30 Eye-Catching Platform UI Video Examples That Drive User Actions

Platform Interface Ui Video Examples

1. Klear

Klear integrates shopping cart solutions with Sage 100 ERP. The video promotes a product that helps businesses maximize their Sage 100 investment. It starts with an animated, vibrant green piggy bank representing money.

Video Design - The video uses a simple graphic design approach, with bright colors and a minimalistic layout. It's a great example of Platform Interface UI Video Design as it focuses on presenting the solution through visual elements and animation. The visual design is clean and straightforward, making it easy to understand. The animation of the shopping carts is done very well, with a visual representation of different brands.

The visual style effectively communicates the objective. Bold graphics and colorful animations make the video engaging, capturing the viewer's attention. The tone is upbeat and positive, reflecting the ease of use and potential benefits. The fast-paced nature conveys a sense of efficiency and power, further supporting the message of simplifying and maximizing Sage 100 ERP investment.

2. RightCoach

RightCoach helps organizations build leadership skills, boost employee engagement, and improve retention. The video effectively communicates the product's value proposition.

Video Design - The video uses simple, clean graphics to highlight the key features of the product. The design is simplistic and appealing, with a minimalist color palette of purple and white.

This Platform Interface UI Video Guide is a great example of how to use animation to showcase the different roles and responsibilities involved in data analytics, along with the different functions of the platform. The video's tone is professional and engaging, which helps to create a positive impression.

3. Papertrail

Papertrail is safety management software that helps businesses stay compliant and minimize risk. The video is designed to introduce Papertrail and showcase its benefits.

Video Design - The video features a clean and simple animation style, with a strong focus on visual elements. Paper-like characters and bold text help convey the product's purpose as a digital solution for safety management. The color scheme, featuring a bright green background with white characters and accents of blue and red, provides a vibrant and engaging visual experience.

Platform Interface UI Video Guide - The video's visual style effectively communicates its objective, which is to demonstrate how Papertrail can help businesses stay compliant, minimize risk and improve safety. The animated characters and bright colors create a light-hearted and positive tone, while the focus on paperwork and legal consequences highlights the importance of safety management. By showcasing the ease of use of the software, the video encourages viewers to consider Papertrail as a solution for their safety management needs.

4. Cegid

This video is a fantastic example of a Platform Interface UI Video Guide. It's simple, clean, and visually engaging, making it perfect for explaining a complex software interface. The use of flat colors, geometric shapes, and smooth transitions creates a modern and accessible aesthetic.

Video Design - The video uses minimal text, focusing on visuals to communicate the benefits of the software. This approach is incredibly effective, as it allows viewers to quickly grasp the key features and functionalities. The tone is informative and encouraging, suggesting that the company is trustworthy and reliable.

The video's design makes it easily shareable across various platforms, ensuring that it reaches a wide audience. This is crucial for any software company looking to educate and engage potential customers.

5. Velo

Velo is a blockchain-based financial protocol, enabling digital credit issuance and borderless asset transfer for businesses using a smart contract system. It's a powerful tool, offering a streamlined solution for businesses looking to expand globally.

Video Design - The video utilizes a dark and sleek visual style, making it a strong Platform Interface UI Video Guide for a professional audience. The dark background with gold accents highlights the platform interface, while the animated map illustrates the global reach of the solution.

The video effectively communicates the core value proposition of Velo with a simple and professional tone, using clear graphics and animations that highlight the benefits of using the platform. This visual style helps to engage viewers by showing the ease of use and capabilities of the platform.

6. OpenText Platform Interface Showcase - Boost brand awareness subtly

It's refreshing to see a Platform Interface Ui Video that isn't just a boring walkthrough of screens. This video has personality. The clean visuals and animation make it easy to digest, while the voiceover narration provides the necessary context for the viewer to understand the value of Intelligent Contract Analytics. The video tells a story about the complexities of contract management and the need for a smarter approach.

It's the subtle details that make this video so effective. The use of animation and sound effects adds an element of excitement and keeps viewers engaged. It's a video that makes you want to learn more about OpenText and their Intelligent Contract Analytics solution. If you're looking for inspiration for your next Platform Interface Ui Video, this is a fantastic example of how to do it right.

7. CSIRO Best Platform Interface UI

We admire CSIRO's compelling approach in this Platform Interface Ui Video, depicting the choices facing Australia in an innovative way. The video masterfully visualizes the importance of todays decisions in shaping the nation's future through the innovative use of animated calendar pages and a hiker on a journey. We love the sleek animation and the way it connects viewers to the Australian National Outlook. CSIROs insightful use of a metaphorical map underscores the various possibilities and encourages proactive decision-making for a prosperous and sustainable future for all Australians.

8. Mint Platform UI Motion Graphics - Improve user engagement implicitly

The video effectively walks users through the apps interface, showcasing the seamless navigation and intuitive design. The focus on visual elements like charts and graphs allows for a clear understanding of financial information, making the platform both informative and visually engaging. The videos straightforward approach, coupled with the clear and concise narration, makes it a valuable tool for users seeking to learn the basics of the platform.

The videos success lies in its ability to bridge the gap between technical features and user experience. The video is a great example of how UI design can be communicated effectively through video, making it a valuable resource for both current and potential users.

9. Coinbase Platform Interface Visualization Video

Through an artistic lens, this Platform Interface Ui Video unravels the complexities of restructuring, employing motion graphics and 3D animation to captivate and educate. The interplay of vibrant hues against a dark background enhances the visual appeal, making complex concepts easier to grasp.


Deloitte's video is a masterclass in information delivery, merging sound and visuals to create an immersive journey for the viewer. This is not merely an explainer video, it's an invitation to embrace change and navigate the ever-evolving business landscape.

10. Gemalto Best Platform Interface Examples

Imagine a world where navigating your bank accounts and making payments feels like a breeze. This is the promise of Gemalto, where technology empowers you to manage your finances with ease and security. Their innovative platform provides a seamless journey for users, from account opening to contactless payments. The video is a masterclass in Platform Interface UI Video, using bright colors and simple animation to guide the viewer through the process with ease.

Gemalto delivers a solution that simplifies the banking experience and streamlines every transaction. With features like biometric authentication, spending limits, and EMV tokens, users have complete control over their financial data while enjoying the ultimate in convenience.

11. Robert Koch Platform Interface Motion Graphics - Boost awareness subtly

The visual design in this platform interface UI video captures the essence of IGS. We all appreciate the strategic use of 2D and 3D elements, weaving a narrative that resonates with a broad audience. The color palette and upbeat music underscore the video's positive message of effective outbreak management.

The data visualization in the UI demonstrates the impact of the Robert Koch Institut's efforts. The videos overall message leaves us inspired by the power of data-driven insights and collaboration in public health.

12. Hotjar Minimalist Platform UI Video

The charm of this Hotjar platform interface UI video lies in its ability to distill a complex UX issue into a digestible, even amusing, 60-second demonstration. We all know the frustration of a non-responsive button, and this video brilliantly captures that feeling. The playful cursor animations and simple visual metaphors, such as the broken UI element and frowning emoji, instantly resonate with anyone who's experienced digital frustration.

Beyond the visual appeal, the video expertly demonstrates the value proposition of Hotjar. By showcasing the platform's ability to identify and analyze rage clicks, it positions Hotjar as a powerful tool for improving user experience and, ultimately, conversion rates. The combination of appealing aesthetics, clear messaging, and practical application make this video a standout example.

13. Deloitte Platform UI Animation Showcase

Data drives everything, and Deloitte's Data in Motion showcases this beautifully. We follow Bella as she navigates her travels, from the initial inspiration for a wellness trip sparked by social media and personalized emails, to the smooth flow through the airport thanks to real-time updates. We love how the video effortlessly highlights the power of data to create hyper-personalized experiences. The minimalist 2D animation style, with its vibrant color palette, perfectly complements the platform interface UI video.

Every detail, from the initial travel delay notification and alternative ride options to the tailored restaurant menu and yoga class recommendations, shows how data can seamlessly weave into every step of a customer journey. Deloitte demonstrates how a truly customer-centric approach, fueled by real-time data, can turn ordinary trips into exceptional experiences.

14. Sun Life Animated Platform Interface

Sun Life's video is designed to explain permanent life insurance and its benefits, encouraging viewers to learn more.

Video Design - The video uses bright colors and simple graphics to clearly illustrate the concept of permanent life insurance. This style is consistent with Sun Life's brand, known for its modern and accessible approach. This Platform Interface UI Video, combines clear text elements with animated graphics, providing a simple and engaging way to learn about the product. The design utilizes a clean and minimalist aesthetic that is common to explainer videos, making it easy to follow along with the animation and text.

The overall visual style of the video successfully drives the video's goal to educate viewers about permanent life insurance. The use of vibrant colors, bold font, and clear animations creates an engaging and memorable experience, helping viewers understand the subject matter and leaving a positive impression. The tone of the video is friendly, informative, and optimistic, suggesting that this type of insurance can help viewers feel confident about their financial future.

15. Silixa 3D Platform UI Exploration

The Carina GeoTH platform interface UI video immediately captures attention with its stunning 3D animation of the Earth. We love how Silixa visualizes the intricate workings of their geothermal reservoir monitoring solution. The smooth transitions and dynamic camera angles guide viewers through a clear explanation of how fiber optic cables and real-time data empower informed decision-making. This video beautifully showcases how technology optimizes sustainable energy production. 

The cross-section of the geothermal plant, coupled with the UI data displays, paints a compelling picture of Carina GeoTH's capabilities. The video effectively highlights its cost-effectiveness, reliability, and minimal environmental impact. Silixa makes a strong case for their innovative system by emphasizing its long-term benefits and unmanned operation. This captivating demo effectively communicates complex information in an engaging and memorable way.

16. 360Learning Platform UI Design Video

360Learning helps Learning and Development professionals measure their impact by providing them the tools to make data-driven decisions. This video is designed to showcase the benefits of using 360Learning for data analysis.

Video Design - The video uses a clean, modern, and minimal design style, achieved through bold colors, simple geometric shapes, and clear, concise typography. The video uses a combination of animation and text to make the information easy to digest, starting with a very simple and clean design, then transitioning to more complex, yet still visually simple, graphics. This approach helps create visual interest while maintaining a professional and informative tone.

Platform Interface UI Video Production is an excellent example of how simple, clear graphics can be used to depict a dashboard and how data can be used to measure success. This helps viewers understand the benefits of using the platform. The animation is subtle, yet sophisticated, keeping the video engaging and exciting while maintaining a professional and informative tone. It makes the product look professional yet approachable, and conveys the message of how it can make Learning and Development more impactful.

17. FedEx Animated UI Process

FedEx specializes in shipping packages. This video is designed to help customers understand how to properly pack and ship packages using FedEx services.

Video Design - The Platform Interface Ui Video employs a minimalist design style. It features a flat, graphic aesthetic with simple, bold colors, animated hand gestures navigate the website, visually demonstrating how to access the needed resources for shipping.

The visual design makes it easy for the viewer to understand the steps involved in preparing a package for shipping. The clean design and clear navigation instructions contribute to the overall clarity and helpful tone of the video. This tone helps customers feel comfortable and confident with the shipping process. The visuals seamlessly guide viewers through the various website features, ultimately encouraging them to explore the available resources.

18. AARP

AARP is a non-profit organization, that helps individuals 50 years or older live fulfilling lives. This video is designed to show how to replace your social security card.

Video Design - The video uses a clean and simple design. The visuals consist of brightly colored icons, which are used to illustrate the steps of the process. A combination of purple and blue hues are consistent throughout the video, and the design is both modern and visually engaging. The video is also short, to the point, and easy to understand.

The visual style of the video effectively communicates the objective, which is to inform viewers about the process of replacing a social security card. AARP highlights the steps clearly, and in a user friendly way, by using engaging visual elements to illustrate the process. The upbeat tone of the video makes the content easily digestible and encourages viewers to take action.

19. Diligent Simple Platform UI Animation

In this platform UI video, we love how Diligent Community showcases its solution by first painting a picture of relatable chaos those all-too-familiar mountains of paper, overflowing inboxes, and last-minute fire drills. The visual metaphors, like the collapsing Jenga tower, perfectly capture the frustration of outdated processes.

The shift to the sleek, intuitive platform UI is a breath of fresh air. Diligent Community cleverly uses screen recordings and simple animations to highlight key features while maintaining a clean, modern aesthetic. The overall effect is a compelling argument for embracing a digital platform that empowers board members to focus on what matters most.

20. Absorb LMS

Absorb LMS is an online platform that helps instructors sell their courses. This video is designed to showcase the ease of use and modern style of the platform interface.

Platform Interface UI Video for Onboarding utilizes a simplistic design style with bright colors and flat illustrations. The video highlights the key functions of the platform through a series of icons and visual metaphors, effectively communicating the ease of use while emphasizing the sleek and modern design.

The visual style clearly communicates the goal of showcasing the platform as a user-friendly tool for selling courses. The video uses a relaxed and upbeat tone to highlight the modern design and ease of use, encouraging potential users to explore the features and see how it can help them sell their courses online.

21. CyberArk

CyberArk PAM is a solution that helps businesses secure sensitive data and applications. This video is designed to explain the benefits of CyberArk PAM to end users.

Video Design - The video is a great example of Platform Interface UI Video for SaaS. It uses simple, clean graphics and animations, with clear icons representing user interface elements. The color scheme is soothing, making it easy for the user to follow and engage with the video.

The video effectively highlights the main benefits of CyberArk PAM by showing how it simplifies access management and enhances security, thus securing sensitive data. It quickly establishes a relatable problem that end users face, the challenge of remembering multiple passwords. Then, it introduces the solution through concise visuals, demonstrating how CyberArk PAM simplifies the process, provides secure workflows, and protects sensitive data. The video achieves this by showcasing how CyberArk PAM seamlessly integrates into existing systems, enhancing their security without compromising user experience. The overall tone of the video is positive and informative, creating a sense of security and trust in the solution.

22. Medtronic Platform UI Animation Guide

For a clean, instructional platform interface UI video for technology, this Daikin example shines. We appreciate the minimalist, hand-drawn animation style, which clearly showcases each step of the drier filter installation process. The absence of distracting music allows the viewer to fully focus on the concise visual instructions, making the video both efficient and engaging.

The choice of a white background and subtle color accents, along with the distinct typography, strengthens the Daikin branding. We love this approach for its simplicity and effectiveness in communicating a technical process to a specific audience of HVAC professionals and DIY enthusiasts.

23. Fujitsu Platform UI Animation

From struggling to balance work and home life to disconnected conference calls, we all know the pain points of the modern workplace. This Fujitsu video brilliantly showcases its Work Life Shift solution, capturing those frustrations and offering a refreshing answer. The animation style is simple yet captivating, with a vibrant color palette that pops. We love the way it seamlessly transitions from common challenges to successful real-world examples of the platform in action. This platform interface UI video example showcases Fujitsu's commitment to creating a flexible, accessible, and inclusive workplace.

The video shines in highlighting specific success stories, quantifying the impact on utility company employees, national retailers, and healthcare professionals. The upbeat music and clear voiceover combine to deliver a powerful message of empowerment and transformation. It's a great platform interface UI video example, showcasing not only the technical capabilities of the solution but also its positive impact on work-life balance, productivity, and overall well-being.

24. Freshdesk

Freshdesk analytics helps businesses understand their customer service data. This video is designed to show how analytics can improve customer experience.

Video Design - The video uses clean animation to highlight how to use the platform's UI and navigate its features. Simple visuals keep the focus on the platform itself, and sleek, interactive elements like data charts and graphs are an integral part of the Platform Interface UI Video Guide.

The video's tone is professional, informative, and engaging. It effectively communicates the key benefits of analytics and shows how they can be used to make data-driven decisions. The video also does a good job of conveying the usability and functionality of the platform.

25. Bio-Rad

This video is designed to raise awareness and educate viewers about thalassemia, a genetic blood disorder. It uses dynamic and modern animation style with bright colors, bold fonts, and simple visual elements. Animations such as blood cells and baby icons illustrate concepts clearly.

Video Design - The visual style communicates the importance of understanding thalassemia and its impact. Simple and engaging animations make complex information easier to understand. The video has a conversational tone and aims to raise awareness about thalassemia, encouraging couples to include it in their family planning and antenatal profile.

Platform Interface UI Video Guide The video's design achieves this by clearly explaining thalassemia and its potential for prevention.

26. Accenture

Accenture is a global professional services company that provides services including consulting and technology. This video explains the concept of predictive analytics using an illustrative example.

Video Design - The video uses a unique design style that utilizes colorful and bold isometric graphics to visualize the concept of predictive analytics. Simple scenarios and data visualization effectively demonstrate how predictive algorithms are applied. This makes it a good Platform Interface UI Video Guide for audiences that may not be familiar with the technical aspects of predictive analytics.

The visual style is clean, engaging, and easy to understand. Bright colors and simple animations make the video visually appealing and effective. Metaphors and relatable scenarios help communicate the concept of predictive analytics in an accessible way. This design style helps keep viewers engaged and quickly understand the complex concept. The video's overall tone is light and conversational, making it accessible to a broad audience.

27. Algolia

Algolia helps businesses find information quickly and easily. This video is designed to introduce the platform and its benefits.

Video Design - The video uses simple illustrations with clean lines and a minimalist color palette. It is an engaging Platform Interface UI Video Guide. The animation is smooth, the graphics are high-quality, and the minimalist design style helps communicate the brand's message of simplicity and ease of use.

The video effectively communicates the challenges faced by businesses and how the platform can help them overcome these issues. By using illustrations and a positive tone, the video creates a sense of hope and optimism. The use of fire imagery helps emphasize the urgency of the problem and the importance of finding a solution. The video's visual style successfully drives the goal of showcasing the platform as a powerful tool for business growth.

28. Capgemini

Capgemini's cloud automation tools simplify the cloud-native app migration process. This video is designed to educate viewers on the benefits of using these tools.

Video Design - The video uses an attractive color scheme, with bright, vibrant blue and green colors over a dark purple background. The animated design elements are simplistic and engaging, using geometric shapes and simple lines to create engaging visuals and communicate complex ideas in a simple way.

This Platform Interface UI Video Guide successfully communicates the need for cloud automation solutions, highlighting how the platform simplifies the cloud migration process. The video uses a positive tone and lighthearted animation, which makes it an engaging watch.

29. Amazon

This video is designed to showcase the Space-D Distractor, Compressor, and Retractor System. It is a Platform Interface UI Video Guide, explaining the functionality of the system to a medical audience.

Video Design - The video uses graphics to highlight the components and features of the system. It uses a blue background, a clean, simple design that is easy to understand, and is visually appealing. Animations show the individual components of the system moving within the system, demonstrating the functionality of the system features.

The visual style of the video communicates the objective of the video by highlighting the different features of the system. It also uses a clear and concise tone to make sure the audience understands the functionality of the product.

30. AUMA

AUMA is a company that provides digital solutions for plant operation. The video introduces CORALINK, a digital ecosystem, as a solution for challenges within plant operation. The animation begins by showing icons, representing environmental, climate, and safety challenges, and moves towards a 3D model of a plant, using hexagonal shapes and blue lines to create a network.

Video Design - The visual style effectively communicates how the product is implemented across a network, highlighting how CORALINK connects all elements of the plant. The use of hexagonal shapes and blue lines showcases the interconnectedness of the system. The blue color palette evokes trust and reliability, which are key qualities associated with AUMA's brand.

The video successfully demonstrates the benefits of CORALINK, ultimately driving the viewer to the landing page for more information. This Platform Interface UI Video Guide is a great example of how to use animation to explain a complex product in a clear and engaging way.

How to plan and optimize Platform Interface Ui Videos?

Emotional Resonance: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids leveraged this for a healthcare client. Their platform interface UI video evoked empathy by showcasing patient success stories, leading to a 15% rise in patient inquiries.

Actionable: Connect with audience emotionally to build lasting brand loyalty.

Clear Communication: "The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw. Advids addressed this for an e-commerce client. Their platform interface UI video clearly demonstrated product benefits and usage, resulting in a 10% increase in sales conversions.

Actionable: Ensure clear, concise messaging for effective communication.

Visual Storytelling: "The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come." - Steve Jobs. Advids harnessed this power for a gaming client. Their platform interface UI video used captivating visuals and narrative to immerse viewers in the game's world, boosting pre-orders by 25%.

Actionable: Use visuals to tell compelling stories that resonate with viewers.

Brand Consistency: "Brand is just a perception, and perception will match reality over time." - Elon Musk. Advids maintained brand consistency for a fashion client. Their platform interface UI video reflected the brand's aesthetic and values, strengthening brand recognition and driving a 12% increase in website traffic.

Actionable: Align video aesthetics with brand identity for cohesive brand experience.

Call to Action: "The key to effective marketing is to make it engaging and relevant to your target audience." - Neil Patel. Advids implemented a clear call to action for a travel client's platform interface UI video, encouraging viewers to book their next trip. This resulted in an 8% increase in booking conversions.

Actionable: Include clear call to action to drive desired viewer behavior. **

Why Advids for Platform Interface Ui Video?

At Advids, we specialize in crafting compelling Platform Interface Ui Videos that drive results. Our blend of creative storytelling, cutting-edge technology, and extensive experience ensures your vision translates into a powerful and effective animated experience. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, and we're ready to bring our expertise to your next project.

Transforming Ideas into Engaging UI Animations:

Customized Platform Interface Ui Video Solutions: We tailor each project, whether it's an explainer video, character animation, or any other UI animation style, to perfectly match your brand, target audience, and specific needs.
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that resonate with your viewers and inspire action, specifically designed for the UI environment.
Cutting-Edge Platform Interface Ui Video Technology: We utilize the latest software and techniques to create visually stunning UI animations that leave a lasting impression. We've produced between 185 and 470 successful Platform Interface UI Videos, demonstrating our specialized expertise in this area.


A Partnership Built on Trust and Collaboration:

12+ Years of Proven Success: With over 12 years of experience, we possess a deep understanding of what makes a Platform Interface Ui Video truly effective.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their UI visions to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.


Open Communication, Collaborative Approach:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize clear and open communication, ensuring we understand your needs, target audience, and brand identity to create impactful Platform Interface Ui Videos.


Ready to unlock the potential of Platform Interface Ui Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Platform Interface UI Video?

A Platform Interface UI video is a visual representation of a software platform's user interface, showcasing its functionality, features, and user experience in action. It goes beyond static screenshots, providing a dynamic and engaging way to demonstrate how the platform works and its benefits.

These videos are used for various purposes, including product demonstrations, onboarding and training, customer support, marketing and sales, and even as a tool for internal communication within a company. They can be used to introduce new features, explain complex processes, or simply provide a more engaging way to communicate with users.

What do top Platform Interface UI Videos have in common?

Visual Storytelling - A compelling narrative that guides viewers through the platform's features and benefits.

Interactive Elements - Engaging viewers with interactive elements, allowing them to choose their path, answer questions, or access specific content within the video.

Screen Recordings - Capturing real-time interactions with the platform, showcasing its functionality and user experience in a realistic way.

Animated Graphics - Illustrating complex concepts, features, or workflows in a visually appealing and easy-to-understand manner.

Motion Graphics - Adding visual interest and dynamism to the video, enhancing engagement and memorability.

User Interface Mockups - Creating visually appealing representations of the platform's interface, showcasing its design and user experience.

Live Action Footage - Integrating real-world scenarios or user testimonials to add authenticity and relatability to the video.

Call to Action - Encouraging viewers to take a specific action, such as visiting a website, signing up for a free trial, or contacting sales.

Clear Navigation - Guiding viewers through the video with clear visual cues and transitions, making it easy to follow and understand.

Consistent Branding - Maintaining a consistent visual style and messaging that aligns with the platform's brand identity.

High-Quality Production - Using professional equipment and techniques to create a polished and visually appealing video.

Targeted Messaging - Tailoring the video's content and tone to resonate with the specific needs and interests of the target audience.

What makes Platform Interface UI Video effective?

A thoughtfully designed Platform Interface UI video is a powerful tool for engaging users and communicating the value of a software platform. It is a combination of visual storytelling, clear communication, and a focus on user experience.

A key aspect of creating effective Platform Interface UI videos is a design to showcase the platform's features and benefits in a way that is both informative and engaging. This can be achieved through a combination of screen recordings, animated graphics, and motion graphics, all of which help to bring the platform to life and make it more relatable to viewers.

Methods for creating effective Platform Interface UI videos often involve a focus on user experience, ensuring that the video is easy to follow, visually appealing, and provides clear and concise information. This can be achieved through careful planning, a clear narrative structure, and a focus on highlighting the platform's key benefits and how they solve user pain points.

How long should your Platform Interface UI Video be?

The ideal length for a Platform Interface UI video is a balancing act between providing enough information to be informative and keeping viewers engaged. It is a balancing act between providing enough information to be informative and keeping viewers engaged.

A well-structured Platform Interface UI video should be concise and focused, aiming to deliver its message effectively within a reasonable timeframe. The length of the video should be determined by the specific goals and target audience.

Pre-Production Questions

What is the primary purpose of the video?

What specific features or benefits are you highlighting?

Who is your target audience?

What is their level of technical expertise?

What is the desired outcome of the video?

How much time are viewers likely to spend watching the video?

What is the ideal length for your platform's marketing strategy?

How to create Platform Interface UI videos?

Creating a Platform Interface UI video involves a structured process that combines planning, production, and post-production elements. It is a collaborative effort that requires input from various stakeholders, including product managers, designers, and marketing teams.

A comprehensive approach to creating Platform Interface UI videos often involves a detailed planning phase, where the video's purpose, target audience, and key messages are defined. This is followed by a production phase, where the video is filmed or animated, and a post-production phase, where the video is edited, polished, and optimized for distribution.

Pre-Production

Define video purpose and target audience

Develop a clear narrative structure

Create a storyboard or script

Identify necessary visuals and footage

Choose appropriate music and sound effects

Plan for calls to action

Production

Record screen recordings or capture live footage

Create animated graphics or motion graphics

Integrate user interface mockups

Film user testimonials or case studies

Ensure consistent branding and visual style

Edit and polish the video

Optimize for different platforms and devices

Crafting Captivating UI Videos

Creating a high-quality Platform Interface UI video requires careful attention to several key elements.

Visual Appeal:

• Captivate viewers with high-resolution graphics optimized for various platforms.
• Consider the impact of your color palette and brand consistency.
• Utilize smooth animations, choosing styles like Kinetic Typography or character animation to enhance your message and maintain viewer engagement.

Informative Content:

• Clearly demonstrate your platform's features and benefits, focusing on how it solves user pain points.
• Instead of simply listing features, show them in action and highlight their practical applications.

Engaging Storytelling:

• Transform a simple UI demonstration into a compelling narrative.
• Craft a story that resonates with your target audience, emphasizing the why behind your platform and its positive impact on users.
• For example, you could showcase a user struggling with a specific task and then demonstrate how your platform provides a seamless solution.

Target Audience:

• Tailor your video's messaging, tone, and style to resonate with your specific target audience.
• Consider their demographics, interests, and pain points to create a video that speaks directly to them.
• For instance, a video targeting tech-savvy professionals will have a different tone and style than one aimed at novice users.

Platform UI Videos: Unlocking Engagement

Platform Interface UI Videos offer remarkable versatility across various use cases.

Product Demo Videos: Showcase your platform's core features and functionalities in a captivating way. Highlight its user-friendliness, key benefits, and competitive advantages. For example, a project management software demo could showcase how easily users can collaborate on tasks and track progress.

Onboarding Videos: Guide new users through the initial steps of using your platform with concise and engaging Onboarding videos. Explain key features, navigation, and provide tips for maximizing their experience. This can significantly reduce customer churn and improve user satisfaction.

Tutorial Videos: Create in-depth Tutorial Videos that delve into specific aspects or advanced features of your platform. These videos cater to users seeking to expand their knowledge and master specific functionalities. For example, a video editing software tutorial could focus on advanced color correction techniques.

Explainer Videos: Simplify complex concepts or technical processes related to your platform through engaging explainer videos. Utilize animations, visuals, and clear language to make information easily digestible. For instance, a cybersecurity platform could use an Explainer Video to illustrate how its threat detection system works.

Interactive Videos: Enhance user engagement with Interactive Elements embedded within your Platform Interface UI videos. Allow viewers to choose their path, answer questions, or directly access specific sections of the video. This can create a more personalized and immersive learning experience.

Crafting Engaging UI Video Experiences

Designing an Engaging Platform Interface UI Video

Designing an engaging Platform Interface UI video involves a strategic blend of visual appeal, clear storytelling, and a user-centric approach.

• Employ high-quality visuals, smooth animations, and a visually consistent style that aligns with your brand identity.
• Use a consistent color palette, incorporate your logo and brand elements, and ensure high-quality footage.
• A visually captivating video instantly captures attention and enhances the viewing experience.

• Structure your video with a logical flow.
• Start with an attention-grabbing introduction, perhaps highlighting a common user problem.
• Then, clearly explain your platform's features and benefits, demonstrating how they solve that problem.
• Conclude with a compelling call to action.

• Ensure the video is easy to follow, avoids technical jargon, and provides clear and concise explanations.
• Use visual cues, such as highlighting important elements on the screen, to guide the viewer's attention.
• The goal is to make the viewer feel empowered and informed, not overwhelmed.

• Clearly state the desired action you want viewers to take after watching the video.
• This could be visiting your website, signing up for a free trial, or contacting your sales team.
• Make the call to action visually prominent and easy to follow.

Crafting UI Videos for Conversions

To effectively guide viewers through the marketing funnel, your Platform Interface UI video should be strategically crafted to nurture them from awareness to decision.

Awareness: Capture Attention and introduce your platform to a wider audience. Highlight the problem your platform solves and pique their interest with visually engaging content. For example, a short, animated video could showcase the frustrations of manual data entry and introduce your automated solution.

Consideration: Provide more in-depth information about your platform's features, benefits, and how it compares to competitors. A product Demo Video highlighting key features and their advantages could be effective at this stage.

Decision: Provide the final push viewers need to convert. Showcase testimonials, case studies, and strong calls to action to encourage them to choose your platform. A video featuring satisfied customers discussing the positive impact of your platform can be highly persuasive.

Call to Action: Throughout the video, incorporate Clear and Compelling Calls to Action that align with each stage of the funnel. Guide viewers on the next steps to take, whether it's downloading a resource, signing up for a webinar, or requesting a demo.

Transforming Viewers into Customers: UI Video Conversion Drivers

To transform viewers into customers, your Platform Interface UI video should incorporate key elements that compel action and highlight the value you offer.

Call to Action: Tell viewers exactly what you want them to do next, whether it's visiting your website, signing up for a trial, or contacting your sales team. Make the call to action clear, concise, and visually prominent.

Compelling Visuals: High-quality visuals, animations, and a visually consistent style can significantly enhance engagement and make your video more memorable. Use professional footage, incorporate animations to illustrate complex concepts, and maintain a Consistent Brand Identity throughout the video.

Strong Value Proposition: Clearly articulate the unique Value Proposition of your platform. Explain how it solves specific pain points, offers unique benefits, and provides a competitive advantage. Focus on the outcomes and value users can expect to achieve.

Search Engine Optimization: Optimize your video for search engines by using relevant keywords in the title, description, and tags. This will make it easier for potential customers to find your video when searching online.

Social Media Optimization: Optimize your video for social media by using attention-grabbing thumbnails, writing engaging captions, and using relevant hashtags. This will help to increase the visibility and reach of your video.

Amplify Your Launch With Video Integration

Platform Interface UI videos can be seamlessly integrated into various touchpoints of your marketing campaign.

Website: Embed videos strategically on your website's homepage, product pages, or Landing Pages to engage visitors and encourage conversions. For example, a product demo video on a landing page can significantly increase conversion rates.

Social Media: Share your videos across your social media platforms, optimizing them for each platform's unique format and audience. Create short, engaging teasers to promote longer videos and utilize platform-specific features like live streams or stories.

Email Marketing: Incorporate videos into your email marketing campaigns to enhance engagement and provide valuable content to your subscribers. For example, include a video tutorial in a welcome email to help new users get started with your platform.

Webinars: Utilize Platform Interface UI videos as part of your webinar presentations to demonstrate your platform's features, provide live walkthroughs, and engage attendees with interactive elements.

Blog Posts: Embed videos within relevant blog posts to provide visual aids, enhance content engagement, and offer a more dynamic and informative reading experience. For example, a blog post discussing social media marketing could include a video tutorial on using your platform's scheduling features.

Building Trust with UI Video Demos

Platform Interface UI videos offer a powerful way to Address Customer Pain points and Build Trust by showcasing your platform's ability to provide effective solutions.

Identify and Address Pain Points: Begin by identifying the common challenges and frustrations your target audience faces. Then, craft your video to demonstrate how your platform directly addresses these pain points, providing tangible solutions and relief. For example, if your target audience struggles with managing multiple social media accounts, showcase how your platform streamlines this process.

Showcase Real-World Examples: Build credibility and demonstrate the effectiveness of your solutions by showcasing real-world examples, case studies, or user testimonials. For instance, you could feature a customer who successfully used your platform to increase their social media engagement.

Build Trust Through Transparency: Be transparent about your platform's limitations and address potential concerns proactively. This fosters trust and demonstrates your commitment to providing honest and reliable solutions.

Connect With Your Audience

• Conduct thorough research to gain a deep understanding of your target audience's demographics, psychographics, needs, and pain points.
• Use market research, website analytics, and Social Media Listening tools to gather insights.

Tailor the Video to Their Needs:

• Craft your video's messaging, tone, and style to directly address the specific needs and interests of your target audience.
• Highlight how your platform provides solutions to their unique challenges. For example, if your target audience is primarily visual learners, use more visuals and animations in your video.

Use Language They Understand:

• Avoid technical jargon and industry-specific terms that your target audience may not be familiar with.
• Use clear, concise, and relatable language that resonates with their level of understanding.

Address Their Pain Points:

• Focus on showcasing how your platform solves the specific pain points and challenges faced by your target audience.
• Demonstrate empathy and understanding of their frustrations, positioning your platform as the solution they've been seeking.

Onboarding Success: UI Videos for User Empowerment

Platform Interface UI videos can be instrumental in streamlining the Customer Onboarding process, empowering users with the knowledge they need while reducing the strain on your support team.

Provide a Clear Overview: Create onboarding videos that provide a comprehensive overview of your platform's key features, navigation, and functionalities. Guide users through the initial setup process, ensuring a smooth and intuitive experience. For example, a welcome video could introduce the platform's main dashboard and highlight key navigation elements.

Reduce Support Costs: By providing self-service onboarding resources through videos, you empower users to find answers to their questions independently, reducing the volume of support tickets and inquiries. This frees up your support team to focus on more complex issues.

Improve User Experience: A seamless onboarding experience enhances user satisfaction and encourages continued engagement with your platform. Videos provide a more engaging and effective way to deliver essential information compared to text-based documentation.

Increase User Retention: A positive onboarding experience sets the foundation for long-term user retention. By providing users with the knowledge and confidence they need to succeed, you increase the likelihood of them becoming loyal customers.

Crafting Compelling UI Video Stories

A captivating Platform Interface UI video storyline goes beyond simply showcasing features; it weaves a narrative that engages viewers emotionally and intellectually.

Engaging Hook: Start with a hook that grabs the viewer's attention and piques their curiosity. Introduce a relatable problem or challenge that your platform helps to solve. For example, you could start with a scene of a frustrated user struggling with a common task.

Informative Content: Seamlessly integrate information about your platform's features, benefits, and user experience within the storyline. Ensure the information is presented clearly, concisely, and in a way that is easy to understand.

Relevant Storyline: The storyline should be relevant to your target audience's needs, interests, and pain points. Highlight how your platform provides solutions to their specific challenges and improves their lives or work.

Structured Narrative: Structure your storyline with a clear beginning, middle, and end. Introduce the problem, present your platform as the solution, and conclude with a compelling call to action.

Case Study: Promoting LinkedIn's Learning Platform with Engaging Video Content

Objective: To increase awareness and adoption of LinkedIn Learning, a platform offering online courses and professional development resources.

Approach: LinkedIn launched a series of engaging video campaigns showcasing the benefits of LinkedIn Learning, featuring testimonials from successful professionals and highlighting the platform's diverse course offerings.

Results: The video campaigns were highly successful in driving user engagement and adoption of LinkedIn Learning:

• Significant increase in website traffic and course enrollments
• Positive feedback from users on the quality and relevance of the video content

Key Takeaways: The Video Marketing Strategy effectively communicated the value proposition of LinkedIn Learning, leading to increased awareness and adoption of the platform. This demonstrates the power of video in promoting platform features and driving user engagement.

Case Study: Tracking User Engagement on Amazon with Video Analytics

Objective: To understand how users interact with different UI elements on Amazon's website and app, and identify areas for improvement.

Approach: Amazon uses video analytics to track user interactions with specific UI elements, such as product pages, search results, and checkout processes. This data provides insights into user behavior and helps identify areas for optimization.

Results: The video analytics data revealed valuable insights into user behavior, including:

• Users were more likely to click on product pages with high-quality images and videos.
• Users struggled to find specific products within the search results, indicating a need for improved Search Functionality.
• Users abandoned their shopping carts at a high rate, suggesting a need for a more streamlined checkout process.

Key Takeaways: Video analytics provided Amazon with valuable data on user engagement with specific UI elements, enabling them to identify areas for improvement and optimize the user experience. This data-driven approach helped Amazon improve conversion rates and drive user satisfaction.

Case Study: Tracking User Engagement with UI Elements on Airbnb's "Search" Feature

How platform interface UI video examples are curated?

We dove deep into platform interface ui videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic platform interface ui videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to platform-specific actions (e.g., signup, free trial, explore features).
7.Brand Alignment Determining video alignment with brand message, identity, and consistency in UI representation.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.24% of videos are featured in this blog. With only 3.7% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, platform interface ui video examples 2024, n=12500 videos within duration <3 minutes, across industries.