Have you ever wished for a magic wand to instantly connect with your customers? I am here today to introduce you to a powerful tool that can do just that: software product onboarding videos. In this article, what we'll explore is how these videos can dramatically improve user engagement and retention. We'll uncover the secrets to creating videos that resonate deeply with your audience, transforming casual users into passionate advocates.
This isn't just about theory; it's about real-world results. Our research reveals compelling data that demonstrates the transformative power of effective onboarding videos. Let's explore 30 impactful examples and discover how you can leverage this powerful tool to achieve unprecedented growth.
81% of American adults say they watch videos recommended by the algorithm.
14.9% of Millennials watch 10-20 hours of online video per week.
Mobile-first Video Ads Account for 50% of Facebook's Ad Revenue.
These stats highlight the undeniable power of video, especially in a mobile-first world. Software product onboarding videos capitalize on this trend, offering engaging, easily digestible content that quickly empowers users. Today we explore more than 30 Impactful Software Product Onboarding Video examples, that immediately grabbed our attention and got us excited
Global connectivity headaches? We understand the complexities of managing multiple IoT providers and the limitations of roaming. Telias Global IoT Connectivity software product onboarding video masterfully illustrates these pain points, transitioning seamlessly to their simplified solution. The 2D animation, vibrant with Telias signature purple and teal, effortlessly guides viewers through the eSIM technology, showcasing streamlined product deployment and management.
We all value efficiency and control, and the video brilliantly highlights these advantages. Telia's single-interface platform for global connectivity, detailed UI demonstration, and real-time data insights offer exactly that. This smart, concise video not only explains a complex solution clearly but also inspires confidence in Telia's ability to make global scalability simple.
What We Can Learn
Focus on the user's journey, showcasing how your product streamlines their workflow.
Health-RI is a platform that provides access to a vast amount of health data without sharing the data in a central database. The video is designed to showcase the benefits of this innovative approach, called the Personal Health Train, and how it helps researchers access valuable information.
Video Design - The video utilizes a clean and modern design style. A simple, yet engaging, animation of a cyclist with a digital readout above his head highlights the idea of taking the research question to the data. The Software Product Onboarding Video features a vibrant color palette and clear graphics. The use of minimal text further enhances the overall visual appeal.
The video effectively communicates the benefits of the Personal Health Train by showcasing the challenges of accessing and managing a vast amount of health data. The animation of the train carrying the research question to the data sources demonstrates the solution's efficiency and accessibility. The video's tone is both informative and engaging, appealing to the audience by highlighting the importance of data privacy and security while showcasing the potential of the platform to facilitate groundbreaking research.
Imagine a world where clinical research data is managed seamlessly across your site and with your sponsors. That's the reality Veeva SiteVault brings. This Software Product Onboarding Video captures the frustration of managing data across different systems, a common pain point for many research teams. Veeva SiteVault eliminates this problem by creating a single platform for all your clinical trial data, allowing you to work with your sponsor and manage site operations with unprecedented efficiency.
Veeva SiteVault's user-friendly interface simplifies data management and communication, giving you valuable time to focus on your patients. With features like document exchange, safety letters, eConsent, and ePro, Veeva SiteVault fosters collaboration and accelerates the research process, ultimately leading to better outcomes for patients and scientific breakthroughs.
What We Can Learn
Incorporate a compelling visual narrative to improve engagement.
The Afiniti software product onboarding video immediately grabs our attention by posing relatable questions about customer interaction and profitability. We all experience the frustration of ineffective customer service, and this video cleverly taps into that shared experience. The video then seamlessly transitions to showcasing Afiniti's AI platform as the elegant answer, promising not just improvement but transformation.
The subtle animations and minimalistic style create an atmosphere of sophistication and trust, aligning perfectly with the innovative nature of the product. The video brilliantly conveys the value proposition improved customer interactions, increased profitability, and a unique performance-based pricing structure. Afiniti's AI, depicted by the connecting line motif, becomes the central hero of this narrative.
What We Can Learn
Start with a problem your audience faces, then smoothly show your solution. This builds trust.
Atlassian introduces an ITSM solution designed to help teams collaborate efficiently. It's a visually stimulating and engaging example of an onboarding video for feature walkthrough. The racing car metaphor is applied to convey speed and efficiency of the service management solution.
Video Design - The video uses a bold, modern style with animated graphics that resemble a racing car in a cityscape. It's a visually stimulating and engaging example of an onboarding video for feature walkthrough. The racing car metaphor is applied to convey speed and efficiency of the service management solution.
This video clearly demonstrates the value of the service management solution, promoting it as the key to enhancing team collaboration and delivering high-velocity results. The vibrant color palette, animated graphics, and race car metaphor establish a dynamic and forward-thinking tone, effectively communicating the benefits of the service management solution.
WalkMe is a Digital Adoption Platform that helps onboard and train employees on any software, ensuring they are fully equipped to utilize it efficiently. This video is designed to showcase the value of WalkMe, by addressing the challenges of low employee productivity and highlighting the solution.
Onboarding Video for Feature Walkthrough - This video uses simple yet engaging visuals, highlighting the user-friendly interface and its ability to guide employees through complex software processes. The video utilizes a blue and purple color scheme, which is in line with the brand, providing a sense of professionalism and trust. The combination of simple illustrations and animations, along with the visual depiction of onboarding and training, effectively illustrates the benefits of WalkMe.
The video's visual style effectively communicates the benefits of WalkMe's guidance and support. The use of animated illustrations depicts employees struggling to navigate complex software, which resonates with the viewers' experiences. The seamless transition to the WalkMe interface, with its intuitive walk-throughs, creates a positive and optimistic tone, suggesting that WalkMe can solve the issue. The visuals effectively portray the simplicity of WalkMe's solution, emphasizing its value proposition of increasing employee productivity and reducing training time.
FIS offers omnichannel payments, improving the Buy Online, Return In-Store experience. This video is designed to highlight the benefits of omnichannel payments for the customer.
Video Design - This Onboarding Video for Feature Walkthrough uses clean graphics, simple animations, and an isometric view. The design style is modern and clean, using minimal color palettes with clear graphics and elements. The isometric perspective is an engaging way to visualize the customer journey in a simple way, enhancing understanding.
The video uses a clear and concise narrative, effectively communicating the problem of disjointed systems for return-in-store. The visual style of the video drives the video goal, showing the flow of a customer journey with red crossed out elements. This visual design conveys the frustration a customer could experience when the process is not integrated, enhancing the tone of the video with a touch of urgency.
One remarkable aspect of this OpenText Core Content video is its ability to blend product demonstration with a compelling narrative about modern work. The video effortlessly showcases the solution's core features within the context of relatable work scenarios, such as remote collaboration and electronic signatures. We all appreciate the video's clean and modern aesthetic, using vibrant colors and smooth transitions to keep viewers engaged.
Beyond functionality, the video emphasizes the human element. Showing a father working while caring for his baby illustrates work-life integration, a key benefit for today's employees. This onboarding video for feature walkthrough showcases how OpenText simplifies information management, enabling seamless workflows and a more connected, productive work environment.
What We Can Learn
Weave a personal story into your software demo. viewers connect better.
Comarch is a software company specializing in customer relationship management. The video is designed to improve customer engagement in the oil and gas industry by implementing technology solutions, showcasing the company's capabilities and services.
Video Design - The video is an Onboarding Video for Feature Walkthrough, featuring colorful, clean graphic design. Using flat, hand-drawn animation, the video shows animated characters interacting with the product, illustrating how users can benefit. Each step of the process is visualized with distinct color palettes and visuals. This design style is engaging, visually appealing, and simple.
The video's use of bright colors, simple graphics, and fun animations creates a lighthearted, casual tone, which helps convey the company's expertise in this field, highlighting the user-friendliness of the technology. The video achieves its goal of demonstrating the value of the company's solutions for engaging customers in the oil and gas industry.
Rieter's ESSENTIALbasic is a starter module of its ESSENTIAL Digital Spinning Suite, providing solutions for everyone from mill owners to operators. This video is designed to showcase the functionalities of ESSENTIALbasic and its value proposition to customers.
Video Design - The video features a clean and modern graphic style, showcasing a 3D representation of the software interface with a virtual character interacting with it. This isometric design, with its vibrant colors and subtle animation, creates a visually engaging experience, making it easy to understand the software's features. The video utilizes clear typography and an informative narration, providing a concise overview of ESSENTIALbasic.
This Onboarding Video for Feature Walkthrough effectively communicates the objective of ESSENTIALbasic by showcasing its key solutions through a simple, yet engaging visual narrative. The isometric design, with its emphasis on the software interface, highlights the core value proposition: simplifying daily tasks and providing essential insights for spinning mills.
Its a dynamic visual approach that highlights the software's power, making it feel less like a dry product walkthrough and more like a peek into a more productive future. The simple animation style complements the clean aesthetic of the interface itself, creating a seamless viewing experience. This video is truly a testament to the power of simple visuals and concise messaging.
What We Can Learn
Simple animations and clear messaging boost understanding and drive adoption.
CareATC is a population health management company that helps businesses empower their employees. The video is designed to show how CareATC's solutions improve employee well-being and reduce healthcare costs.
Video Design - CareATC's video utilizes an engaging and modern visual design that blends bright colors and simple animation. The video showcases colorful and minimalist graphics to create an appealing and informative Software Product Onboarding Video. These elements, combined with a clean and contemporary layout, are effective in demonstrating the value and purpose of CareATC's services.
The graphic style and visual elements effectively communicate the video's objective, highlighting how the company leverages technology to manage healthcare spend. The use of bold color palettes, animated charts and diagrams creates a positive and optimistic tone, reflecting the benefits of CareATC's solutions. The video emphasizes the potential for improved employee health and greater cost control, driving the desired outcome of attracting potential clients and showcasing CareATC's innovative approach to healthcare management.
Synack is a Crowdsourced Security Testing Platform that uses both human and artificial intelligence to help find and fix vulnerabilities before breaches happen. The video is designed to showcase the innovative solution Synack brings to the cybersecurity market.
Video Design - Synack uses a modern, vibrant color scheme with clean lines and minimalist graphics to create an engaging and informative Software Product Onboarding Video. The video uses simple, everyday scenarios to depict the benefits of the platform. For example, the video focuses on the car as a metaphor for the software product being secured. The use of the car is relevant to the core audience, and helps the user easily relate to the product. The use of bright colors, clear fonts, and simple animations make the video engaging and memorable. The video is visually appealing, with a smooth and consistent style throughout.
The design of the video plays a key role in communicating the overall objective, which is to showcase Synack as an innovative and user-friendly solution to cybersecurity problems. The video's narrative, tone, and visual style all contribute to creating a sense of confidence and trust in the platform, which is vital for a product that is dealing with sensitive information like security vulnerabilities. The visuals are simple, yet powerful. The video does not go into the nitty-gritty details of the solution, but instead focuses on conveying the core message of the product, in a manner that is easy to understand and resonate with the audience. The video uses a conversational tone and clear visuals, making it relatable to the general audience.
Qt is a software development platform that seeks to bridge the gap between growing software needs and developer capacity. The video is designed to showcase how Qt solves these challenges through efficient tools and streamlined workflows.
Video Design - Qt uses an isometric style to represent its software development platform. The video features three-dimensional, minimalist graphics that depict the software's core features and functionalities. The design of the video aligns with Qt's branding, utilizing a dark background with neon green and yellow accents. This design choice highlights Qt's emphasis on user experience and scalability. This video is a strong example of a Software Product Onboarding Video because it showcases the software's benefits through engaging visual representations.
Qt's video utilizes a visual language that highlights how their software streamlines the design and development process. The use of isometric graphics combined with animated arrows illustrates the interconnectedness of UI and UX design within Qt's framework. The visuals establish a clean, modern, and approachable tone, signaling Qt's commitment to empowering developers and simplifying complex tasks. The use of color and minimalist design further emphasizes the efficiency and scalability of the platform.
It's a common struggle the endless flood of data, the overwhelming need to track every channel, the pressure to make sense of it all. We've all been there, buried under mountains of spreadsheets and reports, hoping to find the magic bullet that unlocks meaningful insights.
But what if there was a way to rise above the noise and see the bigger picture? A tool that could tie up all your marketing and digital channels, revealing a holistic view of everything in one sweet format, making gaining insights a breeze? That's where Prophesee comes in. With its smart data collection, you can find insights, act on them with fancy email-ready reports, and even keep an eye on your competition. Now that's a win-win solution, your boss will definitely like it.
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What We Can Learn
Demonstrate Prophesee's competitive advantage, driving user adoption and sales.
16. TeamViewer Animated Software Product Video - Improve onboarding seamlessly
In this dynamic Software Product Onboarding Video, the interplay of vibrant visuals and concise storytelling immediately captures attention. We see how TeamViewer xPick transforms warehouse operations, addressing the very real frustrations of managers like Tom. The minimalist design and carefully selected color palette enhance the impact of each scene.
The video showcases xPick's functionality with a masterful blend of 2D animation and intuitive UI design. We all understand the desire for increased productivity and reduced errors, and the clear visual representation of these benefits, using clocks and coins, is incredibly effective. A powerful call to action encourages viewers to experience the xPick demo.
What We Can Learn
Let the visuals tell the story; less is more, creating a memorable experience that leads to action.
CorVel provides comprehensive pharmacy solutions and cost containment programs that help reduce pharmacy exposure and spend. This video is designed to highlight the benefits and features of CorVel's pharmacy program.
Video Design - This Onboarding Video for Feature Walkthrough uses a clean and modern design style, focusing on visual metaphors and simple animations. Line drawings, geometric shapes, and a vibrant color palette create a visually engaging experience. The animation style is clear and easy to follow, effectively conveying the message and demonstrating how the program works.
The video effectively uses visuals to communicate the core features of the pharmacy program, such as prior authorization, formulary management, and network penetration. The animation style is professional and engaging, creating a positive tone while showcasing expertise and commitment to client success.
Cloudflare is a global network designed to make everything you connect to the internet secure, private, fast, and reliable. This video is designed to showcase Cloudflare's ability to protect your business, your data, and your employees, while providing a fast and reliable online experience.
Video Design - This Software Product Advertising Video uses a mix of abstract and real-world graphics to convey the concept of a global network. Cloudflare's global network is shown as a series of interconnected points across the globe, demonstrating its worldwide presence and reach. The video incorporates abstract graphic elements, including circles, lines, and grid patterns, to visually represent internet traffic and data flow.
The video style effectively communicates Cloudflare's core message, highlighting the benefits of a secure, private, and fast internet experience. The animation style is modern and engaging, creating a sense of security and speed while demonstrating how Cloudflare's technology can enhance your business operations. This video successfully showcases the global network, emphasizing the potential for a seamless and secure digital experience.
19. Function Point Business Software Onboarding - Generate leads effectively
I was instantly drawn to the bold, pixelated building charts. They represent a central concept of Function Point building your agency, brick by brick. The video does a great job of showcasing the softwares breadth of features, but it does so in a way thats not overwhelming. It's a focused approach, highlighting the key problem of app overload and then offering Function Point as the solution.
This video is proof that onboarding doesn't have to be boring. It's a masterclass in visual storytelling, using simple animations and playful colors to create a memorable experience. It's a reminder that even complex software can be presented in an engaging and accessible manner. The video has a distinct, lighthearted tone, making Function Point feel approachable and friendly an important quality for any software product.
What We Can Learn
Build your software's story brick by brick, mirroring its functionality.
iCare is a provider engagement platform that helps healthcare organizations close gaps in their data. This video is designed to highlight the challenges that healthcare providers face when trying to gather and manage data, and how iCare can help solve those challenges.
Video Design - This Onboarding Video for Feature Walkthrough uses animated visuals and a humorous tone to show the pain points of dealing with messy data. The design is clean and simple, with bold colors that grab the viewer's attention. Icons show a more positive and optimistic message. The video uses the contrast of a busy work desk in the beginning and a more organized flow in the latter half, showcasing the solution.
The visual style focuses on connecting different healthcare data sources like quality, risk adjustment, and pharmacy. The animation is well-crafted, with smooth transitions between scenes. The video effectively communicates the challenges of provider engagement and shows how the platform can help overcome those challenges by highlighting the benefits of using the platform, demonstrating the results and targeting a specific audience. The tone of the video is lighthearted and engaging, while the visual style reinforces the message and drives the viewer to the website to learn more about the platform.
In this Google Cloud product onboarding video, clear and concise information delivery shines through captivating 2D animation, effectively conveying the power and scale of their network infrastructure. We all appreciate the visual journey of data flowing through the global network, facilitated by Jupiter's switching fabric and Andromeda's virtualized network. This simplified yet effective presentation leaves a lasting impression on viewers.
The vibrant color palette and smooth transitions add a touch of elegance to the product onboarding video, making it both visually appealing and easy to follow. The emphasis on redundancy and resilience builds trust in Google Clouds network, while the upbeat electronic music creates a sense of innovation and progress.
What We Can Learn
Guide viewers on a visual journey, showcasing your product's benefits and building trust.
Moogsoft is a software solution that uses AI to help IT operators manage and resolve issues. The video is designed to showcase the product's benefits and how it can help IT teams be more efficient.
Video Design - The video features a cartoon cow as a robotic IT operator, which is an interesting way to personify the product. The animation style is simple, but effective. The use of bright colors, bold outlines, and dynamic camera angles create a visually engaging Software Product Onboarding Video that grabs the viewer's attention.
The visual style of the video is able to effectively communicate the objective of the video through a relatable story. The video is lighthearted and humorous, which helps to break through the cynicism often associated with IT operations. The video uses a whimsical animation style to convey how Moogsoft can help IT operators be more efficient and reduce stress.
Diligent is a board management platform that helps corporate boards collaborate securely. This video is designed to highlight the importance of having a board management platform in the digital era.
Video Design - The video utilizes a clean and modern design aesthetic, with a focus on minimalist graphics and a clean, white background. The use of subtle animations adds a dynamic element to the video without overwhelming the viewer. Simple but striking graphics are used to depict the information, making it a good Software Product Onboarding Video.
The visual style communicates the message clearly and effectively. The video emphasizes the importance of secure collaboration and the need for a robust board management platform that can help boards to navigate a complex and rapidly changing business environment. The tone of the video is professional and confident, with a clear focus on the benefits of using Diligent.
Citrix DaaS is a solution designed to help secure your data. This video is designed to explain the benefits of using Citrix DaaS, for those who prioritize security.
Onboarding Video for Feature Walkthrough - This video showcases the security features of Citrix DaaS by focusing on the core components of the product. The video uses minimal but engaging visuals to illustrate these features. The blue color palette is a subtle nod to the company's brand, adding a sense of trust and reliability.
The video focuses on security features such as adaptive authentication, app protection policies, analytics, and compliance standards. The graphics are simple and clear, making them easy to understand. This video does a great job of explaining the core functionality of the product while maintaining a professional tone. The clean design of the video effectively communicates the objective of the video. The narrative of the video is about securing your data and staying compliant. The tone of the video is professional and reassuring, conveying the message that Citrix DaaS can provide the security and control needed to protect your sensitive information.
The power of visual storytelling shines through in this software onboarding video about UBEA. We appreciate the clever use of character illustrations and icons to convey complex information in a digestible format, showcasing the functionality of the platform effectively. The upbeat music and sleek 2D animation capture and maintain audience attention throughout.
ManageEngine Log360 offers an impressive solution for holistic security management. The video skillfully highlights the key features and benefits, emphasizing the importance of threat detection in todays digital landscape. This clever approach makes security engaging and memorable.
What We Can Learn
Focus on the user's journey, guiding them smoothly through the onboarding process.
State Street Alpha is a platform designed to help portfolio managers maximize returns while mitigating risks in rapidly changing markets. The video is designed to demonstrate the platform's capabilities and benefits.
Video Design - The video uses a clean, modern design, with bold, bright colors and simple, geometric shapes. It's a Software Product Marketing Video that uses visual metaphors to represent concepts. The visual style is engaging and informative, making the video appealing and easy to understand. The narrative is clearly communicated through the visual design, using icons, and simple shapes, with a focus on the product and not live action.
The visual style of the video effectively communicates the objective of the video, highlighting the pain points of portfolio management and how State Street Alpha solves these issues. The video uses a strong, confident tone, emphasizing the platform's ability to provide portfolio managers with a single source of truth for their investments. The video conveys the message that State Street Alpha is a comprehensive, powerful solution that can help portfolio managers make better decisions and achieve better results.
Shiftgig connects businesses with the on-demand workforce through their mobile platform. This video is designed to showcase the simple, flexible, and reliable nature of the company.
Video Design - Bright, colorful graphics create a lighthearted and engaging tone, further emphasizing the ease of use of the platform. Minimalist design is complemented by simple, user-friendly interface elements such as buttons, icons, and a clean layout. This makes the product visually appealing and easy to understand for the user.
The visual design effectively communicates the objective of the video by showcasing the seamless and intuitive user experience of the platform. The video clearly highlights the ease of use, making the platform accessible to businesses and workers alike. This positive tone reinforces the benefits of using Shiftgig for a more agile and responsive workforce.
This video is a powerful onboarding experience for users, designed to showcase the benefits of securing sensitive data in the cloud. It's a clear and concise walkthrough of the product's features, making it easy for viewers to understand how the solution works and how it can benefit them.
Video Design - The video uses bright colors, simple graphics, and illustrations to create a visually appealing and engaging experience. The use of animations keeps viewers engaged, and the overall style is clean, modern, and approachable.
The video effectively communicates the objective of the video by using a simple and engaging visual style. The clear narrative explains the benefits of using the solution for Google Workspace security, and the visual design complements this by highlighting the key features and benefits of the product. The tone of the video is professional and reassuring, which is appropriate for the topic of data security.
We love the sleek, geometric animations and vibrant color palette of this software onboarding video. Freshdesk presents a common challenge for customer support teams: managing the overwhelming amount of data from call recordings. The visuals, from an hourglass overflowing with information to a frustrated manager staring at empty notes, perfectly encapsulate this frustration.
Freshdesk's solution, post-call transcripts, is elegantly showcased through a mock-up UI. We see how this feature transforms tedious audio analysis into a streamlined process of searching, skimming, and gathering insights. The video makes a compelling case for simplifying complex data and empowers viewers to try Freshdesk for themselves.
What We Can Learn
Showcase a streamlined user experience; this will make your software seem easy to use and appealing.
This video is designed to demonstrate how the product integrates with other security solutions. It's an onboarding video for feature walkthrough, visually using a series of illustrations.
Video Design - The illustrations clearly show the concept of integrating the product with different existing security systems. Icons and animated lines connecting them provide a clear visual representation of the product's integration capabilities. The clean, modern aesthetic with a predominantly white background reinforces the brand's focus on simplicity and security.
The visual style effectively communicates the objective of the video, highlighting the product's ability to integrate with several security tools. The video's animation style and tone are modern, minimalist, and professional, making it suitable for IT professionals and businesses looking for ways to enhance their security posture.
FAQ
How can a software product onboarding video help my prospects understand the value of my product quickly?
Onboarding videos accelerate product understanding by visually demonstrating key features and benefits, leading to faster user adoption.
What are the key elements of a successful software product onboarding video?
Effective onboarding videos combine a clear narrative, engaging visuals, concise feature explanations, and a compelling call to action.
How long should a typical onboarding video be to keep users engaged?
Ideal onboarding video length is typically 60 seconds to 3 minutes, balancing comprehensive information with user engagement.
What are some different styles of onboarding videos I can consider (e.g., animated, live-action, screencast)?
Onboarding video styles include:
* Animated explainers for simplifying complex ideas
* Live-action demonstrations for a personal connection
* Screencasts for step-by-step tutorials
How can I use storytelling in my onboarding video to make it more compelling?
Storytelling enhances onboarding by creating relatable scenarios that showcase the product's positive impact and connect with users emotionally.
How can I make my onboarding video visually appealing and engaging?
Visually engaging onboarding videos utilize dynamic graphics, consistent branding, and high-quality animation or cinematography.
What kind of music and sound effects should I use in my onboarding video?
Appropriate music and sound effects enhance mood, reinforce key messages, and create an immersive viewing experience.
How can I adapt existing marketing assets for use in my onboarding video?
Repurpose existing marketing assets like product demos or website copy for efficient and consistent onboarding video creation.
What is the typical cost range for producing a professional onboarding video?
Professional onboarding video production typically costs between $1,000 for basic animations and $6,000 for complex interactive experiences.
How long does it typically take to produce a high-quality onboarding video?
High-quality onboarding video production generally requires 3-8 weeks, depending on complexity and revisions.
How can I tailor my onboarding video to different user segments?
Tailored onboarding videos address specific user segment needs and highlight relevant features, maximizing personalization and engagement.
What are the benefits of using animation in an onboarding video?
How can I use real user testimonials in my onboarding video?
Incorporating real user testimonials builds trust and credibility by showcasing the product's positive impact from a user's perspective.
How can I use an onboarding video to reduce customer support inquiries?
Onboarding videos proactively address common questions, reducing customer support inquiries and empowering self-service.
How can I use an onboarding video to improve user retention?
Effective onboarding videos improve user retention by demonstrating value, fostering engagement, and guiding users towards successful product adoption.
How to plan and optimize Software Product Onboarding Videos?
Embrace Narrative: "Stories constitute the single most powerful weapon in a leader's arsenal." - Howard Gardner. Advids leveraged storytelling for a healthcare software client. By weaving a narrative around a patient's journey, we humanized the onboarding process, making the software's benefits more relatable and increasing user adoption rates.
Actionable: Humanize product benefits through compelling narratives in video content.
Foster Curiosity: "If you're not prepared to be wrong, you'll never come up with anything original." - Ken Robinson. Advids encouraged experimentation for a project management software client. By incorporating interactive elements and playful animations, we sparked user curiosity and transformed a typically mundane onboarding experience into an engaging exploration of the software's features.
Actionable: Incorporate interactive elements to foster curiosity and engagement.
Prioritize Clarity: "A good idea is about 10% inspiration and 90% elimination." - Ed Catmull. Advids applied this principle for a CRM software client. By focusing on the core functionalities and eliminating unnecessary jargon, we created a concise and easy-to-understand onboarding video that significantly reduced user confusion and support tickets.
Actionable: Prioritize clarity and conciseness to minimize user confusion in videos.
Focus on User Needs: "Fall in love with the problem, not the solution." - Uri Levine. Advids adopted this user-centric approach for an e-commerce platform client. By conducting thorough user research and understanding their pain points, we tailored the onboarding video to address specific needs, resulting in a seamless and intuitive user experience.
Actionable: Understand user needs and pain points to create targeted video content.
Iterate and Improve: "If you are not embarrassed by the first version of your product, you’ve launched too late." - Reid Hoffman. Advids embraced this iterative approach for a cybersecurity software client. By gathering user feedback and analyzing video performance data, we continuously refined the onboarding video, optimizing its effectiveness and ensuring it remained relevant to evolving user needs.
Actionable: Continuously iterate and improve video content based on user feedback.
Why Advids for Software Product Onboarding Video?
At Advids, we create exceptional Software Product Onboarding Videos that drive results and help you achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective onboarding experiences.
Transforming User Onboarding Through Animation:
Customized Software Product Onboarding Video Solutions: We tailor each project, whether it's explainer videos, character animations, or interactive tutorials, to perfectly reflect your brand, style, and target audience, ensuring seamless user integration. Creative Storytelling for Engaging Onboarding: Our skilled animators and storytellers craft captivating narratives that resonate with your users, simplifying complex processes and driving product adoption. Cutting-Edge Technology for Enhanced User Experience: We leverage the latest software and techniques to create visually stunning onboarding videos that leave a lasting impact and improve user satisfaction.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes Software Product Onboarding Videos truly effective. We've successfully delivered over 320 Software Product Onboarding Videos. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust our expertise to bring their onboarding experiences to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final onboarding animation. Your input is valued every step of the way. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Software Product Onboarding Videos that drive user engagement and product success.
Ready to unlock the potential of Software Product Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Software Product Onboarding Video?
A Software Product Onboarding Video is a short, engaging video that guides new users through the initial steps of using a software product. It aims to reduce confusion, build confidence, and encourage users to explore the software's features and functionalities. Onboarding videos are particularly effective for complex software products or those with a steep learning curve. They can be used to introduce new features, demonstrate workflows, and provide helpful tips and tricks.
Onboarding videos can be used in various ways to enhance the user experience. They can be embedded on the product's website, shared via email, or even integrated directly into the software itself. By providing a clear and concise introduction to the product, onboarding videos can help users get up to speed quickly and start using the software effectively.
What do top Software Product Onboarding Videos have in common?
Animated Walkthroughs
- Visually engaging demonstrations of key features.
Screen Recordings
- Practical examples of real-world workflows.
Interactive Elements
- Encouraging active participation and exploration.
Real-World Scenarios
- Illustrating how the software solves problems.
Clear Calls to Action
- Guiding users towards the next step.
Visual Storytelling
- Engaging viewers with a compelling narrative.
Step-by-Step Guidance
- Breaking down complex processes into manageable steps.
Concise Explanations
- Using clear and simple language.
User-Friendly Design
- Creating a visually appealing and intuitive experience.
Personalized Content
- Tailoring the video to specific user needs.
Data-Driven Insights
- Using analytics to track video performance.
Targeted Messaging
- Addressing the specific needs of the target audience.
What makes Software Product Onboarding Video effective?
A compelling Software Product Onboarding Video is a powerful tool for engaging users and driving product adoption. The key to effectiveness lies in a design to guide users through the initial steps of using the software, providing a clear path to proficiency.
A well-structured Software Product Onboarding Video aims to make the learning process enjoyable and informative. It breaks down complex concepts into manageable steps, using visuals and clear language to explain features and functionalities. The video should be concise and focused, avoiding unnecessary tangents or jargon that might confuse new users.
Methods for creating effective Software Product Onboarding Videos include incorporating interactive elements, such as quizzes or polls, to encourage active participation and reinforce learning. The video should also include clear calls to action, guiding users towards the next step in their onboarding journey. By providing a seamless and engaging experience, Software Product Onboarding Videos can significantly improve user engagement and retention.
How long should your Software Product Onboarding Video be?
The ideal length of a Software Product Onboarding Video is a delicate balance between providing enough information and keeping viewers engaged. A lengthy video can overwhelm users, while a short video might not cover all the essential information.
A successful approach to determining the ideal length is to consider the complexity of the software and the target audience. For simple software products with a straightforward user interface, a shorter video might suffice. However, for complex software products with a steep learning curve, a longer video might be necessary to provide adequate guidance.
Pre-Production Considerations
What is the primary goal of the video?
What are the key features and functionalities to be covered?
What are the common pain points and challenges users face?
What is the target audience's level of technical expertise?
How much time are users willing to invest in watching the video?
What is the ideal length for achieving the desired outcomes?
What is the optimal format for delivering the video content?
How to create Software Product Onboarding Videos?
Creating effective Software Product Onboarding Videos is a multi-step process that involves careful planning, production, and distribution. The creation involves identifying the target audience, defining the video's goals, and developing a compelling narrative that resonates with viewers.
The process to create a successful Software Product Onboarding Video aims to provide a clear and concise introduction to the software, highlighting its key features and functionalities. The video should be visually engaging, using animations, screen recordings, and other visuals to illustrate complex concepts and demonstrate workflows.
Pre-Production
Define target audience
Identify key features
Develop a storyboard
Write a script
Choose a visual style
Production
Record video footage
Edit video content
Add visual effects
Include calls to action
Optimize for different platforms
Essential Onboarding Video Ingredients
A compelling Software Product Onboarding Video transforms the initial user experience from overwhelming to empowering. It achieves this by strategically guiding new users and reducing confusion.
A Warm Welcome: Begin by warmly greeting new users and introducing the software's core purpose. This sets a positive tone and creates a welcoming atmosphere. Clearly articulate the Value Proposition – what problems it solves and why it's beneficial. This helps users understand the software's relevance to their needs and motivates them to continue learning.
Product Blueprint: Provide a concise overview of the software's architecture, highlighting key features and functionalities. Think of it as a roadmap, giving users a sense of the product's layout and reducing cognitive overload. This overview helps users understand the software's structure and navigate it more easily.
Guided Exploration: A Step-by-Step Walkthrough of core features is crucial. Demonstrate their usage in a practical context, showcasing how each function contributes to the overall value. This hands-on approach allows users to see the software in action and understand how it can benefit them.
Real-World Applications: Connect the dots by showcasing real-world use cases. Demonstrate how the software solves specific problems or helps users achieve desired outcomes, making the value tangible. For example, show how a project management software helps teams collaborate effectively and deliver projects on time.
Next Steps: Conclude with a clear call to action, encouraging users to delve deeper. This could be exploring specific features, signing up for a trial, or accessing additional resources. This empowers users to take the next step in their learning journey and get the most out of the software.
Crafting Engaging Onboarding Videos
An effective Software Product Onboarding Video anticipates user needs and provides a clear path to proficiency. It goes beyond simply presenting information; it engages users and facilitates learning.
Clarity is Key: Use clear, concise language to explain features and functionalities. Avoid technical jargon that might confuse new users. For example, instead of saying API integration, explain it as connecting your software with other tools you use.
Visual Storytelling: Employ Visual Storytelling Techniques to make the onboarding process engaging and memorable. Use animations to illustrate complex processes, screen recordings to demonstrate specific workflows, and other visuals to reinforce key points.
Interactive Elements: Consider incorporating interactive elements, such as clickable buttons or menus, to allow users to explore the product at their own pace and revisit specific sections. This fosters active learning and allows users to tailor the onboarding experience to their individual needs.
Strategic Calls to Action: Guide users towards the next step in their onboarding journey with clear and compelling calls to action. For example, encourage users to complete a specific task within the software or to access a relevant tutorial.
Onboarding Videos: Tailored for Every User
Just as every software product is unique, so too should be the onboarding videos that introduce them. Different types of videos cater to specific goals, ensuring your message resonates with the intended audience.
Explainer Videos: These provide a high-level overview of the product's value proposition and key features. They are ideal for capturing initial interest and conveying the why behind the software, especially for new product launches or complex industry problems.
Demo Videos: Showcasing the software in action, Demo Videos focus on functionalities and how they solve specific problems. They offer a practical glimpse into the user experience, ideal for showcasing complex workflows or demonstrating specific use cases.
Tutorial Videos: Ideal for step-by-step guidance, Tutorial Videos provide detailed instructions on using specific features. They cater to a more hands-on learning style and are best for teaching users how to perform specific tasks within the software.
Animated Videos: Engaging and memorable, Animated Videos can simplify complex concepts and make the onboarding process more visually appealing, especially for visually-oriented learners or for explaining abstract concepts.
Live-Action Videos: Featuring real people using the software, live-action videos create a relatable and authentic experience. They can be particularly effective for showcasing Testimonials or case studies, building trust and credibility with potential customers.
Boost User Engagement and Retention
In the competitive landscape of software, user engagement and retention are paramount. A well-crafted Software Product Onboarding Video can be instrumental in achieving these goals.
Interactive Elements: Integrate interactive elements, such as quizzes or polls, to transform passive viewing into active participation. This keeps users engaged and reinforces learning. For example, a quiz at the end of a video segment can test user comprehension and provide immediate feedback.
Personalized Content: Tailor the video content to resonate with the specific needs and interests of your target audience. Segmentation and user data can help create a more personalized experience. For example, a software targeting marketers might showcase features related to campaign management, while a version for developers might focus on API integrations.
Clear Calls to Action: Guide users towards continued engagement with clear and compelling calls to action. Encourage them to explore specific features, access additional resources, or connect with the community. This provides users with a clear path for continued learning and engagement.
Follow-Up Content: Extend the onboarding experience beyond the initial video by providing supplementary resources, such as blog posts, tutorials, or webinars. This reinforces learning and encourages ongoing engagement. This ensures that users have access to ongoing support and resources to help them succeed with the software.
Target Audience Connection: The Key to Success
A successful Software Product Onboarding Video speaks directly to the hearts and minds of its intended audience. To achieve this, careful consideration of their needs, interests, and preferences is paramount.
Know Your Audience: Thoroughly research and understand your target audience's demographics, pain points, and goals. What are their challenges, and how can your software help them overcome those obstacles? For example, if your target audience is primarily composed of small business owners, your video should focus on how the software can help them save time and increase efficiency.
Highlight Relevant Features: Focus on showcasing the product features that are most relevant to your target audience. Don't overwhelm them with information that doesn't directly address their needs. For example, if your target audience is primarily interested in using your software for social media marketing, focus on showcasing those features in the video.
Visual Storytelling and Branding: Choose a visual style that aligns with your target audience's preferences and your brand's identity. Consistency in Branding fosters trust and recognition. For example, if your brand is known for its playful and approachable personality, your video should reflect that same tone and style.
Language and Tone: Use language that is clear, concise, and appropriate for your target audience. Avoid technical jargon and adopt a tone that resonates with their communication style. For example, if your target audience is primarily composed of technical users, you can use more technical language in your video.
Onboarding Videos: Convert & Delight
A well-crafted Software Product Onboarding Video can be a powerful tool for driving conversions and fostering customer satisfaction. It transforms potential customers into loyal users by showcasing the value and Ease of Use of your software.
Articulate the Value Proposition: Clearly and persuasively communicate the product's value proposition. How does it solve customer problems and improve their lives or businesses? For example, instead of just saying our software saves you time, explain how it automates specific tasks, freeing up users to focus on more strategic initiatives.
Compelling Calls to Action: Guide viewers towards conversion with clear and compelling calls to action. Encourage them to sign up for a trial, request a demo, or make a purchase. For example, include a prominent button or link within the video that directs viewers to your signup page.
Build Trust with Social Proof: Leverage customer success stories and testimonials to Build Trust and credibility. Showcasing real-world examples of how your software has benefited others can be highly persuasive. For example, feature a short video clip of a satisfied customer explaining how your software helped them achieve a specific goal.
Provide Seamless Support: Offer easy access to support resources, such as FAQs, tutorials, or contact information. This demonstrates your commitment to customer success and instills confidence in your product. This shows potential customers that you are invested in their success and that they can rely on you for assistance if needed.
Onboarding Video Strategies for Success
Implementing a successful Software Product Onboarding Video Strategy requires a well-defined plan and a commitment to best practices. It's about creating a seamless and engaging experience that guides users towards product adoption and success.
Define Clear Goals: Clearly articulate the objectives you aim to achieve with your onboarding video. Are you focused on increasing user engagement, driving conversions, or reducing support tickets? For example, you might set a goal to increase feature adoption by 20% within the first month of launching the video.
Know Your Audience: Identify your target audience and tailor the video content to their specific needs, interests, and pain points. For example, if your target audience is primarily composed of non-technical users, you'll want to avoid using technical jargon in your video.
Develop a Content Strategy: Outline the key messages, information, and visuals that will effectively convey your product's value and guide users through the onboarding process. This might involve creating a storyboard or script for your video.
Prioritize High-Quality Production: Invest in professional Video Production to ensure your onboarding video is visually appealing, engaging, and easy to understand. This includes using high-quality audio and video equipment, as well as professional editing software.
Distribute Strategically: Promote your onboarding video through appropriate channels, such as your website, social media platforms, email marketing campaigns, and within the product itself. This ensures that your target audience sees the video.
Track and Analyze Performance: Monitor key metrics, such as watch time, engagement rate, and conversion rates, to measure the effectiveness of your onboarding video and make data-driven improvements. This allows you to identify areas where your video can be improved and to track the impact of your onboarding efforts.
Measure Your Onboarding Video Success
Measuring the success of your Software Product Onboarding Video is crucial for understanding its impact and identifying areas for improvement. Tracking key metrics provides valuable insights into user engagement, comprehension, and overall effectiveness.
Video Completion Rate:
This metric reveals the percentage of viewers who watch the entire onboarding video, indicating their level of engagement and interest in the content. A low completion rate might suggest that the video is too long, not engaging enough, or not relevant to the viewer's needs.
Click-Through Rate (CTR):
Track the percentage of viewers who click on calls to action within the video, such as links to specific features, tutorials, or pricing pages. This measures the effectiveness of your calls to action in driving desired user behavior. A high CTR indicates that your calls to action are clear, compelling, and relevant to the viewer's needs.
User Engagement Metrics:
Analyze metrics like watch time, engagement rate (likes, comments, shares), and drop-off points to understand how users are interacting with the video. This helps identify areas where viewers may be losing interest or encountering difficulties. For example, if you notice a significant drop-off in viewers at a particular point in the video, it might indicate that that section is confusing or not engaging.
Product Adoption Rate:
Track the number of users who successfully activate the product, complete key onboarding steps, or start using core features after watching the video. This measures the video's effectiveness in driving product adoption. A high Product Adoption Rate suggests that the video is effectively guiding users through the onboarding process and helping them get started with the software.
Customer Satisfaction Scores:
Monitor customer feedback and reviews related to the onboarding process, specifically mentioning the video. This provides qualitative insights into user satisfaction and identifies areas for improvement. For example, you might ask users to rate the helpfulness of the onboarding video in a post-onboarding survey.
Building Trust: The Key to User Adoption
In today's digital landscape, building trust and credibility is paramount, especially when introducing new users to your software. A well-crafted Onboarding Video can establish a foundation of trust and demonstrate your commitment to customer success.
Transparency is Key: Be upfront and honest about your software's capabilities, limitations, and pricing. Avoid making unrealistic promises or using hype that could erode trust. For example, if your software has a known limitation, acknowledge it in the video and explain how you are working to address it.
Showcase Real-World Results: Leverage customer testimonials, case studies, and data-driven results to demonstrate the tangible benefits and value of your software. Show, don't just tell, how your product has helped others succeed. For example, you might include a case study that shows how a customer increased their productivity by 20% after implementing your software.
Highlight Your Expertise: Subtly showcase the knowledge and experience of your team. Mention relevant industry certifications, awards, or partnerships that reinforce your credibility. For example, you might mention that your team has over 10 years of experience in the industry or that your software is certified by a reputable third-party organization.
Provide Excellent Customer Support: Emphasize your commitment to customer success by providing clear and accessible support options. Highlight your responsive customer service, comprehensive documentation, and active online communities. For example, you might include a brief overview of your support options in the video, such as a link to your help center or a phone number for customer support.
B2B Software Onboarding: A Sales Powerhouse
In B2B marketing, where decisions are often complex and involve multiple stakeholders, a well-crafted Software Product Onboarding Video can be a powerful asset. It can streamline the sales process, educate prospects, and ultimately drive conversions.
Target Decision-Makers: Tailor the video content to resonate with the specific needs and pain points of business decision-makers. Focus on showcasing how your software can solve their business challenges, improve efficiency, and drive revenue growth. For example, if you are targeting CEOs, you might focus on how your software can help them increase profitability.
Quantify the Value Proposition: Clearly articulate the return on investment (ROI) of your software. Use data, case studies, and testimonials to demonstrate how your product has helped other businesses achieve measurable results. For example, you might show how your software helped a customer reduce their operating costs by 15%.
Showcase Seamless Integrations: Highlight how your software integrates with existing business tools and systems. This is particularly important in B2B settings where seamless workflows and data synchronization are crucial. For example, you might show how your software integrates with popular CRM or ERP systems.
Provide In-Depth Case Studies: Develop compelling case studies that showcase how your software has helped businesses in their specific industry or niche. This allows prospects to envision how your product can address their unique challenges. For example, if you are targeting the healthcare industry, you might develop a case study that shows how your software helped a hospital improve patient care.
How software product onboarding video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or feature exploration within the software. 7.Brand Alignment Determining video alignment with brand message, identity, and the overall user experience within the software. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, software product onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
