Have you ever wished you could instantly convey the value of your product? I am sharing today, in this article, what we've learned about creating unforgettable user experiences. Our exploration focuses on the transformative power of platform guided walkthrough videos, a simple yet powerful tool that bridges the gap between complexity and understanding. We'll uncover how these videos enhance engagement, boost conversions, and foster a deeper connection with your customers. Let's dive into 30 inspiring examples that prove the point, and the numbers behind their success.
Video streaming is estimated to account for 91% of global internet traffic by 2024.
81% of video-viewing occasions get all or most of people's attention.
Brands that use video marketing grow their revenue 49% faster year-over-year than brands that don't.
These stats reveal the undeniable power of video and the potential for accelerated growth when integrated effectively. Platform guided walkthrough videos capitalize on this by providing clear, concise, and engaging product demonstrations that drive user understanding and boost conversions. In this article, we're highlighting 30 Inspiring Platform Guided Walkthrough Video examples that immediately captivated us and inspired our curiosity
The Cloudflare explainer video is a masterclass in visual storytelling. The video doesn't simply explain the company's technology; it takes viewers on a journey, showcasing the potential of a secure and reliable internet. This is done through a visually stunning and dynamic animated sequence that highlights the interconnectedness of the global network. It's a great example of how animation can elevate a complex technical explanation into a captivating and engaging experience.
By seamlessly integrating animation with a strong voiceover, Cloudflare delivers a compelling story that resonates with its target audience. The emphasis on security, speed, and global reach makes me feel confident about the platform's capabilities. The video not only inspires a sense of trust but also sparks a desire to explore Cloudflare further and discover how it can make a real difference in my online endeavors.
What We Can Learn
Weave a compelling narrative. let your animation tell a story, not just explain features.
The ProSolution video is a masterclass in concise storytelling. We are immediately drawn in by the crisp animation and the clever use of visual metaphors, such as the school building transforming into five stars. The video effortlessly conveys the core values of ProSolution - efficiency, compliance, and data-driven decision-making.
The vibrant color palette against a dark background creates a visually stunning Platform Guided Walkthrough Video. The upbeat music adds to the overall sense of innovation and progress, making ProSolution feel like a game-changer for education providers. It's a shining example of how effective simplicity can be in conveying a powerful message.
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What We Can Learn
Create a visually appealing walkthrough that feels exciting and makes viewers want to learn more.
The MongoDB Atlas Platform Guided Walkthrough Video draws the viewer in with a whimsical, 2D animated style. The video opens with a scene of green building blocks floating in the sky, quickly switching to a crane grabbing a block, metaphorically illustrating the power and scalability of the platform. This initial hook immediately grabs attention and effectively sets the tone for the video.
The playful animation adds to the overall visual appeal and provides a unique perspective on a technology often viewed as complex. The use of bright, cheerful colors helps to further enhance the video's visual appeal, making it both engaging and easily digestible for a diverse audience. The combination of visual metaphors and engaging storytelling make for an effective and inspiring video that effectively showcases the capabilities of MongoDB Atlas.
What We Can Learn
Bright colors and clear metaphors make your walkthrough memorable and shareable.
Syncsort's Platform Guided Walkthrough Video excels at visually illustrating the complexities of data management with effortless grace. We appreciate the way simple, yet effective icons and a vibrant color palette create a cohesive and engaging viewing experience. It emphasizes the ease of moving data to the cloud with the push of a button.
This video seamlessly guides viewers through the benefits of Syncsort's solutions. The animated dashboard and cross-platform demonstrations offer a glimpse into a world of enhanced business agility and scalability. It's a fantastic example of how to showcase technical capabilities in a visually appealing and accessible manner.
What We Can Learn
Animate dashboards to show the product's impact, creating a memorable and exciting experience.
We love this captivating walkthrough showcasing AppFolio's seamless integration into a board member's daily life. The hand-drawn animation style exudes warmth, while the vibrant palette and energetic soundtrack inject a sense of optimism. AppFolio is presented as a tool for empowerment, streamlining tasks and freeing up time for work, family, and personal pursuits.
The video cleverly highlights the app's key features through close-ups of the intuitive UI, emphasizing its ease of use and accessibility. By demonstrating how AppFolio simplifies document review, communication, and access to important information, it effectively conveys its value proposition. This leaves us wanting to experience this effortless management firsthand!
What We Can Learn
Demonstrate the app's benefits through a user's perspective, making it relatable and increasing desire.
In today's fast-paced logistics landscape, we are always seeking innovative solutions to optimize warehouse operations. AxxonSofts Panasonic Toughbook platform walkthrough video demonstrates how their detachable tablets streamline workflow while boosting efficiency and worker safety. We love the clear and concise explanation of features, from barcode scanning to durability, showcased by the isometric 2D animation.
The video effectively conveys the key benefits, including increased flexibility and reduced costs, all within a compelling visual narrative. The smooth transitions and consistent branding create a polished, professional feel that inspires confidence in AxxonSoft's innovative solution. The emphasis on a low failure rate and quick repair time further solidifies the Toughbook's value proposition.
What We Can Learn
Emphasize problem-solving, creating a sense of relief and prompting action.
We find this platform guided walkthrough video genuinely impressive. Its concise format packs a punch, efficiently conveying the value of Sofico Miles. We love the dynamic animation and clean aesthetic. The briefcase morphing into diverse business representations demonstrates Miles adaptable nature flawlessly.
The consistent blue and orange color palette reinforces brand recognition while maintaining a professional and accessible feel. This video perfectly showcases how a complex service can be explained clearly and engagingly within a short timeframe, inspiring us to consider this style for future projects.
What We Can Learn
Concisely explain complex processes. it makes viewers feel empowered.
In today's interconnected world, digital operations are the backbone of any successful business. We all understand the urgency and criticality of keeping these systems running smoothly. PagerDuty offers a solution with its platform video walkthrough, showcasing a powerful combination of machine automation and human expertise.
This dynamic video quickly highlights the platform's ability to handle critical tasks and ensures that businesses are always ready for whatever comes next. We love how PagerDuty's intuitive design and powerful features empower teams to stay ahead in a world of digital everything.
What We Can Learn
Showcase seamless transitions for a smooth, engaging viewer experience.
The dynamic enrollment visualizations immediately grab our attention, perfectly illustrating the challenges faced by higher education. We love how this software walkthrough example uses simple yet effective animations to highlight Ad Astra's value proposition. The clever transition from a disorganized to an optimized schedule shows the direct impact of their patented approach to data synthesis.
Ad Astra empowers institutions to make informed decisions regarding enrollment management, classroom capacity, and course offerings. This visual narrative makes it clear why data-informed decisions are key to achieving success in higher education. The call to action is concise and direct, encouraging viewers to learn more and engage with Ad Astra.
What We Can Learn
Directly illustrate problem-solution, making your value proposition unforgettable.
The visual narrative in this Bandwidth video is striking, presenting a compelling case for improved emergency services within apps. The 2D animations cleverly capture the often-overlooked complexities of accurate location sharing. We are impressed by how Bandwidth effectively communicates the potential life-saving benefits of its Emergency Calling API through this platform walkthrough example.
This concise explainer video resonates deeply due to its impactful message and clean aesthetic. The focused narrative, enhanced by the limited color palette and consistent branding, ensures the key takeaways stick. The creative use of visual metaphors and minimal text allows viewers to grasp the essence of the problem and the power of the solution. This approach transforms a technical topic into a relatable and human-centric story.
What We Can Learn
Prioritize a clean aesthetic. it enhances understanding and recall.
Blend is a platform that simplifies home buying. The video aims to explain the concept of a dividend.
Video Design - The visuals are bright, clean, and bold, making the graphics easy to read. This playful and inviting style makes the content engaging, aligning with the platform's goal of simplifying homeownership.
This is a great example of a Platform Walkthrough Example video. The video effectively uses graphics to communicate its core concept.
The Apogee product video expertly showcases the purifier's functionalities while maintaining a light, airy aesthetic. We all relate to the desire for a clean and healthy home environment, and this video captures that perfectly.
The animation of airflow and pollutants is particularly effective, making the invisible visible. We see how the Apogee purifier brings peace of mind to families, from the child lock feature to the quiet nighttime operation. This translates technical specifications into emotional benefits, making the product truly desirable.
What We Can Learn
Focus on the problem your product solves and how it improves lives.
Atlassian creates software for teams to collaborate. This video introduces a product that helps IT teams work together efficiently. It uses a bright and engaging color palette, along with a simplified, abstract cartoon style.
Video Design - The video uses a Platform Video Walkthrough approach, highlighting specific features of the product and how it can be used. For instance, the video uses a race car, which is a great metaphor for a team working together and performing under pressure. The animation style of the car racing is simple yet effective and adds a whimsical tone to the video.
The visual style of the video is able to communicate its objective by using a clear and concise narrative. The use of a bright color palette and animation makes the video engaging and easy to understand. The video uses a playful and lighthearted tone, which makes the product seem less daunting and more approachable. The video narrative highlights the importance of collaboration and efficiency in IT teams. It drives home the point that the solution can help companies of all sizes achieve these goals.
The State Street Alpha video shines with its modern aesthetic and thought-provoking visuals. From scattered spreadsheets to connected desks, each animation clearly illustrates the platforms value. We especially appreciate the iceberg analogy, subtly highlighting the dangers of incomplete data.
This platform-guided walkthrough video masterfully balances information with entertainment. Its focus on real-time data views and access to third-party tools resonates with industry professionals. State Street Alpha offers a solution to the age-old problem of fragmented systems, offering a modern, integrated approach.
What We Can Learn
Craft a compelling narrative; viewers will connect with your platform's story and its impact.
MCI provides code modernization solutions that quickly and securely convert outdated legacy code to newer code languages. The video is designed to demonstrate the benefit of using AI for code refactoring.
Video Design - The video utilizes a simple and clean design, employing bold colors and clear lines to highlight the process of code modernization. Animated icons illustrate the different aspects of AI-powered code refactoring. The Platform Walkthrough Example guides the viewer through the process with ease.
The video's clean visuals and clear animation help to explain the complex process of AI-powered code refactoring in a straightforward and engaging manner. The minimalist design style reflects the efficiency and speed of the solutions, conveying a sense of confidence and security, which are crucial elements for any organization seeking to modernize their legacy code. The video's tone is professional and informative, making it clear that the solutions are designed for businesses and organizations.
district0x is an organization that provides a platform for the development of decentralized applications. The goal of this video is to explain the Byzantine Generals problem, a classic example of an agreement problem that a distributed computer system network faces. This is a simplified way to understand the blockchain.
Video Design - The video uses a simple, animated style, with simple, flat, and bold line art. The visual design is visually appealing and engaging, making it a good Platform Walkthrough Example. Bright colors and a simple design make the video easy to understand and follow, ideal for explaining a complex concept like blockchain technology. Animated characters and the use of text make the video interactive and engaging. The visuals clearly convey the message, making the video more enjoyable to watch.
The visual style effectively communicates the objective of the video, using a fun and engaging approach. The video aims to simplify a complex topic, making it suitable for a broader audience. The tone of the video is educational and informative, designed to help viewers understand the concept of blockchain technology.
IndexExchange helps publishers make more money. This video is designed to give an overview of their programmatic advertising solution.
Video Design - The video uses a graphic design style with crisp blue lines on a white background. It includes a sequence of animated graphics, focusing on cartoonish illustrations of people's faces within a grid. The design is clean and simple, allowing the information to take center stage.
The video's visual style is used to illustrate how programmatic advertising works. By using graphic animations, the video conveys how the software can identify and target individual users with specific interests. This is further reinforced by the use of maps and other visual elements. The tone of the video is informative and engaging. This ensures that viewers understand the concept of programmatic advertising and how the software can help businesses reach the right audience.
EfficientIP is a network security and automation company specializing in DNS, DHCP and IPAM technologies. This video is designed to showcase its DNS GSLB solution and its impact on disaster recovery planning for businesses.
Video Design - The video uses a simple and straightforward style, featuring animated graphics that provide a visual representation of the disaster recovery scenario. The video depicts a map of the United States, highlighting different cities and the corresponding data centers. The design style leans towards Platform Walkthrough Example as it focuses on explaining the technical aspect of the product and its functionality. The clean and minimalistic graphics, combined with simple animations, help to illustrate the complex processes involved in disaster recovery planning.
The video effectively uses a combination of visual elements and narration to communicate the benefits of using the solution. By illustrating the process of redirection during a disaster, the video emphasizes the seamless continuity of service for users. The tone of the video is informative and engaging, focusing on educating viewers about the technical aspects of the product and its value proposition.
PanMon is a pantograph condition monitoring system. It helps infrastructure managers and operators prevent damage to overhead wires. The system identifies trains or trams with pantograph units that are at risk.
Video Design - The video uses simplistic graphics and a clear animation style. It effectively portrays the concept of pantograph monitoring, using visual elements like arrows to draw attention to specific aspects of the network. The visuals and animation create a clear message.
Platform Walkthrough Example - The video successfully conveys how PanMon can be used to protect the catenary apparatus and the onboard pantograph equipment. It uses a 3D animation style to demonstrate the operation of the system, making it engaging and easy to follow.
We love how this video uses a striking coral reef metaphor to showcase CORALINKs digital ecosystem, highlighting its modularity and interconnectedness. The high-quality 3D animation and vibrant colors immediately capture attention, drawing us into AUMA's innovative approach to plant automation.
The video effectively communicates the growing challenges faced by plant operators and how CORALINK addresses these issues, providing tangible benefits like predictive maintenance and maximized plant availability. We appreciate the clear video walkthrough for platform functionalities, using UI examples of troubleshooting and parts procurement, demonstrating its real-world application and user-friendly design.
What We Can Learn
Guide viewers through a realistic workflow, creating a sense of ease and confidence.
Freshdesk's parent-child ticketing feature is a game-changer for handling complex customer support requests. Imagine a single ticket with four separate tasks, each connected to different teams. This is a visual representation of the problem that the feature solves.
Video Design - The video uses simple graphics to illustrate the problem of complex tickets, then transitions to a clean, bright design with minimal text. This approach makes the information easy to understand and visually engaging. The video's friendly and informative tone highlights the benefits of using parent-child ticketing.
This Platform Walkthrough Video is a powerful tool for driving viewers to the website, where they can learn more about the product. The video's visual style is designed to be memorable and impactful, leaving a lasting impression on viewers.
OpenText Intelligent Capture is a solution for transforming content into actionable data for business processes. The video is designed to demonstrate the benefits of using OpenText Intelligent Capture to streamline processes.
Video Design - The video uses a simple yet effective design, featuring a clean blue background with white text and icons. The animation is simple yet effective, showcasing how information is captured and transformed into usable data. The graphics are clear and easy to understand, making it easy to follow the process.
The video's visual style clearly communicates the goal of the video, which is to highlight the benefits of OpenText Intelligent Capture. The animation and icons clearly show how the solution works, and the simple design keeps viewers engaged. The video also uses a professional and informative tone, making it clear that OpenText Intelligent Capture is a powerful tool that can help businesses achieve their goals.
Microsoft Power Apps is a platform for creating low-code applications. This video is designed to show how easy it is to create applications with Microsoft Power Apps.
Video Design - The video uses a clean, minimalist style. The graphics are crisp and modern, and the color scheme is simple and elegant. The video focuses on showing the steps required to create an application, which makes it a good Platform Guided Walkthrough Video.
The video uses a mix of screen recordings and animated visuals to showcase the Power Apps platform and its capabilities. Animated visuals are used to illustrate the core concept of the video. The video's tone is professional and informative, and it effectively communicates the value of Power Apps.
Trends is a new feature that helps you get a bigger picture of what's happening on your site. This video is designed to introduce this feature.
Video Design - Trends is a Platform Guided Walkthrough Video that uses a colorful city illustration and space-themed animated graphics to visually explain the benefits of the feature. The graphics are clean and simple and help the viewers understand the concept.
The video effectively uses a combination of imagery and animation to communicate the goals of the feature. The video's upbeat tone is further enhanced by the playful graphics and animations. The visuals encourage viewers to explore the product and discover its benefits.
Mezmo, formerly LogDNA, is a platform that makes observability data actionable. This video is designed to showcase Mezmo's value and unique approach to data flow.
Video Design - The video starts with an animation of geometric shapes, representing data in a traditional observability solution. This is followed by an illustration of data being freed by Mezmo. The video uses bold colors, clean lines, and dynamic transitions to create a visually engaging experience that aligns with Mezmo's brand identity. The animation style makes this an effective Platform Guided Walkthrough Video that allows users to understand the platform's functionality in a simple and engaging manner.
The visual style of the video effectively communicates its objective. The animation of restricted data flowing within a box is then replaced by a dynamic visual showing data being set free, which perfectly captures the feeling of freedom and flexibility associated with Mezmo's approach to data. This conveys a sense of innovation and progress, highlighting Mezmo's ability to help engineering teams unlock the full potential of their data. The video's overall tone is one of confidence and excitement, reflecting Mezmo's commitment to empowering modern engineering teams with real-time intelligence.
Capillary Anywhere Commerce is a cloud based digital commerce, experience, and marketing platform that enables customers to buy from you across all commerce touchpoints. This platform is designed to explain the solution and its capabilities.
Video Design - The video design is simple, animated and engaging. It focuses on illustrating the solution's capabilities with clean, bright graphics, vibrant colors, and smooth visual style. The animation highlights the key features, showing how a seamless shopping experience is possible through the use of online marketplaces, mobile apps, ecommerce websites, and stores. This is a great example of Platform Walkthrough Example, explaining the steps involved for an engaging customer experience.
The overall style is visually appealing with engaging animations that draw the viewer in and effectively demonstrate how the solution works. It uses a clear, concise message that communicates the solution's benefits and value proposition. The video uses a light and playful tone that appeals to the target audience. The video effectively communicates the solution's value proposition, highlighting the capabilities of the solution through clear visual cues and engaging animations.
BetterCloud is a software that helps companies manage their employees' access to different applications and their data. The video is designed to illustrate the challenges of managing a modern workplace.
Video Design - The video uses a light, animated style, employing bright colours, bold shapes and playful motion graphics. This style helps to make the video engaging and memorable. It creates a fun and friendly environment that reflects the nature of the Platform Guided Walkthrough Video. The graphic style of the video is reminiscent of contemporary illustration, creating a welcoming feel, yet staying true to the fast paced nature of the product.
The video effectively showcases the need for a secure and unified platform for managing user connections and interactions with various applications. The video dynamic animation reinforces the concept of flexibility and agility which is central to the product's benefits. The animation draws the viewers’ attention to the various apps and how BetterCloud helps businesses connect them together. The video conveys the feeling of a collaborative, diverse, and fast-paced work environment.
Trillium DQ for Big Data maximizes the business value of Big Data with industry-leading data profiling and data quality powered by the scalability and performance you need with your largest data volumes to deliver trusted business applications. The video is designed to explain the product and how it helps to ensure the quality and integrity of data.
Video Design - The video is a clean and minimal Platform Guided Walkthrough Video, using white outlines on a blue background to illustrate the main features of the Trillium software. The design choices lend a sense of professionalism to the video, while maintaining an accessible tone for all audiences. The video uses a series of animated icons and visual elements to communicate the main concepts, such as a cloud, servers, a data ocean, and data flows. The icons and visuals are clear and easy to understand.
The visual style and graphics create a calm and informative tone that is well suited to explaining the Trillium product. The video uses simple animations and transitions to keep the viewer engaged, and the clear and concise visuals make it easy to understand the message of the video, the importance of data quality in Big Data applications.
Silvercloud is a digital mental health and wellbeing platform. This video is designed to explain its purpose, features and how it benefits users.
Video Design - The video utilizes a simple, graphic design style that's easy to follow. An Platform Guided Walkthrough Video, it focuses on helping viewers understand the platform's features and how it can help them feel better. The use of bright colors and simplistic graphics enhances the visual appeal and makes the video engaging for the viewer.
The video graphic design, through simple animations and text overlay, highlights Silvercloud's core features: judgement-free space, access to clinically researched mental health solutions, and programs for mental health, wellbeing, chronic conditions, and adolescents. The soft, soothing tone conveys empathy and understanding, making it clear that Silvercloud is dedicated to helping users feel better.
Afiniti is an artificial intelligence company that uses technology to pair customers and contact center agents to improve interactions. This video is designed to explain how Afiniti works and the positive impact it can have on business.
Video Design - The video uses a simple, clean design to clearly illustrate its concept. The graphics are minimal, featuring a white background, simple line drawings, and cartoon-like icons, making the video easy to follow. The visual design effectively conveys the core message of the video through the use of icons representing customers and contact center agents. This, along with the animated red line connecting different icons, demonstrates the idea of pairing, which is the core solution being presented in the video. The use of graphs to show the positive impact of this pairing process makes it a good App Training Video.
The video's design successfully communicates the idea of improved customer interactions leading to greater profitability, enhancing its message by using a clear and simple narrative. This helps in making the video engaging and easy to comprehend, aligning the video tone with its target audience who is likely interested in optimizing their customer experience.
FAQ
How can a platform guided walkthrough video help showcase my product's features effectively?
Platform guided walkthrough videos effectively demonstrate product features by guiding users through functionalities within a simulated environment, increasing user engagement and comprehension.
What are the key elements of a successful platform guided walkthrough video?
Successful walkthrough videos combine a clear narrative, intuitive navigation, engaging visuals, and concise explanations, culminating in a compelling call to action.
How can I adapt a platform guided walkthrough video to match my brand's voice and tone?
Tailor videos to match brand voice and tone through customized scripts, visuals, and voiceover selection, ensuring consistent brand identity.
What are the different styles of platform guided walkthrough videos?
Walkthrough video styles range from minimalist and modern to dramatic and industrial, adaptable to diverse industries and brand aesthetics.
What is the typical cost range for producing a platform guided walkthrough video?
Production costs typically range from $1,000 to $6,000, depending on complexity, length, and features. Contact for a personalized quote.
How can I use existing assets, like screenshots or recordings, in my platform guided walkthrough video?
Leverage existing assets like screenshots and recordings to enhance realism, streamline production, and optimize budget allocation.
What are the benefits of using a platform guided walkthrough video for onboarding new users?
Onboarding walkthrough videos simplify user adoption by visually demonstrating platform navigation and key features, reducing support costs and improving user satisfaction.
How can I ensure my platform guided walkthrough video is engaging and keeps viewers' attention?
Maintain viewer attention with engaging visuals, dynamic pacing, and concise explanations, maximizing information retention and impact.
What are some best practices for scripting a platform guided walkthrough video?
Effective walkthrough video scripts utilize a clear narrative structure, concise language, and a focus on user benefits and pain point solutions.
How can I use a platform guided walkthrough video to address common customer pain points?
Directly address customer pain points by showcasing solutions within the platform environment, building trust and demonstrating value.
How can I make my platform guided walkthrough video accessible to a wider audience?
Ensure accessibility through captions, multilingual options, and compatibility with various devices and assistive technologies.
How can I determine if a platform guided walkthrough video is the right format for my marketing objectives?
Walkthrough videos are effective for product demonstrations, user onboarding, training materials, and simplifying complex concepts.
How can I use a platform guided walkthrough video to simplify complex processes or concepts?
Simplify complex processes by visually guiding users through each step within the platform, improving comprehension and reducing user frustration.
How can I gather feedback on my platform guided walkthrough video and make improvements?
Gather feedback through online review tools, surveys, and client meetings to refine the video and ensure alignment with objectives.
How can I use a platform guided walkthrough video to increase user engagement with my platform?
Increase user engagement by incorporating interactive elements, clear calls to action, and compelling visuals that showcase platform value.
How to plan and optimize Platform Guided Walkthrough Videos?
Non-Obvious Insights: "Non-Obvious thinking is all about seeing the world differently." - Rohit Bhargava. Advids applies this to video marketing. For a healthcare client, we identified a non-obvious insight: patients felt overwhelmed by medical jargon. We created a walkthrough video using simple language and visuals, resulting in a 40% increase in patient understanding and satisfaction.
Actionable: Uncover unique insights to connect with your audience.
Human-Centered Design: "Fail faster. Succeed sooner." - Tom Kelley. Advids uses this principle to iterate quickly. For an e-commerce client, we created multiple versions of a product walkthrough video and tested them with target users. This iterative process led to a final video that boosted conversions by 15%.
Actionable: Embrace experimentation and iteration in video production.
Contagious Content: "If you want to be interesting, be interested." - Dan Zarrella. Advids believes in genuine engagement. For a non-profit client, we created a walkthrough video showcasing their impact through compelling stories. This resonated deeply with viewers, leading to a 30% increase in donations.
Actionable: Create content that genuinely engages and resonates with viewers.
Brand Storytelling: "A brand is a story that's never completely told." - Judie Lannon. Advids helps clients tell their story. For a food and beverage client, we crafted a walkthrough video that highlighted their brand values and unique production process. This strengthened brand perception and increased customer loyalty.
Actionable: Communicate brand values and story through compelling narratives.
Rapid Prototyping: "Focus on the signal, not the noise." - Jake Knapp. Advids streamlines video production. For a tech client, we used a rapid prototyping approach to quickly create and test different versions of their platform walkthrough video. This saved time and resources while ensuring a high-quality final product.
Actionable: Streamline video production through rapid prototyping and testing.
Why Advids for Platform Guided Walkthrough Video?
At Advids, we create compelling Platform Guided Walkthrough Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Our commitment to excellence is reflected in over 109 five-star Google reviews.
Unlocking the Power of Platform Guided Walkthrough Video:
Targeted Solutions: We craft customized Platform Guided Walkthrough Videos, tailoring each project to your brand, style, and target audience. From concise onboarding tutorials to in-depth feature demonstrations, we've produced over 230 successful Platform Guided Walkthrough Videos. Engaging Narratives: Our skilled animators and storytellers weave captivating narratives that resonate with your viewers and clearly explain complex processes. Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning Platform Guided Walkthrough Videos that leave a lasting impact.
Experience and Expertise:
12+ Years of Success: With over 12 years of experience, we possess a deep understanding of what makes a Platform Guided Walkthrough Video truly effective. Trusted by Industry Leaders: We're proud to be the trusted animation partner for a diverse range of clients, from established corporations to innovative startups. Client Satisfaction Guaranteed: Our 109+ five-star Google reviews speak to our dedication to client satisfaction and delivering exceptional results.
A Collaborative Approach:
Partnership Focused: We believe in close collaboration throughout the entire video production process, ensuring your vision is realized at every stage. Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create impactful Platform Guided Walkthrough Videos.
Ready to unlock the potential of Platform Guided Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Platform Guided Walkthrough Video?
A Platform Guided Walkthrough Video is a type of video that provides a step-by-step guide on how to use a specific platform, software, or app. It's like having a personal tutor guiding you through the platform's features and functionalities. These videos can be used for onboarding new users, educating customers on product features, demonstrating product functionality, and providing customer support.
Walkthrough videos have evolved from simple screen recordings to more interactive and engaging experiences, incorporating animations, micro-interactions, and personalized learning paths. They are often used in conjunction with other marketing materials, such as website content, email marketing campaigns, and social media posts, to provide a comprehensive understanding of the platform.
What do top Platform Guided Walkthrough Videos have in common?
Animated Explainer
A visually appealing way to present complex information.
Screen Recording
A straightforward way to show users how to navigate the platform.
Live Action
A more engaging way to showcase the platform's real-world applications.
Motion Graphics
A dynamic way to add visual interest and highlight key features.
Whiteboard Animation
A creative way to explain concepts and illustrate workflows.
Mixed Media
A versatile approach that combines different visual styles for a unique look.
Interactive Elements
A way to encourage user engagement and provide a more personalized experience.
Clear Call to Action
A way to guide viewers towards the next step, such as signing up for a trial or contacting sales.
Problem-Solution Narrative
A way to highlight the platform's value by addressing common user challenges.
Real-World Examples
A way to demonstrate the platform's practical applications and benefits.
User Testimonials
A way to build trust and credibility by showcasing positive user experiences.
Case Studies
A way to demonstrate the platform's impact and success in real-world scenarios.
What makes Platform Guided Walkthrough Video effective?
A thoughtfully designed Platform Guided Walkthrough Video is a powerful tool for engaging viewers and driving desired outcomes. The effectiveness of these videos is driven by their ability to clearly communicate information, provide a personalized experience, and guide viewers towards a specific action.
A comprehensive approach to creating effective Platform Guided Walkthrough Videos involves carefully considering the target audience, the platform's key features, and the desired outcome. The goal is to create engaging content that is both informative and entertaining, leaving viewers with a clear understanding of the platform's value and a desire to learn more.
How long should your Platform Guided Walkthrough Video be?
A well-crafted Platform Guided Walkthrough Video should be concise and focused, delivering the key information without overwhelming the viewer. The ideal length will vary depending on the complexity of the platform, the target audience, and the specific goals of the video.
A strategic approach to determining the ideal video length involves considering the viewer's attention span, the amount of information to be conveyed, and the desired outcome. For example, a short onboarding video for new users might be 2-3 minutes long, while a more in-depth product demonstration could be 5-10 minutes.
Pre-Production Considerations
What is the primary purpose of the video?
What are the key features you want to highlight?
What are the common pain points of your target audience?
How much information can be conveyed effectively within a specific time frame?
What is the desired outcome of the video?
What is the target audience's attention span?
How will the video be distributed and viewed?
How to create Platform Guided Walkthrough Videos?
A successful Platform Guided Walkthrough Video is the result of a well-planned and executed process. The creation involves careful consideration of the target audience, the platform's features, and the desired outcome.
Strategic Approach
A strategic approach to creating effective Platform Guided Walkthrough Videos involves a combination of planning, production, and post-production steps. The goal is to create engaging content that is both informative and entertaining, leaving viewers with a clear understanding of the platform's value and a desire to learn more.
Pre-Production
Define the target audience
Identify the key features to highlight
Develop a clear narrative structure
Create a storyboard
Write a script
Production
Choose the right video style
Record screen recordings
Capture live-action footage
Add animations and graphics
Incorporate interactive elements
Crafting Compelling B2B Walkthroughs
Creating a compelling B2B platform walkthrough video requires careful consideration of several key content elements.
First, define your target audience clearly. Understand their roles, pain points, and what they seek in a solution.
Next, articulate a strong Value Proposition that directly addresses those needs and demonstrates how your platform provides unique benefits.
Highlight key features that solve specific problems for your audience. Don't just list features; show them in action and explain their impact.
Showcase the tangible benefits of using your platform, such as increased efficiency, cost savings, or improved decision-making.
Finally, include a Clear Call to Action that guides viewers on the next steps, whether it's requesting a demo, signing up for a trial, or visiting your website.
A well-structured narrative, developed through scripting and storyboarding, ensures a cohesive and engaging viewer experience.
Onboarding Success: Walkthrough Videos for User Retention
Platform walkthrough videos are powerful tools for onboarding new users and fostering long-term engagement, ultimately reducing churn. By providing a clear and concise introduction to the platform's interface and core functionalities, you can accelerate user adoption.
Demonstrate essential workflows step-by-step, empowering users to quickly grasp the platform's capabilities. For example, a project management platform walkthrough might demonstrate how to create a new project, assign tasks, and track progress.
Address common pain points proactively by showcasing solutions within the video. This builds confidence and reduces frustration for new users.
By offering ongoing support through a library of walkthrough videos, you create a valuable resource that users can refer to as needed, fostering a sense of self-sufficiency and reducing reliance on support tickets.
Customer Journey Video Strategies
Tailoring your platform walkthrough videos to different stages of the customer journey allows you to deliver the most relevant and impactful content. During the awareness stage, focus on introducing your platform and its core benefits through short, engaging explainer videos. As customers move into the consideration stage, provide more in-depth demonstrations of key features and functionalities.
For example, a CRM platform walkthrough at this stage might showcase its lead management capabilities in detail. At the decision stage, emphasize your platform's unique value proposition and include a Strong Call to Action to encourage conversion. Finally, during the retention stage, offer ongoing support through tutorial videos, troubleshooting guides, and advanced feature demonstrations to help users maximize the platform's potential.
Platform Walkthrough Videos: A Customer Journey Guide
Platform walkthrough videos can be strategically deployed at various touchpoints throughout the customer journey to provide timely information and support.
During the consideration stage, when customers are evaluating different solutions, a walkthrough video can demonstrate your platform's key features and address specific questions they might have.
For example, a video could showcase how your platform integrates with other tools they already use.
At the decision stage, a walkthrough video can help overcome any remaining objections and solidify the customer's confidence in your platform.
A video highlighting case studies or Testimonials can be particularly effective at this stage.
During onboarding, walkthrough videos can guide new users through the initial setup and familiarize them with the platform's core functionalities, ensuring a smooth and successful start.
B2B Platform Walkthrough Video Secrets
To create a compelling platform walkthrough video for a B2B audience, focus on professionalism, clarity, and value demonstration. Keep the video concise and to the point, respecting your audience's time.
Key Elements for Success:
Professionalism: Invest in high-quality visuals, such as screen recordings with clear voiceovers, Animated Explainer videos, or even live-action footage. This creates a polished and professional look.
Clarity: Use clear and concise language, avoiding jargon or technical terms that might be unfamiliar to some viewers. Focus on explaining the platform's features and benefits in a way that is easy to understand.
Value Demonstration: Showcase the tangible benefits of your platform. B2B decisions are often driven by logic and ROI, so highlight how your platform can improve efficiency, productivity, or profitability.
Conciseness: Keep the video concise and to the point. Respect your audience's time by focusing on the most important information.
Strong Call to Action: Include a clear and compelling call to action that aligns with the B2B buyer's journey. This could be requesting a demo, contacting your sales team, or downloading a white paper.
Example Video Structure:
Introduction: Briefly introduce your company and the platform you're showcasing.
Problem Statement: Identify a common pain point that your platform solves for B2B businesses.
Platform Overview: Provide a clear and concise overview of the platform's key features and functionalities.
Value Demonstration: Showcase how the platform solves the problem and delivers tangible benefits. Use real-world examples or case studies to illustrate the platform's impact.
Call to Action: Encourage viewers to take the next step, such as requesting a demo or contacting your sales team.
Tips for Success:
Target Your Audience: Understand your target audience's needs and pain points. Tailor your video content and Messaging accordingly.
Test and Refine: Test your video with a small group of potential customers to get feedback and make necessary adjustments.
Promote Your Video: Share your video on your website, social media channels, and other relevant platforms to reach your target audience.
By following these guidelines, you can create a high-quality platform walkthrough video that effectively engages your B2B audience and drives conversions.
Engaging Walkthroughs for Conversions
To maximize engagement and drive conversions, your platform walkthrough video needs to be more than just informative—it needs to be captivating. Start with a compelling narrative that resonates with your target audience. For example, you could tell the story of a customer who achieved significant success using your platform.
Grab viewers' attention from the start with a strong hook, such as a bold statement or a visually striking scene. Leverage micro-interactions to enhance the viewing experience. Clickable elements, quizzes, or branching scenarios can transform a passive video into an interactive learning experience. Finally, conclude with a clear and compelling call to action that aligns with the video's content and the viewer's stage in the customer journey.
Amplify Your Launch Video's Reach
To maximize the impact of your platform walkthrough video, integrate it seamlessly into your broader marketing campaigns. Promote the Video on Social Media platforms relevant to your target audience. Create short, engaging teasers to pique interest and drive traffic to the full video. Embed the video on your website, particularly on product pages or Landing Pages related to the platform.
Incorporate the video into your email marketing campaigns, using it to nurture leads and provide valuable content to your subscribers. Consider running paid advertising campaigns on platforms like Google Ads or LinkedIn Ads to reach a wider audience and drive targeted traffic to your video. By strategically distributing your walkthrough video across multiple channels, you can ensure it reaches the right audience at the right time.
Empower Your Support Team with Video
Platform walkthrough videos can be a valuable asset for your customer support team, providing readily accessible solutions to common user challenges. Create a knowledge base of support videos that address frequently asked questions and troubleshooting steps. For example, you could create a video demonstrating how to reset a password or troubleshoot a connection issue.
Use screen recordings with voiceovers to clearly demonstrate the steps involved in resolving specific problems. Integrate these videos into your help desk or customer support portal, making it easy for users to find the answers they need. By providing self-service support through walkthrough videos, you can reduce the volume of support tickets, improve customer satisfaction, and free up your support team to focus on more complex issues.
Crafting Compelling Walkthrough Narratives
Choosing the right narrative approach can significantly enhance the engagement and effectiveness of your platform walkthrough video. The Problem-Solution Narrative is a classic approach, highlighting a common pain point and then demonstrating how your platform provides the solution.
Storytelling can be a powerful way to connect with viewers on an emotional level. For example, you could tell the story of a customer who overcame a challenge using your platform.
Tutorial-style narratives are ideal for providing step-by-step instructions on how to use specific features.
Demonstration narratives focus on showcasing the platform's capabilities in action, often using real-world examples or case studies. Select the narrative style that best aligns with your video's purpose and target audience.
Showcase Your Platform's Value
A well-crafted platform walkthrough video can be a powerful tool for communicating your product or service's value proposition to potential customers. Clearly articulate the key benefits your platform offers and how it addresses specific customer pain points.
Demonstrate the platform's features in action, highlighting their unique capabilities and how they contribute to achieving desired outcomes. Use real-world examples or case studies to illustrate the platform's value in practical terms. For instance, a video showcasing a marketing automation platform could demonstrate how it helps businesses generate leads and nurture them through the sales funnel. By showcasing the tangible benefits and real-world applications of your platform, you can effectively convey its value proposition and persuade potential customers to learn more.
Case Study: Spotify's "Discover Weekly" Playlist
Objective: Spotify aimed to personalize the music listening experience for its users, driving engagement and increasing user retention.
Strategy: Spotify developed Discover Weekly, a personalized playlist featuring 30 songs curated based on each user's listening history and preferences.
Results:
Increased User Engagement: Discover Weekly became one of Spotify's most popular features, with over 40 million users listening to the playlist each week.
Improved User Retention: The personalized playlist significantly increased user engagement and retention, leading to a 20% reduction in churn rate.
Enhanced Brand Loyalty: Discover Weekly fostered a sense of connection between users and Spotify, strengthening brand loyalty and driving further engagement.
Case Study: Nike's "Just Do It" Campaign
Objective: Nike aimed to create a consistent and impactful marketing campaign across multiple platforms, promoting its brand message and driving sales.
Strategy: Nike implemented a multi-platform marketing strategy, incorporating a consistent brand message and visual identity:
Just Do It Slogan: The iconic slogan became synonymous with Nike, inspiring athletes and everyday individuals to pursue their goals.
Influencer Marketing: Nike partnered with athletes and celebrities to promote its products and brand message.
Social Media Engagement: Nike utilized social media platforms to connect with consumers, sharing inspiring stories and engaging content.
Results:
Increased Brand Awareness: The campaign significantly increased brand awareness for Nike, solidifying its position as a global leader in athletic apparel and footwear.
Stronger Brand Loyalty: The consistent messaging and inspiring content fostered a strong sense of loyalty among consumers.
Increased Sales: The campaign contributed to a significant increase in sales for Nike, demonstrating the effectiveness of a consistent and impactful marketing strategy.
Case Study: How Spotify Used Video Calls to Action to Boost Podcast Subscriptions
Challenge:
Spotify, a leading music streaming platform, wanted to increase subscriptions to its podcast content.
Solution:
Spotify incorporated clear and concise calls to action within its podcast videos, encouraging users to subscribe to their favorite podcasts. These calls to action were strategically placed at the end of each video and included a clear visual cue, such as a button or text overlay.
Results:
Increased Podcast Subscriptions: The Video Calls to Action resulted in a significant increase in podcast subscriptions.
Improved User Engagement: The calls to action encouraged users to take action and engage with the podcast content.
Enhanced Revenue Generation: The increased subscriptions contributed to Spotify's overall revenue growth.
How platform guided walkthrough video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to platform-specific actions (e.g., account creation, feature exploration). 7.Brand Alignment Determining video alignment with brand message, identity, and platform integration (e.g., consistent branding across web and app). 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product tour video examples 2024, n=9500 videos within duration <3 minutes, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
