30 Saas Onboarding Demo Videos To Drive Product Adoption

Picture this a killer SaaS product launch, but crickets. Sound familiar? You've poured your heart into it, but users aren't biting. The secret sauce? SaaS onboarding demo videos. They're the bridge between "huh?" and "hallelujah!" for your users, turning curiosity into customers. A picture is worth a thousand words, and a video? Well, let's just say the numbers speak for themselves.

• Google searches for TikTok ads over the past 5 years are up 99x+.
• 69% of the overall advertisement spending will be generated via smartphones by 2026.
• Short-Form Videos Rank Number 1 for Engagement and Lead Generation.

These statistics highlight the undeniable shift towards video content, particularly short-form, and the immense potential for SaaS onboarding demo videos to capture attention and drive conversions. Effective onboarding videos translate product value into engaging narratives, reducing churn and boosting customer satisfaction. Let's dive in and explore 30 Captivating SaaS Onboarding Demo Video examples to unlock actionable insights and elevate your onboarding strategy.

1. Papertrail SaaS Demo Video - Showcase product value implicitly

Papertrail's SaaS Onboarding Demo Video brilliantly showcases how to elevate mundane tasks into engaging visuals. The video hooks viewers with relatable scenarios of safety inspections and tedious paperwork. It establishes the problem and introduces Papertrail as the seamless solution.

The minimalist 2D animation combined with a vibrant color palette and upbeat music makes the video visually appealing and engaging. Papertrail’s cross-platform functionality is highlighted across devices, reinforcing its accessibility. This demo is an excellent example of showcasing complex information in a clear, concise, and compelling manner.

2. 1Password

1Password helps businesses integrate security into their existing infrastructure. The video is designed to highlight the benefits of these integrations and how they can provide greater visibility into security postures.

Video Design -
The video uses a simple, clean, and minimalist design style. 1Password is presented as a central hub that connects to various identity providers, SIEM tools, MFA solutions, and developer tools. This visually conveys the integration capabilities of 1Password, showcasing its role as a centralized platform for managing security. The use of icons and text labels provides clear visual cues to the viewer, making the video easy to follow and understand. This makes the video a good App Demo Capabilities Example video. The animation and transitions are smooth and subtle, keeping the focus on the information being presented.

The visual style of the video effectively communicates the objective of the video. The minimalist design helps to simplify the complex topic of security integration, making it accessible to a wider audience. The video's tone is professional and informative, and the use of animation and visual elements makes it engaging. By showcasing the integration capabilities of 1Password, the video highlights the benefits of using the product to enhance security and simplify security management.

3. Hotjar

If you're seeking a SaaS Onboarding Demo Video example, this Hotjar piece demonstrates how animated UI mockups illuminate software features. The video tackles the pain point of identifying and fixing broken UI elements impacting user experience and conversions, effectively showcasing Hotjar's rage click filtering capabilities.

Instead of showcasing raw data, Hotjar cleverly uses animated website mockups and simplified graphs to illustrate user frustration. The video ends with a simple yet powerful message: fix broken elements and boost conversions, implicitly inviting viewers to try Hotjar and experience its UI enhancement power.

4. 360Learning

360Learning is a platform designed to help businesses improve employee onboarding. This video is designed to highlight the benefits of a strong onboarding experience and the problems with a subpar experience.

Video Design - The video incorporates animated graphics, using colors that are central to the 360Learning brand. The video also uses a 3D Demo Sample video style. It uses vibrant colors and simple, clean animation. The overall style of the video is engaging, and the graphics are well-produced.

The video narrative and visual design work together to convey the core message of the video. The viewer is first presented with the problem of ineffective onboarding, which is shown through a simple animated graphic of a circle with several negative reviews of the process. As the video progresses, it introduces the solution provided by 360Learning through a series of positive reviews of the onboarding experience, presented in the same animated style. This helps to reinforce the positive impact of 360Learning's platform. The video's tone is upbeat and optimistic, highlighting the potential for success with a strong onboarding experience. This conveys that 360Learning is the ideal platform for achieving a more positive and successful onboarding process.

5. Capgemini

Capgemini and Red Hat offer cloud automation tools to simplify cloud-native application migration. This video is designed to explain the benefits of using cloud automation.

Video Design - The video uses a minimalist design style with vibrant colors and geometric shapes to explain the benefits of cloud automation. The video uses a clear and concise approach to explaining a complex topic. The simple design, along with the animation of lines connecting the brand logos to a cloud app icon, makes this a good product training Demo Idea video.

The video clearly communicates the benefits of using Capgemini and Red Hat cloud automation tools by using a visually appealing and simple design style. The video uses an informative and engaging tone to explain the benefits of using the tools. This design effectively shows the viewer how simple and easy to use the cloud automation tools are. The animation adds an element of intrigue for the viewer, making it easy to understand how cloud automation tools can be utilized to simplify complex tasks.

6. Coinbase Visual SaaS Onboarding Video

This SaaS Onboarding Demo Video cleverly uses 3D animations and metaphorical visuals to depict the transformative power of restructuring. Deloitte’s approach emphasizes that restructuring isn't a sign of weakness, but a chance to optimize and emerge stronger. By refreshing, resetting, and restoring, businesses can unlock hidden opportunities and navigate a rapidly changing world.

The video's sleek design and dynamic transitions keep viewers engaged. The overall effect is inspiring, demonstrating how embracing change can lead to greater profitability and competitive advantage in today’s marketplace.

7. Orange

Orange is a company that focuses on cybersecurity. This video is designed to highlight the increasingly complex and ever-expanding security landscape.

Video Design - This video is a good Saas Software Example video. It uses a clean and minimalist design style, employing a color palette of light gray, white, and bright green. The graphic elements are simple and easily understood by the viewer. The use of isometric illustrations and bold text enhances the video's visual appeal and effectively showcases the product's features.

The video effectively communicates its objective through its simple yet informative design. It successfully portrays the complexities of the modern security landscape, emphasizing the importance of cloud security and network configurations. The video's tone is reassuring and professional, making it clear to viewers that Orange understands the challenges they face. The use of graphic illustrations and animations makes the video engaging and easy to follow, ensuring that the key messages are effectively communicated to the target audience.

8. Impact My Biz

Impact My Biz is a company that offers virtual chief information officer services, or vCIO. The video is designed to explain what vCIO is and the benefits that it can bring to businesses.

Video Design - The video uses 3D animation to visually explain the vCIO concept. Using simplistic designs, it shows a visual representation of a vCIO consulting with a business on their technology strategy. The video utilizes a minimalist design approach, with a clear focus on technology elements such as laptops, phones, and other digital devices. These graphics are well-designed, creating a clean and engaging experience. The combination of simple graphics, 3D animation, and a bright background helps the video explain the complex vCIO concept. The use of 3D animation to depict the technology and communication between the vCIO and the business ensures that the video is visually engaging.

The video uses a clean and professional design style to communicate the benefits of engaging with a vCIO. Using a simple and engaging visual style, the video clearly explains the vCIO concept and how a vCIO can help a business grow. The video's simple and effective style provides a concise explanation, drawing attention to the key aspects of the vCIO solution.

9. HP

HP is a technology company that creates technology that makes life easier. This video is designed to introduce and explain HP's Instant Ink service.

Video Design - This animated demo Walkthrough video uses simplistic white outlines of graphics on a purple background. It starts with a marble background to introduce a simple problem, then uses color to explain the solution. The use of simplistic graphics is consistent, and it creates a clean and clear design, which makes it engaging and easy to understand.

The video is designed to highlight the benefits of HP Instant Ink through a simple narrative. The graphics, color, and the tone of the video are all consistent and work together to communicate a message of savings, convenience, and sustainability. The video is able to drive the viewer to learn more about the service, and overall, the video has a friendly and informative tone.

10. American Express

American Express is a global service company offering charge and credit cards. This video is designed to demonstrate the benefits of their new product, Click to Pay, and how it provides a more consistent experience during checkout.

Video Design - This Best Features Demo video is comprised of simple, flat, illustrated graphics. It effectively utilizes a white background with grey and red accents, and the key product feature, Click to Pay, is presented in blue. The design clearly illustrates the problem, the solution, and the benefit. It is easy to understand and follows a clear narrative, making it engaging for viewers.

This video effectively utilizes simple visuals to highlight the problem of inconsistent checkout experiences and the solution that Click to Pay offers. It uses a minimalist style and minimal text to quickly convey the message, making it concise and appealing for an online audience.

11. Logix

Logix is a company that helps you switch checking accounts and save hundreds of dollars every year. The video is designed to make switching checking accounts easy and streamlined.

Video Design - The video is highly visual with a clear blue color scheme and white accents. The color palette and use of simple, clean graphics create a clean and modern look. The simple design and flow of the video make it engaging for the viewer and easy to understand. This video is a great example of a Top saas launch Content Marketing video.

The visual style of the video aligns with the video's objective, which is to simplify the process of switching checking accounts. The use of simple graphics and a clear narrative make the process clear and easy to understand. The video's tone is friendly, approachable, and encouraging. This makes the video engaging and helps the viewer feel confident about switching to Logix.

12. TomTom

TomTom is a mapping and navigation technology company. This video is designed to introduce TomTom's new map customization platform, the Map Maker.

Video Design - The video is a Platform interface demo Animation video. It showcases the different features of Map Maker, using clean and modern graphics. The interface is easy to understand and visually appealing. The video transitions from an example of a TomTom map to the map customization platform. This highlights the user-friendly interface.

The video efficiently communicates the benefits of using Map Maker. By using a Platform Interface Demo Animation video, the video showcases the ease of use of the platform, giving a clear visual representation of how the platform works. This tone creates a sense of ease, assuring potential users of the platform's intuitive navigation.

13. Charles Stanley

Charles Stanley is an investment firm, and this video is designed to educate potential investors on the concept of a dividend.

Video Design - This is a 2D Business Demo video. Charles Stanley uses a clean, modern graphic design style with a blue and teal color scheme. A graphic of a business storefront is used to represent a company. A visual representation of a money bill is used to represent a share purchase. A simple graphic of a pound symbol is used to represent the dividend paid out to shareholders. The video uses clear visuals and concise animation to deliver a simple explanation of a complex financial term.

The graphics and animation in the video clearly illustrate how a dividend payment works. The video's straightforward style and bright colors help to simplify the concept of a dividend. The tone of the video is clear, informative and engaging. This video helps explain the concept of a dividend and its benefits for shareholders.

14. Edward Jones 2D SaaS Demo Video

Edward Jones is a financial services firm that offers life insurance, and this video is designed to introduce viewers to term life insurance. It explains the benefits of this type of insurance to those who have a mortgage or are raising a family.

Video Design - This is a 3D product guided demo video. The video features simple, minimalist visuals, primarily using blue and gray tones for a clean and professional look. The 3D animation style, with its gentle, organic movements, creates a calming and relatable feel. The clean aesthetic helps to present the complex topic of life insurance in an accessible and straightforward manner, aiding in comprehension.

The design of this video effectively communicates the benefits of term life insurance to viewers, especially those with families or mortgages. The calming visuals and simple animation style create a sense of trust, reinforcing the message that the company understands the need for financial protection during important life events. Overall, the video has a reassuring and informative tone, and its visual style enhances its ability to connect with viewers and drive engagement.

15. Deloitte

This SaaS onboarding demo video by Deloitte envisions a future of mobility that's both compelling and attainable. Through sleek 2D animation, it paints a picture of effortless commutes in autonomous vehicles, streamlined by smart tech and efficient infrastructure. The video's vibrant color scheme, coupled with futuristic electronic music, evokes a sense of optimism and progress.

What truly elevates this demo is its strategic presentation of information. The video contrasts today's mobility woes with a technologically advanced future, highlighting Deloitte's expertise in navigating this transformation. The seamless integration of UI mockups and statistical data strengthens the narrative, showcasing the practical application of Deloitte's solutions. This SaaS Onboarding Demo Video is an inspiration for those seeking to present complex concepts with clarity and visual finesse.

16. PTC

PTC is a biopharmaceutical company that specializes in developing therapies for rare diseases. This video is designed to explain PTC's splicing biotechnology using a simple analogy.

Video Design - The video uses vibrant colors, a playful font style, and simple animations to explain a complex scientific process. The video uses the metaphor of making a cupcake to illustrate splicing, which makes the concept easier to understand. The combination of colors, fonts, and animations makes it a Saas Animated Advertisement Sample video.

The video's visual style effectively communicates the objective of the video by simplifying a complex scientific concept, making it accessible to a broad audience. The visuals make the process engaging and easy to understand. The overall tone of the video is light and friendly, which is appropriate for the target audience.

17. GEICO

GEICO is a car insurance company that offers comprehensive coverage. This video is designed to explain comprehensive coverage to customers. It illustrates the types of situations where comprehensive coverage would be helpful, and it highlights the importance of setting a deductible.

Video Design - This Saas Self Serve Onboarding Example video uses a simple, cartoon-like visual style that is engaging and easy to understand. The video features a car character with a beret and mustache, which adds a touch of whimsy and helps to personalize the brand. The video also uses bright colors and simple animations to keep viewers engaged. The graphics are high quality and help to bring the narrative to life, while also keeping the overall look and feel of the video lighthearted and approachable.

This video uses a variety of visual elements to effectively communicate the information to viewers. The use of animated characters and scenes, along with a consistent visual style, creates a positive and friendly tone, while also ensuring the message is easily understood. The video is concise and to the point, and the use of simple animations and graphics makes it visually engaging and entertaining. The lighthearted tone of the video effectively communicates the Value Proposition of GEICO, which is to help people feel secure and confident about their insurance.

18. LITEON

LITEON is a global leader in smart mobility and connectivity solutions. The video is designed to showcase how LITEON's technology can improve the day to day lives of consumers by addressing challenges within the urban environment.

Video Design - This video is a prime example of a Top App Step-By-Step Demo video. It utilizes a clean and modern style with vibrant colors and an illustrative approach. Graphics are high quality, and the animations are dynamic and visually appealing. The use of transitions helps to break up the video and keep it engaging. The use of cityscapes and futuristic graphics creates a modern look that is engaging to the viewer.

LITEON's video effectively communicates its message through a clear visual style. The video focuses on addressing issues within the modern city environment and LITEON's technology as a solution. The use of bright colors and futuristic graphics creates a positive and optimistic tone, reflecting LITEON's vision for the future. The animated style of the video keeps the viewer engaged by using creative visuals that capture the attention of the audience.

19. Mindray

Mindray is a medical equipment company that develops products and solutions for diagnostics. This video is designed to raise awareness about HIV infection and the importance of early detection.

Video Design - The video uses simple, clear graphics to illustrate the HIV infection process and highlight the importance of early detection. It starts with a simple illustration of a virus attacking a cell, followed by a chart that shows the progression of HIV infection over time. The video also includes a world map that highlights the number of people living with HIV. This approach is reminiscent of a Saas Promotional Animation Idea video, as it uses visual storytelling to engage the viewer and explain the concept of HIV infection in a simple and easy-to-understand manner. The video's visual design complements the narrative effectively, making it informative and engaging for the intended audience.

The animation style of this video is simple and clear, which helps to make the complex topic of HIV infection more accessible. The use of simple graphics and text makes it easy to follow the narrative. The video uses a neutral tone, providing information in a clear and concise manner, without being alarmist or sensational. This helps to ensure that the information is presented in a way that is informative and reassuring. The video's visual style makes it a good example of a Saas Promotional Animation Idea video, as it effectively communicates the importance of early detection and helps to dispel any misconceptions about HIV.

20. CoreLogic SaaS Software Demo Video

CoreLogic's Market Trends is a property data solution, the video is designed to showcase its benefits and features.

Video Design - The video uses a clean and modern aesthetic with a focus on data visualization. It features a combination of graphs, charts, and maps that are presented in a visually engaging and informative way. The use of animation helps to bring the data to life and make it more understandable. The video is a great example of an Animation Demo Feature video that effectively communicates the value proposition of a complex data product.

The design style of the video is simple yet effective, with a modern color palette and clean lines. The use of animation helps to make the data more engaging and the overall tone of the video is professional and trustworthy. This approach is very effective in communicating the value proposition of CoreLogic's Market Trends, demonstrating that it is a comprehensive and trusted data source for making informed decisions about the New Zealand property market.

21. Aircove Animated SaaS Onboarding Video - Showcase product value implicitly

Aircove is a Wi-Fi 6 router with built-in VPN, designed to provide secure internet access for all devices in your home. The video is designed to demonstrate the benefits of Aircove and its easy setup, emphasizing the importance of online privacy and security.

Video Design - The video employs a clean and simple design style, showcasing the Aircove router through high-quality illustrations. Animated visuals depict the flow of internet traffic, highlighting the secure tunnel created by the VPN. The visual design effectively captures the user's attention and reinforces the key message of online security. The video is a great example of an app demo Walkthrough video, visually explaining the functionality of the router and its impact on user security.

The video communicates the objective of keeping your online activity private and secure. The narrative explains how Aircove provides protection for all devices connected to the network, even those that do not have VPN software installed. The video uses a calm and reassuring tone, assuring viewers that Aircove is the ultimate solution to online security concerns, all while maintaining a user-friendly approach to the product's technical functionality. The visual style effectively drives this message home, portraying a sense of safety and control over your online experience.

22. Capital One

Capital One's video showcases how to make vendor payments through its business account. The video is designed to communicate the ease, convenience, and benefits of using Capital One business for payments.

Video Design -
The video starts with a minimalist and flat design, showcasing a simple yellow forklift and a warehouse building. This highlights Capital One's focus on providing solutions that streamline complex tasks, such as vendor payments. The visual style transitions to a computer screen interface, with graphics that resemble a Best Application Demo Animation video, using bright colors and simple visuals to illustrate the payment process.

The use of simple animations and clear graphics helps to make the features and benefits of Capital One Business understandable and engaging. This is important to create a positive impression on the audience, highlighting Capital One's commitment to user-friendly solutions for business needs. The overall tone of the video is light and informative, reflecting Capital One's goal of making the payment process simple and efficient.

23. Bullhorn SaaS Onboarding Demo Video - Explain e-fuel production implicitly

Bullhorn is a digital talent experience platform designed to empower candidates and take the busywork off the recruiters. This video is designed to showcase the features of the Bullhorn Talent Platform, driving engagement with the platform and encouraging users to sign up.

Video Design - This is a Product Value Demo video that focuses on the Bullhorn Talent Platform. The video uses a minimalist design style, featuring simplified graphics and clean lines. The color palette is dominated by blues and whites, creating a calm and inviting atmosphere, enhancing readability. This simplicity and focus on colors is central to this video style and it effectively conveys the product's value.

The video utilizes a straightforward, clear narrative to highlight the benefits of using Bullhorn. The graphics and animated elements are simple and easy to understand, making the video engaging. The tone of the video is optimistic and positive, demonstrating the positive impact of Bullhorn on both candidates and recruiters. This video emphasizes the core value propositions of Bullhorn. It highlights how the platform empowers candidates to take control of their work life and helps recruiters improve their efficiency.

24. Panduit

Panduit is a cybersecurity company that offers comprehensive protection for computers. The video is designed to educate consumers about the importance of keeping software updated.

Video Design - The video has a clean and modern design, incorporating a Saas Animated Demo Example video style, with bright and engaging colors. It uses simple illustrations of a computer, bugs, and arrows to convey the message about vulnerabilities and software updates.

The video effectively communicates the importance of updates by presenting statistics about the rising number of vulnerabilities in software. It emphasizes the need for a solution like Panduit's update manager to safeguard devices. The overall tone of the video is informative and reassuring, highlighting the benefits of using Panduit to protect devices and stay secure.

25. Absorb LMS

Absorb LMS is a learning management system that provides the tools to market, deliver, track and get paid for training products. This video is designed to showcase the easy to use interface, modern web style, and customizable features of Absorb LMS.

Video Design -
The video starts with a cartoon animation of a person thinking about selling courses online. The animation transitions to a display of the Absorb LMS interface on different devices, highlighting the user friendly design that is accessible on any device. A walkthrough demo tour sample video showcasing the interface is then displayed, highlighting the features that make the platform easy to use for both instructors and students.

The video emphasizes the user experience and how easy it is to navigate and customize the learning platform. The clean and modern design is visually appealing, and the animation and graphics used in the video effectively highlight the key features and benefits. The tone of the video is professional and encouraging, reassuring viewers that using Absorb LMS will make it easy to market, deliver, track and get paid for training products.

26. Siemens

Siemens is a leading provider of medical imaging technologies, and this video is designed to educate viewers about PET/CT scans. The video explores the benefits and uses of this technology, focusing on how it allows healthcare professionals to monitor and diagnose disease in an early stage.

Video Design - This is an Animated Branded product demo video that introduces the capabilities of Siemens' PET/CT technology. The video uses bright colors, detailed graphics, and compelling visuals. It combines the use of 3D animated visuals to explain the complex workings of the scan, alongside images of the actual PET/CT machine. This approach ensures the video is both informative and engaging, without being overwhelming.

The video's use of clear concise language and a positive tone helps to demystify the topic of PET/CT scans, making it more accessible to a wider audience. The overall design of the video effectively communicates the benefits of PET/CT scans, with a focus on the accuracy and precision of the technology.

27. Cegid

Cegid Retail Y2 is a Software that Cegid offers to retail customers. The video is designed to educate users about the support Cegid provides to maximize their skillset and utilize the software to its full potential.

Video Design - Cegid chose a very simple and clean visual style for the video. animated saas visual tour video utilizes minimal color palette with focus on blue and white with red accents. The video uses bold lines to create clean and sharp looking graphics. The choice of colors, font styles, and graphics is consistent, which gives the video a very professional and modern look.

The video does a great job of communicating the goal of the video by explaining how Cegid is committed to providing strong support to its customers. The tone of the video is confident and professional. The overall look and feel of the video reflects the high quality and expertise that Cegid offers to its customers.

28. RightCoach

RightCoach is a product that helps organizations build leadership skills, increase employee engagement, and improve retention. This video is designed to showcase the features of RightCoach.

Video Design - RightCoach leverages a minimalist design style common in SaaS self-service sample videos. The video uses a white background with purple and light purple elements to represent a clean, modern, and professional brand. The use of icons, like the group of people, and simple animations, like the checkmarks appearing on the screen, add visual interest while keeping the focus on the product's features. This style is visually appealing and reinforces the idea of ease of use and a user-friendly interface.

The use of a clean and modern design style, combined with a concise and straightforward narrative, effectively communicates the benefits of RightCoach. The video emphasizes the ease of collaboration and the power of data in creating a team sport atmosphere. This approach, combined with the visual elements, creates a positive and engaging tone that aligns with the video's goal of showcasing the product's value proposition.

29. Delta Dental

Delta Dental is focused on the wellbeing of its customers' teeth and aims to create awareness of proper dental hygiene. The video is designed to educate children on the importance of brushing, flossing and drinking water for healthy teeth.

Video Design - This video is a great Customer Focused software demo Idea video. The video is filled with bright and engaging colours and uses vibrant animation. The overall design style of the video is playful and lighthearted, making it perfect for young children. The animation is high quality and incorporates various elements like cute characters that are used to teach children about tooth decay.

The visual style of the video effectively communicates the objective of the video. The engaging visuals and simple animation are able to capture the attention of children and teach them about how important it is to take care of their teeth. The video uses friendly and relatable characters that make it easy for children to understand the concept of good and bad germs and their role in tooth decay. This tone, coupled with the message about the importance of hygiene, helps reinforce Delta Dental's core value of customer focus and its commitment to promoting healthy smiles.

30. ASUS

ASUS empowers enterprises with a complete portfolio of software and hardware solutions that elevate automation. This video is designed to show how ASUS solutions increase productivity and efficiency.

Video Design - The video uses a combination of animated graphics and illustrations to effectively convey its message. The style of animation is simple but clean and modern. The design approach for the video is highly technical, with a focus on data, technology, and functionality. The video demonstrates various aspects of ASUS solutions, incorporating a visual approach that allows the viewer to easily understand the product's benefits. This video is a best Saas sales demo video, featuring graphics that effectively convey complex concepts and a clear, informative tone.

The use of simple and clear graphics allows the viewer to easily understand the message. The video's narrative explains how ASUS solutions can reduce costs, increase safety and security, improve quality assurance, and streamline regulatory compliance. The tone of the video is informative and factual, making it engaging for the intended audience.

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How to plan and optimize SaaS Onboarding Demo Videos?

Value-Driven Demonstrations: "A good product is not just a product; it's a solution to a problem." - Avinash Kaushik. Advids focuses on showcasing value. For a project management software client, we structured their demo video around a typical user workflow, highlighting key features that solved specific pain points, leading to a 15% rise in demo requests.

Actionable: Clearly demonstrate product value by connecting features to user needs.

Concise Communication: "The difference between the almost right word and the right word is really a large matter—it’s the difference between the lightning bug and the lightning." - Mark Twain. Advids prioritizes clarity. For a CRM client, we streamlined their demo video script, focusing on concise language and impactful visuals, boosting viewer retention by 10%.

Actionable: Use clear, concise language and impactful visuals for better retention.

Targeted Messaging: "If you're talking to everyone, you're talking to no one." - Amit Kalantri. Advids tailors messaging to specific audiences. For an e-commerce platform client, we created separate demo videos for different user segments, resulting in a 25% improvement in conversion rates.

Actionable: Craft targeted messages for specific user segments to maximize impact.

Visually Engaging Design: "The pure and simple truth is rarely pure and never simple." - Oscar Wilde. Advids understands the power of aesthetics. For a design software client, we incorporated vibrant visuals and animations into their demo video, increasing social media shares by 30%.

Actionable: Enhance visual appeal with compelling design and animations to boost engagement.

Storytelling for Connection: "The journey of a thousand miles begins with a single step." - Lao Tzu. Advids leverages storytelling to create emotional connections. For a travel booking platform client, we crafted a narrative around a user's journey, resulting in a 18% increase in booking inquiries.

Actionable: Use storytelling to connect with viewers on an emotional level.

Why Advids for SaaS Onboarding Demo Video?

At Advids, we create high-impact SaaS Onboarding Demo Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into a compelling and effective onboarding experience. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, and we've honed our expertise to deliver exceptional SaaS Onboarding Demo Videos.

Proven Expertise & Client Satisfaction:

12+ Years of Proven Success: With over 3400 completed projects, we understand what makes a SaaS Onboarding Demo Video truly effective. We've produced between 185 and 470 SaaS Onboarding Demo Videos specifically.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through engaging animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

Crafting Compelling Onboarding Experiences:

Customized SaaS Onboarding Demo Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other onboarding video formats. Your brand, style, and target audience are at the forefront of our creative process.
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that resonate with your viewers and effectively communicate the value of your SaaS product.
Cutting-Edge SaaS Onboarding Demo Video Technology: We utilize the latest software and animation techniques to create visually stunning videos that leave a lasting impression.

A Collaborative Approach to Success:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final product. Your input is valued throughout the entire process.
Strategic Communication: Open and consistent communication is key to our success. We prioritize understanding your needs, target audience, and brand identity to create impactful SaaS Onboarding Demo Videos.

Ready to unlock the potential of SaaS Onboarding Demo Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a SaaS Onboarding Demo Video?

A SaaS Onboarding Demo Video is a concise and engaging video that acts as a virtual guide for new users, introducing them to the features, benefits, and functionality of your SaaS product. Its primary purpose is to streamline the initial setup and usage, making the onboarding process smoother, more enjoyable, and ultimately more successful. These videos go beyond simple product demos. They focus on guiding users through the first steps of using the software, answering common questions, and showcasing the value they can expect to receive.

SaaS Onboarding Demo Videos can be used in a variety of ways, such as on landing pages, in email marketing campaigns, or as part of a social media strategy. They can also be used to support customer support efforts by providing readily accessible answers to common questions.

What do top SaaS Onboarding Demo Videos have in common?

What makes SaaS Onboarding Demo Videos effective?

A compelling SaaS onboarding demo video is a powerful tool for driving user adoption and satisfaction. It is a design to provide a clear and concise introduction to your product, making it easy for users to understand its value and how to use it effectively.

A comprehensive approach to creating effective SaaS onboarding demo videos involves a combination of elements that aim to engage viewers, provide valuable information, and encourage action. The goal is to create a positive and memorable experience that leaves users feeling confident and excited about using your product.

How long should your SaaS Onboarding Demo Video be?

A successful SaaS onboarding demo video is a balance between providing enough information to be helpful and keeping viewers engaged. The ideal length will vary depending on the complexity of your product and the specific goals you want to achieve.

A common approach to determining the ideal length is to focus on delivering value within a concise timeframe. Aim to keep your video short and to the point, focusing on the most important information and key features.

How to create SaaS Onboarding Demo Videos?

A well-crafted SaaS onboarding demo video is a process that involves careful planning, execution, and optimization. The creation involves identifying your target audience, defining your goals, and crafting a compelling narrative that resonates with viewers.

The process to create effective SaaS onboarding demo videos requires a combination of strategic planning, creative execution, and technical expertise. The goal is to produce a video that is engaging, informative, and ultimately drives user adoption and satisfaction.

SaaS Onboarding Demo: A User Journey Guide

A successful SaaS onboarding demo video strategically guides viewers through their journey with your product. By aligning your video content with key touchpoints, you can enhance their experience and encourage adoption.

• Awareness: Introduce your product and its unique value proposition. Clearly Articulate the Problem it solves and how it benefits potential customers. For example, showcase a compelling statistic highlighting the pain point your software addresses.
• Trial: Showcase core features and benefits in action. Provide a glimpse into the user experience and highlight key functionalities that set your software apart. Consider demonstrating a feature that streamlines a common task, showcasing its efficiency.
• Onboarding: Guide users through the initial setup process, making it seamless and intuitive. Demonstrate key actions they need to take to unlock the full potential of your product. For instance, show how to personalize settings or import data effortlessly.
• Adoption: Encourage users to explore more advanced features and functionalities. Highlight integrations, automation capabilities, or advanced reporting features that can further enhance their workflow. Consider showcasing a power user feature that unlocks significant value.
• Support: Provide clear guidance on where to find help and resources. Direct users to your knowledge base, FAQ section, or customer support channels for assistance. Show how easily users can access help documentation or contact support within the application.

Boosting SaaS Onboarding with Video

A compelling SaaS onboarding demo video can significantly enhance Customer Engagement by delivering an informative and captivating experience.

• Storytelling: Craft a Narrative that connects with your target audience and makes the onboarding process relatable. Share customer success stories or use case scenarios that demonstrate the value of your product. For example, feature a testimonial from a satisfied customer who achieved significant results using your software.
• Visual Appeal: Utilize high-quality visuals, animations, and graphics to Capture Attention and enhance the viewing experience. A visually engaging video is more likely to be remembered and shared. Consider using animated Explainer Videos to illustrate complex concepts or Showcase Product Features in a dynamic way.
• Interactive Elements: Incorporate Interactive Elements such as clickable buttons, quizzes, or polls to encourage viewer participation and make the experience more dynamic. For example, include clickable hotspots that reveal more information about specific features or allow users to choose their own adventure within the demo.

Crafting Compelling SaaS Demo Narratives

Choosing the right narrative style is crucial for effectively conveying your message and engaging your target audience.

• Problem-Solution: This classic structure presents a common problem your target audience faces and positions your product as the ideal solution. For example, show a frustrated user struggling with a manual task before introducing your software as the solution that automates it.
• Hero's Journey: Follow the journey of a fictional user as they discover, adopt, and experience success with your product. This allows viewers to envision themselves using your software. For instance, show a user struggling with data analysis before discovering your software and achieving insights that drive business growth.
• Testimonial: Feature real users sharing their positive experiences with your product. Authentic Testimonials build trust and credibility, showcasing the tangible benefits of your software. Consider featuring a diverse range of users from different industries and roles, highlighting the versatility of your product.
• Educational: Provide step-by-step instructions and guidance on how to use specific features or functionalities. This style is ideal for complex products that require detailed explanations. For example, create a tutorial video that walks users through the process of setting up integrations or creating custom reports.

Boosting SaaS Conversions with Onboarding Videos

A persuasive SaaS onboarding demo video can be a powerful tool for increasing conversion rates by effectively communicating your product's Value Proposition and ease of use.

• Highlight Key Benefits: Clearly articulate the unique benefits of your product and how it addresses specific customer pain points. Quantify the value you offer whenever possible, using data and metrics to support your claims. For example, showcase how your software saves time or reduces costs by a specific percentage.
• Showcase Ease of Use: Demonstrate how intuitive and user-friendly your product is. Highlight its simplicity and streamline the onboarding process to minimize friction. For instance, demonstrate a simple task being completed in a few clicks, emphasizing the user-friendly interface.
• Provide a Clear Call to Action: Guide viewers on the next steps they should take to convert, whether it's signing up for a free trial, requesting a demo, or making a purchase. Make your call to action clear, concise, and visually prominent. For example, include a clickable button at the end of the video that takes viewers directly to your signup page.

SaaS Onboarding: A Video's Power

A well-crafted SaaS onboarding demo video can significantly improve the Customer Onboarding experience by providing a clear, concise, and engaging introduction to your product.

• Product Walkthrough: Offer a comprehensive overview of your product's features and functionalities, highlighting its key strengths and benefits. For example, showcase the user interface and highlight key navigation elements, making it easy for new users to find their way around.
• Feature Highlight: Focus on showcasing specific features that are particularly valuable or unique to your product. Demonstrate how these features Address Customer Pain points and streamline workflows. For instance, demonstrate how a specific feature automates a tedious task, saving users time and effort.
• Use Case Scenario: Present real-world scenarios where your product has helped businesses achieve tangible results. This helps potential customers envision how your software can benefit their specific needs. For example, show how a marketing team used your software to increase Lead Generation or how a sales team used it to improve close rates.

SaaS Demo Strategies for Success

A winning strategy for creating a SaaS onboarding demo video involves understanding your target audience, crafting a compelling narrative, and providing a clear call to action.

• Target Audience: Identify the specific needs, pain points, and motivations of your target audience. Tailor your video content and Messaging to resonate with their specific challenges and aspirations. For example, use industry-specific language and visuals if you're targeting a niche market.
• Compelling Narrative: Craft a Story that captures attention, evokes emotion, and makes your product relatable. Use Storytelling techniques to Highlight the Benefits of your software and demonstrate its impact. Consider using humor, suspense, or empathy to connect with your audience on an emotional level.
• Strong Call to Action: Clearly guide viewers on the next steps they should take, whether it's signing up for a free trial, scheduling a demo, or visiting your website. Make your call to action clear, concise, and visually prominent. For example, include a clickable button at the end of the video that takes viewers directly to your signup page.

Crafting Compelling SaaS Onboarding Demos

Creating a high-quality SaaS onboarding demo video requires attention to detail and a focus on delivering a professional and engaging experience.

• Invest in professional-grade cameras, lighting, and editing software to ensure your video is visually appealing and engaging.
• Use high-resolution footage, smooth transitions, and professional voiceovers to create a polished look and feel.

• Write a script that is easy to understand, informative, and engaging.
• Use a conversational tone and avoid technical jargon.
• Focus on the benefits of your product and how it solves customer problems.

• Encourage viewers to take the next step, such as signing up for a trial or contacting sales.
• Make your call to action clear, concise, and visually prominent.
• For example, include a clickable button at the end of the video that takes viewers directly to your desired action.

Maximize Your SaaS Demo Video Impact

Strategically implementing a SaaS onboarding demo video within your marketing funnel is crucial for maximizing its impact and driving conversions.

• Placement: Determine the optimal placement of your video within your marketing funnel. Consider using it on landing pages, in email campaigns, or as part of your social media strategy. For example, use the video on a landing page targeted at users in the consideration stage of the funnel.
• Purpose: Define the specific goals you want to achieve with your video. Are you aiming to generate leads, drive conversions, or educate prospects? For instance, if your goal is to generate leads, you might offer a free trial at the end of the video.
• Metrics: Track key metrics to measure the effectiveness of your video, such as views, engagement, and conversions. Use this data to optimize your video content and placement over time. For example, if you notice that viewers are dropping off at a certain point in the video, you might consider shortening it or making that section more engaging.

Boost Customer Support With Onboarding Videos

A well-structured SaaS onboarding demo video can be a valuable resource for improving customer support by providing readily accessible answers to common questions.

• Frequently Asked Questions: Create a dedicated video that addresses frequently asked questions about your product. This can help reduce the volume of support tickets and empower customers to find solutions independently. For example, create a video that answers questions about account setup, billing, or basic product functionality.
• Troubleshooting Tips: Provide guidance on how to resolve common issues or technical difficulties. Walk users through troubleshooting steps in a clear and concise manner. For instance, create a video that shows how to reset a password, troubleshoot a connection issue, or resolve a common error message.
• Product Updates: Announce new features, updates, and improvements through engaging video content. This keeps customers informed and excited about the evolving capabilities of your product. For example, create a short video that highlights the key features of a new product release and demonstrates how to use them.

Unlocking Demo Video Success

Measuring the success of your SaaS onboarding demo video is crucial for understanding its impact and optimizing its performance.

• Key Metrics: Track metrics like view count, watch time, engagement rate (likes, comments, shares), click-through rate (if you include a call to action), and conversion rate (e.g., free trial signups).
• Analytics Tools: Utilize analytics platforms like YouTube Analytics or Vimeo Analytics to gather data on viewer behavior. These platforms provide insights into audience demographics, watch time patterns, and traffic sources.
• A/B Testing: Experiment with different versions of your video (e.g., varying the length, narrative style, or call to action) to see which performs best in terms of engagement and conversions.

How SaaS onboarding demo video examples are curated?

We dove deep into SaaS onboarding demo videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic SaaS onboarding demo videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and alignment with SaaS onboarding goals (e.g., trial signup, feature exploration).
7.Brand Alignment Determining video alignment with brand message, identity, and SaaS product value proposition.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, SaaS onboarding demo video examples 2024, n=12500 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.