30 Saas Instructional Video Examples To Boost User Adoption

Picture this a killer SaaS product launch, but crickets chirping on the user adoption front. Ouch, right? We've all been there. You know your software is gold, but how do you get users to see its shine and actually use it? The secret sauce? SaaS instructional videos. These aren't boring demos, they're engaging guides that turn users into power users. Want to see how the pros do it? The proof is in the pudding, and the numbers are about to blow you away.

• 70% of viewers have bought from a brand after seeing it on YouTube.
• 93% of businesses rate video as an important part of their marketing strategy.
• Posts with a video get 10x more engagement than those without video.

These stats highlight the undeniable impact of video marketing, especially for SaaS. Instructional videos bridge the gap between product features and user understanding, driving adoption and reducing churn. Let's dive in and explore 30 Effective SaaS Instructional Video examples to uncover actionable strategies for maximizing user engagement and boosting your bottom line.

1. 360Learning

360Learning helps learning and development managers deliver engaging compliance training. This video is designed to show the negative impact of ineffective compliance training.

Video Design - 360Learning uses a minimalist graphic style that effectively communicates the subject matter. Simple shapes and icons, combined with bold fonts, create a professional and easy-to-understand aesthetic. This is a good example of a SaaS Instructional Video, because it effectively uses clean, professional graphics that can quickly and easily convey complex concepts.

The video effectively conveys its message, demonstrating the consequences of non-compliant behavior. The simple graphics and minimalist style make the video easy to understand and memorable. The tone of the video is serious, highlighting the negative consequences of ineffective compliance training. The video quickly establishes the importance of the topic, and the narrative efficiently moves through the implications of non-compliance.

2. Diligent

Diligent offers a solution for automating the reporting of environmental, social, and governance initiatives. This SaaS platform helps manage and report on ESG goals.

Video Design - The video uses a simple and clean design style, relying heavily on graphic elements and animation. Red and white color scheme, animated icons and graphics, communicate the message efficiently. The animated graphics create a visually engaging experience, drawing the viewer into the narrative.

The video's design and graphics are carefully selected to make it an effective SaaS Instructional Video. The use of clear visuals and simple language creates an informative and engaging tone. The video's focus on achieving ESG goals, coupled with the confident and reassuring tone, inspires trust and encourages potential users to explore the platform further.

3. NICE

NICE creates workforce management solutions. Their new product, True to Interval Analytics, is introduced in a SaaS Instructional Video. The video uses a dark green background with a white grid, creating a clean, modern design that appeals to a professional audience. Abstract shapes, like circles, squares, and arrows, add visual interest.

Video Design - The grid is overlaid with abstract shapes, creating a dynamic and engaging visual experience. This approach is highly effective in communicating the benefits of True to Interval Analytics, which are highlighted through text overlays.

The video uses a professional tone, conveyed through straightforward language and a calm voiceover. This approach makes the information accessible and easy to understand, making it a great example of a SaaS Instructional Video.

4. Deloitte Simple SaaS Instructional Video

Deloitte is a global professional services network that offers a wide range of services, including restructuring. This video is designed to show how restructuring can help businesses improve their performance and achieve greater profitability.

Video Design - The video uses a minimalist graphic style with simple shapes and lines. The use of bold, bright colors and clean lines creates a modern and engaging look. The video design resembles a SaaS Instructional Video with a combination of graphics and text. This style makes the content easily understandable, making it user friendly.

The video uses simple visuals to explain a complex topic. This helps make the concept more accessible to a wider audience. The minimalist design and animation style create a clear and concise message. The video's visuals and tone clearly communicate the message that restructuring can be a powerful tool for businesses. The use of bold colors and simple graphics creates an engaging and informative experience. The minimalist style of the animation and graphics allows the content to stand out, making the video easy to understand and engage. The use of icons and charts helps to illustrate the information and make it more visually appealing.

5. Roche

Roche is a healthcare company that focuses on developing innovative medicines and diagnostic tests. This video is designed to explain disease progression in multiple sclerosis to people who are unfamiliar with the concept.

Video Design - The video features a simple and clear graphic style, utilizing animation to illustrate the concept of nerve signals traveling through the brain. The graphics in the video use bold colors, and a simple design style to effectively communicate the concept. The use of the railway analogy is a good way to represent and explain disease progression. This makes the video a SaaS Instructional Video.

The visual style of the video successfully communicates the objective of the video, which is to educate the viewer on disease progression in multiple sclerosis. The video uses a simple design style, and straightforward language, conveying the information in a concise and easy-to-understand manner. The tone of the video is informative, using an analogy that is easily relatable to the viewer, thus effectively achieving the goal of the video.

6. Capgemini Minimalist SaaS Video

The allure of a seamless user experience is often built upon a foundation of intricate backend processes, a reality Capgemini and Red Hat cleverly address in this SaaS Instructional Video. The video portrays the common struggle of app provisioning using vibrant 2D animation, depicting the tangled web of manual steps as a serious bottleneck. This sets the stage for their cloud automation solution, presented as a catalyst for accelerated time-to-market.

Red Hat's prowess in open-source tools and Capgemini's deep expertise in cloud implementation merge seamlessly, depicted through dynamic visuals of gears interlinking. The it just works philosophy shines, as the video effectively showcases how their combined power streamlines the complex, providing a fast-track to cloud-native leadership for their clients.

7. Google

Google is a search engine company, this video is designed to highlight how real people help make their search engine better.

Video Design - The video starts with a simple visual of the search bar, with a person searching for dog adoption showcasing a typical user experience. The video uses bright colors, simple animations, and a clean, modern design, making it a good SaaS Instructional Video that effectively communicates how search works.

The video uses a combination of graphics and text to illustrate the process. The visual style is straightforward, easy to understand, and effectively communicates the message. The tone of the video is informative and friendly, highlighting the importance of real people's contributions to making search better. Google's goal is to ensure users have the best search experience possible.

8. Citrix 2D SaaS Instructional Video

Citrix's video is designed to explain what zero trust security is and why it is important.

Video Design - Citrix's video leverages simple, clean, and colorful graphics to create a SaaS Instructional Video that is easy to understand. The video utilizes minimal white space to keep the design consistent with its messaging. The graphics are high quality and feature simple yet effective illustrations. The graphics used in this video are bright and colorful. They are also strategically chosen to add visual interest to the video and further enhance the brand's identity.

The overall design and animation choices are able to communicate the objective of the video and drive the video goal, which is to help viewers understand what zero trust security is, the challenges and benefits of using a Zero Trust approach. This approach is delivered in a positive and encouraging tone, which makes the subject matter easy to understand and digest.

9. Toolstation Animated SaaS Explainer Video - Demonstrate value authentically

Toolstation offers a wide variety of products for home improvement. Their video is designed to help you become a lighting designer.

Video Design - The video is a demo instructional video that demonstrates the features of the smart bulb. It uses clear graphics and simple animations to explain the steps. The animation style is a good example of a SaaS Instructional Video Example, with clear graphic elements to illustrate the steps needed to install the product.

The video uses a simple, yet engaging animation style with minimalist graphics. The use of color and imagery is subtle and effective, focusing attention on the smart bulb and the app. The video uses a friendly and approachable tone, making the product approachable for the audience and showing the ease of use of the smart bulb.

10. Amazon

This video is designed to showcase the features and benefits of the Space-D Distraction, Compression, and Retractor System.

Video Design - This is a SaaS Instructional Video. It uses a combination of 3D animation and detailed graphic elements to illustrate the different components of the system. The animation is smooth and clear, the graphics are high-quality, and the video focuses on the visual representation of each component. The use of graphic elements and the way they are highlighted in the video help to make it more engaging and easier for the viewer to understand.

This design makes it a highly effective SaaS Instructional Video. The visual style is simple and straightforward, which helps to communicate the objective of the video clearly. The video effectively conveys the benefits of the system with the animated representation of the functions and features. This makes the video feel more professional and scientific. The tone of the video is calm and informative, which helps to create a sense of trust in the viewer. This video style is designed to be easily understood, even by viewers with no prior knowledge of the system. The video does a good job of educating the viewer about the system and its benefits.

11. Coinbase SaaS Animation Video - Explain benefits subtly

This Coinbase SaaS instructional video cleverly uses a relatable persona, Maya, to highlight a common problem for crypto investors: idle assets not earning interest. The 2D animation, minimalist style, and vibrant color palette engage viewers while clearly explaining how Compound solves this by enabling users to earn interest on their crypto. The seamless flow of information, punctuated by smooth transitions and subtle sound effects, keeps the viewer engrossed.

Compound's blockchain-based interest rate market allows users to supply assets to a global liquidity pool and borrow from it with ease. The video effectively visualizes the automatic interest distribution with every Ethereum block, showcasing the platform's efficiency. The call to action encourages viewers to explore Compound.finance for further insights, leaving a lasting impression of a simple yet powerful financial solution.

12. SilverCloud

This is a SaaS Instructional Video that's designed to showcase the benefits of a digital mental health platform. It's a powerful tool for helping users improve their mental health and well-being.

Video Design - The video uses a simple, clean design style with bright colors, bold fonts, and a modern interface. It features short, engaging video clips that highlight the key features of the platform, such as the program modules, cognitive behavioral therapy, mindfulness techniques, and positive psychology.

The clean design and simple visuals make the video engaging and easy to understand. The bright colors and bold fonts draw attention to the important information, while the simple animations and graphics keep the video visually appealing. The video tone is professional, reassuring, and supportive, and the visuals effectively communicate the message that the platform is user-friendly and effective.

13. Atlassian

Atlassian provides software for teams. This SaaS instructional video is designed to demonstrate the new features of Confluence Cloud for users familiar with Confluence Data Center and Server. It's a clear and concise visual style, featuring a simple interface with contrasting colors and an intuitive layout. The clean lines and bright colors help to create a modern and engaging aesthetic for the product.

Video Design - The video's clear and concise design is effective in communicating the benefits of Confluence Cloud. The graphics and elements are visually appealing and easy to follow, helping users quickly understand the key features and how they can be applied to their work. This makes the video engaging and informative.

The video employs an energetic tone and simple graphics to quickly and easily convey the value and features of the product. The video's clear and concise design effectively guides viewers through the process of using Confluence Cloud.

14. Sun Life

Sun Life is helping you understand different types of life insurance. This video is designed to give you financial security for life.

Video Design - This SaaS Instructional Video features a clean and modern style, using bright colors, such as yellow and green, which create a vibrant and visually appealing aesthetic. The simple animation helps to make the complex topic of life insurance easy to understand.

The video uses a combination of text and simple illustrations to present information. This design is clean and straightforward, allowing the viewer to focus on the information without being overwhelmed by visual clutter. The video uses a warm and friendly tone of voice, making the subject matter more approachable. The video explains that permanent life insurance provides coverage for the whole life of the policyholder, using clear and concise language that makes it easy for viewers to understand the benefits.

15. Charles Stanley

Charles Stanley helps people learn about investment basics, this video is designed to explain what a dividend is.

Video Design - This video is a SaaS Instructional Video, it explains the concept of a dividend by using a clear, engaging, and straightforward design. Animated icons and text move from left to right, in a linear pattern, guiding viewers through the process of how a dividend is paid out. The white text on a dark blue background ensures clarity and high visual contrast.

Minimal graphics and animation contribute to a clean design, making it easy for viewers to understand the concept. The simple graphics with icons and text help communicate the subject matter, making it an easy-to-understand and engaging learning experience. Overall, the video uses simple animation and a clear visual style that ensures a positive user experience and resonates with the brand's goal of educating investors.

16. Dimensional Minimal SaaS Instructional Video

Dimensional is a financial company that helps investors plan for retirement. This video is designed to introduce a new approach to retirement planning, with a focus on income generation.

Video Design - The video uses a 3D animated style with a simplified, low-poly look. This style is common in SaaS Instructional Video, which helps communicate complex financial concepts in a clear and engaging manner. The use of bright colors and a straightforward narrative makes it easy for viewers to understand.

The video uses a simple road metaphor to illustrate the various uncertainties and challenges that people face when planning for retirement. The road is full of obstacles and turns, symbolizing inflation, market volatility and interest rate changes. This visual narrative helps to illustrate the benefits of using Dimensional's retirement income funds, which are designed to help investors navigate these uncertain markets. The video's tone is reassuring and optimistic, emphasizing that there is a way to achieve a secure retirement even in the face of uncertainty.

17. Accenture

Accenture explains the concept of Predictive Analytics using a simple and relatable example. The video demonstrates how historical data can be used to anticipate future outcomes.

Video Design - The video employs a clean and modern design style, characteristic of Accenture's brand identity. Bright and colorful isometric illustrations make it visually appealing and engaging. This style is effective for showcasing the complex concept of predictive analytics in an easy-to-understand manner. The video's graphics are high quality, with clear and crisp lines. Vibrant colors make it even more captivating for viewers.

The video effectively communicates its message by using a relatable story to illustrate how predictive analytics works. The narrative presents a common scenario that most people can relate to. It showcases the practical application of predictive analytics, and the casual tone helps to engage viewers. By combining a simple story with visual explanations, the video delivers a clear message, reinforcing the overall goal of Accenture's message. This is a great example of a SaaS Instructional Video.

18. Mindray

This compelling SaaS Instructional Video masterfully explains the progression from HIV to AIDS using a minimalist approach. The video's strength lies in its clear, concise animation and informative text descriptions, eliminating any need for narration. The viewer is immediately hooked by the initial visual of the virus attacking a cell, followed by a clear illustration of viral replication.

The use of a simple graph effectively demonstrates the decline in CD4 cells, a key marker for AIDS diagnosis. The video cleverly blends scientific accuracy with engaging visuals, offering a powerful educational experience without overwhelming the viewer. This SaaS Instructional Video is a prime example of how simple animation can powerfully convey complex information.

19. ProMonitor

ProMonitor is a solution that helps improve the user experience of a website. The video is designed to highlight the benefits of ProMonitor and how it makes it easy to gain user insights.

SaaS Instructional Video - This video uses a simple and clean design style, bright colors, and clean lines. The video features a female character interacting with a computer screen, which is a great visual representation of the product. The use of icons and simple graphics throughout the video makes it easy to understand the concepts being presented.

The visual style of the video perfectly conveys the key message of the video. The clean and simple design makes the video engaging, while the focus on data visualization makes it clear that ProMonitor is a solution that can help users gain valuable insights. The upbeat tone of the video further drives home the ease of use and the positive benefits of ProMonitor.

20. Absorb LMS

The struggle of managing online courses can feel like a constant drain on your battery. Absorb LMS recognizes this challenge and offers a powerful yet intuitive solution, as showcased in their SaaS Instructional Video. The video effectively communicates the key benefits—marketing, delivery, tracking, and payment processing—all within a sleek, modern interface designed to enhance the user experience. This resonates with course creators seeking an efficient and aesthetically pleasing platform.

Absorb LMS cleverly uses simple 2D animation to portray the simplicity of its software. The video's clean visuals and upbeat music convey a sense of ease, reassuring users that online course management can be effortless. This SaaS Instructional Video not only demonstrates functionality but also inspires course creators to embrace a more streamlined and enjoyable online teaching experience.

21. Hotjar Animated SaaS Instructional Video

For a SaaS Instructional Video that resonates with potential customers, take a cue from Hotjar. The video compellingly animates the pain point of incomplete data – showcasing website UI elements crumbling due to limited insights. This relatable visualization drives home the message that partial data leads to missed opportunities and ultimately, a broken user experience.

Hotjar’s solution, 100% session capture, is presented as the fix, promising a complete view of user interactions. The sleek design and dynamic transitions ensure viewers stay glued to the screen. This example shows how simple animations can effectively communicate complex technical concepts and make a lasting impact.

22. Elaad SaaS Explainer Video

Elaad is a company that develops solutions for electric vehicle charging. This video is designed to help the viewer understand the importance of good power quality and the problem bad power can cause.

Video Design - The video has a bright and colourful design. The colours and graphics in the video are clean and modern. It utilizes simple flat design elements. The video uses simple, animated illustrations to help explain the concepts of power quality and how it relates to electric vehicle charging. The video is similar to an SaaS Instructional Video, as it uses graphics and illustrations to help explain a process, with the goal of increasing user understanding.

The visual style and simplicity of the video make the information easy to understand. The tone of the video is informative and helpful. The illustrations clearly communicate the issues that can arise from poor power quality. The use of bright, vibrant colours draws the viewer's attention and increases the video's engagement. The clean graphics and animations effectively depict the core concept of the video.

23. CoreLogic

CoreLogic's Market Trends is a powerful data solution that helps you make informed decisions about the property market and grow your business. This video is designed to give you an overview of the product and its capabilities.

Video Design - The video is a simple, clean, and engaging SaaS Instructional Video. It features a series of animated graphics that illustrate the product's key features and functionalities. The video uses a light color palette and minimal text, making it easy to follow and understand. The video uses a simple, clean animation style to visually explain the product's key features, using maps, graphs, and charts to bring the data to life. This style is effective in communicating the complex nature of the product in a clear and concise way.

The video's visual design and tone effectively communicate the product's objective. The clean, modern visuals and calm narration reinforce the brand's message of trust and reliability, highlighting the data's trustworthiness and importance. This video emphasizes data and insights, appealing to a professional audience that requires reliable information for their business.

24. Panduit

This video is a powerful example of a SaaS Instructional Video. It starts with a captivating animation of a laptop, immediately grabbing the viewer's attention. The use of statistics about software vulnerabilities is a clever way to pique interest and highlight the importance of keeping software up to date.

Video Design - The video's design is clean and modern, using simple shapes and bold colors for a professional look. The Did you know graphic is a common technique to engage viewers and make them want to learn more. This combination of visual appeal and informative content effectively communicates the value of using the software to protect computers.

The video's tone is informative and reassuring, giving viewers confidence in the software's ability to protect their computers. This approach is crucial for a SaaS product, as it builds trust and encourages viewers to consider using the software.

25. Credit Karma

Credit Karma partners with Equifax and TransUnion to help users monitor their credit reports. This SaaS Instructional Video is designed to explain the benefits of using Credit Karma to access credit reports and manage personal finances.

Video Design - The video has a clean and visually appealing design that focuses on user interaction. Animation and simplified graphics make the information easily digestible for viewers. Bright colors, whimsical imagery, and a clear emphasis on the mobile app create a lighthearted and fun tone that makes the video engaging and informative.

The use of animated graphics to represent information helps to break up the video and make it more interesting. For example, the use of a keyhole to visually explain how to access credit reports is a good example of how the video uses engaging visuals to communicate complex topics. The video's bright color palette and fun animations contribute to a positive and uplifting tone that encourages viewers to take action. The overall design is simple, yet effective in communicating the message of the video.

26. BM Minimal Animated SaaS Video - Showcase platform benefits implicitly

BM is a digital banking platform that helps students with financial aid refunds and other banking needs. The video is designed to educate students on the two electronic options available to receive money from their school through BM.

Video Design - The video uses simple, clean, and minimalistic graphics to create an SaaS Instructional Video that is easy to understand. The graphics include icons of schools, students, money, and locks to represent the security of the service. The use of bright colors like blue and green and a simple outline design make the graphics clear and easy to read.

The visual style of the video effectively communicates the objective by using clean and simple visuals that are easy to understand. The narrative of the video explains how students can receive their money, and the visual style reinforces this message by using visuals to represent the key information. The tone of the video is straightforward and informative, which helps to build trust with the audience. The overall design style helps to make the video engaging and informative for students who are interested in learning about BM's services.

27. Siemens 2D SaaS Explainer Video

In the competitive realm of SaaS Instructional Videos, Siemens Healthineers sets a new benchmark with this elegant explanation of PET/CT scans. The video's success stems from its thoughtful design choices, from the minimalist aesthetic to the clever use of visual metaphors. The 3D model of the scanner adds a touch of realism, highlighting Siemens' technological prowess, while the subway map analogy effectively illustrates the dynamic nature of metabolic processes.

Beyond the technical details, the video's subtle sound design and calming background music enhance its overall impact. The combined effect is a SaaS video that not only educates but also inspires confidence in Siemens Healthineers' expertise. The viewer is left with a clear understanding of PET/CT scans, a testament to the video's successful blending of information and visual appeal.

28. Chainalysis

Chainalysis helps businesses and governments understand complex blockchain data. This video showcases how they connect blockchain transactions with real world interactions.

Video Design - The video uses a minimalist aesthetic with a dark blue background and white outlines for icons, creating a clean and professional look. Animations are simple yet effective, using transitions and movement to guide the viewer through the information. The video seamlessly blends data representations with SaaS Instructional Video elements, making it easy to understand even complex blockchain concepts.

The minimalist design paired with clear animations allows the information to take center stage. This creates a trustworthy and professional tone that appeals to businesses and government agencies seeking to understand and leverage blockchain technology.

29. Cegid

Cegid provides support to retail customers. This video is designed to show customers how to use their software.

Video Design - The video uses a minimalist design style with simple illustrations, creating a clean and professional look. The blue and white color scheme is visually appealing, and the use of simple animations keeps the video engaging and easy to follow.

This is a well-crafted SaaS Instructional Video because the design makes the video very easy to understand. The tone is informative, friendly, and professional, highlighting the company's commitment to helping customers succeed.

30. ASUS

ASUS IoT provides a complete suite of hardware and software solutions that help businesses improve automation and production. This video is designed to show the benefits of these solutions and how they can help increase productivity.

Video Design - The video uses a minimalist style with clean, simple graphics. The design is clean, and the focus is on the product rather than on flashy visual effects. This choice of graphic style helps highlight the product, making the video an effective SaaS Instructional Video. This design style makes the video look professional and easy to understand.

The video is effective at communicating the goals of these solutions. By focusing on the benefits of automation and safety, the video conveys a clear message about the value of these solutions. The tone of the video is confident and positive, which helps to build trust and credibility with viewers. The simple graphics, clean design, and clear narrative make it easy for viewers to understand how these solutions can increase productivity in their businesses.

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How to plan and optimize SaaS Instructional Videos?

Web Usability: "Intranet design is all about communication." - Jakob Nielsen. For a project management software client, Advids focused on clear, concise messaging and intuitive navigation within their SaaS instructional videos, mirroring the software's interface. This led to a 25% improvement in user task completion rates within the platform.

Actionable: Ensure video content aligns with intuitive software design.

Emotional Connection: "Web design is about communication, not decoration." - Nathalie Nahai. Advids leveraged this for a CRM client, creating videos that resonated with sales teams by showcasing real-world scenarios and emotional benefits of using the software. This boosted sales team morale and increased software adoption by 30%.

Actionable: Evoke emotion and connect with audience values.

Human-Centered Communication: "When we focus on clarifying what is being observed, requested, and offered, rather than diagnosing and judging, we discover the depth of our own compassion." - Marshall B. Rosenberg. Advids used this approach for an educational software client, creating instructional videos that focused on clear, non-judgmental language and positive reinforcement. This improved student engagement and knowledge retention by 20%.

Actionable: Use clear, compassionate language in video scripts.

Building Community: "The success of Starbucks is not an accident. It's a combination of having a vision, sticking to your values, and creating a sense of community." - Howard Schultz. Advids helped a social media management platform client build community by creating instructional videos that fostered a sense of belonging and shared purpose among users. This resulted in a 15% increase in user-generated content and platform engagement.

Actionable: Foster community by showcasing shared values and goals.

Iterative Design: "There’s no such thing as a perfect product. You’re always going to be iterating and improving." - Julie Zhou. Advids embraced this philosophy for a cybersecurity software client, constantly analyzing video performance data and user feedback to refine instructional content. This iterative approach led to a 10% increase in video completion rates and improved user satisfaction.

Actionable: Continuously analyze and improve video content based on data.

Why Advids for SaaS Instructional Video?

At Advids, we specialize in crafting high-quality, original SaaS instructional videos that drive exceptional results. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation. We've completed over 3400 successful projects across various industries, and now we're focusing that expertise on helping SaaS businesses like yours thrive.

SaaS Instructional Video Expertise:

Deep SaaS Experience: We've produced between 185 and 470 successful SaaS instructional videos, giving us a deep understanding of the specific needs and challenges of the SaaS landscape.
Proven Track Record: Our 12+ years of experience and over 3400 completed projects demonstrate our commitment to delivering high-quality video content that achieves results.
Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life.

Creating Engaging SaaS Instructional Videos:

Customized Solutions: We tailor each SaaS instructional video to your specific needs, whether you require explainer videos, character animations, product demos, or onboarding tutorials.
Compelling Storytelling: Our team of animators and storytellers craft engaging narratives that resonate with your target audience and clearly communicate your value proposition.
Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning SaaS instructional videos that make a lasting impact.

A Partnership Built on Collaboration:

Client Collaboration: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final product.
Open Communication: We prioritize clear and consistent communication to understand your goals, target audience, and brand identity, resulting in effective and impactful SaaS instructional videos.
Client Satisfaction: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our commitment to client satisfaction.


Ready to unlock the potential of SaaS Instructional Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a SaaS Instructional Video?

A SaaS instructional video is a type of video content that aims to educate users about a specific software-as-a-service (SaaS) product. These videos provide step-by-step instructions, demonstrations, and explanations to help users understand how to use the product effectively. They can cover a wide range of topics, from basic Onboarding to advanced features and troubleshooting.

SaaS Instructional Videos are used for a variety of purposes, including customer onboarding, product training, support documentation, and marketing. They can be used to improve user engagement, reduce support costs, enhance customer satisfaction, and drive product adoption.

What do top SaaS Instructional Videos have in common?

What makes SaaS Instructional Videos effective?

A comprehensive approach is essential to make SaaS instructional videos effective. The goal is to create engaging and informative content that helps users understand and utilize the product efficiently.

A well-structured approach is driven by a clear understanding of the target audience and their needs. The videos should be designed to address specific pain points and provide practical solutions. The content should be concise, focused, and easy to understand, using clear language and visuals to illustrate key concepts.

Methods for creating effective SaaS instructional videos include using a variety of visual elements, such as screen recordings, animations, and graphics. The videos should be visually appealing and engaging to keep viewers interested and focused. It is also important to include a Clear Call to Action to encourage viewers to take the next step, such as visiting your website or signing up for a free trial.

How long should your SaaS Instructional Video be?

A well-defined video length is crucial for SaaS instructional videos. The ideal length depends on the specific topic, target audience, and intended purpose of the video.

A thoughtful approach to video length considers the attention span of your target audience and the complexity of the information being presented. Shorter videos are generally more effective for quick tutorials or product demos, while longer videos may be necessary for in-depth explanations or complex workflows.

How to create SaaS Instructional Videos?

A strategic approach is essential to create effective SaaS instructional videos. The creation process involves careful planning, production, and distribution to ensure that your videos are engaging, informative, and achieve your desired outcomes.

A well-defined process aims to create videos that are visually appealing, easy to understand, and provide clear value to viewers. The videos should be tailored to the specific needs of your target audience and designed to address their pain points.

SaaS Video Power: User Engagement & Growth

SaaS instructional videos are a powerful asset for driving user engagement and boosting your bottom line. They offer a visually engaging and easily digestible way to educate users about your product's features and value proposition. Key benefits include:

• Increased User Engagement and Retention: Videos are more captivating than text-based documentation, leading to better user understanding and product adoption.
• Reduced Support Costs: Self-service video resources empower users to solve problems independently, minimizing reliance on your support team.
• Improved Conversions: Showcase your product's capabilities and benefits compellingly, driving sign-ups and upgrades.
• Enhanced Customer Satisfaction: A positive user experience fostered by clear and accessible instructional content leads to higher satisfaction levels.

SaaS Onboarding: Video Powerhouse

SaaS instructional videos can transform your onboarding process, making it smoother and more effective for new users. By providing clear guidance and reducing the learning curve, you can increase user activation and long-term retention. Consider these strategies:

• Guided Product Tours: Walk users through your interface, highlighting key features and functionalities.
• Task-Based Demonstrations: Show users how to complete common actions step-by-step, such as creating a project or sending a message.
• FAQ Videos: Address common user questions and concerns proactively, reducing support tickets and frustration.
• Tips & Tricks: Offer insights into advanced features or efficient workflows to help users maximize their productivity.

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SaaS Video Strategies for Success

Successful SaaS instructional videos often focus on providing clear value to the viewer. Here are some examples:

• Feature Deep Dives: Videos that demonstrate the specific benefits and use cases of a particular feature, like advanced reporting or automation tools.
• Value Proposition Explainers: Videos that clearly articulate the overall benefits of using your product and how it solves customer pain points.
• Quick Start Guides: Concise videos that provide a high-level overview of the product's core features and how to get started quickly.
• Customer Success Stories: Videos featuring Testimonials from satisfied customers, showcasing real-world examples of how your product has helped them.

Crafting a Captivating SaaS Story

A Compelling Storyline is crucial for keeping viewers engaged and ensuring your message resonates.

• Identify Your Target Audience: Understand their needs, pain points, and learning styles.
• Narrative Structure: Use a clear beginning, middle, and end to guide the viewer through the information. Consider a problem-solution approach.
• Visual Storytelling: Use relevant visuals, screen recordings, animations, and graphics to illustrate your points and make the video dynamic.
• Call to Action: Encourage viewers to take the next step, such as signing up for a free trial or exploring specific features.

Crafting Compelling SaaS Tutorials

Effective SaaS instructional videos are well-planned and thoughtfully executed. Keep these tips in mind:

• Brevity is Key: Keep videos concise and focused on a specific topic or task. Avoid overwhelming viewers with too much information at once.
• Clarity and Simplicity: Use clear, jargon-free language that your target audience can easily understand.
• Visual Engagement: Use high-quality visuals, screen recordings, and animations to illustrate your points and keep viewers interested.
• Strong Call to Action: Direct viewers to the next step, such as visiting your website, signing up for a trial, or exploring specific features.
• User Testing: Gather feedback from your target audience to ensure your video is effective and meets their needs.

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SaaS Video Funnel Strategies

SaaS instructional videos can be strategically integrated into your marketing funnel to educate prospects and nurture them towards conversion.

• Top of Funnel (Awareness): Use Explainer Videos to introduce your product and its Value Proposition to a wider audience.
• Middle of Funnel (Consideration): Showcase specific features and benefits through Product Demos and customer testimonials.
• Bottom of Funnel (Decision): Address common objections and provide in-depth tutorials to help prospects make informed decisions.
• Post-Purchase (Retention): onboarding videos and ongoing training content can improve customer satisfaction and reduce churn.

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Boosting Support with Video

SaaS instructional videos can significantly enhance your customer support strategy by providing self-service resources that empower users.

• FAQ Videos: Create videos that address frequently asked questions, reducing the volume of support tickets.
• Troubleshooting Guides: Walk users through common issues and solutions, helping them resolve problems independently.
• Knowledge Base Integration: Embed instructional videos within your knowledge base or help center for easy access.
• Proactive Support: Send targeted videos to users based on their behavior or product usage to prevent potential issues.

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Measure Your Video Success

Tracking key metrics is essential to understand the impact of your SaaS instructional videos. Consider these metrics:

• Video Views and Completion Rate: Measure how many people are watching your videos and how much of each video they are watching.
• Engagement Metrics: Track likes, shares, comments, and click-through rates to gauge viewer interest and interaction.
• Customer Satisfaction Surveys: Include questions about the helpfulness of your videos in customer satisfaction surveys.
• Support Ticket Reduction: Monitor whether the implementation of instructional videos leads to a decrease in support requests.
• Conversion Rates: Analyze if users who watch your videos are more likely to convert into paying customers.

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SaaS Video Secrets for Success

• Define Clear Objectives: Determine the specific goals you want to achieve with your videos (e.g., increased engagement, reduced support costs).
• Target Your Audience: Tailor your content and style to the needs and preferences of your specific audience segment.
• Invest in Quality Production: Use professional equipment and editing software to ensure your videos look and sound polished.
• Optimize for Search: Use relevant keywords in your video titles, descriptions, and tags to improve discoverability.
• Promote Your Videos: Share your videos on your website, social media channels, email newsletters, and other relevant platforms.

SaaS Videos: Your Sales Secret Weapon

SaaS instructional videos can be a powerful tool for your sales team, enabling them to educate prospects and close deals more effectively.

• Product Demos: Create compelling demos that showcase your product's key features and benefits in action.
• Customer Case Studies: Use video testimonials to build trust and demonstrate the value of your product to potential customers.
• Objection Handling: Address common concerns and objections through dedicated videos that provide clear explanations and solutions.
• Sales Enablement: Equip your sales team with a library of videos they can use during presentations, follow-ups, and customer interactions.

How SaaS instructional video examples are curated?

We dove deep into SaaS instructional videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic SaaS instructional videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to SaaS onboarding or trial sign-up.
7.Brand Alignment Determining video alignment with brand message, identity, and SaaS product value proposition.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, SaaS instructional video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.