Imagine your app as a captivating story, waiting to be told. What if you could instantly grab your audience's attention and leave a lasting impression? I am convinced that in this article, what we'll explore is the power of mobile app explainer videos. Today, we'll uncover how these videos transform a simple download into a memorable experience, boosting engagement and driving conversions. Our journey begins with the compelling statistics that follow.
An overwhelming 96% of marketers concur that videos play a pivotal role in enhancing user comprehension of their product or service.
Online videos had an audience reach of 92.3% among internet users worldwide.
Internet video will account for 82% of global consumer internet traffic by 2023.
These stats highlight the undeniable impact of video marketing, and specifically, the potential of explainer videos to connect with your target audience. Leveraging the power of visuals and storytelling, these videos can effectively communicate your app's value and drive user engagement. Today, we're diving into over 30 Eye-catching Mobile App Explainer Video examples that instantly caught our eye and sparked our interest
Cubic is an urban mobility platform that simplifies commuting through cities. The video showcases how Cubic helps people navigate different transportation options in one app.
Video Design - The video uses a clean and simple animation style, reminiscent of an App Explainer Video Example. Line art and flat colors highlight the various transportation modes, such as scooters, bikes, buses, and cars, with a focus on their integration within the app. A vibrant green color scheme emphasizes the easy and approachable nature of the platform.
The visual style emphasizes the seamless integration of Cubic into the lives of users. The video portrays a character facing a busy day, highlighting the complexities of his commute. The smooth transitions between different modes of transportation and the straightforward animation style communicate the ease of using the platform. The overall tone of the video is upbeat and playful, conveying the user-friendly nature of the app and the benefits it offers to those who need it.
CorVel's Mobile App Explainer Video instantly captivates with its vibrant 2D animation, portraying the complexities of pharmacy benefit management in a remarkably simple way. We appreciate the creative use of visuals to depict not just cost savings, but the proactive involvement of CorVel's expert team, fostering trust and demonstrating their commitment to patient safety.
The video excels at simplifying potentially complex information, visually depicting the process of switching inappropriate drugs with cost-effective alternatives, and ultimately, closing claims successfully. This clear and concise approach empowers viewers to immediately grasp the benefits of CorVel's proactive risk management solution, fostering confidence in their service.
What We Can Learn
Focus on the "before and after". this demonstrates the value proposition effectively.
In the world of finance, time is money, and this video understands that. We all appreciate how it quickly identifies the pain points of fragmented data and legacy systems, without dwelling on negativity. The upbeat music and seamless transitions create a sense of momentum, highlighting the agility and efficiency of State Street Alpha.
This Mobile App Explainer Video masterfully showcases the products ability to bring order to chaos. The visual metaphor of the train struggling with data is particularly impactful, demonstrating the limitations of outdated systems. The call to action, seamlessly integrated into the narrative, encourages viewers to explore the full potential of Alpha.
What We Can Learn
Integrate a clear call to action naturally within the story. viewers take the next step.
Nib's telehealth Mobile App Explainer Video brilliantly simplifies access to healthcare from home. With crisp 2D animation, a vibrant green palette, and upbeat music, it's instantly engaging. The video deftly showcases how virtual consultations, whether by phone or video conferencing, cater to both routine check-ups and unexpected health concerns.
Claiming benefits is portrayed as effortless through the nib app or online services, reassuring viewers. The consistent branding, use of generic device mockups, and clear call to action all contribute to a highly effective and informative explainer video.
What We Can Learn
Highlight the app's ease of use, building confidence and encouraging downloads.
5. Chainlink 2D Mobile App Video - Explain complex concepts clearly
The Chainlink video immediately grabs attention with its clever animation, forming the company logo from fragmented squares, instantly establishing a sense of innovation. We all appreciate how this sleek explainer video takes a complex topic decentralized oracle networks and makes it easily digestible through engaging motion graphics. The visuals are thoughtfully designed, guiding viewers through the process of data transfer and validation with clarity.
This video deftly uses symbolic imagery, such as the globe, to represent the widespread utility and global reach of blockchain technology. Its more than just a product explanation; its a compelling introduction to the potential of smart contracts powered by reliable real-world data. Chainlinks solution is presented as a game-changer, unlocking new possibilities for blockchain applications.
What We Can Learn
Guide viewers through the process with thoughtful visuals.
We admire the impactful visual storytelling in this short, snappy Mobile App Explainer Video for Palo Alto Networks. It encapsulates the complex concept of Flexible Security Consumption, making it digestible and engaging. The isometric 3D animations, coupled with the vibrant color palette, create a visually appealing experience that holds our attention from start to finish.
The video cleverly explains the core functionalities, seamlessly transitioning between credit-based allocation, elastic firewall sizing, and à la carte security services. The demonstration of the user-friendly dashboard is particularly noteworthy, clearly showcasing the ease of management and control. We see how Palo Alto Networks enables businesses to adapt to the dynamic nature of the cloud, offering scalability, visibility, and investment protection.
What We Can Learn
Bright colors and smooth transitions keep viewers hooked.
We admire the seamless integration of visuals and sound in this animated app explainer video for 1Password 8. The modern electronic soundtrack perfectly complements the sleek, futuristic aesthetic, creating an immersive experience. The clever use of glowing orbs and circuit patterns beautifully symbolizes the interconnected nature of our digital lives.
In fact, the animation effortlessly guides us through the key features of 1Password 8, highlighting its user-friendly interface and robust security capabilities. We love the way the Watchtower feature is visually represented, emphasizing the proactive protection it offers. This video showcases the evolution of 1Password into a comprehensive platform for managing and securing our entire digital presence.
What We Can Learn
Visually represent key features with simple, memorable animations.
In this dynamic mobile app explainer video, we see how data powers every aspect of modern business, from marketing campaigns to customer experiences. The visual metaphor of data flowing through windows brings this abstract concept to life in a concrete and visually appealing way.
Monte Carlo presents its data observability platform as the key to ensuring data reliability. We appreciate the way the video clearly articulates the problem of data downtime and its impact on businesses while offering a practical solution. This video is a stellar example of how clear messaging and captivating visuals can effectively communicate a product's value proposition.
What We Can Learn
Craft a story that resonates with viewers' experiences, making your app feel essential.
9. Rx EDGE 2D Mobile App Explainer Video - Educate viewers subtly
We all appreciate how challenging it is to reach patients in today's fragmented media landscape. This mobile app explainer video showcases how Rx EDGE brilliantly connects pharmaceutical brands with patients right at the point of purchase in pharmacies. By placing informative materials directly in the hands of those seeking relief, Rx EDGE empowers patients to make informed decisions. Not to mention the impressive script lift and ROI that demonstrate tangible results for brands partnering with Rx EDGE.
We love the concise storytelling, bright 2D animation, and easy-to-understand messaging that makes this video such a great example of effective product marketing. The focus on patient empowerment combined with the tangible benefits for brands creates a win-win situation. This approach shows how in-pharmacy marketing strategies can truly elevate brand visibility and create meaningful connections with target audiences.
What We Can Learn
Clearly explain the app's value proposition in simple terms, leading to better understanding.
In today's competitive landscape, we understand the challenge of maintaining stellar customer service across multiple locations. This dynamic mobile app explainer video demonstrates how Intouch Insight tackles this challenge with its InTouch Shop service. With engaging 2D animations, it highlights the power of third-party feedback and data-driven insights to improve customer experience.
We love how the video seamlessly showcases Intouch Shop's key features, including real-time dashboards and custom questionnaires. This approach allows businesses to identify areas for improvement and ultimately elevate their brand through consistently great customer experiences.
What We Can Learn
Feature diverse characters and scenarios to build relatability and increase viewer trust.
In a world of increasingly complex cloud solutions, Kion's mobile app explainer video shines as a beacon of clarity. We loved the way the opening scene immediately identifies the audience's pain points. The introduction of Kions unified platform creates a compelling narrative, emphasizing its role in simplifying the cloud experience.
The video's strength lies in its ability to show, not just tell. It gracefully transitions from a problem statement to a solution overview, offering a captivating glimpse of Kion's interface and functionality. The visual journey is a testament to the power of thoughtful design and its profound effect in making complex solutions accessible and inspiring.
What We Can Learn
Design a visual experience that's both informative and engaging, driving downloads.
Silvercloud is a digital mental health and wellbeing platform, this video is designed to introduce the brand and its offerings.
Video Design - The video employs a clean and minimalist design style that uses a white background and simple 2D graphics. The video is presented as an Mobile App Explainer Video and uses abstract shapes and text to visually depict the benefits of the platform.
The use of a white background and a minimalist design helps to highlight the key features and benefits of the platform. The visual design of the video reflects the tone of the video narrative, which is calm and reassuring, making it easy for the viewer to connect with the message.
Veeva SiteVault is a platform that enables better collaboration between sites and sponsors. The video is designed to showcase the benefits of using SiteVault.
Video Design - This is a simple, engaging, and visually appealing Mobile App Explainer Video. The use of clean lines and bright colors makes for a visually appealing design. The video also makes use of animation to explain how SiteVault works, which helps to engage the viewer.
The video uses a light-hearted, positive tone to explain how SiteVault can improve the efficiency of clinical trial processes, as well as highlighting how it can free up more time for site staff to focus on their patients. This lighthearted tone is reinforced by using playful animation, which further improves the video's appeal to a target audience that likely spends a considerable amount of time looking at more serious medical-related content. The overall visual style and messaging of the video effectively communicate its objective of highlighting the benefits of using SiteVault.
The sophisticated simplicity of this whiteboard app explainer video instantly grabs our attention. We love how it effortlessly explains a complex technical concept like User and Entity Behavior Analytics (UEBA) using relatable scenarios and engaging visuals. The 2D animation, paired with the upbeat music and clear messaging, keeps us hooked from start to finish.
ManageEngine Log360 isn't just presented, it's positioned as an essential tool in the face of ever-evolving cyber threats. The video effectively conveys the advantages of UBEA over traditional SIEM solutions, making a compelling case for its integration into any organization's security posture.
What We Can Learn
Relatable characters and situations make the explanation easier to grasp, boosting comprehension.
We admire the efficiency and streamlined approach of this mobile app explainer video for OpenText Intelligent Capture. The engaging animations illustrate how the software transforms countless documents into actionable data, automating processes and saving valuable time. The video showcases a clean, modern design with intuitive visuals that effortlessly guide viewers through the software's key functionalities, making complex concepts accessible. We love how the dynamic pie chart vividly depicts the reduction in data validation time, freeing up employees to focus on more strategic tasks.
The vibrant blue color scheme aligns perfectly with the OpenText brand, creating a cohesive and memorable viewing experience. The upbeat music adds to the overall positive and innovative tone, reinforcing the message of efficiency and progress. This mobile app explainer video is a perfect example of how impactful visuals and concise storytelling can effectively communicate the value proposition of complex software.
What We Can Learn
Showcase the app's impact on users' daily work; this resonates, sparking a desire to learn more.
The visual storytelling in this app explainer video example is a masterclass in concise communication. We all appreciate the simple, yet impactful 2D animations combined with the user-friendly UI of the CLEAR app. The animated sequences make complex features like biometric identity verification easily digestible.
This app explainer video example effectively highlights the benefits of seamless access across multiple settings. It shows how CLEAR Health Pass allows users to navigate various locations, from stadiums to restaurants. The integration of Jane's personal narrative further reinforces the app's practical applications and creates a truly compelling user experience.
What We Can Learn
Let your app's benefits speak for themselves through clear visuals; this creates desire.
Rubrik introduces Zero Trust Data Security, a solution that prevents attackers from corrupting backup data. This video is designed to showcase the problem and highlight Rubrik's solution.
Video Design - The video uses a simple App Explainer Video Example style, with bright colors and easy to understand animations. The graphics are clean and professional. The video uses bold text and simple visuals to explain a complex security problem in an approachable way, making it effective for a wide audience.
The video effectively communicates its message through a simple and visually appealing style. The animation style creates a sense of urgency and emphasizes the need for protection against hackers. The color scheme is modern and engaging, and the animation style keeps the viewer engaged. By emphasizing the need for data security, the video encourages the audience to visit the website to learn more.
Google Assistant is built to keep your information private and safe. This video is designed to show users how they can control privacy on Google Assistant.
Video Design - The video employs a minimalist style with bright, cheerful colors and an animated setting. The characters, animated in a flat design style, illustrate a typical scenario where guests might be present, like a family dinner. These graphics represent an App Explainer Video Example, illustrating a real-life scenario through simple animation.
The video highlights the privacy controls, allowing users to control how much information Google Assistant stores. The overall tone is friendly, helpful, and reassuring. This visual style effectively conveys the message of privacy and control, while maintaining a positive and lighthearted tone, allowing the user to understand the concept of Guest Mode and its value.
Shiftgig connects businesses with hourly workers seeking flexibility. The video is designed to showcase the ease and efficiency of their platform, which is a mobile app.
Video Design - The video uses bright colors, simple animations, and a clean design to create an App Explainer Video Example that is visually appealing and easy to understand. The hand gestures and simple animations highlight the intuitive nature of the app and its user-friendly interface.
The video uses a lighthearted tone to engage the audience and communicates the benefits of using the app in a fun and engaging way. The bright colors and clean design create a professional and trustworthy feel, while the simplified graphics and animations help to communicate the complex process of finding and managing on-demand labor in a simple and accessible way.
This is an App Explainer Video Example that showcases a connected boiler, allowing users to monitor and control their heating from anywhere. It's a great example of how to use visuals to communicate the benefits of a product.
Video Design - The video uses a clean and minimalist design, featuring a combination of CGI and real-world footage. Calming visuals of nature, such as forests and mountains, are used to create a sense of connection and control. High-quality graphics and a simple color palette enhance the clean and modern look, creating a sleek and sophisticated aesthetic.
The video effectively communicates the benefits of the connected boiler by showcasing its connectivity features and user-friendly interface. The overall tone is positive, optimistic, and reassuring, conveying the message that users are in control of their energy usage and comfort.
In this smart Mobile App Explainer Video, Charles Stanley Direct has managed to make learning about dividends both entertaining and educational. The presenter's energetic style, combined with playful animations, creates a fun, light-hearted atmosphere, making a normally dry topic much more approachable. We all appreciate the use of simple visuals like the thank you graphic to emphasize the core message.
The video effectively uses a dark blue background that provides a modern look, while the consistent use of their signature colors reinforces the brand. This is a fantastic example of how financial education can be both informative and visually engaging.
Schneider Electric's video is a great example of how to explain complex technology in a simple and engaging way. It showcases how smart, connected power equipment allows users to access important information, such as single-line diagrams and instructions.
Video Design - The video uses a clean and simple visual design, with bright and bold colors for the main elements. The visuals are sharp, clean, and well animated, adding to the professional tone of the video. This is critical for establishing trust in an industrial application. The video uses a clear and simple visual approach to explain the complexities of electrical equipment.
The video's visual style effectively communicates the objective of the video. It focuses on how the smart power equipment transforms the user experience from the traditional approach. This allows viewers to better understand how a digital solution can improve the power system's safety, efficiency, and sustainability. The video's tone is informative and engaging, making it easy to understand how the solution can benefit industries. The video also provides several examples of real-world applications, making the information relevant and understandable for the intended audience.
Comarch has created an essential use case for 5G monetization. The video is designed to showcase the benefits of partnership and cooperation between all players involved in providing innovative digital services.
Video Design - This video uses bright, bold colors, simple animated visuals, and straightforward graphics to depict the App Explainer Video Example. The visual style is clean and focused on conveying the main points of the content. The graphics are high quality, and the overall design is engaging for the target audience.
The visual style of the video effectively communicates the objective of the video by showcasing the enhanced experience for spectators at a sporting event. The video highlights the seamless integration of 5G technology for a superior and immersive viewing experience, conveying a professional and positive tone. The video design reinforces the power of 5G technology in creating a richer and more engaging experience for viewers.
This video is designed to highlight the seamless integration between Feedback Management and Chat, showcasing the ability to provide exceptional customer experiences. It's a powerful example of how you can use technology to create a truly customer-centric experience.
Video Design - This App Explainer Video Example features a modern and clean design, with bright colors, and clear, concise visuals, making it easy to follow. The animation is smooth and engaging, making it easy to understand the integration of the two products.
The visual style of the video is able to communicate the objective by using bright, engaging visuals, to demonstrate how the integration can deliver a positive customer experience. The video focuses on the ease of use and functionality of the Chat solution, which is showcased through the use of simple animations and a clear narrative. The tone of the video is optimistic and positive, conveying the value of a seamless integration experience, and highlighting the potential for building a strong customer relationship through its use.
Thales helps organizations secure their Google Workspace data. This video showcases the benefits of using CipherTrust Cloud Key Manager and SafeNet Trusted Access to provide stronger privacy and data security.
Video Design - This video uses a clean, simple, and modern design style, which is in line with the company's brand identity. The video features a white background with colorful icons that represent the different Google Workspace apps, such as Gmail, Drive, and Calendar. The graphics are high-quality, and the animations are smooth and visually appealing. This App Explainer Video Example follows the pattern of a mobile app storytelling video, which has simple animations and graphics to illustrate the narrative of the product.
The use of these elements helps to make the video both engaging and informative, making it easier for viewers to understand the value proposition of using the company's products to secure Google Workspace data. The tone of the video is professional and reassuring, which helps to build trust and confidence in the company's products. The visual design clearly illustrates how the company's products help to secure sensitive data stored within Google Workspace, demonstrating the key benefits of using these products for increased security.
Seagull's software helps businesses create, automate, and manage labels, barcodes, and RFID tags. The software makes the labeling process efficient. By featuring the application in the video, Seagull emphasizes the importance of automation in business, targeting businesses of all sizes and suggesting that the software is suitable for a diverse range of companies.
Video Design - The video uses a simple, clean design. It features bright colors and flat illustrations of boxes, labels, and screens, conveying a modern and professional feel.
App Explainer Video Example demonstrates how easily the application can be used to create QR code labels. This video uses a playful yet informative tone to communicate the ease of use and professional quality of the software.
Ad Astra helps higher education institutions advance student completions by creating better program pathways for students, aligning faculty, and making space more efficient. This video is designed to explain how Ad Astra can help your institution increase student completions.
Video Design - The video uses a simple visual style, with bold outlines and flat colors that are easy to understand. Simple visual elements such as grids, circles, and arrows illustrate the concepts of scheduling, resource allocation, and student access to courses. These elements are effective in communicating the core message of the video. The video's graphics are high quality, which makes it appear professional and trustworthy. App Explainer Video Example uses an engaging animated style to demonstrate how course schedules and resources can be visualized and adjusted for better student outcomes.
The visual design of the video is able to clearly communicate the message of the video and its importance to higher education institutions. The video's narrative, which focuses on the impact of scheduling and resource allocation on student success, is clear and concise. The animation, which helps to illustrate the concepts of student scheduling and resource management, also contributes to the video's effectiveness in communicating the importance of Ad Astra. The overall tone of the video is professional and confident. This video effectively demonstrates how Ad Astra can help institutions better manage their resources and improve student outcomes.
Health-RI is an organization that helps manage large amounts of health data. They have a solution called Personal Health Train (PHT). This solution is designed to help researchers access data securely without centralizing it in one location.
Video Design - The video uses a simple visual style to clearly illustrate the complex nature of data sharing in modern health research. By comparing the PHT to a train, the video communicates the idea that the solution takes the research question to the data, rather than the other way around.
This is a great example of an App Explainer Video Example. The video is engaging, informative, and visually appealing. It uses a refreshing color palette and high-quality graphics to create a positive and optimistic tone, implying that the PHT can play a key role in driving innovation and improving patient outcomes.
Lifesize is a business collaboration tool designed to simplify complex communication processes. The video is designed to highlight the benefits of simplifying the numerous solutions and tools that organizations use to collaborate, and showcase how Lifesize can be the solution.
Video Design - The video uses vibrant colors, simple animations, and an engaging story to illustrate the problem of using multiple conferencing tools. Animated graphics create a visual metaphor to convey the complications of using multiple communication solutions. The video employs playful graphics to depict the cumbersome nature of managing multiple solutions. The video uses a straightforward, clean, and easy-to-understand approach, ensuring that it appeals to its target audience.
The design of the video directly communicates the objective, emphasizing the frustration of using multiple conferencing tools, and the simplicity of using Lifesize. The video uses a playful tone to illustrate the complexities of managing numerous solutions, but ultimately offers a solution for seamless communication. The video seamlessly combines visuals with a clear message, conveying the complexities and offering Lifesize as the solution to eliminate these issues.
Wonolo connects businesses with a pool of high-quality local workers for temporary or full-time jobs. This video explains how easy it is to find and use their services.
Video Design - The video uses a clean and minimalist design style, showing simple cartoon animations of people working in a warehouse. This makes it easy to understand the context of the service. The video features an App Explainer Video Example, showcasing the ease of use with bright color combinations that make it easier to engage with the content.
The video is set in a bright, welcoming tone and showcases how Wonolo can quickly connect businesses with the right workers. The cartoon animation style is lighthearted and engaging, while the straightforward explanation of the service makes the video clear and easy to understand. The design style of the video helps drive the video's objective, which is to show how easy it is to use Wonolo. The simplicity of the video and the clear explanation of the service make it easy to see how Wonolo can be a valuable tool for businesses.
FAQ
How can an explainer video effectively showcase my mobile app's key features and benefits?
Effectively showcase key features and benefits through engaging visuals, clear narration, and dynamic demonstrations of core functionality.
What are the different styles of explainer videos, and which one best suits my app and target audience?
Explainer video styles range from 2D animation and whiteboard to live-action and screencasts. The optimal style depends on app complexity and target audience.
How can I adapt a chosen explainer video style to align with my brand's identity and messaging?
Adapt the chosen style to your brand by incorporating brand elements like logo, color palette, typography, and key messaging throughout the video.
What is the typical cost and production timeline for creating a professional mobile app explainer video?
Professional explainer videos typically cost $1,000-$6,000, with a 3-8 week turnaround, depending on complexity and revisions.
How can I leverage existing design assets and resources to streamline the video production process?
Leverage existing design assets like logos, UI elements, and marketing materials to streamline production and maintain brand consistency.
What are the essential elements of a compelling script for a mobile app explainer video?
A compelling script focuses on a clear problem, presents the app as the solution, highlights key features/benefits, and includes a strong call to action.
How can I ensure the video clearly communicates my app's value proposition and resonates with potential users?
Ensure clear communication by using concise language, engaging visuals, and a strong narrative that resonates with the target audience.
What are the advantages of using animation in an explainer video to demonstrate my app's functionality?
Animation dynamically demonstrates app functionality, showcasing features not easily captured in live-action, creating engaging visuals.
How can I find and collaborate with a reputable video production company specializing in app explainer videos?
Look for production companies with a proven track record, client testimonials, and a portfolio showcasing expertise in app explainer videos.
What are some creative ways to showcase the user interface and user experience of my app within the video?
Showcase UI/UX through screen recordings, animated mockups, and interactive demonstrations, highlighting ease of use and intuitive design.
How can I make my explainer video stand out from competitors and capture viewers' attention?
Make your video stand out through creative storytelling, unique visuals, and a clear value proposition that differentiates your app.
What are some common pitfalls to avoid during the pre-production and production phases of creating an explainer video?
Avoid pitfalls like unclear messaging, poor audio, and a weak call to action. Focus on clear communication and a compelling narrative.
How can I optimize my explainer video for various mobile devices and platforms to ensure seamless playback?
Optimize for various mobile devices by encoding in multiple formats and resolutions, ensuring seamless playback across platforms.
What are the best practices for incorporating a clear and effective call to action within my explainer video?
Incorporate a clear call to action using visual cues, concise language, and prominent placement, encouraging viewers to take action.
How can I use music, sound effects, and voiceover to enhance the overall impact and engagement of my video?
Enhance impact with carefully selected music, sound effects, and professional voiceover, creating an immersive and engaging experience.
How to plan and optimize Mobile App Explainer Videos?
Emotional Resonance: "We are not thinking machines. We are feeling machines that think." - Antonio Damasio. Advids believes in the power of emotion. For a non-profit client, we crafted a mobile app explainer video that evoked empathy and inspired action, resulting in a 15% increase in donations.
Actionable: Evoke empathy and inspire action by crafting emotionally resonant narratives.
Brand Storytelling: "Your brand is what other people say about you when you're not in the room." - Jeff Bezos. Advids helps clients shape their narrative. For a retail client, we developed a mobile app explainer video that highlighted the brand's unique story and values, leading to a 10% increase in brand awareness.
Actionable: Highlight brand's unique story and values to increase brand awareness.
Clear Communication: "The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw. Advids ensures clarity. For a healthcare client, we created a mobile app explainer video that clearly explained complex medical procedures, resulting in a 25% increase in patient understanding.
Actionable: Clearly explain complex information to improve audience understanding.
Visual Appeal: "Design is thinking made visual." - Saul Bass. Advids understands the importance of aesthetics. For a travel client, we produced a visually stunning mobile app explainer video that captured the beauty of exotic destinations, leading to a 12% increase in booking inquiries.
Actionable: Create visually appealing content to capture audience attention.
Call to Action: "The best way to predict the future is to create it." - Peter Drucker, Advids empowers clients to take action. For a gaming client, we incorporated a clear call to action in a mobile app explainer video, resulting in a 18% increase in app installs.
Actionable: Incorporate clear call to action to drive desired audience behavior.
Why Advids for Mobile App Explainer Video?
At Advids, we create high-quality, original Mobile App Explainer Videos designed to achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience translates your vision into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 successful projects across various video types, we possess a deep understanding of video effectiveness. We've completed over 320 Mobile App Explainer Videos specifically. Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—leading brands trust Advids to bring their stories to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Crafting Your App's Story:
Customized Mobile App Explainer Video Solutions: We tailor each project, whether it's a concise explainer video, engaging character animation, or another Mobile App Explainer Video style, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that resonate with viewers and inspire action. Cutting-Edge Mobile App Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
A Collaborative Approach:
Collaborative Process: From concept to completion, we maintain close collaboration, ensuring your vision is realized in the final animation. Your active involvement is key to our process. Strategic Communication: Clear, open communication is fundamental. We prioritize understanding your needs, target audience, and brand identity to create impactful Mobile App Explainer Videos.
Ready to unlock the potential of Mobile App Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Mobile App Explainer Video?
A mobile app explainer video is a short, engaging video that showcases the value and functionality of your app. It's designed to educate potential users, generate interest, and ultimately drive downloads and engagement. These videos can take various forms, including animation, live-action footage, or screen recordings, and are typically used on websites, social media, and app store listings. Their primary goal is to clearly and concisely communicate the app's benefits and how it solves a specific problem for users.
Explainer videos are particularly effective for promoting mobile apps because they can capture attention, convey information quickly, and create a memorable brand experience. They are often used to introduce new apps, highlight key features, or demonstrate how the app works in a user-friendly way.
What do top Mobile App Explainer Videos have in common?
Here's a checklist to ensure your app promo video is compelling and effective:
Essential Elements:
Compelling Hook: A captivating opening that grabs attention.
Problem-Solution: Clearly articulates the problem and presents the app as the solution.
Visual Storytelling: Uses visuals to demonstrate the app's functionality and benefits.
User Testimonials: Features real users sharing their positive experiences with the app.
Animated Graphics: Employs engaging animation to bring the app to life.
Screen Recordings: Showcases the app's interface and user experience.
Call to Action: Encourages viewers to download the app or take the next step.
Technical Considerations:
Mobile-First Design: Optimized for viewing on mobile devices.
Concise Script: Keeps the message clear and concise.
Engagement & Branding:
Engaging Narration: Uses a friendly and conversational tone.
Targeted Messaging: Tailored to the specific needs and interests of the target audience.
Brand Consistency: Maintains a consistent visual style and messaging that aligns with the app's brand identity.
What makes Mobile App Explainer Videos effective?
A captivating mobile app explainer video is a powerful tool for driving downloads and engagement. It's designed to educate potential users, generate interest, and ultimately convert viewers into loyal customers.
A key element of an effective explainer video is a clear and concise narrative that effectively communicates the app's value proposition. The video should clearly articulate the problem the app solves and demonstrate how it improves the user's experience.
Methods for creating an effective explainer video include:
Using engaging visuals
Incorporating user testimonials
Providing a clear call to action
By showcasing the app's benefits in a visually appealing and engaging way, explainer videos can effectively capture attention, build trust, and drive conversions.
How long should your Mobile App Explainer Video be?
A successful mobile app explainer video is a balance between capturing attention and conveying essential information. The ideal length will vary depending on the specific app and its target audience.
The key is to keep the video concise and focused, delivering the core message and value proposition in a way that resonates with viewers.
To determine the ideal length for your video, consider these factors:
What is the primary goal of the video?
What are the key features and benefits you want to highlight?
How much time are viewers likely to spend watching the video?
What is the target audience's attention span?
What is the platform where the video will be shared?
How to create Mobile App Explainer Videos?
Creating a compelling mobile app explainer video involves a structured process that combines creativity and strategic planning.
The Creation Process
The creation process involves defining the target audience, identifying the app's key features and benefits, and crafting a compelling narrative that resonates with viewers.
Methods for Creating an Effective Explainer Video
Methods for creating an effective explainer video include using engaging visuals, incorporating user testimonials, and providing a clear call to action. By showcasing the app's benefits in a visually appealing and engaging way, explainer videos can effectively capture attention, build trust, and drive conversions.
Key Steps
Define target audience
Identify key features
Craft a compelling narrative
Develop a storyboard
Choose a visual style
Script and voiceover
Animation and motion graphics
Screen recordings
Incorporate user testimonials
Add a clear call to action
Optimize for mobile viewing
Promote your video
Track and analyze results
Crafting Mobile App Explainer Videos That Convert
A converting mobile app explainer video needs to clearly communicate your app's value and motivate viewers to take action. Here's a breakdown of essential content elements:
Captivating Hook
Start strong. Grab attention immediately by presenting a relatable problem your target audience faces. This could be a user struggling with a task your app simplifies or a surprising statistic highlighting the issue your app addresses. The goal is to instantly resonate with viewers and make them want to learn more.
Emphasize the Problem
Clearly articulate the pain points your target audience experiences. Don't just state the problem; illustrate its impact on their lives and productivity. This creates an Emotional Connection and makes viewers eager for a solution.
Showcase the Solution
Introduce your app as the hero that solves the problem. Highlight its key features and benefits, directly addressing how it alleviates the pain points you've outlined. Show, don't just tell – use visuals to demonstrate the app's functionality and impact.
Provide Social Proof
Build trust and credibility by incorporating Testimonials from satisfied users. Showcasing positive app store reviews or highlighting impressive results achieved with your app can significantly influence viewer perception. People are more likely to trust an app that others have found valuable.
End with a Strong Call to Action
Clearly instruct viewers on the next step. Whether it's downloading the app, visiting your website, or signing up for a free trial, make the call to action clear, concise, and visually prominent. Use action-oriented language like Download Now or Get Started Today.
Craft Videos for Every App Need
Mobile App Explainer Videos come in various formats, each serving a unique purpose:
Animated Explainer Videos
Ideal for: Simplifying complex concepts
Benefits:Engaging Visuals and animation make intricate processes digestible.
Best for: Apps with abstract concepts or technical functionalities (e.g., a cybersecurity app explaining data encryption).
Live Action Explainer Videos
Ideal for: Infusing authenticity
Benefits: Showcases real people interacting with your app in real-world scenarios.
Best for: Lifestyle or productivity apps (e.g., a fitness app showing users tracking their workouts and achieving their goals).
Best for: Showcasing the user experience and demonstrating how to use specific features (e.g., a photo editing app demonstrating its editing tools).
Whiteboard Explainer Videos
Ideal for: Engaging viewers with a hand-drawn aesthetic
Benefits: Simple visuals and narration explain concepts clearly and concisely.
Best for: Explaining complex processes or workflows in a visually engaging way (e.g., a project management app illustrating its task management features).
Crafting Stories That Sell
A captivating storyline is crucial for keeping viewers engaged and conveying your app's value proposition. Here's how to Craft a Narrative that resonates:
Start with a Relatable Hook: Immediately grab attention by presenting a relatable problem or question that piques the viewer's interest. For example, show a user struggling to find reliable information online, then introduce your news aggregator app as the solution.
Introduce the Hero: Your app is the hero of this story. Clearly position it as the solution to the problem you've introduced. Showcase its unique features and benefits, highlighting how it addresses the user's needs.
Highlight the Transformation: Showcase how your app transforms the user's experience. Demonstrate the positive outcomes and benefits they'll enjoy by using your app. For example, show how a user becomes more organized and productive after using your task management app.
End with a Call to Action: Inspire viewers to take the next step by providing a clear and compelling call to action. Encourage them to download the app, visit your website, or learn more.
Maximize App Downloads with Strategic Video Placement
Strategically placing your mobile app explainer video at key touchpoints throughout the customer journey can significantly impact conversions:
App Store Listing: A concise and engaging explainer video on your app store listing can significantly increase downloads. Use a short, captivating video that highlights the app's core features and benefits to encourage users to download it.
Website Landing Page: Embed your video on your website's landing page to capture the attention of visitors and provide a compelling overview of your app's features and benefits. This can be a longer, more detailed video that delves deeper into the app's functionality.
Social Media Campaigns: Share snippets or teasers of your explainer video on social media platforms to Generate Buzz and drive traffic to your app store listing. Use short, attention-grabbing clips that pique viewers' interest and encourage them to learn more.
Email Marketing: Incorporate your video into email marketing campaigns to nurture leads and educate prospects about your app's value. Use personalized emails with embedded videos to showcase how your app can solve specific user needs.
Onboard Users With Video Magic
Onboarding is crucial for user retention. An explainer video can simplify this process and enhance the user experience:
Welcome New Users: Create a welcoming and engaging video that introduces new users to your app's core features and benefits. Use a friendly tone and clear visuals to make new users feel comfortable and excited to explore the app.
Provide a Guided Tour: Walk users through the app's interface, highlighting key functionalities and demonstrating how to navigate between different sections. Use screen recordings with Voiceover narration to provide a step-by-step guide.
Offer Tips and Tricks: Share valuable tips and tricks that enhance the user experience and help users get the most out of your app's features. For example, create a short video showcasing advanced features or hidden functionalities that users might not discover on their own.
Address Common Questions: Anticipate common user questions and provide clear and concise answers within the video. This reduces the need for users to contact customer support and improves their overall experience.
Keep Viewers Hooked
Capturing and maintaining viewer attention is paramount. Here's how to make your mobile app explainer video truly captivating:
Prioritize High-Quality Visuals:
Invest in professional animation, motion graphics, or live-action footage that aligns with your brand identity and resonates with your target audience. Use high-resolution visuals, smooth animations, and visually appealing graphics to enhance the viewing experience.
Craft a Concise and Engaging Script:
Keep your script tight, focusing on the most compelling aspects of your app. Use clear, concise language that's easy to understand. Incorporate strong verbs, active voice, and a conversational tone to keep viewers engaged.
Weave a narrative that resonates with your target audience. Use relatable characters, emotional connections, and a clear problem-solution structure to make your video more memorable and impactful.
Optimize for Mobile Viewing:
Ensure your video is formatted correctly for mobile devices. Use clear visuals, legible text, and an aspect ratio suitable for smartphones. Consider using subtitles to make your video accessible to viewers watching with the sound off.
Crafting Compelling Video Narratives
Choosing the right narrative structure can significantly impact your video's effectiveness. Here are a few popular options:
Problem-Solution: Present a relatable problem your target audience faces and position your app as the solution. For example, show a user struggling to manage their to-do list, then introduce your task management app as the solution that simplifies their workflow.
Feature-Benefit: Highlight your app's key features and directly correlate them to the benefits users will experience. For example, showcase your language learning app's interactive lessons and explain how they help users improve their pronunciation and fluency.
Storytelling: Craft a compelling story with relatable characters and an emotional arc that showcases how your app improves their lives. For example, tell the story of a user who overcomes their fear of public speaking by using your presentation skills app.
Testimonial: Feature real users sharing their positive experiences with your app, Building Trust and credibility. For example, showcase a video testimonial of a user explaining how your fitness app helped them achieve their weight loss goals.
Crafting Compelling Calls to Action
Be Clear and Concise: Use action-oriented language that clearly instructs viewers on what to do next. For example, use phrases like Download Now, Visit Our Website, or Sign Up for a Free Trial.
Create Urgency: Encourage immediate action by highlighting limited-time offers, exclusive bonuses, or the fear of missing out. For example, mention a limited-time discount on your app or highlight a bonus feature available only for early adopters.
Make it Easy to Follow: Provide a clear and easy-to-follow path for viewers to take the desired action. Include a clickable button, a prominent link, or a simple verbal instruction. For example, display a Download on the App Store button at the end of your video.
Solve User Frustrations, Boost App Downloads
Addressing customer pain points directly builds trust and positions your app as the solution they've been searching for:
Identify Common Pain Points: Conduct thorough market research to understand the common challenges and frustrations your target audience faces. Analyze app store reviews, conduct user surveys, and research online forums to gather insights.
Acknowledge the Pain: Directly address these pain points in your video, demonstrating empathy and understanding for their struggles. Use language that resonates with their frustrations and shows that you understand their needs.
Present Your App as the Solution: Clearly articulate how your app's features and functionalities directly address and alleviate those pain points. Use visuals and examples to demonstrate how your app solves the problem.
Provide Real-World Examples: Use case studies, testimonials, or real-world examples to illustrate how your app has helped others overcome similar challenges. This builds credibility and shows viewers that your app can deliver on its promises.
Connect With Your Audience Emotionally
Connecting with your target audience on an emotional level is crucial for driving conversions. Here's how to create a video that resonates:
Define Your Target Audience: Develop a deep understanding of your ideal user's demographics, psychographics, interests, and pain points. Create user personas to represent your target audience and tailor your video to their specific needs and preferences.
Use Their Language: Speak directly to your target audience using language they understand and relate to. Avoid jargon or technical terms they might not be familiar with. Use a conversational tone and incorporate language that reflects their interests and values.
Address Their Needs: Focus on the specific needs and desires of your target audience. Highlight how your app solves their problems and improves their lives. Use visuals and examples that resonate with their specific challenges and aspirations.
Evoke Emotions: Use storytelling, humor, or emotional appeals to create a connection with viewers and make your video more memorable. Incorporate music and visuals that evoke the desired emotional response, such as excitement, joy, or relief.
Boosting App Retention with Video-Driven User Engagement
Company: Spotify
Campaign: Personalized Playlist Recommendations
Objective: Increase user engagement and retention by providing personalized music recommendations.
Strategy: Spotify implemented a video-driven approach to recommend playlists to users. The videos showcased curated playlists based on user listening history and preferences, highlighting the unique benefits of each playlist.
Results:
Increased Engagement: Users who watched the Playlist Recommendation Videos showed a significant increase in engagement with the app, spending more time listening to music and exploring new playlists.
Improved Retention: The personalized recommendations and engaging video format helped to improve user retention rates, with users returning to the app more frequently.
Integrating Video into Social Media App Marketing
Company: TikTok
Campaign: TikTokChallenges
Objective: Increase user engagement and brand awareness through Viral Video Challenges on the platform.
Strategy: TikTok launched a series of Viral Video Challenges, encouraging users to create and share short videos using specific hashtags and soundtracks. These challenges were promoted across the platform and through influencer partnerships, driving widespread participation and engagement.
Results:
Increased User Engagement: The challenges generated a massive amount of user-generated content, leading to increased engagement and brand awareness.
Viral Reach: The challenges went viral, reaching a wide audience and driving new users to the platform.
Boosting App Retention with Video-Driven User Engagement
Objective: Improve user retention and engagement within the Headspace app.
Strategy: Headspace developed a series of onboarding videos that guided new users through the app's features and functionalities. These videos were designed to be informative, engaging, and personalized to each user's needs.
Results:
Increased User Retention: The onboarding video series significantly improved user retention rates, with users who watched the videos being more likely to continue using the app.
Enhanced User Engagement: The videos helped users understand the app's value proposition and how to use it effectively, leading to increased engagement and satisfaction.
Improved User Feedback: The videos provided a platform for Headspace to gather user feedback and address any concerns or questions.
How mobile app explainer video examples are curated?
We dove deep into mobile app explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic mobile app explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Mobile User Experience (UX) Examining the clarity and effectiveness of the app's user interface and user experience within the video. 7.App Store Optimization (ASO) Best Practices Determining video alignment with app store optimization best practices for discoverability and conversion. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, mobile app explainer videos 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
