30 Engaging Saas How-To Video Examples To Improve Increase Retention

Picture this a killer SaaS product launch, but crickets chirping on the user engagement front. Ouch, right? We've all been there. Customer retention is the name of the game, and how-to videos are your secret weapon. The best in the SaaS biz know showing trumps telling every time. They use video to onboard, engage, and keep users hooked. Just how powerful are these videos? The numbers speak for themselves.

• Facebook users spend 50% of their time on the app watching videos.
• 14% of businesses created sales videos in 2023.
• 38% of companies want to create more educational and instructional videos in 2024.

These stats reveal a growing demand for video content, especially in the educational and instructional space. SaaS how-to videos perfectly address this need, empowering users and driving product adoption. Let's dive in and explore 30 Impactful SaaS How-To Video examples to unlock actionable insights and inspiration for your own video marketing strategy.

1. SimplyCast SaaS product how-to video

This SaaS How-To video from Connect Worldwide masterfully demonstrates how to automate global outreach. Using a clear and concise format, the video shows how timed voice calls, triggered after a customizable delay, can transform lead nurturing. The platform's intuitive dashboard, showcased through screen recordings, underscores its user-friendliness.

The minimalist design and smooth animations enhance the visual appeal, allowing viewers to easily understand the automated process. Connect Worldwide's video is a prime example of how effective SaaS demonstrations can be when they focus on user experience and clear communication of key benefits.

2. Bandwidth

BDO’s brand video takes viewers on a visual odyssey, exploring the power of human potential and the pursuit of the impossible. From the vastness of space to the intimacy of human connection, the video seamlessly blends stunning visuals with an inspiring narrative. The use of slow-motion and impactful moments, like the lightning strike and the gymnast's flip, creates a lasting impression.

This SaaS How-To Video showcases BDO’s unique approach to innovation and growth. The diverse cast of characters and the vibrant color palette reflect the company’s inclusive and forward-thinking culture. The uplifting music and dynamic editing create a sense of momentum, leaving viewers inspired to achieve their own unthinkable goals. BDO’s video is a testament to the power of visual storytelling.

3. Hotjar

Hotjar is a user feedback and analytics platform. This video is designed to introduce a new feature called Highlights, designed to help users easily share and analyze insights.

Video Design - The video starts with a casual, friendly tone, using simple graphics and a clean design aesthetic. The use of animated icons, such as the clock and the person icon, and the simple color scheme creates a SaaS How-To Videoe video feel. The simple UI design and smooth animations make the video easy to follow, and the clear visuals and simple text create a positive and engaging experience.

The visuals help communicate the value proposition of Highlights, which is to make sharing insights easier. By showing how Highlights allows users to cut out snippets of recordings and heatmaps, save them into collections, and share them with their team, the video illustrates how Highlights can help teams make better decisions. The friendly and casual tone of the video further emphasizes the ease of use of the feature. The overall design creates a clear and engaging user experience, making it easy for viewers to understand the benefits of Highlights.

4. Gemalto

Gemalto solutions for 5G networks provide security and high speed connectivity to meet the needs of the Internet of Things and other technology. This video is designed to explain the capabilities of 5G technology and how Gemalto solutions meet the demands of this growing market.

Video Design - The video style features clean and modern graphics to communicate information about 5G networks. The video begins with a network diagram that is composed of circles and lines, similar to a flow chart. This minimalist approach makes the video an ideal App How-To Video. It simplifies the complexity of the topic and focuses on the key points.

The simplicity of the graphics allows the viewer to easily understand the message. This clean and clear approach makes the video engaging, informative, and easy to understand. The visual style of the video reinforces the brand's message of security, speed, and innovation. The use of clean and modern graphics helps to communicate the reliability of Gemalto's solutions for 5G networks. The overall tone is positive and enthusiastic, creating a sense of trust and excitement about the potential of 5G technology.

5. Coinbase 2D SaaS How-To Video - Explain halving conceptually

Coinbase is a platform that provides access to the world of cryptocurrency. This video is designed to inform viewers about the third halving of bitcoin, a concept similar to the scarcity of gold.

Video Design - The video uses a simple and clean visual style, which is very effective in explaining a complex concept. It uses animated graphics, clear typography, and a color scheme that is consistent with Coinbase branding. It is a well-designed SaaS User Guide Video, using clear visuals to break down the concept of bitcoin halving. The color palette is very light and features a lot of blue and yellow, which helps to keep the video engaging and easy to watch.

The visuals in the video use clean graphics and simple animations to clearly explain how bitcoin halving works. The animation is not distracting or overly complex, but rather a simple illustration to show the concept of bitcoin halving. The video does an excellent job of making the bitcoin halving concept understandable to a wider audience with a light and friendly tone. The video ends with a call to action encouraging viewers to learn more about bitcoin halving.

6. Nutrition International

Nutrition International is a Canadian-based organization that provides vitamin A supplements to children under five. The video is designed to bring awareness to the impact of vitamin A and highlight the company's work.

Video Design - The video uses simple, colorful, and playful animations. The design is reminiscent of a SaaS How-To Videoe video, with bright colors and easy-to-follow visuals. It makes use of simple shapes and lines. The graphics are clear and concise, emphasizing the key message of the video.

This video effectively communicates the objective of Nutrition International, which is to improve the health of children. The vibrant color palette creates a positive and upbeat tone, drawing viewers in. The animated style helps capture the attention of its target audience, children. This video's design successfully delivers a clear and impactful message.

7. Capgemini

Capgemini provides sophisticated cloud automation tools, and this video is designed to explain how these tools simplify the cloud-native app migration process.

Video Design - The video design utilizes a clean and minimal style, employing flat colors, basic shapes and bold, clean font to create an Informative How-To Video. The simple design aids in understanding complex technical concepts. The use of color, graphics and animations are utilized to illustrate the benefits of cloud automation.

The video successfully communicates the objective of the video by using a combination of visual elements and clear, concise narration. The overall tone of the video is informative and professional. The animated graphics are simple, yet effective, and help to make the content engaging. The simple design of the video helps to drive the video goal of showing the benefit of cloud automation. The video shows how these tools are able to manage complex workloads by simplifying the underlying processes.

8. Softjourn

This SaaS Brand Video is a visual masterpiece, designed to showcase the power of purchase control APIs. It's a breath of fresh air in the world of technical explanations, ditching the usual jargon and opting for a clean, minimalist aesthetic. The video uses flat colors, simple icons, and easy-to-understand illustrations to make complex information accessible and engaging.

Video Design - The video's animation style is confident and positive, making the subject matter seem approachable and user friendly. Vibrant colors, simple icons, and easy-to-follow animations, such as the flow of money between users, provide a clear visual narrative for the core idea of purchase control with APIs. The overall tone of the video is positive and engaging, highlighting the benefits of using purchase control APIs.

This video is a prime example of how to create a SaaS Brand Video that resonates with viewers. It's a testament to the power of visual storytelling, demonstrating that even complex technical concepts can be communicated effectively with a clear, engaging, and minimalist approach.

9. Google

Google Assistant is a voice-activated virtual assistant that helps people with everyday tasks. This video is designed to explain how Google Assistant protects user privacy.

Video Design - This is a How-To Explanation Idea video that explains the concept of Google Assistant's privacy features using simple animations and voice-over. The design of the video is minimal and uses bright colours. Each frame has a single illustration that focuses on a specific function of the Google Assistant, with minimal background clutter. The video uses bright colours and simple lines to illustrate the concept.

The design of the video is able to communicate the objective of the video by focusing on the Google Assistant and its role in protecting user privacy. The video uses a calm, reassuring tone to inform users that Google Assistant is a safe and secure tool, making the content engaging.

10. Smartsheet

Smartsheet is a platform for dynamic work that empowers anyone to manage projects, automate workflows, and rapidly build new solutions. This video is designed to showcase the Smartsheet Connector for Microsoft Dynamics 365 and its ability to seamlessly integrate with existing technology.


Video Design - The video style is a SaaS How-To Video that uses clean and simple graphics. The video features a 3D paper-like animation that folds and unfolds, showcasing the integration of the Smartsheet Connector with Dynamics 365. The animation is smooth, and the graphics are high quality, creating a visually engaging experience.


The visual style of the video communicates the product's core features and benefits through the animation and its simple interface. The video uses a calm and professional tone, further emphasizing the product's capabilities. The use of color and animation drives the video's goal to showcase the connector's effectiveness. The video highlights the ease of use and the efficiency that the product offers.

11. SilverCloud

SilverCloud is a digital mental health company offering clinically validated on-demand programs designed to improve mental health and well-being. This SaaS Brand Video is a powerful tool for showcasing the platform's user interface and program modules. It uses an animated illustration of a man struggling with work-related stress, which is a great way to connect with the target audience.

Video Design - The platform interface is highlighted with engaging graphics showcasing various modules. The video uses icons such as a yoga figure, a play button, and speech bubbles to further highlight the various resources within the platform. This is a great example of a SaaS Brand Video, with an animation demonstrating the platform and program modules.

The use of bright colors, animated graphics, and relevant icons effectively communicate the platform's ease of use and accessibility. The video emphasizes the availability of diverse resources, such as videos, exercises, and coaching, to help users manage their mental health. This provides a positive and informative tone, showcasing the platform's key features and benefits.

12. OWN.CANCER

This SaaS How-To video breaks down the science behind immunotherapy, a revolutionary cancer treatment. It deftly visualizes how T-cells, key players in our immune system, can be activated to target and eliminate cancerous cells within the body. The use of vibrant yet soothing colors enhances the video’s overall impact.

The Alberta Cancer Foundation has created an explainer video that serves as a powerful communication tool. The clean animation style and straightforward narrative ensure that the complex topic of immunotherapy is easily understood by a wide audience. The video subtly encourages viewer support, making a strong case for continued research and investment in this vital area.

13. Accenture 3D SaaS How-to Video

Brilliantly visualizing the concept of natural language processing, this SaaS How-To Video stands out with its clean, modern aesthetic and dynamic 3D animation. Accenture's approach to simplifying complex topics through relatable analogies is ingenious, as seen with the hairdresser example. This instantly makes the information accessible to a wider audience.

The video's vibrancy and playful music maintain viewer interest, while smooth transitions between scenes ensure a cohesive flow. The choice of an isometric perspective provides a unique vantage point, making the animations even more engaging. This video sets a great benchmark for explaining complex concepts, sparking viewer curiosity and comprehension.

14. Edward Jones Minimal SaaS How-To Video

Edward Jones is a financial services firm that helps people with their financial needs, including life insurance. This video is designed to inform people about the benefits of term life insurance.

Video Design - The video utilizes a light blue, soft color palette with simple, geometric illustrations. It's a clear example of a SaaS Brand Video that breaks down a complex topic into easily digestible and relatable information. The images depict family life situations, from children playing, to a family in their home. The style is clean and easy to understand. The animations help to communicate the key points of the video.

This video style is perfect for communicating a complex financial topic in a way that is both engaging and informative. The calming color palette and simple animations create a positive and reassuring tone, which is important when discussing a sensitive topic like life insurance. This video style is very effective at engaging viewers and communicating the message that it wants to share.

15. Uber

Uber partnered with NO MORE to create a safer community by preventing sexual assault. This video is designed to inform riders and drivers about this initiative.

Video Design - The video uses animated graphics to visually portray security, safety, and advanced technology. It uses a SaaS Brand Video style, which is common in technology and security software videos. Sharp lines and a minimalist color palette emphasize the company's commitment to safety. Bright colors create a modern and engaging visual experience.

The use of animation and a blue-toned color scheme create a positive and trustworthy vibe. This helps to communicate the company's message of commitment to a safer community. The graphics visually represent security, safety, and advanced technology, which reinforces the video's message. The video utilizes a contemporary style that allows the company to connect with its target audience and convey its commitment to safety through modern technology and solutions.

16. Dimensional Animated SaaS How-To Video - Explain retirement planning visually

If you're seeking retirement security, Dimensional Fund Advisors offers a compelling approach. This SaaS How-To video smartly tackles the pain point of uncertainty surrounding retirement savings. By using simple yet effective animations, it illustrates the importance of shifting focus from a lump sum to generating reliable monthly income.

The video brilliantly uses a low-poly road metaphor to represent the journey. As the narrative unfolds, it showcases a diversified portfolio strategy that adjusts over time to protect against inflation and market fluctuations. The calming voiceover and upbeat music further enhance the message of stability and confidence, prompting viewers to explore Dimensional Target Date Retirement Income Funds for a clearer path to financial peace of mind.

17. Insight

Insight highlights the relationship between technology and manufacturing. This video is designed to show how innovative solutions are revolutionizing the manufacturing industry.

Video Design - The video starts with a simple paper-like animation to showcase the evolution of technologies and their impact on manufacturing. As we move from the first industrial revolution to the fourth, there is a noticeable shift in the animation style. Simple graphics are used to depict objects like cars, light bulbs, and transistors, but as the video progresses, it employs a more complex 3D animated style to showcase modern technologies like robots, augmented reality, and artificial intelligence. This shift in animation style reflects the advancement and complexity of technologies in the modern era. This SaaS How-To Videoe video effectively conveys the evolution of technology and its impact on manufacturing.

The animation style makes the video engaging by using simple and relatable graphics to illustrate complex technologies. The white background creates a clean and professional aesthetic. This style helps to convey the message that Insight is a trusted partner for businesses seeking digital innovation solutions. This video uses animation to create a clear narrative, illustrating the progress of technology and its impact on manufacturing. The video's tone is optimistic and informative, highlighting the potential of digital innovation to drive efficiency and growth in the manufacturing industry.

18. Elaad Simple SaaS How-To Video

Elaad develops technology solutions for electric vehicle charging. This SaaS Sales Video is designed to teach viewers about the importance of good power quality in electric vehicle charging. Bad power quality can lead to various issues.

Video Design - The video uses a vibrant color palette to convey information through a series of concise graphics. These graphics illustrate the negative impact of bad power quality on various household appliances and devices. The graphics are clear and simple, making them easily digestible for viewers.

The video effectively communicates its message through the use of animated visuals and concise language. The video's clean and simple design ensures that the key message resonates with the audience. The tone of the video is informative and friendly, and it helps create an engaging and relatable experience for viewers.

19. Cedar SaaS Explainer Video

In a world where travel regulations seem constantly in flux, Deloitte's SaaS How-To Video offers a refreshing sense of control. This is not just a typical explainer video; it's a visual journey that resonates with the challenges and anxieties of modern business travel. The animation style, with its subtle 3D elements and consistent green palette, immediately establishes a sense of trust and professionalism.

The video cleverly uses a car navigating a winding road of compliance requirements as a central metaphor, conveying the complexities of international travel and showcasing the app's ability to smooth the path. By offering a glimpse into the user interface and highlighting key features like pre-travel assessments and post-travel dashboards, Deloitte positions its Travel Ready app as a vital tool for businesses navigating the new normal.

20. Panduit SaaS software demo video

This Panda Dome SaaS How-To Video is a prime example of how effective simplicity can be. The clean, modern design and vibrant color palette create a visually appealing experience, while the concise messaging delivers a powerful punch. The animated sequences, highlighting key features like malware blocking and real-time monitoring, effortlessly convey complex technical concepts.

Panda Dome expertly leverages the show, don't tell principle, allowing viewers to visualize the software in action and grasp its benefits without being bombarded with technical jargon. The video creates a sense of urgency with its vulnerability statistics, driving home the importance of proactive protection and prompting viewers to secure their PCs with Panda Dome Premium.

21. Clever Devices

Clever Insights is a ridership reporting solution that provides easy to digest results for public transportation agencies. It's a SaaS brand video that showcases the product's value proposition and its benefits. The video uses simple animated graphics with flat colors, which are easy to understand and engage the viewer.

Video Design - The video uses visuals like data dashboards, maps, and simple animations to effectively convey the benefits of the product. This design style ensures that the key information about the product is easily absorbed by the audience.

The video employs a professional and calm tone, which highlights the company's commitment to providing a reliable and trustworthy service. The video communicates that the product can help transportation agencies make data-driven decisions to improve their services. The use of simple graphics, a minimal design, and a calm tone, creates a professional and engaging video for the target audience.

22. U.S. Bank

This video is a fantastic example of a SaaS Brand Video. It's designed to showcase the ease of use and speed of the platform, which allows companies to quickly provision and send virtual credit cards to their employees. The video is simple, clear, and engaging, making it easy for viewers to understand the value proposition.

Video Design - The video uses animated graphics and a clear narrative to guide viewers through the process. Bright colors, clean visuals, and concise text labels make the platform appear user-friendly and secure. The animation style is similar to a product demo, using an overlay to highlight the step-by-step process of creating a virtual card.

The video's visual style effectively communicates its objective, showing that the platform is both easy to use and secure. The tone of the video is friendly and professional, making it clear that the company is confident in its product. The video successfully showcases the ease of use, user-friendly interface, and quick provisioning of the platform.

23. ProMonitor

ProMonitor is a solution that helps individuals gather valuable insights into their website user experience. It's designed to showcase the ease of use and the valuable data it provides.

Video Design - The video uses a clean and minimal design aesthetic, bright and vibrant colors to bring out the key elements, such as the user interface, website data, and charts. The graphics used in the video are crisp and modern, emphasizing the simplicity and user-friendliness of the solution.

The visual style of the video effectively communicates its objective, which is to demonstrate the value of the solution. The bright colors and modern graphics create a positive and welcoming tone, highlighting the ease of use and effectiveness of the solution. The simplicity of the visual design and the clear call to action in the video encourage viewers to learn more about the product.

24. Siemens SaaS Demo Video

This SaaS How-To video uses an engaging narrative to emphasize the life-saving potential of mammography. From the initial scene of a woman approaching the hospital, to the final shot of her departure, the viewer is taken on a concise journey that demystifies the procedure. The minimalist aesthetic and clear voiceover work in perfect harmony to deliver essential information without overwhelming the audience.

The video's success lies in its simplicity and clarity. It effectively communicates the procedure's safety and ease, making it less intimidating for potential patients. The soft color palette and calm music create a reassuring atmosphere, while the focus on early detection empowers viewers to take control of their health. This video is a blueprint for creating effective and informative healthcare content.

25. Chainalysis

Chainalysis provides a solution for businesses and governments to understand the blockchain by connecting it to real-world interactions. This video is designed to illustrate how Chainalysis helps overcome the challenge of understanding and interpreting blockchain data.

Video Design -
The video adopts a minimalist design style with a focus on clean, bold graphics that are easy to understand. The use of icons for different blockchain activities, animation that brings the data to life, and the smooth transition between scenes help to create a clear and engaging App How-To Video style. The blue background with white icons for each blockchain activity creates a sense of order and logic, aligning with the central theme of the video.

The video effectively conveys the complex nature of blockchain data and how Chainalysis provides a comprehensive solution to connect it to the real world. The tone of the video is professional and informative, creating a sense of trust and authority. This, in turn, reinforces the message that Chainalysis is a reliable and trustworthy solution for organizations dealing with blockchain data. The video seamlessly introduces Chainalysis as a trusted platform by focusing on the intricacies of blockchain data. The graphics and narrative work together to build a compelling story about the challenges faced when dealing with complex blockchain data and how Chainalysis tackles these challenges through its platform. This approach provides a strong foundation for building trust and confidence in the viewer.

26. Velo Visual SaaS How-To Video

Velo is a blockchain based financial protocol enabling digital credit issuance and borderless asset transfer for businesses using a smart contract system. This video is designed to introduce Velo and its benefits to a global audience.

Video Design - The video uses a combination of animations and graphics to demonstrate the features and benefits of Velo. Graphics are used to show a user interface, which represents the interface of Velo platform. This is a SaaS Brand Video demonstrating the core platform features. The video uses a simple color palette of black, yellow and white to create a clean and modern look.

The video's design and style are consistent with Velo's brand identity, which emphasizes innovation, security and global reach. The video effectively communicates the value proposition of Velo, which is to simplify and streamline financial transactions for businesses using blockchain technology. The video utilizes simple, informative language that is easily understood by a global audience, while maintaining a professional tone.

27. Axis Bank

Axis Bank offers a wide range of services, including an online mutual fund investment platform. This video is designed to showcase this platform.

Video Design - The video is a clean and crisp SaaS Brand Video, using simple, flat illustrations to represent the process of investing in mutual funds. The visuals are animated seamlessly throughout the video, providing viewers with a clear understanding of how the platform works.

The use of a combination of live footage, mobile phone screens, and text overlays makes the process easy to follow. The design gives the user a sense of confidence and trust in the platform. The video uses a consistent color scheme of white, grey, and pink, with minimal text. The overall tone is positive and upbeat, conveying that investing in mutual funds is easy and convenient.

28. Cisco

This video is a great example of a SaaS brand video. It's simple, clean, and focuses on the product's features. The video uses a static image of the access point, which is a smart choice for showcasing technical products. This approach allows viewers to easily see the details and understand how everything works.

Video Design - The video uses a minimalist design with a white background and simple text to label each port. This approach is effective for the target audience of IT professionals and network administrators who appreciate clarity and conciseness. The use of a static image and simple text ensures the information is easily absorbed and retained.

The video is engaging by providing clear and concise information about the product, helping viewers to understand and appreciate its features. The quality of the graphics is high, with a clear and sharp image of the access point. Overall, the design of the video effectively communicates the message and is visually appealing.

29. QuickML

Looking for an effective SaaS How-To Video? QuickML delivers a masterclass in concise visual storytelling. The video begins by showcasing the platform’s core function: a no-code ML pipeline builder. The animated sequence connecting Source, Powerful ML, and Models instantly clarifies the process, eliminating the need for technical jargon.

The transition to a futuristic monitoring sequence, complete with a robotic arm navigating a dynamic interface, injects a touch of wonder. QuickML subtly demonstrates the power and sophistication of its platform while maintaining an approachable feel. This video is a testament to the power of clear visuals and a well-defined message.

30. Atlassian SaaS App How-To Video - Showcase product value implicitly

Atlassian is a software company that provides tools for teamwork. This video is designed to introduce Atlas, a new product that is a teamwork directory.

Video Design - This SaaS How-To Video incorporates a dark blue background with white text to highlight important information like the name of the solution. This is followed by a white background with a blue logo and text. The use of these contrasting colors creates a modern feel that is engaging for users. The video utilizes an animated style to depict the product features. Graphics include simple lines with connecting points and clear easy-to-understand visuals. The video has a clean and simple design, which is typical of how Atlassian approaches design.

The visual style of this video effectively communicates the objective of the video. The animated style, along with the use of graphics to highlight features, makes it a good SaaS How-To Video that can easily connect with viewers. The video also has a friendly and inviting tone that makes it accessible to a broad audience. Atlassian clearly wants to show viewers that they understand the complexities of managing multiple apps and projects, and Atlas is the solution to this problem. The video design makes it clear that Atlas helps teams to connect the dots, track progress, and understand what needs to be done in order to meet goals.

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How to plan and optimize SaaS How-To Videos?

Authentic Engagement: "If you deliver consistently, over time, people will trust you." - Scott Stratten. Advids built trust with a CRM client's audience by showcasing real user testimonials in their how-to video. This authentic approach led to a 25% boost in sales conversions.

Actionable: Build trust by incorporating genuine user stories in your videos.

Simplicity in Communication: "Simplicity is not the goal. It is the by-product of a good idea and modest expectations." - Sagi Haviv. Advids helped a project management SaaS client simplify their complex software features into clear, concise steps in a how-to video. This resulted in a 30% decrease in customer support tickets.

Actionable: Simplify complex information for clearer audience understanding.

Engaging Narrative: "The scariest moment is always just before you start." - Stephen King. Advids embraced this for a cybersecurity SaaS client, crafting a suspenseful narrative around data breaches in their how-to video. This led to a 20% increase in lead generation.

Actionable: Captivate your audience with compelling storytelling in your videos.

Targeted Messaging: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - Iman Bayatra. Advids used this principle for an e-commerce SaaS client, tailoring their how-to video messaging to specific buyer personas. This resulted in a 15% improvement in click-through rates.

Actionable: Tailor video messaging to resonate with specific target audiences.

Emotional Connection: "A brand is a promise delivered." - Merry Baskin. Advids helped a productivity SaaS client connect emotionally with their audience by showcasing the positive impact of their software on work-life balance in a how-to video. This resulted in a 10% increase in brand awareness.

Actionable: Connect with your audience on an emotional level through your videos.

Why Advids for SaaS How-To Video?

At Advids, we specialize in crafting compelling SaaS How-To Videos that drive results. With a blend of creative storytelling, cutting-edge technology, and over 12 years of experience, we transform your vision into engaging animated experiences. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Out of these, over 320 projects have been specifically focused on SaaS How-To Videos, demonstrating our deep understanding of this specialized area.

Why Choose Advids for Your SaaS How-To Video?

Proven Expertise: 12+ years of experience and over 109 five-star Google reviews speak to our commitment to client satisfaction and high-quality work.
Industry Recognition: Trusted by industry leaders, we've partnered with a diverse range of clients to create impactful video content.
SaaS How-To Video Specialists: We've successfully delivered over 320 SaaS How-To Video projects, showcasing our expertise in this niche.

Our Approach to SaaS How-To Video Creation:

Customized Solutions: We tailor each SaaS How-To Video to your specific needs, brand, and target audience, whether you need explainer videos, character animations, or other video formats.
Creative Storytelling: Our team of animators and storytellers craft captivating narratives that resonate with viewers and drive action.
Cutting-Edge Technology: We utilize the latest animation software and techniques to ensure visually stunning and impactful videos.

Partnering with Advids:

Collaborative Process: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is brought to life.
Strategic Communication: We prioritize clear and open communication to understand your goals, target audience, and brand identity.


Ready to unlock the potential of SaaS How-To Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a SaaS How-To Video?

A SaaS How-To video is a type of video content that guides viewers through the process of using a SaaS product or service. It aims to educate viewers on how to effectively utilize the software to achieve their desired outcomes. These videos are typically designed to be informative and easy to follow, breaking down complex tasks into manageable steps.

SaaS How-To Videos can be used for a variety of purposes, such as:

They can also be used to showcase new features, highlight best practices, and address common user questions.

What do top SaaS How-To Videos have in common?

What makes SaaS How-To Video effective?

A comprehensive approach is a design to make SaaS How-To Videos effective. These videos are driven by a clear understanding of the target audience's needs and challenges. They aim to provide valuable information in a way that is engaging and easy to understand.

Methodical strategies for creating effective SaaS How-To Videos are crucial. The goal is to create videos that are informative, engaging, and actionable. This can be achieved by using clear and concise language, incorporating visual aids, and providing step-by-step instructions.

How long should your SaaS How-To Video be?

A practical approach is to make your SaaS How-To Videos concise and focused. The ideal length will vary depending on the complexity of the topic and the target audience. Shorter videos are generally preferred, but longer videos may be necessary for more complex topics.

Methods for determining the ideal length of your SaaS How-To Videos are essential. Consider the complexity of the topic, the target audience's attention span, and the specific goals of the video. For example, a video demonstrating a simple feature might be 2-3 minutes long, while a video explaining a complex workflow might be 5-10 minutes long.

How to create SaaS How-To Videos?

A comprehensive process to create SaaS How-To Videos is essential. The creation involves several key steps, from planning and scripting to filming and editing. It's important to ensure that the video is informative, engaging, and easy to follow.

Methods for creating effective SaaS How-To Videos are crucial. The goal is to create videos that are informative, engaging, and actionable. This can be achieved by using clear and concise language, incorporating visual aids, and providing step-by-step instructions.

Crafting SaaS Videos That Convert

A high-quality SaaS How-To video is more than just a tutorial; it's a powerful tool for driving user engagement and conversions. To achieve this, several key elements must be carefully considered:

• Think of your video as a mini-movie with a beginning, middle, and end.
• Start by introducing a problem your target audience faces.
• Present your SaaS solution as the hero that overcomes the challenge.
• Showcase the positive outcome achieved by using your software.

• High-quality visuals are essential for keeping viewers engaged.
• Use a mix of screen recordings, animations, and graphics to illustrate your points and make the video visually dynamic.
• Pay attention to color palettes, typography, and animation styles that align with your brand and create a professional look.

• Don't leave viewers wondering what to do next.
• Include a clear and concise call to action, such as Start your free trial today or Visit our website to learn more.
• Make the call to action visually prominent and easy to find.

• Address the specific challenges your target audience faces.
• Demonstrate how your SaaS solution can solve them.
• For example, if your software helps businesses save time on administrative tasks, highlight this benefit and show how it can free up their time for more strategic activities.

• Ensure your video is optimized for various platforms, including YouTube, social media, and your website.
• This may involve adjusting the video length, aspect ratio, and file size to meet the requirements of each platform.

• Don't neglect the importance of audio.
• Use a high-quality microphone to ensure clear and professional sound.
• Select background music that enhances the mood and message of your video without being distracting.

• Consider the purpose of your video and choose a style that aligns with your goals.
• Explainer videos are great for introducing your SaaS product and its key features.
• Tutorial videos provide step-by-step instructions on how to use specific features.
• Demo videos offer a more in-depth look at your software's functionality.

SaaS Onboarding: A User-Friendly Guide

A successful SaaS onboarding video should be a seamless guide for new users, making the initial setup process intuitive and engaging. Here's how to ensure effectiveness:

• Welcome new users and clearly state the purpose of the video.
• Briefly outline the key features that will be covered, setting expectations for what they'll learn.

• Avoid overwhelming users with too much information at once.
• Instead, break down the setup process into manageable steps.
• For example, if setting up an account involves multiple stages, create separate short segments for each stage.

• Screen recordings, animations, and graphics can help users visualize the process and understand the functionality of different features.
• For instance, use animated arrows to highlight specific buttons or fields within the software interface.

• Use concise and easy-to-understand language to guide users through each step.
• Avoid technical jargon or overly complex terminology.
• Speak clearly and at a pace that is easy to follow.

• Encourage users to explore additional resources or contact support if they need further assistance.
• Provide links to relevant documentation, help articles, or your support team's contact information.

• Consider tailoring the Onboarding video experience to different user segments or roles.
• If your SaaS caters to different industries or user types, create customized onboarding videos that address their specific needs and use cases.

• Enhance user engagement and knowledge retention by incorporating Interactive Elements like quizzes or clickable hotspots within the video.
• This allows users to actively participate in the learning process and test their understanding.

SaaS Video Strategies for Growth

SaaS How-To videos can be incredibly versatile, extending beyond onboarding to address various needs and drive business growth. Here are some specific use cases:

• Feature Demonstrations: Showcase new features or updates to existing features, highlighting their value and encouraging adoption. For example, if you've launched a new reporting feature, create a video that demonstrates how it works and the insights it can provide.
• Troubleshooting Guides: Provide step-by-step instructions for resolving common issues, reducing support tickets and improving user satisfaction. Use screen recordings with voiceovers to walk users through the troubleshooting process, making it easy for them to follow along.
• Case Studies and Testimonials: Demonstrate the real-world impact of your SaaS solution through customer stories and testimonials. Feature satisfied customers who have achieved success using your software. This builds trust and credibility.
• Product Comparisons: Highlight the unique advantages of your SaaS solution compared to competitors, emphasizing its value proposition. Create videos that compare your software's features, pricing, and Ease of Use to those of your competitors.
• Educational Content: Create in-depth tutorials and Explainer Videos that educate users on advanced features and best practices. This can help users get the most out of your software and become power users.
• Lead Generation and Nurturing: Develop a series of Educational Videos that address industry challenges and position your SaaS as the solution. Offer these videos as gated content in exchange for contact information, generating leads and nurturing them through the sales funnel.

Crafting Captivating SaaS How-To Videos

Creating attention-grabbing SaaS How-To videos requires a strategic approach that captures the attention of your target audience and encourages them to take action. Here are some key strategies:

Start with a Strong Hook

Grab viewers' attention from the beginning with a compelling question, a surprising statistic, or a captivating visual. For example, you could start your video with a question like Are you tired of spending hours on manual data entry? or a statistic like 90% of businesses are using outdated software.

Use Engaging Visuals

Employ high-quality visuals, such as screen recordings, animations, and graphics, to enhance the viewer's understanding and keep them engaged. Use a variety of visual elements to keep the video dynamic and visually appealing.

Keep it Concise and to the Point

Avoid overwhelming viewers with too much information. Instead, focus on delivering the key information in a clear and concise manner. Break down complex topics into smaller, more digestible segments.

Include a Clear Call to Action

Encourage viewers to take the next step, such as signing up for a free trial, downloading a white paper, or contacting sales. Make the call to action visually prominent and easy to find.

Use a Compelling Soundtrack

Select music that aligns with your brand personality and creates a positive and engaging atmosphere. The music should complement the video content and not be distracting.

Pacing and Editing

Pay attention to the pacing and editing of your video to maintain viewer interest. Use transitions and visual effects to keep the video flowing smoothly and prevent it from becoming monotonous.

Visual Cues and Transitions

Use visual cues and transitions to guide the viewer's attention and emphasize key points. For example, you could use arrows or highlights to draw attention to specific features on the screen.

Optimize Your SaaS Demo Videos

A/B testing is a powerful tool for optimizing your SaaS How-To video and improving its conversion rate. Here are some elements to test:

• Experiment with different titles and thumbnails to see which ones attract the most clicks.
• A compelling title and visually appealing thumbnail can significantly impact click-through rates.

• Test different calls to action, such as Get Started Now or Learn More, to see which one drives the most conversions.
• You can also experiment with the placement and design of the call-to-action button.

• Test different video lengths to see which one holds viewers' attention the longest.
• While shorter videos are generally preferred, the optimal length will depend on the complexity of the topic and your target audience.

• Experiment with different video formats, such as screen recordings, animations, and live-action footage, to see which one resonates best with your audience.
• For example, if your software has a complex interface, animations might be more effective than screen recordings.

• Test different placements for your video on your website and social media platforms to see where it performs best.
• Consider embedding the video on your homepage, product pages, or blog posts.

• Use platforms like YouTube or Wistia to set up A/B tests for your video elements.
• These platforms provide tools for tracking metrics and analyzing the results of your tests.

• When analyzing A/B test results, ensure that the differences in performance are statistically significant.
• This means that the observed differences are likely due to the changes you made, rather than random chance.

Showcase SaaS Value: A How-To Guide

Demonstrating the Value Proposition of a SaaS product in a How-To video requires a strategic approach that resonates with the target audience. Here are some effective strategies:

• Highlight the positive outcomes of using your SaaS solution, emphasizing how it can improve the user's life or work.
• For example, instead of saying our software has automated reporting, say save hours each week with our automated reporting feature, giving you more time to focus on strategic initiatives.

• Illustrate the value proposition with relatable scenarios that your audience can connect with.
• For instance, if your software helps businesses manage their social media, show a scenario of a business owner struggling to keep up with their social media posts and then demonstrate how your software simplifies the process.

• Use visual aids, such as screen recordings, animations, and graphics, to demonstrate the functionality and benefits of your product.
• Visual demonstrations are more engaging and easier to understand than simply describing features.

• Showcase how other users have successfully leveraged your SaaS solution to achieve their goals.
• Testimonials and case studies provide social proof and Build Trust in your product.

• Encourage viewers to take the next step, such as signing up for a free trial or contacting sales.
• Make the call to action relevant to the value proposition you've demonstrated.

• Use Storytelling techniques to connect with viewers emotionally and make the value proposition more impactful.
• Craft a narrative that highlights the challenges your target audience faces and how your SaaS solution can help them overcome those challenges.

• Use data and statistics to quantify the benefits of using your SaaS solution.
• For example, if your software helps businesses increase their sales, provide data that shows the average increase in sales achieved by users of your software.

Branding Your SaaS Demo Videos

Incorporating visual design and Branding Elements into a SaaS How-To video can significantly enhance its appeal and effectiveness. Here are some best practices:

• Use High-Quality Visuals:

  Employ professional-grade visuals, such as screen recordings, animations, and graphics, to create a polished and engaging experience. Avoid using low-resolution images or amateurish graphics.

• Maintain a Consistent Color Palette:

  Use your brand colors throughout the video to reinforce your brand identity and create a cohesive look. This helps viewers associate the video with your brand.

• Use Clear and Legible Fonts:

  Select fonts that are easy to read and align with your brand personality. Avoid using overly decorative or stylized fonts that can be difficult to decipher.

• Include Your Logo and Branding Elements:

  Use your logo and other branding elements to reinforce your brand presence and create a memorable experience. You can include your logo in the intro and outro of the video, as well as in the lower thirds or on-screen text.

• Ensure the Video is Visually Appealing and Engaging:

  Use a variety of visual elements, such as transitions, animations, and graphics, to keep viewers interested. Avoid using static shots or long stretches of text on the screen.

• Brand Consistency:

  Ensure that the visual design of your video is consistent with your brand's overall aesthetic. This includes using the same color palette, fonts, and imagery that you use in your other marketing materials.

• Lower Thirds and On-Screen Text:

  Use lower thirds and on-screen text to reinforce key messages and brand identity. Lower thirds can be used to introduce speakers or provide additional context, while on-screen text can be used to highlight key points or call to actions.

SaaS How-To Videos: Your User's Guide

A SaaS How-To video is a type of video content specifically designed to guide viewers through the process of using a SaaS product or service. Its primary goal is to educate viewers on how to effectively utilize the software to achieve their desired outcomes.

• Educational Focus: The video's main purpose is to provide clear and concise instructions on how to use the SaaS product.
• Step-by-Step Instructions: Complex tasks are broken down into manageable steps, making it easy for viewers to follow along.
• Visual Aids: Screen recordings, animations, and graphics are used to enhance understanding and make the process more intuitive.
• Focus on User Experience: The video is designed to make the user experience as smooth and enjoyable as possible.
• Call to Action: A Clear and Concise Call to Action encourages viewers to take the next step, such as starting a free trial or contacting sales.

• Product Demos: Showcase the software's key features and functionality.
• Feature Tutorials: Provide in-depth instructions on how to use specific features.
• Troubleshooting Guides: Help users resolve common issues they may encounter.

• Clear and Concise Language: SaaS How-To videos use language that is easy for viewers to understand, avoiding technical jargon or overly complex terminology.
• Logical Structure: The video is structured in a logical and easy-to-follow manner, ensuring that viewers can easily find the information they need.

Unlocking Video Success: Data-Driven Insights

Track Key Metrics:

• Monitor metrics like video views, watch time, completion rates, and engagement metrics such as likes, comments, and shares. These provide insights into viewer behavior and video performance.

• Identify trends and patterns in your data to understand what's working and what's not. For example, a high drop-off rate at a specific point in a video might indicate a confusing section that needs to be revised.

• Use heatmaps and clickstream data to understand user behavior within the video player. This can reveal areas where viewers are getting stuck or losing interest, allowing you to optimize those sections.

• Connect your Video Analytics with your CRM and marketing automation tools to track how video views translate into leads, conversions, and customer engagement. This provides a holistic view of your video's impact on your business goals.

• Utilize analytics platforms like YouTube Analytics, Wistia, or Vimeo to track video performance. These platforms offer detailed insights into viewer behavior and engagement.

• Set up goals and track conversions related to your SaaS How-To videos. This allows you to measure the effectiveness of your videos in driving desired actions, such as sign-ups or demo requests.

• Use A/B testing to optimize video performance based on data insights. Experiment with different video elements, such as titles, thumbnails, and calls to action, to see what resonates best with your audience.

Build Community with How-To Videos

SaaS How-To videos can be powerful tools for building a vibrant community around your product and fostering customer engagement. Here are some creative ways to leverage them:

• Encourage User-Generated Content: Invite customers to share their own tips and tricks in video format. This can create a sense of ownership and empower users to contribute to the community.
• Host Contests and Challenges: Organize contests and challenges where users can showcase their skills and creativity using your product. This can Generate Excitement and encourage friendly competition among users.
• Dedicated Online Forum or Community Platform: Create a dedicated online forum or community platform where users can discuss their experiences, ask questions, and share their knowledge. This provides a central hub for users to connect and learn from each other.
• Integrate Social Media: Encourage viewers to share their favorite videos and engage in discussions on social media platforms. This can help you build a loyal following and foster a sense of belonging among your users.
• Live Q&A Sessions or Webinars: Host live Q&A sessions or webinars featuring your SaaS How-To videos. This allows users to interact with your team and get their questions answered in real-time.
• Highlight User Success Stories: Showcase User-Generated Videos or testimonials in your marketing materials. This demonstrates the value of your product and builds trust among potential customers.
• Gamification: Incorporate gamification elements into your video strategy, such as awarding badges or points for completing tutorials or sharing videos. This can motivate users to engage with your content and become active members of the community.

How SaaS how-to video examples are curated?

We dove deep into SaaS how-to videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic SaaS how-to videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Software Integration Focus Examining the clarity and effectiveness of software integration explanations within the how-to context.
7.Practical Application & Value Determining how well the video demonstrates the practical application and value proposition of the SaaS solution.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.19% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, SaaS how-to video examples 2024, n=10000 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.