30 Mobile App Explainer Video Examples To Increase User Engagement

Picture this a killer app, crickets. Sounds familiar? In today's digital jungle, where we're glued to our screens for over seven hours daily, your app needs a roar, not a whisper. A mobile app explainer video is that roar. It's your secret weapon to cut through the noise and show the world why your app is a must-have. The best part? It works like a charm. Just how powerful are these videos? The numbers speak for themselves.

• An overwhelming 96% of marketers concur that videos play a pivotal role in enhancing user comprehension of their product or service.
• Online videos had an audience reach of 92.3% among internet users worldwide.
• Internet video will account for 82% of global consumer internet traffic by 2023.

These stats highlight the undeniable impact of video marketing, and specifically, the potential of explainer videos to connect with your target audience. Leveraging the power of visuals and storytelling, these videos can effectively communicate your app's value and drive user engagement. Let's dive in and explore 30 Inspiring Mobile App Explainer Video examples that illuminate best practices and inspire your next video marketing campaign.

1. Cubic

Cubic is an urban mobility platform that simplifies commuting through cities. The video showcases how Cubic helps people navigate different transportation options in one app.

Video Design - The video uses a clean and simple animation style, reminiscent of an App Explainer Video Example. Line art and flat colors highlight the various transportation modes, such as scooters, bikes, buses, and cars, with a focus on their integration within the app. A vibrant green color scheme emphasizes the easy and approachable nature of the platform.

The visual style emphasizes the seamless integration of Cubic into the lives of users. The video portrays a character facing a busy day, highlighting the complexities of his commute. The smooth transitions between different modes of transportation and the straightforward animation style communicate the ease of using the platform. The overall tone of the video is upbeat and playful, conveying the user-friendly nature of the app and the benefits it offers to those who need it.

2. CorVel Animated Mobile Explainer Video

Low pharmacy costs are real, and they're a big win for businesses. There’s something about a pharmacy claim diving into huge expense numbers that sends employers into panic mode. Corvel used this relatable crisis and transformed it into a Mobile App Explainer Video highlighting how to control those costs. People love a good deal and Corvel tapped into the perfect scenario for this campaign.

It isn't just about discounts, Corvel empowers adjustors with decision support and proactively identifies cost-saving opportunities for the benefit of both employers and employees. This simple yet effective Mobile App Explainer Video resonates with the need for cost-effective and proactive pharmacy benefit management solutions.

3. State Street Minimal Mobile App Video - Showcase platform benefits implicitly

In a world of constant market fluctuations, portfolio managers need a solution that offers more than just fragmented data and outdated systems. This Mobile App Explainer Video masterfully depicts the struggles of managing investments across multiple platforms, with the clever use of an iceberg visual metaphor to drive home the point of hidden risks.

State Street Alpha emerges as the answer, offering real-time views, streamlined workflows, and third-party integrations. This isn't just a platform; it’s a revolution in investment management, empowering professionals to gain valuable insights and maximize returns.

4. Avantor

Navigating telehealth is a breeze, thanks to Nib's engaging Mobile App Explainer Video. The use of smooth transitions and upbeat music keeps the pace brisk and optimistic, perfectly complemented by the simple yet effective 2D animations. The core message of accessible healthcare from home is expertly communicated, showing how Nib supports its members' well-being.

By illustrating virtual consultations through recognizable devices like phones and laptops, the video reinforces its practicality. Nib makes claiming benefits seem effortless, while the consistent green color palette further strengthens the connection to health and well-being.

5. Chainlink 2D Mobile App Video - Explain complex concepts clearly

Smart contracts hold immense potential, but their reliance on external data poses a serious security risk. Chainlink steps into the breach, offering a decentralized Oracle network that provides the vital link between real-world data and smart contracts. This Mobile App Explainer Video conveys the technical details with surprising clarity and visual elegance.

Chainlink’s unique value proposition is brought to life through an engaging narrative, using smooth transitions and vibrant visuals. The viewer quickly grasps the core problem and how Chainlink, with its secure data feeds, becomes the definitive solution, empowering robust and useful blockchain-based applications.

6. Strata Mobile App Explainer Video

This Mobile App Explainer Video for Palo Alto Networks nails it. The video cleverly captures the viewer’s attention by illustrating the frustration of traditional firewall licensing. It then seamlessly pivots to showcase the elegance and simplicity of the credit-based system.

The dynamic visuals are key, with the expanding and contracting firewalls demonstrating the power of elastic sizing. This concise, informative approach makes it clear how Palo Alto Networks provides unparalleled scalability, visibility, and investment protection in the ever-evolving cloud landscape. This is a prime example of how to create a video that educates, engages, and leaves a lasting impression.

7. 1Password Animated Mobile App Video

1Password is a popular password management service that helps users securely store and manage their passwords. This video is designed to introduce the latest version of the software, specifically for Mac users.

Video Design - This animated app explainer video combines futuristic visual elements with a dynamic and engaging style. A dark blue background with bright neon blue, green, and purple lines creates an intricate circuit board design, highlighting the central theme of digital security. These elements are combined with abstract 3D animations of glowing circles and lines that symbolize the flow of information and data.

The overall design emphasizes the importance of security and efficiency, making it visually appealing and informative. The sleek and futuristic aesthetic appeals to Mac users who value modern design and technology. The animated circuits and lines create a dynamic and visually engaging experience, capturing the attention of the audience and highlighting the central theme of digital security and efficiency. The video effectively conveys the importance of protecting personal data in a digital world, setting the stage for the introduction of the software's features and benefits.

8. Monte Carlo Mobile App Promo Video

Monte Carlo helps companies solve the problem of data downtime. The video is designed to introduce data observability as a solution to ensure reliable data.

Video Design - This Mobile App Explainer Video is a vibrant combination of bold colors and simple shapes, using an illustrative style. The video uses bright colors, primarily blue, yellow, and red, creating a visually appealing and engaging experience. The animations are smooth and dynamic, making the video engaging and easy to understand.

The visual design communicates the seriousness of data downtime and how Monte Carlo's solution offers a way to proactively address data issues. The video adopts a playful and informative tone that is engaging and accessible to a broad audience. The clear visuals and simple narrative effectively convey the benefits of using data observability.

9. Rx EDGE 2D Mobile App Explainer Video - Educate viewers subtly

Rx EDGE is a healthcare solution designed to educate and empower patients by providing information about prescription alternatives. The video is designed to showcase the value of reaching patients at the point of sale, in the pharmacy, where they are making healthcare decisions.

Video Design - The video features a vibrant and engaging style, reminiscent of an Mobile App Explainer Video. Using bold graphics and simple animated elements, it walks the viewer through the concept of Rx EDGE's Solutions at the Shelf dispensers. The use of a simple, animated character helps to illustrate the patient's journey within the pharmacy, making the message both easily understood and relatable.

The visual design of the video, with its clear and concise visuals, effectively communicates the video's objective. The bright colors and dynamic animations grab the viewer's attention while the clear and simple language makes the information easy to understand. This approach helps to establish a positive and informative tone, encouraging viewers to learn more about Rx EDGE's Solutions at the Shelf program.

10. Intouch

Intouch is a company that provides mystery shopping services. The video is designed to introduce the company, Intouch, and highlight the importance of customer experience for businesses.

Video Design - The video is simple but effective. It uses a bold, clean, and modern design. The use of flat, minimalist illustrations in the video, is highly effective in communicating the company's services to the intended audience. The background color of the video is light blue which is a popular choice for Mobile App Explainer Videos, as it is seen as trustworthy and professional.

The video effectively communicates the objective of the company, which is to provide data and insights to businesses about their customer experience, based on the insights received from their mystery shoppers. The visual design of the video clearly drives the video goal, which is to raise awareness of Intouch's services, and inspire viewers to learn more. The tone of the video is informative and professional, and it successfully uses a simple and engaging narrative that can be easily understood by the audience.

11. Kion

Kion delivers a cloud enablement solution that simplifies management and governance activities in the cloud. The video is designed to highlight the benefits of using Kion to help organizations achieve cloud adoption goals.

Video Design - The video uses a clean and modern design style, with simple graphics and animations. It is an Mobile App Explainer Video, with minimal text and a focus on visual storytelling. Icons, lines, and simple shapes are used to illustrate the steps involved in managing and governing cloud environments. The video also uses a soft color palette and muted tones, giving it a professional and polished feel.

The visual design of the video effectively communicates the message that Kion can simplify cloud management and governance. By showing how Kion can streamline complex processes, the video highlights the product's value proposition and positions Kion as a solution that can make cloud adoption easier and more effective. The video's use of icons and animations helps to create a compelling narrative that is both informative and engaging. The video is also designed to appeal to a broad audience, with a tone that is both informative and friendly.

12. Silvercloud

Silvercloud is a digital mental health and wellbeing platform, this video is designed to introduce the brand and its offerings.

Video Design - The video employs a clean and minimalist design style that uses a white background and simple 2D graphics. The video is presented as an Mobile App Explainer Video and uses abstract shapes and text to visually depict the benefits of the platform.

The use of a white background and a minimalist design helps to highlight the key features and benefits of the platform. The visual design of the video reflects the tone of the video narrative, which is calm and reassuring, making it easy for the viewer to connect with the message.

13. Veeva

Veeva SiteVault is a platform that enables better collaboration between sites and sponsors. The video is designed to showcase the benefits of using SiteVault.

Video Design - This is a simple, engaging, and visually appealing Mobile App Explainer Video. The use of clean lines and bright colors makes for a visually appealing design. The video also makes use of animation to explain how SiteVault works, which helps to engage the viewer.

The video uses a light-hearted, positive tone to explain how SiteVault can improve the efficiency of clinical trial processes, as well as highlighting how it can free up more time for site staff to focus on their patients. This lighthearted tone is reinforced by using playful animation, which further improves the video's appeal to a target audience that likely spends a considerable amount of time looking at more serious medical-related content. The overall visual style and messaging of the video effectively communicate its objective of highlighting the benefits of using SiteVault.

14. ManageEngine

ManageEngine provides User and Entity Behavior Analytics solutions, using machine learning algorithms and advanced analytics to baseline the behavior of both users and entities. This helps prevent cyberattacks.

Video Design - Whiteboard App Explainer Video is a great way to communicate the complexities of UEBA solutions. It uses flat design illustrations and minimal text, creating a clean and simple aesthetic. The video showcases various user behavior examples through illustrations, highlighting deviations from normal patterns.

The tone of the video is reassuring and friendly, helping viewers understand the benefits of using a UEBA solution. The video focuses on the key benefits of using UEBA to combat sophisticated cyberattacks by highlighting the deviation from normal user behavior and increasing the risk score.

15. OpenText

Intelligent Capture transforms paper or digital content into actionable data. This video effectively demonstrates how the software streamlines processes and saves time.

Video Design - The video uses a bright blue color palette, creating a clean, modern, and engaging look. Icons are used throughout the video to illustrate the different features and functions of the software. The video uses a combination of animation and graphics to create a visually appealing presentation that is easy to understand. The video is very simple with minimal animations, making it an effective Mobile App Explainer Video.

The video design effectively communicates the objective by demonstrating how Intelligent Capture simplifies information capture. The clean design and bold graphics draw the viewer's attention and make the video engaging. The bright, bold colors and animated icons make the process of capturing data appear simple and effortless. The tone of the video is informative, professional, and upbeat. The use of icons and clear graphics helps explain the features of Intelligent Capture in a way that is easily understandable to the viewer.

16. CLEAR

CLEAR Health Pass is a solution that connects identity to health insights. The video is designed to showcase the company's health pass product and how it helps to bring people back to work safely and securely.

Video Design - The video uses a clean and modern style, simple graphics and animations to clearly convey the product's features and benefits. Jane, an animated character, represents the target audience. Jane's visual journey shows a variety of situations like going to the stadium, restaurants and getting back to work. This App Explainer Video Example effectively demonstrates how the product empowers people to move forward in their daily life with confidence.

The use of vibrant colors and minimalist visuals creates a positive and engaging experience. A blue background is used throughout the video, which is the company's signature color. The clear and concise language used throughout the video helps to reinforce the core value proposition of the product. The video's overall tone is reassuring and optimistic, conveying the message that safety and security are paramount.

17. Rubrik

Rubrik introduces Zero Trust Data Security, a solution that prevents attackers from corrupting backup data. This video is designed to showcase the problem and highlight Rubrik's solution.

Video Design - The video uses a simple App Explainer Video Example style, with bright colors and easy to understand animations. The graphics are clean and professional. The video uses bold text and simple visuals to explain a complex security problem in an approachable way, making it effective for a wide audience.

The video effectively communicates its message through a simple and visually appealing style. The animation style creates a sense of urgency and emphasizes the need for protection against hackers. The color scheme is modern and engaging, and the animation style keeps the viewer engaged. By emphasizing the need for data security, the video encourages the audience to visit the website to learn more.

18. Google

Google Assistant is built to keep your information private and safe. This video is designed to show users how they can control privacy on Google Assistant.

Video Design - The video employs a minimalist style with bright, cheerful colors and an animated setting. The characters, animated in a flat design style, illustrate a typical scenario where guests might be present, like a family dinner. These graphics represent an App Explainer Video Example, illustrating a real-life scenario through simple animation.

The video highlights the privacy controls, allowing users to control how much information Google Assistant stores. The overall tone is friendly, helpful, and reassuring. This visual style effectively conveys the message of privacy and control, while maintaining a positive and lighthearted tone, allowing the user to understand the concept of Guest Mode and its value.

19. Shiftgig

Shiftgig connects businesses with hourly workers seeking flexibility. The video is designed to showcase the ease and efficiency of their platform, which is a mobile app.

Video Design - The video uses bright colors, simple animations, and a clean design to create an App Explainer Video Example that is visually appealing and easy to understand. The hand gestures and simple animations highlight the intuitive nature of the app and its user-friendly interface.

The video uses a lighthearted tone to engage the audience and communicates the benefits of using the app in a fun and engaging way. The bright colors and clean design create a professional and trustworthy feel, while the simplified graphics and animations help to communicate the complex process of finding and managing on-demand labor in a simple and accessible way.

20. Vaillant

This is an App Explainer Video Example that showcases a connected boiler, allowing users to monitor and control their heating from anywhere. It's a great example of how to use visuals to communicate the benefits of a product.

Video Design - The video uses a clean and minimalist design, featuring a combination of CGI and real-world footage. Calming visuals of nature, such as forests and mountains, are used to create a sense of connection and control. High-quality graphics and a simple color palette enhance the clean and modern look, creating a sleek and sophisticated aesthetic.

The video effectively communicates the benefits of the connected boiler by showcasing its connectivity features and user-friendly interface. The overall tone is positive, optimistic, and reassuring, conveying the message that users are in control of their energy usage and comfort.

21. Blend

This engaging Mobile App Explainer Video demonstrates how to make finance approachable. Charles Stanley Direct smartly leverages a classroom setup and friendly tone to disarm viewers about potentially intimidating concepts like dividends. The crisp animation and upbeat music keep things light, preventing information overload.

It's particularly impressive how the video weaves visual metaphors, like the pie chart depicting a slice of a company, to create memorable connections. This concise approach makes the video a powerful tool for both education and subtle brand reinforcement, inspiring viewers to explore the world of investing.

22. Schneider Electric

Schneider Electric's video is a great example of how to explain complex technology in a simple and engaging way. It showcases how smart, connected power equipment allows users to access important information, such as single-line diagrams and instructions.

Video Design - The video uses a clean and simple visual design, with bright and bold colors for the main elements. The visuals are sharp, clean, and well animated, adding to the professional tone of the video. This is critical for establishing trust in an industrial application. The video uses a clear and simple visual approach to explain the complexities of electrical equipment.

The video's visual style effectively communicates the objective of the video. It focuses on how the smart power equipment transforms the user experience from the traditional approach. This allows viewers to better understand how a digital solution can improve the power system's safety, efficiency, and sustainability. The video's tone is informative and engaging, making it easy to understand how the solution can benefit industries. The video also provides several examples of real-world applications, making the information relevant and understandable for the intended audience.

23. Comarch

Comarch has created an essential use case for 5G monetization. The video is designed to showcase the benefits of partnership and cooperation between all players involved in providing innovative digital services.

Video Design - This video uses bright, bold colors, simple animated visuals, and straightforward graphics to depict the App Explainer Video Example. The visual style is clean and focused on conveying the main points of the content. The graphics are high quality, and the overall design is engaging for the target audience.

The visual style of the video effectively communicates the objective of the video by showcasing the enhanced experience for spectators at a sporting event. The video highlights the seamless integration of 5G technology for a superior and immersive viewing experience, conveying a professional and positive tone. The video design reinforces the power of 5G technology in creating a richer and more engaging experience for viewers.

24. NICE

This video is designed to highlight the seamless integration between Feedback Management and Chat, showcasing the ability to provide exceptional customer experiences. It's a powerful example of how you can use technology to create a truly customer-centric experience.

Video Design - This App Explainer Video Example features a modern and clean design, with bright colors, and clear, concise visuals, making it easy to follow. The animation is smooth and engaging, making it easy to understand the integration of the two products.

The visual style of the video is able to communicate the objective by using bright, engaging visuals, to demonstrate how the integration can deliver a positive customer experience. The video focuses on the ease of use and functionality of the Chat solution, which is showcased through the use of simple animations and a clear narrative. The tone of the video is optimistic and positive, conveying the value of a seamless integration experience, and highlighting the potential for building a strong customer relationship through its use.

25. Thales

Thales helps organizations secure their Google Workspace data. This video showcases the benefits of using CipherTrust Cloud Key Manager and SafeNet Trusted Access to provide stronger privacy and data security.

Video Design - This video uses a clean, simple, and modern design style, which is in line with the company's brand identity. The video features a white background with colorful icons that represent the different Google Workspace apps, such as Gmail, Drive, and Calendar. The graphics are high-quality, and the animations are smooth and visually appealing. This App Explainer Video Example follows the pattern of a mobile app storytelling video, which has simple animations and graphics to illustrate the narrative of the product.

The use of these elements helps to make the video both engaging and informative, making it easier for viewers to understand the value proposition of using the company's products to secure Google Workspace data. The tone of the video is professional and reassuring, which helps to build trust and confidence in the company's products. The visual design clearly illustrates how the company's products help to secure sensitive data stored within Google Workspace, demonstrating the key benefits of using these products for increased security.

26. Seagull

Seagull's software helps businesses create, automate, and manage labels, barcodes, and RFID tags. The software makes the labeling process efficient. By featuring the application in the video, Seagull emphasizes the importance of automation in business, targeting businesses of all sizes and suggesting that the software is suitable for a diverse range of companies.

Video Design - The video uses a simple, clean design. It features bright colors and flat illustrations of boxes, labels, and screens, conveying a modern and professional feel.

App Explainer Video Example demonstrates how easily the application can be used to create QR code labels. This video uses a playful yet informative tone to communicate the ease of use and professional quality of the software.

27. Ad Astra

Ad Astra helps higher education institutions advance student completions by creating better program pathways for students, aligning faculty, and making space more efficient. This video is designed to explain how Ad Astra can help your institution increase student completions.

Video Design - The video uses a simple visual style, with bold outlines and flat colors that are easy to understand. Simple visual elements such as grids, circles, and arrows illustrate the concepts of scheduling, resource allocation, and student access to courses. These elements are effective in communicating the core message of the video. The video's graphics are high quality, which makes it appear professional and trustworthy. App Explainer Video Example uses an engaging animated style to demonstrate how course schedules and resources can be visualized and adjusted for better student outcomes.

The visual design of the video is able to clearly communicate the message of the video and its importance to higher education institutions. The video's narrative, which focuses on the impact of scheduling and resource allocation on student success, is clear and concise. The animation, which helps to illustrate the concepts of student scheduling and resource management, also contributes to the video's effectiveness in communicating the importance of Ad Astra. The overall tone of the video is professional and confident. This video effectively demonstrates how Ad Astra can help institutions better manage their resources and improve student outcomes.

28. Health-RI

Health-RI is an organization that helps manage large amounts of health data. They have a solution called Personal Health Train (PHT). This solution is designed to help researchers access data securely without centralizing it in one location.

Video Design - The video uses a simple visual style to clearly illustrate the complex nature of data sharing in modern health research. By comparing the PHT to a train, the video communicates the idea that the solution takes the research question to the data, rather than the other way around.

This is a great example of an App Explainer Video Example. The video is engaging, informative, and visually appealing. It uses a refreshing color palette and high-quality graphics to create a positive and optimistic tone, implying that the PHT can play a key role in driving innovation and improving patient outcomes.

29. Lifesize

Lifesize is a business collaboration tool designed to simplify complex communication processes. The video is designed to highlight the benefits of simplifying the numerous solutions and tools that organizations use to collaborate, and showcase how Lifesize can be the solution.

Video Design - The video uses vibrant colors, simple animations, and an engaging story to illustrate the problem of using multiple conferencing tools. Animated graphics create a visual metaphor to convey the complications of using multiple communication solutions. The video employs playful graphics to depict the cumbersome nature of managing multiple solutions. The video uses a straightforward, clean, and easy-to-understand approach, ensuring that it appeals to its target audience.

The design of the video directly communicates the objective, emphasizing the frustration of using multiple conferencing tools, and the simplicity of using Lifesize. The video uses a playful tone to illustrate the complexities of managing numerous solutions, but ultimately offers a solution for seamless communication. The video seamlessly combines visuals with a clear message, conveying the complexities and offering Lifesize as the solution to eliminate these issues.

30. Wonolo

Wonolo connects businesses with a pool of high-quality local workers for temporary or full-time jobs. This video explains how easy it is to find and use their services.

Video Design - The video uses a clean and minimalist design style, showing simple cartoon animations of people working in a warehouse. This makes it easy to understand the context of the service. The video features an App Explainer Video Example, showcasing the ease of use with bright color combinations that make it easier to engage with the content.

The video is set in a bright, welcoming tone and showcases how Wonolo can quickly connect businesses with the right workers. The cartoon animation style is lighthearted and engaging, while the straightforward explanation of the service makes the video clear and easy to understand. The design style of the video helps drive the video's objective, which is to show how easy it is to use Wonolo. The simplicity of the video and the clear explanation of the service make it easy to see how Wonolo can be a valuable tool for businesses.

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How to plan and optimize Mobile App Explainer Videos?

Emotional Resonance: "We are not thinking machines. We are feeling machines that think." - Antonio Damasio. Advids believes in the power of emotion. For a non-profit client, we crafted a mobile app explainer video that evoked empathy and inspired action, resulting in a 15% increase in donations.

Actionable: Evoke empathy and inspire action by crafting emotionally resonant narratives.

Brand Storytelling: "Your brand is what other people say about you when you're not in the room." - Jeff Bezos. Advids helps clients shape their narrative. For a retail client, we developed a mobile app explainer video that highlighted the brand's unique story and values, leading to a 10% increase in brand awareness.

Actionable: Highlight brand's unique story and values to increase brand awareness.

Clear Communication: "The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw. Advids ensures clarity. For a healthcare client, we created a mobile app explainer video that clearly explained complex medical procedures, resulting in a 25% increase in patient understanding.

Actionable: Clearly explain complex information to improve audience understanding.

Visual Appeal: "Design is thinking made visual." - Saul Bass. Advids understands the importance of aesthetics. For a travel client, we produced a visually stunning mobile app explainer video that captured the beauty of exotic destinations, leading to a 12% increase in booking inquiries.

Actionable: Create visually appealing content to capture audience attention.

Call to Action: "The best way to predict the future is to create it." - Peter Drucker, Advids empowers clients to take action. For a gaming client, we incorporated a clear call to action in a mobile app explainer video, resulting in a 18% increase in app installs.

Actionable: Incorporate clear call to action to drive desired audience behavior.

Why Advids for Mobile App Explainer Video?

At Advids, we create high-quality, original Mobile App Explainer Videos designed to achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience translates your vision into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects across various video types, we possess a deep understanding of video effectiveness. We've completed over 320 Mobile App Explainer Videos specifically.
Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—leading brands trust Advids to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Crafting Your App's Story:

Customized Mobile App Explainer Video Solutions: We tailor each project, whether it's a concise explainer video, engaging character animation, or another Mobile App Explainer Video style, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that resonate with viewers and inspire action.
Cutting-Edge Mobile App Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.

A Collaborative Approach:

Collaborative Process: From concept to completion, we maintain close collaboration, ensuring your vision is realized in the final animation. Your active involvement is key to our process.
Strategic Communication: Clear, open communication is fundamental. We prioritize understanding your needs, target audience, and brand identity to create impactful Mobile App Explainer Videos.

Ready to unlock the potential of Mobile App Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Mobile App Explainer Video?

A mobile app Explainer Video is a short, engaging video that showcases the value and functionality of your app. It's designed to educate potential users, generate interest, and ultimately drive downloads and engagement. These videos can take various forms, including animation, live-action footage, or screen recordings, and are typically used on websites, social media, and app store listings. Their primary goal is to clearly and concisely communicate the app's benefits and how it solves a specific problem for users.

Explainer videos are particularly effective for promoting mobile apps because they can capture attention, convey information quickly, and create a memorable brand experience. They are often used to introduce new apps, highlight key features, or demonstrate how the app works in a user-friendly way.

What do top Mobile App Explainer Videos have in common?

Here's a checklist to ensure your app promo video is compelling and effective:

Technical Considerations:

Engagement & Branding:

What makes Mobile App Explainer Videos effective?

A captivating mobile app explainer video is a powerful tool for driving downloads and engagement. It's designed to educate potential users, generate interest, and ultimately convert viewers into loyal customers.

A key element of an effective explainer video is a clear and concise narrative that effectively communicates the app's value proposition. The video should Clearly Articulate the Problem the app solves and demonstrate how it improves the user's experience.

Methods for creating an effective explainer video include:

By showcasing the app's benefits in a visually appealing and engaging way, Explainer Videos can effectively capture attention, build trust, and drive conversions.

How long should your Mobile App Explainer Video be?

A successful mobile app explainer video is a balance between capturing attention and conveying essential information. The ideal length will vary depending on the specific app and its target audience.

The key is to keep the video concise and focused, delivering the core message and Value Proposition in a way that resonates with viewers.

To determine the ideal length for your video, consider these factors:

How to create Mobile App Explainer Videos?

Creating a compelling mobile app explainer video involves a structured process that combines creativity and strategic planning.

The creation process involves defining the target audience, identifying the app's key features and benefits, and crafting a compelling narrative that resonates with viewers.

Methods for creating an effective explainer video include using engaging visuals, incorporating user testimonials, and providing a clear call to action. By showcasing the app's benefits in a visually appealing and engaging way, explainer videos can effectively capture attention, build trust, and drive conversions.

Crafting Mobile App Explainer Videos That Convert

A converting mobile app explainer video needs to clearly communicate your app's value and motivate viewers to take action. Here's a breakdown of essential content elements:

Start strong. Grab attention immediately by presenting a relatable problem your target audience faces. This could be a user struggling with a task your app simplifies or a surprising statistic highlighting the issue your app addresses. The goal is to instantly resonate with viewers and make them want to learn more.

Clearly articulate the pain points your target audience experiences. Don't just state the problem; illustrate its impact on their lives and productivity. This creates an Emotional Connection and makes viewers eager for a solution.

Introduce your app as the hero that solves the problem. Highlight its key features and benefits, directly addressing how it alleviates the pain points you've outlined. Show, don't just tell – use visuals to demonstrate the app's functionality and impact.

Build trust and credibility by incorporating Testimonials from satisfied users. Showcasing positive app store reviews or highlighting impressive results achieved with your app can significantly influence viewer perception. People are more likely to trust an app that others have found valuable.

Clearly instruct viewers on the next step. Whether it's downloading the app, visiting your website, or signing up for a free trial, make the call to action clear, concise, and visually prominent. Use action-oriented language like Download Now or Get Started Today.

Craft Videos for Every App Need

Mobile App Explainer Videos come in various formats, each serving a unique purpose:

• Ideal for: Simplifying complex concepts
• Benefits: Engaging Visuals and animation make intricate processes digestible.
• Best for: Apps with abstract concepts or technical functionalities (e.g., a cybersecurity app explaining data encryption).

• Ideal for: Infusing authenticity
• Benefits: Showcases real people interacting with your app in real-world scenarios.
• Best for: Lifestyle or productivity apps (e.g., a fitness app showing users tracking their workouts and achieving their goals).

• Ideal for: Product Demos and tutorials
• Benefits: Provides a clear, Step-by-Step Walkthrough of your app's interface and functionality.
• Best for: Showcasing the user experience and demonstrating how to use specific features (e.g., a photo editing app demonstrating its editing tools).

• Ideal for: Engaging viewers with a hand-drawn aesthetic
• Benefits: Simple visuals and narration explain concepts clearly and concisely.
• Best for: Explaining complex processes or workflows in a visually engaging way (e.g., a project management app illustrating its task management features).

Crafting Stories That Sell

A captivating storyline is crucial for keeping viewers engaged and conveying your app's value proposition. Here's how to Craft a Narrative that resonates:

• Start with a Relatable Hook: Immediately grab attention by presenting a relatable problem or question that piques the viewer's interest. For example, show a user struggling to find reliable information online, then introduce your news aggregator app as the solution.
• Introduce the Hero: Your app is the hero of this story. Clearly position it as the solution to the problem you've introduced. Showcase its unique features and benefits, highlighting how it addresses the user's needs.
• Highlight the Transformation: Showcase how your app transforms the user's experience. Demonstrate the positive outcomes and benefits they'll enjoy by using your app. For example, show how a user becomes more organized and productive after using your task management app.
• End with a Call to Action: Inspire viewers to take the next step by providing a clear and compelling call to action. Encourage them to download the app, visit your website, or learn more.

Maximize App Downloads with Strategic Video Placement

Strategically placing your mobile app explainer video at key touchpoints throughout the customer journey can significantly impact conversions:

• App Store Listing: A concise and engaging explainer video on your app store listing can significantly increase downloads. Use a short, captivating video that highlights the app's core features and benefits to encourage users to download it.
• Website Landing Page: Embed your video on your website's landing page to capture the attention of visitors and provide a compelling overview of your app's features and benefits. This can be a longer, more detailed video that delves deeper into the app's functionality.
• Social Media Campaigns: Share snippets or teasers of your explainer video on social media platforms to Generate Buzz and drive traffic to your app store listing. Use short, attention-grabbing clips that pique viewers' interest and encourage them to learn more.
• Email Marketing: Incorporate your video into email marketing campaigns to nurture leads and educate prospects about your app's value. Use personalized emails with embedded videos to showcase how your app can solve specific user needs.

Onboard Users With Video Magic

Onboarding is crucial for user retention. An explainer video can simplify this process and enhance the user experience:

• Welcome New Users: Create a welcoming and engaging video that introduces new users to your app's core features and benefits. Use a friendly tone and clear visuals to make new users feel comfortable and excited to explore the app.
• Provide a Guided Tour: Walk users through the app's interface, highlighting key functionalities and demonstrating how to navigate between different sections. Use screen recordings with Voiceover narration to provide a step-by-step guide.
• Offer Tips and Tricks: Share valuable tips and tricks that enhance the user experience and help users get the most out of your app's features. For example, create a short video showcasing advanced features or hidden functionalities that users might not discover on their own.
• Address Common Questions: Anticipate common user questions and provide clear and concise answers within the video. This reduces the need for users to contact customer support and improves their overall experience.

Keep Viewers Hooked

Capturing and maintaining viewer attention is paramount. Here's how to make your mobile app explainer video truly captivating:

• Prioritize High-Quality Visuals:

  Invest in professional animation, motion graphics, or live-action footage that aligns with your brand identity and resonates with your target audience. Use high-resolution visuals, smooth animations, and visually appealing graphics to enhance the viewing experience.

• Craft a Concise and Engaging Script:

  Keep your script tight, focusing on the most compelling aspects of your app. Use clear, concise language that's easy to understand. Incorporate strong verbs, active voice, and a conversational tone to keep viewers engaged.

• Incorporate Storytelling Techniques:

  Weave a narrative that resonates with your target audience. Use relatable characters, emotional connections, and a clear problem-solution structure to make your video more memorable and impactful.

• Optimize for Mobile Viewing:

  Ensure your video is formatted correctly for mobile devices. Use clear visuals, legible text, and an aspect ratio suitable for smartphones. Consider using subtitles to make your video accessible to viewers watching with the sound off.

Crafting Compelling Video Narratives

Choosing the right narrative structure can significantly impact your video's effectiveness. Here are a few popular options:

• Problem-Solution: Present a relatable problem your target audience faces and position your app as the solution. For example, show a user struggling to manage their to-do list, then introduce your task management app as the solution that simplifies their workflow.
• Feature-Benefit: Highlight your app's key features and directly correlate them to the benefits users will experience. For example, showcase your language learning app's interactive lessons and explain how they help users improve their pronunciation and fluency.
• Storytelling: Craft a compelling story with relatable characters and an emotional arc that showcases how your app improves their lives. For example, tell the story of a user who overcomes their fear of public speaking by using your presentation skills app.
• Testimonial: Feature real users sharing their positive experiences with your app, Building Trust and credibility. For example, showcase a video testimonial of a user explaining how your fitness app helped them achieve their weight loss goals.

Crafting Compelling Calls to Action

• Be Clear and Concise: Use action-oriented language that clearly instructs viewers on what to do next. For example, use phrases like Download Now, Visit Our Website, or Sign Up for a Free Trial.
• Create Urgency: Encourage immediate action by highlighting limited-time offers, exclusive bonuses, or the fear of missing out. For example, mention a limited-time discount on your app or highlight a bonus feature available only for early adopters.
• Make it Easy to Follow: Provide a clear and easy-to-follow path for viewers to take the desired action. Include a clickable button, a prominent link, or a simple verbal instruction. For example, display a Download on the App Store button at the end of your video.

Solve User Frustrations, Boost App Downloads

Addressing customer pain points directly builds trust and positions your app as the solution they've been searching for:

• Identify Common Pain Points: Conduct thorough market research to understand the common challenges and frustrations your target audience faces. Analyze app store reviews, conduct user surveys, and research online forums to gather insights.
• Acknowledge the Pain: Directly address these pain points in your video, demonstrating empathy and understanding for their struggles. Use language that resonates with their frustrations and shows that you understand their needs.
• Present Your App as the Solution: Clearly articulate how your app's features and functionalities directly address and alleviate those pain points. Use visuals and examples to demonstrate how your app solves the problem.
• Provide Real-World Examples: Use case studies, testimonials, or real-world examples to illustrate how your app has helped others overcome similar challenges. This builds credibility and shows viewers that your app can deliver on its promises.

Connect With Your Audience Emotionally

Connecting with your target audience on an emotional level is crucial for driving conversions. Here's how to create a video that resonates:

• Define Your Target Audience: Develop a deep understanding of your ideal user's demographics, psychographics, interests, and pain points. Create user personas to represent your target audience and tailor your video to their specific needs and preferences.
• Use Their Language: Speak directly to your target audience using language they understand and relate to. Avoid jargon or technical terms they might not be familiar with. Use a conversational tone and incorporate language that reflects their interests and values.
• Address Their Needs: Focus on the specific needs and desires of your target audience. Highlight how your app solves their problems and improves their lives. Use visuals and examples that resonate with their specific challenges and aspirations.
• Evoke Emotions: Use storytelling, humor, or emotional appeals to create a connection with viewers and make your video more memorable. Incorporate music and visuals that evoke the desired emotional response, such as excitement, joy, or relief.

Boosting App Retention with Video-Driven User Engagement

Company: Spotify

Campaign: Personalized Playlist Recommendations

Objective: Increase user engagement and retention by providing personalized music recommendations.

Strategy: Spotify implemented a video-driven approach to recommend playlists to users. The videos showcased curated playlists based on user listening history and preferences, highlighting the unique benefits of each playlist.

Results:

• Increased Engagement: Users who watched the Playlist Recommendation Videos showed a significant increase in engagement with the app, spending more time listening to music and exploring new playlists.
• Improved Retention: The personalized recommendations and engaging video format helped to improve user retention rates, with users returning to the app more frequently.

Integrating Video into Social Media App Marketing

Company: TikTok

Campaign: #TikTokChallenges

Objective: Increase user engagement and brand awareness through Viral Video Challenges on the platform.

Strategy: TikTok launched a series of Viral Video Challenges, encouraging users to create and share short videos using specific hashtags and soundtracks. These challenges were promoted across the platform and through influencer partnerships, driving widespread participation and engagement.

Results:

• Increased User Engagement: The challenges generated a massive amount of user-generated content, leading to increased engagement and brand awareness.
• Viral Reach: The challenges went viral, reaching a wide audience and driving new users to the platform.

Boosting App Retention with Video-Driven User Engagement

Company: Headspace

Campaign: Onboarding Video Series

Objective: Improve user retention and engagement within the Headspace app.

Strategy: Headspace developed a series of onboarding videos that guided new users through the app's features and functionalities. These videos were designed to be informative, engaging, and personalized to each user's needs.

Results:

• Increased User Retention: The onboarding video series significantly improved user retention rates, with users who watched the videos being more likely to continue using the app.
• Enhanced User Engagement: The videos helped users understand the app's value proposition and how to use it effectively, leading to increased engagement and satisfaction.
• Improved User Feedback: The videos provided a platform for Headspace to gather user feedback and address any concerns or questions.

How mobile app explainer video examples are curated?

We dove deep into mobile app explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic mobile app explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Mobile User Experience (UX) Examining the clarity and effectiveness of the app's user interface and user experience within the video.
7.App Store Optimization (ASO) Best Practices Determining video alignment with app store optimization best practices for discoverability and conversion.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, mobile app explainer videos 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.