Have you ever considered the impact of a single, perfectly crafted moment? Today, I am diving into the world of platform onboarding videos, and what we've learned about their ability to create an unforgettable first impression. In this article, we explore how these short videos can bridge the gap between initial curiosity and lasting engagement, transforming the user experience. Our research reveals some compelling statistics that demonstrate the power of visual storytelling - and I'm eager to share them with you now.
81% of video-viewing occasions get all or most of people's attention.
Short-form videos are in high demand, with 85% of viewers preferring videos that are 15 seconds or less.
Users watched an average of 17 hours of online video content per week in 2023.
These stats reveal a powerful truth: people love video, especially short, engaging content. Platform onboarding videos capitalize on this preference, transforming complex processes into digestible, compelling experiences that hook users from the start. Today we explore more than 30 Eye-catching Platform Onboarding Video examples, that immediately grabbed our attention and got us excited
The complexity of blockchain technology can be daunting. It's a world of interconnected transactions, often shrouded in anonymity, making it difficult to decipher the truth. But this is where Chainalysis shines. Their Platform Onboarding Video opens a window into the world of blockchain analysis, revealing their powerful tools for making sense of this intricate landscape.
Imagine a world where you can understand the full context of a transaction, identify suspicious patterns, and even track illicit activity with precision. Chainalysis empowers you to do just that, providing critical insights that can help you mitigate risk, protect your assets, and make informed decisions. This platform gives you the confidence to navigate the complexities of the blockchain, uncovering a world of hidden information that can empower you to take control.
What We Can Learn
Illustrate blockchain's complexity then reveal how your platform simplifies it, building confidence.
2. Malaysia Airlines Creative Platform Onboarding Video
If you're hesitant about air travel, this animated video might ease your concerns. The stop-motion animation, with its papercraft aesthetic, delivers a charming Platform Onboarding Video experience, highlighting the safety measures implemented by airlines. From online check-in and self-service baggage drop to HEPA filters and rigorous cleaning, it's a reassuring journey.
The video effectively communicates the message of Fly With Confidence without explicitly stating it. The gentle music and warm color palette further enhance the comforting tone, reminding viewers that while travel has changed, safe and enjoyable journeys are still possible. Its a superb example of a complex message delivered clearly.
What We Can Learn
Demonstrate the ease of the process, boosting confidence in your platform and driving bookings.
In this Platform Onboarding Video, the vibrant colors, 2D animations, and driving music create a truly captivating viewer experience. We are impressed with how effectively the video communicates the core benefits of NICE WFM TTI Analytics using concise text and data-driven visuals. The video captures the essence of streamlining complex operations and achieving better outcomes in customer service management.
We all appreciate how this demo seamlessly blends visuals and messaging. The use of icons to represent different communication channels adds another layer of engagement, reinforcing the idea of a unified, omni-channel experience. The closing shot, featuring the NICE logo and tagline, leaves a lasting impression.
What We Can Learn
Keep your onboarding video concise and fast-paced to maintain viewer interest and effectively convey essential information, driving quicker adoption.
When it comes to Platform Onboarding Videos, it's essential to strike a balance between information and engagement. This video excels in this regard, using a blend of animated visuals and a friendly voiceover to guide viewers through the process of replacing a Social Security card. The visual metaphors, such as the dog chewing on the card, provide a touch of humor and make the process feel less overwhelming. The clear visual guide to the online process is particularly effective, showcasing the ease of using the my Social Security account.
This video also emphasizes the importance of branding and consistent messaging. The AARP logo is prominently displayed, reinforcing its reputation for providing helpful resources and information. The call to action, directing viewers to the AARP website, seamlessly integrates the video with the brand's online presence, ensuring a cohesive user experience. This attention to detail makes the video a valuable tool for both information dissemination and brand promotion.
What We Can Learn
Add humor. relatable visuals make complex processes easier to understand and remember.
The simplicity of this video is its greatest strength. Using a visual and engaging approach, it introduces the complex topic of dividend yields in a way that is easily accessible to all viewers. The clever use of the classroom setting establishes an immediate sense of familiarity and comfort, inviting viewers to explore the world of investments without feeling intimidated. The animation, reminiscent of a child's board game, creates a playful environment that makes the information engaging and easy to remember.
It's a prime example of a well-structured Platform Onboarding Video. This video successfully breaks down the concept of dividend yields into a digestible and relatable format. The animations, the playful tone, and the use of clear, concise text all contribute to making the video effective. This video is an excellent example of how to make complex financial information both accessible and engaging, a lesson that can be applied to various Platform Onboarding Videos for different topics.
We love how Blatchford uses concise visuals and clear animation to demonstrate the technical marvel behind their Elevated Vacuum system. In just over a minute, we get a complete view of how this innovative technology improves comfort and control for prosthetic users. The clear cross-sections, paired with animated air movement, bring the complex mechanics to life.
This platform onboarding video effectively communicates the value proposition of Blatchford's technology. The pressure gauge and accompanying text reinforce the message of a secure fit, instilling confidence in viewers. The minimalist aesthetic and subtle sound design enhance the overall impact. We all appreciate how the video manages to educate and inspire.
What We Can Learn
Clearly show your product's mechanics, building user confidence and driving adoption.
7. U.S. Bank Simple Platform Overview Video - Generate leads directly
We admire this platform onboarding video's concise approach to showcasing U.S. Bank's Instant Card. The clean aesthetic and 2D animation create a visually engaging experience, effortlessly guiding viewers through the various user roles and functionalities. The smooth transitions and upbeat music maintain a brisk pace, while the straightforward UI mockup demonstrations ensure clarity.
We love the way this video seamlessly integrates branding elements with the platform's core features. This approach effectively communicates the value proposition of U.S. Bank's Instant Card, leaving viewers inspired by its simplicity and efficiency.
What We Can Learn
Guide users through key features with clean animations, ensuring easy adoption.
8. Google Platform Onboarding Guide - Boost user engagement implicitly
The elegant simplicity of this Google platform onboarding video truly captivates us. It beautifully showcases how voice interaction transcends convenience for many, becoming an essential tool. We admire the clever visualization of global reach, depicted through a vibrant globe pulsating with multilingual commands.
The video then seamlessly guides us through Google's commitment to data privacy, highlighting how opting into audio recordings elevates speech recognition for everyone. This transparency fosters trust, demonstrating the tangible impact of user contribution. The sleek animation and minimalist aesthetic further enhance the message's clarity.
What We Can Learn
A minimalist design keeps the message clear, leading to better understanding.
We admire the elegant simplicity of this platform onboarding video for SimplyCast. The clean, minimalistic design, paired with a soothing teal-and-gray palette, creates a visually appealing experience. The upbeat background music adds to the overall positive tone, making the video engaging.
The concise narrative effectively conveys the challenge of global outreach and how SimplyCast's automated voice calls provide a seamless solution. We love how the 2D motion graphics effortlessly visualize the process, making it easy for potential users to grasp the platform's functionality. This video is a great example of how to explain a complex concept in a simple and compelling manner.
What We Can Learn
Let your platform's benefits speak for themselves through compelling visuals, building confidence.
In an age where sustainability takes center stage, mtu delivers a powerful message with this concise and informative video. We admire the way complex processes are effortlessly visualized, transforming renewable energy concepts into tangible realities within seconds. The gentle music and clear text overlays enhance the viewing experience, making it both informative and aesthetically pleasing.
The 3D animation, focusing on the mtu hydrogen ecosystem, adds a touch of sophistication while keeping the core message accessible. This platform onboarding video is a shining example of how brands can showcase their commitment to a greener future. We all appreciate the way mtu presents their solutions with both clarity and visual appeal.
What We Can Learn
Present your solution with clarity and visual appeal, driving user adoption.
This video is a powerful tool for onboarding new customers, showcasing the platform's ease of use. It's designed to quickly and effectively communicate the value proposition of the platform, making it a compelling choice for potential users.
Video Design - The video utilizes a simple cartoon style, featuring bright, bold colors, and clear, legible text. The animation is simple but engaging, making it visually appealing. The straightforward design makes it easy to follow and quickly grasp the value proposition of the platform.
The visuals and narrative of the video combine to make a strong argument for using the platform. The animation is both professional and friendly. The straightforward design and simple presentation make it easy to follow and quickly grasp the value proposition of the platform.
HP is a technology company that creates products and services that make life better for people. This video is designed to explain a service that helps people save money and never run out of ink.
Platform Onboarding Video Design - This video features simple, modern illustrations and uses bright purple as a background to help draw attention. White animation in contrast to the background helps make the graphics stand out and attract the viewer's eye. Each concept is displayed for a few seconds, giving the viewer time to understand each concept.
The video uses simple yet impactful animation to guide the user through the product's features. The simplicity of the design makes it easy to understand what the service is and the benefits it offers. The video effectively communicates the product's main goal of simplifying printing and saving both time and money. The tone of the video is positive and upbeat, and it aims to convince viewers that the service is the best solution for their printing needs.
In a world of digital noise, this PwC video cuts through the clutter. It captures attention right away with an engaging analogy of locked boxes and an important message. We all experience the information overload, and the video speaks to decision-makers needs. It's a stellar example of a platform onboarding video for user adoption, showcasing how to present a comprehensive solution in a digestible way.
The visual journey, guided by clear narration and supported by sleek UI demonstrations, effortlessly explains the value proposition of PwC's Digital Operations Maturity Assessment. The video leaves you not only understanding the tool's capabilities but feeling inspired to embark on your own digital transformation journey.
What We Can Learn
Guide viewers with clear narration and UI demos; this ensures understanding and inspires action.
ProMonitor is a solution that helps improve the user experience of websites. This video is a great example of a Platform Onboarding Video for SaaS because it effectively demonstrates the platform's capabilities by showcasing a user's journey. It's a simple, clean, and modern design that uses minimal animation, simple graphics, and a clean color palette.
Video Design - The video effectively explains the platform by showing the user interacting with the interface, highlighting the dashboard, and showcasing the data visualization capabilities. These visuals, along with simple animation and a clear visual hierarchy, make it a great Platform Onboarding Video for SaaS.
The video uses a friendly and approachable tone, emphasizing the ease of use and clarity of the insights. The simple design and consistent style throughout the video help to communicate the effectiveness of the product, its ability to provide valuable insights, and the overall value proposition.
Wireless runs our businesses, and our doors should follow suit. We love the way this platform onboarding video from ASSA ABLOY dynamically showcases the seamless integration of Aperio wireless locks within various work environments. From office spaces to trendy coffee shops, the visuals depict how these innovative locks adapt to any setting, enhancing security and user accessibility.
With sleek 2D animation and isometric product showcases, Aperio's potential is cleverly conveyed. The video effortlessly highlights the power of remote user management and real-time reporting, emphasizing the flexibility and control offered by these cutting-edge locks. It's a powerful message delivered with impressive style and clarity.
What We Can Learn
Let the visuals tell a story, creating an emotional connection and driving engagement.
Confluence Cloud is a collaborative platform for teams to organize and share information. This video is designed to show new users the features of Confluence Cloud, helping them get their work done faster.
Video Design - The video uses bright colors, simple animations, and easy-to-follow text to create an engaging Software platform onboarding video. A light and friendly color palette is used, featuring soft blues, greens, and oranges, which are consistent with the brand. The video focuses on the core functionalities of the platform, like the homepage dashboard, spaces, recent work, and pages. The graphics are clean and easy to understand, even for new users.
The video is well-paced and straightforward. The animation complements the narration, highlighting key features and making the interface easy to understand. The video's tone is upbeat and encouraging, assuring users that working with Confluence Cloud will be a positive experience. The video's visual style is effective in communicating the platform's benefits. It emphasizes the simplicity and efficiency of Confluence Cloud and is designed to inspire confidence in users.
ABBYY provides solutions for identity verification. This video is designed to highlight the security and efficiency of their Proof of Identity solution.
Video Design - The video uses a clean, minimalist design style, incorporating colorful geometric shapes, and animations that provide an engaging and easy-to-understand visual representation of the identity proofing and verification process. Simple geometric shapes and color gradients illustrate the challenges of identity fraud and emphasize the efficiency of the solution.
This SaaS platform onboarding video effectively communicates the need for secure and efficient identity verification. The minimalist graphics and animated elements create a professional and sophisticated tone, reassuring potential customers of the solution's effectiveness. The video's narrative emphasizes the importance of security in the digital age and showcases the unique approach to solving the problem of identity fraud. The use of geometric shapes and animated visuals further reinforces the message by simplifying the complex processes of identity proofing and verification. The overall effect is a video that is both informative and engaging, effectively showcasing the solution and its benefits.
Insight is a digital innovation company focused on helping manufacturers adapt to the changing technology landscape. This video is designed to showcase how manufacturers can leverage new technologies like predictive analytics, automation, AI, robotics, and augmented reality to streamline operations and create a better employee and customer experience.
Video Design - The video uses a clean and minimalist design style, common in Tech Platform Onboarding Videos. A white background with a light grey texture, combined with simple 3D graphics of manufacturing related objects, creates a modern and engaging visual experience. The graphics are clear and well-defined, with minimal animation used to highlight key concepts like the Industrial Revolution 4.0, robotics, and automation.
This visually striking, yet simple, design style is a great example of how Insight uses their digital innovation solutions. The video successfully communicates the power and potential of new technologies for modern manufacturers, leaving viewers with a positive impression of the company and its offerings. The video employs a calm and informative tone throughout, emphasizing the positive impact of Insight's solutions for the industry. The animation and graphics are not overbearing and remain unobtrusive, ensuring that the viewer remains focused on the important message the video is conveying.
This video is designed to explain the benefit of cloud automation. It simplifies cloud-native app migration.
Video Design - The video uses simple shapes, lines, and vibrant colors, creating a modern and engaging aesthetic. A dark purple background, with a clean and minimal design, creates a sophisticated look.
The video emphasizes the benefit of using cloud automation tools. Animated graphics represent complex cloud infrastructure, breaking it down into simple visuals. This makes the video engaging and helps viewers understand the value of the tools. The video narrative is clear and concise, effectively communicating the benefits of using the tools. It highlights the ability to make complex processes easy to manage, allowing for a seamless cloud-native app migration.
Bullhorn Talent Platform is a digital talent experience that empowers candidates. The video is designed to showcase the benefits of the platform. This is a great example of a Platform Intro Video for Onboarding.
Video Design - The video uses a modern, clean, and engaging visual style. The graphics are crisp and minimalist, with bold colors and simple shapes. The animation is fluid and smooth, making it easy to follow.
The video successfully communicates the objective by highlighting the value of the platform. The tone of the video is professional, upbeat, and informative. The video uses visuals that effectively convey the key benefits of the platform to drive engagement. The graphics are simple but effective, and the animation is smooth and engaging. The platform is visually appealing and effectively communicates its value.
This video is a fantastic example of a Platform Tour Video for Onboarding. It effectively communicates the results of a survey, highlighting trends and challenges in the industry. The clean and simple design, combined with vibrant colors, makes the video visually appealing and easy to follow.
Video Design - The video uses a series of animated graphs, incorporating 3D elements to represent data. This approach makes it easy for viewers to understand the survey results, and the minimal text enhances the clarity of the presentation.
The video maintains a professional and informative tone, making it easy for viewers to understand the key insights. The graphics are well-made, and the concise presentation ensures that the video effectively communicates the results of the survey to the audience.
Coinbase Earn is a platform that allows people to learn about cryptocurrencies and earn them while doing so. This video is designed to educate people about Algorand, a blockchain platform that aims to be scalable, secure, and decentralized.
Video Design - This video has a minimalist and modern visual style with a predominantly white background. Simple animations and icons are used throughout the video to help explain concepts related to Algorand. The video uses clean lines, gradients, and geometric shapes, creating a sleek and professional look that fits with the brand's values. This makes the video a good Platform Walkthrough Video for Onboarding as it does a good job of explaining complex concepts in a clear and concise manner. It is easy to understand and engaging. The focus is on visual clarity, making the information easy to digest.
The video's visual style successfully communicates the objective of the video, which is to teach viewers about the potential benefits of the Algorand platform. The animation, icons, and graphics are used to simplify complex information. The video has a calm and informative tone. It is a great way for people who are new to cryptocurrency to learn about Algorand. The video clearly explains why Algorand is an exciting and innovative blockchain platform.
ASUS empowers businesses with software and hardware solutions that increase productivity in manufacturing and automation. This video is designed to showcase how IoT solutions help companies achieve greater overall equipment effectiveness.
Video Design - This platform demo video for onboarding uses a bright, clean, and simple aesthetic, making it easy to understand. The video uses a lot of graphics and animation, which helps to illustrate the concepts in a clear and engaging way. The graphics used in the video have a clean and modern feel, which is in line with the brand image. The video uses bright colors, which are inviting and make the video visually appealing.
The video effectively communicates the benefits of using IoT solutions. The clean and modern design conveys a professional and trustworthy message, consistent with the overall brand message. The video uses simple animations and visuals that make the information easy to understand. The video overall tone is informative and engaging. The video uses a clear narrative that walks viewers through how IoT can help businesses improve productivity and safety.
OpenText Intelligent Capture is an omni-channel information capture solution that quickly transforms paper and digital content into actionable data. This video is designed to show how to harness the power of AI and machine learning to streamline processes.
Video Design - The video uses a clean and modern design with a bright blue background and white icons. A simplified visual representation of the product is depicted in the video, featuring a central mobile phone with gears that represent the product's functionalities, and the various inputs and outputs, such as documents, emails, and invoices, are represented by white icons. The minimalist design and crisp graphics make this a highly effective SaaS platform video for onboarding.
The video effectively communicates the objective of OpenText Intelligent Capture by using a clear and concise narrative combined with the visual design. The minimalist design and bright colors give the video a professional and modern feel, highlighting the simplicity and ease of use of the solution. The tone of the video is informative and engaging, which makes it effective for communicating complex information and driving the desired action of platform adoption.
Comarch Asset Tracking is a cloud-based solution designed to make warehouse operations more efficient. This video is designed to explain the benefits of Comarch Asset Tracking and its role in streamlining logistics.
Tech Platform Onboarding Video Production utilizes a simple, yet effective design style with 2D graphics. Clean lines and vibrant colors create a modern and engaging look, making it accessible to a wide audience. The animation style is straightforward and easy to understand. The video successfully incorporates the color scheme and logo design from Comarch's brand identity, further cementing the company's identity in the viewer's mind.
Video Design - The video effectively communicates the benefits of Comarch Asset Tracking by highlighting how the solution can meet the needs of today's consumers. The video effectively conveys the value proposition of the solution by showcasing the seamless online ordering, delivery, and return processes. A bright and uplifting tone is established through cheerful music and a friendly narrative, allowing viewers to better understand the solution's benefits for businesses.
Nutrition International is a Canadian organization dedicated to improving child health worldwide. Their vitamin A program has provided over ten billion capsules to children under five. This program is a powerful example of how simple interventions can have a profound impact on global health.
Video Design - The video uses a simplistic cartoon design style, which is engaging and easy to follow. Bright colors and clean lines emphasize the positive impact of the vitamin A program. Animated graphics, such as a map of Canada, bottles of vitamin A, and a globe, are visually appealing and help communicate the message.
This Tech Platform Onboarding Video Design effectively communicates the objective of the video, which is to showcase the organization's significant contribution to improving child health. The use of simple animation, bright colors, and engaging graphics creates a positive and uplifting tone, while the video narrative clearly highlights the benefits of vitamin A supplementation for children. The video's clear visual style highlights the message and effectively drives home the point that vitamin A is essential for child health.
This video is a powerful tool for showcasing the problems with traditional compliance training methods. It starts with a minimalist design, using a dark background and a simple, animated mouse cursor to highlight the tedium of traditional training. The check the boxes theme is established through animated tick marks that appear on the screen, emphasizing the repetitive and often ineffective nature of these methods.
Video Design - The design then transforms into a Tech Platform Onboarding Video Animation, using bright colors, bold graphics, and dynamic transitions to visually illustrate the platform's features. This shift in design effectively communicates the platform's ability to make compliance training engaging and effective. The video uses humor to highlight the risks of poor compliance training, making the message memorable and relatable.
The video effectively conveys the message that while traditional compliance training methods might seem like a tedious process, there are better ways to address the challenge. The visual style is engaging and memorable, making it an effective tool for communicating the message and driving the desired call to action.
Cedar is a platform that helps clients prepare for retirement. The video is designed to highlight the complexities of retirement planning and showcase how Cedar can provide support.
Video Design - This Platform Capabilities Video for Customer Onboarding employs a clean and minimalist aesthetic, flat vector graphics, simple animation, and an earthy green color palette create a professional and modern look. A high-contrast white font ensures that text is legible and clear.
The video's visuals effectively communicate the challenge of navigating complex retirement planning, using a combination of graphic elements like maps and passport icons, the video highlights the evolving needs and concerns of individuals planning for retirement, particularly the increasing complexity surrounding international travel and healthcare, which are often overlooked. The video adopts a calming tone that suggests confidence and expertise. The visual style makes the video inviting and reassuring, positioning Cedar as a trusted guide for retirement planning.
Live Oak Bank's video is designed to help potential business owners understand the importance of a business plan and the critical elements that need to be included. It's a powerful tool for customer onboarding, and it's clear that the bank understands the importance of making this process as smooth and informative as possible.
Video Design - The visual style is clean and minimalist, using a simple, mostly white background with black text and graphics. This makes the video easy to follow and the information digestible. The simplicity of the graphics further enhances this approach. The video uses a simple, but engaging, animated illustration to depict the topic of the business plan. These visual aids help in keeping the viewer engaged, while also providing context to the content.
The minimal design of the video communicates the key information without any unnecessary clutter. This creates a sense of trust and professionalism, which is important for a financial institution. The tone of the video is informational and approachable, making it suitable for a wide audience of potential business owners. This Platform Feature Video for Customer Onboarding is a great example of how to use video to educate and engage potential customers.
This video is a great example of a Platform Interface UI Video for Onboarding that showcases the benefits of smart bulbs. It's designed to encourage viewers to purchase these bulbs and experience their benefits. The video features a clean and simple style, common in platform onboarding videos. Graphics are used to show how easy it is to set up the bulbs and control them with the app.
Video Design - The bright color scheme and clear visual elements make the video easy to follow and understand. The video effectively communicates its objective by demonstrating the simplicity and ease of use of the smart bulb range.
The graphics show how the user can quickly and effortlessly install the bulbs and control them with their smartphone. The video's tone is casual and friendly, which further emphasizes the product's ease of use and accessibility. The focus on the app and its functionalities effectively drives the viewers' interest towards the product and encourages them to try it out for themselves.
FAQ
How can platform onboarding videos simplify my complex product for new users?
Onboarding videos transform complex products into engaging visual guides, simplifying user adoption and maximizing platform value.
What are the core components of a successful platform onboarding video?
Successful onboarding videos blend a clear value proposition, concise feature explanations, and engaging visuals, guiding users toward platform mastery.
What's the ideal length for an engaging platform onboarding video?
Ideal onboarding video length ranges from 60 seconds for simple platforms to 3 minutes for complex products, balancing engagement and information.
How can I leverage animation to enhance my onboarding video's effectiveness?
Animation visualizes abstract concepts, simplifies complex processes, and adds personality, making learning fun and intuitive.
What are the best practices for incorporating screen recordings in my video?
Effective screen recordings demonstrate platform functionality. Use callouts and annotations to highlight key actions and features, keeping recordings concise and task-focused.
How can I effectively showcase my platform's value proposition in the video?
Showcase your platform's value by highlighting key benefits and user success stories, transforming features into compelling narratives that drive conversions.
What's the typical cost range for professional onboarding video production?
Professional onboarding video production typically costs $1,000-$6,000, depending on complexity and style. Tailored solutions fit various budgets and goals.
How can I repurpose existing marketing materials for my onboarding video?
Repurpose existing marketing materials like product demos or explainer videos for onboarding, saving time and resources.
What are the key steps in the pre-production phase of creating an onboarding video?
Pre-production involves defining objectives, target audience, script development, storyboarding, and visual style planning, laying a strong video foundation.
How can I ensure my video aligns with my brand's identity and voice?
Maintain brand consistency by incorporating brand colors, fonts, and messaging, ensuring a unified voice and tone throughout the video.
What are some common pitfalls to avoid during onboarding video creation?
Avoid jargon, lengthy videos, and unclear calls to action. Focus on user needs and provide a clear path to platform success.
How can I make my onboarding video accessible to all users, including those with disabilities?
Ensure accessibility by including captions, transcripts, and audio descriptions, welcoming users of all abilities.
What are the advantages of using a professional voiceover artist?
Professional voiceovers add credibility and clarity, enhancing engagement and conveying information effectively.
How can I craft a compelling and informative script for my video?
Craft compelling scripts by focusing on user benefits, using clear language, and incorporating storytelling elements.
What are the best practices for using visuals and interactive elements in my video?
Engage viewers with interactive elements and dynamic visuals like animations, screen recordings, and clickable buttons, enhancing understanding and driving action.
How to plan and optimize Platform Onboarding Videos?
Emotional Resonance: "People want to do business with you because they feel some kind of emotional connection." - Meredith Hill. Advids leveraged this for a healthcare client. Their platform onboarding video showcased real patient testimonials, highlighting the positive impact of their telehealth services. This emotional approach led to a 25% increase in patient registrations.
Actionable: Evoke emotion through storytelling and relatable user experiences.
Clarity and Simplicity: "Creativity is just connecting things." - Ken Robinson. Advids connected the dots for an e-commerce client. Their platform onboarding video simplified a complex inventory management system into a clear, step-by-step guide, resulting in a 30% reduction in customer support tickets.
Actionable: Simplify complex processes into easily digestible visual steps.
Value Proposition Focus: "A brand is a promise." - Muhtar Kent. Advids helped a productivity app client deliver on their brand promise. Their platform onboarding video clearly articulated the app's value proposition – saving users time – leading to a 20% increase in paid subscriptions.
Actionable: Clearly communicate the unique value proposition of your platform.
Social Transmission: "Contagious content is inherently shareable." - Jonah Berger. Advids created a platform onboarding video for a social media marketing tool that was so engaging, users shared it organically within their networks. This viral effect resulted in a 15% increase in organic traffic to the client's website.
Actionable: Design content that encourages organic sharing and social amplification.
Strategic Alignment: "Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different." - Roger L. Martin. Advids helped a cybersecurity software client differentiate themselves. Their platform onboarding video focused on their unique security features, appealing to a specific niche market and resulting in a 10% increase in qualified leads.
Actionable: Align video content with overall marketing strategy and target market.
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Why Advids for Platform Onboarding Video?
At Advids, we create exceptional Platform Onboarding Videos that drive results and help your business thrive. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective onboarding experiences.
Streamlining User Onboarding with Engaging Animation:
Customized Platform Onboarding Video Solutions: We tailor each project, whether it's explainer videos, character animations, or interactive tutorials, to perfectly match your platform, brand, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft engaging narratives that simplify complex processes, highlight key features, and encourage user adoption. Cutting-Edge Platform Onboarding Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impact and improve user comprehension.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 successful projects across various industries, we possess a deep understanding of what makes effective video content. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation and aligns perfectly with your onboarding goals. Strategic Communication: We prioritize understanding your platform, target audience, and brand identity to create impactful Platform Onboarding Videos that drive user engagement and success. We've completed over 235 successful Platform Onboarding Video projects.
Ready to unlock the potential of Platform Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Platform Onboarding Video?
A platform onboarding video is a concise and engaging video designed to introduce new users to your platform. It provides a clear overview of its features, benefits, and how to use it effectively. Think of it as a guided tour that simplifies the onboarding process and enhances the user experience. Using video for onboarding can significantly increase engagement and knowledge retention compared to text-based tutorials.
Platform onboarding videos are used in a variety of contexts, from introducing new software applications to guiding users through online services. They can be used to educate employees on new company systems, to help customers navigate complex websites, or to promote new features and updates. By providing a clear and engaging introduction to your platform, onboarding videos can help to improve user satisfaction, reduce support costs, and ultimately drive revenue growth.
What do top Platform Onboarding Videos have in common?
Here are some key strategies for creating effective video content:
Animated Explainer - A visually engaging way to simplify complex concepts.
User Interface Walkthrough - A clear demonstration of how to navigate the platform.
Screen Recording - A practical way to show users how to perform specific tasks.
Success Stories - A compelling way to showcase the platform's impact.
Call to Action - A clear prompt for viewers to take the next step.
Interactive Elements - A way to engage users and personalize the learning experience.
Brand Consistency - A cohesive visual style that reflects your brand identity.
Targeted Messaging - Content tailored to the specific needs of your audience.
Compelling Narrative - A story that captures attention and conveys the platform's value.
Clear Visuals - High-quality graphics and animations that enhance understanding.
Concise Length - A video that is short and to the point.
Engaging Tone - A conversational style that connects with viewers.
What makes Platform Onboarding Video effective?
A compelling platform onboarding video is a powerful tool for engaging users and driving adoption. The key to effectiveness is a design driven by a clear understanding of your audience's needs and preferences.
A well-structured approach to creating engaging platform onboarding videos is essential. Methods for maximizing effectiveness include crafting a clear and concise narrative, using high-quality visuals, and incorporating interactive elements to keep viewers engaged.
The goal is to create a video that is both informative and entertaining, leaving users with a positive impression of your platform and a desire to explore its features further.
How long should your Platform Onboarding Video be?
The ideal length for a platform onboarding video is a delicate balance between providing enough information and keeping viewers engaged. A well-structured approach to determining the optimal length is essential.
Methods for achieving this balance include considering the complexity of your platform, the target audience's attention span, and the specific goals of the video. A short and concise video might be suitable for introducing a simple platform, while a longer video might be necessary for explaining a more complex application.
Pre-Production Considerations
What is the primary goal of the video?
How complex is the platform being introduced?
What is the target audience's level of technical expertise?
What is the average attention span of your target audience?
What are the key features and benefits you want to highlight?
What is the desired call to action?
How much time do users have to watch the video?
How to create Platform Onboarding Videos?
The creation of effective platform onboarding videos involves a structured process that ensures a clear and engaging user experience. A well-defined approach to video creation is essential.
Methods for creating successful onboarding videos include thorough planning, high-quality production, and strategic distribution. The goal is to create a video that is both informative and engaging, leaving users with a positive impression of your platform and a desire to explore its features further.
Pre-Production
Define target audience
Identify key features and benefits
Develop a clear narrative
Create a storyboard
Choose a video style
Production
Script writing
Voiceover recording
Visual design
Animation and motion graphics
Screen recording
Craft a Compelling Onboarding Story
A captivating storyline is crucial for engaging viewers and showcasing your platform's value. Think of it as a narrative that guides users through their journey and demonstrates how your platform empowers them.
Start by highlighting a common pain point your target audience faces. This establishes a relatable problem that your platform solves. For example, if your platform is a project management tool, you could start by showcasing the frustrations of managing projects with emails and spreadsheets.
Introduce your platform as the hero, the solution to the problem. Showcase its key features and benefits, demonstrating how it directly addresses the pain point. Highlight features like task management, team collaboration, and progress tracking, emphasizing how they streamline project workflows.
Illustrate the platform's impact through a success story. Demonstrate how it helped a real user achieve tangible results. For instance, you could showcase a company that used your platform to improve project delivery times and reduce communication breakdowns.
Conclude with a clear call to action. Encourage viewers to experience the platform's benefits firsthand. This could be a prompt to sign up for a free trial, request a demo, or explore more resources.
Onboarding Videos: Your User's Success Guide
Effective onboarding videos leverage key touchpoints to guide users through the platform and provide them with the information they need to succeed.
Begin with a warm welcome. Set a positive tone and introduce the platform's purpose. You can achieve this with a friendly voiceover, welcoming visuals, and a concise explanation of the platform's core value proposition.
Delve into the platform's core features. Highlight their benefits and demonstrate how they address user needs. For example, if your platform is a social media management tool, you could showcase features like scheduling posts, analyzing performance, and engaging with followers.
Provide a walkthrough of the user interface. Offer a clear understanding of how to navigate and utilize the platform's functionalities. Use screen recordings with Voiceover explanations to guide users through key sections and demonstrate basic actions.
Illustrate practical applications. Showcase common use cases, demonstrating the platform's relevance to real-world scenarios. For instance, you could show how a marketing team uses the platform to manage multiple social media accounts and track campaign performance.
Conclude with a compelling call to action. Prompt viewers to take the next step, such as signing up for a free trial or exploring additional resources.
Boosting Customer Engagement Through Onboarding Videos
Capture attention and create a lasting impression with visually appealing elements like animations, graphics, and professional footage.
Use visuals to illustrate key concepts and make the video more dynamic.
Maintain conciseness.
Focus on the most critical information, keeping the video short, to the point, and easily digestible.
Avoid overwhelming viewers with too much information at once.
Break down complex concepts into smaller, manageable chunks.
Adopt a clear and engaging tone.
Speak to your audience in a friendly and approachable manner that fosters a sense of trust and connection.
Use a conversational tone and avoid overly technical jargon.
Conclude with a clear call to action.
Prompt viewers to take the next step in their user journey.
This could be a prompt to sign up for a free trial, explore specific features, or join a community forum.
Onboarding Videos: A Visual Guide
Employing a diverse range of onboarding videos allows you to cater to the unique needs and preferences of your target audience.
Animated videos
are ideal for explaining complex concepts, such as a new software integration or a technical workflow. They can visually simplify complex information and make it more engaging for viewers.
Live-action videos
are effective for building rapport and trust. For example, a customer testimonial video can showcase the positive experiences of other users, building confidence in your platform.
Screencast videos
provide a practical, step-by-step guide to using specific features. They are perfect for demonstrating how to use a specific software feature or complete a task within the platform.
Interactive videos
empower users to learn at their own pace. For instance, you could create a branching scenario video where users make choices that lead them down different learning paths, allowing them to focus on the features most relevant to their needs.
Onboarding Video Strategies for Every Platform
Platform onboarding videos come in various formats, each tailored to specific use cases and target audiences.
Animated onboarding videos excel at explaining complex concepts in an engaging and digestible manner. They are ideal for platforms with intricate features or technical processes, as they can visually simplify complex information.
Live-action onboarding videos inject a human touch, fostering a more personal and relatable connection with viewers. They are particularly effective for showcasing brand personality, featuring user testimonials, or demonstrating the platform's real-world impact.
Screencast onboarding videos provide a practical, step-by-step guide to using specific features or functionalities. They are ideal for demonstrating software applications or technical processes, as they allow viewers to see the platform in action.
Interactive onboarding videos empower users to learn at their own pace, allowing them to interact with the content and choose their own learning path. They are ideal for complex platforms or diverse user groups, as they can cater to different learning styles and preferences.
B2B Onboarding: Unlocking Platform Success
Introduce your platform to a wider audience and establish your brand as a thought leader in your industry.
A well-crafted video can showcase your expertise and differentiate you from competitors.
Generate leads.
Capture the attention of potential customers and prompt them to learn more about your offerings.
Include Clear Calls to Action in your video, encouraging viewers to request a demo, download a whitepaper, or sign up for a free trial.
Drive sales.
Showcase the tangible benefits of your platform and encourage viewers to make a purchase or engage with your sales team.
Demonstrate how your platform can solve specific business challenges and improve efficiency.
Improve customer retention.
Provide a positive and empowering onboarding experience, fostering loyalty and reducing churn.
When users understand how to use your platform effectively, they are more likely to see its value and continue using it.
Onboarding Video: Funnel Your Audience
Captivate visitors and provide them with an immediate understanding of your platform's value proposition. Place the video prominently on your landing page, ensuring it's the first thing visitors see.
Email marketing campaigns.
Provide subscribers with Engaging Content that complements your written communication. Include a link to your onboarding video in your welcome email series or in targeted email campaigns promoting specific features.
Social media channels.
Expand your video's reach and attract a wider audience. Share your video on your brand's social media channels, promoting it through organic posts and paid advertising.
Paid advertising platforms.
Target specific demographics and interests, ensuring your video reaches the most relevant potential customers. Use platforms like LinkedIn Ads or Google Ads to target your ideal customer profile.
Empower Your Users with Onboarding Videos
Platform onboarding videos can be invaluable tools for enhancing customer support, empowering users with the knowledge they need to navigate your platform effectively.
Reduce support tickets. Address frequently asked questions and provide clear instructions, empowering users to find answers independently. Create dedicated videos that answer common support questions, making them easily accessible through your website or help center.
Improve customer satisfaction. Users can quickly and easily find the information they need, fostering a sense of autonomy and confidence. When users can resolve issues on their own, they are more likely to be satisfied with their experience.
Self-service support resource. Provide users with 24/7 access to information and guidance, even outside of traditional support hours. Make your onboarding videos available on demand, allowing users to access them whenever they need assistance.
Onboarding Users for Conversions
Creating a conversion-focused onboarding video requires a strategic approach that engages viewers, highlights your platform's value, and motivates them to take action.
Key Elements for Success:
Conciseness. Focus on the most critical information and avoid unnecessary fluff. Keep your video short and to the point, highlighting the key benefits of your platform and how it can solve user problems.
Clear and engaging tone. Resonate with your target audience, using language that is both informative and relatable. Use a conversational tone and avoid overly technical jargon.
Strong call to action. Clearly outline the desired next step, whether it's signing up for a free trial, downloading a resource, or contacting your sales team. Make your call to action clear, concise, and visually prominent.
Platform optimization. Ensure it is easily accessible and visually appealing across various devices and channels. Optimize your video for different screen sizes and ensure it loads quickly on all devices.
Onboarding Video: Measuring Success
Measuring the success of your onboarding video is crucial for understanding its impact and identifying areas for improvement.
Video views. Gauge its reach and visibility, providing insights into how many people are exposed to your content. Track the number of views your video receives across different platforms and channels.
Click-through rate (CTR). Measures the percentage of viewers who click on your call to action, indicating the video's effectiveness in driving conversions. Track the CTR of your video to see how many viewers are taking the desired action.
Customer feedback. Understand user satisfaction with the onboarding process and the video's helpfulness. Gather feedback through surveys, polls, or direct outreach to users.
Support ticket reduction. Assess the video's impact on reducing support inquiries. Track the number of support tickets related to basic questions that are addressed in your video.
Case Study: Salesforce- Building Long-Term Value
Challenge
Salesforce, a leading CRM platform, aimed to improve customer success by providing ongoing support and guidance to users. They wanted to ensure users maximized the value of their Salesforce investment.
Welcome Videos: These videos introduced new users to the platform and its key features.
Product Walkthroughs: These videos provided step-by-step guidance on using specific features and functionalities.
Best Practices Tutorials: These videos shared tips and strategies for optimizing Salesforce usage and achieving business goals.
Results
Increased User Engagement: Video onboarding led to a 30% increase in user engagement with Salesforce resources.
Improved Customer Retention: The program contributed to a 10% reduction in customer churn rate.
Enhanced Customer Loyalty: Users reported feeling more confident and empowered in using Salesforce, leading to increased satisfaction and loyalty.
Case Study: Zoom- Accelerating User Value Realization
Challenge
Zoom, a video conferencing platform, aimed to accelerate User Value Realization by helping users quickly understand and leverage the platform's features to improve their communication and collaboration.
Solution
Zoom developed a series of video tutorials that showcased the platform's key features and functionalities. These videos provided step-by-step guidance on setting up meetings, using screen sharing, recording sessions, and integrating with other tools.
Results
Increased Feature Adoption: Video onboarding led to a 20% increase in user adoption of Zoom's advanced features within the first month of account creation.
Improved User Satisfaction: User feedback indicated a high level of satisfaction with the clarity and effectiveness of the video tutorials.
Enhanced Customer Retention: The program contributed to a 10% reduction in customer churn rate.
Case Study: Salesforce- Building Long-Term Value Through Video Onboarding
The Challenge: Salesforce, a leading CRM platform, aimed to improve customer success by providing a more engaging and effective onboarding experience. They wanted to ensure that new users fully understood the platform's capabilities and could leverage its features to achieve their business goals.
The Solution: Salesforce implemented a comprehensive Video Onboarding Program that included a series of interactive tutorials, product demos, and success stories. These videos were designed to guide users through the platform's core functionalities, showcase best practices, and inspire them to explore advanced features.
Results:
Increased User Engagement: The Video Onboarding Program led to a 25% increase in user engagement with the platform, as users actively participated in the tutorials and explored the platform's features.
Improved Customer Retention: The program contributed to a 10% decrease in customer churn, as users felt more confident and empowered to utilize the platform effectively.
Enhanced Customer Success: The Video Onboarding Program helped users achieve their business goals faster, leading to increased customer satisfaction and loyalty.
How platform onboarding video examples are curated?
We dove deep into platform onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic platform onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving user engagement within the platform. 7.Brand Alignment Determining video alignment with brand message, identity, and the overall platform experience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, platform onboarding video examples 2024, n=7300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
