for gaining valuable user insights.
Permanent life insurance provides peace of mind, allowing people to enjoy their lives. This video explains how permanent life insurance works.
Video Design - The video features a simple and minimal design with a bright yellow background and white text. Animated graphics are used to demonstrate the concept of permanent life insurance. Bold text and clear typography ensure that the main points of the video are easily understood.
The bright yellow background and bold font style visually create a positive tone, emphasizing the benefits of permanent life insurance. Animated graphics and clear explanations simplify a complex topic, making it accessible to a wide audience. The use of clean and concise language creates a trustworthy and reliable tone, highlighting the importance of financial security. The video emphasizes that permanent life insurance provides lifelong coverage, offering peace of mind to its customers.
Comarch is a telecommunications technology company that helps telcos maximize profits from their 5G networks. This video is designed to explain the importance of successful 5G monetization strategies for telecommunications companies.
Technology Product Getting Started videos are all about making complex topics accessible, and this video does a fantastic job. It uses a combination of animated graphics and simple illustrative elements, with bright colors like green, blue, and yellow, to create an engaging and modern style. The 3D graphics are clear and simple, making it easy for viewers to understand the complex topic of 5G monetization.
Video Design - The visual style of the video successfully communicates the key message to the intended audience. The engaging animation style, combined with a modern and clean graphic design, makes the video accessible to both technical and non-technical audiences. This approach effectively drives viewers to learn more about the company's 5G solutions. The simple and clean animation style creates a friendly and informative tone, making the content more engaging and understandable.
Cytiva is a company that understands that scientific equipment is essential, and downtime can be costly. The video is designed to introduce a new platform that manages all of Cytiva's equipment.
Video Design - The video utilizes a minimalist design style with vibrant colors and simple animations to highlight the platform's key features. The animation of icons representing equipment moving into the cloud represents how the platform connects all of your Cytiva systems. This makes it a good Getting Started Video Examplee video as it is easy to understand the benefits of the platform and how it will work.
The video's design effectively communicates the objective of the video by showcasing the intuitive user interface of the platform. The animated hand navigating through the platform shows how easy it is to use. The video's calm and informative tone helps viewers understand the benefits of using the platform to manage their equipment.
Google is a global company that provides various services, including voice assistance. The video is designed to help people understand how Google protects their privacy if they choose to save audio recordings from their voice assistant.
Video Design - The video starts with a simplified animation of the globe with different languages written on it, setting the scene for a global audience. The video uses a flat, cartoon style of animation, common in Software UI Getting Started Video videos. It features minimalistic visuals and an emphasis on clean lines and simple graphics.
The video communicates the importance of privacy and security with a clear and concise visual style. Simple animations and bold, clear fonts help to ensure the message is easily understandable. The overall tone of the video is calm and reassuring, building trust with viewers and reinforcing the idea that Google is committed to protecting their privacy.
FAQ
How can a getting started video improve customer onboarding and overall user experience?
A getting started video improves onboarding by providing a clear, concise introduction to your product or service. This reduces user frustration, improves product adoption, and enhances overall user experience and satisfaction.
What are the core components of a compelling and effective getting started video?
A compelling getting started video includes:
* A clear and concise introduction to the product or service.
* Step-by-step instructions on how to use key features.
* Visual demonstrations of the product in action.
* A summary of key takeaways and next steps.
What is the ideal length for a getting started video to maintain viewer engagement without being overwhelming?
The ideal length for a getting started video is typically between 60 seconds and 3 minutes, depending on the complexity of the product or service.
How can I create a getting started video that stands out from competitors and captures attention?
Create a standout getting started video by:
* Using a unique visual style and engaging animations.
* Tailoring the message to your target audience.
* Highlighting the key benefits of your product or service.
What tone and style are most appropriate for my target audience and brand identity?
The most appropriate tone and style will depend on your brand identity and target audience. Consider factors such as industry, demographics, and user preferences.
How can I leverage visuals, animation, and other multimedia elements to enhance the video's impact?
Enhance your video's impact by using visuals such as screen recordings, animations, and graphics to demonstrate key features and simplify complex concepts.
What is a realistic budget for producing a high-quality getting started video, considering different production options?
A realistic budget for a high-quality getting started video ranges from $1,000 to $6,000, depending on the complexity and desired quality. Repurposing existing materials can help reduce costs.
How can I repurpose existing marketing materials or content to create a cost-effective getting started video?
Repurposing existing marketing materials, product demos, or training videos can be a cost-effective way to create a getting started video.
What are the best practices for writing a clear, concise, and engaging script for a getting started video?
Write a clear, concise, and engaging script by focusing on key features and benefits, using active voice, and avoiding jargon.
How can I ensure my getting started video is accessible to viewers with disabilities?
Ensure accessibility by providing captions, transcripts, and audio descriptions for viewers with disabilities.
What are the various types of getting started videos, and which format best suits my business objectives?
Different types of getting started videos include tutorials, product demos, and animated explainers. Choose the format that best suits your business objectives and target audience.
How can I tailor the content and messaging of my getting started video to resonate with specific target audiences?
Tailor your video's content and messaging to resonate with specific target audiences by addressing their pain points, showcasing relevant use cases, and using language that resonates with them.
How can I incorporate customer testimonials or success stories to build trust and credibility in my getting started video?
Incorporate customer testimonials or success stories to build trust and credibility by demonstrating the positive impact of your product or service.
What is the most effective call to action to include in my getting started video to drive desired user behavior?
Include a clear and compelling call to action in your video to drive desired user behavior, such as visiting a website, signing up for a trial, or contacting support.
How can I integrate my getting started video into my broader marketing strategy to maximize its reach and impact?
Integrate your getting started video into your broader marketing strategy by including it on your website, social media channels, email campaigns, and other marketing materials.
How to plan and optimize Getting Started Videos?
User-Centric Design: "I don't design for myself. I design for other people." - Gail Becker. Advids echoes this sentiment. For a healthcare client, we developed a getting started video series based on extensive user research. Addressing specific patient questions and concerns led to a 25% decrease in support tickets.
Actionable: Prioritize user needs and pain points in video messaging.
Visual Storytelling: "The best way to predict the future is to create it." - Chris McCoy. Advids embraces this proactive approach. For an e-commerce client, we crafted a visually compelling getting started video showcasing the product's unboxing experience and key features, resulting in a 15% increase in sales conversions.
Actionable: Engage viewers with visually rich narratives showcasing product use.
Authentic Connection: "The most common way people give up their power is by thinking they don't have any." - Alice Walker. Advids believes in empowering users. For a non-profit client, we created a getting started video featuring real testimonials from beneficiaries, fostering trust and increasing donations by 20%.
Actionable: Build trust by incorporating authentic user stories and testimonials.
Strategic Simplicity: "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." - Antoine de Saint-Exupéry. Advids applied this principle to a tech client's getting started video. By simplifying complex technical concepts, we improved user comprehension and increased product adoption by 30%.
Actionable: Simplify complex information for enhanced user understanding.
Targeted Messaging: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker. Advids embraces this philosophy. For a B2B client, we created tailored getting started videos for different user segments, resulting in a 20% increase in lead qualification rates.
Actionable: Tailor video content to resonate with specific target audiences.
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Why Advids for Getting Started Video?
At Advids, we create compelling Getting Started Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Our commitment to excellence is reflected in over 109 five-star Google reviews.
Why Choose Advids for Your Getting Started Video?
Experience & Expertise: 12+ years of proven success and trusted by industry leaders. Client-Focused Approach: Collaborative process and strategic communication ensure your vision is realized. Customized Solutions: Tailored Getting Started Videos that reflect your brand and target audience. Proven Results: Over 230 successful Getting Started Video projects delivered.
What We Offer:
Creative Storytelling: Captivating narratives that engage viewers and drive action. Cutting-Edge Technology: Industry-leading software and techniques for visually stunning videos. Collaborative Partnership: Close collaboration from concept to completion. Client Satisfaction: Guaranteed excellence, reflected in our numerous five-star reviews.
Ready to unlock the potential of Getting Started Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Getting Started Video?
A getting started video is a concise and engaging video designed to welcome new users to a product, service, or platform. It acts as a friendly guide, helping users navigate the initial learning curve, understand key features, and feel confident using the product effectively. For example, a software company might create a getting started video that walks users through the initial setup process, demonstrates basic functionalities, and highlights key features.
Getting started videos are particularly useful for products or services that have a learning curve or require users to understand specific features or workflows. They can also be used to introduce new features or updates to existing users.
What do top Getting Started Videos have in common?
Here are some best practices for creating effective video marketing content:
Content Types
Animated Walkthrough - A visually engaging way to guide users through key features and functionalities.
Screen Recording - A practical approach to demonstrate real-world usage and highlight specific features.
Mixed Media - Combining live-action footage, animation, and screen recordings to create a dynamic and engaging experience.
Motion Graphics - A visually appealing way to present information and create a memorable experience.
Visual Storytelling - Using visuals to tell a story that resonates with viewers and makes the information more memorable.
Engagement
Interactive Elements - Encouraging user engagement through quizzes, polls, or clickable hotspots to enhance learning and retention.
Clear Call to Action - A clear and concise call to action that prompts viewers to take the next step, such as signing up for a free trial or exploring specific features.
Personalized Content - Tailoring the video's content, language, and visuals to resonate with specific customer segments.
Production
Concise Script - A well-written script that delivers the key information in a clear and concise manner, keeping viewers engaged.
High-Quality Production - Professional-looking visuals, clear audio, and a polished aesthetic that convey credibility and instill confidence in your brand.
Targeted Language - Using language that is appropriate for the target audience and avoids technical jargon or overly casual language.
Engaging Visuals - Using high-quality visuals, animations, and graphics to make the information more digestible and memorable.
What makes Getting Started Video effective?
A comprehensive getting started video is a powerful tool for onboarding new users and driving product adoption. It's designed to provide clear and concise guidance, helping users quickly grasp the essentials and feel confident using the product effectively.
A successful getting started video is driven by a clear understanding of the user's needs and challenges. It aims to address common pain points, provide practical solutions, and empower users to navigate the initial learning curve with ease.
Methods for creating effective getting started videos include using a clear and concise script, incorporating engaging visuals, and providing a clear call to action. By focusing on the user's experience and providing valuable information in an accessible format, you can create a video that drives engagement and fosters a positive first impression.
How long should your Getting Started Video be?
A well-crafted getting started video is a balance between providing enough information to be helpful and keeping viewers engaged. The ideal length will vary depending on the complexity of your product or service and the target audience.
Strategies for determining the optimal length include considering the user's attention span, the complexity of the information being presented, and the platform where the video will be shared. For example, a short and concise video might be suitable for social media platforms, while a longer video might be more appropriate for your website or YouTube channel.
What is the complexity of your product?
Simple products or services can be explained in a shorter video.
Complex products or services may require a longer video to cover all the necessary information.
What is the average attention span of your target audience?
Younger audiences may have shorter attention spans than older audiences.
Consider the platform where the video will be shared. For example, viewers on TikTok may have a shorter attention span than viewers on YouTube.
What is the primary purpose of the video?
Is the video intended to provide an overview of the product or service?
Is the video intended to teach viewers how to use a specific feature?
The purpose of the video will help determine the necessary length.
What is the platform where the video will be shared?
Social media platforms like TikTok and Instagram typically have shorter video limits.
YouTube and Vimeo allow for longer videos.
What is the desired level of detail?
A high-level overview can be covered in a shorter video.
A more in-depth explanation may require a longer video.
What is the intended call to action?
A simple call to action, such as visiting a website, can be included in a shorter video.
A more complex call to action, such as signing up for a free trial, may require a longer video.
What is the overall length of your content?
Consider the length of your other content. A getting started video should be consistent with the overall length of your other videos.
How to create Getting Started Videos?
A comprehensive getting started video is a powerful tool for onboarding new users and driving product adoption. It's designed to provide clear and concise guidance, helping users quickly grasp the essentials and feel confident using the product effectively.
The creation process involves a combination of planning, production, and optimization. It's essential to understand your target audience, define your objectives, and craft a compelling narrative that resonates with viewers.
Define your target audience
Who are you creating this video for?
What are their existing knowledge and skills?
What are their pain points and goals?
Identify key features and benefits
What are the most important features of your product?
How do these features benefit your users?
What are the key takeaways you want users to understand?
Develop a clear and concise script
Outline the key points you want to cover.
Write a script that is easy to understand and follow.
Use clear and concise language.
Create a storyboard
Visualize the flow of the video.
Plan the shots and transitions.
Ensure a logical and engaging progression.
Gather necessary resources
Screen recording software
Video editing software
Music and sound effects
Visual elements (graphics, images, animations)
Record the video
Use a clear and professional voice.
Record in a well-lit and quiet environment.
Practice your script beforehand.
Edit and refine the video
Remove any unnecessary footage.
Add transitions and effects.
Ensure smooth flow and clear audio.
Add visual elements
Use graphics, images, and animations to enhance engagement.
Create a visually appealing and informative video.
Use relevant visuals to illustrate key points.
Optimize for different platforms
Adjust video length and format for different platforms (YouTube, Vimeo, etc.).
Optimize video titles, descriptions, and tags for search.
Ensure compatibility with various devices and browsers.
Promote your video
Share on social media platforms.
Embed on your website and landing pages.
Use email marketing to promote the video.
Gather feedback and iterate
Ask users for feedback on the video.
Identify areas for improvement.
Refine the video based on feedback.
Crafting Onboarding Videos That Convert
Creating a compelling onboarding video requires a delicate balance of education and engagement. It's about guiding new users through your product or service while simultaneously sparking excitement and building a connection.
Understanding Your Audience:
Start by deeply understanding your target audience.
Who are they?
What are their pain points, technical proficiency, and expectations?
Conduct user research through surveys, interviews, or analyzing user data to gain valuable insights.
Defining Objectives:
Clearly define the video's objectives.
Are you aiming to unveil a groundbreaking feature, demystify a complex process, or simply extend a warm welcome?
A focused objective will guide your content creation and ensure a cohesive message.
Brevity and Engagement:
Keep it concise.
Maintain a brief and engaging narrative to prevent viewers from drifting away.
Use a strong script and storyboard to ensure a clear and compelling flow.
Visual Appeal:
Captivate your audience with high-quality graphics, animations, and a polished aesthetic.
Visuals can enhance understanding and make the information more memorable.
Call to Action:
Conclude with a clear call to action, prompting users to take the next step in their journey.
This could be exploring specific features, signing up for a trial, or visiting your help center.
Solve User Problems, Drive Adoption
A well-crafted getting started video can be a powerful tool for easing customer anxieties and boosting product adoption. It's about transforming apprehension into confidence by providing clear, concise, and supportive guidance.
Identify Pain Points:
Begin by identifying the most common pain points your customers encounter. What are the roadblocks that prevent them from fully embracing your product or service? Analyze customer feedback, support tickets, and user forums to pinpoint these challenges.
Showcase Solutions:
Demonstrate how your product directly addresses and overcomes these pain points. Don't just tell, show. Use screen recordings, animations, or real-world examples to illustrate the solutions your product offers.
Practical Tips and Tricks:
Empower users to navigate the initial learning curve with ease by offering practical tips and tricks. For example, highlight keyboard shortcuts, hidden features, or efficient workflows that can enhance their experience.
Success Stories:
Sharing success stories can be incredibly impactful. Highlight how other users have successfully navigated similar challenges and reaped the rewards of using your product. This builds confidence and encourages adoption.
Ongoing Support:
Ensure ongoing support by providing links to FAQs, tutorials, or dedicated support channels. Let users know that you're there to help them every step of the way.
Example: A project management software company created a getting started video that directly addressed a common customer pain point: difficulty collaborating with remote teams. The video showcased the software's features for real-time communication, task assignment, and file sharing, demonstrating how it simplifies remote collaboration.
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Crafting Engaging Getting Started Videos
A successful getting started video needs to be more than just informative; it needs to be captivating, persuasive, and ultimately, drive action. It's about transforming passive viewers into engaged users ready to convert.
Key Elements for Success:
Compelling Hook:
Start strong with a compelling hook that immediately grabs the viewer's attention.
Think of it as a movie trailer, piquing their curiosity and making them eager to see more.
This could be a thought-provoking question, a surprising statistic, or a visually stunning scene.
Clear Value Proposition:
Clearly articulate the Value Proposition of your product or service.
What unique benefits will users gain by choosing you?
Focus on the outcomes and results that users can expect to achieve.
Use visuals to weave a narrative that resonates with your audience and makes the information more memorable.
Incorporate animations, graphics, screen recordings, and b-roll footage to enhance the viewing experience.
Strong Call to Action:
Don't leave viewers hanging.
Conclude with a clear and concise call to action, prompting them to take the next step, whether it's signing up for a trial or exploring your features in more depth.
Make it easy for them to take action by providing clear instructions and prominent buttons or links.
Platform Optimization:
Remember that your audience will be accessing your video from various devices.
Optimize for different platforms and screen sizes to ensure a seamless viewing experience.
Consider creating different versions of your video for different platforms, such as a shorter version for social media and a longer version for your website.
Targeted Video Strategies for Every Audience
Product Demo Videos:
These videos provide a comprehensive overview of your product's features and benefits. They are ideal for generating excitement and showcasing value to potential customers. For example, a software company might create a product Demo Video highlighting its key features and how they solve common business problems.
Feature Walkthrough Videos:
Dive deep into specific functionalities, guiding users through step-by-step processes. These videos are perfect for addressing common pain points or highlighting advanced capabilities. For instance, a social media management tool might create a feature walkthrough video demonstrating how to schedule posts and track analytics.
Software Tutorial Videos:
Offer detailed instructions on how to use a software application. These are ideal for onboarding new users or introducing updates. A video editing software company might create a tutorial video showing users how to import footage, edit clips, and add transitions.
App Guide Videos:
Specifically designed for mobile experiences, these videos guide users through the nuances of navigating and utilizing your app. A mobile banking app might create an app guide video showing users how to deposit checks, transfer funds, and pay bills.
Service Introduction Videos:
Introduce new service offerings and clearly articulate their value proposition. These are perfect for expanding your customer base. A consulting firm might create a service introduction video explaining its expertise in a particular area and how it can help businesses achieve their goals.
Workflow Explanation Videos:
Illustrate specific workflows or processes within your product or service. These are ideal for training or addressing complex tasks. A CRM software company might create a workflow explanation video demonstrating how to manage leads, track sales opportunities, and close deals.
Onboarding Success: Crafting Engaging Getting Started Videos
Begin by extending a warm welcome to new users, setting a positive and encouraging tone from the outset. Thank them for choosing your product or service and express your commitment to their success.
Clear Instructions:
Provide crystal-clear instructions that guide users through the initial setup process and introduce them to key features. Use screen recordings, animations, or step-by-step demonstrations to make the instructions easy to follow.
Anticipate Questions:
Anticipate common questions and address them proactively, alleviating potential frustration and reducing the need for users to seek support elsewhere. This demonstrates your understanding of their needs and builds confidence in your product.
Reinforce Support:
Reinforce your commitment to customer success by providing links to additional resources, FAQs, or dedicated support channels. Let users know that you're there to help them every step of the way.
Encourage Engagement:
Conclude with a call to action that prompts users to explore your product or service further. This could be inviting them to join a community forum, participate in a webinar, or explore advanced features.
Example:
A SaaS company noticed a high churn rate among new customers who struggled to integrate the software with their existing systems. They created a getting started video that specifically addressed this pain point, providing step-by-step instructions on how to seamlessly integrate the software with popular third-party tools. This proactive approach significantly reduced churn and improved customer satisfaction.
Amplify Your Launch Video's Impact
Embed the video prominently on your website's landing page to provide immediate context and engage visitors from the moment they arrive. Use a compelling thumbnail and headline to entice viewers to click play.
Email Marketing:
Integrate the video into your email marketing campaigns, driving traffic to your website or encouraging users to take the next step in their journey. Use a personalized email subject line and a clear call to action to encourage clicks.
Social Media:
Share snippets or teasers of the video on your social media channels to Generate Buzz and expand your reach. Use relevant hashtags and engaging captions to attract attention.
Paid Advertising:
Utilize paid advertising platforms to target specific demographics and interests, ensuring your video reaches the right audience. Use compelling ad copy and visuals to encourage clicks and views.
Content Marketing:
Embed the video within relevant blog posts, articles, or resources to provide valuable context and enhance your content's engagement. Use the video to illustrate key points or provide a visual summary of the content.
Example:
A fitness app launched a new feature and created a getting started video to showcase its benefits. They integrated the video into their website landing page, email marketing campaigns, and social media posts, driving traffic to a dedicated landing page where users could sign up for a free trial.
Measure Your Video's Success
Simply creating a getting started video isn't enough; you need to measure its effectiveness and understand its impact on user behavior. Tracking key metrics provides valuable insights into what's working and where there's room for improvement.
Key Metrics to Track
Video Views: This metric provides a baseline understanding of your video's reach, indicating how many times it's been viewed. Track views across different platforms to understand where your audience is engaging with your content.
Watch Time: Go beyond views and measure the average time viewers spend engaged with your video. This metric reveals which sections resonate most and where viewers might be dropping off. Use this data to identify areas where you can improve your video's pacing or content.
Click-Through Rate (CTR): Track the percentage of viewers who click on your call to action, indicating the effectiveness of your Messaging and the video's ability to drive conversions. Experiment with different calls to action and button placements to optimize your CTR.
Conversion Rate: Measure the percentage of viewers who complete a desired action, such as signing up for a trial or making a purchase, directly reflecting the video's impact on your bottom line. Analyze the conversion funnel to identify any bottlenecks or drop-off points.
Customer Satisfaction: Gather feedback from users through surveys or polls to gauge their satisfaction with the video's content, clarity, and overall helpfulness. Use this feedback to make improvements and ensure your video is meeting the needs of your audience.
By tracking these metrics, you can gain a comprehensive understanding of your getting started video's performance and make data-driven decisions to optimize its effectiveness.
Crafting Captivating Getting Started Videos
Creating a high-quality getting started video that truly resonates with your target audience requires a delicate blend of art and science. It's about understanding your viewers, crafting a compelling narrative, and delivering information in a way that's both engaging and memorable.
Know Your Audience:
Before hitting record, delve deep into your target audience's demographics, psychographics, pain points, and aspirations.
What are their needs, their interests, and their preferred learning styles?
Use this information to tailor your video's content, tone, and style.
Keep it Concise:
Attention spans are fleeting, especially in the digital realm.
Keep your video concise and to the point, delivering maximum value in the shortest amount of time.
Focus on the most important information and avoid unnecessary tangents.
Use Engaging Visuals:
Elevate your video beyond static screens with high-quality visuals, animations, and graphics.
Visual storytelling can make complex information more digestible and memorable.
Use a variety of visual elements to keep viewers engaged.
Tell a Story:
Humans are hardwired for stories.
Weave a narrative that resonates with your audience, creating an Emotional Connection that transcends mere information delivery.
Conclude with a clear and concise call to action, prompting them to take the next step in their journey.
Make it easy for them to take action by providing clear instructions and prominent buttons or links.
Building Brand Trust Through Video
Go beyond simply showcasing your product or service. Share your brand's origin story, your mission, your values, and what sets you apart from the competition. Humanize your brand and connect with viewers on an emotional level.
Showcase Your Expertise:
Position yourself as a thought leader in your industry by sharing valuable insights, tips, and best practices. Demonstrate your deep understanding of your customers' challenges and how you can help them overcome them. Build Trust by showcasing your knowledge and experience.
Invest in High-Quality Production:
First impressions matter. A professionally produced video with crisp visuals, clear audio, and a polished aesthetic conveys credibility and instills confidence in your brand. Invest in quality equipment and editing software to create a professional-looking video.
Promote on Relevant Platforms:
Meet your target audience where they are. Share your video on social media platforms, industry forums, or relevant online communities. Tailor your promotional strategy to each platform's unique audience and format.
Encourage Social Sharing:
Make it easy for viewers to share your video with their networks by embedding social sharing buttons and encouraging them to spread the word. Word-of-mouth marketing can be a powerful tool for building brand awareness.
Example:
A startup company created a getting started video that not only explained how to use their product but also highlighted their company culture and commitment to sustainability. This helped them build Brand Awareness and attract customers who aligned with their values.
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## Tailoring Videos for B2B Success
While B2C videos often appeal to emotions and aspirations, B2B audiences are primarily driven by logic and ROI. Clearly articulate how your product or service can solve their business challenges, improve efficiency, or boost their bottom line. Quantify the benefits whenever possible.
Use Professional Language:
Avoid jargon or overly casual language that might alienate a professional audience. Use clear, concise, and industry-appropriate terminology that resonates with their expertise. Maintain a professional tone and avoid humor that might not translate well in a business context.
Showcase Industry Expertise:
Demonstrate your deep understanding of their industry, their pain points, and the competitive landscape. Position yourself as a trusted advisor who can guide them towards success. Share insights and best practices that demonstrate your expertise.
Provide Case Studies:
Tangible results speak volumes. Showcase real-world examples of how your product or service has helped other businesses achieve measurable success. Use data and statistics to support your claims.
Offer a Free Trial or Demo:
Encourage potential customers to experience the value of your offering firsthand by providing a risk-free opportunity to try before they buy. Make it easy for them to sign up for a trial or request a demo.
Case Study: Slack- Announcing New Features with Video Release Notes
Objective:
Slack, a popular team communication platform, aimed to effectively communicate new feature releases and updates to its user base.
Strategy:
Slack adopted a video-based approach to release notes, creating concise and informative videos showcasing the latest features and their benefits. These videos were distributed through the Slack app, email newsletters, and social media channels.
Results:
The Video Release Notes proved highly effective in driving user adoption of new features.
Increased feature adoption rates by 20%
Improved user understanding of new features and functionalities
Enhanced user excitement and engagement with new releases
Key Takeaways:
By leveraging video to communicate release notes, Slack made the information more accessible, engaging, and impactful, leading to increased user adoption and satisfaction.
Case Study: Zendesk- Providing Instant Assistance with Video Customer Support
Objective:
Zendesk, a customer service software provider, aimed to provide customers with quick and efficient support through video-based interactions.
Strategy:
Zendesk implemented a Video Customer Support solution, allowing customers to connect with support agents through live video chat. This enabled agents to provide more personalized and effective assistance, resolving issues faster and improving customer satisfaction.
Results:
The Video Customer Support solution proved highly effective in enhancing customer satisfaction and reducing support resolution times.
Reduced average resolution time by 10%
Improved customer satisfaction scores by 5%
Enhanced customer trust and confidence in Zendesk's support capabilities
Key Takeaways:
By leveraging video to provide personalized and interactive customer support, Zendesk created a more efficient and engaging experience for customers, leading to improved satisfaction and reduced resolution times.
Case Study: Airbnb- Fostering User Engagement with Video Community Building
Challenge: Airbnb, a popular online marketplace for lodging, wanted to foster a sense of community among its users.
Solution: Airbnb launched a video series called Airbnb Stories, featuring real users sharing their travel experiences and tips. These videos were shared on Airbnb's website, social media channels, and through email marketing campaigns.
Results: The Airbnb Stories video series helped Airbnb build a stronger sense of community among its users. The company saw a 10% increase in user engagement and a 5% increase in user-generated content after implementing the video series.
How getting started video examples are curated?
We dove deep into getting started videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic getting started videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving the user to the next step in the process. 7.Brand Alignment Determining video alignment with brand message, identity, and its focus on simplifying the user onboarding experience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, getting started video examples 2024, n=12500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
