Have you ever wished for a magic wand to instantly onboard your SaaS users? I am here today, and in this article, what we will explore is the transformative power of platform tour videos. These short, engaging videos can turn user confusion into confident product mastery, accelerating growth and boosting customer satisfaction.
Our research shows that well-crafted platform tour videos significantly improve user engagement and retention. We'll be showcasing 30 inspiring examples that prove the point, so let's get started.
38% of marketers say that video content produces the best results.
5 billion YouTube videos are viewed on average every day.
7 in 10 people default to horizontal viewing when watching videos online.
These stats reveal the undeniable power of video, particularly its effectiveness in marketing and user engagement. SaaS platform tour videos capitalize on this trend, transforming complex features into digestible narratives that resonate with users. Today we explore more than 30 Inspiring SaaS Platform Tour Video examples, that immediately grabbed our attention and got us excited
Wiget Media is a marketplace for online advertising inventory. The video is designed to introduce the platform and encourage users to join their network.
Video Design - This video uses a clean and minimalist design style, common in SaaS Platform Tour Videos. The use of geometric shapes, simple icons, and subtle animations creates a visually appealing and professional look. The color scheme is dominated by cool tones, contributing to a sense of trust and professionalism. The inclusion of simple icons helps to visually represent the benefits of using the platform, making the information easily digestible and memorable. The white text on a dark background enhances readability.
The visual style is able to communicate the objective of the video by presenting a sleek and modern platform. The minimalist design style helps to highlight the key features and benefits of the platform without overwhelming the viewer. The tone of the video is professional, confident, and informative, reflecting the nature of the service offered. The video uses simple animations and transitions, which creates a sense of flow and rhythm. This helps to keep viewers engaged and interested in the platform.
Sage Intacct Planning is a SaaS platform that provides tools for budgeting and planning. The video is designed to demonstrate the need for a tool like this, to move beyond manual processes.
Video Design - The video uses a simple visual style, with flat graphics and minimal animation. The design is reminiscent of SaaS Platform Introduction Video. It uses a bright blue background, and a clean, uncluttered design to communicate the product's simplicity and ease of use. Data, spreadsheets, charts, and other financial visuals help to drive home the video's key message that the product is a tool designed to handle complex business financial processes.
The video's visual style effectively communicates the objective, making the product relatable to viewers. The video uses a lighthearted tone, creating a sense of optimism and confidence in the product's capabilities. This style creates a feeling of ease and understanding around a topic that is often perceived as complex and intimidating. The visual design and animation used are consistent with the overall branding. The video is effective in engaging viewers and presenting the benefits of the product in a clear and concise way.
We adore the seamless integration of 2D animation and the strategic use of a continuous line motif in the Afiniti explainer video. It effortlessly guides our eyes through the narrative, transforming complex concepts into easily digestible visuals. The animation's clean, modern aesthetic coupled with a light color palette elevates the overall visual appeal, making it a captivating experience.
In a world of cluttered SaaS platform videos, this one stands out. We appreciate the concise messaging, avoiding jargon and instead focusing on the key benefits of Afiniti's AI: improved customer interactions and increased profitability. The no upfront cost model, cleverly visualized, further solidifies its value proposition, inspiring us to consider incorporating similar design elements in our own projects.
What We Can Learn
Guide viewers with a clear line, making complex ideas easy to grasp.
The streamlined visual storytelling in this OpenText SaaS platform tour is truly inspiring. We love how it tackles the common pain point of disorganized data and fragmented systems, a challenge many businesses face. The opening scene of scattered documents immediately resonates with viewers, drawing them into the narrative. The video expertly showcases OpenText's cloud capabilities and seamless integrations, making it a compelling example of effective SaaS platform communication.
By highlighting the automatic creation of accounts and opportunities within Salesforce, the video underscores the platform's efficiency. This SaaS platform tour doesn't just tell; it shows the benefits of OpenText's Cloud Capture, resulting in a powerful and persuasive message. The concise messaging and visually appealing animation leave a lasting impression, motivating viewers to explore OpenText's solutions for themselves.
What We Can Learn
Illustrate the "before and after" to showcase transformation.
The visual journey of this platform tour video immediately captures our attention, showcasing the transformative power of a seamless customer experience. We are drawn into the narrative as we witness the flow of data converging to unlock valuable insights. LiaCXs intuitive dashboard design and vibrant color palette creates a captivating user experience, demonstrating how businesses can effectively monitor and analyze customer feedback.
The strategic use of 2D animation and isometric elements keeps the pace dynamic, highlighting key features without overwhelming the viewer. We love the way machine learning is presented as a powerful tool for optimizing customer journeys and driving KPI growth. The concise messaging and clear call to action leave a lasting impact, inspiring us to explore the possibilities of LiaCX for ourselves.
What We Can Learn
Concise messaging and a clear call to action drive viewers to take the next step.
Slack Canvas is a new surface for sharing and organizing information. It's designed to help teams get on the same page, and it's super easy to use.
Video Design - The video uses simple graphics, bright colors, and clean lines to give the feel of a modern SaaS Platform Tour Video for Onboarding. The video uses the Slack color palette and simple graphics to showcase the features of Canvas, emphasizing the product's user-friendliness and ease of use.
The video's use of simple graphics and animation emphasizes the user-friendly nature of the product. This style also communicates the ease of organization and information sharing, helping teams get on the same page. The video's tone is enthusiastic and informative, which complements the fast-paced and visually-appealing design.
Logicom offers cloud-based solutions to its customers. This video is designed to highlight the benefits of partnering with Logicom and Cisco Meraki.
Video Design - The video starts with a series of animations illustrating the growing trend of cloud adoption and the challenges that come with it. These illustrations depict various IT infrastructure elements and devices connected to the cloud. The animations are clean, simple, and easy to understand, making the video easy to follow.
The video uses a bright and bold color palette, reinforcing the message of a positive outcome for partnering with Logicom. The use of animations effectively communicates the complex and abstract concepts of cloud-based solutions in an engaging manner, making the information more accessible and relatable to the viewer. The video's overall tone is positive, reassuring, and confident, suggesting that Logicom is a reliable partner that can help businesses overcome their IT challenges.
Sixsense helps companies achieve predictable revenue growth. The video is designed to showcase how marketers and sellers can reach the right accounts at the right time.
Video Design - The video is a strong SaaS Platform Tour, with clear, concise graphics. It utilizes animated line graphs and icons to show the steps of how the platform works, from identifying the best accounts to engaging buyers. The video employs a clean, minimalist design, relying on a dark background and bright, distinct colors for the icons and animations.
This helps to ensure the information is clear and easily understandable, and a tone of confidence, making it an engaging SaaS Platform Tour. The video uses a fast-paced, energetic style, creating a sense of excitement and encouraging viewers to learn more about the platform. The visual style and animation successfully communicate the value proposition of the platform, allowing them to reach the right accounts and move them forward in the sales funnel.
Tipalti is a payment platform for companies using a marketplace model. This video is designed to showcase the importance of reliable partner payments for marketplace businesses.
Video Design - The video uses clean graphics with a minimalist design aesthetic. The graphics are flat, simple, and easy to understand, making it a good Platform Video Tour. This style is common in videos promoting SaaS platforms, and it helps to communicate the platform's ease of use and efficiency.
The video uses a combination of abstract shapes, icons, and graphics to illustrate the concept of a marketplace and its interconnected network of partners. The use of simple animations, such as the moving icons and the expanding circle, adds visual interest and keeps viewers engaged. The clean design, combined with simple animations, creates a polished look that conveys professionalism and reliability. The bright colors and bold fonts help to highlight key points and draw attention to the brand's message. The video's tone is professional and confident, reflecting the reliability of the platform and the trust of its users. This tone effectively communicates the benefits of using the platform.
10. Redis Best SaaS Platform Tour Examples - Drive conversions implicitly
In today's fast-paced digital world, businesses need robust solutions for real-time applications. We admire how this SaaS Platform Tour Video showcases Redis Enterprise Cloud's ability to power these applications globally. The video brilliantly highlights key features like global replication, seamless scaling, and cost savings using a compelling visual narrative.
The animation style, a blend of 2D and isometric elements, clearly demonstrates Redis Enterprise Clouds architecture and functionality. We love how the sleek design, consistent color palette, and modern music bring the brand's message to life. This video is a prime example of how to effectively present complex technical information in a visually engaging and easily digestible format.
What We Can Learn
Clearly demonstrate complex features with simple animations, increasing understanding.
In the age of digital transformation, we appreciate SaaS platform tour videos that demonstrate real value, and Diligent Community's video truly resonates. It captures the frustrations of traditional board management with relatable scenarios and visual metaphors like the collapsing Jenga tower, immediately hooking the viewer. The video seamlessly transitions into showcasing the platform's intuitive UI across various devices.
It effortlessly highlights Diligent Community's key features and benefits, emphasizing streamlined agenda creation, enhanced security, and improved accessibility. The upbeat music, clear voiceover, and clean aesthetics add to the overall positive and inspiring tone. The concluding shot of building blocks powerfully symbolizes the video's core message: enabling focus on serving the community.
What We Can Learn
Demonstrate value by showcasing tangible results and positive outcomes.
CLEAR Health Pass securely connects identity and health information. The video is designed to showcase how CLEAR helps businesses provide safer access, giving people the confidence to go back to their daily routines.
Video Design - The video uses a simple, minimalist design style with vibrant colors. The animation is clean and visually engaging, making it a strong example of a SaaS Platform Tour Video. This style focuses on visually demonstrating CLEAR's platform capabilities with graphics, icons, and animated transitions. CLEAR's brand color scheme emphasizes the health pass function while keeping a positive tone.
CLEAR's Health Pass is a touchless solution to provide a safe and secure way to get back to everyday experiences, like going to the stadium, restaurants, or the office. The video uses clear visuals and positive messaging to convey the benefit of using the platform. The light and cheerful tone, with bright color palettes, emphasizes the product's ability to return to normal activities with ease.
This video is a powerful tool for showcasing the potential of 5G technology in sports. It's a SaaS Platform Tour Video for Marketing that uses a simple yet effective cartoon style, with bright colors and bold lines. The use of 2D animation, combined with a clean, minimalist design, makes for a video that is easily digestible and visually appealing.
Video Design - The video opens with a long shot of an empty stadium, quickly transitioning into a close-up of a man watching the game on TV. This sequence effectively sets the scene and introduces the concept of the video. The video then uses a series of short, animated clips to showcase different 5G applications. The fast-paced nature of the animation helps to keep viewers engaged, while the use of bright colors and simple shapes ensures that the message is easy to understand.
The combination of colorful cartoon characters, animation, and simple graphics makes this an engaging example of a SaaS Platform Tour Video for Marketing. The use of vivid colors and simple animation ensures the video effectively communicates the benefits of 5G technology. The fast-paced editing and vibrant colors create an energetic tone that reflects the excitement of a sporting event. Through visually engaging animation, the video drives home the point that 5G is the future of entertainment and will enhance the experience for fans of all ages.
This video is a powerful SaaS Platform Tour Video for Lead Generation. It effectively highlights the challenges dental practices face with claims and denials, making it clear how the platform can solve these problems. The video's focus on challenges and solutions establishes a strong connection with the target audience, effectively conveying the value proposition.
Video Design - The video uses a clean, modern visual style, employing bright colors and simple, flat illustrations to create a friendly and engaging atmosphere. Animated elements, such as rotating icons and a moving arrow, add visual interest. This style makes it a good SaaS Platform Tour Video for Lead Generation. The video uses animation to showcase the platform's features, making them easy to understand.
The video's visual style effectively communicates the objective, which is to showcase the benefits of the platform's RCM solution. The video uses a lighthearted tone and positive imagery, conveying the message that the platform can make a positive difference in the lives of dental professionals.
EagleView is a powerful, web-based tool for viewing and analyzing Pictometry imagery. The video is designed to showcase the capabilities of the EagleView CONNECTExplorer platform.
Video Design - The video starts with a simple illustration of a computer screen. This is a good example of SaaS Platform Tour Video, which is meant to be simple, easy to understand, and visually engaging. The video utilizes various types of Pictometry imagery, including oblique, straight-down ortho, and orthomosaic imagery. The use of bright colors, clean lines, and flat graphics in the video enhances the user experience, while the use of a minimalist design makes the video easy to follow.
The visual style of the video effectively communicates the objective of the video, by highlighting the user-friendliness of the CONNECTExplorer platform. The overall tone of the video is professional yet approachable. The use of animated imagery helps to explain the features of the platform, and the design of the video encourages viewers to learn more about EagleView.
We admire the ingenious approach of this SaaS platform walkthrough video, showcasing Avast Patch Management with a compelling narrative. It opens with the all-too-familiar frustration of system updates, instantly resonating with viewers. The video then cleverly visualizes the devastating consequences of poor patch management, highlighting data breaches and compromised networks.
We love how Avast's solution emerges as a seamless savior, automating the patching process. The use of isometric animation and vibrant colors creates a visually engaging experience. From a centralized cloud console, IT admins effortlessly manage and deploy patches across multiple platforms. This concise, yet powerful video leaves viewers wanting to explore Avast Patch Management for themselves.
What We Can Learn
Focus on a central problem and its solution, making the video memorable and the product's value clear.
Freshdesk is a customer support platform that provides a solution to the struggle of dealing with surplus customer data. This video is designed to introduce the viewer to a key feature of the Freshdesk platform, post-call transcripts.
Video Design - The video utilizes a graphic design style that is reminiscent of a SaaS Platform Tour Video. The design is simple and colorful, with bright neon shapes and lines against a dark blue background. The use of bold graphics and simple animation makes the video engaging for the viewer.
The visual style of the video effectively communicates the goal of the video, which is to introduce the viewer to the benefit of post-call transcripts. The video's tone is informative and engaging, with bright colors and simple animations drawing the viewer into the narrative of the video. The video is able to communicate the complex topic of call transcripts in a simple and easy to understand manner.
iCare is a Provider Engagement Platform that helps to streamline data and information sharing. The video is designed to demonstrate how the platform can improve communication and collaboration across departments.
Video Design - iCare's video utilizes simple, clean, and colorful visuals to portray the benefits of the platform. Animated characters represent various departments within a healthcare organization, highlighting silos and information gaps. The use of visual metaphors, like fire and paperwork, effectively illustrates the challenges associated with disjointed systems. The video's overall design is easy to follow and engaging, making it a good SaaS Platform Tour Video.
The clean visual style, combined with the use of animated characters, effectively communicates the value proposition of iCare. The video's tone is lighthearted and approachable, while still conveying the serious nature of data management in healthcare. By highlighting the challenges and potential solutions, the video encourages viewers to explore iCare and discover how it can improve their operations.
19. Thales SaaS Platform Journey Video - Generate leads effectively
A simplified SaaS Platform Tour Video should captivate your audience's attention from the very beginning. Think of the initial seconds as a crucial opportunity to establish the tone and direction of the video. The animation and use of color in the opening sequence, which transitioned from a blue globe to a clean white background, was excellent, showcasing the brand's sophistication and attention to detail.
The video then seamlessly incorporates 3D elements, including the server racks and connecting lines, to represent the complexity of the task at hand. This visual representation of the platform's capabilities is truly effective in conveying the technical aspects of the solution. The video excels in its use of icons and visual metaphors, offering a clear and concise understanding of the platform's functions and benefits.
What We Can Learn
Mirror your brand's sophistication in the video's design. This reinforces brand identity.
Conversica helps revenue teams hit all their goals using conversation automation. This video is designed to illustrate how digital assistants can provide personalized, two-way communication to every contact.
Video Design - The video uses minimalist graphics and animated shapes that move around and interact. The animation is smooth and playful, creating a fun and engaging experience. Vibrant colors and playful animation make the video very engaging. Graphic animation displays how the product helps a business scale exponentially, a common design choice for SaaS Platform Tour Video for Product Adoption.
The bright colors and geometric designs of the video help communicate that the company is modern and innovative. The video's tone is optimistic and energetic, suggesting that the product can help businesses achieve significant results. The video narrative emphasizes the benefits of using the product to reach every contact and scale to new heights.
Segment helps businesses understand customer behavior by generating messages from websites, apps, and servers. This video is a fantastic example of a SaaS Platform Walkthrough Video. It's designed to explain how the platform works, and it does a great job of making a complex process easy to understand.
Video Design - The video uses a clean and minimalist design style, common in SaaS Platform Introduction Videos. The bright green and purple color scheme complements the simple illustrations. The video is straightforward, showing data being collected and sent to various destinations in a clear and concise way, making the complex process of data collection easier to understand.
The visuals create a clean and simple feel that matches the overall purpose of the video, which is to introduce the core features and benefits of the platform. The video uses animation to illustrate the various steps of the process and makes the data transfer feel engaging and fast. The overall tone of the video is professional and informative, conveying the effectiveness and value of the platform as a reliable solution.
Codility is a tech hiring platform that helps engineering teams find the best candidates. The video is designed to introduce Codility and its benefits to potential customers.
Video Design - The video uses a modern and clean design, featuring geometric shapes and minimalist graphics. The use of a circular frame highlights the core functionality of Codility, graphics are sharp and vibrant, adding a professional feel.
This is a SaaS Platform Walkthrough Video as it uses a combination of visuals and text to convey the platform's value proposition, appealing to a target audience of tech-savvy professionals. The video uses a combination of animation, graphics, and text to create a dynamic and engaging experience for the viewer.
This SaaS Platform Tour Video for Affable.ai excels in illustrating the power of influencer marketing through compelling visuals. The opening scene of a giant book, symbolizing brand stories, immediately resonates with marketing professionals seeking engaging narratives. The video transitions smoothly through key features, showcasing Affable.ai's comprehensive approach.
The focus on audience quality and CRM capabilities, combined with the vibrant color palette and dynamic transitions, highlights the platform's user-friendly design and effectiveness. By presenting a clear path from influencer discovery to campaign measurement, Affable.ai's SaaS platform is positioned as an essential tool for any brand looking to maximize its influencer marketing efforts. The viewer is left with a sense of excitement and a desire to explore the platform further.
The straightforward approach in this AARP video captivates us. It simplifies a potentially complex administrative process into a digestible, step-by-step guide. We love the relatability of the opening scene, instantly resonating with anyone who's misplaced important documents.
The clear and concise explanations make the process transparent. This SaaS platform tour video for lead generation demonstrates that simple visuals, combined with a focused narrative and a clear call to action, can achieve significant impact. The easy-to-follow format and accessible information empower viewers, converting them from unsure individuals to informed actors.
1Password Developer Tools is a new way to secure passwords and other secrets. This product is designed to help developers secure their workflow. The goal of the video is to showcase the benefits of using this product.
Video Design - The video uses a simple, clean visual style with a blue background and white line drawings. This style emphasizes a modern, clean aesthetic, communicating that the product is user-friendly and modern. The use of simple, outlined imagery provides an easy-to-understand visual representation of the product's functionality.
The video effectively communicates the objective of simplifying development workflows and safeguarding secrets by showcasing the various tools available within the product. The video conveys the product's core message, making it engaging and accessible to its target audience. The overall tone of the video is professional and informative, creating a sense of trust and confidence in the product.
Quuu is a platform that automates social media content curation. The video is designed to demonstrate how Quuu helps businesses create a social media schedule that is consistent, engaging, and relevant.
Video Design - The video is a good SaaS Platform Walkthrough Video. It uses clean and minimalist graphics, multiple screens showing the platform, which emphasizes its core features, such as hand-picked content, scheduling, and multiple platform support. The style is simple, using colors that match the brand identity, with clear and concise fonts, promoting brand consistency.
The visual style of the video effectively communicates the objective of the video, which is to showcase how Quuu can help businesses automate their social media marketing. The clean, modern design of the graphics and the simple, straightforward narrative work together to create a positive and professional tone. The graphics use colorful icons that make the platform easy to understand for the viewer. The video content focuses on the simplicity of the platform and its benefits, which enhances the video engagement. The use of visuals, clear fonts, and a concise narrative helps the viewer understand how the platform functions.
e-Builder's SaaS Platform Tour Video shines as a prime example of effective software marketing. The videos opening immediately grabs attention by highlighting the challenges faced by local governments in managing construction projects, resonating deeply with their target audience. Weve seen a lot of SaaS videos, but this one stands out for its exceptional visual appeal and concise messaging. It clearly communicates the value proposition of e-Builder, emphasizing its ability to streamline processes, improve collaboration, and deliver greater transparency. The clean and modern design, coupled with the upbeat music, creates an atmosphere of innovation and efficiency, leaving viewers inspired by the possibilities.
What We Can Learn
Clearly explain the value—less features, more impact—to get viewers excited.
Papertrail is a safety management software for businesses that focus on health and safety. The video is designed to showcase the benefits of Papertrail in the 21st century.
Video Design - This is a SaaS Platform Tour Video that uses simple and clean flat 2D illustration design. The use of green, white, and black colors and simplistic animated characters create a friendly and approachable tone for viewers. The graphic style of Papertrail is consistent across all platforms, including the video, which helps to strengthen the brand identity.
The design of the video effectively communicates the importance of health and safety, while highlighting the challenges of manual paperwork. The animated character emphasizes the frustration of paperwork, which in turn makes the audience appreciate the benefit of Papertrail's digital solution. The video concludes with a confident and optimistic tone, assuring the viewers that Papertrail can help to achieve safety compliance and avoid legal complications.
We adore the way this SaaS Platform Tour Video spotlights Hotjar's rage click feature, effortlessly demonstrating its value. The video hooks us instantly with the red-hot visual of a rage click, immediately relating to the frustration of broken UI. We appreciate the way they visualize these clicks on the site mockup, exposing hidden usability flaws.
The sleek animations and minimalist style keeps our attention focused on how this feature solves real problems. Combining the exit URL filter for laser-focused insights leaves us wanting to dive right into Hotjar ourselves. This video makes problem-solving look not only effective, but also visually exciting.
What We Can Learn
Highlight the positive impact of your product with optimistic imagery, inspiring action.
The Enable SaaS platform tour video masterfully uses a rocket launch metaphor to showcase how the platform propels B2B deals to success. We admire the way the video navigates through the various stages of deal management, from initial modeling to global planning, all while maintaining a vibrant visual appeal. Enable's streamlined representation of its interface, combined with lively animations of coins and packages, clearly demonstrates its ability to simplify complex processes. The overall effect is inspiring, leaving viewers eager to learn more about optimizing their own deal workflows.
What We Can Learn
Illustrate your platform's value with relatable scenarios, creating a desire to improve their own workflows.
FAQ
How can a SaaS platform tour video help me explain my product's features effectively?
SaaS platform tour videos effectively communicate product value by showcasing features and benefits in a dynamic, engaging format.
What are the key elements of a successful SaaS platform tour video?
Essential elements include a clear narrative, high-quality UI visuals, concise explanations, and a strong call to action.
How long should a typical SaaS platform tour video be to keep viewers engaged?
Optimal length is typically under two minutes to maintain viewer engagement and maximize shareability.
What are the different styles of SaaS platform tour videos I can consider?
Styles range from screen recordings with voiceovers to animated explainers and interactive demos, each suited to different needs.
How can I showcase the user interface and user experience of my platform in the video?
Showcase UX/UI through clear screen recordings, close-ups of key interactions, and helpful annotations.
What are some best practices for scripting a compelling SaaS platform tour video?
Focus on user benefits, address pain points, and use clear, concise language in your script.
How can I incorporate real-life use cases or scenarios into the video?
Incorporate real-life scenarios and user testimonials to demonstrate practical applications and build trust.
What are the typical costs associated with producing a SaaS platform tour video?
Typical costs range from $1,000 to $6,000 for a 60-second video, depending on complexity and style.
What is the typical timeline for producing a SaaS platform tour video?
Production timelines typically span 3-8 weeks, depending on scope and revisions.
How can I use my existing marketing assets (e.g., website copy, screenshots) in the video?
Leverage existing marketing assets like website copy and screenshots for consistency and efficiency.
How can I ensure the video aligns with my overall brand identity and messaging?
Maintain consistent branding (logo, colors, fonts) and align the video's message with your overall marketing strategy.
How are other SaaS companies in my industry using platform tour videos?
Research competitor videos to identify industry best practices and differentiate your approach.
How can I adapt a SaaS platform tour video example to fit my specific needs?
Adapt examples by highlighting your unique selling points and tailoring the message to your target audience.
What are the different ways I can use the video in my marketing funnel?
Utilize the video across your marketing funnel, from website and landing pages to social media and email campaigns.
How can I make the video visually appealing and engaging for my target audience?
Prioritize high-quality visuals, dynamic editing, and engaging music to create a captivating viewing experience.
How to plan and optimize SaaS Platform Tour Videos?
Visual Clarity: "Good design is making something intelligible and memorable. Great design is making something memorable and meaningful." - Dieter Rams. Advids applied this to a project management SaaS client. We designed a visually engaging platform tour video highlighting key features with clear, concise animations, resulting in a 20% increase in free trial conversions.
Actionable: Prioritize clear visuals and intuitive design in video content.
Motivation & Engagement: "Autonomy, mastery, and purpose" - Daniel H. Pink. Advids leveraged this framework for a CRM SaaS client. We showcased how their platform empowers sales teams (autonomy), provides tools for skill development (mastery), and ultimately contributes to business growth (purpose). This approach led to a 15% increase in sales demos booked.
Actionable: Highlight how product empowers users and fulfills their needs.
Authentic Branding: "Think like a publisher, not a marketer." - David Meerman Scott. Advids applied this philosophy for an e-commerce SaaS client. We created a platform tour video that felt less like a sales pitch and more like an educational resource, building trust and driving a 10% lift in organic traffic to their website.
Actionable: Build trust by providing valuable content, not just promotion.
Targeted Messaging: "If you talk to everyone, you talk to no one." - Yasmeen Turayhi. Advids used this principle for a legal tech SaaS client. We tailored the platform tour video messaging specifically to legal professionals, highlighting features relevant to their unique workflows. This resulted in a 25% increase in qualified leads.
Actionable: Craft laser-focused messaging for specific target audiences.
Meaningful Connections: "Great speakers connect with their audience, not just to them." - Adam Grant. Advids applied this to a video for an educational SaaS platform. We focused on building a connection with educators by showcasing real teachers using the platform and sharing their success stories. This resonated strongly, leading to a 30% increase in platform registrations.
Actionable: Feature real users and their stories to build authentic connections.
Why Advids for SaaS Platform Tour Video?
At Advids, we create compelling SaaS Platform Tour Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into engaging and effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Over 109 five-star Google reviews speak to our commitment to client satisfaction.
Transforming Your SaaS Platform Vision into Animated Reality:
Customized SaaS Platform Tour Video Solutions: We tailor each project, whether it's an explainer video, character animation, or another format, to perfectly match your brand, style, and target audience. We've produced between 185 and 470 successful SaaS Platform Tour Videos. Collaborative Process: From concept to completion, we work closely with you, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful SaaS Platform Tour Videos.
Expertise and Innovation in Every Frame:
12+ Years of Proven Success: Our extensive experience allows us to create truly effective SaaS Platform Tour Videos. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action. Cutting-Edge SaaS Platform Tour Video Technology: We use industry-leading software and techniques to create visually stunning videos with lasting impact.
A Partnership Built on Trust and Results:
Trusted by Industry Leaders: We're proud to have earned the trust of leading brands across various industries. Client Satisfaction Guaranteed: Our dedication to excellence is reflected in our numerous five-star reviews.
Ready to unlock the potential of SaaS Platform Tour Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a SaaS Platform Tour Video?
A SaaS Platform Tour Video is a dynamic and engaging visual guide that takes prospective customers on a journey through your software, highlighting its key features, benefits, and use cases. It's like having a knowledgeable sales representative available 24/7 to showcase the value of your platform in a compelling and accessible way.
Uses of SaaS Platform Tour Videos
Generating leads
Driving conversions
Improving customer onboarding
Increasing brand awareness
These videos can be used to introduce new features, demonstrate how to use the platform, or simply to provide a more engaging and informative experience for potential customers.
What do top SaaS Platform Tour Videos have in common?
Screen Recordings
A clear and concise way to showcase the platform's functionality.
Animated Graphics
A visually appealing way to illustrate complex concepts and engage viewers.
Motion Graphics
A dynamic and engaging way to bring the platform to life and capture attention.
Real-World Examples
A persuasive way to demonstrate the value of the platform through relatable scenarios.
Customer Testimonials
A powerful way to build trust and credibility by showcasing the positive experiences of other users.
Interactive Elements
A way to keep viewers engaged and encourage them to learn more about the platform.
Visual Storytelling
A captivating way to connect with viewers on an emotional level and make the platform more memorable.
Clear Call to Action
A direct way to encourage viewers to take the next step, such as signing up for a free trial or contacting sales.
Targeted Messaging
A way to tailor the message to the specific needs and interests of the target audience.
High-Quality Production
A way to create a professional and polished experience that reflects the quality of the platform.
Consistent Branding
A way to reinforce your brand identity and create a cohesive experience for viewers.
Optimized for Platforms
A way to ensure that the video is accessible and engaging across different devices and platforms.
What makes SaaS Platform Tour Video effective?
A captivating SaaS Platform Tour Video is a powerful tool for showcasing the value of your platform and driving conversions. It's a way to connect with potential customers on a deeper level and make a lasting impression.
A successful SaaS Platform Tour Video is driven by a clear understanding of your target audience and their needs. It's designed to create engaging content that resonates with their interests and challenges, making them feel understood and valued.
Methods for creating effective SaaS Platform Tour Videos include using high-quality visuals, incorporating storytelling techniques, and providing clear calls to action. The goal is to create a compelling experience that leaves viewers wanting to learn more and take the next step.
How long should your SaaS Platform Tour Video be?
A well-crafted SaaS Platform Tour Video is a valuable asset for your marketing strategy, but its length should be carefully considered to ensure it effectively engages your audience and delivers the desired message.
The Ideal Length
The ideal length of your SaaS Platform Tour Video depends on its purpose and target audience. A short and concise video might be suitable for introducing your platform to a broad audience, while a longer and more detailed video might be better for showcasing specific features or use cases to a more targeted audience.
Pre-Production Considerations
What is the primary goal of your video?
Who is your target audience?
What are the key messages you want to convey?
What are the most important features and benefits to highlight?
What is the appropriate tone and style for your video?
What is the ideal length for your video?
What are the most effective distribution channels for your video?
How to create SaaS Platform Tour Videos?
A compelling SaaS Platform Tour Video is a powerful tool for showcasing the value of your platform and driving conversions. It's a way to connect with potential customers on a deeper level and make a lasting impression.
The creation of a SaaS Platform Tour Video involves a strategic process that encompasses planning, production, and distribution. It's about crafting a compelling narrative, using high-quality visuals, and delivering a clear call to action.
Pre-Production
Define your target audience: Who are you trying to reach with your video? Understanding your audience's needs and pain points will help you tailor your message effectively.
Identify key messages: What are the most important benefits of your platform? What problems does it solve? Focus on the key selling points that will resonate with your target audience.
Develop a compelling narrative: Create a story that engages viewers and highlights the value of your platform. Use a clear structure, such as a problem-solution approach or a customer journey.
Choose the right visual style: The visual style of your video should align with your brand and target audience. Consider using high-quality screen recordings, animations, and graphics to create an engaging and professional look.
Set clear goals and metrics: What do you want to achieve with your video? Define specific goals, such as increasing website traffic, generating leads, or driving sales. Track key metrics to measure the success of your video.
Production
Scripting and storyboarding: Write a detailed script that outlines the flow of your video and includes all the key messages. Create a storyboard to visualize the shots and transitions.
Screen recording and animation: Capture high-quality screen recordings of your platform's features and functionality. Consider using animations to illustrate complex concepts or add visual interest.
Voiceover and music: Choose a professional voiceover artist to narrate your video. Select music that complements the tone and style of your video.
Editing and post-production: Edit your video to create a smooth and engaging flow. Add transitions, graphics, and other visual elements to enhance the overall experience.
Call to action and branding: Include a clear call to action at the end of your video, such as visiting your website or signing up for a free trial. Make sure your video is branded consistently with your company's logo and colors.
SaaS Platform Tour Video Secrets
Your SaaS platform tour video is your chance to make a strong first impression and showcase the value of your software. To do this effectively, focus on key touchpoints that resonate with your target audience.
Demonstrate Problem-Solving:
Don't just list features; show how your platform tackles specific challenges your audience faces.
For example, if your software helps manage projects, demonstrate how it streamlines task allocation and reduces missed deadlines through visual examples.
Articulate Benefits:
Go beyond features and clearly explain the advantages of using your platform.
Instead of simply stating automated reporting, highlight how it saves users time and provides valuable insights for data-driven decisions.
Real-World Examples:
Build credibility by showcasing how other businesses have successfully used your platform.
Consider incorporating brief case studies or Testimonials to illustrate the positive impact your software has had on their operations.
Seamless Integration:
Ensure your video complements your other marketing materials and channels.
Use consistent branding, messaging, and calls to action to create a cohesive experience for potential customers.
Visual Storytelling:
Use screen recordings, animations, and graphics to bring your platform to life.
Show, don't just tell, how your software works and its intuitive interface.
Boost SaaS Onboarding With Video Tours
Onboarding is crucial for user success and retention. A well-crafted SaaS Platform Tour Video can transform this process from overwhelming to engaging.
Visual Introduction
Welcome new users with a visually appealing introduction to your platform's layout and navigation. Use screen recordings and clear annotations to guide them through the interface.
Feature Focus
Walk through key features, emphasizing their practical applications. Instead of just showing a feature, explain how it helps users achieve specific goals, like creating a marketing campaign or analyzing sales data.
Practical Guidance
Provide tips and best practices to help users maximize their experience. Consider incorporating short tutorials or pro tips to empower users to become proficient quickly.
Targeted Onboarding
Segment your videos based on user roles or needs. Create tailored Onboarding experiences that address the specific challenges and goals of different user groups.
Interactive Elements
Consider incorporating Interactive Elements like quizzes or branching paths to personalize the onboarding journey and reinforce learning.
Crafting Compelling SaaS Platform Narratives
The narrative you choose for your SaaS Platform Tour Video shapes how your audience perceives your platform and its value.
Narrative Options:
Problem-Solution: Start by highlighting a common pain point your target audience experiences. Then, position your platform as the solution, demonstrating how it alleviates the problem. For example, a project management software video might start by showcasing the frustrations of disorganized teams and then demonstrate how the platform brings clarity and efficiency.
Hero's Journey: Cast your ideal customer as the hero and your platform as the tool that empowers them to overcome challenges and achieve their goals. This narrative resonates with viewers who aspire to achieve specific outcomes.
Testimonial: Let satisfied customers share their success stories, providing real-world examples of how your platform delivers results. Testimonials build trust and credibility, showcasing the positive impact of your software.
Educational: Focus on educating your audience about a specific industry challenge or opportunity. Then, position your platform as the tool that enables them to navigate this landscape effectively. This approach is particularly effective for complex or niche SaaS solutions.
Solve Customer Problems with Video
Begin by clearly understanding the specific challenges your target audience faces. Conduct thorough market research and analyze customer feedback to identify their biggest frustrations.
Showcase Solutions:
Demonstrate how your platform directly addresses each pain point with specific features and solutions. Use clear and concise language to explain how your software alleviates these challenges.
Real-World Examples:
Use real-world examples and customer testimonials to illustrate how your platform has helped others overcome similar challenges. This builds credibility and shows potential customers that your solution is effective.
Focus on Benefits:
Clearly explain how your platform can make their lives easier and their businesses more successful. Quantify the benefits whenever possible, such as Save 2 hours per week on administrative tasks or Increase productivity by 15%.
Example:
Imagine a marketing team struggling to manage social media across multiple platforms. A SaaS platform tour video could showcase how its software centralizes social media management, automates posting schedules, and provides detailed analytics, directly addressing the team's pain points of inefficiency and lack of data-driven insights.
Turn Your SaaS Tour Video into a Sales Machine
Your SaaS platform tour video can be a powerful conversion tool, guiding viewers towards taking action. Here's how to make it work for you:
Demonstrate ROI
Clearly articulate the return on investment businesses can expect by using your platform.
Quantify the benefits whenever possible, such as Reduce customer support costs by 20% or Increase sales conversion rates by 15%.
Compelling Calls to Action
Use strong calls to action throughout the video, guiding viewers on the next steps.
Include clear and concise instructions like Start your free trial today or Schedule a personalized demo.
Create Urgency
Highlight limited-time offers or exclusive benefits to encourage immediate action.
Phrases like Limited-time offer or Exclusive early access can motivate viewers to convert.
Frictionless Trial/Demo
Offer a free trial or demo to encourage viewers to experience the platform firsthand.
Make the sign-up process as simple and seamless as possible to reduce barriers to entry.
Targeted Landing Pages
Direct viewers to dedicated Landing Pages optimized for conversions.
These pages should reinforce the video's message and provide clear pathways for viewers to take action.
Winning SaaS Platform Tour Video Strategy
Creating a successful SaaS Platform Tour Video requires a strategic approach that aligns with your goals and resonates with your target audience.
Define Your Audience:
Start by understanding your ideal viewer.
Conduct thorough audience research to identify their pain points, needs, and motivations.
This will help you tailor your message and visuals effectively.
Identify Key Messages:
Determine the core takeaways you want viewers to remember.
Focus on the most impactful benefits and features of your platform.
Craft a clear and concise message that resonates with your audience's needs.
Develop a Compelling Narrative:
Choose a narrative style that aligns with your brand and target audience.
Craft a story that captivates viewers and keeps them engaged throughout the video.
Choose the Right Visual Style:
Select a visual approach that reflects your brand identity and appeals to your target audience.
Consider using animation, live-action footage, screen recordings, or a combination of styles to create a visually engaging experience.
Set Clear Goals and Metrics:
Define what you want to achieve with your video, whether it's increasing brand awareness, generating leads, or driving conversions.
Track relevant metrics to measure the success of your video and make data-driven improvements.
SaaS Platform Video Strategies
Different types of SaaS Platform Tour Videos cater to various objectives and stages of the customer journey.
Explainer Videos:
Ideal for introducing your platform and its core Value Proposition to a broad audience.
These videos are typically short and engaging, focusing on the key benefits and features of your software.
Demo Videos:
Focus on showcasing the functionality and user experience of your platform through a guided walkthrough.
These videos are ideal for potential customers who want to see the software in action before making a decision.
Walkthrough Videos:
Provide a more in-depth exploration of specific features or workflows within your platform.
These videos are great for educating users on how to use specific functionalities or for addressing common questions.
Overview Videos:
Offer a high-level overview of your platform's capabilities, ideal for attracting potential investors or partners.
These videos typically focus on the broader vision and potential of your software.
Feature Videos:
Highlight the benefits and use cases of a specific feature or module within your platform.
These videos are great for showcasing new features or for targeting specific user segments with tailored content.
Crafting Compelling SaaS Platform Tours
Designing an effective SaaS Platform Tour Video requires careful planning and consideration of various elements.
Target Audience
Understanding your ideal viewer's needs, pain points, and motivations is crucial.
Tailor your message, visuals, and tone to resonate with their specific interests and preferences.
Key Messages
Determine the core takeaways you want viewers to remember.
Focus on the most impactful benefits and features of your platform.
Craft a clear and concise message that addresses your audience's needs.
Visual Style
Choose a visual approach that aligns with your brand identity and appeals to your target audience.
Consider using animation, live-action footage, screen recordings, or a combination of styles to create a visually engaging experience.
Brand Consistency
Ensure your video aligns with your overall brand guidelines.
Use consistent colors, fonts, and imagery to reinforce your brand identity and create a cohesive experience.
Accessibility
Consider accessibility when designing your video.
Provide captions or transcripts for viewers who are deaf or hard of hearing.
Use clear and concise language that is easy to understand for a wide audience.
SaaS Platform Tours: Boosting User Experience
A SaaS Platform Tour Video can be a valuable tool for enhancing user experience by providing a clear, concise, and engaging introduction to your platform.
Clear Overview: Provide a concise overview of the platform's layout, navigation, and key features. Use screen recordings and annotations to guide users through the interface and highlight important elements.
Highlight Benefits: Focus on how your platform solves specific user pain points and makes their lives easier. Use relatable scenarios and examples to demonstrate the practical applications of your software.
Showcase Use Cases: Demonstrate common use cases through real-world examples. Show users how they can achieve specific goals or tasks using your platform. This helps them visualize how the software can benefit them.
Practical Tips: Offer practical tips and best practices to help users get the most out of the platform's features. Consider incorporating short tutorials or pro tips to empower users to become proficient quickly.
Example: A project management platform could use a tour video to guide users through creating a new project, assigning tasks, tracking progress, and generating reports. This helps users understand the platform's workflow and how to use its features effectively.
SaaS Video Power: Unlocking Engagement and Growth
In the competitive SaaS landscape, a well-crafted Platform Tour Video offers numerous advantages.
Increased Engagement
Videos are inherently more engaging than text-based content.
They capture attention, convey information more effectively, and can increase user interaction with your brand.
Studies show that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Improved Onboarding
Visual walkthroughs accelerate user adoption and reduce churn.
By providing a clear and engaging introduction to your platform, you can empower users to become proficient quickly and reduce the learning curve.
Higher Conversion Rates
Showcase the value proposition of your platform and compel viewers to take action.
Videos can increase conversion rates by up to 80% by providing a more engaging and persuasive experience.
Enhanced Brand Awareness
A well-produced video can elevate your brand image and position you as a leader in your industry.
Videos can increase Brand Awareness by up to 139% by reaching a wider audience and creating a more memorable experience.
Improved SEO
Videos can improve your website's search engine ranking by increasing dwell time and engagement.
Search engines prioritize websites with engaging content, making videos a valuable asset for your SEO strategy.
Case Study: Salesforce's "Trailhead" Video Series
Objective: Increase user adoption of Salesforce's platform by providing engaging and interactive learning experiences.
Strategy: Salesforce created a comprehensive online learning platform called Trailhead that features a variety of learning materials, including Video Tutorials, interactive modules, and hands-on exercises. The platform is designed to help users learn about Salesforce's products and services at their own pace.
Execution: Salesforce partnered with internal teams, including product experts, developers, and designers, to create high-quality, engaging Video Tutorials that were aligned with the Trailhead curriculum. The videos were designed to be interactive and engaging, using animation, graphics, and real-world examples to illustrate key concepts.
Results: The Trailhead video series has been a major success in driving user adoption and engagement with Salesforce's platform.
Increased user engagement: The number of users who completed Trailhead modules increased by 20%.
Improved user knowledge: The average user knowledge score for Salesforce products increased by 15%.
Boosted platform adoption: The number of users who successfully implemented Salesforce solutions increased by 10%.
Key Takeaways: Salesforce's Trailhead video series demonstrates the power of using video content to create engaging and interactive learning experiences. By leveraging internal expertise and partnering with external vendors, Salesforce was able to create a comprehensive learning platform that has significantly increased user adoption and engagement.
Case Study: Dropbox's "Dropbox Help" Video Library
Objective: Provide users with easy access to information and support through a comprehensive video library.
Strategy: Dropbox created a dedicated Dropbox Help section on its website that features a library of Video Tutorials covering a wide range of topics, from basic account setup to advanced file sharing and collaboration features.
Execution: Dropbox leveraged its existing team of customer support specialists and product experts to create high-quality, informative Video Tutorials. The videos were designed to be concise, clear, and easy to understand, catering to users of all skill levels.
Results: The Dropbox Help video library has been instrumental in improving user experience and reducing customer support inquiries.
Reduced customer support inquiries: The number of customer support inquiries related to the topics covered in the video library decreased by 18%.
Increased user self-service: The number of users who successfully resolved their issues using the video library increased by 15%.
Improved user satisfaction: Customer satisfaction ratings for Dropbox's support resources improved by 7%.
Key Takeaways: Dropbox's Dropbox Help video library demonstrates the importance of providing users with readily accessible, high-quality video content that supports their learning journey. By creating a comprehensive video library, Dropbox was able to improve user experience, reduce customer support inquiries, and ultimately drive user satisfaction.
Case Study: Slack's "Slack for Teams" Video Series
Objective
Maintain brand consistency across all touchpoints by creating a cohesive Video Style Guide.
Strategy
Slack developed a comprehensive Video Style Guide that outlined the company's brand voice, visual identity, and messaging guidelines for all video content. This ensured that all video content, from product demos to marketing campaigns, maintained a consistent look and feel.
Execution
Slack worked with its internal creative team and external video production partners to ensure that all video content adhered to the established style guide. This included using consistent branding elements, color palettes, typography, and music.
Results
Slack's Video Style Guide has been instrumental in maintaining brand consistency across all touchpoints, creating a cohesive and recognizable brand experience for users.
Improved brand recognition: The use of consistent branding elements across all video content has increased brand recognition by 12%.
Enhanced user engagement: The consistent look and feel of Slack's video content has increased user engagement by 10%.
Strengthened brand identity: The cohesive Video Style Guide has helped to strengthen Slack's brand identity and differentiate it from competitors.
Key Takeaways
Slack's Video Style Guide demonstrates the importance of maintaining brand consistency across all touchpoints, including video content. By establishing clear guidelines for video production, Slack was able to create a cohesive brand experience that has increased brand recognition, enhanced user engagement, and strengthened brand identity.
How SaaS platform tour video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to SaaS trial sign-ups or demos. 7.Brand Alignment Determining video alignment with brand message, identity, and SaaS value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, SaaS platform tour video examples 2024, n=10000 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
