Imagine effortlessly mastering any new platform. Could a simple video unlock that ease? I am here today, and in this article, what we'll explore is the transformative power of user guide videos. Our goal is to show you how these videos are revolutionizing onboarding, making the learning process intuitive and engaging. We'll uncover compelling evidence that proves their impact - let's see the numbers.
Brands that use video marketing grow their revenue 49% faster year-over-year than brands that don't.
86% of businesses are already using video marketing.
50% of the time users spend on Facebook is spent watching videos.
These stats paint a clear picture: video is king, and harnessing its power for user guidance is no longer optional. Effective platform user guide videos bridge the gap between product complexity and user understanding, transforming frustration into aha! moments. We've handpicked 30 Eye-catching Platform User Guide Video examples that instantly resonated with us and inspired interest.
The Australian National Outlook is an insightful guide into Australias future, offering a comprehensive roadmap for navigating complex challenges. This Platform User Guide Video is a perfect example of clear and engaging communication, effectively highlighting the key drivers and potential pathways for development.
The video utilizes vibrant and engaging animation that captivates viewers, making complex information accessible to a broader audience. The use of metaphors, such as the hiker with a compass and the doors representing different futures, further enhances comprehension and adds a touch of artistic flair. It is a great example of how to make information not only clear but also compelling.
What We Can Learn
Animated visuals can make complex information accessible and captivating for a wider audience.
Predictive analytics doesn't have to be intimidating; it can be as simple as planning a dinner party. Imagine you have a friend who is always late, but on rainy days, they become an umbrella-searching ninja. This is the core of what predictive analytics is. By analyzing data from the past, you can predict their arrival time based on weather patterns.
This video, however, is not just about dinner parties. Accenture's Platform User Guide Video showcases how predictive analytics can be applied to real-world challenges with far greater complexity. It uses engaging visuals and a lighthearted tone to demystify this powerful tool. The isometric animation style, the clear scene compositions, and the strategically placed visual metaphors effectively communicate the core concepts of predictive analytics in a way that is both engaging and informative.
What We Can Learn
Clear scene compositions and strategic metaphors make abstract ideas easily digestible, driving engagement.
We admire how this Platform User Guide Video skillfully illustrates the interconnectedness of global economies and the crucial role of behind-the-scenes operations. BMC Helix Control-M takes center stage as the solution, empowering IT teams to orchestrate complex data pipelines and automate file transfers. The 2D motion graphics with their clean, modern aesthetic make complex concepts easily digestible.
The video's relatable delivery truck analogy immediately hooks viewers, highlighting the potential impact of breakdowns. We love the way it seamlessly transitions to showcasing Control-M's capabilities, emphasizing its ability to monitor workflows and eliminate risks. The upbeat music and smooth transitions keep the pace engaging. This video inspires with its clear message and smart design choices.
What We Can Learn
Illustrate complex processes with simple analogies, boosting viewer understanding.
4. Delta Dental Healthy Smiles Platform Video - Educate playfully about dental hygiene
The video uses a clever combination of 2D and 3D animation, making the content visually appealing and engaging for young children. The use of vibrant colors, particularly green and red, is consistent with the brand's existing color scheme, creating a strong sense of brand identity. The animation is simple and straightforward, making it easy for children to understand and follow the information presented. The character designs are also playful and relatable, which helps to create a connection with the target audience.
The video effectively uses simple visuals to explain complex concepts, such as the process of tooth decay and the importance of flossing. This approach ensures that the message is easy to understand and remember. The use of close-up shots and clear, concise narration further enhances the viewer's understanding. The video's focus on the importance of permanent teeth and the benefits of good oral hygiene is a great example of how to promote healthy habits in a fun and engaging way.
What We Can Learn
Design playful, relatable characters to connect with young audiences and boost engagement.
The visual narrative in this Platform User Guide Video is truly exceptional. We are impressed by the clever use of icons to represent complex concepts, simplifying the message while maintaining a sophisticated aesthetic. The color palette and dynamic transitions create a sense of energy and momentum.
From start to finish, the video maintains a captivating pace, showcasing the Microsoft Marketplace Rewards with an efficiency thats hard to match. We've ever seen such a compelling visual story told in under 70 seconds. It's a perfect example of how to inspire action while delivering a comprehensive overview of a program's benefits.
What We Can Learn
Dynamic transitions and a fast pace keep viewers hooked, leading to better comprehension.
The Gemalto video masterfully encapsulates the potential of 5G and the importance of robust security measures. We all appreciate the sleek, modern design, the seamless 2D animations, and the compelling narrative. It effectively showcases how 5G will revolutionize various industries, from self-driving cars to remote surgery.
The tech platform user interface demo cleverly highlights Gemalto's security solutions, emphasizing security by design for 5G networks. This approach instills confidence in their ability to protect data and digital identities. The video effectively uses a lighthearted color palette and upbeat music to make the complex topic of 5G security approachable and engaging.
What We Can Learn
Showcase your platform's value with a compelling story.
The CAT Remote Fleet Vision platform user guide video example immediately captivates with its cinematic visuals and sophisticated aesthetic. The interplay of light and shadow enhances the software's interface, while the dynamic camera angles maintain a consistent energy throughout. We all appreciate the strategic use of text overlays to emphasize key features, reinforcing the message without overwhelming the viewer.
The integration of 3D animations adds a unique dimension, transforming a typical software demonstration into a visually engaging narrative. The video expertly guides the viewer through CAT RFV's capabilities, leaving them with a clear understanding of its value proposition. This demonstration serves as an exceptional example of how to effectively showcase a complex platform with clarity and style.
What We Can Learn
Integrate text overlays subtly. guide viewers' eyes, not distract them.
We love the smooth onboarding experience this Axis Bank platform user guide video provides. The screen recordings showcase every step in crisp detail, from logging in to browsing fund options with impressive clarity. The video effortlessly guides users through each action, making even complex financial procedures feel intuitive. This approachable style instills confidence, encouraging viewers to confidently manage their investments through the platform. The video seamlessly blends functionality and visual appeal, creating a compelling overview of Axis Banks online investment platform.
The strategic use of 2D animation adds a touch of personality, enhancing engagement without distracting from the core message. The video effectively communicates the key benefit of convenient, at-home investing, appealing to busy individuals.
What We Can Learn
Crisp screen recordings build trust, leading to confident user adoption.
In this compelling platform user guide video example, Roche tackles the challenging topic of MS disease progression with remarkable clarity. The animation brilliantly uses the familiar imagery of a rail network to explain the complex workings of the central nervous system. We love how this visual metaphor makes the invisible visible, allowing viewers to connect with the often-silent journey of those living with MS.
Beyond the clever concept, the videos vibrant color palette and upbeat music create a sense of hope. The simple 2D animation style, coupled with a relatable voiceover, ensures the information is accessible to a broad audience. This Roche video perfectly blends education with inspiration, serving as a powerful example for healthcare communication.
What We Can Learn
Visually explain the problem your product solves, creating a strong connection.
We appreciate the innovative approach to platform user guide video production exemplified in this Citrix DaaS video. The minimalist animation style, coupled with clear messaging, effectively conveys complex information about cloud security. This approach resonates with the viewer, sparking interest and building trust in Citrix's solution.
In fact, we love how the video uses simple visuals and concise explanations to break down the benefits of DaaS. The comparison of cloud and on-premises solutions, alongside the emphasis on control and compliance, clarifies potential concerns. This strategic presentation reinforces Citrix's commitment to security without overwhelming the viewer with technical jargon.
What We Can Learn
Focus on user control and compliance to boost confidence in your platform.
Chainlink securely connects blockchains to real-world data and computation, empowering hybrid smart contracts to revolutionize global industries and establish a foundation of truth. This is a powerful concept, and it's crucial to communicate it effectively. A Platform Onboarding Video for User Adoption can be a powerful tool for achieving this.
Video Design - The video features a modern, clean design aesthetic, using minimalist graphics and a limited color palette. This visual style, with its clean lines, simple shapes, and use of animation, is effective in conveying the concept of blockchain security and decentralization.
The use of animated graphics helps to explain the complex concepts of blockchain technology in a way that is easily understandable to the average viewer. The video's clear and concise narrative, coupled with its visually appealing style, makes it an effective tool for educating viewers about Chainlink's role in the future of decentralized applications.
EagleView CONNECTExplorer is a web-based application that helps users access aerial imagery, giving them a new perspective of various locations. The video is designed to showcase the functionality of this platform, giving viewers a glimpse into how it can be used.
Video Design - The video starts with a minimal design, showcasing a computer screen and a simple graphic of a map. The design features a clean and modern style, utilizing flat colors and a simple aesthetic. This style aligns well with the Platform User Guide Video as it creates a professional and approachable atmosphere. The video then transitions to showcasing the CONNECTExplorer platform, displaying different functionalities through various icons and animation.
The visual style of the video is professional and sleek, while using animation to demonstrate the various functionalities of the platform. This helps to draw the viewer's attention to the key features of CONNECTExplorer and to communicate its value. The overall tone of the video is informative and engaging, ensuring that viewers can understand the platform's capabilities and how it can benefit them.
Capgemini and Red Hat offer sophisticated cloud automation tools, simplifying the cloud-native application migration. This video is designed to introduce the benefits of cloud automation.
Video Design - The video is a Platform Walkthrough Video. It uses a clean, minimal design with bright, bold colors. Animated lines and a simplified illustration of a hand holding a smartphone are featured. Simple, yet effective graphics highlight the key benefit of the automation solution. This design style is perfect for engaging viewers with the platform features and its complex features.
This minimalist design style is effective in presenting a clear, concise message about cloud automation. The animation and visual elements communicate the benefits of the solution, specifically the simplification of cloud-native application migration. The video's tone is professional and straightforward, which helps build trust and credibility. The minimalist design helps to showcase the product and its solution effectively.
360Learning is a Learning Management System platform that helps organizations measure their impact and make data-driven decisions. This video is designed to showcase the company's advanced reporting features that go beyond traditional spreadsheets and siloed reports.
Platform Onboarding Video for User Adoption - This video uses bright, colorful graphics to make the video engaging and exciting. The video opens with a series of colorful geometric shapes that represent the fragmented data typically found in spreadsheets, highlighting the core value proposition of the platform - to help organizations gather and analyze data in an easy and effective way.
The video uses a clear and concise narrative to show how the platform can solve the problems associated with using traditional data analysis methods. The bright colors, simple animations, and clean design help to make the complex topic of data analytics easy to understand for all audiences. The video demonstrates how the platform can help organizations gain a complete picture of their learning programs, enabling them to track their progress and make informed decisions.
We admire the crisp, clean aesthetic of this platform user guide video for SaaS. The 2D animation, combined with a sleek UI design, showcases the simplicity and ease of using the U.S. Bank Instant Card. We love how effortlessly viewers can grasp the platforms functionality through concise visuals and intuitive transitions.
The video masterfully highlights different user roles and their interactions with the platform. From administrators assigning roles to cardholders making purchases, each step is seamlessly presented. This clarity ensures viewers understand the value proposition and functionality of the U.S. Bank Instant Card.
What We Can Learn
Seamlessly present each step; this ensures viewers understand the value.
Clean, minimalist animation, vibrant hues, and clever sound design make this a compelling explainer video. We love the simplified illustrations of electrical appliances and their malfunction due to bad power quality, instantly relatable and engaging for a broad audience. Elaadnl's focus on clear information delivery shines through, seamlessly transitioning from problem to solutions in their smart charging platform user guide video for technology. We understand the importance of good converters and filters, setting standards, and testing, essential for a stable grid in the age of EVs.
What We Can Learn
Transition smoothly between problem and solution; viewers will follow easily.
Harmony is a tech platform that helps case managers in acute-care facilities make better decisions for outgoing patients. The video is designed to introduce the product and its key features.
Video Design - The video uses an animated style, featuring simple, clean graphics and bright colors. The animation is stylized, featuring icons and geometric shapes, which make it a good Platform User Guide Video Animation. The animation is used to illustrate different features of the platform.
The video's visual style effectively communicates the goal of providing case managers with easier access to patient information. The clean graphics, simple animations, and bright colors create a friendly and inviting tone, making the platform appear user-friendly and efficient. The video's narrative emphasizes the importance of making informed decisions about patient care, driving home the platform's value proposition.
This video is a Platform Onboarding Video for User Adoption, designed to showcase how retail waste classification and compliance services are revolutionized. It's a modern and clean design, using simple illustrations and animations to explain the product and its benefits. Animated icons of waste categories illustrate the complexity of back of store waste management.
Video Design - The color scheme is vibrant and engaging, with bright colors like orange, blue, and green, making the video visually appealing. The clean and simple animation and graphics are designed to communicate the complexities of waste management in a simple and clear way. This helps to ensure that the video is easy to understand and engaging for the target audience of retail and waste management professionals.
The video uses a positive tone to highlight the benefits of using the platform and to inspire viewers to learn more about how the company can help them improve their waste management practices.
Algolia helps businesses improve their search experience. This video is designed to introduce the problems of traditional search and the benefits of using Algolia.
Video Design - The video is an animated visual that demonstrates the challenges faced by businesses with outdated search functionality. The video uses a Platform Onboarding Video for User Adoption style, focusing on visual metaphors and simple graphics to communicate the message. The visuals are stylized and clean with a focus on a consistent color palette. Simple yet effective graphics, such as growing stacks of papers, fire, and people at their desks, make it a good Platform Onboarding Video for User Adoption.
The video effectively communicates the need for a better search experience by contrasting the struggles of manual work with a more automated and efficient approach. The video's tone is relatable and humorous, highlighting the common frustrations associated with inefficient search methods. The animated style adds a playful element, helping to engage viewers and reinforce the message in a memorable way.
Function Point is software that helps creative agency owners make better business decisions. It simplifies workflow, streamlines operations, and provides insights for agency growth.
Video Design - The graphics are colorful and clean, in line with the branding. The style is simple yet effective, providing a clear overview of the platform. Animated charts, graphs, and diagrams quickly visualize the software's capabilities, making it a strong Platform Onboarding Video for User Adoption.
The tone is professional, informative, and positive, highlighting the software's ability to empower creative agencies. The visual style emphasizes clarity and efficiency, reinforcing the message that the software can help agencies make better business decisions and thrive.
Health research data is exploding, it's like a tsunami of information. Imagine individuals represented by simple illustrations, each with a red plus sign symbolizing the growing volume of data.
Video Design - The video uses a simple yet effective visual style to highlight the complexities of managing health research data. It depicts different healthcare providers and authorities generating and managing this data, showcasing the decentralized nature of this information.
This Platform Onboarding Video for User Adoption clearly communicates the need for a more efficient and secure method of managing health data. The video tone is informative and engaging, using simple imagery to easily depict the vast amount of data involved in modern health research, the decentralized nature of data storage, and the need for new solutions.
Radix is a protocol designed to build decentralized applications, tokens, and coins. This video is designed to introduce the concept of decentralized finance and highlight the benefits of using Radix.
Video Design - This Platform Onboarding Video for User Adoption features a clean, modern, and abstract visual style. The graphics are simple yet effective, utilizing geometric shapes, lines, and minimal color palettes. The background seamlessly shifts between deep blues and light blues, signifying the transition from the traditional financial system to the decentralized one. The video's overall design is dynamic, with elements moving gracefully, adding a captivating visual appeal.
The visual style effectively communicates the objectives of the video. The use of simple graphics and animations creates an approachable feel, which is essential for introducing a complex concept like decentralized finance to a broader audience. The clean and minimal design reflects the efficiency and clarity of the Radix platform. The overall tone of the video is optimistic and exciting, encouraging viewers to explore the possibilities of decentralized finance.
What We Can Learn
Clearly showcase your platform's user-friendliness through simple visuals and a concise narrative, building user confidence.
Back Market is a global marketplace selling refurbished electronic devices. This video promotes the benefits of choosing refurbished phones over new ones, highlighting sustainability and affordability.
Video Design - This is a classic explainer video that uses bold text and visuals to communicate its message. The video is visually engaging with sleek, minimalist graphics, highlighting a phone screen, the key product.
The video uses a simple, clean design with a bold font and a focus on visuals. The narrative is simple, yet compelling. The video opens with a scene of a landfill, highlighting the problem of e-waste, then transitions to showcasing the phone, emphasizing that Back Market offers a solution to the growing problem of e-waste. The overall tone is informative and persuasive. By using simple and minimalist visuals, the video effectively communicates the importance of choosing refurbished electronics. It conveys the message clearly and concisely, making it an effective explainer video.
In the dynamic landscape of Platform User Guide Videos, this ServiceNow example stands out. We all appreciate the intelligent use of animation, cleverly balancing aesthetics with functionality. It effortlessly captures the essence of the platform, highlighting its ability to streamline processes and connect various departments.
The video's 2D character-driven storytelling resonates deeply, emphasizing how ServiceNow empowers employees and transforms workflows. The cohesive visual language, consistent branding, and UI/UX demo showcase the platform's effectiveness. We love how it intuitively guides users through its features, making it a compelling example of how to demonstrate complex software solutions with simplicity and flair.
What We Can Learn
Craft a story around your platform's user journey, building empathy and driving adoption.
Coinbase is a platform that allows users to buy, sell, and trade cryptocurrencies. This video is designed to inform users about the KNC token and how they can earn it through Coinbase Earn.
Video Design - The video uses bright, bold colors to capture the user's attention, making it more visually engaging. Dynamic, 3D graphics illustrate how the KNC token works on the Kyber Network. This is a well-executed Tech Platform User Interface Demo because it effectively leverages animation to explain a complex topic in a way that is easy to understand.
The video uses a fast-paced tone with energetic music, creating a sense of excitement and urgency, driving viewers to learn more about the opportunity to earn KNC through Coinbase Earn. The video's bright, modern design and dynamic animation effectively communicate the benefits of using the platform for buying, selling, and trading cryptocurrencies. The use of visuals and animation helps to simplify a complex topic, making it engaging for a wide audience.
This video is a Platform Feature Video for User Engagement, designed to showcase the features and benefits of the app. It provides a comprehensive solution enabling employees to travel with confidence, by combining remote work approval, travel booking, and compliance processes, all within one platform.
Video Design - The video utilizes a minimalistic and modern design style, featuring simple geometric shapes, clean lines, and a color palette of white, grey, and blue. Icons represent core features like claims and prescription data, creating a clean and approachable aesthetic. Simple animations illustrate complex processes like real-time assessments and approvals, making the platform's functionality easy to understand.
The video's tone is professional and informative, reflecting the serious nature of the app's functionality and the importance of compliance processes for travel. The minimalist design style enhances the video's clarity, focusing the viewer's attention on the key features and benefits of the app. The overall effect is a visually appealing and informative video that effectively communicates the app's value proposition.
HP is a technology company that creates technology to make life better. This video is designed to explain HP Instant Ink.
Video Design - The video uses a bright, bold, and engaging style, with a purple background and white animated graphics. The use of color and simplistic graphics creates a clean and modern visual language, making it a good Platform Onboarding Video for User Adoption.
The video effectively communicates the benefits of HP Instant Ink. It uses animations and simple illustrations to clearly explain the solution, while also highlighting the benefits of the solution, like saving money and time. The video's use of a bright purple background creates a fun and energetic tone that is sure to engage viewers.
Hotjar helps businesses understand how their customers behave on their websites. This video is designed to explain a key feature, Hotjar Filters.
Video Design - Hotjar uses a flat design style for its Platform User Guide Video, and the video design is clean and simple, featuring flat colors and icons. This style helps to create a visual hierarchy, showcasing the key features of Hotjar. The use of animated mouse clicks guides the viewer's attention to the elements of the platform that are being discussed.
Hotjar Filters help users sort through heatmaps, recordings, and feedback, and focus on the most relevant insights. The video uses a consistent visual design throughout, and the bright color palette is engaging and easy on the eyes. The video effectively communicates the benefits of using Hotjar Filters, making it a valuable tool for any business that wants to improve its website.
This video is designed to educate users about the importance of software updates and the benefits of using Dome. It starts with a visually appealing, smooth animation of a laptop, which highlights the 86% statistic that 86% of vulnerabilities come from third-party software. This is a great Platform Onboarding Video for User Adoption, that focuses on the importance of updates for the security of computers, and showcasing how Dome tackles this problem.
Video Design - The video then transitions into an animation of a bug with an arrow pointing upward, signifying the increase in software vulnerabilities. This animation is followed by the Dome logo in a dynamic animated sequence, further emphasizing its importance in protecting computers.
The use of vibrant colors, smooth transitions, and eye-catching animations make this video engaging and easy to understand, driving the message home that updating software is vital, and Dome is the solution.
Google is a technology company that provides various services to users around the world. This video is designed to educate users about Google's commitment to privacy for users who choose to save audio recordings.
Platform Onboarding Video for User Adoption - This video uses bright and colorful graphics to enhance the user experience. Animated icons, bold colors, and a clean background make the video visually appealing and make Google's products and services more accessible to the viewer. It focuses on a simple and straightforward narrative for viewers.
The video effectively communicates the objective of keeping user data secure using a simple and calming tone. It uses a simple yet eye-catching animation style to highlight the features and functionalities of Google Assistant. This video showcases the user-friendly design of Google's platform, and the importance of privacy in the digital world.
FAQ
How can a platform user guide video help explain my complex product simply?
Simplify complex products with visual demonstrations, step-by-step breakdowns, and clear explanations.
What are the key elements of a successful platform user guide video?
Successful user guide videos combine a clear script, engaging visuals, intuitive navigation, and a strong call to action.
How can I make my user guide video engaging and not boring?
Create engaging videos with dynamic visuals, real-world examples, a relatable narrator, and a touch of humor.
What are the different styles of platform user guide videos, and which one is right for my product?
Choose from screen recordings with voiceover, animated explainers, or a hybrid approach based on product complexity and target audience.
What is the typical cost and production timeline for creating a platform user guide video?
A typical 60-second video costs $1000-$6000, with a 3-8 week turnaround. Custom quotes are available.
How can I incorporate my existing brand assets into the video?
Seamlessly integrate existing logos, color palettes, and brand messaging for a cohesive brand experience.
What are the best practices for scripting a clear and concise user guide video?
Use clear, concise language, avoid jargon, and structure the script logically, highlighting key features and benefits.
How can I effectively use visuals to show, not just tell, in my video?
Show, don't just tell, using screen recordings, animations, and graphics to demonstrate functionality.
What are the benefits and drawbacks of using animation in my user guide video?
Animation engages and simplifies complex concepts but can be more expensive. Consider budget and objectives.
How can I use screen recordings effectively without making the video monotonous?
Avoid monotony in screen recordings with motion graphics, annotations, and dynamic transitions.
What are the best practices for user guide videos in my specific industry?
Research industry best practices for user expectations and common challenges.
How can I ensure my user guide video aligns with my overall marketing strategy and objectives?
Align the video with marketing goals, using consistent messaging and branding.
How can I use a user guide video to improve customer onboarding and reduce support tickets?
Streamline onboarding, reduce support inquiries, and improve user satisfaction with effective user guide videos.
What questions should I ask a potential video production company to ensure they are the right fit?
When choosing a production company, inquire about experience, process, communication, and pricing.
How can I prepare my team and resources for the video pre-production process?
Prepare for pre-production by gathering product information, defining the target audience, and establishing clear video objectives.
How to plan and optimize Platform User Guide Videos?
Empathetic Onboarding: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - Al Ries. Advids leveraged this for a healthcare client, positioning their platform as a trusted partner in patient care. The user guide video focused on addressing user anxieties and building trust, leading to a 20% increase in platform adoption rates.
Actionable: Understand your audience's perspective and address their needs and concerns.
Intuitive Design: "The most dangerous phrase in the language is, 'We've always done it this way.'" - Grace Hopper. Advids challenged conventional design for an e-commerce client, creating a visually engaging and intuitive user guide video that mirrored the platform's user-friendly interface. This led to a 15% increase in average session duration and a 10% boost in sales conversions.
Actionable: Embrace innovation and challenge traditional approaches to design and functionality.
Visual Storytelling: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids applied this philosophy for a productivity app client, creating a user guide video that seamlessly integrated visuals and narrative to demonstrate the platform's functionality. This resulted in a 30% increase in user proficiency and a 25% reduction in user churn.
Actionable: Prioritize functionality and user experience in your design and storytelling.
Contagious Engagement: "People don't buy what you do; they buy why you do it." - Simon Sinek. Advids used this principle for a non-profit client, crafting a user guide video that highlighted the organization's mission and impact. This resonated deeply with viewers, leading to a 50% increase in donations and volunteer sign-ups.
Actionable: Connect with your audience on an emotional level by communicating your purpose and values.
Iterative Improvement: "Our success at Ford Motor Company will be based on our ability to reimagine the business, to constantly improve, and to avoid the comfort zone that so often comes with success." - Alan Mulally. Advids implemented this for a gaming client, constantly analyzing user feedback and iterating on their platform user guide video. This resulted in a 20% increase in user satisfaction and a 15% boost in in-app purchases.
Actionable: Continuously analyze, adapt, and improve your content based on user feedback and data.
Why Advids for Platform User Guide Video?
At Advids, we create compelling Platform User Guide Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your platform's functionality is clearly and engagingly communicated to your users.
Unlocking the Power of Platform User Guide Video:
Customized Platform User Guide Video Solutions: We tailor each video to your specific platform, highlighting key features and guiding users seamlessly through its functionalities. Whether it's onboarding new users or showcasing advanced features, we create videos that resonate with your target audience. Creative Storytelling Through Animation: We transform complex processes into easy-to-understand narratives, ensuring users grasp the full potential of your platform. Our skilled animators and storytellers craft engaging visuals that captivate and inform. Cutting-Edge Platform User Guide Video Technology: We utilize the latest animation software and techniques to deliver visually stunning videos that leave a lasting impression. Your platform will be presented in a dynamic and professional manner, enhancing user experience and driving adoption.
Advids: Your Trusted Partner:
12+ Years of Proven Success: With over 3400 successful projects for diverse clients, we possess a deep understanding of what makes a Platform User Guide Video truly effective. We've helped over 250 clients specifically with Platform User Guide Videos. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to communicate complex information clearly and effectively. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews. We prioritize client satisfaction and strive to exceed expectations with every project.
A Collaborative Approach:
Collaborative Process: We work closely with you throughout the entire video creation process, from initial concept to final delivery. Your input is valued at every stage, ensuring the final product aligns perfectly with your vision. Strategic Communication: Open and transparent communication is fundamental to our process. We take the time to understand your platform, target audience, and business goals to create Platform User Guide Videos that deliver measurable results.
Ready to unlock the potential of Platform User Guide Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Platform User Guide Video?
A platform user guide video is a visual tutorial that helps users understand and navigate a software platform or application. These videos are designed to provide step-by-step instructions, demonstrations, and explanations of key features and functionalities, making it easier for users to learn and adopt the platform.
Platform user guide videos are valuable for a variety of use cases, including onboarding new users, providing support for existing users, showcasing new features, and addressing common user pain points. They can be used to create a more engaging and effective learning experience, reducing the need for traditional documentation and improving user satisfaction.
What do top Platform User Guide Videos have in common?
A clear visual representation of the platform's interface.
Animated Explanations
A visually engaging way to simplify complex concepts.
Interactive Elements
Allow users to control the pace and focus of their learning.
Onboarding Tours
Introduce new users to the platform's layout and essential features.
Feature Spotlights
Highlight specific functionalities and their benefits.
Tutorial Sequences
Provide step-by-step guidance on completing specific tasks.
Visual Storytelling
Engage viewers with narratives that demonstrate the platform's value.
User-Friendly Design
Ensure the video is easy to navigate and understand.
Call to Action
Encourage viewers to take the next step, such as signing up or exploring features.
Problem-Solution Focus
Address user pain points and showcase how the platform solves them.
Case Study Demonstrations
Showcase real-world examples of how the platform has been used successfully.
Accessibility Features
Ensure the video is accessible to all users, regardless of their abilities.
What makes Platform User Guide Video effective?
A thoughtfully designed platform user guide video is a powerful tool for engaging users and improving their understanding of a platform.
A key element is the design to clearly communicate the value proposition of the platform. This involves showcasing how the platform solves user problems, streamlines workflows, and helps them achieve their goals.
Methods for creating effective platform user guide videos include using clear and concise language, incorporating visual aids, and providing step-by-step instructions. These elements work together to make the learning process more engaging and accessible for users.
How long should your Platform User Guide Video be?
A well-crafted platform user guide video is a valuable resource for users, but its length should be carefully considered. The ideal length is driven by the complexity of the topic and the intended audience. A short video might be sufficient for introducing a simple feature, while a longer video might be necessary for explaining a complex workflow.
Pre-Production Considerations
What is the primary goal of the video?
What specific features or functionalities will be covered?
Who is the target audience for the video?
What is the estimated time commitment for viewers?
What is the ideal format for the video (e.g., short, concise, or comprehensive)?
What are the key takeaways you want viewers to remember?
How will the video be distributed and promoted?
How to create Platform User Guide Videos?
Creating effective platform user guide videos involves a thoughtful process that ensures the content is engaging, informative, and user-friendly.
A comprehensive approach to creating these videos includes identifying the target audience, understanding their needs, and outlining the key information to be conveyed.
Pre-Production
Define target audience: Who are you creating this video for? What are their skill levels and prior knowledge of the platform?
Identify key features: What are the most important features of the platform that users need to know about?
Outline video structure: How will you organize the information in a logical and easy-to-follow way?
Develop a script: Write a clear and concise script that explains the features and functionality of the platform.
Gather visual assets: Collect screen recordings, animations, and other visuals that will help to illustrate the platform's features.
Production
Record screen recordings: Capture clear and concise screen recordings that demonstrate how to use the platform's features.
Create animations: Use animations to visually explain complex concepts or processes.
Incorporate interactive elements: Consider adding interactive elements, such as quizzes or polls, to keep viewers engaged.
Edit and refine the video: Edit the video to ensure that it is clear, concise, and engaging.
Add music and sound effects: Use music and sound effects to enhance the video's overall tone and mood.
User Guide Videos That Engage
Creating a captivating platform user guide video involves incorporating elements that cater to your audience's needs and preferences.
A Compelling Introduction: Start strong by clearly outlining the video's purpose and the benefits viewers will gain. For example, you might say, In this video, you'll learn how to use our platform's powerful analytics dashboard to track your marketing campaigns and make data-driven decisions.
Visual Aids: Simplify complex concepts with screen recordings, animations, and graphics. Imagine showing a screen recording of how to create a new campaign within your platform, accompanied by text overlays highlighting key steps.
Interactive Elements: Empower viewers with clickable buttons and chapters. This allows them to navigate at their own pace and revisit specific sections. For instance, you could include chapter markers for different features or offer clickable links to relevant resources.
User Guide Videos: Your Product's Silent Salesperson
Different types of user guide videos cater to specific needs.
Product Demos: Showcase your platform's capabilities through real-world scenarios. For example, a demo could show how a project management tool helps teams collaborate effectively on a complex project.
Tutorials: Provide step-by-step guidance on specific tasks or features. Imagine a tutorial walking users through the process of setting up automated email sequences within your marketing platform.
Onboarding Videos: Welcome new users and familiarize them with the platform's layout and essential features. This could involve a video tour of the platform's interface, highlighting key navigation elements and functionalities.
Connect With Your Audience: Crafting Resonant User Guides
Crafting a resonant user guide video involves understanding your audience's preferences.
Consistent Visual Style: Maintain a consistent look and feel that aligns with your brand. This could involve using your brand colors, fonts, and imagery throughout the video.
Conciseness: Respect your audience's time by keeping videos focused and to the point. Aim to cover one key feature or concept per video, using jump cuts to remove unnecessary pauses.
Clear Language: Use simple language and avoid technical jargon. Explain complex concepts using analogies or real-world examples that your audience can easily understand.
Engaging User Guide Videos
Balancing information and engagement is key to creating effective user guide videos.
Clear Structure: Establish a clear structure by outlining the video's purpose and key takeaways at the beginning. Use chapter markers to divide the video into logical sections.
Storytelling: Weave narratives or real-world examples into the content to make it more relatable and memorable. For example, you could tell the story of a customer who successfully used your platform to achieve a specific goal.
Clear Call to Action: Prompt viewers to apply their newfound knowledge. This could be Explore our features, Access our resources, or Contact our support team.
Nurturing Users with Video Marketing
Strategically designed videos can nurture users through the funnel.
Capture Attention: Start with an introduction that highlights the platform's value proposition and addresses user pain points. For top-of-funnel viewers, focus on the problem your platform solves. For bottom-of-funnel viewers, emphasize specific solutions and benefits.
Provide Clear Instructions: Empower users to experience the platform's benefits firsthand with clear instructions on utilizing key features. Use screen recordings with voiceovers to demonstrate how to use specific functionalities.
Strong Call to Action: Encourage viewers to take the next step. For awareness, this might be Learn More. For consideration, it could be Sign Up for a Free Trial. For decision, it might be Contact Sales.
Solve User Problems with Video
User guide videos can proactively address customer challenges.
Identify Pain Points: Analyze support tickets, conduct user surveys, and gather feedback to understand common user challenges. For example, you might discover that many users struggle with a specific feature or encounter a recurring error message.
Provide Solutions: Create dedicated videos that offer clear solutions to these pain points. This could involve a tutorial on troubleshooting a common error or a video explaining how to use a complex feature effectively.
Offer Alternatives: Demonstrate your commitment to user success by offering alternative solutions or workarounds for known issues. This could involve suggesting a workaround for a known bug or providing links to relevant help articles.
B2B Video Strategies for Success
B2B user guide videos require a tailored approach.
Focus on ROI:
Showcase the tangible business benefits of your platform and align the content with key performance indicators (KPIs) relevant to your target audience.
For example, you might demonstrate how your platform can help businesses reduce costs, increase efficiency, or improve customer satisfaction.
Professional Style:
Use a professional and polished visual style that conveys credibility and trustworthiness.
This could involve using high-quality footage, professional voiceovers, and sophisticated graphics.
Case Studies and Testimonials:
Incorporate case studies and Testimonials from satisfied B2B customers to demonstrate the real-world impact of your platform.
This could involve featuring a client who achieved significant results using your platform and is willing to share their experience.
Boosting Support with Video
Self-Service Options: Provide readily accessible video tutorials and FAQs to empower users to find answers to their questions independently. This can reduce their reliance on your support team and free up your agents to handle more complex issues.
User Empowerment: Self-service options give users more control over their learning and troubleshooting experience, leading to increased satisfaction and reduced frustration. When users can quickly find answers to their questions, they are more likely to have a positive experience with your platform.
Support Team Efficiency: By deflecting common support queries, your support team can focus on more complex issues, improving their efficiency and allowing them to provide more personalized assistance when needed. This can lead to faster resolution times and improved customer satisfaction.
Beyond Features: Show the Value
Your video should go beyond features and highlight the value proposition.
Articulate the Problem: Connect with viewers by clearly articulating the problem your platform addresses and highlighting their pain points. For example, you might start by saying, Are you struggling to manage your social media accounts effectively?
Demonstrate the Solution: Showcase your platform's key features and benefits in action, emphasizing the positive outcomes users can expect. This could involve showing a screen recording of your platform's social media management tools and highlighting how they can save users time and effort.
Use Storytelling: Create a narrative that resonates with your target audience, showcasing how your platform empowers users to achieve their goals or overcome their challenges. For example, you could tell the story of a small business owner who used your platform to grow their social media following and increase sales.
Crafting Winning Product Launch Videos
Creating high-quality videos involves several key elements.
Understand Your Audience: Conduct thorough research to understand your target audience's needs, pain points, and preferred learning styles. This will help you tailor your content and delivery to resonate with them.
Invest in Quality Production: Use professional equipment, clear audio, and visually appealing graphics and animations to enhance the viewing experience. High-Quality Production values can make your videos more engaging and credible.
Continuous Improvement: Iterate and improve your videos based on user feedback, analytics, and industry best practices. This will ensure your content remains relevant, engaging, and effective over time.
Case Study: Airbnb's Animated Explainer Videos
Objective: Simplify complex concepts and improve user understanding of Airbnb's platform features.
Approach: Airbnb created a series of Animated Explainer Videos to showcase the benefits and functionalities of its platform. These videos used clear visuals, concise language, and engaging storytelling to break down complex information into easily digestible segments.
Results:
Increased User Comprehension: The animated videos significantly improved user understanding of Airbnb's features, leading to a higher rate of successful bookings.
Enhanced Brand Storytelling: The videos effectively communicated Airbnb's brand values and mission, fostering a stronger connection with users.
Improved User Onboarding: The videos served as a valuable onboarding tool, guiding new users through the platform's features and functionalities.
Key Takeaway: Airbnb's use of Animated Explainer Videos demonstrates the effectiveness of visual storytelling in simplifying complex concepts and enhancing user understanding, ultimately leading to improved user engagement and conversion.
Case Study: LinkedIn's Microlearning Videos
Objective:
Provide users with bite-sized knowledge on professional development topics through short, engaging video content.
Approach:
LinkedIn launched a microlearning platform featuring short, informative videos on various professional development topics, such as leadership, communication, and productivity. These videos were designed to be easily digestible and accessible on mobile devices.
Results:
Increased Knowledge Acquisition: Users reported a significant increase in their knowledge and understanding of professional development topics after watching the Microlearning Videos.
Improved Skill Development: The videos provided practical tips and strategies that users could apply to their professional lives, leading to improved skills and performance.
Enhanced User Engagement: The bite-sized format and engaging content made the videos highly engaging, leading to increased user retention and repeat viewership.
Key Takeaway:
LinkedIn's microlearning platform demonstrates the effectiveness of delivering bite-sized knowledge through short, engaging videos, enabling users to acquire new skills and knowledge in a convenient and accessible format.
Case Study: Duolingo's Gamified Learning Experience
Objective: Increase user engagement and retention through gamification.
Approach: Duolingo implemented a Gamified Learning Experience by incorporating elements like points, badges, leaderboards, and streaks. Users earn points for completing lessons, unlock badges for achieving milestones, compete with friends on leaderboards, and maintain streaks for consecutive days of learning.
Results:
Increased User Engagement: Duolingo saw a significant increase in user engagement, with users spending an average of 30 minutes per day on the platform.
Improved Retention: The gamified approach led to a higher user retention rate, with 70% of users returning to the platform after a week.
Enhanced Learning Outcomes: Gamification contributed to improved learning outcomes, with users demonstrating a higher level of language proficiency.
How platform user guide video examples are curated?
We dove deep into platform user guide videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic platform user guide videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Practical Application Examining how effectively the video guides users through platform functionalities and addresses common user needs. 7.Accessibility Determining how well the video caters to users with varying technical skills and learning preferences. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, platform user guide video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
