Imagine your SaaS product, not just launched, but understood instantly. What if clarity itself became your strongest marketing tool? I am here today; in this article, we explore the transformative power of SaaS explainer videos. What we've discovered is that these videos aren't just effective; they're reshaping how our customers engage with our products, leading to remarkable growth. Let's dive into the data to see just how powerful these videos can be.
68% of People will Happily Watch a Business Video if it's Under a Minute.
82% of them stated that video marketing is their key marketing strategy.
69% of B2B marketers plan to increase their investment in video marketing in 2024.
These stats reveal a powerful trend: video is not just a nice-to-have, it's a must-have. SaaS explainer videos, in particular, offer a dynamic way to showcase your product's value and engage potential customers. Today, we're diving into over 30 Powerful SaaS Explainer Video examples that instantly caught our eye and sparked our interest
We admire how Datasite elevates the typical SaaS explainer video with captivating 3D animation. The transforming orange cube, symbolizing Datasite's evolving capabilities, unfolds to reveal a dynamic inner world of seamless document management. This visual metaphor, combined with the vibrant color palette and energetic music, immediately captures attention.
In just one minute, we grasp the essence of Datasite's enhanced platform”a powerful tool streamlining M&A and capital markets. We see AI-driven organization, custom watermarking, and real-time data insights, all presented with remarkable clarity and visual finesse. This video inspires us to rethink the possibilities of SaaS video marketing, showcasing how complex functionalities can be communicated with style and impact.
What We Can Learn
Craft a visual metaphor that instantly communicates your product's core value, sparking curiosity.
Health-RI is a company that helps manage huge amounts of data involved in modern health research. The video is designed to introduce their product, Personal Health Train (PHT) , a new solution that can access various health data sources without sharing data in a central database.
Video Design - The video employs a SaaS Explainer Video style, using a clean and simple visual design. It features vivid colors, flat design graphics, and animated icons, making the presentation engaging and easy to understand. The visual elements are minimal, but effectively convey the complex concept of managing large amounts of data for research purposes. The use of simple and consistent animation brings the information to life, creating a clear and compelling narrative.
The video's visual style effectively communicates the objective of the video, which is to introduce PHT and explain how it works. It does so by using a clear and concise visual language that is easy to understand. The use of icons and animations, combined with a simple color palette and minimal text, makes the video both informative and engaging. The overall tone is friendly and approachable, highlighting the benefits of using PHT for health research.
This SaaS Explainer Video for Marketing is a fantastic example of how to effectively communicate the value of a complex solution. The isometric style, combined with a blue color palette, creates a clean and professional look that is both engaging and informative.
Video Design - The video uses animated graphics and straightforward language to effectively communicate the goal of the warehouse solution. The consistent blue palette and crisp lines maintain a professional and engaging tone.
By showing a clear depiction of warehouse operations, the video illustrates how the solutions improve efficiency and reduce costs. This is a great example of how to use animation to simplify complex concepts and make them easy to understand.
Benchling is a cloud-based platform built for scientific research and development, specifically targeting teams in discovery and development. The video is designed to showcase the platform's benefits for its intended audience.
Video Design - The video starts with a visually engaging animation of data elements, scattered in a blue background. It uses bright and clean graphics to portray the platform's features. These elements emphasize the platform's organized and structured approach, which is vital for efficient research processes. It also incorporates line icons, representing various features within Benchling, such as inventory, search, notebook, and registry. The video's design makes it a strong SaaS Explainer Video for Marketing, highlighting the platform's ease of use and focus on scientific workflow.
The video effectively communicates its objective by illustrating the platform's key features and benefits through animation, line icons, and minimal text. It uses a professional tone, suggesting a reliable and efficient solution for scientific teams. Overall, the design and content effectively showcase the platform's ability to streamline workflows, facilitate collaboration, and promote efficient data management within the research and development process.
This saas explainer is genius. Its simple 2D design immediately conveys ShopTalk's core essence, cleverly blending product demos with community highlights. Vibrant colours, charming character illustrations create memorable engagement, fostering user belonging.
Visual metaphors, like paper airplanes representing feedback, add surprising depth. It perfectly captures collaborative sharing, guidance, platform improvement€”all within a compelling narrative.
Smart pacing, clear messaging ensure effective communication. It masterfully showcases complex online communities simply, inspiringly. A fantastic example of impactful, concise explainer video creation.
What We Can Learn
Visual metaphors make complex ideas clear, driving understanding.
SurveyMonkey Anywhere allows collecting data online or offline. This video is designed to promote the product, showcasing its flexibility and ease of use.
Video Design - This Company Launch Explainer Video uses bright, simple, and easy to understand visuals. The flat design style and minimal animations provide a clean and professional look. The video incorporates a variety of scenes like a tablet, a backpack, a landscape, and a retail store.
The vibrant color palette and the consistent use of white space make the video engaging and easy to follow. The video uses simple illustrations to depict the process of collecting data in different scenarios and creates a sense of ease of use and convenience for the product. This style communicates the product's core value of being easy to use and accessible for various demographics. The video's overall tone is cheerful and optimistic, reflecting the product's user-friendly approach.
This video is designed to introduce the commercial marketplace and Marketplace Rewards, highlighting how it can help businesses increase sales and reach new customers. It's a powerful tool for businesses looking to grow, and this video does a great job of showcasing its potential.
Video Design - The video design is straightforward and modern, emphasizing a SaaS Explainer Video for Marketing style. The visual style features a dark background with bright, teal and purple colored graphic elements that pop out. The icons used are simple and easily recognizable, representing key concepts. The video follows a clean and consistent aesthetic, with a clear hierarchy of information, and a linear flow that makes it easy to follow.
The video uses animation and motion graphics, combined with text to create engaging visuals. This helps to create a sense of excitement and opportunity, demonstrating how Microsoft can help businesses grow and thrive. The overall tone of the video is optimistic, confident, and professional, positioning Microsoft as a trusted partner in helping businesses succeed.
In today's fast-paced business world, agility is key. We see a stark contrast between the clunky legacy systems of the past and the sleek, modern solution offered by o9. The swirling vortex of spreadsheets powerfully captures the chaos of outdated planning processes.
o9's Digital Brain shines as a beacon of clarity, a centralized hub of information. We love the way the video effortlessly showcases its ability to integrate all business functions in real time. This SaaS explainer video design masterfully uses visuals to convey the transformative power of data-driven decision-making.
What We Can Learn
Focus on the "aha!" moment - the point where viewers understand the value proposition.
AWS Wavelength is a cloud computing service that brings AWS services to the edge of the 5G network. This service is designed to introduce AWS Wavelength and explain its benefits for businesses.
Video Design - The video uses a simple, clean, and modern design style. Vibrant blues and pinks create a visually appealing aesthetic. Flat design elements with minimal details make the video visually simple and engaging. The video uses a combination of 2D and 3D animation to demonstrate how AWS Wavelength works. The animated graphics are clear, concise, and easy to understand. Bold, geometric shapes create a dynamic and engaging experience for the viewer, making it an excellent SaaS Explainer Video for Marketing.
The combination of bright colors and geometric shapes creates a playful and modern feel, which contrasts nicely with the detailed information about AWS Wavelength. The use of animation and simple graphics effectively illustrates the complex concepts of cloud computing and 5G network connectivity. The visuals clearly show how AWS Wavelength enables businesses to deliver a seamless and personalized customer experience, effectively communicating the goal of the video to highlight the benefits of AWS Wavelength.
From the very first scene, this SaaS explainer video effortlessly conveys the common frustration of data overload. The video showcases Trifacta's powerful features, focusing on how it streamlines data preparation, seamlessly integrates with cloud data warehouses, and ultimately transforms raw data into valuable insights.
We all appreciate how the video simplifies complex concepts through engaging visuals and a friendly narrative. It successfully highlights Trifacta's interactive interface and low-code capabilities, encouraging viewers to explore a more efficient and intuitive approach to data engineering.
What We Can Learn
Let your visuals tell the story; less narration, more "aha!" moments.
Google Assistant is designed with privacy in mind, this video explains how it allows you to customize your privacy settings.
Video Design - Colorful characters represent different people in a home environment, the animation is clean and engaging, making the video approachable for a broad audience. The video effectively communicates the idea of privacy and control by showing the user turning on Guest Mode.
This is a great example of a SaaS Explainer Video for Marketing that uses a friendly tone to encourage users to take control of their privacy and highlights the ease of use of Google Assistant.
In this impressive SaaS explainer video, we see how OccuTrack addresses the critical issue of AMD. The video opens with compelling global statistics and a clear illustration of the progressive stages of vision loss, instantly grabbing the viewer's attention and establishing a sense of urgency. The simple, yet effective animation style, with its soft blue hues, creates a calming atmosphere that fosters trust.
We all appreciate how OccuTrack's complex technology is explained in an easily digestible format, using visual metaphors and straightforward language. The video seamlessly transitions between explaining the problem and presenting the solution, showcasing OccuTrack's user-friendly interface and benefits. The final call to action to visit their website is strategically placed, encouraging viewers to learn more about this life-changing technology.
What We Can Learn
Clearly show the positive impact, fostering a sense of hope and encouraging engagement.
The Diligent ESG explainer for SaaS showcases a masterful blend of minimalism and impact. The video smartly uses a limited color palette and clean typography to create a visually appealing and easy-to-digest experience. We particularly appreciate how the animated transitions effortlessly guide the viewer through the platform's core functionalities, creating a compelling narrative without the need for voiceover.
The video's strength lies in its ability to convey the importance of ESG while simultaneously showcasing Diligent's solutions. It's a perfect example of how motion graphics and data visualization can work harmoniously to demonstrate the value proposition of a SaaS product. We have ever seen a video so impactful with so little.
CorVel provides solutions to help clients manage pharmacy costs. The company's pharmacy program includes a variety of services like prior authorization, formulary management, and mail order.
Video Design - This SaaS Explainer Video for Marketing uses simple graphics to communicate the core features of the pharmacy program. The video utilizes a colorful and engaging design, featuring a combination of illustrations, clean lines, and simple geometric shapes. The visuals are clean, clear and emphasize the key points of the video narrative, which focuses on the complex procedures involved in prior authorization and the role of the service in helping adjusters make decisions.
The animation style effectively demonstrates how the services streamline the pharmacy process. The animation helps to showcase the complexities of the pharmacy process, by highlighting the interactions between adjusters, pharmacies and the pharmacy specialists. This, in turn, effectively communicates the benefits and value of the services. The video is upbeat and optimistic, emphasizing how the company can help clients improve their pharmacy outcomes, ultimately helping them save money and improve efficiency.
We love this dynamic explainer video for Ascendum Makina, showcasing Volvo's innovative Hill Assist feature in under a minute. The vibrant visuals and fast-paced editing immediately grab attention, highlighting the truck's capabilities in challenging terrains. The clever use of split-screen and close-ups clearly demonstrates the functionality of Hill Assist, making it easy for viewers to understand its value.
We have ever seen an explainer done this powerfully. The aerial shots of the Volvo trucks navigating the quarry add a sense of scale and realism, while the presenter's enthusiastic delivery keeps the viewer engaged. This video effectively communicates the benefits of Hill Assist, emphasizing its role in enhancing safety, comfort, and operational efficiency.
What We Can Learn
Craft compelling visuals; viewers remember what they see, driving engagement.
Avast Business Cloud Backup video is designed to showcase the importance of data protection for businesses against cyber threats.
Video Design - The video uses a B2B Software Explainer Video style, with a dark blue background and bright blue and red graphical elements. This style is clean and professional, which helps to communicate the seriousness of the topic.
The video uses an animated graphic style to show how Avast Business Cloud Backup can protect businesses from the dangers of ransomware. The animation is easy to follow, and the colors are bright and engaging. This style clearly demonstrates how data backups can be easily retrieved, minimizing the impact of a cyber attack. Avast uses a direct, informational tone that reinforces the need for a business cloud backup solution. The style of the video is both clear and engaging for a business audience. This video effectively conveys the urgency of protecting data and the benefits of using Avast Business Cloud Backup.
Olive is a healthcare technology company that aims to improve healthcare efficiency and affordability. The video is designed to highlight Olive's AI workforce, which automates healthcare's most repetitive tasks.
Video Design - The video utilizes vibrant color palettes, specifically a bright purple background. This is a good example of a SaaS Explainer Video because it uses clean lines, simple icons, and animated graphics to effectively communicate Olive's value proposition. The white color of the icons provides contrast against the purple background, making them easy to see. The movement and flow of the animated icons visually demonstrate how Olive automates these tasks.
The visual style of the video successfully communicates the objective. The video's narrative emphasizes the challenges of healthcare administrative processes, leading viewers to understand Olive's solution. The video's tone is upbeat and optimistic, suggesting that healthcare can be more efficient and effective with the help of Olive's technology. The graphics are modern, and the use of animation makes the video visually appealing and engaging. The video is able to convey a strong message using a simple, concise format.
This saas explainer video is killer. Its under-a-minute runtime expertly showcases OneAtlas APIs functionality, benefits, immediately grabbing viewer attention. That initial monitor connection? Pure genius; it visually nails seamless API integration.
Diverse map visualizations across various devices brilliantly demonstrate practical applications. It smoothly transitions from GIS software to mobile apps, highlighting versatility for diverse business needs. OneAtlas empowers businesses using data insights.
This video's concise, impactful design is a masterclass in efficient communication. It's a perfect example of how a short, sharp video can effectively communicate complex information, leaving viewers wanting more.
What We Can Learn
Start with a captivating visual, instantly showing your SaaS's value.
Syncsort believes that data makes the difference. Modern businesses must draw in data from many sources and in many forms. The video is designed to explain how Syncsort helps these businesses own, access, and analyze data to build new products and services.
Video Design - The video uses a minimalist style with simple white lines and shapes on a blue background. This design style makes the video visually engaging and easy to understand. This is an Educational Explainer Video that uses simple graphics and animations to demonstrate complex data management concepts. The video uses minimal text, focusing on visuals to drive the message.
The minimalist style of the video effectively communicates the key takeaways. The clean, bright colors create a professional tone that is both informative and engaging. The simple graphics and animations make the video easy to understand, which allows the viewers to focus on the key message of how Syncsort can help businesses.
KPMG Lease Hub is a cloud-based solution designed to help businesses manage the complexities of AASB 16. The video is designed to showcase this service and its benefits.
Video Design - The video uses a simple, flat design style that is common in Motion Design Explainer Videos. The use of vibrant colors and clear lines makes the video easy to follow. The use of icons and simple animations helps to communicate the message visually.
The design of the video reflects KPMG's branding and approach to providing solutions for complex business challenges. The video's style and messaging are tailored to a specific audience, likely accounting professionals who are responsible for managing and reporting on leases. The use of visual elements like a person with glasses, graphs, and a spreadsheet demonstrates the need to monitor and recalculate balance and its importance. The video's tone is professional and informative. It effectively conveys the benefits of using KPMG Lease Hub, which ultimately helps businesses meet their compliance requirements for lease accounting.
21. district0x Cartoon SaaS Explainer Video - Increase engagement implicitly
It's fascinating to think of how a complex concept like a blockchain can be explained in just a minute. This video uses the age-old problem of the Byzantine Generals as a metaphor, bringing the idea to life in a simple, visually engaging way. By showing the generals struggle to coordinate an attack without knowing who is trustworthy, were instantly reminded of the fundamental problem of trust in decentralized systems.
And then comes the blockchains solution, revealed through a series of dynamic illustrations that depict the distributed ledger, proof of work, and consensus mechanism. Its like watching a puzzle piece come together, and its all thanks to the clever combination of visuals and narration. This is a perfect example of how an explainer video can break down complex ideas and make them accessible to a wider audience, and its a must-watch for anyone interested in learning more about this revolutionary technology.
What We Can Learn
Relatable metaphors make abstract concepts clear, increasing engagement.
Rubrik introduces Zero Trust Data Security, a solution that helps to prevent attacks and turn major attacks into recoverable events. The video is designed to highlight the vulnerability of traditional data security methods and introduce the concept of zero trust.
Video Design - The video uses bold and vibrant colors like pink, blue, and yellow to create an engaging and modern aesthetic. It employs a simple graphic style with flat icons and animations, which is common in SaaS Explainer Video for Marketing videos. The use of contrasting colors helps to draw attention to important elements, such as the skull icon representing the threat and the folders representing data.
The visual style of the video effectively communicates the objective of the video, which is to showcase the effectiveness of Zero Trust Data Security in protecting data. The bright colors, simple graphics, and engaging animations make the video both informative and visually appealing, effectively communicating the serious subject of data security in a clear and approachable way. The tone of the video is urgent and informative, highlighting the need for advanced security solutions to combat modern threats. The animation style creates a sense of urgency by showing the skull icon moving towards the data, symbolizing the attackers' threat.
Schneider Electric is a company that provides innovative solutions for energy management and automation. This video is designed to highlight how the company leverages technology to improve electrical systems and make them safer, more efficient, and sustainable.
Video Design - This SaaS Explainer Video uses vibrant colors and clear graphics to illustrate the concept of digital transformation in power systems. The animation style is simple and easy to understand, with a focus on showing how technology can connect and share data. The use of QR codes and a mobile phone interface is central to the video, and it emphasizes the role of technology in accessing key project information, instructions, and other vital details.
The visual style of the video effectively communicates the objective of the video, which is to introduce Schneider Electric's digital solutions and their benefits. The use of simple, clear graphics and animation helps to make the complex topic of digital transformation in power systems easy to understand. The video is informative and engaging, and it clearly demonstrates the value of the company's digital solutions. The tone of the video is professional and informative, emphasizing the technological advancements and practical applications of Schneider Electric's solutions.
Jacada offers customer service automation solutions for global enterprises. This video is designed to demonstrate how automation helps make customer service tasks more efficient.
Video Design - The video features a cartoon style that uses humor to illustrate how customer service tasks used to be, making the complex subject of customer service automation easy to understand. The tone of the video is playful and lighthearted, engaging the viewer and communicating the message that solutions can improve customer service interactions, reducing the time and effort required, thus achieving a smoother and more efficient customer experience.
This is a great example of a SaaS Explainer Video for Marketing that uses animation to explain a complex topic in a simple and engaging way. The use of humor is particularly effective in making the video memorable and relatable to the target audience.
MRI is a software company focused on creating connected communities. The software transforms how people live, work, and play.
Video Design - The video uses a simple, clean, and modern 3D animation style. This style is common in SaaS Explainer Video for Marketing and effectively communicates the company's brand values. Vibrant colors, clean lines, and simple characters create a friendly and inviting feel.
Frustrated customers, burning computers, and a happy couple discussing five-star reviews highlight common business challenges. The software solves these challenges, conveying a message of a company that strives to create ways for communities to live better, work smarter, and play more. The tone is positive and optimistic, emphasizing the benefits of using the software.
KIOXIA is a company that produces flash memory. This video is designed to showcase the company's product and the impact it has on the world.
Video Design - Graphics are clean, modern, and move smoothly, using motion graphics as well as illustrative elements. It has the look of a SaaS Explainer Video for Marketing. The video uses a combination of graphics, animations, and text to explain the technology.
The video's visual design effectively communicates the objective of the video. It drives home the point that the product can solve a lot of storage problems with its multiple values and advanced technology. The video's overall tone is informative and engaging. The graphics are appealing to the viewer and make it easy to understand the concept of flash memory. The information shared in the video is well-presented and effectively communicates the value of the company's flash memory products.
In the complex world of financial data, we all recognize the challenges of outdated and siloed systems. ITRS Geneos reimagines how financial institutions handle their market data, offering a streamlined solution to the ever-growing regulatory demands and market shifts. The animation skillfully portrays these complex issues, highlighting the need for a modern approach to market data management.
The video showcases Geneoss intuitive UI, highlighting its ability to collect, analyze, and visualize performance metrics in real-time. We love the clean aesthetic and strategic use of 2D elements, creating a SaaS explainer video design that's both informative and visually engaging. The call to action encourages viewers to contact ITRS for a deeper dive into Geneos's capabilities.
What We Can Learn
Incorporate a relatable story or scenario to connect with your audience emotionally, building trust.
Cedar Brook Groups retirement planning SaaS explainer is brilliantly simple yet sophisticated. Crisp graphics, warm colors, effortless 2D animation€”it all works together seamlessly to make complex financial concepts easily digestible, engaging viewers.
Clever use of budget tracking web tool mockups adds practical value, immediately demonstrating utility. Happy retirees, showcased via filmstrip effect, powerfully reinforces their mission, inspiring viewers to envision their own fulfilling retirement.
Ultimately, this SaaS explainer masterfully shows how impactful design, concise messaging can empower viewers. Subtle prompting encourages viewers to seek professional financial guidance, making it a truly effective marketing tool.
What We Can Learn
Inspire viewers by showcasing happy users achieving their goals, motivating them to act.
For a captivating SaaS explainer video, consider this OpenText production. It masterfully captures the resource and innovation challenges banks face, using a clever blend of animations and metaphors like a cityscape connecting to the cloud.
This video stands out for its compelling visuals and clear messaging. The pie chart effectively breaks down key benefits, while dynamic transitions create visual interest. OpenText's solutions are presented as the answer to banks' complex needs, all within a concise and polished video.
FAQ
How can an explainer video help me clearly communicate my SaaS product's value proposition to potential customers?
Explainer videos effectively communicate your SaaS product's value by showcasing benefits, simplifying features, and demonstrating value, leading to increased conversions.
What are the different styles of SaaS explainer videos (e.g., animated, live-action, whiteboard), and which one would be most effective for my target audience?
Animated, live-action, and whiteboard styles cater to different audiences and brand personalities. Consultations help determine the optimal style for your needs.
What is the ideal length for a SaaS explainer video to maintain viewer engagement without being too long or too short?
Ideal length for SaaS explainer videos is 60-90 seconds, balancing engagement and information. Shorter videos suit social media; longer formats work for websites.
What is a realistic budget I should consider for producing a professional-quality SaaS explainer video?
Professional SaaS explainer video budgets range from $1,000 to $6,000, depending on complexity and style. Fixed-fee pricing ensures budget predictability.
How can I ensure my explainer video effectively addresses the pain points and challenges my SaaS product solves for customers?
Thorough audience analysis during pre-production ensures the video directly addresses customer pain points and showcases solutions effectively.
What are some best practices for writing a compelling script that captures attention and clearly explains my SaaS product's benefits?
Compelling scripts focus on benefits, use clear language, and tell relatable stories. Collaborative script development ensures a message that resonates.
How can I find and select a reputable video production company or freelancer with experience creating successful SaaS explainer videos?
Experienced video production teams with specialized expertise in various styles deliver exceptional results. Portfolios and testimonials demonstrate credibility.
How can I incorporate my existing brand assets (logo, colors, fonts, etc.) into the video to maintain brand consistency?
Seamless brand asset integration (logo, colors, fonts) maintains consistent brand identity and reinforces recognition throughout the video.
What are some effective ways to use animation or visuals to simplify complex SaaS concepts and make them easier for viewers to understand?
Animation and visuals simplify complex SaaS concepts, making them easily digestible and memorable, enhancing viewer comprehension.
How can I use storytelling techniques to make my SaaS explainer video more engaging and memorable for viewers?
Storytelling techniques, incorporating relatable scenarios and emotional connections, create engaging and memorable explainer videos.
What are some common mistakes to avoid during the pre-production and production phases of creating a SaaS explainer video?
A structured production process avoids common pitfalls like unclear messaging, technical jargon, and neglecting the target audience.
How can I ensure my explainer video is optimized for various platforms and devices (e.g., desktop, mobile, social media)?
Video optimization for various platforms and devices (desktop, mobile, social media) ensures a consistent and high-quality viewing experience.
What are some effective call-to-actions to include in my video to encourage viewers to take the next step (e.g., visit my website, request a demo)?
Strategic placement of effective calls-to-action (website visits, demo requests) encourages viewers to take the next step.
How can I use customer testimonials or success stories within my explainer video to build trust and credibility?
Incorporating customer testimonials and success stories builds trust and credibility by showcasing real-world value and positive experiences.
How can I adapt successful SaaS explainer video examples from other companies to fit my specific product and target audience while still maintaining originality?
Adapting successful examples while prioritizing originality ensures your video stands out and resonates with your target audience, avoiding generic content.
How to plan and optimize SaaS Explainer Videos?
Positioning Precision: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - April Dunford. Advids used this principle for a project management software client. We positioned their product as the solution for collaborative teams struggling with disorganization, leading to a noticeable improvement in their click-through rates from video to product page.
Actionable: Define a clear and compelling position for your product in the market.
Visual Storytelling: "People don't buy what you do, they buy why you do it." - Patrick McNeil. Advids leveraged this for a sustainable fashion brand. Their explainer video focused on their mission of ethical production and environmental responsibility, resulting in a stronger brand connection with their target audience and increased sales.
Actionable: Communicate the purpose and values behind your product through visuals.
Process Simplification: "The most dangerous kind of waste is the waste we do not recognize." - Shigeo Shingo. Advids applied this to a CRM software client. We streamlined their explainer video to focus on the core benefits, eliminating jargon and unnecessary details. This resulted in higher viewer retention and improved conversion rates.
Actionable: Simplify complex information and focus on core value proposition.
Relatable Narratives: "Great speakers connect with their audience by making their ideas relatable." - Adam Grant. Advids used this approach for an educational software client. We incorporated relatable scenarios of students struggling with learning challenges and how the software provided solutions, leading to a significant increase in demo requests.
Actionable: Use relatable stories and examples to connect with your target audience.
Iterative Design: "The best way to get a good idea is to get lots of ideas." - Jake Knapp. Advids applied this principle for a healthcare software client. We developed multiple explainer video concepts and tested them with the target audience, iterating based on feedback. This resulted in a final video that effectively communicated the product's value and drove conversions.
Actionable: Test and iterate your video concept based on audience feedback.
Why Advids for SaaS Explainer Video?
At Advids, we create high-quality, original SaaS explainer videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven success helps transform your vision into compelling and effective animation.
Transforming Ideas into Engaging Animations:
Customized SaaS Explainer Video Solutions: We tailor each project, whether it's a concise explainer video, engaging character animation, or any other SaaS video format, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that resonate with your viewers and inspire action. Cutting-Edge SaaS Explainer Video Technology: We utilize industry-leading software and techniques to deliver visually stunning videos that leave a lasting impression.
A Legacy of Success and Client Satisfaction:
12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of what makes a SaaS explainer video truly effective. Over 320 of these projects have been specifically focused on SaaS explainer videos. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Collaborative Approach to Video Production:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is accurately represented in the final animation. Strategic Communication: Open and clear communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create impactful SaaS explainer videos.
Ready to unlock the potential of SaaS Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a SaaS Explainer Video?
A SaaS explainer video is a short, engaging video that explains the value proposition of a software-as-a-service (SaaS) product. It typically focuses on the problems the software solves, the benefits it provides, and how it works. These videos are designed to educate potential customers, build trust, and drive conversions.
SaaS explainer videos are used in a variety of marketing and sales contexts. They can be used on landing pages, social media, email campaigns, and even as part of sales presentations. They are also effective for onboarding new users and providing customer support.
What do top SaaS Explainer Videos have in common?
Screen recordings - A clear demonstration of the software's features.
Customer testimonials - A powerful way to build trust and credibility.
Data-driven insights - A compelling way to showcase the value of the software.
Call to action - A clear instruction to encourage viewers to take the next step.
Problem-solution approach - A logical structure that resonates with viewers.
Engaging storytelling - A memorable way to connect with viewers on an emotional level.
Visual metaphors - A creative way to simplify complex concepts.
Industry-specific language - A way to connect with viewers on a deeper level.
Concise messaging - A way to keep viewers engaged and focused.
High-quality visuals - A way to create a professional and polished look.
Brand consistency - A way to reinforce your brand identity.
What makes SaaS Explainer Videos effective?
A captivating SaaS explainer video is a powerful tool for communicating the value of your software and driving conversions. A key element is a design to clearly articulate the benefits of your software and how it differentiates you from competitors.
A fundamental approach to creating effective SaaS explainer videos is to use a problem-solution-result structure. This structure provides a clear and logical flow that is easy for viewers to follow. It guides viewers through the challenges their business faces, presents your software as the solution, and showcases the positive outcomes they can expect.
The effectiveness of SaaS explainer videos is driven by the use of high-quality visuals, whether animated or live-action, to keep viewers engaged and make complex concepts easier to understand. They tell a story that resonates with your target audience and connects with their emotions.
How long should your SaaS Explainer Video be?
A strategic approach to creating effective SaaS explainer videos is to keep the video length concise and to the point, focusing on the most important information. Aim for a video length of under 2 minutes, as viewers have shorter attention spans.
Pre-production pointers
What is the primary goal of the video?
What are the key benefits of the software?
What are the target audience's pain points?
What is the ideal call to action?
What is the desired length of the video?
What is the budget for the video?
What is the timeline for the video?
How to create SaaS Explainer Videos?
A compelling SaaS explainer video is a powerful tool for communicating the value of your software and driving conversions. A key element is to create a clear and concise narrative that directly addresses your audience's specific needs and desires.
A Strategic Approach: Problem-Solution-Result
A strategic approach to creating effective SaaS explainer videos is to use a problem-solution-result structure. This structure provides a clear and logical flow that is easy for viewers to follow. It guides viewers through the challenges their business faces, presents your software as the solution, and showcases the positive outcomes they can expect.
Pre-Production Pointers
Define target audience: Who are you trying to reach with your video? Understanding your audience's needs, pain points, and goals is crucial for crafting a compelling message.
Identify key benefits: What are the most significant advantages your software offers? Highlight the benefits that resonate most with your target audience.
Develop a script: A well-written script is the foundation of a successful explainer video. It should be concise, engaging, and clearly communicate your message.
Choose a video style: Consider the tone and style of your brand and target audience when selecting a video style. Options include animation, live-action, or a combination of both.
Select visuals: High-quality visuals are essential for capturing attention and conveying your message effectively. Choose visuals that are relevant, engaging, and consistent with your brand.
Production Pointers
Scripting: Refine your script to ensure it is clear, concise, and engaging. Use storytelling techniques to connect with your audience.
Storyboarding: Create a storyboard to visualize the flow of your video and ensure a cohesive narrative.
Voiceover recording: Choose a professional voiceover artist who can deliver your script with clarity and enthusiasm.
Animation or live-action filming: Produce high-quality animation or live-action footage that complements your script and visuals.
Video editing: Edit your video to create a seamless and engaging experience for viewers. Use transitions, music, and sound effects to enhance the overall impact.
SaaS Video Conversion Secrets
Creating a High-Converting SaaS Explainer Video
Creating a high-converting SaaS explainer video requires a strategic approach that goes beyond entertaining visuals. It starts with a deep understanding of your ideal customer.
Know Your Audience:
Conduct thorough user research, including surveys and interviews, to identify your target audience's pain points, motivations, and preferred communication styles.
Analyze your competitors' videos to understand what resonates with their audience and identify opportunities to differentiate your message.
Tailor Your Message:
Craft a clear and concise narrative that directly addresses your audience's specific needs and desires.
Use language and visuals that are relevant to their industry and experience level.
Highlight the key benefits of your software and how it solves their specific problems.
Inject Personality and Encourage Sharing:
Incorporate humor, storytelling, or relatable scenarios to make your video more engaging and memorable.
Feature customer testimonials or case studies to build trust and credibility.
Optimize your video for sharing on social media platforms and embed it on your website and landing pages.
SaaS Video Secrets for Captivating Launches
Feature customer testimonials or case studies to showcase real-world success stories.
Highlight positive reviews and ratings from reputable sources.
Use data and statistics to demonstrate the effectiveness of your software.
Show, Don't Just Tell:
Use a day in the life format to demonstrate how your software seamlessly integrates into a user's workflow and solves their problems.
Create screen recordings or demos to showcase the key features and functionalities of your software.
Use high-quality visuals, including graphics, animations, and live-action footage, to make your video more engaging and memorable.
Connect to the Value Proposition:
Clearly articulate the unique value proposition of your software and how it differentiates you from competitors.
Focus on the benefits that matter most to your target audience.
Use a Strong Call to Action to encourage viewers to learn more or try your software.
SaaS Video Strategies for Every Audience
Develop detailed Buyer Personas that represent your ideal customer segments.
Consider factors such as industry, company size, job title, and pain points.
Tailor Messaging and Visuals:
For small businesses, emphasize affordability, ease of use, and quick setup.
For enterprise clients, highlight scalability, security features, and integration capabilities.
Use visuals and language that are relevant to each segment's industry and experience level.
Create Multiple Versions:
Consider creating multiple versions of your explainer video, each tailored to a specific buyer persona or customer journey stage.
This personalized approach can significantly Increase Engagement and conversion rates.
Example: A project management software company might create separate videos for marketing teams, development teams, and project managers, highlighting the features and benefits most relevant to each group.
Crafting Engaging SaaS Explainer Videos
Crafting a High-Quality SaaS Explainer Video
A high-quality SaaS explainer video requires a blend of compelling storytelling, impactful visuals, and a clear call to action.
Craft a Compelling Narrative:
Tell a story that captures viewers' attention from the beginning and keeps them engaged until the end.
Use a problem-solution-result structure to clearly demonstrate the value of your software.
Keep the language simple, concise, and easy to understand.
Invest in High-Quality Visuals:
Use professional-grade graphics, animations, or live-action footage to enhance your video's visual appeal.
Ensure that your visuals are consistent with your brand identity and messaging.
Optimize your video for different screen sizes and devices.
Include a Clear Call to Action:
Tell viewers what you want them to do after watching your video (e.g., visit your website, sign up for a free trial, request a demo).
Make your call to action clear, concise, and visually prominent.
Technical Considerations:
Keep your video length concise (ideally under 2 minutes).
Optimize your video for search engines by including relevant keywords in the title and description.
Choose the appropriate video format and resolution for different platforms.
Captivate Consumers with SaaS Explainer Videos
B2C SaaS Explainer Videos: Connecting with Consumers
B2C SaaS explainer videos need to prioritize simplicity, relatability, and Emotional Connection to resonate with consumers.
Use a Conversational Tone:
Avoid technical jargon and industry-specific language.
Speak directly to the viewer using a friendly and approachable tone.
Use humor, storytelling, or relatable scenarios to make your video more engaging.
Focus on Benefits, Not Features:
Highlight how your software will make the viewer's life easier, more enjoyable, or more fulfilling.
Use real-world examples and scenarios to illustrate the benefits of your software.
Avoid overwhelming viewers with technical details or complex functionalities.
Keep it Short and Sweet:
B2C audiences tend to have shorter attention spans, so keep your video concise and to the point.
Aim for a video length of under 2 minutes.
Use visually appealing graphics and animations to keep viewers engaged.
Example:
A video for a language learning app might show a user easily practicing conversations with native speakers, highlighting the app's ability to improve fluency and confidence.
Convince Businesses with SaaS Video Design
B2B SaaS explainer videos are a powerful tool for showcasing your software's value and driving conversions. To create effective videos that resonate with business professionals, it's crucial to focus on establishing credibility, demonstrating value, and addressing specific needs.
Use a Professional Tone
Adopt a professional and authoritative tone that aligns with the B2B landscape.
Avoid slang, jargon, or overly casual language.
Use clear and concise language to explain complex concepts.
Focus on ROI and Business Value
Highlight how your software can help businesses save time, reduce costs, increase efficiency, or improve productivity.
Use data, statistics, and case studies to support your claims and demonstrate the ROI of your software.
Address the specific pain points and challenges faced by businesses in your target industry.
Showcase Expertise and Credibility
Feature testimonials from industry experts or satisfied customers.
Highlight your company's experience and track record in the industry.
Use professional-looking visuals and graphics to enhance your video's credibility.
Example: CRM Software
A video for a CRM software might showcase how it can automate sales processes, improve lead tracking, and increase conversion rates, ultimately leading to higher revenue for businesses.
Beyond Problem-Solution: SaaS Video Storytelling
While the problem-solution format is effective, exploring alternative narrative styles can make your SaaS explainer video stand out.
Day in the Life:
Show how your software seamlessly integrates into a user's daily routine and makes their work easier and more productive.
This approach can be particularly effective for showcasing software that streamlines workflows or automates tasks.
Behind the Scenes:
Give viewers a glimpse into your company culture, the people behind your software, and your commitment to customer success.
This approach can humanize your brand and build trust with your audience.
Abstract or Artistic:
Use visuals, music, and metaphors to evoke emotions and tell a story that connects with viewers on a deeper level.
This approach can be particularly effective for showcasing software that is innovative or disruptive.
Example: A video for a design collaboration tool might show a team of designers working together seamlessly on a project, highlighting the tool's ability to foster creativity and collaboration.
Drive Traffic with Your Launch Video
Place your video on Landing Pages that align with the video's content and target audience.
Use the video to provide visitors with an engaging and informative experience that encourages them to learn more.
Incorporate Clear Calls to Action (CTAs):
Include verbal and visual CTAs within your video, directing viewers to specific URLs or landing pages.
Make your CTAs clear, concise, and visually prominent.
Use actionable language that encourages viewers to take the next step.
Promote Content Offers:
Use your video to promote specific content offers, such as ebooks, webinars, or free trials.
Link directly to the relevant landing pages where viewers can access these offers.
Optimize for Search Engines:
Include relevant keywords in your video's title, description, and tags to improve its visibility in search results.
Create a sitemap for your videos to help search engines index them.
Example: A video explaining a new feature could include a CTA that directs viewers to a landing page where they can sign up for a free trial and experience the feature firsthand.
SaaS Video Hooks That Grab Attention
The first few seconds of your SaaS explainer video are crucial for capturing viewers' attention and making them want to watch more.
Start with a Thought-Provoking Question:
Pose a question that directly relates to your target audience's pain points or challenges.
Make the question intriguing and relevant to their needs.
Use a Startling Statistic or Bold Statement:
Present a surprising statistic or a bold statement that highlights the importance of your solution.
Make it relevant to your target audience's industry or experience.
Show, Don't Just Tell:
Jump right into a captivating visual or animation that showcases the problem your software solves or the benefits it provides.
Use visuals that are eye-catching and relevant to your target audience.
Examples:
Question: Are you tired of spending hours manually tracking your expenses? (for expense management software)
Statistic: 80% of businesses fail to effectively manage their customer data. (for CRM software)
Visual: Show a frustrated user struggling with a complex task, then transition to your software providing a seamless solution.
Crafting Compelling SaaS Explainer Videos
SaaS explainer videos have a specific purpose: to clearly and concisely communicate the value proposition of your software and how it solves a problem for your target audience.
Focus on Value Proposition:
Clearly articulate the unique benefits of your software and how it differentiates you from competitors.
Avoid getting bogged down in technical details or features that are not relevant to the core value proposition.
Problem-Solution-Result Structure:
Guide viewers through the challenges their business faces, present your software as the solution, and showcase the positive outcomes they can expect.
This structure provides a clear and logical flow that is easy for viewers to follow.
Strong Visuals and Storytelling:
Use high-quality visuals, whether animated or live-action, to keep viewers engaged and make complex concepts easier to understand.
Tell a story that resonates with your target audience and connects with their emotions.
Concise and Actionable:
Keep your video concise and to the point, focusing on the most important information.
Include a Clear Call to Action that encourages viewers to learn more or try your software.
Case Study: How Spotify Localized its "Wrapped" Campaign for Global Success
Objective:
Spotify, the popular music streaming service, wanted to expand its Wrapped campaign, a year-end recap of users' listening habits, to a global audience.
Strategy:
Spotify localized the Wrapped campaign for different regions by translating the content, adapting the visuals, and incorporating local music trends. They also partnered with local artists and influencers to promote the campaign.
Results:
Increased User Engagement: The Localized Wrapped Campaign saw a significant increase in user engagement across different regions. For example, in Latin America, the campaign generated a 30% higher engagement rate compared to the previous year.
Stronger Brand Connection: By tailoring the campaign to local cultures and preferences, Spotify strengthened its brand connection with users worldwide. This resulted in a 15% increase in brand favorability among international users.
Expanded User Base: The successful localization efforts helped Spotify reach new audiences in different regions, contributing to a 10% growth in its global user base.
Key Takeaways:
Localization is crucial for reaching global audiences and building brand affinity.
By adapting content and messaging to local cultures, brands can resonate with consumers on a deeper level.
Localization efforts can lead to increased engagement, brand loyalty, and market expansion.
Case Study: How Salesforce Used Video Analytics to Improve Lead Generation
The Challenge:
Salesforce, a leading CRM platform, wanted to understand how their explainer videos were performing and identify opportunities for improvement. They needed a way to measure the effectiveness of their video content and optimize it for better lead generation.
The Solution:
Salesforce implemented video analytics tools to track key metrics like watch time, engagement rate, and conversion rate. They analyzed the data to understand which videos were resonating with their target audience and which were falling short.
The Results:
By analyzing Video Analytics Data, Salesforce identified that their videos featuring customer testimonials were significantly more effective at driving leads than those focused solely on product features. They adjusted their video content strategy to prioritize customer stories and saw a 20% increase in lead generation within six months.
How SaaS explainer video examples are curated?
We dove deep into SaaS explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic SaaS explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and persuasiveness of the software's benefits. 7.Problem/Solution Fit Determining how effectively the video demonstrates the software solving a specific problem. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, SaaS explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
