In today's digital landscape, capturing the attention of your target audience and guiding them seamlessly through their online journey is paramount to success. Founders and marketeers are constantly seeking innovative ways to engage potential customers and drive conversions. One such method that has gained significant traction is the use of platform guided walkthrough videos.
From improving user onboarding to boosting sales conversions, platform guided walkthrough videos offer a powerful means to captivate your audience and guide them towards conversion. Let's dive in.
1. Cloudflare
Cloudflare is a global network that helps businesses make the internet secure, private, fast and reliable. This video is designed to introduce Cloudflare's network to potential customers and highlight its benefits.
Video Design - The video utilizes simple and modern illustrations. Each element is designed to be clear and easy to understand. The How To Screencast Tutorial Video showcases a clear and concise way to explain a complex subject in a simple manner. The video's focus on visual elements like the globe with a network of lines, and the simplified illustrations that are connected to the network, helps effectively communicate the message.
The video's overall style is clean and minimal. The use of bright colors like blue and white, helps to emphasize the key elements of the message. The visuals create a professional and engaging tone. This video effectively showcases how the Cloudflare network can help businesses achieve their goals. The narrative of the video emphasizes the speed and security aspects of Cloudflare. The video's objective is to communicate how Cloudflare's network can provide a secure and efficient way to connect to the internet.
2. ProSolution
ProSolution is a management information solution, the video is designed to showcase its benefits and how it makes processes easier.
Video Design - The video features a simplistic design, using white stick figures and icons on a dark brown background. The use of clean lines and simple graphics allows for a clean and modern look, making it a good Software Product Tutorial Video. The animation is smooth and engaging, and the overall tone is professional and informative.
The visual style of the video is able to effectively communicate its objective through the use of simple yet effective imagery and animation. The use of white stick figures emphasizes the ease of use, and the inclusion of green checkmarks highlights the efficiency of the solution. The animation, along with the graphics, emphasizes the accuracy and efficiency of the product, demonstrating how it can streamline processes. This is further emphasized by the use of gold coins in the graphic that depicts the growth of an organization. The video positive and encouraging tone suggests that ProSolution can help organizations reach their full potential.
3. MongoDB
MongoDB Atlas is a cloud database designed to help developers build faster and smarter with data. The video is designed to introduce the benefits of using MongoDB Atlas for solving data challenges.
Video Design - The video is a Functionality Tutorial Video. It uses clear and concise graphics, illustrating the platform's interface and capabilities. The video uses a minimalist design style that emphasizes functionality over visual complexity. The animation is simple, using smooth transitions between screens to showcase the 3D tooth movement tools. The use of color, a white background with teal and black accents, effectively highlights each section of the interface, making it easier to follow along. The clean, uncluttered style ensures that the viewer's attention remains focused on the features of the platform, making it a good Functionality Tutorial Video.
The visual style of the video is able to communicate the objective of the video through its clean design and clear visuals. This straightforward approach is particularly well-suited for illustrating the features of a software platform, as it allows the user to easily grasp the functionality of the platform. The video's tone is professional and informative, highlighting the platform's capabilities and emphasizing its precision and customization.
4. Syncsort
Syncsort Cloud helps businesses gather data from different sources and in many forms. The video is designed to explain how Syncsort can be utilized to help businesses thrive.
Video Design - The video features a clean and modern design style, emphasizing simplicity with a blue background and white visuals. The use of flat design elements, clean lines, and subtle transitions creates a Technical Tutorial Video that is easy to follow. The use of white squares to represent data and white lines connecting them visually emphasizes the flow of data through the cloud.
The video's visual style communicates the objective of the video by emphasizing the importance of data and highlighting how Syncsort facilitates data flow. The tone of the video is professional and informative. The use of simple graphics and animation helps viewers easily understand the concept of cloud-based data storage and processing. The overall effect is clear, concise, and informative.
5. AppFolio
AppFolio makes it easier to manage community association duties. The video is designed to highlight how the software enables board members to govern with ease.
Video Design - The video uses a vibrant, colorful design that mirrors the ease of use of AppFolio. The Platform Guided Walkthrough Video employs clean lines and a bright color palette, bringing a sense of optimism and accessibility. The use of simple, illustrative visuals, such as houses and a person navigating a mobile app, clearly demonstrate the application.
The visual style effectively communicates the objective of the video, which is to showcase the simple, user-friendly nature of AppFolio. The lighthearted tone further emphasizes the ease of use of the software, reassuring potential customers that managing a community association can be a less daunting task with the help of AppFolio. The combination of simple graphics and a positive tone makes the video engaging and appealing for its intended audience.
6. AxxonSoft
AxxonSoft is a leading developer of smart integrated security and video surveillance systems. The video is designed to showcase the benefits of using AxxonSoft's solutions and how they can help improve efficiency and productivity for businesses.
Video Design - The video utilizes an Animated Tutorial Video style to visually engage the audience. The video contains isometric illustrations of forklifts in a warehouse environment. The graphics are clean and high quality and create a professional and polished look.
The overall design and animation style of the video clearly demonstrate how AxxonSoft's solutions can benefit businesses, highlighting the improved flexibility, versatility, and reduced costs that can be achieved. The tone of the video is professional and informative, providing a clear understanding of the capabilities of AxxonSoft's solutions.
7. Sofico
Sofico is a specialized software solution for captive finance companies, leasing companies and mobility management companies. The video is designed to introduce Sofico and the benefits of using this software solution.
Video Design - The video utilizes a clean, modern design aesthetic, relying on flat, colorful illustrations. The simple graphics are clear and easy to understand, making it a good Platform Guided Walkthrough Video. Key visuals include a briefcase, representing the software solution, along with an animated workflow.
The use of simple, flat illustrations paired with a clean, minimalist background effectively communicates the ease of use and efficiency of Sofico. The animation style is bright and engaging, creating a positive and approachable tone, making it clear that the video aims to educate its audience about the software solution. This video style effectively demonstrates Sofico's value proposition and its suitability for the target audience.
8. PagerDuty
PagerDuty is a digital operations management platform that helps companies manage their real-time operations. The video is designed to highlight the importance of quick action when it comes to digital services and how PagerDuty can empower teams to stay on top of urgent, mission-critical work.
Video Design - This Software Product Tutorial Video utilizes clean and modern graphics, vibrant color palettes, and simple animations to communicate the value proposition of PagerDuty. The video showcases animated icons representing diverse elements like customers, teams, and businesses. This approach reinforces the company's focus on digital operations and the need for a platform that can seamlessly integrate with various services.
The visual style of the video, with its bright colors and clean lines, helps to create a sense of urgency and reliability. The video narrative emphasizes the importance of real-time operations, and how PagerDuty can help companies stay on top of critical issues. The fast-paced, modern aesthetic of the video reinforces this message, conveying that PagerDuty is a platform designed to help businesses stay ahead of the curve in a fast-paced digital world.
9. Ad Astra
Ad Astra is a solution that helps educational institutions improve program pathways. The video is designed to show the impact of course scheduling on completion rates.
Video Design - The video is an Application Tutorial Video, which shows the viewer how to improve a system through visualization, animation, and graphics. The video uses a simple grid system with different colored dots, to represent student availability, course offerings, and completion rates. The graphic design of the video is clean and minimalistic with a consistent color scheme.
The visual style of the video effectively communicates the objective of the video. It visually conveys the impact of inefficient course scheduling on student completion rates, and the solution proposed by Ad Astra. The video uses simple graphics and a clear narrative to convey the complex issues of course scheduling, student access, and resource utilization, effectively making the subject engaging and easy to understand.
10. Bandwidth
Bandwidth's Emergency Calling API is a solution that allows you to integrate emergency calling directly into your applications. This video is designed to highlight the benefits of using Bandwidth's Emergency Calling API.
Video Design - This Feature Walkthrough Tutorial Video features a clean, minimalist aesthetic that incorporates grid backgrounds, bright color palettes, and simple animations. The visual design focuses on showing the user flow, highlighting critical steps for emergency calling. The use of clean icons and simple text on a white background with red and purple accents helps make this a Feature Walkthrough Tutorial Video that is easy to follow.
The minimalist design of the video and the easy to understand visual narrative, emphasizes the user flow, making it easy for viewers to understand the key benefits of Bandwidth's Emergency Calling API, allowing viewers to grasp the importance of this solution and the value it brings to users. The video's overall tone is both informative and reassuring, communicating that Bandwidth's Emergency Calling API is a reliable and secure solution that can help save lives.
11. Blend
Blend is a platform that makes buying a home simple. The video is designed to explain the concept of a dividend.
Video Design - The video design is a simplified Product Feature Tutorial Video. The visuals are bright and clean. The graphics are bold, and easy to read.
The video effectively uses graphics to communicate its core concept. The visual style is playful and inviting, making the content more engaging for the viewer. The style is consistent with Blend's goal of making homeownership easier.
12. Apogee
Apogee is a company that provides document and IT services. This particular video is designed to explain and illustrate their digital mailroom service.
Video Design - This Platform Guided Walkthrough Video uses flat and simple vector graphics to explain their service. The visual style features a bright blue background, and yellow envelopes, which are used to represent mail. The visual style is minimalistic, clean, and professional, and the video makes use of a consistent and clear style, to explain the steps involved in the process.
The video is designed to engage viewers with simple animations, and an easy-to-understand explanation of the service. The video also uses a conversational tone to convey the benefits of using the digital mailroom service. The clean and clear visual design, and the simple step-by-step explanation of the service, make the video easy to understand for a diverse audience. The video is able to communicate the benefits of the digital mailroom service, through a clean and simple design, and a friendly and professional tone.
13. Atlassian
Atlassian is a company that creates software for teams to collaborate. This video is designed to introduce Jira Service Management, a product that helps IT teams work together efficiently.
Video Design - The video uses a bright and engaging color palette, along with a simplified, abstract cartoon style. The video uses a "Walkthrough Tutorial Video" approach, highlighting specific features of the product and how it can be used. For instance, the video uses a race car, which is a great metaphor for a team working together and performing under pressure. The animation style of the car racing is simple yet effective and adds a whimsical tone to the video. The video shows how Jira Service Management can be used to manage requests, incidents, problems and changes.
The visual style of the video is able to communicate its objective by using a clear and concise narrative. The use of a bright color palette and animation makes the video engaging and easy to understand. The video uses a playful and lighthearted tone, which makes the product seem less daunting and more approachable. The video narrative highlights the importance of collaboration and efficiency in IT teams. It drives home the point that Atlassian's Jira Service Management solution can help companies of all sizes achieve these goals.
14. State Street
State Street Alpha is a platform that helps portfolio managers maximize returns while mitigating risks. The video is designed to demonstrate the product's capabilities and benefits.
Video Design - This is a Platform Guided Walkthrough Video that uses clean animations and graphics to illustrate the challenges of managing investments using multiple systems. The video utilizes a simple color palette, a mix of 2D and 3D graphics, and an animated map to explain the complexities of information silos, and how these silos can be addressed by State Street Alpha.
The visual style of the video effectively communicates the challenges faced by portfolio managers. By showcasing the limitations of legacy systems, and then introducing State Street Alpha as a solution, the video builds a compelling narrative that highlights the platform's value proposition. The clean and modern design combined with the engaging visuals creates a tone that is both informative and persuasive. The video emphasizes the platform's ability to provide a single source of truth for portfolio managers, traders, and risk teams, enabling better collaboration and decision-making. The focus on efficiency, accuracy, and transparency aligns with the key benefits of State Street Alpha and resonates with the target audience.
15. MCI
MCI provides code modernization solutions that quickly and securely convert outdated legacy code to newer code languages. The video is designed to demonstrate the benefit of using AI for code refactoring.
Video Design - The video utilizes a simple and clean design, employing bold colors and clear lines to highlight the process of code modernization. The use of animated icons helps illustrate the different aspects of AI-powered code refactoring. The Step By Step Tutorial Video guides the viewer through the process with ease.
The video's clean visuals and clear animation help to explain the complex process of AI-powered code refactoring in a straightforward and engaging manner. The video's minimalist design style reflects the efficiency and speed of MCI's solutions while conveying a sense of confidence and security, which are crucial elements for any organization seeking to modernize their legacy code. The video's tone is professional and informative, making it clear that MCI's solutions are designed for businesses and organizations.
16. district0x
district0x is an organization that provides a platform for the development of decentralized applications. The goal of this video is designed to explain the Byzantine Generals problem, a classic example of an agreement problem that a distributed computer system network faces. This is a simplified way to understand the blockchain.
Video Design -
The video uses a simple, animated style, and the video is made using simple, flat, and bold line art. The visual design of the video is visually appealing and engaging to the audience, this also makes this a good Feature Demo Tutorial Video. The use of bright colors and a simple design makes the video easy to understand and follow, which also makes it ideal for explaining a complex concept like blockchain technology. The animated characters and the use of text make the video interactive and engaging. The visuals in the video clearly convey the message of the video and make the video more enjoyable to watch.
The visual style effectively communicates the objective of the video, using a fun and engaging approach, which is why the video uses bright colors and simple animation. The video aims to simplify a complex topic, making it suitable for a broader audience. The tone of the video is educational and informative, and the video is designed to help viewers understand the concept of blockchain technology.
17. IndexExchange
IndexExchange helps publishers make more money. This video is designed to give an overview of their programmatic advertising solution.
Video Design - This Software Product Tutorial Video utilizes a graphic design style with crisp blue lines on a white background. The video includes a sequence of animated graphics, focusing on cartoonish illustrations of people's faces within a grid. The design is clean and simple, allowing the information to take center stage.
The video's visual style is used to illustrate how programmatic advertising works. By using graphic animations, the video conveys how the software can identify and target individual users with specific interests. This is further reinforced by the use of maps and other visual elements. The tone of the video is informative and engaging. This ensures that viewers understand the concept of programmatic advertising and how IndexExchange can help businesses reach the right audience.
18. EfficientIP
EfficientIP is a network security and automation company specializing in DNS, DHCP and IPAM technologies, collectively known as DDI. This particular video is designed to showcase EfficientIP's DNS GSLB solution and its impact on disaster recovery planning for businesses.
Video Design - The video uses a simple and straightforward style, featuring animated graphics that provide a visual representation of the disaster recovery scenario. The video depicts a map of the United States, highlighting different cities and the corresponding data centers. The design style leans towards a "Software Tutorial Video" as it focuses on explaining the technical aspect of EfficientIP's product and its functionality. The clean and minimalistic graphics, combined with simple animations, help to illustrate the complex processes involved in disaster recovery planning with DNS GSLB.
The video effectively uses a combination of visual elements and narration to communicate the benefits of using EfficientIP's solution. By illustrating the process of redirection during a disaster, the video emphasizes the seamless continuity of service for users. The tone of the video is informative and engaging, focusing on educating viewers about the technical aspects of EfficientIP's product and its value proposition.
19. PanMon
PanMon is a pantograph condition monitoring system from Ricardo. The goal of the video is to showcase how PanMon helps infrastructure managers and operators prevent damage to overhead wires. The video is designed to explain how PanMon helps identify trains or trams with pantograph units that are at risk.
Video Design - This Demo Tutorial Video is designed using simplistic graphics, a clear animation style. The video is effective in portraying the concept of pantograph monitoring, it uses visual elements like arrows to draw attention to specific aspects of the network. The visual design is simplistic and easy to understand.
PanMon uses sensors to detect issues with the pantograph units. The video uses a 3D animation style to demonstrate the operation of the system, making it engaging and easy to follow. The visuals and animation create a clear message. The video successfully conveys how PanMon can be used to protect the catenary apparatus and the onboard pantograph equipment.
20. AUMA
Coralink is a digital ecosystem created by AUMA, aimed at supporting plant operations. The video is designed to introduce this ecosystem and its benefits.
Video Design - The video uses a clean, modern design style, employing 3D graphics to create a visually appealing presentation. It features a 3D model of a plant with a clear view of the layout, and uses white lines and blue dots to highlight the interconnectedness of the different elements, creating a strong visual representation of the ecosystem. The animation smoothly transitions between different aspects of the plant, showcasing the integration of Coralink into the entire lifecycle of plant operations. This, along with the concise narration, makes it an excellent Animated Process Tutorial Video.
The video uses its clean, modern, and easy-to-understand graphic design to engage viewers, showcasing the value proposition of Coralink. The animated visualization, combined with the narration, clearly highlights the benefits of using the digital ecosystem. The tone is confident and informative, conveying the advanced capabilities and expertise of AUMA in plant operations.
21. Freshdesk
Freshdesk is a ticketing system that helps companies handle customer support requests. This video is designed to explain how Freshdesk's parent-child ticketing feature can be used to break down complex requests into smaller sub-tasks.
Video Design - The video starts by using simple graphics to illustrate the problem of complex tickets. The use of an animated illustration with four separate tasks on one ticket, each connected to different teams is a visual representation of the feature being demonstrated. This Process Tutorial Video uses bright colors and a clean design with a focus on visuals and minimal text. This helps to make the information easy to understand.
The design of the video helps to effectively communicate the solution. The video's tone is friendly and informative, making it easy for viewers to understand the benefits of using parent-child ticketing. The video's visual style also drives the viewer to the Freshdesk website, where they can learn more about the product.
22. OpenText
OpenText Intelligent Capture is a solution for transforming content into actionable data for business processes. The video is designed to demonstrate the benefits of using OpenText Intelligent Capture to streamline processes.
Video Design - The video uses a simple, yet effective design that's very common in Interface Walkthrough Tutorial Video. It features a clean, blue background with white text and icons. The animation is simple, yet effective, showcasing how the information is captured and transformed into usable data. The graphics are clear and easy to understand, making it easy to follow the process.
The video's visual style clearly communicates the goal of the video, which is to highlight the benefits of OpenText Intelligent Capture. The animation and icons clearly show how the solution works, and the simple design keeps viewers engaged. The video also uses a professional and informative tone, making it clear that OpenText Intelligent Capture is a powerful tool that can help businesses achieve their goals.
23. Microsoft
Microsoft Power Apps is a platform for creating low-code applications. This video is designed to show how easy it is to create applications with Microsoft Power Apps.
Video Design - The video uses a clean, minimalist style. The graphics are crisp and modern, and the color scheme is simple and elegant. The video focuses on showing the steps required to create an application, which makes it a good Platform Guided Walkthrough Video.
The video uses a mix of screen recordings and animated visuals to showcase the Power Apps platform and its capabilities. Animated visuals are used to illustrate the core concept of the video. The video's tone is professional and informative, and it effectively communicates the value of Power Apps.
24. Trends
Trends is a new feature that helps you get a bigger picture of what's happening on your site. This video is designed to introduce this feature.
Video Design - Trends is a "Platform Guided Walkthrough Video" that uses a colorful city illustration and space-themed animated graphics to visually explain the benefits of the feature. The graphics are clean and simple and help the viewers understand the concept.
The video effectively uses a combination of imagery and animation to communicate the goals of the feature. The video's upbeat tone is further enhanced by the playful graphics and animations. The visuals encourage viewers to explore the product and discover its benefits.
25. Mezmo
Mezmo, formerly LogDNA, is a platform that makes observability data actionable. This video is designed to showcase Mezmo's value and unique approach to data flow.
Video Design - The video starts with an animation of geometric shapes, representing data in a traditional observability solution. This is followed by an illustration of data being freed by Mezmo. The video uses bold colors, clean lines, and dynamic transitions to create a visually engaging experience that aligns with Mezmo's brand identity. The animation style makes this an effective Platform Guided Walkthrough Video that allows users to understand the platform's functionality in a simple and engaging manner.
The visual style of the video effectively communicates its objective. The animation of restricted data flowing within a box is then replaced by a dynamic visual showing data being set free, which perfectly captures the feeling of freedom and flexibility associated with Mezmo's approach to data. This conveys a sense of innovation and progress, highlighting Mezmo's ability to help engineering teams unlock the full potential of their data. The video's overall tone is one of confidence and excitement, reflecting Mezmo's commitment to empowering modern engineering teams with real-time intelligence.
26. Capillary
Capillary Anywhere Commerce is a cloud based digital commerce, experience, and marketing platform that enables customers to buy from you across all commerce touchpoints. The video is designed to explain the solution and its capabilities.
Video Design - The video design is simple, animated and engaging. The video focuses on illustrating the solution's capabilities with clean, bright graphics, and vibrant colors. It uses a smooth visual style with animation that highlights the key features, showing how a seamless shopping experience is possible through the use of online marketplaces, mobile apps, ecommerce websites, and stores. The video is a good example of an Animated Step By Step Tutorial Video, explaining the steps involved for an engaging customer experience.
The overall style is visually appealing with engaging animations that draw the viewer in and effectively demonstrate how the solution works. It uses a clear, concise message that communicates the solution's benefits and value proposition. The video uses a light and playful tone that appeals to the target audience. The video effectively communicates the solution's value proposition, highlighting the capabilities of the solution through clear visual cues and engaging animations.
27. BetterCloud
BetterCloud is a software that helps companies manage their employees' access to different applications and their data. The video is designed to illustrate the challenges of managing a modern workplace.
Video Design - The video uses a light, animated style, employing bright colours, bold shapes and playful motion graphics. This style helps to make the video engaging and memorable. It creates a fun and friendly environment that reflects the nature of the Platform Guided Walkthrough Video. The graphic style of the video is reminiscent of contemporary illustration, creating a welcoming feel, yet staying true to the fast paced nature of the product.
The video effectively showcases the need for a secure and unified platform for managing user connections and interactions with various applications. The video dynamic animation reinforces the concept of flexibility and agility which is central to the product's benefits. The animation draws the viewers’ attention to the various apps and how BetterCloud helps businesses connect them together. The video conveys the feeling of a collaborative, diverse, and fast-paced work environment.
28. Trillium
Trillium DQ for Big Data maximizes the business value of Big Data with industry-leading data profiling and data quality powered by the scalability and performance you need with your largest data volumes to deliver trusted business applications. The video is designed to explain the product and how it helps to ensure the quality and integrity of data.
Video Design - The video is a clean and minimal Platform Guided Walkthrough Video, using white outlines on a blue background to illustrate the main features of the Trillium software. The design choices lend a sense of professionalism to the video, while maintaining an accessible tone for all audiences. The video uses a series of animated icons and visual elements to communicate the main concepts, such as a cloud, servers, a data ocean, and data flows. The icons and visuals are clear and easy to understand.
The visual style and graphics create a calm and informative tone that is well suited to explaining the Trillium product. The video uses simple animations and transitions to keep the viewer engaged, and the clear and concise visuals make it easy to understand the message of the video, the importance of data quality in Big Data applications.
29. Silvercloud
Silvercloud is a digital mental health and wellbeing platform. This video is designed to explain its purpose, features and how it benefits users.
Video Design - The video utilizes a simple, graphic design style that's easy to follow. An Platform Guided Walkthrough Video, it focuses on helping viewers understand the platform's features and how it can help them feel better. The use of bright colors and simplistic graphics enhances the visual appeal and makes the video engaging for the viewer.
The video graphic design, through simple animations and text overlay, highlights Silvercloud's core features: judgement-free space, access to clinically researched mental health solutions, and programs for mental health, wellbeing, chronic conditions, and adolescents. The soft, soothing tone conveys empathy and understanding, making it clear that Silvercloud is dedicated to helping users feel better.
30. Afiniti Platform Guided Walkthrough Video
Afiniti is an artificial intelligence company that uses technology to pair customers and contact center agents to improve interactions. This video is designed to explain how Afiniti works and the positive impact it can have on business.
Video Design - The video utilizes a simple, clean design to clearly illustrate its concept. The graphics are minimal, featuring a white background, simple line drawings, and cartoon-like icons, making the video easy to follow. The visual design effectively conveys the core message of the video through the use of icons representing customers and contact center agents. This, along with the animated red line connecting different icons, demonstrates the idea of pairing, which is the core solution being presented in the video. The use of graphs to show the positive impact of this pairing process makes it a good Feature Tutorial Video.
The video's design successfully communicates the idea of improved customer interactions leading to greater profitability, enhancing its message by using a clear and simple narrative. This helps in making the video engaging and easy to comprehend, aligning the video tone with its target audience who is likely interested in optimizing their customer experience.
Key Takeaways
B2B Walkthrough Content
B2B Walkthrough Content
Creating a compelling B2B platform walkthrough video requires careful consideration of several key content elements. First, define your target audience clearly. Understand their roles, pain points, and what they seek in a solution. Next, articulate a strong value proposition that directly addresses those needs and demonstrates how your platform provides unique benefits.
Highlight key features that solve specific problems for your audience. Don't just list features; show them in action and explain their impact. Showcase the tangible benefits of using your platform, such as increased efficiency, cost savings, or improved decision-making. Finally, include a clear call to action that guides viewers on the next steps, whether it's requesting a demo, signing up for a trial, or visiting your website. A well-structured narrative, developed through scripting and storyboarding, ensures a cohesive and engaging viewer experience.
Onboarding & Churn Reduction
Platform walkthrough videos are powerful tools for onboarding new users and fostering long-term engagement, ultimately reducing churn. By providing a clear and concise introduction to the platform's interface and core functionalities, you can accelerate user adoption.
Demonstrate essential workflows step-by-step, empowering users to quickly grasp the platform's capabilities. For example, a project management platform walkthrough might demonstrate how to create a new project, assign tasks, and track progress. Address common pain points proactively by showcasing solutions within the video. This builds confidence and reduces frustration for new users. By offering ongoing support through a library of walkthrough videos, you create a valuable resource that users can refer to as needed, fostering a sense of self-sufficiency and reducing reliance on support tickets.
Customer Journey Videos
Tailoring your platform walkthrough videos to different stages of the customer journey allows you to deliver the most relevant and impactful content. During the awareness stage, focus on introducing your platform and its core benefits through short, engaging explainer videos. As customers move into the consideration stage, provide more in-depth demonstrations of key features and functionalities.
For example, a CRM platform walkthrough at this stage might showcase its lead management capabilities in detail. At the decision stage, emphasize your platform's unique value proposition and include a strong call to action to encourage conversion. Finally, during the retention stage, offer ongoing support through tutorial videos, troubleshooting guides, and advanced feature demonstrations to help users maximize the platform's potential.
Engagement & Conversions
To maximize engagement and drive conversions, your platform walkthrough video needs to be more than just informative—it needs to be captivating. Start with a compelling narrative that resonates with your target audience. For example, you could tell the story of a customer who achieved significant success using your platform.
Grab viewers' attention from the start with a strong hook, such as a bold statement or a visually striking scene. Leverage micro-interactions to enhance the viewing experience. Clickable elements, quizzes, or branching scenarios can transform a passive video into an interactive learning experience. Finally, conclude with a clear and compelling call to action that aligns with the video's content and the viewer's stage in the customer journey.
Customer Journey Touchpoints
Platform walkthrough videos can be strategically deployed at various touchpoints throughout the customer journey to provide timely information and support. During the consideration stage, when customers are evaluating different solutions, a walkthrough video can demonstrate your platform's key features and address specific questions they might have.
For example, a video could showcase how your platform integrates with other tools they already use. At the decision stage, a walkthrough video can help overcome any remaining objections and solidify the customer's confidence in your platform. A video highlighting case studies or testimonials can be particularly effective at this stage. During onboarding, walkthrough videos can guide new users through the initial setup and familiarize them with the platform's core functionalities, ensuring a smooth and successful start.
B2B Video Best Practices
Creating a high-quality platform walkthrough video for a B2B audience requires a focus on professionalism, clarity, and value demonstration. Keep the video concise and to the point, respecting your audience's time. Use clear and concise language, avoiding jargon or technical terms that might be unfamiliar to some viewers.
Invest in high-quality visuals to create a polished and professional look. Consider using screen recordings with clear voiceovers, animated explainer videos, or even live-action footage to demonstrate your platform's capabilities. Include a strong call to action that aligns with the B2B buyer's journey, such as requesting a demo or contacting your sales team. Remember that B2B decisions are often driven by logic and ROI, so focus on demonstrating the tangible benefits of your platform.
Campaign Integration
To maximize the impact of your platform walkthrough video, integrate it seamlessly into your broader marketing campaigns. Promote the video on social media platforms relevant to your target audience. Create short, engaging teasers to pique interest and drive traffic to the full video. Embed the video on your website, particularly on product pages or landing pages related to the platform.
Incorporate the video into your email marketing campaigns, using it to nurture leads and provide valuable content to your subscribers. Consider running paid advertising campaigns on platforms like Google Ads or LinkedIn Ads to reach a wider audience and drive targeted traffic to your video. By strategically distributing your walkthrough video across multiple channels, you can ensure it reaches the right audience at the right time.
B2B Video Strategy
Implementing a successful platform walkthrough video strategy requires careful planning and consideration. Define your budget and resources upfront, including the cost of video production, hosting, and promotion. Establish a clear content creation workflow, outlining the process for scripting, filming, editing, and publishing your videos.
Choose a video hosting platform that meets your needs in terms of storage, security, and analytics. Develop a plan for measuring the ROI of your walkthrough videos, tracking metrics such as video views, engagement, and conversions. By taking a strategic approach to implementation, you can ensure that your walkthrough video program delivers measurable results and contributes to your overall marketing goals.
Support & Pain Points
Platform walkthrough videos can be a valuable asset for your customer support team, providing readily accessible solutions to common user challenges. Create a knowledge base of support videos that address frequently asked questions and troubleshooting steps. For example, you could create a video demonstrating how to reset a password or troubleshoot a connection issue.
Use screen recordings with voiceovers to clearly demonstrate the steps involved in resolving specific problems. Integrate these videos into your help desk or customer support portal, making it easy for users to find the answers they need. By providing self-service support through walkthrough videos, you can reduce the volume of support tickets, improve customer satisfaction, and free up your support team to focus on more complex issues.
Engaging Video Narratives
Choosing the right narrative approach can significantly enhance the engagement and effectiveness of your platform walkthrough video. The problem-solution narrative is a classic approach, highlighting a common pain point and then demonstrating how your platform provides the solution.
Storytelling can be a powerful way to connect with viewers on an emotional level. For example, you could tell the story of a customer who overcame a challenge using your platform. Tutorial-style narratives are ideal for providing step-by-step instructions on how to use specific features. Demonstration narratives focus on showcasing the platform's capabilities in action, often using real-world examples or case studies. Select the narrative style that best aligns with your video's purpose and target audience.
Value Proposition Showcase
A well-crafted platform walkthrough video can be a powerful tool for communicating your product or service's value proposition to potential customers. Clearly articulate the key benefits your platform offers and how it addresses specific customer pain points.
Demonstrate the platform's features in action, highlighting their unique capabilities and how they contribute to achieving desired outcomes. Use real-world examples or case studies to illustrate the platform's value in practical terms. For instance, a video showcasing a marketing automation platform could demonstrate how it helps businesses generate leads and nurture them through the sales funnel. By showcasing the tangible benefits and real-world applications of your platform, you can effectively convey its value proposition and persuade potential customers to learn more.
Compelling Video Storyline
A compelling storyline is crucial for engaging viewers and making your walkthrough video memorable. Here are the key elements:
Clear Beginning, Middle, and End: Structure your video with a narrative arc, just like a movie. Introduce the context, present a challenge or problem, and then showcase how your platform provides the solution. This structure keeps viewers invested throughout the video.
Relatable Protagonist: Create a character your target audience can identify with. This could be a fictional user persona or even a representation of your ideal customer. When viewers see themselves in the protagonist, they're more likely to connect with their journey and the platform's benefits.
Clear Conflict: Introduce a challenge that your protagonist must overcome. This challenge should resonate with your audience's pain points. For example, if your platform is a project management tool, the conflict could be a team struggling to stay organized and meet deadlines.
Satisfying Resolution: Show how your platform provides a solution to the conflict, leaving viewers feeling satisfied. Demonstrate the platform's key features and how they address the protagonist's challenges, ultimately leading to a positive outcome.
Narrative Structures: Consider using established narrative structures like the problem-solution approach or the hero's journey to craft a compelling story that resonates with your audience.
Attention Grabbing Hook
The first few seconds of your video are crucial for grabbing viewers' attention. Here's how to create a strong hook:
Start with a Pose a question that your target audience is likely to have. For example, if your platform helps businesses save time, you could start with "Tired of spending hours on tedious tasks?" This immediately piques their interest and makes them want to learn more.
Compelling Visual: Use a striking image or video clip that is relevant to your platform and target audience. This could be a visually appealing demonstration of your platform's capabilities or a powerful image that evokes the desired emotion.
Personal Story: Briefly share a relatable story that resonates with your target audience. This could be a story about how your platform solved a problem for a real user or a story about the inspiration behind creating the platform.
Humor (When Appropriate): A touch of humor can make your video more engaging and memorable, but ensure it aligns with your brand and target audience. A lighthearted joke or a funny scenario related to the platform can help break the ice and create a positive first impression.
Align with Pain Points: Ensure your hook directly addresses the pain points and desires of your target audience. This will make them feel understood and more likely to continue watching.
Micro-interactions & UX
Micro-interactions are subtle animations and interactive elements that can significantly enhance the user experience of your walkthrough video.
Interactive Elements: Include clickable buttons, pop-up windows, or hotspots that allow viewers to explore specific features in more detail. This gives them a sense of control and encourages active participation.
Animations and Transitions: Use smooth animations and transitions to make the video more visually appealing and engaging. For example, you can animate the appearance of new features or use transitions to smoothly move between different sections of the platform.
Feedback: Provide visual or auditory feedback to acknowledge user interactions. For example, a button could change color when clicked, or a progress bar could show the completion of a task. This feedback reassures users that their actions are being registered and provides a sense of progress.
Personalization: Tailor the video experience to individual user needs by allowing them to choose their preferred learning path or focus on specific features. This can be achieved through interactive menus or branching scenarios within the video.
Subtlety is Key: Ensure your micro-interactions are subtle and intuitive, enhancing the viewing experience without being distracting or overwhelming.
Sales Funnel Guidance
Walkthrough videos can be strategically used to move viewers through each stage of the sales funnel, from awareness to purchase.
Introduce the Product/Service (Awareness): Provide a clear overview of your platform and its key benefits. Focus on addressing the viewer's pain points and demonstrating how your platform offers a solution.
Demonstrate Key Features (Interest): Showcase the features that make your platform unique and valuable. For example, if your platform is a CRM, you could show how it simplifies contact management and automates sales processes.
Address Common Objections (Consideration): Anticipate potential concerns viewers may have and address them proactively. This could involve showcasing testimonials from satisfied customers or demonstrating how the platform overcomes common challenges.
Provide a Clear Call to Action (Decision/Action): Encourage viewers to take the next step, such as signing up for a free trial, requesting a demo, or making a purchase. Tailor your call to action to the specific stage of the funnel and the viewer's level of engagement.
Tailored CTAs: Use different calls to action based on the stage of the funnel. For example, "Learn More" for awareness, "Sign Up for a Demo" for consideration, and "Purchase Now" for the decision stage.
Multi-Platform Design
When designing a walkthrough video for multiple platforms (desktop, mobile, tablet), consider these factors:
Screen Size and Aspect Ratio: Ensure your video is optimized for different screen sizes and aspect ratios. You might need to create separate versions of the video or use responsive design principles to ensure the content is displayed correctly on all devices.
File Size and Loading Times: Keep the file size as small as possible without sacrificing video quality. This is especially important for mobile users who may have limited bandwidth. Use efficient video compression techniques and consider offering different resolution options.
Accessibility: Make your video accessible to users with disabilities by including captions, transcripts, and audio descriptions. This ensures that everyone can benefit from your walkthrough, regardless of their abilities.
Platform-Specific Features: Consider leveraging platform-specific features, such as interactive elements on mobile devices or fullscreen viewing on desktops, to enhance the user experience.
Thorough Testing: Test your video on various devices and platforms to ensure it plays correctly and provides an optimal viewing experience across the board.
Industry Specific Videos
Tailor your walkthrough videos to resonate with specific industries by:
Tailored Content and Language: Use industry-specific language and visuals that your target audience will understand and relate to. Avoid generic terms and instead use terminology that is common within the industry.
Highlighting Industry-Specific Features: Showcase the features of your platform that are most relevant to the specific industry. For example, if your platform is a marketing automation tool, you could highlight features that are particularly useful for e-commerce businesses vs. B2B companies.
Real-World Examples: Provide real-world examples of how your platform is used within the specific industry. This could involve showcasing case studies or testimonials from businesses in that industry.
Industry Leader Testimonials: Feature testimonials from industry leaders or experts to build credibility and trust within the target industry.
Industry Research: Conduct thorough research to understand the specific challenges, needs, and language used within the target industry.
Branding Alignment
Maintain brand consistency in your walkthrough videos by:
Visual Style: Use colors, fonts, and imagery that are consistent with your company's brand guidelines. This helps to reinforce brand recognition and create a cohesive visual experience.
Messaging and Tone: Use language and tone that are consistent with your company's brand voice. Whether your brand is formal and professional or casual and friendly, ensure your video reflects this.
Music and Sound Effects: Choose music and sound effects that complement your brand personality. The music should enhance the video's emotional impact and align with your brand's overall feel.
Overall Aesthetic: Ensure the video has a professional and polished look and feel that reflects your company's brand image. Pay attention to details like video quality, editing, and graphics.
Brand Guidelines: Refer to your company's brand guidelines document to ensure all visual and messaging elements are aligned with the established brand identity.
Targeted Audience Videos
Effectively target specific audience segments with your walkthrough videos by:
Tailored Content and Language: Use language and visuals that are relevant to the specific audience segment. Consider their age, demographics, interests, and professional background when crafting your message.
Highlighting Relevant Features: Showcase the features of your platform that are most likely to appeal to the specific audience segment. For example, if you're targeting young professionals, you might highlight features related to collaboration and mobile accessibility.
Relevant Real-World Examples: Provide real-world examples of how your platform is used in scenarios that are relevant to the audience segment. This helps them visualize how the platform can benefit them directly.
Testimonials from the Segment: Include testimonials from people within the target audience segment. This builds trust and social proof, as viewers are more likely to be influenced by people they can relate to.
Buyer Persona Development: Create detailed buyer personas for your target audience segments to gain a deeper understanding of their needs, motivations, and preferences.
Platform Walkthrough Video
A Platform Guided Walkthrough Video is a type of video that provides a step-by-step guide on how to use a specific platform, software, or app. It's like having a personal tutor guiding you through the platform's features and functionalities.
Purpose: Walkthrough videos can be used for onboarding new users, educating customers on product features, demonstrating product functionality, and providing customer support.
Platforms: These videos can be created for a wide range of platforms, including software applications, websites, mobile apps, e-learning platforms, and more.
Evolution: Walkthrough videos have evolved from simple screen recordings to more interactive and engaging experiences, incorporating animations, micro-interactions, and personalized learning paths.
Marketing Integration: They are often used in conjunction with other marketing materials, such as website content, email marketing campaigns, and social media posts, to provide a comprehensive understanding of the platform.
Video Walkthrough Benefits
Platform Guided Walkthrough Videos offer numerous benefits for both businesses and users:
Increased Engagement: Videos are inherently more engaging than static content like text or images. They capture viewers' attention and hold it for longer periods, leading to better information retention.
Improved Conversion Rates: By clearly demonstrating the value proposition and functionality of your platform, walkthrough videos can drive conversions. Viewers are more likely to take the desired action, such as signing up for a trial or making a purchase, after seeing the platform in action.
Reduced Churn: Effective onboarding through walkthrough videos can significantly reduce user churn. When new users understand how to use your platform and see its value quickly, they are more likely to stick around.
Enhanced Customer Satisfaction: Walkthrough videos provide clear and concise answers to common questions, reducing the need for users to contact customer support. This self-service approach improves customer satisfaction and frees up support resources.
Measurable Results: The effectiveness of walkthrough videos can be measured using video analytics, allowing you to track engagement, completion rates, and conversion rates.
Video Walkthrough Importance
Platform Guided Walkthrough Videos play a vital role in today's digital landscape:
Effective Onboarding: They provide a clear and concise introduction to your platform, ensuring new users can quickly get up to speed and start experiencing its benefits. This leads to higher user activation and retention rates.
Product Feature Education: Walkthrough videos effectively demonstrate the key features and functionalities of your product or service, helping users understand its full potential and maximize its value.
Driving Sales and Conversions: By showcasing the platform's value proposition and addressing potential objections, walkthrough videos can significantly boost sales and conversions. They provide the information and confidence users need to make a purchase decision.
Proactive Customer Support: Walkthrough videos can serve as a valuable customer support tool, offering answers to frequently asked questions and providing troubleshooting tips. This reduces the burden on your support team and empowers users to solve problems independently.
Strategic Marketing Asset: Walkthrough videos can be integrated into your overall marketing and customer success strategies, contributing to brand awareness, lead generation, and customer loyalty.
