30 Onboarding Video Examples That Ensure User Retention

Onboarding Video Examples

1. Coinbase

Marvell's Onboarding Video brilliantly visualizes the complexities of data center storage optimization. The 2D animation uses a restrained color palette and clear iconography to present the challenge of underutilized SSDs alongside a robust solution: the NVMe-oF SSD converter controller. The concise presentation, supported by subtle yet effective sound design, resonates with IT professionals seeking innovative storage solutions.

The video masterfully demonstrates the advantages of Marvell's technology, highlighting its ability to disaggregate storage and maximize bandwidth. The simple narrative and clean visuals effectively communicate complex technical concepts, making the video a powerful tool for attracting investors and showcasing Marvell's leadership in data center technology.

2. EU tax and customs Explainer Onboarding Video

Intriguing visuals immediately draw you in; the stolen 100 Euro note instantly sets the stage. The bold, flat 2D animation and bright color palette keep the information engaging and easy to follow. Screencast Onboarding effectively guides viewers through the complex process of VAT carousel fraud, making it surprisingly understandable.

The clever use of a carousel metaphor brilliantly illustrates the cyclical nature of the crime. The video successfully simplifies a complex topic, leaving viewers with a clear understanding of the issue and its impact. The satisfying conclusion leaves a lasting impression.

3. RightCoach Minimalist Onboarding Video

Product demonstrations that inspire often reposition our understanding. Consider Iteratively, an Amplitude product, whose video uses animation not just to demo, but to shift perceptions of data analytics.

The focus gracefully moves from software features to team empowerment. It spotlights product managers, analysts, and engineers collaboratively shaping superior analytics. The video gently unveils Iterativelys strength: merging a user-friendly web app with robust developer tools to guarantee precise tracking. How-To Onboarding is subtly presented as intuitive, enabling teams to smoothly define, instrument and verify data, making data handling a genuinely shared and streamlined activity. Imagine improved data workflows and team alignment.

4. Aircove 2D Onboarding Video Example

Unlocking a holistic approach to digital security, ExpressVPN's Aircove router emerges as an integrated hardware solution, embedding VPN directly into your home's connectivity. This isn't just another tech piece; it redefines securing your complete online world in a unified system. Imagine every device, from tablets to consoles, automatically protected without needing individual software setups.

The real innovation shows in device grouping, enabling assignment of up to five VPN locations. For instance, stream global content on one device while keeping banking secure via another location, all easily controlled. This onboarding video powerfully positions Aircove as an intuitive, comprehensive security upgrade, achieving whole-home VPN protection with remarkable simplicity.

5. Yggdrash 2D Onboarding Video

Envision a future where digital ecosystems are seamlessly interwoven. The Yggdrash video adeptly visualizes this interconnected world through its explanation of third-generation blockchain. Dynamic motion graphics illuminate complex ideas, breaking down stem chains, branch chains, and consensus mechanisms into digestible segments. It's a clinic in simplifying intricate technology through clear visual language and focused messaging.

Beyond mere explanation, the Onboarding Demo inspires confidence in blockchain's potential. It suggests a future of enhanced interoperability and scalability, addressing critical industry challenges head-on. The video isn't just informative; it's a call to imagine the transformative power of blockchain when made accessible and collaborative. For anyone seeking to create impactful tech demos, this video offers a masterclass in clarity and vision.

6. CareATC Onboarding Motion Graphics Video

We admire the clarity and conciseness of The onboarding video for CareATC. In just over a minute, it effectively communicates the core value proposition: simplifying healthcare for employees and employers. The animation is vibrant and captivating, visually representing complex information in an easily digestible format.

The consistent branding and color scheme reinforce CareATC's identity, while the clever use of orbiting visuals emphasizes the comprehensive nature of their services. We love how it conveys a sense of ease and control over healthcare costs, making it a powerful tool for attracting businesses seeking impactful healthcare solutions.

7. Cedar Onboarding Animation Video

In today's dynamic world, onboarding videos play a crucial role in user adoption. The Cedar example does an excellent job of showcasing its travel app's value proposition through a clear narrative and engaging visuals. We loved the sleek 2D animation, highlighted by the consistent use of Deloitte's distinctive green.

The thoughtful UI mockups, particularly the mobile interface demonstrating pre-travel assessments, provide a practical look at the app's functionality. The onboarding video demonstrates how a visually appealing design and relatable scenarios can create a compelling experience that leaves a lasting impact.

8. US Ecology Visual Onboarding Video

Waste management challenges are effectively addressed in this video. The Platform Onboarding process is intuitive, using a user-friendly app interface to simplify waste sorting and tracking. Real-time data tracking empowers better decision-making, improving efficiency and compliance.

Retailers gain item-level visibility, optimizing waste handling and reducing costs. The partnership's value proposition is clearly communicated, showcasing the benefits of improved compliance, sustainability, and cost savings. The video's clear visuals and concise information make it easily digestible.

9. OccuTrack Simple Onboarding Video

AMD's global impact is powerfully depicted, immediately engaging viewers. The video masterfully uses visuals to demonstrate the disease's progression and the challenges of traditional monitoring. Technology Onboarding is smoothly integrated, highlighting OccuTrack's intuitive interface and accessibility.

The AVIGA test demonstration is exceptionally clear, showcasing its functionality and the precision of its results. The video's calming visuals and concise information make complex medical details easily understandable. The clear call to action effectively encourages viewers to explore this innovative solution further.

10. Sun Life Visual Onboarding Video

Understanding whole life insurance just got easier. Sun Life's onboarding walkthrough uses vibrant visuals and a straightforward approach to explain the benefits of their whole life insurance product. The clean animation style makes complex concepts like cash value growth and loan interest easily digestible.

This clear and concise explanation successfully demystifies a potentially complicated financial product. The use of visual metaphors, such as the family in a protective circle, enhances understanding and engagement. The video's brevity makes it ideal for online consumption.

11. VISA Motion Onboarding Video

Payment solutions for the modern worker are brilliantly showcased in this onboarding video. The vibrant animation style and fast-paced editing immediately engage viewers, clearly demonstrating the platform's core features.

This effective communication style focuses on the benefits for freelancers and small business owners, emphasizing instant payments and flexible financial control. The video's design, featuring a clean UI and 2D motion graphics, creates an optimistic and empowering feeling.

12. Softjourn Modern Onboarding Animation

Does this onboarding video effectively communicate the benefits of Celo Dollars? The clean animation and relatable story of Zoey sending money home immediately grab attention. The Valora app's simple interface is clearly shown, highlighting ease of use.

This concise video successfully explains a complex financial product. The visual storytelling, coupled with the global network visualization, leaves a lasting impression. It's a great example of how to make international money transfers understandable to a wider audience.

13. OpenText

Aviator's engaging video showcases a streamlined Tech Onboarding experience. The minimalist design and smooth animations make understanding its AI-powered ITSM capabilities effortless. The video effectively contrasts outdated chatbots with Aviator's modern, mobile-friendly interface, emphasizing its integration with various data sources.

Its private LLM ensures secure data handling, while clear demonstrations of successful issue resolution highlight its value. This concise video successfully communicates Aviator's benefits for improved efficiency and cost savings. Visit OpenText to learn more.

14. Amazon

High-quality visuals immediately grab attention in this short video. The Animated Onboarding clearly demonstrates the Medtronic Space-D system's assembly and functionality, using detailed 3D animation.

Its concise design and professional aesthetic make complex medical technology accessible to busy professionals. The video effectively communicates key features, leaving viewers informed and intrigued.

15. UN

This UN video powerfully showcases urban sustainability. Its Guided Onboarding is remarkably effective, using compelling visuals to explain complex concepts like urban metabolism to city planners and the general public. The video cleverly uses charts and graphs to illustrate resource consumption and the benefits of circular economy models.

The video's clear and concise approach, coupled with its engaging animation style, makes it highly accessible. Its approximately 2-minute-40-second runtime ensures viewers remain engaged throughout.

16. Smartsheet

Smooth animation instantly captivates; the unfolding plane revealing Smartsheet is ingenious. The 2D Onboarding is brilliantly shown, highlighting seamless Dynamics 365 integration. Data synchronization benefits are clearly demonstrated.

High-quality 3D graphics and vibrant colors create a professional, appealing aesthetic. The intuitive interface design makes the software's capabilities easily understood. This visual approach is exceptionally effective.

17. Ascendum Makina

Impressive visuals highlight Volvo truck's Hill Assist. Dynamic camera work, including close-ups and aerial shots, makes the Onboarding Software demonstration exceptionally compelling. The split-screen comparison powerfully illustrates the feature's effect.

Ascendum Makina's concise explanation effectively communicates Hill Assist's benefits. The video's clear and informative approach is ideal for construction and mining professionals. This is a great example of a well-executed product demonstration.

18. Namecheap

Does setting up a website feel like navigating a confusing highway? This Onboarding Video shows how EasyWP simplifies the process. The engaging visuals effectively communicate the platform's ease of use, even for those intimidated by technology. 24/7 support and flexible pricing are also highlighted.

EasyWP's scalable features and resources are clearly showcased, demonstrating its adaptability to evolving business needs. The vibrant color palette and playful aesthetic create a positive and encouraging tone, making the video both informative and enjoyable.

19. Western Digital

High-impact visuals showcase automotive storage solutions in this Western Digital Video Onboarding. The dynamic blend of 2D and isometric 3D animation clearly illustrates complex data and storage technologies, making abstract concepts easily understood. The video's sleek, modern aesthetic and color palette create a compelling viewing experience.

Its concise runtime efficiently delivers crucial information, keeping viewers engaged. Automotive engineers and system designers will appreciate the focus on innovative technology and its impact on the industry. Explore Western Digital's website for more details on their automotive storage solutions.

20. Higher Logic

Enthralling visuals open this Higher Logic video, showcasing diverse member faces which spark a sense of community, complemented by engaging animated badges. This Onboarding How-To showcases the core strength of the platform, the interplay between community events, marketing communications, and member management. Platform features are demonstrated with animated icons, highlighting the ease of use of online community tools, messaging systems and subscription handling.

A dynamic cycle presents the entire member lifecycle, from recruiting and engaging to renewals, while practical mockups of websites and emails exhibit real-world applications. The seamless data management is illustrated through cursor interactions, easy payment processes, and a dashboard which reflects crucial analytics. The video concludes by underscoring how effortless and powerful member experiences can be, all with a user-centric design.

21. CSIRO

Australia's future unfolds in this engaging onboarding video. Flat, illustrative animation brings complex data to life, using vibrant colors to convey optimism. The video's concise storytelling and impactful visuals leave a lasting impression.

The Australian National Outlook is presented as a crucial tool. The interconnectedness of various factors is clearly illustrated, emphasizing collective action. The video effectively uses metaphors, like the hiker and the doors, to engage viewers and highlight the importance of choices. Learn more!

22. 1Password

Juggling passwords is a developer's nightmare, but this Explainer Onboarding video for 1Password Developer Tools offers a compelling solution. The clean isometric animation, vibrant color palette, and smooth transitions make complex processes like SSH key generation and GitHub integration easy to understand.

This concise video effectively demonstrates the benefits of streamlined secret management and biometric authentication, ending with a clear call to action. The Get started button encourages viewers to explore the tools further, leaving a lasting impression of efficiency and enhanced security.

23. AppFolio

Modern property management is showcased with vibrant energy in AppFolios onboarding video, emphasizing the evolution of leasing through creative hand-drawn animation. The fast-paced visuals with mobile and desktop software mockups highlight features, showcasing automated leasing and self-service options. This style connects well with the modern and unique solution presented.

This concise piece demonstrates the need for adaptation in the property sector, focusing on how this app provides solutions. The onboarding video utilizes a blend of illustrated characters and practical scenarios to show the value of features like virtual tours. The visual storytelling guides the audience to the call to action, subtly inviting further exploration of appfolio.com, leaving a lasting impression.

24. Absorb LMS

Online course creation simplified. Absorb LMS's intuitive interface shines through, with sleek animations showcasing core features. The video's modern aesthetic and clean design immediately communicate ease of use, making Software Onboarding a breeze.

Responsive design across devices is cleverly demonstrated, highlighting the platform's versatility. The ability to market, deliver, track sales, and get paid is subtly implied, promising a complete solution.

25. Accenture

Data analysis made simple! The clever use of isometric animations in this onboarding video transforms a complex topic into an engaging visual experience. A relatable movie selection example makes the concept instantly understandable.

Accenture's vibrant color palette and clean design further enhance the video's appeal, making it both informative and memorable. The concise narration and well-paced visuals ensure viewers grasp the core message, leaving a lasting impression.

26. Siemens

Effective supplier management is clearly demonstrated in this onboarding video. The animation's clean design and smooth transitions make the software's features easy to understand. The video effectively showcases the Siemens Supplier Quality Hub's capabilities.

This onboarding video successfully conveys the value of improved collaboration. The problem-solution narrative is compelling, and the visual style is highly engaging. The video leaves viewers with a clear understanding of the software's benefits.

27. Gemalto

This captivating onboarding video expertly illustrates 5G's capabilities. The clean animation and intuitive visuals effectively communicate complex technology, making it easily digestible for a broad audience. The smart fridge UI is a particularly engaging element, showcasing a practical application of 5G.

Gemalto's security focus is cleverly woven into the narrative, emphasizing its importance in the 5G landscape. The video's concise nature and smooth transitions make it a compelling example of effective technology marketing.

28. ABBYY

Efficiently demonstrating ABBYY Proof of Identity's capabilities, this onboarding video immediately captivates. The particle effects visualizing data transformation are particularly effective, showcasing the app's power.

This concise video, aimed at businesses, highlights the ease of use and positive customer experience. The happy users shown underscore the app's ability to streamline identity verification, making it a valuable tool for any organization.

29. Credit Karma

Credit Karma's approach to financial education is captivating. The onboarding video cleverly uses animation to simplify complex credit concepts, showcasing the app's interface and highlighting its ease of use. A collage-style aesthetic, with pastel colors and contrasting accents, adds visual appeal.

The video effectively communicates the value of free credit reports and the impact of credit scores on loan approvals. The Progress starts here slogan reinforces the brand message, leaving viewers motivated to download the app.

30. Paysend

Paysend's global reach is immediately apparent in this short onboarding video. Dynamic animations effectively illustrate secure, instant payments and API integration, while highlighting the platform's user-friendly interface. The focus on FX rates and global payroll solutions is clear and concise.

This video cleverly showcases Paysend Enterprise's capabilities, emphasizing ease of use and the benefits of a centralized platform for international payments. The call to action is strategically placed, encouraging viewers to explore the platform further. The 2D motion graphics are particularly effective in conveying complex information.

How to plan and optimize Onboarding Videos?

User-Centric Design: "Design is not just what it looks like and feels like. Design is how it works." – Steve Jobs, Co-founder of Apple. Advids leveraged this principle for a healthcare client. We simplified complex medical procedures into easily understandable animated sequences for their onboarding video, leading to a 40% reduction in support tickets.

Actionable: Prioritize clarity and functionality in design for seamless user experience.

Targeted Messaging: "If you're talking to everyone, you're talking to no one." – Meredith Hill, Marketing Expert and Author. Advids used this approach for an e-commerce client. We created distinct onboarding videos tailored to specific customer segments based on their purchase history and browsing behavior, resulting in a 15% increase in average order value.

Actionable: Segment audience and tailor messaging for maximum impact.

Iterative Improvement: "The road to success is always under construction." – Arnold Palmer, Professional Golfer. Advids applied this philosophy for a non-profit client. We A/B tested different versions of their onboarding video's call to action, leading to a 25% increase in donation pledges.

Actionable: Continuously test and refine content based on performance data.

Visual Storytelling: "The more you engage with customers the clearer things become and the easier it is to determine what you should be doing." – John Russell, Former CEO of Harley-Davidson. Advids embraced this for a real estate client. We incorporated drone footage and compelling visuals to showcase property listings in their onboarding video, resulting in a 30% increase in property inquiries.

Actionable: Leverage visuals to create immersive and engaging narratives.

Clear Call to Action: "The key is not to prioritize what's on your schedule, but to schedule your priorities." – Stephen Covey, Author of "The 7 Habits of Highly Effective People". Advids implemented this for a gaming client. We designed a clear and concise call to action at the end of their onboarding video, prompting viewers to download the game, leading to a 20% increase in downloads.

Actionable: Guide viewers with a clear and compelling call to action.

Why Advids for Onboarding Video?

At Advids, we create exceptional onboarding videos that deliver tangible results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into a compelling and effective onboarding experience.

Transform Your Onboarding with Advids:

Customized Onboarding Video Solutions: We tailor explainer videos, character animations, and other onboarding video formats to reflect your brand, style, and target audience.
Creative Storytelling Through Animation: Our animators and storytellers craft engaging narratives that resonate with new hires and drive desired actions.
Cutting-Edge Onboarding Video Technology: We use the latest software and techniques to create visually stunning onboarding videos with lasting impact.

Experience and Expertise:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective onboarding video strategies.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews demonstrate our commitment to client satisfaction, talent, and creativity.

A Collaborative Approach to Onboarding:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final onboarding animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful onboarding videos.
Dedicated Onboarding Video Expertise: We've successfully delivered between 185 and 470 onboarding video projects, showcasing our specialized knowledge in this area.


Ready to unlock the potential of Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Onboarding Video?

An onboarding video is a short, engaging video that welcomes new customers or employees. It provides essential information and guidance to get started, like a virtual orientation. These videos can showcase product features, company culture, or step-by-step tutorials, enhancing the initial experience.

Onboarding videos are commonly used to:

They can be used for both internal onboarding of new employees and external onboarding of new customers.

What do top Onboarding Videos have in common?

Craft compelling onboarding videos by focusing on these key elements for maximum impact.

defined goals - Set measurable objectives , ensuring the video achieves its purpose. Best practice: Align with overall onboarding strategy.

• target user profile - Create user personas to tailor the video's message and tone. Best practice: Use data-driven insights for accuracy.
• visual user journey - Use simple visuals to guide users through the process. Best practice: Prioritize clarity and ease of understanding .
• essential features - Prioritize features that solve key user problems . Best practice: Focus on the "why" behind each feature.
• problem/solution fit - Show, don't just tell, how the product solves problems. Best practice: Use real-world examples and scenarios.
• interactive demo - Use concise, high-quality screen recordings. Best practice: Focus on user actions and outcomes.
• compelling visuals - Use visuals to enhance understanding and engagement. Best practice: Maintain a consistent visual style.
• next steps guidance - Use clear and concise calls to action. Best practice: Make the next step obvious and easy.
• success showcase - Use testimonials or case studies to build trust . Best practice: Focus on quantifiable results .
• value proposition clarity - Highlight the key benefits in a memorable way . Best practice: Use strong verbs and concise language .

What makes Onboarding Video effective?

Onboarding videos are most effective when they are built around a well-defined ideal customer profile , ensuring the messaging directly addresses their specific needs and pain points. They should use storytelling to establish an emotional resonance , making the product memorable and relatable. The videos should showcase the core benefits , not merely list features, demonstrating how the product solves problems and improves users lives. This is achieved through screen recordings and visual demonstrations , incorporating intuitive micro-interactions and animations.

Anticipating user challenges is essential. The videos should anticipate user frustrations and show how the product alleviates them. A clear and concise call to action must clearly direct users to the next action in their product journey . Brevity is key; videos should be optimized for length, balancing comprehensiveness with viewer engagement . Shorter is often better.

data-driven A/B testing is vital for optimizing engagement and conversion. iterative improvements should be guided by post-launch user feedback , ensuring the onboarding process remains effective and relevant. They should also incorporate accessibility best practices to ensure inclusivity.

How long should your Onboarding Video be?

Optimize onboarding video length for maximum impact by aligning video type , content, and viewer engagement.

pre-production considerations for Determining Video Length:

• What's the core message for each video type?
• Who is the ideal viewer for each video?
• Which features need showcasing in each video?
• What's the best visual style for each video?
• Does the video build trust and relatability?
• What's the video's purpose in the funnel?
• How does the video drive conversions ?

Onboarding video length guide

How to create Onboarding Videos?

Craft compelling onboarding videos that resonate with your target audience and drive product adoption. Mastering the pre-production and production phases is key to creating effective onboarding videos that boost user engagement and satisfaction.

• Set video objectives - Clear goals ensure the video directly addresses user needs and drives measurable results.
• script development - A well-structured narrative keeps users engaged and facilitates easy comprehension of the product.
• visual style selection - A consistent visual style reinforces brand identity and creates a professional, trustworthy image.
• storyboard creation - Visual planning ensures a logical flow, preventing confusion and maximizing user understanding.
• Resource gathering - Having all assets readily available streamlines production, ensuring timely completion.
• Video filming/animation - High-quality visuals enhance the video's professionalism and user experience.
• video editing /refinement - Smooth editing creates a polished final product, enhancing user engagement and comprehension.
• VFX and transitions - Strategic use of effects enhances visual appeal and guides the user's attention effectively.
• CTA incorporation - A clear call to action drives user engagement and facilitates conversion.
• Platform optimization - Ensuring compatibility across platforms maximizes reach and accessibility.
• Final delivery - Timely delivery ensures the video is available when needed, maximizing its impact.

Choosing the Right Onboarding Video Style

So, we've covered the basics. Now, let's dive into choosing the right style for your onboarding videos. This is where we truly connect with our users, making them feel comfortable and confident with our product. Think about it – a talking head video might be perfect for a warm welcome, but a screen recording is better suited for demonstrating software functionality. Finding that perfect match is key.

Imagine launching a new project management tool. For initial engagement, a short animated explainer video could highlight the core value proposition. Later, as users explore the platform, screen recordings become invaluable, guiding them through specific features. For enterprise clients, a live-action testimonial showcasing success stories builds trust and credibility. See how different styles cater to different needs?

Let's refine our approach to video style selection:

• Consider your audience's tech-savviness. Are they comfortable with fast-paced edits and complex visuals, or do they prefer a simpler, more straightforward approach? Engaging onboarding video examples can offer inspiration.
• Think about the emotional tone you want to convey. A welcome video should feel warm and inviting, while a product demo might be more informative and practical.
• Don't forget about your brand identity. Your onboarding videos should seamlessly integrate with your overall brand aesthetic, reinforcing your message and values. This consistency builds recognition and trust. For SaaS products, onboarding video examples for SaaS can be particularly helpful.
• Match the video style to the user's journey stage. Early on, focus on building awareness and excitement. Later, provide more in-depth tutorials and support. Employee training videos can also play a crucial role in internal onboarding.

By carefully considering these factors, we can create onboarding videos that resonate with our target audience, driving engagement and ultimately, product adoption.

Using Data to Optimize Your Onboarding Video Performance

Let's shift gears from video creation to optimization. Data unlocks the power to refine our onboarding videos, transforming them from good to exceptional. By analyzing key metrics, we gain valuable insights into viewer behavior, allowing us to tailor content for maximum impact.

Imagine launching new user videos and noticing a low completion rate. This signals a need for adjustments. Perhaps the video is too long, or the content isn't resonating. Data empowers us to pinpoint these issues and make informed decisions. Maybe A/B testing different versions, incorporating feedback from surveys, or analyzing drop-off points reveals the need for a more concise, engaging approach.

• Track Video Completion Rate: Low completion? Consider shortening the video or boosting engagement with interactive elements. Think about how animated onboarding video examples often maintain viewer interest with dynamic visuals.
• Analyze Engagement Metrics: Are viewers liking, sharing, and commenting? High engagement signals content that resonates. Professional onboarding video examples often spark conversation and shares.
• Assess Click-Through Rate (CTR): A weak CTR might indicate a need for a stronger call to action. Experiment with different phrasing and placement.
• Analyze Drop-off Points: Where do viewers stop watching? These points reveal areas for improvement. Perhaps a particular section is confusing or less relevant. This is especially valuable for platform explainer videos and screen recordings.

By embracing data-driven optimization, we transform our onboarding videos into powerful tools for user engagement and product adoption. We create experiences that resonate, educate, and inspire.

How to Use Onboarding Videos to Improve Customer Retention

Building on the foundation of initial engagement, let's explore how onboarding videos can foster long-term customer loyalty and reduce churn. We'll discover how to transform these videos from simple introductions into powerful tools for ongoing support and engagement. Think of it this way: we're not just welcoming users; we're building relationships.

Imagine a customer struggling with a specific feature. A short, targeted video addressing their pain point can be a game-changer. Or, consider a loyal user eager to explore advanced functionalities. An in-depth tutorial video can unlock the full potential of your product for them. This is the power of targeted onboarding videos.

• Keep users informed and excited about new features with short, engaging refresher videos. For example, a quick screen recording demonstrating a new reporting tool can re-engage users and encourage them to explore updated functionalities.
• Create a library of advanced tutorials and webinars for power users. This not only empowers them to maximize product value but also fosters a sense of community and expertise. Think of exclusive content as a reward for loyal customers.
• Showcase customer success stories through compelling testimonials. Seeing real-world examples of how others have benefited from your product builds trust and encourages continued use. High-quality onboarding video examples can inspire your own creative approach.
• Use personalized video messages to address customer support inquiries. This adds a human touch and demonstrates your commitment to individual user success. customer onboarding videos can be a powerful tool for personalized outreach.

By strategically incorporating these tactics, we transform onboarding videos from one-time introductions into valuable resources that nurture customer relationships and drive long-term retention. This approach not only reduces churn but also fosters a loyal community of engaged users.

How to Create an Onboarding Video That Converts

Ready to transform viewers into active users? Let's dive into crafting onboarding videos that convert. We'll build upon what we've already learned, focusing on practical strategies to maximize impact. Remember, our goal is to create videos that not only inform but also inspire action.

Think about it – a well-crafted onboarding video can be the deciding factor in a user's journey. It's our chance to make a lasting impression and guide them towards success. So, how do we achieve this?

• Focus on the "Why": Before diving into features, highlight the core problem our product solves. This resonates with viewers on an emotional level, making them more receptive to our message. Need inspiration? Check out some explainer video onboarding examples.
• Show, Don't Just Tell: Instead of simply listing features, demonstrate how they work in real-world scenarios. Think visually – a short screen recording can be more effective than a lengthy explanation. Don't be afraid to get creative! Explore creative onboarding video examples for fresh ideas.
• Guide Users with Clear Next Steps: Once we've showcased the value, guide users with a clear call to action. Whether it's signing up for a free trial or exploring specific features, make the next step obvious and easy. Once users are on board, provide ongoing support with user tutorial videos that address specific features and functionalities.
• Keep it Concise and Engaging: Respect viewers' time by delivering information efficiently. A concise video maintains momentum and prevents viewers from dropping off. For mobile apps, consider creating app walkthrough videos that guide users through the interface and key actions.

By following these strategies, we can create onboarding videos that not only welcome new users but also empower them to achieve their goals with our product. This fosters a sense of loyalty and sets the stage for long-term engagement.

How to Create Engaging Onboarding Videos for Mobile

Creating engaging mobile onboarding videos requires a different approach than desktop. We're dealing with shorter attention spans and smaller screens, so we need to adapt our strategies. Think about it – would you watch a long, complicated tutorial on your phone? Probably not. Let's explore how we can create mobile onboarding experiences that captivate users and drive conversions. Looking for inspiration? Check out these best onboarding video examples for mobile to get your creative juices flowing.

Remember, mobile users are often on the go, so brevity is key. Short onboarding video examples, like those showcasing a single feature, can be highly effective. product introduction videos should focus on a single core benefit, like saving time or increasing productivity. Similarly, software introduction videos should highlight the key problem they solve for mobile users.

• Design for vertical viewing. Most mobile users hold their phones vertically, so optimize your videos accordingly. This simple adjustment makes a big difference in user experience.
• Use clear and concise visuals. Minimize text and let the visuals tell the story. Think impactful imagery and minimal on-screen text.
• Incorporate interactive elements. engage viewers with polls, quizzes, or clickable hotspots. This transforms passive watching into active participation.
• Optimize for mobile networks. Compress videos for fast loading, even on slower connections. Nobody likes a buffering video!

By following these tips, we can create mobile onboarding videos that are both informative and engaging, leading to increased user adoption and satisfaction. Remember, the goal is to create an experience that's quick, easy, and enjoyable on any device.

How onboarding video examples are curated?

We dove deep into onboarding videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic onboarding videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and effectiveness in driving user engagement and conversion within the onboarding flow.
7.Brand Alignment Determining video alignment with brand message, identity, and onboarding goals.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.