30 Saas Animated Explainer Video Examples That Boost Conversions

Imagine this a killer SaaS product, months of hard work, and… silence. Launching in today's crowded market feels like shouting into a void. But there's a smarter way to cut through the noise and show off your software's true potential. Top SaaS companies are already using it to transform complex features into captivating stories that convert. It's the secret weapon you've been searching for the animated explainer video. A picture is worth a thousand words, and a video? Well, let's just say the numbers speak for themselves.

• Ads Targeted by Intent Have 100% Higher Lift in Purchase Intent.
• 69% of B2B marketers predict their business will increase spending on video marketing.
• Social media video ads generate 12 times more shares compared to traditional image-based ads.

These stats highlight the undeniable power of video, especially when targeted and engaging. SaaS animated explainer videos offer a dynamic solution, transforming intricate software functionalities into easily digestible stories that resonate with potential customers. Let's dive in and explore 30 Effective SaaS Animated Explainer Video examples to unlock actionable insights and elevate your video marketing strategy.

1. Concur

This SaaS Animated Explainer Video, crafted for American Express and SAP Concur, exemplifies how to present a complex solution simply. The video's strong point is its captivating narrative, using minimalist yet expressive 2D animation to portray the pain of manual expenses and the ease offered by the software. It's a story many can relate to, making the message instantly impactful.

The video's effectiveness also lies in its clever use of visual metaphors, such as the accumulating coffee cups symbolizing wasted time. This subtle yet powerful imagery, combined with the upbeat music and dynamic pacing, leaves a lasting impression. The viewer is left not just informed but also inspired to adopt the solution.

2. BMC

BMC Helix Control-M is a SaaS application workflow orchestration solution that helps businesses prevent problems before they arise. It can help businesses avoid disruptions to their operations.

Video Design - SaaS Animated Explainer is a great way to illustrate the benefits of this solution. The graphics are clean, bold, and easy to understand, with a light, friendly aesthetic that aligns with the brand's focus on reliability. The video makes use of icons, text, and simple animation to convey complex ideas, focusing on the importance of data pipelines, automated file transfers, and eliminating risks associated with siloed automation.

The video's visual style effectively drives home the message that this solution can help businesses avoid outages and ensure that the right people have the right information at the right time. The video's tone is optimistic and reassuring, suggesting that this solution can be a valuable tool for businesses looking to prevent unexpected breakdowns.

3. Jacobs

Track Record Facilities is a web-based compliance management platform that helps companies manage building compliance and condition assessments with evidence audit trails. This SaaS Animated Explainer Video is a strong example of how to effectively communicate the value proposition of a complex product. It uses simple, clean graphics with a modern aesthetic, creating a visually appealing experience. The animated graphics are crisp, and the transitions are smooth.

Video Design - The video uses a variety of graphics to illustrate the features of the product. The use of visual metaphors such as the person with papers flying around, and the illustration of a connected network of data is effective. This approach helps to make the complex concepts of data management and compliance more accessible. The animation style is simple and modern, with a focus on clean lines and bright colors, which helps to communicate the product's focus on efficiency and organization.

The video effectively communicates the value proposition of the platform by highlighting the benefits of using it, such as lower cost and risk, increased efficiency and greater control. The video does not oversell or use jargon, which helps to keep the message clear and concise. It presents a solution-oriented approach to a problem faced by many companies, creating a sense of relatability for the viewer. The video effectively drives the goal of the video by showing the benefits of using the platform. The tone is professional, confident, and informative, which aligns with the brand's overall communication strategy.

4. SurveyMonkey

SurveyMonkey Anywhere lets you gather data online or offline. This video is designed to showcase the features of SurveyMonkey Anywhere.

Video Design - This SaaS Animated Explainer Video uses bright color palettes, flat, minimalist illustrations to showcase the different functionalities of the app. The video is designed to help viewers visualize the app and its features. The simple illustrations help highlight the ability to gather data from any location.

The visual style of the video effectively communicates the objective, which is to demonstrate the flexibility and convenience of SurveyMonkey Anywhere. The bright colors, simple animations, and minimalist graphics create a fun, engaging tone that emphasizes the app's ease of use. The video clearly showcases how easy it is to create, deploy and analyze data using the app even when there is no internet. The video uses the narrative of a person in a park to showcase offline data collection, then quickly shifts to a retail store demonstrating online data collection. It's visually engaging and showcases the versatility of the product.

5. FIS

FIS specializes in omnichannel payments. This video explains the benefits of FIS Omnichannel Payments and how they can simplify the Buy Online Return In Store (BORIS) consumer buying journey.

Video Design - The video features a clean, minimal design with a 3D isometric perspective that represents a retail store. The visual style is professional and engaging, with graphics that bring a store to life. SaaS Animated Explainer Video effectively communicates the problem that retailers face with omnichannel returns, showing that manual processes can be time consuming, confusing, and frustrating for customers.

The video's use of visual metaphors and simplified 3D graphics help to easily convey how complex the BORIS process can be. The visual design effectively communicates the complex system, allowing the viewer to easily understand the message. The vibrant colors and concise storytelling help draw the viewer into the video. The video's minimalist aesthetic is easy to understand, and the message resonates well with the target audience.

6. OpenText SaaS Motion Explainer Video

OpenText provides cloud managed services and cloud computing solutions that can help businesses migrate to Google Cloud. This video is designed to explain the benefits of OpenText's services and how they can help companies accelerate information migration and avoid common challenges.

Video Design - OpenText employs a simplistic SaaS Animated Explainer Video style, featuring a clean white background with thin, blue lines connecting the icons. The graphics are minimal, focusing on outlined icons and straightforward text. This style emphasizes ease of use and accessibility, which aligns with OpenText's focus on simplifying cloud migration. The use of simple visuals, clear messaging, and a conversational tone helps to explain the complexities of migrating information to the cloud in an approachable manner.

This video effectively communicates OpenText's objective by highlighting the common challenges that enterprises face when migrating to Google Cloud. The use of question marks and the illustrative animation of challenges creates a sense of urgency and frustration, effectively conveying the need for a solution. The clear and concise presentation of OpenText's services in the video establishes trust, and the optimistic tone instills confidence in their ability to help companies succeed in their cloud migration journey.

7. Cubic

Cubic is dedicated to improving safety on roads. This video is designed to introduce a solution for protecting vulnerable road users.

Video Design - This SaaS Animated Explainer Video uses a minimalist style, thin lines, and a muted color palette to highlight the key elements of the system, such as pedestrian crossings, sensors, and traffic lights. Bold text and clear visuals emphasize the key messages and capture attention.

The animation style and graphic design provide a visual representation of how the product works and its impact on safety. The video uses an animated approach to demonstrate the product's features and technology. The choice of colors, visual elements, and animation style communicates the importance of road safety and highlights the product's ability to protect vulnerable road users.

8. Microsoft

This standout SaaS Animated Explainer Video for Microsoft captures the essence of how to reach and convert customers effectively in the digital age. The video instantly hooks you with its sleek aesthetic and animated icons, setting the stage for an inspiring journey through the cloud marketplace. The compelling message of a $45B market is amplified by the vibrant visual storytelling.

The clever use of a globe visualization, encircled by user icons, emphasizes the global reach Microsoft offers its partners. This element, combined with the benefit highlights, makes a powerful case for joining the Microsoft ecosystem. The infinity symbol, signifying continuous partnership, leaves a lasting impression, reinforcing the long-term value of collaboration.

9. AWS 3D SaaS Explainer Video

AWS is a cloud computing platform, and this video is designed to introduce AWS's asset tracking solution for warehouses.

Video Design - The video uses a clean and simple SaaS Animated Explainer Video style. The visuals are isometric and illustrate the functions of the asset tracking solution through a series of animated scenes. They highlight the warehouse environment, the workforce, and the assets that are being tracked. The animation features simple movements, keeping it straightforward and easy to understand, which works well for this topic.

The video's visual style is designed to communicate the benefits of the AWS asset tracking solution. The clear visuals and animations effectively depict how the solution can manage and track assets in a warehouse environment. The video's overall tone is informative and engaging, aiming to showcase the solution's efficiency and ease of use.

10. Remote

Remote makes employing internationally easier. The video is designed to introduce the platform and its benefits.

Video Design - The video uses bright colors and simple animations, making it a SaaS Animated Explainer Video. The world map is used to highlight the global reach of the platform, with the bright blue and purple color scheme being consistent throughout. The animated icons bring attention to the challenges that can be faced when hiring internationally, such as taxes, compliance, and payroll.

The video's visual style successfully communicates the goal of hiring globally quickly and easily. The bright colors and easy-to-understand animations portray a light, approachable tone, while still conveying the complex legal and regulatory issues that the platform helps businesses overcome.

11. Cohesity

Cohesity protects important data sources and puts data to work, to build and release applications faster. This video is designed to showcase the benefits of Cohesity for development teams.

Video Design - This SaaS Animated Explainer Video uses bright clean graphics and a simple visual style that is clear, easy to understand, and visually appealing. Clean lines, simple colors, and isometric 3D graphics are common in the tech industry and are very effective at illustrating how solutions work. The video is designed to be a straightforward explanation for the audience, and uses simple and engaging animations.

The visual design of the video clearly communicates the objective of the video. It is designed to showcase the benefits of Cohesity, by showing how legacy IT infrastructure can slow down development teams and how Cohesity can help to speed up the process. The video uses a cheerful, optimistic tone, with simple visual elements. The video narrative and style make it clear that Cohesity is a solution for modern development teams who want to build and release applications faster.

12. OccuTrack

OccuTrack is a medical start-up developing a mobile Automatic Visual Impairment Detection System for managing central vision deterioration. This video introduces the problem of AMD and the solution that OccuTrack provides.

Video Design - The video uses a clean and professional design style, with flat illustrations and bold text. The blue and white color palette creates a sense of calm and trust, which is appropriate for a medical-related video. This is a SaaS Animated Explainer Video, a good example of an explainer video that provides a clear and concise overview of a complex topic, showcasing the innovative visual design that is easily digestible. The use of a simple and effective animation style further enhances the clarity of the message.

The visual style effectively communicates the video's objective. The use of graphics helps to illustrate the stages of AMD and the impact that this disease can have on individuals. The video has a professional tone and is well-paced, which helps to keep the viewer engaged. The use of concise animations and illustrative imagery drives the video's goal of increasing awareness about AMD and the importance of early detection.

13. Diligent

This is a SaaS Animated Explainer Video that showcases how organizations can achieve their ESG goals. The video uses a clean, minimalist design with a white background and red graphics, making it visually appealing and easy to understand. The simple animation style effectively conveys the message that the platform can help companies take action to achieve their sustainability goals.

Video Design - The video uses sharp graphics and simple but effective animation, which helps to highlight the key features of the platform. The clean, minimalist design is a great way to communicate the objectives of the video, and the professional and informative tone helps to convey the importance of ESG reporting.

The video's narrative effectively conveys the importance of ESG reporting and how the platform can help organizations achieve their goals. The video's design and narrative work together to create a compelling and informative experience for viewers.

14. StayWell Minimal SaaS Explainer Video

StayWell is a health empowerment company that uses behavioral science to help people live healthier lives. The video is designed to illustrate the challenges faced by healthcare professionals due to increasing workload and highlight StayWell's innovative solutions to address these issues.

Video Design - This SaaS Animated Explainer Video features vibrant colors, stylized characters, and smooth transitions. The visuals effectively communicate the core message of stress reduction through technology and innovation, using an illustrative approach with bright colors, dynamic transitions, and a distinct visual style. The video's use of icons, animated text, and simple imagery effectively illustrates the concept of technology being used to reduce stress, a key message of the brand.

The video's narrative highlights the increasing workload and demands placed on healthcare professionals. It cleverly uses the imagery of a lightbulb to symbolize the solution that StayWell provides. The lightbulb illuminates the path to better health, symbolizing how StayWell's solutions can help healthcare professionals navigate their challenges. The video ends with the message StayWell is creating something for you, leaving the audience with a positive and hopeful tone. The visual design successfully conveys the message of StayWell's commitment to creating solutions that empower healthcare professionals to navigate their challenges, enhancing their well-being.

15. Emburse

Emburse simplifies expense management for companies of all sizes. The SaaS solution streamlines the expense tracking process, reducing the time and hassle associated with it.

Video Design - This SaaS Animated Explainer Video uses a minimalist visual style, featuring bright and bold colors. Simple yet effective animations draw the viewer's attention to important features, like the expense tracking process and how the corporate credit cards integrate with the company's expense policies. Flat graphic illustrations are used for characters, objects, and concepts. This style makes the information easily digestible, creating a light and engaging tone for the video.

The visual style effectively communicates the objective of the video. The use of bright and bold colors, simple animations, and flat illustrations, creates a positive and accessible tone, emphasizing the efficiency and ease of use of the platform. The video also highlights the key benefits of the solution, such as time savings and improved expense tracking.

16. Siemens

Siemens Teamcenter Quality is a cloud based solution designed to help automotive suppliers collaborate and exchange quality related data. This video is designed to show how it can improve quality management and collaboration within the automotive industry.

Video Design - This is a great example of a SaaS Animated Explainer Video. The video has a simple and clean visual style with minimal graphics, which helps focus attention on the key features of the product. The video uses a combination of static and animated elements to illustrate the functionality of the product and the benefits it provides.

The graphics are simple and easy to understand, focusing on the core functionality of the product, the user interface, and how users can interact with it. The video effectively communicates the objective of using the product for improving automotive supplier collaboration and data sharing. The visual style reinforces the idea of a streamlined and efficient system that simplifies quality management processes. The video has a professional yet approachable tone that makes it clear that this solution can benefit automotive suppliers of all sizes.

17. Moogsoft Animated SaaS Explainer Video

If you're drowning in IT alerts and tickets, Moogsoft's SaaS Animated Explainer Video offers a refreshing solution. This clever video uses animation to illustrate the pain of constant interruptions and the frustration of juggling multiple tools. It perfectly captures the daily struggles of IT professionals, making it instantly relatable.

Moogsoft AIOps reduces alert noise by 90%, bringing order to the chaos. The video effectively showcases how the platform clusters remaining alerts into manageable situations. With Moogsoft, teams regain control, allowing them to focus on important tasks and achieve work-life balance, symbolized by a relaxing beach scene. It's a compelling message for any IT professional seeking a smarter way to work.

18. district0x

district0x is a decentralized platform focused on blockchain education. This particular video is designed to introduce the Byzantine Generals Problem, a foundational concept in blockchain technology.

Video Design - This SaaS Animated Explainer Video employs a lighthearted and engaging approach to explain a complex topic. The use of colorful, simple line art graphics coupled with a playful, easy-to-understand narrative helps to make the Byzantine Generals Problem accessible and relatable. The choice of animation helps to visualize the concept of distributed communication and consensus, making it more intuitive for viewers. The use of a castle as the objective of the attack adds a sense of humor and whimsy while clearly depicting the concept of a coordinated effort.

The video effectively communicates the objective of the video, which is to introduce the Byzantine Generals Problem and its relevance to blockchain technology. The visual style emphasizes trust, consensus, and coordinated action, mirroring the core principles of blockchain. The lighthearted tone makes the subject matter less intimidating, encouraging viewers to explore the education portal and delve deeper into the intricacies of blockchain. The simple yet effective graphics and narrative create a positive learning experience, making this a successful SaaS Animated Explainer Video.

19. Higher Logic

Higher Logic Thrive video is designed to show associations how to engage members and improve retention. The video starts with an animated illustration of member profiles, using a bright color palette. The gradient in the background is used throughout the video.

Video Design - The video incorporates a lot of white space, giving it a clean and modern look. The video's graphics are of high quality, making it professional, sophisticated, and visually engaging.

This SaaS Animated Explainer Video effectively communicates the video goal. The bright colors and simple, clean design make it easy to watch, making the video content easier to absorb. This helps to drive the video goal of showcasing how Thrive can help associations. The tone of the video is professional and upbeat, reflecting the product's benefits of bringing a robust platform solution to associations.

20. iCare

iCare is a provider engagement platform that simplifies the healthcare landscape by creating a collaborative ecosystem between providers. This video showcases the platform's ability to streamline the process of collecting data from providers.

Video Design - This SaaS Animated Explainer Video uses a clean and modern design aesthetic, bright, eye-catching colors, and clear, concise graphics. This approach ensures the video is engaging and easy to follow. Simple visuals with a stylized flat design style quickly portray the solution iCare brings to the healthcare ecosystem. The visuals help viewers understand how iCare can solve the problem of data collection.

This video showcases the solution using a playful and animated style, drawing attention to the benefits. It utilizes simple and straightforward visuals and animations to communicate the complex problems of data collection and how iCare can improve data accuracy, while maintaining an approachable and friendly tone. This helps viewers understand the solution better and visualize the results of using the platform.

21. Shiftgig 2D SaaS Explainer Video - Showcase platform benefits subtly

Shiftgig's SaaS Animated Explainer Video masterfully showcases the power of simplicity. Using a clean aesthetic and intuitive animations, it elegantly illustrates how Shiftgig connects businesses with on-demand workers. The video's strength lies in its ability to convey complex information with effortless clarity, demonstrating the platform's seamless functionality and benefits for both employers and workers.

This video is a prime example of how effective 2D animation can be for SaaS products. Its concise messaging and engaging visuals leave a lasting impression, inspiring viewers to explore the platform's potential for themselves. Shiftgig demonstrates how strategic design can elevate even complex products into something approachable and desirable.

22. ZoomInfo

ZoomInfo is a business intelligence company that offers a platform designed to simplify the sales cycle. This video is designed to demonstrate how the company's one-stop solution can be used to efficiently find and connect with prospects.

Video Design - The video utilizes a clean and modern style, characterized by bold colors, simple lines, and clear, impactful visuals. The video features a recurring theme of juggling, symbolizing the various tasks associated with traditional sales outreach. The company's logo is displayed prominently throughout the video, emphasizing its brand identity and highlighting the product's value proposition. This SaaS Animated Explainer Video showcases a straightforward yet engaging approach to explaining the product's benefits.

The video's aesthetic communicates its objective of promoting the product by highlighting its potential to streamline the sales process. The video's tone is energetic and optimistic, reflecting the solution's ability to empower businesses. The straightforward narrative focuses on the challenges of traditional sales outreach, effectively driving the viewer's attention towards the solution's benefits. The use of animation and color adds visual interest, enhancing the overall message and contributing to a positive overall impression.

23. Petal 2D SaaS Animated Explainer Video

PetalMD's SaaS Animated Explainer Video masterfully uses minimalist animation to convey the complex benefits of their scheduling software. The initial portrayal of a physician buried under paperwork, contrasted with the clean lines of the PetalMD interface, instantly communicates the value proposition: simplicity and ease of use. The color palette, primarily blue and white, reinforces a sense of professionalism and trust.

The animation of shift swapping and task transfers demonstrates the software's functionality without overwhelming the viewer with technical details. By focusing on the problem – the struggle for work-life balance – and presenting PetalMD as the solution, this video creates a compelling narrative that resonates with its target audience. It's a great example of how a SaaS video can be both informative and visually engaging.

24. ProdPad

In a sea of SaaS tools, ProdPad's animated explainer video stands out with its engaging simplicity. The relatable premise of managing multiple development platforms—Jira, Trello, Azure DevOps—immediately hooks viewers. By personifying product and development teams as charming animated characters, ProdPad creates a lighthearted and memorable journey through its key features, from backlog control to seamless integration and transparent stakeholder communication.

ProdPad’s video nails the balance between visually appealing design and concise information delivery, a feat many SaaS videos struggle with. The bright color palette and clean 2D animation style inject personality while ensuring viewers grasp the core value proposition. This is a prime example of how a SaaS animated explainer video can effectively communicate complex information in a fun and digestible way.

25. PointClickCare Simple SaaS Explainer Video - Explain benefits effectively

PointClickCare Harmony is a SaaS solution designed to help case managers in acute care facilities make well-informed decisions for their patients. This video is designed to highlight the features and benefits of Harmony for case managers.

Video Design - This SaaS Animated Explainer Video Example features a clean, minimalist design style, vibrant colors, and simple, flat illustrations. The video's animation is smooth and engaging, making it easy for viewers to follow the narrative. These graphics effectively communicate the product's capabilities to case managers and the benefits it brings.

The visual style of the video effectively communicates the value proposition of the product by emphasizing the ease of access to patient information. Simple animations show how information is readily available, creating a sense of confidence and efficiency. The overall tone of the video is positive and reassuring, portraying Harmony as a reliable tool that can streamline the complex process of care coordination and empower case managers to make the best possible decisions for their patients.

26. Chainlink

Chainlink is a decentralized oracle network, designed to explain the role of oracle networks in blockchain technology. It focuses on the need for secure data retrieval for smart contracts, emphasizing how oracle networks solve this problem.

Video Design - This SaaS Animated Explainer Video uses simple graphics to illustrate the concept of an oracle network, without overwhelming the viewer. The use of line art and a limited color palette creates a clean and professional aesthetic. It uses animated diagrams and text overlays to explain the concept of oracles.

The video effectively communicates the objective of oracles, which is to securely connect smart contracts to real-world data. The visual style is minimalistic, focusing on clear and concise graphics that are easy to understand. The tone is informative and educational, appropriate for developers and those interested in blockchain technology. It engages the viewer by using simple animations and a clear and concise narrative that explains a complex concept in a simple and easy-to-understand manner.

27. EagleView SaaS Software Demo Video

EagleView is a company that provides a powerful web-based solution, CONNECTExplorer, for viewing and analyzing Pictometry imagery. The video is designed to show the functionality and benefits of this application.

Video Design - This is a SaaS Animated Explainer Video that utilizes bright and bold colors, clean and clear animation, and a user-friendly interface to highlight the application's features. The video starts by showing a map of the United States, which is then replaced with a computer screen. The video then shows various aspects of the CONNECTExplorer application, including the ability to view oblique, ortho, and orthomosaic imagery.

The video's visual style effectively communicates the application's ease of use and powerful features. The animation is smooth and engaging, and the use of bright colors makes the video visually appealing. The narrative tone is professional and informative, emphasizing the value proposition of CONNECTExplorer. The video efficiently conveys the benefits of EagleView's technology to potential customers.

28. Radix SaaS Animation Explainer Video - Explain DeFi innovatively

Radix is a high-throughput protocol for building decentralized applications, tokens, and coins. This video is designed to highlight the benefits of the Radix protocol over traditional centralized financial systems.

Video Design - The video employs a visually captivating style, utilizing a variety of animated graphic elements, including shapes, lines, and text. The color scheme is minimalistic and sophisticated, using shades of blue, white, and gray. This simple and engaging style allows for a clear and concise SaaS Animated Explainer Video that introduces the Radix protocol and its benefits.

The visual design of the video emphasizes the ease of moving capital and assets in a decentralized financial ecosystem using the Radix protocol. The animation of lines and shapes representing capital movement in the traditional system versus the Radix protocol effectively illustrates the difference. The video effectively communicates the ease of use, speed, and efficiency of the Radix protocol, creating a positive and persuasive tone. This design effectively helps drive the message and compels viewers to explore the Radix protocol further.

29. Audaces

Audaces Idea is a software solution that helps streamline the design and production process for fashion designers. This SaaS Animated Explainer Video is designed to showcase the simplicity and efficiency of the software. The video uses a clean and minimalist visual style, featuring vibrant color palettes, and a simple, graphic design approach.

Video Design - The use of a white background with geometric shapes and a clear presentation of the software's interface creates an easily digestible and modern aesthetic. The video also uses a dynamic animation style with smooth transitions to bring the design process to life and highlight the various features of the software.

The video effectively communicates the objective of promoting the software by highlighting its key features and benefits through its visual design. The clean and simple aesthetic, combined with dynamic animation, emphasizes the ease of use, functionality, and design capabilities of the software. The vibrant color scheme and graphics appeal to the target audience, fashion designers, and conveys a sense of innovation and creativity that is central to the fashion industry.

30. 360Learning

This SaaS Animated Explainer Video is a powerful tool for showcasing the benefits of a platform that helps organizations create a better onboarding experience for new joiners. The video starts with text-based animation, highlighting the challenges of poor onboarding, which sets the stage for the solution. This approach immediately grabs the viewer's attention and makes them think about their own onboarding experiences.

Video Design - The video then transitions to colorful graphics of human avatars, reflecting the experience of the new joiner. The use of bright colors and bold visuals adds energy and excitement to the video, making it more engaging. This approach is effective because it helps to create a sense of empathy with the viewer, making them feel like they are part of the story.

The video's tone is encouraging, inspiring, and optimistic, and it highlights the positive impact of a strong onboarding program. The video uses a mix of text-based and visual elements to effectively communicate the brand's message and make it engaging. This approach is a good example of how to use animation and graphics to create a compelling and informative SaaS Animated Explainer Video.

Back

Get Pricing for making this video

Type-in your official email id

Enter email id

A Video Producer will share details soon

3400+ brands trust ADVIDS

• 
• 
• 
• 

How to plan and optimize SaaS Animated Explainer Videos?

Imaginative Engagement: "Imagination is the only weapon in the war against reality." - Lewis Carroll. Advids leveraged this for a project management SaaS client. We incorporated whimsical animations and metaphors to represent complex project workflows, making the video engaging and memorable, leading to a 15% increase in social media shares and a noticeable boost in brand awareness.

Actionable: Use metaphors and visuals to simplify complex concepts.

Problem-Focused Approach: "Don't build products users want, build products users need." - Ash Maurya. Advids embraced this philosophy for a CRM SaaS client. We focused the video narrative on addressing the specific pain points of sales teams – lead management and customer engagement – resulting in a 25% conversion rate from video viewers to demo requests.

Actionable: Address specific user needs and pain points directly.

Digital Storytelling: "Digital stories are multimedia narratives that combine photographs, video, animation, sound, music, text, and often a personal voice." - James McQuivey. Advids used this approach for an e-learning SaaS client. We combined animation with real-life student testimonials to create a compelling narrative about the platform's benefits, leading to a 30% increase in course enrollments.

Actionable: Combine various media formats to create a compelling narrative.

Targeted Messaging: "The best product marketers are storytellers who can translate complex technical details into compelling narratives that resonate with their target audience." - Yasmeen Turayhi. Advids implemented this for a healthcare SaaS client. We tailored the video messaging to resonate with healthcare professionals, highlighting the platform's efficiency and compliance features, resulting in a 20% increase in qualified leads.

Actionable: Tailor video messaging to resonate with specific target audiences.

Empathetic Communication: "Empathy is seeing with the eyes of another, listening with the ears of another and feeling with the heart of another." - Marshall B. Rosenberg. Advids applied this for a mental wellness SaaS client. We created a video that acknowledged the struggles of individuals facing mental health challenges and presented the platform as a supportive resource, leading to a 15% increase in app downloads and positive user feedback.

Actionable: Connect with viewers emotionally by acknowledging their challenges.

Why Advids for SaaS Animated Explainer Video?

At Advids, we create high-quality, original SaaS animated explainer videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of SaaS animated explainer video effectiveness. We've delivered over 315 specifically crafted SaaS explainer videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Crafting Compelling SaaS Narratives:

Customized SaaS Animated Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or another SaaS-focused format, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge SaaS Animated Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.

A Partnership Built on Collaboration:

Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create truly impactful SaaS animated explainer videos.

Ready to unlock the potential of SaaS Animated Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a SaaS Animated Explainer Video?

What do top SaaS Animated Explainer Videos have in common?

What makes SaaS Animated Explainer Video effective?

A captivating SaaS Animated Explainer Video is a powerful tool for driving engagement and conversions. The effectiveness of these videos is driven by their ability to simplify complex concepts, make information more memorable, and connect with viewers on an emotional level.

A successful approach to creating effective SaaS Animated Explainer Videos involves a combination of elements, including:

How long should your SaaS Animated Explainer Video be?

The ideal length for a SaaS Animated Explainer Video is a delicate balance between capturing attention and conveying the necessary information. A concise video is more likely to be watched in its entirety, while a longer video can provide more detailed explanations.

A strategic approach to determining the optimal length involves considering the following factors:

How to create SaaS Animated Explainer Videos?

Creating a SaaS Animated Explainer Video is a multi-step process that involves careful planning, creative execution, and effective distribution. The creation process involves a combination of pre-production, production, and post-production phases.

Winning Explainer Video Strategy for Every Stage

A winning strategy involves strategically deploying explainer videos at each stage of the customer journey. During the Awareness stage, use concise videos to introduce the core problem your SaaS solves. In the Consideration stage, showcase specific benefits and features that address those needs. As prospects reach the Decision stage, present compelling case studies and Testimonials to build trust. Finally, during Retention, nurture customers with Tutorial Videos and feature updates, maximizing their product experience and fostering loyalty.

Unlocking the Power of Explainer Videos

Different video types cater to specific needs. Product Demo Videos offer immersive walkthroughs of your SaaS interface and functionalities. Feature Highlight Videos focus on specific aspects, demonstrating their value proposition. Customer Journey Videos illustrate the user experience from problem to solution, showcasing seamless integration. Use Case Videos present relatable scenarios where your product solves real-world problems. Testimonial Videos leverage social proof by featuring satisfied customers sharing their positive experiences and tangible benefits.

Crafting Compelling Explainer Videos

Effective implementation hinges on clear objectives, audience understanding, and high-quality execution. Define specific goals for each video, whether it's Brand Awareness or lead generation. Tailor content and style to resonate with your target audience's demographics and motivations. Invest in professional animation and design to create visually captivating videos. Optimize for various platforms, including websites and social media. Finally, track key metrics like views and conversions to measure effectiveness and make data-driven improvements.

Crafting Compelling Product Launch Videos

Successful videos require meticulous planning. Start by defining clear objectives and identifying your target audience. Develop a Compelling Storyline that highlights the problem your SaaS solves and its benefits. Write a concise and engaging script, incorporating storytelling elements. Create a Visual Storyboard to guide the animation process. Choose an Animation Style that aligns with your brand and target audience. Select a professional voiceover artist and incorporate a Clear Call to Action to encourage viewer engagement.

Solve User Problems with Your Launch Video

To effectively address pain points, it's crucial to conduct thorough research and gain a deep understanding of your audience. This involves identifying their challenges, frustrations, and unmet needs. Once you have a clear picture of their problems, you can articulate them in your video using relatable language and scenarios. This will help your audience connect with the issues and see themselves in the story.

• Conduct surveys and interviews: Gather direct feedback from your target audience to understand their experiences and challenges firsthand.
• Analyze online reviews and forums: Explore online platforms where your audience discusses their needs and frustrations. Look for recurring themes and common complaints.
• Monitor social media conversations: Track conversations related to your industry and identify pain points that are being discussed by your target audience.
• Observe user behavior: Analyze website analytics and user data to understand how people interact with your product or service and identify areas of friction.

Once you have identified the key pain points, use relatable language and scenarios to bring them to life in your video. For example, instead of saying Our product helps you manage your inventory, you could say Imagine trying to keep track of your inventory manually. It's a nightmare, right? With our product, you can easily manage your inventory and avoid stockouts.

After clearly articulating the pain points, position your SaaS product as the solution. Highlight its features and benefits that directly address those challenges. For example, if your product helps businesses automate their marketing tasks, emphasize how it saves time, reduces manual effort, and improves efficiency.

To further demonstrate the value of your product, provide real-world examples or case studies. Share stories of how your product has helped other businesses overcome similar challenges and achieve positive outcomes. This will Build Trust and Credibility with your audience.

Let's say you're promoting a project management software. You could start your video by showing a scene of a team struggling to manage their projects using spreadsheets and emails. The team is frustrated, overwhelmed, and constantly missing deadlines. Then, introduce your software as the solution, highlighting its features like task management, collaboration tools, and reporting capabilities. Finally, share a case study of a company that successfully implemented your software and saw significant improvements in their project management process.

By conducting thorough research, understanding your audience's pain points, and showcasing how your SaaS product provides a solution, you can Create Compelling Videos that resonate with your target audience and drive conversions.

Micro-Interactions: Engaging Your Audience

Micro-interactions enhance engagement by adding subtle animations and interactive elements. Use subtle animations to draw attention to key elements, such as highlighting text or animating icons. Incorporate Interactive Elements like clickable buttons or hover effects to encourage active participation. Provide visual feedback to acknowledge user interactions, such as changing button colors on hover. Keep micro-interactions simple and purposeful, ensuring they enhance the user experience and support the video's message without overwhelming viewers.

Brand Your Launch Video

Brand consistency is paramount. Utilize your brand's colors and typography throughout the video, ensuring alignment with your website and marketing materials. Subtly integrate your brand logo in the intro or outro to reinforce brand recognition. Maintain a consistent visual style, ensuring the animation, character design, and overall aesthetic reflect your brand's personality and tone of voice. The video's narrative and Messaging should also align with your brand values, creating a cohesive brand experience.

Unlocking Your Video's True Potential

Measuring success requires tracking key metrics. Monitor video views, watch time, and engagement metrics like likes and shares to gauge audience interest. Analyze Click-Through Rates on calls to action to measure their effectiveness in driving traffic. Track lead generation and conversions attributed to your videos to assess their impact on your sales funnel. Gather customer feedback through surveys or direct outreach to understand their perception of your videos and their impact on their experience.

Case Study: GoDaddy's Video Marketing Strategy

Challenge

GoDaddy, a leading domain registrar and web hosting company, wanted to increase brand awareness and drive website traffic through video marketing.

Solution

GoDaddy partnered with Wistia, a Video Hosting Platform, to host and distribute their explainer videos. Wistia's platform offered advanced analytics, customizable player controls, and integration with GoDaddy's existing marketing tools.

Results

• Increased Website Traffic: GoDaddy saw a significant increase in website traffic from viewers who clicked through from their explainer videos hosted on Wistia.
• Improved Lead Generation: The videos effectively communicated GoDaddy's value proposition, leading to a notable increase in lead generation.
• Enhanced Brand Awareness: GoDaddy's explainer videos helped to build brand awareness and establish the company as a trusted leader in the web hosting industry.

Key Takeaways

• Choosing the right Video Hosting Platform can significantly impact the success of your video marketing strategy.
• Wistia's features, such as advanced analytics and customizable player controls, helped GoDaddy achieve their marketing goals.
• By leveraging a Video Hosting Platform with strong analytics capabilities, businesses can gain valuable insights into video performance and optimize their campaigns for better results.

Case Study: Salesforce's Video Marketing Budget Allocation

Challenge: Salesforce, a leading customer relationship management (CRM) platform, wanted to allocate their Video Marketing Budget effectively to maximize return on investment (ROI).

Solution: Salesforce adopted a data-driven approach to budget allocation, focusing on key performance indicators (KPIs) such as video views, engagement rates, and lead generation. They allocated budget to video production, distribution, and promotion based on the expected ROI of each activity.

Results:

• Optimized Budget Allocation: Salesforce's data-driven approach to budget allocation ensured that resources were allocated to the most effective video marketing activities.
• Increased ROI: By focusing on high-performing video campaigns, Salesforce achieved a significant increase in ROI for their video marketing efforts.
• Improved Campaign Performance: Salesforce's data-driven approach allowed them to track campaign performance and make adjustments to optimize results.

Key Takeaways:

• A data-driven approach to Video Marketing Budget allocation is crucial for maximizing ROI.
• By focusing on key performance indicators and allocating budget based on expected ROI, businesses can ensure that their video marketing investments are effective.
• Continuous monitoring and optimization of video marketing campaigns are essential for achieving the best possible results.

How SaaS animated explainer video examples are curated?

We dove deep into SaaS animated explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic SaaS animated explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to SaaS offerings (e.g., free trial, demo request).
7.Brand Alignment Determining video alignment with brand message, identity, and SaaS value proposition.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, SaaS animated explainer video examples 2024, n=7300 videos within duration <3 minutes, across industries. (30/7300 = 0.0041 or 0.41%)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.