Video Creation Service

30 Saas Onboarding Demo Videos To Drive Product Adoption

Orko Roy
Last updated
Jul. 06, 2025

In today's fast-paced digital landscape, capturing user attention and ensuring they quickly grasp the value of your product is paramount. Effective onboarding is the cornerstone of successful product adoption, turning initial interest into sustained engagement. A powerful tool in achieving this is the strategic use of video.

Video's role in modern marketing:

Google searches for TikTok ads over the past 5 years are up 99x+.
69% of the overall advertisement spending will be generated via smartphones by 2026.
Short-Form Videos Rank Number 1 for Engagement and Lead Generation.

Visual learning is incredibly effective, and a curated collection of 30 SaaS onboarding demo video examples demonstrates this principle in action. These videos offer valuable insights into how to create compelling visual guides that resonate with your audience, ultimately leading to improved user satisfaction and deeper product integration. Explore these diverse approaches to discover how video can transform your onboarding process and drive meaningful product utilization.

SaaS Onboarding Demo Video Examples

1. ARMIS

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Duration : 1 minute and 11 seconds

Protecting patient care faces new frontiers as medical networks embrace diverse technologies, creating hidden device vulnerabilities. Traditional approaches falter, leaving critical operations susceptible to disruptive cyber threats that directly impact safety and reliability.

Understanding the entirety of this complex digital ecosystem is paramount. Through a revealing step-by-step video guide showcasing the platform, Armis Centrix brings crucial visibility to every device. This comprehensive insight allows healthcare facilities to proactively identify security weaknesses, empowering them to focus on maintaining essential services and safeguarding sensitive data with clarity.

What We Can Learn

Visually translate complex technical capabilities like protocols and ports into easily digestible, informative animated sequences.


2. PwC Contextual help video

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Duration : 1 minute and 13 seconds

Insurance companies face a looming transformation as the US GAAP Long Duration Targeted Improvements deadline approaches, fundamentally impacting data, systems, processes, and finances. This complex regulatory shift demands significant reporting adjustments and affects operational efficiency.

Drawing upon experience from prior filers, PwC presents the tailored LDTI Simplifier. This powerful suite of tools delivers full compliance efficiently and affordably, easing the burden on teams. Designed as a contextual help video might guide you, it walks non-public companies through intricate changes needed for 2025 standards, freeing up valuable resources.

The Simplifier offers a practical pathway to conquer this challenge effectively, showcasing PwC's deep understanding and commitment to providing tangible, time-saving solutions for clients facing this critical compliance milestone.

What We Can Learn

Demonstrate remote adjustments, saving time and potentially increasing task completion speed by 15 percent.


3. Street Diligence Video education series

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Duration : 1 minute and 13 seconds

Untangling the intricate web of financial contract transitions demands precision and speed. Manual navigation through dense documents risks errors and costly delays, particularly when identifying critical terms tied to changes like LIBOR. This daunting task needs an intelligent approach to reveal essential details efficiently.

Street Diligence's platform transforms this challenge, functioning much like a focused video education series for contractual understanding. It delves into contracts, automatically identifying key covenants, trigger events, and consequences with auditable results. This allows rapid comprehension of complex agreements, bypassing the need for exhaustive reading.

Its term sheet view provides instant snapshots, while the compare tool powerfully exposes differences across multiple deals. Users gain the clarity to quickly grasp varied language and confidently take necessary actions, mitigating risks inherent in significant financial transitions.

What We Can Learn

Illustrate flexible and scalable solution designs to show applicability across diverse industries improving consideration by 35 percent.


4. Smartsheet Product walkthrough video

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Duration : 1 minute and 14 seconds

Behold the intricate, often disconnected landscape of modern operations, vividly portrayed before introducing the solution. This video compellingly maps out the problem of fragmented systems, showing how data flows break or bypass critical points.

Smartsheet's Bridge is unveiled as the powerful link. Serving as an effective product walkthrough video, it clearly demonstrates how this engine automates workflows and integrates disparate platforms, a significant benefit highlighted by its ability to function without writing code.

The platform brings clarity and connection, simplifying complexity to boost efficiency and accuracy. This liberation from manual effort allows organizations to channel energy into valuable initiatives, steering towards realizing their next significant idea.

What We Can Learn

Clearly demonstrating precise movements and measured adjustments builds user confidence reducing errors by 25 percent.


5. FLS Welcome video for SaaS

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Duration : 1 minute and 14 seconds

Operational reliability in heavy industry hinges on foresight. FLS offers a powerful digital twin for belt conveyors, a critical component in many operations. This isn't merely monitoring; it's a sophisticated simulation model, built on deep expertise, designed to predict issues before they escalate into costly problems or production losses.

Comparing simulated values with live data actively identifies specific component concerns. This predictive capability, clearly visualized through compelling animation, empowers operators to implement measures. It serves effectively as a welcome video for SaaS, showing how digital tools unlock hidden reliability, performance, and energy-saving potential.

What We Can Learn

Explain complex technical details through dynamic easy-to-follow animated visuals increasing comprehension by 25 percent.


6. FedEx In-app video guidance

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Duration : 1 minute and 15 seconds

Shipping doesn't have to be complicated. This video breaks down the package process for FedEx, guiding you through crucial steps like handling specialized items with ease. It instantly makes a potentially daunting task feel approachable for anyone.

The visual clarity, like having built-in in-app video guidance, empowers users to pack correctly. Highlighting available resources online and at physical locations assures support is always accessible, whether creating labels digitally or dropping off the finished shipment.

What We Can Learn

Showing consistent, automated quality in technical animation positively influences viewer purchase decisions by nearly 80 percent.


7. Card Connect Commerce Welcome video series

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Duration : 1 minute and 17 seconds

Finding efficiency in financial operations feels achievable with Card Connect Commerce. They go beyond basic transaction handling, offering a complimentary rate analysis that cuts through complexity to identify potential overspending and secure better processing fees, aiming for the lowest possible monthly costs.

This clarity extends to seamless payment acceptance across all channelsretail, online, mobile, and contactlessensuring flexibility wherever business happens. As a payment partner from start to finish, they prioritize security with data breach protection. Elements demonstrating this partnership are featured in their welcome video series.

What We Can Learn

Use detailed animation to clearly visualize complex internal processes, enhancing viewer understanding.


8. SOFTSWISS Advanced feature video

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Duration : 1 minute and 19 seconds

Entering the vibrant world of iGaming solutions is visualized as constructing a seamless, interconnected system. This dynamic approach interprets SOFTSWISS's offerings not just as software, but as essential building blocks for business success, underscoring reliability and a robust foundation built over years of expertise.

For those navigating complex online gaming requirements, this advanced feature video serves as a clear guide. It highlights the ease of leveraging their comprehensive suite, from powerful backend tools and dedicated hosting to cutting-edge crypto support, demonstrating how a successful, profitable operation can be launched with confidence and continuous support.

What We Can Learn

Streamlined technical software visualization saves preparation time up to fifty percent enhancing workflow.


9. LexisNexis User onboarding video

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Duration : 1 minute and 25 seconds

When critical decisions are on the line, drowning in a flood of online information feels like a perilous struggle. This insightful animation vividly portrays the common frustration of encountering overwhelming results, vague details, or crucial data locked behind paywalls.

The video skillfully positions Nexis as a beacon of clarity amidst this chaos. This valuable user onboarding video elegantly shows how it acts as a single, trusted source, consolidating credible reports and analysis to cut through the noise.

Visualizing organized data, personalized dashboards, and sharable insights demonstrates how this streamlined access frees up cognitive load, empowering confident action and seizing opportunities instead of facing daunting challenges, powered by LexisNexis.

What We Can Learn

Use animation effectively to explain abstract concepts like digital twins clearly and simply.


10. ampX How-to video for SaaS

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Duration : 1 minute and 27 seconds

Navigating the energy landscape's shift demands a cohesive strategy, and ampX presents their answer through a systemic lens. The video compellingly highlights their integrated approach, tackling transition challenges not in isolation but as part of a connected ecosystem. This perspective underscores their commitment to a more intelligent and responsive energy future.

Showcasing their digital energy platform alongside physical asset deployments, the video illustrates how technology empowers this vision. The platform interface, providing a glimpse much like a how-to video for saas, demonstrates potential user control over energy devices and data, revealing the practical application of their innovative Smart Tx, VPP, and Transactive Grid solutions.

What We Can Learn

Visualize performance data collection, empowering operators to optimize processes for a 20 percent efficiency gain.


11. GoCardless SaaS explainer video

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Duration : 1 minute and 28 seconds

Predictable income and streamlined operations are essential for business growth. GoCardless tackles the common pain points of recurring payments, addressing late collections and burdensome manual processes that slow companies down.

This highly effective SaaS explainer video utilizes dynamic, abstract animation to visually embody the effortless flow of direct bank account collections, promising improved cash flow, significantly fewer payment failures, and reduced churn.

Showcasing simple customer setup, a versatile dashboard, and broad integration options, the visuals clearly convey a solution designed for smooth management and tailored to fit businesses ranging from startups to large enterprises.

What We Can Learn

Detailing internal processes visually boosts knowledge retention by up to 60% in training.


12. Leapwork Customer success video

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Duration : 1 minute and 28 seconds

Navigating the intricacies of enterprise software is essential, yet the potential for failure looms, threatening disruption and costly errors. This underscores the vital importance of reliable test automation as a preventative measure.

Leapwork transforms this risk into confident assurance, providing a proactive shield for complex systems. Its intuitive visual workflows and end-to-end functionality simplify everything from routine updates to major migrations, empowering businesses to achieve continuous quality and seamless operations. This compelling customer success video illustrates how robust automation frees valued humans to create actual value, enabling innovation for tomorrow.

What We Can Learn

Visualize complex machine functions with animation for clearer faster audience understanding.


13. Papertrail Feature explainer video

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Duration : 1 minute and 31 seconds

Eliminating cumbersome safety records and the risks they entail becomes effortless. Papertrail visually captures the shift from drowning in paper chaos to achieving perfect digital clarity and control. It powerfully conveys the peace of mind gained from guaranteed compliance and easy access to vital inspection data.

This effectively serves as a feature explainer video, highlighting the simplicity of tracking equipment history, setting schedules with reminders, and conducting quick mobile inspections. The clear interface demonstration and emphasis on accountability make this an inspiring example for communicating a critical business solution with efficiency and impact.

What We Can Learn

Show intricate mechanism workings through compelling three dimensional animation improving technical understanding over twenty percent.


14. TDAC Quick start guide video

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Duration : 1 minute and 33 seconds

Where network data streams become torrential floods, Telesoft's TDAC brings order for critical national infrastructure. Engineered for immense scale, it powerfully ingests data from diverse sources across vast geographies, providing the deep understanding needed to navigate complexity and build trust through visibility. This capability forms the essential foundation.

Moving beyond raw feeds, this platform transforms petabytes of history into actionable intelligence, enabling clarity and control. Its correlation engine flags anomalies for real-time alerts, supporting rapid incident response and forensics via sub-second queries. This depth, readily understood via a quick start guide video, provides a clear perspective on network health and delivers tangible protection against specific threats like DDoS or DNS tunneling.

What We Can Learn

Dynamic camera work and pacing maintain viewer engagement when explaining intricate technical systems.


15. CareStack Software demo video

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Duration : 1 minute and 34 seconds

Unifying scattered dental practice information into a single source of strategic power is the compelling core message here. This animation effectively illustrates how CareStack provides this capability, transforming raw data into actionable insights for improving staff performance, practice profitability, and patient care across individual locations or an entire DSO.

CareStack's Enterprise Analytics Solution, clearly presented in this software demo video, centralizes crucial metrics. The visual dashboards and reports track production, collections, and scheduling, while the patient list builder allows precise targeting for follow-up on unscheduled care or balances, empowering smart decisions.

This solution elegantly automates data consolidation, eliminating manual effort and enabling practices to focus on achieving outstanding results through informed strategic choices.

What We Can Learn

Visualizing complex product details increases audience understanding by over fifty percent for technical products.


16. AppsFlyer SaaS onboarding video

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Duration : 1 minute and 36 seconds

Charting the complex routes users take across today's digital landscape poses a significant hurdle for marketers. Conversion Paths cuts through this complexity, brilliantly visualizing the diverse touchpoints users navigate across devices, channels, and platforms on their way to conversion. It transforms scattered data into an intuitive, centralized view.

This essential tool illuminates the most common user paths, offering deep insights by allowing analysis across various media sources, channels, and types. The ability to define and filter specific conversion events empowers marketers to see what truly drives results. Delivering such clarity through visuals makes it an effective SaaS onboarding video.

Understanding these complete journeys enables precise media mix optimization and strategic campaign adjustments, ultimately boosting performance and demonstrating the real impact of every marketing effort.

What We Can Learn

Craft captivating visuals mixing media and creative transitions to boost engagement by over 75 percent.


17. RightSense Software tutorial video

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Duration : 1 minute and 37 seconds

Lost nuances often hinder virtual collaboration, making genuine connection feel distant. RightSense offers a compelling vision, uniquely automating camera, light, and sound to elevate interactions beyond technical hurdles. This intelligent suite ensures participants are clearly seen and heard, promoting more natural communication and equal participation.

Demonstrated effectively in this software tutorial video, the technology handles visual presence with RightSight, dynamically optimizes appearance with RightLight, and clarifies audio with RightSound, minimizing distractions. This proactive automation frees teams to focus on sharing ideas and building rapport. The video itself inspires by showing complex benefits simply, proving how effortless technology can foster richer, more productive connections globally.

What We Can Learn

Explain system functions visually using clear steps; viewers retain ninety-five percent of the message.


18. Virtana Feature explanation video

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Duration : 1 minute and 40 seconds

Safeguarding the systems underpinning national operations and essential services demands absolute reliability. This video strikingly reveals how relying on outdated methods leaves critical infrastructure in a precarious state. Virtual Wisdom emerges as the essential IT GPS, providing unparalleled clarity and directional control.

More than just a feature explanation video, it demonstrates precisely how pinpointing infrastructure problems shifts reactive IT to proactive, ensuring peak performance. This approach underscores the profound impact on national stability and economic strength, offering a compelling example for communicating critical value.

What We Can Learn

Realistic simulations make technical processes accessible fostering stronger audience connection.


19. Freshworks SaaS feature video

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Duration : 1 minute and 40 seconds

Navigating the tangled reality of disconnected business tools finds its clear counterpoint here, vividly contrasting chaos with cohesion. This animated narrative portrays the palpable frustration of businesses struggling with complexity and poor customer experiences caused by legacy systems.

A welcome shift arrives as the solution, Freshworks CRM Customer-for-Life Cloud, takes center stage. The seamless platform unifies sales and marketing, fostering deeper customer relationships through informed, personalized interactions. It's inspiring to see this saas feature video highlight the potential for a single source of truth, ultimately nurturing customers for life.

What We Can Learn

Draft potential summaries, keeping in mind the word count (12-18 words), positive tone, and author's perspective


20. Coviant Initial setup video

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Duration : 1 minute and 42 seconds

Grappling with the tangled web of manual file transfers and their error-prone nature is a common business pain. This video powerfully illustrates that challenge, showing the complexity of scripts, changing requirements, and security concerns inherent in traditional methods for exchanging data with partners.

It offers Diplomat MFT as a streamlined answer, an enterprise-grade managed file transfer solution accessible at an SMB price point. The transition to effortless automation is a core theme; the platform provides a no-code interface for scheduling and integrates easily via API, a simplicity evident even from the initial setup video, contrasting sharply with complex scripting. This comprehensive approach handles encryption, auditing, and data retention, crucial for meeting compliance standards effortlessly.

What We Can Learn

Visualizing complex system behavior can increase technical viewer retention by up to 37%, boosting engagement.


21. Gemalto In-app guidance video

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Duration : 1 minute and 56 seconds

Stepping into an age of ubiquitous connectivity, the transformative power of 5G unfolds. We see potential spanning lightning-fast real-time responses needed for autonomous vehicles, demonstrated by incredible reaction times, to the seamless integration of smart devices like a connected fridge managing inventory. This dynamic landscape demands robust underlying infrastructure.

Realizing this future relies on building a secure chain of trust. Gemalto's solutions actively protect digital identities and data across the entire virtualized 5G network, from core to edge. Acting as a concise in-app guidance video, it underscores how their security by design is fundamental to ensuring reliable connections and enabling the safe deployment of these advanced technologies.

What We Can Learn

Showcase hidden functionality through animation revealing complex internal processes clearly.


22. RightEverywhere First-time user video

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Duration : 1 minute and 57 seconds

In a world where careers resemble fluid streams more than fixed paths, supporting transitions demands forward-thinking vision. ManpowerGroup's video captures this shift, revealing outplacement's evolution into a strategic imperative. It inspiringly frames how empowering individuals at all levels fosters confidence and navigates them toward future professional landscapes.

This insight is tangible within the RightEverywhere platform, offering a valuable first-time user video perspective on its capabilities. Tools from skill identification and CV creation to job market insights build capability, providing tailored plans and connecting users with global opportunities. It's a comprehensive ecosystem for navigating career journeys effectively.

What We Can Learn

Detailed animated visuals demonstrating product function often keep viewers engaged nearly twice as long.


23. EVMS Explainer video for software

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Duration : 1 minute and 57 seconds

Through this compelling explainer video for software, Clever Devices tackles the complex transition to electric fleets. It presents EVMS as a vital, unified platform for managing the diverse needs of both diesel and electric vehicles within existing transit operations seamlessly.

The system's intelligent predictive engine analyzes factors like elevation, stops, and passenger load to forecast energy consumption. This data integrates smoothly, constantly improving accuracy and providing real-time insights crucial for dispatchers and essential route guidance for drivers.

Actionable reporting enables smart decisions, guiding efficient charging precisely to required levels. This key feature saves valuable time and maximizes resource utilization, ensuring fleet readiness for every route ahead.

What We Can Learn

Clearly demonstrating problem solving capabilities through visuals increases viewer confidence by over 90 percent.


24. Wonolo Software walkthrough video

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Duration : 1 minute and 5 seconds

Connecting with a reliable local workforce often feels daunting, but this Wonolo video offers a compelling solution. It brilliantly illustrates the common challenge businesses face, then unveils an intuitive platform that streamlines finding pre-screened talent. The animated journey shows the process effortlessly.

Seeing the platform in action is where the value truly shines. This practical software walkthrough video clearly demonstrates how posting jobs, setting specific requirements, and even saving templates is expedited. It builds confidence by showing precisely how easy the process is, moving past abstract promises to tangible steps.

The narrative further resonates by highlighting the ability to view worker profiles beforehand and favorite reliable individuals, fostering consistent, quality partnerships. This approach, effectively communicated through clear visuals and concise narrative, serves as an inspiring model for demonstrating a service's genuine impact.

What We Can Learn

Show product durability against challenging weather building audience confidence.


25. KBR SaaS onboarding video

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Duration : 1 minute and 8 seconds

Navigating the complex landscape of advanced digital solutions, KBR's video presents a compelling vision forged by a century of mission-critical work. It masterfully fuses abstract data visualizations with striking real-world applications, showcasing how their expertise powers defense, space, and critical infrastructure. The dynamic visuals connect complex tech to tangible outcomes for users.

Beyond surface description, the presentation delves into powerful analytics, advanced simulations, and autonomous systems. This detailed look at functionality demonstrates capabilities enabling better decision-making, risk reduction, and improved safety in extreme environments, serving a similar purpose in showcasing value as a strong saas onboarding video. Its focus on applied technology is inspiring.

What We Can Learn

Clearly demonstrating practical analysis use cases visually showcases tangible benefits for the audience.


26. Synack Value proposition video

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Duration : 1 minute and 8 seconds

Turning the necessity of electric vehicle charging into a moment of effortless convenience, where time saved feels like a genuine gain. Synack presents a vision where drivers intuitively manage their stop through an app, pre-ordering essentials and earning loyalty rewards, transforming downtime into welcomed productivity.

This integrated system transforms the charging stop into a dynamic service hub. Automated processes like plate recognition streamline operations, while advanced AI analysis personalizes offers. For businesses, this unlocks enhanced efficiency and new revenue streams, clearly articulating a powerful value proposition video for partners seeking growth.

Loyalty truly works both ways, creating a positive cycle of value. This example inspires considering how technology can transform everyday necessities into mutually beneficial, integrated experiences for both users and service providers.

What We Can Learn

Vividly visualize problem and solution interaction with dynamic graphics for immediate, impactful viewer understanding.


27. Fortinet Product tour video

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Duration : 2 minutes and 42 seconds

As industrial systems connect, unseen risks emerge, transforming traditional operational reliability challenges into urgent cyber threats. The video's vivid depiction of cascading failures ? production lines stopping, hazardous spills from exposed infrastructure, widespread transportation delays ? makes the critical need for robust protection undeniable. It underscores how implicit trust in isolation is no longer a viable security strategy.

Fortinet's comprehensive framework offers an essential layer for this evolving landscape. Showcased effectively in this product tour video, their solutions segment IT and OT networks, provide secure connectivity even in remote or harsh environments via ruggedized equipment, and enable safe remote access. Unified management across the converging IT/OT environments delivers the visibility and control necessary to safeguard critical infrastructure globally.

What We Can Learn

Use animation to showcase key internal components like memory capacity up to 64 gigabytes.


28. Esker User journey mapping video

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Duration : 2 minutes and 8 seconds

Navigating the deluge of customer emails can feel like drowning in a shared inbox nightmare. Esker's Customer Inquiry Management solution offers a powerful lifeline, acting as an intelligent digital assistant. Leveraging AI, it instantly analyzes and categorizes requests by type, transforming chaotic email streams into a clean, organized dashboard interface.

This user journey mapping video beautifully demonstrates the streamlined process. Representatives gain the ability to quickly generate accurate responses and collaborate internally, ensuring customers receive consistent, personalized service efficiently, strengthening overall customer loyalty. Built-in analytics provide valuable insights into inquiry patterns, informing strategic service evolution.

What We Can Learn

Combine realistic environment rendering with clear data overlays for relatable informative visuals.


29. Emplifi SaaS demo video

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Duration : 3 minutes and 18 seconds

In a world where customers are hyper-connected, accessing their scattered data poses a significant challenge. This saas demo video presents Emplifi Unified Analytics, masterfully illustrating how bringing together information across platforms reveals actionable intelligence.

The platform enables fast, precise, data-driven decisions by consolidating complex data across all customer touch points. Leveraging real-time insights transforms social buzz into tangible sales opportunities and clarifies the path for conversion and growth.

This unified approach breaks down internal silos, fostering cross-functional collaboration that allows brands to understand and react to evolving customer trends effectively.

What We Can Learn

Highlighting product attributes clearly addresses audience needs fostering rapid understanding.


30. Introhive Interactive video onboarding

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Duration : 2 minutes and 0 seconds

Feeling stuck with a CRM that promised much but delivered data blues? Uncover a path to revenue acceleration as this video vividly portrays the common struggle of manual data entry and database clutter. It smartly contrasts the potential of a CRM with the reality of wasted hours and unreliable information, a frustration many teams face daily.

Through a clear, step-by-step process, it shows how automating mundane tasks and cleansing your database provides the foundation for success. Seeing the revelation of hidden relationships and untapped opportunities offers an insightful glimpse into the solution's power, making the complexities of rev ops feel approachable through interactive video onboarding. This guides teams towards higher performance, leading to shortened sales cycles and increased win rates, proving that transforming your data transforms your results.

What We Can Learn

Let your video highlight your expanding open ecosystem with 60 applications readily available online.


FAQ

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Key elements of a compelling SaaS onboarding demo?

Key elements: Highlight key features, address user pain points, and showcase value through clear visuals and concise messaging.

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How to showcase product value in a SaaS onboarding demo?

Showcasing value: Demonstrate how the SaaS solves specific problems, improves workflows, and delivers tangible benefits, like increased efficiency or cost savings.

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Ideal length for a SaaS user onboarding video?

Ideal length: Varies based on complexity. Concise overviews (around 60 seconds), deeper dives (3-5 minutes). A fixed-fee model ensures budget predictability regardless of length.

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Common mistakes in SaaS client onboarding videos?

Common mistakes: Overly technical language, neglecting user needs, lacking a clear call to action.

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Engaging storytelling techniques for SaaS demos?

Engaging storytelling: Use relatable scenarios, highlight user benefits, and create an emotional connection.

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Structuring demos for complex SaaS applications?

Structuring complex demos: Break down features into digestible modules, focusing on key workflows.

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Best practices for customer testimonials in SaaS demos?

Customer testimonials: Feature authentic, relatable users sharing specific benefits.

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Effective call to action for a SaaS onboarding demo?

Effective call to action: Encourage immediate engagement (free trial, demo, website visit).

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Choosing the right video style for SaaS onboarding?

Choosing video style: Align with brand identity and target audience (minimalist, dynamic, etc.).

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Benefits of animation in SaaS onboarding demos?

Animation benefits: Simplifies complex concepts, highlights features, creates visual appeal.

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Creating interactive SaaS product walkthroughs?

Interactive walkthroughs: Empower user exploration, enhancing engagement and understanding.

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Adapting demo templates for specific SaaS needs?

Adapting templates: Tailor messaging and visuals to resonate with the specific target audience.

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Leveraging existing assets for SaaS demo creation?

Leveraging existing assets: Streamline creation and maintain brand consistency using existing materials.

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How welcome videos enhance SaaS user onboarding?

Welcome video benefits: Personalize onboarding, create a positive first impression, foster user success.

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How top SaaS companies use demos in marketing?

SaaS demo marketing: Generate leads, qualify prospects, drive conversions throughout the sales funnel. Fixed-fee pricing from $1000-$6000 for a 60-second video, depending on complexity and style, with multiple revisions included. Typical turnaround time is 3-8 weeks.



Measuring Onboarding Video Success with Key Metrics


Understanding the impact of a SaaS Onboarding Demo Video moves beyond simply creating content; it involves strategically measuring its performance to truly guide users to success. They need to know if their visual guidance is effectively moving users through the crucial initial steps of their product journey. Without robust measurement, companies are essentially flying blind, unsure if their efforts convert signups into active, successful users. This requires digging deeper than vanity metrics.

Tracking performance starts with engagement within the video itself. Metrics like watch completion rate reveal if the narrative holds attention or if users drop off before the key value proposition is delivered. Analyzing heatmaps shows exactly where viewers lose interest or get confused. Furthermore, tracking clicks on any embedded calls to action within the player directly links video consumption to immediate user intent and next steps.

The real power of measurement lies in connecting video viewership data to subsequent user behavior within the platform. Did watching the video correlate with higher user adoption of core features shown? Does completion of a key setup video lead to faster progress on the activation checklist? Companies also analyze its effect on support ticket reduction for common onboarding hurdles, demonstrating the video's effectiveness as a self-service guide.

  • Measuring the percentage of users who complete key onboarding steps after viewing the related video.

  • Analyzing the correlation between watching specific videos and reduced churn rates in the early user lifecycle.

  • Using A/B testing on video versions to measure which approach drives higher engagement and desired actions.

  • Tracking feature usage post-video viewing to understand which demonstrations effectively translate into product adoption.


  • Ultimately, measuring performance ensures a SaaS Onboarding Demo Video is not just watched, but actively contributes to turning new signups into engaged, successful users, proving its value in the growth engine.


    Why Advids for SaaS Onboarding Demo Video?


    At Advids, we create high-impact SaaS Onboarding Demo Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into a compelling and effective onboarding experience. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, and we've honed our expertise to deliver exceptional SaaS Onboarding Demo Videos.

    Proven Expertise & Client Satisfaction:

    12+ Years of Proven Success: With over 3400 completed projects, we understand what makes a SaaS Onboarding Demo Video truly effective. We've produced between 185 and 470 SaaS Onboarding Demo Videos specifically.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through engaging animation.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    Crafting Compelling Onboarding Experiences:

    Customized SaaS Onboarding Demo Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other onboarding video formats. Your brand, style, and target audience are at the forefront of our creative process.
    Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that resonate with your viewers and effectively communicate the value of your SaaS product.
    Cutting-Edge SaaS Onboarding Demo Video Technology: We utilize the latest software and animation techniques to create visually stunning videos that leave a lasting impression.

    A Collaborative Approach to Success:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final product. Your input is valued throughout the entire process.
    Strategic Communication: Open and consistent communication is key to our success. We prioritize understanding your needs, target audience, and brand identity to create impactful SaaS Onboarding Demo Videos.

    Ready to unlock the potential of SaaS Onboarding Demo Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a SaaS Onboarding Demo Video?


    A SaaS onboarding demo video is a concise and engaging video that acts as a virtual guide for new users, introducing them to the features, benefits, and functionality of your SaaS product. Its primary purpose is to streamline the initial setup and usage, making the onboarding process smoother, more enjoyable, and ultimately more successful. These videos go beyond simple product demos. They focus on guiding users through the first steps of using the software, answering common questions, and showcasing the value they can expect to receive.

    SaaS onboarding demo videos can be used in a variety of ways, such as on landing pages, in email marketing campaigns, or as part of a social media strategy. They can also be used to support customer support efforts by providing readily accessible answers to common questions.


    What do top SaaS Onboarding Demo Videos have in common?


    Mastering SaaS onboarding video creation requires focusing on these key elements to maximize impact and user engagement .

    Ideal Customer Profile - Tailor the demo to resonate with specific user needs. Focus on their pain points and aspirations.

    • Compelling Narrative Structure - Craft a clear beginning, middle, and end. Use a problem-solution-benefit structure.
    • Problem-Solution Focus - Clearly define the problem and demonstrate the solution's effectiveness. Use before-and-after scenarios.
    • Intuitive User Journey - Show a typical user workflow. Highlight ease of use and efficiency.
    • key feature showcases - Prioritize features that deliver the most value. Use concise, impactful demonstrations.
    • Engaging Screen Recordings - Use high-quality, well-edited recordings. Show, don't just tell.
    • quantifiable results - Use charts and graphs to visually represent data. Focus on key performance indicators (KPIs).
    • Real-World Application - Use relatable scenarios and examples. Show how the SaaS improves daily tasks.
    • Visual storytelling techniques - Use visuals to evoke emotion and build a connection. Focus on the user's experience.
    • Social Proof Integration - Use short, impactful testimonials. Focus on credibility and trust.


    What makes SaaS Onboarding Demo Videos effective?


    A compelling SaaS onboarding demo video is a powerful tool for driving user adoption and satisfaction. It is a design to provide a clear and concise introduction to your product, making it easy for users to understand its value and how to use it effectively.

    A comprehensive approach to creating effective SaaS onboarding demo videos involves a combination of elements that aim to engage viewers, provide valuable information, and encourage action. The goal is to create a positive and memorable experience that leaves users feeling confident and excited about using your product.


    How long should your SaaS Onboarding Demo Video be?


    Optimize SaaS onboarding demo video length for maximum impact by aligning video type, content, and target audience stage.

    Pre-production Considerations for Determining Video Length:

    • What's the video's core message?
    • Who is the ideal viewer?
    • Which features need showcasing?
    • How intuitive is the software?
    • Where will the video reside?
    • What's the desired viewer response?
    • What's the overall marketing goal?

    SaaS onboarding demo video length guide

    SaaS Onboarding Demo TypesVideo LengthUse CaseFunnel
    Animated Explainer60-90 secondsCaptures attention quickly, simplifies complex features with engaging visuals, ideal for showcasing core value propositionAwareness/Consideration
    Screen Recording45-60 secondsDemonstrates software functionality, step-by-step guide, highlights key features, uses clear on-screen annotationsConsideration/Conversion
    Product Walkthrough90-120 secondsComprehensive overview, covers multiple features, shows real-world application, uses a clear and concise narrationConsideration/Conversion
    Customer Testimonial30-45 secondsBuilds trust, showcases social proof, features satisfied users, uses short, impactful clipsConsideration/Decision
    Tutorial1-2 minutesIn-depth guide, addresses specific user needs, provides practical solutions, uses clear visual cues and instructionsConversion/Onboarding


    How to create SaaS Onboarding Demo Videos?


    Crafting compelling SaaS onboarding demo videos requires a strategic approach that prioritizes user needs and showcases the software's value proposition effectively. This ensures maximum impact and drives user adoption.

    * Define Audience - Use detailed buyer personas to create a demo that directly addresses their specific needs.

    • Key Feature Selection - Prioritize features that offer the most significant value proposition to the target audience.
    • Storyboard Creation - Use a storyboard to plan the visual flow, ensuring a clear and logical demonstration.
    • Scriptwriting - Craft a script that is concise, informative, and engaging, highlighting key benefits.
    • visual style choice - Maintain a consistent brand identity throughout the video for a professional look.
    • Screen Recording - Use high-resolution screen recordings with smooth transitions and clear annotations.
    • voiceover recording - Employ a professional voice actor who can deliver a clear and engaging narration.
    • final editing - Edit the video to maintain a fast pace, removing unnecessary elements to keep viewers engaged.


    Creating a Seamless User Experience with Your SaaS Onboarding Video


    We've explored effective SaaS onboarding demo video examples; now let's dive into crafting a user experience that converts. Imagine your video as a guide, seamlessly leading users through your software's value while sparking their interest. How do we achieve this? By focusing on the user's journey and making their experience as smooth as possible.

    A well-crafted onboarding video doesn't just inform; it engages, persuades, and ultimately drives action. Let's explore how we can make this happen.

    • Understand Your Audience: Step into your user's shoes. What challenges do they face? What solutions are they seeking? A SaaS explainer video can effectively highlight your core value proposition and simplify complex features, catering to their specific needs.
    • Craft a Compelling Narrative: Think of your video as a story. Start by presenting a problem, then introduce your software as the solution. Showcase the benefits, highlighting how it improves their workflow and solves their pain points.
    • Show, Don't Just Tell: Use high-quality screen recordings to demonstrate key features in action. Think about creating an intuitive experience, much like the best app onboarding video examples. A software walkthrough video can be helpful for more in-depth exploration later.
    • Keep it Concise and Engaging: Respect your viewer's time. Optimize video length, focusing on the core value proposition and avoiding unnecessary jargon. Remember, even the most effective SaaS onboarding video examples lose their impact if they're too long.

    In short, by focusing on these key elements, we can create saas onboarding videos that not only educate but also inspire users to embrace your software and achieve their goals.


    Leveraging User Feedback to Improve Your SaaS Onboarding Video


    Let's be honest, creating SaaS onboarding videos isn't a one-and-done deal. Even after launching what we believe is a stellar product demo video, there's always room for improvement. That's where the magic of user feedback comes in. Think of it as a compass, guiding us towards creating truly effective onboarding experiences.

    User feedback isn't just about collecting data; it's about understanding our audience and tailoring our approach to their needs. By actively seeking and implementing feedback, we can transform our videos from good to great. Review software onboarding video examples to see how others effectively gather user feedback within the video itself.

    • Analyze video analytics like watch time and drop-off points. This data helps pinpoint areas needing improvement. A/B testing different versions of your video can also reveal what resonates best with your audience.
    • Go beyond the numbers and engage in direct conversations. User interviews provide invaluable qualitative insights into preferences and pain points.
    • Social media is a goldmine of user sentiment. Monitoring comments and mentions related to your SaaS training video can offer unexpected perspectives.
    • Don't just tell, show. High-quality screen recordings, much like those in top SaaS onboarding demo videos, demonstrate your software's value in action.

    By consistently incorporating user feedback, we create onboarding experiences that not only educate but also resonate with our audience, ultimately driving engagement and conversion.


    Choosing the Right Animation Style for Your SaaS Onboarding Video


    Now that we've explored various SaaS onboarding video examples, let's dive into choosing the right animation style. This is crucial for grabbing attention and guiding users through your software's value. We want our videos to not just inform, but to resonate and inspire action.

    Think of your video as a story. What visual language best expresses your brand and connects with your target audience? A SaaS explainer video might benefit from the engaging simplicity of whiteboard animation, while a saas product demo video example could leverage the immersive power of 3D animation. For an app tutorial video, a clear screencast might be the most effective way to demonstrate functionality. Even something as simple as an application onboarding video can become more engaging with the right touch of 2D animation.

    • Consider Your Brand: Does your brand feel playful and energetic? Perhaps vibrant 2D animation is a good fit. For a more professional and sophisticated brand, a minimalist motion graphics approach might be more suitable.
    • Think About Your Audience: Who are you trying to reach? Tech-savvy users might appreciate sleek motion graphics, while a less technical audience might connect better with the friendly feel of 2D characters.
    • Match Style to Message: What's the core message of your video? Whiteboard animation is great for explaining complex ideas simply, while 3D animation can showcase intricate product details. Screencasts are perfect for practical, step-by-step app tutorial videos.
    • Budget and Timeline: Different animation styles have varying production costs and timelines. Whiteboard animation is often more budget-friendly and quicker to produce than 3D animation.

    By carefully considering these factors, we can choose the animation style that best brings our SaaS onboarding videos to life, engaging users and driving conversions.


    Crafting a Compelling Narrative for Your SaaS Onboarding Video


    We've explored SaaS onboarding video examples; now, let's craft narratives that truly resonate. A compelling story doesn't just inform; it captivates, persuades, and inspires action. Think of your video as a mini-movie, guiding viewers through your software's value.

    What makes the best SaaS onboarding videos so effective? Often, it's their ability to connect with the viewer on an emotional level. We achieve this by understanding our audience, addressing their pain points, and presenting our software as the solution they've been searching for. Let's explore how we can weave these elements into a captivating narrative.

    Remember, even a software tutorial video can benefit from a strong narrative, making learning more engaging.

    • Understand Your Audience: Step into your users' shoes. What challenges do they face? What are their aspirations? A software onboarding video that speaks directly to their needs is far more effective than a generic product demo.
    • Show, Don't Just Tell: Imagine watching a movie with only dialogue, no visuals. Boring, right? The same applies to your SaaS onboarding video. Use visuals, animations, and screen recordings to bring your story to life.
    • Focus on Benefits: Nobody wants to hear about gigabytes and processing speeds. They want to know how your software will make their lives easier, their work more efficient, and their businesses more profitable.
    • End with a Call to Action: What do you want viewers to do after watching your video? Sign up for a trial? Request a demo? Make it clear and easy for them to take the next step.

    By focusing on these key elements, we can transform our SaaS onboarding videos from simple product demos into engaging stories that resonate with viewers and drive conversions. Creating a software onboarding video is about more than just showing features; it's about telling a story. Let's explore how some of the best SaaS onboarding video examples use storytelling to captivate their audience.


    How SaaS onboarding demo video examples are curated?


    We dove deep into SaaS onboarding demo videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic SaaS onboarding demo videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and alignment with SaaS onboarding goals (e.g., trial signup, feature exploration).
    7.Brand Alignment Determining video alignment with brand message, identity, and SaaS product value proposition.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, SaaS onboarding demo video examples 2024, n=12500 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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