Table of Contents
Tech Advertisement Video Examples
FAQ
Unlocking Tech Video ROI: Metrics and Measurement
Tech Advertisement Video Best Practices
What is a Tech Advertisement Video?
What do top Tech Advertisement Videos have in common?
What makes Tech Advertisement Video effective?
How long should your Tech Advertisement Video be?
How to create Tech Advertisement Videos?

[12 Picks] Tech Advertisement Video References For High-Converting Ads

Tech Advertisement Video
Table of Contents
Tech Advertisement Video Examples
FAQ
Unlocking Tech Video ROI: Metrics and Measurement
Tech Advertisement Video Best Practices
What is a Tech Advertisement Video?
What do top Tech Advertisement Videos have in common?
What makes Tech Advertisement Video effective?
How long should your Tech Advertisement Video be?
How to create Tech Advertisement Videos?

Looking to create video advertisements that capture attention instantly? Explore 30 examples showcasing how impactful video content can significantly boost click-through rates compared to other ad formats. We will analyze the key components that make these videos memorable and engaging, from informative product showcases to trust-building elements. Discover how these examples have driven substantial brand recognition, increased viewer engagement, and ultimately boosted conversions and strengthened brand relationships. Learn how effective storytelling and compelling calls to action can revolutionize your video marketing approach.

Video's role in modern marketing:

  • 87% of marketers acknowledge that video yields a direct, positive impact on sales.
  • 91% of businesses are using video marketing in 2023.
  • Adding video content on your website can drive an 80% increase in conversion rates.

    Elevate your digital presence with video marketing strategies drawn from 30 compelling advertisement videos. We will uncover the secrets behind their effectiveness, examining how they connected with audiences and motivated action. Learn to develop captivating narratives, utilize striking visuals, and design calls to action that drive results. Observe how humor and emotional connection have been used to deeply engage viewers.

1. Thomson Reuters B2B tech video

Pricing
PT1M11S
Duration : 1 minute and 11 seconds

This Thomson Reuters innovation philosophy video masterfully employs abstract motion graphics and a minimalist aesthetic to redefine innovation, transforming it from a vague concept into a tangible, pervasive force. Through the journey of a vibrant orange sphere navigating minimalist geometric landscapes, the video visually articulates how new ideas emerge, break conventional boundaries, and foster seamless communication, strategically positioning Thomson Reuters as a leader in cultivating solutions for law firms.

Why It Stands Out:

Demystifying Innovation Through Abstract Visuals: The video uses a meticulously controlled color palette and precise, procedural animation of an orange sphere interacting with geometric structures to demystify complex ideas. This sophisticated abstract visual storytelling allows Thomson Reuters to convey its nuanced understanding of innovation, making broad concepts relatable and deeply intuitive.

Sparking Ideas and Breaking Boundaries: The narrative dynamically illustrates innovation as a process of discovery, showing ideas "breaking the mold" and connecting across boundaries. This impactful visual metaphor emphasizes Thomson Reuters' commitment to challenging norms and finding "better ways," demonstrating a proactive approach to problem-solving and progress for its clients.

Thomson Reuters: Unlocking Future-Forward Solutions: By focusing on the philosophy and process* of innovation rather than specific products, the video strategically positions Thomson Reuters as a thought leader and a forward-thinking partner. It reinforces the brand's dedication to delivering both grand visions and subtle improvements that address law firms' needs for efficiency and future-proof solutions.

2. Root Planner Software Technical explainer animation

Pricing
PT1M11S
Duration : 1 minute and 12 seconds

Route planning software explainer animation for Root Planner Software masterfully communicates its core value: transforming complex, manual delivery logistics into an efficient, real-time, and data-driven process. The video immediately connects with business owners by vividly portraying the frustrations of manual route planning and lost drivers, then swiftly pivots to showcasing the software's automated route generation, real-time tracking, and insightful performance analytics.

Why It Stands Out:

From Manual Chaos to Automated Route Optimization: This engaging 2D animated explainer transitions from depicting the headaches of manual route planning and lost drivers to demonstrating Root Planner's seamless, automated route generation, showcasing the software's efficiency in simplifying complex logistics for businesses.

Real-Time Control & Data-Driven Insights for Peak Performance: The video highlights Root Planner Software's advanced capabilities through intuitive UI/UX visualizations of real-time driver tracking and dynamic performance analytics. This empowers managers with immediate oversight, enabling data-driven decisions that maximize operational efficiency and customer satisfaction.

* Engaging Animation Simplifies Complex Logistics Management: Utilizing clear 2D character animation and sophisticated motion graphics, the video excels at visually segmenting intricate logistics concepts. This design choice makes features like vehicle tax deductions and comprehensive analytics easily digestible, building confidence in Root Planner as a user-friendly and complete delivery management solution.

3. Square Technology marketing video

Pricing
PT1M11S
Duration : 1 minute and 13 seconds

Square gift card marketing videos like this compelling example showcase how the platform simplifies and boosts sales for businesses, offering flexible, customizable, and trackable gifting solutions. Through a vibrant motion graphics explainer, it seamlessly integrates physical and digital offerings, empowering entrepreneurs with an intuitive omnichannel platform.

Why It Stands Out:

Boost Sales & Customer Engagement: The video compellingly highlights a 16% average increase in customer spend with Square Gift Cards. It strategically positions gifting as a win-win, attracting new patrons and fostering loyalty while retaining revenue within the business ecosystem for sustained growth.

Seamless Omnichannel Gifting: Square presents an integrated solution for both physical and digital gift cards. Businesses easily set up e-gift cards online or stock reloadable plastic cards in-store, all managed through their intuitive POS. This seamless versatility ensures customers can shop conveniently across all channels.

* Customizable Branding & Insightful Tracking: Square enables full customization of gift cards with unique logos or designs, strengthening brand identity. Its platform offers comprehensive, unified tracking of all gift card sales€”in-person and online€”empowering data-driven decisions and efficient revenue management for businesses.

4. HRS Technology marketing video

Pricing
PT1M11S
Duration : 1 minute and 15 seconds

Optimize corporate hotel programs by diving into HRS's dynamic motion graphics, where fragmented business travel complexity is transformed into seamless, data-driven efficiency. This video illuminates how real-time insights and AI automation empower confident procurement decisions, ultimately reinventing how organizations manage their lodging strategies for optimal value and enhanced traveler experience.

Why It Stands Out:

Converging All Hotel Stays on a Single Platform The video expertly illustrates how HRS unifies transient travel, long stays, meetings, and groups into one cohesive booking system. This comprehensive approach simplifies complex procurement for travel managers, showcasing better negotiated rates and streamlined management across all accommodation types.

Real-Time Data for Confident Procurement Decisions HRS empowers organizations with complete insight by leveraging dynamic abstract data visualizations. This ensures critical information is always available, enabling confident, data-backed decisions that enhance overall performance and deliver superior program value.

Automated Efficiency and Seamless Integration High-end motion graphics highlight HRS's smart AI and automation, which eliminate tedious manual tasks from procurement to expense. With seamless API integration into existing ecosystems, the video convincingly demonstrates how HRS provides an easy-to-work-with solution that drives greater program adoption.

5. APX Tech explainer video

Pricing
PT1M11S
Duration : 1 minute and 1 second

Legal payment process simplification: The APX Tech explainer video masterfully illustrates how Abacus Payment Exchange transforms complex legal payment processing into a secure, streamlined, and transparent experience. Through clean vector animation and strategic visual metaphors, it demystifies security protocols and seamless integration, building trust and efficiency for law firms and their clients.

Why It Stands Out:

Seamlessly Connecting Payments to Practice Management: The video visually deconstructs the myriad of payment types and client interactions, then reconstructs them into a cohesive, interconnected network flowing through APX. This animation compellingly demonstrates how the system integrates effortlessly with AbacusLaw, Amicus, and OfficeTools, creating a unified and efficient workflow.

Architecting Unwavering Security & Compliance: Abstract concepts like PCI compliance and data encryption are made tangible through universally recognized visuals such as a robust padlock and an expanding cityscape, illustrating APX's secure environment. This strategic visualization provides viewers with clear, undeniable proof of the platforms commitment to safeguarding sensitive financial information.

* Transparent Pricing & Integrated Ease for Legal Firms: APX directly addresses common industry frustrations by prominently displaying a fixed 3% rate and $1 ACH fee, explicitly highlighting the absence of long-term contracts, monthly fees, or hidden charges. This clear, infographic-style presentation of pricing, combined with diverse payment options, solidifies the value proposition of stress-free financial management for legal professionals.

7. VisaNet Tech explainer video

Pricing
PT1M11S
Duration : 1 minute and 33 seconds

This AI payment network solutions explainer for VisaNet +AI powerfully demonstrates how artificial intelligence transforms complex financial operations into smarter, faster, and more transparent solutions. Through dynamic abstract CGI, procedural animation, and a dialogue-driven narrative, it concretely illustrates AI's impact on critical banking functions, delivering both operational efficiency and enhanced consumer experiences.

Why It Stands Out:

Visualizing AI's Intelligent Problem-Solving: VisaNet +AI is personified as a sophisticated, responsive entity, engaging in dialogue with banking professionals to solve real-world challenges. The video uses dynamic abstract CGI and generative design to visualize AI's processing power, turning complex financial problems into understandable, actionable solutions.

Accelerating Financial Operations with Millisecond Precision: Demonstrating "Smarter Stand-In Processing," the video vividly showcases VisaNet +AI's ability to approve transactions in milliseconds, preventing consumer interruptions. This segment, along with "Smarter Settlement Forecasts" for 7 days, underlines the network's unparalleled speed and predictive capabilities, optimizing cash flow and operational efficiency.

Building Trust Through Real-Time Transparency: With "Smarter Posting," VisaNet +AI enhances consumer clarity by calculating a postability score based on thousands of parameters, providing an immediate, accurate view of payments and balances. This focus on clear information design and real-time data ensures banks can offer greater transparency, fostering trust and improving customer satisfaction.

8. LITEON Enterprise software video

Pricing
PT1M11S
Duration : 1 minute and 36 seconds

This LITEON smart mobility urban solutions video masterfully articulates the pressing challenges faced by modern cities, positioning smart mobility as the foundational step towards a sustainable future. Through an engaging animated explainer, LITEON compellingly demonstrates its expertise in automotive and smart connectivity, presenting a comprehensive vision for transforming congested urban landscapes into efficient, interconnected ecosystems.

Why It Stands Out:

Diagnosing Urban Challenges & Envisioning a Future: The video adeptly highlights critical urban problems like congestion, CO2 emissions, and overcrowding, using dynamic infographic motion graphics and relatable emoji-like icons to underscore their impact. It then pivots to a visionary solution, emphasizing LITEON's role in building "Safe, Smooth, Smart, and Clean" transportation experiences essential for the future.

LITEON's Integrated Smart Mobility & Connectivity Framework: LITEON is strategically positioned as the go-to B2B partner, showcasing its robust capabilities in manufacturing and system integration. The narrative clearly connects smart mobility applications with smart connectivity solutions, presenting an end-to-end framework for urban digital transformation in the era of IoT.

* Crafting a Visually Engaging and Authoritative Narrative: Employing high-quality isometric animation and seamless camera transitions, the video delivers a powerful and digestible message. Complex statistics and strategic concepts are clearly communicated via dynamic text overlays and a confident narration, establishing LITEON's authority as an innovative leader in smart city development.

9. Pregis Technical explainer animation

Pricing
PT1M11S
Duration : 1 minute and 36 seconds

This post-consumer recycled packaging explainer from Pregis masterfully clarifies the critical difference between Post-Industrial and Post-Consumer Recycled content, asserting PCR's essential role in achieving true sustainability. Through engaging 2D motion graphics and data-rich visualizations, it meticulously illustrates how converting consumer waste into new materials like Pregis's HC Renew PCR directly reduces landfill impact and closes the circular economy loop.

Why It Stands Out:

Decoding Sustainable Sources: PIR vs. PCR Explained: The animation visually distinguishes between Post-Industrial (PIR) and Post-Consumer Recycled (PCR) content, using clear, distinct narratives for each material source. This foundational clarity empowers viewers to understand why PCR€”materials used by consumers and then recycled€”is critical for genuine landfill reduction and environmental circularity.

Data-Driven Proof of PCR's Environmental Superiority: Pregis effectively leverages a compelling lifecycle analysis, presented through intuitive radar and bar charts, to quantify PCRs benefits. The video highlights significant reductions in GHG emissions (40%), fossil fuel use (65%), and water usage (70%) compared to virgin resin, providing undeniable evidence of its superior ecological impact.

* Pregis: Closing the Loop for a Sustainable Future: Beyond explanation, the video positions Pregis as a leader in sustainable packaging, demonstrating its advanced extrusion technology for transforming used materials into reliable solutions like HC Renew PCR. By actively reducing consumer landfill waste and meeting evolving consumer and business demands, Pregis actively contributes to a more sustainable, circular future.

10. OpenText AI Cloud B2B tech video

Pricing
PT1M11S
Duration : 1 minute and 38 seconds

Comprehensive data analytics insights are paramount, and this B2B tech video for OpenText AI Cloud powerfully deconstructs the hidden perils of incomplete data analysis. It leverages sophisticated visual storytelling and a compelling cosmic metaphor to reveal how downsampling leads to missed opportunities, positioning OpenText AI Cloud as the indispensable solution for unlocking an entire universe of enterprise intelligence.

Why It Stands Out:

Unmasking the Hidden Costs of Data Downsampling: The video ingeniously uses a "Milky Way" analogy to illustrate how analyzing only a fraction of data means missing vital insights. This memorable visual proof, paired with clear graphical representations of data loss, effectively educates viewers on the critical, often unseen, risks of incomplete analytics.

Visualizing Comprehensive Data Intelligence: OpenText AI Cloud is presented as the holistic answer, utilizing dynamic motion graphics and CGI to demonstrate seamless ingestion of voice, text, and all unstructured data. This ensures businesses gain a complete, uncompromised view of their operations, moving beyond partial analysis to reveal the full spectrum of available information.

* Empowering Strategic Business Transformation: By highlighting benchmarked query speeds and flexible reporting, the video emphasizes how OpenText AI Cloud transforms data into decisive action. It clearly connects granular data processing to broader strategic outcomes, enabling data science teams to deliver breakthrough discoveries and C-suite executives to make informed, opportunity-driven decisions with absolute confidence.

11. Dimensional Technical marketing video

Pricing
PT1M11S
Duration : 1 minute and 39 seconds

Animated retirement income planning is masterfully addressed in this Dimensional video, illuminating a clear, adaptive path to predictable retirement income by actively managing diversified investments against inherent market risks. It brilliantly transforms abstract financial anxieties into a relatable "road to retirement" journey, guiding viewers from the uncertainty of lump-sum savings to the clarity of a consistent income stream through a clean, low-poly animation style.

Why It Stands Out:

Visualizing the Retirement Journey's Challenges: The video uses an approachable low-poly aesthetic to metaphorically depict the "road to retirement," where strategic road signs visually represent common financial hurdles like inflation, market volatility, and interest rate changes. This clever setup for Dimensional immediately contextualizes universal anxieties, making complex financial scenarios feel relatable and preparing the audience for the solution.

Deconstructing Retirement Income Complexity: Dimensional expertly reframes the daunting concept of "retirement savings" into a tangible, reassuring "retirement income stream." This is powerfully illustrated through an animated transition from a single savings block to a dynamic calendar of monthly payments, followed by a clear, diverse visualization of stocks and bonds as flags/ovals, effectively simplifying the complex mechanics of long-term financial planning.

* Dynamic Investment Strategy for Predictable Income: By demonstrating how investments are strategically diversified and adaptively rebalanced to protect against market declines and inflation as retirement approaches, Dimensional offers a clear and confident path. The narrative culminates in a serene, brightly lit road leading towards a future sunset, powerfully conveying the security and predictability of the Dimensional Target Date Retirement Income Funds.

12. MyGeisinger SaaS product video

Pricing
PT1M11S
Duration : 1 minute and 6 seconds

Feeling empowered on your healthcare journey is a vital step MyGeisinger helps achieve. This platform serves as a personal command center, consolidating all necessary tools for managing your health digitally, directly at your fingertips.

Witnessing the dashboard reveal instant lab results dissolves uncertainty, replacing waiting with immediate knowledge. Messaging your care team fosters a direct, reassuring connection, bridging the gap to professional advice. Managing appointments and prescriptions, even getting delivery, simplifies daily health tasks.

What makes this a compelling saas product video is its clear demonstration of user control, especially regarding privacy and access. This focus on security and patient ownership is a powerful lesson for anyone creating digital health communication.

It’s crucial to plan ahead when it comes to high-quality video production. Discuss with our team, how you can get visual style, budget, timeline in sync.

Let's talk


Unlocking Tech Video ROI: Metrics and Measurement


Unlocking real impact means looking beyond surface metrics for a Tech Advertisement Video. We shift focus towards tangible outcomes, understanding how viewing translates into meaningful business results. Maximizing return requires a deliberate approach to measurement and continuous refinement based on performance insights.

Evaluating success begins with understanding true ROI. Marketers track key financial indicators like Customer Acquisition Cost and the crucial Customer Lifetime Value, seeing how video influences long term customer relationships. This moves evaluation beyond simple impressions or likes, connecting video efforts directly to profitability. Tracking engagement metrics provides depth understanding precisely how viewers interact and what holds their attention.

Optimization powers future success. Employing A/B testing allows teams to compare different video elements determining which variations resonate most and drive higher conversion rates. Leveraging advanced analytics tools helps uncover deeper audience behavior patterns. Furthermore, exploring innovative formats like interactive video provides rich engagement data, revealing viewer choices and preferences in real time.

  • Focus on clear compelling call to actions tracking direct impact on conversion rates.

  • Leverage data driven insights through Dynamic Video Optimization personalizing content for viewers.

  • Incorporate authentic user generated content and testimonials building credibility quantifiable through conversion lifts.

  • Explore interactive video elements capturing deeper audience engagement data.


  • Adopting a data driven approach ensures every video iteration learns from the last driving ever improving performance and measurable results.


    What is a Tech Advertisement Video?


    A tech advertisement video is a short, engaging video that aims to promote a technology product or service. It uses visuals, storytelling, and persuasive language to capture the attention of potential customers and highlight the benefits of the product or service. These videos are often used to introduce new products, demonstrate features, or explain complex concepts in a simple and engaging way.

    Tech advertisement videos are used across various platforms, including social media, websites, and online advertising networks. They are a powerful tool for reaching a wide audience and generating interest in a product or service. They can also be used to educate potential customers about the benefits of a product or service, build brand awareness , and drive sales .


    What do top Tech Advertisement Videos have in common?


    Mastering tech advertisement videos requires a strategic approach focusing on Clear Communication and impactful visuals.

    Ideal Customer Profile - Precisely define your ideal user; tailor messaging accordingly. Best practice: detailed user personas .


    What makes Tech Advertisement Video effective?


    A visually compelling design is crucial, employing various shots like close-ups on key features and dynamic tracking shots showcasing seamless user experience, or close-ups highlighting intricate design details. compelling narratives are essential, presenting relatable characters overcoming challenges using the product, emphasizing emotional connection. Thorough market research, including competitor analysis and user surveys, informs creative decisions.

    Demonstrating clear, tangible benefits is key, quantifying them using data and statistics to demonstrate clear ROI or time savings. Multiple, platform-specific CTAs, such as QR codes for mobile viewers and website links for desktop users, are necessary to drive conversions. Evoke specific emotions like excitement, relief, or satisfaction through carefully chosen music, visuals, and storytelling.

    Maintaining consistent brand identity through consistent use of color palettes, logo placement , and typography across all video assets reinforces brand recognition. Tracking key metrics such as view duration, click-through rates, and conversion rates measures campaign effectiveness. Using analogies, metaphors, and visual demonstrations simplifies complex technological concepts for a broader audience. Segmenting the target audience and tailoring the videos message and style to resonate with each segments specific needs and preferences is crucial for maximum impact .


    How long should your Tech Advertisement Video be?


    Optimize tech advertisement video length for maximum impact by aligning video type, content, and target audience stage in the sales funnel.

    Pre-production Considerations for Determining Video Length:

    Tech advertisement video length guide

    Tech Advertisement TypesVideo LengthUse CaseFunnel
    Product Demo45-60 secondsShowcases key features and benefits using a clear, concise, and engaging style, potentially incorporating screen recordings and close-ups of the product's interface.Awareness
    Animated Explainer60-90 secondsSimplifies complex tech concepts using engaging visuals and a clear narrative, ideal for explaining software functionality or technological advancements.Consideration
    User Testimonials30-45 secondsFeatures authentic user reviews, highlighting positive experiences and building trust through relatable stories and diverse perspectives.Decision
    Problem/Solution45-75 secondsPresents a relatable problem and positions the product as the solution, using a compelling narrative and visual storytelling to showcase its effectiveness.Conversion
    App Walkthrough60-90 secondsGuides viewers through the app's key features and functionalities, using screen recordings and on-screen annotations to provide a step-by-step tutorial.Engagement


    How to create Tech Advertisement Videos?


    Crafting compelling tech advertisement videos requires a strategic approach that prioritizes clear communication and impactful visuals. Mastering these key phases ensures your video resonates with your target audience and effectively showcases your product's value.

    * Target Audience - Deeply understanding your audience informs every creative decision.


    Creating a Compelling Tech Video Script


    Let's dive into crafting compelling tech video scripts. A strong script is the foundation of any successful tech advertisement, guiding viewers through your product's value and inspiring action. We'll explore key strategies to make your scripts shine.

    Remember, we're aiming for scripts that resonate with our target audience and drive conversions. Think of it as a conversation with our viewers, not a technical lecture.

    By focusing on these key elements, we can create tech video scripts that are both informative and engaging, ultimately driving the results we want.


    The Importance of Storytelling in Tech Videos


    Beyond technical details and polished visuals lies the heart of truly captivating tech videos: storytelling. Storytelling transforms product demonstrations into compelling narrative s, forging genuine connections with viewers and driving meaningful engagement. Think about the best tech ads you've seen – they likely resonated with you because they told a story, not just listed features. Mastering creative tech video marketing involves understanding this power of narrative.

    Effective software marketing videos go beyond feature demonstrations, using storytelling to showcase the real-world value and impact of your product. Whether you're creating digital product videos for a mobile app or a SaaS platform, storytelling is essential for engaging viewers and driving conversions. For instance, software explainer video examples often leverage storytelling to simplify complex concepts, transforming technical jargon into relatable narratives. This humanizes technology, making it accessible and desirable.

    We can achieve this by:

    Storytelling isn't just a nice-to-have; it's the key to unlocking the true potential of your tech videos, transforming them from simple product demonstrations into powerful tools for connection and conversion. By weaving compelling narratives, we invite viewers into our world, making our tech not just understandable, but truly unforgettable.


    Measuring the ROI of Tech Videos


    Let's face it, justifying video marketing spend can be tricky. We need to demonstrate tangible results. This means moving beyond vanity metrics and focusing on what truly matters: return on investment (ROI). Measuring ROI isn't about complex formulas; it's about understanding how our videos contribute to our business goals.

    Consider this: a well-crafted saas explainer video example can significantly boost free trial sign-ups, directly impacting your bottom line. Similarly, top tech video ads, when analyzed effectively, can reveal valuable insights into audience engagement and conversion drivers.

    By focusing on these key areas, we can effectively measure the ROI of our tech videos and demonstrate their value to stakeholders. This data-driven approach empowers us to create even more impactful videos in the future.


    The Role of Animation in Tech Videos


    Beyond polished visuals and technical details lies animation's power to transform tech videos. Animation breathes life into complex concepts, turning data flows and software functionalities into engaging narratives. It's the secret ingredient that elevates product demos from simple showcases to captivating stories.

    Animation isn't just about aesthetics; it's about connection. It allows us to forge deeper bonds with our audience by evoking emotions, simplifying the complex, and making the intangible, tangible. Think of those engaging tech video ads that stick with you – they likely leverage animation to create a memorable experience.

    By harnessing animation's power, we transform our tech videos into powerful communication tools, capable of not just informing, but truly engaging and inspiring.

    Author & Editor Bio

    Author Jai Ghosh

    A video producer with a passion for creating compelling video narratives, Jai Ghosh brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.