30 Explanation Animated Video Examples To Simplify Complex Ideas

Explanation Animated Video Examples

1. Alation

A compelling brand video shouldn't just state facts; it should stir emotions. This Alation Explanation Animated Video achieves just that. It seamlessly weaves together visually captivating scenes with compelling narratives, skillfully blending sports metaphors with data-driven results. This masterful use of visual storytelling transforms a potentially dry subject like data catalogs into a thrilling journey of achievement, leaving the viewer eager to learn more.

The true brilliance lies in the meticulous attention to detail. The stadium setting, reminiscent of triumphant victories, reinforces Alation's position as a champion in the data management space. The use of a bold, dynamic soundtrack, echoing the energy of a packed arena, further elevates the experience. This video is more than just a showcase of facts; it's a passionate testament to Alation's dedication and commitment to excellence.

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2. Blend

I've always found the world of finance to be a bit intimidating, but this video makes it surprisingly accessible. The Charles Stanley Learning Center takes a complex concept like dividends and simplifies it with a charming, even playful tone. The animations are cleverly designed, using 2D elements to clearly illustrate the flow of profits from a company to shareholders.

The video cleverly uses a classroom setting and a friendly voice-over to create a welcoming atmosphere. This helps to break down the barriers that often surround financial concepts. I'm sure this Explanation Animated Video will be helpful to anyone new to the world of investing, especially those looking to gain a better understanding of the basics of dividends and dividend yield.

3. 1Password 3D Explanation Animated Video

In a world where security and productivity are paramount, it's refreshing to see a company like 1Password step up and address the complexities faced by developers. This Explanation Animated Video goes above and beyond, demonstrating a genuine understanding of the challenges developers encounter while managing sensitive information. By showcasing how the 1Password developer tools streamline workflows and simplify the management of passwords, keys, and other credentials, the video captivates the audience with its clarity and visual appeal.

The animation style and visual storytelling are exemplary. The use of 2D line art against a dark background creates a clean and minimalist aesthetic that emphasizes the visual appeal of the platform. The video uses well-timed transitions and engaging animations to keep the viewers hooked. The animation style seamlessly blends with the audio track to create a harmonious and engaging viewing experience.

4. Comarch 2D Animated Explainer

In a visually striking manner, we discover the elegance of Comarchs AI-powered solution for sustainable telecom networks. The Explanation Animated Video masterfully combines 2D and 3D graphics, depicting a world where technological growth doesn't come at the cost of our planet. The smooth transitions and vibrant blue hues add a touch of futuristic sophistication, creating an overall immersive experience.

The story unfolds with a relatable dilemma: ever-increasing energy demands. Comarch provides an elegant solution, visualizing how AI optimizes configurations and resource allocation, leading to cost savings. We love the use of glowing cubes and dynamic network graphics that effortlessly demonstrate the system's efficiency, ensuring top-notch service quality.

5. AdHive 2D Explainer Animation - Increase engagement implicitly

The vibrant color palette and upbeat music in this explanation animated video create a sense of dynamism and innovation, mirroring AdHive's forward-thinking approach to advertising. The video expertly guides viewers through the platform's functionality with clear and concise explanations, keeping us engaged from start to finish. The consistent branding, evident in the logo and typography, reinforces AdHive's identity.


We all appreciate the well-crafted visuals and the use of symbolic imagery, such as the interconnected network representing the global reach of the platform. This explanation animated video effectively communicates the value proposition of AdHive and inspires confidence in its ability to streamline influencer marketing.

6. Syncsort Business Data Animation Video

We love the concise storytelling in this Syncsort explanation animated video, effectively showcasing the brand's ability to optimize, assure, and integrate data in just 16 seconds. The vibrant blue and green color palette, coupled with sleek 2D animations, delivers a modern and engaging viewing experience. This video effortlessly demonstrates the seamless flow of data across diverse environments and platforms. In a world driven by data, Syncsort empowers businesses to unlock their full potential by making critical information accessible anytime, anywhere. The closing call to action encourages viewers to delve deeper into Syncsort's innovative solutions, promising a better way to manage and utilize valuable data.

7. Moogsoft Explainer Animation Video

In this clever Explanation Animated Video, a persistent robotic cow embodies Moogsoft's commitment to rescuing IT professionals from the chaos of constant system errors. The video's humor, paired with its clean 2D animation, offers a relatable and refreshing portrayal of the daily grind in IT.

Moogsoft differentiates itself by not only acknowledging the pain points of its target audience but also by offering a glimpse of a smoother, more manageable future. The video’s concise messaging and clear visuals ensure that viewers grasp the core value proposition without being overwhelmed by technical jargon.

8. ManageEngine 2D Animated Explanation Video

We admire the clever use of character animation to depict the everyday struggles of IT professionals facing a barrage of endpoint management challenges. The visuals effectively capture the frustration and stress associated with a growing IT footprint and the constant threat of cyberattacks. ManageEngine Endpoint Central emerges as the ultimate solution, simplifying complex tasks with an intuitive UI design and comprehensive features.

We love the way the software demo effortlessly guides the viewer through various functions, from threat and vulnerability management to data leak prevention. This explanation animated video excels at demonstrating the power of Endpoint Central to redefine the digital workplace, liberating IT teams from mundane tasks and enabling them to focus on strategic initiatives.

9. Clever Devices Simple Animated Explainer Video

We admire the polished, direct approach of this explanation animated video from Clever Devices, showcasing their EVMS solution. The strategic use of a mixed-fleet visual paired with concise messaging instantly conveys the challenge and the solution EVMS seamlessly integrates existing systems. We love how the color palette, primarily blue with strategic accents, provides a clean aesthetic that reinforces professionalism.

The simple 2D animation is incredibly effective at visualizing complex data integration and the flow of information between systems and users. By focusing on the key features and benefits, the video keeps viewers engaged and clearly demonstrates the value proposition of EVMS in managing electric vehicle fleets, highlighting energy prediction, real-time updates, and cost savings.

10. Globitex Isometric Explanation Animated Video

The Explanation Animated Video skillfully showcases how effectively a product's value proposition can be conveyed through compelling visuals. We admire the way the sleek design and punchy, electronic music capture our attention. The video efficiently showcases the Euro Wallet's key features, highlighting its ability to empower cryptocurrency transactions.

The smooth transitions and engaging 3D animation breathe life into the otherwise complex concept of cryptocurrency management. The video focuses on user needs, demonstrating a deep understanding of the pain points experienced by cryptocurrency users. This approach leaves us feeling confident that Globitex has created a truly valuable product.

11. Citrix Minimal Explanation Animated Video

We adore this snappy explanation animated video showcasing Citrix DaaS. The animation style is clean and modern, with simple yet effective graphics that immediately grab attention. The voiceover seamlessly guides the viewer through the key features and benefits, while the upbeat music adds an extra layer of engagement.

Citrix understands the security concerns around DaaS and directly addresses them, highlighting its robust protections and compliance standards. The visual representation of a hybrid model is particularly clever, demonstrating the flexibility and control offered by Citrix DaaS. This video serves as an excellent example of how to effectively communicate complex technical information in a digestible and engaging way.

12. CareATC

The CareATC explanation animated video immediately grabs attention with its engaging animation and upbeat music. The video presents a compelling narrative of improved employee health and cost savings, highlighting CareATC's focus on total population health management. We all appreciate the straightforward explanation of how CareATC's tools and resources can simplify and enhance the healthcare experience.

This approach underscores the value of showing, rather than just telling. By visually demonstrating the platform's features and benefits, CareATC creates a stronger connection with its target audience. The video's clean aesthetic and dynamic animation make it an excellent example of how to communicate complex information in an accessible and engaging manner.

13. Back Market

We admire the ingenuity of Back Market's fake iPhone R product launch campaign. This clever marketing ploy effectively grabs attention and highlights the pressing issue of e-waste with stark visuals. The explanation animated video uses a fast-paced, dynamic style, pulling viewers into a seemingly genuine leak and reveal.

The intriguing campaign sets the stage for Back Market's big reveal€”a refurbished iPhone€”and showcases its environmental benefits. We love the strategic use of influencers and strategically placed ads. The messaging is crisp, the visuals stunning, and the impact undeniable. This video sets a high bar for creative, thought-provoking marketing.

14. PagerDuty Minimalist Explainer Animation

Paytra Duty's explanation animated video excels with its modern and dynamic aesthetic, instantly capturing attention through vibrant animation and a distinct visual style. The use of a striking green and pastel color palette, combined with geometric shapes and smooth transitions, gives the video a clean, sophisticated, and contemporary feel.

The clever integration of client logos like Zoom within a global city backdrop showcases Paytra Duty's global reach and reinforces its value proposition for businesses worldwide seeking a streamlined operations management solution.

15. Digicel

SmartWiFi tackles the common frustration of inconsistent Wi-Fi coverage at home with its Explanation Animated Video. The isometric 3D animation cleverly visualizes how obstacles and router placement affect signal strength, making the problem instantly relatable. The video's clean aesthetics and vibrant color palette create a visually engaging experience, capturing attention while effectively conveying the benefits of SmartWiFi's consistent, strong signal.

This concise yet impactful product demo shows how to simplify complex concepts through clear visuals and engaging storytelling. The upbeat music complements the overall positive tone, emphasizing the promise of a seamless Wi-Fi experience. The SmartWiFi Explanation Animated Video is a great example of using animation to communicate technical information effectively and persuasively.

16. CSL

CSL is a global specialty biotherapeutics company, developing and delivering innovative biotherapies that save lives, helping people with life-threatening medical conditions live full lives. This video is designed to highlight the company's history of innovation and commitment to improving health.

Video Design - This Animated Video for Mobile App is set on a white background, featuring bold text and simple graphics. It showcases the company's history with a timeline, highlighting various milestones achieved. The graphics are clean and clear, making the information easy to understand. The animation is smooth, the color palette is simple, featuring shades of gray, purple and yellow. The video utilizes a simple animation, focusing more on the content of the timeline and the company's milestones.

This video utilizes a clean, uncluttered design, allowing the viewer to focus on the company's achievements and its commitment to innovative research. The video's use of simple and clear graphics and animations effectively conveys the company's message, the narrative speaks volumes about the company's innovation. The overall tone of the video is positive and optimistic, showcasing the company's desire to improve the lives of its patients and the world.

17. UOB

This UOB ad exemplifies the power of an Explanation Animated Video. It cleverly uses animations to address the financial anxieties surrounding savings. By illustrating concepts with simple visuals like a transforming lock, it effectively communicates the core message of security without resorting to complex narratives.

The vibrant blue backdrop and minimalist design enhance the message's clarity. The UOB LockAway Account's value proposition—no fees, no minimum balance, and 24/7 access—is reinforced by the visuals, making it a compelling example for anyone seeking to create a concise and persuasive animated video.

18. Logicom

Logicom is a distribution company providing an IT solution for customers facing challenges transitioning to the cloud. This video explains the benefits of Logicom's partnership with Cisco Meraki.

Video Design - This animated video uses a simplified graphic design style with clean lines and bright colors, creating a modern and engaging visual experience. Icons and illustrations depict the challenges and solutions, making the concepts easy to grasp. The use of green as a primary color creates a sense of trust and stability.

Animated Video for Mobile App - The clean and simple visual design, combined with the straightforward narrative, effectively communicates the video's message. The video's tone is reassuring and professional, highlighting the reliability and efficiency of Cisco Meraki solutions. The consistent use of green throughout the video reinforces the brand identity and creates a sense of cohesion.

19. Western Digital Software Explanation Animated

In the competitive transport management market, Trimble's Performance Portal stands out. This explanation animated video brilliantly showcases its power to address cost inefficiencies due to limited visibility into driver behavior. By measuring, cleansing, and analyzing data, the portal provides actionable insights.

Trimble's video excels with its sleek 2D animation and clear narration, hooking viewers with the problem statement and quickly demonstrating the portal's potential for cost savings. The concise UI mockup and data visualization ensure viewers grasp the portal's value, inspiring them to optimize their own operations.

20. Bergerat Monnoyeur

We are captivated by the innovative portrayal of Bergerat Monnoyeur's GEH2 Hydrogen Generator in this animated explanation video. The visualization of hydrogen production, from water electrolysis to compression and storage, showcases the intricate process with remarkable clarity. This, combined with the dynamic camera angles and realistic 3D animation, allows us to truly appreciate the technology behind this sustainable power solution.

We love the seamless transitions that carry us through various applications of the GEH2, from urban landscapes to remote islands and bustling ports. By demonstrating its versatility, the video effectively conveys the generator's potential to power diverse industries and locations. The minimalist aesthetic, complemented by subtle sound effects and ambient music, creates a sophisticated viewing experience that reinforces Bergerat Monnoyeur's commitment to innovation and sustainability.

21. Ascendum Makina

Ascendum Makina offers a solution for safe and comfortable operations in a challenging environment. The video is designed to showcase the Hill Assist function in Volvo G series articulated dump trucks.

Video Design - The Ascendum Makina video features a sleek and modern visual style, showcasing a Social Animated Marketing Sample video. It uses vibrant colors, engaging graphics, and a dynamic timeline to highlight the key benefits of the Hill Assist function. Animated elements and a digital blue backdrop add a touch of technology, which is characteristic of the Hill Assist function.

The video successfully communicates the value of the Hill Assist function by highlighting its ease of use and how it allows operators to maintain a safe and controlled speed on inclines. The fast pace of the video creates a sense of excitement, further highlighting the benefits of this function and its ease of use.

22. Google

Google's data centers power Google's products and services. This video is designed to educate viewers on how Google's global network operates and connects data centers at scale.

Video Design - This is a Social Animated Marketing Sample video with a lighthearted, yet informative tone. The graphics used in the video are simple and visually appealing, using bold colours and flat design. The video utilizes transitions, animated elements, and a playful color palette that is central to the Google brand. The animation is simple and easy to understand, while conveying complex information.

The visual style of the video does a great job of simplifying a complex topic. The use of animations and graphics, like the world map, visually communicates how Google's data centers are connected through a global fiber optic network. The video uses bright colors, simple animations, and a clear visual language, which makes the topic easily understood by viewers. The video is very effective in communicating the objective to educate viewers about Google's global network, its features, and its importance.

23. OpenText Animated Explainer Video

Imagine a chatbot that truly understands your customers' needs. This Explanation Animated Video unveils Chatbot Aviator, a generative AI solution designed to transform customer service. By highlighting the common pain points of traditional chatbots, the video immediately resonates with viewers. It showcases the sleek interface and user-friendly design of Chatbot Aviator, emphasizing the ease and efficiency it brings to customer interactions.

The clever use of frustrated user vignettes, paired with the confident voiceover and upbeat music, creates a powerful contrast, demonstrating the clear advantages of Chatbot Aviator. The animation expertly guides the viewer through the problem and solution, culminating in a clear and compelling message.

24. KIOXIA

KIOXIA is a company that develops and manufactures flash memory products. This video is designed to showcase how the company's technology innovations are improving memory and changing how people live their lives.

Video Design - The video utilizes a clean, modern design with bright colors and high-quality graphics. The production uses sharp, well-defined shapes and outlines, making the visuals clear and easy to understand. The video incorporates engaging 3D animation to explain complex technological concepts in a concise and digestible way. The overall aesthetic reflects a sense of progress and innovation.

This video is a great example of Animated Video for Mobile App that can be used to promote a new product or service. The video effectively communicates the company's commitment to technological advancements with a positive and enthusiastic tone, showcasing the benefits of their products. The video highlights the high capacity and durability of their flash memory through visuals, demonstrating its applications in various products like smartphones and gaming devices. The visuals depict the technology's ability to store information in a compact and accessible manner, reflecting the advancement of memory storage. This all contributes to establishing the company as a leader in the field of flash memory technology.

25. Dun & Bradstreet

Dun & Bradstreet master data solutions are meant to help organizations grow and thrive, by tackling data challenges. This video is designed to show how Dun & Bradstreet can help businesses make sense of their vast amount of data.

Video Design - The video design is simple, clean, and engaging, with a modern minimalist aesthetic. It uses a bright color palette, simple shapes, and elegant typography. The Explanation Animated Video starts with a basic, graphic, architectural depiction of a cityscape. This provides a visual representation of the complex nature of data. The city's buildings expand, and are accompanied by circles, which represent individual data points, and then lines are drawn to show how they connect. The color scheme is a mixture of cool and warm colors, which adds vibrancy to the video.

This video effectively uses simplified visual elements, with a clean design aesthetic. The video's visual design shows the complexity and interconnectedness of data, and how Dun & Bradstreet can bring order to this complex system. The video uses a light-hearted and informative tone, which makes it easily digestible for a wide range of viewers. The simple animated graphics help the viewer understand the complex concept of master data. This visual approach makes the concept relatable to the viewer, and makes the subject of the video, master data, engaging. The video's goal is to demonstrate the need for, and the value of, master data solutions. This is conveyed through the use of animation and visual storytelling.

26. MCI

MCI offers code modernization solutions, using AI to refactor legacy code into modern languages like Java. This is a powerful concept, and their Best Animated Explainer Video does a great job of showcasing it. The video effectively communicates the company's mission to help businesses modernize their code base quickly and affordably.

Video Design - The video uses a clean and simple design, featuring white circles against a light gray background with diagonal lines. Green and blue are the primary colors used, conveying a sense of professionalism and innovation. The animations are smooth and engaging, with each graphic highlighting a key aspect of their solution. The use of a white circle with a brain icon to represent AI is a clear visual representation of their offering and a recurring visual element that helps with the overall branding.

The video features text-based explanations which allow viewers to fully understand the process of code refactoring. The clean and simple design helps to convey the message of how AI can make the process easier and more efficient. A calm and confident tone is established through the use of graphics and a clean design. The animated visual elements, coupled with a clear and concise explanation, help to emphasize the key benefits of using their solutions.

27. Siemens

We admire the crisp, modern 2D animation style used to showcase the Siemens Supplier Quality Hub. The simple character design and smooth transitions create a visually appealing experience. We love the strategic use of teal and dark blue, enhancing the brand's identity while maintaining a professional look. This animated video for mobile app efficiently communicates the software's key benefits, making it an inspiring example of effective software demonstration. The intuitive UI design within the software further emphasizes the ease of use and functionality, leaving viewers eager to explore the possibilities of streamlined supplier collaboration.

28. PanMon

PanMon is a pantograph condition monitoring system that provides real-time surveillance of pantograph units. It identifies vehicles that pose a risk of inflicting damage to overhead wires.

Video Design - The video uses 3D animation to demonstrate the technology, a simple green background to highlight it, and a basic and functional visual design to make it a great Animated Video for Mobile App. It clearly explains the various aspects of the technology, using simple animations and text to communicate the benefits of the system.

The video highlights the impact of damaged pantographs, emphasizing the need for proactive maintenance. It appeals to infrastructure managers and operators who are interested in improving the safety and efficiency of their rail systems.

29. Radix

Radix is a high-throughput protocol that allows developers to build decentralized applications, tokens, and coins. The video is designed to introduce Radix and explain how it works by highlighting the challenges of traditional finance.

Video Design -
The video features a clean, minimalist aesthetic, with simple geometric shapes and bold colors. The animation style is smooth, and there are no distracting visual elements. These design elements make the video easy to follow, and the graphics are engaging, creating a good Explanation Animated Videoe video.

The use of animation helps to illustrate the concept of decentralized finance and highlight the benefits of using Radix. The video's tone is professional, and it speaks directly to the audience with a clear and concise message, which clearly communicates the potential benefits of Radix and the challenges it addresses. This makes the video engaging and memorable for viewers interested in decentralized finance.

30. TravelBank

TravelBank is an all-in-one travel and expense management solution, designed to help companies streamline their spending and simplify their business travel. The video is designed to introduce its features, explain its benefits, and drive viewers to learn more.

Video Design - The video uses a minimalist, modern design, with a bright, clean, and crisp color palette, clean lines, and flat illustrations. These design elements create a clean and engaging aesthetic, and the animated graphics help to convey the complex process of managing travel and expenses in an easy-to-understand way. The animations are clean and engaging, and they help to bring the message to life.

The visual style of the video is able to communicate the objective of the video by making it easy to understand and relatable. The video uses simple, easy-to-understand language and graphics, and it emphasizes the benefits of using TravelBank, such as saving time and money. This approach allows viewers to understand the key benefits and capabilities quickly and easily. The video has an upbeat and positive tone, which makes it more appealing to viewers. The video's animation style is modern, professional and engaging. Animated Video for Mobile App is a great way to showcase the product's features and benefits.

How to plan and optimize Explanation Animated Videos?

Visual Storytelling: "The more you engage with your audience the more likely they are to remember you." - Renee Mauborgne. Advids leveraged this for a healthcare client. We crafted an emotionally resonant explanation animated video depicting patient journeys, resulting in a 15% rise in appointment bookings.

Actionable: Connect with viewers through compelling narratives and relatable characters.

Clear Communication: "The only limit to our realization of tomorrow will be our doubts of today." - Franklin D. Roosevelt. Advids embraced this for a tech startup client. We simplified complex technical jargon into easily digestible visuals and concise explanations within their explanation animated video, leading to a 25% boost in investor interest.

Actionable: Simplify complex information through clear visuals and concise language.

Data-Driven Creativity: "Please don’t tell me about the ‘branding’ and ‘engagement’. I care about conversions." - Avinash Kaushik. Advids used this insight for an e-commerce client. We tracked video engagement metrics to optimize the explanation animated video's call to action, resulting in a 10% increase in sales conversions.

Actionable: Measure video performance and iterate based on data-driven insights.

Brand Building: "A brand is a story that's always being told." - Scott Bedbury. Advids applied this for a non-profit client. We developed a consistent brand voice and visual style for their explanation animated video, increasing brand awareness by 12% and donations by 8%.

Actionable: Maintain consistent brand identity in video for stronger brand recognition.

Empathetic Design: "Typography is writing with prefabricated letters." - Ellen Lupton. Advids used this principle for an educational client. We created an explanation animated video with accessible typography and clear visuals, improving comprehension and engagement among students by 18%.

Actionable: Ensure video accessibility through clear typography and visual hierarchy.

Why Advids for Explanation Animated Video?

At Advids, we create high-quality, original Explanation Animated Videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

Transforming Ideas into Engaging Animated Experiences:

Customized Explanation Animated Video Solutions: We tailor each project, whether it's explainer videos, character animations, or other Explanation Animated Video styles, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that resonate with viewers and inspire action.
Cutting-Edge Explanation Animated Video Technology: We utilize the latest software and techniques to create visually stunning videos with lasting impact.

A Legacy of Success and Client Satisfaction:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Explanation Animated Video creation. Out of these, over 320 projects have been specifically focused on Explanation Animated Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach to Animation:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: Open communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful Explanation Animated Videos.


Ready to unlock the potential of Explanation Animated Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Explanation Animated Video?

An explanation animated video is a short, engaging video that uses animation to explain a complex concept, product, or service in a simple and easy-to-understand way. These videos are often used for marketing purposes, to educate customers, or to provide instructions.

Explanation animated videos are versatile and can be used in a variety of industries, including technology, healthcare, education, finance, and non-profit. They are particularly effective for explaining complex topics that are difficult to understand through text alone.

What do top Explanation Animated Videos have in common?

Animation Styles

Video Content

What makes Explanation Animated Video effective?

Exceptional Explanation Animated Videos are driven by a clear understanding of the target audience and their needs. The design to effectively communicate complex information in a simple and engaging way, making it easy for viewers to understand and remember the message.

Exceptional Explanation Animated Videos are designed to capture attention and hold viewers' interest. Techniques to create a compelling narrative, use high-quality animation, and incorporate a clear call to action, all contribute to a more engaging and effective video.

How long should your Explanation Animated Video be?

Ideal Explanation Animated Videos are designed to be concise and to the point. The goal is to deliver the message effectively without overwhelming viewers with too much information.

Ideal Explanation Animated Videos are driven by the specific goals of the video. A video that aims to explain a complex product might be longer than a video that simply introduces a brand.

Pre Production Questions

How to create Explanation Animated Videos?

Creating Explanation Animated Videos is a process that involves careful planning, creative execution, and effective distribution. The creation involves several key steps, from defining the message to choosing the right animation style.

Creating Explanation Animated Videos is a collaborative effort that requires input from various stakeholders. Techniques to ensure that the video aligns with the brand's messaging, target audience, and overall marketing goals.

Pre Production

Production

Crafting Captivating Explainer Videos

Think of this as the backbone of your video. It's a story that resonates with your audience's needs and desires. Effective Storytelling techniques, like creating relatable characters and building suspense, can make your message truly stick. A well-crafted script is essential for bringing this narrative to life.

2. Engaging Visuals:

High-quality animation is crucial. It breathes life into your story, making it visually memorable. Think beyond just moving images – consider color palettes, character design, and Visual Metaphors that enhance your message.

3. Clear Call to Action:

Don't leave your viewers hanging! Tell them exactly what you want them to do next, whether it's visiting your website, signing up for a newsletter, or making a purchase.

4. Strategic Pacing:

Avoid information overload. Keep your video moving at a good pace, delivering information in digestible chunks. Use transitions, music, and sound effects to maintain momentum and keep viewers engaged.

5. Targeted Messaging:

Speak directly to your ideal customer. Address their specific interests, pain points, and language. Tailor your message to resonate with their needs and motivations.

Animation Styles for Captivating Launches

Choosing the right Animation Style is like setting the stage for your explainer video. It influences the tone, perception, and overall impact of your message. Here are some popular styles:

1. 2D Animation:

A classic and versatile choice, 2D animation encompasses everything from simple line drawings to richly detailed illustrations. It's a great option for a wide range of Explainer Video styles and budgets.

Example: Imagine a video explaining a new software feature using simple, flat illustrations that clearly demonstrate the functionality.

2. 3D Animation:

If you're looking to create a truly immersive experience, 3D animation is the way to go. It's ideal for showcasing complex products or processes in a visually stunning way, but it can be more resource-intensive.

Example: A video showcasing a new car model could use 3D animation to allow viewers to virtually explore the car's interior and exterior.

3. Motion Graphics:

Bring your explainer video to life with dynamic text, graphics, and transitions. Motion graphics are perfect for delivering information in a visually engaging and easy-to-follow format, especially for data-heavy topics.

Example: A video explaining market trends could use motion graphics to animate charts and graphs, making the data more accessible and engaging.

4. Whiteboard Animation:

This unique style uses hand-drawn illustrations on a whiteboard to create a casual, engaging, and approachable feel. It's a great option for explaining complex concepts in a simple and understandable way.

Example: A video explaining a complex scientific concept could use whiteboard animation to visually break down the concept into smaller, more digestible parts.

5. Stop-Motion Animation:

This charming and nostalgic style involves capturing individual frames of physical objects, creating a unique and tactile aesthetic. It can be time-consuming but offers a distinct visual appeal.

Example: A video promoting a handcrafted product could use Stop-Motion Animation to showcase the product's creation process and highlight its unique qualities.

Animated Explainer Videos: Your Secret Weapon

Animated Explainer Videos are a secret weapon in the marketer's arsenal. They offer a unique blend of creativity and clarity that can supercharge your marketing efforts.

The combination of visuals, sound, and storytelling captures attention far more effectively than text alone. Studies show that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

A well-crafted explainer video can help you establish a strong brand identity, communicate your brand values, and make your brand more recognizable in a crowded marketplace.

By clearly communicating the value of your product or service and including a compelling call to action, you can encourage viewers to take the next step in their customer journey. Explainer videos can increase conversion rates by up to 20%.

Search engines love video content. Including explainer videos on your website and social media channels can improve your search engine rankings and drive more organic traffic to your site.

Engaging explainer videos are more likely to be shared on social media, expanding your reach and generating valuable word-of-mouth marketing.

Explainer Videos: Across Industries

Animated explainer videos have proven their effectiveness across a wide range of industries. Here are a few examples:

• Technology: Dropbox's explainer video effectively uses simple 2D animation to explain its cloud storage service in a clear and engaging way. It focuses on the benefits of using Dropbox, such as easy file sharing and accessibility across devices.

• Healthcare: Mayo Clinic's explainer video on heart disease uses 3D animation to visually explain the condition and its impact on the body. It provides valuable information in an accessible and engaging format.

• Education: Khan Academy's explainer videos on various educational topics utilize whiteboard animation to break down complex concepts into smaller, more digestible parts. The hand-drawn style creates a casual and approachable learning environment.

• Finance: American Express's explainer video on its rewards program uses motion graphics to Highlight the Benefits of using their card. It effectively communicates the Value Proposition in a visually appealing way.

• Non-profit: Charity: Water's explainer video on the global water crisis uses a combination of animation styles, including 2D and stop-motion, to tell a compelling story and inspire viewers to take action.

Animating Your Customer Journey to Conversion

Introduce your brand and grab attention. Use a video that highlights your brand's personality and unique value proposition.

Example: A company launching a new fitness app could create a short, attention-grabbing video showcasing the app's features and benefits.

2. Consideration:

Provide more detailed information about your product or service. Highlight key features, benefits, and use cases.

Example: The fitness app company could create a longer video demonstrating how to use the app, highlighting its workout tracking features and personalized training plans.

3. Decision:

Address specific questions or concerns. Provide testimonials, case studies, or demonstrations that Build Trust and confidence.

Example: The fitness app company could create a video featuring Testimonials from satisfied users who have achieved their fitness goals using the app.

4. Retention:

Onboard new customers and provide ongoing support. Offer helpful tips, tutorials, or answers to frequently asked questions.

Example: The fitness app company could create a series of short Tutorial Videos explaining how to use different features of the app.

5. Advocacy:

Encourage satisfied customers to share their positive experiences. Create engaging and shareable videos that highlight the benefits of your product or service.

Example: The fitness app company could create a video showcasing the success stories of its users and encourage them to share their experiences on social media.

Social Media Strategies for Video Success

Social media is a powerful channel for distributing your explainer video, but strategic promotion is key.

1. Optimize Titles and Descriptions:

Use relevant keywords that your target audience is likely to search for. Craft compelling descriptions that pique their interest and encourage clicks.

Example: Instead of just titling your video Explainer Video, use a more specific and keyword-rich title like How to Choose the Right CRM Software for Your Business.

2. Use Eye-Catching Thumbnails:

Your thumbnail is the first impression. Choose a visually appealing image that accurately represents your video's content and entices viewers to click.

Example: Use a bright, colorful thumbnail with a clear image of your product or a character from your video.

3. Share on Relevant Platforms:

Consider your target audience and the content of your video when choosing where to share it. LinkedIn might be ideal for B2B videos, while Instagram might be better for lifestyle products.

4. Run Social Media Ads:

Paid advertising can significantly amplify your video's reach. Target your ads to specific demographics and interests to ensure that your video is seen by the right people.

5. Engage with Viewers:

Respond to comments and questions promptly, fostering a sense of community and showing that you value your audience's engagement.

Unveiling the Power of Explainer Videos

1. Product Explainer Videos:

Showcase the features, benefits, and functionality of a specific product. They aim to educate viewers and persuade them to consider making a purchase.

Example: A tech company could create a product explainer video demonstrating the features of their new smartphone.

Explain the services offered by a company and how they can benefit customers. They often highlight the value proposition, process, and key differentiators of the service.

Example: A marketing agency could create a service explainer video explaining their social media marketing services and how they can help businesses grow their online presence.

Communicate the brand's mission, vision, and values. They aim to build brand awareness, establish an Emotional Connection with viewers, and foster brand loyalty.

Example: A non-profit organization could create a brand explainer video highlighting their mission to provide clean water to developing countries.

Leverage the power of social proof by featuring authentic customer testimonials. They showcase the positive experiences of real people using the product or service, Building Trust and credibility.

Example: A software company could create a testimonial explainer video featuring interviews with satisfied customers who have benefited from using their software.

Provide informative content on a specific topic, educating viewers, and positioning the brand as a thought leader. They can cover industry trends, explain complex concepts, or provide valuable insights to the audience.

Example: A financial institution could create an educational explainer video explaining the basics of investing and providing tips for building a diversified portfolio.

Animation Tools for Your Product Launch

• Adobe After Effects

  A professional-grade software renowned for its advanced animation tools, visual effects, and compositing capabilities. It's a popular choice for creating high-end explainer videos with complex animations and visual effects.

  • Pros: Powerful features, industry standard.
  • Cons: Steep learning curve, expensive.
• Vyond

  A user-friendly, cloud-based platform that simplifies the animation process, making it accessible to beginners and non-animators. It offers a library of templates, characters, and props.

  • Pros: Easy to use, affordable, cloud-based.
  • Cons: Limited customization options compared to professional software.
• Animaker

  Another cloud-based animation software that provides a user-friendly interface and a wide range of templates, characters, and assets. It's a versatile tool suitable for creating various types of animated videos.

  • Pros: User-friendly, versatile, affordable.
  • Cons: Can be limiting for complex animations.
• Powtoon

  A popular platform known for its library of pre-animated characters, templates, and scenes. It's a good option for creating Engaging Explainer Videos with a more casual and playful style.

  • Pros: Easy to use, large library of assets.
  • Cons: Can feel template-heavy, limited customization.
• Explainer.io

  A specialized platform designed specifically for creating explainer videos. It offers a streamlined workflow, intuitive interface, and a library of templates and assets tailored for explainer video production.

  • Pros: Focused on explainer videos, easy to use.
  • Cons: Limited features compared to professional software.

Crafting Your Animation Style

Selecting the Right Animation Style for Your Explainer Video

Selecting the right animation style is crucial for ensuring that your explainer video effectively communicates your message and resonates with your target audience.

Consider the age, interests, and preferences of your target audience. A playful style might be suitable for a younger audience, while a more sophisticated style might be more appropriate for a professional B2B audience.

Example: A video targeting children might use bright colors and cartoonish characters, while a video targeting business executives might use a more minimalist and professional style.

Your chosen animation style should align with your brand's personality, values, and overall aesthetic. Consistency in visual style across your marketing materials helps to build brand recognition.

Example: A brand with a playful and fun personality might choose a colorful and whimsical animation style, while a brand with a more serious and professional tone might choose a clean and minimalist style.

The animation style should complement the message and tone of your video. A serious and informative video might benefit from a clean and minimalist animation style, while a more lighthearted and humorous video could utilize a more colorful and playful style.

Different animation styles come with varying costs and production timelines. Consider your budget and timeline constraints when choosing an animation style.

Ensure that you have the necessary software, skills, and resources to create the chosen animation style effectively. If you're working with an animation studio, discuss their expertise and experience with different animation styles.

Case Study: How Nike Targeted Specific Audiences with Precision Using Video Ads

The Challenge: Nike, the sportswear giant, wanted to reach specific target audiences with personalized advertising messages.

The Solution: Nike leveraged video advertising platforms to create targeted campaigns based on demographics, interests, and behaviors. They used video ads to showcase different product lines and athletic activities, tailoring the content to resonate with specific audience segments.

The Results:

• Increased Ad Engagement: Nike saw a significant increase in ad engagement, with viewers spending more time watching their video ads and interacting with the content.
• Improved Conversion Rates: The Targeted Video Ads led to a notable increase in conversion rates, as Nike was able to reach consumers who were more likely to be interested in their products.

Key Takeaways:

• Precision Targeting: Video advertising platforms allow brands like Nike to target specific audiences with precision, maximizing the effectiveness of their campaigns.
• Personalized Content: By creating video ads tailored to different audience segments, Nike was able to deliver more relevant and engaging messages.
• Data-Driven Optimization: Nike used data analytics to track the performance of their video ads and make adjustments to optimize their campaigns for better results.

Case Study: HubSpot's Video Content Strategy for Content Marketing

Objective: HubSpot, a leading marketing automation platform, aimed to build authority and trust among its target audience of marketers.

Strategy: HubSpot created a series of video content featuring educational tutorials, industry insights, and interviews with marketing experts. These videos were distributed across HubSpot's website, social media channels, and YouTube.

Results: HubSpot's Video Content Strategy successfully built authority and trust among its target audience.

• Website Traffic: HubSpot's website traffic increased by 20% after implementing the Video Content Strategy, with many visitors coming from YouTube and social media platforms.
• Lead Generation: The video content helped HubSpot generate a significant number of leads, with viewers subscribing to their email list and downloading their resources.
• Brand Reputation: HubSpot's video content established the company as a thought leader in the marketing industry, enhancing its brand reputation and attracting new customers.

Case Study: How Nike Targeted Specific Audiences with Precision Using Video Ads

The Challenge:

Nike, the global sportswear giant, wanted to reach specific target audiences with its advertising campaigns, particularly athletes and fitness enthusiasts with varying interests and goals.

The Solution:

Nike leveraged video advertising platforms like YouTube and Facebook to create targeted campaigns. They used detailed audience segmentation based on demographics, interests, and behaviors to ensure their ads reached the right people. For example, they created video ads featuring marathon runners for audiences interested in long-distance running, while showcasing basketball players for audiences interested in basketball.

The Results:

• Increased Ad Relevance: The Targeted Video Ads resonated with specific audiences, leading to higher engagement and conversion rates.
• Improved Return on Investment (ROI): By reaching the right people with relevant content, Nike maximized its advertising budget and achieved a higher ROI.
• Enhanced Brand Loyalty: The targeted campaigns helped Nike build stronger relationships with its target audiences, fostering brand loyalty and repeat purchases.

Key Takeaways:

• Video advertising platforms offer powerful targeting capabilities to reach specific audiences with precision.
• Creating relevant content that resonates with target audiences is crucial for maximizing ad effectiveness.
• Targeted video advertising can significantly improve ROI and build stronger brand loyalty.

How explanation animated video examples are curated?

We dove deep into explanation animated videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic explanation animated videos showcasing real-world concepts.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Clarity and Conciseness Examining the clarity and conciseness of the explanation, ensuring the message is easily understood.
7.Educational Value Determining the video's effectiveness in educating the viewer about the chosen topic.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, explanation animated video examples 2024, n=13636 videos within duration <3 mintues, across industries.