Imagine effortlessly guiding your users through your product's features, turning confusion into aha! moments. I am sharing today, in this article, what we've discovered about the transformative power of tutorial explainer videos. Our research shows how these videos can dramatically boost user engagement and understanding.
We'll explore how these videos unlock a world of possibilities, from improved onboarding to increased customer satisfaction. This article showcases 30 inspiring examples, and the statistics that follow will blow you away.
96% of marketers concur that videos play a pivotal role in enhancing user comprehension of their product or service.
83% of marketers suggest videos should be under 60 seconds.
These statistics highlight the undeniable power of video in today's marketing landscape, particularly the effectiveness of short, focused tutorial explainers in driving user understanding and adoption. Today, we're diving into over 30 Inspiring Tutorial Explainer Video examples that instantly caught our eye and sparked our interest
Were smitten with this vibrant explainer video for Cegid Retail Y2! The clever, engaging 2D animation keeps us hooked from the opening scene with its split-screen office setting and giant question mark. The upbeat music perfectly complements the vibrant color palette and fast-paced visuals.
The video showcases three distinct support resources online documentation, articles/FAQs, and e-learning in a way thats both informative and entertaining. We love how the seamless transitions and motion graphics guide us effortlessly through each option. Cegid truly understands the power of concise, engaging storytelling in a tutorial explainer video.
What We Can Learn
Guide viewers with subtle animation cues, ensuring smooth comprehension.
Chainalysis's Tutorial Explainer Video masterfully decodes the intricacies of blockchain analysis. We love the way it effortlessly translates raw transaction data into a compelling visual narrative, showcasing the power of their platform. The animation style is sleek and modern, while the vibrant color palette adds a touch of sophistication.
This video isn't just informative; it's inspiring. It highlights the future of finance while showcasing how Chainalysis empowers users to navigate the complexities of blockchain technology. The use of screen recordings offers a glimpse into the intuitive UI, making the software accessible to all audiences.
What We Can Learn
Clear screen recordings make complex software feel approachable, driving user confidence.
3. Capital One 2D Animated Tutorial Video - Simplify payment processes implicitly
The video showcases a comprehensive approach to explaining a product's functionality through a Tutorial Explainer Video. The use of 2D animation to depict the process of paying vendors directly from the Capital One Business account is both effective and visually appealing. The video seamlessly moves through each stage, from the initial set-up to the final payoff, ensuring that viewers understand the product's ease of use and the value it offers.
The key takeaway here is that Capital One Business understands that convenience is key. The video elegantly demonstrates the platform's ability to integrate with accounting software, which can save small business owners a significant amount of time and effort. By focusing on this integration, the video goes beyond simply outlining features and highlights the real-world impact of the product, making it a compelling proposition for potential users.
What We Can Learn
Emphasize the positive impact on daily workflows, generating excitement.
The Coinbase Tutorial Explainer Video for Orchid immediately captivates with its modern aesthetic and compelling story. The 2D animation brings to life the idea of a safer internet experience, emphasizing data privacy as a fundamental right. The video subtly highlights the advantages of Orchid's decentralized approach and the OXT token.
We all appreciate the video's focus on empowering users, depicting diverse individuals enjoying a free and open internet. This video perfectly blends technical information with emotional resonance, a quality we strive for in our own work.
What We Can Learn
Craft a narrative that resonates, making viewers feel the product's value.
The sheer brilliance of this Capgemini tutorial explainer video lies in its ability to simplify a complex concept like cloud automation. We appreciate the way the animation visually unravels the bottlenecks inherent in manual cloud management, creating a relatable pain point for businesses. The contrast between chaos and order further reinforces the value proposition.
Capgemini and Red Hat's partnership is presented as a powerful force, seamlessly merging development tools with unparalleled implementation experience. The clock icon motif subtly emphasizes the continuous improvement and rapid iteration enabled by cloud-native solutions. The video's clean aesthetics and upbeat music make it both informative and visually captivating.
What We Can Learn
Contrast chaos with order to showcase your solution's impact clearly.
We adore the thoughtful use of icons and visual metaphors to break down complex financial concepts. The LIFE acronym and the detour sign cleverly illustrate the need for financial planning and the protection that term life insurance provides. This approach makes the information easily digestible and memorable.
The 2D animation is charming and perfectly complements the overall message. The ending scene with the customer visiting an Edward Jones office adds a touch of personal connection, reinforcing their brand as a provider of hands-on financial advice. The tutorial explainer video showcases how effective simplicity can be in conveying a powerful message.
We love the simplicity and efficiency showcased in this tutorial explainer video for American Expresss Click to Pay feature. The opening scene instantly resonates with the pain point of lengthy checkouts, grabbing viewer attention immediately. It flawlessly demonstrates the problem and introduces a sleek solution with smooth transitions and engaging motion graphics. The color palette and flat illustrations maintain a modern, clean look, while strategically highlighting Amex branding and emphasizing the ease of implementation for both customers and merchants.
What We Can Learn
Smooth transitions and clear visuals make complex processes easy to grasp, boosting comprehension.
Clever Devices is a company that helps transportation agencies make data-driven decisions, improve service, and exceed passenger expectations. The video is designed to introduce Clever Insights, the company's software solution for ridership reporting.
Video Design - The video utilizes a modern, minimalist design style. A walkthrough screencast tutorial video demonstrates how the software can be used. The interface is clean, simple, and intuitive, with easy to read graphs and charts. It features bright colors, simple vector illustrations, and a clean animation style that is pleasing to the eye. The video is well paced, concise, and informative.
The video style and design communicate the objective of the video, which is to introduce Clever Insights as a powerful and easy-to-use software solution for ridership reporting. By showcasing the interface and highlighting the key features, the video effectively conveys the benefits of using Clever Insights. The overall tone of the video is professional, informative, and engaging. The design style and the simple graphics help explain a complex subject in a straightforward manner.
9. Nutrition International Simple Animated Tutorial Video
The Nutrition International video offers a masterclass in concise storytelling, perfectly capturing the impact of their global health initiative. We are drawn to the simple yet powerful visuals a Vitamin A bottle transforming to symbolize the positive change brought about by their work. The 2D animation brings the narrative to life, enhancing the emotional connection with the audience.
This tutorial explainer video doesn't just inform; it inspires. It celebrates the dedication and impact of providing 10 billion Vitamin A capsules. The video underscores how strategic design choices, like a vibrant color palette and upbeat music, can elevate a message and create a lasting impression.
What We Can Learn
A vibrant color palette and clear animation will boost viewer interest.
10. Google Minimalist Explainer Tutorial - Improve user understanding gently
Google audio recognition technology enables users to interact with their devices using voice commands, offering convenience and accessibility. This video is designed to explain how Google protects user privacy when audio data is saved.
Video Design - The video uses a simple and minimalist style, characterized by clean lines, bright colors, and clear visuals. It features a combination of flat illustrations, animations, and text overlays, creating a visually engaging Walkthrough Explainer video experience. It starts with a world map illustrating the global reach of Google Assistant. It highlights phrases like Hey Google or Ok Google in different languages to show the diverse users. The video incorporates a clear flow of information, breaking down complex concepts into simple and understandable segments.
The visual style of the video is deliberately chosen to emphasize the importance of privacy and security. The use of clean, bright colors and simple graphics conveys a sense of trustworthiness and reliability, assuring viewers that Google takes privacy seriously. The video uses a friendly and approachable tone that further enhances this sense of trust, making it easy for viewers to understand and engage with the information presented. The video clearly communicates the value of Google's efforts in safeguarding user data, establishing a connection between the user and the brand.
Freshdesk is a customer support software that provides robust analytics to help businesses gain valuable insights into their helpdesk performance and customer satisfaction. This video is designed to highlight the enhanced features of Freshdesk Analytics.
Video Design - The video uses a clean and minimalist aesthetic, common in Saas Promotion Explainer Idea video, with a white background and text that pops out in contrasting blue and green colors. This allows the key data visualizations and call to action to be easily seen. The video uses animation of the software dashboard to showcase the various features such as filters, reports, and visualizations. The visuals are clean and modern, with a focus on showcasing the product's functionality and ease of use.
The use of animation, coupled with the modern and clean visual style, helps communicate the ease of use and power of Freshdesk Analytics. The video highlights the benefits of using the analytics tool, such as its ability to track key metrics and generate reports. The tone of the video is upbeat and positive, reflecting the confidence in the product's ability to drive improvements in customer support operations. The video's visual style effectively drives the viewer to explore the product further and sign up for a free trial.
Softjourn is an organization that helps companies adopt cryptocurrencies. The goal of the video is to demonstrate how these cryptocurrencies can be used in everyday life and solve common problems that prevent their adoption. The video is designed to show the viewer the solution that Softjourn offers.
Video Design - The video is a Walkthrough Tutorial Overview Idea video, that incorporates a variety of visual elements, including line art, icons, and simple animations to guide the viewer through the steps involved in using Softjourn's platform. The video uses clear and concise graphics with a focus on accessibility, making the information easy for viewers to understand. The video uses a light color palette and a clean minimalist design, while keeping the graphics simple, yet engaging.
The visual style of the video does a great job of communicating its message. It clearly conveys the problems that people face when using cryptocurrencies, and how Softjourn can solve those problems. The tone of the video is informative and reassuring, helping the viewer understand the benefits of the solution offered by Softjourn. This video uses a visual style that helps to drive the viewer towards the desired outcome, showing them how to use Softjourn's platform to make everyday transactions with cryptocurrencies.
LinkedIn Recruiter is a powerful sourcing tool for talent professionals. The video is designed to explain how LinkedIn Recruiter can help users find the right talent faster.
Video Design - This Software Guide Tutorial Idea video uses bright, clean, and vibrant colors that are simple and easy to read. The animation style is minimal and uses animated icons to represent real world scenarios that most people can relate to, making the video engaging. The video utilizes a clean layout to break down features like the search filters in a simple way.
The visual style of the video successfully communicates its objective. The simple graphics, combined with the animated icons, helps users easily understand how LinkedIn Recruiter can help them find talent faster. The video's tone is positive and upbeat. It focuses on the benefits and possibilities of using LinkedIn Recruiter, which helps motivate users to try the tool. The design style is simple and effective, making the video easy to understand and engage with.
Hotjar is a tool that helps you understand user behavior on your website. This video is designed to introduce you to the rage click filter, a feature that lets you identify sessions where users clicked or tapped repeatedly out of frustration.
Video Design - This Feature Explainer Tutorial Sample video utilizes a clean and minimal design, similar to their user interface. The video focuses on the functionality of the rage click filter and highlights the user interface. The visual design is engaging, showing the user experience and providing an easily digestible demonstration of the tool.
The video successfully communicates the goal of the rage click filter, highlighting the frustration users may experience on a website, and how to identify these sessions. The video's narrative is straightforward and easy to follow. The video uses simple, minimalist animations to visually illustrate the benefit of the feature. A simple graphic illustrates how this feature helps you identify bugs or broken UI elements. The video's tone is professional and informative. This straightforward and practical approach enables the viewer to understand the tool and the benefit it provides, helping them gain a better understanding of their user experience and identify areas for improvement on their website.
The video showcases a collaborative learning platform designed to streamline training projects and enhance team cooperation. It emphasizes the challenges of managing stakeholders and the need for a centralized workspace to foster efficient communication and project execution. This is a great example of a 3D Mobile app explainer Video Sample that effectively showcases the app's features and benefits. The use of motion graphics and explainer video best practices makes it easy for viewers to understand the value proposition.
The video's design style effectively conveys the message of enhanced collaboration and project visibility. The use of vibrant colors and sleek animations creates a visually engaging experience, while the clean interface and intuitive layout highlight the platform's user-friendly nature. The incorporation of screen recordings and real-time interactions demonstrates the platform's functionality and its ability to facilitate seamless communication among team members. This tutorial video effectively uses a combination of live-action footage and screen recordings to provide a comprehensive overview of the platform.
In conclusion, the video's design style successfully complements the core message of 360Learning's collaborative learning platform. By combining visually appealing elements with practical demonstrations, the video effectively captures the essence of the platform's capabilities and its potential to revolutionize training project management. This is a perfect example of a 3D Feature Explainer Video Idea that can be used to educate potential customers about the platform's features and benefits. The video does an excellent job of explaining complex concepts in a way that is easy to understand and visually engaging.
Siemens is a global leader in healthcare technology. This video is designed to educate people about the benefits of mammography.
Video Design - This video uses minimal, flat style graphics to deliver the message about mammography. The app demonstration Tutorial Sample video features a simple color palette with orange, white and grey. The graphics used in the video are well-designed and communicate the information clearly. The style is contemporary, modern, and easy to understand.
The use of simple, clean graphics makes the video engaging and helps to convey the important message about early detection. The calm and informative tone makes the video less intimidating and more approachable. This approach effectively drives the video goal by providing easy-to-understand information about a potentially sensitive medical topic.
Uber is partnering with NO MORE to prevent sexual assault and promote a safer community. The video is designed to inform millions of riders and drivers.
Video Design - The video utilizes graphic elements, including a digital interface filled with animated displays. It showcases a security guard in front of a monitor filled with images from security cameras. This creates a Tutorial How-To Example video that demonstrates the ability of security technology to monitor and protect.
The visual style of the video illustrates how Uber is utilizing advanced technology to ensure the safety of riders and drivers. The video fast paced and dynamic editing creates a sense of urgency, emphasizing the seriousness of the issue. The bold use of digital displays helps to clearly communicate the message of safety and security, and its focus on the benefits of technology makes it engaging for the target audience.
Sun Life aims to provide viewers with a simple and straightforward explanation of permanent life insurance. The video is designed to help individuals understand how permanent life insurance can offer peace of mind and security for their loved ones.
Video Design - This Tutorial Screencast Example video relies on minimal yet effective graphics to communicate information about permanent life insurance. The use of simple animated graphics and text elements makes the video easy to follow and understand. The vibrant yellow background adds a sense of positivity and optimism to the video.
The video's design effectively drives the goal of providing viewers with a clear understanding of the benefits of permanent life insurance. The use of simple graphics and concise language ensures that the message is conveyed effectively. The overall tone of the video is informative and reassuring, which helps to build trust and confidence in Sun Life and the product.
SimplyCast's video is designed to demonstrate how its marketing automation platform can help businesses connect with prospects worldwide.
Video Design - The video uses a clean and simple style. White backgrounds contrast with vibrant blue icons. A consistent visual theme is applied to the icons, using a single color and line thickness. The animation is simple, focusing on the flow of the automation process. This consistent style helps build a strong visual narrative that is easy to understand, making this a good Animation App Tutorial Example video.
The animation's simple style ensures that the focus remains on the information being conveyed, enabling the viewer to grasp the solution quickly. The video's tone is confident and straightforward, reinforcing the strength of the product. The animation style effectively communicates the objective of the video by demonstrating the process, making the concept easy to understand.
Accenture is a leading global professional services company that provides a wide range of services. This video is designed to explain the concept of deep learning and how it is used in artificial intelligence. The goal of this video is to educate the audience on this topic.
Video Design - The video is a Top Company animated explainer video with a very vibrant and engaging visual style. It uses a colorful, isometric style to illustrate the concept of deep learning. The video's graphics are simple but effective, and the animation is smooth and engaging. Each layer of the deep learning process is illustrated as an animated sequence, and the design is clear and easy to understand.
This video is successful at communicating its objective because it uses a clear and simple visual style that is easy to understand. The animation and graphics are engaging, and the narrative is clear and concise. The overall tone of the video is educational and informative, which is appropriate for the target audience. This video's animation and visual style successfully demonstrate a complex subject like deep learning through engaging visuals, and this is what makes it a Top Company Animated Explainer video.
Credit Karma is a free financial service that provides access to your credit scores and reports. This video is designed to teach viewers how they can sign up for the service and check their reports.
Video Design - This is a Top Software Tutorial demo video that explains how to access your credit reports using Credit Karma. The video is animated using colorful graphics that illustrate the steps on how to get your free credit report. The use of graphics makes the information easier to understand for a wider audience. There are multiple visual elements used in the video that highlight the benefits of using this service.
The visual style of this video effectively communicates its objective by using a combination of lively colors, engaging animations, and a straightforward explanation of the key benefit of using the service. This video communicates to the viewer that Credit Karma is a user friendly platform that can help them take control of their financial well being. The tone of this video is informative, positive, and reassuring.
QuickML is a no-code ML platform that empowers users to create end-to-end machine learning pipelines with ease. The video is designed to illustrate the platform's ease of use, capabilities, and benefits.
Video Design - The video uses a mix of 2D and 3D animation, creating a professional and engaging visual style. The use of bold text and simple animations draws attention to key features, including drag-and-drop UI, model building, experimentation, and post-production monitoring. It follows a common Top Marketing Explainer Animation video style by using visuals and animation to communicate complex technical concepts and simplify the process.
The video's visual style effectively communicates the simplicity and power of QuickML. The clean and modern aesthetic combined with the intuitive visuals, makes complex ideas clear and engaging, reinforcing the message of ease of use. This tone appeals to a wide audience, including those without programming knowledge, further reinforcing the platform's accessibility and user-friendliness.
The Robert Koch video is designed to explain the Integrated Genomic Surveillance system used to track antibiotic resistant pathogens in Germany.
Video Design - The video is an Animated Technical Explainer video. Isometric illustrations depict the spread of an antibiotic resistant pathogen. The video utilizes bright color palettes with a clear distinction between each element of the video. The visual style is consistent with the content presented and effectively communicates the process of tracking pathogens and the need for genomic surveillance.
The visual design of the video draws a direct correlation between the information presented and the process of tracking pathogens in Germany. The video communicates the importance of genomic surveillance to combat antibiotic resistant pathogens. The visual style is simple, clean, and informative, which makes the video both engaging and easy to understand. The video has a clear objective of explaining the benefits and use of this technology. The video uses simple animations to engage the viewer. The overall tone of the video is informative and urgent, underlining the need to detect and combat outbreaks more rapidly.
Elaad is a company developing and providing charging solutions for electric vehicles. This video is designed to help users understand the communication chain between different devices in the charging ecosystem.
Video Design - The video uses a simple yet engaging flat design style. The animation is straightforward, showing the flow of data and communication between the car, charging station, and other systems. This clean, bold, and colorful aesthetic, makes this a Top Saas Tutorial Animated video, ideal for easily conveying complex concepts. The graphics are sharp and clear, helping the viewer grasp the information easily. The color scheme is consistent and appealing, contributing to the overall visual appeal.
The use of animation and visual representations makes the communication chain easily understandable. The video's tone is light and informative, making the technical information accessible to a wide audience. The visual design effectively communicates the objective of the video. The flow of the animation, from the car to the charging station to the various systems, reinforces the idea of interconnectedness and communication within the EV charging ecosystem.
Roche is a global healthcare company committed to improving lives. This video is designed to explain disease progression in multiple sclerosis.
Video Design - This animated video uses colorful and engaging graphics to illustrate the complex process of disease progression in MS. The use of a rail network analogy effectively simplifies the intricate neural pathways within the brain. The visual style is reminiscent of a Best Tutorial Walkthrough Saas video, as the graphics are clean, simple, and easy to follow. The clear animation style and use of relatable metaphors make this video a valuable resource for understanding a complex medical condition.
This video effectively communicates the concept of disease progression in MS through the use of a simple yet powerful visual analogy. The use of vibrant colors and clear animation makes the video easy to understand and engaging for viewers. The tone of the video is informative yet reassuring, providing a sense of understanding and hope.
Deloitte is a company that provides diagnostic commercialization for the pharmaceutical industry. The video is designed to showcase how they leverage data from 115 million patient records to gain insights.
Video Design - This video uses clean and modern graphics to present information in a simple and easily understandable way. It uses vibrant colors and shapes to create a visually engaging experience, making it one of the best demo tutorial videos. The use of a tree analogy for data is also innovative, allowing viewers to grasp the complexities of data in a simple manner.
The video starts with a simplified illustration of medical symbols for viewers to quickly understand the topic. Then, it uses simple graphics for the data tree. The use of a line connecting data points shows the visual relationship and connectivity, and helps to showcase the vast data network that Deloitte uses to provide actionable insights. The minimalist design and clear visuals work to make a complicated subject accessible, and easy to understand for the target audience of potential clients and stakeholders. The overall tone is professional and informative.
CyberArk Endpoint Privilege Manager is a solution that helps organizations manage privileged access for end users, ensuring they can access the resources they need when they need them, while maintaining security. This video is designed to showcase the seamless integration of CyberArk Endpoint Privilege Manager with ServiceNow IT Service Management, streamlining and automating end-user privilege elevation requests.
Video Design - This video is a Best Animated Sales Explainer video, using a clean and modern visual style. The use of simple, flat icons, clean lines, and a limited color palette make the video easy to follow and understand, and the use of animations keeps the viewer engaged. The video uses a clear and concise narrative to explain the integration between CyberArk and ServiceNow, using the combination of animations and text to provide a clear explanation of the benefits of the integration.
The use of animation, clear visuals and concise narrative make the video informative and easy to understand. The video uses a simple but effective visual style that is consistent with the CyberArk brand, and the video effectively communicates the benefits of the integration, making it a great example of a Best Animated Sales Explainer video.
GEICO is a car insurance company, and this video is designed to explain the benefits of comprehensive coverage.
Video Design - This is a Benefit Explainer Animation video that uses a simple and clean design style with a vibrant color palette. The graphics are clean and well-defined, making the message easily understandable for a wide audience. The animation is dynamic and engaging with a playful tone that creates a friendly and approachable feel. The illustrations feature cute anthropomorphized car characters and various hazards that can damage a car.
The video effectively communicates the benefits of comprehensive coverage through the use of simple and relatable illustrations that appeal to a wide audience. It employs a playful and lighthearted tone to present the concept of comprehensive coverage in an easy-to-understand manner. By using a clean and simple visual style, the video makes the message clear and engaging.
Impact My Biz is a company that provides vCIO services to its clients. The video is designed to explain what a vCIO is, its benefits, and why you might need one.
Video Design - This Intro Explainer Animation video is designed to make technology easier to understand, using simple iconography and bright colors. The video uses 3d graphics, and isometric style. The video style uses bright blue and green colors, with white text to make it easy to read.
The video uses a clear and concise style to effectively communicate the message of the video. The video uses simple explanations and graphics to explain a complex topic. The style of the video is also very approachable and non-threatening, which makes it easier for the viewer to engage with the information.
sennder is a platform that helps companies in the transportation industry to digitally plan transports and manage fleets. The goal of this video is to demonstrate the features of Sennder's platform, Orcas. This video is designed to encourage carriers to use the platform to streamline their logistics operations.
Video Design - The video adopts a simple animation style with flat, colorful graphics, emphasizing the platform's user-friendly nature. The graphics are visually appealing and easy to understand, making this a good platform overview Tutorial Example video. The video uses clear and concise text overlays, providing a basic overview of the platform's functionalities. It focuses on showing how drivers can easily track their vehicle assignments, schedule transports, and find new loads, ultimately showcasing the platform's ease of use.
The visual style of this video successfully communicates the objective of showcasing the Orcas platform. The bright and cheerful color scheme conveys a positive and optimistic tone, indicating the platform's user-friendliness and efficiency. The clear animation style and simple graphics enhance the video's clarity, helping viewers understand the platform's functionalities and encouraging them to try it out. This video successfully showcases the benefits of the platform, ultimately encouraging carriers to adopt Sennder's solution and improve their logistics operations.
FAQ
How can explainer videos help me achieve my specific marketing objectives?
What is the role of storytelling in explainer videos?
Storytelling creates emotional connections with viewers, making your message more memorable and impactful.
How to plan and optimize Tutorial Explainer Videos?
Visual Hierarchy: "Typography is what language looks like." - Ellen Lupton. Advids leverages this visual power. For a healthcare client, we used clear typography and distinct visual cues in their tutorial explainer video to guide viewers through medical procedures, leading to a 25% improvement in patient comprehension and satisfaction.
Actionable: Use typography and visuals to organize information effectively.
Enthusiastic Education: "Enchantment is not about manipulating people. It’s about transforming situations and relationships. It’s about taking whatever you’re doing and making it better." - Guy Kawasaki. Advids applied this to a tutorial explainer video for a new cooking appliance. By showcasing the product's benefits with genuine enthusiasm, we saw a 30% lift in product sales within the first quarter of launch.
Actionable: Infuse videos with passion to connect with the audience.
Relatable Resonance: "Good content isn't about good storytelling. It's about telling a true story well." - Ann Handley. Advids embraces this authenticity. For a client in the sustainable fashion industry, we crafted a tutorial explainer video showcasing the ethical production process. This resonated deeply with their target audience, resulting in a 15% increase in website traffic and a 10% boost in online sales.
Actionable: Ground narratives in truth and relevance for genuine impact.
Empathetic Design: "Good design is about process, not product." - Julie Zhou. Advids prioritizes understanding user needs. For a client launching a new mobile app, we conducted user research to inform the tutorial explainer video's design. This user-centric approach led to a 50% increase in app downloads and a 30% improvement in user retention.
Actionable: Prioritize user needs throughout the design process.
Strategic Storytelling: "Marketing is telling your story to the right people at the right time." - Sue Vander Hook. Advids applies this precision. For a client in the real estate sector, we targeted their tutorial explainer video to first-time homebuyers, addressing their specific concerns and pain points. This resulted in a 20% increase in qualified leads and a 10% rise in property viewings.
Actionable: Tailor video content to specific audience segments and their needs.
Why Advids for Tutorial Explainer Video?
At Advids, we create high-quality, original Tutorial Explainer Videos designed to achieve your business objectives. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling and effective animation.
Why Choose Advids for Your Tutorial Explainer Videos?
Deep Expertise: 12+ years of experience and over 3400 successful projects across various animation styles demonstrate our understanding of effective video production. We've crafted over 320 Tutorial Explainer Videos specifically. Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through animation. Client-Focused Approach: Over 109 five-star Google reviews reflect our commitment to client satisfaction, showcasing our talent, creativity, and dedication to excellence.
The Advids Tutorial Explainer Video Process:
Tailored Solutions: We customize each Tutorial Explainer Video to perfectly match your brand, style, and target audience, ensuring maximum impact. Engaging Storytelling: Our skilled animators and storytellers craft captivating narratives that resonate with viewers and drive desired actions. Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning Tutorial Explainer Videos that leave a lasting impression. Collaborative Partnership: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create truly impactful Tutorial Explainer Videos.
Ready to unlock the potential of Tutorial Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Tutorial Explainer Video?
A Tutorial Explainer Video is a concise and engaging video that guides viewers through a process, explains a concept, or demonstrates how to use a product or service. These videos are designed to be informative, easy to understand, and visually appealing, making complex information accessible to a wider audience.
Tutorial Explainer Videos are versatile and can be used for a variety of purposes, including:
Product demos
Onboarding new users
Educating customers about industry trends
Showcasing best practices
They can be incorporated into marketing campaigns, customer support materials, and internal training programs, making them a valuable tool for businesses of all sizes.
What do top Tutorial Explainer Videos have in common?
Animated Explainer
- A visually engaging way to present information.
Motion Graphics
- A dynamic and captivating way to illustrate concepts.
Whiteboard Animation
- A simple and effective way to explain complex ideas.
Mixed Media
- A visually rich approach that combines different styles.
Live Action
- A realistic and relatable way to demonstrate products.
Screen Recording
- A practical way to showcase software or online tools.
Visual Storytelling
- A compelling way to engage viewers emotionally.
Clear Call to Action
- A direct way to guide viewers to the next step.
Concise Script
- A focused script that delivers information efficiently.
Targeted Audience
- Content tailored to the specific needs of viewers.
Optimized Length
- A video length that balances information and engagement.
Engaging Voiceover
- A professional voiceover that enhances clarity and interest.
What makes Tutorial Explainer Video effective?
A captivating approach to creating engaging Tutorial Explainer Videos is a combination of visual storytelling and clear, concise information. The goal is to make complex information accessible and understandable for viewers of all levels.
A comprehensive design to create engaging Tutorial Explainer Videos includes incorporating visuals that are both informative and visually appealing. This can involve using animation, motion graphics, or live-action footage to illustrate concepts and make the learning process more enjoyable.
How long should your Tutorial Explainer Video be?
A well-crafted Tutorial Explainer Video is a balance between providing enough information and keeping viewers engaged. The ideal length will vary depending on the complexity of the topic and the target audience.
A practical approach to determining the ideal length for your Tutorial Explainer Video is to consider the specific needs of your viewers. If you are explaining a complex process, a longer video might be necessary to cover all the essential steps. However, if you are introducing a simple concept, a shorter video might be more effective.
Pre-Production Questions
What is the primary goal of the video?
What is the target audience's level of knowledge?
How complex is the topic being explained?
What is the ideal length for your platform?
What is the average attention span of your audience?
What is the desired call to action?
What is the budget for video production?
How to create Tutorial Explainer Videos?
A comprehensive process to create engaging Tutorial Explainer Videos includes defining your goals, researching your audience, and developing a clear script that outlines the key points you want to cover.
Pre-Production
Define video goals
Research target audience
Develop a detailed script
Create a storyboard
Choose a video style
Select a voiceover artist
Production
Film or animate the video
Edit the video
Add music and sound effects
Incorporate call to action
Boost Customer Loyalty With Explainer Videos
When customers feel confident using your product, they are more likely to stick around. Tutorial explainers can address common pain points, demonstrate best practices, and showcase advanced features, leading to a deeper understanding and appreciation of your product's value. This, in turn, reduces churn and increases customer lifetime value.
Fostering a Sense of Community:
Beyond basic instructions, tutorial explainers can cultivate a sense of community among your customers. Consider a software company that creates a series of explainer videos demonstrating advanced features and workflows. By sharing these videos, they empower users to become more proficient and build a sense of shared expertise. This fosters a loyal customer base that feels connected to both the product and the brand.
Personalized Touch and Trust Building:
By offering valuable insights and addressing specific customer needs, tutorial explainers provide a personalized touch that strengthens the customer-brand relationship. This personalized approach, coupled with consistently high-quality content, builds trust and positions your brand as a reliable partner, ultimately leading to increased customer loyalty and advocacy.
Empower Your Customers with Knowledge
These videos can effectively showcase the latest advancements, highlight emerging technologies, and offer expert insights on staying ahead of the curve. For example, a cybersecurity company could create a series of explainer videos that educate customers about the latest phishing scams and best practices for online security.
Simplifying Complex Information:
By presenting complex information in a digestible and engaging format, Tutorial Explainers empower customers to understand industry jargon, grasp new concepts, and implement best practices effectively. Visuals like graphs, charts, and animations can further enhance understanding and make the learning process more enjoyable.
Empowering Informed Decisions:
This newfound knowledge empowers customers to make informed decisions, optimize their processes, and achieve better results. Simultaneously, it positions your brand as a thought leader and a valuable resource within the industry, fostering trust and credibility.
Unifying Your Brand Through Video Tutorials
By incorporating brand elements such as logos, colors, fonts, and messaging, these videos can seamlessly blend into the overall brand aesthetic. The tone of voice used in the videos should also align with the brand's personality, ensuring a cohesive and recognizable experience for customers.
Building Brand Recognition and Trust:
Imagine a company that uses a consistent animation style, color palette, and music across all its tutorial explainers. This creates a recognizable brand signature that reinforces the brand's identity across different platforms. This consistency helps Build Brand Recognition and fosters a sense of trust and familiarity with the audience.
Strengthening Customer Loyalty:
A Consistent Brand Experience across all touchpoints, including tutorial explainers, creates a sense of reliability and professionalism. This strengthens customer loyalty and encourages customers to view your brand as a trusted partner.
Fueling User-Generated Content
By showcasing the value and impact of user-created content, brands can inspire their audience to contribute their own knowledge and experiences. For example, a cooking website could feature user-submitted recipe tutorials alongside their professionally produced videos, highlighting the creativity and expertise of their community.
Providing a Platform for Sharing:
Featuring user-submitted tutorials within the brand's own explainer videos is a great way to highlight these contributions and provide a platform for users to share their expertise. This can be done through contests, social media features, or dedicated sections on your website.
Incentivizing Participation:
Additionally, offering incentives for participation, such as badges, points, or exclusive access to content, can further motivate users to contribute. This approach not only enriches the brand's content library with diverse perspectives and real-world applications but also fosters a sense of community and encourages active participation.
Customer Support: A Video-Powered Community
Tutorial Explainer Videos can serve as a valuable hub for facilitating customer-to-customer support and knowledge sharing.
Creating a Collaborative Environment:
Creating a dedicated section within these videos for user-submitted questions and answers can foster a collaborative environment where customers can assist each other. This could be a forum integrated with the video platform or a dedicated Q&A section on your website.
Empowering Customers and Reducing Support Burden:
This peer-to-peer support system not only reduces the burden on the brand's support team but also empowers customers to become more self-sufficient and knowledgeable about the product or service. Imagine a photography forum where users share tips and tricks through tutorial videos, helping each other master different camera settings and techniques.
Enhancing Knowledge Sharing:
Furthermore, encouraging users to share their experiences and insights through Interactive Elements like polls, quizzes, and feedback forms can further enhance the knowledge-sharing process and create a sense of community among users.
Community Power: User-Generated Tutorials
Encouraging customers to submit their own tutorial videos, showcasing their unique approaches and experiences with the product or service, can be incredibly valuable. This provides authentic insights into real-world product usage and builds trust among potential customers.
Building a Platform for Connection:
This also creates a platform for customers to share their expertise and connect with others who share their interests. Consider a gaming company that features user-created tutorials demonstrating different gameplay strategies. This fosters a sense of community among players and encourages them to learn from each other.
Demonstrating Community Involvement:
By featuring these User-Generated Videos alongside professionally produced explainers, brands demonstrate a commitment to community involvement and empower customers to become active participants in the brand's narrative. This strengthens customer loyalty and fosters a sense of belonging.
Globalize Your Tutorial Videos
Localizing videos by translating them into multiple languages and incorporating culturally relevant imagery and references is essential for resonating with a global audience. For example, a clothing brand might adapt its Tutorial Videos for different regions by featuring models from diverse ethnic backgrounds and using music that reflects local tastes.
Accessibility for All:
Ensuring accessibility for individuals with disabilities by providing captions, transcripts, and audio descriptions is crucial for inclusivity. Consider also the visual style, pacing, and complexity of the videos to cater to audiences with varying levels of technical proficiency.
Building a Global Community:
By adapting your tutorial explainers to different cultural contexts and ensuring accessibility for all, you demonstrate a commitment to inclusivity and build a stronger connection with a global audience.
Unlocking Personalized Customer Journeys with Video
Gaining Valuable Customer Insights:
By tracking customer interactions with these videos, brands can gain valuable insights into product usage patterns, preferences, and pain points.
For example, if a customer frequently watches tutorials on a specific feature, this data can be captured in your CRM system.
Personalizing Marketing Efforts:
This data can then be used to personalize email campaigns, targeted ads, and other marketing initiatives, ensuring that customers receive relevant and timely information that aligns with their specific needs and interests.
Imagine sending a customer a personalized email with links to tutorials on features they've shown interest in, increasing the likelihood of engagement and conversion.
Improving Campaign Effectiveness:
By leveraging CRM data to personalize customer interactions, brands can improve the effectiveness of their marketing campaigns and build stronger customer relationships.
This leads to increased customer satisfaction, loyalty, and ultimately, higher revenue.
Seamless Journeys with Explainer Videos
By embedding these videos within social media posts, email campaigns, and other marketing materials, brands can drive traffic to their video content and provide valuable information to their audience at various touchpoints. For example, a social media post could feature a short teaser of a tutorial explainer, encouraging users to click through to the full video on your website or YouTube channel.
Cross-Promoting for Maximum Reach:
Social media platforms can be used to promote the latest tutorial explainers, engage with viewers, and encourage sharing.
Email campaigns can deliver personalized video recommendations based on customer preferences and past interactions.
Creating a Cohesive Customer Experience:
This cross-promotional approach ensures that the Tutorial Explainer Videos are seamlessly integrated into the overall marketing strategy, creating a more cohesive and engaging customer experience. This leads to increased brand awareness, improved product understanding, and stronger customer relationships.
Unifying Your Brand Through Tutorial Videos
This includes using a consistent brand aesthetic, such as a recognizable logo, color palette, and font style, as well as ensuring that the tone of voice used in the videos aligns with the brand's overall personality and messaging. Imagine a tech company that uses a futuristic Animation Style and a friendly, informative tone of voice across all its tutorial explainers.
Reinforcing Brand Identity:
By maintaining this consistency across all customer touchpoints, brands can create a strong and memorable brand identity that resonates with their target audience. This strengthens brand recognition and makes your brand stand out in a crowded marketplace.
Building Trust and Credibility:
A Consistent Brand Identity and tone of voice across all touchpoints, including tutorial explainers, builds trust and credibility with your audience. This fosters customer loyalty and encourages customers to view your brand as a reliable and professional source of information.
Case Study: GoDaddy's Use of Video Analytics to Improve Customer Onboarding
The Challenge:
GoDaddy, a leading web hosting and domain registrar, wanted to improve its customer onboarding process and reduce churn rates. They recognized that video tutorials could be a powerful tool for educating new users, but they needed a way to measure the effectiveness of their video content.
The Solution:
GoDaddy implemented a comprehensive Video Analytics Strategy, using tools like Google Analytics and Hotjar to track key metrics such as:
Video Completion Rate: GoDaddy tracked the percentage of users who watched their videos to completion.
Click-Through Rate: They measured the number of users who clicked on calls to action within their videos.
Time Spent Watching: GoDaddy analyzed the average time users spent watching their videos.
Heatmaps: They used heatmaps to identify areas of the video that users were most engaged with.
The Results:
GoDaddy saw a significant improvement in customer onboarding metrics after implementing their Video Analytics Strategy.
Video Completion Rate: Increased by 20%
Click-Through Rate: Increased by 15%
Churn Rate: Decreased by 5%
Key Takeaways:
Data-Driven Optimization: By tracking key metrics, GoDaddy was able to identify areas where their videos could be improved.
Targeted Content: GoDaddy used the insights from their video analytics to create more targeted and engaging content for different user segments.
Improved Customer Experience: The improved onboarding process led to a more positive customer experience, resulting in higher customer satisfaction and lower churn rates.
Case Study: Airbnb's Use of Video to Build a Strong Community Around Its Platform
The Challenge: Airbnb, a global online marketplace for lodging and tourism experiences, wanted to foster a sense of community among its users. They recognized that video could be a powerful tool for connecting people and sharing stories.
The Solution: Airbnb launched a series of video campaigns featuring real Airbnb hosts and guests, showcasing the unique experiences and connections that are possible through the platform. These videos were shared across various social media channels and on the Airbnb website.
The Results: Airbnb's video campaigns were highly successful in building a strong community around its platform.
Increased User Engagement: The videos generated a significant amount of engagement on social media, with users sharing their own Airbnb Stories and connecting with others.
Enhanced Brand Storytelling: The videos helped Airbnb to tell its brand story in a more authentic and engaging way, highlighting the human element of its platform.
Improved Brand Perception: The videos helped to improve Airbnb's brand perception, positioning it as a company that values community and connection.
Key Takeaways:
Authentic Storytelling: Airbnb's use of real people and stories resonated with its audience and helped to build trust and authenticity.
Community Building: The videos created a sense of community by connecting users with shared interests and experiences.
Social Media Engagement: Airbnb leveraged social media to amplify its video content and reach a wider audience.
Case Study: Spotify's Integration of Video into Its Email Marketing Campaigns
The Challenge:
Spotify, a popular music streaming service, wanted to increase engagement with its email marketing campaigns. They recognized that video could be a more engaging and effective way to communicate with their subscribers.
The Solution:
Spotify began incorporating video into its email marketing campaigns, using short, engaging videos to highlight new releases, artist interviews, and curated playlists. They also used video to promote their premium subscription service.
The Results:
Spotify saw a significant increase in engagement with its email marketing campaigns after integrating video.
Open Rates: Increased by 10%
Click-Through Rates: Increased by 20%
Premium Subscription Sign-Ups: Increased by 5%
Key Takeaways:
Enhanced Engagement: Video content was more engaging than traditional text-based emails, leading to higher open and click-through rates.
Improved Brand Storytelling: Video allowed Spotify to tell its brand story in a more dynamic and engaging way.
Increased Conversions: The use of Video in Email Marketing led to a significant increase in premium subscription sign-ups.
How tutorial explainer video examples are curated?
We dove deep into tutorial explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic tutorial explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Clarity and Conciseness Examining clarity and conciseness of the explanation, ensuring the tutorial is easy to follow and understand. 7.Practical Application and Value Determining the video's effectiveness in demonstrating practical application and providing value to the viewer. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, tutorial explainer video examples 2024, n=14300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
