Studies show that personalized onboarding experiences can triple user engagement. This article dives into five of the product onboarding video examples we've curated, demonstrating how targeted visuals can rapidly accelerate user adoption. We'll dissect these videos, highlighting successful strategies for showcasing key features and driving users to take action - leading to faster time-to-value and increased product stickiness. Discover how these examples can inspire your own high-impact onboarding video strategy.
Video's role in modern marketing:
91% of businesses now leverage video as a key marketing tool.
Facebook users spend 50% of their time on the app watching videos. 18% of businesses are weaving AI tools into their video production workflows.
Want to see a dramatic increase in user adoption rates? Onboarding videos offer a powerful solution. This section explores five more examples from our collection of 30, providing actionable insights into scriptwriting techniques and visual styles that encourage immediate user engagement. Learn how to craft videos that don't just explain your product, but actively propel users toward successful adoption, leading to a faster return on investment and a thriving user base. We'll analyze examples to demonstrate the breadth of effective onboarding video strategies.
Home network security, simplified. This product onboarding video showcases Aircove's intuitive setup, using vibrant animation to highlight its ease of use. The video targets homeowners concerned about online safety, showing how simple it is to protect every device.
The clear visuals and quick setup process (just five minutes!) are compelling. The QR code connection and app control are showcased effectively, making the whole process feel effortless and reassuring.
What We Can Learn
Smooth animation and clear UI build trust, making your product easy to understand and adopt.
Intriguing visuals demystify car finance. This product onboarding video cleverly uses animation to show how 0% interest deals can mask inflated prices, a common concern for car buyers. The clear, concise messaging and engaging visuals make complex financial information accessible.
Targeting car buyers seeking financial advice, the video's simple yet effective animation style successfully illustrates the importance of thorough research before committing to a car loan. The subtle promotion of mortgage broker services as a solution is a smart strategy, leaving a lasting impression.
What We Can Learn
Animate the process of comparing offers, making the due diligence process engaging and less daunting.
This engaging product onboarding video effectively communicates the power of 5G. The use of clean animation and interconnected icons brilliantly illustrates the technology's versatility, showcasing applications ranging from VR to smart home devices. The video is a concise 56 seconds.
Gemalto's security solutions are subtly yet powerfully integrated, emphasizing their role in securing the 5G network. The visuals are highly effective, making complex information easily digestible. This is a strong example of a marketing video that effectively communicates its message.
What We Can Learn
Visualize complex processes with layered graphics to make them easily understandable, boosting viewer comprehension.
Impressive 3D animation makes the PF6 Flex System's complex design accessible. This product onboarding video cleverly demonstrates the system's compact design and modularity, making it easily understandable for manufacturing professionals. The visuals are captivating.
Atlas Copco's PF6 Flex System is presented as a solution to assembly challenges. The video's concise explanation of features and benefits, combined with smooth transitions, keeps viewers engaged. The call to action is clear and effective.
What We Can Learn
Clearly explain complex processes with 3D animation, boosting understanding and driving adoption.
5. Coinbase Motion Graphics Product Onboarding Video
Coinbase's restructuring strategy is vividly portrayed in this product onboarding video. The dynamic 3D animation, especially the expanding teal blades representing workforce reconfiguration, powerfully illustrates the complexity and potential of organizational change. This is targeted at business leaders seeking to adapt and thrive.
The video's futuristic aesthetic and concise narration make complex concepts easily understood. The use of interconnected visuals, like the interlocking gears and network diagrams, effectively communicates a holistic approach. The clear call to action encourages further exploration.
What We Can Learn
Abstract metaphors make the information memorable and engaging, leading to better recall.
Effective compliance training is often overlooked, but this product onboarding video shows how to change that. The animation brilliantly contrasts the tediousness of traditional methods with 360Learning's interactive approach.
360Learning's automated features and reporting dashboards are clearly shown, highlighting efficiency for L&D managers. The video's vibrant visuals and fast pace make the benefits of improved compliance outcomes easily understandable. Learn more and transform your compliance training.
What We Can Learn
Weave your product's features into a compelling story, making viewers want to use it.
Project management struggles? This product onboarding video showcases Atlassian's solution. The opening scene, a whirlwind of app icons, instantly grabs attention, highlighting the chaos many professionals face. Clean UI mockups and smooth animations then showcase the product's ability to streamline workflows and boost team collaboration.
Atlassian's product is presented effectively, with a focus on clarity and functionality. The vibrant color palette and dynamic transitions enhance the visual appeal, while the concise presentation ensures the key message is easily understood. The video successfully leaves viewers wanting to explore the product further.
What We Can Learn
Start with a relatable problem, then smoothly transition to your solution. This builds instant connection.
US Bank's product onboarding video immediately grabs attention. The visuals, particularly the use of clean lines and modern imagery, effectively communicate the bank's modern and efficient approach. This product onboarding video successfully conveys a sense of trust and reliability.
The video's focus on user experience, without explicitly stating features, creates a strong emotional connection. The strategic use of imagery subtly highlights the quality and ease of use, making the onboarding process feel seamless and intuitive. This is a powerful example of a product onboarding video.
Clever use of visuals makes Cytiva's My Equipment platform instantly appealing in this product onboarding video. The animation's clean design and intuitive icons clearly communicate the platform's benefits, highlighting its centralized control and time-saving features.
The step-by-step service request process is exceptionally well-presented, and the video's overall pacing is perfect for absorbing information. This is a product onboarding video that successfully conveys its message with clarity and style.
What We Can Learn
Condense complex features into short, engaging scenes to keep viewers hooked.
WaterAid's impact resonates powerfully in this product onboarding video. Grace's story, told through engaging 2D animation, immediately connects viewers to the global water crisis. The simple yet effective animation style enhances the emotional narrative.
Statistics are seamlessly woven into the story, amplifying the urgency of WaterAid's mission. The video's hopeful conclusion, showcasing thriving communities, inspires action. Help us make it happen, the call to action, leaves a lasting impression.
What We Can Learn
Bright colors and gentle animation create an uplifting, memorable experience.
Does managing your business network feel overwhelming? This Product User Guide Video simplifies the process. The clean animation and clever use of relatable scenarios€”a taxi driver remotely managing his network, an airport worker receiving real-time alerts€”make complex concepts easily understood.
Deloitte's video effectively highlights the app's benefits for small business owners and IT managers. The closing scene of a productive team perfectly encapsulates the app's value: efficient network management, freeing up time and resources.
Navigating the intricacies of global business travel just got easier. This Product Onboarding Video for Cedar brilliantly illustrates the app's ability to streamline complex compliance procedures. The visuals are crisp, effectively showcasing the app's user-friendly interface and real-time assessment capabilities. The integration with Concur is also highlighted, adding to the app's appeal.
Cedar's app simplifies the often-daunting task of managing international travel compliance. It achieves this by visually representing the app's features and benefits, making the value proposition clear. The video effectively communicates how the app simplifies complex processes, ensuring a seamless travel experience for both employees and organizations.
What We Can Learn
Craft a narrative that resonates with your target audience's pain points and aspirations.
Explaining dividends and dividend yield can be challenging, but this video does it brilliantly. The use of engaging visuals, like the animated financial icons and the isometric money stack, makes complex concepts easily digestible. This Technology Product Onboarding video is a great example of effective financial education.
The video's concise script and fast pace maintain viewer interest, while the relatable classroom setting makes learning feel approachable. The clear visual explanations, combined with the presenter's enthusiastic tone, create a positive learning experience, subtly encouraging viewers to explore Charles Stanley Direct's investment services. It's approximately 1 minute 20 seconds long.
Smart charging communication, explained? Elaad's Product Onboarding Video Example uses animation to clarify complex processes. The vibrant visuals and clear messaging make the technical aspects accessible to a wide audience, including electric car owners and energy companies.
This effective explainer video showcases Elaad's research, emphasizing the need for seamless communication in the smart charging ecosystem. The minimalist animation style is both engaging and informative, leaving a strong impression of the company's expertise and the importance of its work.
What We Can Learn
Add playful elements; they grab attention and make learning fun.
Dynamic visuals immediately grab attention. This Software Product Onboarding Example Video cleverly uses animation to showcase the 4lite smart bulbs' features within everyday life. The app's intuitive interface is subtly shown, enhancing the ease-of-use message.
Varied camera angles and visual metaphors, like the rotating gear, effectively communicate automation and convenience. The video's concise style and clear call to action make it a compelling example of product onboarding.
High-octane visuals propel this Product Video Onboarding. The McLaren Formula 1 connection instantly captivates, while the dynamic editing keeps viewers engaged. Alteryx's capabilities are cleverly demonstrated through the seamless integration of racing footage and software interface shots.
The video's concise messaging effectively highlights Alteryx's ease of use and powerful data analytics. The use of a McLaren team member as presenter adds authenticity, and the video's overall impact is one of speed, efficiency, and innovative data solutions.
What We Can Learn
Weave a subtle product demo into a compelling narrative for organic showcasing.
Compelling visuals, like the world map highlighting HIV prevalence, immediately engage viewers. The clear comparison of four HIV test generations, using graphs, showcases technological progress. This is a Best Product Onboarding example, effectively demonstrating the Mindray kit's value.
The video's clean aesthetic and concise explanations make complex medical information accessible. The subtle placement of the Mindray kit at the end subtly reinforces its value proposition. This approach effectively educates and subtly promotes the product.
Security concerns in today's evolving IT landscape are addressed with innovative solutions. The Video Onboarding Product from Citrix showcases a modern approach to security, simplifying complex concepts through engaging visuals. This is a must-see for businesses and IT professionals.
The product's intuitive design and clear explanations make it accessible to a wide audience. The use of metaphors and animations effectively communicates the benefits of Zero Trust security, leaving viewers with a clear understanding of its value proposition.
Global health initiatives rarely get such a captivating visual treatment. This Onboarding Video Product uses bold colors and creative animation to showcase Canada's impact. The 10 billion vitamin A capsules visualization is a stroke of genius.
Nutrition International's message is clear and memorable, leaving viewers inspired to learn more. The video's call to action encourages sharing, amplifying its impact. The clever use of national symbols adds a unique and engaging touch.
Online course creation just got easier. Absorb LMS's SaaS Product Onboarding Video demonstrates a platform designed for seamless course selling. The video's concise animation effectively showcases features like course creation, marketing, delivery, tracking, and payment processing.
A clean, modern interface, displayed on tablets and other devices, emphasizes user-friendliness and customization. The video's impactful visuals leave a lasting impression, making it a great example of effective SaaS product marketing.
Connecting with a global audience just got easier. This SaaS Onboarding Video Production cleverly showcases SimplyCast's marketing automation platform. The video's clean, modern aesthetic, using a teal and white color scheme, is instantly appealing to businesses seeking to expand their reach. It's under 40 seconds long, making it highly effective.
The simple animation and clear icons effectively communicate the platform's ease of use, focusing on features like automated tasks and campaign management. The video is targeted towards businesses looking for global marketing solutions, making it highly relevant.
Clever use of 3D animation makes Panduit's angled wire caps shine in this Product User Adoption Guide Video. The visuals clearly illustrate the improved cable management and reduced bend radius, addressing the needs of IT professionals and network installers. The video's concise nature and clear demonstrations make it highly effective.
This short, impactful video successfully showcases the product's benefits in various settings. The video's clean aesthetic and focus on visual demonstrations make it easily digestible for the target audience. It's a strong example of a product demonstration video.
Boyd's two-phase enhanced air cooling system is brilliantly showcased in this Onboarding Product Video. The video uses high-quality 3D animation to clearly illustrate the system's complex inner workings, from the base plate to the remote fin stack. Dynamic visuals of heat transfer, combined with precise labels, make complex technology accessible.
The minimalist design and smooth transitions create a professional and engaging viewing experience. The video effectively targets engineers and designers seeking high-performance cooling solutions, leaving a lasting impression of the system's efficiency and reliability.
Clever animation highlights Hotjar's filtering features. Its minimalist design and intuitive UI make this a strong SaaS Product Onboarding Video Example, clearly showing how filters simplify complex data. The video's quick pace keeps viewers engaged, while the visual metaphor of an overwhelmed stick figure instantly connects with the target audience of product managers and designers.
The video effectively demonstrates how filters streamline workflows and provide valuable insights. This concise, problem-solution approach makes it a highly effective onboarding tool, leaving viewers wanting to learn more.
Retirement planning made simple. Sun Life's video uses clean animation to explain life annuities. The flat, vector style and simple icons make complex financial concepts easy to understand. This 3D Product Onboarding approach, though 2D, effectively uses visuals to illustrate steady income.
The video's clear visuals, like the animated calendar and calculator, successfully demonstrate how a life annuity provides regular payments. This approach makes retirement planning less intimidating for those seeking steady income options.
Smart investing starts now! Axis Mobile's Technology Product Onboarding Video expertly demonstrates the app's user-friendly interface. The video seamlessly guides viewers through key features, from fund selection to portfolio tracking, making complex financial tasks simple.
The clear visuals and concise explanations make the app's functionality instantly understandable. Quick SIP and tax-saving options are highlighted, emphasizing convenience. Download Axis Mobile today and start investing smarter.
Cryptocurrency's future is complex, but not insurmountable. The Chainalysis platform, with its intuitive SaaS Product Onboarding, offers solutions for businesses, governments, and Web3 companies navigating blockchain data. The video clearly demonstrates its risk management and investigative capabilities.
High-quality graphics and effective animation showcase the platform's user interface, highlighting its ability to manage transactions and visualize complex data relationships. This approach effectively communicates the platform's value in understanding and managing blockchain data.
Efficiently conveying complex processes, this Software Product Onboarding Video uses 3D animation to showcase the ABBYY Proof of Identity app's features. The dynamic visuals and rapid editing maintain viewer engagement, clearly demonstrating the app's value proposition.
The video's intuitive design and clear depiction of the app's UI effectively communicate its ease of use. The vibrant color palette and smooth transitions further enhance the overall viewing experience, leaving a lasting positive impression.
Using metaphors to illustrate digital transformation choices, PwC's video on its Digital Operations Maturity Assessment shines. The clever use of locked safes and clear animation makes the complex topic accessible. This SaaS Onboarding Product is presented as a solution for businesses seeking strategic growth.
The video successfully conveys the assessment's benefits, from providing actionable insights to leveraging PwC's global expertise. Its user-friendly interface, shown on laptop and smartphone mockups, further enhances its appeal. The overall presentation is both informative and visually engaging.
Enticing visuals immediately draw viewers in, showcasing a Software Product Onboarding video that expertly communicates the safety measures implemented for air travel. The charming stop-motion animation, using a papercraft aesthetic and pastel colors, creates a comforting atmosphere, directly addressing passenger anxieties. The video, approximately one minute long, effectively conveys complex information through simple visuals, such as the airplane cross-section highlighting HEPA filters.
This approach builds trust and confidence, making it a strong example of how to use animation to reassure potential customers. The soft lighting and pastel tones further enhance the feeling of safety and calm. The implicit call to action encourages viewers to book with confidence, targeting anxious travelers specifically.
FAQ
How can onboarding videos improve user activation rates?
Onboarding videos can significantly improve user activation rates by providing clear guidance and demonstrating product value, leading to increased user engagement and satisfaction.
What key components make a customer onboarding video truly effective?
Key components of effective onboarding videos include concise messaging, visually appealing design, a focus on key features and benefits, and a clear call to action.
What's the ideal length for a product onboarding video to maintain engagement?
The ideal length for an onboarding video is typically between 60 seconds and 3 minutes, balancing comprehensive information with viewer attention spans.
What pitfalls should be avoided when developing a user onboarding video?
Common pitfalls to avoid include using technical jargon, overwhelming viewers with excessive information, and neglecting a clear call to action.
How can storytelling enhance a new user onboarding experience video?
Storytelling can enhance the onboarding experience by making the video more relatable and memorable, fostering an emotional connection with the user.
How can a product walkthrough video clearly convey value proposition to new users?
A product walkthrough video can effectively convey value by clearly articulating the problem the product solves and demonstrating how it improves users' lives.
What's the best approach for showcasing new product features in a video?
The best approach for showcasing new features is to highlight their benefits and demonstrate their use in real-world scenarios, keeping explanations concise and engaging.
How can animation clarify complex functionalities in a product onboarding video?
Animation can clarify complex functionalities by visually simplifying processes and breaking them down step-by-step, making them easier to understand.
What's the most effective call to action for a product onboarding video aimed at activation?
The most effective call to action for an onboarding video depends on the specific goal, but generally encourages immediate engagement, such as starting a free trial or exploring key features.
How can accessibility be ensured in product onboarding videos for all users?
Accessibility can be ensured by providing captions, transcripts, and audio descriptions, catering to users with diverse needs and ensuring inclusivity.
How can a series of onboarding videos guide users through product adoption stages?
A series of onboarding videos can effectively guide users through different product adoption stages, providing targeted information and support at each step.
What are best practices for scripting compelling product onboarding video content?
Best practices for scripting onboarding videos include focusing on user benefits, using clear and concise language, and telling a story that resonates with the target audience.
How can interactive elements enhance learning in product onboarding videos?
Interactive elements such as quizzes, clickable hotspots, and branching scenarios can enhance learning and engagement in onboarding videos.
How do onboarding videos fit into a broader customer acquisition strategy?
Onboarding videos play a crucial role in a broader customer acquisition strategy by providing engaging product introductions and driving user activation.
How can onboarding videos be leveraged to nurture leads and drive conversions?
Onboarding videos can be leveraged to nurture leads by showcasing product value and encouraging trial sign-ups or demos, ultimately driving conversions. Typical production costs range from $1000-$6000 for a 60-second video, depending on complexity, with a turnaround time of 3-8 weeks.
How to plan and optimize Product Onboarding Videos?
Social Connection: "Content is fire, social media is gasoline." - Mari Smith. Advids leveraged this principle for a healthcare client. We created short, shareable onboarding snippets highlighting key product benefits, encouraging social sharing and expanding reach to new potential users. This resulted in a 15% increase in organic traffic to their website.
Actionable: Design shareable video content to amplify organic reach and engagement.
Authenticity in Branding: "Don't be afraid to be different. Be afraid to be the same." - Gail Becker. Advids embraced this for a craft brewery client. We developed onboarding videos showcasing their unique brewing process and brand personality, resulting in a stronger brand connection with customers and a 10% lift in brand recall.
Actionable: Infuse brand personality into onboarding videos to foster authentic connections.
Storytelling Power: "Make the audience care." - Andrew Stanton. Advids used this principle for a non-profit client. We crafted emotionally resonant onboarding videos highlighting the impact of their work, leading to a 25% increase in donations.
Actionable: Evoke emotion through storytelling to deepen audience connection and impact.
Brand Clarity: "People don't buy what you do, they buy why you do it." - Bernadette Jiwa. Advids applied this for an eco-friendly cleaning product client. Onboarding videos focused on their mission of sustainability, resonating with environmentally conscious consumers and driving a 12% increase in sales.
Actionable: Communicate brand values and purpose to resonate with target audience motivations.
Strategic Planning: "A good plan violently executed now is better than a perfect plan next week." - Merry Baskin. Advids followed this advice for a mobile game client. We rapidly produced a series of short, impactful onboarding videos, resulting in a quicker user adoption rate and a 8% increase in daily active users.
Actionable: Prioritize timely execution and iteration over perfect planning in video production.
Why Advids for Product Onboarding Video?
At Advids, we create exceptional Product Onboarding Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling animation that effectively onboards your users.
Transforming User Experiences Through Engaging Onboarding:
Customized Product Onboarding Video Solutions: We tailor explainer videos, character animations, and other onboarding video formats to resonate with your brand and target audience. Creative Storytelling Through Animation: Our animators and storytellers craft captivating narratives that engage users and encourage product adoption. Cutting-Edge Product Onboarding Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.
A Legacy of Success in Product Onboarding:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Product Onboarding Video strategies. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to create impactful onboarding experiences. Client Satisfaction Guaranteed: Over 109 five-star Google reviews showcase our commitment to client satisfaction and exceptional results. We've successfully delivered over 275 Product Onboarding Video projects.
Partnering with You for Seamless Onboarding:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create Product Onboarding Videos that drive user engagement and product adoption.
Ready to unlock the potential of Product Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Product Onboarding Video?
A Product onboarding Video is a short, engaging video that guides new users through the essential features and functionalities of a product. It aims to help users understand the value proposition, navigate the interface, and start using the product effectively. These videos are often used as part of a welcome sequence or as a standalone resource to help users get started.
Product onboarding videos are particularly useful for products with complex features or workflows, as they can visually demonstrate how to use the product in a clear and concise way. They can also be used to highlight key benefits, address common pain points, and build a stronger connection with users.
What do top Product Onboarding Videos have in common?
Mastering product onboarding videos requires focusing on user needs and showcasing clear value propositions.
Ideal User Profile - Tailor the video to specific user needs and pain points for maximum impact.
Compelling Narrative - craft a story arc with a beginning, middle, and end to maintain viewer interest.
Problem/Solution Fit - Address a specific problem and clearly demonstrate the product's solution.
Intuitive User Journey - Prioritize ease of use and highlight the most important steps.
Key Feature Highlights - Focus on features that deliver the most value to the user.
Engaging Screencasts - Use high-quality recordings that are concise and easy to follow.
Visual Storytelling - Use visuals to create an emotional connection and build trust.
Real-World Application - Show the product in action within realistic and relatable contexts.
Clear Call to Action - Use strong verbs and make the next step obvious and easy to take.
Quantifiable Results - Use charts, graphs, or other visuals to showcase impressive results.
What makes Product Onboarding Video effective?
Onboarding videos are most effective when they begin by identifying core user challenges, not just understanding pain points. This approach ensures the video directly addresses the problems users face. They should then focus on highlighting immediate user gains, showcasing how the product solves those challenges quickly and efficiently. Instead of just using relatable scenarios, the video should present real-world use cases, demonstrating the products practical application in everyday situations.
The video must prioritize essential functionalities, rather than overloading users with every feature. A streamlined initial setup process is crucial, guiding users through the first steps with ease. The video should also employ a unified visual language, ensuring consistency in design elements. A user-centric storyline should be developed, making the onboarding process engaging and memorable.
Interactive elements and clear visual cues should be incorporated to reinforce user actions and provide a sense of accomplishment. The video should conclude with direct, actionable next steps, guiding users to the next stage of their journey. Finally, ensuring consistent messaging and visual identity throughout the video reinforces the overall experience.
How long should your Product Onboarding Video be?
Optimize product onboarding video length for maximum impact by aligning video type, content, and user journey stage.
Pre-production Considerations for Determining Video Length:
What's the core product benefit shown?
Who's the ideal customer profile?
Which features need highlighting?
How intuitive is the product flow?
What platform dictates video length?
What's the video's call to action?
Does the style match the message?
Product onboarding video length guide
Product Onboarding Types
Video Length
Use Case
Funnel
Animated Explainer
45-60 seconds
Captures attention quickly, explains complex features simply, uses vibrant visuals
Awareness/Consideration
Screen Recording
1-2 minutes
Shows product in action, highlights key features, ideal for software demos
Guides users through key features, step-by-step, uses clear on-screen prompts
Activation/Onboarding
Tutorial Video
1.5-3 minutes
Provides in-depth instructions, solves user problems, uses clear visuals and voiceover
Activation/Onboarding
How to create Product Onboarding Videos?
Craft compelling product onboarding videos that resonate with your target audience and drive significant product adoption. Mastering these key phases ensures a successful launch.
* Target Audience Definition - Understanding user needs ensures the video addresses their pain points and showcases relevant features.
Key Feature Selection - Prioritize features that solve key problems or offer immediate value, maximizing impact.
Storyboard Development - A well-structured storyboard ensures a logical flow, preventing confusion and maximizing comprehension.
Script Writing - A compelling script keeps viewers engaged, using clear language and a conversational tone.
Video Style Selection - The right style enhances brand identity and creates a memorable viewing experience.
High-Quality Filming - Professional filming creates a sense of trust and credibility, enhancing the perceived value of the product.
engaging visuals - Visuals clarify complex processes, making the onboarding experience more intuitive and enjoyable.
Interactive Elements - Interactive elements increase engagement and knowledge retention, leading to higher product adoption.
Clear Call to Action - A strong call to action guides users towards desired actions, improving conversion rates.
Concise Editing - A concise video respects viewers' time, ensuring key information is delivered efficiently and effectively.
How to Write a Winning Script for Your Onboarding Video
Having explored inspiring product onboarding video examples, let's now focus on crafting a winning script. A compelling script is the heart of any effective onboarding video, transforming features into benefits and guiding users seamlessly through your product. Remember, we're aiming to create an engaging experience that converts viewers into active users.
Emulating the best product onboarding video examples, let's focus on clear, concise messaging. Think about how new user videos can benefit from a simplified script highlighting core functionality. Exploring product onboarding video examples technology can also offer valuable insights.
Know your audience. Speak directly to their needs and pain points, using language they understand.
Start strong. Grab attention immediately with a compelling question, a relatable anecdote, or a striking visual.
Show, don't just tell. Instead of listing features, demonstrate how they solve real-world problems. Interactive product videos, such as those with embedded quizzes, can significantly boost engagement.
Guide with a clear call to action. Tell users what you want them to do next, whether it's signing up for a trial or exploring a specific feature.
By following these pointers, we can create scripts that not only inform but also inspire, turning passive viewers into enthusiastic users.
The Importance of a Clear Call to Action in Onboarding Videos
We've covered a lot about creating compelling onboarding videos. Now, let's dive into a critical element: the call to action (CTA). A powerful CTA transforms passive viewers into active, engaged users. It's the final nudge that encourages them to take the next step and experience the value of your product.
Think of your CTA as a guiding hand, leading users towards the desired outcome. Whether it's signing up for a free trial, exploring key features, or downloading a resource, a clear CTA is essential for converting interest into action. Product onboarding video examples e-learning often demonstrate this principle effectively.
• A compelling CTA uses action-oriented language. Think ""Get Started Today"" or ""Explore the Platform Now."" These strong verbs inspire immediate action.
• Make your CTA visually prominent. It should stand out from the rest of the video, making it easy for viewers to find and click.
• Place your CTA strategically. Often, the end of the video is the most impactful placement, allowing you to build interest before prompting action. Software tutorial videos often utilize this approach.
• Tailor your CTA to the user journey. A new user might need a different CTA than someone already familiar with your product. Product onboarding video examples software can offer valuable insights into this.
A well-crafted CTA is more than just a button; it's a bridge between passive viewing and active engagement. By following these tips, we can create CTAs that drive conversions and maximize the impact of our onboarding videos. product walkthrough Videos, for example, often rely on clear CTAs to guide users through key features and encourage further exploration.
Measuring the Effectiveness of Your Onboarding Videos
After exploring inspiring product onboarding video examples, let's shift our focus to measuring their effectiveness. We want our videos to not only attract viewers but also guide them seamlessly through our product. How do we know if our videos are hitting the mark? By tracking key metrics and understanding what they tell us about viewer behavior and engagement.
Measuring video success goes beyond vanity metrics like view counts. We need to delve deeper into how viewers interact with our content. Are they watching the entire video? Are they clicking on our calls to action? Are they ultimately becoming active users? These are the questions we need to answer to optimize our onboarding videos for maximum impact.
Let's explore some essential metrics:
Play Rate: A high play rate suggests our thumbnails and titles are grabbing attention. If our product introduction videos have a low play rate, we might need to revamp our marketing approach.
Watch Time: Strong watch time indicates engaging content. If viewers are dropping off early in our product onboarding video examples animation, we need to examine the pacing and clarity of our message.
Conversion Rate: Ultimately, we want our videos to drive conversions. Are viewers signing up for trials or exploring key features after watching our onboarding animation?
User Feedback: Direct feedback from viewers provides invaluable insights. Are they finding our product onboarding video examples marketing helpful and informative?
By carefully monitoring these metrics and using them to inform our video creation process, we can create onboarding experiences that truly resonate with our target audience and drive product adoption.
Optimizing Onboarding Videos for Different Platforms
Let's talk about optimizing your onboarding videos for different platforms. Creating platform-specific videos isn't just a technicality; it's about connecting with your audience where they are and providing an experience that resonates. Think about it – a quick, engaging video that works wonders on TikTok might fall flat on LinkedIn. We want to make sure our videos are hitting the mark, regardless of where they're viewed.
Remember those product onboarding video examples we explored earlier? Those principles apply here too. We're aiming for clear, concise messaging, a compelling narrative, and a strong call to action. But now, we're adding another layer: platform optimization.
Mobile Optimization: For mobile viewers, keep it short and sweet. Think bite-sized content that's easy to digest on the go. Prioritize clear visuals and concise messaging. Imagine a first-time user video demonstrating a key feature in under a minute.
Desktop Optimization: On desktops, we have more room to breathe. We can leverage larger screens for more detailed demonstrations and interactive elements. Think product walkthrough videos that guide users through complex processes.
Social Media Optimization: Social media is all about grabbing attention. Use eye-catching thumbnails and captions that spark curiosity. feature highlight videos can shine on platforms like LinkedIn, where professionals seek in-depth information.
Website and Email Integration: Embed videos seamlessly on your website and use compelling thumbnails in your email marketing campaigns. This creates a cohesive user experience and drives conversions. For healthcare product onboarding video examples, consider showcasing a simplified patient portal navigation on your website. Explainer videos, as seen in other product onboarding video examples, are great for simplifying complex concepts in email campaigns.
By tailoring our approach to each platform, we can maximize the impact of our onboarding videos and create an engaging experience that converts viewers into active users.
Building a Strong Brand Identity Through Onboarding Videos
We've covered the nuts and bolts of creating effective onboarding videos. Now, let's explore how these videos can elevate your brand. Think of your onboarding experience as a digital handshake – it's your chance to make a lasting first impression. A well-crafted video not only educates users but also showcases your brand's personality and values.
Imagine a new user watching your onboarding video. Are they simply learning about features, or are they experiencing your brand's story? Let's make sure it's the latter.
Visuals: Think consistent colors, fonts, and imagery. Visual consistency creates a cohesive brand experience, making your videos instantly recognizable. For SaaS products, consider showcasing seamless integrations in your onboarding videos, as seen in these product onboarding video examples SaaS.
Storytelling: Weave your brand's narrative into your onboarding videos. Share your mission, your values, and what makes you unique. This builds an emotional connection with viewers, transforming them from passive users into brand advocates.
Tone: Find your voice. Are you friendly and approachable? Professional and authoritative? Let your brand's personality shine through in your video's tone and style. When onboarding mobile app users, prioritize concise, visually-driven tutorials, similar to these product onboarding video examples mobile app.
Sound: Music and sound effects can significantly impact the viewer's experience. Choose audio that complements your brand's image and creates a memorable sensory experience. Effective App demo videos focus on showcasing core functionality within a realistic user context.
Customer Onboarding Videos should prioritize addressing user pain points and demonstrating value quickly. By focusing on these elements, we can transform our onboarding videos from simple tutorials into powerful brand-building tools. They become a key part of our brand's story, creating a lasting impression on new users and fostering long-term loyalty.
How product onboarding video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving user engagement and conversion within the onboarding flow. 7.Brand Alignment Determining video alignment with brand message, identity, and the overall onboarding experience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
