30 Product Onboarding Video Examples That Accelerate User Adoption

1. ACV

Navigating wholesale vehicle transactions demands absolute confidence, often online. The video tackles this crucial need by presenting unparalleled digital inspection depth. Showcased data includes precise engine audio using AMP recordings and revealing undercarriage views via Virtual Lift scans, providing crucial peace of mind for buyers.

This level of transparency moves beyond typical listings, effectively creating digital x-ray vision for remote users. The focus shifts from just seeing the car to knowing its condition. ACV facilitates this with impressive volume, like over 53,000 listings in a month.

This short product walkthrough demonstrates the platform's scale and effectiveness. Its an inspiring example of using specific features and data to build confidence and drive significant business activity, showing how professionals can get back to business efficiently.

2. D-Link customer onboarding video

Unlocking incredible Wi-Fi power feels effortless with this dynamic presentation of the EAGLE PRO AI AX1500 MESH ROUTER M15. See how complex mesh technology transforms your home into a seamless, wall-to-wall network, visualized through flowing animated connections that make the invisible infrastructure tangible and easy to grasp.

The true magic lies in the intelligent AI features, acting as your network's brain to automatically optimize performance for flawless streaming, gaming, and video calls. Showcasing simplified management like parental controls in this customer onboarding video powerfully highlights how technology enhances daily life. This video is an inspiring blueprint for creators on clearly visualizing complex benefits and connecting tech to human experiences.

3. Thomson Reuters Short product walkthrough

Pondering innovation's form, this video offers a dynamic visual metaphor where ideas connect and break free, making abstract concepts around finding a better way genuinely tangible. It underscores that innovation isn't a single thing but something uniquely different, relevant to diverse professional needs and overcoming traditional industry molds.

This pursuit leads to tangible results, evident in Thomson Reuters' relentless focus on big ideas and small changes that make a real difference for law firms, offering a short product walkthrough to reveal their practical impact. It provides an inspiring blueprint for communicating the deeper value of solutions.

4. Planning in a Box product walkthrough video

Navigating the complex maze of modern cybersecurity challenges means protecting a distributed workforce across diverse devices and cloud applications. The video vividly portrays the fragmentation of traditional point security solutions, leaving exposed vulnerabilities and a management headache many organizations face daily.

As showcased in this product walkthrough video, Check Point Harmony offers a compelling counterpoint. It demonstrates how consolidating protection for users, devices, and access into a single, unified solution eliminates these gaps and simplifies security operations significantly.

Powered by powerful AI and threat intelligence, this approach actively prevents sophisticated attacks across all connection vectors, offering security teams the clarity and proactive defense needed for confidence in a dynamic landscape.

5. ROCKWOOL User adoption video

Exploring the unique composition of NyRock Cavity Slab 032 through sophisticated animation provides a compelling glimpse into its patented technology. The visuals adeptly translate complex details like trapped air, density, and fibre structure into an understandable advantage, highlighting the superior thermal performance crucial for achieving modern building standards. This demonstration builds foundational understanding.

Crucial certifications like BBA approval assure reliability in diverse conditions, and the look at installation spacing underscores practical benefits. The rigid, high-density material minimizes slumping risks, ensuring durable, long-term insulation integrity. This functions brilliantly as a user adoption video, making the technical excellence and practical advantages clear and convincing.

6. Tyson Feature walkthrough video

Inside a hub where farming tradition meets future-focused innovation. Tyson reveals a dedicated concept farm, acting as a living lab exploring pioneering ideas for sustainable chicken farming and animal welfare. The clear animation simplifies complex advancements, inviting viewers into this unique initiative demonstrating tangible progress.

Discovering sustainable strides unfolds in this insightful feature walkthrough video, detailing specific technologies and research outcomes like reduced handling and lower greenhouse gas emissions. It inspires by showing how dedicated research translates into meaningful steps for better food production and a healthier environment.

7. Folium customer onboarding video

Transforming environmental guesswork into precise control for growers, Folium introduces a smart sensor network. This single, wireless unit neatly integrates six vital sensors, promising powerful data collection with remarkably easy installation and setup. It simplifies monitoring complex conditions.

The system's strength lies in presenting this data density visually. Heatmaps create a living map of microclimates, revealing spatial variations in metrics like RH and temperature. This clarity, showcased in this customer onboarding video, empowers swift, informed decisions directly impacting growth and yield optimization.

8. MSD Careers Product education video

Unveiling the strategic heart of human health marketing shows a function vital to MSD Careers' mission. Described as the organizational backbone, this team masterminds global cross-functional initiatives, forging connections across diverse areas to find solutions for stakeholders.

Their approach embodies 'thinking beyond the pill', actively seeking innovative partnerships and business development opportunities. Highlighting strategic partnerships and scientific insights, this product education video clearly maps the team's vital role in creating awareness and making essential health information accessible.

Collaboration is key, uniting varied expertise across departments and geographies, providing support on finance and promotional needs. All efforts are aligned with the profound goal of delivering the best solutions to customers and ultimately improving patients' lives.

9. AVEVA Short product walkthrough

Industries grapple with evolving demands like sustainability and efficiency, pressures met by AVEVA. This vision unfolds in the video presenting AVEVA Process Simulation, the first cloud-enabled industrial simulation solution, integrating steady state, fluid flow, and dynamic modeling.

Unlocking value across the lifecycle, the video showcases creating a digital twin for any asset or future tech. Through a short product walkthrough, it compellingly illustrates how seamless collaboration and quantifying outcomes like sustainability impact streamline work and boost operability.

10. BlueShift AI customer onboarding video

Forget struggling to turn data noise into meaningful customer signals. BlueShift AI presents Customer AI, a powerful engine that transforms raw insights into hyper-personalized engagement. This tool predicts intent and identifies high-potential users, forming the foundation for truly intelligent interactions.

It then optimizes channel, timing, tone, and style for maximum impact, making communication uniquely resonant across the journey. Marketers creating a customer onboarding video or any lifecycle campaign will find inspiration in this precision, which demonstrably maximizes revenue and deepens customer relationships.

11. Nexdigm product walkthrough video

Feeling the weight of a growing organization's finance demands, battling manual processes, or untangling balance sheet irregularities? This video immediately connects with those struggles, visually presenting common headaches faced by finance leaders striving for efficiency and accuracy amidst rapid change.

Cutting through this operational noise, the video introduces Nexdigm as an indispensable professional services partner. It showcases their comprehensive approach, offering an experienced eye for detail to diagnose pain points and implement strategic solutions from ideation onward. This product walkthrough video effectively demonstrates how they build a sound finance function.

Leveraging over 55 years of legacy, Nexdigm empowers organizations, regardless of size, to optimize processes, generate accurate financial information, and focus on scaling by identifying untapped growth possibilities.

12. Alation User adoption video

Achieving undisputed leadership demands more than mere assertion; it requires consistently proving your place at the top. A compelling Alation video masterfully translates the concept of athletic supremacy, the "GOAT," into the data intelligence realm through a vibrant sports analogy.

This visual journey from iconic athletes to banners listing years of industry accolades and customer validation forcefully makes its case. Being the originator of the data catalog space, their long-standing track record shown here reinforces the "people have spoken" narrative of earned trust.

This blend of compelling analogy and concrete proof makes for a highly effective user adoption video, clearly articulating why trust in Alation is well-earned and inspiring confidence in their proven excellence.

13. TIGRON product demonstration video

In the heart of demanding industries, this compelling product demonstration video for TIGRON unleashes the essence of resilience and safety required for potentially explosive areas. The powerful tiger motif embodies a robust design built to operate confidently where reliability is paramount, inspiring trust in critical applications.

The video showcases ingenious engineering solving vital operational challenges. Dislodged controls permit safe access from up to 100 meters, directly enhancing worker safety in confined spaces. The autonomous power supply feature provides peace of mind by ensuring critical position data transmission during unexpected outages.

Blending sophisticated technology with proven quality, the video effectively communicates a solution for secure valve operation under any circumstance, a truly insightful look at dependable industrial control.

14. Arcadia app onboarding video

Unlocking the potential hidden within complex healthcare data, Arcadia Analytics presents a clear pathway forward. Visually demonstrating the interface and data flow positions this as an effective app onboarding video, highlighting ease of use and the core promise of data unification across disparate systems.

It compellingly shows how disparate information transforms into actionable insights, offering a tangible glimpse into benefits like improved operations and enhanced patient care quality. This approach, prioritizing clarity and impact over mere feature lists, serves as a powerful inspiration for impactful video communication projects.

15. FORESIGHT Product feature showcase video

Amidst prevailing market uncertainty, gaining a clear perspective on shifts in fundraising, opportunities, and exit strategies is paramount. The presentation effectively highlights critical data points, showing a notable decline in market optimism compared to prior years, underscoring the need for current intelligence.

The compelling use of animated data visualizations, transforming survey results into easily digestible insights, is a highlight. This product feature showcase video uses visual clarity to reveal the implications of complex market trends.

Presenting the FORESIGHT report as a solution, the video positions it as an indispensable tool for navigating the challenging environment with data-backed understanding, making it inspirational for anyone facing similar communication tasks.

16. Total Expert app onboarding video

For sales teams navigating a sea of contacts, trying to find the next best action can feel overwhelming. Total Expert provides a lighthouse. Their latest feature, illuminated in this insightful app onboarding video, acts like a strategic filter, enabling marketing to instantly spotlight high-potential leads.

This clear focus flows directly to customer-facing teams, presenting vital insights from history to recent transactions for conversations that truly connect. Witnessing this effortless flow reveals more than just efficiency; it showcases a significant lift in outcomes and boosts team confidence, unlocking enhanced productivity and revenue potential with Focused View.

17. Latitude Product education video

Translating core purpose into dynamic visuals, this video captures attention through vibrant abstract animation. It effectively connects abstract concepts to the tangible 'moments that matter' they enable, offering a powerful case study for communicating complex ideas with creativity.

Functioning seamlessly as a product education video, it visually translates values like 'take ownership' and 'win together' into active symbols. This approach is particularly insightful, demonstrating Latitude's operational DNA and how they pursue excellence to create tomorrow for customers and partners alike.

It inspires by showing how abstract style can convey deep commitment and go above and beyond.

18. Noonday Collection product walkthrough video

Bearing the world's weight shifts dramatically in this animated story from Noonday Collection, moving from individual struggle toward a collective embrace. The visual metaphor of hands joining transforms a heavy sphere into a blossoming planet, symbolizing the beauty of shared purpose.

While not a standard product walkthrough video, this piece offers a powerful emotional invitation. It unveils the deep impact of community and sisterhood, highlighting how connecting provides purpose, income, and belonging, lightening burdens through shared action.

Real-life artisan partners and community members appear, demonstrating how collective engagement helps sisters worldwide rise, proving that positive change is profoundly better achieved side by side.

19. Sapaad Product education video

Unlocking the hidden potential within restaurant operations is made tangible as Sapaad VANTAGE reveals the operational heartbeat. Accessing years of data at lightning speed facilitates agile business responses and planning. The vibrant visualizations in this product education video make complex data accessible, turning figures into a clear operational story across key areas.

Seamless integration with the Sapaad ecosystem simplifies data management, freeing users from software hassle. This depth of analysis, from high-level to granular, fuels strategic data-driven decisions and articulates how insights translate into concrete strategic advantages boosting profitability. It provides the control needed to master restaurant performance.

20. Legrand software onboarding video

Making intricate network connections feel effortless, Linkeo C brilliantly showcases its innovative design through vivid 3D animation. This visual clarity tackles installation complexities head-on, highlighting the swift, toolless termination process that fundamentally simplifies wiring projects. The detailed view of components promises significant time savings for installers.

Going beyond simple clicks, the video powerfully demonstrates the reliability of a safely locked, high-performance connection. Showcasing the complete system range, from patch panels to wall sockets, underscores its versatility for any setup. This clear, step-by-step demonstration sets a high standard for explaining technical solutions, akin to a well-crafted software onboarding video.

21. InveniaLSI software onboarding video

Financial complexities regularly frustrated management within a large media company. Wrestling with production budgets, elusive accurate forecasting, and controlling expenses became a constant drain on resources. The struggle for clear insights to make timely decisions felt almost insurmountable, highlighting a critical need for transformation.

Fortunately, an InveniaLSI IT solution tailored for the media industry emerged. Watching this software onboarding video illuminates how its streamlined, automated process, built on SAP, provides real-time data from one central database, cutting through complexity. This empowers confident decisions, unlocking tighter budget control and boosting financial management efficiency significantly, transforming financial management efforts.

22. Mindray Product feature showcase video

Against the backdrop of life's inherent uncertainties, a crucial lifeline emerges: Mindray's mWear. This innovative wearable patient monitor offers a refined experience through its modular, wireless design, capturing comprehensive vital signs. It grants patients greater freedom, ensuring essential monitoring in and out of the hospital setting comfortably.

As this product feature showcase video highlights, the system's intelligence, including patented anti-motion algorithms and real-time alerts for events like falls, delivers timely clinical insights. Seamless data integration to the central station and mobile viewers empowers providers with consistent, unified management, enhancing safety and supporting recovery journeys.

23. Rtwo Feature walkthrough video

Witness the transformation of patient care through seamless data integration. Rtwo Healthcare Solutions presents a vivid animated portrayal, starting with critical device connectivity directly from the ambulance. The way this visual narrative traces the journey of vital signs and equipment data through their platform powerfully demonstrates the capability for comprehensive, error-free collection. This unified approach is central to enabling faster, more informed clinical decisions.

Skillfully using animation, this feature walkthrough video unveils how Rtwo's solutions integrate diverse medical streams into a single, accessible format. This critical digital support system is tailored to clinical needs, promising improved patient outcomes and staff efficiency. The clear presentation of AI-driven predictability and early warnings provides a compelling look at advanced support, inspiring others creating explanatory videos to focus on simple, powerful visual storytelling.

24. Papershift app onboarding video

Bringing streamlined order to intricate team rosters starts here. The clean, intuitive calendar interface immediately takes the complexity out of defining shifts across different locations, presenting a visual workflow that feels instantly manageable with just a few clicks. It transforms a daunting process into one that feels surprisingly simple.

Effortlessly assigning team members, factoring in their preferences and qualifications, unveils a powerful layer of control. This clarity, showing exactly how to manage workforce complexities with seamless automatic planning options, makes this a truly insightful app onboarding video.

Simplifying communication and integrating your team is key. Offering complete accessibility from any device, anywhere, anytime, it puts efficient workforce management within reach. That's Papershift Plan.

25. eSentire software onboarding video

Navigating the relentless digital threats requires clear communication about complex defenses. This eSentire video excels, translating sophisticated concepts like attack surface visibility and XDR platform technology into dynamic, visually striking building blocks that immediately grab attention.

The video's most compelling element is the vibrant transformation, showing disparate capabilities converge into a solid, protective structure. This visual metaphor powerfully conveys integrated, proactive defense. Its an inspiring software onboarding video, effectively communicating how complexity yields actionable security and a feeling of confidence against disruptions.

26. GF Machining product demonstration video

Precision machining reaches new heights. This presentation on the LASER S 1000 U offers a precise vision of micro-manufacturing, interpreting intricate capability through stunning close-ups. It feels like watching a tiny, perfect chisel of light at work, revealing textures beyond standard methods. This level of detail unlocks intricate design possibilities on challenging materials.

More than just a product demonstration video, it expertly conveys the meticulous control possible. Its visual focus on subtle, high-tech quality is a masterclass for creators aiming to showcase complex innovation. This approach makes advanced technology accessible and exciting, offering inspiration for effective video communication.

27. Amazfit Feature walkthrough video

Navigating the complexities of daily life becomes simpler with the Amazfit Bip 3 Pro, a device that fuses essential technology and personal empowerment. This compelling video immediately establishes a strong visual identity with its large, bright display, effectively presenting key strengths and the 'BIG on' promise without sacrificing a super-slim, stylish form factor.

Serving as a clear feature walkthrough video, it efficiently details the device's robust performance, from extended battery life to comprehensive health tracking like blood oxygen monitoring. The dynamic presentation swiftly moves through over 60 sports modes and vital positioning features, portraying the wearable as a versatile partner ready to support an active lifestyle with both detailed insights and effortless style.

28. Terraform product demonstration video

Inconsistent grow tent conditions can be frustrating, hindering plant success. Overcoming these challenges requires precision. This comprehensive product demonstration video details how AC Infinity's Terraform addresses these issues, offering a specialized system built for optimal plant environments.

It unveils integrated capabilities beyond just basic air movement: cooling, heating, dehumidifying, and circulation, uniquely driven by intelligent VPD tracking. The innovative four-way ducting system allows creating a protected micro-environment, managing particles and odors, unlike piecemeal setups. Smart connectivity empowers growers with unprecedented remote command and data insight.

29. Autel Robotics Product feature showcase video

Darkness often hides critical details, but this video immediately reveals thermal imaging's power, showing subjects unseen by the naked eye. As a powerful product feature showcase video, it teaches how to highlight a unique capability by demonstrating the dramatic contrast it provides in challenging conditions.

The EVO II Dual's thermal sensor specifications and optical zoom empower operators with vital visibility. This focused demonstration of the drone's technical prowess makes a compelling case for its essential role in nighttime surveillance and public safety operations, offering a clear operational advantage.

30. Brightcove User adoption video

Breaking through the relentless digital noise requires a powerful visual voice. Brightcove's dynamic video overview illustrates a unified platform designed to unlock video's strategic potential for diverse needs, from media giants to brands engaging employees.

Achieving this reach and impact demands an end-to-end partner. This platform seamlessly handles everything from creation ingestion and playback to distribution and monetization. It empowers creators and businesses to drive pipeline or craft crucial user adoption video with expert support.

Personalization: Tailoring Video for User Success

Tailoring the experience within a Product Onboarding Video proves pivotal for guiding users toward proficiency and maximizing their success. Generic approaches often fall short, while personalized journeys anticipate specific needs, directly addressing challenges unique to each user segment. This shift from one-size-fits-all tutorials to dynamic, user-centric guidance dramatically impacts engagement and retention.

Leveraging data analysis, creators can understand user behavior and preferences, informing the design of onboarding processes that resonate on an individual level. Technologies, especially AI-powered platforms, enable the creation of unique video paths tailored to specific user roles or workflows, dynamically adjusting content to highlight relevant features. This targeted approach reduces cognitive load and speeds up the user's journey to achieving value.

Integrating onboarding content directly within the user dashboard or triggering specific videos based on in-app actions provides just-in-time learning. For mobile users, this might mean bite-sized microvideos appearing exactly when needed. Incorporating interactive elements like clickable links or dynamic calls-to-action within the video itself further enhances engagement and provides valuable insights into user progress and understanding.

Why Advids for Product Onboarding Video?

At Advids, we create exceptional Product Onboarding Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling animation that effectively onboards your users.

Transforming User Experiences Through Engaging Onboarding:

Customized Product Onboarding Video Solutions: We tailor explainer videos, character animations, and other onboarding video formats to resonate with your brand and target audience.
Creative Storytelling Through Animation: Our animators and storytellers craft captivating narratives that engage users and encourage product adoption.
Cutting-Edge Product Onboarding Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.

A Legacy of Success in Product Onboarding:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Product Onboarding Video strategies.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to create impactful onboarding experiences.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews showcase our commitment to client satisfaction and exceptional results. We've successfully delivered over 275 Product Onboarding Video projects.

Partnering with You for Seamless Onboarding:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create Product Onboarding Videos that drive user engagement and product adoption.

Ready to unlock the potential of Product Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Product Onboarding Video?

A Product onboarding Video is a short, engaging video that guides new users through the essential features and functionalities of a product. It aims to help users understand the value proposition, navigate the interface, and start using the product effectively. These videos are often used as part of a welcome sequence or as a standalone resource to help users get started.

Product onboarding videos are particularly useful for products with complex features or workflows, as they can visually demonstrate how to use the product in a clear and concise way. They can also be used to highlight key benefits, address common pain points, and build a stronger connection with users.

What do top Product Onboarding Videos have in common?

Mastering product onboarding videos requires focusing on user needs and showcasing clear value propositions.

Ideal User Profile - Tailor the video to specific user needs and pain points for maximum impact.

• compelling narrative - craft a story arc with a beginning, middle, and end to maintain viewer interest.
• Problem/Solution Fit - Address a specific problem and clearly demonstrate the product's solution.
• Intuitive User Journey - Prioritize ease of use and highlight the most important steps.
• Key Feature Highlights - Focus on features that deliver the most value to the user.
• Engaging Screencasts - Use high-quality recordings that are concise and easy to follow.
• Visual Storytelling - Use visuals to create an emotional connection and build trust.
• Real-World Application - Show the product in action within realistic and relatable contexts.
• Clear Call to Action - Use strong verbs and make the next step obvious and easy to take.
• Quantifiable Results - Use charts, graphs, or other visuals to showcase impressive results.

What makes Product Onboarding Video effective?

Onboarding videos are most effective when they begin by identifying core user challenges, not just understanding pain points. This approach ensures the video directly addresses the problems users face. They should then focus on highlighting immediate user gains, showcasing how the product solves those challenges quickly and efficiently. Instead of just using relatable scenarios, the video should present real-world use cases, demonstrating the products practical application in everyday situations.

The video must prioritize essential functionalities, rather than overloading users with every feature. A streamlined initial setup process is crucial, guiding users through the first steps with ease. The video should also employ a unified visual language, ensuring consistency in design elements. A user-centric storyline should be developed, making the onboarding process engaging and memorable.

interactive elements and clear visual cues should be incorporated to reinforce user actions and provide a sense of accomplishment. The video should conclude with direct, actionable next steps, guiding users to the next stage of their journey. Finally, ensuring consistent messaging and visual identity throughout the video reinforces the overall experience.

How long should your Product Onboarding Video be?

Optimize product onboarding video length for maximum impact by aligning video type, content, and user journey stage.

Pre-production Considerations for Determining Video Length:

• What's the core product benefit shown?
• Who's the ideal customer profile?
• Which features need highlighting?
• How intuitive is the product flow?
• What platform dictates video length?
• What's the video's call to action?
• Does the style match the message?

Product onboarding video length guide

How to create Product Onboarding Videos?

Craft compelling product onboarding videos that resonate with your target audience and drive significant product adoption. Mastering these key phases ensures a successful launch.

• Key Feature Selection - Prioritize features that solve key problems or offer immediate value, maximizing impact.
• Storyboard Development - A well-structured storyboard ensures a logical flow, preventing confusion and maximizing comprehension.
• Script Writing - A compelling script keeps viewers engaged, using clear language and a conversational tone.
• Video Style Selection - The right style enhances brand identity and creates a memorable viewing experience.
• High-Quality Filming - Professional filming creates a sense of trust and credibility, enhancing the perceived value of the product.
• engaging visuals - Visuals clarify complex processes, making the onboarding experience more intuitive and enjoyable.
• Interactive Elements - Interactive elements increase engagement and knowledge retention, leading to higher product adoption.
• Clear Call to Action - A strong call to action guides users towards desired actions, improving conversion rates.
• Concise Editing - A concise video respects viewers' time, ensuring key information is delivered efficiently and effectively.

How to Write a Winning Script for Your Onboarding Video

Having explored inspiring product onboarding video examples, let's now focus on crafting a winning script. A compelling script is the heart of any effective onboarding video, transforming features into benefits and guiding users seamlessly through your product. Remember, we're aiming to create an engaging experience that converts viewers into active users.

Emulating the best product onboarding video examples, let's focus on clear, concise messaging. Think about how new user videos can benefit from a simplified script highlighting core functionality. Exploring product onboarding video examples technology can also offer valuable insights.

• Know your audience. Speak directly to their needs and pain points, using language they understand.
• Start strong. Grab attention immediately with a compelling question, a relatable anecdote, or a striking visual.
• Show, don't just tell. Instead of listing features, demonstrate how they solve real-world problems. Interactive product videos, such as those with embedded quizzes, can significantly boost engagement.
• Guide with a clear call to action. Tell users what you want them to do next, whether it's signing up for a trial or exploring a specific feature.

By following these pointers, we can create scripts that not only inform but also inspire, turning passive viewers into enthusiastic users.

The Importance of a Clear Call to Action in Onboarding Videos

We've covered a lot about creating compelling onboarding videos. Now, let's dive into a critical element: the call to action (CTA). A powerful CTA transforms passive viewers into active, engaged users. It's the final nudge that encourages them to take the next step and experience the value of your product.

Think of your CTA as a guiding hand, leading users towards the desired outcome. Whether it's signing up for a free trial, exploring key features, or downloading a resource, a clear CTA is essential for converting interest into action. Product onboarding video examples e-learning often demonstrate this principle effectively.

• A compelling CTA uses action-oriented language. Think ""Get Started Today"" or ""Explore the Platform Now."" These strong verbs inspire immediate action.

• Make your CTA visually prominent. It should stand out from the rest of the video, making it easy for viewers to find and click.

• Place your CTA strategically. Often, the end of the video is the most impactful placement, allowing you to build interest before prompting action. Software tutorial videos often utilize this approach.

• Tailor your CTA to the user journey. A new user might need a different CTA than someone already familiar with your product. Product onboarding video examples software can offer valuable insights into this.

A well-crafted CTA is more than just a button; it's a bridge between passive viewing and active engagement. By following these tips, we can create CTAs that drive conversions and maximize the impact of our onboarding videos. product walkthrough Videos, for example, often rely on clear CTAs to guide users through key features and encourage further exploration.

Measuring the Effectiveness of Your Onboarding Videos

After exploring inspiring product onboarding video examples, let's shift our focus to measuring their effectiveness. We want our videos to not only attract viewers but also guide them seamlessly through our product. How do we know if our videos are hitting the mark? By tracking key metrics and understanding what they tell us about viewer behavior and engagement.

Measuring video success goes beyond vanity metrics like view counts. We need to delve deeper into how viewers interact with our content. Are they watching the entire video? Are they clicking on our calls to action? Are they ultimately becoming active users? These are the questions we need to answer to optimize our onboarding videos for maximum impact.

Let's explore some essential metrics:

• Play Rate: A high play rate suggests our thumbnails and titles are grabbing attention. If our product introduction videos have a low play rate, we might need to revamp our marketing approach.
• Watch Time: Strong watch time indicates engaging content. If viewers are dropping off early in our product onboarding video examples animation, we need to examine the pacing and clarity of our message.
• Conversion Rate: Ultimately, we want our videos to drive conversions. Are viewers signing up for trials or exploring key features after watching our onboarding animation?
• User Feedback: Direct feedback from viewers provides invaluable insights. Are they finding our product onboarding video examples marketing helpful and informative?

By carefully monitoring these metrics and using them to inform our video creation process, we can create onboarding experiences that truly resonate with our target audience and drive product adoption.

Optimizing Onboarding Videos for Different Platforms

Let's talk about optimizing your onboarding videos for different platforms. Creating platform-specific videos isn't just a technicality; it's about connecting with your audience where they are and providing an experience that resonates. Think about it – a quick, engaging video that works wonders on TikTok might fall flat on LinkedIn. We want to make sure our videos are hitting the mark, regardless of where they're viewed.

Remember those product onboarding video examples we explored earlier? Those principles apply here too. We're aiming for clear, concise messaging , a compelling narrative, and a strong call to action. But now, we're adding another layer: platform optimization .

• Mobile Optimization: For mobile viewers, keep it short and sweet . Think bite-sized content that's easy to digest on the go. Prioritize clear visuals and concise messaging. Imagine a first-time user video demonstrating a key feature in under a minute.

• Desktop Optimization: On desktops, we have more room to breathe. We can leverage larger screens for more detailed demonstrations and interactive elements. Think product walkthrough videos that guide users through complex processes.

• Social media Optimization: Social media is all about grabbing attention. Use eye-catching thumbnails and captions that spark curiosity. feature highlight videos can shine on platforms like LinkedIn, where professionals seek in-depth information.

• Website and Email Integration: Embed videos seamlessly on your website and use compelling thumbnails in your Email Marketing Campaigns . This creates a cohesive user experience and drives conversions . For healthcare product onboarding video examples, consider showcasing a simplified patient portal navigation on your website. Explainer videos, as seen in other product onboarding video examples, are great for simplifying complex concepts in email campaigns.

By tailoring our approach to each platform, we can maximize the impact of our onboarding videos and create an engaging experience that converts viewers into active users.

Building a Strong Brand Identity Through Onboarding Videos

We've covered the nuts and bolts of creating effective onboarding videos. Now, let's explore how these videos can elevate your brand. Think of your onboarding experience as a digital handshake – it's your chance to make a lasting first impression. A well-crafted video not only educates users but also showcases your brand's personality and values.

Imagine a new user watching your onboarding video. Are they simply learning about features, or are they experiencing your brand's story ? Let's make sure it's the latter.

• Visuals: Think consistent colors, fonts, and imagery. Visual consistency creates a cohesive brand experience, making your videos instantly recognizable . For SaaS products, consider showcasing seamless integrations in your onboarding videos, as seen in these product onboarding video examples SaaS.
• Storytelling: Weave your brand's narrative into your onboarding videos. Share your mission, your values, and what makes you unique. This builds an emotional connection with viewers, transforming them from passive users into brand advocates .
• Tone: Find your voice. Are you friendly and approachable ? Professional and authoritative ? Let your brand's personality shine through in your video's tone and style. When onboarding mobile app users, prioritize concise, visually-driven tutorials, similar to these product onboarding video examples mobile app.
• Sound: Music and sound effects can significantly impact the viewer's experience. Choose audio that complements your brand's image and creates a memorable sensory experience. Effective App demo videos focus on showcasing core functionality within a realistic user context.

Customer Onboarding Videos should prioritize addressing user pain points and demonstrating value quickly. By focusing on these elements, we can transform our onboarding videos from simple tutorials into powerful brand-building tools. They become a key part of our brand's story, creating a lasting impression on new users and fostering long-term loyalty .

How product onboarding video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications .
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design , 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity , flow, message effectiveness .
6.Call to Action Examining call to action strength , clarity, and effectiveness in driving user engagement and conversion within the onboarding flow.
7.Brand Alignment Determining video alignment with brand message , identity, and the overall onboarding experience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Product onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.