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30 Getting Started Videos That Increase Customer Engagement

Getting Started Video
Table of Contents
Getting Started Video Examples
FAQ
Decoding User Behavior Through Video Analytics
Why Advids for Getting Started Video?
What is a Getting Started Video?
What do top Getting Started Videos have in common?
What makes Getting Started Video effective?
How long should your Getting Started Video be?
How to create Getting Started Videos?

Want to drastically reduce the burden on your customer support team? Imagine a scenario where your customers are easily able to find answers on their own, leading to a significant decrease in support requests and greater user satisfaction. This article explores 30 getting started video examples that illustrate how this can become a reality.

Video's role in modern marketing:

* 82% of Businesses Feel Video Marketing Is Important to Their Strategy.
* Over 2 billion people stream videos on Facebook each month.
* Over 75% of Fortune 500 executives are viewing online video.

We will examine how these videos utilize straightforward, step-by-step instructions, promoting user autonomy and minimizing the need for direct assistance. Discover how these examples can assist you in optimizing your support process and improving overall efficiency.

It’s crucial to plan ahead when it comes to high-quality video production. Discuss with our team, how you can get visual style, budget, timeline in sync.

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Getting Started Video Examples

1. Thomson Reuters Customer onboarding video

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Duration : 1 minute and 11 seconds

Explaining innovation B2B animation, this Thomson Reuters video philosophically unpacks the pervasive nature of innovation within an organization. It leverages compelling abstract motion graphics and symbolic visualization to illustrate how new ideas, from client experience to technology, emerge, connect, and ultimately deliver tangible impact.

Why It Stands Out:

The Orange Dot's Journey: Visualizing Abstract Innovation The video masterfully employs a consistent "orange dot" as a dynamic visual metaphor, guiding the viewer through the lifecycle of an idea€”from its spark to breaking barriers and forming connections. This abstract yet powerful journey, realized through crisp geometric animation, effectively simplifies complex concepts by making innovation a tangible, evolving entity unique to Thomson Reuters.

Connecting Ideas to Impact: Innovation from Every Angle Thomson Reuters presents innovation not as isolated breakthroughs but as an integrated force spanning all facets of their business€”from back-office efficiency to front-line client solutions. The animation uses expanding networks and transforming shapes to demonstrate how individual insights coalesce into a collective power, fostering communication across boundaries and transforming the way work is done.

* Thomson Reuters: Defining The Innovation That Matters More than just a service provider, Thomson Reuters positions itself as a thought leader in meaningful progress. The narrative culminates in the promise of "The innovation that matters," emphasizing that both grand visions and subtle enhancements are relentlessly pursued to make a real difference for law firms like yours, solidifying trust and enhancing customer engagement through a shared vision of purposeful advancement.

What We Can Learn

Visually showcase key internal and external features, enabling comprehensive product understanding for informed decisions.

2. HRS Product demonstration video

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Duration : 1 minute and 15 seconds

This HRS product demonstration strategically transforms the complex landscape of hotel program optimization into a clear, compelling solution for businesses. Using dynamic motion graphics and a confident brand voice, it powerfully illustrates how HRS unifies fragmented business travel needs onto a single, AI-driven platform, driving confident decision-making and enhanced program value.

Why It Stands Out:

Unifying All Hotel Stays on One Seamless Platform: The video masterfully uses abstract iconography and animated convergence to show how HRS integrates transient travel, long stays, meetings, and groups into a consolidated booking experience. This visually proves HRS's ability to streamline comprehensive hotel program management, ensuring "bookable on one simple platform."

Data-Driven Intelligence for Optimal Procurement: HRS reinforces its commitment to informed decision-making by showcasing "complete insight" through "real-time data." Concise on-screen text and intuitive visual metaphors highlight how this intelligence drives adaptive procurement strategies, enabling organizations to achieve optimal value and confidently enhance overall performance.

* Elevating Traveler Experience and Program Value: Beyond cost savings, the demonstration emphasizes traveler preferences (safety, sustainability, satisfaction, security) are met with "best-fit options." HRS leverages smart AI and automation to remove manual tasks, leading to greater program adoption and delivering the "best program value" through a superior, integrated travel experience.

What We Can Learn

Break down complex financial document review visually guiding viewers through challenging processes step by step.

3. Facebook App tutorial video

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Duration : 1 minute and 15 seconds

Facebook personal cause fundraiser tutorial: This Facebook animated explainer masterfully showcases how Facebook Fundraisers empowers communities to rally support for individuals and small businesses facing personal crises. Through an empathetic, story-driven narrative, the video illuminates the platform's intuitive functionality, making collective action swift and accessible while powerfully driving customer engagement and fostering community resilience.

Why It Stands Out:

A Child's Perspective: Personalizing Community Crisis: The video strategically employs a child's narration to personalize the impact of a devastating flood on a beloved local bodega. This empathetic storytelling immediately connects viewers to a relatable struggle, framing the need for help in a deeply human context that resonates far more powerfully than a traditional product overview.

Social Network as Lifeline: Community-Powered Recovery: Facebook Fundraisers is positioned as the essential tool for community mobilization. The narrative visually demonstrates how friends, neighbors, and even distant acquaintances leverage their existing Facebook networks to donate and share, illustrating the platform's robust capacity to transform online connections into tangible, real-world aid for recovery.

* Seamless Digital Aid: Making Fundraising Accessible: The video features crisp, custom 2D animation and dynamic camera work that seamlessly integrates Facebook's UI, visually segmenting the process of creating and contributing to a fundraiser. This intuitive feature showcase demystifies the platform, highlighting the ease of use and empowering viewers to initiate or participate in personal cause fundraising efforts.

What We Can Learn

Clear communication in interaction videos can boost customer query completion rate by 25%.

4. Life Happens Software tutorial video

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Duration : 1 minute and 1 second

Life insurance emotional explainer video. Life Happens masterfully transforms the abstract concept of life insurance into a deeply personal, emotionally resonant narrative. It illustrates how a husband's enduring promise of care, nurtured through everyday acts of love and foresight, provides lasting security and peace of mind for his family, even after his passing.

Why It Stands Out:

Animation's Empathy: A Story of Enduring Care: The video leverages expressive 2D character animation and a poignant first-person voice-over to craft a relatable journey from a romantic proposal to shared family life, and eventually, the profound impact of loss. This narrative approach creates a deep emotional connection, seamlessly integrating the product's ultimate value as an extension of lifelong commitment.

Symbolic Visuals: The Legacy of a Promise: The storytelling is enriched with powerful visual metaphors, such as the husband's consistent baseball cap and hidden love notes, which serve as tangible reminders of his enduring presence. The "Happy Land" brochure, later revealed, symbolizes the continued opportunities and joy enabled by his foresight, turning grief into gratitude.

* Life Happens: Translating Love into Security: This Life Happens video strategically reframes life insurance as a profound act of sustained love and responsibility, rather than a mere financial transaction. By addressing the core emotional need for family protection and peace of mind, it inspires viewers to envision their own legacy of care, directly increasing customer engagement and appreciation for proactive planning.

What We Can Learn

Elevate product value by matching production quality to the surrounding cinematic context.

5. TEMASEK Product onboarding video

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Duration : 1 minute and 24 seconds

Sustainable investment strategy explainer, this TEMASEK product onboarding video masterfully transcends typical financial explainers by crafting a compelling CGI narrative around its holistic investment philosophy. It guides viewers from the volatility of short-term trading to the meticulous, fundamental analysis that ensures long-term, sustainable returns and intergenerational prosperity.

Why It Stands Out:

Unpacking the Pillars: A Comprehensive Look at Temasek's Due Diligence The video uses sophisticated CGI and architectural metaphors to visually deconstruct Temasek's rigorous investment process. It sequentially builds up the core fundamentals€”management team, governance, and business model€”then incorporates broader regulatory and geopolitical environments, providing a clear, layered understanding of the extensive research behind each investment decision.

Beyond Short-Term Fluctuations: Visualizing Sustainable Growth Transitioning from abstract stock charts to a thriving, evolving city, the animation vividly illustrates Temasek's commitment to creating enduring value. This powerful visual analogy communicates how comprehensive analysis, coupled with a focus on risk and potential, culminates in a resilient and forward-looking portfolio that generates consistent, stable returns over the long term.

* Prosperity for Generations: Temasek's Enduring Vision The narrative culminates in a compelling vision of continuous growth and intergenerational wealth, reinforcing the brand's profound mission. By showcasing how its investment approach is designed to benefit future generations, the video anchors Temasek's strategy in a powerful, values-driven promise that resonates deeply with stakeholders.

What We Can Learn

Showcase modular integration visually powerfully communicates comprehensive system value and reach.

6. Concur TripLink Employee onboarding video

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Duration : 1 minute and 29 seconds

Unified business travel management is visually streamlined in this Concur TripLink video, which masterfully transforms the daunting complexity of modern business travel into a clear vision of unified control. Through intelligent 2D motion graphics, it adeptly illustrates how fragmented booking channels and expense data are consolidated into a single, intuitive platform, directly increasing customer engagement by solving core challenges.

Why It Stands Out:

From Fragmented Travel to Consolidated Clarity: The animation opens with a powerful visual metaphor of disconnected travel elements, then expertly demonstrates how Concur TripLink unifies diverse booking channels and data streams. This intelligent information design clarifies how organizations gain total visibility and control over travel programs, ensuring policy compliance and capturing all spend.

Seamless Integration for Unified Expense Management: Concur TripLink showcases its integration with Concur Expense, creating an end-to-end travel and expense solution. The video visually explains how this connection saves time, eliminates tedious manual tasks for both employees and finance teams, and streamlines the entire process, fostering greater efficiency and accuracy.

* Empowering Travelers with Policy-Compliant Flexibility: The video effectively highlights how Concur TripLink empowers employees with the flexibility to choose travel providers while maintaining organizational oversight. Through the TripIt app integration, itineraries are organized, and outside bookings are captured, ensuring a better travel experience and reinforcing the product's commitment to user-centricity alongside corporate control.

What We Can Learn

Focus on the core value proposition and outcomes allowing the audience to see the tangible benefits.

7. VisaNet Feature onboarding video

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Duration : 1 minute and 33 seconds

AI payment network solutions for financial institutions find their ultimate expression in this VisaNet + AI video. It establishes a compelling thesis: Visa is unlocking complex problems with innovative, intelligent, and immediate solutions that transform financial operations. Through dynamic data visualization and a conversational narrative where VisaNet + AI acts as an intelligent assistant, the video clearly demonstrates how advanced AI transforms critical operational challenges.

Why It Stands Out:

AI-Powered Transaction Resilience in Milliseconds: This VisaNet + AI video masterfully visualizes "Smarter Stand-In Processing," showcasing real-time millisecond countdowns as the system seamlessly approves transactions even when banks lose connectivity. This critical capability highlights VisaNet's operational resilience, guaranteeing zero consumer interruptions and maintaining trust.

Predictive Financial Clarity for Strategic Forecasting: The "Smarter Settlement Forecast" feature, demonstrated by VisaNet + AI, utilizes transactional data and leading indicators to precisely forecast a bank's net position up to seven days in advance. This powerful predictive modeling empowers treasury teams to optimize cash flow and financial planning with unprecedented foresight.

* Data-Driven Transparency for Consumer Confidence: Through "Smarter Posting," the VisaNet + AI system provides consumers with an immediate, accurate view of their payments and balances. By analyzing trillions of dollars in payment volume and thousands of parameters, VisaNet enhances transparency, fostering greater confidence and a clearer understanding of financial activity.

What We Can Learn

Walk through system interfaces using animation to clearly show user interaction for key tasks.

8. LITEON Onboarding video

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Duration : 1 minute and 36 seconds

Smart mobility smart city solutions are comprehensively presented in this LITEON animated explainer, which masterfully articulates critical urban challenges and positions LITEON's innovative solutions as the foundational answer for future cities. Utilizing sophisticated 2D isometric animation and integrated data visualization, the video builds a compelling narrative from pressing urban problems to the promise of seamless, intelligent movement, significantly boosting customer engagement by clarifying a holistic vision for smart cities.

Why It Stands Out:

Diagnosing Urban Mobility Challenges Visually: The LITEON video expertly transitions from the aspirational "ability to move freely" to a vivid portrayal of urban pain points like congestion, parking shortages, and accidents. It employs relatable visual cues, including expressive emoji icons and integrated statistics (e.g., "70% global CO2 emissions"), to underscore the urgency and scale of these daily frustrations.

Architecting LITEON's Integrated Smart City Solutions: Beyond problem identification, LITEON positions itself as the "Best Partner for Smart Mobility," demonstrating its expertise in manufacturing and system integration. The animation dynamically illustrates the convergence of various transport modes and smart connectivity applications, emphasizing how the brand's comprehensive IoT automotive solutions lay the groundwork for a truly intelligent urban infrastructure.

* Realizing Safe, Smooth, Smart, and Clean Transportation: The narrative culminates by presenting the tangible benefits of LITEON's smart city vision through the clear values of "SAFE, SMOOTH, SMART, and CLEAN" transportation. This segment uses a bright, optimistic visual language, contrasting with the earlier problem-focused imagery, to solidify LITEON's promise of an enhanced, future-proof mobility experience for citizens worldwide.

What We Can Learn

Use simple animation to clearly explain complex technical solutions benefiting your audience.

9. Pregis Feature walkthrough video

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Duration : 1 minute and 36 seconds

Post-consumer recycled content explained, Pregis's animated explainer video masterfully elucidates why Post-Consumer Recycled (PCR) materials are pivotal for genuine sustainable packaging, effectively closing the loop on linear material lifecycles. Through clear visual comparisons, animated process flows, and compelling data visualization, it demystifies complex sustainability concepts and quantifies the profound environmental benefits of embracing recycled content.

Why It Stands Out:

Demystifying Recycled Content: Industrial vs. Consumer: This Pregis video establishes a clear visual hierarchy, distinguishing Post-Industrial (PIR) and Post-Consumer (PCR) recycled content with distinct animated representations. It swiftly clarifies a common industry confusion by showcasing the unique origins and processing of each, setting the foundation for understanding PCR's critical role in a circular economy.

Quantifying Impact: Data-Driven Sustainability with PCR: Leveraging dynamic radar and bar charts, the animation powerfully visualizes the environmental benefits of Pregis's HC Renew PCR. It clearly presents significant reductions in GHG emissions (40%), fossil fuel use (65%), and water usage (70%) compared to virgin resin, providing undeniable, data-backed proof of its sustainable advantage.

* Closing the Loop: Pioneering a Sustainable Packaging Future: The video expertly illustrates how PCR packaging directly reduces consumer landfill waste and meets growing market demands for environmentally responsible practices. By showing the transformation of used materials via advanced extrusion technology and connecting it to a more sustainable future, Pregis positions itself as a leader driving impactful, long-term environmental solutions.

What We Can Learn

Create unique abstract visual contexts to position the product beyond ordinary scenarios.

10. OpenText AI Cloud Employee onboarding video

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Duration : 1 minute and 38 seconds

This comprehensive data analytics solution video for OpenText AI Cloud masterfully addresses the pervasive industry challenge of incomplete data analysis. It vividly illustrates the inherent limitations of downsampling, presenting OpenText AI Cloud as the transformative platform that unlocks the full, unexamined universe of business data for predictive analytics and invaluable insights.

Why It Stands Out:

Visually Exposing the Hidden Costs of Downsampling: Through engaging 2D motion graphics and a clear problem-solution narrative, the video uses powerful visual metaphors like the shrinking data funnel and a partially visible Milky Way to represent the profound loss of insights when only a fraction of data is analyzed. This compellingly highlights the dangers of slow queries and unexamined data, fostering a deep understanding of the problem OpenText AI Cloud solves.

Unlocking Full-Spectrum Analytics for Deeper Insights: OpenText AI Cloud is positioned as the definitive solution, enabling access to the entire range of business data. The video explicitly states its capability to analyze voice, text, and other unstructured data, providing a complete picture of business operations, threats, and opportunities, ensuring truly comprehensive business intelligence.

* Empowering Breakthrough Discoveries with Speed and Scope: The video emphasizes the unparalleled speed and flexibility of OpenText AI Cloud's technology. It assures users that queries are benchmarked as among the fastest in the industry, delivering powerful analytical capabilities that empower data science teams to make breakthrough discoveries and see "more than you ever imagined" from their complete dataset.

What We Can Learn

Unleash creativity generate powerful marketing copy stunning visuals effective social media assets.

11. Dimensional App tutorial video

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Duration : 1 minute and 39 seconds

Retirement income fund explainer, this low-poly 3D animation from Dimensional masterfully transforms the abstract journey to retirement into a clear, visually guided path. It strategically reframes retirement planning, shifting focus from a single lump sum to building consistent, predictable income streams over time, while dynamically illustrating how diversified investments adapt to mitigate risks and simplify financial complexities.

Why It Stands Out:

Navigating Retirement's Twists with Visual Clarity: The video employs a compelling "road to retirement" metaphor, using dynamic low-poly landscapes and symbolic road signs to visualize common challenges like inflation and market volatility. This engaging narrative makes complex financial risks feel relatable and understandable, leading the viewer through potential uncertainties toward a clearer horizon.

Transforming Savings into Predictable Retirement Income: Dimensionals solution is brought to life by transforming a static "Retirement Savings" box into a vibrant monthly calendar of income streams. This powerful visual transition reinforces the video's core thesis€”planning for consistent income rather than just a total sum€”offering a tangible and reassuring approach to long-term financial security.

* Building Investor Confidence Through Animated Guidance: Expertly animated graphics depict a globe of diversified investments (stocks and bonds) dynamically rebalancing as retirement nears. This clear, progressive visualization of asset allocation and risk management builds trust in Dimensionals target-date income funds, assuring investors of a thoughtfully constructed path that minimizes unwanted surprises and enhances confidence.

What We Can Learn

Break down intricate steps using clear animation to empower your audience with knowledge.

12. Deep Instinct Onboarding video

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Duration : 1 minute and 49 seconds

AI cybersecurity prevention solution video for Deep Instinct powerfully contrasts the pervasive inefficiencies of traditional security tools with its groundbreaking approach to threat prevention. Through precise vector animation, dynamic data visualization, and a compelling problem-solution narrative, it meticulously demonstrates how Deep Instinct eliminates false positives and liberates SOC teams, ensuring businesses run at peak performance without security distractions.

Why It Stands Out:

Quantifying Inefficiency: The Cost of False Positives: The video dynamically illustrates the crippling impact of false positives from legacy EPP, EDR, and AV solutions on SOC team productivity. It visually represents traditional security alerts as an onslaught of red warnings and crossed-out files, emphasizing how Deep Instinct effectively highlights the hidden operational costs of outdated prevention methods.

Proactive Defense: Streamlining SOC Operations: With clear network flow animation and compelling statistics, the video details how Deep Instinct transforms security operations. It shows threats being precisely stopped at the perimeter (red arrows rerouted to blue), and a Forrester study highlights a 90% reduction in alerts requiring manual investigation, ensuring SOC teams can focus on critical issues.

* Guaranteed Accuracy: The Deep Instinct Promise: Deep Instinct boldly asserts its industry leadership by showcasing an unparalleled >99% detection rate paired with fewer than 0.1% false positives. This exceptional accuracy is underpinned by the industry's only false-positive warranty, delivered through accessible animated percentage charts, building profound trust and confidence in its AI-driven prevention capabilities.

What We Can Learn

Present technical specifications visually displaying key numbers like 16 gigabytes of memory simplifies understanding.

13. GE Product onboarding video

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Duration : 1 minute and 51 seconds

This GE industrial predictive intelligence video masterfully visualizes how complex sensor data transforms into actionable insights, serving as a powerful onboarding tool for asset performance management. Using high-fidelity 3D industrial modeling and animated data flow visualization, it narrates a clear story of preventing costly downtime by turning unseen operational data into intelligent, proactive decision-making.

Why It Stands Out:

Animating the Unseen Data Flow to Diagnostic Insight The video employs a sophisticated CGI diagnostic overlay and animated data streams, offering a unique "digital twin" perspective. This visual technique makes the invisible flow of information from GE's sensor networks instantly comprehensible, proving how raw data becomes immediate, actionable intelligence.

Preventing Downtime with Predictive Precision GE effectively communicates its solution by showcasing real-time data analytics detecting anomalies before they escalate. The narrative focuses on empowering operations managers to move from reactive maintenance to proactive optimization, demonstrating clear, tangible benefits for asset longevity and operational efficiency.

GE's Command of Complex Industrial Challenges** With an authoritative voiceover and polished production value, the video positions GE as a trusted leader in industrial IoT. It simplifies intricate technical concepts, building confidence in GE's ability to deliver data-driven optimization and intelligent solutions for complex industrial environments.

What We Can Learn

Presenting interconnected ecosystems visually enhances viewer grasp of modern business landscapes.

14. Prime Penguin Software tutorial video

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Duration : 1 minute and 52 seconds

The Logistics integration software explainer for Prime Penguin powerfully demonstrates how fragmented supply chains transform into a seamlessly unified operation, eradicating daily inefficiencies and propelling business growth. Through clean animated data flow visualizations and a friendly brand identity, the video articulates Prime Penguin's role as the central orchestrator for global logistics operations.

Why It Stands Out:

Unifying Fragmented Systems for Seamless Supply Chains: This high-production CGI animation for Prime Penguin visually depicts the consolidation of diverse WMS, ERP, marketplaces, and sales channels into a single, cohesive system. It dramatically illustrates the end of operational silos, presenting a clear, animated data flow that promises streamlined and efficient processes.

Orchestrating Global Orders with Real-time Data Visibility: The video excels at showcasing global order orchestration through sophisticated procedural routing animations across multiple locations. It highlights Prime Penguins capacity to provide comprehensive, real-time insights from a centralized dashboard, ensuring effortless fulfillment and enabling informed strategic decisions.

* Expert-Guided Platform for Accelerated Business Growth: The integration of approachable "penguin team" mascots uniquely humanizes Prime Penguin's advanced technical capabilities, underscoring dedicated support and expert guidance. This blend of sophisticated integration and a friendly brand identity accelerates sustained business expansion, adapting to evolving operational needs.

What We Can Learn

Concise product demo videos showcasing benefits often see viewer completion rates exceed 85 percent.

15. SKF Product onboarding video

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Duration : 1 minute and 54 seconds

SKF space exploration animation strategically positions the brand as an indispensable enabler of humanity's grandest cosmic endeavors. It orchestrates a visually stunning animated journey through billions of years of cosmic history and human ingenuity, seamlessly connecting SKF's precision engineering to pivotal moments in astronomical discovery and future space missions.

Why It Stands Out:

Animating Cosmic Epochs: A Universe in Motion: The video employs advanced 2D motion graphics and a minimalist flat design aesthetic to visualize vast cosmic timelines. From the Big Bang to planetary formation, SKF meticulously compresses billions of years, using dynamic numerical counters and vibrant visuals to make complex scientific concepts accessible and awe-inspiring, effectively engaging the viewer with the universe's grandeur.

Powering Humanity's Quest: SKF's Enduring Legacy: SKF's foundational role is expertly woven into the narrative of human exploration, from the building of the Extremely Large Telescope in Chile to iconic moon landings and Mars rover missions. This journey through space history powerfully demonstrates SKF's precision solutions as critical components enabling humanity's most ambitious scientific and exploratory achievements.

* The Future of Exploration: Bearings and Beyond: By showcasing modern space activity like the International Space Station and innovative spacecraft, the animation projects a compelling vision of future possibilities. It subtly reinforces that SKF's continuous innovation in bearings and other solutions will remain pivotal, extending humanity's reach and discovery for endless opportunities, far beyond what's currently imagined.

What We Can Learn

Use animated visuals to clearly illustrate complex operational architecture flows significantly boosting viewer understanding.

16. CDW Onboarding video

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Duration : 1 minute and 58 seconds

Secure enterprise network edge. This CDW onboarding video strategically addresses the escalating complexity of network infrastructure, positioning Aruba's edge computing solution as the definitive answer for IT decision-makers. It articulates "the edge" as a vital frontier for innovation, presenting a clear, structured framework to unify, automate, and secure distributed environments, fostering accelerated customer engagement.

Why It Stands Out:

Navigating the Complex Edge with a Unified Approach: CDW effectively defines "the edge" as a critical meeting point of possibility and reality, then elegantly introduces a three-step methodology€”unify users, devices, and infrastructure€”to merge everything under one comprehensive umbrella. This structured narrative simplifies the daunting challenge of network distribution.

Visualizing Proactive Protection with AI-Driven Security: The video vividly demonstrates comprehensive protection from CDW and Aruba by authenticating users, identifying devices, and managing access. It then showcases predictive AI to prevent issues proactively, reducing troubleshooting and ensuring absolute uptime through dynamic visual metaphors like tracing red lines and glowing data flows.

CDW & Aruba: Accelerating Innovation Through Strategic Partnership: Highlighting CDW's status as an Aruba Platinum Partner, the video powerfully leverages their world strength, proven record of accomplishment, and end-to-end services. This reinforces trust and expertise, assuring businesses that with CDW, they gain the partnership needed to accelerate invention and deliver exact insights for future innovation at the business edge.

What We Can Learn

Pinpoint buyer intent like 3 site visits in 5 days to focus valuable engagement efforts.

17. HashiCorp How to video

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Duration : 1 minute and 6 seconds

A dynamic multi-cloud infrastructure automation platform explainer, HashiCorp's "The Infrastructure Cloud" video deconstructs complex cloud provisioning and lifecycle management. It visually demonstrates how a single, centralized platform streamlines operations, ensuring secure, standardized, and automated workflows from initial deployment to ongoing governance.

Why It Stands Out:

Precision Provisioning Across Diverse Cloud Landscapes: The video masterfully simplifies multi-cloud deployment, illustrating the instantaneous spin-up of new environments using "golden patterns." It visually confirms rigorous policy verification for security, compliance, and operational controls, showcasing how HashiCorp standardizes and validates configurations across all clouds before a single deployment occurs.

End-to-End Cloud Lifecycle Automation: Beyond initial setup, the HashiCorp explainer depicts a continuous loop of infrastructure management, from Day 1 to Day 2 and beyond. It highlights automated functions like remote user access security, configuration drift detection and remediation, automated secrets rotation, and intelligent resource reclamation, ensuring environments remain optimized and compliant.

* Unified Control for Secure & Compliant Cloud Operations: Operating from a single, intuitive interface, HashiCorp's "The Infrastructure Cloud" consolidates complex tasks. The dynamic UI animations and clear visual metaphors reinforce its ability to configure networks, manage secrets, and deploy applications, positioning the product as the definitive solution for holistic, secure, and compliant cloud governance.

What We Can Learn

Stunning animation visually explains complex concepts; viewers retain information over three times faster.

18. Quantiphi Product demonstration video

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Duration : 1 minute and 7 seconds

This AWS AI data solutions explainer video from Quantiphi expertly showcases its comprehensive capabilities, leveraging deep AI, Data Science, and AWS cloud expertise to solve complex business problems. Through sophisticated motion graphics and a clear narrative, it transforms intricate technological processes into a transparent value proposition, highlighting Quantiphi's global presence and pre-built solution accelerators for quantifiable business impact.

Why It Stands Out:

Architecting Solutions with Trusted AWS Partnership: Quantiphi's video immediately establishes its credibility as a leading AWS Advanced Consulting Partner, underscoring its foundation of 450+ AWS certified professionals. This strategic positioning assures potential clients of robust, reliable cloud and AI solutions backed by deep platform expertise.

Visualizing End-to-End Cloud and AI Service Integration: The animation meticulously illustrates Quantiphi's full spectrum of services, from migration and DevOps to machine learning and financial services. Dynamic iconography and interconnected diagrams clearly visualize how these competencies integrate, presenting a holistic and powerful solution ecosystem.

* Accelerating Business Outcomes Through Applied Intelligence: Quantiphi effectively conveys its commitment to measurable results by featuring proprietary solution accelerators and cutting-edge AI research. This focus on delivering rapid, transformative business impact, rather than just technology, speaks directly to clients seeking accelerated ROI and tangible value.

What We Can Learn

Convey patient ease of use showing a minimal time commitment achieving healing in only twenty minutes daily.

19. LK Opera Feature onboarding video

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Duration : 2 minutes and 10 seconds

This healthcare data interoperability solution video for Ellkay's LK Opera immediately sets the stage by confronting the pervasive challenges of fragmented data and crippling IT backlogs in healthcare systems. It strategically presents LK Opera as the pivotal, cloud-based platform designed to unify disparate applications, payers, labs, and providers, effectively accelerating digital transformation.

Why It Stands Out:

Breaking Down Healthcare Data Silos with Seamless Orchestration: The video vividly illustrates LK Opera's capability to untangle complex, siloed healthcare data. Through elegant motion graphics, it shows how the platform orchestrates diverse applications, labs, and payers, eliminating legacy protocol challenges and providing healthcare teams with a front-and-center view of all data access.

Expediting Digital Transformation from Months to Weeks: Ellkay's LK Opera dramatically reduces enterprise connectivity project backlogs, transforming 18-month waits into mere weeks. The animated presentation highlights how scalable technology and robust methodologies accelerate implementations, allowing healthcare organizations to rapidly deploy critical digital health solutions and streamline operations.

* Empowering an Intelligent Healthcare Ecosystem for Better Care: By delivering a fully interoperable and intelligent healthcare ecosystem, LK Opera supports a future-focused digital data strategy. This integration empowers organizations to offer personalized, affordable, and improved care experiences to patients, while simultaneously achieving significant reductions in operational costs.

What We Can Learn

Visualize personalized data insights like time in range percentage empowering informed health decisions.

20. Nord Security How to video

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Duration : 2 minutes and 22 seconds

This integrated business cybersecurity suite video meticulously introduces Nord Security's comprehensive offerings, leveraging an authoritative animated explainer style to showcase a unified platform. It deconstructs complex security challenges into manageable solutions, guiding businesses through a future-forward ecosystem designed for ultimate protection.

Why It Stands Out:

Unveiling Nord Security's Integrated Business Suite: The video clearly illustrates Nord Security's evolution from a leading VPN provider to a holistic business cybersecurity solution. It strategically presents NordLayer (adaptive network access), NordPass (password management), and NordLocker (encrypted cloud storage) as an interconnected suite, ensuring businesses understand the breadth of integrated protection available.

Streamlining Advanced Security Management: Through precise UI demonstrations and clear on-screen text, the video highlights how Nord Security's cloud-native solutions simplify complex tasks like centralized access management, threat prevention, and company-wide password policy enforcement. This detailed yet accessible approach assures IT managers of efficient implementation and ease of scalability.

* Empowering Businesses with Zero-Knowledge Protection: Emphasizing state-of-the-art algorithms and zero-knowledge encryption, Nord Security showcases its commitment to complete data privacy and security. The video visually proves how files and credentials are safeguarded across devices, building confidence for businesses seeking robust, future-proof protection and seamless compliance with cyber insurance policies.

What We Can Learn

Let clear animation illustrate how complexity is overcome showing a simpler path.

21. HEF series How to video

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Duration : 2 minutes and 46 seconds

Compact Peltier Chiller overview: The HEF series video strategically introduces a compact Peltier-type chiller, redefining precision temperature control through its eco-friendly, low-noise, and space-saving innovation. This "getting started" video meticulously highlights its advanced capabilities, ensuring comprehensive customer engagement by simplifying complex features and demonstrating clear operational advantages.

Why It Stands Out:

Engineering Precision: Rapid & Stable Thermal Control: The HEF series demonstrates exceptional performance, lowering fluid temperature by 10°C in just 41 seconds while maintaining an impressive ±0.1°C stability. High-fidelity 3D visualization precisely illustrates the Peltier-type thermo-module's role in delivering this rapid and consistent temperature regulation, instilling confidence in its technical prowess.

Compact Innovation: Space-Saving & User-Centric Design: This video powerfully showcases an 88% volume reduction compared to its predecessor, positioning the HEF series as an ideal solution for space-constrained environments. A user-friendly control panel and an easily removable, integrated dust filter underscore its intuitive design and easy maintenance, making the HEF series a highly practical and accessible choice.

* Silent & Sustainable: The Eco-Friendly Chiller: Emphasizing its refrigerant-free operation and ultra-quiet 37dB low-noise design (at low load), the HEF series is presented as a responsible and comfortable thermal solution. The strategic comparison with ambient sound levels provides clear context, highlighting the product's minimal environmental and acoustic footprint for a modern workspace.

What We Can Learn

Showing improved water efficiency directly reduces energy consumption by up to 20 percent visually.

22. KERDYN User adoption video

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Duration : 2 minutes and 47 seconds

This recycled PET structural core animation for Gurit's KERDYN„¢ GREEN masterfully illustrates the transformation of post-consumer plastic bottles into high-performance structural core material. Through meticulous 3D process visualization and narration-free communication, the video transparently communicates its sustainable origins and superior properties, building confidence in its wide-ranging applications across marine, wind, and construction industries.

Why It Stands Out:

From Bottle to Blade: Visualizing PET's Circular Journey: This video utilizes an engaging, animated infographic and global map to trace the precise journey of PET bottles through Gurit's recycling and manufacturing sites. It brilliantly establishes KERDYN„¢ GREEN's verifiable sustainable foundation, transforming waste into a high-value, circular economy product.

Unpacking KERDYN's„¢ Advanced Structural Science: Through sophisticated molecular animation and detailed renderings of the cellular foam structure, the video demystifies the intricate material science behind KERDYN„¢ GREEN. This visual clarity reinforces the core's superior strength-to-weight ratio, stiffness, and chemical resistance, proving its advanced engineering from recycled inputs.

* Powering Progress: Integrating High-Performance Cores Across Industries: Dynamic CGI showcases KERDYN„¢ GREEN's seamless integration into complex composite structures. Using cutaway and ghosting effects in marine vessels, wind turbine blades, and building elements, the animation powerfully illustrates the material's versatility and critical role in high-performance applications.

What We Can Learn

Demonstrate circular supply chains showing 50% recycled cobalt used in production.

23. Mimecast Feature onboarding video

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Duration : 31 seconds

An advanced BEC protection platform, this Mimecast onboarding video masterfully deconstructs the escalating sophistication of business email compromise threats, then presents its integrated solution as the definitive answer. Through dynamic abstract motion graphics and precise cyber iconography, it transforms complex cybersecurity challenges into a clear, confidence-inspiring narrative, empowering organizations with robust email threat defense.

Why It Stands Out:

Dynamic Visuals Unmask Evolving Cyber Risks: The video immediately hooks viewers by vividly illustrating the increasing complexity of BEC threats. Through a compelling sequence of abstract motion graphics and evolving cyber iconography, it clearly communicates the urgent and multi-faceted nature of modern email security challenges.

An Integrated Platform for Comprehensive Protection: Mimecasts solution is presented as a truly unified defense. Animated interconnected UI elements and dynamic feature displays demonstrate how Mimecast Advanced BEC Protection provides seamless, multi-layered protection across all email threats, emphasizing its holistic approach rather than isolated features.

* Confident Communications Through Unified Security: The narrative successfully shifts from problem urgency to solution assurance. By showcasing a streamlined, integrated platform, the video reassures organizations that Mimecast empowers them to safeguard their communications with unwavering confidence, fostering organizational resilience and peace of mind.

What We Can Learn

Animate treasury investment performance visually demonstrating earning potential through actual interest amounts earned.

24. Veracyte Customer onboarding video

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Duration : 3 minutes and 32 seconds

Prosigna breast cancer recurrence test revolutionizes personalized treatment decisions by empowering physicians and patients with accurate, advanced genomic insights. This Veracyte customer onboarding video effectively addresses the profound challenges of breast cancer recurrence, particularly for HR-positive, HER2-negative patients, by showcasing how its innovative assay delivers clear, actionable 10-year risk assessments and fosters confident choices for optimized long-term outcomes.

Why It Stands Out:

Unveiling Breast Cancer's Hidden Recurrence Risks: The video masterfully grounds the viewer in the critical problem of breast cancer recurrence, empathetically highlighting the prevalence and lifelong burden of treatment toxicities. It precisely frames the patient's anxiety and the need for clarity, positioning the Prosigna assay as a compassionate solution to a complex challenge.

Advanced Genomic Insights for Precise Decisions: Veracyte's {BRAND_NAME_PRODUCT_NAME} is showcased as a second-generation genomic test, meticulously built from PAM50 molecular subtypes and enhanced with clinical and pathological features. This detailed explanation, combined with a dynamic visualization of the FDA-cleared assay report, transforms complex data into a clear, personalized 10-year recurrence risk score, fostering trust through scientific rigor.

* Empowering Patients with Confident Treatment Choices: The narrative culminates in a powerful message of patient empowerment, demonstrating how the Prosigna assay provides the right information for the right patients. By delivering trustworthy, local lab results within 72 hours, it enables physicians and women to make confident, informed decisions about therapy, ultimately supporting them to live their best lives.

What We Can Learn

Deconstruct the creative process separating design from repetitive asset creation for efficiency gains and speed.

25. ARC Product demonstration video

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Duration : 49 seconds

The "Web3 app UI update" for ARC dynamically showcases how superior design and functionality can transform decentralized interaction. This product demonstration video strategically employs rapid-fire UI walkthroughs, concise feature highlights, and a strong focus on user benefits, positioning ARC as a faster, easier, and more rewarding platform.

Why It Stands Out:

Elevating the Web3 Journey with a Refined UI: The video instantly showcases ARCs updated interface, guiding viewers through a dramatically enhanced dashboard with streamlined navigation and seamless light/dark mode integration. Smooth UI animations and responsive design across devices highlight a more intuitive and personalized user experience.

Smarter Interactions for Informed Decisions: ARCs intelligent functionality is evident with the demonstration of improved chat features, offering smarter conversations and real-time crypto portfolio suggestions. This integration of AI-powered insights empowers users with actionable data, simplifying complex decision-making within Web3.

* Unlocking New Value with Integrated Earning Tools: The much-anticipated "Earn with ARC" interface is clearly presented, allowing users to effortlessly track and manage their earnings. By visually demonstrating ease of monitoring accumulated rewards, the video reinforces ARC's commitment to making the Web3 experience efficient and genuinely lucrative.

What We Can Learn

Showing common drop-off statistics like 97% leaving before checkout grabs viewer attention immediately.

26. GoVisually Customer onboarding video

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Duration : 51 seconds

This Adobe Creative Cloud proofing plugin demonstration acts as an engaging "getting started" guide, adeptly illustrating how GoVisually transforms fragmented design feedback into a cohesive, accelerated workflow. It masterfully uses seamless in-app screen recordings to narrate the journey from initial design upload to final approval, directly addressing creative professionals' pain points and visually proving GoVisually's power to simplify iterations and enhance collaborative efficiency.

Why It Stands Out:

Seamless In-App Adobe Creative Cloud Integration: GoVisually integrates directly into Photoshop, Illustrator, and InDesign, showcasing effortless direct-from-application asset uploading and on-canvas commenting. This visual proof of native integration immediately positions GoVisually as an indispensable tool, streamlining the design process without ever leaving the creative environment.

Dynamic Version Control for Clear Revisions: The video brilliantly simplifies the complex iterative process by demonstrating robust version control. Through a clear commenting sequence, in-app revision, and a powerful side-by-side comparison, GoVisually provides high-fidelity visual proof of changes, ensuring every stakeholder sees and understands the evolution of the design with absolute clarity.

* Accelerating Design Workflow with Unified Feedback: By transforming a multi-step feedback process into digestible, sequential actions, the video highlights how GoVisually accelerates design approvals. Its intuitive information design, complemented by energetic pacing, effectively communicates how a single platform can unify feedback, significantly boosting efficiency and collaboration for creative teams.

What We Can Learn

Showcase subtle design elements like keyboard coating conveying attention to detail effectively.

27. HOTWIRE User adoption video

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Duration : 16 seconds

This technology agency brand anthem video brilliantly articulates Hotwire's strategic vision: empowering global technology to achieve profound, world-changing impact. Through a blend of dynamic neon motion graphics, visionary narration, and compelling visual metaphors, it meticulously demonstrates how Hotwire's expertise and digital storytelling prowess unlock and amplify the boundless potential of modern innovation, positioning them as an indispensable partner for brands.

Why It Stands Out:

Dynamic Neon Visuals: Unlocking Tech's Potential: Hotwire masterfully uses sleek neon glow animation and precise shape morphing to transform abstract elements into powerful concepts, such as a hand tapping a phone evolving into a global network. This kinetic typography visually elevates technology's inherent power and Hotwire's role in igniting its widespread influence.

Strategic Messaging: Guiding Global Impact: The videos narrative expertly progresses from showcasing individual technology to illustrating its global reach with a powerful world map metaphor. This strategic visual storytelling, reinforced by confident narration, clearly communicates Hotwires capacity for technology amplification and guides viewers towards understanding its vast, interconnected impact.

* Polished Presentation: Building Trust & Authority: The high production value, characterized by crisp rendering and seamless transitions, creates a sophisticated and credible brand experience. Hotwire's deliberate inclusion of its "Global Technology Agency of the Year" accolade further solidifies its expertise and market leadership, inspiring confidence in potential partners.

What We Can Learn

Use simple relatable animation to clearly show business problems resonating deeply.

28. Aosom Software walkthrough video

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Duration : 22 seconds

E-commerce product range showcase, Aosom's video masterfully communicates its extensive catalog and user-friendly shopping experience, proving it's a destination for "awesome shopping." Through dynamic UI animation and a clever visual narrative, it adeptly transitions from specific household needs to a broad array of solutions, driving customer engagement and brand awareness.

Why It Stands Out:

Dynamic Product Window Reveals: Aosom captures attention with engaging UI animations, where products appear within simulated browser windows. This visual storytelling technique effectively showcases individual items, like an "awesome office chair" or a "treadmill to keep fit," creating a highly digestible and interactive catalog experience that highlights variety.

Seamless Digital Shopping Flow: The video brilliantly illustrates the ease of the Aosom shopping journey, from browsing to checkout. Products are fluidly dropped into a virtual shopping cart, visually reinforcing the convenience and simplicity of online purchasing, making the entire process feel effortless and inviting for potential customers.

* Comprehensive Lifestyle Solutions: Aosom strategically addresses diverse customer needs by presenting a wide spectrum of home, office, and lifestyle products. From initial needs like a sofa to wider offerings, the video positions Aosom as a versatile, one-stop shop, delivering practical solutions for every aspect of family life.

What We Can Learn

Achieve comprehensive inventory visibility breaking down silos for a single source of truth.

29. ClickUp Feature walkthrough video

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Duration : 27 seconds

Navigating modern teamwork often feels fragmented, spread across countless tools. This feature walkthrough video for ClickUp cuts through that complexity, powerfully illustrating how integrated capabilitiesdocs, whiteboards, chatunite diverse team functions seamlessly within one platform. This approach immediately highlights efficiency and interconnectedness.

Seeing these tools flow together vividly proves the promise of consolidating work, giving teams a clear path to significant productivity boosts. It offers viewers an inspiring example of how effective video communication can demonstrate a platform's unique value proposition beyond just listing features.

What We Can Learn

Showcase performance boosts with concrete numbers like hardware improvements enabling smoother experiences.

30. METER Group Software walkthrough video

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Duration : 29 seconds

All-in-one weather station features are brilliantly showcased in this METER Group ATMOS 41 video, which redefines environmental monitoring through seamless sensor integration and robust, maintenance-free design. The animation strategically deconstructs technical complexity, transforming it into an easily digestible narrative of simplicity and enduring performance for rapid customer engagement.

Why It Stands Out:

Engineering for Ultimate Simplicity: The ATMOS 41's All-in-One Design The video employs seamless 3D animation to illustrate the METER Group ATMOS 41's core innovation: integrating 12 critical weather sensors into a single, compact device. By revealing the solid-state internals and absence of moving parts, it visually proves enhanced durability and a streamlined, maintenance-free design, building immediate confidence.

Visualizing Robust Performance for Harsh Climates Beyond mere features, the ATMOS 41 is strategically positioned as an unwavering solution for challenging environments. Through precise visuals and textual reinforcement, the video demonstrates its continuous deployment capability, explicitly addressing the need for reliable data acquisition in harsh conditions, transforming audience concerns into trust.

* Streamlined Communication for Rapid Understanding METER Group excels in information design, utilizing large, concise on-screen text perfectly synchronized with focused 3D animations. This method abstracts complex wiring and programming, presenting key benefits like plug-and-play functionality with exceptional clarity, ensuring busy professionals quickly grasp the ATMOS 41's value proposition.

What We Can Learn

Viewers retain 95 percent of the sustainable material message when watching this animation.

How should a getting started video differ from other product videos?

"Getting started" videos prioritize initial user onboarding, providing a focused introduction to a product or service.

What core elements must a getting started video contain?

Essential elements include initial setup instructions, core functionality demonstrations, and guidance on key first steps.

How can a getting started video effectively address new user pain points?

Address new user pain points by proactively anticipating common challenges and offering clear, concise solutions.

What's the ideal length for a getting started video to maintain engagement?

Ideal length ranges from 60 seconds for simple products to 3-5 minutes for more complex ones, balancing information and engagement. Pricing typically starts at $1000 and scales with complexity.

How do we tailor getting started video content to a specific audience?

Tailor content by considering the target audience's technical proficiency, prior experience, and preferred learning styles.

What common pitfalls should we avoid when creating these videos?

Avoid technical jargon, complex terminology, and assumptions of prior knowledge. Prioritize clarity and visual demonstrations.

How can we ensure our video immediately captures a new user's attention?

Capture attention immediately with a compelling visual hook, a concise statement of purpose, or a relatable user scenario.

How do we best structure a getting started video for clarity and impact?

Structure the video logically, progressing from initial setup to core functions and key actions, ensuring a smooth learning curve.

What visual storytelling techniques enhance getting started video effectiveness?

Enhance effectiveness with screen recordings, animations, clear on-screen text, and intuitive visual cues.

How do we showcase our product's unique value in a getting started video?

Showcase the product's unique value proposition by demonstrating how it solves specific user problems or simplifies tasks.

What specific calls to action work best in getting started videos?

Guide users with clear calls to action, encouraging further exploration, community engagement, or contacting support.

How can we leverage storytelling to make our getting started video more compelling?

Frame instructions within a user's journey or a problem-solution narrative to make the video more relatable and memorable.

How can we incorporate user testimonials into our getting started video?

Incorporate authentic user testimonials to build trust and demonstrate the product's real-world value and impact.

What role does music and sound design play in a successful getting started video?

Music and sound design create a positive and engaging atmosphere, enhancing the overall viewing experience and emotional connection.

How can we repurpose existing onboarding materials for our getting started video?

Repurpose existing onboarding materials like user manuals or FAQs to streamline scriptwriting and visual development. Typical turnaround time is 3-8 weeks.


Decoding User Behavior Through Video Analytics


Organizations increasingly leverage video for onboarding recognizing its effectiveness streamlining training processes and boosting new user retention particularly vital for remote teams. This approach creates flexible engaging learning paths. While simply tracking play counts offers some insight analyzing user behavior transforms how teams approach crafting a Getting Started Video. Moving beyond basic viewership they uncover deep insights into how new users truly navigate their first product interactions. This deeper understanding fuels continuous improvement cycles ensuring videos resonate effectively.

Decoding user behavior requires looking past vanity metrics. Teams track specific user journeys monitoring clicks navigation paths and time spent on individual steps within the video interface or accompanying product use. Identifying where users experience drop off points precisely pinpoints confusion areas within the content or product flow. Analyzing engagement patterns reveals which sections viewers rewatch for clarity or consistently skip suggesting areas for refinement. Connecting video interaction data with actual user outcomes like successful task completion or feature adoption provides crucial performance context. Integrating video data with learning management systems or HRIS enhances insights across their technology stack. Supplementing quantitative data with qualitative feedback from surveys or interviews adds rich understanding to the numbers.

This data driven approach fuels iterative refinement processes. Teams continuously adapt video content structure and focus based on emerging user insights ensuring ongoing relevance and impact. Advanced strategies explore artificial intelligence for personalized video delivery dynamically adjusting content based on individual user roles or prior knowledge needs. AI powered analytics track performance of these customized experiences providing granular feedback. Real time AI assistance can even trigger helpful videos or tooltips if the system detects user hesitation on a specific feature providing support exactly when needed saving support team time.

  • Pinpoint exact moments users disengage or seem confused by analyzing drop off points.

  • Combine quantitative behavior tracking with qualitative user feedback for a complete picture.

  • Measure tangible impacts like reduced support inquiries or saved team member time.

  • Explore artificial intelligence capabilities for personalized video experiences and dynamic user support.


  • Ultimately decoding user behavior through video analytics empowers teams creating more effective supportive onboarding experiences. Continuous refinement based on concrete data ensures videos meet evolving user needs leading greater user confidence and product mastery.


    Why Advids for Getting Started Video?


    At Advids, we create compelling Getting Started Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Our commitment to excellence is reflected in over 109 five-star Google reviews.

    Why Choose Advids for Your Getting Started Video?

    Experience & Expertise: 12+ years of proven success and trusted by industry leaders.
    Client-Focused Approach: Collaborative process and strategic communication ensure your vision is realized.
    Customized Solutions: Tailored Getting Started Videos that reflect your brand and target audience.
    Proven Results: Over 230 successful Getting Started Video projects delivered.


    What We Offer:

    Creative Storytelling: Captivating narratives that engage viewers and drive action.
    Cutting-Edge Technology: Industry-leading software and techniques for visually stunning videos.
    Collaborative Partnership: Close collaboration from concept to completion.
    Client Satisfaction: Guaranteed excellence, reflected in our numerous five-star reviews.


    Ready to unlock the potential of Getting Started Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Getting Started Video?


    A getting started video is a concise and engaging video designed to welcome new users to a product, service, or platform. It acts as a friendly guide, helping users navigate the initial learning curve, understand key features, and feel confident using the product effectively. For example, a software company might create a getting started video that walks users through the initial setup process, demonstrates basic functionalities, and highlights key features.

    Getting started videos are particularly useful for products or services that have a learning curve or require users to understand specific features or workflows. They can also be used to introduce new features or updates to existing users.


    What do top Getting Started Videos have in common?


    Mastering "getting started" videos requires focusing on user needs and showcasing product value clearly and concisely.

    Clear Objectives - Define specific, measurable goals for user learning. Prioritize key takeaways.

    • User-Centric Approach - Empathize with user struggles; showcase relatable scenarios. Address their needs directly.
    • Compelling Visuals - Use high-quality screen recordings with clear annotations. Optimize for clarity and impact.
    • Guided User Journey - Use visual cues and on-screen text to guide users. Maintain a smooth, logical flow.
    • Feature Spotlights - Focus on the "why" behind each feature. Show its value proposition clearly.
    • Pain Point Solutions - Present solutions as direct responses to user problems. Highlight problem-solving efficacy.
    • Engaging Narrative - Create a concise, relatable story arc. Connect emotionally with the audience.
    • Demonstrable Results - Quantify results whenever possible. Use data to support claims.
    • Motivational Call to Action - Provide clear, concise instructions for next steps. Make it easy to get started.
    • Real-World Application - Use realistic examples that resonate with the target audience. Show practical value.


    What makes Getting Started Video effective?


    A truly effective getting started video prioritizes user experience above all else. It begins with data-driven insights derived from user research, pinpointing key pain points and desired outcomes. This information informs a concise narrative that directly addresses user needs and quickly demonstrates value by visually demonstrating problem-solving.

    Within the first 60 seconds, the video should present clear, concise steps to achieve the primary user goal. Emphasize one key takeaway per video to avoid overwhelming the viewer. Prioritize visual clarity over complex animations, guiding the viewers eye with visual cues like arrows and highlights. Purposeful visual feedback reinforces positive actions and provides clear indicators of progress.

    The video directly addresses the top user frustrations with clear solutions, building user confidence. It prioritizes the most frequently used features, ensuring impactful actions are showcased first. A consistent visual style and branding reinforces brand recognition throughout.

    Finally, iterative testing and refinement based on user data ensures continuous improvement and maximum impact. A clear call to action seamlessly guides users to the next step, solidifying the videos effectiveness.


    How long should your Getting Started Video be?


    Optimize "Getting Started" video length for maximum impact by aligning video type, content, and viewer engagement.

    Pre-production Considerations for Determining Video Length:

    • What's the video's core message?
    • Who is the intended user?
    • How many steps need showing?
    • What's the product's complexity?
    • Where will the video be shown?
    • What style best suits the product?
    • What's the desired user action?

    Getting started video length guide

    Getting Started TypesVideo LengthUse CaseFunnel
    Explainer Video45-60 secondsConcisely explains core value proposition, using engaging visuals like animation or kinetic typographyAwareness
    Tutorial Video1-2 minutesGuides users through key features, step-by-step, potentially using screen recording with voiceoverEngagement
    Onboarding Video30-45 secondsWelcomes new users, highlights key benefits, and encourages exploration, minimalist style works well hereActivation
    Quick Start Guide/First Steps Guide15-30 secondsShows the absolute basics, fast-paced montage style, focusing on immediate value and quick winsActivation
    Product Walkthrough1-2 minutesDemonstrates core functionality, live-action or screen recording, highlighting key features and benefitsConsideration/Conversion


    How to create Getting Started Videos?


    Mastering the art of "getting started" videos requires a strategic approach. Crafting compelling user interface demo videos hinges on understanding your audience and prioritizing clear, concise communication.

    * Audience Definition - Deeply understanding user needs shapes the video's content and tone, ensuring relevance and engagement.

    • Feature Selection - Focusing on core features creates a clear, concise video that avoids overwhelming new users.
    • Scriptwriting - A well-written script ensures a smooth, logical flow, maximizing comprehension and user confidence.
    • Storyboarding - Visual planning ensures a cohesive video, facilitating efficient production and a polished final product.
    • Resource Gathering - High-quality resources ensure a professional, polished video that reflects positively on the product.
    • Video Recording - Professional recording techniques create a clear, engaging video that enhances user understanding.
    • Video Editing - Smart editing keeps the video concise and engaging, maximizing user retention and comprehension.
    • Platform Optimization - Adapting to different platforms ensures broad reach and optimal viewing experience for all users.
    • Video Promotion - Strategic promotion increases video visibility, driving user adoption and product awareness.
    • Feedback Gathering - Iterative feedback incorporation continuously improves the video, ensuring ongoing relevance and effectiveness.


    Creating Accessible Onboarding Videos for Diverse Audiences


    Let's talk about making our onboarding videos truly welcoming for everyone. Accessibility isn't just a checkbox; it's about creating an inclusive experience that empowers every user to understand and engage with our product. Imagine a new user excitedly watching your onboarding video, but they're in a noisy cafe. Captions ensure they don't miss a word, demonstrating how small details make a big difference.

    Accessibility features like keyboard navigation and adjustable playback speed in onboarding video examples empower users to learn at their own pace and in their preferred way. In website tutorial video examples, clear audio descriptions guide visually impaired users through each step, while captions in introductory video examples make them accessible to a wider audience. When creating product demo video examples, remember that features like color contrast and font size enhance readability for everyone, especially those with low vision.

    • Visual Clarity: Choose clear, readable fonts at an appropriate size and maintain sufficient color contrast between text and background.
    • Audio Enhancement: Provide captions and subtitles for deaf and hard-of-hearing viewers, and incorporate audio descriptions for visually impaired users.
    • Interactive Elements: Ensure all interactive elements are accessible via keyboard navigation and consider including sign language interpretation.
    • User-Focused Design: Offer adjustable playback speed, avoid flashing content, and make transcripts readily available.

    By prioritizing accessibility, we not only expand our reach but also demonstrate our commitment to creating a positive and inclusive experience for all users. This builds trust and fosters a stronger connection with our audience.


    The Importance of a Strong Call to Action in Onboarding Videos


    A strong call to action is the bridge between engaging content and tangible results. We've explored various video types, from concise explainers to in-depth tutorials, but without a compelling CTA, our efforts might not translate into user action. Think of it this way: we're offering a valuable product, but we also need to show users the doorway to experience that value.

    A well-crafted CTA transforms passive viewers into active users. It's the final nudge that encourages them to explore further, sign up, or make a purchase. For SaaS products, onboarding videos are crucial. Effective saas onboarding video examples often feature CTAs that lead directly to a free trial or product demo. Even short explainer video examples benefit from a clear CTA, guiding viewers to learn more or explore specific features.

    • Guide users: Tell them exactly what to do next, whether it's starting a free trial, downloading a resource, or contacting sales. Quick Start Video Examples often use CTAs that encourage immediate action, like "Try it now" or "Get started free."
    • Offer incentives: A small reward, like a discount or exclusive content, can significantly boost conversion rates.
    • Use action-oriented language: Employ strong verbs like "Get Started," "Join Now," or "Discover More" to inspire action.
    • Maintain brand consistency: Ensure your CTA aligns with your overall brand voice and messaging. Product overview video Examples can use CTAs to drive deeper engagement, such as downloading a resource or contacting sales.

    By focusing on these key elements, we can create CTAs that resonate with our audience and drive meaningful engagement. A strong CTA isn't just a button; it's the final step in guiding users towards a successful product experience.


    Measuring the Effectiveness of Your Getting Started Video


    Let's explore how to measure the success of our getting started videos. Evaluating performance helps us refine our approach and ensure we're meeting user needs. Imagine a user abandoning your First Steps Video Examples halfway through. A low completion rate signals a potential disconnect in your content. Or, consider animated explainer video examples with high play rates but low engagement – perhaps the visuals are captivating, but the message isn't resonating.

    By understanding these metrics, we can identify areas for improvement and create videos that truly empower our users.

    • Completion Rate and Play Rate: These metrics reveal how engaging and discoverable our content is. For app tutorial video examples, a high completion rate suggests viewers find the video valuable from start to finish.
    • Engagement and CTR: Beyond views, how long are users watching and clicking? Strong audience retention and CTR signify compelling content and effective calls to action. feature demo video Examples should drive feature adoption, so monitor Feature Usage to see if the video translates into action.
    • Conversion Rate and Support Tickets: Ultimately, does the video lead to desired outcomes, like sign-ups or reduced support inquiries? A decrease in support requests related to onboarding suggests the video effectively addresses user questions.
    • User Feedback and A/B Testing: Direct feedback and A/B testing provide valuable insights into user experience and help us identify what resonates best with our audience.

    By consistently monitoring these metrics, we can refine our getting started videos and ensure they effectively guide users, ultimately leading to a more satisfying product experience.


    Optimizing Your Video for Different Platforms and Devices


    Creating effective getting started videos means ensuring they're easily accessible, regardless of where your audience watches. Think about it – a beautifully crafted tutorial is useless if it won't load on a mobile device or if the audio is muffled on a tablet. Platform optimization isn't an afterthought; it's integral to maximizing your video's reach and impact.

    We need to go beyond just creating great content; we need to tailor that content to fit the specific requirements of each platform. This means considering everything from video dimensions and file formats to captions and interactive elements. Remember, a one-size-fits-all approach simply won't cut it in today's diverse media landscape.

    • Mobile Optimization: Prioritize mobile users by designing vertical videos, especially for Tutorial Video Examples. This ensures a native viewing experience on smartphones and tablets.

    • YouTube Optimization: For marketing video examples on YouTube, leverage landscape orientation and higher resolutions to maximize visual impact.

    • Website Optimization: When embedding software explainer video examples on your website, responsive design is key. Ensure your videos adapt seamlessly to different screen sizes.

    • Social Media Optimization: Welcome Video Examples on social media often benefit from shorter lengths and autoplay functionality to grab attention quickly.

    Optimizing for different platforms and devices isn't just a technical checklist; it's about creating a seamless and enjoyable viewing experience for every user. By tailoring our approach to each platform, we ensure our getting started videos reach their full potential, effectively guiding users and showcasing the value of our product.

    Author & Editor Bio

    Author Jai Ghosh

    A video producer with a passion for creating compelling video narratives, Jai Ghosh brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.