30 Explanation Animated Video Examples To Simplify Complex Ideas

Picture this a killer product launch, but zero buzz. Ouch, right? We've all been there. It's like shouting into a void in this content-saturated world. But don't throw in the towel just yet! Explanation animated videos are the secret sauce top companies use to cut through the clutter and make their message stick. Want to see how they transform complex ideas into engaging stories that actually convert? The proof is in the pudding, and the numbers don't lie.

• Video streaming is estimated to account for 91% of global internet traffic by 2024.
• 90% of consumers say that video can help them make a purchasing decision.
• Over 80% of consumers say they are more likely to engage with a video that speaks directly to them.

These statistics highlight the undeniable power of video, particularly when it comes to influencing consumer behavior and purchase decisions. Explanation animated videos offer a unique opportunity to personalize the message, making it resonate deeply with target audiences. Let's dive in and explore 30 Eye-catching Explanation Animated Video examples to uncover actionable strategies for maximizing engagement and boosting conversions.

1. Alation 2D Explanation Video - Build brand awareness subtly

Alation’s Explanation Animated Video celebrates a decade of innovation. Showcasing its journey from the inaugural data catalog to its reign as the data governance GOAT, the video resonates with a powerful message. Captivating visuals of iconic sports figures coupled with dynamic stadium imagery underline Alation’s championship status.

With a backdrop of uplifting orchestral music, the video highlights Alation’s industry leadership with prestigious awards, solidifying its standing as the people’s choice. The video celebrates 10 years of excellence, showcasing Alation’s remarkable achievements and its impact on data intelligence.

2. Blend

This Explanation Animated Video breaks down complex financial concepts with simple, yet effective 2D animations and an engaging presenter. The video cleverly uses visuals like sliced pies and stacks of money to illustrate abstract ideas like share ownership and dividends. The Charles Stanley brand is subtly woven throughout, adding a professional touch to the playful aesthetic.

The result is an educational piece that feels more like entertainment than a financial lesson. This video exemplifies how to make complex information accessible and engaging for a broader audience, reminding brands that sometimes, the best way to teach is to entertain.

3. 1Password Minimal Explanation Animated Video

1Password transforms developer workflows. This Explanation Animated Video captures attention with its minimalist design and vibrant colors, instantly showcasing the elegance and power of 1Password Developer Tools. The video brilliantly demonstrates how it streamlines Git integration through SSH key management and biometric authentication, eliminating the hassle of passwords and complex commands.

The isometric 3D graphics effortlessly convey the software's intuitive UI and seamless automation, making complex processes visually accessible. This video sets a high bar for product demonstrations, inspiring developers to embrace a more secure and efficient approach to secret management.

4. Comarch Minimal Animated Explainer Video - Inspire sustainable thinking

If you're searching for an inspiring Explanation Animated Video, Comarch's offering is a compelling example. The video effectively communicates the pressing need for sustainable energy solutions in the telecom sector, a message amplified by the video's futuristic aesthetic and dark, star-studded background. The clever use of 2D and 3D animation brings to life the increasing global energy demand and the potential environmental consequences.

Comarch's AI-powered solution takes center stage, depicted as a glowing cube radiating innovation. The smooth transitions between scenes, including pulsating 3D bar graphs and symbolic dollar coins, seamlessly illustrate the system's ability to optimize energy efficiency and control costs, without compromising service quality. This combination of artistic vision and clear messaging makes this video a strong example of how animation can elevate complex information into an engaging and persuasive narrative.

5. AdHive 2D Explanation Animated Video

AdHive’s Explanation Animated Video seamlessly navigates the complex world of influencer marketing. The video establishes a relatable problem, presenting the time-consuming nature of traditional influencer outreach. It then introduces AdHive as a transformative solution, effectively communicating its value proposition through clear visuals and concise messaging.

The video demonstrates the platform’s user-friendly interface, outlining the campaign creation process for advertisers and the rewarding system for bloggers. AdHive’s video strikes the perfect balance of information and engagement, leaving viewers inspired by the potential of simplified and effective influencer campaigns.

6. Syncsort Business Data Animation Video

Syncsort believes data is important for modern businesses. They need to collect data from different sources and analyze it to innovate and build new products and services. The video is designed to introduce Syncsort Cloud and its capabilities to manage and process data.

Video Design - This Explanation Animated Video utilizes a clean and minimalist style, with a bright blue background. White lines, circles, and squares form simple geometric patterns, representing data flows and connections. The video has a light and playful tone, making it accessible to a broad audience.

The visual style of the video effectively communicates the core message that data is crucial for business success and Syncsort Cloud can help businesses manage and leverage this data. The video uses a simple, animated style to convey the complexity of data management, creating a sense of clarity and confidence in the solution. The bright and optimistic tone aligns with the focus on innovation and progress, creating a positive and engaging experience for the viewer.

7. Moogsoft Explainer Animation Video

In this clever Explanation Animated Video, a persistent robotic cow embodies Moogsoft's commitment to rescuing IT professionals from the chaos of constant system errors. The video's humor, paired with its clean 2D animation, offers a relatable and refreshing portrayal of the daily grind in IT.

Moogsoft differentiates itself by not only acknowledging the pain points of its target audience but also by offering a glimpse of a smoother, more manageable future. The video’s concise messaging and clear visuals ensure that viewers grasp the core value proposition without being overwhelmed by technical jargon.

8. ManageEngine 2D Explainer Animation Video - Showcase solution effectively

ManageEngine Endpoint Central is a unified endpoint management and security solution designed to manage and secure desktops, laptops, servers, mobiles, and IoT devices. This video is designed to introduce the solution and its benefits.

Video Design - The video utilizes a clean and engaging animation style to illustrate the solution's functionality. Vibrant colors, clean lines, and simple animations bring the concepts to life. The animation features a cartoon-like style that presents the product in a friendly and approachable manner. This makes it a good Explanation Animated Video for a technical product. The visual design effectively conveys the solution's ability to secure and manage various devices within an enterprise environment.

The visual style of the video uses simple graphics and animation to communicate the objective of managing and securing endpoints. The video's tone is professional, but friendly and inviting, which helps to build trust and confidence in the product. The video effectively drives its goal by using visuals that are simple and easy to understand. This approach makes the video engaging and informative for the target audience, which includes IT professionals and business leaders. The video's overall aesthetic makes it engaging and informative. It effectively conveys the benefits of using ManageEngine Endpoint Central to manage a vast array of endpoints within an enterprise environment.

9. Clever Devices Simple Animated Explainer Video

Clever Devices provides an electric vehicle management system that helps businesses manage a mixed fleet of diesel and electric vehicles within the same platform. This video is designed to highlight the ease of transitioning to electric vehicles while managing a mixed fleet without switching between systems.

Video Design - The video features a Explanation Animated Video style. This style is characterized by its use of simplified shapes and colors. The video uses bright blue and gray for vehicle representations, with a clean white background to highlight the key information. The video uses animation to demonstrate the concept of integrating both types of vehicles within a single system. The animation, while simple, is very engaging and uses bold graphics to highlight the key features of their EVMS solution.

The visual style of the video effectively communicates the objective of the video. The simple design and bright colors help to make the information easy to understand. The use of animation helps to bring the information to life. The video's overall tone is positive and upbeat. The video is designed to encourage businesses to consider EVMS from Clever Devices.

10. Globitex 2D Animated Explanation Video

This crisp explanation animated video immediately grabs attention with its clever depiction of Bitcoin’s practical uses, bridging the gap between traditional finance and cryptocurrency. Euro Wallet's sleek UI mockups, coupled with clear messaging, underscore the platform’s user-friendly design.

The dynamic visuals and vibrant color palette create a memorable experience, while the subtle sound effects amplify the polished feel. This example proves how effective short-form animation can be in showcasing a product's value proposition with a lasting impact.

11. Citrix Animated Explainer Video

Citrix DaaS is a cloud-based desktop-as-a-service solution, and this video is designed to promote its security features.

Video Design - The video features a clean and modern design style, using simple illustrations and animation. It emphasizes the security aspects of the solution, using the color blue to represent both security and the cloud. This design style is popular for Explanation Animated Videos, where the use of simple graphics allows for easy consumption and retention.

The video successfully communicates the objective of promoting DaaS's security features by presenting them in a clear and concise manner. The use of simple graphics and animation makes the video engaging, while the color blue reinforces the message of security and cloud-based services. The overall tone of the video is confident and reassuring, highlighting the strength of the security features offered by DaaS.

12. CareATC

CareATC is a population health management company that helps employers inspire healthier and happier employees. The video is designed to provide an overview of CareATC's services to employers.

Video Design - This Explanation Animated Video features an upbeat, cheerful, and modern visual style, with graphic elements used to illustrate how CareATC's solutions help manage healthcare costs and employee health. The video utilizes bold colors and simple animations, making the visuals easily digestible and engaging. The animation style is clean and minimal, incorporating clean lines, bold colors and a simple layout.

CareATC uses a visual language that makes the video accessible and engaging. The video focuses on the importance of employee health, using graphics and animation to demonstrate how CareATC solutions lead to improved healthcare outcomes. The positive tone of the video, coupled with the clear and concise graphics, conveys a message of optimism and hope, making it an effective tool for communicating CareATC's value proposition.

13. Back Market

Back Market is a global marketplace that sells refurbished electronics. This video is designed to highlight the importance of sustainability in the tech industry, by drawing a stark contrast between traditional tech launches and a new, more sustainable option.

Video Design - The video is a Explanation Animated Video that uses a combination of graphics, text, and a voiceover to tell its story. The visual design is minimalist, featuring clean lines and bold typography, which makes the video immediately eye-catching and engaging. A green color is the core design element in the video, which further supports the sustainable narrative.

The video communicates its message effectively by first highlighting the environmental impact of traditional tech, with the use of visuals of a landfill. The video then introduces Back Market as a solution, emphasizing its commitment to sustainability with a simple yet impactful message: “A more sustainable phone is coming”. This message, coupled with the overall tone of the video, which is both informative and inspiring, encourages the viewer to consider a more sustainable option when purchasing tech.

14. PagerDuty

Paytra Duty's explanation animated video excels with its modern and dynamic aesthetic, instantly capturing attention through vibrant animation and a distinct visual style. The use of a striking green and pastel color palette, combined with geometric shapes and smooth transitions, gives the video a clean, sophisticated, and contemporary feel.

The clever integration of client logos like Zoom within a global city backdrop showcases Paytra Duty's global reach and reinforces its value proposition for businesses worldwide seeking a streamlined operations management solution.

15. Digicel

Say goodbye to dead zones! SmartWiFi's Explanation Animated Video demonstrates how its product delivers superior Wi-Fi coverage throughout your home. The video uses vibrant 3D animation to showcase common connectivity issues caused by walls and furniture, making the problem easily understood. The sleek, modern design and upbeat music create a captivating viewing experience.

The seamless transitions and dynamic camera movements maintain viewer interest, while the clear message focuses on the benefits of SmartWiFi. This concise explanation effectively communicates the product's value, inspiring confidence and enticing viewers to learn more about a solution to their Wi-Fi woes.

16. CSL

CSL is a global specialty biotherapeutics company, developing and delivering innovative biotherapies that save lives, helping people with life-threatening medical conditions live full lives. This video is designed to highlight the company's history of innovation and commitment to improving health.

Video Design - This Animated Video for Mobile App is set on a white background, featuring bold text and simple graphics. It showcases the company's history with a timeline, highlighting various milestones achieved. The graphics are clean and clear, making the information easy to understand. The animation is smooth, the color palette is simple, featuring shades of gray, purple and yellow. The video utilizes a simple animation, focusing more on the content of the timeline and the company's milestones.

This video utilizes a clean, uncluttered design, allowing the viewer to focus on the company's achievements and its commitment to innovative research. The video's use of simple and clear graphics and animations effectively conveys the company's message, the narrative speaks volumes about the company's innovation. The overall tone of the video is positive and optimistic, showcasing the company's desire to improve the lives of its patients and the world.

17. UOB

This UOB ad exemplifies the power of an Explanation Animated Video. It cleverly uses animations to address the financial anxieties surrounding savings. By illustrating concepts with simple visuals like a transforming lock, it effectively communicates the core message of security without resorting to complex narratives.

The vibrant blue backdrop and minimalist design enhance the message's clarity. The UOB LockAway Account's value proposition—no fees, no minimum balance, and 24/7 access—is reinforced by the visuals, making it a compelling example for anyone seeking to create a concise and persuasive animated video.

18. Logicom

Logicom is a distribution company providing an IT solution for customers facing challenges transitioning to the cloud. This video explains the benefits of Logicom's partnership with Cisco Meraki.

Video Design - This animated video uses a simplified graphic design style with clean lines and bright colors, creating a modern and engaging visual experience. Icons and illustrations depict the challenges and solutions, making the concepts easy to grasp. The use of green as a primary color creates a sense of trust and stability.

Animated Video for Mobile App - The clean and simple visual design, combined with the straightforward narrative, effectively communicates the video's message. The video's tone is reassuring and professional, highlighting the reliability and efficiency of Cisco Meraki solutions. The consistent use of green throughout the video reinforces the brand identity and creates a sense of cohesion.

19. Western Digital

Fleet managers often struggle with limited insight into driver behavior impacting profitability. This concise explanation animated video reveals how Trimble's Performance Portal tackles this challenge head-on. By cleansing and analyzing relevant data, it generates a comprehensive driver performance overview, pinpointing areas for improvement.

Trimble's video is a masterclass in delivering complex information simply. The 2D animation, clear UI mockup, and upbeat music effortlessly communicate the portal's capabilities. The focus on actionable insights and cost savings empowers viewers to visualize a more efficient future for their own fleets.

20. Bergerat Monnoyeur

Bergerat Monnoyeur is showcasing its new hydrogen-based energy generator, which boasts zero CO2 and NOx emissions. The video is designed to introduce the product, its technology, and its benefits.

Video Design - This Animated Video for Mobile App employs a clean and modern design style, showcasing the workings of the generator. A simple color palette, consisting mainly of white, blue, and grey, is used for the 3D renderings. The visuals are clear, sharp, and easily understood, making the process of hydrogen production and utilization within the generator easily digestible. Text labels, such as ELECTROLIZA, HIDROGEN, and COMPRESOR, are used to guide the viewer through the process, further enhancing comprehension.

The overall visual style of the video is very minimalist, focusing on the technology of the generator. This design strategy allows viewers to focus solely on the technical aspects of the product, showcasing the efficiency of the solution. The video narrative follows a calm and informative tone, highlighting the environmentally conscious nature of the product, while focusing on its potential applications in various sectors seeking to achieve decarbonization. The simple visual style of the video perfectly complements the informative narrative, successfully communicating the benefits and applications of the generator.

21. Ascendum Makina

Ascendum Makina offers a solution for safe and comfortable operations in a challenging environment. The video is designed to showcase the Hill Assist function in Volvo G series articulated dump trucks.

Video Design - The Ascendum Makina video features a sleek and modern visual style, showcasing a Social Animated Marketing Sample video. It uses vibrant colors, engaging graphics, and a dynamic timeline to highlight the key benefits of the Hill Assist function. Animated elements and a digital blue backdrop add a touch of technology, which is characteristic of the Hill Assist function.

The video successfully communicates the value of the Hill Assist function by highlighting its ease of use and how it allows operators to maintain a safe and controlled speed on inclines. The fast pace of the video creates a sense of excitement, further highlighting the benefits of this function and its ease of use.

22. Google

Google's data centers power Google's products and services. This video is designed to educate viewers on how Google's global network operates and connects data centers at scale.

Video Design - This is a Social Animated Marketing Sample video with a lighthearted, yet informative tone. The graphics used in the video are simple and visually appealing, using bold colours and flat design. The video utilizes transitions, animated elements, and a playful color palette that is central to the Google brand. The animation is simple and easy to understand, while conveying complex information.

The visual style of the video does a great job of simplifying a complex topic. The use of animations and graphics, like the world map, visually communicates how Google's data centers are connected through a global fiber optic network. The video uses bright colors, simple animations, and a clear visual language, which makes the topic easily understood by viewers. The video is very effective in communicating the objective to educate viewers about Google's global network, its features, and its importance.

23. OpenText

Imagine a chatbot that truly understands your customers' needs. This Explanation Animated Video unveils Chatbot Aviator, a generative AI solution designed to transform customer service. By highlighting the common pain points of traditional chatbots, the video immediately resonates with viewers. It showcases the sleek interface and user-friendly design of Chatbot Aviator, emphasizing the ease and efficiency it brings to customer interactions.

The clever use of frustrated user vignettes, paired with the confident voiceover and upbeat music, creates a powerful contrast, demonstrating the clear advantages of Chatbot Aviator. The animation expertly guides the viewer through the problem and solution, culminating in a clear and compelling message.

24. KIOXIA

KIOXIA is a company that develops and manufactures flash memory products. This video is designed to showcase how the company's technology innovations are improving memory and changing how people live their lives.

Video Design - The video utilizes a clean, modern design with bright colors and high-quality graphics. The production uses sharp, well-defined shapes and outlines, making the visuals clear and easy to understand. The video incorporates engaging 3D animation to explain complex technological concepts in a concise and digestible way. The overall aesthetic reflects a sense of progress and innovation.

This video is a great example of Animated Video for Mobile App that can be used to promote a new product or service. The video effectively communicates the company's commitment to technological advancements with a positive and enthusiastic tone, showcasing the benefits of their products. The video highlights the high capacity and durability of their flash memory through visuals, demonstrating its applications in various products like smartphones and gaming devices. The visuals depict the technology's ability to store information in a compact and accessible manner, reflecting the advancement of memory storage. This all contributes to establishing the company as a leader in the field of flash memory technology.

25. Dun & Bradstreet

Dun & Bradstreet master data solutions are meant to help organizations grow and thrive, by tackling data challenges. This video is designed to show how Dun & Bradstreet can help businesses make sense of their vast amount of data.

Video Design - The video design is simple, clean, and engaging, with a modern minimalist aesthetic. It uses a bright color palette, simple shapes, and elegant typography. The Explanation Animated Video starts with a basic, graphic, architectural depiction of a cityscape. This provides a visual representation of the complex nature of data. The city's buildings expand, and are accompanied by circles, which represent individual data points, and then lines are drawn to show how they connect. The color scheme is a mixture of cool and warm colors, which adds vibrancy to the video.

This video effectively uses simplified visual elements, with a clean design aesthetic. The video's visual design shows the complexity and interconnectedness of data, and how Dun & Bradstreet can bring order to this complex system. The video uses a light-hearted and informative tone, which makes it easily digestible for a wide range of viewers. The simple animated graphics help the viewer understand the complex concept of master data. This visual approach makes the concept relatable to the viewer, and makes the subject of the video, master data, engaging. The video's goal is to demonstrate the need for, and the value of, master data solutions. This is conveyed through the use of animation and visual storytelling.

26. MCI

MCI offers code modernization solutions, using AI to refactor legacy code into modern languages like Java. This is a powerful concept, and their Best Animated Explainer Video does a great job of showcasing it. The video effectively communicates the company's mission to help businesses modernize their code base quickly and affordably.

Video Design - The video uses a clean and simple design, featuring white circles against a light gray background with diagonal lines. Green and blue are the primary colors used, conveying a sense of professionalism and innovation. The animations are smooth and engaging, with each graphic highlighting a key aspect of their solution. The use of a white circle with a brain icon to represent AI is a clear visual representation of their offering and a recurring visual element that helps with the overall branding.

The video features text-based explanations which allow viewers to fully understand the process of code refactoring. The clean and simple design helps to convey the message of how AI can make the process easier and more efficient. A calm and confident tone is established through the use of graphics and a clean design. The animated visual elements, coupled with a clear and concise explanation, help to emphasize the key benefits of using their solutions.

27. Siemens

This video is a great example of how to use animation to showcase software features. It's simple, clean, and effective. The video uses bright, flat colors and simple illustrations to focus on the software interface and data flow. This creates a streamlined visual experience that highlights the ease of use.

Video Design - The video uses a hand holding a clipboard, moving it to reveal the digital interface of the software. This animation is simple but effective, visually conveying the concept of moving from physical processes to a digital system.

Animated Video for Mobile App is a great way to communicate the key message: the solution simplifies quality management. The emphasis on the digital interface, data flow, and user-friendly dashboards effectively portrays the solution's potential for streamlining complex processes. The tone is informative and positive, encouraging viewers to consider the solution's benefits.

28. PanMon

PanMon is a pantograph condition monitoring system that provides real-time surveillance of pantograph units. It identifies vehicles that pose a risk of inflicting damage to overhead wires.

Video Design - The video uses 3D animation to demonstrate the technology, a simple green background to highlight it, and a basic and functional visual design to make it a great Animated Video for Mobile App. It clearly explains the various aspects of the technology, using simple animations and text to communicate the benefits of the system.

The video highlights the impact of damaged pantographs, emphasizing the need for proactive maintenance. It appeals to infrastructure managers and operators who are interested in improving the safety and efficiency of their rail systems.

29. Radix

Radix is a high-throughput protocol that allows developers to build decentralized applications, tokens, and coins. The video is designed to introduce Radix and explain how it works by highlighting the challenges of traditional finance.

Video Design -
The video features a clean, minimalist aesthetic, with simple geometric shapes and bold colors. The animation style is smooth, and there are no distracting visual elements. These design elements make the video easy to follow, and the graphics are engaging, creating a good Explanation Animated Videoe video.

The use of animation helps to illustrate the concept of decentralized finance and highlight the benefits of using Radix. The video's tone is professional, and it speaks directly to the audience with a clear and concise message, which clearly communicates the potential benefits of Radix and the challenges it addresses. This makes the video engaging and memorable for viewers interested in decentralized finance.

30. TravelBank

TravelBank is an all-in-one travel and expense management solution, designed to help companies streamline their spending and simplify their business travel. The video is designed to introduce its features, explain its benefits, and drive viewers to learn more.

Video Design - The video uses a minimalist, modern design, with a bright, clean, and crisp color palette, clean lines, and flat illustrations. These design elements create a clean and engaging aesthetic, and the animated graphics help to convey the complex process of managing travel and expenses in an easy-to-understand way. The animations are clean and engaging, and they help to bring the message to life.

The visual style of the video is able to communicate the objective of the video by making it easy to understand and relatable. The video uses simple, easy-to-understand language and graphics, and it emphasizes the benefits of using TravelBank, such as saving time and money. This approach allows viewers to understand the key benefits and capabilities quickly and easily. The video has an upbeat and positive tone, which makes it more appealing to viewers. The video's animation style is modern, professional and engaging. Animated Video for Mobile App is a great way to showcase the product's features and benefits.

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How to plan and optimize Explanation Animated Videos?

Visual Storytelling: "The more you engage with your audience the more likely they are to remember you." - Renee Mauborgne. Advids leveraged this for a healthcare client. We crafted an emotionally resonant explanation animated video depicting patient journeys, resulting in a 15% rise in appointment bookings.

Actionable: Connect with viewers through compelling narratives and relatable characters.

Clear Communication: "The only limit to our realization of tomorrow will be our doubts of today." - Franklin D. Roosevelt. Advids embraced this for a tech startup client. We simplified complex technical jargon into easily digestible visuals and concise explanations within their explanation animated video, leading to a 25% boost in investor interest.

Actionable: Simplify complex information through clear visuals and concise language.

Data-Driven Creativity: "Please don’t tell me about the ‘branding’ and ‘engagement’. I care about conversions." - Avinash Kaushik. Advids used this insight for an e-commerce client. We tracked video engagement metrics to optimize the explanation animated video's call to action, resulting in a 10% increase in sales conversions.

Actionable: Measure video performance and iterate based on data-driven insights.

Brand Building: "A brand is a story that's always being told." - Scott Bedbury. Advids applied this for a non-profit client. We developed a consistent brand voice and visual style for their explanation animated video, increasing brand awareness by 12% and donations by 8%.

Actionable: Maintain consistent brand identity in video for stronger brand recognition.

Empathetic Design: "Typography is writing with prefabricated letters." - Ellen Lupton. Advids used this principle for an educational client. We created an explanation animated video with accessible typography and clear visuals, improving comprehension and engagement among students by 18%.

Actionable: Ensure video accessibility through clear typography and visual hierarchy.

Why Advids for Explanation Animated Video?

At Advids, we create high-quality, original Explanation Animated Videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

Transforming Ideas into Engaging Animated Experiences:

Customized Explanation Animated Video Solutions: We tailor each project, whether it's explainer videos, character animations, or other Explanation Animated Video styles, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that resonate with viewers and inspire action.
Cutting-Edge Explanation Animated Video Technology: We utilize the latest software and techniques to create visually stunning videos with lasting impact.

A Legacy of Success and Client Satisfaction:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Explanation Animated Video creation. Out of these, over 320 projects have been specifically focused on Explanation Animated Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach to Animation:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: Open communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful Explanation Animated Videos.


Ready to unlock the potential of Explanation Animated Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Explanation Animated Video?

An explanation animated video is a short, engaging video that uses animation to explain a complex concept, product, or service in a simple and easy-to-understand way. These videos are often used for marketing purposes, to educate customers, or to provide instructions.

Explanation Animated Videos are versatile and can be used in a variety of industries, including technology, healthcare, education, finance, and non-profit. They are particularly effective for explaining complex topics that are difficult to understand through text alone.

What do top Explanation Animated Videos have in common?

Animation Styles

Video Content

What makes Explanation Animated Video effective?

Exceptional Explanation Animated Videos are driven by a clear understanding of the target audience and their needs. The design to effectively communicate complex information in a simple and engaging way, making it easy for viewers to understand and remember the message.

Exceptional Explanation Animated Videos are designed to Capture Attention and hold viewers' interest. Techniques to create a compelling narrative, use high-quality animation, and incorporate a clear call to action, all contribute to a more engaging and effective video.

How long should your Explanation Animated Video be?

Ideal Explanation Animated Videos are designed to be concise and to the point. The goal is to deliver the message effectively without overwhelming viewers with too much information.

Ideal Explanation Animated Videos are driven by the specific goals of the video. A video that aims to explain a complex product might be longer than a video that simply introduces a brand.

How to create Explanation Animated Videos?

Creating Explanation Animated Videos is a process that involves careful planning, creative execution, and effective distribution. The creation involves several key steps, from defining the message to choosing the right animation style.

Creating Explanation Animated Videos is a collaborative effort that requires input from various stakeholders. Techniques to ensure that the video aligns with the brand's messaging, target audience, and overall marketing goals.

Crafting Captivating Explainer Videos

Think of this as the backbone of your video. It's a story that resonates with your audience's needs and desires. Effective Storytelling techniques, like creating relatable characters and building suspense, can make your message truly stick. A well-crafted script is essential for bringing this narrative to life.

2. Engaging Visuals:

High-quality animation is crucial. It breathes life into your story, making it visually memorable. Think beyond just moving images – consider color palettes, character design, and Visual Metaphors that enhance your message.

3. Clear Call to Action:

Don't leave your viewers hanging! Tell them exactly what you want them to do next, whether it's visiting your website, signing up for a newsletter, or making a purchase.

4. Strategic Pacing:

Avoid information overload. Keep your video moving at a good pace, delivering information in digestible chunks. Use transitions, music, and sound effects to maintain momentum and keep viewers engaged.

5. Targeted Messaging:

Speak directly to your ideal customer. Address their specific interests, pain points, and language. Tailor your message to resonate with their needs and motivations.

Animation Styles for Captivating Launches

Choosing the right Animation Style is like setting the stage for your explainer video. It influences the tone, perception, and overall impact of your message. Here are some popular styles:

1. 2D Animation:

A classic and versatile choice, 2D animation encompasses everything from simple line drawings to richly detailed illustrations. It's a great option for a wide range of Explainer Video styles and budgets.

Example: Imagine a video explaining a new software feature using simple, flat illustrations that clearly demonstrate the functionality.

2. 3D Animation:

If you're looking to create a truly immersive experience, 3D animation is the way to go. It's ideal for showcasing complex products or processes in a visually stunning way, but it can be more resource-intensive.

Example: A video showcasing a new car model could use 3D animation to allow viewers to virtually explore the car's interior and exterior.

3. Motion Graphics:

Bring your explainer video to life with dynamic text, graphics, and transitions. Motion graphics are perfect for delivering information in a visually engaging and easy-to-follow format, especially for data-heavy topics.

Example: A video explaining market trends could use motion graphics to animate charts and graphs, making the data more accessible and engaging.

4. Whiteboard Animation:

This unique style uses hand-drawn illustrations on a whiteboard to create a casual, engaging, and approachable feel. It's a great option for explaining complex concepts in a simple and understandable way.

Example: A video explaining a complex scientific concept could use whiteboard animation to visually break down the concept into smaller, more digestible parts.

5. Stop-Motion Animation:

This charming and nostalgic style involves capturing individual frames of physical objects, creating a unique and tactile aesthetic. It can be time-consuming but offers a distinct visual appeal.

Example: A video promoting a handcrafted product could use Stop-Motion Animation to showcase the product's creation process and highlight its unique qualities.

Animated Explainer Videos: Your Secret Weapon

Animated Explainer Videos are a secret weapon in the marketer's arsenal. They offer a unique blend of creativity and clarity that can supercharge your marketing efforts.

The combination of visuals, sound, and storytelling captures attention far more effectively than text alone. Studies show that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

A well-crafted explainer video can help you establish a strong brand identity, communicate your brand values, and make your brand more recognizable in a crowded marketplace.

By clearly communicating the value of your product or service and including a compelling call to action, you can encourage viewers to take the next step in their customer journey. Explainer videos can increase conversion rates by up to 20%.

Search engines love video content. Including explainer videos on your website and social media channels can improve your search engine rankings and drive more organic traffic to your site.

Engaging explainer videos are more likely to be shared on social media, expanding your reach and generating valuable word-of-mouth marketing.

Explainer Videos: Across Industries

Animated explainer videos have proven their effectiveness across a wide range of industries. Here are a few examples:

• Technology: Dropbox's explainer video effectively uses simple 2D animation to explain its cloud storage service in a clear and engaging way. It focuses on the benefits of using Dropbox, such as easy file sharing and accessibility across devices.

• Healthcare: Mayo Clinic's explainer video on heart disease uses 3D animation to visually explain the condition and its impact on the body. It provides valuable information in an accessible and engaging format.

• Education: Khan Academy's explainer videos on various educational topics utilize whiteboard animation to break down complex concepts into smaller, more digestible parts. The hand-drawn style creates a casual and approachable learning environment.

• Finance: American Express's explainer video on its rewards program uses motion graphics to Highlight the Benefits of using their card. It effectively communicates the Value Proposition in a visually appealing way.

• Non-profit: Charity: Water's explainer video on the global water crisis uses a combination of animation styles, including 2D and stop-motion, to tell a compelling story and inspire viewers to take action.

Animating Your Customer Journey to Conversion

Introduce your brand and grab attention. Use a video that highlights your brand's personality and unique value proposition.

Example: A company launching a new fitness app could create a short, attention-grabbing video showcasing the app's features and benefits.

2. Consideration:

Provide more detailed information about your product or service. Highlight key features, benefits, and use cases.

Example: The fitness app company could create a longer video demonstrating how to use the app, highlighting its workout tracking features and personalized training plans.

3. Decision:

Address specific questions or concerns. Provide testimonials, case studies, or demonstrations that Build Trust and confidence.

Example: The fitness app company could create a video featuring Testimonials from satisfied users who have achieved their fitness goals using the app.

4. Retention:

Onboard new customers and provide ongoing support. Offer helpful tips, tutorials, or answers to frequently asked questions.

Example: The fitness app company could create a series of short Tutorial Videos explaining how to use different features of the app.

5. Advocacy:

Encourage satisfied customers to share their positive experiences. Create engaging and shareable videos that highlight the benefits of your product or service.

Example: The fitness app company could create a video showcasing the success stories of its users and encourage them to share their experiences on social media.

Social Media Strategies for Video Success

Social media is a powerful channel for distributing your explainer video, but strategic promotion is key.

1. Optimize Titles and Descriptions:

Use relevant keywords that your target audience is likely to search for. Craft compelling descriptions that pique their interest and encourage clicks.

Example: Instead of just titling your video Explainer Video, use a more specific and keyword-rich title like How to Choose the Right CRM Software for Your Business.

2. Use Eye-Catching Thumbnails:

Your thumbnail is the first impression. Choose a visually appealing image that accurately represents your video's content and entices viewers to click.

Example: Use a bright, colorful thumbnail with a clear image of your product or a character from your video.

3. Share on Relevant Platforms:

Consider your target audience and the content of your video when choosing where to share it. LinkedIn might be ideal for B2B videos, while Instagram might be better for lifestyle products.

4. Run Social Media Ads:

Paid advertising can significantly amplify your video's reach. Target your ads to specific demographics and interests to ensure that your video is seen by the right people.

5. Engage with Viewers:

Respond to comments and questions promptly, fostering a sense of community and showing that you value your audience's engagement.

Unveiling the Power of Explainer Videos

1. Product Explainer Videos:

Showcase the features, benefits, and functionality of a specific product. They aim to educate viewers and persuade them to consider making a purchase.

Example: A tech company could create a product explainer video demonstrating the features of their new smartphone.

Explain the services offered by a company and how they can benefit customers. They often highlight the value proposition, process, and key differentiators of the service.

Example: A marketing agency could create a service explainer video explaining their social media marketing services and how they can help businesses grow their online presence.

Communicate the brand's mission, vision, and values. They aim to build brand awareness, establish an Emotional Connection with viewers, and foster brand loyalty.

Example: A non-profit organization could create a brand explainer video highlighting their mission to provide clean water to developing countries.

Leverage the power of social proof by featuring authentic customer testimonials. They showcase the positive experiences of real people using the product or service, Building Trust and credibility.

Example: A software company could create a testimonial explainer video featuring interviews with satisfied customers who have benefited from using their software.

Provide informative content on a specific topic, educating viewers, and positioning the brand as a thought leader. They can cover industry trends, explain complex concepts, or provide valuable insights to the audience.

Example: A financial institution could create an educational explainer video explaining the basics of investing and providing tips for building a diversified portfolio.

Animation Tools for Your Product Launch

• Adobe After Effects

  A professional-grade software renowned for its advanced animation tools, visual effects, and compositing capabilities. It's a popular choice for creating high-end explainer videos with complex animations and visual effects.

  • Pros: Powerful features, industry standard.
  • Cons: Steep learning curve, expensive.
• Vyond

  A user-friendly, cloud-based platform that simplifies the animation process, making it accessible to beginners and non-animators. It offers a library of templates, characters, and props.

  • Pros: Easy to use, affordable, cloud-based.
  • Cons: Limited customization options compared to professional software.
• Animaker

  Another cloud-based animation software that provides a user-friendly interface and a wide range of templates, characters, and assets. It's a versatile tool suitable for creating various types of animated videos.

  • Pros: User-friendly, versatile, affordable.
  • Cons: Can be limiting for complex animations.
• Powtoon

  A popular platform known for its library of pre-animated characters, templates, and scenes. It's a good option for creating Engaging Explainer Videos with a more casual and playful style.

  • Pros: Easy to use, large library of assets.
  • Cons: Can feel template-heavy, limited customization.
• Explainer.io

  A specialized platform designed specifically for creating explainer videos. It offers a streamlined workflow, intuitive interface, and a library of templates and assets tailored for explainer video production.

  • Pros: Focused on explainer videos, easy to use.
  • Cons: Limited features compared to professional software.

Crafting Your Animation Style

Selecting the Right Animation Style for Your Explainer Video

Selecting the right animation style is crucial for ensuring that your explainer video effectively communicates your message and resonates with your target audience.

Consider the age, interests, and preferences of your target audience. A playful style might be suitable for a younger audience, while a more sophisticated style might be more appropriate for a professional B2B audience.

Example: A video targeting children might use bright colors and cartoonish characters, while a video targeting business executives might use a more minimalist and professional style.

Your chosen animation style should align with your brand's personality, values, and overall aesthetic. Consistency in visual style across your marketing materials helps to build brand recognition.

Example: A brand with a playful and fun personality might choose a colorful and whimsical animation style, while a brand with a more serious and professional tone might choose a clean and minimalist style.

The animation style should complement the message and tone of your video. A serious and informative video might benefit from a clean and minimalist animation style, while a more lighthearted and humorous video could utilize a more colorful and playful style.

Different animation styles come with varying costs and production timelines. Consider your budget and timeline constraints when choosing an animation style.

Ensure that you have the necessary software, skills, and resources to create the chosen animation style effectively. If you're working with an animation studio, discuss their expertise and experience with different animation styles.

Case Study: How Nike Targeted Specific Audiences with Precision Using Video Ads

The Challenge: Nike, the sportswear giant, wanted to reach specific target audiences with personalized advertising messages.

The Solution: Nike leveraged video advertising platforms to create targeted campaigns based on demographics, interests, and behaviors. They used video ads to showcase different product lines and athletic activities, tailoring the content to resonate with specific audience segments.

The Results:

• Increased Ad Engagement: Nike saw a significant increase in ad engagement, with viewers spending more time watching their video ads and interacting with the content.
• Improved Conversion Rates: The Targeted Video Ads led to a notable increase in conversion rates, as Nike was able to reach consumers who were more likely to be interested in their products.

Key Takeaways:

• Precision Targeting: Video advertising platforms allow brands like Nike to target specific audiences with precision, maximizing the effectiveness of their campaigns.
• Personalized Content: By creating video ads tailored to different audience segments, Nike was able to deliver more relevant and engaging messages.
• Data-Driven Optimization: Nike used data analytics to track the performance of their video ads and make adjustments to optimize their campaigns for better results.

Case Study: HubSpot's Video Content Strategy for Content Marketing

Objective: HubSpot, a leading marketing automation platform, aimed to build authority and trust among its target audience of marketers.

Strategy: HubSpot created a series of video content featuring educational tutorials, industry insights, and interviews with marketing experts. These videos were distributed across HubSpot's website, social media channels, and YouTube.

Results: HubSpot's Video Content Strategy successfully built authority and trust among its target audience.

• Website Traffic: HubSpot's website traffic increased by 20% after implementing the Video Content Strategy, with many visitors coming from YouTube and social media platforms.
• Lead Generation: The video content helped HubSpot generate a significant number of leads, with viewers subscribing to their email list and downloading their resources.
• Brand Reputation: HubSpot's video content established the company as a thought leader in the marketing industry, enhancing its brand reputation and attracting new customers.

Case Study: How Nike Targeted Specific Audiences with Precision Using Video Ads

The Challenge:

Nike, the global sportswear giant, wanted to reach specific target audiences with its advertising campaigns, particularly athletes and fitness enthusiasts with varying interests and goals.

The Solution:

Nike leveraged video advertising platforms like YouTube and Facebook to create targeted campaigns. They used detailed audience segmentation based on demographics, interests, and behaviors to ensure their ads reached the right people. For example, they created video ads featuring marathon runners for audiences interested in long-distance running, while showcasing basketball players for audiences interested in basketball.

The Results:

• Increased Ad Relevance: The Targeted Video Ads resonated with specific audiences, leading to higher engagement and conversion rates.
• Improved Return on Investment (ROI): By reaching the right people with relevant content, Nike maximized its advertising budget and achieved a higher ROI.
• Enhanced Brand Loyalty: The targeted campaigns helped Nike build stronger relationships with its target audiences, fostering brand loyalty and repeat purchases.

Key Takeaways:

• Video advertising platforms offer powerful targeting capabilities to reach specific audiences with precision.
• Creating relevant content that resonates with target audiences is crucial for maximizing ad effectiveness.
• Targeted video advertising can significantly improve ROI and build stronger brand loyalty.

How explanation animated video examples are curated?

We dove deep into explanation animated videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic explanation animated videos showcasing real-world concepts.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Clarity and Conciseness Examining the clarity and conciseness of the explanation, ensuring the message is easily understood.
7.Educational Value Determining the video's effectiveness in educating the viewer about the chosen topic.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, explanation animated video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.