Video Creation Service

30 Software Product Onboarding Video Examples That Ensure User Success

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
Software Product Onboarding Video Examples
FAQ
The Psychology of Onboarding: Reducing Cognitive Load
Why Advids for Software Product Onboarding Video?
What is a Software Product Onboarding Video?
What do top Software Product Onboarding Videos have in common?
What makes Software Product Onboarding Video effective?
How long should your Software Product Onboarding Video be?
How to create Software Product Onboarding Videos?

Unlock the potential of your software and transform new users into confident experts with the power of onboarding videos. These dynamic tools are revolutionizing user engagement, dramatically increasing product adoption and long-term retention. Studies reveal that a personalized approach to onboarding can boost user activation significantly.

Video's role in modern marketing:

81% of American adults say they watch videos recommended by the algorithm.
14.9% of Millennials watch 10-20 hours of online video per week.
Mobile-first Video Ads Account for 50% of Facebook's Ad Revenue.

Explore a collection of 30 software product onboarding video examples showcasing the diverse ways video can empower users to quickly grasp your platform and achieve their objectives. From concise tutorials addressing specific user needs to comprehensive demonstrations by product specialists, discover the formats that resonate best with your audience. Learn how strategic onboarding videos can substantially decrease support inquiries and elevate overall user satisfaction, paving the way for sustained growth.

Software Product Onboarding Video Examples

1. MOODY'S

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Duration : 1 minute and 11 seconds

Understanding risk involves more than just looking at individual pieces of data. The video powerfully depicts the challenge of a fragmented perspective, swirling through diverse scenes from urban traffic to microscopic gears, capturing the overwhelm of interconnected complexities in the modern world. It builds a palpable sense of needing comprehensive clarity.

Moving beyond a single viewpoint, a solution offers the unified perspective needed to decode risk and unlock opportunity. The dynamic presentation, more abstract than a typical software walkthrough video, effectively conveys the power of seeing the complete picture, inspiring a recognition of how integrated insight can protect your business and support ambitious decisions.

What We Can Learn

Detailed cellular animation clarifies scientific mechanisms fostering deeper viewer understanding of benefits.


2. Diligent software onboarding video

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Duration : 1 minute and 15 seconds

How do leading boards master modern complexity and uncertainty? This animated presentation powerfully illustrates how critical information is accessed and secured, directly confronting challenges like cybersecurity and shareholder demands. The visual narrative of connected insight and safeguarded data builds confidence in effective leadership.

Serving as an excellent software onboarding video, the depiction of seamless workflows empowers boards with strategic agility. Accessing diverse data sources easily and collaborating remotely drives better, more confident decisions. This video effectively conveys how the platform enables organizations to match their business pace and ensure readiness for any future challenge.

What We Can Learn

Show comprehensive monitoring across diverse digital landscapes highlighting complete visibility.


3. MongoDB product feature demo video

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Duration : 1 minute and 18 seconds

Breaking free from data constraints is key to innovation. MongoDB Atlas compellingly illustrates the power of its intuitive document model, where data smoothly maps to code objects, offering a truly freeing concept for developers by letting schemas evolve effortlessly over time, adapting to any data type.

The piece serves as a compelling product feature demo video, illustrating a robust developer data platform. A powerful query API handles tasks from simple finds to complex aggregations. Integrated search and analytics empower personalized insights. For scaling needs, Atlas offers seamless elasticity and multi-cloud deployment, providing a unified hub to build innovative data-driven experiences. Build something great is the clear call.

What We Can Learn

Addressing audience challenges authentically builds trust increasing video watch time over 60 percent.


4. Alation product feature demo video

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Duration : 1 minute and 19 seconds

Navigating the maze of corporate data often feels like wandering through a forgotten museum, where valuable insights gather dust. Existing metadata solutions become static archives, yielding inaccurate conclusions and eroding trust, pushing users towards unreliable sources out of sheer necessity.

This product feature demo video starkly contrasts that stagnation. Alation emerges as a dynamic data catalog designed for human collaboration. It automatically observes data usage and gathers metadata seamlessly, allowing effortless search and smart recommendations, transforming data tools into living, trustworthy resources. The video inspires by showing how user-centric design fostering a thriving data community is key to unlocking data's potential.

What We Can Learn

Show evolution and growth through abstract visual storytelling to connect with audience aspirations.


5. Ciox SaaS onboarding video

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Duration : 1 minute and 24 seconds

Tackling the intricacies of risk adjustment coding often means wrestling with mountains of data, a process rife with human error and diminishing returns. Manual reviews are burdensome, costly, and simply cannot capture every nuance or opportunity hidden within patient charts.

Enter Cross Check, an intelligent platform offering a vital escape from this struggle. This saas onboarding video masterfully illustrates how its AI engine, powered by natural language processing, intelligently sifts through records, pinpointing potential coding adjustments with precision. This instills confidence and ensures compliance often missed manually.

Beyond its core automation, the platform evolves with regulatory changes and is supported by experienced coding professionals, providing a robust safety net. This insightful approach presents a compelling case for transforming cumbersome workflows, serving as a powerful example for crafting B2B solution videos.

What We Can Learn

Show diverse data sources connect easily demonstrating analysis across 148 common systems.


6. AvePoint software onboarding video

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Duration : 1 minute and 27 seconds

Embarking on the journey toward peak organizational performance often feels like climbing a steep digital landscape, where hidden crevasses like confidential data leaks, tangled team management, and lost backups threaten to send you tumbling, powerfully shown as a sudden animated descent.

AvePoint transforms this precarious climb into a secure, reliable path. Crucially, this software onboarding video visualizes how AvePoint transforms risks into a smooth experience, covering everything from migration to data protection. Supporting millions globally, AvePoint provides a trusted environment for seamless, effective collaboration. This clear problem-solution narrative and impactful animation make it an inspiring example for crafting your own video communications.

What We Can Learn

Breaking complex processes into sequential, visually distinct steps enhances learning retention by up to 95%.


7. Syniverse feature demonstration video

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Duration : 1 minute and 28 seconds

Connecting diverse business partners and ensuring reliable transactions often feels like navigating a maze. This feature demonstration video introduces Universal Commerce from Syniverse, designed to simplify this complex journey.

The visuals masterfully translate abstract data flows and network connections into clear, understandable pathways. This doesn't just show features; it reveals the core benefit: creating a trustworthy, streamlined ecosystem where every transaction is transparent and accountable using blockchain technology.

Witnessing the confusion dissolve into clarity is truly inspiring. The video's focus on interconnectedness and effortless transaction formatting encourages businesses to rethink how simplified communication enables faster innovation and new monetization.

What We Can Learn

Address your audience challenges directly building significant connection and trust.


8. Oxford Instruments product explainer video

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Duration : 1 minute and 31 seconds

Uncovering sample anomalies has long been a challenge with traditional monochrome data. A leap forward arrives with the UNITY imaging detector, pioneering Backscattered Electron and X-ray (BEX) imaging simultaneously. This breakthrough delivers high-resolution images vividly coded in color, instantly revealing distinct elements.

The powerful BEX technique fuses diverse information streams topography, crystallography, atomic number, and elemental data into one view. This innovative product explainer video effectively demonstrates how it transforms tedious analysis into quick, insightful anomaly detection, significantly accelerating productivity and driving scientific understanding from initial instinct to clear insight.

What We Can Learn

Show diverse data sources connect easily demonstrating analysis across 148 common systems.


9. eShares product onboarding video

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Duration : 1 minute and 31 seconds

Feeling bogged down by the complexities of managing company equity? The eShares video vividly contrasts the burdensome tangle of traditional paperwork with the smooth, streamlined efficiency of its platform. By visually representing disparate tasks converging into one digital space, it speaks powerfully to the need for order in financial operations.

More than just a simple explainer, it functions beautifully as a product onboarding video, demonstrating how issuing shares or gaining board approvals becomes effortless clicks. This clarity and simplification are deeply compelling, freeing companies from administrative drag so they can accelerate towards their goals, a truly inspiring message for busy teams.

What We Can Learn

Show diverse relatable use cases instantly connecting with viewer needs across different situations.


10. Maze software tutorial video

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Duration : 1 minute and 32 seconds

Navigating user insights often feels like hitting dead ends, a slow maze hindering effective product development. Yet, this video introduces a rapid solution, visually transforming that struggle into a seamless, dynamic process. The vibrant animation itself sparks excitement about efficiency.

Using a clever marble-run analogy, this software tutorial video shows how Maze accelerates testing. Data points flow rapidly, revealing the platform's core promise: delivering actionable insights in hours, not weeks. This elegant, automated flow democratizes access across teams, making testing feel like an intuitive game.

Such accelerated data flow directly fuels the creation of products that genuinely delight and empower users. It showcases Maze's unique value proposition for making informed, data-driven decisions quickly from concept through launch, inspiring a better way to build.

What We Can Learn

Addressing peak season pain points quickly within the video grabs viewers instantly.


11. Ceipal Product walkthrough animation

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Duration : 1 minute and 33 seconds

Addressing a critical healthcare talent shortage is paramount, a crisis leaving millions needing care without enough skilled professionals. The video vividly portrays the pressure healthcare organizations face, grappling to quickly find and secure the right talent before crucial opportunities vanish in this demanding landscape.

A powerful solution emerges with Ceipal Healthcare. This platform transforms the complex hiring process, automating search, matching, and onboarding efficiently. The dynamic product walkthrough animation clearly reveals how it enables recruiting better, faster, and smarter, ensuring qualified professionals provide the timely care patients desperately need.

What We Can Learn

Show don't just tell how features work viewers retain 95 percent of message


12. Cabot software adoption video

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Duration : 1 minute and 34 seconds

Navigating the intricate landscape of healthcare demands sophisticated yet intuitive digital solutions. This powerful software adoption video showcases how Cabot's custom development services drive efficiency and innovation, demonstrating user-centric telehealth applications that simplify remote patient consultations informed by extensive practical experience.

Expanding beyond immediate care delivery, the video skillfully highlights analytics capabilities that equip care teams to proactively manage risks and enhance patient outcomes through clear data visualization. Further examples detail applications tackling chronic condition management and streamlining crucial evaluation processes, underscoring Cabot's strength as a flexible technology partner committed to building solutions with impactful time-to-value.

What We Can Learn

Addressing core challenges early can increase video watch time and engagement by 30 percent.


13. Pendo software adoption video

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Duration : 1 minute and 37 seconds

Bridging the gap between user data and impactful action, this software adoption video offers a compelling visual narrative. Its abstract yet clear animation style masterfully depicts how analytics unlock insights into user behavior across applications, setting the stage for truly understanding product interaction patterns. This interpretive approach inspires creative communication in tech.

The platform's power is demonstrated through its seamless integration of data, user feedback, and targeted in-app guides. Pendo provides teams the tools to move from understanding 'what' users do to addressing 'why', allowing for precise interventions that enhance user experiences and drive significant product engagement improvements directly within the application.

What We Can Learn

Show factory wide collaboration enabling integrated processes increasing production throughput by 15 percent.


14. Redis software adoption video

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Duration : 1 minute and 43 seconds

In the relentless pulse of the digital age, applications demand instant responsiveness and global presence. Meeting heightened customer expectations requires a data layer engineered for both speed and unwavering reliability across distributed environments.

Redis Enterprise Cloud on Google Cloud Marketplace delivers this vital performance. Demonstrating remarkable sub-millisecond latency, single-digit failover, and robust 99.999% uptime, this seamlessly integrated solution connects the world with speed and resilience. Effectively functioning as a software adoption video, this piece underscores the enterprise-grade capabilities managed by the creators themselves, built for the complexities of modern applications.

What We Can Learn

Show direct interaction with platform features making capabilities accessible intuitive.


15. CLEAR feature demonstration video

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Duration : 1 minute and 49 seconds

Movement through the world becomes simpler, restored with digital confidence. This clear animation vividly portrays how individuals can experience this ease, following a user's journey with CLEAR HEALTH PASS. Enrolling gracefully illustrates linking verified identity and essential health insights securely from home, empowering control over personal information.

The elegance of touchless verification at venues is highlighted next, depicting swift, friction-free passage. Revealing a scalable solution integrating identity and health data seamlessly for diverse access needs like tickets, this effective feature demonstration video underscores the system's practicality.

Such trusted technology empowers smooth, safe movement forward, benefiting both individuals and businesses alike by inspiring confidence in everyday experiences, making connections possible again.

What We Can Learn

Show concrete solution benefits; achieve up to 30% savings in technology costs.


16. Spintop software tutorial video

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Duration : 1 minute and 51 seconds

Journeying into a dazzling digital realm, the video introduces a cohesive vision for blockchain gaming. It artfully portrays the platform's ambition to consolidate scattered GameFi experiences, presenting a singular destination where exploration and engagement are seamless. The animated sequence highlights this interconnectedness, promising an integrated ecosystem.

Serving almost like a vibrant software tutorial video, the visuals guide viewers through key functionalities. Discover games via Gamepedia, engage with assets on Spindex, forge communities using Guild Maker, and leverage the NFT Marketplace. This demonstration effectively showcases how Spintop empowers individuals to navigate the GameFi landscape and potentially earn within this dynamic environment.

What We Can Learn

Show diverse relatable use cases instantly connecting with viewer needs across different situations.


17. Financely+ software onboarding video

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Duration : 1 minute and 59 seconds

Wrestling with the intricacies of raising capital can feel like navigating a maze; this video cuts through the complexity with striking clarity. It powerfully visualizes common financial roadblocks before presenting Financely+ as a single point of command. This platform aggregates diverse opportunities, from trade finance mechanics to venture capital dynamics, simplifying the landscape.

The clean animation directly mirrors the platform's promised user-friendliness, visually segmenting buy and sell sides to show distinct value. It provides real-time data enabling strategic decisions that accelerate reaching financial goals. Serving as an effective software onboarding video, it empowers users to confidently manage their financial endeavors.

What We Can Learn

Show don't just tell how features work viewers retain 95 percent of message


18. VTEX software walkthrough video

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Duration : 2 minutes and 14 seconds

Bridging the divide between physical stores and extensive online catalogues poses a core hurdle for modern retailers seeking fluidity. VTEX Sales App offers a compelling answer, enabling sales associates to effortlessly serve customers and access comprehensive inventory no matter where they are. It acts as a unified interface, reshaping the assisted purchase journey.

The app's demonstration of real-time inventory visibility across physical stores, warehouses, and even marketplace sellers showcases its pivotal role. This capability, clearly conveyed in this software walkthrough video example, empowers staff to find any item, offering flexible fulfillment options like local pickup or delivery directly from the aisle. This unified approach enhances both customer experience and operational efficiency, inspiring innovation in retail operations.

What We Can Learn

Show comprehensive support availability with clear 24/7 access options demonstrated visually.


19. Traceable Product walkthrough animation

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Duration : 2 minutes and 15 seconds

Malicious attacks leveraging APIs are a growing menace, threatening sensitive data, financial stability, and brand reputation. Traceable AI delivers a pioneering solution for comprehensive API protection, directly addressing these pervasive, costly security challenges businesses face today.

The product walkthrough animation provides compelling insight, clearly mapping sensitive data flows across APIs and profiling user behavior. This granular visibility, powered by Traceable AI, illuminates potential data exfiltration attempts and suspicious activity, offering a crucial layer of defense often hidden within complex API landscapes.

What We Can Learn

Addressing potential customer churn by highlighting poor experiences resonates 84 percent won't return after single issue.


20. U product explainer video

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Duration : 2 minutes and 21 seconds

For businesses navigating outsourced purchases, gaining full expenditure visibility and control is paramount. This product explainer video vividly demonstrates a system achieving just that. It illuminates the power of setting precise parameters for when, where, and how much agents are authorized to spend, addressing a critical business challenge by enabling granular transaction checks.

What truly captures attention is the clear depiction of the automated verification process in action. The system instantly validates purchase details against pre-set rules for time, location, retailer, and amount using the Purchase Control with Decision Control API's. The immediate transaction decline when values mismatch underscores the API's protective value, guiding the fulfiller to correct the mistake and ensure accuracy, preventing costly errors before they occur.

What We Can Learn

Show fast return on investment: the system offers full payback within three years.


21. OccuTrack product onboarding video

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Duration : 2 minutes and 2 seconds

Facing the widespread challenge of age-related macular degeneration and the difficulty of frequent clinic visits, a new approach emerges. This eye condition demands consistent attention to prevent irreversible vision loss, but the high cost and time commitment of traditional monitoring can create significant barriers, sometimes resulting in delayed detection of disease progression.

OccuTrack offers a transformative solution by bringing monitoring home. Demonstrated as a clear product onboarding video, the technology utilizes advanced machine-vision and gaze-tracking oculometrics to analyze subtle eye movements as a user interacts with simple patterns presented on a laptop screen. This captures vital data on visual acuity and potential progression.

This innovative method provides a straightforward, accessible way to perform dynamic eye tests in minutes. It shifts the power of regular monitoring to the individual, integrating easily into daily life and enabling timely insights that can support medical intervention, offering a proactive path to preserving the gift of sight without the burden of constant appointments.

What We Can Learn

Visually map your location, seamlessly integrating your offering within its community.


22. Relay product explainer video

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Duration : 2 minutes and 53 seconds

Navigating the labyrinth of risk transfer often feels disjointed and burdened. The animated scenes effectively depict the frustration of manual processes, fragmented information, and the costly inefficiencies plaguing the industry from outdated systems designed for a different era.

A powerful visual pivot introduces Relay, a collaborative platform offering a streamlined approach. Effectively serving as a product explainer video, it showcases the seamless unification of data, people, and systems, empowering professionals. This intuitive hub fosters open communication, promising faster quotes and more secure business outcomes.

What makes this video truly inspiring is its clear articulation of a better way, highlighting how technology can enhance crucial human connections and collaboration. It presents Relay's distinct value proposition by illuminating data insights and simplifying complexity, offering a compelling vision for modernizing the risk transfer ecosystem for greater efficiency and trust.

What We Can Learn

Addressing future trends like electric mobility supports growth as EV fleets increase tenfold.


23. FLOWCODE feature demonstration video

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Duration : 30 seconds

Bridging the offline world with vibrant online engagement reveals Flowcode's potential. It masterfully presents the creation of eye-catching, branded QR codes and mobile pages, showcasing a seamless pathway from physical scan to digital interaction. This approach makes the transition feel intuitive.

Acting as a clear feature demonstration video, it powerfully illustrates the depth of available analytics, from location tracking to conversion metrics. Seeing its adoption by leading brands underlines the platform's capacity for driving measurable omnichannel success and inspiring creators.

What We Can Learn

Show energy cost is over 70 percent of ownership with striking visual breakdown.


24. Vocus Software user guide video

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Duration : 31 seconds

Against the night sky, a luminous constellation emerges, immediately capturing attention with its scale and movement. Far from a simple software user guide video, this choreographed drone display becomes a powerful, abstract visualization of connectivity.

The aerial spectacle dynamically transforms, vividly shaping the map of Australia. It brilliantly conveys how Vocus Satellite Starlink delivers reliable, high-speed internet, effectively bridging the digital divide for communities previously left behind.

This innovative solution promises to unlock significant new possibilities across the continent, demonstrating a unique approach to connecting Australia's regional and remote regions and inspiring a future where distance is no longer a barrier.

What We Can Learn

Show easy internal access visually for user confidence in maintenance and upgrades.


25. Online Check Writer product onboarding video

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Duration : 34 seconds

When cash flow tightens, meeting payroll feels impossible. This Online Check Writer video expertly introduces Payroll by Credit Card, offering a brilliant solution to pay employees promptly and flexibly. It simplifies payments, whether for the whole team or specific staff, exactly when needed.

Seamless integration with major systems like ADP and Gusto is a critical win, shown clearly. This product onboarding video makes the process look effortless. And securing credit card rewards while paying salaries? That's a significant, tangible benefit powerfully conveyed.

What We Can Learn

Translate complex cellular mechanisms into understandable stories achieving an 86 percent heal rate.


26. Kaseya product feature demo video

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Duration : 3 minutes and 8 seconds

Envisioning a world where technology seamlessly powers every interaction places immense responsibility on IT professionals. This Kaseya piece, rather than a standard product feature demo video, elevates these crucial individuals as the vital infrastructure managers and digital world first responders, showcasing their impact from global commerce to healthcare.

It creates an emotional connection by acknowledging the complexity and dedication required to build, manage, and secure the systems we rely on. Kaseya positions itself as the dedicated partner, investing resources to empower these professionals with innovative solutions that simplify their workflows, ease burdens, and ensure peace of mind.

By highlighting the relentless pursuit of disruptive technologies designed to accelerate businesses and empower IT, Kaseya inspires a vision of shared innovation and future potential. It serves as a compelling example of how video can celebrate the user and their essential role in changing the world.

What We Can Learn

Show detailed internal processes dynamically, revealing intricate functionality with engaging clarity.


27. Zoom SaaS onboarding video

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Duration : 51 seconds

Elevating customer connections across multiple channels defines modern support. This platform unifies essential communication methods like chat, phone, and SMS into a singular interface, empowering agents to efficiently manage diverse interactions from one central place. It builds on a foundation of familiar technology.

Its unique value shines through its integration of optimized video, transforming routine support into rich, personal face-to-face-like engagements. Visually demonstrating this effortless transition makes it a compelling saas onboarding video, highlighting how the product redefines customer experiences with a human touch.

What We Can Learn

Intricate animation clearly demonstrates product interaction within complex biological structures for viewer clarity.


28. Acer Software user guide video

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Duration : 55 seconds

A frontier of computing opens with the Swift 14 AI, confidently establishing integrated intelligence as its core. This device steps beyond being just hardware, presented as a true collaborator where AI features elevate our workflows and creative pursuits.

Dynamic visuals demonstrate practical capabilities like instant recall, imaginative creation via Cocreator, and clear live captions, functioning effectively as a compelling software user guide video. This clarity showcases the integrated NPU's power in making sophisticated functions genuinely effortless for the user.

The video masterfully translates complex AI into clear, desirable outcomes, providing a vivid picture of intelligent PC potential. It serves as inspiration, highlighting how demonstrating value through practical, well-shown features connects emotionally and resonates with viewers.

What We Can Learn

Addressing privacy helps sustain revenue as global ad blocker usage exceeds 40 percent.


29. ffuuss software walkthrough video

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Duration : 56 seconds

Witnessing a hand dryer become a hub of intelligence, this video presents the ffuuss one Hand Dryer not merely as a fixture, but a dynamic element. Its striking appearance offers the first impression, hinting at the deep digital integration focused on innovation and design excellence visible throughout.

Beyond drying, visuals convey data, connectivity, and control, emphasizing a sophisticated platform integration. This illuminating approach illustrates hardware function within a larger ecosystem, offering a conceptual glimpse before a detailed software walkthrough video. Customization highlights its compelling value as a manageable, insightful asset.

What We Can Learn

Show easy internal access visually for user confidence in maintenance and upgrades.


30. Brightcove SaaS onboarding video

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Duration : 59 seconds

Breaking through digital noise demands powerful video communication. This Brightcove overview video compellingly presents their platform as the essential streaming partner. Witnessing the rapid-fire visual showcase of diverse video applications, from captivating entertainment streams to critical enterprise uses, immediately impressed me with the platform's remarkable versatility.

Their focus on end-to-end capabilities, expertly handling everything from initial ingestion through distribution and monetization, directly addresses the complexity businesses face. It simplifies managing varied video needs, enabling solutions like broadcasting live events or creating crucial assets such as effective saas onboarding video content. This holistic approach provides clarity and control.

Ultimately, the video showcases how Brightcove offers the trusted technology and partnership needed to truly harness video's potential for growth. It inspires me to consider the strategic depth required for successful video initiatives and how a comprehensive platform can make that vision a reality for any project.

What We Can Learn

Use video explainers clearly showing features boosting engagement duration by over 50%.


FAQ

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How can welcome videos showcase my software's value to new users instantly?

Welcome videos create immediate engagement by showcasing key features, benefits, and use cases. Highlight what makes your software unique and valuable to new users.

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What makes a software training video truly effective for user learning?

Effective training videos use clear visuals, real-world examples, and interactive elements to break down complex processes into digestible steps. Microlearning modules can be particularly effective.

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How do I create compelling demo videos that convert trial users to paying customers?

Compelling demo videos focus on the software's most valuable features, addressing user pain points and demonstrating a clear return on investment to convert trial users.

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What's the best way to explain complex software features visually in a tutorial?

Explain complex features visually using screen recordings, animations, and annotations. This simplifies understanding and reduces cognitive load for viewers. For example, animate a data flow process.

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Can animation make learning my software easier and more engaging for users?

Animation engages users by visualizing abstract concepts, simplifying complex processes, and adding an element of entertainment to the learning experience.

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What's the optimal length for a new user product introduction video to maximize impact?

Optimal length for a product introduction video is typically 60-90 seconds. This balances concise information delivery with maintaining viewer engagement.

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How can user testimonials build trust and encourage adoption in my onboarding videos?

User testimonials build trust and encourage adoption by showcasing real-world success stories and demonstrating the software's value. Feature diverse users.

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What types of videos best guide users through my software's key functionalities?

Guide users through key functionalities with interactive tutorials, screen recordings with voiceover, and animated explainer videos. Choose the format that best suits your content.

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How should onboarding videos differ for distinct user groups within my software?

Tailor onboarding videos for distinct user groups by adapting content and messaging to specific roles, needs, and technical proficiency levels. Create personalized learning paths.

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What common pitfalls should I avoid when creating software training videos?

Avoid common pitfalls like overly technical language, poor audio quality, and lack of clear visuals. Focus on concise messaging and engaging visuals.

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How crucial are videos for a successful software onboarding strategy?

Videos are crucial for successful onboarding, increasing user engagement, knowledge retention, and overall satisfaction. They form the cornerstone of a positive user experience.

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Can effective onboarding videos reduce customer support inquiries for my software?

Effective onboarding videos proactively address common questions and provide clear guidance, reducing customer support inquiries and freeing up support staff.

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How can I repurpose existing marketing content for my software onboarding videos?

Repurpose existing marketing content for onboarding by adapting messaging, adding interactive elements, and tailoring content to specific user needs. This maximizes content value.

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How do leading software companies leverage video for seamless user onboarding?

Leading software companies use video for seamless onboarding by creating personalized learning paths, interactive tutorials, and engaging product demos. Emulate their best practices.

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What innovative ways can I use video to announce new software features or updates?

Announce new features with short teaser videos, animated explainer videos, or live webinars with Q&A sessions. Choose the format that best suits your audience and message. Typical pricing for a 60-second video ranges from $1000-$6000, depending on complexity, with a turnaround time of 3-8 weeks.



The Psychology of Onboarding: Reducing Cognitive Load


Understanding how users process information changes everything. Effective onboarding isn't just about showing features; it's about making the learning journey effortless. This involves minimizing the mental effort users expend when encountering new software. By presenting information clearly, logically, and in digestible chunks, they avoid feeling overwhelmed or confused. The goal becomes guiding users smoothly towards understanding and utilizing core functionality with minimal friction.

Reducing cognitive load relies heavily on visual communication and thoughtful interaction design within the learning materials. When users can see actions performed directly through screen recordings or grasp concepts via simple animations, complex processes become far easier to follow. Instead of reading lengthy manuals, they receive just-in-time knowledge precisely when needed, often triggered by their actions within the software itself. This immediate relevance reinforces learning and keeps them moving forward.

Software Product Onboarding Video strategies leverage these principles. They employ techniques that break down learning into manageable steps, allowing users to focus on one task at a time before progressing. This layered approach prevents information overload, building confidence step by step.

  • Interactive elements within videos, like clickable links or quick quizzes, provide immediate feedback, confirming understanding and encouraging active participation.

  • Tailoring content based on user roles or prior knowledge ensures relevance, eliminating time spent on irrelevant information and speeding up the learning curve.

  • Analyzing where users struggle most via video analytics helps identify specific points of confusion, allowing for targeted improvements to content or interface design.

  • Incorporating gamification elements, such as progress trackers or badges, motivates users by turning learning into a rewarding experience, fostering a sense of accomplishment.


  • Ultimately, successful software onboarding videos prioritize the user's psychological experience. They are designed not just to inform, but to reduce the mental barrier to entry, making the software feel intuitive and empowering from the very first interaction.


    Why Advids for Software Product Onboarding Video?


    At Advids, we create exceptional Software Product Onboarding Videos that drive results and help you achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective onboarding experiences.

    Transforming User Onboarding Through Animation:

    Customized Software Product Onboarding Video Solutions: We tailor each project, whether it's explainer videos, character animations, or interactive tutorials, to perfectly reflect your brand, style, and target audience, ensuring seamless user integration.
    Creative Storytelling for Engaging Onboarding: Our skilled animators and storytellers craft captivating narratives that resonate with your users, simplifying complex processes and driving product adoption.
    Cutting-Edge Technology for Enhanced User Experience: We leverage the latest software and techniques to create visually stunning onboarding videos that leave a lasting impact and improve user satisfaction.

    Experience and Expertise You Can Rely On:

    12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes Software Product Onboarding Videos truly effective. We've successfully delivered over 320 Software Product Onboarding Videos.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust our expertise to bring their onboarding experiences to life.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    A Partnership Built on Collaboration and Communication:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final onboarding animation. Your input is valued every step of the way.
    Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Software Product Onboarding Videos that drive user engagement and product success.


    Ready to unlock the potential of Software Product Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Software Product Onboarding Video?


    A software product onboarding Video is a short, engaging video that guides new users through the initial steps of using a software product. It aims to reduce confusion, build confidence, and encourage users to explore the software's features and functionalities. onboarding videos are particularly effective for complex software products or those with a steep learning curve . They can be used to introduce new features , demonstrate workflows , and provide helpful tips and tricks.

    Onboarding videos can be used in various ways to enhance the user experience. They can be embedded on the product's website, shared via email, or even integrated directly into the software itself. By providing a clear and concise introduction to the product, onboarding videos can help users get up to speed quickly and start using the software effectively.


    What do top Software Product Onboarding Videos have in common?


    Mastering software onboarding videos requires focusing on user needs and showcasing clear value.

    Target Audience Focus - Craft a message resonating with specific user needs and pain points.

    • Target Audience Focus - Best practice: Use personas to guide messaging and tone.
    • Crystal-Clear Objectives - State the software's core value proposition upfront, within the first few seconds.
    • Crystal-Clear Objectives - Best practice: Start with a problem statement and immediately present the solution.
    • Intuitive User Journey - Visually guide users through key workflows, highlighting ease of use.
    • Intuitive User Journey - Best practice: Use on-screen annotations and visual cues to emphasize navigation.
    • Essential Feature Highlight - Showcase features solving critical user problems, minimizing distractions.
    • Essential Feature Highlight - Best practice: Prioritize features based on user research and feedback.
    • Compelling Value Proposition - Connect the software's features to tangible user benefits.
    • Compelling Value Proposition - Best practice: Use storytelling to illustrate the value proposition.
    • Concise Interface Demo - Show, don't tell, using short, focused screen recordings of key actions.
    • Concise Interface Demo - Best practice: Use screen recordings that mirror real user interactions.
    • Strategic Visual Aids - Use animations and graphics to clarify complex processes and highlight key features.
    • Strategic Visual Aids - Best practice: Use high-quality visuals that are consistent with the brand.
    • Measurable Success Metrics - Quantify the software's impact with data-driven results.
    • Measurable Success Metrics - Best practice: Use charts and graphs to visually represent key metrics.
    • Engaging Call to Action - Provide clear, concise instructions on the next steps for users.
    • engaging call to action - Best practice: Use strong verbs and create a sense of urgency .
    • Practical Application Showcase - Use real-world examples to demonstrate the software's versatility.
    • Practical Application Showcase - Best practice: Show diverse users successfully using the software.


    What makes Software Product Onboarding Video effective?


    Software product onboarding videos become effective when they immediately display core value propositions, highlighting the softwares benefits and addressing critical user challenges. They utilize purposeful screen recordings, animations, and focused micro-interactions to illustrate key features, prioritizing essential information and maintaining a concise narrative within the optimal viewing duration for the target audience.

    interactive elements , including progress indicators , clickable hotspots, and quick knowledge assessments , enhance engagement and knowledge retention. Direct calls to action, strategically integrated within the video, guide users towards the next steps in their onboarding journey. Aligning video tone, style, and content with the target user personas specific needs and expectations is paramount.

    Utilizing storytelling techniques to forge an engaging narrative that resonates with users, enhancing information retention. A high standard of professional production quality , ensuring clear audio, crisp visuals, and a polished overall aesthetic , is a must. Finally, A/B testing methodologies optimize video content and calls to action, maximizing user engagement and product adoption.


    How long should your Software Product Onboarding Video be?


    Optimize software onboarding video length for maximum impact by aligning video type, content, and target audience stage.

    Pre-production Considerations for Determining Video Length:

    • What's the onboarding video's core message?
    • Who is the ideal user for this software?
    • Which features need prominent showcasing?
    • How intuitive is the software's interface?
    • Where will the video primarily reside online?
    • What style best suits the product's brand?
    • Does the video need multiple sections?

    Software product onboarding video length guide

    Software Product Onboarding TypesVideo LengthUse CaseFunnel
    Animated Explainer45-60 secondsCaptures attention quickly, explains core value proposition with engaging visuals, ideal for complex software features, uses bright colors and simple animationsAwareness/Consideration
    Screen Recording1-2 minutesShows software in action, highlights key features and workflows, demonstrates ease of use, uses clear on-screen annotationsConsideration/Conversion
    Live Action Demo1-2 minutesPresents a human element, builds trust, showcases real-world application, uses a friendly presenter and clear product demonstrationConsideration/Conversion
    Product Walkthrough1-1.5 minutesGuides users through key features, step-by-step process, provides practical tips, uses clear visual cues and concise instructionsConversion/Engagement
    Tutorial Montage2-3 minutesCovers multiple features concisely, ideal for advanced users, provides quick solutions to common problems, uses fast-paced editing and clear transitionsEngagement/Retention


    How to create Software Product Onboarding Videos?


    Craft compelling software onboarding videos that resonate with your target audience and drive conversions. Mastering these key phases ensures your videos effectively showcase your software's value.

    * Target Audience - User personas inform the video's tone, style, and level of detail. Focus on their pain points and how the software solves them.

    • Key Feature Selection - Highlight features that solve user problems and deliver immediate value. Show, don't just tell.
    • Storyboard Creation - A detailed storyboard ensures a logical flow and prevents wasted time during filming. Visualize the user journey.
    • Scriptwriting - Use simple, action-oriented language. Focus on benefits, not just features. Keep it concise.
    • Visual Style Choice - A professional, consistent style builds trust and reinforces brand identity. Match the software's aesthetic.
    • Video Recording - Use high-resolution footage and clear audio. Show the software in action, not just static screens.
    • Video Editing - Maintain a fast pace to keep viewers engaged. Use transitions to guide the eye and maintain flow.
    • VFX Integration - Animations and graphics can simplify complex processes and make the video more memorable. Use sparingly.
    • CTA Inclusion - Place clear, concise calls to action at logical points throughout the video and at the end. Make it easy to act.
    • Platform Optimization - Ensure the video looks great on all devices and platforms. Consider different aspect ratios.


    Integrating User Feedback into Onboarding Video Development


    Building on what we've discussed, let's explore how user feedback can transform your software onboarding videos from good to exceptional. Think of feedback as a compass, guiding you towards creating truly effective onboarding experiences. It's not just about gathering opinions; it's about understanding your audience's needs and pain points.

    User feedback is invaluable for creating software introduction videos, especially when showcasing saas onboarding video examples. By actively incorporating user insights, we ensure our videos resonate with our audience and achieve their intended purpose, much like top software onboarding video examples demonstrate. application training videos also benefit immensely from user feedback, allowing us to address specific user challenges effectively.

    • Gather and Analyze: Start with user research before even storyboarding. Use diverse feedback channels like surveys, interviews, and user testing. Analyze feedback themes to identify recurring issues and areas for enhancement.
    • Iterate and Refine: Prioritize actionable feedback and iterate based on user insights. A/B test different versions to see what resonates best with your target audience. Don't be afraid to make changes based on what you learn.
    • Measure and Improve: track metrics like watch time and drop-off rates to gauge user interest . Solicit feedback on specific elements like clarity, pacing, and call to action effectiveness . Use feedback to improve future videos and create a continuous feedback loop .
    • Target and Communicate: Segment feedback by user group to tailor videos to specific user needs. Balance feedback with business goals for a successful outcome . Communicate feedback integration to show users their input is valued.

    User feedback isn't just a step in the process; it's an ongoing conversation. By actively listening and adapting, we create onboarding videos that truly empower our users.


    The Importance of a Strong Call to Action in Onboarding Videos


    Crafting a compelling call to action is essential for successful software onboarding videos. We want our viewers to take the next step, whether it's starting a free trial, requesting a demo, or exploring more features. A strong CTA bridges the gap between passive viewing and active engagement , ultimately driving conversions . Think of it as the guiding hand that leads users towards the value your software offers.

    Let's explore how we can create CTAs that resonate. Clarity is paramount. Use concise, action-oriented language , avoiding technical jargon . For instance, instead of saying "Utilize our advanced analytics dashboard," try "See how our analytics can boost your sales." Context matters too. Align your CTA with the video's content and the user's journey stage . In Product Demo Videos , a CTA like "Start your free trial today" might be perfect, while in product walkthrough Videos , "Learn more about advanced features" could be more appropriate.

    • Consider placement. A well-placed CTA, whether at the beginning, middle, or end, can significantly impact engagement. Experiment with different placements and track results.
    • Emphasize visual prominence . Make your CTA visually appealing using color, animation, and clear on-screen text. application onboarding video examples often showcase effective visual CTA integration.
    • Inject a sense of urgency or scarcity. A limited-time offer or limited availability can encourage immediate action. However, use these tactics sparingly and authentically.
    • Test and iterate. A/B test different CTA variations to see what resonates best with your audience. Software onboarding video examples can provide inspiration for testing different approaches.

    By following these principles, we can transform passive viewers into active users . Remember, a strong CTA isn't just a button; it's an invitation to experience the full potential of your software.


    Crafting a Compelling Narrative for Your Software Video


    Let's talk about crafting a compelling narrative for your software video. It's more than just listing features; it's about connecting with your audience on an emotional level and showing them how your software can transform their lives. Think of your video as a story, with a beginning, middle, and end. It needs to capture attention, build interest, and leave viewers wanting more.

    We can achieve this by understanding our audience's needs and motivations. What problems are they facing? How can our software help them overcome those challenges? By focusing on user benefits and showcasing the value proposition, we can create a narrative that resonates and drives conversions. Remember, show, don't just tell. Use screen recordings and demonstrations to bring your software to life. Looking at software tutorial video examples and engaging software onboarding video examples can spark ideas.

    • Craft a clear, concise message. Avoid jargon and speak directly to your audience in a conversational tone. Imagine you're having a one-on-one conversation with a potential customer.
    • Keep it concise. Respect your audience's time and get to the point quickly. No one wants to watch a long, rambling video.
    • Include a clear call to action. Tell viewers what you want them to do next, whether it's signing up for a free trial or visiting your website.
    • Optimize for different platforms. Ensure your User Onboarding Videos and digital product videos look great on all devices, from desktops to mobile phones.

    By following these guidelines, we can create software videos that not only inform but also inspire. A compelling narrative is the key to transforming viewers into engaged users.


    Using Onboarding Videos to Improve Customer Retention


    Beyond showcasing impressive product onboarding video examples, let's explore how these videos become powerful tools for boosting customer retention. We're not just aiming for initial engagement; we're building lasting relationships. Think of your onboarding videos as a continuous conversation, guiding users, providing support, and showcasing the ever-evolving value of your software. This approach fosters loyalty and maximizes customer lifetime value.

    Imagine turning first-time users into seasoned pros – that's the potential of well-crafted onboarding. By addressing common pain points and highlighting new features through engaging Software Tutorial Videos, we empower users to succeed. The best software onboarding videos anticipate user needs and provide proactive solutions, fostering a sense of confidence and trust.

    • Keep it Fresh: Regularly update your videos to reflect new features and address evolving user needs . feature highlight videos are perfect for showcasing updates and keeping content relevant.
    • Foster a Community: Use your videos to connect users, creating a sense of belonging and shared experience.
    • Empower Through Self-Service: Equip users with the knowledge they need to solve problems independently through comprehensive video resources. This reduces support costs and boosts user satisfaction.
    • Personalize the Journey: Tailor videos to specific user segments, ensuring relevance and maximizing impact. Product onboarding video examples can offer inspiration for creating targeted content.

    By focusing on these key strategies, we transform onboarding videos from simple tutorials into powerful retention tools. We're not just showing users how to use our software; we're guiding them towards long-term success.


    Managing Expectations During Onboarding Video Production


    Creating effective software onboarding videos involves more than just hitting record. Let's explore how to manage expectations and ensure a smooth production process . We'll navigate the key considerations together, setting the stage for a successful video project.

    Think of your onboarding video as a journey. From initial concept to final delivery, understanding each stage sets clear expectations and fosters a collaborative partnership . We'll guide you through the process, ensuring your vision aligns with practical realities.

    • Budget: Budgeting for SaaS explainer videos requires careful consideration. Costs can range from a few thousand dollars for basic animations to tens of thousands for more elaborate productions. We'll work with you to find a solution that fits your needs and budget.
    • Collaboration: We believe in a collaborative approach. Your input is invaluable throughout the process, from initial scripting to final revisions . Open communication ensures we're always on the same page.

    By understanding these key aspects, we can work together to create engaging and effective onboarding videos that drive results.


    How software product onboarding video examples are curated?


    We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic product tour videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or feature exploration within the software.
    7.Brand Alignment Determining video alignment with brand message, identity, and the overall user experience within the software.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, software product onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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