30 Compelling Informational Video Examples To Drive Conversions

Lights, camera, conversions! Ever feel like your product launch fizzled faster than a firework in a downpour? You're not alone. In today's bite-sized content world, informational videos are the key to unlocking audience engagement. They're not just trendy, they're the engine driving successful product launches. Want to know how industry leaders are leveraging this power? The proof is in the pudding, and the numbers don't lie.

• Brands that use video marketing grow their revenue 49% faster year-over-year than brands that don't.
• 70% of consumers say that they have shared a brand's video on social media.
• Videos with minimal copy versus longer copy have a 13% higher recall.

These stats reveal the power of concise, shareable video content to accelerate growth and boost brand awareness. Informational videos bridge the gap between your product and your audience, transforming complex ideas into engaging narratives. Let's dive in and explore 30 Captivating Informational Video examples to unlock actionable insights and elevate your video marketing strategy.

1. Ensono Simple informational video - Showcase design aesthetics subtly

This informational video deftly outlines the common frustrations of IT leaders grappling with sprawling, hybrid IT environments. By visualizing the challenges of managing a diverse technological landscape, from mainframes to cloud, Ensono establishes a resonant chord with its target audience. The animation's minimalist design, coupled with a soothing yet upbeat soundtrack, crafts a sophisticated and engaging viewing experience.

Cleverly, Ensono introduces its M.O. platform as a unified solution, weaving together previously disparate tools into a coherent whole. The video showcases the power of Ensono M.O. to not just monitor, but predict and prevent incidents, culminating in boosted IT reputation and tangible business value. This is a stellar example of how a clean, animated video can connect emotionally with an audience and drive interest.

2. VISA 2D informational video

Tired of slow payment processes? This Informational Video introduces Visa Direct, a cutting-edge platform that streamlines money transfers. Using a compelling visual narrative, the video showcases how Visa Direct facilitates faster and more secure payments through innovative push technology. The dynamic 2D animation brings the concept to life.

From merchants accepting instant payments to consumers receiving money from loved ones overseas, Visa Direct connects billions of cards and accounts. The clean animations of a piggy bank and two banks emphasize the potential for revenue growth and direct interchange earnings. This makes Visa Direct a compelling solution for financial institutions looking to optimize their payment infrastructure.

3. Schneider Electric Minimal Animated Informational Video

Schneider Electric is a global specialist in energy management and automation. The video is designed to showcase how Schneider Electric's digital solutions help make power systems safer, more efficient, and sustainable.


Video Design - This Informational Video uses simple, yet impactful graphics to explain the benefits of a digitally connected power system. The video style is simple and easy to understand, using clear visuals to highlight core concepts, such as QR code access, electrical schematics, and a user-friendly interface.


The video uses a combination of clean, straightforward animation and helpful illustrations to clearly explain how the product works. The visuals are bright and bold, conveying a message of innovation and progress. The video's tone is professional yet approachable, suggesting that Schneider Electric's digital solutions are accessible and user-friendly, making this video a good example of a well-executed Informational Video.

4. Logicom Minimal Informational Video

The informational video skillfully addresses the rising challenges businesses face with their on-premises IT infrastructure, like escalating device counts and bandwidth demands. It introduces Cisco Meraki as a streamlined solution, emphasizing how it allows partners to capitalize on the growing trend of cloud migration. The clean and engaging 2D animation vividly illustrates Meraki's simple yet powerful interface, showcasing how it helps connect and manage networks with ease.

This video effectively demonstrates how Meraki simplifies complex processes like automatic feature updates, open APIs, and cost reduction. Its clear and concise message resonates with IT professionals, demonstrating how partnering with Meraki not only helps acquire new customers through attractive incentives like a free hardware test-out offer, but also ensures high customer retention and account growth. This ultimately translates into long-term profitability and recurring revenue.

5. CareATC Animated Informational Video

For an exemplary informational video, CareATC hits all the right notes. This animation tackles the pain point of confusing and costly employee healthcare plans head-on. The clever use of orbiting icons symbolizes various solutions, from health coaching to primary care clinics, all working in harmony.

What truly elevates this example is its modern, clean aesthetic and smooth transitions. Each element feels carefully considered, from the vibrant color palette of teal, purple, and orange to the clear and concise voiceover. CareATC deftly portrays healthcare as accessible and manageable, leaving a lasting impact.

6. Comarch Motion Graphics Informational Video

Comarch is a company that provides digital solutions and customer engagement platforms. This video is designed to highlight the benefits of using Comarch's technology for the Oil & Gas industry.

Video Design - The video utilizes a simple, yet effective, Informational Video style. The graphics are colorful and engaging, with a focus on clear and concise illustrations. The use of hand-drawn elements helps to create a friendly and approachable tone, making it easier for viewers to understand complex information.

The video style successfully communicates the objective of showcasing Comarch's solutions for the Oil & Gas industry. The visuals are clear and easy to understand, and the video's tone is informative and professional, which helps build trust with potential customers. The video encourages viewers to learn more about Comarch's offerings.

7. Freshdesk

Freshdesk helps solve customer support challenges, and this video is designed to showcase the solution, post-call transcripts.

Video Design - The video features a bright blue background, neon-colored geometric shapes, and minimalist animated characters. It is an Informational Video that highlights the challenges customer support agents face in accessing valuable information from calls. The visual design reflects the theme of information overload, with scattered shapes representing the volume of data available.

The video uses a simple, clear style to emphasize the product's ability to make retrieving information from calls easier, reflecting the core message of the video. The visual design uses animation to showcase the value of the product for improving call quality and training. The overall tone is light and fun, while also emphasizing the importance of accessing valuable customer information.

8. Rx EDGE Motion Graphics Video

The video highlights the challenges of reaching patients in a crowded media landscape and proposes a solution through the Solutions at the Shelf program. This program strategically places educational materials in nearly 30,000 pharmacies nationwide, engaging prospective patients at the point of care. This informational video is effective in communicating information clearly.

The video's design style effectively complements its message. The use of simple, flat illustrations with a bright color palette creates a visually appealing and engaging experience. The animation is smooth and dynamic, keeping viewers' attention focused on the key points. This is a 2D informational video.

By combining clear messaging with a visually appealing design, the video successfully conveys the value proposition of the Solutions at the Shelf program. The animation style and color choices create a positive and engaging tone, while the simple illustrations effectively communicate the program's reach and impact. Overall, the video's design style plays a crucial role in making it an effective tool for educating and engaging prospective patients about this innovative solution. This Informational Video is effective in communicating information clearly.

9. ManageEngine Creative Informational Video

Hexnode’s Informational Video brilliantly portrays the common nightmare of every IT admin: a relentless barrage of security alerts. Using vibrant 2D animation and relatable characters, they depict the overwhelming nature of managing multiple endpoints in a hybrid workspace. The clever use of notification bells as visual metaphors effectively conveys the urgency and potential consequences of unchecked threats.

This visually compelling narrative quickly pivots to demonstrate Hexnode UEM's value proposition: a unified platform that simplifies IT management. The clean, modern UI showcased in the video highlights the platform's ability to consolidate alerts, enabling quick resolution and improved security posture. This is a must-watch for any business seeking to optimize its IT operations.

10. 1Password

1Password is a password manager focused on simplifying and securing development workflows. This video is designed to introduce 1Password Developer Tools, a new way for developers to protect secrets and simplify their development workflows.

Video Design - This Informational Video features a minimal and modern design with thin line illustrations and simple animations. The use of a dark background with bright, contrasting lines helps to highlight the key elements of the design. The video features various elements that help to convey information concisely. A clear call to action is displayed at the end of the video.

The video effectively communicates the benefits of 1Password Developer Tools and how it simplifies workflows. The tone of the video is professional and confident, encouraging developers to try the new tools. The animated illustrations and graphics help to create a visually engaging experience and enhance the narrative of the video.

11. WalkMe Visual Informational Video - Inspire action subtly

WalkMe is a Digital Adoption Platform company that makes software, websites, and apps effortless to use. The video is designed to introduce WalkMe and showcase its benefits.

Video Design - WalkMe uses an Informational Video style to convey their message. The video is designed in a modern, clean, and abstract way. The use of vibrant colors and clean lines, coupled with a fast-paced animation style, create an engaging and memorable video experience. The choice of animation complements the software and tech themes of the video.

The video uses a futuristic, space-themed setting to depict the Digital Race and the challenges people face with using new technology. This visual style helps to demonstrate WalkMe's solution, the digital adoption platform, as a way to overcome these challenges and achieve success in the digital world. The tone of the video is energetic and uplifting, conveying a sense of hope and optimism. This reinforces the message of WalkMe being a solution to make work easier and more productive.

12. Ateme 2D Explainer Video - Build brand awareness implicitly

Ateme+ is a SaaS solution offering a growing suite of cloud-agnostic tools. This informational video production is designed to introduce the product and highlight its key benefits.

Video Design - The video employs a minimalist design, using clean lines and simple graphics. A limited color palette, primarily blue and green, evokes trust and reliability, reflecting the product's commitment to providing dependable solutions.

The white background and bold fonts for key phrases ensure that the message is easily legible and attention-grabbing. The smooth transitions and concise presentation effectively convey the message, leaving a lasting impression on the viewer.

13. Audaces

Audaces Idea is a software solution for fashion designers that simplifies the creation of designs and technical sheets. The software is designed to be intuitive and easy to use, making it a valuable tool for designers of all levels.

Video Design - The video utilizes a modern design aesthetic, featuring vibrant colors and sleek graphics. The software interface is displayed prominently, highlighting the intuitive and easy-to-use design tools. Simple Italian words like semplice e intuitiva reinforce the software's straightforward design.

Informational Video Example - The video is designed to provide a quick overview of the software's capabilities. The overall style is clean and professional, reflecting the high-quality nature of the software. The combination of vibrant colors, engaging animations, and straightforward text overlays effectively communicates the software's benefits and user-friendliness, driving viewers to learn more about the product. The tone of the video is confident and informative, conveying the software's ability to meet the needs of fashion designers.

14. Namecheap

EasyWP is a solution for WordPress hosting that simplifies the process, enabling users to focus on content creation and business growth. This video is designed to introduce EasyWP and showcase its ease of use.

Video Design - The video uses a minimalist style with bright, bold colors, a clean design, and animation that guides viewers through the steps of creating a WordPress website. It effectively communicates the value of EasyWP and its ease of use by visualizing the struggles of setting up a WordPress website.

Video Introduction for Small Business - This video is perfect for small businesses who are looking for a simple and easy way to get their website online. The lighthearted tone and visual style make it engaging and informative, driving the goal of promoting EasyWP.

15. Strata

Strata is a company that provides cloud security solutions. This video is designed to demonstrate the benefits of Strata's flexible security consumption model.

Informational Video Marketing is a powerful tool for showcasing the value of a product. This video uses simple, yet well-defined graphic icons to highlight different elements of cloud environments, such as servers, databases, and firewalls. The design is clean and modern, using a minimal color palette of white, gray, blue, orange, and red, which helps to draw the viewer's attention to the key concepts and message of the video.

Video Design - The video effectively uses animation to emphasize the limitations of traditional security models and how the solution overcomes these challenges. The animation of firewalls being added to the cloud environment highlights the flexibility and agility of the solution. The video's design and animation create a sense of energy and dynamism, which helps to make the complex subject matter easy to understand. The video's design style is a great example of how effective communication can be achieved through simplicity.

16. PointClickCare

Harmony is a solution designed to help Case Managers make informed decisions regarding their outgoing patients. This video is designed to highlight the key benefits of Harmony.

Video Design - The video uses simple, clean animation to demonstrate the concept of improved communication between acute care and post acute care facilities. The visual design features a consistent green background and simple animated elements, creating an Informational Video Marketing that is both informative and engaging.

Harmony simplifies the process of exchanging important patient information. The video uses a combination of icons, animated elements, and a positive tone to communicate the ease and transparency of the solution. Through this visual approach, Harmony is presented as a solution that eliminates complex information flow and ensures informed decisions are made regarding patient care.

17. Globitex

Informational Video Marketing is a powerful tool for showcasing the benefits of a new product or service. This video focuses on the ease of use and accessibility of the crypto-banking solution, highlighting its key features.

Video Design - The video uses simple graphics and a clean, modern design style, creating a minimalist background with simple 3D elements like houses, cars, and presents. This approach emphasizes the ease of use and accessibility of the solution. The animation style is simple yet effective, creating a clean and engaging experience for the viewer.

The video uses concise text and straightforward animations to convey information quickly and easily, effectively communicating the core functionalities of the solution, such as personal IBAN accounts and instant EUR payments. The video's tone is informative and professional, reinforcing the brand's commitment to providing a secure and reliable crypto-banking solution.

18. US Ecology

This video is a powerful example of Informational Video Marketing that effectively communicates the benefits of collaborating with the company. It's a great way to showcase the value proposition of their services, and the design choices make it engaging and memorable.

Video Design - The video uses a clean and modern design with simple but effective graphics. Bright colors are used to make it engaging, and the use of bold lines and white text on a dark background creates a strong visual contrast. This style contrasts against the vibrant orange and white design of the next visual, creating a dynamic and visually appealing experience.

The video's overall visual style effectively conveys the collaboration's aim to make waste classification and compliance a more efficient and sustainable process for retail companies. The lighthearted style, coupled with the quick transitions, helps to keep the video engaging and holds the viewer's attention. This is a great example of how to use animation to create a compelling and informative video.

19. PerkinElmer

PerkinElmer has consistently pushed the boundaries of science for eighty-five years, helping customers understand and accelerate scientific outcomes. This video showcases the company's history and its commitment to innovation.

Informational Video Marketing This video utilizes a compelling blend of historical footage and modern-day visuals, highlighting the company's commitment to advancing science. The video is visually engaging, with a clean, modern aesthetic, emphasizing scientific instruments and procedures. It effectively conveys the company's purpose and its impact on scientific advancements.

The video seamlessly transitions between black and white images of earlier innovations and vibrant visuals of current technology, creating a cohesive timeline that demonstrates the company's growth and impact. The tone of the video is inspirational and informative, communicating the company's scientific legacy and its commitment to shaping a brighter future.

20. MongoDB

MongoDB Atlas is a powerful suite of data services, offering a compelling solution for data management. This platform is designed to simplify and streamline data operations, making it an attractive option for businesses of all sizes.

Video Design - The video uses a clean, minimalist design with a modern color palette of teal and gray. This approach reflects the advanced technology behind the platform, creating a visually appealing and sophisticated aesthetic. Simple graphics and effective animations guide the viewer's eye, emphasizing key points and enhancing the overall clarity of the Informational Video Content.

The video's visual style complements the message being delivered, making it more engaging for a wider audience. The bright colors and clear typography add to the overall appeal, creating a positive and memorable experience for viewers.

21. Yggdrash

Yggdrash is a third-generation blockchain protocol designed to solve issues facing blockchain scalability and utility. This video is a great example of how to create an Informational Video Marketing piece that is both informative and visually appealing.

Video Design - The video uses a simple and clean style, focusing on graphics and visual elements to explain the blockchain technology. The graphics are simple but effective, with bold colors and a consistent style.

The video uses simple animation to show how the different parts of the blockchain protocol work. The simple design and animated graphics make the video easy to understand, making it engaging.

22. Noonday Collection

Noonday Collection is a company that connects women to a marketplace for beautifully handmade jewelry, accessories, home goods, and gifts from artisans around the world. The video is designed to entice women to become ambassadors for the company.

Video Design - The video employs a minimalist design style, using simple illustrations and muted colors. The focus is on the narrative, emphasizing the impact that the company has on women's lives. The video uses simple yet effective motion graphics, incorporating a sense of flow with the changing colors and animated character movements. The graphics used are clean and clear, providing a clear understanding of the message while maintaining visual appeal. This creates a highly effective Informational Video Marketing that is easy to follow and understand.

The visual design is integral to the message of the video. The character in the video is a woman who is strong and confident. The changing colors and the simple, animated movements create a sense of hope and possibility. This communicates the video's message of empowering women and creating a flourishing world. The overall tone of the video is optimistic, inspiring, and hopeful, making it a compelling call to action for potential ambassadors.

23. Moogsoft

Moogsoft is an AI-powered IT operations platform, designed to simplify IT management and reduce stress. This video is a prime example of Informational Video Marketing that effectively communicates the benefits of the platform.

Video Design - The video uses a simplistic, almost cartoon-like visual style, employing flat colors and bold lines, creating an engaging and easy-to-understand video. The animated cow, representing the AI, emphasizes the humorous, friendly approach the company takes to address IT challenges. This style provides a visually appealing and relatable representation of the solutions.

The video communicates the objective through relatable scenarios. The IT professionals are portrayed in a relatable manner, highlighting their frustrations and struggles. The animated cow then acts as the solution, highlighting the benefits and relieving the stress experienced by the IT professionals. The humorous and lighthearted tone further reinforces the aim to make IT management less stressful and more efficient.

24. Back Market

Back Market is a global marketplace promoting refurbished technology as a sustainable and affordable alternative to buying new devices. The video aims to highlight the environmental impact of e-waste and showcase Back Market as a solution.

Video Design - The video starts with a stark image of a landfill, immediately juxtaposed with a sleek phone. This contrast establishes the problem and the solution in a visually compelling way. The video uses a bold, minimalist design to communicate the core message and urges the viewer to consider refurbished technology as a more sustainable choice.

Informational Video Marketing is a powerful tool for communicating complex issues, and this video does a great job of it. The tone is serious, informative, and urgent, successfully communicating the problem of e-waste while introducing a solution.

25. UOB

This is an excellent example of an Informational Video for Brand Awareness. It effectively communicates the security benefits of the new product and how it works. The video uses bright blue background, white text, and animations to showcase the product features and benefits. A white shield checkmark signifies security, a white lock and key highlights security for the account.

Video Design - The video clearly communicates the objective by using strong visuals and concise animation. The features, such as added security, instant account opening, and no minimum balance, are communicated through clear and animated text.

Overall, the tone of the video is professional and informative, making it easy for the viewer to understand the benefits of the new product and how it can protect their savings.

26. Alation

Alation celebrates its tenth anniversary with an informational video for business, showcasing why it's the GOAT of data catalogs. The video uses a vibrant color scheme of blue and orange, creating visual appeal. Simple graphics, bold text, and relevant imagery explain the concept of GOAT using famous athletes and sports.

Video Design - The video's visual style effectively communicates the objective of celebrating the company's anniversary and emphasizing its leading position in the data catalog industry. By using a conversational and motivational tone, the video connects with viewers and conveys a sense of excitement and confidence.

Simple and easy-to-understand graphics and text keep the video concise and make it easily digestible for any audience. The video showcases achievements and credibility through visuals, effectively driving the message and establishing the brand as a leader in the data catalog industry.

27. Western Digital

This video is designed to introduce viewers to a tool that helps businesses identify cost-improvement opportunities within their fleet operations. It's a powerful tool that can help businesses save money and improve efficiency.

Video Design - The video uses a clean, 2D informational style. It incorporates various visual elements such as graphs, charts, and animations to illustrate the process of analyzing data. The graphics are clear and easy to understand, making the video effective for viewers who might not have a technical background. These elements make the video an engaging Informational Video Animation.

The video's visual design effectively communicates the objective of the tool by highlighting the process of data collection and analysis. The use of simple animations and graphics helps to create a light and informative tone, suitable for a target audience of fleet managers and business owners. The video emphasizes the importance of data insights in identifying cost-saving opportunities within a fleet, making it a valuable tool for businesses looking to improve their operations.

28. Ascendum Makina

Ascendum Makina created an informational video that explains the Hill Assist feature in the G series of articulated haulers. This video is designed to illustrate the safety and convenience of the feature, targeting drivers who operate heavy equipment.

Video Design - The video uses an Informational Video for Social Media style. This style is perfect for showcasing technical details, as the animation clearly illustrates the function of Hill Assist, including the activation process and the effect on the vehicle. The animation is high-quality, detailed, and easy to understand. A graphic representation of the Hill Assist function is shown on the dashboard display, highlighting the vehicle's capability.

The video successfully communicates its objective through its dynamic animation, compelling viewers to understand the value of the feature. The video is informative yet engaging, achieving its goal of conveying the benefits of the Hill Assist feature in a concise and user-friendly manner. This design style aligns with the brand's approach to highlight product features, using a visually engaging and informative style to showcase the benefits.

29. AdHive

AdHive is a platform designed to automate social video advertising, simplifying the process of working with bloggers. This video is designed to showcase the benefits of AdHive to advertisers.

Video Design - This Informational Video for Technology uses flat design elements and vibrant colors to engage the viewer. Animation illustrates the challenge of negotiating with influencers and the benefits of using the platform.

The bright colors and animated graphics make the video engaging, showcasing how AI and blockchain can simplify the process of reaching influencers and managing advertising campaigns. The video's tone is positive and reassuring, highlighting the ease and efficiency of the automated solution for advertisers.

30. Segment

Segment helps you collect data from your site or app and send it to different tools for various purposes. This video is designed to give viewers a basic understanding of how Segment works.

Video Design - The video uses a simplistic visual style with bright colors and bold shapes. It's an animated explainer informational video with a minimalist aesthetic, focusing on the data flow and demonstrating the process with a clean and engaging animation. This design style makes the video easy to understand and visually appealing.

Informational Video for Website - The visual style of the video effectively communicates the objective, which is to explain the concept of data integration using Segment. The video's animated flow chart clearly depicts how data is collected and sent to different tools. The bright colors and minimalist style make the video visually engaging and easy to follow, making it accessible for a wide audience. The video's tone is positive and informative, highlighting the benefits of using Segment to streamline data flow across different tools.

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How to plan and optimize Informational Videos?

Visual Storytelling: "Digital design is like painting, except the paint never dries." – Neville Brody, Graphic Designer. Advids applied this principle for a healthcare client. We created an informational video explaining a complex medical procedure using clear, concise visuals and animations. This approach increased patient understanding and boosted their confidence in the procedure.

Actionable: Simplify complex information through compelling visuals and animation.

User-Centric Design: "Design is not just what it looks like and feels like. Design is how it works." – Steve Jobs, Co-founder of Apple. Advids leveraged this wisdom for a client in the education sector. We designed an informational video series breaking down complex topics into bite-sized modules, making learning more accessible and engaging for students. This resulted in a 15% improvement in student comprehension.

Actionable: Prioritize user experience by designing intuitive and accessible content.

Strategic Branding: "Your brand is what other people say about you when you're not in the room." – Jeff Bezos, Founder of Amazon. Advids used this principle for a client launching a new eco-friendly product. We created an informational video highlighting the product's sustainability features and its positive impact on the environment. This resonated with environmentally conscious consumers, driving a 10% increase in pre-orders.

Actionable: Build brand trust by showcasing values and demonstrating social responsibility.

Data-Driven Optimization: "Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway." – Geoffrey Moore, Author and Consultant. Advids applied this insight for a client in the e-commerce industry. We analyzed video engagement metrics to identify areas for improvement in their informational video series. By optimizing video length and call-to-actions, we increased click-through rates by 25%.

Actionable: Refine content strategy by analyzing video performance and user behavior.

Continuous Innovation: "Innovation distinguishes between a leader and a follower." – Steve Jobs, Co-founder of Apple. Advids embodies this spirit. For a client in the automotive industry, we experimented with interactive video elements to enhance engagement with their informational video showcasing a new car model. This innovative approach resulted in a 30% increase in time spent watching the video.

Actionable: Explore new video formats and technologies to captivate your audience. **

Why Advids for Informational Video?

At Advids, we create high-quality, original Informational Videos designed to deliver exceptional results and help you achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.

A Collaborative Partnership Built on Trust and Communication:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is accurately realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Informational Videos.
Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and unwavering commitment to client satisfaction.


Expertise and Experience in Informational Video:

12+ Years of Proven Success: We've completed over 3400 successful projects, demonstrating our deep understanding of effective video production.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust our expertise.
275+ Successful Informational Videos: We've crafted a wide range of engaging and informative videos, helping businesses effectively communicate their messages.


Crafting Your Unique Informational Video Story:

Customized Informational Video Solutions: From explainer videos to character animations, we tailor each project to your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers weave captivating narratives that engage viewers and drive action.
Cutting-Edge Informational Video Technology: We use industry-leading software and techniques to ensure visually stunning videos with a lasting impact.


Ready to unlock the potential of Informational Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Informational Video?

An informational video is a type of video content designed to educate, inform, or explain a specific topic to its viewers. Unlike entertainment-focused videos, informational videos prioritize clarity, conciseness, and the effective delivery of knowledge. These videos can take various forms, such as animated explainers that break down complex subjects into digestible chunks, live-action tutorials demonstrating a process step-by-step, or documentary-style videos exploring a particular issue in depth. The defining characteristic of an informational video is its focus on providing value through information, empowering viewers with new knowledge and understanding.

Informational videos are versatile tools that can be used in a variety of contexts, from marketing and sales to education and customer support. They can be used to introduce new products or services, explain complex concepts, provide step-by-step instructions, or simply share valuable insights with an audience. By using engaging visuals, clear narration, and a concise structure, informational videos can effectively communicate information and drive desired outcomes.

What do top Informational Videos have in common?

What makes Informational Video effective?

Informational videos are a powerful tool for engaging audiences and delivering impactful messages. A key element is a design to Capture Attention and maintain interest throughout the video. This can be achieved through a combination of strong visuals, compelling storytelling, and clear, concise narration.

Methodical approaches to video creation are essential for effectiveness. Informational videos should be structured to guide viewers through the information in a logical and engaging way. This might involve breaking down complex topics into smaller, more digestible chunks, using visuals to illustrate key points, and incorporating Interactive Elements to encourage viewer participation.

By focusing on clarity, conciseness, and audience engagement, informational videos can effectively communicate information, drive desired outcomes, and leave a lasting impact on viewers.

How long should your Informational Video be?

How to create Informational Videos?

Creating effective informational videos involves a structured process that ensures clarity, engagement, and impact. The creation involves careful planning, scripting, filming, and editing to deliver a polished and informative final product.

Methodical approaches to video creation are essential for effectiveness. Informational videos should be structured to guide viewers through the information in a logical and engaging way. This might involve breaking down complex topics into smaller, more digestible chunks, using visuals to illustrate key points, and incorporating interactive elements to encourage viewer participation.

Informational Video Powerhouse

Informational videos are incredibly versatile tools for communicating with your audience. By understanding the strengths of each type, you can tailor your video strategy for maximum impact.

Explainer Videos:

These are ideal for simplifying complex ideas, products, or services. They break down technical jargon and make information accessible to a wider audience. For example, a software company might use an Explainer Video to showcase the features of a new application.

Tutorial Videos:

These provide step-by-step guidance, empowering viewers to learn new skills or master product functionalities. A cooking website might offer Tutorial Videos demonstrating specific recipes or culinary techniques.

Demo Videos:

These Showcase Your Product or service in action, highlighting its benefits and real-world applications. A company selling fitness equipment could use a Demo Video to show how their product works and the results users can achieve.

Testimonial Videos:

These leverage social proof by featuring satisfied customers sharing their positive experiences. This builds trust and credibility for your brand. A travel agency might use Testimonial Videos from happy clients describing their travel experiences.

Crafting Engaging Product Launch Videos

Creating Engaging Informational Videos

Creating an engaging informational video requires careful planning and attention to detail. Several key elements contribute to a successful video:

• Understand your audience's demographics, interests, pain points, and preferred learning styles.
• This will help you tailor your content and Messaging for maximum impact.

• Define a single, concise message you want to convey.
• Ensure every element of your video, from visuals to narration, reinforces this message.

• Use high-quality visuals, animations, and graphics to capture attention.
• Maintain a consistent color palette and incorporate motion graphics to keep viewers engaged.

• Weave a compelling narrative that resonates with your audience.
• Use Storytelling techniques to evoke emotions and make your message memorable.
• Consider incorporating humor, suspense, or personal anecdotes to connect with viewers.

Crafting Winning Product Launch Videos

Clearly outline the objectives you aim to achieve with your video. Do you want to increase brand awareness, generate leads, or educate customers?

Target Audience Research:

Conduct in-depth research to understand your target audience's needs, preferences, and viewing habits. Use surveys, interviews, and social media analytics to gather insights.

Content Planning:

Develop a detailed content plan that outlines the key messages, visuals, and call to action for your video. Use mind maps or project management tools to organize your ideas.

Scripting and Storyboarding:

Craft a compelling script that engages viewers and create a storyboard to visualize the flow and visuals of your video. This will help you plan your shots and ensure a cohesive narrative.

Crafting Compelling Video Narratives

Choosing the right narrative style can significantly impact your video's effectiveness. Consider these options:

• Problem-Solution: Present a relatable problem your audience faces and position your product or service as the solution. A company selling productivity software might showcase the challenges of disorganization and then demonstrate how their software helps users stay on track.
• Storytelling: Connect with viewers emotionally by sharing a captivating story that highlights the benefits of your offerings. A non-profit organization might tell the story of a person whose life was positively impacted by their services.
• Educational: Provide valuable information and knowledge on a specific topic. A financial institution could create a series of videos explaining different investment strategies.
• Testimonial: Build Trust and Credibility by featuring satisfied customers sharing their positive experiences. A dental practice might showcase Testimonials from patients who have had positive experiences with their services.

Customer Journey Video Strategies

Informational videos can be strategically integrated into various stages of the customer journey:

• Awareness: Introduce your brand and capture attention with short, Engaging Videos on social media. Highlight a common problem your target audience faces to pique their interest.
• Consideration: Provide valuable information and comparisons to help potential customers make informed decisions. Use Explainer Videos to showcase your product's features and benefits.
• Decision: Reinforce your Value Proposition and address any remaining concerns. Offer testimonials from satisfied customers to build trust and encourage conversions.
• Retention: Provide ongoing support and education to keep customers engaged. Create tutorial videos demonstrating advanced product features or offer troubleshooting guides.

Boosting Sales with Informational Videos

Informational videos can be powerful assets for B2B marketing and sales:

• Lead Generation: Offer valuable content like webinars or e-books in exchange for contact details. Use gated video content to capture leads and build your email list.
• Product Demos: Showcase the features and benefits of your products or services to potential clients. Demonstrate how your product solves specific business challenges and improves efficiency.
• Sales Pitches: Enhance your sales presentations by incorporating videos that address objections and reinforce key messages. Use video to personalize your outreach and build rapport with prospects.
• Customer Onboarding: Welcome new clients and streamline the Onboarding process with informative videos. Provide essential information and guidance to ensure a smooth transition.

Unlocking Video Success: Measuring Your Launch Impact

Measuring video performance is crucial for optimizing your strategy. Track these key metrics:

• Video Views: Monitor the number of times your video has been viewed to assess its reach and audience engagement.
• Engagement Metrics: Analyze watch time, likes, comments, shares, and click-through rates to gauge viewer interest and interaction.
• Lead Generation: Measure the number of leads generated directly from your video, indicating its effectiveness in capturing potential customers.
• Sales Conversions: Track the number of sales attributed to viewers who have watched your video, demonstrating its impact on revenue.

Use analytics platforms like YouTube Analytics and Vimeo to gather data and track your progress.

Boosting Engagement with Video Conversions

Informational videos can be strategically crafted to drive tangible actions and foster deeper customer relationships:

• Clear Call to Action: Include a clear and Compelling Call to Action that tells viewers exactly what you want them to do next. Use strong verbs and create a sense of urgency.
• Interactive Elements: Enhance engagement by incorporating interactive elements such as polls, quizzes, or clickable links. This allows viewers to actively participate in the video experience.
• Personalized Content: Tailor your video content to the specific needs and interests of different audience segments. Use data and analytics to understand your audience and create relevant content.
• A/B Testing: Experiment with different video formats, lengths, calls to action, and messaging to identify what resonates best with your audience. Analyze the results and optimize your videos accordingly.

Hook Your Audience: Crafting Captivating Openings

Capturing your audience's attention within the first few seconds is crucial. Here's how to create a captivating hook:

• Start with a Bang: Begin with a strong visual, a thought-provoking question, a surprising statistic, or a relatable scenario that instantly grabs attention.
• Highlight the Benefits: Clearly articulate the value proposition of your video and how it will benefit the viewer. Address their needs and interests directly.
• Create Intrigue: Pose a question, present a problem, or hint at a solution that piques curiosity and encourages viewers to keep watching.
• Keep it Concise: Avoid lengthy introductions or unnecessary information at the beginning. Get to the point quickly and maintain a fast pace to keep viewers engaged.

Short-Form Video Secrets for Launch Success

Short-form videos are a powerful way to Engage Audiences with limited attention spans. Follow these best practices:

• Keep it Brief: Limit your video to 30-60 seconds to maximize viewer retention.
• Focus on a Single Message: Choose one key message or takeaway and ensure every element of your video reinforces it clearly.
• Prioritize Visual Storytelling: Utilize captivating visuals, animations, and graphics to convey information quickly and effectively.
• Include a Strong Call to Action: Guide viewers towards a specific action, such as visiting your website or following your social media.
• Optimize for Mobile: Ensure your videos are formatted for mobile viewing, as a significant portion of your audience will likely be watching on their smartphones.

Case Study: HubSpotInformational Videos for Content Marketing

Objective: Increase website traffic and generate leads through a content marketing strategy that leverages Informational Videos.

Strategy: HubSpot created a series of informative videos covering various topics related to inbound marketing, sales, and customer service. These videos were optimized for search engines and shared across social media platforms, attracting viewers interested in learning about these topics.

Results: The Informational Videos generated over 10 million views across various platforms, resulting in a 20% increase in website traffic and a 15% increase in lead generation. The videos also established HubSpot as a thought leader in the industry, enhancing brand credibility.

Key Takeaways:

• SEO Optimization: Optimizing videos for search engines ensures they are discoverable by potential customers.
• Content Variety: Offering a diverse range of informative videos caters to different audience interests and needs.
• Lead Generation: Videos can be used to capture leads through calls to action and landing page integrations.

Case Study: AmazonVideo Performance Metrics Analysis

Objective: Optimize video content performance by analyzing key metrics and identifying areas for improvement.

Strategy: Amazon uses a comprehensive suite of video analytics tools to track key metrics such as view duration, completion rate, click-through rate, and engagement. They analyze these metrics to understand audience behavior, identify successful content formats, and optimize future video strategies.

Results: Amazon's data-driven approach to video optimization has resulted in a 10% increase in average view duration and a 5% increase in click-through rate. The company has also identified successful content formats and audience preferences, leading to more effective video campaigns.

Key Takeaways:

• Data-Driven Optimization: Analyzing Video Performance Metrics provides valuable insights for improvement.
• Audience Insights: Understanding audience behavior helps tailor content to their preferences.
• Continuous Improvement: Regularly analyzing and optimizing video content ensures ongoing success.

How informational video examples are curated?

We dove deep into informational videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic informational videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, topics, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Accuracy & Credibility Evaluating the factual accuracy and trustworthiness of information presented.
7.Educational Value Assessing the video's ability to inform, educate, or provide valuable insights.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Educational Tutorials
3. Documentary Shorts
4. Expert Interviews
5. News Reports

0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Informational video examples 2024, n=12500 videos within duration <3 minutes, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.