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30 Platform Onboarding Video Examples That Accelerate User Adoption

Orko Roy
Last updated
Jul. 06, 2025

Onboard new users faster with the power of video! This article showcases 30 remarkable onboarding video examples, handpicked to demonstrate how to dramatically boost user engagement and minimize churn. We'll analyze how these videos smoothly guide new users, transforming initial hesitation into confident product interaction, ultimately driving rapid user adoption and maximizing customer lifetime value. Discover the secret to creating onboarding videos that quickly integrate users and boost product success.

Video's role in modern marketing:

81% of video-viewing occasions get all or most of people's attention.
Short-form videos are in high demand, with 85% of viewers preferring videos that are 15 seconds or less.
Users watched an average of 17 hours of online video content per week in 2023.

Maximize user adoption and feature utilization with impactful video onboarding. We've assembled 30 engaging examples of platform onboarding video, illustrating effective approaches for successful onboarding, focusing on crafting smooth user experiences that accelerate user adoption and ensure long-term platform growth. These videos showcase how to create captivating experiences that lead to higher feature adoption rates and increased user satisfaction, ultimately reducing time-to-value and customer support inquiries. Explore these examples to fuel your video onboarding strategy and achieve faster user integration.

Platform Onboarding Video Examples

1. Mediahawk

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Duration : 1 minute and 10 seconds

Navigating the scattered landscape of offline and online marketing data often feels overwhelming. Mediahawk cuts through that noise, offering a solution that vividly illustrates the customer journey. The video uses simple yet powerful animation, showing how calls and leads originate from diverse channels and directly translate into business value.

What resonated strongly is seeing the visual proof of accurate attribution, connecting marketing sources to measurable results, removing the guesswork marketers often face. This demonstration feels like an effective product onboarding video, providing immediate clarity on prioritizing successful strategies to increase leads and drive overall business growth with data-backed decisions.

What We Can Learn

Use energetic abstract motion design and collage visuals to grab attention fast.


2. Lifesize Product onboarding video

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Duration : 1 minute and 17 seconds

Navigating collaboration can often feel like traversing a needlessly intricate machine built of mismatched parts. This visual metaphor powerfully captures the common frustration stemming from a patchwork of communication tools, burdening IT with juggling management and leaving users confused about where to connect effectively or how much is being spent.

Clearing this complexity, this product onboarding video introduces Lifesize as a unified, intuitive solution. It convincingly demonstrates how a single, reliable platform simplifies meetings and teamwork, proving easy for everyone to use, cost-effective for businesses, and straightforward for technical teams to manage.

What We Can Learn

Scale personalized videos leveraging audience data fields boosting conversions over 34 percent.


3. AOX SaaS onboarding video

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Duration : 1 minute and 25 seconds

Successfully managing complex brand portfolios demands a unified approach, which this AOX video powerfully illustrates. It confronts the administrative burden head-on by detailing ten key improvements. This direct, benefit-driven format immediately resonates, showcasing tangible solutions for enhanced collaboration, organization, and crucial risk reduction through automated data checks and law engine integration.

The compelling nature lies in how the platform unifies disparate tasks like automating data entry via USPTO sync, streamlining global protection efforts, and providing financial oversight. Its more than just a list; it's a blueprint for regaining control and focusing strategically. A detailed saas onboarding video proves essential for communicating the breadth and depth of such a powerful intellectual property solution.

What We Can Learn

Prevent costly downtime for assets by up to 75 percent through predictive insights.


4. Denodo SaaS onboarding video

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Duration : 1 minute and 27 seconds

Harnessing the power held within disparate data systems poses a significant challenge for many organizations. This denodo video strikingly illustrates the complexity of scattered data sources and the universal need for easy, comprehensive access, regardless of location, creating an immediate connection with the audience's pain.

What truly makes the denodo platform compelling is its visual representation of the solution. It depicts a logical core unifying fragmented data, effectively dismantling silos into insightful, business-friendly views.

Delivering self-service, real-time access, it empowers teams, freeing IT. This is a superb saas onboarding video example demonstrating harnessing data potential with a modern solution, accelerating time-to-insights for business.

What We Can Learn

Root video storytelling in audience passions creating authentic engagement and lasting memorability.


5. SKOPE App onboarding video

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Duration : 1 minute and 28 seconds

In the heart of a bustling kitchen, efficiency and food safety are paramount. SKOPE Reflex Preparation Fridges address this need with innovative ChillGuard technology, delivering an even, clean chill to preserve peak ingredient vitality directly in the prep wells.

Beyond food preservation, operational ease is key. Features include unyielding 304 stainless steel construction and magnetically mounted parts for quick, tool-free cleaning, drastically saving time on maintenance.

Managing compliance is seamless with the SKOPE-connect system; an app onboarding video can easily guide users through its powerful HACCP monitoring and energy optimization tools, streamlining workflow and minimizing bills. This enables serving more customers faster.

What We Can Learn

Use engaging character animation make intricate digital ecosystems feel more relatable inviting


6. Sofico App onboarding video

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Duration : 1 minute and 2 seconds

Unburdening complex contract lifecycles, Miles steps forward as a true virtual partner for Sofico. This powerful solution brings together quoting through remarketing within one system, fundamentally simplifying operations. It acts like a dedicated team member managing the intricate details, freeing up valuable resources.

Remarkably adaptable, Miles serves diverse needs spanning fleet, leasing, retail, and wholesale in a single, hybrid platform. The clarity of this app onboarding video ensures potential users quickly grasp how the system adapts to unique business processes and integrates seamlessly, empowering them to focus on what drives success: their clients.

What We Can Learn

Seamless artificial intelligence integration delivers deeply personalized helpful experiences across various devices.


7. Altudo Platform onboarding video

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Duration : 1 minute and 31 seconds

Navigating the daunting landscape of technical upgrades can feel like facing a digital labyrinth. Altudo Zeus cuts through this complexity, unveiling a rapid pathway to a modernized Sitecore platform.

What makes this particularly compelling is the promise of speed achieving Sitecore 10 readiness potentially in under six weeks coupled with a genuinely seamless migration. The elimination of disruptive content freezes or operational downtime transforms a dreaded undertaking into an efficient strategic move, offering substantial relief and preserving business momentum. The video serves as a clear platform onboarding video, detailing how Altudo not only handles the technical lift but also empowers client teams through comprehensive training.

What We Can Learn

Rich character profiles foster deeper connections by highlighting diverse skills and expertise internally.


8. Xfinity Platform guide video

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Duration : 1 minute and 33 seconds

Offering a clear route to finding work fast, this video powerfully communicates speed and simplicity. It directly addresses the time crunch tradespeople face, mapping out the effortless journey to a free profile without complexity.

Seeing the book a builder uk platform guide video demonstrate the interface reveals its strategic advantage. The visual walk-through of selecting trade types creates a seamless bridge to opportunity, promising easy access to a large market. It shows how clarity fuels potential business growth.

This concise approach makes signing up feel like an obvious step for trades looking to expand. It provides inspiring insights into making complex processes immediately understandable.

What We Can Learn

Prioritizing regulatory clarity builds user trust, crucial for 70 percent of potential clients.


9. Sensormatic User adoption video

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Duration : 1 minute and 3 seconds

Illuminating the complexities of retail inventory, Sensormatic's solution offers powerful end-to-end visibility. This visual narrative serves as a compelling user adoption video, clearly showing how tagging brings unseen connections to light, giving retailers crucial insight into stock movement from distribution center to store floor.

This deep visibility empowers store teams to confidently fulfill online orders and optimize stock, enabling truly seamless shopping experiences for customers. By simplifying a complex system visually, this piece stands out as an inspiring example of effective problem-solution communication for aspiring video creators.

What We Can Learn

Prioritizing brevity and impact captures attention immediately for rapid message delivery.


10. Tyro Software onboarding video

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Duration : 1 minute and 3 seconds

Achieving seamless payment processing for businesses is the clear focus. This video demonstrates Tyro, highlighting its deep integration capabilities with over 330 systems. This transforms workflow by eliminating manual data entry, drastically reducing errors and speeding up transactions, a significant gain for busy retail environments and practice management.

The faster tap-and-go processing directly impacts customer flow, leading to happier shoppers and increased sales potential by minimizing wait times. Beyond speed, the system optimizes transaction costs through dynamic surcharging and least cost routing. This functions as a practical software onboarding video, effectively showcasing Tyro's role in streamlining operations from front-end sales to back-end reconciliation time savings.

What We Can Learn

Quickly demonstrate core features using clean visuals directly showing the application benefits.


11. Brightpick Customer onboarding video

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Duration : 1 minute and 49 seconds

Precision automation ushers in a new era for warehouse operations with Brightpick. Its nimble robots deftly retrieve goods from standard shelving, bringing totes to human operators, seamlessly integrating robotic precision with human dexterity for a dynamic and rapid goods-to-person workflow. This solution redefines traditional methods.

Crucially utilizing standard shelving, this approach radically simplifies adoption across large or small centers, offering significant reductions in labor and eliminating human picking errors. It effectively conveys the system's unique capabilities and impact on operational throughput as a customer onboarding video.

What We Can Learn

Prioritized actions derived from AI insights improve deal size reduce cycle time and increase win rate.


12. Cedar SaaS product tour video

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Duration : 1 minute and 50 seconds

The complexities of modern business travel and remote work often feel like charting a course through unpredictable skies. Visually capturing this winding path of regulations, the video introduces a crucial tool to navigate the challenges of health checks, visas, and global tax rules with greater ease.

What truly makes this video compelling is its clear demonstration of the Deloitte Travel Ready App. It provides instant pre-travel assessment results, offering travelers the critical confidence and real-time clarity needed. This saas product tour video effectively showcases how the app centralizes fragmented requirements into a seamless, compliant experience for both individuals and organizations.

What We Can Learn

Seamlessly blend live action use cases with clear internal animations to fully explain product benefits.


13. Clarivate App onboarding video

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Duration : 1 minute and 5 seconds

Ideas that shape our world begin as intellectual property, a powerful force this video reveals as far more than static patents. It traces the lineage from foundational breakthroughs to dynamic modern innovation, capturing the vast potential within creative assets. Clarivate understands how to nurture this growth.

Unlocking this value requires expert connection; Clarivate links industry data, software, and specialists to reveal strategic pathways. This piece, unlike a functional app onboarding video, stands as a compelling example of communicating complex value, inspiring confidence in IP's future. It shows how bridging insights drives progress.

What We Can Learn

Use clear animation to reveal complex tissue structure and processes enhancing understanding.


14. CircleCI Customer onboarding video

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Duration : 1 minute and 6 seconds

Forging digital creations requires navigating constant change. This striking visual presentation, serving as a strong customer onboarding video, illustrates the vital need for adaptive systems that evoke a sense of empowered possibility when challenges arise.

It grounds abstract concepts with real stories of teams swiftly integrating and deploying. CircleCI provides the core capability needed, demonstrating how dynamic visuals coupled with concrete examples can compellingly communicate value and inspire others in their own video projects.

What We Can Learn

Seamless workflow across applications significantly boosts project completion speed by fifteen percent.


15. Wise Platform onboarding video

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Duration : 1 minute and 7 seconds

For those navigating a world without borders, financial freedom often feels out of reach. This video captures that struggle brilliantly with the visual of money trapped, a potent metaphor for the unnecessary barriers and expense banks create for international transfers. It connects emotionally by showing diverse individuals globally facing this friction.

Yet, Wise offers a liberating answer, acting as a true financial passport. The ease of managing money across geographies is powerfully demonstrated in this platform onboarding video, which clearly presents the core functionality. Showcasing the Wise account inspires belief in seamless global finance and offers a masterclass in compelling product storytelling for video creators.

What We Can Learn

Quickly convey complex value; video increases landing page conversion thirty percent.


16. SymphonyAI SaaS onboarding video

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Duration : 2 minutes and 35 seconds

Navigating the vast, often chaotic data landscape faced by retailers and CPGs is a significant hurdle. SymphonyAI unveils a potent AI solution, visually depicting the shift from disparate streams to focused, actionable insights. It provides the clarity needed to understand what is happening and why, empowering better, faster decision-making to uncover growth opportunities.

The concept of AI Co-pilots resonates strongly, presenting the technology as an intelligent partner that simplifies complex questions and automates manual report generation. This visual demonstration of transforming complexity into clear direction offers valuable lessons, highlighting the power of presenting sophisticated capabilities with a clear, benefit-oriented narrative, inspiring others tackling similar communication challenges. This approach to simplifying complex solutions provides a compelling example for any saas onboarding video.

What We Can Learn

Use clear animation to showcase complex physical digital connections effortlessly.


17. NetObjex Software onboarding video

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Duration : 2 minutes and 3 seconds

Trust in logistics falters with damaged or missing cargo, yet this video presents a compelling solution for secure, transparent trade. It powerfully explains how Parametric Contracts, utilizing NetObjex technology, establish certainty through verifiable data from sensors acting as Oracles. This automated enforcement sidesteps traditional delays, fundamentally streamlining complex transactions and mitigating diverse risks across global supply chains.

More than a typical software onboarding video focused on dashboard navigation, its lucid animation reveals the machine-to-machine economy in action. It details how sensor-driven truth guarantees cargo integrity, from tracking location to monitoring environmental conditions, enabling rapid settlements. This inspiring visual clarity effectively demystifies advanced technological solutions and their tangible, real-world impact on building business resilience.

What We Can Learn

Simple animation effectively demonstrates seamless printing capability across diverse technical drawing sizes effortlessly.


18. QuickML Feature explanation video

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Duration : 2 minutes and 4 seconds

Unlocking the complex world of machine learning becomes achievable for everyone. QuickML is presented as the intuitive no-code ML pipeline builder designed to effortlessly transform data into actionable insights. This video beautifully captures the essence of democratizing AI capabilities, making it accessible beyond specialist teams.

What makes this a compelling feature explanation video is its visual clarity, demonstrating pipeline construction via a simple drag-and-drop interface. Connecting diverse data sources and handling the ML lifecycle, it walks you through building, training, and deploying models, making complex tasks feel manageable.

This ability to easily evaluate model accuracy using various metrics empowers users to make confident, data-driven decisions across numerous applications, from sales forecasting to fraud detection. It serves as an inspiring example of how clear visual communication makes powerful tools approachable for any problem solver.

What We Can Learn

Problem solution narratives in animation powerfully connect with viewers seeking answers saving money.


19. KONICA MINOLTA Onboarding explainer video

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Duration : 2 minutes and 50 seconds

Watching print transform from flat to fantastic highlights the power of the AccurioShine 3600. This powerful digital spot UV embellishment device from Konica Minolta offers remarkable versatility for rapid design adjustments on digital and offset jobs, fundamentally redefining print possibilities like applying digital luxury finishes.

Variable varnish thickness, showcased effortlessly, adds rich, tactile and visual depth in a single pass, a true creative game-changer. Features like the Artificial Intelligence Smartscanner and eco-friendly LED dryer optimize workflows, significantly lowering costs and boosting productivity for real competitive advantages. This compelling onboarding explainer video serves as a prime example for businesses looking to effectively explain complex technical benefits visually.

What We Can Learn

Quickly establish the relatable problem; viewers decide video value within the first 10 seconds.


20. Talkdesk Autopilot Onboarding explainer video

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Duration : 2 minutes and 55 seconds

The sheer volume and complexity facing today's contact centers demands intelligent solutions. Talkdesk Autopilot emerges as a pivotal tool, deploying AI to understand customer needs and deliver instant, precise answers, effectively managing countless interactions around the clock.

This insightful onboarding explainer video visually charts the platform's capabilities, demonstrating how it processes inquiries, leverages integrations for context, and intelligently escalates when needed. The system's pre-built industry templates and user-friendly no-code tools promise reduced costs and boosted self-service success, freeing agents for critical tasks and transforming operational efficiency.

What We Can Learn

Prioritize high production quality to elevate viewer engagement and product appeal dramatically.


21. baraka Feature explanation video

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Duration : 31 seconds

Transforming financial complexity into simple, repeatable steps feels attainable. baraka's striking video uses precision animation to show how setting investments on auto-pilot achieves effortless wealth building. A diligent robot arm orchestrates interactions with the app interface, vividly translating the abstract concept of automation into a tangible, user-friendly process.

The clean, minimalist design of this feature explanation video underscores the streamlined process. It clearly outlines choosing assets, setting amounts, and scheduling, emphasizing ease. This visual narrative inspires viewers by making the 'set it and forget it' potential of passive growth feel not just possible, but elegantly simple.

What We Can Learn

Seamlessly blending diverse visuals from global cities to natural energy shows wide reach.


22. Opera Customer onboarding video

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Duration : 33 seconds

Artfully demonstrating software begins with capturing emotion, not just function. Witnessing frozen digital elements thaw into vibrant, organic forms, the video presents changing themes as a journey of personal style. This metaphorical touch makes customizing one's browsing environment feel intuitive and effortlessly expressive.

Visualizing mode shifts with a beautiful liquid effect provides striking clarity, bypassing complicated explanations. It effectively shows the seamless adaptability Opera offers, creating a browser tailored to your preference. This innovative visual storytelling provides an inspiring customer onboarding video example, perfect for sparking creativity in your own projects.

What We Can Learn

Quickly reveal the core concept with dynamic text to capture immediate attention.


23. VALUER Onboarding explainer video

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Duration : 37 seconds

Unlocking the world's innovation potential demands a smart approach to connection. VALUER is introduced through an onboarding explainer video that brilliantly visualizes this process, moving from a global map of scattered ideas to a focused identification and matching. Its data-driven platform, powered by AI, maps patterns and trends, pinpointing optimal matches between startups and organizations seeking solutions.

The visual narrative underscores the value of bringing structure to the often chaotic search for innovation, making the complexity feel manageable. Its the kind of communication that inspires confidence, revealing how VALUER transforms global exploration into strategic, targeted partnerships for mutual growth and future solutions.

What We Can Learn

Seamless order processing ensures timely delivery increasing customer satisfaction ratings over 25 percent.


24. Xometry Platform guide video

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Duration : 3 minutes and 49 seconds

Building the products that shape our world often involves navigating a complex web of disparate manufacturing capabilities. Sourcing components globally proves time-consuming, with fragmented markets leading to unpredictable lead times and price variations for designers and manufacturers alike. This inefficiency hinders innovation and slows progress significantly.

Xometry presents a powerful answer to this challenge. Its sophisticated machine learning AI instantly analyzes complex CAD designs, providing rapid, accurate pricing and manufacturability feedback. The intelligence highlighted in this platform guide video showcases seamless access to an expansive global network. The AI strategically matches unique project requirements with the optimal vetted supplier.

This smart pairing creates a highly responsive and resilient supply chain. By optimizing connections for both consistent quality and potential repeat business, Xometry elevates efficiency and reliability across the manufacturing ecosystem, enabling big ideas to be built faster and smarter.

What We Can Learn

Seamlessly blend engaging animation with human presentation for better connection and understanding.


25. Cloudways Product onboarding video

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Duration : 43 seconds

Responding to the critical need for websites that thrive under pressure, Cloudways Autonomous delivers a compelling solution. This dynamic hosting platform eliminates the anxiety of traffic surges by automatically scaling resources, providing complete hands-off management.

The video skillfully illustrates this seamless adaptability, showcasing how sites effortlessly handle peak loads before scaling back down. More than just a technical overview, this serves as an effective product onboarding video, emphasizing performance boosts and included features that collectively empower users to focus squarely on business expansion with confidence.

What We Can Learn

Preview worker profiles upfront transparency before the job can increase successful matches by 30 percent.


26. Sisense SaaS product tour video

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Duration : 50 seconds

Bringing critical data directly into user workflows is a key challenge for modern apps. This illuminating SaaS product tour video effectively demonstrates how Sisense Compose SDK tackles this by enabling seamless integration of tailored, dynamic analytics, including diverse chart types and AI insights, right into your product interface.

It visually showcases how developers can achieve this native feel quickly with tools that even translate visualizations into usable code. Supporting popular frameworks, the presentation highlights creating secure, in-app experiences that accelerate development cycles and drive competitive advantage, offering inspiration for compelling technical storytelling.

What We Can Learn

Proactive digital outreach anticipating needs improves customer retention rates by 5 percent effectively.


27. Cegid Platform onboarding video

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Duration : 58 seconds

Charting a course towards retail excellence feels inherently supported by the comprehensive framework backing the solution. This system equips users with readily accessible free tools designed for daily application, actively propelling progress and instilling confidence in navigating operational challenges with greater autonomy.

Accessing knowledge becomes intuitive through comprehensive online documentation and discovering shared insights via articles and Q&As. Furthermore, dedicated e-learning, including helpful resources for a platform onboarding video, offers clear pathways to mastering skills and embedding best practices vital for continuous growth and maximizing business value.

What We Can Learn

Presenting your solution clearly and visually increases audience conversion rates by up to thirty percent.


28. CMC Markets Software onboarding video

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Duration : 15 seconds

The journey into investing begins with clarity in this crisp animation from CMC Markets Invest. We see how focusing on Aussie and US shares with zero brokerage unlocks accessible opportunities, a simple, compelling message. The vibrant visual storytelling makes exploring these markets feel remarkably straightforward.

A brief glimpse into the platform brilliantly operates as a software onboarding video, simplifying the user journey from the start. We find this approach incredibly insightful, offering creators a masterclass in presenting complex services clearly and inspiring us to craft similarly focused visual narratives.

What We Can Learn

Saw how showing product versatility and wide acceptance connects with diverse viewer needs.


29. monday.com User adoption video

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Duration : 15 seconds

Achieving significant progress feels within reach. The video masterfully opens with the voice of "Future you," painting a picture of enhanced efficiency that feels genuinely attainable. This immediate connection to the viewer's aspirations positions the platform as the essential tool for navigating complexity and unlocking greater success.

Quick glimpses of the interface, showing clear status updates and dynamic dashboards, brilliantly demystify the platform's power. This approach acts as a compelling user adoption video, showcasing the intuitive path to organizing diverse tasks and visualizing impact. It vividly demonstrates how streamlining workflows leads directly to achieving more with less effort.

What We Can Learn

Quickly showcase multiple key product attributes to hold viewer attention in a short format.


30. Klaviyo User adoption video

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Duration : 16 seconds

Imagine unlocking business potential through a surprisingly simple method. This video brilliantly frames effective customer information use as a clear "recipe for success," making the journey from raw data to impactful marketing feel entirely achievable with Klaviyo, a unique value proposition presented with delightful clarity.

This accessible framework resonates powerfully, transforming complex data points into understandable ingredients that reveal distinct customer tastes. The visuals compellingly illustrate how gathering these insights directly enables crafting campaigns that build genuine brand loyalty and connection, inspiring practical application.

Functioning effectively as a user adoption video, it beautifully conveys the strategic advantage found in owning your data to ultimately own your business growth. It's an inspiring example of how simplifying powerful tools can empower users to take control of their success.

What We Can Learn

Seamlessly blend animation and live visuals to clarify product attributes easily.


FAQ

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How can platform walkthrough videos minimize user churn?

Reduce user churn by showcasing platform value and guiding users towards success. Well-crafted walkthroughs minimize frustration and encourage continued platform use.

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What makes a platform welcome video truly compelling for new users?

Create compelling welcome videos that highlight key benefits, demonstrate ease of use, and build excitement for the platform.

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How should a platform onboarding video series be structured for optimal learning?

Structure onboarding videos progressively, introducing core features first and gradually unveiling advanced functionalities for optimal learning.

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What creative techniques showcase platform features effectively in videos?

Showcase platform features effectively using a mix of screen recordings with clear narration, engaging animated explainers, and interactive elements.

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How can storytelling maximize engagement in platform training videos?

Incorporate storytelling to connect emotionally with users, making training videos more engaging, memorable, and effective.

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What's the ideal length for a SaaS onboarding video to maintain user interest?

Aim for a SaaS onboarding video length of 2-3 minutes to balance information delivery with user attention spans. Concise videos maintain engagement.

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How can animation enhance platform feature explanations in onboarding?

Use animation to visualize abstract concepts, simplify complex processes, and make feature explanations more engaging and easier to understand.

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What screen recording best practices ensure clarity in platform tutorials?

Employ screen recording best practices: high-resolution capture, clear audio, concise narration, and highlighted key actions for maximum clarity.

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How do we write a concise yet compelling script for a platform demo video?

Write concise yet compelling demo video scripts that focus on key benefits and demonstrate the platform's value proposition using active voice.

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What tone and style best resonate in enterprise platform onboarding videos?

Adopt a professional, informative tone for enterprise platform onboarding videos, showcasing platform capabilities and robust security features.

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How can we guarantee accessibility in our platform's onboarding videos?

Ensure accessibility by providing captions, transcripts, and audio descriptions, making your platform inclusive for all users.

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What types of videos best address different platform onboarding stages?

Utilize different video types to address various onboarding stages: welcome videos for initial engagement, tutorials for feature learning, and case studies for showcasing value.

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How can user feedback continuously improve platform onboarding video strategy?

Gather user feedback through surveys and analytics to continuously refine video content, address pain points, and improve the user experience.

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What common mistakes should be avoided when creating SaaS onboarding videos?

Avoid common pitfalls like jargon, overly long videos, and unclear visuals. Focus on user needs and provide concise, actionable information.

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How can existing marketing content be repurposed for platform onboarding videos?

Repurpose existing marketing content by adapting key messages and tailoring them for onboarding videos, maximizing content utilization. Typical production timelines range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity.



Data-Driven Video Onboarding: Measuring Success


Moving beyond creation to measuring success transforms platform onboarding video from a static asset into a powerful tool for growth. Data offers precise insights, revealing how users interact and where experiences can improve. By tracking key metrics, we gain a clear picture of video effectiveness and user progress through their initial journey. This data-driven approach ensures resources are optimized and content truly resonates.

Understanding user behavior within the platform post-video is critical. Did watching lead to intended actions? Analyzing user paths helps pinpoint areas of friction the video didn't solve. Segmenting audiences based on this data allows for tailoring video experiences, making the content feel personalized and highly relevant. Utilizing A/B testing on different versions based on performance data provides concrete evidence of what resonates most.

The true value of data lies in connecting video performance to tangible business outcomes. Does the video reduce support tickets? Does it correlate with higher user adoption or retention rates? Measuring acceleration of time-to-value validates the investment. Integrating video analytics with broader CRM or product usage data provides a holistic view, empowering continuous refinement of the entire onboarding flow.

  • Track user journey completion rates post-video viewing.

  • Measure the decrease in support requests for common issues.

  • Use segmentation data to tailor video content paths.

  • Continuously A/B test calls to action based on click-through rates.


  • Ultimately, data science turns intuition into action, enabling ongoing optimization that drives user success and maximizes return on your platform onboarding video.


    Why Advids for Platform Onboarding Video?


    At Advids, we create exceptional Platform Onboarding Videos that drive results and help your business thrive. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective onboarding experiences.

    Streamlining User Onboarding with Engaging Animation:

    Customized Platform Onboarding Video Solutions: We tailor each project, whether it's explainer videos, character animations, or interactive tutorials, to perfectly match your platform, brand, and target audience.
    Creative Storytelling Through Animation: Our skilled animators and storytellers craft engaging narratives that simplify complex processes, highlight key features, and encourage user adoption.
    Cutting-Edge Platform Onboarding Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impact and improve user comprehension.

    Experience and Expertise You Can Rely On:

    12+ Years of Proven Success: With over 3400 successful projects across various industries, we possess a deep understanding of what makes effective video content.
    Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    A Partnership Built on Collaboration and Communication:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation and aligns perfectly with your onboarding goals.
    Strategic Communication: We prioritize understanding your platform, target audience, and brand identity to create impactful Platform Onboarding Videos that drive user engagement and success. We've completed over 235 successful Platform Onboarding Video projects.


    Ready to unlock the potential of Platform Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Platform Onboarding Video?


    A platform onboarding video is a concise and engaging video designed to introduce new users to your platform. It provides a clear overview of its features, benefits, and how to use it effectively. Think of it as a guided tour that simplifies the onboarding process and enhances the user experience. Using video for onboarding can significantly increase engagement and knowledge retention compared to text-based tutorials .

    Platform onboarding videos are used in a variety of contexts, from introducing new software applications to guiding users through online services . They can be used to educate employees on new company systems, to help customers navigate complex websites , or to promote new features and updates. By providing a clear and engaging introduction to your platform, onboarding videos can help to improve user satisfaction , reduce support costs , and ultimately drive revenue growth .


    What do top Platform Onboarding Videos have in common?


    Craft compelling platform onboarding videos by focusing on these key elements for maximum impact.

    defined goals : Set specific, measurable goals to ensure the video achieves its purpose. Focus on key performance indicators (KPIs) tied to user adoption .


    What makes Platform Onboarding Video effective?


    Maximize platform onboarding video effectiveness by crafting a compelling narrative that showcases key benefits and user value . Clearly articulate the platforms unique value proposition, emphasizing how it solves user problems, improves their workflow, and showcases tangible results and quantifiable improvements. High-quality visuals are crucial, including strategically placed screen recordings demonstrating key workflows, micro-interactions highlighting core features, and concise animations explaining complex processes.

    Strategically placed interactive elements reinforce key concepts. These could include branching scenarios based on user choices, progress bars indicating completion, clickable hotspots for further information, knowledge checks to gauge understanding, or embedded quizzes to reinforce learning. Precisely tailored videos resonate with specific user segments.

    An effective call to action is clear, concise, visually prominent, and provides multiple options tailored to user needs . Maintain a brisk pace, focusing on core value propositions and avoiding unnecessary details. Maintain viewer engagement through techniques like jump cuts and dynamic transitions. Professional editing ensures seamless transitions and consistent branding.

    Conduct A/B testing on key elements to optimize conversion rates and user engagement. Feature short, authentic testimonials from diverse users, highlighting specific benefits and addressing potential concerns. Iterate based on user feedback and analytics to continuously improve video effectiveness. Crafting a compelling narrative arc?introducing the problem, showcasing the solution , and demonstrating the positive outcome?is key to viewer engagement.


    How long should your Platform Onboarding Video be?


    Optimize platform onboarding video length for maximum impact by aligning video type, content, and user journey stage.

    Pre-production Considerations for Determining Video Length:

    • What's the onboarding video's core message?
    • Who is the ideal user for this platform?
    • Which features need prominent showcasing?
    • How intuitive is the platform's design?
    • What's the best video style for this platform?
    • What's the ideal video length for the platform?
    • Does the video support user activation?

    Platform onboarding video length guide

    Platform Onboarding TypesVideo LengthUse CaseFunnel
    Animated Explainer45-60 secondsConcisely explains platform features using engaging visuals and narrationAwareness/Consideration
    Screen Recording1-2 minutesDemonstrates platform navigation and key workflows using clear on-screen guidanceConsideration/Decision
    Live Action Demo1-1.5 minutesShows real users interacting with the platform, highlighting its benefitsConsideration/Decision
    Product Walkthrough1.5-2 minutesGuides users through platform features step-by-step, focusing on functionalityDecision/Activation
    Tutorial Montage2-3 minutesPresents multiple short tutorials covering various platform aspectsActivation/Retention


    How to create Platform Onboarding Videos?


    Crafting compelling platform onboarding videos requires a strategic approach. Mastering pre-production and production phases ensures user engagement and drives platform adoption.

    * Target Audience - Deep user research ensures the video resonates with their needs and expectations.

    • Key Features - Prioritize features offering immediate value, showcasing quick wins for users.
    • Narrative Design - A clear, concise narrative keeps users engaged and prevents information overload.
    • Storyboard Creation - A detailed storyboard ensures a polished, professional final product.
    • Video Style Selection - A consistent style reinforces brand identity and creates a memorable experience.
    • Script Writing - Concise, benefit-driven language maximizes user comprehension and retention.
    • Voice Recording - A professional, enthusiastic voiceover adds personality and builds trust.
    • Visual Design - High-quality visuals and clear UI elements make the platform easy to understand.
    • Motion Graphics - Strategic animation emphasizes key interactions and simplifies complex processes.
    • Screen Recording - Smooth, well-edited screen recordings showcase seamless platform navigation.


    Incorporating User Feedback into Onboarding Videos


    Creating effective onboarding videos can feel like navigating a maze. We've all been there, pouring hours into a video, only to find it doesn't resonate with users. But what if we could unlock the secret to creating truly engaging onboarding experiences? The answer lies in user feedback.

    User feedback isn't just a nice-to-have; it's the compass guiding us towards creating videos that truly connect with our audience. By actively seeking and incorporating user feedback, we transform our videos from generic tutorials into personalized guides that address real user needs and pain points. For instance, analyzing app onboarding video examples revealed a common user frustration: unclear navigation. By addressing this feedback directly in our own videos, we saw a significant increase in user engagement.

    Let's explore how we can effectively integrate user feedback into our video creation process:

    • Gather insights from multiple channels. Analyze user reviews, conduct surveys, and monitor social media for valuable feedback. Even exploring engaging platform onboarding video examples can offer insights into user preferences.
    • Test and iterate. Run A/B tests on different video versions and track engagement metrics like watch time and drop-off rates. This data-driven approach helps us understand what resonates with our audience.
    • Personalize the experience. Segment your audience and tailor your videos to their specific needs and pain points. Creating targeted customer journey videos and user onboarding videos ensures a more relevant and engaging experience.
    • Refine and improve. Continuously incorporate feedback into script revisions, visual updates, and call to actions. This iterative process ensures our videos remain effective and aligned with user expectations.

    By embracing user feedback, we not only improve our onboarding videos but also build stronger relationships with our users. We demonstrate that we value their input and are committed to creating an exceptional user experience.


    Using Data to Improve Onboarding Video Effectiveness


    Let's shift gears from simply creating onboarding videos to transforming them into powerful engagement tools using data. We'll uncover how data-driven insights elevate user experiences and maximize video impact. Think of data as our compass, guiding us towards creating videos that truly resonate with our audience. For instance, platform onboarding video case studies reveal how analyzing watch time and drop-off points can pinpoint areas for improvement, leading to more effective videos.

    Data empowers us to understand our audience better. By analyzing user behavior, we can tailor our videos to specific needs and preferences. Imagine using application introduction videos to showcase core features while incorporating feedback from user surveys. This personalized approach strengthens user connection and drives engagement. Similarly, explainer videos for software can benefit from A/B testing different versions, allowing us to optimize for clarity and impact. Even exploring platform onboarding animation examples can inspire creative approaches to data visualization.

    • Track key metrics like watch time, completion rate, and click-through rates. These metrics offer valuable insights into audience engagement and content effectiveness.
    • Analyze drop-off points to identify areas for improvement. Where do viewers stop watching? These points highlight areas needing refinement.
    • Segment audiences and personalize videos based on user behavior and needs. Tailoring content to specific user segments creates a more relevant and engaging experience.
    • Gather user feedback through surveys, reviews, and social media monitoring. Direct user input provides invaluable insights for continuous improvement.

    By embracing data, we transform our onboarding videos from generic tutorials into personalized guides. This data-driven approach not only improves video effectiveness but also strengthens our connection with users, demonstrating our commitment to creating an exceptional user experience.


    Choosing the Right Onboarding Video Style


    After exploring numerous onboarding video examples, let's delve into choosing the right style. This crucial step ensures our videos resonate with our target audience and effectively guide them through our platform. Consider your platform's complexity. A simple interface might benefit from a concise animated explainer, while a feature-rich platform might require a more detailed product walkthrough. Analyzing customer onboarding video examples can provide valuable insights.

    Remember, video style should align with the user's journey stage. Engaging animated explainers are ideal for initial awareness, while product demo videos and live-action demos become more relevant as users move towards a decision. Interactive product tours can also be valuable tools for gathering feedback and refining our approach.

    • Consider your target audience. Understanding their preferences and technical proficiency will guide your style choices. For instance, a younger audience might respond well to fast-paced, visually-driven videos, while a more technical audience might prefer detailed screen recordings.
    • Explore different styles. Screen recordings are excellent for showcasing platform navigation, while live-action demos build trust by showing real people using the platform. Tutorial montages offer bite-sized lessons for ongoing learning.
    • Don't forget branding. Maintain a consistent visual style and messaging across all your videos to reinforce brand identity. Platform onboarding video examples SaaS companies use often demonstrate effective branding.
    • Practical considerations matter. Factor in budget and production timelines when selecting a style. Some styles, like animation, can be more resource-intensive than others.

    By carefully considering these factors, we can create onboarding videos that not only educate users but also inspire them to embrace our platform.


    Creating Engaging Onboarding Video Animations


    Creating engaging onboarding video animations goes beyond simply explaining features. It's about crafting a captivating story that resonates with your audience and leaves a lasting impression. Think of it as a mini-movie introducing your platform, highlighting its value, and guiding users towards success. Exploring the best platform onboarding videos can spark creative ideas and reveal effective techniques.

    Let's explore key strategies for creating animations that truly connect with users:

    • Know your audience: Understanding their needs and preferences is crucial. Analyzing top platform onboarding video examples reveals what resonates with audiences and helps identify best practices. Tailor your animation style and message accordingly.
    • Craft a compelling narrative: A clear, concise story keeps viewers engaged and helps them understand your platform's value proposition . Think problem/solution, highlighting how your platform addresses user pain points .
    • Visual storytelling is key: Combine high-quality visuals, clear UI elements, and strategic motion graphics to create a visually appealing and easy-to-understand experience.
    • Focus on key features: Creating feature highlight videos allows us to focus on specific functionalities and demonstrate their value quickly. Don't overwhelm viewers with too much information at once.

    Remember, the goal is to create an animation that not only educates but also inspires users to embrace your platform. By focusing on these key elements, we can transform our onboarding animations into powerful engagement tools that drive user adoption and long-term success.


    Optimizing Onboarding Videos for Different Platforms


    Building on our foundation of video creation principles, let's explore tailoring onboarding videos for specific platforms. Optimizing for each platform's unique characteristics maximizes user engagement and drives platform adoption. Consider mobile users by prioritizing concise messaging and clear visuals , as seen in many software onboarding video examples. Also, leverage platform-specific features like interactive elements commonly found in product onboarding video examples.

    Adapting videos to different platforms involves technical considerations . optimize aspect ratios and file sizes for seamless playback , especially on mobile devices. Ensure accessibility with captions and subtitles , catering to diverse audiences and viewing environments. Remember platform-specific length guidelines; shorter videos often perform better on social media.

    Tailoring content and calls to action enhances user experience. A/B test different versions to identify what resonates best with each platform's audience. Track platform-specific analytics to measure video effectiveness and identify areas for improvement. software tutorial videos , for instance, benefit from cross-platform promotion and performance tracking .

    • Leverage platform-specific features. Think interactive elements on social media or customized calls to action.

    • Optimize for mobile. Prioritize concise messaging and clear visuals, as demonstrated in many product onboarding video examples.

    • Consider accessibility. Captions and subtitles ensure inclusivity and broader reach.

    • Track performance. Analyze platform-specific metrics to refine your approach and maximize impact.

    By tailoring our approach to each platform, we transform onboarding videos into powerful engagement tools, driving user adoption and long-term success. digital adoption videos , in particular, can leverage these strategies to create truly impactful onboarding experiences.


    How platform onboarding video examples are curated?


    We dove deep into platform onboarding videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic platform onboarding videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving user engagement within the platform.
    7.Brand Alignment Determining video alignment with brand message, identity, and the overall platform experience.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, platform onboarding video examples 2024, n=7300 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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