Revolutionize your user onboarding with the power of video. Dive into expertly crafted tutorial explainer videos designed to make complex product features instantly understandable for your new users. We've handpicked examples, spotlighting innovative techniques for clarifying confusing concepts and turning onboarding into a delightful experience. Reduce user frustration and watch your retention rates soar.
Video's role in modern marketing:
96% of marketers concur that videos play a pivotal role in enhancing user comprehension of their product or service. 91% of businesses use video as a marketing tool. 83% of marketers suggest videos should be under 60 seconds.
Outdated onboarding is costing you customers. Don't get left behind! This article provides 30 tutorial explainer video examples, each packed with innovative strategies for a superior user experience. These diverse examples provide actionable insights you can use today to create truly engaging onboarding.
Cegid Retail Y2's support is brilliantly showcased in this Tutorial Explainer Video. The animated mountain-climbing visual is a clever metaphor for problem-solving, instantly grabbing attention. Clear screen mockups effectively demonstrate the platform's intuitive design.
This concise approach focuses on the user experience, highlighting the ease of access to online documentation and the e-learning platform. The video's simplicity and visual clarity make it a highly effective tool for showcasing Cegid's commitment to customer support.
What We Can Learn
Guide viewers with subtle animation cues, ensuring smooth comprehension.
Understanding blockchain's potential and pitfalls is made effortless in this Video Tutorial Explainer. Data visualizations and platform demonstrations are seamlessly integrated, making complex concepts easily digestible. The video's concise nature ensures viewers grasp the key benefits quickly.
Chainalysis' platform is clearly presented, showcasing its use in risk management and investigations. The clear screen recordings and effective use of motion graphics make the platform's capabilities immediately apparent. Learn more at Chainalysis.com.
What We Can Learn
Clear screen recordings make complex software feel approachable, driving user confidence.
Streamlining business payments gets a visual upgrade. This 2D Explainer Video Tutorial uses clean, modern animation to showcase the Capital One Business payment portal. The use of color and simple shapes makes the information easily digestible, and clever transitions, like the package transforming into abstract shapes, keep the viewer engaged.
The video effectively communicates the ease of use and rewards program, making the portal appealing. The visual metaphor of the package transforming into abstract shapes representing cash flow optimization is particularly effective. The video also highlights seamless integration with accounting software like QuickBooks Online.
What We Can Learn
Emphasize the positive impact on daily workflows, generating excitement.
Does this video grab your attention? Coinbase's partnership with Orchid is presented in a visually stunning Explainer Tutorial Video. The clean animation style and clever use of visual metaphors, such as the rabbit icon representing data hopping, make complex concepts easily understandable.
The video effectively communicates the benefits of Orchid's privacy features, highlighting the user-friendly interface and the innovative use of blockchain technology. It's a concise and engaging explanation of a potentially complex subject, leaving viewers wanting to learn more.
What We Can Learn
Craft a narrative that resonates, making viewers feel the product's value.
Cloud automation is visually explained with striking clarity in this Explainer Video Tutorial. Capgemini's collaboration with RedHat is shown through linked logos, while 3D app icons and clever visual metaphors, like the rotating sun and moon, make complex concepts easily understood. This is targeted at businesses and IT professionals seeking automation solutions.
The Go cloud native slogan is memorable, and the video's concise visual style, avoiding narration, keeps viewers engaged. The seamless flow between scenes, combined with the use of vibrant colors, makes for a highly effective communication tool.
What We Can Learn
Contrast chaos with order to showcase your solution's impact clearly.
Securing your family's financial well-being is crucial, and this Edward Jones tutorial explainer video makes understanding term life insurance remarkably easy. The animation is visually appealing, effectively communicating complex financial concepts through relatable scenes of everyday family life.
The video's clarity is impressive, simplifying the often-daunting topic of life insurance. It expertly highlights the importance of adequate coverage and the role of a financial advisor in guiding you towards the right policy, leaving viewers feeling empowered and informed.
Online shopping frustrations? This tutorial explainer video effectively demonstrates American Express's Click to Pay. The video's clear, concise messaging and visually appealing animation quickly communicate the benefits. It's efficient and easy to understand.
A streamlined checkout process, enhanced security, and easy integration are highlighted. The mobile-first UI design is particularly impressive, making the payment process intuitive and user-friendly. This is aimed at online merchants and businesses.
What We Can Learn
Smooth transitions and clear visuals make complex processes easy to grasp, boosting comprehension.
Public transportation professionals will find this tutorial explainer video invaluable. Clever Insights' intuitive dashboard and reporting features are clearly demonstrated, addressing the need for efficient ridership data management.
The video's clean animation and concise explanations make complex data analysis accessible, highlighting the software's ease of use and compliance with NTD reporting. A clear call to action encourages viewers to request a demo, showcasing the software's potential to streamline workflows. The video is 1 minute 56 seconds long.
9. Nutrition International Simple Animated Tutorial Video
Global health initiatives rarely resonate so powerfully. The clever animation of 10 billion vitamin A capsules transforming into 10B is instantly memorable, a testament to the tutorial explainer video's creative approach. Visual metaphors, such as the eye reflecting a mother and child, effectively convey the program's profound impact.
This concise video masterfully communicates complex data using vibrant visuals and a fast pace. The Canadian flag and EH add a unique national touch, making it particularly engaging for a Canadian audience. The strong call to action leaves viewers wanting to learn more and share the message.
What We Can Learn
A vibrant color palette and clear animation will boost viewer interest.
Google Assistant's global impact is immediately evident in this tutorial explainer video. The animation style is simple yet effective, clearly demonstrating the process of voice interaction and data handling.
User privacy concerns are addressed directly, showing how Google protects user data and how opting in improves the system's accuracy. This transparency, combined with the video's clear explanations, makes it a compelling example of effective communication.
Analyzing Freshdesk Analytics's capabilities is surprisingly engaging. The tutorial explainer video expertly demonstrates interactive filters and mobile responsiveness, making complex data easily accessible.
Highcharts' visualizations are seamlessly integrated, enhancing the overall user experience. The video effectively showcases bespoke reports and collaboration tools, proving the software's potential for driving data-driven decisions.
Sending money internationally just got easier. This tutorial explainer video showcases Celo Dollars' ease of use via the Valora app. Zoey's simple transaction with her mom, illustrated through bright, clear animation, makes the process instantly understandable.
The video's concise demonstration of fast, low-fee transfers, coupled with a compelling visual of a global network, effectively communicates Celo's value proposition. The app's intuitive interface is a clear highlight.
Recruiters seeking efficient talent sourcing will appreciate this tutorial explainer video. Its crisp animation and clear visuals effectively demonstrate LinkedIn Recruiter's advanced search filters and InMail features, making complex functionalities easy to grasp. The video's use of animation helps convey the platform's capabilities.
The video's concise presentation, professional visuals, and excellent pacing maintain viewer engagement. It successfully communicates the value of LinkedIn Recruiter for talent acquisition professionals, highlighting its ability to expand sourcing reach and streamline workflows.
Analyzing website issues becomes effortless with this tutorial explainer video. The video's clean design and smooth animations make understanding Hotjar's features simple, showcasing the interface's intuitive filter options and data visualization.
This concise video effectively communicates the importance of addressing website problems. Visual demonstrations of user frustration, broken UI elements, and declining sign-ups highlight the impact of usability issues, making the need for improvement immediately clear.
Mastering internal training program management is simplified in this tutorial explainer video. The animated visuals, particularly the representation of internal experts and the card-like training programs, are exceptionally clear and engaging. This makes understanding the platform's functionality intuitive and straightforward.
The video effectively demonstrates the platform's collaborative tools and AI-powered expert identification, showcasing how it streamlines project coordination. The realistic mockup screens highlight the platform's ease of use and scalability, making the Champion Solution's value proposition instantly apparent.
This compelling tutorial explainer video showcases mammography's benefits with remarkable clarity. The animation's calming aesthetic and professional tone make complex medical information easily understandable. The 3D technology's impact on accuracy is subtly yet effectively shown.
The video successfully demystifies the procedure, addressing patient anxieties and promoting early detection. Its concise messaging and clear visuals make it a highly effective tool for patient education. This is a superb example of how to communicate sensitive information with confidence.
Sophisticated visuals immediately engage; this tutorial explainer video expertly uses color and motion to showcase key features. Seamless transitions maintain a fast pace, preventing viewer boredom. The software's user-friendly interface is clearly demonstrated through intuitive UI mockups and 3D visualizations.
The video successfully presents complex technology in an accessible manner, targeting businesses and security professionals. Its sleek aesthetic and focus on functionality make AxxonSoft's solutions appear both powerful and user-friendly. This is a strong example of effective technical communication.
Whole life insurance's benefits are powerfully presented in this tutorial explainer video. The opening scene, a family protected within a circle, instantly connects with viewers seeking financial security. The video cleverly uses simple visuals, like a growing cash value bar, to explain complex financial concepts.
Clear depictions of death benefits and loan interest accrual, combined with a bright, engaging color scheme, make the information easily accessible. Visual metaphors, such as the protective circle, further enhance understanding and emotional connection.
Connecting with global audiences is easier than ever. This tutorial explainer video showcases SimplyCast's platform with a clean, modern design. The teal and white color scheme is visually appealing, and the use of icons effectively communicates key features.
Automated marketing tasks are simplified, and the platform's global reach is clearly emphasized. The concise presentation and clear call to action make this a highly effective video for businesses seeking to expand their international presence.
This concise video cleverly uses a jigsaw puzzle to illustrate deep learning. The 3D animations of data processing and medical applications are visually stunning, making a complex topic accessible. It's a tutorial explainer video that successfully explains deep learning concepts.
Accenture's branding is tastefully integrated, appearing only at the conclusion. The video's brevity and vibrant color scheme maintain viewer engagement. The effective use of 3D animation and clear visuals makes this a great example of a tutorial explainer video.
Credit Karma's approach to financial education is refreshing. The tutorial explainer video uses bright, engaging animations to showcase the app's features, making complex topics accessible. The visuals, such as a rising credit score and a treasure chest revealing financial icons, are particularly effective.
The video's concise nature and clear visuals ensure viewers understand the app's value proposition. It highlights the free credit reports, the impact of credit scores on loan approvals, and the ease of signing up, all while remaining visually appealing. Progress starts here.
Impressive visuals immediately engage. QuickML's tutorial explainer video uses 3D animation to simplify complex machine learning, showcasing its ease of use. The video effectively demonstrates its broad applicability with diverse industry examples, including healthcare.
Clear dashboard screen recordings highlight key features like data loading and model evaluation. The video's pacing is excellent, and the final call to action is strong, encouraging immediate project creation.
Hospital infection rates are rising, a critical issue. This tutorial explainer video uses clever isometric illustrations and animations to clearly explain the complex process of Integrated Genomic Surveillance (IGS). The visual storytelling is effective, making the information accessible.
Data is presented clearly, with a step-by-step approach to sample collection, analysis, and outbreak identification. The video's pacing is excellent, ensuring information is absorbed without feeling rushed. The overall impact is a strong understanding of IGS.
Smart charging's complexities are simplified in this tutorial explainer video. The animation's clarity and engaging visuals make the importance of seamless communication between electric cars and charging stations immediately apparent.
Elaad's research on communication protocols is showcased, emphasizing the need for reliable standards in the smart charging ecosystem. This video is a great example of how to effectively communicate complex information visually.
Understanding disease progression in MS is simplified in this tutorial explainer video. The clever train network analogy makes the complex workings of the central nervous system easily understandable, even for those without a medical background. The vibrant animation style keeps viewers engaged throughout.
Roche's research efforts are showcased, highlighting the importance of early intervention and treatment. The video's clear and concise delivery of information makes it a valuable resource for patients, healthcare professionals, and researchers alike.
Deloitte's video powerfully showcases its data analytics capabilities. The use of clear, concise visuals, such as the data lake metaphor and a global map illustrating reach, makes complex information accessible. This tutorial explainer video is a great example of how to effectively communicate the value proposition of data-driven services.
The animation's clean aesthetic and strategic use of visuals, like the patient journey visualization and the cyclical process of drug launch, further strengthens the message. The dashboard UI effectively demonstrates ROI improvements and the video's concise nature keeps viewers engaged.
Secure access is crucial; this tutorial explainer video shows how. CyberArk's ServiceNow integration is brilliantly showcased through clear, animated UI mockups, demonstrating the request and approval process with ease. Visual metaphors, like shields and cityscapes, enhance the sense of security.
The video's concise explanation of automated policy creation and audit trails is impressive. The focus on user productivity and eliminating platform switching is compelling. The final screen with contact information is a strong call to action.
Intriguing visuals transform complex insurance information into an easily understood tutorial explainer video. The vibrant, flat design and quick cuts keep viewers engaged, making learning about comprehensive coverage fun and accessible.
Relatable scenarios, from minor vandalism to major accidents, are cleverly illustrated, showcasing the breadth of GEICO's comprehensive coverage. The concise on-screen text and playful animations make this a highly effective learning tool for new car owners.
Clever use of animation brings complex vCIO services to life. This tutorial explainer video uses isometric 3D graphics to clearly illustrate key benefits, such as dedicated client focus and vendor relationship management. The 21-second runtime ensures viewers stay engaged.
The video's professional aesthetic, with its vibrant color palette and smooth transitions, builds trust and credibility. Checkmarks and star ratings effectively highlight key selling points, while the clear call to action makes it easy to learn more at impactmybiz.com.
Construction's environmental impact is powerfully depicted in this tutorial explainer video. DEUTZ's innovative solution, using the TCG H2 genset and PowerTree, is clearly explained through engaging visuals. The video's concise presentation makes complex technology understandable for construction professionals, government agencies, and sustainability advocates.
The video's strength lies in its ability to quickly communicate both the problem and the solution. The clear visuals and straightforward presentation make it a highly effective communication tool, showcasing DEUTZ's commitment to eco-friendly construction. It's a compelling example of how to create a concise and informative explainer video.
FAQ
How can a tutorial explainer video generate leads?
Tutorial explainer videos generate leads by showcasing product value and driving traffic to lead capture forms. A clear call to action is essential.
What visual styles best suit tutorial explainer videos?
Visual styles range from minimalist to vibrant. Choose a style that aligns with your brand and target audience, prioritizing clarity and engagement.
How do I structure a compelling tutorial explainer video?
Structure tutorials with a captivating introduction, step-by-step instructions, practical examples, and a concise summary. Reinforce key takeaways.
What are essential elements of an effective product tutorial video?
Essential elements: high-quality visuals and audio, concise messaging, and a strong call to action. Aim for 60 seconds to a few minutes. Typical pricing ranges from $1000-$6000 for a 60-second video, depending on complexity.
What's the ideal length for a viewer-engaging tutorial?
Ideal length depends on complexity, but aim for concise, engaging content. Shorter videos (under 2 minutes) often perform best online.
How does music choice impact a tutorial explainer video?
Music enhances mood and engagement. Choose music that complements the tutorial's tone without distracting from the core message.
How do product tutorials enhance marketing funnels?
Product tutorials enhance marketing funnels by addressing customer pain points, demonstrating product value, and guiding viewers towards conversion.
Can live-action be effective for a tutorial explainer video?
Live-action can be highly effective, especially for physical products. Consider a mix of live-action and animation for optimal engagement.
How can storytelling elevate a product explanation video?
Storytelling humanizes product explanations, creating emotional connections and increasing memorability. Craft a narrative that resonates.
How do I adapt existing content for a tutorial explainer video?
Repurpose existing content (blogs, manuals) into concise, visually engaging tutorials. This maximizes resources and ensures consistency.
What makes a call to action effective in a tutorial video?
Effective calls to action are clear, concise, and directly related to the tutorial's content. Prompt viewers to take the desired next step.
How do I tailor a tutorial to my specific audience?
Tailor tutorials to your audience's needs, knowledge level, and learning style. Research your audience to maximize impact.
What are current trends in tutorial video production?
Current trends include interactive elements, personalized content, and mobile optimization. Stay updated to maximize engagement.
How can I showcase complex features in a simple tutorial?
Simplify complex features with clear visuals, step-by-step instructions, and real-world examples. Break down information into digestible chunks.
What common pitfalls should I avoid when creating a tutorial?
Avoid overly technical language, poor audio/video quality, and a weak call to action. Prioritize clarity, engagement, and a compelling message.
How to plan and optimize Tutorial Explainer Videos?
Visual Hierarchy: "Typography is what language looks like." - Ellen Lupton. Advids leverages this visual power. For a healthcare client, we used clear typography and distinct visual cues in their tutorial explainer video to guide viewers through medical procedures, leading to a 25% improvement in patient comprehension and satisfaction.
Actionable: Use typography and visuals to organize information effectively.
Enthusiastic Education: "Enchantment is not about manipulating people. It’s about transforming situations and relationships. It’s about taking whatever you’re doing and making it better." - Guy Kawasaki. Advids applied this to a tutorial explainer video for a new cooking appliance. By showcasing the product's benefits with genuine enthusiasm, we saw a 30% lift in product sales within the first quarter of launch.
Actionable: Infuse videos with passion to connect with the audience.
Relatable Resonance: "Good content isn't about good storytelling. It's about telling a true story well." - Ann Handley. Advids embraces this authenticity. For a client in the sustainable fashion industry, we crafted a tutorial explainer video showcasing the ethical production process. This resonated deeply with their target audience, resulting in a 15% increase in website traffic and a 10% boost in online sales.
Actionable: Ground narratives in truth and relevance for genuine impact.
Empathetic Design: "Good design is about process, not product." - Julie Zhou. Advids prioritizes understanding user needs. For a client launching a new mobile app, we conducted user research to inform the tutorial explainer video's design. This user-centric approach led to a 50% increase in app downloads and a 30% improvement in user retention.
Actionable: Prioritize user needs throughout the design process.
Strategic Storytelling: "Marketing is telling your story to the right people at the right time." - Sue Vander Hook. Advids applies this precision. For a client in the real estate sector, we targeted their tutorial explainer video to first-time homebuyers, addressing their specific concerns and pain points. This resulted in a 20% increase in qualified leads and a 10% rise in property viewings.
Actionable: Tailor video content to specific audience segments and their needs.
Why Advids for Tutorial Explainer Video?
At Advids, we create high-quality, original Tutorial Explainer Videos designed to achieve your business objectives. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling and effective animation.
Why Choose Advids for Your Tutorial Explainer Videos?
Deep Expertise: 12+ years of experience and over 3400 successful projects across various animation styles demonstrate our understanding of effective video production. We've crafted over 320 Tutorial Explainer Videos specifically. Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through animation. Client-Focused Approach: Over 109 five-star Google reviews reflect our commitment to client satisfaction, showcasing our talent, creativity, and dedication to excellence.
The Advids Tutorial Explainer Video Process:
Tailored Solutions: We customize each Tutorial Explainer Video to perfectly match your brand, style, and target audience, ensuring maximum impact. Engaging Storytelling: Our skilled animators and storytellers craft captivating narratives that resonate with viewers and drive desired actions. Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning Tutorial Explainer Videos that leave a lasting impression. Collaborative Partnership: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create truly impactful Tutorial Explainer Videos.
Ready to unlock the potential of Tutorial Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Tutorial Explainer Video?
A Tutorial explainer video is a concise and engaging video that guides viewers through a process, explains a concept, or demonstrates how to use a product or service. These videos are designed to be informative, easy to understand, and visually appealing, making complex information accessible to a wider audience.
Tutorial explainer videos are versatile and can be used for a variety of purposes, including:
Product demos
Onboarding new users
Educating customers about industry trends
Showcasing best practices
They can be incorporated into marketing campaigns, customer support materials, and internal training programs, making them a valuable tool for businesses of all sizes.
What do top Tutorial Explainer Videos have in common?
Mastering tutorial explainer videos requires focusing on clear communication and impactful visuals to engage your audience effectively.
Ideal Viewer Profile - Craft a persona to tailor the video's tone and language for maximum impact.
Story Structure - Employ a beginning, middle, and end to create a memorable and easily followed narrative.
Problem-Solution Framework - Emphasize the pain points and clearly demonstrate how the solution alleviates them.
Step-by-Step Instructions - Use visual cues and concise language to guide viewers through each step effortlessly.
Compelling Visuals - Use high-quality visuals, screen recordings, and animations to clarify complex concepts.
Succinct Explanations - Prioritize clarity and conciseness, using simple language and avoiding jargon.
Strategic Text Overlays - Use text strategically to highlight key information and reinforce spoken words.
Clear Call to Action - Make the next step obvious, using clear and concise language to encourage engagement.
Key Feature Emphasis - Highlight the most valuable features using visual cues and clear explanations.
What makes Tutorial Explainer Video effective?
Achieving effectiveness in tutorial explainer videos necessitates clear learning objectives and compelling narratives to simplify complex concepts. Strategic implementation of animation, motion graphics, or live-action, tailored to the topics complexity and the audiences prior knowledge, enhances comprehension. animation style selection critically influences viewer engagement. This choice should align with both the subject matters intricacy and the audiences familiarity with the topic. Whiteboard animation suits simpler concepts, while 3D excels in visually rich, complex topics.
Incorporating interactive elements, such as quizzes, directly boosts engagement and knowledge retention. Optimization relies on data-driven A/B testing of various visual approaches and narrative structures to maximize viewer comprehension and engagement. Concise scripting and clear, engaging narration are paramount. Professional voiceover talent significantly elevates production quality and audience engagement. Prioritization of visually compelling presentation and clear communication is essential.
Effective knowledge transfer hinges on streamlined storytelling and efficient communication. Clear calls to action guide viewers next steps, amplifying the videos impact. Tailoring the videos approach to the target audiences learning style maximizes impact. Ultimately, impactful videos prioritize clear communication, compelling visuals, and demonstrable learning outcomes.
How long should your Tutorial Explainer Video be?
Master tutorial explainer video length by aligning video type, use case, and funnel stage for maximum impact.
Pre-production Considerations for Determining Video Length:
What's the core message?
Who's the intended viewer?
How many steps are needed?
What's the software's complexity?
Which platform will host it?
What's the video's style?
What's the marketing goal?
Tutorial explainer video length guide
Tutorial Explainer Types
Video Length
Use Case
Funnel
Animated Screen Recording
45-90 seconds
Show software workflow concisely, highlighting key features with engaging visuals Ideal for complex software demos, showcasing multiple features efficiently.
Awareness
Explainer Video
60-90 seconds
Clearly communicate a complex concept or process using visuals and narration, focusing on core value proposition.
Consideration
Software Tutorial
1-2 minutes
Guide users through specific software features, step-by-step, with clear on-screen instructions. Uses screen recording and voiceover.
Decision
How-To Guide
30-60 seconds
Provide quick, actionable steps for a specific task, using simple visuals and concise language. Ideal for short, easily digestible tutorials.
Action
Kinetic Typography
30-60 seconds
Emphasize key takeaways and information using animated text and visuals, creating a memorable and impactful message. Ideal for short, impactful tutorials.
Awareness
How to create Tutorial Explainer Videos?
Crafting compelling tutorial explainer videos requires a strategic approach. Mastering the pre-production and production phases ensures your video effectively guides users through your interface, maximizing engagement and comprehension.
* Define Goals - Focusing on specific learning outcomes ensures the video directly addresses user needs.
Audience Research - Tailoring the video's complexity to the target audience maximizes comprehension and engagement.
Script Development - A step-by-step script mirroring the UI flow creates a clear, easy-to-follow tutorial.
Storyboard Creation - Visualizing the video's structure ensures a logical and engaging user experience.
Style Selection - A visually appealing style enhances user engagement and reinforces brand identity.
Video Filming/Animation - High-quality footage clearly showcasing UI functionality improves user understanding.
Video Editing - A concise edit mirroring the UI's natural flow creates a smooth, intuitive learning experience.
Music/SFX Addition - Subtle audio cues guide user attention and enhance the overall learning experience.
CTA Incorporation - A clear call to action encourages users to interact with the UI and continue their learning journey.
The Importance of a Strong Script for Explainer Videos
Crafting compelling explainer videos goes beyond visuals; it starts with a rock-solid script. We've covered pre-production and production, but let's talk about the heart of it all: the script. A strong script is the foundation of a successful explainer video, ensuring clarity, conciseness, and engagement. It's the roadmap that guides your visuals, keeps your audience hooked, and ultimately drives the results you want.
Think of the best explainer video examples – their clarity and impact stem from a well-crafted script. A strong script isn't just about words on a page; it's about creating an experience. It's about transforming a simple product demo video into a captivating story that resonates with your audience. Even Process Videos, which often explain complex procedures, rely on a clear, step-by-step script to guide viewers effortlessly.
Clarity: A clear script ensures your message cuts through the noise, making it easy for viewers to grasp the core concept. No more head-scratching or rewinds!
Engagement: A captivating narrative keeps viewers hooked, turning a potentially dry topic into an enjoyable learning experience. Think storytelling, not just information delivery.
Conciseness: Respect your viewers' time. A concise script delivers maximum impact in minimal time, perfect for those short attention spans. No one wants a lengthy product explainer video.
Call to Action: Guide your viewers towards the next step, whether it's exploring more product explainer video examples or trying the product itself. A clear call to action turns viewers into customers.
A well-crafted script is the secret sauce to creating explainer videos that truly connect. It's the foundation upon which compelling visuals and impactful messaging are built.
How to Use Explainer Videos for Sales
Let's dive into the practical side: using explainer videos to boost your sales. We've covered the groundwork, now let's explore how to make these videos work for you. Think of your sales funnel as a journey, and explainer videos are your trusty guides, leading potential customers towards that final purchase.
Imagine this: a prospect lands on your website, intrigued but unsure. A short, engaging explainer video instantly clarifies your value proposition, turning that initial interest into a genuine lead. That's the power we're talking about.
Target specific buyer personas. A saas explainer video example for IT professionals will differ drastically from one targeting marketing managers. Tailor your message accordingly.
Transform website visitors into engaged leads. Offer valuable gated content, like an exclusive product demo, in exchange for contact information.
Supercharge your email marketing campaigns. Embed videos to personalize your message and boost click-through rates. A personalized video message can make all the difference.
onboarding videos are key for customer retention. Guide new users through your product seamlessly, reducing churn and fostering long-term loyalty.
Explainer videos aren't just about explaining; they're about selling. By strategically integrating them throughout your sales process, you can build trust, clarify complex concepts, and ultimately drive conversions. Explore explainer video case studies for inspiration and see how others have successfully leveraged this powerful tool. Remember, concept explainer videos can simplify even the most intricate ideas, making them accessible and engaging for your audience.
Choosing the Right Explainer Video Style
Having explored pre-production and production, let's now delve into the exciting realm of choosing the right explainer video style. This crucial step can make or break your video's effectiveness. Imagine a playful animation explaining complex software – a mismatch, right? Finding the perfect style ensures your message resonates with your audience and achieves its purpose.
We've all seen captivating tutorial video examples that stick with us. What makes them so effective? It's the synergy between content and style. Think about your target audience. Are they tech-savvy professionals or curious beginners? This influences your choice between a concise how-to video or a more in-depth educational explainer video. Consider your budget too. 2D explainer video examples can be cost-effective while still delivering engaging visuals.
Purpose-driven style: Match your video's style to its objective. A product demo benefits from clear visuals and step-by-step instructions, while a brand story might thrive with a more cinematic approach.
Audience-centric approach: Tailor your style to your viewers' preferences. A younger audience might appreciate a fast-paced, animated style, while a professional audience might prefer a more polished, live-action approach.
Budget-conscious choices: Explore different styles and their associated costs. Animation can be more expensive than screen recordings, so choose wisely.
Platform optimization: Consider where your video will live. YouTube favors longer formats, while social media thrives on short, attention-grabbing content.
By carefully considering these factors, we can create explainer videos that truly connect with our audience. Remember, the right style enhances understanding, boosts engagement, and ultimately drives the results we want.
The Role of Animation in Explainer Videos
Stepping beyond the basics, let's explore the magic of animation in explainer videos. We've discussed different styles, but now we'll uncover how animation transforms information into captivating stories. Think of it as adding a spark of life, turning static explanations into dynamic experiences. Animation isn't just about pretty pictures; it's a powerful tool for simplifying the complex, boosting engagement, and making your message truly memorable.
Animation empowers us to break down intricate ideas into digestible visuals. Imagine explaining a complex software process – animation can visualize the workflow, making it crystal clear for viewers. This is especially valuable for instructional explainer videos where clarity is paramount. Similarly, training videos benefit immensely from animation's ability to demonstrate procedures step-by-step, enhancing comprehension and retention.
Consider animated explainer video examples that use character animation to connect with the audience on an emotional level. These characters become relatable guides, leading viewers through the information and making the learning experience more enjoyable. This is where the true power of animation shines – its ability to transform a simple product demo into a captivating story. Even with explainer video examples that focus on technical concepts, animation can inject personality and humor, keeping viewers engaged.
Animation simplifies complex concepts. visual metaphors and dynamic visuals break down intricate ideas, making them easily digestible for viewers.
Visualizing abstract ideas. Animation gives form to intangible concepts, making them concrete and understandable.
Boosting viewer engagement. Animation captures attention and maintains interest, leading to higher viewer retention.
Different animation styles and their impact. From the simplicity of 2D to the realism of 3D, each style offers unique advantages.
By strategically incorporating animation, we create explainer videos that resonate with our audience, leaving a lasting impact. Animation isn't just a visual flourish; it's a strategic tool for effective communication.
Creating Engaging Visuals for Explainer Videos
Having covered the groundwork, let's dive into the heart of visual engagement. Think of your explainer video as a visual story, not just a series of facts. Top explainer video examples demonstrate how captivating visuals transform information into memorable experiences. We'll explore key techniques to elevate your video's visual appeal and captivate your audience.
Remember, even the best script needs compelling visuals to truly shine. Imagine a software explainer video example that seamlessly blends animation and screen recordings to showcase key features. That's the power we're aiming for.
Visual Storytelling: Craft a visual narrative that unfolds naturally, keeping viewers hooked from beginning to end. Think about how animated explainer videos use characters and storylines to engage their audience.
Color and Composition: Use color psychology to evoke emotions and guide viewers' attention. Effective software demo videos often employ a clean, minimalist aesthetic with strategic use of white space.
Movement and Dynamics: Incorporate subtle animations and transitions to add dynamism and maintain viewer interest. This is especially crucial for complex concepts that benefit from visual demonstrations.
branding and Consistency: Subtly integrate your brand elements while maintaining a consistent visual style throughout the video. This creates a cohesive and professional look.
By mastering these visual elements, we can transform our explainer videos from informative to truly captivating. Remember, the goal is to create an experience that resonates with your audience, leaving a lasting impression.
How tutorial explainer video examples are curated?
We dove deep into tutorial explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic tutorial explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Clarity and Conciseness Examining clarity and conciseness of the explanation, ensuring the tutorial is easy to follow and understand. 7.Practical Application and Value Determining the video's effectiveness in demonstrating practical application and providing value to the viewer. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, tutorial explainer video examples 2024, n=14300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
