Have you ever wished for a magic wand to instantly improve user engagement with your SaaS product? I am excited to share a powerful solution that can transform how your customers interact with your software. Today, in this article, what we will explore is the transformative power of walkthrough tour videos. Our goal is to show you how these videos can significantly boost understanding, leading to higher conversion rates and improved customer retention. We'll uncover the compelling data that proves their effectiveness, starting with 30 immersive examples.
5 billion YouTube videos are viewed on average every day.
According to a recent survey, companies have found that their emails that contain video have a click-through rate that's over 300% higher than that of traditional emails with no video.
Video ads generate 12 times more shares than traditional image-based ads.
These stats reveal the undeniable power of video in capturing attention and driving engagement. SaaS walkthrough tour videos capitalize on this power, transforming complex features into digestible narratives that resonate with users. Today we explore more than 30 Immersive SaaS Walkthrough Tour Video examples, that immediately grabbed our attention and got us excited
OpenText is a software company that offers a generative AI chatbot powered by a private large language model. The video is designed to showcase the benefits of this technology for improving customer service, reducing costs and freeing up agents to focus on more strategic tasks.
Video Design - The video uses a simple and effective design that is consistent with the best Saas Ad video styles. The video features a bright blue background with white cloud illustrations, which creates a clean and modern look. The video uses high-quality graphics and animations to bring the chatbot to life. The use of animated graphics adds visual interest to the video. The combination of color, graphics, and animation is effective in engaging viewers and communicating the value of the product.
The video's visual style, coupled with its narrative, is effective in communicating the objective. The use of frustrated people helps establish the pain point that the viewer can relate to. The video's design is a perfect blend of minimalist and professional. The video emphasizes the product's ability to solve problems and help users. The video ends with a clear call to action, encouraging viewers to visit the OpenText website for more information. The overall tone of the video is informative and persuasive.
In the world of SaaS, effective communication is key. We love how this SaaS Walkthrough Tour Video for Diligent Community blends relatable scenarios with crisp visuals, showing the chaos of traditional board meeting prep and the elegant solution offered by their platform. The video doesn't just tell, it shows, using visual metaphors like collapsing Jenga blocks and a meticulously built miniature community.
Its an inspiring example of how to make a product demo feel more human and less like a sales pitch. The split-screen transitions are dynamic, showcasing Diligent Community's features while juxtaposing them against old-school methods. This video makes us want to ditch the binders and embrace the digital future of board management.
What We Can Learn
Crisp visuals + relatable scenarios = a demo that converts, not just informs.
This NICE video is designed to showcase the benefits of their True to Interval (TTI) Analytics. The goal of the video is to show how TTI can help businesses improve forecasted staff requirements and boost efficiency.
Video Design - The video is very graphically rich. It uses a dark green background with light pink text and icons. The use of pastel colors is a major element in this video. It also includes animated graphs, charts, and icons. There are also a few short clips of people using computers and phones. The video's design uses simple graphics, clean fonts, and bright colors. This video is very similar to a Top animated saas App video, which uses minimal information and focuses on the product's value proposition.
The video design is very effective in communicating the objective of the video. The use of simple animations and graphics helps keep the viewer engaged. The bright colors and clean lines also create a positive and professional tone. The video is able to effectively communicate the benefits of NICE's TTI Analytics, and it is sure to be engaging for the intended audience.
Coinbase Earn is a program that allows users to earn cryptocurrencies by learning about them. The video is designed to teach viewers about the Celo platform and how it works.
Video Design - The video uses clean, modern graphics with a minimalist design style. A mix of simple animations and text highlight the different aspects of the platform. This is a good Animated Saas Sample video, as it combines clear illustrations, text explanations, and simple animations to break down the complex world of cryptocurrencies.
This video effectively uses a clear visual language to convey the goal of Celo: making financial tools accessible to everyone. It uses a calm and approachable tone, which helps to make the complex topic of cryptocurrency more accessible. The simple and engaging graphics coupled with the clear explanations make the video easy to understand, thus fulfilling the objective of educating viewers about the Celo platform.
We adore the clarity and visual storytelling in this Capgemini SaaS walkthrough tour video, showcasing the power of cloud automation. The animation gracefully unfolds the complexities of cloud-native development, revealing how Capgemini and Red Hat streamline the journey. It's a refreshing take on a technical subject, transforming intricate processes into a visually engaging narrative. The seamless transitions, coupled with vibrant colors, amplify the message of effortless cloud migration and management. This video effectively communicates the value proposition of both partners, inspiring us to create similarly compelling narratives for our own projects.
What We Can Learn
Focus on the customer's problem and your solution's impact.
Clean visuals and concise messaging make this a powerful public service announcement. We appreciate the effective use of color, particularly red and green, which creates a compelling contrast representing blood cells and health. Bio-Rad leverages straightforward animation to convey complex scientific concepts about Thalassemia inheritance patterns and treatment options. In the second half, the video seamlessly shifts into providing clear guidance on making informed decisions regarding marriage and family planning in the context of carrier status. This impactful SaaS walkthrough tour video successfully combines education and empowerment, encouraging viewers to get tested and take control of their health.
What We Can Learn
Empowering viewers with knowledge motivates them to take control of their health.
CSIRO is a scientific research organization, providing resources to better understand Australia. The video is designed to show how the company's future outlook for Australia can be used to create a better future.
Video Design - CSIRO's Australian National Outlook video uses bright colors and simple graphics, reminiscent of a SaaS product pitch example video. The video uses a style that is both informative and engaging, using a mix of animated graphics and illustrative images to explain the core concept of the video, which is the future of Australia.
The clean and concise design, bright colors, and simple graphics make the video enjoyable to watch, which is essential for conveying the complexity of the topics explored. The use of animations helps draw the viewer in, keeping them engaged with the narrative, which is about long-term planning and the potential future paths for Australia. The positive and hopeful tone emphasizes the importance of a well-planned approach to ensure a positive future for Australia.
Google is constantly working to improve its search engine, and the video is designed to show how the company does this by working with real people.
Video Design - The video utilizes a simple, clean, and animated visual style. This style is characteristic of a lot of SaaS user onboarding idea video. It is easy to follow, relatable, and features a clear call to action. This is a good example of a video that can be used to introduce a new feature or concept to users.
The use of bright, clean colors, simple graphics, and friendly characters makes the video engaging. The video also uses simple language and a conversational tone, which further helps to make it relatable and approachable. This helps to communicate the objective of the video, which is to show how Google uses real people to make its search engine better. Overall, the video is a great example of how to use animation to create an engaging and informative video.
9. Live Oak Bank Animated SaaS Walkthrough - Generate leads implicitly
JusticeInfo.net's poignant animation illuminates the intricate dance between information and reconciliation. The minimalist visuals, accented with black, white, and gold, subtly weave a narrative of fractured societies seeking unity. The tug-of-war symbolizing division and the ascending balloon spreading news demonstrate how access to unbiased information can bridge divides. This SaaS Walkthrough Tour Video is a powerful example of how visual storytelling can create a video with emotional resonance for its target audience.
The use of 3D text and simple 2D elements, coupled with evocative music, amplify the message. This video's ability to pack complex ideas into concise metaphors makes it exceptionally effective. JusticeInfo.net's brand message is seamlessly integrated, leaving viewers with a clear understanding of the organization's mission and a call to action to support their valuable work.
360Learning provides learning and development solutions. The video is designed to highlight the benefits of the platform's reporting and analytics capabilities for making data-driven decisions.
Video Design - This video features a simplistic style of animation. The usage of light pastel colors, geometric shapes, and simple lines makes the video feel modern and clean. The animation is mostly dynamic, with moving lines and shapes, which makes the video engaging. The text is minimal and the use of short sentences and simple language makes the message clear and easy to understand. This style is appropriate for a business audience who is looking for clarity, efficiency, and data insights. 360Learning leverages its visual design style to make its messaging more accessible to its target audience.
The video emphasizes the need for a data-driven approach to learning and development. It shows how 360Learning's dashboards can help organizations understand their training programs' impact. The video uses simple animated graphics to illustrate how 360Learning's dashboards help to measure performance, track progress, and make informed decisions about learning and development initiatives. The overall tone of the video is professional, informative, and engaging.
Sun Life explains the benefits of converting your savings into guaranteed income payments for life using an annuity. The video is designed to illustrate how life annuities work to provide worry free income payments for retirement.
Video Design - This SaaS Demonstration Tutorial video uses a bright, clean, and colorful visual style with animated graphics. It utilizes simple but engaging icons for a piggy bank, calendar, a calculator and a smiling man. This simple approach allows the viewer to easily grasp the information that is being conveyed.
This video style clearly conveys the benefits and workings of the product in a way that is easily understood, with a bright and engaging tone. The use of simple graphics and animation makes the complex concept of annuity income payments readily accessible to the viewer. The cheerful color palette helps to create a reassuring and optimistic feeling for viewers, helping them to see the benefit of life annuities for a worry-free retirement.
Uber and NO MORE are collaborating to promote safety in communities around the world. This video is designed to educate riders and drivers on preventing sexual assault.
Video Design - The video features a sleek and modern design, with bright blue backgrounds and geometric shapes. This style helps create a B2B Saas Sales Example video that feels trustworthy and professional. The use of simple and clear animations, and the use of graphics and diagrams, helps communicate complex information easily. The use of animated icons further reinforces the key message of safety and security.
The visual style of this video effectively conveys its message by using simple graphics to highlight the importance of safety. The use of blue and white colour palettes creates a calming tone. The clear and concise animation helps engage viewers by illustrating the importance of vigilance and driving change. This allows the video to effectively communicate its message and inspires viewers to take action.
The Deloitte Future of Mobility SaaS walkthrough tour video showcases a bold vision for transportation, expertly capturing the shift from stressful commutes to seamless, integrated mobility solutions. We love how the animation style evokes a sense of sleek sophistication, mirroring the advanced technology being discussed. The video cleverly juxtaposes the current state of congested cities with a future where autonomous vehicles, electric cars, and smart infrastructure coexist harmoniously. It paints a compelling picture of a world where getting from point A to point B is not just efficient, but also productive and stress-free.
This futuristic vision isn't just a fantasy; Deloitte backs it up with hard data, showcasing the potential economic impact across various industries. The timeline effectively demonstrates the rapid evolution of mobility over the past decade, and the projection of a $1 trillion market by 2025 adds weight to the narrative. The video effortlessly translates complex ideas into digestible visuals, inspiring viewers to embrace the possibilities of a truly interconnected transportation ecosystem.
What We Can Learn
Create a seamless narrative arc, moving from problem to solution to positive future.
Accenture is a global professional services company that provides consulting, technology, and outsourcing services to a wide range of clients. This video is designed to explain how Big Data Analytics works and its applications.
Video Design - The video utilizes an isometric style to depict a smartphone with multiple tabs layered on it, representing vast amounts of data, such as movie reviews, cast, directors, box office numbers, and more. This Saas product explainer Idea video uses vibrant colors, a clean white background, and a simplified visual language to communicate complex concepts in a straightforward manner. The video highlights the different aspects of Big Data Analytics in a clear and concise way, making it engaging for the viewer.
The visual style of the video clearly drives the goal of explaining Big Data Analytics. The use of the isometric phone with layered tabs, representing the disparate data sets, effectively communicates the core concept of Big Data Analytics. The vibrant colors, simple graphics, and clear narration contribute to the overall tone of the video which is informative and engaging. This video does a great job of explaining the importance of Big Data Analytics in today's data driven world.
Veeam Backup for Microsoft Office 365 is a software solution that helps protect Office 365 data from accidental deletion, security threats and non-compliance. The video is designed to highlight the importance of backing up Office 365 data, even though it is stored in the cloud.
Video Design - The video utilizes a Saas Screencast video style, using animations and graphics to illustrate the points being made. The design utilizes a clean, minimalist style with a dark green background and bright green text and animations. The graphics are of high quality and well-designed. This minimalist design style makes it easy to follow the video and understand the main points.
The visual style of the video is able to communicate the objective of the video by highlighting the vulnerability of Office 365 data. The video uses bright colors and bold text to draw attention to the important points. The use of animations makes the video engaging and helps to break up the monotony of the screencast style. The video tone is calm and informative, and the visuals effectively drive the video goal of communicating the need for Office 365 data backup.
In this Roche SaaS Walkthrough Tour Video, impactful storytelling intertwines with clear messaging. We all appreciate how effectively this video conveys the urgency of addressing MS symptoms, using the visual metaphor of a house on fire. The 2D animation style, vibrant colors, and clear narration create a balanced and engaging viewing experience. Roche's focus on relatable everyday scenarios, from grocery shopping to relationships, deeply connects with the audience. This serves as a stellar example of how to create compelling patient education videos.
What We Can Learn
A clear narrative with a strong visual metaphor will make your product's value instantly clear.
Edward Jones is a financial services company that helps people plan for their financial future. This particular video is designed to provide a basic overview of term life insurance and explain its benefits.
Video Design - The Edward Jones video is designed in a minimalist style using animated graphics. The video uses a clean, consistent colour palette that includes light blue, gray, and white. This is a standard design pattern for a Top Saas Benefits Overview video. It is also engaging to view and has high visual quality because it uses simple yet effective animation and graphic design. The content is easily understandable, and the narrative is clear and concise.
The animated graphics in the video effectively communicate the benefits of term life insurance. The video is reassuring, approachable, and easy to understand. It is designed for those who may be unsure about life insurance or the different types available. The graphics, narrative and design of the video effectively conveys the company's message to a wide audience.
WaterAid is an international non-profit organization that works to provide safe water, sanitation, and hygiene education to people around the world. The video is designed to raise awareness about the challenges faced by people who lack access to these basic necessities.
Video Design - This Walkthrough Product Tour Animation video uses simple, bright colors and cartoon-like characters to portray the story of Grace, a young girl who misses school to collect water for her family. The graphics are clean, clear, and easy to understand. The video includes simple, engaging animations that illustrate the daily struggles that people face.
The video visual style effectively conveys the story of Grace and the millions of people who lack access to clean water and sanitation. The bright colors and simple graphics help to create a sense of optimism, while the animations illustrate the hardships faced by the characters. The video positive tone is well-suited for raising awareness about a serious issue, and it invites viewers to support WaterAid's mission.
Cedar provides support for businesses, enabling them to stay connected with employees regardless of location. The video is designed to showcase Cedar's capabilities in simplifying operations for businesses that have a global workforce.
Video Design - The video features a modern, minimalist, flat design style. The graphics are crisp and clean, using bold colors like green, blue, and black. The choice of muted background colors creates visual contrast and allows the bright colors of the graphics to stand out. This design style makes it a good Product Software Tour Example video and helps to effectively convey the information.
The visual style of the video aligns with the company's commitment to providing simple, effective solutions for businesses. The clean, modern design, and bright colors create a positive and approachable tone, helping to assure viewers that Cedar is a reliable and trustworthy partner. The video's narrative focuses on the challenges businesses face in managing a global workforce, and Cedar's solution for streamlining these processes. By highlighting the challenges and providing clear and concise solutions, the video is effective in communicating its message.
Elaad is an EV charging infrastructure solution provider. The video is designed to explain the importance of interoperability in EV charging. The video promotes the idea that everyone should be able to charge their EV anywhere without worrying about the brand of charger.
Video Design - The video uses a simple and engaging animation style. It starts with a product tour demo idea video of the various types of EVs currently on the market. The video then moves to the concept of interoperability. The video uses bright, vibrant colors and a clear, concise narrative to explain this complex topic to viewers. The animations of the charging stations and their features are easy to understand and help the audience visualize the application.
The video uses simple animation styles, graphics and elements to highlight the benefits of interoperability. This approach helps to keep the video engaging and entertaining. The visual style is able to communicate the objective of the video effectively. The video's clear narrative and engaging animations help viewers understand the importance of interoperability. This approach helps ensure smooth charging for all EV drivers. The overall tone of the video is positive, optimistic, and reassuring, highlighting the benefits of Elaad's technology for the future of EV charging.
21. Hotjar Minimalist SaaS Tour Video - Increase engagement implicitly
We love how this SaaS Walkthrough Tour Video seamlessly blends functionality with visual storytelling. The video uses intuitive animation to highlight the crucial role of 100% session capture in website analysis. The striking visual of crumbling UI elements powerfully underscores the consequences of incomplete data, creating an immediate connection with the viewer.
Hotjars value proposition shines through the clear, concise messaging and smooth transitions. By showcasing the benefits of comprehensive data capture, the video subtly encourages viewers to upgrade. The overall aesthetic, with its clean design and upbeat music, makes learning about this technical aspect not just informative but also genuinely enjoyable.
What We Can Learn
Craft a compelling narrative around your SaaS's core benefit, driving user engagement.
In this impactful SaaS walkthrough tour video, Siemens showcases how powerful storytelling and simple 2D animation combine to create a compelling narrative. We're captivated by how it addresses common patient anxieties about mammograms, making the experience feel less daunting. The video expertly highlights the role of technology in early detection.
The visuals of the scan and results, coupled with the 99% survival rate statistic, deliver a potent message. The emphasis on the minimized radiation levels, comparable to an intercontinental flight, further builds trust. This Siemens video is a shining example of how to communicate complex medical information with clarity and empathy, prompting viewers to schedule their screenings.
What We Can Learn
Quantify your SaaS's benefits with compelling data, driving user confidence and action.
Achievers Employee Experience Platform is a Saas platform that helps companies create a strong sense of belonging amongst their workforce. The video is designed to highlight the platform's capabilities and benefits in this regard.
Video Design - The video utilizes a minimalist graphic design style, relying heavily on bright colours, clean lines, and illustrations. These elements are combined to create a visually appealing and engaging experience, creating a Saas animated onboarding Sample video. The use of icons, illustrations, and animations helps bring the platform's features and benefits to life, making the video more engaging.
The visual design effectively communicates the video's objective, which is to showcase the power of the platform in creating a strong sense of belonging. The use of bright colours and bold text adds a sense of energy and optimism, reflecting the positive impact that the platform can have on employee experience. The overall tone of the video is professional and friendly, making it appealing to the target audience of HR professionals and business leaders.
Chainalysis helps businesses and governments with blockchain data to make critical decisions, encourage innovation, and protect consumers. The video is designed to introduce the company and its services.
Video Design - The video features a simple and clean design, a series of animated graphic elements, a dark blue background with white outlines. Each element is shown in a grid format, which provides a clear visual structure and helps the user navigate the information. The video has a modern feel and is an excellent example of the Best Technology product feature Tour video. The video uses simple animations, such as movement and color changes to keep the viewer engaged.
The visual style of the video communicates the objective of the video. The clean and professional design style reinforces the brand's focus on transparency and trust, which helps to establish credibility with potential customers. The use of minimalist design combined with animated elements helps to engage the viewer without overwhelming them with information. The video uses a calm and informative tone, which helps to create a sense of authority and expertise for the brand.
Planning in a Box is a Saas solution that helps businesses with collaborative planning, leveraging big data and IoT. This video is designed to showcase the effectiveness of the solution in a complex environment.
Video Design - The video style is highly illustrative and relies heavily on animation to portray the complex idea of cybersecurity and data management. This approach makes the Saas Animated Tutorial Example video engaging and easy to understand. The colors, graphics, and animation style are carefully chosen to clearly show the different elements of the solution and how they work together.
The video design emphasizes the complex network of devices and data flows present in modern businesses, using visual cues to illustrate the challenges faced by businesses. This approach communicates the solution's ability to solve the issues of security and complexity, and the overall tone of the video is confident, reassuring, and professional.
OECD is an international organization working to build better policies for better lives. This video is designed to show how countries adapt to deal with the risks of climate change, such as fierce storms, heat waves, and rising sea levels.
Video Design - The video uses a clean and minimalist design style that is consistent with OECD branding. The video uses 3D papercraft animation to convey the message of the video effectively. The video uses bright colors, simple shapes, and dynamic movement to engage viewers. The use of a whimsical style helps communicate the threat of climate change without being too heavy-handed. This design makes the video a Top Saas Animation Testimonial video, and is a great example of how to use animation to explain complex topics in a simple way.
The visual style of the video, and the choice of colors, animation, and sound, are all very well done and consistent with the OECD's overall visual identity. The video design drives the goal of the video, which is to raise awareness about the importance of adapting to climate change, and to showcase how some countries are already leading the way. The tone of the video is informative and uplifting, and it leaves viewers feeling optimistic about the future.
Malaysia Airlines is a company that provides travel services. The video is designed to inform passengers about the safety and health measures they have put in place.
Video Design - The video features a vibrant, clean, and playful style. It's almost like a top animated saas campaign video, complete with paper-like textures, bright colors, and a warm color palette. The design is simple, using only a few basic shapes, but it's effective in communicating the message. The overall aesthetic is bright and inviting, showing that they take safety seriously while also communicating that traveling with them can be fun and enjoyable.
The video uses animated characters to show the procedures they have put in place. These characters are simple but effective in communicating the message. The overall design is very clean, which creates a sense of trust and reassurance. The characters are engaging and relatable, making the video more personal and approachable. The visual style highlights safety, health measures, confidence in travel, and peace of mind, which are the main themes of the video. The video effectively communicates its goal and creates a positive tone through the visual design.
Axis Bank is a financial institution that enables its customers to invest in mutual funds online through their mobile app or internet banking. This video is designed to showcase the ease and convenience of investing in mutual funds with Axis Bank.
Video Design - The video is a Saas Features Demo Animation video. This video style uses graphic design, animation, and text overlays to illustrate the features and functionality of the Axis Bank mobile app. The video utilizes bold colors and smooth transitions, which makes it visually appealing and easy to follow. The focus is on the user interface and user experience within the app.
This video effectively communicates the simplicity of investing in mutual funds with Axis Bank. The visual design, animation, and clear instructions seamlessly guide viewers through the process, emphasizing the convenience of investing without any paperwork or branch visits. The tone of the video is professional and friendly, reassuring viewers and encouraging them to take action.
ASUS IoT empowers businesses with software and hardware solutions that elevate automation and manufacturing productivity. This video is designed to showcase how ASUS IoT solutions enhance productivity by reducing costs, improving quality assurance, and streamlining regulatory compliance.
Video Design - This video uses a mix of 3D animation and graphics to highlight the efficiency of ASUS IoT solutions. The design is clean and modern, featuring vibrant colors and simple graphics. The overall style of the video makes it stand out as a Top B2B Saas Demo video.
The video is structured around a simple narrative that showcases the benefits of ASUS IoT. The use of animated graphics and simple imagery makes the information easy to understand and digest. The overall tone of the video is confident and professional, further reinforcing the brand's expertise in providing IoT solutions.
QuickML is a no-code ML platform designed to help users build, deploy, and monitor ML models without coding expertise. The video is designed to introduce the platform and its capabilities to potential users.
Video Design - The video utilizes a combination of animated graphics and text elements to visually communicate the key features of QuickML. The animation style is clean and modern, featuring geometric shapes and smooth transitions. The graphics depict a visual flow of data through the platform, emphasizing the ease of use and visual appeal of the QuickML workflow. A robotic hand is shown to represent the automation of tasks, signifying a modern and technologically advanced approach to machine learning. This video is a good SaaS functionality overview Sample video, showcasing the intuitive nature of the platform and its potential applications.
The visual design of the video effectively communicates the objective of QuickML, showcasing its ability to streamline the entire ML workflow. The video narrative, which focuses on the simplicity and accessibility of QuickML, contributes to a positive and engaging tone. The video's design emphasizes the platform's accessibility, ease of use, and the power of QuickML to transform data into valuable insights.
FAQ
How can a SaaS walkthrough tour video help showcase my product's key features and benefits?
A SaaS walkthrough tour video demonstrates your product's functionality and UI, increasing user engagement and comprehension.
What are the different styles of SaaS walkthrough tour videos, and which one is best suited for my product?
Styles range from simple screen recordings to interactive product demos. The optimal style depends on product complexity and target audience.
What is the typical cost and timeline for producing a high-quality SaaS walkthrough tour video?
High-quality SaaS walkthrough tour videos typically cost $1,000-$6,000, taking 3-8 weeks to produce, depending on complexity and revisions.
How can I effectively adapt existing marketing assets for use in my SaaS walkthrough tour video?
Existing marketing assets (logos, descriptions, brand guidelines) can be integrated to maintain brand consistency and enhance visuals.
What are the best practices for scripting a compelling and engaging SaaS walkthrough tour video?
Compelling scripts focus on user benefits, address pain points, and use clear language to explain product functionality.
How can I use animation and visuals to enhance the clarity and impact of my SaaS walkthrough tour video?
Animation and visuals clarify complex processes, highlight key features, and create engaging viewing experiences. For example, animated charts can showcase data analysis capabilities.
What is the ideal length for a SaaS walkthrough tour video to maintain viewer engagement?
Ideal length is 60 seconds to 3-5 minutes, balancing information and engagement. Shorter videos suit simpler products, while longer ones accommodate complex features.
How can I ensure my SaaS walkthrough tour video is accessible and mobile-friendly for a wider audience?
Ensure accessibility with captions, mobile optimization, and adherence to web accessibility guidelines.
What are some effective strategies for incorporating user testimonials and social proof into my video?
Incorporate user testimonials and social proof via text overlays, voiceovers, or short video clips to build trust.
How can I use my SaaS walkthrough tour video to address common customer pain points and objections?
Directly address customer pain points by demonstrating how the SaaS product solves problems and delivers tangible benefits.
What are some creative ways to use a SaaS walkthrough tour video throughout my marketing funnel?
Utilize the video across the marketing funnel: landing pages, email campaigns, social media, for engagement and conversions.
What are the key elements of a high-converting SaaS walkthrough tour video that drives customer action?
High-converting videos feature clear calls to action, compelling visuals, concise messaging, and a focus on user benefits.
How can I optimize my SaaS walkthrough tour video for search engines and social media promotion?
Optimize for search engines with relevant keywords in title, description, and tags. Promote on social media for wider reach.
What are some common mistakes to avoid when creating a SaaS walkthrough tour video, and how can I prevent them?
Avoid technical jargon, poor audio, and unclear calls to action. Thorough planning and expert collaboration prevent these issues.
How can I choose the right voiceover artist and music to create the desired tone and mood for my video?
Select a voiceover artist and music that align with your brand and target audience, creating the desired tone and mood.
How to plan and optimize SaaS Walkthrough Tour Videos?
Emotional Resonance: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids leveraged this wisdom for a healthcare SaaS client. By incorporating patient testimonials and heartwarming visuals, we created a video that resonated deeply with the target audience, leading to a 25% boost in brand awareness.
Actionable: Evoke emotions to forge lasting connections with viewers.
Clear Communication: "If you can't explain it simply, you don't understand it well enough." - Albert Einstein. Advids used this principle for a CRM software client. We simplified complex features into concise explanations and clear visuals, resulting in a 15% improvement in customer understanding and product adoption.
Actionable: Simplify complex information for easy comprehension.
Compelling Storytelling: "Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience." - Robert McKee. Advids applied this for an e-commerce platform client. We crafted a narrative showcasing the platform's benefits through the eyes of a small business owner, resulting in a 30% increase in sales conversions.
Actionable: Craft narratives that resonate with target audience aspirations.
Visual Appeal: "The more you see, the less you know." - John Berger. Advids applied this minimalist approach for a design software client. We created a visually stunning video focusing on the software's sleek interface and intuitive design, resulting in a 20% increase in user engagement.
Actionable: Use visuals strategically to enhance message clarity.
Call to Action: "The key to effective marketing is to make it easy for people to buy." - Peter Drucker. Advids implemented this for a cybersecurity software client. We incorporated a clear call to action within the SaaS walkthrough tour video, prompting viewers to request a demo, resulting in a 25% increase in lead generation.
Actionable: Guide viewers towards desired action with clear prompts.
Why Advids for SaaS Walkthrough Tour Video?
At Advids, we create compelling SaaS Walkthrough Tour Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into engaging and effective animation. With over 3400 successful projects under our belt, we understand what makes a SaaS Walkthrough Tour Video truly effective. We've partnered with everyone from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Our commitment to excellence is reflected in our 109+ five-star Google reviews.
Unlocking the Power of SaaS Walkthrough Tour Videos:
Customized Solutions: We tailor each of our 235+ SaaS Walkthrough Tour Video projects to your specific needs, whether you require explainer videos, character animations, or other formats. Engaging Narratives: Our animators and storytellers craft captivating narratives that resonate with your target audience and inspire action. Cutting-Edge Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.
Experience and Trust:
12+ Years of Success: Our extensive experience allows us to create high-impact SaaS Walkthrough Tour Videos that deliver results. Industry Leaders' Choice: Trusted by a diverse range of clients, from established corporations to emerging startups. Client-Focused Approach: Our 109+ five-star Google reviews speak to our dedication to client satisfaction.
Partnering with Advids:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final product. Strategic Communication: Open communication is key. We prioritize understanding your needs, target audience, and brand identity to create truly effective SaaS Walkthrough Tour Videos.
Ready to unlock the potential of SaaS Walkthrough Tour Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a SaaS Walkthrough Tour Video?
A SaaS Walkthrough Tour Video is a digital guide that provides a comprehensive overview of a software application. It showcases the software's features, benefits, and user interface in action, guiding viewers through its functionalities in an engaging and informative manner. These videos can be used for various purposes, including onboarding new users, showcasing product updates, providing customer support, and generating leads.
What do top SaaS Walkthrough Tour Videos have in common?
Screen Recordings
A clear and concise way to showcase the software's interface and functionalities.
Animated Explainer Videos
A visually engaging way to explain complex concepts and features.
Kinetic Typography
A dynamic and eye-catching way to highlight key messages and information.
Motion Graphics
A visually appealing way to add movement and energy to the video.
3D Animations
A visually immersive way to showcase complex features and functionalities.
Live Action
A realistic and relatable way to demonstrate the software's use cases.
Stock Footage
A cost-effective way to add visual interest and context to the video.
Whiteboard Animations
A simple and effective way to explain concepts and processes.
Mixed Media
A versatile way to combine different visual elements to create a unique and engaging experience.
User Interface Highlights
A focused way to showcase the software's key features and functionalities.
Call to Action
A clear and concise way to encourage viewers to take the next step.
Customer Testimonials
A powerful way to build trust and credibility by showcasing real-world experiences.
What makes SaaS Walkthrough Tour Videos effective?
A captivating SaaS Walkthrough Tour Video is a powerful tool for engaging audiences and driving conversions. It's about transforming a simple product demo into a narrative that resonates with your audience.
A well-structured SaaS Walkthrough Tour Video is driven by a clear understanding of the target audience and their needs. It's designed to showcase the software's value proposition in a way that is both informative and engaging.
Methods for creating effective SaaS Walkthrough Tour Videos include:
Using high-quality visuals
Concise and engaging narration
Interactive elements that encourage viewer participation
These videos should be tailored to the specific needs of the target audience and designed to drive conversions.
How long should your SaaS Walkthrough Tour Video be?
The ideal length for a SaaS Walkthrough Tour Video is a delicate balance between providing enough information and keeping viewers engaged.
A well-crafted SaaS Walkthrough Tour Video aims to deliver the right amount of information without overwhelming viewers. It's about striking a balance between providing enough detail to be informative and keeping the video concise enough to maintain viewer interest.
Pre-Production Considerations
What is the primary goal of the video?
Educate users on key features
Drive sign-ups or conversions
Showcase new features or updates
What features are most important to highlight?
Identify the core functionalities that solve user pain points
Prioritize features based on user feedback and data
What is the target audience's level of technical expertise?
Tailor the language and complexity of the video to the audience's understanding
Consider using simple language and clear visuals for beginners
What is the ideal length for the video?
Aim for a concise video that delivers value without being too long
Consider a range of 2-5 minutes for most walkthroughs
What is the budget for the video?
Determine the resources available for production, including software, equipment, and talent
Allocate budget effectively to achieve the desired quality and impact
What is the timeline for the video?
Set realistic deadlines for each stage of production, from scripting to editing
Ensure sufficient time for revisions and feedback
What is the desired call to action?
Clearly communicate the desired action after watching the video
Examples: Sign up for a free trial, schedule a demo, visit the website
How to create SaaS Walkthrough Tour Videos?
Creating a SaaS Walkthrough Tour Video involves a systematic process that ensures a high-quality and effective final product.
The creation process involves planning, scripting, recording, editing, and publishing the video. Each stage requires careful consideration and attention to detail to ensure that the video effectively communicates the software's value proposition and drives user engagement.
Pre-Production
Define target audience
Outline video structure
Script the narration
Gather visual assets
Choose video style
Plan call to action
Production
Record screen footage
Capture live action footage
Create animations
Edit video footage
Add narration and music
Incorporate call to action
Publish video on relevant platforms
Crafting Compelling SaaS Narratives
A captivating storyline is crucial for engaging viewers and showcasing your SaaS product's value. It's about transforming a simple product demo into a narrative that resonates with your audience.
Start by establishing an emotional connection. Instead of just stating a problem, show it. Imagine a frustrated project manager drowning in spreadsheets or a stressed-out marketer struggling to track campaign performance. This immediately grabs attention and makes your audience relate.
Introduce your SaaS solution as the hero. Position your product as the key to overcoming the challenges you've presented. Show how it simplifies complex tasks, streamlines workflows, or unlocks new possibilities.
Weave in impactful features and benefits. Don't just list features – demonstrate how they directly address the pain points you established earlier. For example, if you showed a marketer struggling with reporting, demonstrate how your analytics dashboard provides clear, actionable insights.
Conclude with a powerful call to action. Prompt viewers to take the next step, whether it's signing up for a free trial, requesting a demo, or exploring your website. Make it clear and easy for them to act on their newfound interest.
Crafting Compelling SaaS Walkthrough Tours
Designing an effective SaaS Walkthrough Tour Video requires a strategic approach that considers key touchpoints to ensure a seamless and engaging experience.
Know your audience intimately. Go beyond basic demographics. Understand their pain points, motivations, and preferred learning styles. Conduct user research, analyze website data, and create detailed Buyer Personas to guide your video's content and style.
Identify core features and benefits. Focus on the aspects of your product that directly address your target audience's needs. Don't try to showcase everything – prioritize the features that will resonate most and deliver the greatest value.
Define clear objectives. What action do you want viewers to take after watching the video? Whether it's signing up for a trial, requesting a demo, or simply learning more, ensure your video's content and call to action align with your goals.
Structure and flow are paramount. Plan a logical sequence for your video, ensuring it's easy to follow and understand. Consider using a narrative structure, breaking down complex concepts into digestible chunks, and using visual cues to guide the viewer.
Optimize for platform and audience. Consider the platform where your video will be hosted (website, social media, etc.) and tailor the length and format accordingly. Choose visuals and music that align with your brand and resonate with your target audience. For example, a video targeting younger audiences might use upbeat music and vibrant visuals, while a video for a corporate audience might opt for a more professional and subdued style.
End with a compelling call to action. Clearly guide viewers on what to do next. Make it easy for them to take the desired action, whether it's visiting your website, signing up for a free trial, or contacting your sales team.
SaaS Onboarding Video: Your New User's Guide
A well-crafted SaaS Walkthrough Tour Video can significantly enhance your Customer Onboarding process, transforming it from a potentially overwhelming experience into an engaging and informative journey.
Replace lengthy documentation with visual guidance.
Instead of bombarding new users with manuals and tutorials, offer a visually appealing video walkthrough. This allows you to demonstrate the product's functionality in a step-by-step manner, making it easier for new customers to grasp core concepts.
Showcase key features and benefits concisely.
Highlight the aspects of your product that will deliver the most immediate value to new users. Demonstrate how these features solve common problems and make their lives easier.
Provide clear, step-by-step instructions.
Break down complex processes into simple, easy-to-follow steps. Use screen recordings with voiceovers to show users exactly how to navigate the product and perform key tasks.
Anticipate and address common questions.
Think about the questions new users are likely to have and proactively answer them in your video. This can reduce support tickets and improve customer satisfaction.
Encourage exploration and discovery.
While your video should provide a solid foundation, it should also inspire users to explore the product further and discover its full potential. Consider including Interactive Elements or links to additional resources within the video.
SaaS Video Strategies for Every Sales Stage
SaaS Walkthrough Tour Videos can be strategically integrated into different stages of the sales funnel to nurture leads, address concerns, and ultimately drive conversions.
Awareness: Introduce your product and its value proposition to a wider audience. Focus on showcasing the problem your product solves and its core benefits. For example, a video showcasing the frustrations of manual data entry could introduce a data automation tool.
Consideration: Provide in-depth information about key features and benefits. Demonstrate how your product outshines competitors and addresses specific customer needs. A video comparing your CRM's features to competitors could target prospects evaluating different options.
Decision: Address any remaining concerns and provide social proof through customer testimonials. A video featuring satisfied customers discussing the positive impact of your product can help overcome purchase hesitation.
Retention: Offer ongoing support and resources through Tutorial Videos and feature updates. This helps keep customers engaged and reduces churn. For example, a video demonstrating a new feature in your email marketing platform can encourage continued use and adoption.
SaaS Video Strategies for Every Stage
SaaS Walkthrough Tour Videos are versatile assets that can be tailored to various stages of the customer journey and marketing funnel.
Product Demo Videos: Provide a comprehensive overview of your product, highlighting its key features, benefits, and use cases. These are ideal for attracting potential customers and generating leads.
Onboarding Videos: Guide new users through the initial setup and navigation of your product, ensuring a smooth onboarding experience and reducing churn.
Feature Highlight Videos: Focus on specific features or updates, showcasing their value and how they address customer needs. These can be used to re-engage existing customers or announce new product releases.
Tutorial Videos: Offer step-by-step instructions on how to perform specific tasks or use particular features within your product. These are valuable resources for customer support and self-service.
Case Study Videos: Demonstrate the real-world impact of your product by showcasing how it has helped other businesses achieve success. These are powerful tools for building credibility and driving conversions. For example, a project management software could showcase how a construction company used their platform to streamline communication and reduce project delays.
SaaS Video Solutions for Customer Pain Points
ANSWER: A SaaS Walkthrough Tour Video offers a powerful platform to directly Address Customer Pain points and Showcase Your Product as the solution. Start by identifying the common challenges your target audience faces through market research and customer feedback.
Showcase Solutions Visually: Instead of simply stating that your product solves a problem, demonstrate it. Use screen recordings to show how a specific feature simplifies a complex task or automates a tedious process. For example, if your target audience struggles with data entry, show how your software automates data import and reduces manual effort.
Quantify Benefits: Highlight the tangible benefits of using your product by showcasing quantifiable improvements. For instance, if your software improves efficiency, use a chart to visually represent the time saved or the increase in productivity achieved by using your product.
Example: Imagine a project management software targeting teams struggling with communication and task management. The walkthrough video could start by showcasing a chaotic email thread representing the typical communication challenges. Then, it could transition to demonstrating how the software centralizes communication, streamlines task assignments, and provides a clear overview of project progress, ultimately leading to improved team collaboration and project success.
SaaS Walkthrough Video Storytelling Strategies
ANSWER: Choosing the right narrative structure for your SaaS Walkthrough Tour Video can significantly impact its effectiveness. Here are some common narrative types:
Problem-Solution: This narrative starts by presenting a relatable problem your target audience faces. Then, it introduces your product as the solution, showcasing its features and benefits. This approach is particularly effective for products addressing specific pain points.
Customer Journey: This narrative follows a fictional customer as they interact with your product. It highlights the ease of use, key features, and positive outcomes achieved through using the software. This approach is ideal for showcasing the user experience and demonstrating the product's value proposition.
Feature Highlight: This narrative focuses on showcasing specific features or functionalities of your product, demonstrating their value and how they address customer needs. This approach is suitable for complex products with multiple features that require detailed explanations.
Testimonial: This narrative leverages the power of social proof by featuring Testimonials from satisfied customers. It allows potential customers to hear about positive experiences firsthand, Building Trust and credibility. This approach is effective for showcasing the product's impact and building confidence in its effectiveness.
SaaS Video Conversion Strategies
To drive conversions, your SaaS Walkthrough Tour Video needs to clearly communicate the value proposition and encourage viewers to take action.
Highlight Key Benefits:
Clearly articulate the benefits of using your product and how it solves customer problems.
Focus on the outcomes users can achieve by using your software, such as increased efficiency, improved productivity, or cost savings.
Compelling Call to Action:
Include a Strong Call to Action that encourages viewers to take the next step in their customer journey.
Use action-oriented language and visually prominent buttons to guide them towards conversion goals, such as signing up for a free trial or requesting a demo.
Build Trust with Social Proof:
Incorporate social proof to build trust and credibility.
Include short video clips of customer testimonials or screen recordings of positive reviews to demonstrate the positive experiences of other users.
Create Urgency:
Consider offering limited-time discounts or promotions to Create a Sense of Urgency and encourage immediate action.
This can be particularly effective for driving conversions during product launches or special campaigns.
SaaS Video: A User Journey Guide
ANSWER: A SaaS Walkthrough Tour Video can be a valuable tool for guiding users through different stages of their customer journey.
Onboarding and Product Education: Use Walkthrough Videos to introduce new users to your product and guide them through the onboarding process. Provide step-by-step instructions on how to set up their account, navigate the interface, and access key features.
Ongoing Support and Engagement: Create a library of videos that address common questions, troubleshoot issues, and provide ongoing support. This can include tutorial videos on specific features, troubleshooting guides for common problems, and feature update announcements.
Feature Updates and Announcements: Use videos to announce new features, updates, or product enhancements. This keeps users informed about the latest developments and encourages them to explore new functionalities.
Customer Success Stories: Showcase customer success stories and testimonials to demonstrate the product's value and inspire users. This can help build confidence in your product and encourage users to fully utilize its capabilities.
Target Your SaaS Video for Maximum Impact
ANSWER: Creating a targeted walkthrough video requires a deep understanding of your customer segment's unique needs and preferences.
Thorough Audience Research: Conduct research to understand your target segment's demographics, psychographics, and pain points. Identify their industry, job roles, challenges, and goals to tailor the video's content accordingly.
Tailored Messaging and Visuals: Adapt your message and visuals to resonate with the target segment's interests and values. Use language and terminology that is familiar and relevant to their industry or profession.
Customer-Centric Language: Avoid technical jargon and use language that is easy for the target segment to understand. Focus on the benefits and outcomes that are most relevant to their specific needs and challenges.
Relevant Case Studies and Testimonials: Showcase examples and testimonials from customers within the same segment. This builds credibility and demonstrates the product's relevance and effectiveness for their specific industry or use case.
Case Study: Salesforce's "Trailhead" Video Onboarding
Objective: Increase user adoption and engagement with Salesforce's platform by providing a gamified and interactive learning experience through video-based onboarding.
Strategy: Salesforce launched Trailhead, a free online learning platform, to help users learn about Salesforce products and services. Trailhead uses a combination of Video Tutorials, interactive quizzes, and hands-on exercises to guide users through the learning process.
Results:
Increased User Engagement: Trailhead has been a huge success, with over 5 million users completing over 100 million badges.
Improved User Adoption: The platform has helped to increase user adoption of Salesforce products, leading to a significant increase in revenue.
Enhanced Customer Satisfaction: Trailhead has also helped to improve customer satisfaction by providing users with the resources they need to be successful with Salesforce.
Key Takeaways:
Video-based onboarding can be an effective way to increase user adoption and engagement.
Gamification can help to make learning more fun and engaging.
Providing users with the resources they need to be successful can lead to increased customer satisfaction.
Case Study: Dropbox's "Welcome to Dropbox" Video Onboarding
Objective: Streamline the user experience and help new users get started with Dropbox.
Strategy: Dropbox created a short, engaging video that walks new users through the basics of using Dropbox. The video is available on the Dropbox website and app.
Results:
Improved User Experience: The video helped to improve the user experience by providing new users with a clear and concise introduction to Dropbox.
Increased User Retention: The video also helped to increase user retention by making it easier for new users to get started with Dropbox.
Reduced Support Costs: The video helped to reduce support costs by providing users with the information they need to solve common problems.
Key Takeaways:
Video Onboarding can be an effective way to streamline the user experience.
Short, engaging videos are more likely to be watched and retained.
Providing users with the information they need to get started can lead to increased user retention.
Case Study: Salesforce's Video Onboarding for New Users
Objective
Streamline the onboarding process for new Salesforce users and improve user adoption of the platform.
Strategy
Salesforce developed a series of Video Onboarding modules that guided new users through the key features and functionalities of the platform. These modules were designed to be interactive and engaging, with clear instructions and practical examples.
Results
Increased user adoption: The Video Onboarding modules resulted in a 20% increase in user adoption of the Salesforce platform, as measured by the number of users who completed the onboarding process and began using the platform.
Reduced time to value: The Video Onboarding modules helped users quickly understand the key features and functionalities of Salesforce, reducing the time it took for them to become productive users.
Improved user satisfaction: Customer satisfaction surveys showed a significant improvement in user satisfaction with the onboarding process, with users citing the video modules as a key factor in their positive experience.
Key Takeaways
Personalized onboarding: The Video Onboarding modules were tailored to different user roles and levels of experience, ensuring that users received the information they needed to be successful.
Interactive learning: The video modules encouraged user interaction through prompts, quizzes, and practical exercises, enhancing learning and retention.
Continuous support: The Video Onboarding modules provided users with ongoing support and resources, ensuring that they could continue to learn and grow as Salesforce users.
How SaaS walkthrough tour video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to SaaS trial sign-ups or demos. 7.Brand Alignment Determining video alignment with brand message, identity, and SaaS product value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, SaaS walkthrough tour video examples 2024, n=13500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
