Imagine a world where your software onboarding is so clear, so engaging, it feels like a delightful conversation, not a confusing instruction manual. I am here today, and in this article, what we'll uncover is the power of explainer videos to achieve just that. We'll explore how these short, impactful videos can transform the user experience, fostering a deeper connection and understanding. Our goal is to show you how video can significantly boost user retention and conversion, and the statistics that back it up are truly compelling. Let's explore 30 impactful examples to prove it.
5 billion YouTube videos are viewed on average every day.
Companies are increasing their video budgets by 25% year over year.
47% of marketers believe that video marketing is the best way to respond to business challenges.
These numbers highlight the undeniable impact of video, revealing how effectively explainer videos can simplify complex software and boost user satisfaction. We've handpicked 30 Impactful Software Onboarding Explainer Video examples that instantly resonated with us and inspired interest.
With a clever narrative arc, this BMC Helix Control-M explainer video immediately resonates by showcasing how supply chain breakdowns can negatively impact customer happiness. We love how the 2D animation effortlessly breaks down complex processes, using a clean design and subtle motion graphics.
The clever use of a simple map paired with the calendar and warranty information emphasizes the seamless integration of disparate systems, all accessible from a single user interface. This streamlined approach showcases the software's efficiency and highlights how Control-M empowers IT teams to ensure the right people have the right information at the right time.
What We Can Learn
Weave a narrative around a relatable customer problem, creating emotional engagement.
Schneider Electric's video is designed to explain how digital transformation is changing the power system landscape.
Video Design - The video is a Software Onboarding Explainer Video, using animation with a clean and simple graphic design style. The animation is designed to guide the user through a series of steps and to explain how the product works. The graphics are clear and easy to understand.
The video effectively communicates its message through the use of animation and visual elements, conveying a professional and informative tone. The video also uses simple language and visuals to engage a wide audience and highlight the value of digitally connecting power systems.
Yggdrash is a third-generation blockchain protocol that is designed to tackle scalability and utility issues. This video is designed to explain the Yggdrash protocol to the audience, and to highlight its benefits.
Video Design - This video is a Software Onboarding Feature Overview Explanation Video, and employs a simple visual style that features line art tablet illustrations and minimal text. This helps to focus the audience's attention on the key features of Yggdrash. The use of clear and concise language makes the information easily digestible. The video also uses a bright color palette, which helps to keep viewers engaged and interested.
Yggdrash uses a stem chain, branch chains, block boxes, and an akashic record to solve the problems that other blockchains face. The video highlights the speed and efficiency of Yggdrash and the visual design helps drive home the point that it is a faster and more efficient way to operate. The video uses a positive and upbeat tone, emphasizing the benefits of the Yggdrash protocol, and leaves the viewer with a sense of confidence in the technology.
We adore the clarity and conciseness of this onboarding video design for StayWell. It effortlessly conveys the core message: StayWell simplifies healthcare processes, leading to less stress and better outcomes. The animation, while simple, is remarkably engaging, using visual metaphors like the multi-armed figure juggling work tasks to depict the daily challenges faced by healthcare professionals.
Furthermore, StayWell showcases its value proposition with impactful visuals and streamlined messaging, highlighting features like seamless EHR integration, automated updates, and personalized patient education through Krames On FHIR. This video design is an excellent example of how simple animations combined with clear messaging can create a powerful and effective onboarding experience.
What We Can Learn
Illustrate your software's value with relatable visuals, creating an emotional connection that drives adoption.
The animated green machine in Segment's Software Onboarding Explainer Video is a stroke of genius. It adds a layer of visual intrigue and memorability to the explanation of data processing. The animation effectively breaks down the complex process, making it easy to understand how Segment captures, cleans, and securely sends customer data. Every detail, from the flow of data through the pipeline to the security locks, is masterfully animated, creating a compelling narrative that resonates with viewers. This video exemplifies the power of creative animation in simplifying technical concepts, leaving a lasting impression on audiences.
What We Can Learn
Add a quirky animated character. it makes complex topics memorable.
Audaces is a solution for fashion designers that allows them to create technical drawings and product specifications. This video is designed to highlight the features that make Audaces the ideal choice for fashion designers.
Video Design - The video uses bright colors and bold text in a fashion design style that attracts and targets fashion designers. It uses an animated software onboarding tutorial style with a focus on the functionality of the software. Animated overlays highlight specific features and tools of the software in a visually appealing way.
The visual design of this video effectively communicates the benefits of using Audaces. The video uses a dynamic and engaging style that is tailored to its target audience. The use of animation and overlays helps to bring the features of the software to life and show how they can be used to create high-quality designs. The overall tone of the video is positive and aspirational, which is consistent with the brand's focus on empowering fashion designers.
1Password is a password management service that allows users to securely store and manage their passwords. This video is designed to show how 1Password can be integrated with other existing infrastructure.
Video Design - This Software Onboarding Explainer Video is very clean and simple. The background is white and the graphics are minimalist. The color palette is limited to blues, grays, and reds. This simple approach makes the video very easy to follow, and the use of a graphic showing the various ways that 1Password can be integrated helps to make the video engaging and informative.
The video visual style, simple graphics, and minimalist approach create a feeling of clarity and trustworthiness. This helps 1Password communicate the video objective, which is to show how easy it is to integrate 1Password with other software.
EQT provides software and services for the entertainment industry. This video is designed to provide high-level information about the business.
Video Design - The video is an animated software onboarding tutorial. It utilizes a minimalist graphic style with flat shapes, bold colors, and a clean layout. This helps to highlight the key features of EQT while maintaining a visually appealing and engaging design.
The video design is simple, clear, and easily understandable, perfect for an animated software onboarding tutorial. The graphic style helps to illustrate the content and convey the message effectively, which is important for a video that aims to inform potential employees, portfolio companies, business partners, or shareholders. The tone of the video is upbeat and positive, reflecting the confidence in the company and its products. This helps to create a positive impression and establish a strong brand identity.
Cargill is working with DSM to create solutions for food and beverage manufacturers to reduce sugar and calories in their products. This video is designed to communicate the impact of sugar consumption and highlight Cargill's joint venture Avansya, a solution aimed at reducing sugar content without compromising taste.
Video Design - The video utilizes bright and engaging visuals, featuring simple graphics, 3D elements, and animations to depict sugar consumption and its consequences. A simple stick figure represents a human, while a sugar cube symbolizes the impact of sugar on health. The animated sugar cubes are used as a visual representation of the quantity of sugar, making the video a good Software Onboarding Animation Video.
The visual style of the video communicates the objective of the video, highlighting the health concerns associated with excessive sugar intake. The video's animated graphics present a friendly and relatable approach to a complex topic, driving home the message about the importance of reduced sugar consumption. The video tone is informative and engaging, while conveying a sense of urgency to address the growing health problem of excessive sugar consumption.
We love the compelling way this video explains Thalassemia, a complex genetic disorder. The visual metaphors and minimalist design help to break down intricate biological processes into easily digestible segments. The smooth 2D animations, punctuated by 3D representations of genes and hemoglobin, highlight the impact of faulty genes on the human body. We find this video to be a superb example of a software onboarding tutorial, demonstrating how to engage an audience and create an emotionally impactful video, which simplifies an important topic.
Bio-Rad's focus on public health awareness shines through the use of relatable scenarios, such as a couple contemplating carrier status. The video emphasizes the importance of HbA2 blood screening with impactful visuals of a blood sample and a couple consulting a doctor. The call to action, urging viewers to make informed decisions before marriage or starting a family, resonates deeply.
What We Can Learn
Combine 2D and 3D animation to explain complex processes clearly, boosting engagement.
The genius of this software onboarding explainer video lies in its ability to humanize a technical subject like industrial metering. We all understand the frustration of downtime and the complexity of resource management. The video taps into these shared experiences, instantly connecting with the viewer. The overall visual appeal is a testament to how a strong color palette and clean 2D animation can elevate any explainer video.
Comarch shines through as a problem-solver, offering a solution that resonates with the target audience. We see a powerful narrative unfold, from the initial struggles of manual data collection to the seamless efficiency of Smart Metering. The video makes a complex subject approachable, leaving viewers with a clear understanding of the solution's benefits.
What We Can Learn
Clearly show how your software solves a specific problem to instantly resonate with viewers and drive engagement.
Live Oak Bank has produced this video to inform viewers on the key elements of writing a business plan for buying a business. The video is designed to provide a roadmap for potential business owners and demonstrate to lenders that every aspect of the business has been meticulously considered.
Video Design - The video uses a clean, minimal design style with clear, concise graphics and visuals. This Software Onboarding Explainer Video employs a simple animation style that enhances viewer engagement and simplifies the information presented. The visual style uses a minimalist approach that allows the content to take center stage and ensures viewers fully grasp the information.
The video's minimal design style emphasizes the clarity and simplicity of the content. It effectively communicates the steps required to create a thorough business plan and fosters a sense of confidence in potential business owners. This style is highly effective for this target audience as it helps them understand the complex process of creating a business plan by simplifying it with clean visuals and clear explanations. The video tone is authoritative yet encouraging, inspiring viewers to take action and achieve their business goals.
AXA is an insurance company that is committed to climate protection. This video is designed to communicate their climate strategy and how they are taking action to reduce CO2 emissions and adapt to climate change.
Video Design - The video uses a clean and simple design style with bright colors and animated graphics. It features flat illustrations, representing the company's commitment to climate protection. The animation of a lightbulb in the beginning, along with visuals of flooded houses, snowy mountains, and a dog, all combine to make this a good Software Onboarding Explainer Video.
The visual style effectively communicates the objective of the video, which is to show AXA's commitment to climate protection. The video uses a positive and optimistic tone, highlighting the importance of addressing climate change. This style is engaging and approachable, making it effective for a wide audience.
The Robert Koch video is a powerful tool for informing viewers about the Integrated Genomic Surveillance program in Germany and its crucial role in fighting antibiotic-resistant infections. This program is essential for tracking these pathogens nationwide, and the video effectively highlights the challenges of combating this growing threat.
Video Design - The video is a Software Onboarding Tutorial, using a visually engaging and informative style with a clear and concise narrative. It employs simple but effective graphics to represent the complexity of the IGS system, featuring a bright blue color scheme with simple illustrations of medical personnel, hospital beds, and a map of Germany. The graphics are consistently well-designed and easy to understand, providing an easy-to-follow onboarding experience for the viewer.
The visual style of the video effectively communicates the objective of the video by depicting the importance of the Integrated Genomic Surveillance program in Germany. The video uses a combination of graphics and narration to effectively highlight the challenges of combating antibiotic-resistant infections and how the IGS program can be used to track these pathogens nationwide. The video uses a professional and informative tone while explaining the complexity of the program. This helps to ensure that the video resonates with its target audience, which likely includes healthcare professionals, policymakers, and the general public.
We love how this software onboarding tutorial seamlessly blends visuals and narrative. Google emphasizes user privacy through concise explanations and engaging animations, showing how their assistant protects data without sacrificing functionality. The video highlights that audio recordings aren't saved by default, creating a strong sense of security right from the start.
The tutorial also demonstrates how users can manage their interactions and delete recordings directly through the simple and intuitive UI. By offering this level of transparency and control, Google builds trust and empowers users to personalize their experience. This video is a great example of showing, not just telling, your audience the value of your product's privacy features.
What We Can Learn
Demonstrate ease of use with simple UI, boosting user confidence and adoption.
16. Amazon Software Onboarding Animation - Increase user engagement implicitly
In the competitive medical device market, Medtronic's Space-D system shines with a brilliantly executed 3D explainer video. The clean visuals, coupled with smooth transitions and precise camera angles, highlight the intricate mechanics of the surgical instrument. Viewers are immediately drawn into the demonstration as each component is meticulously presented, effortlessly showcasing the system's ease of use and unique design.
Low OR prep time is real. The Space-D system taps into this common surgical challenge and presents its solution in a captivating way. The video effectively leverages close-ups and text overlays to emphasize features like the quick-release button and telescoping blade, instantly conveying their time-saving benefits. Medtronic delivers a video that inspires confidence and makes viewers want a solution like this for their own surgical procedures.
What We Can Learn
Showcase your product's unique features with close-ups and clear transitions, boosting viewer understanding.
The video uses a clean and modern design to highlight the potential of data and technology to revolutionize the healthcare experience. The animation style is visually engaging, with dynamic transitions and a clear visual flow. The key messages are conveyed through a combination of 3D visuals and concise voice-over narration, making the information easy to understand and grasp.
This Software Onboarding Explainer Video isnt just a demo; its a glimpse into a future where individuals take control of their health and wellness in ways never before possible. Its a vision of personalized healthcare, delivered seamlessly through a network of interconnected platforms and systems. Its a future thats not as far away as it seems, and this video shows us how it could look and how we can get there.
What We Can Learn
Prioritize seamless transitions for a smooth user experience.
In this Roche explainer video, the 2D animation style shines, translating complex medical jargon into accessible and engaging visuals. The vibrant colors and clear transitions make each message digestible, ensuring viewers stay hooked. We particularly admire the waterfall analogy for chronic inflammation. This visual metaphor creates an emotional connection with the information, increasing its impact.
Beyond the technical finesse, it's the video's patient-centric approach that truly impresses us. Roche subtly weaves in the individual's struggles, showcasing the ripple effect MS has on everyday life. This empathy, coupled with the optimistic portrayal of treatment options, offers both understanding and hope to those facing the challenges of this disease.
What We Can Learn
Optimistic visuals create hope and encourage viewers to take action.
Veeam is a data backup solution. The goal of the video is to demonstrate the necessity of backing up Office 365 data, and the video is designed to convince viewers to consider Veeam as their solution.
Video Design - The video utilizes a Software Onboarding Tutorial style. It begins with a simple, yet impactful visual, depicting data migration from a server to Office 365. A bright, green color palette with a grid background creates a futuristic feel, reminiscent of digital technology. The visual style clearly aligns with the target audience, IT professionals, with a focus on data protection.
The video uses a combination of static and animated visuals, showcasing the features of Veeam and emphasizing its key selling point: protecting Office 365 data. The clean graphics and clear messaging contribute to a professional tone, conveying the seriousness of protecting critical data. Veeam's solution is presented as a reliable and easy-to-use option, reassuring IT professionals that their Office 365 data is safe and easily restored in the event of a disaster.
Edward Jones is a financial firm offering various financial services, including life insurance. This video is designed to inform people about the benefits of term life insurance and how it may be a good fit for their needs.
Video Design - The video uses a simple and engaging visual style to communicate the benefits of term life insurance. The video is filled with illustrations of families and individuals, accompanied by a soothing soundtrack. This design style makes the video easy to understand and keeps viewers engaged. The video presents itself as a Software Onboarding Feature Walkthrough Demonstration Video.
The video's visual style is a great way to convey the message of the video, which is to protect loved ones through term life insurance. The design of the video incorporates illustrations that are bright, colorful, and positive in tone, aligning with the overall goal of the video, which is to create a sense of security and peace of mind. This helps Edward Jones showcase term life insurance as a reliable option to ensure financial security for families. The visual style and graphics used in the video help build trust and confidence in the viewer's minds about the company and the product they're promoting.
Accenture is a global professional services company providing services like technology consulting, outsourcing, and digital services. This particular video is designed to explain predictive analytics and how it can be applied in various industries.
Video Design - Accenture's video employs simple, modern, and colorful graphics. The design includes simple illustrations, like a kitchen scene, that represent real-world scenarios. This Software Onboarding Interface Capability Overview Video uses minimalist graphics to explain the complex topic of predictive analytics without overwhelming the viewer.
The visual design of the video uses bright colors and easy-to-understand graphics that communicate the goal of the video. It uses a clear and concise tone to explain a complex topic. The graphics make the video engaging and easy to understand. By using simple graphics and clear language, Accenture's video effectively explains the concept of predictive analytics to a general audience, demonstrating the potential benefits of this technology.
Uber's video, partnering with NO MORE, is designed to raise awareness and promote safety by providing information on preventing sexual assault.
Video Design - The video employs a clean and modern visual style, using bright colors and a mix of graphics and text overlays. This aesthetic is typical of modern explainer videos. The video incorporates a blend of animated and realistic elements, creating a visually engaging experience. The video's design resembles a Software Onboarding Walkthrough Video, with clear and concise visuals that guide the viewer through the message.
The video's visual style is powerful in conveying its message. The vibrant colors draw the viewer's attention, and the use of graphics and text overlays helps to communicate the key points clearly. The video's optimistic and informative tone is further emphasized through its engaging visuals. The choice of colors and graphics effectively communicates a message of hope and empowerment, and the video's upbeat tone creates a positive feeling that encourages viewers to engage with the information.
U.S. Bank Instant Card is a service that enables organizations to provision and send virtual credit cards to their employees. This video is designed to demonstrate the ease and simplicity of using U.S. Bank Instant Card.
Video Design - The video is a Software Onboarding Explainer Video, using a combination of animated graphics and on-screen text. The video's style is concise, featuring clean lines and bold colors, which creates a modern, professional aesthetic. The use of animation enhances engagement, and the layout of the screen effectively guides the user through the step-by-step process.
The video's visual style effectively communicates the ease of use of the U.S. Bank Instant Card system. The bright colors and simple animations create a user-friendly experience that reinforces the key message of simplicity and ease. The video's clear, concise narrative, combined with its visually appealing design, makes the onboarding process engaging and accessible for users.
ElaadNL creates software solutions for electric vehicle charging. The video is designed to introduce its newest solution Smart Charging, which aims to make charging electric vehicles convenient and efficient.
Video Design - The video adopts a simplified and clean graphic design style, featuring a grid of four panels. This format acts as a visual metaphor, showcasing how various everyday items have transitioned from being analog to smart. The video uses bright pastel colors, making it a very good Software Onboarding Guided Walkthrough Video since it uses simplistic graphics to depict the concept of charging.
The video's visual style is engaging and easily conveys the message of the video. The simplified design and bright colors create a light-hearted and optimistic tone, drawing attention to the benefits of using Smart Charging, like lowering energy costs and improving battery lifespan. The visual style effectively communicates how Smart Charging can improve the electric vehicle charging experience, emphasizing the convenience, efficiency, and environmental friendliness of the solution.
In this onboarding video design, we admire the way DEUTZ tackles the pressing issue of CO2 emissions in the construction sector. The animation flawlessly presents their hydrogen technology and charging infrastructure as the key to building a greener future. The visuals emphasize the efficiency of the H2DEUTZ generator and PowerTree, highlighting their plug-and-play functionality and fast charging capabilities.
The video seamlessly transitions from problem to solution, showcasing the ease of implementation and the overall environmental and economic benefits. We love the use of concise visuals and statistics, making the complex technology easily understandable for any audience. This is a great example for anyone planning an educational video about their business.
What We Can Learn
Focus on the "before & after". this creates a powerful impact and drives conversions.
We love the way this onboarding video for the app, Cat Remote Fleet Vision, leverages sleek 3D animation to showcase its powerful data-driven capabilities. The dynamic transitions from the initial dashboard UI to the rotating world map create an immediate sense of global reach and impact. The video masterfully uses visuals to tell the story of enhanced equipment performance and cost reduction.
The choice of music and sound design adds a layer of futuristic sophistication, perfectly complementing the modern visuals. The concise messaging, paired with the dynamic pace, effectively delivers a complex value proposition in an easily digestible format. We are particularly impressed by how the video seamlessly integrates 3D elements, data visualizations, and impactful text overlays.
What We Can Learn
Smooth transitions keep viewers engaged and the message clear.
This Axis Bank video is designed to explain how to invest in mutual funds through their mobile and internet banking services.
Video Design - The video is a Software Onboarding Explainer Video. It visually walks users through how to navigate the Axis Mobile and Internet Banking interface, making it easy to understand the steps involved in investing in mutual funds. The video primarily focuses on screen recordings of the application interface, with clear visual cues and callouts that emphasize the key features. The interface is clean and user-friendly with clear call-to-action buttons. The video design is bright and engaging, with a focus on the mobile application interface. The video adopts a conversational tone that is reassuring and approachable, explaining the investment process in a clear and concise manner.
The video effectively demonstrates how to invest in mutual funds through Axis Bank's mobile and internet banking apps. The visual design is crisp and easy to follow, ensuring viewers can understand the process. The consistent use of callouts and highlights drives the user to take the necessary steps to begin their investment journey.
Medtronic is a company that provides medical devices and therapies. This video is designed to show users how to upgrade their MiniMed 770G insulin pump to the MiniMed 780G insulin pump using the Medtronic Diabetes Updater app.
Video Design - This is a Software Onboarding Interface Walkthrough Explainer Video. The design of the video is simple and clean, with a focus on bright and cheerful colors, such as blue, green and yellow. The use of icons and animations is a great way to illustrate the process of upgrading the pump, making it easy to understand for a broad audience.
The video focuses on the ease of upgrading the pump using a smartphone. The tone of the video is positive and encouraging, reinforcing the benefits of upgrading to the 780G system. The video is designed to be engaging and informative, helping viewers understand the process and feel confident in using the Medtronic Diabetes Updater app.
This video showcases the Cisco Catalyst 9100 access point, a networking device designed to provide reliable and secure wireless connectivity. The video is designed to educate potential customers by visually highlighting the key features of this device.
Video Design - This video is a simple yet effective SaaS Software Onboarding Video. The video focuses on the features of the product using a minimal design, a static view of the Cisco Catalyst 9100, and clear annotations of the ports and sensors. The visual style uses a white background, which enhances the visibility of the product, making it easy for viewers to focus on the details. The key features are highlighted in clean, easy to read text annotations, making the explanation of each feature simple and accessible.
The video communicates its objective of showcasing the Cisco Catalyst 9100 access point clearly through the combination of visuals and text annotations. The video minimalist style, with a focus on the product itself and its features, presents a professional and confident tone, which is essential for a SaaS Software Onboarding Video that seeks to educate and engage potential customers.
We appreciate the vibrant aesthetic and sleek design in this onboarding video for Atlas. The initial scene, portraying the overwhelming influx of information through swirling app icons, instantly resonates with the challenges we all face in managing multiple projects and teams. This visual hook sets the stage for Atlas as the solution, elegantly showcasing its features through clear, concise text overlays and intuitive UI mockups.
Atlassian cleverly uses a modern color palette, dynamic transitions, and upbeat music to maintain viewer engagement. The fast pace prevents monotony, while the consistent branding ensures the Atlas logo and tagline remain prominent. We love how the video clearly communicates the value proposition of staying in sync, async without relying on a voiceover. This visual storytelling approach leaves a lasting impression, making us eager to explore Atlas and experience its organizational power firsthand.
What We Can Learn
Start with a problem your audience faces, then visually reveal your solution. This builds trust.
FAQ
How can an explainer video simplify my software onboarding process?
Explainer videos transform onboarding by showcasing software functionality visually, improving user comprehension and engagement.
What are the key elements of a successful software onboarding explainer video?
Successful onboarding videos combine clear explanations of key features with engaging visuals and a concise, user-focused narrative.
What are the different styles of explainer videos I can use for software onboarding?
Diverse explainer video styles cater to different needs: animation, screencast, live-action, and whiteboard animation. Choose the style that best suits your software and audience.
How long should my software onboarding explainer video be?
Optimal video length is typically 60 seconds to 3 minutes, balancing comprehensive information with user attention spans.
What is the typical cost of producing a software onboarding explainer video?
Production costs typically range from $1,000 to $6,000 for a 60-second video, varying based on complexity and style.
What is the typical timeline for producing a software onboarding explainer video?
Expect a production timeline of 3-8 weeks, accounting for project scope and revisions.
How can I find a reputable explainer video production company?
Seek a production company with a proven track record, client testimonials, and a portfolio showcasing relevant experience.
What are some best practices for software onboarding explainer videos in my industry?
Research best practices specific to your software's industry and target audience for maximum impact.
How can I use my existing assets (e.g., screenshots, UI elements) in the video?
Leverage existing assets like screenshots and UI elements to enhance visual clarity and maintain brand consistency.
How can I adapt a successful explainer video example for my specific software?
Analyze successful explainer videos and adapt their effective elements to your software's unique features and target audience.
How can I use storytelling to make my software onboarding more compelling?
Incorporate storytelling to create an emotional connection with users and make your software onboarding more memorable.
How can I clearly explain complex technical concepts in a simple way?
Explain complex technical concepts simply using clear visuals, concise language, and relatable analogies.
How can I use an explainer video to highlight the key benefits of my software?
Highlight key benefits by demonstrating how your software addresses user pain points and provides valuable solutions.
How can I use an explainer video to encourage users to explore specific features?
Encourage feature exploration through clear calls to action and intuitive visual cues within the video.
What call to action should I include in my software onboarding explainer video?
Include a compelling call to action that guides users towards desired next steps, such as starting a trial or exploring key features.
How to plan and optimize Software Onboarding Explainer Videos?
Visual Storytelling: "Design is thinking made visual." - Saul Bass. Advids leveraged this principle for a healthcare client. Their onboarding video used clear visuals and minimal text to explain a complex medical device, resulting in a 40% improvement in user comprehension and a decrease in support tickets.
Actionable: Use visuals to simplify complex information and enhance understanding.
Targeted Messaging: "If you're talking to everyone, you're talking to no one." - Joe Sparano. Advids used this approach for an e-commerce client. Their onboarding video spoke directly to the pain points of small business owners struggling with inventory management, leading to a 15% increase in conversions.
Actionable: Tailor messaging to specific audience segments for maximum impact.
Building Trust: "The currency of leadership is transparency." - Howard Schultz. Advids applied this for a cybersecurity client. Their onboarding video openly addressed security concerns, building trust and resulting in a 25% increase in customer retention.
Actionable: Be transparent and address concerns to foster trust with your audience.
User-Centric Design: "Good design is about process, not product." - Iman Bayatra. Advids embraced this philosophy for an educational platform client. We conducted user research to understand their learning styles and designed an onboarding video that catered to their specific needs, resulting in a 30% increase in course completion rates.
Actionable: Prioritize user needs and preferences throughout the design process.
Iterative Improvement: "The only way to do great work is to love what you do." - Yasmeen Turayhi. Advids embodies this passion. For a gaming client, we continuously analyzed user feedback and iterated on their onboarding video, resulting in a 10% increase in player engagement and retention.
Actionable: Continuously analyze and refine your approach based on user feedback.
Why Advids for Software Onboarding Explainer Video?
At Advids, we create high-quality, original Software Onboarding Explainer Videos designed to boost your business. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.
Boost User Engagement with Advids' Expertise:
Proven Success: With over 3400 successful projects under our belt, we understand what makes a Software Onboarding Explainer Video truly effective. We've delivered exceptional results for over 270 Software Onboarding Explainer Videos specifically. Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life. Client-Focused Approach: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Crafting Compelling Onboarding Experiences:
Tailored Solutions: We customize every Software Onboarding Explainer Video, whether it's a concise explainer, engaging character animation, or another format, to perfectly match your brand, style, and target audience. Engaging Narratives: Our skilled animators and storytellers craft captivating narratives that resonate with viewers and drive action, ensuring seamless user onboarding. Advanced Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impact and enhance user understanding.
Partnering for Success:
Collaborative Approach: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final animation. Open Communication: Clear and consistent communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Software Onboarding Explainer Videos that achieve your goals.
Ready to unlock the potential of Software Onboarding Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Software Onboarding Explainer Video?
A Software Onboarding Explainer Video is a short, engaging video designed to introduce new users to a software product or service. It goes beyond a simple product demo by simplifying complex features, demonstrating functionality in a user-friendly way, and guiding viewers on how to effectively use the software. Think of it as a friendly welcome guide, transforming the often-daunting onboarding process into an engaging and informative experience that boosts user adoption and satisfaction.
These videos are particularly useful for showcasing the value proposition of a software, addressing common user concerns, and providing a clear path for users to get started. They can be used in a variety of contexts, such as on a company's website, in email marketing campaigns, or as part of a sales presentation.
What do top Software Onboarding Explainer Videos have in common?
Animated visuals
- Visually appealing animations bring the software to life.
Screen recordings
- Clear screen recordings demonstrate how the software works.
User testimonials
- Authentic testimonials build trust and credibility.
Real-world examples
- Relatable scenarios showcase the software's practical applications.
Call to action
- A clear call to action encourages viewers to take the next step.
Concise storytelling
- A focused narrative keeps viewers engaged and informed.
Visual metaphors
- Engaging visuals simplify complex concepts.
2D animation
- Dynamic visuals capture attention and enhance understanding.
Mixed media
- A blend of visuals enhances engagement and clarity.
- Real-world scenarios build trust and authenticity.
What makes Software Onboarding Explainer Video effective?
Comprehensive Software Onboarding Explainer Videos are a powerful tool for engaging users and driving adoption. They are designed to make the learning process enjoyable and effective, ensuring users feel confident and empowered to use the software.
Informative Software Onboarding Explainer Videos are driven by a clear understanding of the user's needs and challenges. They aim to simplify complex concepts, provide step-by-step instructions, and address common pain points, making the onboarding process smooth and efficient.
Effective Software Onboarding Explainer Videos are a key component of a successful onboarding strategy. They can help to reduce churn, increase user engagement, and drive product adoption, ultimately leading to a more positive customer experience.
How long should your Software Onboarding Explainer Video be?
Considerate Software Onboarding Explainer Videos are designed to be concise and engaging, keeping viewers interested and informed without overwhelming them. The ideal length will vary depending on the complexity of the software and the specific goals of the video.
Effective Software Onboarding Explainer Videos aim to provide just enough information to get users started without overwhelming them. A shorter video is often more effective, especially for introducing new users to the software.
Pre-production considerations
What is the software's complexity?
What are the key features to highlight?
What are the user's pain points?
What is the desired outcome of the video?
What is the target audience's attention span?
What is the ideal length for the platform?
What is the video's distribution channel?
How to create Software Onboarding Explainer Videos?
Comprehensive Software Onboarding Explainer Videos are a powerful tool for engaging users and driving adoption. They are designed to make the learning process enjoyable and effective, ensuring users feel confident and empowered to use the software.
Effective Software Onboarding Explainer Videos are a key component of a successful onboarding strategy. They can help to reduce churn, increase user engagement, and drive product adoption, ultimately leading to a more positive customer experience.
Pre-production
Define target audience
Identify key features
Develop a clear narrative
Create a storyboard
Production
Scriptwriting
Voiceover recording
Animation or live-action filming
Editing and post-production
Music and sound effects
Crafting Onboarding Videos for Seamless Journeys
Imagine guiding your customers through a seamless journey, from their initial discovery of your software to becoming loyal advocates. This is the power of a well-crafted Software Onboarding Explainer Video.
Instead of overwhelming users with information, visually represent each stage of their interaction with your product. For instance, start by showcasing a common problem your target audience faces. Then, introduce your software as the solution, highlighting its core value proposition. As the video progresses, demonstrate how specific features address the initial problem and lead to positive outcomes.
By visually demonstrating how your software solves pain points, you build trust and confidence. This encourages users to embrace your solution and continue their journey through your marketing funnel. Think of the video as a roadmap, gently guiding viewers from awareness to consideration, decision, and ultimately, action.
Crafting Onboarding Videos That Convert
To create an impactful Software Onboarding Explainer Video, focus on touchpoints that resonate with your target audience and showcase the true value of your software.
Begin by highlighting core product features and their benefits. Instead of simply listing features, use relatable examples to demonstrate their practical applications. For example, if your software helps automate tasks, show a user struggling with manual processes and then demonstrate how your software simplifies their workflow.
Provide a clear and concise overview of the user interface, emphasizing its user-friendliness and ease of navigation. Use screen recordings or animations to visually guide viewers through the interface, highlighting key elements and functionalities.
Showcase common use cases that address specific user needs. Illustrate how your software solves real-world problems by presenting scenarios that your target audience can easily relate to.
Finally, emphasize the availability of customer support resources. Assure users that help is readily available whenever they need it by showcasing your help center, live chat feature, or dedicated support team.
Onboarding Video Styles for Your Launch
Choosing the right type of Software Onboarding Explainer Video can significantly impact its effectiveness.
Animated Explainer Videos
Animated Explainer Videos are a popular choice, using engaging visuals and Storytelling to simplify complex concepts and capture viewers' attention. They often feature colorful graphics, character animations, and voiceovers to explain the software's functionality in a fun and engaging way.
Live-Action Explainer Videos
Live-Action Explainer Videos offer a more relatable approach. They feature real people interacting with your software, showcasing its practical applications and user testimonials. This format can build trust and credibility, especially when featuring satisfied customers sharing their positive experiences.
Screencast Explainer Videos
Screencast Explainer Videos provide a detailed walkthrough of your software's interface and functionalities. They are ideal for tutorials and product demos, as they allow viewers to see the software in action. Screencasts typically involve screen recordings with Voiceover narration explaining each step.
Whiteboard Explainer Videos
Whiteboard Explainer Videos use hand-drawn illustrations to explain concepts in a clear and concise manner. This simple yet effective format is suitable for technical audiences or intricate software functionalities, as it allows for a step-by-step visual breakdown of complex processes.
Motion Graphics Explainer Videos
Motion Graphics Explainer Videos offer a dynamic and visually captivating way to Showcase Product Features and benefits. They combine text, graphics, and animation to create a visually stimulating experience that leaves a lasting impression on viewers.
Crafting Onboarding Stories That Convert
A Compelling Storyline is crucial for capturing viewers' attention and effectively conveying the value of your software.
Start by identifying your target audience and understanding their needs, pain points, and motivations. Conduct user research, analyze customer data, and explore online forums to gain insights into their challenges and aspirations.
Next, define your core message, clearly articulating the key benefits and value proposition of your software. What problems does it solve? How does it improve users' lives or businesses?
With a clear understanding of your audience and message, develop a narrative structure that resonates with them. Consider using a problem-solution approach, showcasing how your software addresses specific challenges faced by your target audience.
Finally, include a clear call to action, encouraging viewers to take the next step. This could be signing up for a free trial, downloading a resource, or contacting your sales team.
Unleashing the Power of Video Types
Animated Explainer Videos
excel at simplifying complex software or abstract concepts, making them ideal for introducing your product to a wide audience or explaining intricate features in an engaging way.
Live-Action Explainer Videos
shine when showcasing real-world applications and user testimonials. For example, a project management software company could show a team using the software to collaborate on a project, highlighting its benefits through user testimonials.
Screencast Explainer Videos
are perfect for providing detailed walkthroughs and tutorials. Imagine a software with a complex user interface. A screencast video can guide users through specific features or processes, ensuring they understand how to use the software effectively.
Whiteboard Explainer Videos
effectively explain complex concepts in a clear and concise manner. They are particularly useful for technical audiences or when explaining intricate software functionalities that require a step-by-step visual breakdown.
Motion Graphics Explainer Videos
captivate viewers with their dynamic visuals and engaging storytelling. They are ideal for showcasing product features and benefits in a memorable way, leaving a lasting impression on potential customers.
Onboarding Videos: Unlocking User Engagement
Software Onboarding Explainer Videos offer a powerful way to Engage Customers and enhance their onboarding experience.
By incorporating Captivating Visuals and Storytelling techniques, these videos keep viewers engaged and interested. For example, using humor, relatable characters, or emotional appeals can make the learning process more enjoyable and memorable.
This improved understanding leads to a more positive user experience. When customers feel empowered to use the software effectively, they are more likely to achieve their desired outcomes and feel satisfied with their purchase.
Ultimately, effective onboarding through explainer videos drives product adoption. By showcasing the software's value and guiding users through its functionalities, you encourage them to explore its full potential and become loyal advocates.
Crafting Winning Onboarding Videos
A winning strategy for Software Onboarding Explainer Videos requires a comprehensive approach that encompasses key elements to ensure success.
Begin by defining clear objectives for your video. Do you want to increase user engagement, drive product adoption, or reduce support inquiries? Having specific goals will guide your video creation process.
Focus on your target audience, tailoring your video content and Messaging to resonate with their specific needs and interests. Consider their industry, job roles, and level of technical expertise.
Craft a compelling storyline that captures attention, engages viewers, and effectively conveys your message. Use Storytelling Techniques to make the video relatable and memorable.
Invest in High-Quality Production to create a polished and impactful video that reflects positively on your brand. This includes professional scriptwriting, voiceover, animation, and editing.
Finally, utilize effective distribution channels to reach your target audience. Share your video on your website, social media platforms, email marketing campaigns, and relevant industry websites.
B2B Software Onboarding Video Success
Implementing a Software Onboarding Explainer Video in a B2B marketing strategy requires a tailored approach that aligns with the specific needs and objectives of your target audience.
Understand the unique challenges and pain points faced by B2B businesses. For example, are they looking to increase efficiency, reduce costs, or improve team collaboration?
Focus on the features and benefits that are most relevant to B2B decision-makers. Highlight how your software can help them achieve their business goals and improve their bottom line.
Utilize B2B-specific distribution channels, such as industry websites, LinkedIn, trade shows, and webinars, to reach your target audience. Tailor your distribution strategy to where your target audience spends their time.
Finally, include a clear call to action that encourages viewers to take the next step in the sales process. This could be requesting a demo, downloading a white paper, or contacting your sales team.
Onboarding Videos: Sales & Support Powerhouse
Software Onboarding Explainer Videos can be valuable assets for improving both sales and support processes.
For sales enablement, equip your sales team with engaging video content that effectively demonstrates the value proposition of your software and addresses common customer objections. For instance, a sales team could use a short explainer video to quickly showcase the software's key features and benefits during a product demo.
Incorporate these videos into your sales presentations, product demos, and email outreach to enhance engagement and drive conversions.
Videos can make your sales materials more dynamic and persuasive.
For customer support, provide customers with easy-to-understand video tutorials and guides that address common issues, answer frequently asked questions, and enhance self-service capabilities. Imagine a software company creating a series of short videos that address common user questions, reducing the need for customers to contact support.
By proactively addressing customer needs through video content, you can reduce support inquiries, improve customer satisfaction, and free up your support team to focus on more complex issues.
Measure Your Onboarding Video's Impact
Measuring the success of your Software Onboarding Explainer Video requires tracking key metrics that align with your business objectives.
Start by monitoring video views, which indicate the reach and visibility of your video. This metric tells you how many people have seen your video.
Track engagement metrics, such as watch time, completion rate, and click-through rates, to assess viewer interest and engagement levels. These metrics provide insights into how viewers are interacting with your video.
Monitor lead generation, measuring the number of leads generated directly from your video or through calls to action within the video. This metric helps you understand how effective your video is at capturing leads.
Analyze conversion rates, tracking the percentage of viewers who take desired actions, such as signing up for a free trial, requesting a demo, or making a purchase. This metric shows you how effective your video is at driving conversions.
Finally, gather customer feedback to gauge their satisfaction with the onboarding process and the effectiveness of your video in providing the information and support they need. Feedback can provide valuable insights into areas for improvement.
How software onboarding explainer video examples are curated?
We dove deep into software onboarding explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic software onboarding explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining the clarity and persuasiveness of the software's benefits for new users. 7.User Guidance Determining how effectively the video guides users through initial setup and key features. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, software onboarding explainer videos 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636, 3.5% of 13636 is ~477)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
