Picture this: your product, ready to launch, poised for success. But what if the key to unlocking its full potential lies not in the product itself, but in the experience you offer your customers? I am here today, and in this article, what we will explore is the incredible impact of product onboarding videos. We'll uncover how these short films can transform the way users interact with your product, fostering a connection that leads to growth and lasting loyalty. Let's explore 30 captivating examples that prove the power of this approach, and then we'll look at the data that supports it.
91% of businesses now leverage video as a key marketing tool.
Facebook users spend 50% of their time on the app watching videos.
18% of businesses are weaving AI tools into their video production workflows.
These stats highlight the undeniable power of video and the growing sophistication of its creation. Product onboarding videos capitalize on this trend, offering a dynamic and engaging way to guide users, boost adoption, and ultimately, drive success. Today we explore more than 30 Captivating Product Onboarding Video examples, that immediately grabbed our attention and got us excited
A visually appealing video, like this one, grabs your attention from the first frame. The combination of vibrant colors and smooth animation creates a sense of warmth and approachability. I appreciate the clear UI, it's simple yet effective, highlighting the ease of use and making this a great example of a Product Onboarding Video. It's an excellent example of how you can leverage animation to demonstrate the features of a product in an engaging and memorable way.
The video's emphasis on simplicity and speed resonates with busy homeowners. Aircove provides a straightforward solution to a complex problem, and the video conveys this message effectively. The visuals are easy to understand, even for someone with limited technical knowledge. The video's overall aesthetic is both polished and inviting, conveying a message of trust and reliability.
What We Can Learn
Smooth animation and clear UI build trust, making your product easy to understand and adopt.
With a clean design and punchy message, this Product Onboarding Video decodes the enigma of 0% car finance. The smooth animation effortlessly showcases how advertised deals can mask inflated prices, cleverly emphasizing the need for due diligence. Mortgage Choice is presented as the key to navigating this tricky terrain.
The videos concise delivery, highlighted by simple transitions and a catchy soundtrack, keeps viewers engaged. By advocating for thorough research and comparison, Mortgage Choice empowers buyers to confidently navigate the car-buying landscape, securing a deal that's truly in their best interest.
What We Can Learn
Animate the process of comparing offers, making the due diligence process engaging and less daunting.
The video showcases how Gemalto solutions are not just about securing data in the cloud, but about building a chain of trust that connects all actors in the digital ecosystem. The use of a layered cloud structure visualizes this chain, highlighting the security measures embedded at every level, from the mobile edge to the mobile core. This layered approach emphasizes the importance of a holistic security strategy that encompasses all parts of the network.
This video demonstrates how visual storytelling can be used to convey complex technical concepts in a relatable and engaging way. It's a powerful example of how design can simplify complex information and make it accessible to a wider audience. The animation and the use of icons make it clear that security is not a static barrier, but a dynamic process that adapts to the evolving digital landscape.
What We Can Learn
Visualize complex processes with layered graphics to make them easily understandable, boosting viewer comprehension.
The video is an excellent example of a Product Onboarding Video. It clearly showcases the value proposition of the product, PF6 Flex System, by presenting the challenges of multi-variant assembly processes and how PF6 Flex System can effectively solve them. The 3D animation enhances the visual appeal and makes the product more engaging and understandable, with each detail clearly explained.
The video effectively leverages the combination of visuals and narration to create a seamless and engaging viewing experience. The key message of the video is that PF6 Flex System is the ideal solution for businesses looking to enhance their assembly processes, and this message is convincingly delivered through a combination of visuals and sound design.
What We Can Learn
Clearly explain complex processes with 3D animation, boosting understanding and driving adoption.
Deloitte's Product Onboarding Video stands out for its modern aesthetic and clever use of 3D animation. The vibrant color palette and abstract visual metaphors bring a sense of dynamism to the often-complex subject of restructuring.
The video excels in simplifying complex information through concise messaging and clear visuals. This approach makes the restructuring process feel less daunting and more accessible, inspiring businesses to embrace change as a catalyst for growth and competitive advantage.
What We Can Learn
Abstract metaphors make the information memorable and engaging, leading to better recall.
The brilliance of this 360Learning product onboarding video lies in its ability to swiftly address a crucial problem: the dreaded compliance training process. We all know the struggles, and this video captures them perfectly through relatable visuals. The animation style is dynamic, yet maintains clarity.
360Learnings features are seamlessly integrated into the narrative. The sleek UI, demonstrated through screen recordings, conveys the platform's ease of use. We appreciate the concise information delivery, effectively highlighting the platforms key benefits and leaving viewers eager to learn more.
What We Can Learn
Weave your product's features into a compelling story, making viewers want to use it.
We're instantly drawn to the opening scene of swirling app icons in this Atlas product onboarding video we all know that feeling of overwhelming work chaos. Atlassian brilliantly captures this universal pain point and immediately positions Atlas as the solution. The video showcases Atlas's clean UI and highlights how it tackles information silos, outdated directories, and music to our ears useless meetings. This concise product explainer is a masterclass in clearly communicating value with a touch of visual flair. The animation style is modern and captivating, and the upbeat music perfectly complements the fast-paced information delivery. We love the way Atlassian showcases the product's benefits without overwhelming the viewer, leaving us wanting to learn more.
What We Can Learn
Start with a relatable problem, then smoothly transition to your solution. This builds instant connection.
The U.S. Bank business essentials video provides a comprehensive overview of the platform's features and benefits, showcasing its ability to streamline business management tasks. The video highlights the platform's efficiency in handling accounts, sending invoices, and monitoring financial performance. This serves as a Product Onboarding Video, enabling businesses to quickly understand and utilize the platform's capabilities.
The video's design effectively emphasizes the business essentials platform's user-friendly interface and intuitive navigation. The clean and minimalist aesthetic, with a focus on the platform's core functionalities, allows viewers to easily grasp the value proposition. The use of bold colors and clear typography further enhances the visual appeal and ensures that key information is easily digestible. The onboarding process is made simple through clear animation and concise explanations.
In conclusion, the U.S. Bank business essentials video successfully demonstrates the platform's capabilities and benefits through its well-executed design and clear messaging. The video's style effectively caters to its target audience of business owners and managers, leaving them with a solid understanding of how the platform can simplify their financial operations and improve overall efficiency. This video serves as a valuable tool for product onboarding, enabling businesses to quickly adopt and integrate the platform into their operations.
The Cytiva My Equipment product onboarding video stands out with its concise storytelling and impactful visuals. We are impressed by the video's ability to condense a wealth of information into a short, engaging format. The focus on time-saving and centralized control speaks directly to the needs of busy lab personnel.
This product demo efficiently showcases the platform's features without overwhelming the viewer. We all appreciate the use of simple icons and animations, which clearly communicate the product's functionality. The call to action at the end provides a seamless transition for viewers to explore the platform further.
What We Can Learn
Condense complex features into short, engaging scenes to keep viewers hooked.
The simple yet profound 2D animation of WaterAid's explainer video draws us in immediately. We love how the story of Grace and her family highlights the struggles of those without clean water and sanitation, powerfully humanizing a global issue. The bright color palette and gentle, flowing animation, combined with inspirational music, creates an uplifting experience. The visuals and narrative subtly urge us to join the movement for change. WaterAid's message of hope shines through, demonstrating how access to water, sanitation, and hygiene transforms lives and fuels a brighter future for entire communities. This inspiring video embodies impactful storytelling and effective product onboarding video qualities.
What We Can Learn
Bright colors and gentle animation create an uplifting, memorable experience.
Deloitte is a professional services network that provides services such as consulting, financial advisory, and tax. This video is designed to inform businesses about the opportunities and benefits of restructuring.
Video Design - The video uses animated graphics to represent the key concepts of restructuring, like the network and the different elements of the process. The animation style is minimalist, making it easy to understand and engaging to watch.
This video is a fantastic example of a 3D Product Showcase for Marketing. The video effectively communicates the benefits of restructuring by visually representing the complex concept in a simplified manner. The use of animated graphics and a neutral tone makes the video accessible to a wider audience. The video design clearly communicates the objective of the video, and the visual style is cohesive and drives the viewer to learn more about Deloitte's restructuring services.
A standout product video example for onboarding, this piece effectively demonstrates Cedar's capabilities in managing travel compliance. The video immediately resonates by capturing the current challenges of international travel, making it highly relatable. We all appreciate how Cedar simplifies complex procedures.
The visual storytelling is impeccable, using a modern 2D animation style to guide viewers through the platform's functionality. The use of green, representing growth and innovation, combined with a user-friendly interface, underscores Cedar's commitment to a smooth and efficient travel experience. This is a video we have ever seen for the product video example for onboarding.
What We Can Learn
Craft a narrative that resonates with your target audience's pain points and aspirations.
Charles Stanley aims to educate investors, this video is designed to demystify the concept of a dividend.
Video Design - The video incorporates a clean and simple design style, typical of educational content. Key visual elements include bold text and animated icons, emphasizing the central concept of dividends. The video utilizes a recurring theme of green and white on a dark background, creating a visually engaging and easily digestible experience. The graphics, particularly the animated icons, are well-designed and help to illustrate the explanation, making it more engaging for viewers.
This video is a great example of 3D Product Showcase for Marketing, it skillfully complements the video's narrative, which introduces the concept of dividends in a clear and straightforward manner. The graphic elements, such as the animated icons, further enhance the understanding of the process, and the tone is engaging and informative. The color palette and visual style help to communicate a sense of trust and professionalism, aligning with the brand. This is further strengthened by the video's clean and concise presentation, making the information easily accessible to individuals new to investing.
In this product onboarding video example, ElaadNL's message comes alive through dynamic visuals and a playful narrative. The video flawlessly encapsulates the complexities of EV charging communication, simplifying it into an engaging story. We all benefit from this clarity, demonstrating the potential for a frictionless, connected charging experience.
The consistent color scheme and minimalist design create a cohesive brand identity. The animated speech bubbles and checkmarks add a touch of whimsy, capturing the viewer's attention while effectively communicating key information. This video is a testament to ElaadNL's dedication to advancing smart charging technology.
What We Can Learn
Add playful elements; they grab attention and make learning fun.
This is a 3D Product Showcase for Marketing video that's designed to highlight the ease of use of smart bulbs. It uses a simple but effective animation style with a minimalist color palette. The video showcases the ease of use of the smart bulbs, using a clear and concise visual language.
Video Design - The video uses simple, colorful graphics, minimal text, and straightforward animation to effectively communicate the key benefits of the smart bulbs. The video establishes an approachable and playful tone, appealing to both tech-savvy and casual consumers.
The video uses close-ups of the hand interacting with the smart bulb and app, highlighting the user-friendly experience and ease of use. The simple and clean design of the video ensures that the focus is on the product, its benefits, and its functionality. The video's goal is to encourage customers to try the smart bulbs. The video uses a bright and colorful style that is engaging and visually appealing. The animated scenes are simple and clear, showcasing the key benefits of the smart bulbs.
We appreciate the smart approach this Alteryx product video guide for onboarding takes to showcase its data analysis software. By partnering with McLaren, the video instantly grabs attention and builds credibility, associating Alteryx with high performance and cutting-edge technology. The fast-paced visuals, vibrant colors, and energetic music keep us hooked.
The subtle product demo woven into the narrative feels organic, not forced. We love how it showcases Alteryx's ability to process data from diverse sources without any coding, demonstrating value through a real-world partnership. The call to action encourages further exploration, making this a winning example of impactful brand storytelling.
What We Can Learn
Weave a subtle product demo into a compelling narrative for organic showcasing.
This video is a powerful tool for educating viewers about HIV infection, emphasizing the importance of early detection. It uses animated graphics to visually explain the complex process of HIV infection and its impact on CD4 cells. The simple design style makes the information accessible to a wide audience.
Video Design - The video uses animation and graphics to depict complex biological processes, making the topic more engaging and understandable. The informative and straightforward tone highlights the severity of the issue and the need for proactive healthcare measures.
This video is a prime example of 3D Product Showcase for Marketing because it effectively communicates the objective of raising awareness about HIV infection. The combination of clear visuals and concise narration makes this a compelling and informative video.
Citrix develops and sells technology for businesses, making work easier and safer. This video explains zero trust security and how it can help companies protect their data.
Video Design - The video uses bright blue and yellow colors, creating an upbeat and engaging feel. Animated icons represent various aspects of the IT world and the cloud. The overall visual style is clean and modern, with simple graphics and a lot of white space, making it easy to follow.
This video is a great example of 3D Product Showcase for Marketing. The bright color scheme, along with the clear animations and minimal text, helps keep the video simple and easy to follow. The tone of the video is both informative and reassuring, explaining the challenges that companies face with data security, but also offering solutions, using a simple and straightforward visual style.
Nutrition International is a Canadian organization that distributes vitamin A supplements to children under five around the world. This video is a powerful tool for showcasing their impact.
Video Design - The video uses a bright, colorful style with bold lines and simple illustrations. This approach creates a positive and engaging tone, making the video visually appealing and easy to understand.
3D Product Showcase for Marketing This animated style is well suited to communicate the message effectively to its target audience. The video uses simple visuals like a map of Canada to explain the organization's global reach.
Absorb LMS is a platform designed to help companies create, sell, and manage online courses. This video is designed to introduce the platform's features and benefits to potential users.
Video Design - The video showcases a simple, clean, and modern aesthetic. Using flat design, the video employs a minimal color palette with pops of bright colors for icons and call-to-actions. Graphics and animations, like the falling coins, make the video more engaging. The simple style and clean graphics help viewers easily understand the platform's features and benefits.
The video's design communicates a clear message: it is an intuitive platform with a modern interface. The sleek visuals, animations, and user-friendly design all work together to convey a positive and modern tone, highlighting the ease of use and the benefits of the platform. This video is a great example of 3D Product Showcase for Marketing because it effectively showcases the platform's features and benefits in a visually appealing and engaging way.
SimplyCast helps businesses connect with people around the world, even if their time zones conflict. The video showcases the solution's unique marketing automation capabilities.
Video Design - The video uses simple icons and graphics to illustrate the process, making it an effective 3D Product Showcase for Marketing. The animation is smooth, icons are clear and easily understood, layout is clean and easy to follow, animation style is clear, professional and engaging.
The visual style effectively communicates the objective of reaching prospects in different time zones. The animation is clean and easy to understand, highlighting the automation process. It creates a friendly, professional tone, showing the solution can simplify complex tasks.
Angled wire caps are a game-changer for data centers and telecommunication rooms, significantly reducing bend radius on wires. This is a must-have for any organization serious about wire management.
Video Design - The video uses a 3D animated design, showcasing a clear comparison between straight and angled wire caps. This visual approach makes the 55% reduction in bend radius crystal clear, and the smooth transitions with simple animations and clear text overlays make it a great tool for illustrating how to improve wire management.
3D Product Showcase for Marketing - This video is a powerful marketing tool, using 3D models and graphics to bring the benefits of angled wire caps to life. The professional and informative tone highlights the effectiveness of these caps for organizing wires, making it a compelling argument for any organization looking to improve their wire management.
Boyd provides innovative, high quality heat pipe assemblies, vapor chamber assemblies, and thermosiphons. This video is designed to explain how their expertise in two-phase cooling systems work.
Video Design - The video focuses on explaining the working of Boyd's two-phase cooling system with an animated Product Onboarding Walkthrough Video. The video uses 3D animation of the product. It displays the condenser unit, base plate, and mounting hardware. The video emphasizes the working by highlighting the flow of heat. The video features a white background which makes the product the focal point. The simplicity of the video helps make the animation clear to understand.
The video uses visuals and text labels to highlight specific areas of the product. The video focuses on the product and its functionalities. The video uses minimal text. This keeps the focus on the animation. This style of video helps the audience understand the working of the product. The tone of the video is informative and concise. This ensures the audience is engaged in learning about the product.
Hotjar is a tool that helps you understand how customers behave on your website, this video is designed to showcase the benefits of filters within Hotjar.
Video Design - The video incorporates minimalist and abstract visuals, creating an easy-to-digest Product Onboarding Demonstration Video. The use of simple animated icons, like red arrows that highlight website elements, and a playful cartoon character makes the video engaging.
The video design and visual style are effective in communicating the purpose of Hotjar filters, showcasing how they help streamline analysis. The video's playful tone makes the viewer more receptive to the information and ultimately drives the viewer to learn more about Hotjar's filter features.
Sun Life is an insurance company that provides financial solutions to its customers. This particular video is designed to introduce the concept of a payout annuity to help people understand how it works.
Video Design - This is an Online Product Tutorial Video. The design features a simple visual style with bold colors and easy to understand graphics that illustrate the product. Animated icons and simplified text make the video easy to understand, engaging, and accessible to a broad audience.
The video uses clear and concise language, a friendly tone, and a visual style that makes a complex concept easy to understand. This makes it easy for viewers to comprehend how a payout annuity can convert savings into guaranteed income payments. The video is calming and informative, assuring viewers that Sun Life can provide a worry-free way to meet their retirement needs.
Axis Bank is a bank that offers a variety of financial services, including mutual fund investments. This video is designed to showcase how customers can easily invest in mutual funds online through their mobile or internet banking platform.
Video Design - The video emphasizes the ease and convenience of investing in mutual funds with Axis Bank. It uses a clean, minimal, and modern design style, with simple graphics and animation that focus on showcasing the app's user interface. The use of a hand interacting with the phone screen visually highlights the user-friendliness of the platform. This approach makes it a good Product Onboarding Video, especially for new users who are not familiar with the process.
The video features a simple and streamlined design. It features a combination of animation, illustration, and screenshots of the application interface. The visual style clearly demonstrates the ease of navigating the application, making it straightforward for viewers to understand the steps involved. The bright, modern design with a minimal use of text creates a friendly and inviting tone, making the video engaging for viewers. This tone further reinforces the message that investing in mutual funds with Axis Bank is convenient and accessible to all.
Chainalysis is a company that provides transparency to the blockchain. This video is designed to introduce Chainalysis and the importance of blockchain analysis.
Video Design - The video begins with a grid of different icons, representing various aspects of the blockchain and the real world. The grid then transitions into a series of squares that highlight different types of transactions on the blockchain, using a simple, yet effective animation that emphasizes the complex nature of blockchain data. These transactions are highlighted using blue and white colors, with the amount of the transaction being displayed in clear, white text. The video then shows how Chainalysis helps organize this seemingly disconnected data. The use of different colors and simple animations makes this a good Product App Walkthrough Video.
The video showcases how Chainalysis analyzes blockchain data, connecting the data to real-world interactions. Chainalysis brings order to the chaos of the blockchain by connecting the dots, providing valuable insights for businesses and governments. The video uses simple visuals, yet manages to explain a complex subject in a clear and concise manner. The animation and design of the video are very simplistic, aligning with the brand's objective of providing clarity to the blockchain and making it easily understandable for a broader audience.
ABBYY is a document-centric identity proofing and verification solution. The video is designed to illustrate the solution's benefits by emphasizing the security risks associated with identity fraud.
Video Design - The video style is simple and efficient. It features clean graphics, utilizing abstract shapes like cubes and circles to represent identity verification. The animated elements are visually engaging, creating an abstract flow that represents the process of validating identity. The video uses a combination of text and graphics to convey information, making it suitable for a Product Onboarding Guide Video.
The visual style effectively communicates the key message of the video. The vibrant colors used create a modern and trustworthy tone, conveying the high level of security that ABBYY offers. The visual design uses animated icons and shapes to visually represent identity verification, making the complex concept easy to understand. The clean graphics and simple animation create a sense of confidence and credibility, ensuring viewers understand the value of ABBYY's solution.
ASUS empowers enterprises with software and hardware solutions that increase automation and manufacturing productivity. This video is designed to highlight how ASUS IoT solutions can improve safety and security in the workplace.
Video Design - The video is a Product Software Tutorial Video that utilizes a simple, clean, and modern design style. It employs a minimalistic color palette, focusing on contrasting colors like light gray, white, and turquoise. The graphics are flat and cartoonish, adding a friendly touch. A high degree of detail is present in the graphics, showcasing the inner workings of the technology with clarity.
The use of simplistic graphics and an overall clean aesthetic is effective in communicating the message of efficiency, safety, and ease of use. The use of smooth animation and a clean design style makes the video more engaging for its intended audience of businesses seeking to implement automation in their operations. The tone of the video is professional yet accessible, demonstrating the benefits of ASUS IoT solutions without being overly technical.
Malaysia Airlines' video is designed to inspire confidence in travelers by highlighting the safety and health measures they have implemented.
Video Design - This Product Onboarding Explainer Video uses a papercraft animation style to visually communicate the key elements of their safety protocol. The papercraft style is playful, friendly, and calming, which is appropriate for the brand and target audience.
The video uses simple, clear graphics and minimal text to convey the message. The animation is smooth and well-paced, keeping the viewer engaged while emphasizing the ease of navigating the new safety protocols. The focus on visuals and clear narrative, combined with the relaxed papercraft animation style, creates a reassuring and positive tone, assuring travelers of the company's commitment to their safety and comfort.
FAQ
How can a product onboarding video help me reduce customer churn and improve user retention?
Onboarding videos reduce churn by improving user understanding and satisfaction. They drive product adoption and build user loyalty.
What are the key elements of a successful product onboarding video that effectively engages users and drives desired actions?
Successful onboarding videos combine clear narratives, engaging visuals, concise explanations, and strong calls to action.
What is the ideal length for a product onboarding video to maintain viewer interest and effectively convey key information?
Ideal length is 60 seconds to 3 minutes, balancing information with engagement. Shorter videos often maintain better viewer retention.
What different styles of product onboarding videos (e.g., animation, live-action, screen recording) are best suited for different product types and target audiences?
Animation simplifies complex ideas, live-action builds trust, and screen recordings demonstrate software workflows. Choose the style that best suits your product and audience.
How can I create a compelling narrative and incorporate storytelling techniques to make my product onboarding video more engaging and memorable?
* Highlight user pain points and how the product offers solutions.
* Focus on benefits and positive outcomes.
* Create a relatable story that resonates with the target audience.
What tone and style should I use in my product onboarding video to best resonate with my target audience and convey my brand personality?
Match the tone and style to your brand and audience. Consider whether a formal, informal, playful, or informative approach is most effective.
How can I effectively showcase the value proposition of my product and highlight its key benefits in the onboarding video?
Clearly articulate the problem the product solves and how it improves users' lives. Emphasize positive outcomes and value delivered.
What are the best practices for scripting a clear, concise, and compelling product onboarding video that effectively guides users through the product's features and functionality?
* Start with a compelling hook.
* Introduce key features progressively.
* Use clear, concise language.
* End with a strong call to action.
What is a realistic budget range for producing a professional product onboarding video, considering factors like style, length, and production quality?
Professional onboarding video production typically ranges from $1,000 to $6,000, depending on style, length, and complexity. Fixed-fee pricing ensures budget predictability.
What is the typical timeline for creating a product onboarding video, from initial concept and scripting to production and final delivery?
Typical production timeline is 3-8 weeks, depending on project scope and revisions. Efficient workflows and clear communication are essential for timely delivery.
How can I effectively incorporate existing assets, such as screenshots, graphics, and marketing materials, into my product onboarding video to enhance its visual appeal and reinforce my brand identity?
Incorporate existing assets like screenshots, graphics, and marketing materials to enhance visual appeal and reinforce brand identity.
What are some common mistakes to avoid when creating a product onboarding video, such as overwhelming users with too much information or using a confusing or inconsistent tone?
Avoid information overload, confusing jargon, and inconsistent tone. Prioritize clarity, conciseness, and a consistent brand voice.
How can I use animation and visual effects to enhance the clarity and engagement of my product onboarding video, particularly when explaining complex concepts or features?
Animation clarifies complex concepts, while visual effects enhance engagement. Use these elements strategically to improve understanding and visual appeal.
How can I ensure my product onboarding video is accessible to all users, including those with disabilities, by incorporating features like closed captions and audio descriptions?
Ensure accessibility by incorporating closed captions and audio descriptions, making the video usable for all viewers.
How can I effectively integrate my product onboarding video into my overall customer journey, from initial signup and product discovery to ongoing engagement and support?
Integrate the onboarding video into the customer journey, from signup to ongoing support, for a cohesive user experience.
How to plan and optimize Product Onboarding Videos?
Social Connection: "Content is fire, social media is gasoline." - Mari Smith. Advids leveraged this principle for a healthcare client. We created short, shareable onboarding snippets highlighting key product benefits, encouraging social sharing and expanding reach to new potential users. This resulted in a 15% increase in organic traffic to their website.
Actionable: Design shareable video content to amplify organic reach and engagement.
Authenticity in Branding: "Don't be afraid to be different. Be afraid to be the same." - Gail Becker. Advids embraced this for a craft brewery client. We developed onboarding videos showcasing their unique brewing process and brand personality, resulting in a stronger brand connection with customers and a 10% lift in brand recall.
Actionable: Infuse brand personality into onboarding videos to foster authentic connections.
Storytelling Power: "Make the audience care." - Andrew Stanton. Advids used this principle for a non-profit client. We crafted emotionally resonant onboarding videos highlighting the impact of their work, leading to a 25% increase in donations.
Actionable: Evoke emotion through storytelling to deepen audience connection and impact.
Brand Clarity: "People don't buy what you do, they buy why you do it." - Bernadette Jiwa. Advids applied this for an eco-friendly cleaning product client. Onboarding videos focused on their mission of sustainability, resonating with environmentally conscious consumers and driving a 12% increase in sales.
Actionable: Communicate brand values and purpose to resonate with target audience motivations.
Strategic Planning: "A good plan violently executed now is better than a perfect plan next week." - Merry Baskin. Advids followed this advice for a mobile game client. We rapidly produced a series of short, impactful onboarding videos, resulting in a quicker user adoption rate and a 8% increase in daily active users.
Actionable: Prioritize timely execution and iteration over perfect planning in video production.
Why Advids for Product Onboarding Video?
At Advids, we create exceptional Product Onboarding Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling animation that effectively onboards your users.
Transforming User Experiences Through Engaging Onboarding:
Customized Product Onboarding Video Solutions: We tailor explainer videos, character animations, and other onboarding video formats to resonate with your brand and target audience. Creative Storytelling Through Animation: Our animators and storytellers craft captivating narratives that engage users and encourage product adoption. Cutting-Edge Product Onboarding Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.
A Legacy of Success in Product Onboarding:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Product Onboarding Video strategies. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to create impactful onboarding experiences. Client Satisfaction Guaranteed: Over 109 five-star Google reviews showcase our commitment to client satisfaction and exceptional results. We've successfully delivered over 275 Product Onboarding Video projects.
Partnering with You for Seamless Onboarding:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create Product Onboarding Videos that drive user engagement and product adoption.
Ready to unlock the potential of Product Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Product Onboarding Video?
A Product Onboarding Video is a short, engaging video that guides new users through the essential features and functionalities of a product. It aims to help users understand the value proposition, navigate the interface, and start using the product effectively. These videos are often used as part of a welcome sequence or as a standalone resource to help users get started.
Product Onboarding Videos are particularly useful for products with complex features or workflows, as they can visually demonstrate how to use the product in a clear and concise way. They can also be used to highlight key benefits, address common pain points, and build a stronger connection with users.
What do top Product Onboarding Videos have in common?
Animated Explainer
A visually captivating way to introduce complex concepts.
Screen Recording
A practical method to demonstrate product features in action.
Interactive Elements
An engaging way to keep viewers actively involved.
Onboarding Flow
A structured approach to guide users through key steps.
Call to Action
A clear prompt to encourage viewers to take the next step.
Visual Storytelling
A compelling way to convey the product's value proposition.
User Testimonials
A powerful way to build trust and credibility.
Product Demo
A concise way to showcase the product's core functionalities.
Personalized Content
A targeted approach to address specific user needs.
Clear Language
A simple and easy-to-understand way to communicate.
Concise Length
A focused approach to keep viewers engaged.
Brand Consistency
A cohesive visual style that reflects the brand's identity.
What makes Product Onboarding Video effective?
A captivating Product Onboarding Video is a powerful tool for engaging new users and driving product adoption. The key to creating an effective video is to design it to be informative, engaging, and easy to understand.
A successful Product Onboarding Video is driven by a clear understanding of the user's needs and goals. It should provide a clear and concise overview of the product's value proposition, highlight key features, and guide users through the initial setup process.
Methods for creating effective Product Onboarding Videos include using a combination of visual elements, such as screen recordings, animations, and graphics, to illustrate key concepts and make the video more engaging. A clear call to action at the end of the video can encourage viewers to take the next step, such as exploring a specific feature or signing up for a free trial.
How long should your Product Onboarding Video be?
A well-crafted Product Onboarding Video is a valuable asset for any product, but determining the ideal length can be a challenge. The key is to strike a balance between providing enough information to be helpful and keeping the video concise enough to maintain viewer engagement.
The most effective Product Onboarding Videos are typically short and to the point, focusing on the most essential information. A video that is too long can be overwhelming and lead to viewers losing interest. However, a video that is too short may not provide enough information to be helpful.
To determine the ideal length for your Product Onboarding Video, consider these pre-production pointers:
What is the complexity of your product?
What are the key features you want to highlight?
What are the common pain points users face?
What is the target audience for your video?
What is the desired outcome of your video?
How much time are users willing to invest?
What is the optimal length for your platform?
How to create Product Onboarding Videos?
A compelling Product Onboarding Video is a valuable tool for engaging new users and driving product adoption. The creation process involves several key steps, from planning and scripting to filming and editing.
A successful Product Onboarding Video is a collaborative effort that requires input from various stakeholders, including product managers, marketing teams, and customer support representatives. The goal is to create a video that is informative, engaging, and easy to understand.
Pre-production Pointers:
Define target audience: Who are you trying to reach with your video? Understanding your audience will help you tailor the content and tone to their needs and interests.
Identify key features: What are the most important features of your product that you want to highlight in the video?
Develop a storyboard: A storyboard is a visual representation of your video, outlining the shots, transitions, and overall flow. It helps you visualize the final product and ensure a cohesive narrative.
Write a script: A well-written script will provide a clear structure and guide the video's content. It should be concise, engaging, and easy to follow.
Choose a video style: Consider the tone and style of your brand and product. Will the video be animated, live-action, or a combination of both? The style should complement your overall message and resonate with your target audience.
Production Pointers:
Film high-quality footage: Use professional equipment and lighting to ensure your video looks polished and professional.
Use engaging visuals: Incorporate visuals that are relevant to your product and audience. This could include screenshots, animations, or live-action footage.
Incorporate interactive elements: Consider adding interactive elements, such as clickable links or quizzes, to keep viewers engaged and encourage them to explore your product further.
Add a clear call to action: Tell viewers what you want them to do after watching the video. This could be signing up for a free trial, downloading a resource, or visiting your website.
Edit for clarity and conciseness: Ensure your video is easy to understand and doesn't drag on. Edit out any unnecessary footage and keep the pacing consistent.
Onboarding Videos: The Key to User Success
Product Onboarding Videos are a dynamic tool for guiding new users through your product, ensuring they understand its value and how to use it effectively. These videos offer several key benefits:
Increased User Engagement: Videos are inherently more engaging than text-based tutorials. They Capture Attention and make learning more enjoyable, leading to higher user activation rates. For example, a visually appealing video demonstrating the core features of a project management tool can be far more effective than a lengthy written manual.
Improved Product Understanding: Videos can visually demonstrate complex concepts and features, making them easier to grasp. Imagine a software with a unique workflow – a video can walk users through it step-by-step, ensuring they understand the process from the start.
Reduced Customer Support Inquiries: Clear and concise video tutorials can preemptively answer common user questions, reducing the need for users to contact support. This can lead to significant cost savings and improved customer satisfaction.
Enhanced Brand Loyalty: Well-crafted onboarding videos can convey your brand's personality and values, fostering a stronger connection with users. A welcoming and informative video can leave a positive first impression, increasing the likelihood of long-term engagement.
Boost Retention with Onboarding Videos
Product Onboarding Videos play a crucial role in customer retention by fostering a deeper understanding of your product and its value. Here's how you can leverage them:
Provide Clear Instructions: Guide users through the essential steps of using your product. Instead of just listing features, show them in action. For example, a video demonstrating how to create and share a document in a cloud storage platform can be invaluable for new users.
Highlight Key Features: Showcase the features that deliver the most value to your users. Focus on how these features solve specific problems or make their lives easier. A video highlighting the time-saving automation features of a marketing tool can resonate strongly with busy professionals.
Address Common Pain Points: Acknowledge and address common challenges users might face. Demonstrate how your product overcomes these obstacles. For instance, if users struggle with importing data, a video showing the seamless import process can alleviate their concerns.
Offer Personalized Support: Consider creating targeted videos for different user segments based on their needs and goals. This personalized approach can make users feel valued and understood, increasing their likelihood of staying engaged.
Product Onboarding Video Strategies
Product Onboarding Videos come in various formats, each tailored to specific purposes and audiences:
Walkthrough Videos: These videos provide a step-by-step guide through a specific process or feature within your product. They are ideal for demonstrating complex workflows or guiding users through initial setup.
Tutorial Videos: Tutorials focus on teaching users how to accomplish specific tasks or achieve desired outcomes using your product. They are often shorter and more focused than walkthrough videos.
Demo Videos: Demos showcase the core functionality and benefits of your product in a concise and engaging way. They are often used for marketing and sales purposes to attract new users.
Animated Explainer Videos: These videos use animation and visuals to explain complex concepts or features in a simple and engaging manner. They are particularly effective for abstract or technical products.
Unlocking Product Onboarding Video Power
Product Onboarding Videos are versatile and can be adapted to various use cases:
New Product Launch: Create Engaging Videos that introduce the product, highlight its key features, and Generate Excitement among potential customers.
Feature Updates: Use videos to announce and explain new features, ensuring users understand their value and how to use them.
Customer Support: Develop a library of Tutorial Videos that address common questions and troubleshooting issues, reducing the burden on your support team.
Sales and Marketing: Incorporate product Demo Videos into your sales presentations and marketing materials to showcase the product's capabilities and drive conversions.
Crafting Compelling Onboarding Stories
A captivating storyline is essential for an effective onboarding video. It keeps viewers engaged and helps them understand the value of your product. Here's a framework:
Start with a Hook: Grab the viewer's attention immediately with a compelling question, a relatable scenario, or a striking visual. For example, you could open with a question like, Tired of spending hours on manual data entry?
Introduce the Problem: Clearly define the pain point your product solves. Emphasize the challenges users face without your solution.
Showcase the Solution: Introduce your product as the answer to the problem. Demonstrate its key features and benefits in a clear and concise way.
End with a Call to Action: Encourage viewers to take the next step, whether it's signing up for a free trial, exploring specific features, or contacting your team.
Instructions -
Do not change or alter any content.
Do not use h1 Tag And title
Add proper tag to the entire input. Add tag to all, pointers, answers.
Add proper Tag.
Onboarding Videos: A Journey of Discovery
Initial Product Discovery:
Videos at this stage should focus on showcasing the core Value Proposition and benefits of your product. They should be concise and engaging, piquing the user's interest.
First-Time User Experience:
Videos here should guide users through the initial setup process and introduce them to the basic functionalities. Clear instructions and visual demonstrations are key.
Key Feature Exploration:
Once users are comfortable with the basics, videos can delve deeper into specific features and demonstrate how to use them effectively.
Ongoing Product Adoption:
Videos at this stage can focus on advanced features, best practices, and tips & tricks to help users maximize the value of your product.
Engage Customers with Onboarding Videos
Onboarding videos can significantly boost Customer Engagement by making the learning process interactive and enjoyable:
Use Clear and Concise Language: Avoid jargon and technical terms that might confuse new users. Speak directly to the viewer in a conversational tone.
Incorporate Visual Elements: Use screen recordings, animations, and graphics to illustrate key concepts and make the video more visually appealing.
Offer Interactive Elements: Consider incorporating quizzes, polls, or clickable elements to keep viewers actively involved.
Provide a Clear Call to Action: Guide users on what to do next, whether it's exploring a specific feature, signing up for a webinar, or contacting your team.
Onboarding Videos: Sales & Marketing Powerhouse
Onboarding videos can be a valuable asset in your sales and marketing arsenal:
Create a Compelling Product Demo: Showcase your product's core features and benefits in a visually engaging demo video. Highlight how it solves specific customer problems and delivers tangible value.
Highlight Key Features and Benefits: Focus on the aspects of your product that resonate most with your target audience. Use clear and concise language to explain the value proposition.
Offer a Free Trial or Discount: Incentivize viewers to try your product by offering a free trial or a limited-time discount.
Include a Call to Action to Purchase: Guide viewers towards the next step in the sales funnel by including a clear call to action, such as visiting your website, requesting a demo, or making a purchase.
Onboarding Videos: Engaging New Users
Onboarding videos can transform the Customer Onboarding experience, making it more engaging and effective:
Welcome New Users: Create a warm and welcoming video that introduces your brand and sets the tone for a positive customer journey.
Explain Key Functionalities: Provide a clear overview of the product's core features and how they work together. Use visuals to demonstrate key concepts.
Guide Users Through the Setup Process: Create step-by-step video tutorials that walk users through the initial setup process, ensuring a smooth and frustration-free experience.
Offer Tips and Tricks for Using the Product: Provide helpful tips and best practices to help users get the most out of your product and achieve their desired outcomes.
Boost User Engagement With Onboarding Videos
Onboarding videos can be instrumental in driving user adoption by showcasing the value of your product and encouraging active engagement:
Showcase the Value Proposition: Clearly demonstrate how your product solves specific user problems and makes their lives easier. Use real-world examples and Testimonials to build credibility.
Simplify Complex Features: Break down complex features into manageable steps using video tutorials. Use screen recordings and annotations to make the learning process intuitive.
Highlight Success Stories: Share case studies or testimonials of users who have achieved success with your product. This can inspire new users and demonstrate the product's potential.
Encourage Exploration and Experimentation: Create videos that encourage users to explore different features and experiment with the product's capabilities.
How product onboarding video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving user engagement and conversion within the onboarding flow. 7.Brand Alignment Determining video alignment with brand message, identity, and the overall onboarding experience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
