30 Engaging Guided Tutorial Video Examples To Drive User Adoption

Picture this a killer product launch but crickets chirping on the user adoption front. Sounds familiar, right? We've all been down that road, haven't we? It's like the old saying, you can lead a horse to water… But what if we could make them *thirsty*? Guided tutorial videos are the secret sauce, not those boring old manuals, but dynamic, engaging walkthroughs users actually *want*. Are we tapping into this power? The following stats might surprise you.

• 36% of video marketers sweat over cost and budget for video creation.
• 66% of businesses are planning to use AI for their 2024 video projects.
• 23% of video marketers use video performance data to guide their creative choices.

These numbers reveal a clear opportunity: By strategically leveraging AI and data-driven insights, we can create cost-effective guided tutorial videos that resonate with our target audience. Let's dive in and explore 30 Impactful Guided Tutorial Video examples to unlock actionable strategies for boosting user engagement and maximizing your video ROI.

1. Sun Life Animated Guided Tutorial Video - Explain benefits visually

Sun Life is a company that helps people with their financial security. This video is designed to help people understand permanent life insurance.

Video Design - This Guided Tutorial Video uses simple graphics to explain the concept of permanent life insurance. The video uses bright yellow backgrounds and simple white and green text to make the content easy to understand.

The use of bright colors and simple graphics makes the video engaging, while the straightforward explanation helps viewers understand the concept of permanent life insurance. The video's tone is professional but friendly, making it accessible to a wide range of viewers. It does not make promises about getting rich from insurance, but instead focuses on the peace of mind that permanent life insurance can provide.

2. Codility Guided Tutorial Video - Showcase platform effectively

Codiility's Guided Tutorial Video encapsulates the power of CodeChallenge for remote tech hiring. The visuals effectively convey the platform's benefits for both recruiters and candidates. The video's focus on user-friendly design, coupled with engaging mockups, emphasizes the seamless integration into existing recruitment workflows.

From initial engagement to final evaluation, CodeChallenge's dashboard enables swift and informed decisions, easily identifying top-tier developers. Codiility’s vision for simplified global tech recruitment shines through this effective demonstration.

3. Bandwidth

If you need a brand video that encapsulates a powerful message, BDO's latest offering is compelling. This video series speaks to the innate human desire for growth and transformation. The opening sequence draws viewers in with evocative imagery, followed by scenes depicting innovation and progress in various fields.

The Guided Tutorial Video skillfully blends live-action footage with dynamic transitions, creating a visually stunning experience. BDO subtly reinforces its brand identity throughout, culminating in a bold statement about achieving the unthinkable together. The message inspires and motivates, leaving a lasting impression of a company driven by possibility.

4. FedEx Simple Guided Tutorial Video

Newbies to shipping? FedEx simplifies the process with this engaging Guided Tutorial Video, designed to eliminate any confusion. Clear 2D animation depicts the steps, from selecting the right packaging materials (FedEx boxes included!) to navigating the online label creation process.

FedEx knows low-tech intimidation is real. They counter it by demonstrating a user-friendly mobile app and website interface. The sleek aesthetics, accented by the signature purple and orange, and upbeat music create a stress-free learning experience.

5. Atlassian 2D Guided Tutorial Video

Atlassian Confluence Cloud is a collaboration tool designed to help teams work together effectively. This video is designed to introduce Confluence Cloud to users familiar with Confluence Data Center or Server.

Video Design - The video showcases a user friendly Guided Tutorial Video that walks you through the key features and benefits of Confluence Cloud. The video utilizes a clean, minimalist style, using a blue and white color scheme with bright accents. The graphics are simple, yet visually appealing, with an emphasis on clear icons and easy-to-read text.

The use of simple graphics and bright colors makes the Confluence Cloud interface easier to understand. The video uses engaging and helpful visuals that make learning the features and benefits of Confluence Cloud easier, and the clear and concise presentation of information enhances the clarity of the video, while keeping the tone approachable and friendly.

6. Blatchford Minimal Guided Tutorial Video - Explain functionality visually

This video showcases how prosthetic products with integrated elevated vacuum function and how perforated liners can enhance user experience. It delves into the mechanics of vacuum generation within the socket and how the act of walking actively contributes to this process. Additionally, it highlights the significance of a Silcare Breathe Liner in augmenting the vacuum's strength and overall effectiveness.

The video employs a 3D animation style that effectively demonstrates the intricate workings of the prosthetic leg and vacuum system. The use of vibrant colors and clear visuals aids in comprehending the complex mechanisms at play. The animation seamlessly transitions between different views, providing a comprehensive understanding of the product's functionality. Furthermore, the incorporation of text overlays and voice-over narration ensures viewers grasp the key concepts and benefits of the technology.

This demonstration serves as an excellent example of a 'Guided Tutorial Video' or 'Demo Tutorial Video', effectively guiding viewers through the intricacies of the product. By combining informative visuals with concise explanations, it effectively educates viewers about the innovative features and advantages of Blatchford's prosthetic solutions. The video's clarity and engaging presentation make it an invaluable tool for both amputees and healthcare professionals seeking to understand the intricacies of elevated vacuum technology and its impact on prosthetic users.

7. Accenture

Accenture is a global professional services company that provides consulting, technology, and outsourcing services to businesses. This video is designed to explain predictive analytics in a simple and engaging way.

Video Design - The video is a Guided Tutorial Video that uses animated graphics to depict the concept of predictive analytics. The video uses bright colors and a simple design to make the topic easier to understand. The visual design features a clear, concise workflow with bright colors that highlight the sequence of events as a graphic explanation, so the viewers can easily follow the steps in the process of predictive analytics.

The use of a kitchen scenario is a relatable example of predictive analytics. This example helps viewers understand the practical applications of the technology. The video's lighthearted tone makes it more enjoyable to watch. The use of animated graphics and a simple design helps to communicate the objective of the video by making the complex topic of predictive analytics easier to grasp. The animation style and overall tone make the video engaging and accessible to a wide audience.

8. Elaad

Elaad is a company that offers solutions for charging electric vehicles. This video is designed to explain the concept of three-phase charging and its benefits.

Video Design - The video adopts a clean, modern style, using minimalist graphics and bold colors that emphasize the key information. The use of simple animations and a friendly narrator makes it an effective Guided Tutorial Video.

This video successfully explains the concept of three-phase charging using simple analogies and graphics. The visual style of the video drives the video goal by using minimal, clean design and bright colors, that make the content easy to understand, which in turn clearly conveys the benefits of three-phase charging. The video's tone is engaging, and the animations are visually appealing, making the video engaging. The overall impact of the design style of this video is to make complex information easy to understand and appealing to the viewer.

9. Planning in a Box

Planning in a Box is a collaborative planning solution that helps businesses to manage their supply chains. The video is designed to introduce viewers to the product, its benefits, and how it can help solve challenges in a complex business environment.

Video Design - The video uses animated graphics to illustrate the concept of a supply chain, using colors to distinguish different parts of the system. The video also uses icons and symbols to represent various aspects of the process. The graphic style is clean, simple, and easy to understand. These elements contribute to the overall success of the Guided Tutorial Video.

The visual design of the video effectively communicates the objective of the video. The video is designed to be informative and engaging, using a combination of animation and visuals to highlight the complexities of a modern supply chain. This approach helps to explain the need for a solution like Planning in a Box, and how the product can be a valuable tool for businesses. The overall tone of the video is optimistic, highlighting the potential benefits of the product for its audience.

10. ABBYY

ABBYY is a company that focuses on identification verification solutions. This video is designed to communicate the importance of a streamlined ID verification process, especially in the face of increasing digital fraud.

Video Design - The video uses a modern and minimalist design aesthetic, bright and vibrant colors, abstract geometric shapes, and motion graphics to visually explain the identity verification process and the benefits of using the solution. This clean and modern aesthetic portrays the company as sophisticated and reliable.

The video's fast-paced animation and high-energy music create a sense of urgency, emphasizing the importance of a secure ID verification system. The narrative suggests that the solution can help businesses prevent fraud and streamline their operations. This Guided Tutorial Video for Customer Onboarding is a great example of how to use video to communicate complex information in a clear and engaging way.

11. Klear

Klear's video is designed to showcase the capabilities of its IN-SYNCH module for Sage 100 ERP. The video promotes the integration of Sage 100 with multiple shopping carts, aiming to simplify business processes and enhance productivity.

Guided Tutorial Video - The video is a clean and professional visual design that emphasizes the product's functionalities and benefits. Bold, modern fonts, clean graphics, and animated icons enhance the video's visual appeal, making it a visually engaging tutorial. The video's animation seamlessly explains the integration process and demonstrates the benefits of using IN-SYNCH.

The video's design style effectively communicates the benefits of IN-SYNCH to its target audience of businesses using Sage 100 ERP. The animation style gives a modern, engaging tone to the video, making the product seem advanced and robust, while maintaining a friendly and approachable feel. The video's narrative highlights the importance of simplifying business processes through seamless integration, which aligns with the goals of Klear's product and target audience. The video concludes with a clear call to action, inviting viewers to contact Klear for further information.

12. AARP

AARP is a nonprofit organization dedicated to helping people ages fifty and older. This video is designed to educate viewers on how to replace their Social Security card.

Video Design - The video uses simple animated graphics to illustrate the steps involved in replacing a Social Security card. The visuals are bright and colorful, and the animation is smooth. The graphics and text are clear, easy to read, and well-organized, making it a good Guided Tutorial Video for Onboarding.

The video's visual style effectively communicates its objective of making the process of replacing a Social Security card easy and straightforward. The friendly graphics and clear explanations help viewers feel comfortable with the process and encourage them to take action. The overall tone of the video is positive and reassuring, promoting trust in AARP's services.

13. Amazon

Amazon's video is designed to showcase their Space-D Distractor, Compressor, and Retractor System, focusing on its features and benefits. The video utilizes a simple, yet effective animation style.

Video Design - The video features a Guided Tutorial Video that uses 3D modeling to highlight the product's features. The animation is clear and concise, with a focus on demonstrating the functionality of the system. The video's design uses a blue and white color palette, which creates a clean and professional look. The product is depicted in a 3D animation, demonstrating its various parts and features.

The video's design effectively communicates the objective of showcasing the product's features and benefits. The clear and concise animation style makes it easy for viewers to understand the product's functions. The video's tone is informative and professional, which is appropriate for the target audience of medical professionals. The visual elements highlight the product's features and benefits, making the video both informative and engaging.

14. Capgemini

This video is designed to explain the benefits of cloud automation. It focuses on simplifying the process of cloud-native application migration.

Video Design - This video features a colorful and modern design style. It utilizes bright colors, simple graphics, and a bold font to illustrate the concept of cloud automation. Animated icons and animated lines help viewers visualize the process of automating cloud deployment.

This video combines creative visual design and informative content to clearly explain the benefits of cloud automation. It uses animated icons and lines to represent the complex technology of cloud automation, making the complex topic easy to understand. The overall tone of the video is energetic and engaging, demonstrating the value of cloud automation for businesses seeking to simplify their cloud migration processes.

15. Cegid

Cegid provides support to its retail customers to help them get the most out of their software. This video is designed to promote the software and the support they offer their customers.

Video Design - The video uses a bright, clean visual style with bold colors and simple animated graphics. The animations are simple and smooth, creating a visually appealing and engaging presentation. The overall look is consistent with Guided Tutorial Video for User Adoption style. The video's minimal use of text and focus on visual elements creates a quick and easy-to-digest message that captures the viewer's attention and makes the video memorable.

The video's visual style effectively communicates the objective of the video to help retail customers learn more about the software. This is achieved through the use of simple, modern animations that are both appealing and informative. The video's tone is positive and optimistic, reflecting Cegid's commitment to helping retail customers succeed.

16. OpenText

This video is designed to highlight the features and benefits of the AI chatbot. It uses a clean, minimalist style, combining graphic design elements and still images. White text on a blue background, simple geometric shapes, create a clean, modern look. The video uses visuals to show how users can interact with the chatbot and the results that can be achieved.

Video Design - The video uses a clear, concise style, with a Guided Tutorial Video for Software concept to present the information. It uses visuals to show how users can interact with the chatbot and the results that can be achieved.

The video has a positive, optimistic tone, emphasizing the user experience. It highlights how the product can solve common problems that users experience. The visual design and narrative of the video are designed to drive the viewer to learn more about the AI chatbot.

17. Milliken

Milliken entrance flooring is designed to improve health, safety, and cleanliness of interior spaces. This video explains the benefits of using OBEX entrance flooring.

Video Design - The video is a great example of Guided Tutorial Video for Technology. It uses simple, yet effective graphics to highlight the key features of the entrance flooring. Animated text and icons help to break up the video, making it visually engaging, while the straightforward narration helps to explain the benefits. The video uses simple yet bold visual language to emphasize the benefits of the entrance flooring. It showcases the product with an animation that focuses on the features of the entrance flooring.

The visual style of the video clearly communicates the objective, which is to highlight the benefits of using OBEX entrance flooring. The video uses a clean, professional look, while the animation of the product helps to visually demonstrate the benefits. The video uses a calm and reassuring tone that makes it a professional and well-made video. The visual design of the video drives the video's goal to promote the product. The tone of the video is positive and upbeat, which helps to create a positive impression of the product. The video clearly explains the benefits of using OBEX entrance flooring while also promoting the brand's focus on safety, cleanliness, and health. The overall style and message of the video are cohesive, making it a successful marketing video for the brand.

18. Diligent

Diligent is a platform focused on helping organizations meet their ESG goals and have a positive impact on the world. This video is designed to demonstrate how the platform can help companies achieve these goals.

Video Design - The video uses a simple and clean design, featuring a series of animated graphics, such as a red leaf surrounded by a circle and a target. This makes it a good Guided Tutorial Video Example. The use of these graphics, along with a clear and concise voiceover, effectively communicates the platform's features and benefits.

The video's visual style effectively conveys the concept of sustainability and positive impact. The use of red, a color often associated with passion and energy, is meant to evoke a sense of urgency and action. The animation style further emphasizes the importance of taking action and achieving ESG goals. This approach creates a professional and engaging video that effectively delivers the message.

19. Medtronic

Medtronic provides solutions for people living with diabetes. This video is designed to teach users how to upgrade their insulin pump through a software update.

Video Design - The video uses simple, minimalist graphics with a clean, modern design aesthetic. The visuals are clear and engaging, using animations that walk viewers through each step. The focus is on making the upgrade process simple and easy to understand, with a clear and concise tone that is both informative and reassuring.

This Guided Tutorial Video for User Adoption is designed to be engaging and informative for people who might be unfamiliar with the software upgrade process. The video's straightforward approach ensures that the message is conveyed effectively to the target audience.

20. Softjourn

This video is designed to explain the benefits and challenges of using cryptocurrencies for everyday purchases. It showcases the company's expertise in creating solutions for this increasingly popular market.

Video Design - The video style is clean, modern, and simple. It uses bright colors and flat line art to create an engaging and accessible Guided Tutorial Video for User Adoption. The video features a mix of static and animated visuals, like animated line graphs and animated crypto symbols to highlight the points being made.

The video uses a combination of clear visuals and concise narration to effectively communicate the complexities of cryptocurrency transactions to a broad audience. The video has an upbeat and informative tone that is reassuring and encourages further engagement with the company's solutions. The visuals guide the viewer through the narrative and help them understand the importance of providing a smooth user experience in the world of crypto.

21. Cytiva

Cytiva provides equipment for pharmaceutical, biotech, and life science industries. This video is designed to introduce a new tool for managing equipment called My Equipment.

Guided Tutorial Video for User Adoption - This video uses simple, clean animations and icons to showcase the features of My Equipment. The visual style is modern and minimalist, with a consistent color palette of blue and green. The simple line art style of the animation makes the video both engaging and easily understood.

The video effectively communicates the value proposition of My Equipment by highlighting how it helps to streamline service, warranty, and contract management. The use of animations and icons to highlight key features makes the video engaging for the target audience of lab and research professionals. The video's tone is informative and professional, demonstrating the value of the product and encouraging users to register for a free account.

22. Aircove

Aircove is a VPN router designed to provide secure and easy Wi-Fi protection for your home. The video is designed to showcase the simplicity of setup and its user-friendly interface.

Video Design - The video employs a clean and minimalistic aesthetic, characterized by flat graphic illustrations. It presents a Guided Tutorial Video for User Adoption format, showcasing the product's features step-by-step. The video highlights the ease of use, featuring an intuitive graphic interface, animated instructions, and clear visuals that explain the QR code scanning process for connecting devices to the network.

The video utilizes a soft and reassuring tone, emphasizing the ease of setup and the effortless protection it provides. The video's visual design seamlessly connects with its narrative, making the complex concept of VPN security accessible and understandable. The simple graphics, combined with the clear explanations, demonstrate the ease of setup and usage, effectively communicating the benefits to the viewer.

23. Thermo Fisher

Thermo Fisher provides scientific research and technology solutions, including single-use fermentors. This video introduces the HyPerforma Single-Use Fermentor and shows how it can be used in microbial fermentation.

Video Design - The video features a simple, yet informative design. The animation focuses on the product, and a visual representation of its functionality. It is highly effective as Guided Tutorial Video for User Adoption. Clean white backgrounds and clear text help draw the viewer's attention to the product and highlight its features.

The video design successfully communicates the objective of showcasing the key features and benefits of the single-use fermentor and its capabilities in microbial fermentation. The clean aesthetic, clear animation, and concise narrative contribute to a professional and informative tone that effectively engages the viewer. It is a clear, concise video that shows how the product can benefit users, and makes the product easy to understand.

24. Deloitte

Deloitte is a global consulting firm. This video is designed to promote their restructuring services, explaining how this service helps businesses gain a competitive advantage.

Video Design - The video is a simple screencast guided tutorial video, featuring cartoon graphics. A character appears on a white background, pointing to a diagram of a network. The visual design is modern, with clear and easy-to-read screen captures of the mobile app. The color scheme is composed of bright blues, purples, and greens, creating a dynamic and modern style.

This video is a Guided Tutorial Video for User Adoption, using clear and concise visuals, with a simplified and easy-to-understand aesthetic. This makes the video engaging and easy to follow, as the screen captures of the app are clear, with minimal clutter, and effectively demonstrate how the service functions. The video uses animation to highlight key elements, further explaining the service. The overall tone is confident and professional, reinforcing the professionalism of Deloitte.

25. GEICO

GEICO is a company that provides car insurance. This video is designed to explain the benefits of comprehensive coverage.

Video Design - The video uses a colorful, cartoon style to communicate the information. It features animated cars that are personified, and the visual design uses a combination of simple shapes and bold colors, making it a good Guided Tutorial Video for User Adoption.

The visual style helps to simplify the topic of comprehensive coverage, making it engaging for a wide audience. The animated style also helps to make the video light-hearted and fun, reflecting the company's playful brand personality. The use of bright colors and humorous illustrations helps to convey the idea that unexpected events can happen to anyone, and GEICO can help to protect people from financial loss.

26. 360Learning

360Learning is a learning and development platform that helps businesses engage their learners. This video is designed to showcase how 360Learning can improve compliance training, addressing a common challenge faced by L&D managers.

Video Design - The video features a clean and modern aesthetic, utilizing a minimalist color palette of black, white, and green. The visual design effectively conveys the importance of compliance training and the potential risks associated with non-compliance. Animated graphics, including hand gestures, icons, and text elements, enhance engagement and clarity. The animation style is simplistic and playful, drawing viewers in with a lighthearted tone. This video serves as a great Guided Tutorial Video for User Adoption, as it clearly explains the problem, the potential consequences, and ultimately, how 360Learning can address the issue.

The video effectively communicates its objective through the strategic use of visual design elements. Bright green, yellow, and red colors, along with bold text and icons, clearly highlight the potential consequences of non-compliance. Animated graphics create a sense of urgency, while the overall tone of the video is both informative and engaging. The video also utilizes humor, such as the game of cat and mouse analogy, to make the subject matter relatable and less daunting.

27. Orange

Orange is a security firm that provides services for a complex and evolving digital landscape. This video is designed to illustrate how Orange can help clients secure their network and data.

Video Design - The video utilizes a minimalist design style with clean lines and a modern aesthetic. It features 3D isometric illustrations with a vibrant color palette, animated icons, bold text, and a Guided Tutorial Video for User Adoption to help viewers grasp complex technical concepts.

The use of simple visuals and engaging animations effectively conveys the need for robust security in today's digital world. The video tone is professional yet approachable, emphasizing the expertise Orange brings to the table. The video also emphasizes the benefits of Orange's services, helping viewers understand how they can better protect their organization from cyber threats.

28. Logix

This video is designed to encourage viewers to switch their checking account, simplifying the process. The video's visual style successfully communicates the objective, creating a reassuring and approachable tone. This tone is further enhanced by the use of warm and friendly voiceover.

Video Design - The video features a clean and simple design style, with a light blue background and white icons representing online banking services, highlighting the digital focus and ease of use. The video efficiently guides viewers through the process of switching their checking account, emphasizing the simplicity and benefits of using the service.

This is a clear example of Guided Tutorial Video for User Adoption, providing a step-by-step visual guide for viewers to follow. The use of simple graphics, coupled with the clear and concise voiceover, makes the video easy to understand and follow.

29. Coinbase

Coinbase Earn is an educational platform where you can learn about cryptocurrencies. This particular video is designed to explain Kyber, a protocol that simplifies and streamlines Ethereum token exchanges.

Video Design - The video uses 3D graphics and animations to present information in a modern and engaging way. Abstract shapes and colorful design elements create a departure from the more traditional corporate style of many instructional videos, making this a good Guided Tutorial Video for User Adoption for the target audience.

The visual style of the video helps to drive the goal of the video, which is to encourage viewers to learn more about Kyber through Coinbase Earn and ultimately earn KNC. Abstract shapes and animations create a sense of energy and excitement, which helps to keep viewers engaged and interested in learning. The use of the animated gears, for instance, directly relates to the subject of the video, restructuring and efficiency. The overall tone is informative, positive, and inviting.

30. OWN.CANCER

OWN.CANCER is a company that helps patients fight cancer by harnessing their own immune system. The video is designed to introduce the company and explain how immunotherapy works.

Video Design - The video uses a simple animation style with clean lines and bright colors, making it easy to understand and visually appealing. It utilizes a Guided Tutorial Video for User Adoption style with concise explanations and graphics that visually represent complex concepts, including the movement of cells and the immune system's function. The use of graphics is particularly helpful in conveying the process of immunotherapy and how the immune system works to combat cancer.

The video's minimalist design and clear explanations effectively communicate the complex nature of immunotherapy in an engaging and accessible way. The use of simple graphics and animations helps to make the process more understandable, while the bright and cheerful color scheme reinforces the message of hope and possibility. The overall tone of the video is upbeat and optimistic, creating a sense of hope and possibility for patients. The video's focus on the power of the immune system to fight cancer is encouraging and empowering, resonating with the company's mission to help patients overcome cancer.

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How to plan and optimize Guided Tutorial Videos?

Emotional Resonance: "The heart has its reasons which reason knows nothing of." - Blaise Pascal. Advids leverages this principle. For a non-profit client, we created a guided tutorial video highlighting the emotional impact of their work, connecting with viewers on a deeper level. This led to a 30% increase in donations and a significant boost in volunteer applications.

Actionable: Connect with your audience by tapping into their emotions and values.

Brand Building Through Experience: "We're not in the coffee business serving people, we're in the people business serving coffee." - Howard Schultz. Advids applies this customer-centric approach. For a retail client, we developed a guided tutorial video showcasing not just their products, but the lifestyle and community surrounding their brand. This resulted in a 25% increase in brand awareness and a 15% lift in sales.

Actionable: Focus on building relationships and providing value beyond the product itself.

Empowering Action: "Motivation is garbage. You do it anyway." - Mel Robbins. Advids understands the power of clear calls to action. For a healthcare client, we created a guided tutorial video demonstrating how to use their new telehealth platform, ending with a clear prompt to schedule an appointment. This resulted in a 20% increase in appointment bookings and a 10% reduction in patient no-shows.

Actionable: Empower your audience to take action with clear and compelling calls to action.

Strategic Differentiation: "Value innovation is the cornerstone of blue ocean strategy." - Chan Kim. Advids applies this principle to stand out from the crowd. For a technology client, we developed a guided tutorial video showcasing their unique product features and benefits, highlighting their competitive advantage. This resulted in a 35% increase in website traffic and a 20% boost in lead generation.

Actionable: Differentiate your offering by highlighting unique value propositions and benefits.

Data-Informed Creativity: "Analytics without action are just numbers." - Alistair Croll. Advids believes in data-driven decision-making. For an e-commerce client, we analyzed user behavior data to create a guided tutorial video addressing common pain points and questions. This resulted in a 15% increase in average order value and a 10% reduction in cart abandonment rates.

Actionable: Use data to inform creative decisions and optimize video performance.

Why Advids for Guided Tutorial Video?

At Advids, we specialize in crafting high-quality, original Guided Tutorial Videos that deliver exceptional results and help you achieve your business goals. We combine creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective tutorials.

Unlocking the Power of Guided Tutorial Video:

Customized Guided Tutorial Video Solutions: We tailor each project, whether it's a software demonstration, product walkthrough, or training module, to perfectly reflect your brand, style, and target audience.
Creative Storytelling Through Animation & Live Action: Our skilled team crafts captivating narratives that engage your viewers and simplify complex information, making learning easy and enjoyable.
Cutting-Edge Guided Tutorial Video Technology: We utilize the latest software and techniques, including screen recording, motion graphics, and interactive elements, to create visually stunning and impactful tutorials.

Experience and Expertise You Can Rely On:

12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes a Guided Tutorial Video truly effective.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to create engaging and informative tutorials for their audiences.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach to Success:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final tutorial.
Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create truly impactful Guided Tutorial Videos.
275+ Successful Guided Tutorial Videos: We've produced over 275 successful Guided Tutorial Videos, demonstrating our expertise in this specialized area.


Ready to unlock the potential of Guided Tutorial Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Guided Tutorial Video?

A Guided Tutorial Video is a type of video that provides step-by-step instructions on how to use a product or service. These videos are often used to onboard new customers, provide customer support, or teach users how to perform specific tasks.

Guided Tutorial Videos are a versatile tool that can be used in a variety of ways. For example, they can be used to introduce new features to existing customers, provide troubleshooting tips, or demonstrate best practices for using a product. They can also be used to create Engaging Content that can be shared on social media or embedded on a website.

What do top Guided Tutorial Videos have in common?

On-screen text can be used to provide viewers with important information, such as instructions, definitions, or explanations. It can also be used to highlight key points or to provide context for the video.

Visual cues - A clear way to highlight key steps

Visual cues, such as arrows, circles, or highlights, can be used to draw attention to important elements in a video. They can also be used to guide viewers through a process or to emphasize key steps.

Animated graphics - An engaging way to illustrate concepts

Animated graphics can be used to make complex concepts easier to understand. They can also be used to add visual interest to a video and to make it more engaging.

Screen recordings - A practical way to show software usage

Screen recordings can be used to demonstrate how to use software or to show how a process works. They can also be used to provide viewers with a step-by-step guide.

Real-world examples - A relatable way to demonstrate value

Real-world examples can be used to show how a product or service can be used in a real-world setting. They can also be used to demonstrate the value of a product or service.

Voiceover narration - A clear way to explain instructions

Voiceover narration can be used to provide viewers with clear and concise instructions. It can also be used to explain complex concepts or to provide context for a video.

Call to action - A direct way to encourage engagement

A call to action is a direct request for viewers to take a specific action, such as visiting a website, subscribing to a channel, or downloading a file. It can be used to encourage viewers to engage with the video and to take the next step.

Interactive elements - An engaging way to test understanding

Interactive elements, such as quizzes, polls, or surveys, can be used to test viewers' understanding of the content. They can also be used to make a video more engaging and to encourage viewers to participate.

Personalized content - A targeted way to address specific needs

Personalized content can be used to target specific audiences with relevant information. It can also be used to provide viewers with a more tailored experience.

Concise format - An effective way to keep viewers engaged

A concise format can help to keep viewers engaged by providing them with the information they need in a clear and concise way. It can also help to prevent viewers from becoming bored or overwhelmed.

High-quality visuals - A professional way to present information

High-quality visuals can help to make a video more professional and engaging. They can also help to improve the overall quality of the video.

Clear and concise - An effective way to communicate information

Clear and concise communication is essential for any video. It can help to ensure that viewers understand the information presented and that they are able to take action.

What makes Guided Tutorial Videos effective?

A fundamental aspect of Guided Tutorial Videos is their design to make complex information easy to understand. These videos break down complex processes into manageable steps, making it easier for viewers to follow along and learn.

Comprehensive Guided Tutorial Videos are driven by a clear understanding of the target audience. They are tailored to the specific needs and skill levels of the viewers, ensuring that the information is presented in a way that is both engaging and effective.

Methods for creating effective Guided Tutorial Videos often involve incorporating interactive elements, such as quizzes or polls, to encourage viewer participation and reinforce key concepts. This interactive approach helps to keep viewers engaged and ensures that they are actively learning from the content.

How long should your Guided Tutorial Video be?

A crucial consideration when creating Guided Tutorial Videos is the length of the video. The ideal length will vary depending on the complexity of the topic and the target audience.

Methods for determining the appropriate length for your Guided Tutorial Videos involve considering the specific goals of the video and the needs of your viewers. For example, a video that introduces a new feature might be shorter than a video that provides a comprehensive overview of a product.

How to create Guided Tutorial Videos?

A fundamental aspect of creating Guided Tutorial Videos is the process to create a clear and concise script that outlines the key points and steps that will be covered in the video. This script should be written in a clear and concise style, using language that is easy for viewers to understand.

Methods for creating effective Guided Tutorial Videos often involve incorporating interactive elements, such as quizzes or polls, to encourage viewer participation and reinforce key concepts. This interactive approach helps to keep viewers engaged and ensures that they are actively learning from the content.

1. Script development: This involves outlining the key points and steps that will be covered in the video, and writing a clear and concise script that is easy for viewers to understand.
2. Storyboard creation: This involves creating a visual representation of the video, including the shots, transitions, and other visual elements.
3. Visual design: This involves creating the visual elements of the video, such as graphics, animations, and text overlays.
4. Voiceover recording: This involves recording the Voiceover for the video, which should be clear, concise, and engaging.
5. Screen recording: This involves recording the screen of the computer or device that is being used to demonstrate the tutorial.
6. Video editing: This involves editing the video footage, adding transitions, music, and other effects.
7. Adding visual elements: This involves adding graphics, animations, and text overlays to the video to enhance its visual appeal and clarity.
8. Adding interactive elements: This involves adding quizzes, polls, and other Interactive Elements to the video to encourage viewer participation and reinforce key concepts.
9. Adding music and sound effects: This involves adding music and sound effects to the video to create a more engaging and immersive experience.
10. Adding call to action: This involves adding a call to action at the end of the video to encourage viewers to take the next step, such as visiting a website or subscribing to a channel.
11. Optimizing for different platforms: This involves optimizing the video for different platforms, such as YouTube, Vimeo, and Facebook.
12. Publishing and promotion: This involves publishing the video on the chosen platforms and promoting it to reach a wider audience.

Onboarding Made Easy: Guided Tutorial Videos

Guided Tutorial Videos are a powerful tool for Onboarding new customers, offering a seamless and engaging experience that goes beyond traditional methods.

Firstly, they provide a clear and concise introduction to your product or service. Imagine replacing lengthy text manuals with Engaging Visuals and narration that simplify complex concepts, making it easier for new users to grasp the core functionalities and benefits. This visual approach can significantly improve information retention and reduce the learning curve.

Secondly, these videos can be easily accessed and viewed at the user's convenience. This self-paced learning environment empowers users to learn at their own speed, revisiting sections as needed, leading to a more personalized and effective onboarding experience.

Finally, by showcasing real-world scenarios, Guided Tutorial Videos help users visualize how to apply the product or service in their daily lives. For example, a project management software tutorial could show how a team uses the platform to collaborate on a project, making the learning process more relatable and practical. This approach can significantly reduce onboarding time and associated costs, leading to faster user adoption and a quicker return on investment.

Empower Customers with Video Tutorials

Guided Tutorial Videos can significantly enhance customer support by providing readily available and easily accessible information, empowering customers to resolve issues independently and reducing the burden on support teams.

These videos can effectively address common customer queries, such as password resets, account settings adjustments, or basic troubleshooting steps. Imagine a customer struggling to change their notification preferences. Instead of contacting support, they can quickly find a short video demonstrating the process, leading to faster resolution and increased customer satisfaction.

By offering step-by-step instructions, Guided Tutorial Videos empower customers to resolve issues independently. This self-service approach can lead to a significant reduction in support tickets and call volume, freeing up support staff to focus on more complex or unique customer issues.

Furthermore, these videos can be seamlessly integrated into your knowledge base or help center, making it easy for customers to find relevant information when they need it. This proactive approach to support can improve customer satisfaction by providing quick and effective solutions, ultimately fostering customer loyalty and reducing churn.

Types of Product Demo Videos

Guided Tutorial Videos come in various formats, each tailored to specific purposes and stages of the customer journey.

• Product demos showcase the features and functionalities of your product or service in action. They are ideal for providing a comprehensive overview and highlighting key benefits to potential customers.
• How-to videos provide step-by-step instructions for completing specific tasks. These are perfect for addressing common customer questions or guiding users through complex processes, like setting up a new device or using a specific software feature.
• Explainer videos offer a concise and engaging overview of your product or service, highlighting its Value Proposition and key benefits. They are particularly effective for generating awareness and attracting potential customers.
• Case studies demonstrate how your product or service has been successfully implemented by other businesses or individuals. They provide social proof and build credibility, showcasing the real-world impact of your offering.
• Testimonials feature real customers sharing their positive experiences with your product or service. These Authentic Stories can Build Trust and encourage potential customers to try your product or service.

Choosing the right video type depends on your target audience, the specific goal of the video, and the stage of the customer journey you are targeting.

Boosting Engagement with Interactive Tutorials

Guided Tutorial Videos can significantly boost Content Engagement by offering a dynamic and interactive experience that captivates viewers and encourages active participation.

Visual storytelling: Videos leverage the power of visual Storytelling to capture viewer attention and convey information in a more compelling way than text alone. Engaging visuals, animations, and on-screen text can make complex information more digestible and memorable.

Interactive elements: Incorporate interactive elements such as quizzes, polls, or clickable call-to-actions to encourage viewer participation. For example, a video explaining a new feature could include a short quiz to test viewer understanding and reinforce key concepts.

Personalized content: Tailor your videos to specific audience segments, addressing their unique interests and needs. This personalized approach can make viewers feel more valued and connected to your brand, leading to increased engagement.

Short-form videos: Create concise and Engaging Short-Form Videos that can be easily shared on social media platforms. These bite-sized videos are ideal for capturing attention in fast-paced environments and driving traffic to your website or other content.

By incorporating these strategies, you can transform your Guided Tutorial Videos from passive viewing experiences into engaging and interactive learning opportunities that resonate with your audience.

Elevate Customer Journeys with Video

Guided Tutorial Videos can play a key role in strategically mapping out and enhancing the customer journey, providing valuable support and guidance at each stage.

Visual representation: A Guided Tutorial Video can provide a compelling visual representation of the entire customer journey, from initial awareness to post-purchase engagement. This helps customers understand the process and feel more comfortable navigating through each stage.

Product usage guidance: Videos can illustrate how a customer interacts with your product at different stages, highlighting its functionalities and benefits in a natural context. For example, a video could show how a customer uses a mobile banking app to make a payment, check their balance, and manage their account.

Addressing customer pain points: Videos can showcase solutions to common pain points a customer may encounter during their journey. For instance, a video could address concerns about data security in a cloud storage service, boosting customer confidence and encouraging adoption.

Lead them through the funnel: Videos can effectively guide your viewers through your marketing funnel, nudging them closer towards your desired outcome. For example, a series of videos could introduce a product, explain its benefits, offer a free trial, and finally encourage a purchase.

By strategically incorporating videos into your customer journey, you can create a more engaging, informative, and ultimately, more successful experience for your customers.

Boost Conversions with Guided Tutorials

Guided Tutorial Videos can be a powerful tool for boosting conversion rates by clearly demonstrating the value of your product or service and providing compelling calls to action.

Highlight key benefits: Showcase the value proposition of your product or service, emphasizing its benefits and how it solves customer problems. Use visuals and real-world examples to illustrate how your offering can improve their lives or businesses.

Clear calls to action: Include clear and concise calls to action that encourage viewers to take the next step, such as signing up for a free trial, requesting a demo, or making a purchase. Make these calls to action visually prominent and easy to follow.

Social proof: Feature Testimonials or case studies to demonstrate the effectiveness of your product or service and build trust with potential customers. Seeing real people benefit from your offering can be a powerful motivator for conversions.

A/B testing: Experiment with different video formats, calls to action, and targeting strategies to optimize your conversion rate. Analyze the results to identify what resonates best with your audience and refine your approach accordingly.

By strategically incorporating these elements into your Guided Tutorial Videos, you can create Compelling Content that drives conversions and maximizes your return on investment.

Boost Customer Loyalty with Video Tutorials

Guided Tutorial Videos can play a crucial role in improving customer retention by providing ongoing support, fostering engagement, and building a loyal customer base.

Product updates: Use videos to introduce new features or updates, ensuring customers stay informed and engaged with your product's evolving capabilities. This demonstrates your commitment to continuous improvement and keeps your offering fresh and exciting.

Troubleshooting guides: Create videos that address common customer issues, empowering them to resolve problems independently and reducing their reliance on support channels. This self-service approach can improve customer satisfaction and reduce churn.

Advanced tutorials: Offer in-depth tutorials for advanced users, fostering continued engagement and loyalty by helping them unlock the full potential of your product or service. This can create a sense of mastery and encourage long-term usage.

Community building: Encourage customer interaction by incorporating forums, Q&A sessions, or live webinars into your video strategy. This fosters a sense of community among your users, making them feel more connected to your brand and each other.

By providing ongoing value and support through Guided Tutorial Videos, you can cultivate a loyal customer base that is more likely to stick with your product or service for the long haul.

Boost Sales with Guided Tutorials

Guided Tutorial Videos can effectively Drive Sales by showcasing the value proposition of your product or service, Building Trust with potential customers, and encouraging them to make a purchase.

Product demonstrations: Provide detailed product demonstrations that highlight key features and benefits, addressing customer concerns and building confidence in your offering. Showcasing your Product in Action can be a powerful way to convince potential buyers.

Customer testimonials: Feature real customers sharing their positive experiences with your product or service, building trust and credibility. Authentic testimonials can be more persuasive than marketing claims alone.

Limited-time offers: Promote special offers or discounts through your videos, creating a sense of urgency and encouraging immediate action. This can be an effective way to incentivize viewers to make a purchase.

Sales funnel integration: Integrate your videos into your sales funnel, guiding viewers through the purchase process and providing support at each stage. This ensures a smooth and informative buying experience, increasing the likelihood of conversions.

By strategically incorporating these elements into your Guided Tutorial Videos, you can create compelling content that drives sales and boosts your bottom line.

Boost Customer Engagement with Guided Tutorials

Guided Tutorial Videos can significantly improve customer satisfaction by providing a personalized and engaging experience that empowers users and addresses their individual needs.

Personalized content: Tailor your videos to specific customer segments, addressing their unique challenges and providing relevant solutions. This personalized approach makes customers feel understood and valued.

Interactive elements: Incorporate interactive elements such as quizzes, polls, or branching scenarios to encourage viewer participation and gather feedback. This allows you to tailor your content to better meet customer needs and preferences.

Customer support integration: Integrate your videos into your customer support channels, providing readily available and easily accessible information. This empowers customers to resolve issues independently and reduces their reliance on support teams.

Feedback mechanisms: Encourage customer feedback through surveys, comments, or social media interactions, allowing you to continuously improve your video content and better meet customer expectations.

By actively seeking and responding to customer feedback, you can create Guided Tutorial Videos that truly enhance the customer experience and foster long-term satisfaction.

Boost Brand Awareness with Video

Maintain a Consistent Brand Identity across all your videos, including your logo, color scheme, and messaging. This reinforces your brand image and helps viewers easily recognize your content.

Storytelling:

Use Storytelling Techniques to connect with your audience on an emotional level, creating a memorable brand experience. Share your brand's story, mission, and values through Compelling Narratives that resonate with your target audience.

Thought leadership:

Position your brand as an expert in your industry by providing valuable insights and information through your videos. Share your knowledge and expertise to build credibility and establish your brand as a trusted resource.

Social media promotion:

Share your brand Awareness Videos on social media platforms to reach a wider audience and build brand recognition. Use relevant hashtags and engage with your audience to maximize your reach and impact.

By creating high-quality, engaging videos that reflect your brand's unique identity and expertise, you can effectively build Brand Awareness and establish a strong presence in your target market.

Case Study: Nike's "Find Your Greatness" Campaign

The Challenge: Nike, a global sportswear brand, wanted to connect with its audience on an emotional level and inspire them to achieve their athletic goals. They aimed to create a campaign that would resonate with people of all ages and abilities.

The Solution: Nike launched the Find Your Greatness campaign, which featured a series of inspiring videos showcasing everyday athletes pursuing their passions. The campaign emphasized the idea that greatness is not reserved for professional athletes, but can be found in everyone.

The Results: The Find Your Greatness campaign was a resounding success:

• Increased brand awareness: The campaign generated significant buzz and increased brand awareness among target audiences.
• Improved brand perception: The campaign helped to position Nike as a brand that celebrates individuality and inspires people to achieve their goals.
• Increased sales: The campaign led to a significant increase in sales of Nike products.

Key Takeaways:

• Storytelling is a powerful tool for connecting with audiences on an emotional level.
• By showcasing real people and their stories, brands can create authentic and relatable content.
• Emotional storytelling can lead to increased brand awareness, improved brand perception, and increased sales.

Case Study: Airbnb's Video Production Workflow

The Challenge: Airbnb, a travel booking platform, wanted to streamline its Video Production Workflow and ensure that its videos were produced efficiently and effectively. They aimed to create a process that would allow them to produce high-quality videos at scale.

The Solution: Airbnb implemented a centralized Video Production Workflow that included:

• Standardized templates: Airbnb created standardized templates for different types of videos, such as destination guides and host spotlights.
• Collaborative tools: Airbnb used collaborative tools to facilitate communication and feedback among team members.
• Automated processes: Airbnb automated certain aspects of the video production process, such as asset management and distribution.

The Results: Airbnb's streamlined Video Production Workflow has resulted in:

• Increased efficiency: Airbnb is able to produce videos more quickly and efficiently.
• Improved quality: Airbnb's videos are consistently high-quality, thanks to the standardized templates and collaborative tools.
• Increased consistency: Airbnb's videos maintain a consistent brand identity, thanks to the centralized workflow.

Key Takeaways:

• A streamlined Video Production Workflow can improve efficiency, quality, and consistency.
• By standardizing processes and using collaborative tools, companies can produce high-quality videos at scale.
• A centralized workflow can help to ensure that all videos maintain a consistent brand identity.

Case Study: Nike's "Find Your Greatness" Campaign

How guided tutorial video examples are curated?

We dove deep into guided tutorial videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic guided tutorial videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Clarity & Conciseness Examining the clarity and conciseness of instructions, ensuring ease of understanding for the target audience.
7.Practical Application & Value Determining the video's effectiveness in demonstrating practical application and providing tangible value to the viewer.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, guided tutorial videos 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.