Have you ever considered the power of a single video to completely reshape your brand's story? I am here today to introduce you to the world of Platform Benefit Videos-a revolutionary approach to marketing. In this article, what we will uncover is how these videos go beyond simple advertising, forging deep connections with your audience through compelling narratives. We'll explore how strategic storytelling can drive growth and engagement, and I'm eager to share our insights from some truly inspiring examples. Get ready to see the numbers that prove their impact.
57% are gearing up to pour more resources into their video efforts this year.
75% of viewers watch short-form video content on their mobile devices.
Social media video ads generate 12 times more shares compared to traditional image-based ads.
These stats reveal a powerful trend: video is not just a nice-to-have, it's the future of engagement. Platform Benefit Videos, in particular, offer a compelling way to tap into this trend and resonate with your audience on a deeper level. Today we explore more than 30 Inspiring Platform Benefit Video examples, that immediately grabbed our attention and got us excited
Its interesting how Tipalti crafts a Platform Benefit Video that goes beyond the typical product demo. It seamlessly builds a story about the challenges faced by companies leveraging a digital marketplace model, emphasizing the crucial role of partner payments. The video showcases Tipaltis solution as a lifeline for such businesses, using vibrant colors and clean animation to highlight the platforms intuitive interface and comprehensive functionalities.
But what truly resonates is the clever way the video weaves in the trust and compliance aspect. This isn't just about payments, it's about building lasting relationships with partners, and Tipaltis commitment to handling these delicate matters elevates their platform above competitors. This isnt just a demo, its a statement about Tipalti's understanding of the business landscape and their ability to navigate the intricacies of partner payments with grace and expertise.
What We Can Learn
Clearly showcase how your platform tackles specific pain points and offers tangible value, building trust.
GeoSLAMs innovative platform takes the concept of mapping and understanding spaces to a whole new level. This isn't just about creating digital models; it's about democratizing this technology, making it accessible to a wider range of users and projects. GeoSLAM has redefined what's possible with SLAM, offering products that are not only robust but also adaptable and easy to use, perfect for those who might have previously found this technology too complex.
This Platform Benefit Video shines a light on the power of GeoSLAM, demonstrating how their products can be utilized in a diverse range of applications, from challenging outdoor environments to intricate indoor settings. By showcasing the ZEB family of scanners, the video highlights their diverse features, such as real-time feedback and compatibility with various mounting options. With a focus on usability and accessibility, GeoSLAM is breaking down barriers and empowering a new generation of users to capture and understand their environments with confidence.
What We Can Learn
Let your users speak for themselves through testimonials.
The upcoming LDTI compliance deadline is on the horizon, and it's time to get serious about preparation. We know this change will ripple through your company's systems, processes, and financial outcomes, impacting everything from data collection to reporting. Think of it as a fundamental shift in how your business operates.
Fear not! PWc's LDTI Simplifier, a suite of tools designed for non-public companies like yours, can help you navigate this change with ease. Imagine a solution that not only gets you compliant, but also delivers full compliance in half the time at a fraction of the cost. Efficiency, effectiveness, and cost savings all in one platform that's the power of PWc's LDTI Simplifier.
What We Can Learn
Feature a client testimonial highlighting time/cost savings, boosting credibility.
The SCANTECH SIMSCAN 3D scanner takes center stage in this Platform Benefit Video, showcasing its impressive design and functionalities with an aesthetic that's both bold and sophisticated. The video uses a minimalist approach, relying heavily on visual storytelling through 3D animation. This makes the video incredibly engaging, focusing the viewer's attention on the intricate details of the scanner's design and technology.
The video's simplicity and clarity are its strengths. By focusing on the visual aspects of the scanner, the video invites viewers to imagine the potential of this innovative device. The combination of dark backgrounds and vibrant blue accents creates a visually striking contrast that not only draws the eye but also enhances the perception of the product's modernity and power. The SCANTECH SIMSCAN 3D scanner emerges as a compelling solution for professionals and enthusiasts seeking precision and innovation in 3D scanning.
What We Can Learn
Prioritize a sophisticated aesthetic to create a memorable and desirable product image.
5. Samsung 3D Platform Benefit Video - Showcase design elegantly
The Samsung Biometric Card IC, as shown in this Platform Benefit Video, is more than just a payment method, it's a testament to the future of secure transactions. What captivates is the way the video blends technical detail with visual storytelling. It cleverly showcases the complex components of the card through 3D animation, unraveling the intricate workings of the secure element, processor, and algorithm. This meticulous approach transforms what could be a dry technical explanation into a captivating visual journey.
The emphasis on security is masterful. By using a fake fingerprint, the video starkly contrasts the card's ability to detect fraud. The smooth transitions and energetic music underscore the card's efficiency and user-friendly design. This video is not just a product demonstration, its an invitation to join the future of secure payments. ---
What We Can Learn
Blend 3D animation with clear explanations to make complex tech engaging.
Concise and powerful, this platform benefit video delivers a crucial message about radiation protection with absolute clarity. We have ever seen a video communicate the risks and solutions so effectively in such a short timeframe. The simple animations and clean visuals focus viewer attention on the compelling data.
From the opening shot, we all understand the importance of this issue. Boston Scientifics ControlRad Select is presented as a vital solution, with the REDEFINE trial data visually reinforcing its effectiveness. This impactful video exemplifies how to distill complex information into an engaging and persuasive message.
What We Can Learn
Distill complex information into an engaging narrative, boosting engagement.
We adore this concise and engaging platform benefit video. The clever hourglass visual instantly captures our attention, powerfully illustrating the time lost waiting for hot water. The multiplication of bathtubs drives home the message of water waste with remarkable impact. CombiSaves value proposition is presented clearly and convincingly.
The smooth transitions and simple animation style maintain visual interest without being overwhelming. The focus on key benefits water and energy savings, cost reduction, and environmental responsibility resonates deeply. This video demonstrates how effective a minimalist approach can be in communicating a compelling message and inspiring action.
What We Can Learn
Grab attention fast with a striking visual, then clearly show the problem your platform solves. This builds engagement.
The clever use of a quirky robotic cow immediately sets this platform benefit video apart, capturing our attention while subtly introducing the Moogsoft brand. It's a clever way to disarm viewers and create a memorable experience. The video also smartly taps into the shared experience of alert fatigue within the IT community, establishing a relatable narrative that resonates with its target audience.
What we loved about this video is the effective use of 2D animation. It not only presents complex information in a digestible way but also injects humor and personality into the Moogsoft brand. The overall effect is a platform benefit video thats informative, entertaining, and undeniably compelling. It makes you crave a helping hoof of your own.
What We Can Learn
Craft a narrative that resonates, creating a connection that drives interest.
The visual storytelling in this Yggdrash explainer video immediately grabs attention with its dynamic animation and intuitive design. We appreciate how the video uses clear icons and concise text to explain technical concepts, like the Akashic record and block box, without overwhelming the viewer. Its a masterful example of conveying complex information with ease.
This platform benefit video expertly highlights Yggdrash's key advantage: enabling users to develop their own blockchain networks. The visuals showcasing seamless interoperability and enhanced scalability make the platform's benefits instantly clear. This compelling presentation positions Yggdrash as a powerful tool for individuals and companies seeking innovative blockchain solutions.
What We Can Learn
Focus on the "aha!" moment; let viewers experience the platform's power visually.
The clever use of visual metaphors in this Dolbey platform benefit video is truly impressive. The downward arrow symbolizing decreased productivity instantly resonates with any healthcare professional struggling with inefficient systems. We all understand the frustration of being tied to a computer screen, and this video captures that sentiment perfectly.
The historical segment provides valuable context, establishing Dolbey as a longstanding leader in the field. The transition to their modern software solutions is seamless, highlighting the company's evolution and commitment to innovation. The use of a simple color palette keeps the focus on the key messages, making the platform benefit video both visually appealing and informative.
What We Can Learn
Inspire action by visually demonstrating positive outcomes, sparking interest.
StAC is a company that designs solutions for aluminium systems. The video is designed to showcase the company's expertise and capabilities.
Video Design - This Corporate Branding Video starts with a minimalist aesthetic, using simple geometric shapes and a dark background to highlight the sleekness of the aluminium systems. The video showcases various components, including the STAC door hardware, the aluminium frame, and the sealing and insulating profiles. The camera focuses on these components, emphasizing the detail and precision of STAC's design.
The visual style of the video effectively communicates the company's focus on innovative solutions for aluminium systems. The minimalist aesthetic reflects STAC's commitment to quality and functionality, while the high-quality graphics demonstrate the precision and detail of their products. The video's tone is professional and confident, reflecting STAC's expertise and commitment to providing solutions that meet the needs of its customers.
Boyd develops EV battery cooling and thermal runaway solutions. The video is designed to highlight the company's expertise in this area, showcasing how its technology can help solve some of the most critical challenges in the electric vehicle industry.
Video Design - This Corporate Branding Video showcases the company's solutions using a combination of 3D animations and high-quality graphics. The video uses a clean, modern aesthetic to communicate its message effectively and emphasize the key components of EV batteries and the company's cooling solutions.
The combination of the visuals and the concise narration effectively drives home the value proposition of Boyd's technology, making it a compelling and persuasive corporate branding video. The video achieves a sophisticated tone with its smooth animations and high-quality graphics, demonstrating the technical capabilities of the company. The clear narrative and visual representations of the technology make the video engaging, highlighting the importance of these solutions for the future of electric vehicles.
Datasite is a tool used for investment banking to streamline and expedite deal processes. The video is designed to illustrate how Datasite enhances the deal lifecycle.
Video Design - The video uses clean minimal design, with an emphasis on bright colors and dynamic animation. The video uses bright orange and white colors, creating a visually appealing contrast, which aligns with the Datasite brand. This color scheme is consistent with their Corporate Branding Video, helping to build a recognizable brand identity. The video utilizes 3D models and animations to depict the flow of information and documents through a virtual deal room.
The 3D animation portrays the seamless movement of files and information from various departments to clients, reflecting Datasite's platform functionality. The graphic style of the video is simple and clean, emphasizing the platform's ease of use and efficiency. The video tone is upbeat and fast paced, conveying the platform's ability to accelerate deal processes.
We love how Kioxia's platform benefit video seamlessly integrates technical details with compelling visuals. The 3D animations illustrating the intricate structure of BiCS FLASH„¢ are particularly captivating, showcasing the innovation behind the technology. This combined with the dynamic transitions and upbeat music keeps the viewer engaged.
Kioxia's video cleverly demonstrates the broad applications of their flash memory solutions, from smartphones and gaming to autonomous vehicles and IoT. By presenting this range, they effectively communicate the versatility and impact of their technology in a clear and concise manner. It's a remarkable example of a platform benefit video done right.
What We Can Learn
Clearly show diverse applications to highlight versatility, driving interest in your product's potential.
The vibrant color palette and dynamic motion graphics instantly draw us into this Charles Stanley Direct platform benefit video. We all appreciate the clever use of visual metaphors, such as the thank you chunk, to illustrate the concept of dividend payouts. The fast-paced editing and upbeat music maintain momentum, keeping viewers engaged throughout.
The concise and accessible explanations of dividends and dividend yields are a refreshing approach to financial education. Charles Stanley Direct successfully creates a platform benefit video that both educates and inspires, leaving us wanting to explore their investment services further.
Alation is a data catalog solution that helps businesses manage, understand, and use their data. The video is designed to celebrate Alation's 10 year anniversary and promote the company as the leading data catalog solution.
Video Design - The video incorporates a sporty theme, featuring silhouettes of famous athletes like Michael Jordan, Lionel Messi, and Serena Williams. The use of the word GOAT, meaning Greatest of All Time, emphasizes the concept of excellence. This theme is reinforced by showcasing Alation's numerous accolades, further solidifying its position as the best data catalog. The design uses an animated silhouette style and simple yet impactful text, making it a Business Branding Video that effectively conveys the message.
The video's visual style successfully communicates the objective of showcasing Alation's dominance in the data catalog space. The use of athletes and their accomplishments, coupled with Alation's achievements, creates a strong and confident tone, effectively conveying the company's expertise and leadership. The animated silhouette style and bold font choice add a dynamic and memorable element to the video, making it an engaging piece of content that resonates with the target audience.
Aeris is a compact XRD system, designed to gain deep insights into the crystalline properties of various products.
Video Design - This Company Branding Video uses clean and minimal graphics, dark backgrounds, and subtle animations, highlighting Aeris as a compact, powerful XRD system. The video incorporates vibrant blue and green colors to represent the system's cutting-edge technology.
The video's dark background and sleek graphics convey a sense of precision and high-quality performance. The dynamic animations, incorporating flowing lines, symbolize the system's ability to provide a clear understanding of complex structures, while the bold and prominent display of Aeris emphasizes the brand's innovative technology and sets the tone for a professional, forward-thinking video. The video's design successfully communicates the brand's emphasis on accurate and reliable data analysis, making it engaging and informative for its target audience.
The compelling narrative of this Back Market video masterfully blends live-action footage and motion graphics to deliver a powerful message about sustainable tech. It begins by capturing the excitement of a typical new phone launch, only to expose the darker side of tech consumerism: the growing problem of e-waste. We all feel the pressure to upgrade our devices, but this video challenges us to rethink our consumption habits.
Back Market cleverly positions refurbished phones as the solution, not a compromise. It seamlessly transitions from the unsettling imagery of overflowing landfills to the sleek design of a reborn iPhone. The accompanying pamphlet highlights the significant environmental advantages, making a compelling case for choosing refurbished. The video concludes with a striking visual, reinforcing the idea that true sustainability can never be new.
What We Can Learn
Combine live-action and motion graphics for a dynamic experience, increasing engagement.
Audaces Idea is a design and technical sheet solution, that automates pre-costing. This video is designed to show how Audaces Idea simplifies the development of collections.
Video Design - This Company Branding Video features a sleek, minimal aesthetic with a focus on clear visuals. The video uses vibrant color schemes, geometric shapes, and a subtle gradient effect to create a modern and sophisticated feel. Audaces Idea interface is showcased in an appealing way, highlighting the design tools.
The video utilizes a clean and minimalist visual style, coupled with subtle animation effects, which enhances the overall visual appeal. The clean design of the video effectively communicates the efficiency and user-friendliness of the Audaces Idea platform. The video successfully showcases the features of Audaces Idea, while maintaining a professional and engaging tone, making the video effective in communicating its message.
In this Siemens platform benefit video, we see a masterclass in simplifying complex software functionalities. The 2D animation effortlessly demonstrates the platform's intuitive UI, emphasizing its user-friendliness. The relatable opening scene hooks viewers, while the clear, concise messaging ensures the benefits resonate.
This video perfectly captures how a well-designed video can elevate a product demo. Its a testament to the power of strong visuals and clear communication. We all appreciate the way this video inspires us to approach our own video projects with the same level of clarity and creativity.
What We Can Learn
Focus on the "aha!" moment – the feeling of understanding and ease.
The new vistascan mini easy 2.0 not only features a pioneering design, but also boasts state-of-the-art technology. It works with the latest image plate technology and enables numerous new AI functions in conjunction with the vistascan IQ image plate. Combined with the superior image quality of the tried-and-tested PCS technology, it ensures that your practice is well equipped for the future.
This is a great example of a platform feature video that highlights the benefits of a new product. The video cleverly employs a minimalist design aesthetic, showcasing the sleek and modern design of the vistascan mini easy 2.0 against a clean, dark background. This allows the viewer to focus on the product's key features, such as the easy feed concept for sizes 0 and the latest image plate technology. The use of subtle animations, like the power button exploding to reveal internal components, effectively highlights the state-of-the-art technology within.
By combining a minimalist design with strategic animations, the video successfully conveys the message of innovation and superior image quality, positioning vistascan mini easy 2.0 as a cutting-edge solution for modern practices. This makes it a perfect Platform Benefit Video for companies looking to showcase their latest and greatest products.
Xiaomi is introducing its first pair of smart eyewear. The video is designed to create a sense of excitement and intrigue for the new product.
Video Design - This Company Branding Video uses clean and minimalist graphics with a focus on the product itself. A dark background allows the product to be the focal point. The use of close-ups emphasizes the design and details of the glasses. The animation of the icons is simple and effective, conveying the product's capabilities in a clear and concise way.
The video's sleek and minimalist design perfectly complements Xiaomi's brand identity. The subtle use of graphics helps to highlight the product's features without overwhelming the viewer. The overall tone of the video is futuristic and aspirational, implying the power and potential of smart eyewear for the future. The video successfully communicates the product's message and design to the viewer, creating anticipation for the new innovation.
We admire how this Platform Benefit Video seamlessly weaves a relatable narrative into a product demo, highlighting the value of CLEAR Health Pass. The vibrant 2D animation and upbeat music create a positive and engaging viewing experience, making even the process of enrolling and verifying seem enjoyable.
The clever use of UI mockups demonstrates the app's functionality with impressive clarity, while also reinforcing brand recognition through consistent color palettes and iconography. We love how the video implicitly encourages adoption by showcasing the seamless access and peace of mind CLEAR offers, reminding us all of the importance of secure and convenient solutions in our everyday lives.
What We Can Learn
Create a positive vibe. it makes the product feel approachable and desirable.
Invacare is a company known for its innovative medical equipment and solutions. This video is designed to showcase the greatness of the K-Series wheelchair.
Video Design - The video highlights the K-Series wheelchair with bold graphics of athletes, showcasing its ability to help people achieve their goals. The minimalist aesthetic of the video is combined with inspiring quotes to create an engaging and powerful message. The combination of white text against vibrant blue and orange backgrounds ensures that the message is clear and concise. This video is a great Business Branding Video, as it captures the essence of Invacare's brand.
The video uses the power of visuals and imagery to communicate its message. By showcasing athletes reaching their potential with the help of the K-Series wheelchair, the video inspires viewers, while conveying the benefits of the product. The video's bright colors and minimalist aesthetic, create a positive and aspirational tone, making it engaging and impactful. The design emphasizes the power of the product and the ability to overcome challenges.
Supermicro creates high performance, density optimized, and energy-efficient solutions for data centers. The goal of this video is to introduce the new SuperBlade system and to promote the benefits for data center operations. This video is designed to educate potential customers about the advantages of choosing SuperBlade.
Video Design - The video style follows a clean, modern, and minimalist aesthetic that is consistent with Supermicro's branding. The use of animated graphics and close-up shots of components highlights the technical features of the SuperBlade system. This Product Branding Video efficiently leverages 3D animations and a color palette that emphasizes the technological advancement of SuperBlade.
The video's visual style effectively communicates the core message of SuperBlade. The high-quality graphics and animations convey the efficiency and performance of the system. The clean design and the use of animation and close-up shots create an engaging and informative tone that is easily understood by a target audience of data center professionals. The video's design also emphasizes the scalability and flexibility of the SuperBlade system, which is a major benefit for customers. The video's visual style is consistent with Supermicro's brand identity and effectively highlights the key features and benefits of their new generation blade product portfolio.
We appreciate the way this platform benefit video simplifies the complexities of compostable packaging for PepsiCo. From the opening shot of Earth to the final display of certification logos, the message is clear: sustainable practices matter. We love the blend of 2D and 3D animation, creating a visually rich and engaging experience.
The video skillfully explains the composting process and its positive impact on the environment. Highlighting successful composting initiatives globally underscores the practicality and growing adoption of this sustainable solution. PepsiCos commitment to compostable packaging, as part of a collaborative effort, resonates powerfully, demonstrating responsible corporate stewardship.
What We Can Learn
Combine 2D and 3D animation for a richer, more engaging story that viewers will remember.
Panasonic is a technology company offering solutions to improve efficiency in a variety of industries. This video is designed to promote the use of Panasonic TOUGHBOOK devices in logistics and supply chains to promote flexibility.
Video Design - The Platform Benefit Video features a simple and engaging design using a combination of bright colors and bold typography. A turquoise and white color scheme is used to reinforce the company's brand identity. The animated elements are well-made and bring a sense of energy to the video.
The use of animation to illustrate the benefits of using Panasonic TOUGHBOOK devices makes the video easier to understand for a broader audience. The narrative of the video is simple and clear, effectively communicating the value of adopting these devices in logistics.
The video is designed to show how US Ecology and Smarter Sorting work together to revolutionize retail waste classification and compliance services.
Video Design - The video focuses on the negative effects of inadequate waste classification. It uses simple line graphics, icons, and white text on a blue or orange background. This design choice is similar to a Corporate Branding Video, and makes the video straightforward, easy to understand, and memorable.
The visual style effectively communicates the video's goal of highlighting the challenges associated with waste sorting in retail. The contrasting color palette creates a clear sense of urgency, showcasing the need for a solution. The simple icons, along with straightforward text and imagery, present the problem in a clear, engaging manner. The overall tone is informative and persuasive, emphasizing the importance of a new approach to retail waste classification.
This Google video is designed to highlight the network infrastructure supporting the Google Cloud Platform. The company wants to showcase how its worldwide network connects data centers to deliver services like Google Search and Gmail seamlessly.
Video Design - This Corporate Branding Video is visually engaging, using cartoon-like illustrations to explain the concept of data center networking, and using bold colors to highlight specific elements within the video. The video's visual style is straightforward, with simple graphics that are easily understandable for non-technical audiences. The video uses a soft pastel color palette, a calm blue background, and clean white text that creates an approachable, non-intimidating tone.
The video's visual design successfully communicates the complex processes behind Google's global data center network. The graphics make the information easy to understand, emphasizing that even though the concept is technical, the network itself is accessible. The video uses a friendly, conversational tone, making the message more relatable. The animation style helps the audience visualize the complex data center system in a playful way, drawing them into the explanation and helping them understand the scale of Google's network.
BD is a healthcare company that focuses on developing innovative solutions. This particular video is designed to inform viewers about chronic venous disease and the Venclose system.
Video Design - The video is simple yet effective, featuring a clean, minimalist visual style that prioritizes clear messaging and data visualization. The use of bright, contrasting colors like blue and white helps to make the information easy to understand and remember. The video uses simple animated graphics, including the Venclose logo and the map of the US, to represent the key data points about venous reflux. This makes the video a good Platform Benefit Video.
The video's minimalist and informative style effectively communicates the seriousness of chronic venous disease. It highlights the widespread nature of the condition, as well as the potential for treatment with the Venclose system. The video uses simple graphics and animation to illustrate the complex medical information, making it accessible to a broad audience. The tone of the video is informative and reassuring, conveying confidence in the effectiveness of the Venclose system.
FAQ
How can a platform benefit video help me achieve my specific marketing goals?
A platform benefit video clarifies your platform's value, boosting user engagement and conversions. It's a powerful tool for driving brand awareness and attracting new users.
What are the key elements of a successful platform benefit video?
Essential elements include a clear, concise message, engaging visuals, a compelling call to action, and a focus on user benefits. A strong narrative ties these elements together.
How do I identify the core message I want to convey in my video?
Identify your platform's unique selling points. Address your target audience's pain points and demonstrate how your platform provides solutions.
What visual style would best represent my platform's brand identity?
A consistent visual style reinforces brand identity. Use a cohesive color palette, typography, and imagery that aligns with your brand guidelines.
What is a reasonable budget to allocate for a high-quality platform benefit video?
High-quality video production typically ranges from $1,000 to $6,000, depending on complexity, length, and desired features.
How can I find a reputable video production company specializing in platform benefit videos?
Seek a production company with a proven track record in creating platform benefit videos. Examine their portfolio and client testimonials.
What are the different production stages involved in creating a platform benefit video?
Key production stages include pre-production (planning, scripting), production (filming, animation), and post-production (editing, sound design).
How long should a platform benefit video typically be to maintain viewer engagement?
Optimal video length varies based on platform complexity and target audience. Aim for 60 seconds to 5 minutes to maintain viewer engagement.
How can I use existing marketing assets in the video?
Leverage existing marketing assets like logos, product images, and brand guidelines to ensure visual consistency and reinforce brand identity.
How can I tailor the video's messaging to resonate with my target audience?
Understand your target audience's demographics, needs, and preferences to tailor the video's messaging for maximum impact.
What are some common mistakes to avoid when creating a platform benefit video?
Avoid jargon, unclear messaging, and excessive length. Keep the video focused and engaging.
How can I ensure the video aligns with my overall marketing strategy and brand guidelines?
Align the video with your overall marketing strategy by using consistent branding, messaging, and a clear call to action.
What are some effective ways to incorporate user testimonials or case studies into the video?
Incorporate user testimonials or case studies to build credibility and demonstrate the platform's real-world value.
How can I ensure the video script effectively communicates the benefits of my platform?
A well-crafted script clearly articulates the platform's benefits, addresses user pain points, and motivates viewers to take action.
What are some creative ways to showcase the platform's features and functionality in the video?
Showcase features through screen recordings, animations, demos, and real-world examples to illustrate the platform's functionality and benefits.
How to plan and optimize Platform Benefit Videos?
Design with Purpose: "The details are not the details. They make the design." - Charles Eames. Advids applied this to a platform benefit video for a healthcare client. We meticulously designed each visual element, from color palette to typography, to reflect the brand's calming and trustworthy identity. This resulted in increased viewer engagement and a stronger brand perception among healthcare professionals.
Actionable: Ensure every design element intentionally contributes to the overall message.
Building Connections: "Social media is not a media. The key is to listen, engage, and build relationships." - Melonie Dodaro. Advids used this insight for a B2B client's platform benefit video. We incorporated interactive elements, encouraging viewers to share their experiences and connect with the brand. This fostered a sense of community and increased brand loyalty among potential customers.
Actionable: Facilitate audience interaction and relationship building within your video.
Creative Simplicity: "Everything you can imagine is real." - Pablo Picasso. Advids embraced this for an e-commerce client. We created a visually striking yet simple platform benefit video showcasing the product's core functionality. This clear and concise approach resonated with online shoppers, leading to a significant increase in product sales.
Actionable: Communicate complex ideas simply through impactful visuals and clear messaging.
Targeted Messaging: "The best way to sell something - don't sell anything. Earn the awareness, respect, and trust of those who might buy." - Yasmeen Turayhi. Advids implemented this for a non-profit client. We created a platform benefit video focusing on the organization's mission and impact, rather than directly soliciting donations. This authentic approach resonated with viewers, resulting in a surge in organic donations and volunteer applications.
Actionable: Build trust and rapport by focusing on value delivery rather than direct selling.
Clear Positioning: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - Iman Bayatra. Advids applied this to a platform benefit video for a cybersecurity client. We clearly positioned their platform as the ultimate solution for small businesses seeking robust protection. This targeted messaging resonated with the specific audience, leading to a significant increase in qualified leads.
Actionable: Clearly define your platform's unique value proposition for your target audience.
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Why Advids for Platform Benefit Video?
At Advids, we specialize in crafting compelling Platform Benefit Videos that drive results. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Our dedication to client satisfaction is reflected in over 109 five-star Google reviews.
What Makes Advids the Right Choice?
Deep Platform Benefit Video Expertise: With over 12 years of experience and between 185 and 470 successful Platform Benefit Video projects under our belt, we understand what resonates with audiences. Trusted by Leading Brands: We've earned the trust of industry leaders, demonstrating our ability to deliver high-quality, impactful animation. Client-Focused Approach: Our collaborative process ensures you're involved from concept to completion, and our commitment to clear communication keeps you informed every step of the way.
Our Platform Benefit Video Services:
Tailored Solutions: We offer a range of Platform Benefit Video services, including explainer videos, character animations, and more, customized to your specific needs and target audience. Engaging Storytelling: Our talented team of animators and storytellers craft captivating narratives that bring your message to life. Advanced Technology: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impression.
Partner with Advids:
Collaborative Partnership: We work closely with you throughout the entire process, ensuring your vision is at the forefront of every decision. Strategic Communication: We prioritize understanding your brand, target audience, and goals to create Platform Benefit Videos that deliver measurable results.
Ready to unlock the potential of Platform Benefit Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
What is a Platform Benefit Video?
A Platform Benefit Video is a type of video that showcases the value proposition of a software or online platform. It aims to educate potential customers about the platform's features, benefits, and how it can solve their problems. These videos are often used in marketing campaigns to generate leads, drive website traffic, and increase brand awareness.
Platform Benefit Videos are versatile and can be used in various ways. They can be incorporated into sales presentations, website landing pages, social media campaigns, and email marketing efforts. By providing a clear and concise overview of the platform's value proposition, these videos can help companies effectively communicate their message and convert potential customers into loyal users.
What do top Platform Benefit Videos have in common?
Animated Explainer
A visually appealing way to present complex information.
Motion Graphics
A dynamic and engaging way to showcase platform features.
Screen Recording
A clear and concise way to demonstrate the user interface.
Customer Testimonials
A powerful way to build trust and credibility.
Case Studies
A compelling way to showcase real-world results.
Data Visualization
A clear and impactful way to present data-driven insights.
Call to Action
A direct way to encourage viewers to take action.
Whiteboard Animation
A simple and effective way to explain complex concepts.
Mixed Media
A creative way to combine different visual elements.
Live Action
A realistic and engaging way to showcase the platform in action.
Stock Footage
A cost-effective way to add visual interest and context.
Visual Storytelling
A captivating way to connect with viewers on an emotional level.
What makes Platform Benefit Video effective?
A captivating Platform Benefit Video is a powerful tool for communicating the value proposition of a platform. It is designed to engage viewers, educate them about the platform's benefits, and inspire them to take action.
A successful Platform Benefit Video is driven by a clear understanding of the target audience and their needs. It uses a compelling narrative structure, engaging visuals, and a clear call to action to effectively communicate the platform's value proposition.
Methods for creating effective Platform Benefit Videos include using a combination of animation, motion graphics, screen recordings, and customer testimonials. These elements work together to create a visually appealing and informative experience that resonates with viewers and drives them to learn more about the platform.
How long should your Platform Benefit Video be?
What is the primary goal of the video?
What is the target audience for the video?
How complex is the platform being presented?
What is the attention span of the target audience?
What is the intended platform for the video?
What is the budget for video production?
What is the overall marketing strategy for the platform?
How to create Platform Benefit Videos?
A compelling Platform Benefit Video is a powerful tool for showcasing the value proposition of a platform. The creation process involves a combination of planning, production, and post-production steps.
A successful Platform Benefit Video is designed to engage viewers, educate them about the platform's benefits, and inspire them to take action. It uses a combination of visual storytelling, engaging visuals, and a clear call to action to effectively communicate the platform's value proposition.
Key Steps in Creating a Platform Benefit Video:
Define the target audience: Understand who you are trying to reach with your video and tailor your message accordingly.
Identify the key benefits: Determine the most compelling advantages of using your platform and focus on highlighting them.
Develop a compelling narrative: Create a story that resonates with your target audience and effectively communicates the platform's value proposition.
Create a storyboard: Visualize the video's flow and sequence of events to ensure a cohesive and engaging experience.
Choose the right video style: Select a style that aligns with your brand and target audience, such as animation, live-action, or a combination of both.
Script the video: Write a clear and concise script that effectively conveys the key benefits and call to action.
Gather necessary assets: Collect all the visual elements, such as footage, graphics, and music, needed for the video.
Shoot the video: Capture high-quality footage that aligns with the storyboard and script.
Edit the video: Assemble the footage, add transitions, and refine the overall flow to create a polished and engaging video.
Add music and sound effects: Enhance the video's emotional impact and create a more immersive experience.
Optimize for different platforms: Ensure the video is formatted correctly for various platforms, such as YouTube, Facebook, and LinkedIn.
Promote the video: Share the video across relevant channels to reach your target audience.
Track performance and make adjustments: Monitor the video's performance metrics and make necessary adjustments to improve its effectiveness.
Gather feedback and iterate: Collect feedback from viewers and use it to refine the video and improve its impact.
Boost Customer Loyalty with Video Power
Explainer Videos: Simplify complex processes and demonstrate the core value proposition of your platform in an easily digestible format. For example, a video could show how your project management software streamlines workflows and improves team collaboration.
Product Demos: Provide in-depth walkthroughs of specific features and functionalities, allowing potential customers to visualize how your platform can solve their problems. Imagine a video demonstrating the advanced reporting capabilities of your analytics platform.
Customer Testimonial Videos: Feature real users sharing their positive experiences with your platform, Building Trust and credibility. A satisfied customer explaining how your platform helped them increase sales can be incredibly impactful.
By consistently reinforcing the value your platform delivers through various video formats, you foster trust and loyalty among your customers, leading to increased retention and sustained business growth.
Make Your Launch Videos Inclusive
Closed Captions/Subtitles: Provide text versions of the audio content, making your videos accessible to viewers who are deaf or hard of hearing. Use accurate captioning software and ensure captions are synchronized with the audio.
Clear Audio: Ensure the narration or dialogue is clear and easy to understand, free from distracting background noise. Use a high-quality microphone and consider professional audio editing.
Visual Considerations: Employ high-contrast colors and easily readable fonts to enhance visibility for viewers with visual impairments. For example, use a sans-serif font like Arial with a font size of at least 16px.
By thoughtfully incorporating these accessibility features, you create a more inclusive and welcoming experience for all viewers, regardless of their abilities. You can also explore resources like the Web Content Accessibility Guidelines (WCAG) for further guidance.
Empower Sales With Video Power
Equipping your sales team with the tools to effectively communicate your platform's value proposition is essential for driving conversions. Platform Benefit Videos can be invaluable assets in this endeavor.
Empowering Your Sales Team:
Training & Onboarding: Integrate videos into your sales training program to provide a comprehensive understanding of the platform's features, benefits, and target audience. This ensures everyone on the team is equipped with the same knowledge base.
Sales Pitches & Presentations: Encourage your sales team to incorporate videos into their pitches and presentations as engaging visual aids. Videos can captivate potential customers and reinforce key selling points more effectively than text alone.
Addressing Objections: Equip your sales team with videos that address common customer objections. For example, a video showcasing the platform's security features can alleviate concerns about data privacy.
By providing your sales team with a clear and concise overview of your platform's value proposition through video, you empower them to confidently articulate its benefits and address customer questions effectively, ultimately leading to increased sales success.
Data-Driven Video Calls: Boosting Engagement
Data analytics provides invaluable insights into viewer behavior, allowing you to understand how your Platform Benefit Video resonates with your audience and optimize its effectiveness.
Tracking Viewer Actions:
Click-Through Rates (CTR): Track how many viewers click on links embedded in your video or in the description. This indicates the effectiveness of your call to action.
Website Visits: Monitor traffic to your website originating from your video. This shows whether your video is driving viewers to learn more about your platform.
Social Media Engagement: Analyze likes, shares, and comments on your video across different social media platforms. This reveals how your video is being received and shared within your target audience.
Optimizing Your Call to Action:
If you notice a high CTR on a specific link in your video, consider making that link more prominent or using a stronger call to action. If website traffic from your video is low, you might need to revise your call to action to make it more enticing. By aligning your call to action with viewer behavior, you increase the likelihood of converting viewers into engaged users.
Measure Your Video's Success
Analytics Platforms: Utilize tools like Google Analytics or your video hosting platform's analytics dashboard to track conversions. Set up goals and events to monitor specific actions, such as form submissions or product purchases.
UTM Parameters: Use UTM parameters in your video links to track the source of website traffic and attribute conversions accurately to your video campaigns.
CRM Integration: Integrate your analytics data with your CRM system to track leads generated through your video and monitor their progress through the sales funnel.
Calculating ROI:
To calculate the ROI of your video, subtract the cost of Video Production and promotion from the revenue generated through video conversions. Divide this number by the cost of your video marketing efforts and multiply by 100 to get a percentage. This ROI calculation demonstrates the tangible value of your video in driving business outcomes.
Unlocking Video Engagement Secrets
A/B Testing Variables:
Video Length: Test different video lengths to see what resonates best with your audience. For example, compare a 30-second version with a 2-minute version.
Calls to Action: Experiment with different call-to-action phrases, button colors, and placement within the video.
Video Thumbnails: Test different thumbnails to see which ones attract more clicks and views.
Narrator Style: Compare different narrator voices or styles to see which one connects best with your audience.
Analyzing Results:
Use your video hosting platform or A/B testing software to track metrics like click-through rates, watch time, and conversions for each variation. Analyze the results to determine which version performs best and implement those changes in your future videos.
Visualize Your Platform's Power
Animation: Use animation to bring key features and benefits to life, making them more memorable and easier to understand. For example, animate the process of using your platform to complete a specific task.
Motion Graphics: Incorporate motion graphics to create visually appealing transitions, data visualizations, and dynamic presentations of your platform's capabilities. Imagine using motion graphics to showcase the growth in user engagement after implementing your platform.
Icons & Illustrations: Use icons and illustrations to represent complex concepts or features in a visually simplified way. This can make your video more accessible and engaging for a wider audience.
By strategically incorporating these visual elements, you can create a more engaging and immersive viewing experience, enhancing comprehension and leaving a lasting impression on your audience.
Social Media Video Strategies for Launch Success
Tailoring your content to the specific nuances of each social media platform is essential for maximizing engagement and reaching the right audience.
Platform-Specific Strategies:
Instagram: Leverage the platform's visual focus by creating short, attention-grabbing Reels or behind-the-scenes Stories that highlight your platform's key features. Use trending audio and visually appealing filters to capture attention.
Twitter: Craft concise and impactful video snippets that convey your platform's value proposition in a digestible format, encouraging retweets and sparking conversations. Use relevant hashtags to increase visibility.
LinkedIn: Focus on creating professionally oriented videos that showcase how your platform addresses industry-specific challenges or enhances professional productivity. Share case studies and Testimonials from industry experts.
TikTok: Embrace the platform's creative and entertaining format by creating short, Engaging Videos that showcase your platform in a fun and relatable way. Use trending sounds and challenges to increase visibility.
By understanding the unique characteristics and Audience Demographics of each platform, you can create tailored Platform Benefit Videos that resonate deeply with viewers and drive meaningful engagement, ultimately increasing Brand Awareness and driving conversions.
Tailor Your Videos for Maximum Impact
Segmenting Your Audience:
Demographics: Segment your audience based on age, gender, location, or other demographic factors.
Interests: Segment your audience based on their interests, hobbies, or professional fields.
Behavior: Segment your audience based on their past interactions with your brand, such as website visits, email opens, or product purchases.
A/B Testing Variables:
Video Length: Test different video lengths for each segment. For example, younger audiences might prefer shorter videos, while older audiences might be more receptive to longer, more in-depth content.
Video Format: Experiment with different video formats, such as live-action demonstrations, animated explainers, or customer testimonial-driven narratives, to see which resonates best with each segment.
Call to Action: Tailor your call to action to the specific needs and interests of each segment.
Analyzing Results:
Track engagement metrics like watch time, click-through rates, and conversions for each variation within each segment. Analyze the results to determine the optimal video length and format that caters to the specific viewing habits and preferences of your target audience.
Elevate Your Product Launch Videos
Narrative Structure: Craft a clear and concise narrative that highlights the problem your platform solves, the solution it provides, and the positive outcomes users can expect. This creates a compelling story that viewers can connect with.
Emotional Appeals: Incorporate emotional elements like humor, empathy, or inspiration to resonate with viewers on a deeper level.
Visual Metaphors: Use Visual Metaphors and analogies to explain complex concepts in a simple and memorable way.
Engaging Editing Styles:
Dynamic Pacing: Vary the pace of your video to keep viewers engaged. Use faster cuts for action-packed scenes and slower cuts for more emotional or reflective moments.
Creative Transitions: Use creative transitions between scenes to add visual interest and maintain a smooth flow.
Music & Sound Effects: Use music and sound effects to enhance the emotional impact of your video and create a more immersive experience.
By incorporating these techniques, you can transform your Platform Benefit Videos from mere explanations into captivating stories that resonate with viewers and elevate your brand above the noise.
How platform benefit video examples are curated?
We dove deep into platform benefit videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic platform benefit videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining the clarity and persuasiveness of the platform's value proposition. 7.Competitive Differentiation Analyzing how effectively the video differentiates the platform from competitors. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, platform benefit video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
