Have you ever wished for a way to instantly connect with your audience, leaving a lasting impression from the very first interaction? I am excited to share a powerful tool that can make this a reality: onboarding videos. Today, in this article, what we'll uncover is how these videos can dramatically improve user engagement and foster loyalty. We'll explore our proven strategies for creating videos that resonate, and the results are truly remarkable.
This article showcases 30 attention-grabbing examples, and the data will astound you.
97% of marketers state that video has helped increase user understanding of their product or service.
Brands that use video marketing grow their revenue 49% faster year-over-year than brands that don't.
7 in 10 people default to horizontal viewing when watching videos online.
These statistics reveal the power of video in boosting comprehension, driving revenue growth, and understanding user viewing preferences. Onboarding videos effectively address these areas, turning first-time users into loyal advocates. Today we explore more than 30 Attention-grabbing Onboarding Video examples, that immediately grabbed our attention and got us excited
Marvell's Onboarding Video brilliantly visualizes the complexities of data center storage optimization. The 2D animation uses a restrained color palette and clear iconography to present the challenge of underutilized SSDs alongside a robust solution: the NVMe-oF SSD converter controller. The concise presentation, supported by subtle yet effective sound design, resonates with IT professionals seeking innovative storage solutions.
This video masterfully demonstrates the advantages of Marvell's technology, highlighting its ability to disaggregate storage and maximize bandwidth. The simple narrative and clean visuals effectively communicate complex technical concepts, making the video a powerful tool for attracting investors and showcasing Marvell's leadership in data center technology.
What We Can Learn
Focusing on problem/solution makes the tech relatable and memorable.
The European Union's onboarding video skillfully unravels the intricacies of VAT fraud using clear visuals and clever storytelling. The animated sequence of money disappearing from a pocket immediately grabs attention, setting the stage for an engaging breakdown of a complex financial crime. The carousel analogy is particularly impactful, showcasing the repetitive nature of the fraud in a memorable way.
The video's strength lies in its ability to connect with viewers on an emotional level. The frustration depicted when the extent of the fraud is revealed resonates deeply, inspiring a call to action. This potent blend of information and emotion makes it an exemplary onboarding experience, urging support for the European Union's efforts.
What We Can Learn
Evoke emotion to create a lasting impact, driving engagement.
In today's data-driven landscape, collaborative analytics is crucial. Iteratively's Onboarding Video effectively showcases how their platform brings together data teams, product managers, and engineers to create a single source of truth. This ensures clean data through automated libraries and real-time debugging features within your existing CI tools.
The video demonstrates the seamless integration between Iteratively's intuitive web app and powerful developer tools, emphasizing effortless collaboration and consistent tracking plan implementation. Its minimalist design and smooth animations enhance the viewer's understanding of the platform's potential to streamline analytics workflows and empower data-driven decisions.
What We Can Learn
Demonstrate the collaborative power of your platform by showcasing seamless integration between different user roles, fostering trust.
We admire the way this Aircove Onboarding Video seamlessly introduces its revolutionary VPN router, showcasing its unique features with sleek visuals and an engaging narrative. The animation effortlessly demonstrates the ease of connecting multiple devices and managing their VPN locations through intuitive drag-and-drop functionality within the app.
The modern electronic music and subtle sound effects elevate the viewer experience, further highlighting Aircove's ability to deliver hassle-free, whole-home protection. We love how the video emphasizes the convenience and control Aircove offers, empowering users to secure their entire home network with just a few taps.
What We Can Learn
Guide viewers through a typical user journey, building excitement for the final result.
The Yggdrash Onboarding Video is a powerful example of how to break down complex blockchain technology into easily digestible concepts. The video seamlessly blends 2D animation with a futuristic soundtrack, creating a dynamic and engaging experience. I particularly appreciate how the video clearly explains the benefits of Yggdrash, specifically addressing key challenges faced by other blockchain networks.
The video effectively illustrates the unique stem chain and branching chain architecture, highlighting the innovative structure that allows for scalability and interoperability. It also demonstrates the power of the DPPA consensus algorithm, making complex concepts relatable for viewers. This video is a reminder that technical subjects can be engaging when presented in a visually stimulating and thought-provoking manner.
What We Can Learn
Clearly explain complex ideas with simple visuals to boost viewer comprehension.
We admire the clarity and conciseness of this onboarding video for CareATC. In just over a minute, it effectively communicates the core value proposition: simplifying healthcare for employees and employers. The animation is vibrant and captivating, visually representing complex information in an easily digestible format.
The consistent branding and color scheme reinforce CareATC's identity, while the clever use of orbiting visuals emphasizes the comprehensive nature of their services. We love how it conveys a sense of ease and control over healthcare costs, making it a powerful tool for attracting businesses seeking impactful healthcare solutions.
What We Can Learn
Craft a clear, concise story. viewers will remember your solution.
In today's dynamic world, onboarding videos play a crucial role in user adoption. This Cedar example does an excellent job of showcasing its travel app's value proposition through a clear narrative and engaging visuals. We loved the sleek 2D animation, highlighted by the consistent use of Deloitte's distinctive green.
The thoughtful UI mockups, particularly the mobile interface demonstrating pre-travel assessments, provide a practical look at the app's functionality. This onboarding video demonstrates how a visually appealing design and relatable scenarios can create a compelling experience that leaves a lasting impact.
What We Can Learn
Present your app's benefits through a simple narrative, making it easy for users to grasp its value quickly.
With its minimalist aesthetic and dynamic 2D animations, this onboarding video showcases the power of US Ecology and Smarter Sortings partnership. We all appreciate the clever use of icons and graphics that simplify complex waste management procedures. The video effectively communicates the value proposition, highlighting benefits such as reduced fees and improved compliance.
The focus on real-time data and data-driven decisions resonates with the target audience of environmentally conscious retailers. The smooth transitions and upbeat music maintain viewer engagement throughout the video. This is a compelling example of how to explain a complex software integration with visual clarity and impact.
What We Can Learn
Tell a story with your visuals, creating an emotional connection that converts.
We appreciate the clever use of simple visuals in this onboarding video example. OccuTracks design seamlessly explains a complex medical challenge with a bright and uplifting aesthetic. The eye icon used throughout effectively represents both vision and the technology itself, creating a cohesive visual identity.
This video perfectly encapsulates how we all desire healthcare solutions: convenient, accessible, and empowering. The at-home testing process is beautifully visualized, emphasizing ease of use and minimizing anxieties about complex medical procedures. It leaves viewers with a sense of hope and control, reminding us that prevention is possible.
What We Can Learn
Visually demonstrate the "aha!" moment—the solution your product provides—to create a lasting impression.
Sun Life is a financial services company, this video is designed to explain permanent life insurance.
Video Design - Simple illustrations, like a family picture and a document, are used to depict permanent life insurance. The video is concise and provides information efficiently. The text is crisp and clear, making it easy to read. This is a good software tutorial video for product adoption because it uses easy to understand visuals and plain language, which helps the viewer quickly grasp the key ideas, especially when trying to understand a complex topic.
The bright yellow background and the clean, modern illustrations make the video more engaging. The video effectively communicates the benefits of permanent life insurance by demonstrating the security it provides for loved ones. A consistent design aesthetic helps maintain a positive and reassuring tone. The clear and concise messaging coupled with the visually engaging graphics allows viewers to better understand the concept of permanent life insurance and the peace of mind it can provide.
We adore this dynamic onboarding video from Visa, which masterfully captures the essence of fast, frictionless payments. The vibrant 2D animation and crisp messaging clearly showcase the benefits of the Visa Faster Payments Gateway for gig workers and online businesses. The scenarios involving Tom and Maria offer a relatable hook, emphasizing the need for instant access to earnings and timely supplier payments.
The seamless integration of Visas branding, including the signature blue and gold color palette, reinforces the company's commitment to innovation. This video demonstrates how a complex financial solution can be presented with clarity and style, inspiring us to create equally compelling onboarding videos for our own offerings.
What We Can Learn
Integrate your brand seamlessly into the visuals, reinforcing brand identity and trust.
12. Softjourn Simple Onboarding Process - Increase user engagement implicitly
We admire the compelling narrative of Softjourns onboarding video demonstrating the ease and speed of international transfers using Celo Dollars. The 2D animation style is clean and modern, visually highlighting the benefits of a stablecoin for everyday transactions. The video cleverly uses a relatable scenario of value loss during a crypto transfer, immediately hooking the viewer. We love the way the UI mockups of the Valora mobile payment app seamlessly integrate into the narrative, showcasing its simple functionality. This allows viewers to visualize the process of sending and receiving Celo Dollars, emphasizing the platform's accessibility.
This video is designed to introduce OpenText IT Operations Aviator, a generative AI chatbot. OpenText is highlighting how Aviator can revolutionize IT support.
Video Design - The video is a Product Walkthrough Onboarding Video. It features a clean design that emphasizes the chatbot's features, benefits, and ease of use. The vibrant blue color scheme and stylized graphics communicate the modern, innovative nature of the product.
The video starts with frustrated users experiencing difficulties with traditional IT support. The transition to a clean interface, highlighted by the white and blue color scheme, further amplifies the idea that OpenText Aviator can solve their challenges. This visual transition highlights the difference between existing IT support solutions and OpenText Aviator. The video's tone is reassuring and empowering, conveying a message of efficiency and control.
This video is designed to showcase the unique features of the Space-D Distrator, Compressor, and Retractor System. The video highlights the different components of the system and how they function.
Video Design - This is a clear and concise App Interface Onboarding Video for the medical device. The graphics are simple, clean, and easy to understand. The video focuses on demonstrating the various features of the Space-D system, emphasizing its ease of use. The blue background, white text, and simple animations contribute to a professional and informative tone.
The video uses a clear, concise, and professional tone to explain the benefits of the Space-D system, which is meant to appeal to medical professionals who are looking for a reliable and efficient system for orthopedic surgery. The combination of concise text and the visual demonstration of each feature ensures that the information is presented in an easily digestible and memorable way. The video effectively communicates the value proposition of the Space-D system, making it an attractive solution for medical professionals.
UN Environment-led Global Initiative for Resource Efficient Cities created this video explaining the concept of urban metabolism. The video is designed to explain how the concept can be useful to local government.
Video Design - The video uses a minimalist design style. A simple dark blue background with bright flat color illustrations creates a clean and uncluttered look. The video design is easy to understand and digest, which makes it a good Create Customer Onboarding Video.
The video uses animation and infographics to explain the concept of urban metabolism. The illustrations, like the animated pie chart with increasing percentage representing resource use by cities, are very visually appealing and easily convey the intended message. The visual elements of the video support the narrative and highlight the impact of urban growth on the planet's resources. The video's use of simple graphics and animation makes the subject approachable and engaging, effectively communicating the idea to its target audience. The video uses a clear and concise tone, creating a positive and approachable atmosphere.
Smartsheet is a platform for dynamic work that helps businesses manage projects, automate workflows, and build solutions. The video is designed to showcase the benefits of the Microsoft Dynamics 365 connector for the Smartsheet platform.
Video Design - This Animated SaaS Onboarding Video features a clean, modern design with simple 3D graphics that help to illustrate the functionality of the connector. The video uses a light color palette that is consistent with Smartsheet branding, and the simple animations help to keep the viewer engaged without being overwhelming.
The visual style of the video is able to effectively communicate the objective of the video, which is to demonstrate the ease of use and integration of the connector. The graphics help to visualize the flow of data between the two platforms, making it easy for viewers to understand how the connector works. The overall tone of the video is positive, informative, and engaging, leaving viewers with a positive impression of Smartsheet and the connector.
Ascendum Makina is a company that provides heavy construction equipment. This video is designed to help customers understand the benefits of the Hill Assist function found in Volvo G series off-road trucks.
Video Design - The video showcases a clear and concise explanation of the Hill Assist function. It begins with a friendly introduction from a salesperson, followed by an animated countdown introducing the video topic. The video design features a split-screen format, displaying a visual representation of the Hill Assist function being activated on the control panel, alongside a clear display of the function activating on the truck's dashboard. The graphics are high-quality, making this a great Onboarding Video.
The visual style effectively communicates the video's objective by displaying the Hill Assist function in action. The split-screen format is used to provide both a visual representation of the function activation and a clear demonstration of its activation on the truck's dashboard. The overall tone of the video is informative and engaging, making it easy for viewers to understand the benefits of the Hill Assist function.
EasyWP is a solution for making WordPress hosting easier. The video is designed to highlight the frustrations that people often experience with the technical side of WordPress, and how EasyWP solves these problems.
Video Design - The video uses bright, bold, playful graphics that reflect EasyWP's simple and approachable design. The animation style is minimalist, yet engaging, with the use of simple shapes and lines. This style works well as an Onboarding Video since it is concise and memorable. The color scheme reflects the brand's use of bold and playful color combinations.
The video style communicates the goal of simplifying the process of creating a WordPress website. This is accomplished through the use of simple animation and bright colors that evoke a sense of playfulness and ease. The video overall creates a positive and upbeat tone, reflecting the brand's mission to make WordPress more accessible to everyone.
Western Digital provides solutions that address the growing automotive storage market. This video is designed to highlight how they help businesses solve common storage challenges in the automotive industry, prevent expensive recalls due to overwritten storage, and ensure durable and long-lasting automotive systems.
Video Design - This video uses a minimalist design with a clean and modern aesthetic. The animated graphics are simple yet effective, using bright colors, clear lines, and a consistent style to create a user-friendly interface. It provides an example of user onboarding by guiding the viewer through the performance portal with clear visuals, making it a perfect User Onboarding Video.
The video uses a simple, straightforward narrative, emphasizing the benefits of Western Digital's solutions for the automotive industry. The tone is professional and informative, focusing on the key advantages of their products. The clean design and minimal animation draw attention to the data insights and analysis methodologies that Western Digital provides. This approach helps convey the message that their solutions offer the necessary tools for businesses to analyze data, understand their current situation, and make informed decisions to enhance performance and efficiency.
Higher Logic Thrive is a solution that helps organizations engage their members and deliver a great member experience. This video is designed to introduce the platform and its benefits.
Video Design - This Mobile Onboarding Video uses animated graphics and clean, simple visuals. The colors are bright and vibrant, and the overall style is engaging and inviting. The use of icons and arrows helps to guide the viewer's eye and provide visual cues to help understand the product.
The video design successfully communicates the benefits of Higher Logic Thrive by using bold colors and simple animated graphics, highlighting the ease of use of the platform and how it can help organizations engage their members. The video upbeat tone reflects the excitement and enthusiasm associated with Higher Logic Thrive.
We admire how this Onboarding video brilliantly communicates the significance of long-term planning for Australia's future. CSIRO's animated visual journey captivates us with its use of playful animation, data visualizations, and the powerful metaphor of choosing pathways, prompting reflection on the impact of collective decisions. It's a stellar example of using visuals to engage the viewer.
Moreover, the video cleverly illustrates the interconnectedness of energy, food, water, people, and ecosystems. It leaves us inspired by the potential for innovation and technology to shape a brighter, more sustainable future for Australia. This compelling Onboarding video serves as an excellent model for communicating complex information in an accessible and engaging way.
What We Can Learn
Illustrate the "pathway" to success with your product, inspiring confidence.
1Password is a password manager that helps developers secure their workflows. The video is designed to introduce the company's new developer tools and the benefits they offer.
Video Design - The video features a modern and minimalist design. It uses line art graphics, animated in a simple yet engaging way. This clean aesthetic coupled with a dark background helps create an easy-to-understand Application Onboarding Video. The use of subtle color palettes throughout the video makes it visually appealing while maintaining a professional tone.
The video uses simple animations to illustrate how 1Password Developer Tools can store and manage secrets, passwords, SSH keys and other infrastructure credentials. The seamless integration of the animated graphics and the narrative effectively communicates the value proposition of the product, making it easy for viewers to understand how the solution addresses common developer challenges.
AppFolio is a property management software that helps property managers streamline their leasing operations. This video is designed to highlight how AppFolio can be used to provide a positive customer experience during a time of social distancing.
Video Design - The video uses a simple, cartoon-style aesthetic, with hand-drawn elements that emphasize the conversational and friendly tone of the video. This makes it a good Onboarding Video, as it clearly conveys the product's features without being overly technical or intimidating. The use of bright colors, playful animations, and a clear call to action make the video engaging and informative, while keeping the focus on the key benefits of AppFolio.
The video's visual style effectively communicates the objective of providing a positive customer experience. By using simple, relatable graphics and animations, AppFolio is able to convey the importance of technology in maintaining a seamless and efficient leasing process, even in the face of social distancing. The tone of the video is upbeat and optimistic, further reinforcing the message that technology can be used to overcome challenges and provide a positive customer experience.
Absorb LMS is a learning management system that empowers individuals to market, deliver, track, and monetize their training products. The video is designed to showcase the user experience and highlight the key features of the product, such as customization options.
Video Design - The video features a flat design style with bright, contrasting colors, which helps to create a modern and visually appealing experience. The use of icons for various features and functionalities further enhances the simplicity and accessibility of the platform. This video stands out as a Product UI Onboarding Video by highlighting the intuitive interface, responsiveness across multiple devices, and ease of use, all of which are essential elements in a successful product onboarding experience.
The video effectively communicates the objective by using animated visuals to showcase the user interface and demonstrate the key features of Absorb LMS. The overall tone is positive and engaging, highlighting the platform's ease of use, modern aesthetics, and user-friendly design, which aligns with the company's commitment to providing a seamless and enjoyable user experience.
Accenture is a global professional services company that provides consulting, technology, and outsourcing services. This video is designed to explain the concept of big data analytics and how it can be used to make better decisions.
Video Design - The video utilizes clean and simplistic animated graphics, highlighting the key elements of big data analytics. A smartphone is used as a visual metaphor to represent the vast amounts of data that can be collected and analyzed. The graphics are bright, colorful, and easy to understand. This makes it a good Onboarding Video for audiences unfamiliar with big data analytics.
The design of this video clearly communicates the objective of the video, which is to introduce the concept of big data analytics. The visual style of the video is modern and engaging, using minimal text and relying heavily on imagery. This helps to keep the video concise and focused, making it accessible to a wide audience. The video uses a conversational tone, explaining complex concepts in a simple and understandable way.
Siemens Teamcenter Quality is a cloud based software product family, aimed at improving automotive suppliers' collaboration. The video is designed to highlight the benefits of this platform.
Video Design - The video starts with an animated scene of a hand ticking off a checklist, followed by a computer screen displaying the Siemens Teamcenter Quality interface. This is a well-structured Onboarding Video, showcasing the various aspects of the platform with simple illustrations, and easy to understand visuals.
The visual design is clean and engaging. The use of bright colors and simple illustrations makes the video appealing and easy to follow. The video highlights the key features of Teamcenter Quality, like the ability to exchange quality data with suppliers, and use dashboards for monitoring complaints. The video uses simple animations and transitions, which helps in building the narrative and driving viewer engagement. The video uses a clear and concise style of communication that effectively conveys the benefits of the platform.
Gemalto solutions are designed to support the 5G network migration. This video is designed to communicate the importance of the move from 4G to 5G and the different challenges it presents.
Video Design - The video is a Onboarding Video, that uses simple geometric shapes, and bold text for the 5G network to explain the need for a robust infrastructure for the migration from 4G to 5G networks, with the objective of achieving high speeds, low latency, low power consumption, and a network that can support massive IoT and tactile internet requirements. The network diagram is used to demonstrate the need for multiple wireless network technologies to support the new 5G networks.
The visual style uses a bright blue colour scheme to emphasize the need for speed and connectivity, and a clean, minimalist design to convey that the transition from 4G to 5G will be a complex and nuanced process, and the need for Gemalto solutions is very important. The animated icons that connect to the 5G core circle represent the new features and capabilities that are being introduced. The tone of the video is clear, direct, and factual. It is an efficient and effective way to explain a complex topic.
ABBYY is an identity proofing and verification solution that helps companies confirm the identity of their customers. This video is designed to highlight the problem of identity fraud, and to introduce the ABBYY solution.
Video Design - The video uses 3D graphics, and the style is minimalist, modern, and energetic. The graphics are bright and colorful, using a blue and pink color palette. The graphics in the video are geometric, featuring squares and cubes in different sizes that transform and change positions, creating a sense of dynamism and movement. ABBYY uses simple, clear graphics with a clean, modern style, which makes the information more easily digestible and engaging. The use of animation makes this a good Onboarding Video.
The video uses a fast-paced approach to quickly draw the viewer's attention to the problems of identity fraud. The video tone is professional, and the graphics use a clean aesthetic to show that the solution is reliable and user friendly. The video communicates the value of the product by showing the problem, and then emphasizing the efficiency of the solution by highlighting its comprehensive approach.
Credit Karma works with Equifax and TransUnion, two of the three major credit bureaus, to show you your credit reports for free. This video is designed to explain what you can expect to find on your free credit reports.
Video Design - This video is an Onboarding Video, with a simple and engaging design. The video features a bright and colorful theme, with vibrant green, light pink, and blue color palette. There's an emphasis on using engaging graphics to represent abstract concepts, like using a keyhole to depict your credit reports and a truck to depict the data delivery from lenders. The visuals are simple, yet effectively communicate the message and keep the viewer interested.
The simple graphics and illustrations that Credit Karma uses, effectively convey their message and make it easy for the viewer to understand the process of accessing free credit reports. The video uses a clear and concise narrative, which is bolstered by the design choices that allow viewers to quickly understand what Credit Karma offers. The video is designed to be upbeat, light, and encouraging, making it a positive and approachable introduction to the service.
This video illustrates how businesses can optimize international payroll payments, reducing costs and expanding payment options. It emphasizes the capability to execute global payroll payouts to cards, accounts, and wallets in over 168 countries through a single API integration. This serves as an effective application onboarding video, encouraging viewers to request a demo and explore how they can transform their business operations.
The video's design aesthetic is sleek and modern, characterized by clean lines and simple shapes. A green gradient background adds depth and movement, while white text and graphics ensure readability and clarity. Animation is strategically employed to highlight key points and maintain viewer engagement. The overall effect is a professional and polished video that effectively communicates the advantages of using Paysend Enterprise for international payroll payments.
In essence, the video's design style effectively complements its message: showcasing the benefits of Paysend Enterprise for international payroll payments. This makes it a compelling Onboarding Video. The use of clean lines, simple shapes, and a green gradient background creates a modern and professional look, while animation helps to keep viewers engaged. The video exemplifies how design can effectively communicate a message and promote a product.
FAQ
How can onboarding videos improve the first-time user experience for my product?
Onboarding videos enhance user experience by simplifying complex processes, highlighting key features, and creating a positive first impression. This leads to increased user engagement and retention.
What are the key elements of a successful onboarding video?
Successful onboarding videos are concise, visually appealing, and tailored to user needs. They provide clear guidance and demonstrate product value.
What are some different styles of onboarding videos I can consider?
Different onboarding video styles include:
* Screen recordings for software demos
* Animated explainers for complex concepts
* Live-action demonstrations for product showcases
How can I make my onboarding video engaging and not boring?
Engaging onboarding videos utilize:
* Visuals and animations
* Storytelling and humor
* Interactive elements
What are the best practices for scripting an onboarding video?
Effective onboarding video scripts are:
* Clear and concise
* Conversational in tone
* Focused on user benefits and pain points
How can I incorporate my brand identity into the onboarding video?
Brand identity is incorporated through consistent use of logos, color palettes, and brand messaging within the video's visuals and narrative.
What are the typical costs associated with producing an onboarding video?
Onboarding video production costs typically range from $1,000 for basic animations to $6,000 for premium productions, depending on complexity and length.
How much time does it typically take to create an onboarding video?
Onboarding video creation typically takes 3 to 8 weeks, depending on project scope and revisions.
How can I find a reputable video production company to help me?
A reputable video production company has a proven track record, diverse portfolio, and client-centric approach, offering collaborative processes and transparent communication.
How can I tailor an existing onboarding video template to my specific needs?
Existing onboarding video templates can be tailored by customizing visuals, scripts, and branding to match specific product and target audience needs.
What existing assets (like logos, images, etc.) can I use in my onboarding video?
Existing assets like logos, product images, screenshots, and marketing materials can be incorporated to enhance visual consistency and brand recognition.
What are the benefits of using real people in my onboarding video?
Using real people in onboarding videos adds a personal touch, builds trust, and creates a relatable experience for new users.
What are some common mistakes to avoid when creating onboarding videos?
Common mistakes to avoid include using jargon, creating overly long videos, and having unclear calls to action. Focus on providing value and clear guidance.
How can I use storytelling to make my onboarding video more compelling?
Storytelling makes onboarding videos more compelling by framing the product as the solution to user challenges.
How can I use onboarding videos to segment users and provide targeted guidance?
Onboarding videos can segment users based on their needs and goals, providing targeted guidance and maximizing engagement. This involves creating tailored videos for specific use cases.
How to plan and optimize Onboarding Videos?
User-Centric Design: "Design is not just what it looks like and feels like. Design is how it works." – Steve Jobs, Co-founder of Apple. Advids leveraged this principle for a healthcare client. We simplified complex medical procedures into easily understandable animated sequences for their onboarding video, leading to a 40% reduction in support tickets.
Actionable: Prioritize clarity and functionality in design for seamless user experience.
Targeted Messaging: "If you're talking to everyone, you're talking to no one." – Meredith Hill, Marketing Expert and Author. Advids used this approach for an e-commerce client. We created distinct onboarding videos tailored to specific customer segments based on their purchase history and browsing behavior, resulting in a 15% increase in average order value.
Actionable: Segment audience and tailor messaging for maximum impact.
Iterative Improvement: "The road to success is always under construction." – Arnold Palmer, Professional Golfer. Advids applied this philosophy for a non-profit client. We A/B tested different versions of their onboarding video's call to action, leading to a 25% increase in donation pledges.
Actionable: Continuously test and refine content based on performance data.
Visual Storytelling: "The more you engage with customers the clearer things become and the easier it is to determine what you should be doing." – John Russell, Former CEO of Harley-Davidson. Advids embraced this for a real estate client. We incorporated drone footage and compelling visuals to showcase property listings in their onboarding video, resulting in a 30% increase in property inquiries.
Actionable: Leverage visuals to create immersive and engaging narratives.
Clear Call to Action: "The key is not to prioritize what's on your schedule, but to schedule your priorities." – Stephen Covey, Author of "The 7 Habits of Highly Effective People". Advids implemented this for a gaming client. We designed a clear and concise call to action at the end of their onboarding video, prompting viewers to download the game, leading to a 20% increase in downloads.
Actionable: Guide viewers with a clear and compelling call to action.
Why Advids for Onboarding Video?
At Advids, we create exceptional onboarding videos that deliver tangible results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into a compelling and effective onboarding experience.
Transform Your Onboarding with Advids:
Customized Onboarding Video Solutions: We tailor explainer videos, character animations, and other onboarding video formats to reflect your brand, style, and target audience. Creative Storytelling Through Animation: Our animators and storytellers craft engaging narratives that resonate with new hires and drive desired actions. Cutting-Edge Onboarding Video Technology: We use the latest software and techniques to create visually stunning onboarding videos with lasting impact.
Experience and Expertise:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective onboarding video strategies. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise. Client Satisfaction Guaranteed: Over 109 five-star Google reviews demonstrate our commitment to client satisfaction, talent, and creativity.
A Collaborative Approach to Onboarding:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final onboarding animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful onboarding videos. Dedicated Onboarding Video Expertise: We've successfully delivered between 185 and 470 onboarding video projects, showcasing our specialized knowledge in this area.
Ready to unlock the potential of Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Onboarding Video?
An onboarding video is a short, engaging video that welcomes new customers or employees. It provides essential information and guidance to get started, like a virtual orientation. These videos can showcase product features, company culture, or step-by-step tutorials, enhancing the initial experience.
Onboarding videos are commonly used to:
Introduce new products or services
Explain complex features
Guide users through setup processes
Build a positive first impression
They can be used for both internal onboarding of new employees and external onboarding of new customers.
What do top Onboarding Videos have in common?
Animated Explainer
A visually appealing way to convey complex information.
Screen Recording
A practical way to demonstrate product features.
Live Action
A realistic way to showcase real-world use cases.
Whiteboard Animation
A creative way to explain concepts in a simple way.
Motion Graphics
A dynamic way to bring your brand to life.
Mixed Media
A versatile way to combine different visual styles.
Interactive Elements
An engaging way to keep viewers involved.
Personalized Greetings
A welcoming way to make viewers feel valued.
Customer Testimonials
A trustworthy way to build credibility.
Call to Action
A clear way to guide viewers to the next step.
Data-Driven Storytelling
A persuasive way to showcase the value proposition.
Visual Cues
A helpful way to guide viewers through the information.
What makes Onboarding Video effective?
A captivating onboarding video is a powerful tool for engaging new customers and driving product adoption. The key to effectiveness is a design to create a seamless and enjoyable experience that helps users feel confident and empowered.
Conversational and engaging, onboarding videos aim to provide a clear and concise introduction to the product or service, highlighting key features and benefits. They also aim to address common questions and concerns, reducing the need for support inquiries.
Effective onboarding videos are driven by a desire to build trust and establish a positive relationship with new users. They create a sense of community and belonging, encouraging users to explore the product further and become active members of the user base.
How long should your Onboarding Video be?
A well-crafted onboarding video is a valuable asset for any business, but determining the ideal length is crucial. The optimal duration depends on the complexity of the product or service, the target audience, and the specific goals of the video.
A practical approach to determining video length is to consider the amount of information that needs to be conveyed and the attention span of your target audience. For example, a complex software application might require a longer video to cover all the essential features and functionalities, while a simple mobile app might be effectively introduced in a shorter video.
Pre-Production Considerations
What is the primary goal of the video?
What information needs to be conveyed?
What is the target audience's attention span?
How much time do users have to watch the video?
What is the ideal length for your specific product or service?
What is the desired call to action?
How will the video be distributed?
How to create Onboarding Videos?
A well-structured onboarding video is a valuable investment for any business, but creating one requires a thoughtful approach. The creation process involves several key steps, from planning and scripting to production and distribution.
The most effective onboarding videos are those that are tailored to the specific needs and interests of the target audience. They are designed to be engaging, informative, and easy to understand, ultimately leading to increased user satisfaction and product adoption.
Pre-Production
Define the target audience
Identify the key objectives
Develop a clear script
Choose the right visual style
Select appropriate music and sound effects
Gather necessary resources
Production
Film or animate the video
Edit and refine the footage
Add visual effects and transitions
Incorporate call to action
Optimize for different platforms
Distribute the video to the target audience
Onboarding Videos: Your Virtual Sales Team
An onboarding video can act as a virtual sales representative, guiding potential customers through each stage of the sales funnel, from awareness to purchase.
Visual Storytelling:
Instead of relying on text-heavy explanations, use visuals to tell a compelling story about your product and how it solves customer problems. Showcasing real-life scenarios and relatable examples helps potential customers envision themselves using and benefiting from your product.
Addressing Pain Points:
Acknowledge the challenges and frustrations your target audience faces. Position your product as the solution to their specific pain points. For example, if your target audience struggles with data organization, demonstrate how your product simplifies data management and improves efficiency.
Nurturing the Relationship:
An onboarding video isn't just a one-off sales pitch; it's an opportunity to build trust and nurture the customer relationship. By providing valuable information, addressing concerns, and showcasing your expertise, you position yourself as a trusted advisor, guiding them towards a confident purchase decision.
Onboarding Videos: Tailored for Success
These short and Engaging Videos greet new customers, making them feel valued and excited about joining your brand. They can include a personalized message from the CEO, a brief overview of the company's mission, or a sneak peek at the product's key features.
Tutorial Videos:
These videos provide step-by-step instructions on how to use specific features or functionalities of your product. They're ideal for guiding users through complex processes or helping them troubleshoot common issues.
Demo Videos:
Demo videos offer a comprehensive overview of your product's capabilities, often using real-world scenarios to illustrate its value. They're particularly useful for showcasing complex products or demonstrating how different features work together.
Explainer Videos:
These videos simplify complex concepts or ideas, making them easier for users to understand. They often use engaging visuals, metaphors, and a conversational tone to explain technical details or abstract concepts.
Case Study Videos:
Case study videos showcase real-life examples of how your product has helped other customers achieve success. They provide social proof and build credibility by featuring relatable stories and tangible outcomes.
Building Trust Through Onboarding Videos
Start by acknowledging the challenges and frustrations your target audience faces. Let them know you understand their struggles and are there to help. For example, you might say, We know that managing your social media accounts can be time-consuming and overwhelming.
Showcase Solutions:
Demonstrate how your product or service directly addresses those pain points. Provide clear, concise solutions, backed by real-world examples or customer testimonials. For instance, you could show how your social media management tool automates tasks and saves users time.
Transparency Builds Trust:
Don't shy away from addressing potential concerns head-on. Be transparent about your product's limitations and offer solutions or workarounds. This honesty builds trust and shows that you're committed to customer success.
Brand Your Onboarding Video
Your onboarding video should be an extension of your brand, reflecting its personality, values, and visual identity.
Visual Harmony:
Ensure that the video's visual elements, such as color scheme, typography, and imagery, are consistent with your brand guidelines.
For example, if your brand uses a specific font or color palette, incorporate those elements into your video.
Voice and Tone:
Maintain a consistent voice and tone throughout the video that aligns with your brand personality.
If your brand is playful and quirky, your video should reflect that.
If your brand is professional and authoritative, your video should adopt a more formal tone.
Messaging Alignment:
The video's narrative and Messaging should be consistent with your Brand Story and key messages.
For example, if your brand emphasizes innovation, your video should highlight the innovative aspects of your product or service.
Sensory Branding:
Use music and sound effects that complement your brand's aesthetic and evoke the desired emotions.
For example, a luxury brand might use classical music to create a sense of sophistication, while a tech startup might use upbeat electronic music to convey a sense of innovation.
Transform Onboarding Videos into Engagement Powerhouses
An engaging onboarding video can transform passive viewers into active, loyal customers.
Interactive Elements:
Incorporate interactive elements, such as quizzes, polls, or clickable hotspots, to keep viewers engaged and encourage active learning. For example, you could ask viewers a question about their experience with a specific feature and provide feedback based on their response.
Personalized Content:
Tailor your video content to different customer segments, addressing their specific needs and interests. For instance, you could create different onboarding videos for new users and experienced users, providing tailored information and guidance.
Clear Call to Action:
Encourage viewers to take the next step, whether it's exploring specific features, contacting your support team, or making a purchase. Use Clear and Compelling Calls to Action to guide them towards a desired outcome.
Value-Driven Content:
Ensure your onboarding video provides genuine value to your viewers. Offer practical tips, insightful advice, or exclusive content that they'll find useful and engaging. This could include tips on how to get the most out of your product, industry best practices, or access to exclusive resources.
Measure Your Onboarding Video's Impact
View Completion Rate:
This metric indicates how many viewers watched the entire video, reflecting their level of engagement. A high completion rate suggests that your video is captivating and effectively conveying its message.
Click-Through Rate:
Track how many viewers clicked on calls to action within your video. This metric measures the effectiveness of your messaging and your ability to drive desired actions.
Customer Satisfaction:
Gather feedback through surveys or in-app prompts to gauge customer satisfaction with the onboarding video. This valuable insight can help you identify areas for improvement.
Support Ticket Reduction:
Monitor the number of support tickets related to onboarding issues. A decrease in these tickets suggests that your video is effectively addressing common questions and concerns, reducing the workload on your support team.
Crafting Onboarding Videos That Convert
Creating a high-quality onboarding video requires a blend of creativity, strategy, and a deep understanding of your target audience.
Know Your Audience:
Before you start scripting, research your target audience's needs, pain points, and preferences.
What language and tone will resonate with them?
What kind of visuals will capture their attention?
Concise and Engaging Storytelling:
Keep your video concise and to the point, avoiding unnecessary jargon or technical details.
Pay attention to details like lighting, sound, and editing to create a professional and polished video.
Feedback and Iteration:
Gather feedback from your target audience and make adjustments based on their insights.
A/B testing different versions of your video can help you optimize its effectiveness.
Onboarding Videos: Fueling User Engagement
Clearly highlight the key features and benefits of your product, emphasizing how they solve specific user problems or enhance their workflows. Use real-world examples and relatable scenarios to illustrate the value proposition.
Demonstrate Real-World Use Cases:
Go beyond simply listing features by showcasing how your product is used in practical, everyday situations. Create short, engaging vignettes that demonstrate how users can leverage your product to achieve their goals.
Encourage Exploration and Discovery:
Spark curiosity and encourage users to explore your product further by providing links to additional resources, tutorials, or interactive demos. The more engaged they are, the more likely they are to become active users.
Provide Ongoing Support and Guidance:
Don't leave your users stranded after the onboarding video ends. Offer ongoing support through in-app tutorials, email sequences, or a dedicated knowledge base. The key is to provide a seamless and supportive experience that empowers users to succeed.
B2B Onboarding Video Strategies
Emphasize the tangible business benefits of using your solution, such as increased efficiency, reduced costs, or improved productivity.
Use data and metrics to demonstrate the impact your product can have on their bottom line.
Data-Driven Storytelling:
Back up your claims with data and statistics that demonstrate the Value Proposition of your product or service.
Use charts, graphs, or case studies to illustrate the impact your solution can have on key business metrics.
Industry Expertise and Credibility:
Establish your company as a thought leader in your industry by showcasing your deep understanding of the challenges faced by your B2B audience.
Use industry-specific terminology and address their unique pain points.
Clear Call to Action:
Guide your viewers towards a desired action, such as scheduling a demo, requesting a quote, or downloading a white paper.
Make it easy for them to take the next step in the sales process.
Case Study: How Canva Uses Video Calls to Action to Drive User Growth
The Challenge:
Canva, a popular graphic design platform, wanted to drive user growth and encourage users to upgrade to its premium subscription plan.
The Solution:
Canva incorporated compelling Video Calls to Action within its onboarding process and throughout its platform. These videos highlighted the benefits of the premium plan and encouraged users to upgrade.
The Results:
Canva's Video Calls to Action have been effective in driving user growth and increasing premium subscription sign-ups.
Key Findings:
Increased Conversion Rates: The use of Video Calls to Action has resulted in a significant increase in conversion rates for premium subscriptions.
Improved User Engagement: Videos have proven to be more engaging than static text or images, leading to increased user interaction and understanding of the premium plan's benefits.
Enhanced Brand Storytelling: Videos have allowed Canva to tell its brand story in a more compelling and engaging way, building stronger connections with users.
Actionable Insights:
Use clear and concise messaging: Ensure that Video Calls to Action convey the value proposition of the desired action clearly and concisely.
Highlight key benefits: Focus on the most compelling benefits of the desired action, such as increased features, time savings, or improved results.
Create a sense of urgency: Encourage users to take action by creating a sense of urgency or limited-time offers.
Conclusion:
Canva's success in using Video Calls to Action demonstrates the power of video in driving user behavior and achieving business goals. By incorporating compelling video content, Canva has been able to effectively communicate its value proposition and encourage users to take desired actions.
Case Study: LinkedIn's Long-Term Onboarding Strategy Through Video Content
The Challenge:
LinkedIn, a professional networking platform, aimed to create a Long-Term Onboarding strategy that would help new users fully utilize the platform's features and maximize their professional connections.
The Solution:
LinkedIn developed a comprehensive video content strategy that guided new users through the platform's functionalities and provided valuable insights into professional networking best practices.
The Results:
LinkedIn's video content strategy has been successful in improving user engagement and retention, leading to a more active and engaged user base.
Key Findings:
Increased User Engagement: Users who engaged with LinkedIn's video content showed higher levels of engagement and activity on the platform.
Improved User Retention: The video content strategy contributed to a lower churn rate, as users felt more confident and empowered to use the platform effectively.
Enhanced User Experience: The video content provided a more engaging and interactive onboarding experience, making it easier for users to learn and navigate the platform.
Actionable Insights:
Create a content roadmap: Develop a comprehensive content strategy that outlines the key topics and stages of user onboarding.
Prioritize user needs: Focus on creating content that addresses the specific needs and challenges of new users.
Use a variety of video formats: Experiment with different video formats, such as tutorials, explainer videos, and case studies, to keep users engaged.
Conclusion:
LinkedIn's Long-Term Onboarding strategy through video content demonstrates the power of video in guiding users through a platform's features and fostering long-term engagement. By providing valuable insights and engaging content, LinkedIn has been able to create a more active and engaged user base.
Case Study: LinkedIn's Long-Term Onboarding Strategy Through Video Content
Objective: LinkedIn, the professional networking platform, aimed to improve user onboarding and engagement by creating a long-term Video Content Strategy.
Methodology: LinkedIn developed a series of onboarding videos that guide new users through the platform's features and functionalities. These videos are tailored to different user segments and are released over time, providing a gradual learning experience.
Results: LinkedIn's Video Content Strategy has been successful in improving user onboarding and engagement. The company has seen a significant increase in user activity and retention rates since implementing its video-based onboarding program.
Key Takeaways: LinkedIn's success demonstrates the importance of a long-term Video Content Strategy for onboarding. By providing users with a gradual and engaging learning experience, LinkedIn has been able to improve user retention and drive long-term engagement.
How onboarding video examples are curated?
We dove deep into onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving user engagement and conversion within the onboarding flow. 7.Brand Alignment Determining video alignment with brand message, identity, and onboarding goals. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
