Software is everywhere, and with it comes the ever-present challenge of user onboarding. How do you quickly and effectively teach users how to use your product and unlock its full potential? The answer lies in a powerful, often underutilized tool: explainer videos.
From showcasing new features to providing step-by-step guidance, the applications of explainer videos in software onboarding are virtually limitless. So, let's dive in.
1. BMC
BMC Helix Control-M is a SaaS application workflow orchestration solution. The video is designed to demonstrate how the software can help businesses automate complex processes and prevent potential breakdowns.
Video Design - The video incorporates a clean and minimalist design, with a flat graphic style. Animated trucks and cityscape elements add a sense of movement, making the video more engaging. The graphic elements showcase different scenarios using a "Software Onboarding Explainer Video" style. This approach allows viewers to quickly understand the product's benefits and how it can be applied to real-world situations.
The simple, yet effective visuals and clear narration help to communicate the potential issues that businesses face with data pipelines, file transfers and silos. The video emphasizes the ability of BMC Helix Control-M to address these issues. This approach makes the video easily digestible, especially for a target audience of business leaders and IT professionals. The clean graphics and the use of visual storytelling help to convey the message effectively and leave a lasting impression on viewers.
2. Schneider Electric
Schneider Electric's video is designed to explain how digital transformation is changing the power system landscape.
Video Design - The video is a Software Onboarding Explainer Video, using animation with a clean and simple graphic design style. The animation is designed to guide the user through a series of steps and to explain how the product works. The graphics are clear and easy to understand.
The video effectively communicates its message through the use of animation and visual elements, conveying a professional and informative tone. The video also uses simple language and visuals to engage a wide audience and highlight the value of digitally connecting power systems.
3. Yggdrash
Yggdrash is a third-generation blockchain protocol that is designed to tackle scalability and utility issues. This video is designed to explain the Yggdrash protocol to the audience, and to highlight its benefits.
Video Design - This video is a Software Onboarding Feature Overview Explanation Video, and employs a simple visual style that features line art tablet illustrations and minimal text. This helps to focus the audience's attention on the key features of Yggdrash. The use of clear and concise language makes the information easily digestible. The video also uses a bright color palette, which helps to keep viewers engaged and interested.
Yggdrash uses a stem chain, branch chains, block boxes, and an akashic record to solve the problems that other blockchains face. The video highlights the speed and efficiency of Yggdrash and the visual design helps drive home the point that it is a faster and more efficient way to operate. The video uses a positive and upbeat tone, emphasizing the benefits of the Yggdrash protocol, and leaves the viewer with a sense of confidence in the technology.
4. StayWell
StayWell is a health empowerment company that helps people live healthier lives. This video is designed to show how StayWell can help reduce workplace stress.
Video Design - The StayWell video utilizes a bright and playful design that is instantly relatable to healthcare professionals. The video uses bold, bright colors and simplistic, cartoon-like illustrations to bring the message to life. The video also uses simple animation to demonstrate the key benefits of StayWell solutions. This design style makes the video a great "Software Onboarding Functionality Demonstration Video," as it quickly conveys the benefits of the product while being entertaining to watch.
This playful design and animation of the StayWell video effectively communicates the message of reducing workplace stress and making healthcare professionals' lives easier. The video's tone is both lighthearted and informative, showcasing that StayWell understands the challenges healthcare professionals face. The video encourages users to learn more about StayWell solutions, ultimately driving the desired goal of engagement and exploration of the StayWell products and solutions.
5. Segment
Segment is a customer data platform that helps you collect and send customer data to various tools. The video is designed to help you understand how Segment works by walking you through the process.
Video Design - The video is a Software Onboarding Guided Walkthrough Video. It uses a simple animated style with bright colors and clear graphics to illustrate the flow of data. The visual design and elements are intuitive and easy to follow, making it a good example of a software onboarding video.
The visual style of the video communicates the goal of the video, which is to explain how Segment works in a simple and engaging way. The animation, clear visuals, and graphics help drive the video goal. The video tone is friendly and informative, which makes it easy for viewers to understand and learn how to use Segment.
6. Audaces
Audaces is a solution for fashion designers that allows them to create technical drawings and product specifications. This video is designed to highlight the features that make Audaces the ideal choice for fashion designers.
Video Design - The video uses bright colors and bold text in a fashion design style that attracts and targets fashion designers. It uses an Animated Software Onboarding Video style with a focus on the functionality of the software. Animated overlays highlight specific features and tools of the Audaces Idea software in a visually appealing way.
The visual design of this video is able to effectively communicate the benefits of using Audaces Idea. The video uses a dynamic and engaging style that is tailored to its target audience. The use of animation and overlays helps to bring the features of the software to life and show how they can be used to create high-quality designs. The overall tone of the video is positive and aspirational, which is consistent with the brand's focus on empowering fashion designers.
7. 1Password
1Password is a password management service that allows users to securely store and manage their passwords. This video is designed to show how 1Password can be integrated with other existing infrastructure.
Video Design - This Software Onboarding Explainer Video is very clean and simple. The background is white and the graphics are minimalist. The color palette is limited to blues, grays, and reds. This simple approach makes the video very easy to follow, and the use of a graphic showing the various ways that 1Password can be integrated helps to make the video engaging and informative.
The video visual style, simple graphics, and minimalist approach create a feeling of clarity and trustworthiness. This helps 1Password communicate the video objective, which is to show how easy it is to integrate 1Password with other software.
8. EQT
EQT provides software and services for the entertainment industry. This video is designed to provide high-level information about the business.
Video Design - The video is an Animated Software Onboarding Video. It utilizes a minimalist graphic style with flat shapes, bold colors, and a clean layout. This helps to highlight the key features of EQT while maintaining a visually appealing and engaging design.
The video design is simple, clear, and easily understandable, perfect for an Animated Software Onboarding Video. The graphic style helps to illustrate the content and convey the message effectively, which is important for a video that aims to inform potential employees, portfolio companies, business partners, or shareholders. The tone of the video is upbeat and positive, reflecting the confidence in the company and its products. This helps to create a positive impression and establish a strong brand identity.
9. Cargill
Cargill is working with DSM to create solutions for food and beverage manufacturers to reduce sugar and calories in their products. This video is designed to communicate the impact of sugar consumption and highlight Cargill's joint venture Avansya, a solution aimed at reducing sugar content without compromising taste.
Video Design -
The video utilizes bright and engaging visuals, featuring simple graphics, 3D elements, and animations to depict sugar consumption and its consequences. A simple stick figure represents a human, while a sugar cube symbolizes the impact of sugar on health. The animated sugar cubes are used as a visual representation of the quantity of sugar, making the video a good Software Onboarding Animation Video.
The visual style of the video communicates the objective of the video, highlighting the health concerns associated with excessive sugar intake. The video's animated graphics present a friendly and relatable approach to a complex topic, driving home the message about the importance of reduced sugar consumption. The video tone is informative and engaging, while conveying a sense of urgency to address the growing health problem of excessive sugar consumption.
10. Bio-Rad
Bio-Rad is a company that focuses on providing laboratory solutions. This video is designed to educate couples on the importance of thalassemia screening.
Video Design - The video has a simple yet engaging design style. Animated graphics and icons are used to explain the concept of thalassemia in a clear, and visually appealing manner. The color palette is consistent and uses a limited set of colors. The video uses a clean and uncluttered style, making it a great example of a Software Onboarding Explainer Video. This kind of design concept is perfect for conveying complex information to the target audience.
The video effectively communicates the critical message of thalassemia screening, highlighting its importance for future parents. The video's tone is gentle yet informative, driving home the point of prevention and creating awareness for this genetic blood disorder. The use of animated graphics adds an element of visual interest, making the video easy to understand and engaging.
11. Comarch
Comarch offers a Smart Metering for Industry solution that allows for remote reading of meters across various utilities. The video is designed to demonstrate how this system benefits factories and helps them overcome production challenges.
Video Design - The video uses a clean and simple design style featuring bold colours and a stylized flat illustration aesthetic. The animation transitions between various scenes showing a modern city, factory and a production line. It effectively highlights the connection between the Smart Metering system and the factory floor. The clear and concise visual language makes this an excellent Software Onboarding Overview Video, as it allows viewers to easily understand the concepts without being bogged down by complicated visuals.
This visually compelling animation efficiently conveys the message of the Smart Metering system. The use of clear visuals, engaging illustrations and simplified graphics helps to maintain a positive and professional tone, emphasizing the ease of integration and the numerous benefits of using the system. The video effectively showcases the potential of the Smart Metering system for manufacturing companies, making it easy to understand and driving viewers towards the solution.
12. Live Oak Bank
Live Oak Bank has produced this video to inform viewers on the key elements of writing a business plan for buying a business. The video is designed to provide a roadmap for potential business owners and demonstrate to lenders that every aspect of the business has been meticulously considered.
Video Design - The video uses a clean, minimal design style with clear, concise graphics and visuals. This Software Onboarding Explainer Video employs a simple animation style that enhances viewer engagement and simplifies the information presented. The visual style uses a minimalist approach that allows the content to take center stage and ensures viewers fully grasp the information.
The video's minimal design style emphasizes the clarity and simplicity of the content. It effectively communicates the steps required to create a thorough business plan and fosters a sense of confidence in potential business owners. This style is highly effective for this target audience as it helps them understand the complex process of creating a business plan by simplifying it with clean visuals and clear explanations. The video tone is authoritative yet encouraging, inspiring viewers to take action and achieve their business goals.
13. AXA
AXA is an insurance company that is committed to climate protection. This video is designed to communicate their climate strategy and how they are taking action to reduce CO2 emissions and adapt to climate change.
Video Design - The video uses a clean and simple design style with bright colors and animated graphics. It features flat illustrations, representing the company's commitment to climate protection. The animation of a lightbulb in the beginning, along with visuals of flooded houses, snowy mountains, and a dog, all combine to make this a good Software Onboarding Explainer Video.
The visual style effectively communicates the objective of the video, which is to show AXA's commitment to climate protection. The video uses a positive and optimistic tone, highlighting the importance of addressing climate change. This style is engaging and approachable, making it effective for a wide audience.
14. Robert Koch
The Robert Koch video is designed to inform viewers about the **Integrated Genomic Surveillance** program in Germany and its benefit in fighting antibiotic-resistant infections.
Video Design - The Robert Koch video is a **Software Onboarding Interface Walkthrough Overview Video**. It employs a visually engaging and informative style with a clear and concise narrative. The video uses simple but effective graphics to represent the complexity of the IGS system. It features a bright blue color scheme with simple illustrations of medical personnel, hospital beds, and a map of Germany. The graphics are consistently well-designed and simple to understand, providing an easy-to-follow onboarding experience for the viewer.
The visual style of the video effectively communicates the objective of the video by depicting the importance of the **Integrated Genomic Surveillance** program in Germany. The video uses a combination of graphics and narration to effectively highlight the challenges of combating antibiotic-resistant infections and how the IGS program can be used to track these pathogens nationwide. The video uses a professional and informative tone while explaining the complexity of the program. This helps to ensure that the video resonates with its target audience, which likely includes healthcare professionals, policymakers, and the general public.
15. Google
Google Assistant is a voice-activated, AI-powered digital assistant that is designed to simplify everyday tasks. This video is designed to show the way Google Assistant prioritizes user privacy.
Video Design - The video uses a very simple design, with bright colors, clean lines, and simple illustrations. The video uses a minimal number of visual elements, which help to keep the focus on the message and how Google Assistant works. There are flat illustrations of various objects that can be interacted with by Google Assistant. These graphics are clean, crisp, and the colors are bright and vibrant, in keeping with Google's design style. All of these elements together make this a great example of an Animated Software Onboarding Video.
The video's design successfully communicates the objective of the video. The simple visuals and graphics used in the video, combined with the clear and concise explanation of how Google Assistant protects user privacy, helps to create a positive and reassuring tone for the viewers. The video design is simple, but effective. It effectively communicates the message about Google Assistant's commitment to user privacy, using clean, simple visuals. The tone is casual and informative, making it accessible to a wide audience.
16. Amazon
Amazon is showcasing its Space-D Distractor, Compressor, and Retractor System with a video. The video is designed to introduce the product features and benefits to the target audience.
Video Design - This video uses a simple, clear, and professional design style. The background is a solid blue color with a white border around the product. The graphics used in the video are 3D renders of the product, with text boxes highlighting different features. This Software Onboarding Explainer Video is effectively showing how the product works and its various functions. The 3D rendering provides a clear and precise view of the product and its components.
The blue background of the video is calming and professional. This tone sets a high standard of quality. The graphics and 3D renders effectively highlight the features and benefits. The use of text boxes and voice-over narration provides clear and concise information about the product, and this communication is easy to understand and follow. This video is informative and engaging, and its design effectively conveys the product's capabilities and benefits.
17. Deloitte
Deloitte is highlighting the future of health driven by digital transformation. This video is designed to showcase the capabilities of interconnected and secure data platforms in improving health and well-being.
Video Design - This Software Onboarding Explainer Video uses an animated and isometric style, showcasing a bedroom scene. The graphics are clean, sharp, and visually appealing, presenting a futuristic and modern aesthetic. The color scheme is dominated by a deep blue, representing a sense of calm and sophistication, while green accents provide a sense of health and wellness. The simple and elegant design elements are clearly visible and easy to understand.
This video effectively communicates the power of data-driven insights in improving health outcomes. By showcasing various health metrics and their implications, the video highlights the potential of digital transformation in healthcare. The use of simple visuals and concise explanations effectively targets a broad audience, making the information accessible to individuals with varying levels of technical expertise. The video tone is informative, confident, and optimistic about the future of health, creating a sense of hope and encouragement.
18. Roche
Roche is a pharmaceutical and diagnostics company that is dedicated to improving lives. This video is designed to explain how inflammation contributes to disease progression in multiple sclerosis.
Video Design - The video starts with a simple animated house illustration with colorful wires and a man entering his home. This simple animation visually represents the central nervous system, and how the inflammation can affect a person's everyday life. The video then uses a simplified illustration of a human head with an animated brain, highlighting the different types of inflammation in multiple sclerosis, chronic and acute. It is a simplified Software Onboarding Explainer Video with a very clean style, bright colors, and a clear, easy-to-understand narrative.
The video uses straightforward visuals to demonstrate the complex topics of chronic and acute inflammation in a clear and simple way. This makes the information accessible to a broad audience, and the simple, upbeat tone helps to maintain a positive and hopeful message. The video concludes with a call to action that encourages viewers to learn more about Roche's work in multiple sclerosis. The overall visual design is crucial for driving the video goal, explaining complex scientific information in a way that is understandable and engaging.
19. Veeam
Veeam is a data backup solution. The goal of the video is to demonstrate the necessity of backing up Office 365 data, and the video is designed to convince viewers to consider Veeam as their solution.
Video Design - The video utilizes a Software Onboarding Feature Walkthrough Demonstration Video style. It begins with a simple, yet impactful visual, depicting data migration from a server to Office 365. A bright, green color palette with a grid background creates a futuristic feel, reminiscent of digital technology. The visual style clearly aligns with the target audience, IT professionals, with a focus on data protection. The video uses a combination of static and animated visuals, showcasing the features of Veeam and emphasizing its key selling point: protecting Office 365 data.
The video's visual style effectively communicates the objective of convincing viewers to adopt Veeam for their Office 365 data protection needs. The clean graphics and clear messaging contribute to a professional tone, conveying the seriousness of protecting critical data. Veeam's solution is presented as a reliable and easy-to-use option, reassuring IT professionals that their Office 365 data is safe and easily restored in the event of a disaster.
20. Edward Jones
Edward Jones is a financial firm offering various financial services, including life insurance. This video is designed to inform people about the benefits of term life insurance and how it may be a good fit for their needs.
Video Design - The video uses a simple and engaging visual style to communicate the benefits of term life insurance. The video is filled with illustrations of families and individuals, accompanied by a soothing soundtrack. This design style makes the video easy to understand and keeps viewers engaged. The video presents itself as a Software Onboarding Feature Walkthrough Demonstration Video.
The video's visual style is a great way to convey the message of the video, which is to protect loved ones through term life insurance. The design of the video incorporates illustrations that are bright, colorful, and positive in tone, aligning with the overall goal of the video, which is to create a sense of security and peace of mind. This helps Edward Jones showcase term life insurance as a reliable option to ensure financial security for families. The visual style and graphics used in the video help build trust and confidence in the viewer's minds about the company and the product they're promoting.
21. Accenture
Accenture is a global professional services company providing services like technology consulting, outsourcing, and digital services. This particular video is designed to explain predictive analytics and how it can be applied in various industries.
Video Design - Accenture's video employs simple, modern, and colorful graphics. The design includes simple illustrations, like a kitchen scene, that represent real-world scenarios. This Software Onboarding Interface Capability Overview Video uses minimalist graphics to explain the complex topic of predictive analytics without overwhelming the viewer.
The visual design of the video uses bright colors and easy-to-understand graphics that communicate the goal of the video. It uses a clear and concise tone to explain a complex topic. The graphics make the video engaging and easy to understand. By using simple graphics and clear language, Accenture's video effectively explains the concept of predictive analytics to a general audience, demonstrating the potential benefits of this technology.
22. Uber
Uber's video, partnering with NO MORE, is designed to raise awareness and promote safety by providing information on preventing sexual assault.
Video Design - The video employs a clean and modern visual style, using bright colors and a mix of graphics and text overlays. This aesthetic is typical of modern explainer videos. The video incorporates a blend of animated and realistic elements, creating a visually engaging experience. The video's design resembles a Software Onboarding Walkthrough Video, with clear and concise visuals that guide the viewer through the message.
The video's visual style is powerful in conveying its message. The vibrant colors draw the viewer's attention, and the use of graphics and text overlays helps to communicate the key points clearly. The video's optimistic and informative tone is further emphasized through its engaging visuals. The choice of colors and graphics effectively communicates a message of hope and empowerment, and the video's upbeat tone creates a positive feeling that encourages viewers to engage with the information.
23. U.S. Bank
U.S. Bank Instant Card is a service that enables organizations to provision and send virtual credit cards to their employees. This video is designed to demonstrate the ease and simplicity of using U.S. Bank Instant Card.
Video Design - The video is a Software Onboarding Explainer Video, using a combination of animated graphics and on-screen text. The video's style is concise, featuring clean lines and bold colors, which creates a modern, professional aesthetic. The use of animation enhances engagement, and the layout of the screen effectively guides the user through the step-by-step process.
The video's visual style effectively communicates the ease of use of the U.S. Bank Instant Card system. The bright colors and simple animations create a user-friendly experience that reinforces the key message of simplicity and ease. The video's clear, concise narrative, combined with its visually appealing design, makes the onboarding process engaging and accessible for users.
24. Elaad
ElaadNL creates software solutions for electric vehicle charging. The video is designed to introduce its newest solution Smart Charging, which aims to make charging electric vehicles convenient and efficient.
Video Design - The video adopts a simplified and clean graphic design style, featuring a grid of four panels. This format acts as a visual metaphor, showcasing how various everyday items have transitioned from being analog to smart. The video uses bright pastel colors, making it a very good "Software Onboarding Guided Walkthrough Video" since it uses simplistic graphics to depict the concept of charging.
The video's visual style is engaging and easily conveys the message of the video. The simplified design and bright colors create a light-hearted and optimistic tone, drawing attention to the benefits of using Smart Charging, like lowering energy costs and improving battery lifespan. The visual style effectively communicates how Smart Charging can improve the electric vehicle charging experience, emphasizing the convenience, efficiency, and environmental friendliness of the solution.
25. sennder
sennder is a digital freight forwarding platform that connects shippers with carriers across Europe. This animated video is designed to help carriers understand how to use sennder's orcas platform to manage their fleet and plan transports.
Video Design - This is a Software Onboarding Platform Overview Walkthrough Video that clearly shows how orcas works, with a clean and modern visual style. The video uses bright colors, simple animations, and clear callouts to highlight key features. The design style is focused on showing functionality of the platform, with a minimalist aesthetic, using simple but engaging visuals. It is effective for highlighting the features of the platform, and the clear animation and callouts make it easy for viewers to follow along and understand the process.
The video clearly shows how carriers can use orcas to manage their fleet, track the status of vehicle and driver assignments, and find new loads. The video's tone is upbeat and informative, making the process of learning about orcas engaging and easy to follow. Overall, the video is effective at communicating the value of orcas to carriers, and its positive and informative tone will likely encourage viewers to try it out.
26. Velo
Velo is a blockchain based financial protocol enabling digital credit issuance and borderless asset transfer for businesses using a smart contract system.
Video Design - The video is a Software Onboarding Functionality Guide Video, it uses a dark background with white text and minimal graphics. The video uses bright colors, like yellow, and red, which helps the video to stand out. The graphics are clean and modern, and the use of animation and transitions makes the video visually appealing.
The video's visual design is an effective way to communicate the objective of the video, which is to show how Velo can be used to improve business operations. The dark background, clean graphics, and bold white text are effective in attracting attention. The tone of the video is professional and informative, making it engaging for the target audience. This video is a good example of how to use visual design to communicate the benefits of a product or service.
27. Axis Bank
This Axis Bank video is designed to explain how to invest in mutual funds through their mobile and internet banking services.
Video Design - The video is a Software Onboarding Explainer Video. It visually walks users through how to navigate the Axis Mobile and Internet Banking interface, making it easy to understand the steps involved in investing in mutual funds. The video primarily focuses on screen recordings of the application interface, with clear visual cues and callouts that emphasize the key features. The interface is clean and user-friendly with clear call-to-action buttons. The video design is bright and engaging, with a focus on the mobile application interface. The video adopts a conversational tone that is reassuring and approachable, explaining the investment process in a clear and concise manner.
The video effectively demonstrates how to invest in mutual funds through Axis Bank's mobile and internet banking apps. The visual design is crisp and easy to follow, ensuring viewers can understand the process. The consistent use of callouts and highlights drives the user to take the necessary steps to begin their investment journey.
28. Medtronic
Medtronic is a company that provides medical devices and therapies. This video is designed to show users how to upgrade their MiniMed 770G insulin pump to the MiniMed 780G insulin pump using the Medtronic Diabetes Updater app.
Video Design - This is a Software Onboarding Interface Walkthrough Explainer Video. The design of the video is simple and clean, with a focus on bright and cheerful colors, such as blue, green and yellow. The use of icons and animations is a great way to illustrate the process of upgrading the pump, making it easy to understand for a broad audience.
The video focuses on the ease of upgrading the pump using a smartphone. The tone of the video is positive and encouraging, reinforcing the benefits of upgrading to the 780G system. The video is designed to be engaging and informative, helping viewers understand the process and feel confident in using the Medtronic Diabetes Updater app.
29. Cisco
This video showcases the Cisco Catalyst 9100 access point, a networking device designed to provide reliable and secure wireless connectivity. The video is designed to educate potential customers by visually highlighting the key features of this device.
Video Design - This video is a simple yet effective SaaS Software Onboarding Video. The video focuses on the features of the product using a minimal design, a static view of the Cisco Catalyst 9100, and clear annotations of the ports and sensors. The visual style uses a white background, which enhances the visibility of the product, making it easy for viewers to focus on the details. The key features are highlighted in clean, easy to read text annotations, making the explanation of each feature simple and accessible.
The video communicates its objective of showcasing the Cisco Catalyst 9100 access point clearly through the combination of visuals and text annotations. The video minimalist style, with a focus on the product itself and its features, presents a professional and confident tone, which is essential for a SaaS Software Onboarding Video that seeks to educate and engage potential customers.
30. Atlassian Software Onboarding Explainer Video
Atlassian is a software company that helps teams work together efficiently. This video is designed to introduce Atlas, a new product that brings order to all the different apps and work happening across teams.
Video Design - Atlassian starts by showing a visual representation of the challenges teams face with many different applications and tasks. This is a common theme in Software Onboarding Interface Explanation Videos. They then introduce Atlas, highlighting its capabilities through a visual representation of how it helps teams understand what they are doing, why they are doing it, and who is working on it. The video uses a clean and modern design, with simple graphics and a light, clean color palette. The use of animated text and graphics makes the video engaging and easy to follow.
The design of the video effectively communicates the value proposition of Atlas. Atlassian uses clear and concise language to explain how Atlas can improve teamwork and productivity. They emphasize the benefits of clear communication and collaboration, which helps the viewer understand the product's value proposition. The overall tone of the video is positive and upbeat, which helps to create a positive impression of the product.
Key Takeaways
Journey Design with Explainer Videos
Imagine guiding your customers through a seamless journey, from their initial discovery of your software to becoming loyal advocates. This is the power of a well-crafted software onboarding Explainer Video.
Instead of overwhelming users with information, visually represent each stage of their interaction with your product. For instance, start by showcasing a common problem your target audience faces. Then, introduce your software as the solution, highlighting its core value proposition. As the video progresses, demonstrate how specific features address the initial problem and lead to positive outcomes.
By visually demonstrating how your software solves pain points, you build trust and confidence. This encourages users to embrace your solution and continue their journey through your marketing funnel. Think of the video as a roadmap, gently guiding viewers from awareness to consideration, decision, and ultimately, action.
Key Touchpoints for Onboarding
To create an impactful Software Onboarding Explainer Video, focus on touchpoints that resonate with your target audience and showcase the true value of your software.
Begin by highlighting core product features and their benefits. Instead of simply listing features, use relatable examples to demonstrate their practical applications. For example, if your software helps automate tasks, show a user struggling with manual processes and then demonstrate how your software simplifies their workflow.
Provide a clear and concise overview of the user interface, emphasizing its user-friendliness and ease of navigation. Use screen recordings or animations to visually guide viewers through the interface, highlighting key elements and functionalities.
Showcase common use cases that address specific user needs. Illustrate how your software solves real-world problems by presenting scenarios that your target audience can easily relate to.
Finally, emphasize the availability of customer support resources. Assure users that help is readily available whenever they need it by showcasing your help center, live chat feature, or dedicated support team.
Types of Onboarding Videos
Choosing the right type of Software Onboarding Explainer Video can significantly impact its effectiveness.
Animated Explainer Videos are a popular choice, using engaging visuals and storytelling to simplify complex concepts and capture viewers' attention. They often feature colorful graphics, character animations, and voiceovers to explain the software's functionality in a fun and engaging way.
Live-Action Explainer Videos offer a more relatable approach. They feature real people interacting with your software, showcasing its practical applications and user testimonials. This format can build trust and credibility, especially when featuring satisfied customers sharing their positive experiences.
Screencast Explainer Videos provide a detailed walkthrough of your software's interface and functionalities. They are ideal for tutorials and product demos, as they allow viewers to see the software in action. Screencasts typically involve screen recordings with voiceover narration explaining each step.
Whiteboard Explainer Videos use hand-drawn illustrations to explain concepts in a clear and concise manner. This simple yet effective format is suitable for technical audiences or intricate software functionalities, as it allows for a step-by-step visual breakdown of complex processes.
Motion Graphics Explainer Videos offer a dynamic and visually captivating way to showcase product features and benefits. They combine text, graphics, and animation to create a visually stimulating experience that leaves a lasting impression on viewers.
Leveraging Video Types for Use Cases
Each type of Software Onboarding Explainer Video offers unique advantages for specific use cases.
Animated Explainer Videos excel at simplifying complex software or abstract concepts, making them ideal for introducing your product to a wide audience or explaining intricate features in an engaging way.
Live-Action Explainer Videos shine when showcasing real-world applications and user testimonials. For example, a project management software company could show a team using the software to collaborate on a project, highlighting its benefits through user testimonials.
Screencast Explainer Videos are perfect for providing detailed walkthroughs and tutorials. Imagine a software with a complex user interface. A screencast video can guide users through specific features or processes, ensuring they understand how to use the software effectively.
Whiteboard Explainer Videos effectively explain complex concepts in a clear and concise manner. They are particularly useful for technical audiences or when explaining intricate software functionalities that require a step-by-step visual breakdown.
Motion Graphics Explainer Videos captivate viewers with their dynamic visuals and engaging storytelling. They are ideal for showcasing product features and benefits in a memorable way, leaving a lasting impression on potential customers.
Benefits of Onboarding Videos
Software Onboarding Explainer Videos offer a powerful way to engage customers and enhance their onboarding experience.
By incorporating captivating visuals and storytelling techniques, these videos keep viewers engaged and interested. For example, using humor, relatable characters, or emotional appeals can make the learning process more enjoyable and memorable.
This improved understanding leads to a more positive user experience. When customers feel empowered to use the software effectively, they are more likely to achieve their desired outcomes and feel satisfied with their purchase.
Ultimately, Effective Onboarding through explainer videos drives product adoption. By showcasing the software's value and guiding users through its functionalities, you encourage them to explore its full potential and become loyal advocates.
Compelling Onboarding Storylines
A compelling storyline is crucial for capturing viewers' attention and effectively conveying the value of your software.
Start by identifying your target audience and understanding their needs, pain points, and motivations. Conduct user research, analyze customer data, and explore online forums to gain insights into their challenges and aspirations.
Next, define your core message, clearly articulating the key benefits and Value Proposition of your software. What problems does it solve? How does it improve users' lives or businesses?
With a clear understanding of your audience and message, develop a narrative structure that resonates with them. Consider using a problem-solution approach, showcasing how your software addresses specific challenges faced by your target audience.
Finally, include a clear call to action, encouraging viewers to take the next step. This could be signing up for a free trial, downloading a resource, or contacting your sales team.
Winning onboarding video Strategy
A winning strategy for Software Onboarding Explainer Videos requires a comprehensive approach that encompasses key elements to ensure success.
Begin by defining clear objectives for your video. Do you want to increase user engagement, drive product adoption, or reduce support inquiries? Having specific goals will guide your video creation process.
Focus on your target audience, tailoring your video content and messaging to resonate with their specific needs and interests. Consider their industry, job roles, and level of technical expertise.
Craft a compelling storyline that captures attention, engages viewers, and effectively conveys your message. Use storytelling techniques to make the video relatable and memorable.
Invest in high-quality production to create a polished and impactful video that reflects positively on your brand. This includes professional scriptwriting, voiceover, animation, and editing.
Finally, utilize effective distribution channels to reach your target audience. Share your video on your website, social media platforms, email marketing campaigns, and relevant industry websites.
High-Quality Onboarding Video Production
High-quality production is essential for creating a professional and impactful Software Onboarding Explainer Video.
Start by engaging a skilled scriptwriter to craft a compelling and engaging narrative that effectively communicates your message. A well-written script is the foundation of a successful video.
Partner with an experienced animation or video production team with a proven track record of creating high-quality explainer videos. Look for a team that understands your target audience and can bring your vision to life.
Utilize high-resolution visuals, including graphics, animation, and footage, to create a visually appealing and professional video. Invest in quality visuals to enhance the viewer's experience.
Employ a skilled voiceover artist to deliver a clear and engaging narration that enhances the viewer's experience. A professional voiceover can add credibility and personality to your video.
Finally, ensure effective editing and post-production to create a seamless flow, smooth pacing, and a polished final product.
B2B Onboarding Video Strategy
Implementing a Software Onboarding Explainer Video in a B2B marketing strategy requires a tailored approach that aligns with the specific needs and objectives of your target audience.
Understand the unique challenges and pain points faced by B2B businesses. For example, are they looking to increase efficiency, reduce costs, or improve team collaboration?
Focus on the features and benefits that are most relevant to B2B decision-makers. Highlight how your software can help them achieve their business goals and improve their bottom line.
Utilize B2B-specific distribution channels, such as industry websites, LinkedIn, trade shows, and webinars, to reach your target audience. Tailor your distribution strategy to where your target audience spends their time.
Finally, include a clear call to action that encourages viewers to take the next step in the sales process. This could be requesting a demo, downloading a white paper, or contacting your sales team.
Onboarding Videos for Sales & Support
Software Onboarding Explainer Videos can be valuable assets for improving both sales and support processes.
For sales enablement, equip your sales team with engaging video content that effectively demonstrates the value proposition of your software and addresses common customer objections. For instance, a sales team could use a short explainer video to quickly showcase the software's key features and benefits during a product demo.
Incorporate these videos into your sales presentations, product demos, and email outreach to enhance engagement and drive conversions. Videos can make your sales materials more dynamic and persuasive.
For customer support, provide customers with easy-to-understand video tutorials and guides that address common issues, answer frequently asked questions, and enhance self-service capabilities. Imagine a software company creating a series of short videos that address common user questions, reducing the need for customers to contact support.
By proactively addressing customer needs through video content, you can reduce support inquiries, improve customer satisfaction, and free up your support team to focus on more complex issues.
Metrics for Onboarding Video Success
Measuring the success of your Software Onboarding Explainer Video requires tracking key metrics that align with your business objectives.
Start by monitoring video views, which indicate the reach and visibility of your video. This metric tells you how many people have seen your video.
Track engagement metrics, such as watch time, completion rate, and click-through rates, to assess viewer interest and engagement levels. These metrics provide insights into how viewers are interacting with your video.
Monitor lead generation, measuring the number of leads generated directly from your video or through calls to action within the video. This metric helps you understand how effective your video is at capturing leads.
Analyze conversion rates, tracking the percentage of viewers who take desired actions, such as signing up for a free trial, requesting a demo, or making a purchase. This metric shows you how effective your video is at driving conversions.
Finally, gather customer feedback to gauge their satisfaction with the onboarding process and the effectiveness of your video in providing the information and support they need. Feedback can provide valuable insights into areas for improvement.
Research Before Onboarding Video
Before creating a Software Onboarding Explainer Video, thorough research is essential to ensure its effectiveness and relevance to your target audience.
Start by conducting thorough target audience research, understanding their needs, pain points, motivations, and preferred learning styles. Use surveys, interviews, and data analysis to gain a deep understanding of your target audience.
Analyze your competitors' onboarding strategies and video content to identify best practices and areas for differentiation. See what your competitors are doing well and identify opportunities to stand out.
Stay informed about current trends in software onboarding, video marketing, and your industry to ensure your video is relevant and engaging. Keep up with the latest best practices and trends to create a video that resonates with your audience.
Conduct user research to gather insights into the user journey, identify areas for improvement in your onboarding process, and ensure your video addresses real user needs. Observe users interacting with your software and gather feedback to understand their experience.
Finally, clearly define the key features and benefits of your software, focusing on those that are most relevant to your target audience and their specific challenges. Highlight the features that will resonate most with your target audience.
Seamless Journey with Onboarding Videos
Software Onboarding Explainer Videos can play a crucial role in creating a seamless customer journey by providing a clear, engaging, and informative introduction to your software.
Start by welcoming new customers with a video that introduces your software, its key features, and the value it provides. This initial video sets the stage for a positive onboarding experience.
Guide users through the onboarding process with step-by-step instructions, demonstrations, and interactive elements that encourage active participation. Break down complex processes into manageable steps and use visuals to enhance understanding.
Anticipate and address potential challenges that users may encounter, providing solutions and resources to ensure a smooth experience. For example, you could create a video that addresses common troubleshooting issues or provides tips for navigating the software's interface.
Encourage user engagement by highlighting the software's features and benefits in a way that resonates with their needs and motivates them to explore further. Show users how the software can help them achieve their goals and solve their problems.
By providing a seamless and supportive onboarding experience, you can increase user satisfaction, drive product adoption, and foster long-term customer loyalty.
Optimizing Onboarding Videos for Engagement
To optimize your Software Onboarding Explainer Videos for user engagement and retention, focus on creating a captivating and informative experience.
Keep your videos concise and to the point. Aim for a video length that effectively conveys your message without overwhelming viewers. Research suggests that shorter videos tend to have higher engagement rates.
Use visuals and storytelling techniques to make your videos more engaging and memorable. Incorporate animations, graphics, and real-world examples to illustrate your points and keep viewers interested.
Structure your videos in a logical and easy-to-follow manner. Break down complex information into smaller, digestible chunks and use clear headings and transitions to guide viewers through the content.
Incorporate interactive elements, such as quizzes or polls, to encourage active participation and reinforce key concepts. Interactive elements can make the learning process more engaging and help viewers retain information.
Finally, personalize your videos whenever possible. Address viewers by name, tailor the content to their specific needs and interests, and provide relevant examples that resonate with their industry or job role.
Best Practices for Onboarding Video Distribution
To maximize the reach and impact of your Software Onboarding Explainer Videos, implement effective distribution and promotion strategies.
Embed your videos on your website, particularly on your homepage, product pages, and support or knowledge base sections. Make it easy for visitors to find and watch your videos.
Share your videos on social media platforms, such as LinkedIn, Twitter, and Facebook. Tailor your messaging and visuals to each platform and engage with your audience in the comments section.
Incorporate your videos into email marketing campaigns. Use videos to welcome new users, introduce new features, or provide helpful tips and tutorials.
Consider using paid advertising platforms, such as YouTube ads or social media ads, to reach a wider audience. Target your ads to specific demographics, interests, and behaviors to ensure they are seen by the right people.
Promote your videos at industry events, conferences, and webinars. Showcase your videos during presentations or make them available for attendees to watch at their leisure.
By utilizing a variety of distribution and promotion channels, you can ensure that your Software Onboarding Explainer Videos reach your target audience and achieve your desired outcomes.
Best Practices for Onboarding Video Design
Designing an effective Software Onboarding Explainer Video requires a strategic blend of visual appeal and informative content.
Keep it Concise: Aim for a video length that balances engagement and information without overwhelming viewers. Ideally, keep it under minutes, focusing on the core value proposition and key features.
Clarity is Key: Use clear, concise language, avoiding jargon or technical terms that might confuse your audience. Imagine explaining your software to a friend – keep it simple and relatable.
Visual Storytelling: Incorporate visually appealing graphics, animation, and footage to create a captivating experience. Think about using a consistent color palette and brand elements to reinforce your identity.
Call to Action: Include a clear call to action, guiding viewers towards the next step. This could be signing up for a free trial, exploring specific features, or contacting your sales team.
Know Your Audience: Tailor the video's style and tone to your target audience. A video for a creative design software will have a different feel than one for enterprise accounting software. Consider using different video styles like animation for abstract concepts or live-action for a more personal touch.
Onboarding Videos for Adoption
Software Onboarding Explainer Videos can significantly enhance customer onboarding and adoption by providing a clear, engaging, and supportive learning experience.
Simplify the Complex: Videos can break down complex concepts into easily digestible chunks, reducing the learning curve. For example, you can use animation to visually illustrate a complex workflow, making it easier for users to understand.
Engage and Retain: Captivating visuals and storytelling techniques keep viewers engaged and interested, increasing information retention. Think about incorporating a narrative that resonates with your target audience's pain points and how your software provides a solution.
Empower Users: Addressing common pain points and providing solutions through video tutorials and guides empowers users to overcome challenges. This builds confidence and encourages them to explore the software's full potential.
Positive Onboarding Experience: By fostering a positive and supportive onboarding experience, you encourage users to explore the software's full potential, leading to increased adoption, engagement, and customer satisfaction.
Integrating Onboarding Videos in Funnel
Integrating Software Onboarding Explainer Videos into your marketing funnel allows you to engage prospects at different stages of their customer journey and guide them towards conversion.
Top of the Funnel: Introduce your software, its value proposition, and how it solves common pain points. A short, attention-grabbing video on social media could pique interest.
Middle of the Funnel: Provide more detailed information about specific features and benefits. A website landing page with a video showcasing how your software helps achieve specific goals can be effective.
Bottom of the Funnel: Build trust and credibility with customer testimonials, case studies, and product demos. Include a video demonstrating the software's capabilities in an email campaign to nurture leads.
Strategic Placement: By strategically placing your videos throughout the funnel, you nurture leads, address their evolving needs, and ultimately drive conversions.
Engaging Onboarding Video Experience
To create a more engaging and interactive experience, incorporate elements that encourage active participation and personalize the viewing experience.
Interactive Elements: Add clickable buttons, quizzes, or polls to keep viewers engaged and assess their understanding. For example, a clickable hotspot in a video could reveal additional information about a specific feature.
Call to Action: Encourage viewers to take the next step by including a clear call to action, such as signing up for a free trial or downloading a resource.
Personalization: Tailor your video content to specific audience segments or user personas, addressing their unique needs and interests. This could involve creating different versions of the video for different user groups.
Gamification: Make the onboarding process more enjoyable and rewarding by using game-like elements, such as points, badges, and leaderboards, to motivate users and encourage progress.
Short-Form Onboarding Video Considerations
Creating effective short-form Software Onboarding Explainer Videos requires a focused approach that prioritizes brevity and impact.
Condense Your Message: Clearly articulate your core message and value proposition within a limited timeframe. Focus on a single key feature or benefit rather than trying to cover everything.
Visual Storytelling: Utilize compelling visuals, animation, and storytelling techniques to convey information quickly and effectively. Think about using a strong visual metaphor to represent your software's core value.
Strong Call to Action: Include a prominent call to action that encourages viewers to take the next step within the short video duration.
Mobile Optimization: Ensure your video is easily accessible and engaging on smaller screens. Use large text and clear visuals that are easy to see on a mobile device.
Reaching Audience with Onboarding Videos
To maximize the reach of your Software Onboarding Explainer Videos, implement a strategic distribution plan that leverages multiple platforms where your target audience is active.
Website Integration: Embed your video on your website's landing pages, product pages, and blog posts to engage website visitors and provide them with valuable information.
Social Media Sharing: Share your video on relevant social media platforms, such as LinkedIn, Twitter, Facebook, and YouTube. Optimize the video format and content for each platform. For example, use square or vertical formats for platforms like Instagram and Facebook.
Email Marketing: Incorporate your video into your email marketing campaigns, using it to nurture leads, provide additional value to subscribers, and drive traffic to your website.
Paid Advertising: Consider utilizing paid advertising platforms, such as Google Ads and Facebook Ads, to reach a wider audience and target specific demographics and interests.
Integrated Onboarding Video Campaign
Creating an integrated marketing campaign around your Software Onboarding Explainer Video amplifies its impact and maximizes its effectiveness in achieving your marketing goals.
Consistent Messaging: Ensure consistent messaging across all marketing channels, aligning your video's message with your overall marketing strategy and brand identity.
Multiple Touchpoints: Utilize multiple touchpoints to reach your target audience, incorporating your video into your website, social media, email marketing, paid advertising, and other relevant channels.
Track and Measure: Track and measure the results of your campaign, monitoring key metrics such as video views, engagement, lead generation, and conversions to assess its effectiveness and make adjustments as needed.
Clear Call to Action: Include a clear call to action in your video and across all marketing materials, encouraging viewers to take the next step in their customer journey. For example, offer a free trial or a downloadable resource in exchange for contact information.
Onboarding Videos for Industry Challenges
Software Onboarding Explainer Videos can effectively address specific industry challenges by providing tailored solutions and insights that resonate with your target audience's unique needs.
Regulatory Compliance: If your industry is heavily regulated, showcase how your software meets industry regulations and standards. For example, a video for healthcare software could demonstrate HIPAA compliance features.
Security Concerns: Highlight the security features and measures implemented in your software, addressing concerns about data protection and cybersecurity.
Industry-Specific Integrations: Demonstrate how your software seamlessly integrates with other industry-specific tools and platforms, streamlining workflows and improving efficiency.
Tailored Support: Emphasize the availability of resources and support options tailored to address industry-specific needs, such as specialized training or dedicated account managers.
Guiding Customers with Onboarding Videos
Software Onboarding Explainer Videos can serve as valuable guides for customers throughout their journey, providing support, information, and encouragement at every stage.
New Feature Introductions: Use videos to introduce new features and functionalities to existing customers, highlighting the benefits and demonstrating how to use them effectively.
Feature Updates: Explain new features and updates through engaging video tutorials, ensuring users stay informed and can take advantage of the latest enhancements.
Customer Support: Provide video tutorials and guides as part of your customer support resources, addressing common issues and empowering users to resolve problems independently.
Success Stories: Showcase success stories and testimonials from satisfied customers, building trust and credibility among potential users.
Elements of Successful Onboarding Videos
A successful Software Onboarding Explainer Video combines compelling storytelling, clear communication, and a focus on user experience to effectively engage viewers and drive desired actions.
Narrative: Craft a compelling narrative that resonates with your target audience, highlighting their pain points and presenting your software as a solution.
Visuals: Ensure your video is visually appealing, utilizing high-quality graphics, animation, and footage to create a visually engaging experience.
Messaging: Use clear and concise messaging, avoiding jargon and technical terms that may confuse viewers.
Call to Action: Include a strong call to action that encourages viewers to take the next step, whether it's signing up for a free trial or exploring specific features.
Understanding Onboarding Videos
A Software Onboarding Explainer Video is a short, engaging video designed to introduce new users to a software product or service. It goes beyond a simple product demo by simplifying complex features, demonstrating functionality in a user-friendly way, and guiding viewers on how to effectively use the software. Think of it as a friendly welcome guide, transforming the often-daunting onboarding process into an engaging and informative experience that boosts user adoption and satisfaction.
Types of Onboarding Videos
Software Onboarding Explainer Videos come in various formats, each with its own strengths and ideal use cases.
Animated Explainer Videos: Use engaging visuals and storytelling to simplify complex concepts, making them perfect for capturing attention and explaining abstract ideas.
Live-Action Explainer Videos: Offer a more relatable approach, featuring real people interacting with the software, building trust and showcasing practical applications.
Screencast Explainer Videos: Provide a direct look at the software's interface, ideal for tutorials and demonstrating specific features.
Whiteboard Explainer Videos: Offer a simple yet effective way to explain concepts visually, using hand-drawn illustrations to break down complex information.
Motion Graphics Explainer Videos: Combine dynamic visuals and text to create a captivating and memorable experience, ideal for showcasing product features and benefits.
Importance of Onboarding Videos
In today's digital landscape, a Software Onboarding Explainer Video is a crucial element for product success. It bridges the gap between complex software and eager users, providing a digestible, engaging, and informative introduction that reduces churn and boosts user adoption.
Reduced Churn: By simplifying the learning curve and showcasing value upfront, you can reduce user frustration and prevent them from abandoning your software.
Increased Adoption: Engaging onboarding videos encourage users to explore the software's full potential, leading to higher adoption rates and increased user engagement.
Positive First Impression: A well-crafted onboarding video creates a positive first impression, setting the stage for a successful and long-lasting customer relationship.
Engaging Onboarding Video Experience
To create a more engaging and interactive experience for your audience, incorporate elements that encourage active participation and personalize the viewing experience.
Interactive Elements: Consider adding interactive elements, such as clickable buttons, quizzes, or polls, to keep viewers engaged and assess their understanding. For example, a quiz at the end of a video can reinforce key concepts and provide feedback to the user.
Personalized Content: Tailor your video content to specific audience segments or user personas, addressing their unique needs and interests. This could involve creating different versions of the video for different user groups, highlighting the features most relevant to them.
Gamification Techniques: Gamification can make the onboarding process more enjoyable and rewarding. Consider using game-like elements, such as points, badges, and leaderboards, to motivate users and encourage progress through the onboarding process.
Short-Form Onboarding Video Considerations
Creating effective short-form Software Onboarding Explainer Videos requires a focused approach that prioritizes brevity and impact.
Concise Messaging: Condense your messaging, clearly articulating your core message and value proposition within a limited timeframe. Focus on a single key feature or benefit rather than trying to cover everything in a short video.
Visual Storytelling: Utilize compelling visuals, animation, and storytelling techniques to convey information quickly and effectively, capturing viewers' attention and maintaining their engagement.
Strong Call to Action: Include a strong call to action that encourages viewers to take the next step within the short video duration. Make it clear and easy for viewers to know what to do next, whether it's visiting your website or signing up for a free trial.
Mobile Optimization: Optimize your video for mobile viewing, ensuring it is easily accessible and engaging on smaller screens. Use large text, clear visuals, and a format that is suitable for viewing on mobile devices.
