Installation Video Examples: 18 Videos by Install Stage

Thermal Radar introduces its 3 Series and 6 Series perimeter protection units in 30 seconds. The pitch is continuous 360° thermal detection that plugs into the security setup a buyer already runs.

What works here:

• A translucent view of the device shows the 360° scanning. You see the coverage before you hear a claim.
• Fit is on screen, not in a voiceover. Short on-screen text names VMS and PTZ integration, the two systems a security buyer already owns.
• It ends on a bold line: “the only perimeter protection you need.”

The move: Name the 2 systems your product connects to, on screen, in the first 20 seconds. If an installer can't say what it plugs into, the fit isn't shown yet.

SolarEdge's 41-second spot sells its MultiRange concept with one promise in the title: fewer part numbers. SolarEdge's Polish upload of the same spot spells out the payoff: simpler installation.

What works here:

• The promise is an installer's promise. Fewer part numbers means fewer wrong boxes on the van.
• 3D inverter boxes move into interface screens, so the hardware and the software arrive as one picture.
• It runs on music and visuals only, so the same cut works in any market.

The move: Turn your install advantage into a count your buyer already tracks: part numbers, visits or hours. Put that count in the title.

Multibrackets shows its M Headset Holder in brass, copper and stainless steel. The setup is the simplest kind: it has to fit the desk it lands on.

What works here:

• Fit is a phrase on screen: “Universal fit.” Then the holder stands on a desk, solid, with a headset on it.
• Craft carries the price. “Carefully handmade with authentic techniques” and “Hours of work on every single piece” sit next to close-ups of the metals.
• It ends on the after-state the buyer wants: “clear desk ready for work.”

The move: If your product needs no tools, say so in two words on screen, then show it in place. The after-state is the install video.

Oni Group's video is a platform overview, not an install guide. It's here for one fit move: it builds its last-mile delivery solution on Google's Mobility and Delivery platform.

What works here:

• The problem is counted. An animated graph shows five challenges, from address verification to driver behavior, stacking up costs.
• The fit is a name the buyer trusts. Driver assignment, traffic-aware routing with 2-wheel vehicle support and turn-by-turn navigation come from Google's platform.
• The pricing is framed for risk: a success-based model.

The move: If your product runs on a platform your buyer already trusts, name that platform before your own features.

Zoho CRM Plus is a platform overview, not an install video. The fit move is in its opening: a customer walking through a city of disconnected touchpoints.

What works here:

• The mess comes first. Isolated buildings stand for sales, marketing and support that don't talk to each other.
• Then one hub. Icons connect into a single platform, so “unified” is a picture before it's a word.
• Features follow the customer's path: SalesIQ chatbots, Zia's contact prioritization and social posts that turn into tickets.

The move: If your product replaces several tools, draw the old tools first. Then show yours taking their place in one move.

This French-language video shows how to install Geberit's type 10 remote flush plate. It's published by Edifis Group, a distributor, not by Geberit's own channel.

What works here:

• It shows what the wall hides. Transparent ghosting and animated cutaways reveal the concealed cistern and its plumbing, the same trick behind most 3D exploded view videos.
• Every measurement is on screen. Hole drilling comes with dynamic dimensions, then the routing of flexible conduits for AquaClean features.
• Maintenance is answered before it's asked. The flush valve is taken apart and put back together in animation.

The move: Show the part your installer can't see once the wall is closed. If they'd need to guess a measurement, put it on screen.

Daikin's R-Cycle video answers one question in 31 seconds: how do you install a drier filter? It covers the filter and its valves, and nothing else.

What works here:

• 2D animation strips the job to the parts that matter. No room, no clutter, just the pipework.
• Color carries the risk. Animated glows mark the heat and cooling phases during brazing, so the dangerous step is the most visible one.
• Narration and on-screen text move in sync, one step at a time.

The move: Make one video per install task, not one per product. If your title can't name a single part, split the video.

Grundfos shows installers how to set the pre-pressure in the SCALA2 pump's integrated pressure tank. The video is in Dutch, and the 3D animation does the explaining.

What works here:

• The task is one setting. The title names the exact job, so the right viewer finds it and the wrong one doesn't click.
• 3D animation shows the tank inside the pump, a view no installer gets on the job.
• It runs on music only, so the steps have to read without words.

The move: Title your video with the exact task, in the words an installer would search. “Set the pre-pressure” beats “SCALA2 overview.”

Schneider Electric's 24-second spot sells SNAP IN to panel builders. Its promise is a different panel wiring process, shown with 3D snap-in modules.

What works here:

• The buyer is the person doing the wiring. The title names their process, not the product's specs.
• The 3D close-ups show modules snapping into place. The install motion is the selling point.
• At 24 seconds, it's the length of one decision, not one tutorial.

The move: If your product changes how it's installed, sell the install motion itself. Show the one movement that replaces the old steps.

OpenText Migrate moves physical, virtual and cloud workloads from one environment to another. The video sells one thing: a switch that doesn't stop the business.

What works here:

• The safety net is the hero. Continuous real-time replication and non-disruptive test cutovers mean you can rehearse the switch any time.
• It checks before it moves. The system assesses up to 100 validation values to confirm the target environment is ready.
• Fit is named in full: Windows, Linux and SAP workloads, across Google Cloud, AWS, Microsoft Azure, AWS Outpost and Azure Stack.

The move: Show the rehearsal, not just the go-live. If your buyer can test the switch without risk, put that test on screen.

SurveyMonkey Anywhere collects survey data online or offline. The video follows the app into places with no signal: national parks and trade shows.

What works here:

• The fear is named with an icon. A Wi-Fi signal drops, and the survey keeps working, then syncs later.
• The app guards the field setup. It stops respondents from closing a survey by accident.
• The admin gets a scene too. A central dashboard manages devices and data across teams.

The move: Show your product working in the worst conditions your buyer will deploy it in. Then show the admin view that keeps it under control.

AppFolio Property Manager's video starts with a new team member, Jennifer. It shows how the workflow editor gets her working on day 1.

What works here:

• Setup is drag and drop. Processes like unit turns and rental applications are built as visual flowcharts.
• The workflow tells the new hire what to do next, down to showing alerts on a phone.
• The install here is a person. The product is ready when the new hire is.

The move: If your software is installed into a team, show the first new hire using it. Their first day is your go-live.

Wonolo's overview is a staffing platform walkthrough, not an install video. It's here for how it shows first-time setup: post a job, then reuse it.

What works here:

• Templates for recurring roles make the second job faster than the first.
• Worker qualifications are picked on screen, so the buyer sees what control they have before a shift starts.
• The loop closes after the work. Businesses approve shifts, review workers and add favorites to invite back.

The move: Show the second use, not just the first. A template on screen tells the buyer setup is a one-time cost.

HP Instant Ink is a printer ink subscription. The video turns signing up into three steps: Select, Deliver, Enjoy.

What works here:

• Three steps, three words. Icons and bold on-screen text make the setup feel shorter than any manual.
• The product works after setup without anyone touching it. Ink ships when levels run low, so you never run out.
• The exit is shown too. Plans can change or cancel anytime, and unused pages roll over.

The move: Name your setup in 3 one-word steps. If it takes more than 3, show the first 3 and say what happens automatically after.

Atlas Copco's Hungarian video for SMARTLINK follows Bob, a business owner who can't stand next to his compressors all day. SMARTLINK watches them for him.

What works here:

• One person carries the story. Bob's worry is the problem, and his free time is the result.
• Compressor statistics and settings reach his computer, phone and tablet, with push notifications when something looks wrong.
• The alert goes one step further. SMARTLINK suggests the likely cause and helps dispatch an Atlas Copco service technician.

The move: End your installation story after the install: show the first alert and who responds to it. That's the moment the buyer is really paying for.

Netarus's HoistCam brief intro is aimed at heavy lifting and logistics teams. It skips the promotional gloss for a hands-on, almost tutorial style.

What works here:

• It sells two results crews care about every shift: safety records and output.
• Features and advantages are laid out one by one, so a crew lead can check them against their own lifting work.
• The plain style matches the buyer. Practical tools for real working pressure, shown plainly.

The move: If your buyer works with their hands, drop the gloss. Show the product during a normal shift.

ACV Auctions' video is a sales milestone update, not an install video. It's here for how it proves a platform keeps running: with its own operating numbers.

What works here:

• It opens on pressure: “YOU HAVE TO MAKE THIS WORK,” next to a social distancing visual.
• Then counts on screen: 53,695 listed vehicles, over 2 million photos and a 75% sell-thru rate.
• Its inspection tools get numbers too: 49,999 engine sound analyses with AMP Recordings and 32,009 undercarriage scans with Virtual Lift.

The move: After go-live, prove the product is running with numbers from your own platform. A count from last month beats a promise about next year.

Eightfold's video is a hiring software overview, not an install video. It's here for one after-launch idea: the system keeps improving its data on its own.

What works here:

• It infers skills a résumé doesn't list, from work history and context.
• Candidate profiles keep updating after they're added, across internal employees, alumni and past applicants.
• Recruiters and hiring managers see the same live view, so adjustments happen during the search, not after.

The move: If your product gets better after setup, show day 1 and day 90 side by side. The gap is your answer to “what happens after the installer leaves?”