How can you significantly reduce user churn? This article showcases 30 onboarding video examples, each designed to dramatically decrease time-to-value and foster a loyal user base. We'll explore effective strategies for creating engaging experiences that substantially speed up learning and improve retention rates. Examine these 30 powerful examples and the data that validates their effectiveness in accelerating user adoption. Gain a distinct advantage - learn from the best in rapid onboarding.
Video's role in modern marketing:
97% of marketers state that video has helped increase user understanding of their product or service.
Brands that use video marketing grow their revenue 49% faster year-over-year than brands that don't. 7 in 10 people default to horizontal viewing when watching videos online.
Elevate your user onboarding process with the power of video. Research confirms that video greatly enhances user understanding and engagement, resulting in long-term loyalty. Revolutionize your onboarding strategy with 30 impactful video examples from industry leaders. These examples offer practical insights to not only improve user comprehension but also to significantly shorten onboarding time and boost your key retention metrics. Cultivate lasting user loyalty - the solution is within.
Marvell's Onboarding Video brilliantly visualizes the complexities of data center storage optimization. The 2D animation uses a restrained color palette and clear iconography to present the challenge of underutilized SSDs alongside a robust solution: the NVMe-oF SSD converter controller. The concise presentation, supported by subtle yet effective sound design, resonates with IT professionals seeking innovative storage solutions.
The video masterfully demonstrates the advantages of Marvell's technology, highlighting its ability to disaggregate storage and maximize bandwidth. The simple narrative and clean visuals effectively communicate complex technical concepts, making the video a powerful tool for attracting investors and showcasing Marvell's leadership in data center technology.
What We Can Learn
Focusing on problem/solution makes the tech relatable and memorable.
Intriguing visuals immediately draw you in; the stolen 100 Euro note instantly sets the stage. The bold, flat 2D animation and bright color palette keep the information engaging and easy to follow. Screencast Onboarding effectively guides viewers through the complex process of VAT carousel fraud, making it surprisingly understandable.
The clever use of a carousel metaphor brilliantly illustrates the cyclical nature of the crime. The video successfully simplifies a complex topic, leaving viewers with a clear understanding of the issue and its impact. The satisfying conclusion leaves a lasting impression.
What We Can Learn
Evoke emotion to create a lasting impact, driving engagement.
Mastering complex analytics workflows has never been easier. Iteratively's How-To Onboarding video shines with its clear, concise demonstration of the platform's capabilities. The video's intuitive UI mockups and smooth animations make even intricate processes appear simple. This two-minute guide is perfect for data analysts, product managers, and engineers.
The video's focus on collaboration and data flow, combined with its sleek design, effectively communicates the value proposition. The clear visual representation of version control and the live debugger showcases the platform's advanced features without overwhelming the viewer. This video is a must-see for anyone seeking improved analytics tracking and collaboration.
What We Can Learn
Demonstrate the collaborative power of your platform by showcasing seamless integration between different user roles, fostering trust.
We admire the way The Aircove Onboarding Video seamlessly introduces its revolutionary VPN router, showcasing its unique features with sleek visuals and an engaging narrative. The animation effortlessly demonstrates the ease of connecting multiple devices and managing their VPN locations through intuitive drag-and-drop functionality within the app.
The modern electronic music and subtle sound effects elevate the viewer experience, further highlighting Aircove's ability to deliver hassle-free, whole-home protection. We love how the video emphasizes the convenience and control Aircove offers, empowering users to secure their entire home network with just a few taps.
What We Can Learn
Guide viewers through a typical user journey, building excitement for the final result.
Exploring Yggdrash's innovative approach to blockchain technology is captivating. The Onboarding Demo uses a sleek, modern design and 2D animation to explain complex concepts with remarkable clarity. The visuals are highly effective, simplifying intricate blockchain processes.
The video's success lies in its ability to translate technical details into an easily understood format. The comparison of sync speeds is a powerful demonstration of Yggdrash's speed advantage. The final shot, This is the Future, is both memorable and inspiring.
What We Can Learn
Clearly explain complex ideas with simple visuals to boost viewer comprehension.
We admire the clarity and conciseness of The onboarding video for CareATC. In just over a minute, it effectively communicates the core value proposition: simplifying healthcare for employees and employers. The animation is vibrant and captivating, visually representing complex information in an easily digestible format.
The consistent branding and color scheme reinforce CareATC's identity, while the clever use of orbiting visuals emphasizes the comprehensive nature of their services. We love how it conveys a sense of ease and control over healthcare costs, making it a powerful tool for attracting businesses seeking impactful healthcare solutions.
What We Can Learn
Craft a clear, concise story. viewers will remember your solution.
In today's dynamic world, onboarding videos play a crucial role in user adoption. The Cedar example does an excellent job of showcasing its travel app's value proposition through a clear narrative and engaging visuals. We loved the sleek 2D animation, highlighted by the consistent use of Deloitte's distinctive green.
The thoughtful UI mockups, particularly the mobile interface demonstrating pre-travel assessments, provide a practical look at the app's functionality. The onboarding video demonstrates how a visually appealing design and relatable scenarios can create a compelling experience that leaves a lasting impact.
What We Can Learn
Present your app's benefits through a simple narrative, making it easy for users to grasp its value quickly.
Waste management challenges are effectively addressed in this video. The Platform Onboarding process is intuitive, using a user-friendly app interface to simplify waste sorting and tracking. Real-time data tracking empowers better decision-making, improving efficiency and compliance.
Retailers gain item-level visibility, optimizing waste handling and reducing costs. The partnership's value proposition is clearly communicated, showcasing the benefits of improved compliance, sustainability, and cost savings. The video's clear visuals and concise information make it easily digestible.
What We Can Learn
Tell a story with your visuals, creating an emotional connection that converts.
AMD's global impact is powerfully depicted, immediately engaging viewers. The video masterfully uses visuals to demonstrate the disease's progression and the challenges of traditional monitoring. Technology Onboarding is smoothly integrated, highlighting OccuTrack's intuitive interface and accessibility.
The AVIGA test demonstration is exceptionally clear, showcasing its functionality and the precision of its results. The video's calming visuals and concise information make complex medical details easily understandable. The clear call to action effectively encourages viewers to explore this innovative solution further.
What We Can Learn
Visually demonstrate the "aha!" moment—the solution your product provides—to create a lasting impression.
Understanding whole life insurance just got easier. Sun Life's onboarding walkthrough uses vibrant visuals and a straightforward approach to explain the benefits of their whole life insurance product. The clean animation style makes complex concepts like cash value growth and loan interest easily digestible.
This clear and concise explanation successfully demystifies a potentially complicated financial product. The use of visual metaphors, such as the family in a protective circle, enhances understanding and engagement. The video's brevity makes it ideal for online consumption.
Payment solutions for the modern worker are brilliantly showcased in this onboarding video. The vibrant animation style and fast-paced editing immediately engage viewers, clearly demonstrating the platform's core features.
This effective communication style focuses on the benefits for freelancers and small business owners, emphasizing instant payments and flexible financial control. The video's design, featuring a clean UI and 2D motion graphics, creates an optimistic and empowering feeling.
What We Can Learn
Integrate your brand seamlessly into the visuals, reinforcing brand identity and trust.
Does this onboarding video effectively communicate the benefits of Celo Dollars? The clean animation and relatable story of Zoey sending money home immediately grab attention. The Valora app's simple interface is clearly shown, highlighting ease of use.
This concise video successfully explains a complex financial product. The visual storytelling, coupled with the global network visualization, leaves a lasting impression. It's a great example of how to make international money transfers understandable to a wider audience.
Aviator's engaging video showcases a streamlined Tech Onboarding experience. The minimalist design and smooth animations make understanding its AI-powered ITSM capabilities effortless. The video effectively contrasts outdated chatbots with Aviator's modern, mobile-friendly interface, emphasizing its integration with various data sources.
Its private LLM ensures secure data handling, while clear demonstrations of successful issue resolution highlight its value. This concise video successfully communicates Aviator's benefits for improved efficiency and cost savings. Visit OpenText to learn more.
High-quality visuals immediately grab attention in this short video. The Animated Onboarding clearly demonstrates the Medtronic Space-D system's assembly and functionality, using detailed 3D animation.
Its concise design and professional aesthetic make complex medical technology accessible to busy professionals. The video effectively communicates key features, leaving viewers informed and intrigued.
This UN video powerfully showcases urban sustainability. Its Guided Onboarding is remarkably effective, using compelling visuals to explain complex concepts like urban metabolism to city planners and the general public. The video cleverly uses charts and graphs to illustrate resource consumption and the benefits of circular economy models.
The video's clear and concise approach, coupled with its engaging animation style, makes it highly accessible. Its approximately 2-minute-40-second runtime ensures viewers remain engaged throughout.
Smooth animation instantly captivates; the unfolding plane revealing Smartsheet is ingenious. The 2D Onboarding is brilliantly shown, highlighting seamless Dynamics 365 integration. Data synchronization benefits are clearly demonstrated.
High-quality 3D graphics and vibrant colors create a professional, appealing aesthetic. The intuitive interface design makes the software's capabilities easily understood. This visual approach is exceptionally effective.
Impressive visuals highlight Volvo truck's Hill Assist. Dynamic camera work, including close-ups and aerial shots, makes the Onboarding Software demonstration exceptionally compelling. The split-screen comparison powerfully illustrates the feature's effect.
Ascendum Makina's concise explanation effectively communicates Hill Assist's benefits. The video's clear and informative approach is ideal for construction and mining professionals. This is a great example of a well-executed product demonstration.
Does setting up a website feel like navigating a confusing highway? This Onboarding Video shows how EasyWP simplifies the process. The engaging visuals effectively communicate the platform's ease of use, even for those intimidated by technology. 24/7 support and flexible pricing are also highlighted.
EasyWP's scalable features and resources are clearly showcased, demonstrating its adaptability to evolving business needs. The vibrant color palette and playful aesthetic create a positive and encouraging tone, making the video both informative and enjoyable.
High-impact visuals showcase automotive storage solutions in this Western Digital Video Onboarding. The dynamic blend of 2D and isometric 3D animation clearly illustrates complex data and storage technologies, making abstract concepts easily understood. The video's sleek, modern aesthetic and color palette create a compelling viewing experience.
Its concise runtime efficiently delivers crucial information, keeping viewers engaged. Automotive engineers and system designers will appreciate the focus on innovative technology and its impact on the industry. Explore Western Digital's website for more details on their automotive storage solutions.
Enthralling visuals open this Higher Logic video, showcasing diverse member faces which spark a sense of community, complemented by engaging animated badges. This Onboarding How-To showcases the core strength of the platform, the interplay between community events, marketing communications, and member management. Platform features are demonstrated with animated icons, highlighting the ease of use of online community tools, messaging systems and subscription handling.
A dynamic cycle presents the entire member lifecycle, from recruiting and engaging to renewals, while practical mockups of websites and emails exhibit real-world applications. The seamless data management is illustrated through cursor interactions, easy payment processes, and a dashboard which reflects crucial analytics. The video concludes by underscoring how effortless and powerful member experiences can be, all with a user-centric design.
Australia's future unfolds in this engaging onboarding video. Flat, illustrative animation brings complex data to life, using vibrant colors to convey optimism. The video's concise storytelling and impactful visuals leave a lasting impression.
The Australian National Outlook is presented as a crucial tool. The interconnectedness of various factors is clearly illustrated, emphasizing collective action. The video effectively uses metaphors, like the hiker and the doors, to engage viewers and highlight the importance of choices. Learn more!
What We Can Learn
Illustrate the "pathway" to success with your product, inspiring confidence.
Juggling passwords is a developer's nightmare, but this Explainer Onboarding video for 1Password Developer Tools offers a compelling solution. The clean isometric animation, vibrant color palette, and smooth transitions make complex processes like SSH key generation and GitHub integration easy to understand.
This concise video effectively demonstrates the benefits of streamlined secret management and biometric authentication, ending with a clear call to action. The Get started button encourages viewers to explore the tools further, leaving a lasting impression of efficiency and enhanced security.
Modern property management is showcased with vibrant energy in AppFolios onboarding video, emphasizing the evolution of leasing through creative hand-drawn animation. The fast-paced visuals with mobile and desktop software mockups highlight features, showcasing automated leasing and self-service options. This style connects well with the modern and unique solution presented.
This concise piece demonstrates the need for adaptation in the property sector, focusing on how this app provides solutions. The onboarding video utilizes a blend of illustrated characters and practical scenarios to show the value of features like virtual tours. The visual storytelling guides the audience to the call to action, subtly inviting further exploration of appfolio.com, leaving a lasting impression.
Online course creation simplified. Absorb LMS's intuitive interface shines through, with sleek animations showcasing core features. The video's modern aesthetic and clean design immediately communicate ease of use, making Software Onboarding a breeze.
Responsive design across devices is cleverly demonstrated, highlighting the platform's versatility. The ability to market, deliver, track sales, and get paid is subtly implied, promising a complete solution.
Data analysis made simple! The clever use of isometric animations in this onboarding video transforms a complex topic into an engaging visual experience. A relatable movie selection example makes the concept instantly understandable.
Accenture's vibrant color palette and clean design further enhance the video's appeal, making it both informative and memorable. The concise narration and well-paced visuals ensure viewers grasp the core message, leaving a lasting impression.
Effective supplier management is clearly demonstrated in this onboarding video. The animation's clean design and smooth transitions make the software's features easy to understand. The video effectively showcases the Siemens Supplier Quality Hub's capabilities.
This onboarding video successfully conveys the value of improved collaboration. The problem-solution narrative is compelling, and the visual style is highly engaging. The video leaves viewers with a clear understanding of the software's benefits.
This captivating onboarding video expertly illustrates 5G's capabilities. The clean animation and intuitive visuals effectively communicate complex technology, making it easily digestible for a broad audience. The smart fridge UI is a particularly engaging element, showcasing a practical application of 5G.
Gemalto's security focus is cleverly woven into the narrative, emphasizing its importance in the 5G landscape. The video's concise nature and smooth transitions make it a compelling example of effective technology marketing.
Efficiently demonstrating ABBYY Proof of Identity's capabilities, this onboarding video immediately captivates. The particle effects visualizing data transformation are particularly effective, showcasing the app's power.
This concise video, aimed at businesses, highlights the ease of use and positive customer experience. The happy users shown underscore the app's ability to streamline identity verification, making it a valuable tool for any organization.
Credit Karma's approach to financial education is captivating. The onboarding video cleverly uses animation to simplify complex credit concepts, showcasing the app's interface and highlighting its ease of use. A collage-style aesthetic, with pastel colors and contrasting accents, adds visual appeal.
The video effectively communicates the value of free credit reports and the impact of credit scores on loan approvals. The Progress starts here slogan reinforces the brand message, leaving viewers motivated to download the app.
Paysend's global reach is immediately apparent in this short onboarding video. Dynamic animations effectively illustrate secure, instant payments and API integration, while highlighting the platform's user-friendly interface. The focus on FX rates and global payroll solutions is clear and concise.
This video cleverly showcases Paysend Enterprise's capabilities, emphasizing ease of use and the benefits of a centralized platform for international payments. The call to action is strategically placed, encouraging viewers to explore the platform further. The 2D motion graphics are particularly effective in conveying complex information.
FAQ
How can my company create compelling onboarding videos that accelerate user adoption?
Compelling onboarding videos accelerate user adoption by showcasing product features and benefits engagingly. Consider interactive elements and gamification to further enhance user understanding.
What key elements make a client onboarding film truly effective?
Effective onboarding films blend clear messaging, strong visuals, and a compelling call to action. Focus on a concise narrative that highlights key benefits and addresses user pain points.
How do I structure a new hire welcome video for optimal engagement and information retention?
Structure new hire welcome videos with a warm welcome, company overview, team introductions, and essential information. Conclude with a clear next step and a glimpse into the future.
What tone and style best resonate with my target audience in an onboarding context?
The ideal tone and style depend on your brand and target audience. A playful tone suits creative industries, while a professional tone is better for corporate settings.
How can I transform existing onboarding documents into a captivating video narrative?
Transform onboarding documents into captivating narratives by identifying key takeaways and weaving them into a storyline. Use visuals and animation to enhance comprehension.
How can animation enhance the clarity of complex information in my onboarding videos?
Animation simplifies complex concepts, visualizes processes, and adds engagement. Use it to explain technical details or abstract ideas in an accessible way.
How do I showcase my company culture authentically through a new employee welcome video?
Showcase company culture authentically by featuring real employees and highlighting company values. Showcasing the work environment builds trust and connection.
What are the distinct types of onboarding films and when should each be utilized?
Different onboarding films serve specific purposes. Product demos showcase features, welcome videos introduce the company, and training tutorials provide in-depth instruction.
How can I choose the right video style to achieve my specific onboarding objectives?
Choose the right video style based on your objectives and target audience. Animation is ideal for complex concepts, while live-action is better for showcasing company culture.
What pre-production steps are crucial for a successful onboarding video project?
Crucial pre-production steps include defining objectives, target audience, script development, and visual style. Thorough planning ensures a smooth production process.
How can I use humor effectively to create a memorable new hire orientation experience?
Humor can create a memorable onboarding experience, but use it judiciously. Ensure it aligns with your brand and doesn't detract from the core message.
How do interactive elements elevate the learning experience in onboarding content?
Interactive elements like quizzes and branching narratives transform passive viewers into active learners. They personalize the experience and improve knowledge retention.
What's the ideal length for a new user training video to maintain viewer engagement?
The ideal length for training videos is 2-5 minutes, depending on complexity. Shorter videos maintain engagement, while longer ones suit in-depth training.
What common pitfalls should I avoid when creating a product walkthrough for new users?
Avoid jargon, information overload, and unclear calls to action in product walkthroughs. Focus on key features and benefits, guiding users through essential steps.
What clear call to action should my welcome video provide to guide new clients seamlessly?
Welcome videos should provide a clear call to action, such as visiting a webpage or contacting a team member. Guide new clients seamlessly into their next interaction.
How to plan and optimize Onboarding Videos?
User-Centric Design: "Design is not just what it looks like and feels like. Design is how it works." – Steve Jobs, Co-founder of Apple. Advids leveraged this principle for a healthcare client. We simplified complex medical procedures into easily understandable animated sequences for their onboarding video, leading to a 40% reduction in support tickets.
Actionable: Prioritize clarity and functionality in design for seamless user experience.
Targeted Messaging: "If you're talking to everyone, you're talking to no one." – Meredith Hill, Marketing Expert and Author. Advids used this approach for an e-commerce client. We created distinct onboarding videos tailored to specific customer segments based on their purchase history and browsing behavior, resulting in a 15% increase in average order value.
Actionable: Segment audience and tailor messaging for maximum impact.
Iterative Improvement: "The road to success is always under construction." – Arnold Palmer, Professional Golfer. Advids applied this philosophy for a non-profit client. We A/B tested different versions of their onboarding video's call to action, leading to a 25% increase in donation pledges.
Actionable: Continuously test and refine content based on performance data.
Visual Storytelling: "The more you engage with customers the clearer things become and the easier it is to determine what you should be doing." – John Russell, Former CEO of Harley-Davidson. Advids embraced this for a real estate client. We incorporated drone footage and compelling visuals to showcase property listings in their onboarding video, resulting in a 30% increase in property inquiries.
Actionable: Leverage visuals to create immersive and engaging narratives.
Clear Call to Action: "The key is not to prioritize what's on your schedule, but to schedule your priorities." – Stephen Covey, Author of "The 7 Habits of Highly Effective People". Advids implemented this for a gaming client. We designed a clear and concise call to action at the end of their onboarding video, prompting viewers to download the game, leading to a 20% increase in downloads.
Actionable: Guide viewers with a clear and compelling call to action.
Why Advids for Onboarding Video?
At Advids, we create exceptional onboarding videos that deliver tangible results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into a compelling and effective onboarding experience.
Transform Your Onboarding with Advids:
Customized Onboarding Video Solutions: We tailor explainer videos, character animations, and other onboarding video formats to reflect your brand, style, and target audience. Creative Storytelling Through Animation: Our animators and storytellers craft engaging narratives that resonate with new hires and drive desired actions. Cutting-Edge Onboarding Video Technology: We use the latest software and techniques to create visually stunning onboarding videos with lasting impact.
Experience and Expertise:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective onboarding video strategies. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise. Client Satisfaction Guaranteed: Over 109 five-star Google reviews demonstrate our commitment to client satisfaction, talent, and creativity.
A Collaborative Approach to Onboarding:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final onboarding animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful onboarding videos. Dedicated Onboarding Video Expertise: We've successfully delivered between 185 and 470 onboarding video projects, showcasing our specialized knowledge in this area.
Ready to unlock the potential of Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Onboarding Video?
An onboarding video is a short, engaging video that welcomes new customers or employees. It provides essential information and guidance to get started, like a virtual orientation. These videos can showcase product features, company culture, or step-by-step tutorials, enhancing the initial experience.
Onboarding videos are commonly used to:
Introduce new products or services
Explain complex features
Guide users through setup processes
Build a positive first impression
They can be used for both internal onboarding of new employees and external onboarding of new customers.
Defined Goals - Set measurable objectives, ensuring the video achieves its purpose. Best practice: Align with overall onboarding strategy.
Target User Profile - Create user personas to tailor the video's message and tone. Best practice: Use data-driven insights for accuracy.
Visual User Journey - Use simple visuals to guide users through the process. Best practice: Prioritize clarity and ease of understanding.
Essential Features - Prioritize features that solve key user problems. Best practice: Focus on the "why" behind each feature.
Problem/Solution Fit - Show, don't just tell, how the product solves problems. Best practice: Use real-world examples and scenarios.
Interactive Demo - Use concise, high-quality screen recordings. Best practice: Focus on user actions and outcomes.
Compelling Visuals - Use visuals to enhance understanding and engagement. Best practice: Maintain a consistent visual style.
Next Steps Guidance - Use clear and concise calls to action. Best practice: Make the next step obvious and easy.
Success Showcase - Use testimonials or case studies to build trust. Best practice: Focus on quantifiable results.
Value Proposition Clarity - Highlight the key benefits in a memorable way. Best practice: Use strong verbs and concise language.
What makes Onboarding Video effective?
Onboarding videos are most effective when they are built around a well-defined ideal customer profile , ensuring the messaging directly addresses their specific needs and pain points. They should use storytelling to establish an emotional resonance, making the product memorable and relatable. The videos should showcase the core benefits, not merely list features, demonstrating how the product solves problems and improves users lives. This is achieved through screen recordings and visual demonstrations, incorporating intuitive micro-interactions and animations.
Anticipating user challenges is essential. The videos should anticipate user frustrations and show how the product alleviates them. A clear and concise call to action must clearly direct users to the next action in their product journey. Brevity is key; videos should be optimized for length, balancing comprehensiveness with viewer engagement. Shorter is often better.
Data-driven A/B testing is vital for optimizing engagement and conversion. Iterative improvements should be guided by post-launch user feedback, ensuring the onboarding process remains effective and relevant. They should also incorporate accessibility best practices to ensure inclusivity.
How long should your Onboarding Video be?
Optimize onboarding video length for maximum impact by aligning video type, content, and viewer engagement.
Pre-production Considerations for Determining Video Length:
What's the core message for each video type?
Who is the ideal viewer for each video?
Which features need showcasing in each video?
What's the best visual style for each video?
Does the video build trust and relatability?
What's the video's purpose in the funnel?
How does the video drive conversions?
Onboarding video length guide
Onboarding Types
Video Length
Use Case
Funnel
Animated Explainer
45-60 seconds
Concisely explains complex features using engaging visuals and a clear narrative
Awareness/Consideration
Live Action
1-1.5 minutes
Showcases real people using the product, building trust and relatability
Consideration/Conversion
Screen Recording
30-45 seconds
Demonstrates software functionality step-by-step, highlighting key features
Consideration/Conversion
Talking Head
45-75 seconds
Expert provides a personable introduction, building confidence and authority
Awareness/Consideration
Product Demo
1-2 minutes
Visually demonstrates product features and benefits, showcasing its value proposition
Consideration/Conversion
How to create Onboarding Videos?
Craft compelling onboarding videos that resonate with your target audience and drive product adoption. Mastering the pre-production and production phases is key to creating effective onboarding videos that boost user engagement and satisfaction.
* Define target audience - Understanding user personas ensures the video resonates with their specific needs and pain points.
Set video objectives - Clear goals ensure the video directly addresses user needs and drives measurable results.
Script development - A well-structured narrative keeps users engaged and facilitates easy comprehension of the product.
Visual style selection - A consistent visual style reinforces brand identity and creates a professional, trustworthy image.
Storyboard creation - Visual planning ensures a logical flow, preventing confusion and maximizing user understanding.
Resource gathering - Having all assets readily available streamlines production, ensuring timely completion.
Video filming/animation - High-quality visuals enhance the video's professionalism and user experience.
Video editing/refinement - Smooth editing creates a polished final product, enhancing user engagement and comprehension.
VFX and transitions - Strategic use of effects enhances visual appeal and guides the user's attention effectively.
CTA incorporation - A clear call to action drives user engagement and facilitates conversion.
Platform optimization - Ensuring compatibility across platforms maximizes reach and accessibility.
Final delivery - Timely delivery ensures the video is available when needed, maximizing its impact.
Choosing the Right Onboarding Video Style
So, we've covered the basics. Now, let's dive into choosing the right style for your onboarding videos. This is where we truly connect with our users, making them feel comfortable and confident with our product. Think about it – a talking head video might be perfect for a warm welcome, but a screen recording is better suited for demonstrating software functionality. Finding that perfect match is key.
Imagine launching a new project management tool. For initial engagement, a short animated explainer video could highlight the core value proposition. Later, as users explore the platform, screen recordings become invaluable, guiding them through specific features. For enterprise clients, a live-action testimonial showcasing success stories builds trust and credibility. See how different styles cater to different needs?
Let's refine our approach to video style selection:
Consider your audience's tech-savviness. Are they comfortable with fast-paced edits and complex visuals, or do they prefer a simpler, more straightforward approach? Engaging onboarding video examples can offer inspiration.
Think about the emotional tone you want to convey. A welcome video should feel warm and inviting, while a product demo might be more informative and practical.
Don't forget about your brand identity. Your onboarding videos should seamlessly integrate with your overall brand aesthetic, reinforcing your message and values. This consistency builds recognition and trust. For SaaS products, onboarding video examples for SaaS can be particularly helpful.
Match the video style to the user's journey stage. Early on, focus on building awareness and excitement. Later, provide more in-depth tutorials and support. Employee training videos can also play a crucial role in internal onboarding.
By carefully considering these factors, we can create onboarding videos that resonate with our target audience, driving engagement and ultimately, product adoption.
Using Data to Optimize Your Onboarding Video Performance
Let's shift gears from video creation to optimization. Data unlocks the power to refine our onboarding videos, transforming them from good to exceptional. By analyzing key metrics, we gain valuable insights into viewer behavior, allowing us to tailor content for maximum impact.
Imagine launching new user videos and noticing a low completion rate. This signals a need for adjustments. Perhaps the video is too long, or the content isn't resonating. Data empowers us to pinpoint these issues and make informed decisions. Maybe A/B testing different versions, incorporating feedback from surveys, or analyzing drop-off points reveals the need for a more concise, engaging approach.
Track Video Completion Rate: Low completion? Consider shortening the video or boosting engagement with interactive elements. Think about how animated onboarding video examples often maintain viewer interest with dynamic visuals.
Analyze Engagement Metrics: Are viewers liking, sharing, and commenting? High engagement signals content that resonates. Professional onboarding video examples often spark conversation and shares.
Assess Click-Through Rate (CTR): A weak CTR might indicate a need for a stronger call to action. Experiment with different phrasing and placement.
Analyze Drop-off Points: Where do viewers stop watching? These points reveal areas for improvement. Perhaps a particular section is confusing or less relevant. This is especially valuable for platform explainer videos and screen recordings.
By embracing data-driven optimization, we transform our onboarding videos into powerful tools for user engagement and product adoption. We create experiences that resonate, educate, and inspire.
How to Use Onboarding Videos to Improve Customer Retention
Building on the foundation of initial engagement, let's explore how onboarding videos can foster long-term customer loyalty and reduce churn. We'll discover how to transform these videos from simple introductions into powerful tools for ongoing support and engagement. Think of it this way: we're not just welcoming users; we're building relationships.
Imagine a customer struggling with a specific feature. A short, targeted video addressing their pain point can be a game-changer. Or, consider a loyal user eager to explore advanced functionalities. An in-depth tutorial video can unlock the full potential of your product for them. This is the power of targeted onboarding videos.
Keep users informed and excited about new features with short, engaging refresher videos. For example, a quick screen recording demonstrating a new reporting tool can re-engage users and encourage them to explore updated functionalities.
Create a library of advanced tutorials and webinars for power users. This not only empowers them to maximize product value but also fosters a sense of community and expertise. Think of exclusive content as a reward for loyal customers.
Showcase customer success stories through compelling testimonials. Seeing real-world examples of how others have benefited from your product builds trust and encourages continued use. High-quality onboarding video examples can inspire your own creative approach.
Use personalized video messages to address customer support inquiries. This adds a human touch and demonstrates your commitment to individual user success. customer onboarding videos can be a powerful tool for personalized outreach.
By strategically incorporating these tactics, we transform onboarding videos from one-time introductions into valuable resources that nurture customer relationships and drive long-term retention. This approach not only reduces churn but also fosters a loyal community of engaged users.
How to Create an Onboarding Video That Converts
Ready to transform viewers into active users? Let's dive into crafting onboarding videos that convert. We'll build upon what we've already learned, focusing on practical strategies to maximize impact. Remember, our goal is to create videos that not only inform but also inspire action.
Think about it – a well-crafted onboarding video can be the deciding factor in a user's journey. It's our chance to make a lasting impression and guide them towards success. So, how do we achieve this?
Focus on the "Why": Before diving into features, highlight the core problem our product solves. This resonates with viewers on an emotional level, making them more receptive to our message. Need inspiration? Check out some explainer video onboarding examples.
Show, Don't Just Tell: Instead of simply listing features, demonstrate how they work in real-world scenarios. Think visually – a short screen recording can be more effective than a lengthy explanation. Don't be afraid to get creative! Explore creative onboarding video examples for fresh ideas.
Guide Users with Clear Next Steps: Once we've showcased the value, guide users with a clear call to action. Whether it's signing up for a free trial or exploring specific features, make the next step obvious and easy. Once users are on board, provide ongoing support with user tutorial videos that address specific features and functionalities.
Keep it Concise and Engaging: Respect viewers' time by delivering information efficiently. A concise video maintains momentum and prevents viewers from dropping off. For mobile apps, consider creating app walkthrough videos that guide users through the interface and key actions.
By following these strategies, we can create onboarding videos that not only welcome new users but also empower them to achieve their goals with our product. This fosters a sense of loyalty and sets the stage for long-term engagement.
How to Create Engaging Onboarding Videos for Mobile
Creating engaging mobile onboarding videos requires a different approach than desktop. We're dealing with shorter attention spans and smaller screens, so we need to adapt our strategies. Think about it – would you watch a long, complicated tutorial on your phone? Probably not. Let's explore how we can create mobile onboarding experiences that captivate users and drive conversions. Looking for inspiration? Check out these best onboarding video examples for mobile to get your creative juices flowing.
Remember, mobile users are often on the go, so brevity is key. Short onboarding video examples, like those showcasing a single feature, can be highly effective. product introduction videos should focus on a single core benefit, like saving time or increasing productivity. Similarly, software introduction videos should highlight the key problem they solve for mobile users.
Design for vertical viewing. Most mobile users hold their phones vertically, so optimize your videos accordingly. This simple adjustment makes a big difference in user experience.
Use clear and concise visuals. Minimize text and let the visuals tell the story. Think impactful imagery and minimal on-screen text.
Incorporate interactive elements. engage viewers with polls, quizzes, or clickable hotspots. This transforms passive watching into active participation.
Optimize for mobile networks. Compress videos for fast loading, even on slower connections. Nobody likes a buffering video!
By following these tips, we can create mobile onboarding videos that are both informative and engaging, leading to increased user adoption and satisfaction. Remember, the goal is to create an experience that's quick, easy, and enjoyable on any device.
How onboarding video examples are curated?
We dove deep into onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving user engagement and conversion within the onboarding flow. 7.Brand Alignment Determining video alignment with brand message, identity, and onboarding goals. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
