Picture this: your SaaS onboarding, not as a tedious tutorial, but as a captivating journey. What if users felt instantly understood and empowered? I am sharing today, in this article, our findings on how immersive 3D video transforms the user experience. We've seen firsthand how this innovative approach boosts engagement, retention, and ultimately, growth. What we discovered will change how you think about onboarding, and the statistics we'll explore will leave you amazed.
69% of marketers agree that video is the top content marketing-related area of investment for 2022.
An estimated 91% of businesses are using video marketing in 2023.
57% of marketers who leverage short-form video will increase their investment in 2024.
These statistics highlight the undeniable shift towards video as a primary marketing tool, and SaaS onboarding is no exception. 3D user onboarding videos offer a unique opportunity to captivate audiences and drive product adoption. Today we explore more than 30 Immersive SaaS User Onboarding Video examples, that immediately grabbed our attention and got us excited
Gelato's SaaS User Onboarding Video immediately grabs attention with its visually stunning 3D animation. We appreciate how it clearly communicates the limitations of manual smart contract transactions. The visual contrast between the cumbersome keyboard and calendar and the elegant infinity loop is incredibly effective. This juxtaposition perfectly sets the stage for Gelato's automated solution.
The pastel color scheme and smooth transitions contribute to a polished and professional look. The video highlights Gelatos decentralized governance model, emphasizing the role of token holders. The closing call to action motivates viewers to get involved and shape the future of automation.
What We Can Learn
A pastel palette creates a professional, approachable feel that viewers connect with.
Fujitsu is redefining the possibilities of modeling complex scenarios with their high performance computing solutions. This video is designed to highlight the benefits of these solutions and showcase their use in real-world applications.
Video Design - The video uses a clean and modern design style, with a minimalist aesthetic and simple graphics. The use of isometric illustrations and transitions creates a SaaS User Onboarding Video feel that emphasizes the technology and its capabilities. The graphic style highlights the key functionalities and benefits of Fujitsu's secure high-performance computing solutions.
The video effectively communicates the objective of showcasing Fujitsu's secure high-performance computing solutions and the impact they have on complex scenarios. The visual style, with its clean and simple graphics, and isometric illustrations, emphasizes the technology and its capabilities. The use of motion graphics and transitions creates an engaging experience and helps drive the video's goal. The overall tone of the video is professional and informative, making it suitable for a diverse audience interested in advanced data processing and analysis.
We love the clear, concise nature of this SaaS User Onboarding Video demonstrating Gridsmart Protect. The visuals instantly grab attention, utilizing a vibrant yellow against a dark background. Showcasing the technology through a stylized intersection view, the video brilliantly displays pedestrian and cyclist detection.
This video exemplifies how to present complex information in an engaging way. The minimalist 2D animations, seamless transitions, and synchronized sound design keep viewers captivated while conveying the core features of Gridsmart Protect, including touchless activation and extended clearance times.
What We Can Learn
Bold visuals and simple animations make complex tech easy to grasp, boosting user understanding.
The Datasite video masterfully illustrates the power of a streamlined data room. We love the way the central cube metaphor unfolds, revealing the seamless integration of various departments and their document workflows. The clever use of AI-powered technology is effectively showcased, highlighting automated document categorization and custom watermarking, emphasizing efficiency and control.
This animated user guide video for SaaS excels in communicating complex concepts with elegant simplicity. Datasites brand essence shines through the vibrant visuals, leaving viewers with a clear understanding of its potential to transform deal-making. The final cityscape view conveys a sense of scale and ambition, inspiring confidence in Datasite as the place Where deals are made.
What We Can Learn
Animate your data. it makes complex information easier to digest and remember.
AWS Wavelength brings AWS services to the edge of the 5G network. This video explains how AWS Wavelength can help businesses improve their customer experience.
Video Design - The video uses simple, animated illustrations to represent the different parts of AWS Wavelength and their functions. Bright colors, clean lines, and a dynamic visual style make it a good SaaS onboarding video for user adoption. This visual style helps the viewer understand the concepts clearly and effectively.
The video uses a combination of abstract shapes and simple illustrations to communicate the benefits of AWS Wavelength. It uses a clear and concise visual language, ensuring the viewer understands the complex concepts. The video focuses on the need for businesses to improve their customer experience, and then presents AWS Wavelength as a solution. The overall tone of the video is positive and informative.
In this SaaS user onboarding video, we witness the seamless integration of diverse communication methods into a single, cohesive workspace. The sleek, minimalistic style reflects Slack's brand identity, while the smooth animation and transitions keep viewers captivated. The isometric 3D element of the document icon adds a touch of visual interest.
What we loved most about this example is how it effectively showcases Slack Canvas as a central hub for team collaboration. From tracking action items to sharing key resources, the video demonstrates how Canvas streamlines workflow. The emphasis on searchability further reinforces Slack's commitment to productivity, truly a masterclass in SaaS user onboarding.
What We Can Learn
Showcase your SaaS's core value with a clear, concise workflow. Drives understanding.
The FireMon Automation video showcases a visually stunning representation of modern SaaS demo videos. We love how the isometric design brings depth and clarity to complex security concepts, guiding the viewer through each level of automation. The smooth transitions and vibrant color palette, paired with futuristic music, create a captivating viewing experience that leaves a lasting impression.
This video stands out as a compelling example of a SaaS demo video for user adoption. It seamlessly showcases FireMon Automations four levels, from design to implementation and beyond, offering a clear and concise overview. The video cleverly conveys a message of speed and security without being overly technical, ensuring broad appeal across a range of potential users.
What We Can Learn
Guide viewers through a simplified process, building confidence in your product.
PropheSee is marketing analytics software that offers simple and effective analytics tools to streamline and optimize campaigns. The video is designed to show the challenges of managing data from multiple platforms.
Video Design - The video utilizes a cartoon animation style that is lighthearted and engaging, creating an Animated User Guide Video for SaaS. Colorful graphics and simple animations effectively portray the overwhelming amount of data marketers face.
The visual style of the video is able to communicate the objective of the video through its use of bright colors and energetic movement, illustrating the chaos of data management. The video is upbeat and humorous, making it relatable to marketers who struggle with data overload. This approach highlights the need for a solution that simplifies the data analytics process, effectively showcasing the software as the ideal solution.
BMC Helix Control-M is a SaaS application workflow orchestration solution, and this video is designed to highlight the benefits of using the solution to automate complex data pipelines.
Video Design - The video design uses minimal, simplified graphics, animation, and city-scape backgrounds, which is consistent with the SaaS User Onboarding Video genre. The animated trucks highlight the product's ability to orchestrate complex workflows across various industries. The graphics used in the video are clean and easy to understand.
The video's visual style effectively communicates the objective of preventing trouble before it begins. It uses animation to highlight the potential issues related to a breakdown in the supply chain. The animation conveys the message that even small issues, such as running out of fuel, can have a significant impact on the business, emphasizing the value of being proactive in preventing issues. The overall tone of the video is reassuring, conveying the message that BMC Helix Control-M can help organizations avoid these issues.
We admire this concise, insightful product user guide video for SaaS showcasing BetterCloud Discover. The video expertly uses visuals to present a common challenge: managing SaaS application sprawl. It immediately establishes a relatable scenario with its clever animation of connected app logos and user icons.
The video then seamlessly transitions into a demonstration of BetterCloud Discovers intuitive interface and key features. We love the use of checkmarks, locks, and dollar signs to visually emphasize the value proposition discover, manage, and secure your SaaS apps, all from one platform. BetterCloud's clear message and modern aesthetic make this video a compelling example for anyone seeking to showcase their SaaS solution.
What We Can Learn
Demonstrate your software's interface directly. let viewers see the ease of use firsthand, driving adoption.
Strata is a cloud security company. The video is designed to promote a new flexible consumption model for cloud security needs.
Video Design - The video starts with a simple graphic of a cloud, then adds various components. The graphics are clean, modern, and visually appealing. The video style is simple, clean, and informative.
The visual design makes the cloud security solution appear scalable and flexible. The use of 3D graphics highlights the benefits of flexible consumption and how the product can meet growing cloud security needs in minutes. The visuals are simple and engaging, making it easy to understand the concept of flexible security consumption. This is a SaaS UI Video for User Adoption that will resonate with your target audience.
Sage Intacct Planning is a powerful tool that helps businesses gain a clear understanding of their financial future. This video is designed to showcase how it enables businesses to take their financial planning to the next level.
Video Design - The video utilizes a simple, yet engaging design style. Bright and vibrant colors, clean lines, and modern graphics create a visual style that is both professional and appealing to a business audience. This approach makes it a good SaaS Walkthrough Video for User Adoption.
The video effectively communicates the benefits of using the product. It opens with a scene of numerous spreadsheets, symbolizing the challenges associated with planning without the right tools. This is followed by a visually compelling analogy of a cyclist struggling to navigate a path of scattered spreadsheets. The contrast between the initial struggles and the smooth, efficient cycling on a paved road with clear visuals helps to convey the transformative impact of the product, highlighting the ease and effectiveness of the solution. The video's tone is positive and optimistic, encouraging businesses to embrace the power of the product and take control of their financial future.
13. AxxonSoft Animated SaaS Tutorial - Boost user adoption subtly
In a world of ever-increasing delivery demands, Panasonic Toughbook rises to the challenge with a mobile solution that transforms forklift operations. This compelling SaaS User Onboarding Video uses dynamic isometric animation to showcase the Toughbook tablet's versatility, ruggedness, and seamless integration. The visuals highlight key features like barcode scanning, drop resistance, and long battery life, all while emphasizing the increased efficiency and worker safety it provides.
The vibrant blue color palette and energetic music create an engaging experience. What truly sets this video apart is its ability to demonstrate cost savings through detachable and shareable devices. The viewer is left with a clear understanding of how Toughbook streamlines workflow and maximizes ROI, a persuasive case for any warehouse manager looking for a competitive edge.
What We Can Learn
Highlight key product benefits with engaging animations, boosting user interest.
Kadence is a space booking solution designed to help bring people back together in the office. This video is designed to explain how Kadence can help people coordinate hybrid working.
Video Design - The video uses a simple, flat design style with bright colors and bold outlines. Characters are cartoonish with minimal features, but still communicate their emotions. The video looks like a SaaS User Onboarding Video, but with a less formal, playful tone. It uses a simple, clean design that is easy to understand and helps to focus on the product.
The video successfully communicates the objective of bringing people back to the office, while maintaining a lighthearted tone. The visual design is clean, and uses minimal, but effective motion to keep the viewer engaged. The visual style emphasizes the need for real-time visibility and collaboration, which are key features of the Kadence solution.
Capillary is a cloud based digital commerce, experience and marketing platform. The video is designed to introduce the company and demonstrate how its platform enables a seamless and personalized shopping experience for customers.
Video Design - The video uses a simple and modern design style, with flat graphics and vibrant colors. The animation is smooth and engaging, making it a good SaaS Demo Video for User Adoption. The video incorporates a variety of visual elements, such as icons, illustrations, and text, to clearly communicate the key features of the platform.
The visual style of the video successfully communicates the objective of the video, which is to introduce the company and its platform. The video's design is lighthearted and modern, conveying the idea that the platform is easy to use and can help businesses provide a better shopping experience for their customers. The use of illustrative visuals and simple animations allows the video to quickly and easily communicate the platform's capabilities.
What's truly remarkable about this SaaS User Onboarding Video is the way it uses visuals to break down a potentially complex subject into easy-to-understand concepts. The animation is simple yet effective, clearly demonstrating the process of coding and the challenges associated with it. It's like they took a complex problem and turned it into a playful dance, making the message accessible to anyone, even those who aren't familiar with coding.
The video then cleverly contrasts the struggles of manual coding with the smooth and effortless solution offered by their software. By visually showcasing the difference in speed and efficiency, they effectively communicate the value proposition of their product. This approach is key to any SaaS onboarding video; you need to not only highlight the problem, but also demonstrate how your product solves it in a way that is visually compelling and easy to understand.
What We Can Learn
Visually contrast the "before" and "after" of your product-it instantly shows value.
Rubrik introduces Zero Trust Data Security. This video is designed to help companies protect their data, specifically backup data from attackers.
Video Design - This SaaS User Onboarding Video uses a simplified, clean design style, with a clear focus on the data security message. The visual design employs bright colors, simple shapes, and a straightforward graphic approach to convey the message of data security. It employs a minimalist approach and includes visual representations of the data security threat and Rubrik's solution.
The visual style effectively communicates the objective of the video. The video uses a serious tone, and the visual design reflects this with dark backgrounds and clean lines that give the video a sense of urgency and seriousness, highlighting the threat of data security breaches. This conveys the seriousness of the threat while also conveying the confidence Rubrik has in their solution. The simple visual design effectively conveys the message and drives the call to action to learn more about their solution.
Shiftgig connects businesses with hourly workers seeking flexibility, through an on-demand platform. The video is designed to explain how the mobile platform simplifies finding the right worker for the job, in a fast and efficient way.
Video Design - This SaaS User Onboarding Video uses a simple, clean aesthetic with a white background, bright green accents, and a minimalist graphic style. The video focuses on the user experience, with animated hands interacting with the platform, providing a clear visual representation of how easy it is to use the platform. The animation is simple yet engaging, with a clean and minimalist style that makes it easy to understand the platform's features and functionality.
The minimalist design and bright, easy to read graphics communicate the platform's focus on simplicity and ease of use. The video uses simple visuals and clear animations to explain a potentially complex process, effectively highlighting the benefits of using the platform for both businesses and workers. The straightforward tone makes the video accessible to a wide range of viewers, emphasizing the ease of use and value proposition of the platform.
19. State Street Simple SaaS Tutorial Video - Drive user engagement implicitly
A sleek, 2D animated video, this State Street example showcases the dynamic landscape of ESG in finance. We love how it seamlessly blends concise messaging with a vibrant visual palette, instantly grabbing attention with a futuristic cityscape powered by renewables. The video gracefully transitions through data visualization, illustrating the evolution of ESG, its core value in connecting crucial global elements, and its ever-expanding spectrum.
Ultimately, the piece pivots to State Street's crucial role, offering their report as a roadmap for navigating the emerging ESG solutions. The captivating animation combined with the compelling narrative culminates in a clear call to action, urging viewers to explore the future of ESG by visiting State Street's website.
What We Can Learn
Let your animation style reflect your brand personality, creating a unique identity.
In this captivating SaaS user onboarding video, we admire how PetalMD showcases its innovative scheduling solution for physicians. The relatable portrayal of scheduling frustrations immediately hooks viewers. PetalMD's benefits€”simplifying complex schedules, reducing errors, improving communication, and facilitating work-life balance€”are crisply communicated.
We love the simple, clean 2D animation and light blue and white color scheme, creating a professional yet engaging feel. The seamless transitions and upbeat music create a sense of efficiency and optimism. This video makes a strong case for why PetalMD is the go-to scheduling solution for modern medical practices.
What We Can Learn
Clearly demonstrate how your SaaS improves daily workflows, driving user adoption.
Ecube Labs provides smart waste management solutions. This SaaS Orientation Video for User Engagement is designed to show the problem of traditional waste management and the benefits of using their solutions.
Video Design - This video uses a simple and clear visual style, featuring animated characters and graphics. It focuses on the visual elements that depict the product in action, demonstrating how the waste bins are monitored and the collection routes are optimized. The video uses a clean and modern aesthetic, with bold colors and a minimalist approach.
The video effectively communicates its message by using simple visuals and a clear narrative. The bright colors and simple animations make the video appealing and easy to understand. The video focuses on the problem of traditional waste management, which helps to highlight the benefits of the solutions.
Modernization is the key for financial services firms, but many are hindered by legacy systems. This video showcases how Citrix DaaS can help organizations overcome these barriers, enabling them to meet the demands of hybrid work environments. The simple cartoon illustrations and upbeat music create a playful and engaging atmosphere, while the voiceover clearly explains the benefits of Citrix DaaS. The video highlights how this solution empowers employees to work seamlessly from anywhere, while ensuring data security.
We see the evolution of customer expectations, the rise of competition, and the increasingly complex work environments. Citrix DaaS emerges as a powerful tool to address these challenges. It's not just about changing the way we work, it's about empowering businesses to thrive in a new era of digital transformation. This is a fantastic example of a SaaS User Onboarding Video that effectively communicates the value proposition of a complex product.
What We Can Learn
Clearly showcase your product's value by visualizing how it solves a specific problem, driving user engagement.
This is a User Guide Video for SaaS, designed to introduce the new version of their software for Mac computers. It opens with a software training video style animation, using a dark blue background with neon blue and pink lines that resemble circuit boards. This gives the video a futuristic and modern feel, highlighting the software's focus on security and technology.
Video Design - The video effectively communicates the goal of making protecting data easier and more convenient. The tone is exciting, emphasizing the transformative nature of the new version. The visual design and graphics effectively drive the goal of creating a sense of anticipation and excitement for the release.
Avantor provides services for biological research samples and manufactured products. The video focuses on the meticulous care Avantor delivers when handling these assets.
Video Design - The video uses a clean and minimalist design style, featuring line art illustrations and a light color palette. The video uses clear graphics to illustrate each step, similar to a SaaS onboarding video for user interface.
The visual style communicates the core value proposition of the video - Avantor's meticulous care for research samples. The video narrative emphasizes the importance of research assets and the need for safe and secure handling. The overall tone is professional, reassuring, and credible.
The elegant simplicity of this SaaS onboarding video design for WinAutomation immediately grabs our attention. We appreciate how the video uses visual metaphors, like a relaxed coffee break, to convey the time-saving benefits of automation. The smooth transitions and upbeat music maintain a sense of momentum, reflecting the increased speed and accuracy WinAutomation delivers.
By showcasing both simple and complex workflows, the video demonstrates the software's versatility and power. The clear call to action encourages viewers to experience the automation efficiency for themselves. This example demonstrates how a SaaS onboarding video can be both informative and inspiring.
What We Can Learn
Showcase diverse use cases, highlighting versatility and sparking interest.
We're captivated by iCare's ability to showcase complex data management issues with charming simplicity. The 2D animation style, with its relatable characters and humorous touches, instantly connects with viewers. We love how effectively the platform user guide video for SaaS portrays departmental silos and the frustration of outdated processes.
In just under two minutes, iCare captures the essence of its value proposition: a unified platform that streamlines workflows, improves communication, and ultimately, empowers healthcare teams to focus on what matters most€”patient health. The upbeat music and crisp visuals further enhance the positive message, leaving viewers with a clear understanding of iCare's potential.
What We Can Learn
Create a video that's both informative and enjoyable, resulting in higher engagement and better onboarding.
In today's cloud-centric landscape, we understand the escalating security risks surrounding sensitive data. This Thales SaaS user guide video brilliantly showcases its security solutions for Google Workspace, instantly capturing attention with the Google Workspace logo animation and security icons surrounding a symbolic cloud. The simple yet effective animation style, along with the upbeat music, keeps viewers engaged, while the message of enhanced data security resonates.
We love the way this video succinctly explains complex security concepts like client-side encryption and key management without getting bogged down in technical jargon. The concise delivery and clean visuals€”icons, text highlights, and a person working securely on their computer€”make the information easily digestible. The call to action to visit the website provides a clear next step for viewers who want to learn more about Thaless data protection offerings.
What We Can Learn
Combine simple animation with upbeat music; this creates a positive and memorable experience.
This video is a SaaS onboarding video for user engagement. It's a powerful tool for businesses looking to improve employee onboarding and retention. The video effectively highlights the importance of onboarding by using statistics and visuals, making a strong case for the platform's value.
Video Design - The video uses clean graphics and animation to illustrate the concept of onboarding and its impact on employee retention. Bright colors, simple shapes, and clear visuals present the message in a fast-paced style, keeping the viewer engaged.
The video's overall tone is professional, engaging, and informative, emphasizing the value of the platform as a solution to improve employee onboarding. This style of presentation makes it possible for the viewer to quickly understand the problem and how the platform can solve it.
Hotjar is software that helps businesses understand customer behavior. This video is designed to introduce a new feature called Highlights.
Video Design - The video starts with a light-hearted tone, showing how tedious and time consuming sharing insights can be. The animation is flat and simplistic, with bright colors and a minimalist design. The video then focuses on showcasing the new features, with clear on-screen instructions, animations of the software, and voice-over.
This SaaS Demo Video for User Adoption clearly communicates its goal, which is to show the user how much easier it is to share insights. The video uses bright colors to draw the viewer's eye to the key elements of the software, and the on-screen instructions are easy to understand. This helps the viewer understand the benefits of using Highlights and encourages them to try it out.
Deloitte's video tackles the banking industry's challenges, showcasing a solution for digital transformation. It's a compelling SaaS onboarding video example, designed to guide banks through their digital journey.
Video Design - The video uses simple yet impactful animation and vibrant color palettes, creating a visual style that's both clean and engaging. Bold text and animated transitions add dynamism, conveying the message of transformation and progress.
The video's narrative focuses on the challenges facing the banking industry, such as regulatory disruption and increasing competition. This approach creates a sense of urgency for change, ultimately driving viewers towards exploring the solution.
FAQ
How can I use storytelling to make my onboarding videos more engaging and memorable for new users?
Craft narratives showcasing user journeys and "aha" moments for engaging and memorable onboarding.
What are the different types of SaaS onboarding videos I can create (e.g., product demos, tutorials, welcome videos), and which would be most effective for my target audience?
Different SaaS onboarding video types include:
* Product demos: Showcase software functionality.
* Tutorials: Guide users through features.
* Welcome videos: Create a positive first impression.
Choose the most effective type for your target audience.
How can I personalize my SaaS onboarding videos for different user segments based on their needs and goals within the software?
Personalize onboarding videos by highlighting relevant features and use cases for different user segments.
What are some best practices for scripting SaaS onboarding videos to ensure they are clear, concise, and easy to follow?
Script onboarding videos with clarity and conciseness, focusing on key benefits and easy-to-follow steps.
How can I use animation and visuals to enhance my onboarding videos and make complex concepts easier to understand?
Enhance onboarding videos with animation and visuals to simplify complex concepts and improve understanding.
What is the typical cost range for producing a SaaS onboarding video, and what factors influence the price?
SaaS onboarding video production typically costs between $1,000 and $6,000, depending on factors like complexity, length, and style.
How can I incorporate user feedback into my onboarding video creation process to continuously improve their effectiveness?
Continuously improve onboarding videos by incorporating user feedback throughout the creation process.
How can I leverage my existing marketing assets (e.g., blog posts, website copy, presentations) to create onboarding videos efficiently?
Leverage existing marketing assets like blog posts and website copy to create onboarding videos efficiently.
What are the benefits of using a professional video production company versus creating videos in-house, considering my budget and resources?
Professional video production companies offer expertise and specialized teams, potentially maximizing budget and resources compared to in-house creation.
How can I ensure my onboarding videos are accessible to all users, including those with disabilities (e.g., captions, transcripts)?
Ensure accessibility for all users by including captions and transcripts in onboarding videos.
What are some creative ways to introduce my product features in onboarding videos without overwhelming new users with information?
Introduce product features progressively in onboarding videos, focusing on core benefits and avoiding information overload.
How can I use humor and personality appropriately to make my onboarding videos more memorable and build a connection with my brand?
Use humor and personality appropriately to make onboarding videos more memorable and build brand connection.
How can I use case studies and testimonials in my onboarding videos to build trust and demonstrate the value of my product?
Incorporate case studies and testimonials in onboarding videos to build trust and demonstrate product value.
How can I make my onboarding videos mobile-friendly so users can access them on any device?
Optimize onboarding videos for mobile devices to ensure accessibility on any screen size.
How can I create a consistent brand experience across all my onboarding videos to reinforce my brand identity and messaging?
Create a consistent brand experience across all onboarding videos to reinforce brand identity and messaging.
How to plan and optimize SaaS User Onboarding Videos?
Value-Driven Design: "Good design is good business." - Thomas Watson Jr. Advids believes in this philosophy. For a healthcare SaaS client, we designed visually appealing onboarding videos that simplified complex medical procedures, leading to increased user adoption and positive feedback on the platform's usability.
Actionable: Prioritize clear, concise visuals to enhance user understanding.
Storytelling for Connection: "Resonance is created when the presenter’s internal state of conviction matches the audience’s internal state of need." - Nancy Duarte. Advids leveraged this for a CRM client, creating onboarding videos that told relatable stories of sales teams struggling with lead management and how the CRM provided a solution. This approach fostered a strong connection with the target audience.
Actionable: Connect with audience by sharing relatable stories reflecting their needs.
Purpose-Driven Onboarding: "To be human means to feel inferior." - Alfred Adler. Advids used this insight for an e-learning platform client, designing onboarding videos that acknowledged users' initial anxieties and guided them through the platform with encouraging messaging, fostering a sense of accomplishment and boosting user confidence.
Actionable: Address user anxieties and build confidence through positive reinforcement.
User-Centric Approach: "Focus on the user and all else will follow." - Jake Knapp. Advids applied this principle for a marketing automation client, conducting thorough user research to understand their workflow and tailor onboarding videos to their specific needs, resulting in a seamless user experience and increased product adoption.
Actionable: Understand user needs and tailor onboarding to their specific workflow.
Compassionate Communication: "Empathy is seeing with the eyes of another, listening with the ears of another and feeling with the heart of another." - Marshall B. Rosenberg. Advids incorporated this for a customer support software client, creating onboarding videos that emphasized empathy and clear communication, leading to improved customer satisfaction and reduced support tickets.
Actionable: Foster empathy and clear communication to enhance user experience.
Why Advids for SaaS User Onboarding Video?
At Advids, we create high-quality, original SaaS user onboarding videos designed to boost user engagement and drive product adoption. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your onboarding process is both effective and enjoyable for your users.
Transforming User Onboarding Through Animation:
Customized SaaS Onboarding Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, product demos, or interactive tutorials, ensuring seamless integration with your user journey. Creative Storytelling for Enhanced Engagement: Our team crafts compelling narratives that resonate with your target audience, simplifying complex concepts and highlighting key product features. Cutting-Edge Technology for Immersive Experiences: We utilize the latest animation software and techniques to create visually stunning videos that captivate users and leave a lasting impression.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes SaaS onboarding videos truly effective. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer have trusted us to elevate their user onboarding experience. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client success.
A Collaborative Approach to Onboarding Success:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is brought to life. Strategic Communication: We prioritize clear and open communication, understanding your target audience, product features, and overall onboarding goals to create videos that drive results. Dedicated to SaaS Onboarding Excellence: We've completed over 320 successful SaaS user onboarding video projects, demonstrating our specialized expertise in this area.
Ready to unlock the potential of SaaS User Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a SaaS User Onboarding Video?
A SaaS user onboarding video is a short, engaging video that guides new users through the initial stages of using your software. It's like a friendly welcome and a quick tour all rolled into one. These videos typically include a brief introduction to the product, highlighting its core features and benefits. They often showcase the user interface, demonstrating how to navigate the platform and access key functionalities. Onboarding videos can also provide practical tips and tricks for using the product effectively, helping users get the most out of their experience. They usually end with a clear call to action, encouraging users to take the next step, such as signing up for a free trial or exploring specific features.
Onboarding videos are essential for businesses looking to improve user engagement and product adoption. They can also reduce customer churn and support costs by providing users with a clear understanding of how to use your product. For users, onboarding videos offer a clear and concise introduction to your product, reducing the learning curve and time to value. They provide a guided experience that is easy to follow and understand, making the onboarding process less daunting and more enjoyable.
What do top SaaS User Onboarding Videos have in common?
Animated Explainer
A visually captivating way to introduce your product.
Screen Recording
A practical way to demonstrate key features.
Customer Testimonials
A powerful way to build trust and credibility.
Product Walkthrough
A step-by-step guide to using your product.
Interactive Elements
A way to engage users and encourage exploration.
Visual Storytelling
A way to connect with users on an emotional level.
Clear Call to Action
A way to guide users to the next step.
Concise and Focused
A way to keep users engaged and avoid overwhelming them.
Simple Language
A way to make your video accessible to a wider audience.
Visual Cues
A way to make your video more engaging and memorable.
Brand Consistency
A way to reinforce your brand identity and create a cohesive experience.
Target Audience
A way to ensure your video resonates with your intended viewers.
What makes SaaS User Onboarding Video effective?
A captivating SaaS user onboarding video is a powerful tool for driving user engagement and product adoption. A well-designed video can help users quickly understand the value of your product and get started using it effectively.
A successful SaaS user onboarding video is driven by a clear understanding of your target audience and their needs. It should be concise and focused, providing just enough information to get users started without overwhelming them. The video should also be visually engaging, using animations, graphics, and screen recordings to illustrate key concepts and make the information more memorable.
Methods for creating effective SaaS user onboarding videos include:
Using a conversational tone
Highlighting key features and benefits
Providing clear calls to action
The video should be tailored to the specific needs of your target audience, addressing their pain points and demonstrating how your product can solve their problems. By following these best practices, you can create a video that is both informative and engaging, helping users get the most out of your product.
How long should your SaaS User Onboarding Video be?
The most important factor to consider is the attention span of your viewers. A video that is too long can be overwhelming and lead to users dropping off before they've absorbed the key information. On the other hand, a video that is too short may not provide enough detail to be truly helpful.
Pre-production considerations for determining video length:
What are the key features and functionalities you need to cover?
How complex is your product and its user interface?
What are the common pain points and questions your users have?
What is the average attention span of your target audience?
What is the primary goal of your onboarding video?
How much time are users willing to invest in learning about your product?
What is the optimal length for your chosen video format?
How to create SaaS User Onboarding Videos?
A successful SaaS user onboarding video is designed to be engaging and informative, providing users with a clear understanding of your product's value and how to use it effectively. The video should be tailored to the specific needs of your target audience, addressing their pain points and demonstrating how your product can solve their problems.
Pre-production:
Define your target audience
Identify key features and benefits
Develop a clear narrative
Create a storyboard
Choose a video style
Production:
Script the video
Record voiceover
Capture screen recordings
Create animations and graphics
Edit and polish the video
Captivate Users with Onboarding Videos
A captivating SaaS user onboarding video strategically incorporates elements that resonate with new users and encourage exploration.
Start with a Concise and Engaging Introduction: Instead of simply stating your product's name, craft an opening that sparks curiosity and highlights the core problem your software solves. For example, instead of Introducing ProjectX, try Tired of juggling multiple project management tools? This immediately connects with users facing that specific challenge.
Showcase Core Features Through a Product Tour: Don't just list features; demonstrate their practical application. Show how users can easily navigate the interface and accomplish key tasks. For instance, visually demonstrate how a user can create a new project, assign tasks, and track progress within your project management software.
Build Trust with Social Proof: Testimonials and case studies from satisfied customers add credibility. Feature real users discussing how your product has helped them achieve specific outcomes. For example, a project manager could share how your software helped their team improve collaboration and deliver projects on time.
End with a Clear Call to Action: Guide users on the next steps. Encourage them to sign up for a free trial, explore specific features, or visit your website for more information. A Strong Call to Action could be, Start your free trial today and experience seamless project management.
SaaS Onboarding Videos: Convert Prospects
A well-crafted SaaS Onboarding Video can be a powerful tool to showcase your product's benefits and convert potential customers.
Address Pain Points Directly: Begin by identifying the common challenges your target audience faces. Then, clearly demonstrate how your product offers solutions. For example, if your software simplifies data analysis, show how it eliminates the need for complex spreadsheets and manual calculations.
Build Credibility with Testimonials: Incorporate testimonials from existing customers who have successfully used your product to overcome similar challenges. Hearing real users share their positive experiences builds trust and resonates with potential customers.
Highlight Your Unique Value Proposition: Clearly Differentiate Your Product from competitors. What makes your solution stand out? Is it ease of use, advanced features, or exceptional customer support? Emphasize these unique aspects to demonstrate why your product is the best choice.
Craft a Compelling Narrative: Instead of simply listing features, tell a story that connects with your audience on an emotional level. Show how your product empowers users to achieve their goals and improve their lives. For example, a video showcasing a time-tracking software could depict a freelancer gaining control of their workday and achieving a better work-life balance.
Onboarding Video Strategies for SaaS Success
These provide a high-level overview of your product and its benefits. They are ideal for introducing your software to a broad audience and generating initial interest. Think of it as your product's elevator pitch in video format.
Tutorial Videos:
These offer step-by-step instructions on using specific features or functionalities. They are excellent for guiding new users through the initial setup and helping them get the most out of your product. For example, a tutorial video could show users how to integrate your CRM software with their email marketing platform.
Demo Videos:
These showcase your product's capabilities in action. They are ideal for demonstrating complex features or highlighting the user experience. A Demo Video for a design software could show a user creating a website or editing a photo, highlighting the software's intuitive interface and powerful tools.
Customer Success Story Videos:
These feature real customers sharing their positive experiences with your product. They are powerful tools for Building Trust and credibility. For example, a customer success story video could feature a marketing team discussing how your analytics software helped them improve their campaigns and achieve better ROI.
Brand Your Onboarding Video for Success
Aligning your SaaS onboarding video with your brand identity and target audience is crucial for its effectiveness.
Maintain Brand Consistency: Use your brand colors, fonts, and logo throughout the video. This creates a cohesive visual experience and reinforces brand recognition.
Tailor the Tone and Style: The video's tone should match your brand's personality. Is your brand playful and energetic or professional and informative? Adjust the language, visuals, and music accordingly.
Speak to Your Target Audience: Consider your audience's demographics, interests, and pain points. Use language and visuals that resonate with them and address their specific needs.
Invest in Professional Production: High-quality visuals and audio enhance your brand's credibility and make the video more engaging. Consider working with a professional Video Production team to ensure a polished final product.
Crafting Engaging SaaS Onboarding Videos
An effective SaaS user onboarding video guides users seamlessly and encourages active product usage.
Keep it Concise and Focused: Avoid overwhelming new users with too much information at once. Focus on the essential steps to get started and highlight key features that deliver immediate value.
Use Clear and Simple Language: Avoid technical jargon or complex terminology. Explain concepts in a way that is easy for anyone to understand, regardless of their technical expertise.
Incorporate Visual Cues: Use graphics, animations, and screen recordings to illustrate key concepts and make the video more engaging. Visual demonstrations can be far more effective than simply explaining a process verbally.
End with a Clear Call to Action: Encourage users to take the next step in their onboarding journey. This could be exploring a specific feature, completing their profile, or joining a user community.
Research Your Target Audience: Start by understanding the challenges your ideal customers face. Conduct surveys, read online reviews, and analyze customer support interactions to identify common pain points.
Demonstrate Solutions Clearly: Show how your product directly addresses these pain points. Use visuals and real-world examples to illustrate how your software simplifies tasks, improves efficiency, or solves specific problems.
Use Real-World Examples: Incorporate case studies or testimonials from existing customers who have successfully overcome similar challenges using your product. For example, if your software helps businesses manage their social media, showcase a business that has increased its engagement and reach using your platform.
Articulate Your Value Proposition: Clearly explain how your product empowers users to achieve their goals. Focus on the positive outcomes and benefits users can expect by using your software.
Unlocking Video Success: Measuring Your Impact
Tracking key metrics is essential to evaluate the effectiveness of your SaaS onboarding video and its impact on user engagement.
Video Completion Rate: This metric indicates how engaging your video is. A high completion rate suggests that users find the content valuable and are watching it to the end.
Click-Through Rate (CTR): If your video includes calls to action, track the CTR to measure how effective the video is at driving conversions. A high CTR indicates that users are taking the desired actions after watching the video.
User Activation Rate: This metric measures how many users complete key actions after watching the video, such as signing up for a free trial or completing their profile. A high activation rate suggests that the video is effectively guiding users through the onboarding process.
Customer Churn Rate: While not directly tied to the video itself, tracking churn rates after implementing the video can provide insights into its long-term impact on user retention. A decrease in churn could indicate that the video is helping users understand and adopt the product more effectively.
Boosting Trust with Onboarding Videos
Building trust and credibility is crucial for converting potential customers, and a well-crafted SaaS onboarding video can play a significant role.
Showcase User Success Stories: Feature testimonials from satisfied customers who have achieved positive outcomes using your product. Hearing real users share their experiences builds trust and resonates with potential customers.
Highlight Industry Recognition: If your product has received awards or accolades, mention them in the video. This demonstrates your product's quality and value.
Maintain a Professional Tone: Ensure the video is well-produced, with high-quality visuals and audio. A professional presentation reflects your brand's commitment to excellence.
Provide Clear and Concise Information: Avoid using jargon or technical terms that may confuse potential customers. Focus on explaining the benefits of your product in a way that is easy to understand.
Make Your Onboarding Video Inclusive
Provide Captions and Subtitles:
Captions make your video accessible to users who are deaf or hard of hearing. They provide a text version of the spoken content, allowing users to follow along.
Include Audio Descriptions:
Audio descriptions provide context and descriptions of the visual elements in the video for users who are blind or visually impaired. They narrate what is happening on screen, making the video accessible to a wider audience.
Avoid Flashing Lights and Rapid Transitions:
These can trigger seizures in users with epilepsy. Use a consistent visual pace and avoid any elements that could be potentially harmful.
Use High-Contrast Colors:
Ensure that the text and visuals in your video have sufficient contrast to be easily discernible for users with low vision. This improves readability and comprehension.
Building Community Through Onboarding Videos
A SaaS onboarding video can be a powerful tool for fostering a sense of community and encouraging user interaction.
Include a Call to Action to Join Your Community: Encourage users to join your online forum, social media group, or other community platforms. Provide links and clear instructions on how to get involved.
Showcase User-Generated Content: Feature testimonials, reviews, or case studies from existing users. This highlights the product's value and encourages engagement from other users.
Adopt a Conversational Tone: Use a friendly and approachable tone in your video. This creates a welcoming atmosphere and encourages users to feel like they are part of a community.
Encourage Feedback: Ask users for their thoughts on the product and the video itself. This shows that you value their input and are committed to building a strong community.
Case Study: GoDaddy's Global Onboarding Video Strategy
The Challenge: GoDaddy, a leading domain registrar and web hosting provider, faced the challenge of onboarding a diverse global customer base with varying levels of technical expertise. Their initial onboarding process relied heavily on written documentation, which proved ineffective for many users.
The Solution: GoDaddy implemented a multi-lingual video onboarding strategy, creating localized versions of their core Onboarding Videos in key languages like Spanish, French, German, and Japanese. These videos were designed to be engaging and accessible, simplifying complex technical concepts for users of all skill levels.
Results: The localized video onboarding strategy resulted in a significant increase in user engagement and satisfaction. GoDaddy saw a 20% increase in customer retention and a 15% reduction in support tickets related to onboarding issues.
Case Study: Zoom's Accessible Onboarding Experience
The Challenge
Zoom, a popular video conferencing platform, recognized the need to make its onboarding process accessible to users with disabilities. Their initial onboarding experience lacked features like closed captions and screen reader compatibility, limiting accessibility for a significant portion of their user base.
The Solution
Zoom implemented a comprehensive accessibility strategy for their Onboarding Videos, including:
Closed captions: Adding accurate and timely closed captions to all Onboarding Videos.
Screen reader compatibility: Ensuring that all video content was compatible with screen readers, allowing visually impaired users to navigate and understand the information.
Alternative text descriptions: Providing detailed text descriptions for all visual elements within the videos, enhancing accessibility for users with visual impairments.
Results
Zoom's commitment to accessibility resulted in a more inclusive onboarding experience, attracting a wider range of users and fostering a more diverse and engaged community.
Case Study: Zoom's Accessible Onboarding Experience
Challenge
Zoom, a popular video conferencing platform, aimed to make its onboarding experience accessible to all users, regardless of their abilities. This included addressing the needs of users with visual impairments, hearing difficulties, and cognitive disabilities.
Solution
Zoom implemented a multi-pronged approach to video accessibility:
Closed Captions: All Onboarding Videos were equipped with accurate and comprehensive closed captions, allowing users with hearing impairments to follow the content.
Audio Descriptions: For users with visual impairments, Zoom provided audio descriptions that narrated key visual elements within the videos.
Transcripts: Complete transcripts of all Onboarding Videos were made available, enabling users to read the content at their own pace.
Results
Zoom's commitment to accessibility resulted in a more inclusive onboarding experience for all users.
Increased User Engagement: The platform saw a 10% increase in user engagement metrics, including video completion rates and time spent on the onboarding process.
Positive User Feedback: Zoom received positive feedback from users with disabilities, who praised the platform's efforts to make onboarding more accessible.
Key Takeaways
Zoom's case study demonstrates the importance of accessibility in SaaS onboarding. By prioritizing inclusivity, businesses can create a more welcoming and engaging experience for all users, fostering a sense of belonging and driving user satisfaction.
How SaaS user onboarding video examples are curated?
We dove deep into SaaS user onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic SaaS user onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or product demos. 7.Brand Alignment Determining video alignment with brand message, identity, and SaaS product value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, SaaS user onboarding video examples 2024, n=14300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
