Video Creation Service

30 Platform Guided Walkthrough Video Examples That Captivate And Convert

Orko Roy
Last updated
Jul. 06, 2025

Supercharge your user experience with the power of video! Explore curated examples of platform-guided walkthrough videos that transform complex software into intuitive, user-friendly experiences. See how these videos significantly improve user onboarding, leading to improved engagement and higher conversion rates, ultimately impacting customer lifetime value. Discover how diverse companies are leveraging this powerful tool to engage their audience and boost sales.

Video's role in modern marketing:

Video streaming is estimated to account for 91% of global internet traffic by 2024.
81% of video-viewing occasions get all or most of people's attention.
Brands that use video marketing grow their revenue 49% faster year-over-year than brands that don't.

Avoid letting complex features frustrate your users and hinder your growth. Platform-guided walkthrough videos offer concise, engaging product demonstrations that directly translate into exceptional customer satisfaction and reduced churn. This article explores 30 expertly crafted examples, revealing the key strategies and actionable insights that drive their success. Discover how to create videos that educate and drive action, ultimately enhancing your video marketing strategy and maximizing your ROI.

Platform Guided Walkthrough Video Examples

1. Riskified

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Duration : 1 minute and 14 seconds

Navigating the tricky currents of online commerce demands a precise solution to the pervasive threat of fraud and costly false declines. As a concise saas demo video, this piece compellingly articulates this complex challenge merchants face, visually representing the difficult balance between securing transactions and enabling legitimate growth.

The true insight comes in how Riskified positions its offering, especially highlighting the Chargeback Guarantee. By shouldering the financial liability for approved fraud, they provide a unique form of business assurance. This shifts the merchant's focus from risk mitigation to confidently approving more orders and unlocking their full revenue potential, making the video a powerful example of benefit-driven communication.

What We Can Learn

Visually showcase minimal internal turbulence for faster fluid flow; improved flow efficiency can increase throughput by 15 percent.


2. Litera Guided tour video

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Duration : 1 minute and 18 seconds

Unlocking the inherent knowledge scattered across a firm's systems becomes a powerful competitive force with Litera Firm Intelligence. This solution reveals the hidden potential within disparate data, painting a clearer picture of client relationships, collective expertise, and operational drivers.

The brilliance lies in transforming raw inputs into strategic insight, which this guided tour video effectively illustrates. It simplifies complex concepts, demonstrating how unifying data leads to smarter decisions in areas like pricing and strategy, ultimately driving performance and building stronger, more transparent business relationships for greater firm-wide success.

What We Can Learn

Visualize improving scores like 43 to 91 demonstrates clear value proposition effectively.


3. ASUS Product education video

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Duration : 1 minute and 22 seconds

Unleashing a new level of potential, the ASUS Vivobook S 15 emerges as a groundbreaking Copilot+ PC. Powered by the formidable Snapdragon X Elite, it represents a fusion of raw speed and intelligent AI, designed to transform how we create and work. It positions itself as your next essential superpower.

Serving as a compelling product education video, it showcases the device's comprehensive nature: a spectacular OLED display, rich immersive audio, and ample ports for seamless connection. The ultra-thin, light chassis coupled with exceptional battery life promises effortless productivity on the go. Features like the dedicated Copilot key highlight intuitive interaction, making complex tasks simpler and inspiring user projects.

What We Can Learn

Visualize hidden internal workings with animation to build complete understanding of the product's role.


4. Axway Platform demonstration video

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Duration : 1 minute and 23 seconds

Mastering today's rapidly shifting digital landscape requires agility, a challenge this video meets head-on. Watching this platform demonstration video, we saw how Axway empowers innovation by freeing trapped business potential within existing systems. Its visual approach makes complex connections feel remarkably clear.

The Amplify Platform's ability to seamlessly link people, systems, and ecosystems directly fuels brilliant customer experiences. For anyone creating videos about intricate services, the clean, interconnected diagram illustrating the platform's scope offers valuable lessons in visual communication effectiveness.

Axway's commitment to partner intimacy isn't just a phrase; the tailored program highlights a dedication to shared growth. This truly inspires confidence in their approach and makes their partner story compelling.

What We Can Learn

Reveal the unseen, intricate workings of the core technology through detailed, focused animation.


5. FireMon User training video

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Duration : 1 minute and 26 seconds

Facing the relentless tide of digital change brings complex security needs. FireMon Automation offers a structured ascent through distinct layers, simplifying the security automation journey from automated design through implementation and zero-touch processes. This presents a clear blueprint for organizations.

This adaptable approach offers flexibility to automate at your speed. Its continuous adaptive enforcement tackles rogue changes, directly lowering network risks. The visual explanation acts like a concise user training video showing how to innovate rapidly within a protected framework, making security automation feel achievable.

What We Can Learn

Visualizing internal components connects technical features to tangible performance outcomes for users.


6. Acronis App walkthrough video

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Duration : 1 minute and 31 seconds

Feeling overwhelmed by a scattered collection of security tools? Acronis Cyber Protect Cloud offers a powerful consolidation. The video brilliantly visualizes this shift from a maze of questions to the singular clarity of "the power of one," uniting cybersecurity with robust data protection and management. This cohesive platform simplifies complexity.

An insightful app walkthrough video reveals the practical operation, demonstrating how one console handles diverse needs seamlessly. This integrated approach allows service providers to deliver superior protection, significantly lowering client risk. It effectively cuts operating costs and boosts recurring revenue, serving as a compelling example of clear, benefit-driven video communication that inspires better solutions.

What We Can Learn

Visualize technical specifications using animated numbers like 300 kilograms and 0.05mm enhances comprehension.


7. Freshdesk App tutorial video

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Duration : 1 minute and 31 seconds

Feeling buried beneath mountains of customer call data is a common, draining experience in cloud contact centers. This video viscerally captures that struggle, then unveils a powerful transformation.

Freshdesk Contact Center?s introduction of post-call transcripts doesn't just record; it unlocks the hidden value within conversations. Skimming and searching these turns frustrating searches into efficient discovery, offering faster query resolution and richer customer understanding?a truly insightful app tutorial video for modern support teams.

What We Can Learn

Illustrate energy savings reducing operational costs by over 15 percent with data insights.


8. Relativity User interface tutorial video

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Duration : 1 minute and 34 seconds

Searching for the truth amidst an explosion of digital data can feel like finding a needle in a monumental haystack. The video captures this daunting challenge, illustrating the overwhelming volume and disparate nature of data points requiring careful examination.

Relativity one provides the essential lens, visually unifying disparate data sources. The platform offers intuitive analytics and visualization tools that provide instant understanding of complex information, a process made even more accessible thanks to a helpful user interface tutorial video.

By enabling rapid preservation, collection, and seamless processing across emails, documents, and messages, it dramatically reduces the time and effort required. This capability doesn't just find data; it helps reveal the hidden narrative, ensuring crucial evidence isn't overlooked and providing teams with confidence.

What We Can Learn

Visualize intangible benefits like agile setup through concise on-screen text and action.


9. nextthink Software walkthrough video

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Duration : 1 minute and 34 seconds

The pervasive 'I think' of IT operations gives way to certainty as this software walkthrough video unveils the hidden landscape of employee digital experience. It powerfully visualizes how users interact with technology in real time, eliminating guesswork and revealing where issues truly lie across the network.

Nexthink empowers proactive support, enabling targeted engagement within workflows to address issues or offer help before frustration sets in. AI pinpoints the next best action, guiding teams to deliver the best outcomes efficiently, fostering confidence and control in mastering the digital workplace.

What We Can Learn

Simplify complex industrial processes by using relatable analogies viewers easily grasp.


10. Webflow Product tour video

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Duration : 1 minute and 44 seconds

Redefining the possibilities of web creation, this platform empowers designers and visionaries to build professional-grade experiences previously requiring code. It showcases how complex user logins, online purchases, and data connections become visually manageable, working the way creative minds do.

Through its dynamic demonstration, this product tour video illustrates unlocking the power of logic and expanding design capabilities exponentially. It inspires by showing how building advanced solutions, creating membership communities, and triggering actions is achievable without extensive development teams, heralding a new era of no-code innovation.

What We Can Learn

Visualize data connection transforming abstract concepts into powerful real world actionable insights.


11. Oliasoft Product demo video

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Duration : 1 minute and 4 seconds

Offering a compelling look at technical data brought to life. This insightful product demo video for Oliasoft Forecast transforms complex well planning and cost estimation into a visually compelling narrative. The abstract animation uniquely illustrates how the tool automates estimates directly from design parameters, enabling rapid, data-driven comparison and selection of optimal concepts.

The visual clarity extends to integrating historical and offset data, underpinning more confident investment decisions. Showcasing these powerful capabilities through sophisticated yet accessible graphics, the video highlights the software's modern architecture and user-friendly nature. It stands as an inspiring example of communicating complex technical value through creative visualization.

What We Can Learn

Present quantitative data visually via animation increasing information retention by over 60 percent.


12. 3Dconnexion User training video

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Duration : 1 minute and 4 seconds

Navigating intricate 3D models can demand constant, sometimes strenuous input. The CadMouse offers a compelling solution, prominently featuring a dedicated middle button that redefines panning. This innovative design choice eliminates tedious mouse wheel clicking, providing noticeably smoother, more comfortable movement that boosts overall productivity during extended design periods.

Quick-zoom thumb buttons enable instant precise detail views or wider context with a simple press, significantly speeding up inspection and adjustments. Through crisp visuals showcasing this seamless interaction, this serves as a valuable user training video, demonstrating how these integrated features streamline command access via a customizable radial menu, truly empowering an efficient workflow tailored to your specific needs.

What We Can Learn

Animation allows showcasing operations safely overcoming limitations of physical access.


13. Total Expert Software adoption video

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Duration : 1 minute and 4 seconds

Achieving a proven 10% lift in lead to applications begins with focusing sales efforts effectively. The video uses clean, evolving animation to compellingly introduce Total Expert's Focused View feature. This solution automatically generates prioritized contact lists, visually simplifying a complex workflow for customer-facing teams.

It showcases how sales teams receive these curated lists with rich contact detail, enabling truly personalized conversations that drive results. The clear value proposition is reinforced by a concluding question prompting reflection on potential organizational growth from increased productivity. This concise demonstration serves as an effective software adoption video, clearly articulating a specific feature's value.

What We Can Learn

Our visualization demonstrates increased output generating up to three times more data per hour.


14. Quantiphi Software adoption video

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Duration : 1 minute and 50 seconds

Stepping into a vibrant digital realm, this Quantiphi video immediately visualizes navigating complex global challenges. Dynamic shapes coalesce, depicting a world of evolving problems and shifting paradigms, setting the stage for how innovation is essential for transformation in today's environment.

The visual narrative quickly pivots to showcase tangible applications, illustrating how advanced AI, data, and cloud capabilities are leveraged across diverse industries. From healthcare breakthroughs and smarter cities to optimized retail and manufacturing, this Software adoption video effectively demonstrates the wide-reaching impact of their solutions in solving critical business problems.

Ultimately, the strength of this message rests in revealing the unique fusion of technological expertise with human passion and business acumen. It presents Quantiphi as a partner equipped not just to analyze problems but to drive meaningful change and achieve breakthrough results, providing a compelling example for communicating complex technical value.

What We Can Learn

Visualize impact with clear data displays boosting audience comprehension by over forty percent.


15. Control-M App tutorial video

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Duration : 1 minute and 56 seconds

Behind every successful delivery or digital service lies intricate processes often hidden from view. This BMC Control-M video vividly exposes the potential chaos of disconnected systems, using simple animation to show how failures upstream directly impact customer experience downstream.

It distinguishes itself from a simple app tutorial video by illustrating Control-M's role as the intelligent conductor orchestrating complex processes across disparate sources. Data from sensors, logistics, and IT systems converge, enabling proactive intervention instead of reactive fixes.

This integrated approach ensures the right information reaches the right place at the right time, making unexpected outages a distant memory. It demonstrates how seamless automation delivers not just operational efficiency but also the critical business resilience that creates happy customers.

What We Can Learn

Visualize data trends clearly to forecast future possibilities based on history effectively.


16. Exela Software tutorial video

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Duration : 1 minute and 9 seconds

Picturing a company's future ten years out reveals the imperative for digital transformation. The video beautifully illustrates this journey, emphasizing a strategic, digital-first approach where technology isn't just a tool but the core engine for growth. It starts by showing the fundamental shift needed in data management, from front to back office.

What truly resonates is Exela's capability to embrace complexity and deliver simplicity. By standardizing data, building integrated workflows, and applying automation and artificial intelligence, they demonstrate how resources are freed. This offers a level of business intelligence far exceeding a basic software tutorial video. Their vision transforms the human work experience and empowers employees. Extending to smart offices and improved customer experiences, Exela showcases a compelling path for leaders to unlock potential, making this video an inspiration for future digital projects.

What We Can Learn

Visualize data showing achieving up to 77 percent audience reach for impactful communications.


17. D2iQ Application guide video

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Duration : 2 minutes and 10 seconds

Navigating the tangled cloud native landscape feels daunting, a labyrinth of providers, platforms, and services promising agility but presenting overwhelming complexity. Through powerful visuals, this application guide video illuminates the inherent challenges, depicting the difficult choices and potential dead ends organizations encounter on this critical journey.

D2iQ emerges as the essential compass, transforming disorientation into clear direction. Their deep expertise and organized approach, framed as Spheres of Excellence, simplifies the path. This guidance, coupled with robust support and training, ensures businesses can confidently move beyond initial deployment to achieve resilient, scalable enterprise-grade operations day after day.

What We Can Learn

Visualize increased capacity with numbers, like a 55% boost, for tangible results.


18. idealworks Product education video

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Duration : 2 minutes and 12 seconds

Visualizing integrated logistics orchestration reaches a new level of clarity here. idealworks delivers an insightful product education video utilizing sophisticated animation. It powerfully demonstrates how autonomous robots like the iw.hub navigate complex, busy environments safely, effortlessly handling tasks alongside human workers. This visual storytelling makes the complex system easily understandable.

The system's central intelligence, AnyFleet, truly shines. It acts as the unifying digital brain, connecting all devices, managing traffic flawlessly, and enabling efficient automation based on real-time data. This compelling, cohesive approach serves as an inspiring blueprint for transforming logistical operations with adaptability and optimized flow.

What We Can Learn

Visualizing internal architecture increases technical audience engagement by 30 percent for better connection.


19. YPSO Software walkthrough video

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Duration : 2 minutes and 26 seconds

Fragmented communication and data silos plague complex industrial processes, creating delays and errors between research, production, and sales teams. The Proxima software emerges as a powerful remedy, unifying these disparate functions. This software walkthrough video effectively demonstrates its ability to bridge those long-standing divides.

Proxima streamlines collaboration for Jack, Jrgen, and Pamela by automatically handling data formats and unit conversions, saving significant time. Its predictive simulation capabilities empower confident decision-making, optimizing processes and mitigating risks early. This creates a transparent, efficient workflow from lab to plant, inspiring better project outcomes.

What We Can Learn

Visualize inner workings through realistic animation building audience confidence in superior design.


20. EdrawMax AI Feature explanation video

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Duration : 2 minutes and 39 seconds

Stepping beyond traditional tools, EdrawMax AI reinvents diagramming, unleashing creative potential through intelligent automation. Its core strength lies in transforming abstract concepts and structured data into dynamic mind maps, comprehensive flowcharts, and adaptable outlines instantly, solving the challenge of manually building complex visual representations.

Efficiency accelerates further as this feature explanation video demonstrates how seamlessly extracting text from images eliminates tedious transcription and integrates diverse content. This powerful tool removes friction from the ideation process, freeing up mental energy and empowering students, professionals, and creatives to achieve their visualization goals faster and more effectively.

What We Can Learn

Show how complex data is layered for clear insight accelerating viewer understanding dramatically.


21. Stonebranch Customer onboarding video

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Duration : 2 minutes and 4 seconds

Feeling overwhelmed coordinating IT processes across various systems? Stonebranch's Universal Automation Center emerges as the clear path forward, unifying real-time automation and orchestration effortlessly from legacy systems to cutting-edge cloud and microservices.

This sophisticated platform conquers the challenge of fragmented automation, offering a single pane of glass for complete command and insightful analytics. It activates digital transformation by empowering business groups through self-service, managing intricate data pipelines and integrating emerging tech like AI. As a customer onboarding video, it skillfully demonstrates complex value simply.

The visual journey conveys a sense of control and efficiency, proving an inspiring blueprint for communicating technical solutions. It highlights how strategic video can simplify complexity and reveal a powerful, unified operational future.

What We Can Learn

Clearly demonstrating product features increases understanding 72% prefer learning via video.


22. Mindray Customer onboarding video

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Duration : 2 minutes and 59 seconds

Innovating the patient monitoring landscape, Mindray unveils a highly adaptable wearable system. The video powerfully demonstrates its smart modularity, enabling effortless wireless interconnection and versatile vital sign capture tailored to diverse needs, simplifying setup for clinical teams.

The mWear system offers unwavering, continuous health tracking throughout a patient's active periods, rest, and sleep, providing constant reassurance. This presentation effectively functions as a customer onboarding video, showing how it empowers patients by enabling medical-grade monitoring even during home recovery.

Accessing unified data via mobile or central station ensures rapid, informed clinical response to any deviation, significantly boosting patient safety. This comprehensive approach paints an inspiring picture of integrated, patient-centric healthcare delivery.

What We Can Learn

Visualize how personalized data creates a knowledge network to empower viewers daily.


23. Opus 2 Product tour video

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Duration : 2 minutes and 7 seconds

Navigating the complexities of investigations demands unified precision, yet often teams face fragmented data and disconnected processes. Scattered evidence, separate timelines, and manual tasks create significant hurdles, hindering collaboration and putting valuable time and outcomes at risk. This disjointed state underscores the need for a truly integrated approach.

Opus 2 Investigations offers a compelling answer, unifying the entire process in a single connected space. Through this product tour video, we see how it builds a comprehensive 360-degree view linking all critical elements, transforming chaos into clarity. Streamlined witness management, connected interview prep, and secure sharing via portals empower teams to work efficiently. The platform enables a standardized, mobilized approach, fostering real-time insights for better progress tracking and reporting.

What We Can Learn

Show how an AI assistant processes a 1 hour 24 minute recording into concise summaries.


24. Syniti Match Guided tour video

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Duration : 32 seconds

Discovering hidden value shouldn't feel like navigating a complex maze. The animated visuals masterfully depict the chaotic reality of managing vendor records, showing how scattered data points and duplicate entries can obscure potential volume discounts and valuable rebates, symbolizing capital left unclaimed in the shuffle.

Syniti Match offers a sharp, clear solution. It's presented effectively in this guided tour video, acting as a concise explanation of how the platform brings order, ensuring a precise view of procurement expenditures. It smartly identifies and prevents duplicate records instantly, providing vendor mastery businesses can confidently rely on, turning confusion into actionable insight.

What We Can Learn

Make complex processes understandable increasing audience comprehension by 74 percent using animation.


25. GEM Connect Application guide video

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Duration : 3 minutes and 0 seconds

Navigating the complexities of emerging market treasury can feel like a tangled maze. This video powerfully captures the friction points clients face, from regulatory hurdles to manual workflows. It builds anticipation for a fundamental shift in how these challenges are approached, promising clarity amidst chaos.

The core mechanics are revealed in this application guide video, presenting GEM Connect as the one-stop integrated technology solution. It seamlessly links critical functions like liquidity, FX risk management, and payments, specifically tailored to individual client requirements for navigating restricted markets.

Automating these processes directly reduces open market risk and unlocks significant efficiency. The clear visual representation of overcoming traditional barriers provides inspiring insight into transforming complex cross-border operations for a smoother financial journey.

What We Can Learn

Demonstrate complex product assembly and seamless integration easily through animation boosting confidence.


26. Cojilio Feature explanation video

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Duration : 3 minutes and 4 seconds

Achieving seamless business operations transforms daily workflows. Cojilio connects critical functions, presented visually as a digital dance linking scheduling and payments. This unification replaces frustrating manual steps and disjointed systems, offering owners peace of mind by streamlining their core tasks into an integrated hub for efficiency.

This feature explanation video masterfully conveys the value. It demonstrates client ease with 24/7 online booking and highlights how features like customizable intake forms and loyalty programs strengthen client relationships. The clear visuals make the complex benefits of reducing no-shows and automating tasks easy to grasp, serving as inspiration for better video communication.

What We Can Learn

Visualize impactful health statistics today 2 in 5 adults are overweight or obese.


27. OmniBoard Software tutorial video

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Duration : 40 seconds

Gaining control over personal finances, often a daunting puzzle, is presented as a clear path forward. The video's initial visual metaphor captures the complexity many face, setting the stage for a solution that elegantly transforms financial layers into an accessible digital overview.

Witnessing key features like consolidated net worth views and account linking through the clean interface offers a tangible sense of the platform's user-friendliness, much like anticipating an intuitive software tutorial video experience. OmniBoard provides this unified window, accessible anywhere, turning financial management into a source of clarity and empowerment.

What We Can Learn

Use animation to clearly visualize benefits like durability and efficiency for viewers.


28. akeneo Platform demonstration video

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Duration : 51 seconds

Breathing life into product data to captivate customers is essential. This platform demonstration video reveals the power of Akeneo Product Cloud, functioning as the intelligent core that transforms how companies orchestrate their entire product record seamlessly for maximum impact.

The visual journey highlights key mechanisms like seamless data flow and intelligent supplier onboarding, alongside a comprehensive app store ecosystem. This demonstrates how Akeneo Product Cloud solves the complexities of managing varied product information, laying the foundation for consistent, rich experiences.

This unified approach actively empowers businesses. It dramatically improves time-to-market and conversion rates while boosting operational efficiency. Providing the flexibility and scalability needed to sell faster, better, and everywhere, it truly revolutionizes the end-to-end customer experience.

What We Can Learn

Visualize data transformation and process flow to simplify technical understanding across teams.


29. Buildertrend SaaS demo video

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Duration : 51 seconds

Masterfully capturing the chaotic reality of construction management, a deluge of messages and calls paints a familiar, overwhelming picture. This opening animation instantly resonates, vividly contrasting disorder with the promise of control and setting up a compelling problem statement.

Buildertrend presents a powerful antidote, beautifully visualized through its clean, integrated app interface. Streamlined schedules, client portals, and task management show how the platform organizes communication, helping professionals track projects, people, and profits. This concise saas demo video effectively demonstrates transforming complexity into focused, productive work.

What We Can Learn

Visualize dimensions like 375mm graphic card length answers 75 percent of common questions fast.


30. Notion Product demo video

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Duration : 16 seconds

Cutting through the digital clutter to find a dedicated workspace is crucial. Notion emerges as a unified environment, meticulously crafted to centralize scattered tasks and information, whether managing personal projects or orchestrating vast organizational efforts across thousands of collaborators.

The clarity Notion offers is compellingly shown in this product demo video, illustrating its strength as a calm, clear platform to focus on essential work. By showcasing diverse use cases, from structured directories to dynamic meeting notes, the demonstration vividly contrasts the chaos of disparate tools with the empowering simplicity of a single, integrated space. It's an inspiring visual argument for organizational focus.

What We Can Learn

Visually demonstrating the tool's ease of use builds confidence and clarity for complex software.


FAQ

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How does a platform walkthrough video specifically improve lead capture?

Platform walkthrough videos improve lead capture by showcasing functionality and benefits, turning curious visitors into engaged prospects.

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What makes a guided onboarding walkthrough truly effective for new users?

Effective onboarding walkthroughs use clear, concise guidance to simplify complex processes, increasing user satisfaction and product adoption.

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How should a software platform walkthrough be structured for optimal user engagement?

Structure walkthroughs logically, starting with key features and gradually introducing advanced functionalities, maintaining user engagement.

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What pitfalls should be avoided when designing a guided product tour video?

Avoid overwhelming users with excessive information or technical jargon. Keep product tours concise, focused, and user-friendly.

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How can screen recording be optimized for clarity in a platform walkthrough?

Optimize screen recordings with clear visuals, highlighting key actions and minimizing distractions for enhanced comprehension.

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What voiceover techniques enhance learning in a guided software demo?

A clear, enthusiastic voiceover guides users, providing context and emphasizing benefits, maximizing learning and engagement.

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What's the ideal duration for a platform feature walkthrough to maintain viewer interest?

Ideal walkthrough duration varies based on complexity. Concise videos highlighting key features maintain viewer interest. A 60-second video can cost between $1000-$6000 depending on complexity.

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How can visual cues be used to emphasize key features in a platform demo?

Visual cues like highlights, arrows, and zoom effects draw attention to important features, enhancing understanding and engagement.

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How should a complex software platform walkthrough be segmented for different user roles?

Segment complex platform walkthroughs by user roles, tailoring content to specific needs and permissions for a personalized experience.

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How can a sense of urgency be subtly incorporated into a product walkthrough to drive action?

Subtly highlight the benefits of immediate action, encouraging users to explore the platform and experience its value.

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What tone and style best suits a guided tour video for a professional audience?

A professional, informative tone with clear, concise language and high-quality visuals best suits professional audiences.

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How can a platform's value proposition be clearly conveyed in the first minutes of a walkthrough?

Showcase the platform's core value proposition early on, demonstrating how it solves problems and benefits users.

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How can interactive elements enhance a guided product tour for better user understanding?

Interactive elements like clickable buttons and branching paths allow users to explore at their own pace, deepening understanding.

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What are the key considerations when scripting a concise and compelling platform walkthrough?

Concise, compelling scripts highlight key features and benefits, driving user engagement and conversions.

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How does a strong call to action within a platform walkthrough impact conversion rates?

A strong call to action encourages immediate engagement, driving conversions and maximizing the walkthrough's impact. Typical turnaround time is 3-8 weeks.



Measuring Success: Key Video Metrics & KPIs


Measuring success for a Platform Guided Walkthrough Video goes beyond mere viewership numbers. It requires a deep dive into how users interact with the content and how that interaction translates into desired actions within the platform itself. Understanding which metrics matter helps illuminate the video's true impact on user comprehension, engagement, and adoption. This data provides essential feedback for continuous improvement and demonstrating the video's value.

Analyzing viewing behavior is fundamental. Tracking total views provides reach, but delving into watch time reveals how effectively the video holds attention. Low average watch time or sudden drop-off points pinpoint areas where the content might be losing viewers, signaling a need for refinement in narrative or presentation. High completion rates, conversely, indicate the video is resonating and guiding users successfully through the intended steps.

Ultimately, video success links directly to user action. Monitoring conversion rate, such as sign-ups or purchases directly attributable to video viewers, is crucial. Similarly, the click-through rate on calls to action embedded within or at the end of the video shows its ability to drive immediate engagement. Beyond initial actions, tracking how video consumption influences subsequent feature usage and overall user retention paints a complete picture of its long-term effectiveness in fostering platform adoption.

  • Key Viewing Metrics View counts average watch time and drop-off points analysis.

  • Engagement Indicators Completion rates and any in-video interaction rates.

  • Action-Oriented Metrics Click-through rate on CTAs and overall conversion rate.

  • Platform Impact Metrics Feature adoption rates and user retention directly linked to video viewers.


  • Leveraging these metrics empowers creators to make data-driven decisions, ensuring platform walkthrough videos consistently meet user needs and achieve strategic goals.


    Why Advids for Platform Guided Walkthrough Video?


    At Advids, we create compelling Platform Guided Walkthrough Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Our commitment to excellence is reflected in over 109 five-star Google reviews.

    Unlocking the Power of Platform Guided Walkthrough Video:

    Targeted Solutions: We craft customized Platform Guided Walkthrough Videos, tailoring each project to your brand, style, and target audience. From concise onboarding tutorials to in-depth feature demonstrations, we've produced over 230 successful Platform Guided Walkthrough Videos.
    Engaging Narratives: Our skilled animators and storytellers weave captivating narratives that resonate with your viewers and clearly explain complex processes.
    Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning Platform Guided Walkthrough Videos that leave a lasting impact.

    Experience and Expertise:

    12+ Years of Success: With over 12 years of experience, we possess a deep understanding of what makes a Platform Guided Walkthrough Video truly effective.
    Trusted by Industry Leaders: We're proud to be the trusted animation partner for a diverse range of clients, from established corporations to innovative startups.
    Client Satisfaction Guaranteed: Our 109+ five-star Google reviews speak to our dedication to client satisfaction and delivering exceptional results.

    A Collaborative Approach:

    Partnership Focused: We believe in close collaboration throughout the entire video production process, ensuring your vision is realized at every stage.
    Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create impactful Platform Guided Walkthrough Videos.


    Ready to unlock the potential of Platform Guided Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Platform Guided Walkthrough Video?


    A Platform Guided Walkthrough Video is a type of video that provides a step-by-step guide on how to use a specific platform, software, or app. It's like having a personal tutor guiding you through the platform's features and functionalities. These videos can be used for onboarding new users, educating customers on product features, demonstrating product functionality , and providing customer support .

    Walkthrough videos have evolved from simple screen recordings to more interactive and engaging experiences, incorporating animations, micro-interactions, and personalized learning paths . They are often used in conjunction with other marketing materials, such as website content, email marketing campaigns, and social media posts, to provide a comprehensive understanding of the platform.


    What do top Platform Guided Walkthrough Videos have in common?


    Mastering platform walkthrough videos requires a strategic approach focusing on user needs and clear communication.

    Ideal User Persona : Define your ideal user's needs and pain points to tailor the video's message.

    • Structured Script: Use a clear, concise script with logical transitions between steps.
    • Intuitive Navigation: Visually guide users through the platform with clear on-screen prompts .
    • Engaging Storyline: craft a narrative that resonates with the user's goals and aspirations.
    • Highlight Key Features: Showcase features that solve user problems and add value.
    • Problem/Solution Approach: Present a clear problem and demonstrate how the platform solves it.
    • Practical Demonstrations : Use realistic scenarios and relatable examples to showcase functionality.
    • Clear Call to Action: Provide a clear next step for viewers, such as a link or signup.
    • Performance Metrics: Track key metrics like watch time and conversion rates to optimize future videos.
    • Visual Aids: Use graphics, animations, and annotations to enhance understanding and engagement.


    What makes Platform Guided Walkthrough Video effective?


    Platform guided walkthrough videos gain effectiveness by demonstrating core platform workflows, not just listing features. Customizing walkthroughs based on the user journey, rather than just their role, ensures the video speaks directly to their needs. Guiding viewers towards a specific platform action, rather than just a general task, creates a clear path for engagement.

    Developing user-centric scenarios to inform the videos narrative is key, allowing viewers to see themselves using the platform. Highlighting platform features that solve user pain points is paramount, making the video relevant and valuable. Agencies craft a narrative that showcases the platforms value, not just its features, turning a demo into a compelling story.

    Utilizing clear visuals, purposeful on-screen cues, and a consistent visual identity enhances understanding, making the platform easy to grasp. A direct call to action , prompting the next user interaction , is essential, guiding viewers towards their next step. This builds platform confidence and encourages further engagement, fostering a sense of empowerment.

    Defining success metrics, such as user engagement and task completion , enables performance tracking, allowing for continuous improvement of the videos effectiveness.


    How long should your Platform Guided Walkthrough Video be?


    Optimize platform walkthrough video length for maximum impact by aligning video type, content, and viewer engagement.

    Pre-production Considerations for Determining Video Length:

    • What's the core platform function shown?
    • Who's the ideal user profile ?
    • How many steps need demonstration?
    • Is the platform interface simple?
    • Which platform hosts the video?
    • What's the video's marketing role?
    • What visual style best suits the message?

    Platform guided walkthrough video length guide

    Platform Guided Walkthrough TypesVideo LengthUse CaseFunnel
    Screen Recording45-90 secondsQuickly showcases platform navigation; ideal for simple features, minimalist styleAwareness/Consideration
    Animated Screencast60-120 secondsHighlights key features with engaging visuals; uses motion to guide usersConsideration/Conversion
    Live Action Demo1-2 minutesDemonstrates platform use with a human element; builds trust and relatabilityConsideration/Conversion
    Explainer Video90 seconds-1.5 minutesSimplifies complex processes; uses clear visuals and concise narration, cartoon styleAwareness/Consideration
    Tutorial Video1.5-3 minutesProvides step-by-step instructions; ideal for in-depth platform understandingConversion/Retention


    How to create Platform Guided Walkthrough Videos?


    Crafting compelling platform walkthrough videos requires a strategic approach. Mastering the pre-production and production phases ensures your video effectively showcases the platform's value and drives user engagement.

    * Audience Definition - Use user personas to tailor the video's language and focus to specific user needs.

    • Feature Selection - Prioritize features based on user research and platform analytics to maximize impact.
    • Narrative Design - Employ a clear problem-solution structure to showcase the platform's value proposition.
    • Storyboard Creation - Use detailed storyboards to ensure visual consistency and smooth transitions.
    • Scriptwriting - Incorporate concise, clear language and avoid jargon to enhance understanding.
    • Style Selection - Match the video style to the platform's brand and target audience for a cohesive experience.
    • Screen Recording - Use high-resolution recordings with clear annotations to highlight key features.
    • Live Action Capture - Use professional actors to deliver a polished and engaging presentation.
    • Animation/Graphics - Use motion graphics to emphasize key points and improve information retention.
    • interactive elements - Incorporate calls to action to encourage viewers to explore the platform further.


    Creating Accessible Platform Videos for Diverse Audiences


    Creating accessible platform videos isn't just about ticking boxes; it's about opening doors to knowledge and understanding for everyone. Think about it – wouldn't it be frustrating to miss out on valuable information simply because a video wasn't designed with your needs in mind? We want our platform walkthrough videos to empower every user, regardless of their abilities or background.

    Accessibility isn't an afterthought; it's an integral part of the design process. By considering accessibility from the outset, we create a more inclusive and user-friendly experience for everyone. For instance, clear and concise language, free of jargon, is crucial, especially in software walkthrough video examples where complex terms can be confusing. Similarly, well-designed explainer video examples for software often utilize clear visuals to enhance understanding.

    • Captions and subtitles are essential for viewers who are deaf or hard of hearing, allowing them to follow along with the dialogue and narration. Imagine trying to understand a video without sound – that's the reality for many.
    • Audio descriptions paint a picture for visually impaired users, narrating key visual elements that might otherwise be missed. This opens up a whole new world of understanding for those who rely on screen readers.
    • Keyboard navigation and screen reader compatibility ensure that users who can't use a mouse can still fully interact with the platform and access all its features. This is crucial for creating a truly inclusive experience.
    • Consider color contrast, font size and style, and visual cues like arrows and highlights. These elements work together to create a visually accessible experience for users with low vision, making it easier for them to navigate and understand the content. This is particularly important for Software demo videos and SaaS Demo Videos, which often feature complex interfaces.

    By incorporating these accessibility features, we not only broaden our reach but also demonstrate our commitment to creating a truly inclusive online environment. User testing with diverse audiences, including those with disabilities, is essential for identifying and addressing any remaining accessibility barriers. Regular updates and improvements ensure that our platform remains accessible as technology evolves.


    The Benefits of Using Animated Explainer Videos


    Following our discussion on video styles, let's delve into the power of animated explainer videos for platform walkthroughs. These videos aren't just about eye-catching visuals; they're about making your platform accessible and engaging for everyone. Imagine transforming complex processes into digestible stories, boosting user understanding and driving conversions.

    Animated explainer videos offer a unique way to connect with your audience. Think about it – wouldn't you rather watch a captivating animation than a dry screen recording? We certainly would!

    • simplify and engage : Help users grasp complex features quickly with engaging visuals. Think of a character navigating your platform in saas walkthrough video examples, showcasing its ease of use.
    • Boost Retention: Visuals enhance memory, ensuring users remember key platform functionalities. Animated platform tutorial video examples break down multi-step processes into digestible chunks.
    • Brand Storytelling: Craft a compelling narrative that resonates with your brand and target audience. This is especially effective in explainer videos for software, where you can visualize abstract concepts.
    • enhance interactivity : Transform interactive product demos and Platform training videos into engaging learning experiences with animation. Add dynamic elements that highlight key features and encourage exploration.

    By leveraging the power of animation, we can create platform walkthrough videos that are not only informative but also truly captivating. This leads to increased user engagement , better product understanding, and ultimately, higher conversion rates.


    Showcasing Key Features Effectively in Platform Videos


    Creating compelling platform walkthrough videos hinges on effectively showcasing key features. Let's explore how to make those features shine and truly resonate with our audience. Imagine a user struggling with a specific task. Our video becomes their guide, demonstrating how our platform provides the solution. This is where the magic happens.

    We've discussed the importance of user research and clear communication. Now, let's translate that into actionable steps for showcasing key features.

    • Show, don't tell: Instead of simply listing features, demonstrate their value in action. Think "product walkthrough video examples" – guide users through real-world scenarios, highlighting how each feature solves a problem.
    • benefits over features : Focus on the "why." How does each feature improve the user's workflow or solve their pain points? This is crucial for both simple product walkthroughs and complex enterprise software walkthrough video examples.
    • visual storytelling : Use annotations, graphics, and animations to enhance understanding and engagement. Think visually, like in Platform Explainer Videos, to make complex concepts easier to grasp.
    • User-centric approach: Always keep the user in mind. Tailor the video to their specific needs and pain points. technology demo videos can be particularly effective in showcasing real-world applications.

    By focusing on these key elements, we can create platform walkthrough videos that not only inform but also inspire, driving user engagement and ultimately, success.


    Optimizing Platform Videos for Different Platforms


    Let's talk about tailoring your platform walkthrough videos for different platforms. Creating a great video is just the first step. To truly connect with your audience, we need to optimize for each platform's unique characteristics. Think about it – a TikTok video wouldn't work on LinkedIn, right?

    Imagine showcasing your platform on Instagram. Short, visually-driven feature highlight videos would capture attention quickly, much like mobile app walkthrough video examples designed for mobile consumption. On the other hand, a detailed Application Tutorial might thrive on YouTube, where users seek in-depth guidance. Similarly, platform demo video examples on LinkedIn should resonate with a professional audience.

    We need to consider each platform's culture and user expectations. A playful, fast-paced style might work for TikTok, while a professional tone suits LinkedIn. Tailor your video length, format, and call to action to match the platform's conventions. For instance, vertical videos are essential for mobile-first platforms.

    • Think about user demographics. A Gen Z audience on TikTok differs from professionals on LinkedIn. Tailor your message accordingly.
    • Ensure your videos are accessible to everyone, regardless of ability. Closed captions and subtitles are crucial for inclusivity and silent autoplay.
    • Don't forget about platform-specific SEO. Use relevant keywords and hashtags to boost discoverability.
    • Experiment with different approaches and analyze platform analytics to understand what resonates with your audience. A/B testing can help you optimize for maximum impact.

    By tailoring our approach, we can ensure our platform walkthrough videos reach the right audience on every platform, maximizing engagement and driving results.


    Integrating Interactive Elements into Platform Videos


    Interactive elements transform platform walkthrough videos from passive lectures into engaging experiences. Imagine guiding users through your platform, not just showing, but letting them actively explore. Interactive elements empower users to learn at their own pace, deepening their understanding and connection with your platform.

    Let's explore how we can weave interactivity into our videos:

    • clickable annotations: Imagine watching a website walkthrough video example and clicking a button to instantly download a helpful resource. Annotations make this possible, connecting users with valuable information right within the video.
    • branching scenarios : onboarding videos become personalized journeys with branching scenarios. New users choose their own learning path, focusing on the features most relevant to them, much like choosing your own adventure.
    • interactive quizzes: Product Walkthroughs become more engaging with quizzes. Test user comprehension after demonstrating a feature, reinforcing key concepts and making learning fun.
    • gamified elements: Think app walkthrough video examples with progress bars and reward badges. Gamification transforms learning into a game, motivating users to explore every corner of your platform.

    By incorporating these interactive elements, we create platform walkthrough videos that are not only informative but also truly captivating. This leads to increased user engagement, better product understanding, and ultimately, higher conversion rates.


    How platform guided walkthrough video examples are curated?


    We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic product tour videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and relevance to platform-specific actions (e.g., account creation, feature exploration).
    7.Brand Alignment Determining video alignment with brand message, identity, and platform integration (e.g., consistent branding across web and app).
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, Product tour video examples 2024, n=9500 videos within duration <3 minutes, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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