30 Best Ui Animation Video Examples For Seamless Onboarding

Picture this a killer product launch, but crickets. Sound familiar? It's like talking to a wall when users don't grasp your brilliance. But don't throw in the towel just yet! UI animation videos are your secret weapon, turning complex features into captivating stories. They're not just eye candy; they're the bridge between your vision and user understanding, making onboarding a breeze. Just how effective are they? The numbers speak for themselves.

• 92% of businesses are satisfied with the ROI of their video marketing on social media.
• 82% of them stated that video marketing is their key marketing strategy.
• Videos are 50% more likely to appear on the first page of search engine results.

These stats highlight the undeniable impact of video, and UI animation videos take it a step further by focusing on user experience. They bridge the gap between a user's first impression and their long-term engagement. Let's dive in and explore 30 Engaging Ui Animation Video examples to unlock actionable insights and inspiration for your own video marketing strategy.

1. UN Minimal UI Animation Video - Explain sustainability conceptually

This UI Animation Video brilliantly visualizes the urgent need for sustainable urban development. By showcasing a city's resource consumption and greenhouse gas emissions through compelling data visualizations, the video quickly establishes the environmental challenges of urban growth. The transition from a linear to circular metabolism model, emphasized through animated flowcharts, highlights a key solution for sustainable cities.

The video's clear and concise explanation of urban metabolism principles, coupled with an optimistic soundtrack, inspires viewers to seek more efficient resource management strategies. The final call to action, directing viewers to a website for more information, empowers them to take concrete steps toward creating a more sustainable future.

2. U.S. Bank

The U.S. Bank Business Essentials video provides a comprehensive overview of the platform's features and benefits, showcasing its ability to streamline business management tasks. The video highlights the platform's efficiency in handling accounts, sending invoices, and monitoring financial performance. This makes it a great example of a UI Animation Video, as it effectively uses animation to market the platform's capabilities.

The video's design effectively emphasizes the Business Essentials platform's user-friendly UI and intuitive navigation. The clean and minimalist aesthetic, with a focus on the platform's core functionalities, allows viewers to easily grasp the value proposition. The use of bold colors and clear typography further enhances the visual appeal and ensures that key information is easily digestible. This video serves as a good example of an Educational Animation Video, as it educates viewers about the platform's features and benefits through animation.

The video's pacing is well-balanced, providing ample time for viewers to absorb the presented information without feeling overwhelmed. In conclusion, the U.S. Bank Business Essentials video successfully demonstrates the platform's capabilities and benefits through its well-executed design and clear messaging. The video's style effectively caters to its target audience of business owners and managers, leaving them with a solid understanding of how the platform can simplify their financial operations and improve overall efficiency.

3. Accenture

Ever wondered how computers understand us? This Ui Animation Video explains it with style, unraveling the mystery of Natural Language Processing (NLP). Through dynamic isometric 3D animation, the video bridges the gap between technical jargon and everyday language, making even complex concepts easy to digest.

The clever hairdresser analogy and the robot's whimsical air guitar immediately hook the viewer. Accenture delivers a compelling narrative that showcases the potential of NLP, inspiring businesses to leverage its power for enhanced communication and intelligent automation. It's a masterclass in how to make complex ideas accessible and engaging for a wider audience.

4. CoreLogic Animated UI Design Video

This Ui Animation Video for CoreLogic's Market Trends software, expertly demonstrates its ability to empower users with comprehensive property data. What's great about this approach is how it simplifies complex data analysis, visually guiding the viewer through its features and highlighting its value proposition with engaging 2D elements.

Not to mention, the clean UI and smooth transitions coupled with an upbeat soundtrack creates a seamless viewing experience. The clever use of a magnifying glass metaphorically illustrates how Market Trends helps users uncover valuable insights, leading to informed decision-making. This video inspires businesses to embrace a data-driven approach to unlock their full potential.

5. AARP 2D UI Animation Video - Explain replacement process clearly

This Ui Animation video by AARP demonstrates how to create an informative and visually engaging explainer video. The smooth transitions between scenes and the clean 2D animation style keep viewers hooked. The focus on the online application process, illustrated by realistic UI elements, makes the information easily digestible.

The dog chewing on the Social Security card provides a humorous hook and immediately grabs attention. AARP reinforces its brand identity through consistent use of its color scheme and logo. The overall effect is a video that is both helpful and memorable, inspiring others to create similar content.

6. EQT Animated UI Showcase Video - Showcase design aesthetics implicitly

EQT is a leading provider of software and services for the entertainment industry. This video is designed to introduce EQT to potential employees, portfolio companies, and other business partners.

Video Design - The video uses a clean and simple style with vibrant colors and bold outlines. It combines animated illustrations with text elements, resulting in an engaging UI Animation Video.

The video uses the visual metaphor of a coin rising on a box office meter to communicate how the entertainment industry has seen a dramatic increase in the creation of content. The graphic style creates a positive and energetic tone, which reflects EQT's optimistic outlook for the entertainment industry. The video's engaging visual style helps drive its goal of introducing EQT to a diverse audience.

7. Chainalysis

Chainalysis is a company that provides businesses and governments with transparency and understanding of blockchain data, connecting it to real-world interactions. The video is designed to introduce the company and its services.

Video Design - Chainalysis utilizes a clean and modern UI Animation Video style. The video primarily features a dark blue background, white lines, and blue and red accents, creating a visually appealing and informative aesthetic. The video uses animations and transitions to show how data on the blockchain is analyzed.

The video successfully communicates the objective of Chainalysis, which is to provide clarity and understanding within the complexities of blockchain data. The dark blue background creates a sense of professionalism and trust, while the animations and transitions highlight the dynamic nature of blockchain technology. The video emphasizes the importance of connecting blockchain data to real-world interactions, showcasing the practical applications of Chainalysis services. The overall tone of the video is informative and professional.

8. Planning in a Box

Planning in a Box is a SaaS solution that leverages big data and IoT device feeds to create an exception-based supply chain collaborative planning platform. This video is designed to illustrate the issues faced by companies in today's complex supply chains, highlighting how traditional security solutions fall short.

Video Design - This UI Animation Video utilizes a minimalist graphic style, with clean lines and muted color palettes. The video primarily uses white and gray backgrounds, with a pop of color in the form of pink, purple and blue shapes. These shapes represent the different components of the network. Black silhouettes of bugs indicate threats, while arrows symbolize connections and data flow. This creates a visually engaging and easily understandable overview of the issues the video explores. The video uses a combination of static and dynamic elements, with the graphic elements moving seamlessly between static and animated states.

The minimalist graphic design, combined with an informative narrative, allows the video to quickly and effectively communicate the key challenges companies face in managing their supply chains, and how Planning in a Box addresses these issues. The simple and clean visuals enhance the video's clarity and make it easier for the viewer to understand the company's value proposition. The use of simple animations further contributes to the video's engaging and informative tone, clearly illustrating the complexities of the modern supply chain and highlighting Planning in a Box's capabilities.

9. ASUS

ASUS empowers enterprises to enhance automation and manufacturing productivity through a wide range of hardware and software solutions. The video is designed to demonstrate how ASUS IoT solutions contribute to increased productivity, safety, and efficiency.

Video Design - The video adopts a minimalist style, featuring clean graphics, and a simple color palette. A clear distinction is created between the information being presented and the animated scenes. This style makes the video easily digestible and more engaging. The UI animation style with bold colors is used to showcase the main features of the ASUS IoT solution, making it a great UI Animation Video.

The video uses a clear and concise narrative with a focus on the benefits of using ASUS IoT solutions in the manufacturing sector. It leverages a combination of animations and text to effectively communicate how the solutions address various pain points, such as downtime, safety, and labor efficiency. This style is compelling and informative, creating a positive and trustful tone to highlight the benefits of ASUS IoT solutions.

10. Cargill Simple UI Animation Video

Cargill is working with DSM to help food and beverage manufacturers reduce sugar in their products. This video is designed to raise awareness of the sugar reduction solutions.

Video Design - The video uses simple, bold visuals to communicate the message. It features a pie chart, sugar cubes, and stick figures that visually represent the problem of sugar intake. Bright colors and simple animations create a visually appealing and informative experience.

This Software UI Introduction Video Animation is a great example of how to use animation to communicate a complex message in a simple and engaging way. The playful design and simple animations make the message accessible and memorable. The video's tone is informative and encouraging, providing a clear solution to the problem.

11. Delta Dental

Delta Dental provides dental insurance and educational resources. This video is designed to teach children about oral hygiene, particularly the importance of brushing, flossing, and drinking water.

Video Design - The video features a simple yet engaging design with bright colors and cartoon-like characters, making it easy for children to understand. Talking teeth and animated germs make the video fun and memorable for the target audience.

This is a great example of a Technical Marketing Video Example that effectively communicates its objective by using a lighthearted approach to a potentially serious topic. The design elements and narrative tone help children grasp the concept of germs, sugar, and dental care without being overwhelming. The overall message is conveyed clearly, emphasizing the importance of good oral hygiene habits.

12. CSIRO 2D Animated UI Video

CSIRO seeks to provide a better understanding of Australia's physical economy. The video is designed to explore over 20 possible futures for Australia out to 2050.

Video Design - The video features a clean, modern design style. It incorporates bright colors, simple shapes, and subtle animation. This creates a visually engaging and easy-to-understand UI Animation Video. The use of bold, simple typography makes the data points clear and easy to read.

The visual style effectively communicates the video objective, which is to highlight the potential paths Australia could take in the future. The animated graphics help to visually illustrate the various possibilities, and the bright, optimistic tone creates a positive and inspiring outlook for the future of Australia.

13. Cisco

This Ui Animation Video for the Ubiquiti device masterfully uses 3D animation to showcase its key features. The rotating view provides a comprehensive look at the hardware, allowing viewers to appreciate the sleek design and precise engineering. The minimalist white background keeps the focus solely on the product, allowing its form and functionality to shine.

The concise on-screen text provides just the right amount of information, enhancing understanding without distracting from the visuals. This UI animation video is a testament to how effective simplicity and clarity can be in showcasing complex technology, inspiring viewers to learn more about Ubiquiti's offerings.

14. 360Learning

360Learning is a learning platform that helps organizations improve their employee onboarding experience. This video is designed to highlight the importance of an effective onboarding process.

Video Design - The animation uses bright, bold colors and simple shapes to create an engaging and memorable visual experience. The design style is clean and modern, and the use of animation brings the narrative to life.

UI Animation Video Example - The use of animation helps to explain the complex process of onboarding, making it easier for viewers to understand and connect with the message. The video effectively communicates the challenge of ineffective onboarding and how the platform can help organizations overcome this issue.

15. Axis Bank

Axis Bank is a leading bank in India that provides online services. This video is designed to show users how to easily invest in mutual funds on their mobile or internet banking platforms.

Video Design - The video follows a clear and concise style, using UI animations that guide the viewer through the process of investing in mutual funds. The graphics are clean and modern, highlighting the key features of the mobile app and website. It is a good example of UI Animation Video for User Interface for an app-based product.

The use of animation and simple graphics is effective, making the process of investing seem easy and accessible. It focuses on the convenience of online investing, emphasizing that users can avoid paperwork and branch visits. The video adopts a positive tone and uses a call to action to encourage viewers to start their wealth creation journey.

16. Google

Google business profile video is designed to guide businesses on managing their business profile on Google search and maps.

Video Design - The video features simple, clean, and modern graphics. The visual style relies on clean white backgrounds with colorful UI elements. The video utilizes simple animation to guide viewers through the process, highlighting key elements.

This is a powerful example of UI Animation for Social Media that educates and informs viewers on a specific task, in a simple, user friendly, and visually appealing manner. The clean and modern visuals, accompanied by simple animations, create a welcoming and informative tone. The focus is on making the process of managing a Google business profile easy and approachable.

17. Live Oak Bank

Live Oak Bank has created a UI Animation Video to showcase the importance of creating a thorough business plan when purchasing a business. The video uses simple graphics that are easy to understand, emphasizing the key elements of a business plan, such as the executive summary, business description, market research, and financial forecast. This is a great example of a UI Animation Video because it is visually appealing and educational.

Video Design - The video's visual style effectively conveys the importance of creating a business plan, which is a critical step towards owning a business. The video effectively communicates this message by using clean, professional graphics and animations to visually represent the elements of a business plan.

The tone of the video is encouraging and motivating, making it more engaging for its audience. This is a great example of how a UI Animation Video can be used to educate and inspire potential business owners.

18. Comarch

This video is a powerful tool for telecom operators looking to monetize their 5G investments. It's all about shifting focus from traditional end-customer strategies to the exciting potential of 5G for business applications.

Video Design - The video uses a clean, modern style with vibrant colors, and it's a UI Animation for Social Media approach. 3D animated cityscapes and icons bring 5G networks, use cases, and industry impact to life. Simple graphics like arrows and circles guide the viewer's attention, emphasizing key information. The high-quality graphics and smooth animation make the video professional and engaging.

The video's design effectively communicates its objective by illustrating the shift from traditional end-customer focus to the potential of 5G for business applications. The positive tone and vibrant colors create a sense of excitement and opportunity around the possibilities of 5G for businesses.

19. Charles Stanley

Charles Stanley is a company that offers investment services. This video is designed to help people understand the concept of dividends.

Video Design - The video uses a simple, clean design with a dark blue background and a bright, vibrant green. The graphics are modern and minimalistic, incorporating animation and text. The video effectively uses visual cues to explain the concept of dividends, with a series of simple illustrations. This is a good UI Animation Design teaser video, as the graphics are simple, modern, and clear, making it easy to follow.

The video design uses simple animations, clear graphics, and a straightforward narrative. It effectively communicates the idea of a dividend as a thank you from the company to its shareholders. The video tone is friendly and approachable, making it suitable for people who are new to investing.

20. WaterAid

WaterAid is a non-profit organization that works to ensure everyone has access to safe water and sanitation. The video is designed to highlight the challenges faced by people who lack these basic resources.

Video Design - The video uses bright colors and clear visuals, making it easy for viewers to understand. Each frame is engaging and captivating, with clear and simple design. The video uses a combination of imagery and text to tell the story of a young girl named Grace who misses school because she has to spend her time getting water. The video uses a simple narrative, but it is very powerful and emotionally impactful. This makes the video a good example of UI Animation for Social Media that can be used to raise awareness for a cause and inspire action.

The animated video uses a simple style to convey a complex message. The clear graphics and simple animations allow the viewer to easily understand the story of Grace and her struggles. The video focuses on depicting the daily lives of people without access to safe water, using simple animations and colorful graphics that are visually appealing and easy to understand. This style, in addition to the emotional narrative, helps to create an engaging and impactful video that can make people more aware of the importance of safe water, sanitation, and hygiene education. The video leaves the viewer with a sense of hope, showing how these basic resources can help people escape poverty and live healthier lives.

21. SimplyCast

SimplyCast offers a range of marketing automation solutions, including SMS marketing. This video is designed to introduce their SMS shortcode service, designed for airports and travelers to easily access destination information.

Video Design - The animation video showcases the features and benefits of the SMS shortcode service. The visual design is clean and simple, using basic geometric shapes and minimalist color schemes. A simple digital animation effect is applied to text and simple elements, making it a good UI Animation for Social Media, allowing the viewer to easily understand the concept and application of this service.

The minimalist visual style and clear animations effectively communicate the ease of use and value of the SMS shortcode service. The straightforward narrative and simple graphic design reinforce the concept of convenient information access for travelers. The video's calm and professional tone reinforces the trustworthiness and reliability of the service, suggesting that it can provide reliable assistance to passengers.

22. Coinbase

Coinbase Earn is a platform for users to earn crypto while learning about different assets and their underlying technologies. The video educates users on Compound, a protocol that allows individuals to lend or borrow crypto and earn interest.

Video Design - The video design is clean and modern, incorporating bright, vibrant colors that align with the brand identity, highlighting the simplicity and ease of use of the platform. The animation style is simple yet engaging, with animated icons and characters. The video uses a combination of UI animations and illustrations, making it a good UI Animation Example.

The visuals are easily digestible, allowing users to quickly understand the concept. The bright colors and positive tone create an optimistic and welcoming environment that encourages users to explore Compound and begin earning interest.

23. Elaad

Elaad provides solutions for electric vehicle charging infrastructure. This video educates viewers about the importance of interoperability in EV charging. It's a great example of UI Animation for Social Media, using simple, clean, flat design.

Video Design - The video is bright and colorful, focused on conveying the technical aspects of interoperability. Animated icons and text represent different vehicle types, charging stations, and the concept of interoperability. This makes the video understandable by a wide audience.

The video uses a light and playful tone while highlighting the complexity of making EV charging seamless. Color and animation visually represent the idea of connecting different systems together, making the abstract concept of interoperability more concrete and easier to understand. The animation highlights the variety of EVs and charging infrastructure, then the need for interoperability to solve the challenges of smooth and smart charging.

24. Hotjar

Hotjar is a website analytics tool. This video introduces a new feature called Highlights.

Video Design - This UI Animation for Social Media demonstrates Highlights, a new feature that allows you to create snippets of recordings and heatmaps. The video uses clean, modern graphics with 3D elements, showing how the feature works. Soft colors and bold text keep the video simple but eye-catching.

The visual style clearly illustrates the concept of creating meaningful insights, organizing data, and sharing it with a team. The video emphasizes the benefit of using Highlights, making the tone friendly and approachable for the audience.

25. Roche

Roche develops innovative medicines and diagnostic tests. This video explains the concept of progression in multiple sclerosis.

Video Design - The video uses a simple and engaging animation style, similar to Presentation Animation Video. It features a clean and minimal design, with a limited color palette of blue, green, and white. The use of clear and simple shapes and lines makes the video easy to follow.

The animation effectively illustrates the concept of progression in MS by using the analogy of a rail network. The video starts with a depiction of a healthy brain, which is represented as a functional rail network. The tracks then become damaged, representing the progression of the disease, which can cause the train to be unable to travel. This makes the video relatable for the viewer. The video ends with a strong message, emphasizing the importance of a timely diagnosis and treatment. The video uses UI Video Animation Production to create a visually appealing and informative experience.

26. LITEON

Urban development faces massive challenges, especially in overpopulated cities. Congestion, infrastructure strain, and the need for sustainable solutions are pressing issues. This video aims to highlight these challenges and present a compelling vision for a better future.

Video Design - The video uses a combination of 2D and 3D animation to illustrate its points. The style is clean, modern, and engaging, featuring colorful graphics and a fast-paced visual approach. The video uses a mix of cartoon-like character designs and simple, geometric shapes. This style effectively communicates the importance of finding solutions for congested and overpopulated cities.

Product UI Video Animation is the key to this video's success. Bright colors and upbeat music create a positive tone while drawing attention to the need for improvements to the city's infrastructure and the importance of sustainable solutions. This video emphasizes the challenges of overpopulated cities while encouraging the viewer to look for solutions.

27. GEICO

This video explains comprehensive coverage, how it works, and how it can benefit you. It uses animation to make the information engaging. The goal is to make the information easy to understand and relatable to consumers.

Video Design - The animation is simple and cartoony, featuring an anthropomorphic car with a beret and mustache. The animation adds personality to the video, making it a good UI Walkthrough Animation. The bright colors and positive tone highlight the benefits of comprehensive coverage.

The design conveys the brand personality which is fun and approachable. The fun, whimsical visuals appeal to a wide audience. This makes the video relatable to consumers.

28. LinkedIn

LinkedIn Recruiter is a sourcing tool designed to help talent professionals find the right talent faster. This video is a great example of a SaaS UI Animation Video, because it focuses on the usability of the product, rather than elaborate visuals. The video uses simple, clean graphics and animations, and the use of color highlights the features and functionality of the tool.

Video Design - The user interface is clean, easy to navigate, and engaging. This style effectively communicates the objective, which is to highlight the features of the tool. The animation makes it easy to understand the workflow.

The video narrative and design emphasize that the tool makes it easy to find the right people, using filters and advanced search features. The tone of the video is straightforward and informative, making it easy to understand the benefits of the tool.

29. TomTom

TomTom Map Maker is a solution that helps create custom maps for various use cases. This software ui animation video example uses simple and engaging animation to showcase the tool's functionalities. The clean interface, the preview of the map styles, and the ease of navigation are highlighted through this video.

Video Design - The visual style is simple, engaging, and informative. Clean animation and transitions help communicate the ease of use of the tool. The bright and bold color palette reinforces the brand identity, and the consistent use of the location pin icon in the brand logo and interface elements further solidifies the product's purpose.

The video highlights the features of the product through visuals, making it accessible for a broad audience, and emphasizing the tool's user-friendliness. This approach makes the video engaging and easy to understand, even for those unfamiliar with the product.

30. Insight

Insight is a digital innovation company specializing in helping manufacturers leverage technology to improve their business. This video is designed to highlight how manufacturers can use new technologies, such as predictive analytics, automation, and artificial intelligence, to create a better experience for their employees and customers, while streamlining their operations.

Video Design - The video uses a simple, minimalist design with a white background and flat, paper-like graphics. This design choice is a good choice for the topic of digital innovation in manufacturing, as it is clean, modern, and easy to understand. It helps to clearly convey the message of the video to the target audience of manufacturers and other business leaders. The simple design helps focus attention on the technology and its benefits.

The video effectively communicates the objective of revolutionizing the manufacturing industry with digital innovation by using clear, concise animation and a consistent design. The tone of the video is positive and optimistic, highlighting the exciting potential of new technologies. The video uses a simple and engaging narrative to explain complex concepts, making it accessible to a wide audience. The video's visual design helps drive the goal of raising awareness of Insight's digital innovation solutions for manufacturing. The Software UI Animation Video style is a great way to showcase the technology and its benefits in a clear and engaging way.

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How to plan and optimize Ui Animation Videos?

Content is King: "Create content that teaches." - Nicolas Cole. Advids embraced this for an educational platform client. We developed UI animation videos demonstrating the platform's features through short, informative tutorials. This resulted in a 15% rise in user engagement and a 10% increase in course enrollments.

Actionable: Educate and empower your audience with valuable content.

Non-Obvious Insights: "If you're only looking where everyone else is looking, you're only going to find what everyone else has already found." - Rohit Bhargava. Advids used this insight for a healthcare client. We created UI animation videos highlighting the unique benefits of their app, focusing on lesser-known features that addressed specific user pain points. This differentiated them from competitors and drove a 25% increase in app downloads.

Actionable: Uncover unique selling points and highlight them creatively.

Quality over Quantity: "If you think good design is expensive, you should look at the cost of bad design." - Ralf Speth. Advids applied this philosophy for a luxury brand client. We invested in high-quality UI animation videos that reflected the brand's premium image. This resulted in a 12% increase in brand awareness and a 8% lift in sales.

Actionable: Invest in high-quality production to enhance brand perception.

Targeted Messaging: "The key to successful marketing is to understand your customer so well that the product or service fits them and sells itself." - Merrill R. Chapman. Advids used this approach for a gaming company client. We created UI animation videos tailored to specific gamer segments, highlighting features relevant to each group. This personalized approach led to a 18% increase in in-game purchases.

Actionable: Tailor your message to resonate with specific target audiences.

Social Transmission: "Word-of-mouth is the primary factor behind 20-50% of all purchasing decisions." - Jonah Berger. Advids leveraged this principle for a food delivery app client. We created shareable UI animation videos showcasing the app's user-friendly interface and exciting promotions. This resulted in a 22% increase in app referrals and a 15% boost in new user acquisitions.

Actionable: Design content that encourages sharing and social engagement. **

Why Advids for Ui Animation Video?

At Advids, we specialize in crafting high-quality, original UI animation videos that elevate your brand and drive results. Our blend of creative storytelling, cutting-edge technology, and extensive experience ensures your vision translates into compelling and effective animation.

Transforming Ideas into Engaging UI Animation:

Customized UI Animation Video Solutions: From explainer videos and product demos to interactive prototypes and micro-interactions, we tailor each UI animation project to your specific needs and target audience.
Creative Storytelling Through UI Animation: Our skilled animators and storytellers craft narratives that showcase your product's functionality and user experience in a captivating and engaging way.
Cutting-Edge UI Animation Video Technology: We utilize the latest software and techniques, including advanced motion graphics and interactive elements, to create visually stunning UI animations that leave a lasting impact.

A Legacy of Excellence in Animation:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes animation truly effective, and we've honed our expertise in the specific nuances of UI animation.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their UI/UX visions to life through dynamic and engaging animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach to UI Animation:

Collaborative Process: We work closely with you throughout the entire UI animation process, from initial concept and storyboarding to final delivery, ensuring your vision is realized at every stage.
Strategic Communication: We prioritize clear and open communication, understanding your brand, target audience, and UI/UX goals to create UI animations that resonate and achieve your objectives.

Over 230 Successful UI Animation Projects: We've successfully delivered over 230 dynamic and engaging UI animation projects, demonstrating our specialized expertise in this field.

Ready to unlock the potential of UI Animation Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Ui Animation Video?

A UI animation video is a short, engaging video that uses animation to explain a product, service, or concept. It's often used to showcase the user interface of a software application or website, highlighting its features and benefits in a visually appealing and easy-to-understand way.

UI animation videos are particularly effective for businesses that need to communicate complex information in a simple and engaging way. They can be used for a variety of purposes, such as product demos, Onboarding tutorials, explainer videos, and marketing campaigns.

What do top Ui Animation Videos have in common?

What makes Ui Animation Video effective?

A compelling UI animation video is a powerful tool for engaging audiences and Communicating Complex Information in a clear and concise way.

A thoughtfully designed UI animation video is driven by a clear understanding of the target audience and the message that needs to be conveyed. It uses animation to bring the product or service to life, highlighting its key features and benefits in a visually appealing and memorable way.

Methods for creating effective UI Animation Videos include using a combination of animation styles, incorporating interactive elements, and telling a compelling story that resonates with the target audience. By focusing on clarity, engagement, and a strong call to action, UI animation videos can effectively communicate information, drive conversions, and build brand awareness.

How long should your Ui Animation Video be?

A well-crafted UI animation video is a powerful tool for engaging audiences and communicating complex information in a clear and concise way.

The ideal length of a UI animation video depends on the specific purpose and target audience. A short, focused video is often more effective than a long, rambling one.

Pre-Production Questions

How to create Ui Animation Videos?

Creating a UI animation video is a multi-step process that involves planning, design, and production.

Pre-Production

Production

B2B Animation: Crafting Value and Efficiency

Designing UI animations for a B2B audience requires a strategic approach that prioritizes clarity, efficiency, and a professional aesthetic. Unlike consumer-focused animations, which often emphasize entertainment and emotional appeal, B2B animations should focus on conveying value and information quickly and effectively.

Focus on Value:

• Every animation should have a clear purpose and demonstrate a tangible benefit to the viewer, such as explaining a complex product feature or highlighting a key differentiator.

Keep it Concise:

• Time is valuable in the B2B world. Animations should be short, to the point, and avoid unnecessary flourishes.

Professional Tone:

• Maintain a Consistent Brand Identity and visual style that aligns with the professional tone of B2B interactions.
• Avoid overly playful or whimsical animations that might detract from the message.

Data-Driven Approach:

• Use animations to visualize data and insights in a compelling way, making complex information more accessible and engaging for business decision-makers.

Call to Action:

• Clearly guide viewers towards the desired next step, whether it's requesting a demo, downloading a white paper, or contacting sales.

Animating Your Product Launch

UI animations offer a versatile toolkit for marketers to Engage Audiences and communicate brand messages effectively. These animations can be tailored to various marketing objectives, from explaining complex products to driving conversions.

Explainer Videos

These animations simplify complex concepts or processes, making them easier for potential customers to understand. For example, a software company might use an Explainer Video to demonstrate how their platform streamlines workflow.

Product Demo Videos

Showcase the features and benefits of a product in a dynamic and engaging way. Animations can highlight key functionalities and demonstrate the user experience in a more compelling manner than static images or text.

Marketing Videos

These animations can be used to build brand awareness, tell a company's story, or promote a specific campaign. They often incorporate a strong narrative and emotional appeal to connect with viewers.

Sales Videos

Designed to persuade potential customers to make a purchase, sales videos often focus on highlighting the value proposition and addressing common objections. Animations can be used to Create a Sense of Urgency or scarcity.

Animated GIFs

These short, looping animations are ideal for sharing on social media or embedding in email marketing campaigns. They can be used to capture attention, convey a quick message, or add a touch of personality to your content.

Animating Your Product Launch

Crafting high-quality UI animations demands a blend of technical expertise, artistic vision, and a deep understanding of user experience. By adhering to best practices, designers can create animations that are not only visually appealing but also effective in achieving their intended purpose.

Best Practices for UI Animations

• Clear Purpose

  Define the specific goal of the animation. Is it to explain a feature, guide users through a process, or simply add visual interest?

• Target Audience

  Consider the preferences and expectations of your target audience. What kind of Animation Style will resonate with them?

• Storyboarding

  Plan the animation sequence carefully using storyboards to ensure a smooth and logical flow.

• Visual Consistency

  Maintain a Consistent Visual Style throughout the animation, including color palette, typography, and Branding elements.

• User Experience

  Prioritize usability and accessibility. Animations should enhance the user experience, not distract from it.

• Prototyping and Testing

  Create prototypes of the animation and test them with real users to gather feedback and identify areas for improvement.

Measuring Animation Success

Measures how actively viewers interact with the animation. This can include metrics like watch time, completion rate, and social shares. A high engagement rate indicates that the animation is capturing viewers' attention and holding their interest.

Click-Through Rate (CTR):

If the animation includes a call to action, CTR measures the percentage of viewers who click on it. This metric indicates how effective the animation is at driving users to the next stage of the funnel.

Conversion Rate:

Measures the percentage of viewers who complete a desired action after watching the animation, such as making a purchase or signing up for a newsletter. This is the ultimate measure of the animation's success in achieving its marketing objective.

Bounce Rate:

The percentage of viewers who leave the page or app after watching only a small portion of the animation. A high bounce rate suggests that the animation is not engaging or relevant to the audience.

Time Spent Watching:

The average amount of time viewers spend watching the animation. This metric can provide insights into which parts of the animation are most engaging and which parts might need improvement.

Animating Your Product Demo

UI animations can transform Product Demos from static presentations into dynamic and engaging experiences. By incorporating animations, businesses can effectively communicate product features, benefits, and Value Propositions to potential customers.

Visual Appeal:

Animations make product demos more visually appealing and captivating, grabbing viewers' attention and keeping them engaged.

Clearer Understanding:

Animations can simplify complex concepts and demonstrate Product Functionality in a way that is easier to understand than static images or text. For example, an animation could show how a new software feature streamlines a workflow, making it easier for potential customers to grasp its value.

Increased Engagement:

Interactive animations can encourage viewers to actively participate in the demo, leading to a deeper understanding and a more memorable experience.

Enhanced Memorability:

Visuals are processed more quickly and remembered more easily than text. Animations can help key product features and benefits stick in viewers' minds.

Animating Your Product Launch

These small, focused animations provide feedback to user actions, such as a button changing color when clicked or a subtle animation confirming a successful form submission. They enhance usability and make the interface feel more responsive.

Onboarding Animations:

Guide new users through the initial setup or features of an app or website. They can highlight key functionalities and make the onboarding process more engaging and intuitive.

Loading Animations:

Provide visual feedback while content is loading, preventing users from feeling frustrated or confused during wait times. Creative loading animations can also reinforce brand identity.

Transition Animations:

Smoothly connect different screens or sections of an interface, creating a more fluid and visually appealing user experience. They can also help users understand the relationship between different parts of the app or website.

Explainer Videos:

Use animation to simplify complex concepts or processes, making them easier for viewers to understand. They are often used to explain product features, demonstrate how a service works, or educate users about a particular topic.

Crafting Compelling UI Animation Stories

A compelling UI animation storyline is crucial for capturing audience attention and effectively conveying your message. By incorporating key elements like a clear objective, relatable conflict, and a strong call to action, you can create animations that resonate with viewers and drive desired outcomes.

Clear Objective: Define the specific message or goal you want to communicate through the animation. What do you want viewers to learn or do after watching it?

Target Audience: Tailor the storyline and characters to resonate with your target audience's interests, needs, and pain points.

Conflict and Resolution: Introduce a relatable challenge or problem that the animation's characters or visuals must overcome. This creates tension and keeps viewers engaged. The resolution of the conflict should demonstrate the value proposition of your product or service.

Emotional Connection: Use visuals, music, and sound effects to evoke emotions and create a connection with viewers.

Call to Action: Clearly guide viewers towards the desired next step, whether it's visiting your website, signing up for a free trial, or making a purchase.

Cross-Platform Animation Secrets

Ensuring UI animations are effective across multiple platforms requires careful consideration of platform-specific best practices and optimization. By addressing format compatibility, adhering to guidelines, and understanding audience behavior, designers can create animations that deliver a seamless experience across devices.

Format Compatibility:

Use animation formats that are supported across all target platforms. For example, MP4 videos are widely compatible, while some older browsers may not support WebM.

Platform-Specific Guidelines:

Adhere to design guidelines for each platform, such as Apple's Human Interface Guidelines or Google's Material Design. This ensures that your animations feel native and intuitive on each platform.

Audience Behavior:

Consider how users interact with different platforms. For example, mobile users may have shorter attention spans and be more likely to view content on the go.

Analytics and Tracking:

Track animation performance across different platforms to identify areas for optimization. This data can help you understand which animations are most effective on each platform and tailor your approach accordingly.

Crafting Animations for Industry Success

When crafting UI animations for a specific industry, it's essential to understand its unique characteristics, challenges, and trends. By aligning animations with industry conventions and target audience expectations, businesses can create more relevant and impactful content.

Industry Trends:

• Stay up-to-date on the latest animation styles and trends within your target industry.
• For example, the healthcare industry might favor animations that are informative and reassuring, while the gaming industry might prefer animations that are fast-paced and visually stimulating.

Target Audience:

• Consider the specific needs and preferences of your target audience within the industry.
• What kind of information are they looking for?
• What kind of tone and style will resonate with them?

Visual Style:

• Choose a visual style that aligns with the industry's overall aesthetic and brand identity.
• For example, a financial services company might opt for a more conservative and professional style, while a tech startup might embrace a more modern and playful approach.

Messaging:

• Tailor the animation's message to address the specific challenges and opportunities within the industry.
• For example, an animation for the manufacturing industry might focus on efficiency and productivity, while an animation for the education sector might emphasize engagement and learning outcomes.

Animating for Your Audience

UI animations can be tailored to resonate with different target audiences by adjusting the style, tone, and messaging. Understanding the preferences and expectations of your target audience is crucial for creating animations that effectively engage and convert.

B2B Audiences:

• Favor animations that are professional, informative, and data-driven.
• They should clearly communicate the value proposition and avoid unnecessary distractions.

B2C Audiences:

• May be more receptive to animations that are entertaining, emotionally engaging, and visually appealing.
• Storytelling and humor can be effective tools for connecting with B2C audiences.

Millennials:

• Tend to appreciate animations that are authentic, relatable, and visually stimulating.
• They are also more likely to engage with interactive animations and gamified experiences.

Gen Z:

• Prefer animations that are fast-paced, visually dynamic, and incorporate current trends and memes.
• They are also more likely to be drawn to animations that are inclusive and socially conscious.

Case Study: Amazon's User Research for Personalized Recommendations

Challenge: Amazon, an e-commerce giant, aimed to improve its Product Recommendations to enhance user experience and drive sales.

Solution: Amazon conducted extensive user research, including:

• User Interviews: Gathering insights from users about their shopping habits, preferences, and pain points.
• Usability Testing: Observing users as they interacted with the platform to identify areas for improvement.
• Data Analysis: Analyzing user data to understand purchase patterns and preferences.

Results: Amazon gained valuable insights into user behavior, leading to the development of more personalized and relevant Product Recommendations. The company reported a 15% increase in product sales and a 10% improvement in customer satisfaction after implementing the findings from their user research.

Case Study: Airbnb's User Research for Personalized Experiences

The Challenge:

Airbnb, a global travel platform, aimed to create personalized and engaging onboarding experiences for new users. They wanted to understand user behavior and preferences to tailor their Animated Onboarding process for optimal engagement.

The Solution:

Airbnb conducted user research, including:

• User Interviews: They conducted in-depth interviews with new users to understand their motivations, pain points, and expectations for the onboarding process.
• Usability Testing: They conducted usability testing with prototypes of their Animated Onboarding experience to identify areas for improvement and gather feedback on user interactions.
• Eye-Tracking Studies: They used eye-tracking technology to analyze user attention and engagement with different elements of the Animated Onboarding process.

The Results:

Airbnb's user research revealed that:

• Visual Storytelling: Users responded positively to Animated Onboarding experiences that used visual storytelling to convey key information and features.
• Personalized Content: Users appreciated personalized content that was tailored to their interests and travel preferences.
• Interactive Elements: Interactive elements, such as clickable buttons and animated transitions, increased user engagement and comprehension.

Key Takeaway:

Airbnb's case study emphasizes the importance of user research in creating personalized and engaging Animated Onboarding experiences. By understanding user behavior and preferences, companies can tailor their onboarding process for optimal engagement and user satisfaction.

How UI animation video examples are curated?

We dove deep into UI animation videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic UI animation videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, animation techniques, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Seamless Transitions & Micro-interactions Examining the fluidity and intuitiveness of transitions and micro-interactions within the UI.
7.UI/UX Principles Adherence Determining video alignment with established UI/UX principles and best practices.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, animators, and UI/UX experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, UI animation video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.