Video Creation Service

30 Tutorial Explainer Video Examples To Simplify User Onboarding

Orko Roy
Last updated
Jul. 06, 2025

Revolutionize user onboarding by harnessing the engaging power of video. Discover expertly designed tutorial explainer videos that transform complex product features into easily digestible information for new users.

Video's role in modern marketing:

96% of marketers concur that videos play a pivotal role in enhancing user comprehension of their product or service.
91% of businesses use video as a marketing tool.
83% of marketers suggest videos should be under 60 seconds.

Outdated onboarding experiences can lead to customer churn. This article showcases 30 examples of tutorial explainer video, each demonstrating innovative approaches to create a superior user experience. Explore these diverse examples to gain practical insights for developing truly captivating onboarding processes.

Tutorial Explainer Video Examples

1. Oracle Cloud

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Duration : 1 minute and 0 seconds

Navigating the essential shift to modern application architectures, this Oracle Cloud video serves as a compelling introduction. It precisely defines Cloud Native, highlighting how designing applications directly for the cloud unlocks vast potential in terms of scale, elasticity, and adaptability.

The clarity achieved in this tutorial explainer video, masterfully distilling complex ideas like microservices and supporting technologies, powerfully showcases the path to agility. Enabled by Oracle's robust offerings, embracing cloud native architecture accelerates innovation, streamlines operations, and fundamentally enhances the customer journey.

What We Can Learn

Rapidly revealing the sheer scale of your offering using dynamic visuals increases perceived value by 25 percent.


2. Google Feature demonstration video

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Duration : 1 minute and 12 seconds

Empowering local businesses to control their online story directly on Google represents a significant leap in digital presence management. Managing your listing right within Search and Maps removes the friction of separate platforms, ensuring essential business details are instantly updated and accessible exactly where potential customers are looking daily.

This clear feature demonstration video serves as a superb visual guide to this effortless workflow. It walks through updating critical information like operating hours, adding engaging visuals of your offerings, and posting timely promotions or updates. Fostering genuine connections through direct messages and reviews is also seamlessly integrated, genuinely freeing up valuable time to focus on your core business and delivering excellent customer service.

What We Can Learn

Connecting your solution to growing consumer and business demand shows market relevance clearly.


3. NETGEAR Animated how-to video

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Duration : 1 minute and 12 seconds

Leaving behind the limitations of outdated wireless, modern business demands robust, next-generation connectivity. WiFi 6 for business promises significantly faster throughput and lower latency for vital tasks like streaming, video conferencing, and collaboration, driving seamless business operations across the organization.

The video's strength lies in its animated how-to video approach, visually tackling wireless frustrations, showcasing expanded coverage to eliminate dead zones with improved range and penetration. Effectively highlighting handling four times more devices in high-density areas using intelligent technologies like load balancing, it demonstrates for creators how to visually communicate complex tech benefits.

What We Can Learn

Present practical benefits visually through animation increasing potential action by ten percent.


4. Jotform Enterprise Training explainer video

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Duration : 1 minute and 16 seconds

Taming the complexities of enterprise data management is crucial for global organizations, a challenge addressed powerfully in this training explainer video. It illustrates how Jotform Enterprise connects scattered teams and secures sensitive information, the visuals of widespread pins and data flow effectively showing its scalable, world-ready infrastructure.

The platform delivers comprehensive control, offering white labelling for consistent branding and single sign-on for robust security. Its administrative tools simplify user access management and track form submissions effortlessly, safeguarding sensitive data and eliminating silos for smarter, data-driven decisions across departments.

With options for dedicated servers for flexible data storage and responsive enterprise support, the video assures clients of a reliable, tailored solution. This clear, insightful approach to showcasing complex enterprise value makes it an inspiring example for effective video communication.

What We Can Learn

Visualize internal fit and design benefits of a technical product to build clinical confidence.


5. TOGGLE Software walkthrough video

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Duration : 1 minute and 18 seconds

Feeling lost in the swirling fog of financial data is common. Pinpointing investment opportunities amidst endless noise can be daunting. Toggle cuts through this, emerging as your AI co-pilot, illuminating the path through the investment cosmos.

This insightful software walkthrough video reveals how the platform transforms billions of data points news, earnings, trends into clear signals. It connects the dots like unveiling constellations of opportunity, empowering users to confidently chart their own course with informed decisions.

What We Can Learn

Demonstrate technical details in a clear visual format to increase understanding by over 50 percent.


6. Cisco Operation procedure video

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Duration : 1 minute and 1 second

Realizing a healthier future begins with supporting the dedicated people within healthcare, those striving to improve patient experiences and wellness outcomes. This video compellingly captures that human-centric goal.

Cisco illustrates how it forms the vital link, powering the collaboration, security, and infrastructure essential for modern care. By simplifying complex technological integration visually, it serves almost as an operation procedure video for achieving a connected, equitable healthcare ecosystem today.

What We Can Learn

Simplify complex data relationships with clear visual connections boosting understanding and insights.


7. Equisoft Feature breakdown video

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Duration : 1 minute and 20 seconds

The era of simple lunch pitches is yielding to the complexity of financial advisory demands. This feature breakdown video compellingly shows how Equisoft analyze for wholesalers transforms professionals into indispensable, tech-enabled consultants ready for today's challenges.

Offering deep analytical insights, the platform enables tailored solutions that precisely meet advisor needs, winning trust and driving sales. Its centralized repository and seamless CRM integration reclaim valuable time for strategic client engagement.

What We Can Learn

Visualizing internal airflow through animation powerfully communicates functional design advantages for viewers.


8. Rubia EV3R How-to guide video

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Duration : 1 minute and 21 seconds

Charting a path towards greener heavy-duty transport finds powerful expression in the Rubia EV3R range from TotalEnergies. This lubricant is a compelling example of innovation, built upon a circular 3R concept that actively reduces reliance on virgin oils.

The product promotes reuse and regeneration for a lower environmental footprint, extending tangibly to the eco-designed bottle, made from 50% recycled plastic and fully recyclable itself. Proving that sustainability doesn't mean compromise, this formulation delivers uncompromised performance, backed by over 200 approvals from major heavy vehicle manufacturers, functioning as a compelling how-to guide video on pairing eco-consciousness with operational excellence.

What We Can Learn

Clearly demonstrating product mechanics through animated visuals can improve audience purchase intent by up to 30%.


9. Nalco Water Tutorial explainer video

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Duration : 1 minute and 29 seconds

Unlock new levels of potential in existing equipment through clever software integration. Nalco Water presents a compelling demonstration of how digital updates overcome physical limitations, vividly showcasing enhanced capability with undeniable visual proof comparing prior and improved performance.

This clear approach in a tutorial explainer video makes technical breakthroughs relatable, inspiring others crafting similar content. It powerfully highlights how focusing on the measurable impact on physical tasks effectively conveys the significant value of upgrades for operational assets.

What We Can Learn

Present technical specifications like refresh time and response speed with engaging split-screen comparisons.


10. PacketLight Training explainer video

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Duration : 1 minute and 31 seconds

Addressing the relentless tide of data traffic demands creative network solutions. A compelling training explainer video from PacketLight Networks tackles this challenge head-on, presenting a clear vision for optimizing fiber optic infrastructure stressed by billions of connected devices worldwide.

It articulates how their 400G solutions deliver remarkable capacity in a compact 1RU footprint, easing physical space constraints. The video effectively highlights benefits like reduced network costs, vendor lock-in prevention via standard modules, and critical Layer-1 encryption for data integrity.

What We Can Learn

Visually defining complex challenges before revealing the solution builds compelling audience relevance.


11. Wirepas How-to guide video

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Duration : 1 minute and 37 seconds

Tired of tangled wires and wasted time tracking assets? This video vividly depicts the widespread frustration across warehouses, construction sites, and hospitals, highlighting the costly inefficiencies and burdens inherent in relying on traditional, cumbersome tracking methods.

Wirepas unveils a transformative alternative: a truly wireless, self-healing mesh network. Serving as a clear how-to guide video, it demonstrates how battery-operated nodes deploy effortlessly, scale infinitely, and operate without fixed infrastructure, promising significant savings, improved safety, and operational freedom.

What We Can Learn

Visually represent complex processes using evolving abstract shapes enhances clarity and understanding for viewers.


12. Talkdesk AppConnect Instructional video content

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Duration : 1 minute and 39 seconds

Powering contact centers with unparalleled flexibility takes center stage in this compelling video. What truly struck me is the effortless way AppConnect presents its marketplace, a hub of pre-integrated solutions. It immediately conveys how businesses can extend capabilities without complex technical hurdles, showing the path to modernization.

Providing an inspiring glimpse into seamless integration for anyone seeking to modernize, the instructional video content excels. Visually highlighting the breadth of over 90 partner offerings and rapid deployment, it shows cutting-edge capabilities adapting to evolving needs with minimal effort.

Tangible business outcomes are clearly communicated: increased productivity, lower costs, and ultimately improving agent performance and customer satisfaction worldwide through rapid time to value and unprecedented flexibility. This is impactful communication.

What We Can Learn

Showcase vibrant visual features and dynamic lighting effects to immediately captivate viewers attention.


13. EU tax and customs Product onboarding video

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Duration : 1 minute and 44 seconds

Startling billions vanish annually across Europe due to VAT fraud. What begins with a simple illustration of money missing from a pocket scales into a revealing look at a broken system enabling criminals, a core concern for EU tax and customs. Quantifying this loss at ‚¬50 billion demonstrates the immense scale and potential for funding schools or other public goods lost each year.

Breaking down the complex "carousel" fraud mechanism through clear animation is a key strength. The visual explanation of companies exploiting cross-border rules, disappearing with collected tax, makes this obscure crime suddenly graspable. This effective product onboarding video compels understanding of how current rules facilitate such significant financial loss. The powerful final images visualize the money returning to citizens.

What We Can Learn

Use technical animation to showcase precision and reliability improving purchase intent by fifty percent.


14. Cabot Product demonstration video

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Duration : 1 minute and 45 seconds

Confronting the rising tide of stricter vehicle interior air quality standards means tackling volatile organic compounds and the unpleasant odors they create. This presents a pivotal material choice challenge for automotive manufacturers seeking compliance and comfort.

Cabot introduces their next generation low odor masterbatches as a powerful solution. This product demonstration video vividly illustrates the significant reduction in odor these compounds deliver, presenting persuasive data that underscores their technical advantage.

More than merely low odor, these advanced masterbatches also enhance color and bolster mechanical strength. This innovative blend empowers compounders to craft automotive interiors that are not just compliant and pleasant, but also durably high-performing, setting new benchmarks.

What We Can Learn

Present performance improvements with clear metrics like reaching 15 percent click rate.


15. iHP+ Operation procedure video

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Duration : 1 minute and 46 seconds

Generous contributions aimed at improving health globally often falter, resulting in vital resources scattered and inefficiently deployed. The visual story starkly portrays this fragmentation, showing valuable support struggling to coalesce into effective action, highlighting the wasted potential of uncoordinated efforts and overburdened local systems.

This is where a clear operation procedure video reveals the pathway to synergy. Depicting diverse hands and resources uniting like puzzle pieces, it powerfully illustrates how IHP+ facilitates aligning contributions under a single, agreed national health plan. This coordinated approach ensures support builds sustainable services, making a big difference for people's lives now and into the future.

What We Can Learn

Employ dynamic visuals to show thousand megabytes per second data transfer boosting essential experiences.


16. ARNITEL Feature demonstration video

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Duration : 1 minute and 46 seconds

Pushing the boundaries in medical material design means tackling the complex challenge of balancing patient comfort with essential protection. Traditionally, achieving moisture permeability without sacrificing barrier protection against pathogens has presented a significant hurdle.

ARNITEL CARE TPC, showcased in this feature demonstration video, offers a compelling solution. Its advanced monolithic membrane technology uniquely provides breathability by allowing water vapor passage, while creating an uncompromising defense against bacteria and viruses.

This pivotal balance significantly improves patient well-being in applications like mattress protectors and surgical gowns. Furthermore, the material's soft touch, flexibility, toxin-free nature, and eco-friendly recyclability enable innovators to develop next-generation devices focused on both safety and sustainability.

What We Can Learn

Showing relatable user scenarios improves audience comprehension and engagement by over 60 percent.


17. BioStar 2 Software walkthrough video

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Duration : 1 minute and 56 seconds

Navigating the complexities of modern access control becomes effortless. This video for BioStar 2 expertly illustrates how a powerful security platform manages people and spaces through engaging animation, building a vivid picture of secure flow across various access points.

The intuitive interface empowers users with effortless control, and the software walkthrough video showcases remarkable ease of use for managing even large enterprise environments. Its broad compatibility supports diverse credentials and integrates seamlessly, offering future-ready security and confidence. This platform enables secure growth, setting a new standard for business.

What We Can Learn

Start by depicting relatable operational problems to immediately connect with viewer struggles.


18. Domino Step-by-step guide video

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Duration : 1 minute and 56 seconds

Optimizing production efficiency and cutting waste are vital challenges for manufacturers today. This video from Domino steps through its thermal transfer overprinter capabilities, powerfully demonstrating distinct ribbon saving modes that directly reduce consumption. Presented as a clear step-by-step guide video, it visually breaks down how these features function.

The video's most impactful technique is the immediate, side-by-side comparison. Seeing the reduced ribbon use next to the default operation provides a compelling, visual quantification of savings. This tangible display of efficiency translates directly to lower costs and less material waste, showcasing the system's core value proposition effectively and offering a strong example of impactful video communication.

What We Can Learn

Show unified platform benefits reducing manual tasks up to seventy percent.


19. Moderna Instructional video content

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Duration : 2 minutes and 1 second

Unlocking the inherent power of the immune system guides Moderna's journey, vividly brought to life through their exploration of mRNA technology. Decades of meticulous research culminate in a novel approach that leverages our body's own intricate biological messaging.

The video's strength lies in its elegant portrayal of how delicate mRNA, carrying vital cellular instructions, can be safely delivered. Abstract visuals depict lipid nanoparticles as clever, protective vessels, guiding these messages to cells where they activate the body's defense mechanisms. This provides superb instructional video content, clarifying a complex process. Witnessing this sophisticated dance of molecules and potential applications across viruses, cancer, and rare diseases truly underscores the revolutionary promise of this scientific leap.

What We Can Learn

Animate product workflow to visually communicate efficiency and operational flexibility for diverse applications.


20. Acquia Step-by-step guide video

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Duration : 2 minutes and 30 seconds

Finding order amidst a sprawling collection of digital assets is critical, and Acquia DAM offers a powerful solution. The video compellingly frames the common challenge of content silos, showcasing how this system acts as a central, accessible repository for all brand materials, essential for marketing and e-commerce efficiency.

The demonstration acts as a concise step-by-step guide video, clearly illustrating key workflows. It shows how assets are easily organized via upload profiles and AI auto-tagging, streamlining ingestion. Features like integrated proofing and intuitive search filters highlight collaborative capabilities and effortless discoverability, demonstrating how teams can quickly find, share, and utilize approved content across platforms.

Beyond organization, the system's broad integration options and asset usage insights reveal its value in automating workflows and demonstrating content ROI. By centralizing assets and connecting them throughout the digital ecosystem, it provides the freedom needed to maximize the impact of creative content and overcome technological barriers.

What We Can Learn

Let clear visuals of animation untangle complex technical challenges, boosting viewer understanding effectively.


21. Google Cloud Software tutorial video

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Duration : 2 minutes and 30 seconds

Managing the sprawl of services in today's complex deployments often feels like navigating a maze, a struggle this video keenly visualizes. It captures the real pain of disparate endpoints causing errors and draining precious engineering hours on manual updates and tracking across diverse environments.

Service Directory offers a compelling solution, presenting a unified, reliable source for all your services regardless of location. This software tutorial video demonstrates its power in simplifying management, allowing applications to easily find and connect in real-time. Its managed nature frees teams from infrastructure burdens, increasing productivity and application reachability while ensuring secure access through rich permissions and metadata, making it a valuable example for technical video communication.

What We Can Learn

Visually show the half longest dimension added tab simplifying handling and orientation for medical users.


22. Natera Animated how-to video

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Duration : 2 minutes and 39 seconds

Imagining a future family fills hearts with optimism, yet understanding potential hidden genetic health risks can be vital for peace of mind. Many carry gene changes unknowingly, even without family history, making informed decisions crucial for a child's potential health. Early knowledge allows for meaningful preparation.

The Natera Horizon Advanced carrier screening is introduced in this informative animated how-to video. It beautifully illustrates how carrier status works, visually demystifying complex inheritance patterns. This empowering tool clarifies the process, including simple sample collection and quick results, helping you understand your family's unique genetic landscape.

By providing clear insights and access to genetic counseling, the video inspires confidence in proactively addressing potential risks. It demonstrates how accessible information can make a significant difference, serving as an excellent case study for effective video communication on sensitive health topics.

What We Can Learn

Featuring client testimonials combined with product demo can increase lead conversion by twenty percent.


23. Labuan IBFC Step-by-step video guide

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Duration : 2 minutes and 52 seconds

Revealing the extensive capabilities of Asia's premier international financial hub, this video dynamically simplifies intricate financial landscapes. Animated visuals showcase solutions across conventional, Shariah-compliant, and digital forms, highlighting Labuan IBFC's adaptability and comprehensive offerings for diverse business needs.

The clear visual narrative guides viewers through options like wealth management, capital markets, and digital financial services. Offering the clarity of a step-by-step video guide, this presentation makes complex structures accessible. Its portrayal of transparency and reliability effectively builds confidence, positioning the hub as a trusted gateway to Asia-Pacific.

What We Can Learn

Visualizing the reduction of hundreds of manual steps highlights the efficiency of automation clearly.


24. eSentire Process explanation video

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Duration : 36 seconds

Entering the dynamic digital landscape, rife with unseen challenges, finds a powerful visual ally in this video. Abstract graphics depict a world of interconnected activity, highlighting the pervasive nature of modern threats and the need for constant vigilance.

Through dynamic visuals and concise messaging, the video functions as a process explanation video, illustrating eSentire's core capabilities: response, remediation, and results. It effectively conveys the promise of battle-tested expertise standing guard, freeing businesses from the burden of navigating cyber complexity alone. This confident portrayal provides tangible reassurance, positioning them as the authority ready to drive security outcomes and enable secure business scaling. For others creating video, this demonstrates how abstract services can be made compelling and emotionally resonant.

What We Can Learn

Create engaging explainer videos by focusing on demonstrating the value of technical processes.


25. Planet Screencast tutorial video

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Duration : 44 seconds

Leaving guests with a positive final memory defines exceptional hospitality. This animated sequence by Planet addresses the traditional checkout pain point, showcasing how their software transforms departure into a smooth experience. The visuals, functioning like a simplified screencast tutorial video, illustrate how storing payment details grants guests leisurely departures without reception queues.

Beyond guest convenience, this system provides potent business advantages. It seamlessly facilitates sending digital receipts and targeted follow-up offers, powerfully enabling retargeting to nurture relationships and encourage repeat stays. Planet's technology genuinely empowers hospitality teams, freeing them from cumbersome tasks to focus on service, truly upgrading the guest journey.

What We Can Learn

Highlight numerous unique features and flexible spaces showing ten distinct areas increases viewer engagement.


26. Airfocus Feature breakdown video

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Duration : 47 seconds

Moving past the clutter of traditional roadmap tools, this Airfocus video instantly connects with the struggle of juggling disparate data. Its opening contrast, shifting from visual disarray to the platform's clean, integrated view, serves as a powerful invitation into a more focused workflow.

The video serves as a feature breakdown video, clearly showing how teams can build unified roadmaps for multiple products, simplifying complex interdependencies and clarifying priorities. It underscores the platform's role in fostering stakeholder alignment and streamlined sharing, presenting a compelling case for efficient product strategy execution that builds beloved products.

What We Can Learn

Integrated workflows eliminate steps reducing rework by 20 percent for better efficiency.


27. AgilLink Product demonstration video


Duration : 57 seconds

Navigating the complexities of modern finance across diverse settings demands true agility. The AgilLink mobile application empowers professionals to manage crucial tasks regardless of location. Vividly illustrating scenarios from airport to kitchen, the video effectively visualizes seamless workflow flexibility, offering a compelling example for others crafting product stories.

Key functions, like approving invoices and reviewing account balances instantly, are brought to life. This product demonstration video focuses on simplifying critical financial actions, showing how the app maintains control and productivity outside the office. It's inspiring to see how focused visuals communicate such powerful value.

What We Can Learn

Present data accuracy visually showing 2.9 percent model error for actionable insight.


28. Clearblue Product onboarding video

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Duration : 15 seconds

Knowing sooner, when the anticipation is highest, is a profound need. This video understands that deeply, introducing the Clearblue Digital Ultra Early test and its capability to detect even very low levels of the pregnancy hormone before a missed period. It visually confirms the technologys sensitivity for those seeking early information.

Demonstrating detection potential up to six days prior, this compelling product onboarding video shows how clear digital results can provide certainty. It empowers individuals with timely knowledge, transforming a period of anxious waiting into one of informed next steps.

What We Can Learn

Highlight early warning signs in potential partners build confidence before commitment.


29. Ownr Process explanation video

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Duration : 15 seconds

Starting a business feels like conquering a mountain, yet the first hurdle is often buried in daunting paperwork. This video offers a powerful alternative, transforming that initial dread into accessible action. It quickly moves past the pain point, presenting an intuitive online platform that promises to cut through the red tape swiftly.

The strength lies in its directness, walking viewers through the core steps like an expert process explanation video. Seeing the smooth user interface flow combined with a user's relief at finishing in minutes highlights Ownr's unique value. This practical demonstration inspires action for anyone ready to turn their vision into reality effortlessly.

What We Can Learn

Use specific data like 100 percent prevalence to demonstrate deep trustworthy analysis of financial documents.


30. Lendi Screencast tutorial video

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Duration : 16 seconds

Finding clarity in the maze of home loan options often feels overwhelming. This short video powerfully visualizes that exact struggle, transforming chaotic papers into a clear path forward. The striking animation resonates deeply with anyone facing this complex financial decision.

Lendi offers more than just options; it provides empowerment by simplifying the process. Showing personalized loan choices transparently, including all fees upfront, is like getting a clear demonstration. This clear presentation guides you through possibilities like a helpful screencast tutorial video, demonstrating how effective animation can make intricate financial journeys understandable and inspire confidence for users and creators alike.

What We Can Learn

Detail component power with precise percentage boosts for NPU GPU and CPU performance.


FAQ

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How can a tutorial explainer video generate leads?

Tutorial explainer videos generate leads by showcasing product value and driving traffic to lead capture forms. A clear call to action is essential.

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What visual styles best suit tutorial explainer videos?

Visual styles range from minimalist to vibrant. Choose a style that aligns with your brand and target audience, prioritizing clarity and engagement.

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How do I structure a compelling tutorial explainer video?

Structure tutorials with a captivating introduction, step-by-step instructions, practical examples, and a concise summary. Reinforce key takeaways.

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What are essential elements of an effective product tutorial video?

Essential elements: high-quality visuals and audio, concise messaging, and a strong call to action. Aim for 60 seconds to a few minutes. Typical pricing ranges from $1000-$6000 for a 60-second video, depending on complexity.

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What's the ideal length for a viewer-engaging tutorial?

Ideal length depends on complexity, but aim for concise, engaging content. Shorter videos (under 2 minutes) often perform best online.

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How does music choice impact a tutorial explainer video?

Music enhances mood and engagement. Choose music that complements the tutorial's tone without distracting from the core message.

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How do product tutorials enhance marketing funnels?

Product tutorials enhance marketing funnels by addressing customer pain points, demonstrating product value, and guiding viewers towards conversion.

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Can live-action be effective for a tutorial explainer video?

Live-action can be highly effective, especially for physical products. Consider a mix of live-action and animation for optimal engagement.

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How can storytelling elevate a product explanation video?

Storytelling humanizes product explanations, creating emotional connections and increasing memorability. Craft a narrative that resonates.

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How do I adapt existing content for a tutorial explainer video?

Repurpose existing content (blogs, manuals) into concise, visually engaging tutorials. This maximizes resources and ensures consistency.

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What makes a call to action effective in a tutorial video?

Effective calls to action are clear, concise, and directly related to the tutorial's content. Prompt viewers to take the desired next step.

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How do I tailor a tutorial to my specific audience?

Tailor tutorials to your audience's needs, knowledge level, and learning style. Research your audience to maximize impact.

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What are current trends in tutorial video production?

Current trends include interactive elements, personalized content, and mobile optimization. Stay updated to maximize engagement.

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How can I showcase complex features in a simple tutorial?

Simplify complex features with clear visuals, step-by-step instructions, and real-world examples. Break down information into digestible chunks.

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What common pitfalls should I avoid when creating a tutorial?

Avoid overly technical language, poor audio/video quality, and a weak call to action. Prioritize clarity, engagement, and a compelling message.



Beyond Marketing: Strategic Tutorial Integration


Beyond capturing initial interest, they deploy tutorial explainer videos as powerful strategic assets woven deep within their user journey. These videos move beyond simple promotion, becoming essential tools for fostering user success, streamlining support, and driving measurable retention. Effective integration transforms initial explanations into ongoing educational resources.

Strategic use involves carefully tracking user engagement and learning outcomes, not merely view counts. They analyze behavioral metrics to understand *how* users interact with the content, identifying points of confusion or drop-off. This data informs continuous improvement, ensuring the videos remain relevant and effective as products evolve.

They leverage diverse formats tailored to specific needs. Micro-tutorials, concise and mobile-first, address common questions or specific features for just-in-time learning. Interactive elements within videos actively engage learners, boosting comprehension and retention far beyond passive viewing.

  • They integrate tutorial videos directly into support documentation and knowledge bases, providing instant visual solutions that reduce common support requests.

  • They use targeted videos during onboarding to smoothly guide new users through initial tasks, significantly increasing adoption and long-term retention rates.

  • They prioritize accessibility with accurate captions, transcripts, and clear visuals ensuring all users can effectively learn from the content.

  • They meticulously structure tutorials for complex software or hardware, using precise visuals and clear narration to break down intricate processes step-by-step.


  • This strategic integration makes the Tutorial Explainer Video indispensable for building skilled, confident users and efficient support systems.


    Why Advids for Tutorial Explainer Video?


    At Advids, we create high-quality, original Tutorial Explainer Videos designed to achieve your business objectives. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling and effective animation.

    Why Choose Advids for Your Tutorial Explainer Videos?

    Deep Expertise: 12+ years of experience and over 3400 successful projects across various animation styles demonstrate our understanding of effective video production. We've crafted over 320 Tutorial Explainer Videos specifically.
    Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through animation.
    Client-Focused Approach: Over 109 five-star Google reviews reflect our commitment to client satisfaction, showcasing our talent, creativity, and dedication to excellence.

    The Advids Tutorial Explainer Video Process:

    Tailored Solutions: We customize each Tutorial Explainer Video to perfectly match your brand, style, and target audience, ensuring maximum impact.
    Engaging Storytelling: Our skilled animators and storytellers craft captivating narratives that resonate with viewers and drive desired actions.
    Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning Tutorial Explainer Videos that leave a lasting impression .
    Collaborative Partnership: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation.
    Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create truly impactful Tutorial Explainer Videos.


    Ready to unlock the potential of Tutorial Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Tutorial Explainer Video?


    A Tutorial explainer video is a concise and engaging video that guides viewers through a process , explains a concept, or demonstrates how to use a product or service. These videos are designed to be informative, easy to understand, and visually appealing, making complex information accessible to a wider audience.

    Tutorial explainer videos are versatile and can be used for a variety of purposes, including:

    • product demos
    • Onboarding new users
    • Educating customers about industry trends
    • Showcasing best practices

    They can be incorporated into marketing campaigns , customer support materials, and internal training programs , making them a valuable tool for businesses of all sizes.


    What do top Tutorial Explainer Videos have in common?


    Mastering tutorial explainer videos requires focusing on clear communication and impactful visuals to engage your audience effectively.

    Ideal Viewer Profile - Craft a persona to tailor the video's tone and language for maximum impact.

    • Story Structure - Employ a beginning, middle, and end to create a memorable and easily followed narrative.
    • Problem-Solution Framework - Emphasize the pain points and clearly demonstrate how the solution alleviates them.
    • Step-by-Step Instructions - Use visual cues and concise language to guide viewers through each step effortlessly.
    • Compelling Visuals - Use high-quality visuals, screen recordings, and animations to clarify complex concepts.
    • Succinct Explanations - Prioritize clarity and conciseness, using simple language and avoiding jargon.
    • Strategic Text Overlays - Use text strategically to highlight key information and reinforce spoken words.
    • Clear Call to Action - Make the next step obvious, using clear and concise language to encourage engagement.
    • Authentic Application - Showcase real-world scenarios and user testimonials to build trust and credibility.
    • Key Feature Emphasis - Highlight the most valuable features using visual cues and clear explanations.


    What makes Tutorial Explainer Video effective?


    Achieving effectiveness in tutorial explainer videos necessitates clear learning objectives and compelling narratives to simplify complex concepts . Strategic implementation of animation, motion graphics, or live-action, tailored to the topics complexity and the audiences prior knowledge, enhances comprehension. animation style selection critically influences viewer engagement. This choice should align with both the subject matters intricacy and the audiences familiarity with the topic. Whiteboard animation suits simpler concepts, while 3D excels in visually rich, complex topics.

    Incorporating interactive elements, such as quizzes, directly boosts engagement and knowledge retention. Optimization relies on data-driven A/B testing of various visual approaches and narrative structure s to maximize viewer comprehension and engagement. Concise scripting and clear, engaging narration are paramount. Professional voiceover talent significantly elevates production quality and audience engagement. Prioritization of visually compelling presentation and clear communication is essential.

    Effective knowledge transfer hinges on streamlined storytelling and efficient communication. Clear calls to action guide viewers next steps, amplifying the videos impact. Tailoring the videos approach to the target audiences learning style maximizes impact. Ultimately, impactful videos prioritize clear communication, compelling visuals, and demonstrable learning outcomes.


    How long should your Tutorial Explainer Video be?


    Master tutorial explainer video length by aligning video type, use case, and funnel stage for maximum impact.

    Pre-production Considerations for Determining Video Length:

    • What's the core message?
    • Who's the intended viewer?
    • How many steps are needed?
    • What's the software's complexity?
    • Which platform will host it?
    • What's the video's style?
    • What's the marketing goal?

    Tutorial explainer video length guide

    Tutorial Explainer TypesVideo LengthUse CaseFunnel
    Animated Screen Recording45-90 secondsShow software workflow concisely, highlighting key features with engaging visuals Ideal for complex software demos, showcasing multiple features efficiently.Awareness
    Explainer Video60-90 secondsClearly communicate a complex concept or process using visuals and narration, focusing on core value proposition.Consideration
    Software Tutorial1-2 minutesGuide users through specific software features, step-by-step, with clear on-screen instructions. Uses screen recording and voiceover.Decision
    How-To Guide30-60 secondsProvide quick, actionable steps for a specific task, using simple visuals and concise language. Ideal for short, easily digestible tutorials.Action
    Kinetic Typography30-60 secondsEmphasize key takeaways and information using animated text and visuals, creating a memorable and impactful message. Ideal for short, impactful tutorials.Awareness


    How to create Tutorial Explainer Videos?


    Crafting compelling tutorial explainer videos requires a strategic approach. Mastering the pre-production and production phases ensures your video effectively guides users through your interface, maximizing engagement and comprehension.

    * Define Goals - Focusing on specific learning outcomes ensures the video directly addresses user needs.

    • Audience Research - Tailoring the video's complexity to the target audience maximizes comprehension and engagement.
    • Script Development - A step-by-step script mirroring the UI flow creates a clear, easy-to-follow tutorial.
    • Storyboard Creation - Visualizing the video's structure ensures a logical and engaging user experience.
    • Style Selection - A visually appealing style enhances user engagement and reinforces brand identity.
    • Video Filming/Animation - High-quality footage clearly showcasing UI functionality improves user understanding.
    • Video Editing - A concise edit mirroring the UI's natural flow creates a smooth, intuitive learning experience.
    • Music/SFX Addition - Subtle audio cues guide user attention and enhance the overall learning experience.
    • CTA Incorporation - A clear call to action encourages users to interact with the UI and continue their learning journey.


    The Importance of a Strong Script for Explainer Videos


    Crafting compelling explainer videos goes beyond visuals; it starts with a rock-solid script. We've covered pre-production and production, but let's talk about the heart of it all: the script. A strong script is the foundation of a successful explainer video, ensuring clarity, conciseness, and engagement. It's the roadmap that guides your visuals, keeps your audience hooked, and ultimately drives the results you want.

    Think of the best explainer video examples – their clarity and impact stem from a well-crafted script. A strong script isn't just about words on a page; it's about creating an experience. It's about transforming a simple product demo video into a captivating story that resonates with your audience. Even Process Videos, which often explain complex procedures, rely on a clear, step-by-step script to guide viewers effortlessly.

    • Clarity: A clear script ensures your message cuts through the noise, making it easy for viewers to grasp the core concept. No more head-scratching or rewinds!
    • Engagement: A captivating narrative keeps viewers hooked, turning a potentially dry topic into an enjoyable learning experience. Think storytelling, not just information delivery.
    • Conciseness: Respect your viewers' time. A concise script delivers maximum impact in minimal time, perfect for those short attention spans. No one wants a lengthy product explainer video.
    • Call to Action: Guide your viewers towards the next step, whether it's exploring more product explainer video examples or trying the product itself. A clear call to action turns viewers into customers.

    A well-crafted script is the secret sauce to creating explainer videos that truly connect. It's the foundation upon which compelling visuals and impactful messaging are built.


    How to Use Explainer Videos for Sales


    Let's dive into the practical side: using explainer videos to boost your sales. We've covered the groundwork, now let's explore how to make these videos work for you. Think of your sales funnel as a journey, and explainer videos are your trusty guides, leading potential customers towards that final purchase.

    Imagine this: a prospect lands on your website, intrigued but unsure. A short, engaging explainer video instantly clarifies your value proposition, turning that initial interest into a genuine lead. That's the power we're talking about.

    • Target specific buyer personas. A saas explainer video example for IT professionals will differ drastically from one targeting marketing managers. Tailor your message accordingly.
    • Transform website visitors into engaged leads. Offer valuable gated content, like an exclusive product demo, in exchange for contact information.
    • Supercharge your email marketing campaigns. Embed videos to personalize your message and boost click-through rates. A personalized video message can make all the difference.
    • onboarding videos are key for customer retention. Guide new users through your product seamlessly, reducing churn and fostering long-term loyalty.

    Explainer videos aren't just about explaining; they're about selling. By strategically integrating them throughout your sales process, you can build trust, clarify complex concepts, and ultimately drive conversions. Explore explainer video case studies for inspiration and see how others have successfully leveraged this powerful tool. Remember, concept explainer videos can simplify even the most intricate ideas, making them accessible and engaging for your audience.


    Choosing the Right Explainer Video Style


    Having explored pre-production and production, let's now delve into the exciting realm of choosing the right explainer video style. This crucial step can make or break your video's effectiveness. Imagine a playful animation explaining complex software – a mismatch, right? Finding the perfect style ensures your message resonates with your audience and achieves its purpose.

    We've all seen captivating tutorial video examples that stick with us. What makes them so effective? It's the synergy between content and style. Think about your target audience. Are they tech-savvy professionals or curious beginners? This influences your choice between a concise how-to video or a more in-depth educational explainer video. Consider your budget too. 2D explainer video examples can be cost-effective while still delivering engaging visuals.

    • Purpose-driven style: Match your video's style to its objective. A product demo benefits from clear visuals and step-by-step instructions, while a brand story might thrive with a more cinematic approach.
    • Audience-centric approach: Tailor your style to your viewers' preferences. A younger audience might appreciate a fast-paced, animated style, while a professional audience might prefer a more polished, live-action approach.
    • Budget-conscious choices: Explore different styles and their associated costs. Animation can be more expensive than screen recordings, so choose wisely.
    • Platform optimization: Consider where your video will live. YouTube favors longer formats, while social media thrives on short, attention-grabbing content.

    By carefully considering these factors, we can create explainer videos that truly connect with our audience. Remember, the right style enhances understanding, boosts engagement, and ultimately drives the results we want.


    The Role of Animation in Explainer Videos


    Stepping beyond the basics, let's explore the magic of animation in explainer videos. We've discussed different styles, but now we'll uncover how animation transforms information into captivating stories. Think of it as adding a spark of life, turning static explanations into dynamic experiences. Animation isn't just about pretty pictures; it's a powerful tool for simplifying the complex, boosting engagement, and making your message truly memorable.

    Animation empowers us to break down intricate ideas into digestible visuals. Imagine explaining a complex software process – animation can visualize the workflow, making it crystal clear for viewers. This is especially valuable for instructional explainer videos where clarity is paramount. Similarly, training videos benefit immensely from animation's ability to demonstrate procedures step-by-step, enhancing comprehension and retention.

    Consider animated explainer video examples that use character animation to connect with the audience on an emotional level. These characters become relatable guides, leading viewers through the information and making the learning experience more enjoyable. This is where the true power of animation shines – its ability to transform a simple product demo into a captivating story. Even with explainer video examples that focus on technical concepts, animation can inject personality and humor, keeping viewers engaged.

    • Animation simplifies complex concepts. visual metaphors and dynamic visuals break down intricate ideas, making them easily digestible for viewers.
    • Visualizing abstract ideas. Animation gives form to intangible concepts, making them concrete and understandable.
    • Boosting viewer engagement. Animation captures attention and maintains interest, leading to higher viewer retention.
    • Different animation styles and their impact. From the simplicity of 2D to the realism of 3D, each style offers unique advantages.

    By strategically incorporating animation, we create explainer videos that resonate with our audience, leaving a lasting impact. Animation isn't just a visual flourish; it's a strategic tool for effective communication.


    Creating Engaging Visuals for Explainer Videos


    Having covered the groundwork, let's dive into the heart of visual engagement . Think of your explainer video as a visual story, not just a series of facts. Top explainer video examples demonstrate how captivating visuals transform information into memorable experiences . We'll explore key techniques to elevate your video's visual appeal and captivate your audience.

    Remember, even the best script needs compelling visuals to truly shine. Imagine a software explainer video example that seamlessly blends animation and screen recordings to showcase key features. That's the power we're aiming for.

    By mastering these visual elements, we can transform our explainer videos from informative to truly captivating . Remember, the goal is to create an experience that resonates with your audience, leaving a lasting impression.


    How tutorial explainer video examples are curated?


    We dove deep into tutorial explainer videos, curating an insightful resource guided by an 8-parameter framework :

    Our 8-Parameter Curation Framework

    1.Relevance Authentic tutorial explainer videos showcasing real-world applications .
    2.Diversity Showcasing diverse visual styles , industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response , information design , 10-second litmus test .
    4. visual design Evaluating aesthetics, clarity, effectiveness of visuals .
    5.Narrative Structure Assessing storyline clarity , flow, message effectiveness.
    6. clarity and conciseness Examining clarity and conciseness of the explanation, ensuring the tutorial is easy to follow and understand.
    7.Practical Application and Value Determining the video's effectiveness in demonstrating practical application and providing value to the viewer.
    8. performance metrics Utilising VidIQ to assess watch time , audience retention .

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples , moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. animated explainers
    2. Product Demos
    3. customer onboarding
    4. technical walkthroughs
    5. UI demo animations

    0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, tutorial explainer video examples 2024, n=14300 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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