In today's competitive landscape, capturing user attention and driving product adoption is more crucial than ever. With countless options vying for their time, users need a compelling reason to engage with your product and integrate it into their routines. This is where the power of product onboarding videos comes into play.
Product onboarding videos serve as a dynamic and engaging medium to educate users, showcase features, and ultimately accelerate adoption. They bridge the gap between initial interest and active usage, guiding users through the product's functionalities and demonstrating its value proposition. By providing a visual and interactive experience, these videos effectively address common challenges faced by users during the onboarding process.
One of the primary hurdles in user adoption is the complexity of certain products. Users may feel overwhelmed or intimidated by unfamiliar interfaces and features, leading to frustration and abandonment. Product onboarding videos simplify this process by breaking down complex concepts into easily digestible steps. Through screen recordings, animations, and voiceovers, users are guided through each stage of the product journey, gaining confidence and understanding along the way.
Furthermore, product onboarding videos cater to diverse learning styles and preferences. Visual learners benefit from the clear demonstrations and visual cues, while auditory learners appreciate the accompanying narration and explanations. This inclusive approach ensures that users with varying backgrounds and technical expertise can effectively grasp the product's functionalities. Additionally, videos can be easily accessed and revisited at any time, providing users with a convenient reference point as they navigate the product.
From software applications to e-commerce platforms, product onboarding videos find application across a wide range of industries and use cases. They can be integrated into welcome emails, embedded within the product interface, or featured on dedicated landing pages. By strategically incorporating these videos into the user journey, businesses can effectively reduce churn, increase engagement, and ultimately drive product adoption. With a clear understanding of the need and the potential impact, let's dive in and explore 30 inspiring product onboarding video examples that have successfully accelerated user adoption.
1. Aircove
The video showcases the ExpressVPN Aircove router, emphasizing its user-friendly setup and whole-home protection capabilities. It guides viewers through the simple process of establishing a secure network using the Aircove router. This serves as a product onboarding explainer video, effectively communicating the product's value and ease of use.
The video's design style effectively complements its purpose as an onboarding and explainer. The use of clean lines, vibrant colors, and uncluttered visuals creates a visually appealing and engaging experience. The animation seamlessly transitions between scenes, maintaining a dynamic flow that keeps viewers captivated. Clear and concise text overlays provide essential information, reinforcing the key features and benefits of the Aircove router.
By combining informative visuals with a straightforward narrative, the video successfully conveys the value proposition of the ExpressVPN Aircove router. It functions as a product app walkthrough, clearly demonstrating the setup and functionality of the router. The design style enhances the message, making it easy for viewers to understand the product's functionality and benefits.
2. CommentSold
The video showcases the ease and efficiency of online shopping using the commentsold platform. It highlights the process of selling and buying products through comments on social media, making it a convenient and engaging experience for both sellers and customers. The video also emphasizes the platform's features, such as payment processing, invoicing, and growth strategies, which contribute to a seamless and successful online selling experience.
The design style of the video is characterized by its clean and modern aesthetic, using flat illustrations and icons to represent the different aspects of the commentsold platform. The color palette is vibrant and engaging, with a focus on blues, greens, and yellows, which create a sense of optimism and excitement around online shopping. The use of animation is smooth and effective, guiding the viewer through the process of using commentsold in a clear and concise manner. This video design effectively complements the message of convenience and efficiency, making it an excellent product onboarding explainer video.
In conclusion, the video's design style effectively conveys the message of commentsold as a user-friendly and efficient platform for online shopping. The use of flat illustrations, vibrant colors, and smooth animation creates an engaging and informative experience for the viewer, highlighting the key features and benefits of the platform. The video's design is well-suited for its purpose as a product app onboarding, leaving a positive impression on potential users of commentsold.
3. Gemalto
This video showcases the transition from 4G to 5G, emphasizing the advancements in speed, power consumption, and latency. This evolution is crucial for the widespread adoption of massive IoT, tactile internet, and robotics. The video aims to demonstrate how 5G technology facilitates these advancements, enabling seamless connectivity and enhanced user experiences.
The design style effectively employs a minimalist approach with flat vector illustrations and a consistent color palette dominated by blue hues. This simplicity ensures that the focus remains on the core message of 5G's capabilities. The use of icons and visual metaphors, such as the interconnected nodes representing IoT and the VR headset depicting immersive experiences, further enhances comprehension. Clear and concise text complements the visuals, providing key information about 5G's benefits, such as the 10Gb/s speed and its support for VR applications.
In conclusion, the video's design style effectively conveys the message of 5G's transformative potential. The clean visuals, consistent color scheme, and strategic use of icons and text create a visually appealing and informative experience. By highlighting the key features and benefits of 5G, the video successfully demonstrates how this technology will revolutionize connectivity and pave the way for advancements in various fields, including IoT, tactile internet, and robotics.
4. Atlas Copco
This video showcases the PF6 FlexSystem, a compact controller system designed for fixturing applications. The system shares features with the Power Focus 6000 and operates on ToolsTalk 2 software. This video serves as an excellent Product Tech Overview for onboarding purposes. It is a valuable explainer video for anyone interested in learning about this product.
The design style of the video effectively highlights the product's key features. The use of 3D animation provides a clear and detailed view of the PF6 FlexSystem, allowing viewers to understand its functionality and design. This video is an effective Online Product Tutorial that showcases the product's capabilities. The explainer video uses visuals to highlight the product's design and functionality.
The clean and minimalist aesthetic emphasizes the system's compactness and efficiency, while the strategic use of color draws attention to important components like the robotic arm, Power MACS, and multi-fixtured spindles. Overall, the video's design effectively communicates the value proposition of the PF6 FlexSystem as a solution for fixturing applications. The combination of clear visuals, concise messaging, and a focus on key features makes it an excellent product video.
5. Coinbase
This video is a great example of a product how-to video, aiming to simplify the concept of ethereum token exchange through kyber network. it educates viewers on the workings of the protocol and how they can earn knc tokens via coinbase earn. the video provides a step-by-step guide on using the kyber network protocol for token exchange, making it a valuable onboarding resource for new users.
The design style of the video is simple and clean, prioritizing clear and concise communication. flat illustrations and animation are used to explain the complex concepts of defi and token exchange in an easy-to-understand way. the bright and engaging color palette and the informative and educational tone make the video appealing and accessible. the video effectively highlights the key features and benefits of the kyber network protocol, such as its ease of use, low fees, and wide range of supported tokens.
In conclusion, the video is an excellent example of how animation and motion graphics can be used to create engaging and informative product explainer videos. the simple and clean design style, combined with the clear and concise communication, makes it easy for viewers to understand the complex concepts of defi and token exchange. the video effectively highlights the key features and benefits of the kyber network protocol, making it a valuable resource for anyone interested in learning more about this innovative technology. this usability-focused tutorial is a great resource for anyone looking to learn about kyber network and how to use it.
6. 360Learning
The video highlights the challenges faced by L&D managers in delivering effective compliance training that goes beyond mere box-checking and addresses non-compliant behavior, ultimately impacting a company's reputation. This product onboarding video is a great example of how motion graphics can be used to create engaging and informative content. The use of emojis adds a touch of informality and relatability, making the topic of compliance training less daunting. The clean and modern aesthetic, with its emphasis on bold typography and clear visuals, ensures that the information is easily digestible and memorable. The video's pacing and transitions maintain a dynamic flow, keeping viewers engaged throughout.
Product training videos are an important part of the onboarding process. They can help new employees learn about the product and how to use it effectively. This video does a great job of using visuals to explain complex concepts in a way that is easy to understand. The use of emojis and vibrant colors helps to keep the viewer engaged. The video also does a good job of highlighting the benefits of using 360Learning for compliance training.
In conclusion, the video's design style successfully complements the message by creating a visually appealing and informative experience. The use of emojis, color, and typography effectively highlights the challenges of compliance training and presents 360Learning's solution as an engaging and effective alternative. This video is a great example of how motion graphics can be used to create engaging and informative product onboarding videos.
7. Atlassian
Atlas, the first teamwork directory, seamlessly connects teams, their applications, and their work, regardless of location. It bridges the gaps between different teams and tools, providing a unified platform for collaboration and productivity. This product onboarding walkthrough explainer video effectively emphasizes this message of connectivity and unity. The use of soft gradients, flowing lines, and interconnected dots visually represents the seamless integration and collaboration that atlas enables. The clean and modern typography further reinforces the product's focus on efficiency and organization. The animation is smooth and dynamic, keeping the viewer engaged while highlighting the key features and benefits of atlas.
In conclusion, the product onboarding walkthrough video's design style perfectly complements the message of atlas as a teamwork directory that connects the dots across teams, apps, and work. The visual elements and animation effectively convey the product's ability to foster collaboration, streamline workflows, and enhance productivity. This explainer video is a great onboarding tool for new users of the product.
8. U.S. Bank
The u.s. bank business essentials video provides a comprehensive overview of the platform's features and benefits, showcasing its ability to streamline business management tasks. The video highlights the platform's efficiency in handling accounts, sending invoices, and monitoring financial performance. This serves as a product user adoption guide, enabling businesses to quickly understand and utilize the platform's capabilities.
The video's design effectively emphasizes the business essentials platform's user-friendly interface and intuitive navigation. The clean and minimalist aesthetic, with a focus on the platform's core functionalities, allows viewers to easily grasp the value proposition. The use of bold colors and clear typography further enhances the visual appeal and ensures that key information is easily digestible. The onboarding process is made simple through clear animation and concise explanations.
In conclusion, the u.s. bank business essentials video successfully demonstrates the platform's capabilities and benefits through its well-executed design and clear messaging. The video's style effectively caters to its target audience of business owners and managers, leaving them with a solid understanding of how the platform can simplify their financial operations and improve overall efficiency. This video serves as a valuable tool for product onboarding, enabling businesses to quickly adopt and integrate the platform into their operations.
9. Cytiva
This video showcases how cytiva's my equipment solution helps users manage their cytiva systems, providing access to service schedules, optirun service contracts, service history, and warranty information. The video aims to encourage viewers to create an account and explore the benefits of this valuable tool. This video is an online product tutorial for the product.
The video employs a minimalist design style with bold colors and simple, clean lines. This approach effectively highlights the key features and benefits of my equipment, making it easy for viewers to understand the value proposition. The use of arrows and icons visually guides the viewer through the process of using the solution, emphasizing the ease of use and accessibility. The onboarding process is made easy with motion graphics in the video.
Clear and concise text complements the visuals, reinforcing the message and ensuring viewers retain the key takeaways. By combining a minimalist design with informative visuals and concise messaging, the video effectively communicates the value of my equipment, encouraging viewers to register and experience the benefits firsthand. This product user adoption guide video is a great way to onboard new users.
10. WaterAid
Grace misses school because she has to walk miles to find water so dirty it could kill her. She strong and independent she has to be to survive. But without water and sanitation, her dreams could come to nothing. Grace is the story of hundreds of millions of people around the world's people who will stay trapped in poverty for want of a tap and a toilet.
WaterAid work so that everyone, everywhere can have access to safe water, sanitation and hygiene.
The video utilizes a flat design style with bold colors and simple shapes to effectively convey the message of WaterAid. The characters and environments are stylized, yet relatable, allowing viewers to connect with Grace's story on an emotional level. The use of a limited color palette with contrasting hues creates a visually striking experience, drawing attention to the key elements of the narrative.
11. Deloitte
In a world shaped by the global pandemic, many organizations are focusing their strategies on restructuring. While restructuring is generally considered a way to turn around troubled enterprises, it can also be an opportunity to improve business performance, and a holistic restructuring approach that deploys levers and tools across a spectrum of circumstances can help companies achieve greater profitability and competitive advantage.
The video uses a dark background with neon-colored shapes and objects to create a modern and sleek look. The animation is smooth and engaging, and the use of text is minimal and to the point. This allows the viewer to focus on the message, which is that restructuring can be an opportunity for growth and improvement. The use of simple shapes and objects also helps to convey the complex ideas of restructuring in a way that is easy to understand.
Overall, the video is a great example of how to use design to create an effective explainer video. The use of color, animation, and text all work together to create a visually appealing and informative video that is sure to engage viewers. The video effectively highlights Deloitte's restructuring services and how they can help companies achieve greater profitability and competitive advantage.
12. Cedar
Cedar brook financial partners assists clients with retirement planning, encompassing various crucial aspects such as social security benefit strategies, tax deferral strategies, and funding and disbursement strategies.
The video employs a minimalist design style, effectively conveying complex retirement planning concepts. The use of a limited color palette, clean typography, and simple icons ensures that the viewer's attention remains focused on the essential information. By incorporating subtle animations and transitions, the video maintains engagement without overwhelming the viewer. The visual elements, such as the us map composed of diverse individuals and the stylized representation of a team, reinforce the message of personalized retirement solutions tailored to individual needs.
In conclusion, the video's design style effectively complements cedar brook financial partners' retirement planning services. The minimalist approach, coupled with strategic use of visuals and animations, ensures that the message is clear, concise, and engaging. This allows viewers to easily grasp the complexities of retirement planning and understand how cedar brook financial partners can assist them in achieving their retirement goals.
13. Charles Stanley
This video from the charles stanley learning centre series delves into the world of investing, specifically focusing on dividends. Erica, the host, embarks on an investment journey, educating viewers on the intricacies of dividends and how they differ from dividend yields. The video aims to equip potential investors with the knowledge and understanding of risks involved in the investment process.
This video is a great example of a product onboarding overview video. The use of a dark blue background with contrasting bright icons and text creates a visually appealing and engaging experience. Simple yet effective animations, such as the hand placing money into an investment and the subsequent growth of the investment into a stack of banknotes, visually reinforce the concepts of investing and dividends. The clear and concise text explanations further enhance the viewers understanding of these financial concepts.
By combining informative content with a visually engaging design, the video successfully demystifies the concept of dividends and encourages viewers to embark on their own investment journeys. This product how to video from the charles stanley learning centre series effectively utilizes design elements to create an educational and informative experience for viewers interested in the world of investing.
14. Elaad
This short animation delves into the intricate world of communication within the EV charging ecosystem, exploring how electric cars interact with charging stations, solar panels, and home energy management systems. The video sheds light on the potential challenges of miscommunication between these devices and emphasizes the importance of seamless integration for optimal performance. This animation could act as a product onboarding demonstration video for new users.
The animation employs a visually engaging flat design style, characterized by clean lines, vibrant colors, and simple shapes. This minimalist approach effectively conveys complex concepts in an easily digestible manner, making it ideal for onboarding new users to the product. The use of bold typography and clear iconography further enhances the video's clarity and ensures that viewers can effortlessly follow the narrative. The animation's focus on the essential elements of the EV charging ecosystem allows the audience to grasp the core message without being overwhelmed by unnecessary details.
By combining a compelling narrative with a visually appealing design, this animation effectively showcases the intricacies of EV charging communication. The video's ability to simplify complex technical concepts and present them in an engaging format makes it an excellent tool for educating viewers about the importance of seamless integration within the EV charging ecosystem. This video would also serve as a product app walkthrough for users to understand the product.
15. Toolstation
The video showcases the 4lite wiz range of smart lighting solutions, highlighting the ease of use and customization options available through the accompanying app. Viewers are guided through the simple process of setting up the bulbs, connecting them to the app, and exploring the diverse range of lighting settings to create the perfect ambiance for any occasion. this video serves as a product onboarding guide, ensuring users can quickly and effectively integrate the product into their homes.
The video's design style effectively emphasizes the product's key features and benefits. The use of bold, vibrant colors and clean, minimalist graphics creates a visually appealing and engaging experience. The animation is smooth and fluid, seamlessly transitioning between scenes to demonstrate the app's functionality and the various lighting effects. The clear and concise text overlays provide additional information and context, ensuring viewers understand the product's value proposition. motion graphics play a crucial role in simplifying complex concepts and making the onboarding process enjoyable.
By combining informative visuals with a user-friendly interface, the video effectively conveys the message that the 4lite wiz range offers a convenient and customizable lighting solution for any home. The emphasis on simplicity and ease of use encourages viewers to explore the product further and consider incorporating it into their own living spaces. This product app walkthrough provides a comprehensive overview of the app's capabilities, empowering users to maximize their smart lighting experience.
16. Alteryx
Mclaren racing understands the critical role of accessible and timely data, both on the racetrack and in the office. To optimize their data analysis, they rely on alteryx, a platform that enables them to effortlessly analyze data from diverse systems, regardless of location or time. Alteryx empowers mclaren to harness the power of data, which is fundamental to their operations, and drive data-driven decision-making.
The video effectively showcases the seamless integration of alteryx within mclaren's operations. By employing screen recordings that demonstrate the platform's user-friendly interface and intuitive workflows, viewers gain a clear understanding of how alteryx simplifies data analysis. This product onboarding video acts as an explainer video that helps the viewer understand the product. The video's visual style is characterized by clean lines, a modern aesthetic, and a focus on data visualization, aligning perfectly with alteryx's brand identity as a cutting-edge analytics solution.
In conclusion, the video successfully conveys the message that alteryx is an essential tool for organizations seeking to unlock the potential of their data. The product software tutorial video's design style, coupled with its concise and informative approach, effectively highlights the value proposition of alteryx as a data analytics platform.
17. Mindray
The video focuses on HIV, a virus affecting the immune system's CD4 cells, emphasizing the global impact with 38 million individuals living with HIV by 2019. The video highlights the significance of early HIV detection and showcases Mindray's 4th generation HIV tests as a recommended solution for initial screening due to their certification and performance. This video is a great onboarding tool for new employees or for product training purposes. The animation in the video is well-done and helps to explain the complex concepts in a way that is easy to understand.
The video's design effectively employs a clean and minimalist aesthetic, utilizing a white background to ensure clarity and focus on the key information. Simple yet informative graphics, such as the human body illustration with virus icons, effectively convey the impact of HIV on CD4 cells. The world map visualization with regional statistics provides a clear understanding of the global prevalence of HIV. Additionally, the use of icons to represent RNA, antigens, and antibodies simplifies complex scientific concepts, making them easily digestible for the audience. This video is a great example of how to use animation to create engaging and informative product training materials. The platform capabilities allow for the video to be easily shared and accessed by employees.
In conclusion, the video's design style is well-suited for communicating complex information in a clear and concise way. The use of clean visuals, concise text, and strategic color choices ensures that the key message about HIV and the value of Mindray's 4th generation HIV tests is communicated clearly and memorably. This video is a valuable tool for onboarding new employees and for providing product training to existing employees.
18. Citrix
This video effectively showcases how Fortinet provides comprehensive infrastructure security through its integrated solutions and AI-powered security services. These services cover a wide range of areas, including endpoints, access points, networks, applications, data centers, and clouds. Fortinet offers security solutions tailored for various industries and businesses, ensuring a secure environment for all.
The video utilizes a compelling combination of 2D animation, motion graphics, and concise text to simplify complex security concepts, making them easily understandable and engaging for the viewer. The use of vibrant colors, bold shapes, and clean lines creates a modern and professional aesthetic. The animation flows smoothly, and the transitions between scenes are seamless, enhancing the overall viewing experience. The text is clear, easy to read, and used strategically to avoid overwhelming the viewer with information.
This video serves as an excellent example of a product training or product onboarding video, effectively conveying information about the product and its features. It is informative, engaging, and visually appealing, making it an effective tool for onboarding new users or training existing ones. The use of animation and motion graphics helps to break down complex concepts into easily digestible information, ensuring that viewers can quickly grasp the key takeaways. The video maintains a good pace, keeping the viewer's attention throughout and effectively delivering its message.
19. Nutrition International
This product overview explainer video showcases the remarkable impact of vitamin A supplementation in saving lives and preventing blindness in children under five. Nutrition International, a Canada-based organization, has been at the forefront of this life-saving initiative, providing over 10 billion vitamin A capsules to children in need.
The video's design style effectively complements its message, employing vibrant colors, simple shapes, and clear typography to convey the importance of vitamin A. The use of bold, contrasting colors and straightforward animation captures the viewer's attention and ensures that the message is easily understood. By incorporating visual representations of key statistics, such as the number of capsules distributed and the impact on child mortality, the video effectively highlights the scale and significance of Nutrition International's efforts.
In conclusion, the video's design style successfully supports its objective of raising awareness about the critical role of vitamin A in child health. The combination of engaging visuals and concise messaging effectively communicates the impact of Nutrition International's work and underscores the importance of supporting such initiatives to improve the lives of children worldwide.
20. Absorb LMS
The video showcases how Absorb LMS empowers training businesses to effectively market, deliver, track, and monetize their training products. It emphasizes the importance of choosing an LMS that allows for a fully-branded shopping experience, reflecting the quality of the courses and the expertise of the trainers. This video acts as a product feature explainer, helping onboarding new customers.
The video's design style effectively complements its message. The use of bold colors, clean lines, and simple icons creates a visually appealing and engaging experience. The animation is smooth and well-paced, keeping the viewer's attention focused on the key points. The flat design aesthetic contributes to a modern and professional look, aligning with the idea of a sophisticated LMS solution for the product.
Overall, the video's design style successfully reinforces the message of Absorb LMS as a powerful tool for training businesses. The combination of clear visuals, concise messaging, and a modern aesthetic effectively communicates the value proposition of the platform. This product how-to video is a great tool for onboarding new clients and showcasing the animation and design capabilities of Absorb LMS.
21. SimplyCast
The video demonstrates how businesses can utilize marketing automation platforms to connect with potential customers across different time zones. The signup form allows prospects to provide their phone numbers, enabling businesses to schedule automated phone calls at convenient times, regardless of time zone differences. This video serves as a product tech overview, effectively showcasing the product's capabilities and benefits.
The video's design style effectively complements its purpose as a product onboarding resource. The use of simple icons and a clean, minimalist aesthetic ensures that the focus remains on the core message the functionality and benefits of using a marketing automation platform for lead generation and customer engagement. The animation is smooth and engaging, guiding viewers through the process of creating a signup form, setting a timed delay, and initiating automated voice calls. The motion graphics are well-executed, enhancing the clarity and visual appeal of the video.
In conclusion, the video's design style successfully enhances the viewer's understanding of how marketing automation platforms can streamline communication and facilitate business growth. The clear visuals, concise messaging, and engaging animation effectively convey the value proposition of the product, making it an excellent example of a product user adoption guide.
22. Panduit
This video showcases panduit's innovative cabling solutions, specifically focusing on their cutting-edge cat 6a cabling and termination tools. The video aims to demonstrate the efficiency and reliability of panduit's products in establishing robust and high-performance network connections. This video can be used as a product user guide for onboarding new customers.
The video employs a clean and minimalist design style, effectively highlighting the product's features and benefits. The use of a white background and simple 3d animations allows viewers to focus on the intricate details of the cat 6a cabling and termination tools. The video strategically incorporates close-up shots and slow-motion sequences to showcase the precision engineering and user-friendly design of panduit's solutions.
The color palette is consistent, with the blue cabling and connectors contrasting against the white background, further enhancing visual clarity. By combining a minimalist design with informative visuals, the video effectively conveys the value proposition of panduit's cabling solutions. The emphasis on product features, such as the ability to accommodate cat 6a cabling and the use of specialized termination tools, reinforces the message of reliability and performance. This explainer video can also be used as a product user adoption guide. The video's style and design successfully capture the essence of panduit's commitment to providing innovative and efficient networking solutions for modern businesses.
23. Boyd
Boyd corporation's video showcases their expertise in designing and manufacturing advanced cooling solutions, specifically focusing on two-phase cooling systems like heat pipe assemblies, vapor chamber assemblies, and thermosiphons. These systems utilize the passive heat transport capabilities of two-phase cooling to effectively manage thermal challenges in demanding applications. This video serves as a product onboarding walkthrough for customers, introducing them to the intricacies of Boyd's cooling solutions.
The video's design style effectively highlights the key features and benefits of Boyd's cooling solutions. The use of 3D animation allows for clear visualization of the internal structure and operation of heat pipes, vapor chambers, and thermosiphons. Detailed close-up shots showcase the intricate components, such as the copper heat pipes and aluminum fin stacks, emphasizing the precision engineering involved in their manufacturing. The animation also effectively demonstrates the flow of heat through the system, illustrating how the two-phase cooling process efficiently dissipates thermal energy.
By combining informative visuals with concise explanations, Boyd's video successfully conveys the value proposition of their cooling solutions. The clean and modern design style enhances the professional presentation, while the focus on technical details and performance benefits caters to an audience seeking advanced thermal management solutions. This product training video effectively demonstrates Boyd's expertise in two-phase cooling technology and positions them as a trusted provider of innovative thermal solutions.
24. Hotjar
The video focuses on the challenge of managing large amounts of user data and finding the most relevant insights to improve a business's bottom line. Hotjar offers a solution with its filtering feature, allowing users to segment and analyze data from Recordings, Heatmaps, and Feedback tools. This helps businesses focus on specific user groups and behaviors, streamlining their workflow and gaining valuable insights.
This product onboarding walkthrough video effectively complements the product onboarding message. The clean and minimalist aesthetic, with a focus on white space and pastel colors, creates a sense of clarity and organization. This aligns perfectly with the concept of filtering data to reduce noise and highlight key insights. The use of simple shapes and icons further enhances the user-friendliness of the interface, making it easy to understand and navigate.
In conclusion, the product onboarding demonstration video's design style effectively supports its message by creating a visually appealing and informative experience. The minimalist aesthetic and clear visuals emphasize the value of Hotjar's filtering feature in simplifying data analysis and extracting actionable insights.
25. Sun Life
Sunlife canada's video explains how a life annuity can convert your retirement savings into guaranteed income payments for life, addressing the need for a worry-free retirement income solution. This serves as an excellent product user guide for individuals planning their retirement. The video acts as an explainer, simplifying complex financial products for a wider audience.
The video's design style effectively uses simple visuals, such as icons representing money and a calendar, to convey the concept of converting savings into regular income payments. The use of contrasting colors and clear typography ensures that the information is easy to understand. The animation is smooth and engaging, keeping the viewer's attention focused on the key message, of securing a reliable income stream during retirement.
In conclusion, Sunlife canada's video successfully utilizes a clean and straightforward design style to explain the benefits of life annuities for retirement income planning. This online product tutorial effectively communicates the value proposition of the product and guides potential customers on its features and benefits. The video's visual elements and animation effectively complement the informative content, making it an effective tool for product onboarding and customer education.
26. Axis Bank
Axis bank customers can invest online & instantly in the best mutual funds, just in few clicks. Explore different funds such as tax saving funds, equity funds for long term wealth creation, debt funds for wealth preservation and liquid funds for parking surplus cash. Check the performance of different mutual funds and start a SIP or invest a lump sum. No paperwork or branch visit required. Customers who are new to mutual funds can also invest seamlessly as their MF KYC gets verified without the hassle.
The video effectively showcases the user interface of the Axis bank app, guiding viewers through the process of investing in mutual funds. This product onboarding video with a clean and minimalist design, with a focus on the mobile app interface, allows viewers to easily understand the steps involved in exploring different funds, checking performance, and initiating investments. The use of clear typography and concise text further enhances the clarity of the instructions.
By highlighting the key features and benefits of the Axis bank app, such as the ability to invest in various types of mutual funds, track performance, and complete KYC verification seamlessly, the video effectively demonstrates the convenience and ease of use of the platform. This product app walkthrough provides a clear and engaging overview of the Axis bank app's mutual fund investment capabilities.
27. Chainalysis
Chainalysis builds the foundation for a global economy built on blockchains by providing businesses and governments with total transparency, connecting blockchain data to real-world interactions. Chainalysis data is a knowledge graph that informs critical decision-making, encourages innovation, and protects consumers.
The design style of the video uses simple line art icons to represent complex concepts like cryptocurrency, darknet markets, and ransomware. The clean and modern aesthetic of the video effectively communicates the sophisticated solutions that chainalysis provides. The use of a dark blue background with contrasting white and green elements creates a visually appealing and engaging experience for the viewer.
This video serves as a compelling product software demo, effectively highlighting the key features and benefits of chainalysis products and services. The motion graphics in the video make it an excellent tool for product onboarding, showcasing its capabilities in a clear and concise manner.
28. ABBYY
The video focuses on the importance of identity verification in the digital world, highlighting the prevalence of identity fraud and the need for robust solutions. It emphasizes the comprehensiveness and security of abbyy's proof of identity solution, which combines id proofing and id verification into a single, automated process. The video also underscores the user-friendly nature of the solution, making it accessible to both customers and businesses.
This video serves as a product onboarding explainer, guiding new users on how to effectively utilize abbyy's proof of identity product. The onboarding process is made easy through clear explanations and visuals. The explainer video highlights the product's features and benefits, ensuring users understand its value proposition.
The video's design style effectively complements its message. The use of clean, minimalist visuals with a focus on digital imagery reinforces the theme of digital identity and security. The animation of documents and identity verification processes provides a clear and engaging explanation of how abbyy's proof of identity solution works. The color palette is modern and professional, further enhancing the video's credibility. This product onboarding guide video ensures users are comfortable and confident in using the product.
29. ASUS
Asus iot provides businesses with a comprehensive range of software and hardware solutions to enhance automation and manufacturing productivity. These solutions aim to improve overall equipment effectiveness (oee) by reducing costs, enhancing safety and security, improving quality assurance, and streamlining regulatory compliance. The ultimate goal is to boost efficiency and profitability for businesses.
The video effectively showcases the capabilities of asus iot solutions through its clean and minimalist design style. The use of simple shapes, flat colors, and clear typography ensures that the focus remains on the products and their functionalities. Animated sequences demonstrate how asus iot devices integrate into various industrial settings, such as automated guided vehicles and production lines, highlighting their role in optimizing operations. The video’s visual clarity and concise messaging make it an excellent onboarding tool for new customers, effectively conveying the value proposition of asus iot solutions.
This product software tutorial effectively communicates the platform capabilities of asus iot's offerings. The minimalist approach, combined with clear visuals and concise messaging, effectively communicates the benefits of these solutions for businesses seeking to enhance automation and productivity in their operations.
30. Malaysia Airlines
This video from Malaysia Airlines showcases the enhanced safety and health measures implemented by the airline and its oneworld Alliance partners to ensure a safe travel experience for passengers. The video utilizes a visually appealing and informative style to highlight the protective measures in place. The clean and modern aesthetic of the animation effectively conveys the message of safety and hygiene, reassuring travelers that their well-being is a top priority. The use of 3D animation allows for clear and concise demonstrations of the safety protocols, such as the meticulous cleaning of aircraft cabins.
By employing this engaging and informative approach, the video successfully instills confidence in travelers, encouraging them to fly with assurance knowing that their safety is paramount. This type of video, a Product Onboarding Video, is highly effective in introducing new products or services, in this case, the enhanced safety and health measures. The use of motion graphics in the video makes it more engaging and easier for viewers to understand the onboarding process.
A Product Onboarding explainer video like this one is a valuable tool for any company that wants to educate its customers about its products or services. The video effectively highlights the product, which is the enhanced safety and health measures, and the onboarding process, which is the implementation of these measures. The use of motion graphics makes the video more engaging and easier for viewers to understand.
Key Takeaways
aproduct onboardingplatform video is a digital guide designed to familiarize new users with a platform's features, functionalities, and benefits. it serves as an interactive tutorial, seamlessly integrating into theuser experienceto provide clear, concise, and engaging instructions. application: used within onboarding platforms, software applications, or websites. format: typically short-form videos, ranging from 30 seconds to a few minutes. content: focuses on key actions, navigation, andvalue propositionof the platform. delivery: often embedded within the platform interface or accessible through help centers.
starting with a clear understanding of your target audience and their needs is crucial. this foundation will guide the entire video creation process. identify your target audience: determine their level of technical expertise and prior experience. define your video's objective: what specific actions do you want users to take after watching? choose the right video style: consider animation, live-action, or screen recordings based on your content and audience. develop a concise script: focus on clarity, brevity, and actionable steps.
a successfulonboarding videocombines engaging visuals with informative content, presented in a user-friendly format. high-quality visuals: use clear, appealing graphics, animations, or live-action footage. concise and informative narration: provide clear instructions and highlight key benefits. user-friendly format: employ intuitive navigation, chapter markers, and progress indicators. call to action: encourage users to explore further or complete specific tasks.
the primary goal of anonboarding videois to empower users to confidently navigate and utilize the platform's features. reduce learning curve: simplify complex processes and accelerate user adoption. enhance user experience: create a positive first impression and foster engagement. increase product satisfaction: demonstrate value and guide users towards successful outcomes. minimize support requests: address common questions and reduce reliance on customer support.
motion graphics are a powerful tool for visualizing complex concepts and processes, making them ideal for onboarding videos. simplify complex information: break down intricate workflows into digestible visuals. enhance visual appeal: add dynamism and engagement to otherwise static content. highlight key features: draw attention to specific functionalities and their benefits. maintain brand consistency: utilize brand colors, fonts, and animation styles.
storytelling can transform a dry tutorial into a memorable experience, fostering a deeper connection with users. create relatable scenarios: present real-world use cases that resonate with the target audience. highlight user benefits: showcase how the platform solves problems and improves workflows. evoke emotions: use humor, empathy, or inspiration to create a lasting impression. build brand personality: infuse the video with your brand's voice and values.
creating an effectiveonboarding videorequires careful planning and attention to detail. keep it concise: focus on essential information and avoid overwhelming users. use clear and concise language: avoid jargon and technical terms that may confuse beginners. show, don't tell: demonstrate actions visually rather than relying solely on narration. test and iterate: gather feedback from users and refine the video based on their input.
an effectiveonboarding videoseamlessly integrates into the user journey, providing timely guidance and support. relevance: addresses specific user needs and pain points. clarity: provides clear, step-by-step instructions. engagement: captures attention and maintains interest. accessibility: easily accessible within the platform interface.
theonboarding videoshould reflect your brand's identity and values, creating a cohesive user experience. visual consistency: use brand colors, fonts, and imagery throughout the video. tone of voice: align the narration style with your brand's personality. value proposition: reinforce your brand's promise and commitment to user success. call to action: encourage users to engage further with your brand and its offerings.
slack, a popular team communication platform, effectively utilizes onboarding videos to introduce new users to its features. their videos are concise, visually appealing, and demonstrate key functionalities in real-world scenarios. this approach has contributed to slack's rapid user adoption and high satisfaction rates. by simplifying the onboarding process, slack empowers users to quickly experience the platform's value, leading to increased engagement and loyalty.
aproduct onboardingplatform video is a digital guide designed to familiarize new users with a platform's features, functionalities, and benefits. it serves as an interactive tutorial, seamlessly integrating into theuser experienceto provide clear, concise, and engaging instructions. application: used within onboarding platforms, software applications, or websites. format: typically short-form videos, ranging from 30 seconds to a few minutes. content: focuses on key actions, navigation, andvalue propositionof the platform. delivery: often embedded within the platform interface or accessible through help centers.
starting with a clear understanding of your target audience and their needs is crucial. this foundation will guide the entire video creation process. identify your target audience: determine their level of technical expertise and prior experience. define your video's objective: what specific actions do you want users to take after watching? choose the right video style: consider animation, live-action, or screen recordings based on your content and audience. develop a concise script: focus on clarity, brevity, and actionable steps.
a successfulonboarding videocombines engaging visuals with informative content, presented in a user-friendly format. high-quality visuals: use clear, appealing graphics, animations, or live-action footage. concise and informative narration: provide clear instructions and highlight key benefits. user-friendly format: employ intuitive navigation, chapter markers, and progress indicators. call to action: encourage users to explore further or complete specific tasks.
the primary goal of anonboarding videois to empower users to confidently navigate and utilize the platform's features. reduce learning curve: simplify complex processes and accelerate user adoption. enhance user experience: create a positive first impression and foster engagement. increase product satisfaction: demonstrate value and guide users towards successful outcomes. minimize support requests: address common questions and reduce reliance on customer support.
motion graphics are a powerful tool for visualizing complex concepts and processes, making them ideal for onboarding videos. simplify complex information: break down intricate workflows into digestible visuals. enhance visual appeal: add dynamism and engagement to otherwise static content. highlight key features: draw attention to specific functionalities and their benefits. maintain brand consistency: utilize brand colors, fonts, and animation styles.
storytelling can transform a dry tutorial into a memorable experience, fostering a deeper connection with users. create relatable scenarios: present real-world use cases that resonate with the target audience. highlight user benefits: showcase how the platform solves problems and improves workflows. evoke emotions: use humor, empathy, or inspiration to create a lasting impression. build brand personality: infuse the video with your brand's voice and values.
creating an effectiveonboarding videorequires careful planning and attention to detail. keep it concise: focus on essential information and avoid overwhelming users. use clear and concise language: avoid jargon and technical terms that may confuse beginners. show, don't tell: demonstrate actions visually rather than relying solely on narration. test and iterate: gather feedback from users and refine the video based on their input.
an effectiveonboarding videoseamlessly integrates into the user journey, providing timely guidance and support. relevance: addresses specific user needs and pain points. clarity: provides clear, step-by-step instructions. engagement: captures attention and maintains interest. accessibility: easily accessible within the platform interface.
theonboarding videoshould reflect your brand's identity and values, creating a cohesive user experience. visual consistency: use brand colors, fonts, and imagery throughout the video. tone of voice: align the narration style with your brand's personality. value proposition: reinforce your brand's promise and commitment to user success. call to action: encourage users to engage further with your brand and its offerings.
slack, a popular team communication platform, effectively utilizes onboarding videos to introduce new users to its features. their videos are concise, visually appealing, and demonstrate key functionalities in real-world scenarios. this approach has contributed to slack's rapid user adoption and high satisfaction rates. by simplifying the onboarding process, slack empowers users to quickly experience the platform's value, leading to increased engagement and loyalty.
Conclusion
Mastering user onboarding with Video
The digital landscape thrives on user engagement, and effective product onboarding is the cornerstone of achieving it. Product onboarding videos have emerged as a powerful tool to guide users, enhance their experience, and ultimately drive product adoption. From concise tutorials to immersive walkthroughs, these videos cater to diverse learning styles and preferences, ensuring users feel empowered and confident in navigating the product's features.
Need
The challenge lies in transforming complex functionalities into easily digestible visual narratives. Users often face information overload, leading to frustration and abandonment. For instance, a new project management software might have intricate workflows and collaboration tools. A well-crafted onboarding video can simplify these complexities, demonstrating step-by-step processes and highlighting key features, making the user journey seamless and enjoyable.
Application
Product onboarding videos find application across various touchpoints in the user journey. Welcome videos create a positive first impression, setting the tone for the user experience. Feature tutorials delve into specific functionalities, providing clear instructions and practical examples. Interactive walkthroughs offer a hands-on approach, allowing users to explore the product at their own pace. Additionally, customer testimonial videos showcase real-world success stories, building trust and credibility.
Benefits
The benefits of incorporating product onboarding videos are multifaceted. They reduce support tickets and customer churn by proactively addressing user queries and challenges. Videos enhance user engagement and satisfaction, leading to increased product adoption and loyalty. Moreover, they serve as a valuable marketing asset, showcasing the product's value proposition and attracting new users.
Impact
Product onboarding videos have a significant impact on user behavior and business outcomes. They accelerate the learning curve, enabling users to quickly grasp the product's value and integrate it into their workflows. This leads to improved user productivity and efficiency, ultimately driving business growth and success.
Trends
The evolving digital landscape presents new opportunities for product onboarding videos. Microlearning videos cater to shorter attention spans, delivering bite-sized information in an engaging format. Personalized video experiences tailor content to individual user needs and preferences, enhancing relevance and impact. Interactive video elements, such as quizzes and branching scenarios, promote active learning and knowledge retention.
Integration
Integrating product onboarding videos into the user journey requires a strategic approach. Videos should be easily accessible within the product interface, such as through a dedicated resource center or contextual help menus. Leveraging analytics to track video engagement provides valuable insights into user behavior and preferences, allowing for continuous optimization and improvement.
Strategy
Developing a successful product onboarding video strategy involves understanding the target audience, defining clear objectives, and crafting compelling narratives. Collaborating with instructional designers and video production experts ensures high-quality content that resonates with users. A/B testing different video formats and delivery methods helps identify the most effective approach for maximizing user engagement and adoption.
Future
As technology advances, product onboarding videos will continue to evolve, incorporating emerging trends such as augmented reality and virtual reality. These immersive experiences will further enhance user engagement and provide a more realistic understanding of product functionalities. The future of product onboarding lies in creating personalized, interactive, and engaging video experiences that empower users and drive product success.
