30 Captivating Saas Animated Onboarding Videos To Elevate User Experience

Picture this a killer SaaS product launch, but crickets chirping where user engagement should be. Ouch, right? We've all been there. Cutting through the digital noise is like finding a needle in a haystack, but there's a secret weapon top companies are quietly wielding animated SaaS onboarding videos. They're not just pretty pictures; they're transforming how users experience software and, as they say, the proof is in the pudding. Just how impactful are these videos? The numbers speak for themselves.

• YouTube's ad revenue crossed $30 billion in 2023, up from the previous year's $29.2 billion.
• People are 52% more likely to share video content than any other type of content.
• 90% of consumers say that video can help them make a purchasing decision.

These statistics reveal the undeniable power of video, and specifically, how SaaS animated onboarding videos can boost engagement, encourage sharing, and ultimately, influence purchasing decisions. Let's dive in and explore 30 Compelling SaaS Animated Onboarding Video examples to unlock actionable strategies for maximizing your video marketing ROI.

1. SimplyCast

This video is a fantastic example of a SaaS Animated Onboarding Video. It's designed to show businesses how they can use the platform to connect with prospects around the world, without having to stay up all night. The video does a great job of communicating the value of using the platform, making it appear simple and easy to use.

Video Design - The video uses a simple yet effective animation style, featuring a clean and modern visual design. The color palette of blue and white is in line with the branding, and the use of icons and simple animations makes the video engaging and easy to understand. The clear and concise typography aids in readability and clarity of the message.

The consistent use of blue tones for the icons and text, as well as the use of white for the background, provide a modern, professional and clean feel. This video is a great example of a SaaS Animated Onboarding Video, effectively targeting businesses seeking to expand globally.

2. Diligent 2D SaaS Onboarding Video

Diligent Community is a next generation governance solution that simplifies agenda and meeting management for public education boards. The video is designed to demonstrate the challenges faced by boards and highlight how it can help overcome them.

Video Design - The video employs a style common to SaaS Animated Onboarding Video. It utilizes stylized illustrations, animation, and text to showcase the product's benefits. The visuals are clean, engaging, and effectively convey the message. The use of exaggerated, often humorous scenarios with relatable problems emphasizes the difficulties of traditional governance processes.

The visual style of the video is playful yet professional, mirroring the complexities of board management while highlighting the ease of use and functionality offered by the solution. The lighthearted tone, coupled with the clear call to action, successfully communicates the product's value proposition and how it can help boards focus on their mission.

3. Hotjar

Hotjar is a website analytics platform that helps understand user behavior. This video is designed to demonstrate the new rage click filter, a feature that helps find areas of a website that are frustrating for visitors.

Video Design - This is a SaaS Animated Onboarding Video, explaining a new feature. The video is simple, but uses a clear visual design. The video shows a website, then zooms in on the elements of the website. It shows a hand clicking a button, and then highlights clicks in red. It then shows a graph which indicates a decrease in conversions. All the visual elements are simplistic but clear and make it a good Animated Onboarding Tutorial Video.

The visual style of the video effectively communicates the message of the video. The video shows frustrated users clicking on buttons multiple times, this is emphasized with the clicks being highlighted in red, and the inclusion of a sad face emoji. The video concludes with a graph that shows a decrease in sign-ups, which reinforces the negative impact of frustration for users. The tone of the video is casual and informative, with a focus on explaining the product's value to the user.

4. NICE

Traditional workforce management methods of forecasting and scheduling are stuck in the past. They're outdated, inefficient, and frankly, just don't cut it anymore.

SaaS Animated Onboarding Video - This video uses a dark background and neon-colored graphics to show how outdated traditional WFM methods are. It uses bar graphs and data visualizations to highlight the concept of interval and how a more accurate and efficient approach to forecasting and scheduling is possible.

The video is a great example of how to use motion graphics to create a compelling and informative video. It's modern, engaging, and gets the message across clearly. It's a great inspiration for any video marketer looking to create a video that will stand out from the crowd.

5. 360Learning

360Learning is a learning platform that helps businesses manage training projects and experts. This video is designed to highlight the problem of coordinating experts and projects for effective training.

Video Design - The video uses a bold and minimalist design style, focusing on bright colors and bold text. It features a vibrant blue background with animated objects and text, creating an engaging SaaS Animated Onboarding Video.

The video's visual design effectively communicates the frustration and inefficiencies associated with managing experts and projects. The animated elements, like the moving orbs and the email screen, create a sense of motion and energy, while the bold text and bright colors add visual interest and emphasize the challenges faced in this context.

6. Live Oak Bank Minimalist SaaS Onboarding Video

This compelling SaaS Animated Onboarding Video captures the essence of post-conflict recovery through poignant imagery. The falling figures represent loss and trauma, contrasting sharply with the watering can, a symbol of hope and renewal.

The minimalistic design, combined with the ambient soundscape, creates a contemplative atmosphere. This video demonstrates the power of visual storytelling in addressing sensitive social issues, making it an inspiring example for similar projects.

7. Cargill

Cargill is working with DSM to help food and beverage manufacturers reduce the amount of sugar in their products. The video is designed to inform consumers about this new initiative and the benefits it will have.

Video Design - The video uses a simple, clean design with bright colors and friendly characters. The use of an SaaS Animated Onboarding Video is effective as it helps break down complex information into easy-to-understand chunks. The video also uses a range of visual elements to keep the viewer engaged. For instance, the use of a pie chart to illustrate the recommended daily sugar intake and sugar cubes to depict consumption, makes the video more relatable and easier to understand.

The visual style and animation choice is able to communicate the objective of the video effectively. The bright colors and playful animations set a lighthearted and optimistic tone, suggesting a solution to the problem of sugar consumption, while also engaging the viewer with a friendly visual style. The video also emphasizes the company's commitment to improving health and well-being, using visuals that highlight the negative health effects of high sugar consumption, encouraging consumers to consider healthy food and beverage choices. The clear messaging and visual storytelling of this video work together to achieve the objective of raising awareness about Cargill's sugar reduction initiative, and ultimately, motivate consumers to make healthier choices.

8. Nutrition International

Nutrition International is a Canadian organization that provides vitamin A to children. The video is designed to inform the public about the organization's impact. It's a great example of a SaaS Animated Onboarding Video.

Video Design - The video uses simple line drawings and bold text to create a visually engaging experience. The animated design style combined with the use of the Canadian flag, creates a strong visual brand identity. The video is easy to understand and conveys the organization's message clearly, with minimal text.

The video successfully communicates the objective of Nutrition International. The simple animation style and use of the Canadian flag create a positive tone, reinforcing the message that the organization is making a difference in the world. The visual design and the narrative work together to help the viewer understand the organization's mission and the impact of their work, reinforcing the importance of vitamin A supplements.

9. Bio-Rad

Bio-Rad is a company that makes laboratory products and services used in healthcare. This video is designed to inform the audience about thalassemia and its impact, encouraging people to include it in their family planning.

Video Design - The video is a SaaS Animated Onboarding Video. It uses a simple, clean visual design featuring colorful shapes and bright green icons. The design is visually engaging and easy to understand, with an overall positive and informative tone.

The clean design, bright colors, and simple graphics make it easy to follow along and understand the information presented. This video utilizes simple, graphic elements that focus attention on the key message. It is evident that the video is designed to appeal to a broad audience that may not have prior knowledge about thalassemia, using a style that is easily accessible. The style is playful and warm, creating a positive impression and encouraging the audience to learn more about thalassemia. The animation is smooth and fluid, making the video entertaining and engaging. It is evident that the design of the video is instrumental in conveying the message effectively, using visual elements to enhance the viewer's understanding of the topic.

10. Orange

Orange is a cybersecurity company that helps its customers secure their digital assets. This video is designed to help potential customers understand the importance of security for modern businesses.

Video Design - The video uses an animated style to explain the challenges faced by businesses in the modern cybersecurity landscape. Simple graphics and animations make the subject matter easily understandable for all audiences. This SaaS Animated Onboarding Video effectively highlights the challenges of managing a complex network security infrastructure.

The video design uses simple graphics and bright colors, providing a clean and modern feel. The visual design and graphics are simple and easy to understand, driving home the message about the importance of a strong cybersecurity posture in an increasingly complex digital world. The tone of the video is professional, informative, and engaging.

11. Coinbase

Coinbase Earn is a program that allows users to earn cryptocurrency by learning about different assets and their underlying technology. The goal of the video is to educate users about the Celo platform, how it works, and how it can be used.

Video Design - The video uses a bright, colorful, and engaging animated design. It is very similar to the popular Animated Onboarding Video style, that is used to attract attention and make learning about complex technologies more approachable. The video uses simple illustrations, along with an engaging narrative, to clearly explain the concept of Celo.

The visual style of the video effectively communicates the objective by using bright, friendly colours to make the content more approachable and engaging. It uses a conversational tone to help users understand the information better. The video also uses clear and concise language to make sure that the information is easy to understand. This type of video will appeal to a wide range of users, as it makes complex information easy to understand and digest. This approachable design of the video helps the viewer understand the use cases of the Celo platform and drives users to learn more about it and get started with earning CELO.

12. Google

Google's video is designed to explain how Google protects users' privacy when audio data is stored from Google Assistant.

Video Design - The video employs a modern, minimalistic style typical of many SaaS Animated Promo Video. Bright colors, such as yellow, blue, and green, and geometric shapes add visual appeal and create a friendly, approachable tone. These elements are well-suited for a video on privacy, as they help establish trust and transparency. The combination of graphics, text, and a simple storyline, makes the video easy to understand. The animation style and use of visual cues contribute to a clear, concise, and informative presentation.

The video effectively communicates Google's commitment to user privacy through a simple and easy-to-understand visual style. The playful, light-hearted tone and focus on user experience makes the topic of privacy less intimidating and more approachable. By using diverse representations of people, Google acknowledges and welcomes the diverse global community that uses its products.

13. CyberArk Minimal SaaS Onboarding Video - Showcase design aesthetics implicitly

CyberArk EPM takes center stage in this SaaS Animated Onboarding Video, demonstrating its powerful least privilege approach to security. The video’s flat, vector-style animation is refreshingly clean and modern, allowing the core message to resonate powerfully. By visualizing the problem and solution with clear icons and concise text, the video immediately connects with IT professionals.

The integration with ServiceNow isn’t just mentioned, it’s shown in action—a smart move that showcases the practical benefits of streamlined workflows and improved insights. The video leaves you wanting to learn more about how CyberArk EPM can empower your organization, proving its effectiveness as a SaaS explainer.

14. American Express SaaS Motion Onboarding Video

Navigating the complexities of online payment integration can be daunting. This SaaS Animated Onboarding Video, showcasing American Express’s Click to Pay, eliminates the confusion with its clever, concise storytelling. Viewers instantly connect with the opening scene—a visual metaphor for checkout frustration.

The video’s charm lies in its simplicity. With clean 2D motion graphics and a vibrant color palette, it flawlessly demonstrates the user journey, from enrollment to completion. Click to Pay is highlighted as the key to a secure and streamlined experience, benefiting everyone involved—customers, merchants, and issuers alike.

15. Smartsheet

Smartsheet is a dynamic work platform that enables users to manage projects, automate workflows, and build new solutions. This video is designed to showcase the integration of Smartsheet with Microsoft Dynamics 365.

Video Design - The video is a clean, simplistic, and engaging SaaS Animated Onboarding Video. It features simple 3D shapes, predominantly white and gray, with pops of blue, red, and green colors that highlight the core functionality of the product. This visual approach makes it easy to grasp the integration process, even for non-technical audiences.

The video focuses on showcasing the integration of Smartsheet and Microsoft Dynamics 365. The visual design uses simple, modern graphics and animation to communicate the seamless connection between the two platforms. The animation is smooth and engaging, capturing the viewer's attention, and demonstrating the ease of use and efficiency of the connector. The video utilizes a clear, concise tone that effectively conveys the benefits and value of the integration. The focus on aligning teams and needs of the business is clearly communicated by the visual style of the video, allowing viewers to understand how this connector can streamline workflows and improve collaboration.

16. SilverCloud

SilverCloud is a digital mental health platform that offers on-demand programs to improve well-being. The video is designed to introduce viewers to the platform and its various features.

Video Design - This SaaS Animated Onboarding Video uses a clean and modern design aesthetic. The video features bold, vibrant colors, simplified visuals, and an animated user interface that effectively highlights the platform's key functionalities. The use of animation throughout the video makes it engaging and easy to follow.

The video uses a simple and straightforward narrative that effectively communicates the value proposition of the platform. The video style is designed to be informative and approachable, making it easy for users to understand the platform's benefits. The tone of the video is positive and encouraging, reflecting the platform's mission to support users on their mental health journey. This well-designed video effectively communicates the platform's capabilities to a wide audience.

17. CombiSave

CombiSave is a solution to reduce wasted water and energy when using combi boilers. This video is designed to highlight the benefits of this product, explaining how it can save both time and money.

Video Design - The video uses simple yet effective design with flat cartoon graphics to communicate the problem and solution. Animated graphics combined with a calming color palette emphasize the efficiency of CombiSave, creating a SaaS Animated Onboarding Video style. A recurring pattern of bath tubs creates a sense of repetition while explaining the large amount of water wasted.

The visual style of the video is able to communicate its objective by showing a simple, clear animation of the problem and solution. The blue color scheme and calm tone highlight the efficiency and positive impact of CombiSave. The animation emphasizes the reduction of wasted energy and water, driving the video's goal of promoting the product. This video uses a visual language that speaks directly to the target audience, emphasizing the benefits of a product that saves both money and time.

18. Edward Jones

Edward Jones provides insurance, investment, and retirement planning services. This video is designed to educate viewers about term life insurance, highlighting its benefits for individuals with mortgages or families.

Video Design - The video utilizes a clean, simple and modern animated style. Flat colors, simple shapes, and minimal details create a visually appealing and easy-to-understand format. The SaaS Animated Onboarding Video uses a distinct color palette, primarily blue and gray, with subtle touches of yellow. This color scheme creates a sense of professionalism and trustworthiness, which aligns with the brand identity.

The video effectively communicates the objective by using clear and concise language, along with engaging visuals that showcase the benefits of term life insurance. The tone of the video is reassuring and positive, while the use of relatable scenarios like families and mortgages ensures the audience connects with the message. The video promotes the concept of financial security and peace of mind.

19. Dimensional

This SaaS Animated Onboarding Video is a brilliant way to showcase a new approach to retirement planning. It cleverly uses a road metaphor to illustrate the complexities of retirement savings, highlighting the risks associated with market fluctuations and interest rates. This approach is engaging and relatable, making it easier for viewers to understand the importance of a robust retirement strategy.

Video Design - The video uses a winding path to represent the journey to retirement, surrounded by green hills and trees signifying potential investment growth. Warning signs and detours illustrate the unexpected challenges that can arise along the way. The low polygon graphic design style provides a clean, simple, and modern look, making it approachable and engaging. The video uses minimal color, focusing primarily on green and blue hues, creating a calm and reassuring tone.

This video effectively utilizes the road metaphor to illustrate the complexities of retirement planning. It highlights the risks associated with market fluctuations and interest rates, while emphasizing the importance of a strategy that can weather these storms. The use of bright colors and clean graphics helps create a positive and optimistic tone, reassuring viewers that this is a reliable partner in their retirement journey.

20. Cedar Animated SaaS Explainer Video

In today's rapidly evolving world, business travel and remote work require a new approach to compliance. Deloitte's Travel Ready app, built on SAP Concur, delivers a sophisticated yet accessible solution. This SaaS Animated Onboarding Video utilizes minimalist 2D animation to effectively communicate the app’s core value proposition: simplifying complex travel processes.

From initial booking to post-travel dashboards, Deloitte seamlessly guides viewers through each stage. The clear visual metaphors and smooth transitions make for an engaging and informative onboarding experience, highlighting the app's user-friendly nature and its ability to foster business excellence.

21. U.S. Bank

This SaaS Animated Onboarding Video is a fantastic example of how to effectively introduce a new platform to users. It's a clear, concise, and engaging way to showcase the platform's features and benefits. The video does a great job of highlighting the platform's user-friendliness, making it easy for viewers to understand how they can use it to streamline their business operations.

Video Design - The video's clean and minimalist aesthetic, combined with bold colors and clear typography, makes it visually appealing and easy to follow. The pacing is perfect, allowing viewers to absorb the information without feeling overwhelmed. This is a great example of how to use animation to create a compelling and informative onboarding experience.

SaaS Animated Onboarding Video are incredibly effective for onboarding new users. They allow you to quickly and easily introduce the platform's key features and benefits, while also providing a visual representation of how the platform works. This video is a great example of how to create a successful onboarding experience that will leave users feeling confident and excited to start using the platform.

22. Elaad Animated SaaS Onboarding Video

This SaaS Animated Onboarding Video from Elaadnl is a brilliant example of how animation can make even the most technical topics approachable and engaging. Using a playful 2D animation style, Elaadnl illustrates the conversations happening between electric vehicles, charging stations, and the energy grid. The video humorously portrays the potential for miscommunication and the challenges of differing protocols, emphasizing the importance of standardization for a smooth and efficient charging experience.

What makes this explainer video particularly effective is its concise and clear storytelling. The use of animated icons, speech bubbles, and data visualizations creates a highly engaging visual narrative, while the cheerful background music and sound effects add to the overall positive tone. Elaadnl's video cleverly demonstrates the value of their work in creating a reliable and interoperable smart charging ecosystem, making a strong case for their expertise in the field.

23. Bullhorn

Bullhorn is a Digital Talent Experience platform that helps modern candidates find jobs. This video is designed to demonstrate the benefits of using Bullhorn's platform.

Video Design - This SaaS Animated Marketing Video focuses on the modern candidate experience. It is visually appealing and engaging, with clean graphics and an appealing color palette. The video showcases the main benefits of using Bullhorn by highlighting the key features of the platform.

The visual style of the video effectively communicates the goal of the video, which is to introduce Bullhorn and its benefits. The overall tone of the video is optimistic, professional, and engaging. It highlights the technology, automation, and AI features to ensure the candidate experience is positive.

24. ABBYY

ABBYY Proof of Identity is a comprehensive solution that simplifies identity verification. This video is designed to showcase how it can enhance the experience for both customers and businesses.

Video Design - The video utilizes a modern and clean animation style, featuring a minimalist aesthetic with bright, bold colors, and geometric shapes. This style is common in SaaS Animated Onboarding Video and helps create a visually appealing and engaging experience. The animations are simple yet effective, seamlessly transitioning between different scenes and concepts.

The video design effectively conveys the need for a robust ID verification solution and how it can streamline and secure the process. The video's clean, modern visual style reinforces the company's commitment to providing secure, reliable, and user-friendly solutions, ultimately highlighting the benefits of using the solution. The animation style creates a tone that is both informative and reassuring.

25. RightCoach SaaS Product Onboarding Video - Showcase platform benefits

RightCoach is a coaching solution that helps organizations build leadership skills, increase employee engagement, and improve retention. The video is designed to demonstrate how RightCoach's situational coaching works.

Video Design - The video uses an SaaS Animated Onboarding Video design style, which is engaging and visually appealing. The animation style features bright colors and simple, clean graphics, making it easy to understand and remember.
The animation transitions smoothly from one screen to the next, creating a cohesive experience. The video uses clear and concise language, making it easy for viewers to understand the key message, which is that RightCoach is designed to facilitate collaboration between departments.

The video's visual style clearly communicates its objective, which is to show how RightCoach can be used to improve collaboration and decision-making in an organization.
The video uses bright colors and simple graphics to communicate its message in a clear and concise way. The tone of the video is professional and informative, which is appropriate for a product that targets organizations seeking to improve employee engagement.
The video is effective in communicating the benefits of using RightCoach and encourages viewers to learn more about the product.

26. Blatchford Technical SaaS Onboarding Video

This video showcases how prosthetic products with integrated elevated vacuum function and how perforated liners can enhance user experience. It delves into the mechanics of vacuum generation within the socket and how the act of walking actively contributes to this process. Additionally, it highlights the significance of a Silcare Breathe Liner in augmenting the vacuum's strength and overall effectiveness.

The video employs a 3D animation style that effectively demonstrates the intricate workings of the prosthetic leg and vacuum system. The use of vibrant colors and clear visuals aids in comprehending the complex mechanisms at play. The animation seamlessly transitions between different views, providing a comprehensive understanding of the product's functionality. Furthermore, the incorporation of text overlays and voice-over narration ensures viewers grasp the key concepts and benefits of the technology.

In conclusion, this animated video's design style excels in its role as an onboarding tool for new users. By combining informative visuals with concise explanations, it effectively educates viewers about the innovative features and advantages of Blatchford's prosthetic solutions. The video's clarity and engaging presentation make it an invaluable tool for both amputees and healthcare professionals seeking to understand the intricacies of elevated vacuum technology and its impact on prosthetic users. This video serves a similar purpose to an SaaS Animated Onboarding Video, guiding viewers through the product's features and benefits. It's particularly useful for SaaS companies looking to create engaging content that simplifies complex concepts, much like a SaaS Animated Advertisement.

27. ASUS

ASUS IOT empowers enterprises with comprehensive software and hardware solutions to boost automation and manufacturing productivity. This video is designed to showcase how ASUS IOT solutions can increase efficiency and profitability.

Video Design - The video utilizes a clean and modern SaaS Animated Onboarding Video style. Graphics are simplistic with a flat design, using sharp lines and bold colors. The video showcases different scenarios where ASUS IOT solutions are integrated into the workplace. The focus is on the functionality and efficiency of the solutions.

The visual style of the video clearly communicates the objective of making automation safer and more efficient. The use of animated graphics and a fast-paced narrative helps to make the video engaging. The tone of the video is professional and informative, emphasizing the benefits of integrating these solutions into the workplace. The video demonstrates how ASUS IOT solutions can help businesses improve safety, security, and regulatory compliance, ultimately leading to increased productivity and profitability.

28. Medtronic SaaS Onboarding Explainer Video - Demonstrate installation visually

This SaaS Animated Onboarding Video is a fantastic example of how to explain a complex process in a simple and engaging way. The video uses hand-drawn illustrations, bright colors, and a clear narration to guide viewers through the steps of installing a drier filter. The video's playful yet informative style makes it easy to understand and remember.

Video Design - The video's simple, clean visual style is effective in communicating the steps involved in installing a drier filter. The use of animations and illustrations helps to make the video engaging and easy to follow. The video design is simple yet effective, resulting in a well-designed and informative video.

The video's animated illustrations and clear, step-by-step instructions make the process of installing a drier filter easy to understand. The visual style of the video is playful yet informative, and the video tone is friendly and approachable, resulting in a well-designed and informative video.

29. QuickML

QuickML is a no-code ML platform that empowers users to create end-to-end machine learning pipelines with ease. The video is designed to introduce the key benefits of QuickML, highlighting its ability to streamline and accelerate the machine learning workflow.

Video Design - The video uses a clean and modern visual design, with animated elements and graphics. It features a combination of 2D and 3D animation, creating a visually appealing and engaging SaaS Animated Onboarding Video Example. The design includes bold fonts, a clear and concise layout, and a focus on simple graphics, which makes the information easily understandable.

The video's visual style effectively communicates the objective of the video by emphasizing the simplicity and ease of use of QuickML. The use of bold fonts and clear graphics highlights the no-code nature of the platform, making it accessible to a wider audience. The clean and modern aesthetic further reinforces the message that QuickML is an innovative and user-friendly solution. The overall tone of the video is positive, encouraging, and engaging, encouraging viewers to learn more about QuickML and explore its potential benefits.

30. Atlassian SaaS Onboarding Animation Video

Atlassian is a company that develops software tools for teams to collaborate and work better together. This video is designed to introduce Atlas, a new product that acts as a central hub for all team activity.

Video Design - This SaaS Animated Onboarding Video uses clean and simple graphics. A bright blue and white color palette is consistently used in the video. The video follows a simple layout using a combination of vibrant colors and minimalistic design for the interface. The use of bright colors and simple visual elements makes the video easy to understand and engaging.

The video's design effectively communicates the product's value by showcasing how Atlas brings clarity and organization to the chaos of managing numerous projects across multiple applications. The visual style reflects the product's goal to simplify team collaboration. The design is clean, approachable, and uses a positive tone, highlighting the ease of use and value of Atlas for team collaboration.

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How to plan and optimize SaaS Animated Onboarding Videos?

Value-Driven Approach: "Business is a matter of human service." - Milton Hershey. Advids embraces this service-oriented mindset. For a healthcare SaaS client, we crafted an onboarding video highlighting the tangible benefits of their platform for both patients and practitioners. This empathetic approach resonated deeply, leading to a 25% boost in customer retention.

Actionable: Emphasize the value proposition to resonate with target audience.

Aesthetic Appeal: "Color is a power which directly influences the soul." - Wassily Kandinsky. Advids leverages the power of color psychology. For a design software client, we developed a vibrant and engaging SaaS animated onboarding video that reflected their brand's creative spirit. This visually compelling approach resulted in a 15% increase in social media shares.

Actionable: Utilize color strategically to evoke desired emotions and brand association.

Problem-Solving Focus: "Fall in love with the problem, not the solution." - Uri Levine. Advids prioritizes understanding the core problem a client's SaaS product solves. For a cybersecurity client, we focused their onboarding video on addressing user anxieties around data breaches. This resonated with their target audience, leading to a 30% increase in demo requests.

Actionable: Clearly articulate the problem your product solves for the user.

Strategic Communication: "The key to successful marketing is to understand your customer so well that the product or service fits them and sells itself." - Peter Drucker. Advids meticulously researches target audiences. For a CRM client, we tailored their SaaS animated onboarding video to speak directly to the pain points of sales teams. This resulted in a 20% improvement in sales conversion rates.

Actionable: Tailor messaging to resonate with specific audience needs and pain points.

Contagious Content: "People don't share facts, they share emotions." - Jonah Berger. Advids understands the power of emotional connection. For an e-learning platform client, we infused their onboarding video with inspiring stories of student success. This emotionally resonant approach led to a 25% increase in organic reach and social sharing.

Actionable: Evoke emotion to make content memorable and shareable.

Why Advids for SaaS Animated Onboarding Video?

At Advids, we specialize in crafting high-quality, original SaaS animated onboarding videos designed to elevate your user experience and drive product adoption. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your onboarding process into an engaging and effective animated experience.

Boost User Engagement with Advids' Expertise:

12+ Years of Proven Success: With over 3400 successful projects across various industries, we possess a deep understanding of what makes compelling video content.
SaaS Onboarding Video Specialists: We've crafted over 320 captivating SaaS onboarding videos, helping businesses like yours streamline user adoption and reduce churn.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Transform Your Onboarding with Animated Storytelling:

Customized SaaS Onboarding Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or interactive tutorials, ensuring seamless integration with your platform.
Creative Storytelling Through Animation: Our skilled team of animators and storytellers craft engaging narratives that simplify complex concepts and resonate with your target audience.
Cutting-Edge SaaS Onboarding Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that leave a lasting impression.

A Partnership Focused on Your Success:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized and your objectives are met.
Strategic Communication: We prioritize clear and open communication, understanding your target audience, brand identity, and product features to create impactful onboarding experiences.


Ready to unlock the potential of SaaS Animated Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a SaaS Animated Onboarding Video?

A SaaS animated onboarding video is a visually engaging and interactive way to introduce new users to your software. It uses animation, storytelling, and clear instructions to guide users through the initial steps of using your product, making the learning process more enjoyable and effective.

These videos are particularly useful for SaaS products that have complex features or require users to learn specific workflows. They can be used to introduce new users to the product, educate existing users about new features, or provide step-by-step instructions for completing specific tasks.

What do top SaaS Animated Onboarding Videos have in common?

What makes SaaS Animated Onboarding Videos effective?

A compelling SaaS animated onboarding video is a powerful tool for driving user engagement and product adoption. It is designed to simplify the learning process, making it easier for users to understand and use your software.

A key element of effectiveness is the use of visual Storytelling to communicate the value proposition of your product. Animated Videos can effectively demonstrate how your software solves specific pain points, improves workflows, and delivers tangible value to users.

Methods for creating effective SaaS Animated Onboarding Videos include using clear and concise language, incorporating interactive elements, and providing a clear call to action. These techniques aim to engage viewers, make the learning process enjoyable, and encourage users to take the next step in their journey.

How long should your SaaS Animated Onboarding Video be?

A well-crafted SaaS animated onboarding video is a valuable tool for guiding new users through the initial stages of using your software. The ideal length of your video will depend on the complexity of your product and the specific goals you want to achieve.

Methods for determining the appropriate length include considering the target audience, the amount of information you need to convey, and the desired level of engagement. A shorter video might be suitable for introducing a simple product or highlighting a specific feature, while a longer video might be necessary for a more complex product or a comprehensive onboarding experience.

How to create SaaS Animated Onboarding Videos?

A successful SaaS animated onboarding video is a powerful tool for engaging new users and driving product adoption. The creation process involves careful planning, creative execution, and a focus on user experience.

A key element of the creation process is identifying the target audience and understanding their needs and pain points. This information will guide the development of a compelling narrative, the selection of appropriate animation styles, and the inclusion of relevant features and functionalities.

SaaS Onboarding Videos: User Welcome Guides

A successful SaaS Onboarding Video acts as a welcoming guide, simplifying your software and showcasing its value to new users. To achieve this, consider these key elements:

• Showcase Key Features: Focus on 2-3 core features that deliver the most immediate value. Don't just list features; demonstrate how they work and the problems they solve.
• Articulate Benefits: Emphasize the positive outcomes users will experience. Instead of saying our software has automated reporting, say save hours each week with automated reports.
• Real-World Use Cases: Ground the video in reality by showing how your software is used in everyday scenarios. This helps users visualize how it fits into their own workflows.
• Compelling Call to Action: Guide users towards the next step. Whether it's starting a free trial or exploring a specific feature, make the call to action clear and enticing.

Imagine a project management software showcasing its task assignment feature. The video could show a team collaborating seamlessly, assigning tasks, and tracking progress, highlighting the benefit of improved team efficiency.

Transform Onboarding From Passive to Engaging

Here's how to make your onboarding experience more engaging:

• Narrative Storytelling

  Craft a story that resonates with your target audience. Introduce a relatable character facing a challenge, and show how your software provides the solution.

  Example: A video onboarding for a design tool could use a narrative about a designer struggling with creative block, then show how the tool's features spark inspiration and streamline the design process.

• Visual Appeal

  Use vibrant animations and eye-catching graphics to make learning enjoyable. Visuals can simplify complex concepts and keep viewers entertained.

• Interactive Elements

  Incorporate quizzes or clickable hotspots to encourage active participation. This transforms viewers from passive observers to active learners.

• Micro-interactions

  Add subtle animations to user interface elements, like button clicks or menu transitions. These small details enhance the overall experience and add a touch of delight.

• Personalization

  Tailor video content to specific user segments. Address their unique needs and challenges, making the onboarding experience more relevant and impactful.

SaaS Video Strategies for Onboarding Success

Just as your SaaS product caters to diverse needs, your onboarding videos should be equally versatile. Here are some common types:

• Explainer Videos: (60-90 seconds) Provide a concise overview of your product's value proposition and core functionalities. Ideal for attracting new users and generating leads.
• Tutorial Videos: (2-5 minutes) Offer step-by-step guidance on specific features or tasks. Perfect for helping users master specific aspects of your software.
• Demo Videos: (3-7 minutes) Showcase your product's functionalities in action. Allow users to visualize its capabilities and understand how it works in real-world scenarios.
• Product Walkthroughs: (5-10 minutes) Provide a comprehensive tour of your product, Highlighting Key Features and Benefits in a structured manner. Ideal for new users seeking a deeper understanding.
• Feature Highlight Videos: (1-2 minutes) Focus on specific features and their unique advantages. Useful for showcasing new updates or addressing specific user needs.

Brand Your Launch Video

Your onboarding video is an extension of your brand. Ensure it reflects your brand identity through:

• Visual Style: Choose an Animation Style that complements your brand's personality. A playful brand might opt for a whimsical style, while a professional brand might choose a sleek and minimalist approach.
• Color Palette: Use your brand's colors consistently throughout the video. This reinforces brand recognition and creates a cohesive visual experience.
• Typography: Select fonts that align with your brand's typography guidelines. This ensures visual consistency across all your marketing materials.
• Music and Sound Effects: Choose audio elements that complement your brand's tone and style. Upbeat music might suit a dynamic brand, while calming music might be appropriate for a wellness brand.
• Character Design: If using characters, ensure they reflect your brand's values and resonate with your target audience.

For example, a brand known for its innovative technology might use a futuristic animation style with bold colors and a modern font.

Onboarding Videos: Unlocking Product Adoption

Onboarding videos can be a powerful catalyst for driving product adoption by demonstrating value and simplifying the user experience.

• Emphasize Benefits: Clearly articulate how your product solves specific pain points and improves users' workflows. For example, a CRM could showcase how it automates lead management, saving users time and increasing efficiency.
• Intuitive Onboarding: Make the initial experience smooth and easy to follow. Guide users through the essential steps, minimizing friction and maximizing early success.
• Showcase Success Stories: Feature real-world examples of how other customers have benefited from your product. This builds trust and inspires new users to achieve similar results.
• Clear Instructions: Provide concise, step-by-step guidance on how to use key features. This empowers users to quickly grasp the basics and start experiencing value.
• Encourage Exploration: Motivate users to explore different features and functionalities. This fosters a sense of discovery and mastery, leading to deeper engagement.

Empower Users, Reduce Support

Onboarding videos can be a valuable tool for reducing support inquiries and empowering users to self-serve.

• Reduce Support Tickets: Proactively address common questions and issues in your videos. This reduces the need for users to contact support for basic information.
• Self-Service Resources: Integrate videos into your knowledge base or help center, providing users with readily accessible visual guides.
• Enhance User Understanding: Clarify complex functionalities through visual demonstrations. This can prevent misunderstandings and reduce user frustration.
• Improve User Experience: By providing readily available solutions, you minimize user frustration and increase satisfaction with your product and support.
• Reduce Support Costs: Empowering users to self-serve through video tutorials can significantly reduce the workload on your support team, leading to cost savings.

A software company noticed a high volume of support tickets related to a specific feature. They created a short tutorial video addressing the common issues and saw a significant decrease in related support requests.

Crafting Compelling Onboarding Stories

A strong storyline transforms your onboarding video from a simple explanation into an engaging experience.

• Know Your Audience: Understand their needs, pain points, and aspirations. This will help you Craft a Story that resonates with them.
• Define a Clear Goal: What do you want viewers to do after watching the video? Sign up for a trial? Explore a specific feature? Your story should lead them towards this goal.
• Narrative Arc: Structure your story with a beginning (introducing the challenge), middle (showcasing your solution), and end (highlighting the positive outcome).
• Conflict and Resolution: Introduce a relatable challenge your target audience faces and demonstrate how your product provides the solution. This creates a sense of urgency and relevance.
• Emphasize Emotion: Connect with viewers on an emotional level by showcasing how your product improves their lives or helps them achieve their goals.

Think of a video for a time management app. The story could follow a busy professional struggling to balance work and life, then show how the app helps them regain control and find more time for what matters.

Unleash Your Video's Power

Measuring the effectiveness of your onboarding video is crucial for optimization and improvement. Track these key metrics:

• Video Completion Rate: This indicates how engaging and informative your video is. A low completion rate suggests viewers are losing interest before the end.
• Engagement Rate: Track interactions like clicks on Interactive Elements or specific segment views. This reveals which parts of the video are most captivating.
• Click-Through Rate: Measure how many viewers click on calls to action within the video. This indicates the effectiveness of your calls to action in driving desired actions.
• Conversion Rate: Track how many viewers complete desired actions after watching the video, such as signing up for a trial. This measures the video's impact on conversions.
• Customer Satisfaction: Gather feedback through surveys or polls to understand user satisfaction with the onboarding process. This helps identify areas for improvement.

You can track these metrics using Video Analytics platforms, which provide insights into viewer behavior and video performance.

Turn Onboarding Videos into Lead Magnets

Your onboarding video can be a powerful Lead Generation tool, attracting potential customers and guiding them further down the sales funnel.

• Highlight Key Features: Focus on the benefits that resonate most with your target audience. Show how your product solves their specific pain points and delivers tangible value.
• Strong Call to Action: Encourage viewers to take the next step, such as signing up for a free trial, downloading a resource, or requesting a demo. Make the call to action clear and compelling.
• Targeted Videos: Create tailored videos that address the unique needs and challenges of different user segments. This increases the relevance and impact of your message.
• Multi-Platform Promotion: Share your video on your website, social media channels, email marketing campaigns, and other relevant platforms to maximize reach.
• Track Lead Generation: Monitor how many leads are generated directly from the video using UTM parameters or dedicated landing pages. This allows you to measure its effectiveness and optimize your lead generation strategy.

For example, a video targeting marketing professionals could highlight features related to campaign automation and analytics, while a video for sales teams could focus on lead management and CRM integration.

Video Strategies for Every Customer Stage

Strategically integrate onboarding videos throughout the customer journey to provide timely and relevant information at each stage.

• Awareness: Use Explainer Videos on your website or social media to introduce your product and its value proposition to potential customers.
• Consideration: Showcase key features and benefits through Demo Videos or Product Walkthroughs on your product pages or in email marketing campaigns.
• Decision: Provide compelling reasons to choose your product through customer Testimonial Videos or case studies on your pricing page or in sales presentations.
• Action: Guide new users through the onboarding process with Tutorial Videos embedded in your welcome emails or within your software application.
• Retention: Keep users engaged and informed about new features or updates through Feature Highlight Videos shared on your blog or in-app notifications.
• Advocacy: Encourage satisfied customers to share their success stories through video testimonials, which can be featured on your website or social media channels.

By mapping your video content to specific stages of the customer journey, you can provide a seamless and informative experience that drives engagement and conversion.

Case Study: Gamifying Onboarding for Duolingo

Company: Duolingo

Objective:

Approach:

Gamification Elements:

• Interactive Tutorials: Onboarding videos were replaced with interactive tutorials that required users to actively participate in the learning process.
• Progress Tracking: Users were presented with a clear progress bar and visual rewards for completing each stage of the onboarding process.
• Challenges and Achievements: The onboarding experience included mini-challenges and achievements that provided users with a sense of accomplishment and encouraged them to continue learning.

Results:

• Increased User Engagement: The Gamified Onboarding experience resulted in a 25% increase in user engagement and a 10% decrease in drop-off rates during the first week of use.
• Improved Retention: The gamified approach led to a 15% increase in user retention after the first month, demonstrating the effectiveness of gamification in motivating users to continue learning.

Conclusion:

Case Study: Mobile Onboarding for Spotify

Case Study: Budget-Friendly Onboarding Video for Slack

How SaaS animated onboarding video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and effectiveness in driving SaaS trial sign-ups or feature adoption.
7.Brand Alignment Determining video alignment with brand message, identity, and SaaS product value proposition.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, SaaS animated onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636, 3.5% of 13636 is ~477)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.