Picture this: your users, effortlessly navigating your SaaS platform, feeling understood and delighted. What if onboarding wasn't a hurdle, but a captivating experience? I am excited; today, in this article, what we will explore is the transformative power of animated SaaS onboarding videos. We'll uncover how these videos create a seamless user journey, boosting engagement and retention. Our exploration will be backed by data, showcasing the real-world impact of this innovative approach. Let's dive into 30 effective examples that prove it.
YouTube's ad revenue crossed $30 billion in 2023, up from the previous year's $29.2 billion.
People are 52% more likely to share video content than any other type of content.
90% of consumers say that video can help them make a purchasing decision.
These statistics reveal the undeniable power of video, and specifically, how SaaS animated onboarding videos can boost engagement, encourage sharing, and ultimately, influence purchasing decisions. We've curated 30 Effective SaaS Animated Onboarding Video examples that immediately commanded our attention and generated excitement.
This video is a fantastic example of a SaaS Animated Onboarding Video. It's designed to show businesses how they can use the platform to connect with prospects around the world, without having to stay up all night. The video does a great job of communicating the value of using the platform, making it appear simple and easy to use.
Video Design - The video uses a simple yet effective animation style, featuring a clean and modern visual design. The color palette of blue and white is in line with the branding, and the use of icons and simple animations makes the video engaging and easy to understand. The clear and concise typography aids in readability and clarity of the message.
The consistent use of blue tones for the icons and text, as well as the use of white for the background, provide a modern, professional and clean feel. This video is a great example of a SaaS Animated Onboarding Video, effectively targeting businesses seeking to expand globally.
In this clever product demo video, we witness the frustrations of traditional board management mountains of paper, last-minute changes, and security breaches. Diligent Community emerges as the much-needed digital platform, elegantly showcasing its intuitive interface and core features. Through seamless screen recordings, the video demonstrates how the software streamlines agenda creation, approvals, and information sharing, all while ensuring data protection.
The transformation from chaos to order is further reinforced by visual metaphors. We love the clever use of collapsing blocks representing the old way, transitioning to a meticulously constructed model town, symbolizing the empowered modern community Diligent Community fosters. This video showcases how product demo videos can be both informative and inspiring, blending practicality with a touch of visual storytelling.
What We Can Learn
Let your video tell a story, connecting emotionally with viewers and building trust.
In this animated onboarding video, we find Hotjar effortlessly highlights the frustration of rage clicks€”those repeated, frantic clicks born from a broken user experience. We love how the animation visualizes this pain point through a simple, yet impactful, downward-trending graph representing a drop in sign-ups. This video effectively showcases Hotjar's Rage Click filter, a powerful tool designed to pinpoint those troublesome UI elements causing user frustration. The animation clearly demonstrates the filter in action, identifying broken images and malfunctioning buttons, guiding viewers to understand the tool's value. In essence, it's a compelling invitation to enhance website usability.
Traditional workforce management methods of forecasting and scheduling are stuck in the past. They're outdated, inefficient, and frankly, just don't cut it anymore.
SaaS Animated Onboarding Video - This video uses a dark background and neon-colored graphics to show how outdated traditional WFM methods are. It uses bar graphs and data visualizations to highlight the concept of interval and how a more accurate and efficient approach to forecasting and scheduling is possible.
The video is a great example of how to use motion graphics to create a compelling and informative video. It's modern, engaging, and gets the message across clearly. It's a great inspiration for any video marketer looking to create a video that will stand out from the crowd.
360Learning is a learning platform that helps businesses manage training projects and experts. This video is designed to highlight the problem of coordinating experts and projects for effective training.
Video Design - The video uses a bold and minimalist design style, focusing on bright colors and bold text. It features a vibrant blue background with animated objects and text, creating an engaging SaaS Animated Onboarding Video.
The video's visual design effectively communicates the frustration and inefficiencies associated with managing experts and projects. The animated elements, like the moving orbs and the email screen, create a sense of motion and energy, while the bold text and bright colors add visual interest and emphasize the challenges faced in this context.
This compelling SaaS Animated Onboarding Video captures the essence of post-conflict recovery through poignant imagery. The falling figures represent loss and trauma, contrasting sharply with the watering can, a symbol of hope and renewal.
The minimalistic design, combined with the ambient soundscape, creates a contemplative atmosphere. This video demonstrates the power of visual storytelling in addressing sensitive social issues, making it an inspiring example for similar projects.
Cargill is working with DSM to help food and beverage manufacturers reduce the amount of sugar in their products. The video is designed to inform consumers about this new initiative and the benefits it will have.
Video Design - The video uses a simple, clean design with bright colors and friendly characters. The use of an SaaS Animated Onboarding Video is effective as it helps break down complex information into easy-to-understand chunks. The video also uses a range of visual elements to keep the viewer engaged. For instance, the use of a pie chart to illustrate the recommended daily sugar intake and sugar cubes to depict consumption, makes the video more relatable and easier to understand.
The visual style and animation choice is able to communicate the objective of the video effectively. The bright colors and playful animations set a lighthearted and optimistic tone, suggesting a solution to the problem of sugar consumption, while also engaging the viewer with a friendly visual style. The video also emphasizes the company's commitment to improving health and well-being, using visuals that highlight the negative health effects of high sugar consumption, encouraging consumers to consider healthy food and beverage choices. The clear messaging and visual storytelling of this video work together to achieve the objective of raising awareness about Cargill's sugar reduction initiative, and ultimately, motivate consumers to make healthier choices.
Nutrition International is a Canadian organization that provides vitamin A to children. The video is designed to inform the public about the organization's impact. It's a great example of a SaaS Animated Onboarding Video.
Video Design - The video uses simple line drawings and bold text to create a visually engaging experience. The animated design style combined with the use of the Canadian flag, creates a strong visual brand identity. The video is easy to understand and conveys the organization's message clearly, with minimal text.
The video successfully communicates the objective of Nutrition International. The simple animation style and use of the Canadian flag create a positive tone, reinforcing the message that the organization is making a difference in the world. The visual design and the narrative work together to help the viewer understand the organization's mission and the impact of their work, reinforcing the importance of vitamin A supplements.
Bio-Rad is a company that makes laboratory products and services used in healthcare. This video is designed to inform the audience about thalassemia and its impact, encouraging people to include it in their family planning.
Video Design - The video is a SaaS Animated Onboarding Video. It uses a simple, clean visual design featuring colorful shapes and bright green icons. The design is visually engaging and easy to understand, with an overall positive and informative tone.
The clean design, bright colors, and simple graphics make it easy to follow along and understand the information presented. This video utilizes simple, graphic elements that focus attention on the key message. It is evident that the video is designed to appeal to a broad audience that may not have prior knowledge about thalassemia, using a style that is easily accessible. The style is playful and warm, creating a positive impression and encouraging the audience to learn more about thalassemia. The animation is smooth and fluid, making the video entertaining and engaging. It is evident that the design of the video is instrumental in conveying the message effectively, using visual elements to enhance the viewer's understanding of the topic.
Orange is a cybersecurity company that helps its customers secure their digital assets. This video is designed to help potential customers understand the importance of security for modern businesses.
Video Design - The video uses an animated style to explain the challenges faced by businesses in the modern cybersecurity landscape. Simple graphics and animations make the subject matter easily understandable for all audiences. This SaaS Animated Onboarding Video effectively highlights the challenges of managing a complex network security infrastructure.
The video design uses simple graphics and bright colors, providing a clean and modern feel. The visual design and graphics are simple and easy to understand, driving home the message about the importance of a strong cybersecurity posture in an increasingly complex digital world. The tone of the video is professional, informative, and engaging.
Coinbase Earn is a program that allows users to earn cryptocurrency by learning about different assets and their underlying technology. The goal of the video is to educate users about the Celo platform, how it works, and how it can be used.
Video Design - The video uses a bright, colorful, and engaging animated design. It is very similar to the popular Animated Onboarding Video style, that is used to attract attention and make learning about complex technologies more approachable. The video uses simple illustrations, along with an engaging narrative, to clearly explain the concept of Celo.
The visual style of the video effectively communicates the objective by using bright, friendly colours to make the content more approachable and engaging. It uses a conversational tone to help users understand the information better. The video also uses clear and concise language to make sure that the information is easy to understand. This type of video will appeal to a wide range of users, as it makes complex information easy to understand and digest. This approachable design of the video helps the viewer understand the use cases of the Celo platform and drives users to learn more about it and get started with earning CELO.
Google's video is designed to explain how Google protects users' privacy when audio data is stored from Google Assistant.
Video Design - The video employs a modern, minimalistic style typical of many SaaS Animated Promo Video. Bright colors, such as yellow, blue, and green, and geometric shapes add visual appeal and create a friendly, approachable tone. These elements are well-suited for a video on privacy, as they help establish trust and transparency. The combination of graphics, text, and a simple storyline, makes the video easy to understand. The animation style and use of visual cues contribute to a clear, concise, and informative presentation.
The video effectively communicates Google's commitment to user privacy through a simple and easy-to-understand visual style. The playful, light-hearted tone and focus on user experience makes the topic of privacy less intimidating and more approachable. By using diverse representations of people, Google acknowledges and welcomes the diverse global community that uses its products.
The power of automation in a SaaS onboarding video can transform a potentially mundane process into a captivating journey. This SaaS Animated Onboarding Video, with its crisp visuals and clear messaging, takes the user on a smooth ride through the platform's features and capabilities. The video's compelling narrative unfolds through vibrant 2D animation, effortlessly guiding the viewer through the various functionalities. This approach not only makes the onboarding experience more engaging but also creates a sense of clarity and excitement for the user, setting the stage for a successful journey with the platform.
This video demonstrates the art of crafting a SaaS Animated Onboarding Video that goes beyond mere instruction. Its visual storytelling, coupled with a clear and concise message, delivers a compelling experience that empowers the viewer to confidently navigate the platform. The video successfully elevates the onboarding experience, turning it into an immersive and enjoyable journey for the user.
What We Can Learn
Craft a clear visual narrative that guides users seamlessly through your platform's key features, boosting their confidence.
The elegant design of this American Express Click to Pay explainer video perfectly captures the essence of effortless online transactions. We all instantly relate to the frustration of complex checkout procedures, and this video tackles it head-on. The animation style, crisp and modern, enhances the message, while the vibrant color palette adds visual excitement.
Within its concise timeframe, the video efficiently conveys the advantages for both customers and merchants, demonstrating how simplified UX design leads to greater engagement. Its emphasis on security, symbolized by animated lock icons, subtly reinforces trust in the American Express brand. This video is an inspiring model for effective SaaS onboarding.
What We Can Learn
Smooth animations build trust, making viewers want to learn more.
Smartsheet is a dynamic work platform that enables users to manage projects, automate workflows, and build new solutions. This video is designed to showcase the integration of Smartsheet with Microsoft Dynamics 365.
Video Design - The video is a clean, simplistic, and engaging SaaS Animated Onboarding Video. It features simple 3D shapes, predominantly white and gray, with pops of blue, red, and green colors that highlight the core functionality of the product. This visual approach makes it easy to grasp the integration process, even for non-technical audiences.
The video focuses on showcasing the integration of Smartsheet and Microsoft Dynamics 365. The visual design uses simple, modern graphics and animation to communicate the seamless connection between the two platforms. The animation is smooth and engaging, capturing the viewer's attention, and demonstrating the ease of use and efficiency of the connector. The video utilizes a clear, concise tone that effectively conveys the benefits and value of the integration. The focus on aligning teams and needs of the business is clearly communicated by the visual style of the video, allowing viewers to understand how this connector can streamline workflows and improve collaboration.
SilverCloud is a digital mental health platform that offers on-demand programs to improve well-being. The video is designed to introduce viewers to the platform and its various features.
Video Design - This SaaS Animated Onboarding Video uses a clean and modern design aesthetic. The video features bold, vibrant colors, simplified visuals, and an animated user interface that effectively highlights the platform's key functionalities. The use of animation throughout the video makes it engaging and easy to follow.
The video uses a simple and straightforward narrative that effectively communicates the value proposition of the platform. The video style is designed to be informative and approachable, making it easy for users to understand the platform's benefits. The tone of the video is positive and encouraging, reflecting the platform's mission to support users on their mental health journey. This well-designed video effectively communicates the platform's capabilities to a wide audience.
CombiSave is a solution to reduce wasted water and energy when using combi boilers. This video is designed to highlight the benefits of this product, explaining how it can save both time and money.
Video Design - The video uses simple yet effective design with flat cartoon graphics to communicate the problem and solution. Animated graphics combined with a calming color palette emphasize the efficiency of CombiSave, creating a SaaS Animated Onboarding Video style. A recurring pattern of bath tubs creates a sense of repetition while explaining the large amount of water wasted.
The visual style of the video is able to communicate its objective by showing a simple, clear animation of the problem and solution. The blue color scheme and calm tone highlight the efficiency and positive impact of CombiSave. The animation emphasizes the reduction of wasted energy and water, driving the video's goal of promoting the product. This video uses a visual language that speaks directly to the target audience, emphasizing the benefits of a product that saves both money and time.
Edward Jones provides insurance, investment, and retirement planning services. This video is designed to educate viewers about term life insurance, highlighting its benefits for individuals with mortgages or families.
Video Design - The video utilizes a clean, simple and modern animated style. Flat colors, simple shapes, and minimal details create a visually appealing and easy-to-understand format. The SaaS Animated Onboarding Video uses a distinct color palette, primarily blue and gray, with subtle touches of yellow. This color scheme creates a sense of professionalism and trustworthiness, which aligns with the brand identity.
The video effectively communicates the objective by using clear and concise language, along with engaging visuals that showcase the benefits of term life insurance. The tone of the video is reassuring and positive, while the use of relatable scenarios like families and mortgages ensures the audience connects with the message. The video promotes the concept of financial security and peace of mind.
This SaaS Animated Onboarding Video is a brilliant way to showcase a new approach to retirement planning. It cleverly uses a road metaphor to illustrate the complexities of retirement savings, highlighting the risks associated with market fluctuations and interest rates. This approach is engaging and relatable, making it easier for viewers to understand the importance of a robust retirement strategy.
Video Design - The video uses a winding path to represent the journey to retirement, surrounded by green hills and trees signifying potential investment growth. Warning signs and detours illustrate the unexpected challenges that can arise along the way. The low polygon graphic design style provides a clean, simple, and modern look, making it approachable and engaging. The video uses minimal color, focusing primarily on green and blue hues, creating a calm and reassuring tone.
This video effectively utilizes the road metaphor to illustrate the complexities of retirement planning. It highlights the risks associated with market fluctuations and interest rates, while emphasizing the importance of a strategy that can weather these storms. The use of bright colors and clean graphics helps create a positive and optimistic tone, reassuring viewers that this is a reliable partner in their retirement journey.
20. Cedar Best SaaS Onboarding - Increase user engagement implicitly
Navigating the complexities of modern business travel? The Deloitte Travel Ready app powered by SAP Concur offers a seamless solution for organizations and their employees. This SaaS Animated Onboarding Video cleverly uses simple, relatable animations to highlight the challenges of international travel, from COVID-19 restrictions to tax compliance.
The intuitive UI demonstration, paired with a reassuring voiceover, clearly shows how the app streamlines processes, providing real-time clearance and vital information. Deloitte addresses a tangible pain point with elegant visual storytelling, making this a great example of a SaaS animated explainer video.
What We Can Learn
Create a friendly, approachable animation style to build rapport with your audience.
This SaaS Animated Onboarding Video is a fantastic example of how to effectively introduce a new platform to users. It's a clear, concise, and engaging way to showcase the platform's features and benefits. The video does a great job of highlighting the platform's user-friendliness, making it easy for viewers to understand how they can use it to streamline their business operations.
Video Design - The video's clean and minimalist aesthetic, combined with bold colors and clear typography, makes it visually appealing and easy to follow. The pacing is perfect, allowing viewers to absorb the information without feeling overwhelmed. This is a great example of how to use animation to create a compelling and informative onboarding experience.
SaaS Animated Onboarding Video are incredibly effective for onboarding new users. They allow you to quickly and easily introduce the platform's key features and benefits, while also providing a visual representation of how the platform works. This video is a great example of how to create a successful onboarding experience that will leave users feeling confident and excited to start using the platform.
The opening question Did you know electric cars can talk? immediately piques our interest in this SaaS Animated Onboarding Video. We love the clever use of dialogue boxes to illustrate communication challenges between devices in the charging chain. ElaadNL's message of interoperability is crystal clear.
The 2D animation effectively visualizes the flow of information from the car to the charging station, then to energy suppliers and back. It leaves us with a sense of confidence in their research and testing approach, highlighting the value of smart and sustainable charging.
What We Can Learn
Illustrate your product's value with a compelling narrative, driving understanding.
Bullhorn is a Digital Talent Experience platform that helps modern candidates find jobs. This video is designed to demonstrate the benefits of using Bullhorn's platform.
Video Design - This SaaS Animated Marketing Video focuses on the modern candidate experience. It is visually appealing and engaging, with clean graphics and an appealing color palette. The video showcases the main benefits of using Bullhorn by highlighting the key features of the platform.
The visual style of the video effectively communicates the goal of the video, which is to introduce Bullhorn and its benefits. The overall tone of the video is optimistic, professional, and engaging. It highlights the technology, automation, and AI features to ensure the candidate experience is positive.
ABBYY Proof of Identity is a comprehensive solution that simplifies identity verification. This video is designed to showcase how it can enhance the experience for both customers and businesses.
Video Design - The video utilizes a modern and clean animation style, featuring a minimalist aesthetic with bright, bold colors, and geometric shapes. This style is common in SaaS Animated Onboarding Video and helps create a visually appealing and engaging experience. The animations are simple yet effective, seamlessly transitioning between different scenes and concepts.
The video design effectively conveys the need for a robust ID verification solution and how it can streamline and secure the process. The video's clean, modern visual style reinforces the company's commitment to providing secure, reliable, and user-friendly solutions, ultimately highlighting the benefits of using the solution. The animation style creates a tone that is both informative and reassuring.
We love how this SaaS animated onboarding video for Iteratively effortlessly showcases a complex product in a digestible way. The visuals, clean and minimalist, make even the technical aspects of analytics tracking visually appealing. The clever use of icons, subtle animations, and color-coded UI elements helps viewers quickly grasp Iteratively's value proposition.
The animated cursor guides us through a seamless user experience, from defining tracking plans to debugging in real-time. It demonstrates how Iteratively empowers teams to collaborate and ensure data accuracy. The video's concise format and upbeat music makes learning about this powerful platform an enjoyable experience. Were inspired!
What We Can Learn
Guide viewers with an animated cursor. it makes complex processes feel intuitive and easy to follow.
The power of clear communication shines through in this Blatchford SaaS animated onboarding video. We all appreciate how the 2D animation simplifies the complex function of the Elevated Vacuum system, highlighting its integration with hydraulic ankle technology. The strategic close-ups on key components”the pneumatic chamber, the valve, and the Silcare Breathe Liner”enhance comprehension effortlessly.
Moreover, the video effectively conveys the resulting benefits: greater comfort, safety, and control. The use of minimal sound effects, along with concise text, keeps the focus squarely on the technology and its positive impact, inspiring confidence in the Blatchford brand.
What We Can Learn
Clear visuals make complex tech easy to grasp, boosting user confidence.
In this SaaS animated onboarding video, we admire how PwC uses the metaphor of locked boxes to highlight the complexities of digital transformation. The clear, concise voiceover explains the challenges businesses face while the visuals show the pitfalls of making the wrong choice. The vibrant color palette and upbeat music create an engaging and optimistic feel, even when addressing potentially stressful topics like failing investments.
We love the way the video showcases PwC's Digital Operations Maturity Assessment as the key to unlocking the right digital opportunities. The demo of the online platform provides a tangible understanding of the assessment's value. It neatly ties together the video's narrative by highlighting how the assessment helps businesses understand their current position and aspire for a better future.
The visual clarity in this Daikin SaaS animated video immediately grabs attention, offering a concise yet comprehensive guide to drier filter installation. We admire the way simple 2D animation effectively communicates complex technical details. The hand-drawn aesthetic adds a touch of personality, setting it apart from typical technical demonstrations.
This Daikin example effectively showcases the power of visual storytelling. The seamless integration of visuals, voiceover, and music creates a cohesive learning experience. It reminds us that even technical information can be presented in an approachable and engaging way, something we have ever strived for in our own work.
Catalyst QuickMLs SaaS animated onboarding video brilliantly captures the essence of no-code machine learning. We loved how the flowchart visualization clearly outlines the entire ML pipeline process, making complex concepts instantly accessible. The UI animation is sleek and informative, showcasing the platform's user-friendliness.
The video also excels in highlighting the diversity of QuickML's data source integrations. The montage of user profiles and industry use cases further reinforces the platform's potential across various domains. This example truly inspires us to create equally impactful videos.
What We Can Learn
Inspire viewers with a clear path to success using your product.
If your team struggles to stay organized amidst the chaos of numerous apps and expanding projects, we all know the pain. This SaaS animated onboarding video for Atlassian beautifully captures that feeling. Atlassian tackles this head-on with crisp, dynamic animations and a clean user interface. The video opens with an overwhelming vortex of app icons, visually mirroring the struggle of disorganization.
Atlassian presents itself as the ultimate solution, offering a streamlined teamwork directory. We love the efficient UI mockups and clear explanations of features, highlighting how Atlassian enables teams to stay in sync, asynchronously. Say goodbye to information silos, outdated directories, and those dreaded useless meetings!
What We Can Learn
Keep it concise; viewers have short attention spans.
FAQ
How can animated onboarding videos help me explain my complex SaaS product simply?
Animated onboarding videos translate complex SaaS features into easily digestible visuals, promoting faster user understanding and product adoption.
What are the different styles of animated onboarding videos, and which one suits my brand personality?
Various animation styles exist, from minimalist to character-driven. Choose a style that aligns with your brand personality and target audience.
How long does it typically take to produce an animated onboarding video?
Production timelines typically range from 3-8 weeks, depending on complexity. Simple explainers take less time than detailed product demos.
What is the average cost of producing a high-quality animated onboarding video?
High-quality animated onboarding videos cost between $1,000 and $6,000, scaling with complexity and length.
How can I use existing brand assets (logo, colors, fonts) in my animated onboarding video?
Leverage existing brand assets (logo, colors, fonts) to maintain brand consistency and enhance recognition within the video.
What are the key benefits of using animated onboarding videos for SaaS products?
Animated onboarding videos offer several benefits: increased user engagement, faster product adoption, and reduced support costs.
How can I ensure my animated onboarding video aligns with my overall marketing objectives?
Align your video with marketing objectives by highlighting key selling points and encouraging desired user actions.
What are the best practices for scripting an engaging animated onboarding video?
Engaging scripts focus on user benefits, employ clear language, and tell a compelling story.
How can I adapt an existing animated onboarding video template to fit my specific needs?
Adapting existing templates can save time and resources. Ensure the final product aligns with your specific needs and branding.
What are the common mistakes to avoid when creating an animated onboarding video?
Avoid overly complex visuals, technical jargon, and unclear calls to action. Prioritize clarity and user engagement.
How can I find a reputable animation studio to create my onboarding video?
Select a reputable animation studio with a strong portfolio and client testimonials. A collaborative approach is essential.
What is the ideal length for an animated SaaS onboarding video?
Aim for 60 seconds to 3 minutes, balancing engagement and information delivery. Shorter videos are ideal for simple products.
How can I use animation to highlight key features and benefits of my SaaS product?
Use animation to dynamically showcase key features and benefits, making complex concepts easier to grasp.
How can I use storytelling to make my animated onboarding video more engaging?
Incorporate storytelling to create an emotional connection with viewers, making your video more memorable and impactful.
How can I use animated onboarding videos to improve user adoption rates?
Onboarding videos simplify the learning curve and demonstrate product value, leading to improved user adoption rates.
How to plan and optimize SaaS Animated Onboarding Videos?
Value-Driven Approach: "Business is a matter of human service." - Milton Hershey. Advids embraces this service-oriented mindset. For a healthcare SaaS client, we crafted an onboarding video highlighting the tangible benefits of their platform for both patients and practitioners. This empathetic approach resonated deeply, leading to a 25% boost in customer retention.
Actionable: Emphasize the value proposition to resonate with target audience.
Aesthetic Appeal: "Color is a power which directly influences the soul." - Wassily Kandinsky. Advids leverages the power of color psychology. For a design software client, we developed a vibrant and engaging SaaS animated onboarding video that reflected their brand's creative spirit. This visually compelling approach resulted in a 15% increase in social media shares.
Actionable: Utilize color strategically to evoke desired emotions and brand association.
Problem-Solving Focus: "Fall in love with the problem, not the solution." - Uri Levine. Advids prioritizes understanding the core problem a client's SaaS product solves. For a cybersecurity client, we focused their onboarding video on addressing user anxieties around data breaches. This resonated with their target audience, leading to a 30% increase in demo requests.
Actionable: Clearly articulate the problem your product solves for the user.
Strategic Communication: "The key to successful marketing is to understand your customer so well that the product or service fits them and sells itself." - Peter Drucker. Advids meticulously researches target audiences. For a CRM client, we tailored their SaaS animated onboarding video to speak directly to the pain points of sales teams. This resulted in a 20% improvement in sales conversion rates.
Actionable: Tailor messaging to resonate with specific audience needs and pain points.
Contagious Content: "People don't share facts, they share emotions." - Jonah Berger. Advids understands the power of emotional connection. For an e-learning platform client, we infused their onboarding video with inspiring stories of student success. This emotionally resonant approach led to a 25% increase in organic reach and social sharing.
Actionable: Evoke emotion to make content memorable and shareable.
Why Advids for SaaS Animated Onboarding Video?
At Advids, we specialize in crafting high-quality, original SaaS animated onboarding videos designed to elevate your user experience and drive product adoption. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your onboarding process into an engaging and effective animated experience.
Boost User Engagement with Advids' Expertise:
12+ Years of Proven Success: With over 3400 successful projects across various industries, we possess a deep understanding of what makes compelling video content. SaaS Onboarding Video Specialists: We've crafted over 320 captivating SaaS onboarding videos, helping businesses like yours streamline user adoption and reduce churn. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Transform Your Onboarding with Animated Storytelling:
Customized SaaS Onboarding Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or interactive tutorials, ensuring seamless integration with your platform. Creative Storytelling Through Animation: Our skilled team of animators and storytellers craft engaging narratives that simplify complex concepts and resonate with your target audience. Cutting-Edge SaaS Onboarding Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impression.
A Partnership Focused on Your Success:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized and your objectives are met. Strategic Communication: We prioritize clear and open communication, understanding your target audience, brand identity, and product features to create impactful onboarding experiences.
Ready to unlock the potential of SaaS Animated Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a SaaS Animated Onboarding Video?
A SaaS animated onboarding video is a visually engaging and interactive way to introduce new users to your software. It uses animation, storytelling, and clear instructions to guide users through the initial steps of using your product, making the learning process more enjoyable and effective.
These videos are particularly useful for SaaS products that have complex features or require users to learn specific workflows. They can be used to introduce new users to the product, educate existing users about new features, or provide step-by-step instructions for completing specific tasks.
What do top SaaS Animated Onboarding Videos have in common?
2D Animation
A visually appealing way to showcase product features.
3D Animation
A more immersive and realistic way to demonstrate product functionality.
Motion Graphics
A dynamic and engaging way to highlight key features and benefits.
Whiteboard Animation
A simple and effective way to explain complex concepts in a clear and concise manner.
Mixed Media
A versatile approach that combines different animation styles to create a unique and engaging experience.
Interactive Elements
A way to encourage user engagement and provide a more interactive learning experience.
Screen Recording
A practical way to demonstrate how to use specific features within your software.
Real-World Scenarios
A relatable way to show how your product can be used in everyday situations.
Character Design
A way to create a memorable and relatable experience for users.
Visual Storytelling
A powerful way to communicate your product's value proposition and engage viewers emotionally.
Clear Call to Action
A way to guide users towards the next step in their journey, such as signing up for a free trial or contacting your sales team.
Concise Length
A way to keep viewers engaged and ensure that they absorb the key information about your product.
What makes SaaS Animated Onboarding Videos effective?
A compelling SaaS animated onboarding video is a powerful tool for driving user engagement and product adoption. It is designed to simplify the learning process, making it easier for users to understand and use your software.
A key element of effectiveness is the use of visual storytelling to communicate the value proposition of your product. Animated videos can effectively demonstrate how your software solves specific pain points, improves workflows, and delivers tangible value to users.
Methods for creating effective SaaS animated onboarding videos include using clear and concise language, incorporating interactive elements, and providing a clear call to action. These techniques aim to engage viewers, make the learning process enjoyable, and encourage users to take the next step in their journey.
How long should your SaaS Animated Onboarding Video be?
A well-crafted SaaS animated onboarding video is a valuable tool for guiding new users through the initial stages of using your software. The ideal length of your video will depend on the complexity of your product and the specific goals you want to achieve.
Methods for determining the appropriate length include considering the target audience, the amount of information you need to convey, and the desired level of engagement. A shorter video might be suitable for introducing a simple product or highlighting a specific feature, while a longer video might be necessary for a more complex product or a comprehensive onboarding experience.
Pre-Production Considerations
What is the complexity of your product?
What are the key features you want to highlight?
What are the common pain points of your target audience?
What is the desired level of engagement?
What is the intended call to action?
What is the target audience's attention span?
What is the overall budget for video production?
How to create SaaS Animated Onboarding Videos?
A successful SaaS animated onboarding video is a powerful tool for engaging new users and driving product adoption. The creation process involves careful planning, creative execution, and a focus on user experience.
Key Element: Understanding Your Audience
A key element of the creation process is identifying the target audience and understanding their needs and pain points. This information will guide the development of a compelling narrative, the selection of appropriate animation styles, and the inclusion of relevant features and functionalities.
The Creation Process
Pre-Production
Define clear goals
Identify target audience
Develop a content strategy
Production
Storyboard development
Animation style selection
Voiceover recording
Music and sound effects
Post-Production
Editing and refinement
Call to action integration
Distribution and promotion
Analytics and tracking
SaaS Onboarding Videos: User Welcome Guides
A successful SaaS Onboarding Video acts as a welcoming guide, simplifying your software and showcasing its value to new users. To achieve this, consider these key elements:
Showcase Key Features: Focus on 2-3 core features that deliver the most immediate value. Don't just list features; demonstrate how they work and the problems they solve.
Articulate Benefits: Emphasize the positive outcomes users will experience. Instead of saying our software has automated reporting, say save hours each week with automated reports.
Real-World Use Cases: Ground the video in reality by showing how your software is used in everyday scenarios. This helps users visualize how it fits into their own workflows.
Compelling Call to Action: Guide users towards the next step. Whether it's starting a free trial or exploring a specific feature, make the call to action clear and enticing.
Imagine a project management software showcasing its task assignment feature. The video could show a team collaborating seamlessly, assigning tasks, and tracking progress, highlighting the benefit of improved team efficiency.
Transform Onboarding From Passive to Engaging
Here's how to make your onboarding experience more engaging:
Techniques for Engaging Onboarding
Narrative Storytelling
Craft a story that resonates with your target audience. Introduce a relatable character facing a challenge, and show how your software provides the solution.
Example: A video onboarding for a design tool could use a narrative about a designer struggling with creative block, then show how the tool's features spark inspiration and streamline the design process.
Visual Appeal
Use vibrant animations and eye-catching graphics to make learning enjoyable. Visuals can simplify complex concepts and keep viewers entertained.
Interactive Elements
Incorporate quizzes or clickable hotspots to encourage active participation. This transforms viewers from passive observers to active learners.
Micro-interactions
Add subtle animations to user interface elements, like button clicks or menu transitions. These small details enhance the overall experience and add a touch of delight.
Personalization
Tailor video content to specific user segments. Address their unique needs and challenges, making the onboarding experience more relevant and impactful.
SaaS Video Strategies for Onboarding Success
Just as your SaaS product caters to diverse needs, your onboarding videos should be equally versatile. Here are some common types:
Explainer Videos: (60-90 seconds) Provide a concise overview of your product's value proposition and core functionalities. Ideal for attracting new users and generating leads.
Tutorial Videos: (2-5 minutes) Offer step-by-step guidance on specific features or tasks. Perfect for helping users master specific aspects of your software.
Demo Videos: (3-7 minutes) Showcase your product's functionalities in action. Allow users to visualize its capabilities and understand how it works in real-world scenarios.
Product Walkthroughs: (5-10 minutes) Provide a comprehensive tour of your product, Highlighting Key Features and Benefits in a structured manner. Ideal for new users seeking a deeper understanding.
Feature Highlight Videos: (1-2 minutes) Focus on specific features and their unique advantages. Useful for showcasing new updates or addressing specific user needs.
Brand Your Launch Video
Your onboarding video is an extension of your brand. Ensure it reflects your brand identity through:
Visual Style: Choose an Animation Style that complements your brand's personality. A playful brand might opt for a whimsical style, while a professional brand might choose a sleek and minimalist approach.
Color Palette: Use your brand's colors consistently throughout the video. This reinforces brand recognition and creates a cohesive visual experience.
Typography: Select fonts that align with your brand's typography guidelines. This ensures visual consistency across all your marketing materials.
Music and Sound Effects: Choose audio elements that complement your brand's tone and style. Upbeat music might suit a dynamic brand, while calming music might be appropriate for a wellness brand.
Character Design: If using characters, ensure they reflect your brand's values and resonate with your target audience.
For example, a brand known for its innovative technology might use a futuristic animation style with bold colors and a modern font.
Onboarding Videos: Unlocking Product Adoption
Onboarding videos can be a powerful catalyst for driving product adoption by demonstrating value and simplifying the user experience.
Emphasize Benefits: Clearly articulate how your product solves specific pain points and improves users' workflows. For example, a CRM could showcase how it automates lead management, saving users time and increasing efficiency.
Intuitive Onboarding: Make the initial experience smooth and easy to follow. Guide users through the essential steps, minimizing friction and maximizing early success.
Showcase Success Stories: Feature real-world examples of how other customers have benefited from your product. This builds trust and inspires new users to achieve similar results.
Clear Instructions: Provide concise, step-by-step guidance on how to use key features. This empowers users to quickly grasp the basics and start experiencing value.
Encourage Exploration: Motivate users to explore different features and functionalities. This fosters a sense of discovery and mastery, leading to deeper engagement.
Empower Users, Reduce Support
Onboarding videos can be a valuable tool for reducing support inquiries and empowering users to self-serve.
Reduce Support Tickets: Proactively address common questions and issues in your videos. This reduces the need for users to contact support for basic information.
Self-Service Resources: Integrate videos into your knowledge base or help center, providing users with readily accessible visual guides.
Enhance User Understanding: Clarify complex functionalities through visual demonstrations. This can prevent misunderstandings and reduce user frustration.
Improve User Experience: By providing readily available solutions, you minimize user frustration and increase satisfaction with your product and support.
Reduce Support Costs: Empowering users to self-serve through video tutorials can significantly reduce the workload on your support team, leading to cost savings.
A software company noticed a high volume of support tickets related to a specific feature. They created a short tutorial video addressing the common issues and saw a significant decrease in related support requests.
Crafting Compelling Onboarding Stories
A strong storyline transforms your onboarding video from a simple explanation into an engaging experience.
Know Your Audience: Understand their needs, pain points, and aspirations. This will help you Craft a Story that resonates with them.
Define a Clear Goal: What do you want viewers to do after watching the video? Sign up for a trial? Explore a specific feature? Your story should lead them towards this goal.
Narrative Arc: Structure your story with a beginning (introducing the challenge), middle (showcasing your solution), and end (highlighting the positive outcome).
Conflict and Resolution: Introduce a relatable challenge your target audience faces and demonstrate how your product provides the solution. This creates a sense of urgency and relevance.
Emphasize Emotion: Connect with viewers on an emotional level by showcasing how your product improves their lives or helps them achieve their goals.
Think of a video for a time management app. The story could follow a busy professional struggling to balance work and life, then show how the app helps them regain control and find more time for what matters.
Unleash Your Video's Power
Measuring the effectiveness of your onboarding video is crucial for optimization and improvement. Track these key metrics:
Video Completion Rate: This indicates how engaging and informative your video is. A low completion rate suggests viewers are losing interest before the end.
Engagement Rate: Track interactions like clicks on Interactive Elements or specific segment views. This reveals which parts of the video are most captivating.
Click-Through Rate: Measure how many viewers click on calls to action within the video. This indicates the effectiveness of your calls to action in driving desired actions.
Conversion Rate: Track how many viewers complete desired actions after watching the video, such as signing up for a trial. This measures the video's impact on conversions.
Customer Satisfaction: Gather feedback through surveys or polls to understand user satisfaction with the onboarding process. This helps identify areas for improvement.
You can track these metrics using Video Analytics platforms, which provide insights into viewer behavior and video performance.
Turn Onboarding Videos into Lead Magnets
Your onboarding video can be a powerful Lead Generation tool, attracting potential customers and guiding them further down the sales funnel.
Highlight Key Features: Focus on the benefits that resonate most with your target audience. Show how your product solves their specific pain points and delivers tangible value.
Strong Call to Action: Encourage viewers to take the next step, such as signing up for a free trial, downloading a resource, or requesting a demo. Make the call to action clear and compelling.
Targeted Videos: Create tailored videos that address the unique needs and challenges of different user segments. This increases the relevance and impact of your message.
Multi-Platform Promotion: Share your video on your website, social media channels, email marketing campaigns, and other relevant platforms to maximize reach.
Track Lead Generation: Monitor how many leads are generated directly from the video using UTM parameters or dedicated landing pages. This allows you to measure its effectiveness and optimize your lead generation strategy.
For example, a video targeting marketing professionals could highlight features related to campaign automation and analytics, while a video for sales teams could focus on lead management and CRM integration.
Video Strategies for Every Customer Stage
Strategically integrate onboarding videos throughout the customer journey to provide timely and relevant information at each stage.
Awareness: Use Explainer Videos on your website or social media to introduce your product and its value proposition to potential customers.
Consideration: Showcase key features and benefits through Demo Videos or Product Walkthroughs on your product pages or in email marketing campaigns.
Decision: Provide compelling reasons to choose your product through customer Testimonial Videos or case studies on your pricing page or in sales presentations.
Action: Guide new users through the onboarding process with Tutorial Videos embedded in your welcome emails or within your software application.
Retention: Keep users engaged and informed about new features or updates through Feature Highlight Videos shared on your blog or in-app notifications.
Advocacy: Encourage satisfied customers to share their success stories through video testimonials, which can be featured on your website or social media channels.
By mapping your video content to specific stages of the customer journey, you can provide a seamless and informative experience that drives engagement and conversion.
Case Study: Gamifying Onboarding for Duolingo
Company: Duolingo
Objective:
Increase user engagement and retention by gamifying the onboarding process for language learning.
Approach:
Duolingo implemented a Gamified Onboarding experience that incorporated interactive elements, rewards, and progress tracking to motivate users and make learning more enjoyable.
Gamification Elements:
Interactive Tutorials: Onboarding videos were replaced with interactive tutorials that required users to actively participate in the learning process.
Progress Tracking: Users were presented with a clear progress bar and visual rewards for completing each stage of the onboarding process.
Challenges and Achievements: The onboarding experience included mini-challenges and achievements that provided users with a sense of accomplishment and encouraged them to continue learning.
Results:
Increased User Engagement: The Gamified Onboarding experience resulted in a 25% increase in user engagement and a 10% decrease in drop-off rates during the first week of use.
Improved Retention: The gamified approach led to a 15% increase in user retention after the first month, demonstrating the effectiveness of gamification in motivating users to continue learning.
Conclusion:
Duolingo's Gamified Onboarding experience successfully increased user engagement and retention by making the learning process more enjoyable and rewarding.
Case Study: Mobile Onboarding for Spotify
Company: Spotify
Objective:
Optimize the onboarding experience for mobile users by creating a user-friendly and engaging video experience tailored for small screens and touch interactions.
Approach:
Spotify designed a mobile-first onboarding video that incorporated intuitive navigation, clear visuals, and interactive elements to guide users through the app's features.
Mobile-First Design:
Vertical Video Format: The video was designed in a vertical format, optimized for viewing on mobile devices.
Touch-Friendly Navigation: The video included interactive elements that allowed users to tap or swipe to navigate through different sections.
Simplified Content: The video focused on essential features and functionalities, providing a concise and easy-to-understand introduction to the app.
Results:
Increased User Engagement: The mobile-optimized onboarding video resulted in a 15% increase in user engagement and a 10% decrease in app abandonment rates during the first use.
Improved User Satisfaction: User feedback indicated a higher level of satisfaction with the Mobile Onboarding experience, highlighting the effectiveness of the design and content.
Conclusion:
Spotify's mobile-first onboarding video successfully optimized the user experience for mobile devices, leading to increased engagement, reduced abandonment rates, and improved user satisfaction.
Case Study: Budget-Friendly Onboarding Video for Slack
Company: Slack
Objective:
Create a high-quality onboarding video for Slack while maintaining a budget-conscious approach.
Approach:
Slack opted for a minimalist production style, focusing on clear visuals, concise messaging, and a user-friendly format.
Budget-Friendly Strategies:
In-House Production: Slack utilized its internal team for video production, reducing external costs.
Simple Visuals: The video featured minimal animation and graphics, relying on clear screen recordings and text overlays.
Concise Script: The script was kept concise and focused on essential information, avoiding unnecessary details.
Results:
Effective Onboarding: The video effectively guided new users through the core functionalities of Slack, achieving the desired onboarding goals.
Cost-Effective Solution: The minimalist production approach allowed Slack to create a high-quality onboarding video within a limited budget.
Conclusion:
Slack's budget-friendly approach to video production demonstrated that high-quality onboarding videos can be created without excessive costs, by focusing on clear messaging, simple visuals, and a user-friendly format.
How SaaS animated onboarding video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving SaaS trial sign-ups or feature adoption. 7.Brand Alignment Determining video alignment with brand message, identity, and SaaS product value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, SaaS animated onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636, 3.5% of 13636 is ~477)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
