Video Creation Service

30 Explanation Animated Video Examples To Simplify Complex Ideas

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
Explanation Animated Video Examples
FAQ
Beyond Views: Measuring the True ROI of Your Explainer
Why Advids for Explanation Animated Video?
What is a Explanation Animated Video?
What do top Explanation Animated Videos have in common?
What makes Explanation Animated Video effective?
How long should your Explanation Animated Video be?
How to create Explanation Animated Videos?

Visual storytelling is incredibly effective, especially when using animated videos to explain things. They can turn complicated ideas into content that's easy to understand. This article will show you 30 different examples. Each one uses unique animation styles and storytelling methods to make difficult subjects clear. Research shows that these videos really help people remember information and stay interested, proving they're great for making tough topics understandable. Let's look at these 30 examples to see how they can make your communication better with interesting visuals.

Video's role in modern marketing:

Video streaming is estimated to account for 91% of global internet traffic by 2024.
90% of consumers say that video can help them make a purchasing decision.
Over 80% of consumers say they are more likely to engage with a video that speaks directly to them.

Animated videos are powerful tools for explaining complex subjects clearly and effectively. They greatly improve how well people understand and remember information, which leads to better communication and stronger connections with your audience. We will now explore 30 captivating examples of explanation animated video, each carefully chosen to show different ways to maximize their impact. You'll see various approaches, from stories with characters to visualizations of data, all designed to make your message clearer.

Explanation Animated Video Examples

1. IBB Law

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Duration : 1 minute and 0 seconds

Finding a path through the financial labyrinth of divorce is often daunting. IBB Law confronts this difficulty directly, employing clear, elegant animation within this service explainer video to demystify the step-by-step court process, turning potential confusion into manageable information for viewers.

The visual narrative skillfully guides you from initiating court applications, showing the critical exchange of financial disclosure documents mandated after the First Directions Appointment, through hearings like the Financial Dispute Resolution focused on settlement. This detailed breakdown empowers individuals facing disputes by illustrating the structured approach available to resolve complex financial matters.

Ultimately, the video conveys IBB Law's proficiency in handling intricate legal proceedings, positioning their experienced family team as essential partners. It provides genuine insight into navigating formal dispute resolution channels, offering clarity and encouraging those seeking solutions to connect for tailored support specific to their personal circumstances.

What We Can Learn

Demonstrating the connection process step by step with visuals can boost learning retention by 73 percent.


2. ZURICH product explainer video

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Duration : 1 minute and 10 seconds

Facing the puzzle of turning lifetime savings into income feels less daunting when presented with such clarity. What struck me was how this video uses charming, hand-drawn visuals like blueprint sketches to simplify complex financial pathways for everyone contemplating retirement.

This product explainer video effectively contrasts the predictable stability of an annuity, presented like receiving a steady check, with the dynamic possibilities of investing in funds, shown as evolving building blocks. It avoids prescribing one path as universally better.

Instead, it highlights the personal factors guiding the choice and positions seeking tailored financial advice as the crucial step. The simple visuals underscore Zurich's role in making informed decisions easier for your future.

What We Can Learn

Visually rich, concise animations grab attention in seconds, boosting initial viewer interest 30 percent.


3. CLIPLINE complete PTV animated whiteboard video

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Duration : 1 minute and 10 seconds

Simplifying electrical installations feels effortless with CLIPLINE complete PTV, offering a smart solution for control cabinets. Its vertical push-in connection technology streamlines wiring, saving precious space while allowing quick, tool-free connection for solid wires, a significant efficiency gain.

The engaging visual approach, employing an animated whiteboard video style, expertly reveals the secure contact mechanism and shows how a simple tool allows easy release for flexible conductors. This demonstration conveys versatility and the robust design, ensuring reliable performance and inspiring ideas for optimized wiring projects.

What We Can Learn

Video explanations improve audience understanding by 74 percent boosting knowledge retention effectively.


4. Chargebee onboarding explainer video

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Duration : 1 minute and 12 seconds

Scaling a mission-driven platform to reach millions requires more than just great content; it demands operational elegance. This video demonstrates how a leading e-learning provider tackled the daunting challenge of managing vast resources and accelerating demand, necessitating a robust solution for its complex billing environment.

Chargebee emerged as the essential engine behind this growth, providing a single window system that streamlined their revenue operations. This insightful onboarding explainer video showcases how automating the billing lifecycle allowed the company to deliver over 25 million hours of education, highlighting Chargebee's role in converting complexity into accessible, impactful learning globally.

What We Can Learn

Unifying diverse customer data from over 200 sources unlocks richer audience understanding.


5. Cloudflare product explainer video

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Duration : 1 minute and 15 seconds

Empowering boundless digital potential, visualize a landscape where swift performance converges with impenetrable online safety without compromise. This insightful product explainer video masterfully translates Cloudflare's intricate global network into visually digestible concepts, using crisp animation to clarify how data flows are secured and accelerated across vast distances for any online asset.

The interpretive narrative powerfully conveys the unique value of their network: simplifying complex security and speed challenges into an accessible solution. It inspires businesses by showing how this infrastructure enables secure remote workforces and protects diverse digital properties globally, demonstrating an innovative approach to enhancing online capability with surprising ease.

What We Can Learn

Connect product experience to aspirational activity building strong emotional audience resonance quickly.


6. Echo Auto explainer video animation

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Duration : 1 minute and 17 seconds

Bringing voice assistant convenience onto the road feels accessible with this guide. Through clear explainer video animation, it demystifies mounting the Echo Auto by visually breaking down each step. It shows preparing the surface and securing the adhesive, then the simple magnetic attachment, building confidence in the user.

What makes this instructional approach impactful is its focus on critical details. Vital warnings about avoiding soft surfaces or air vents ensure the device adheres properly and Alexa hears clearly, which is essential for safe, hands-free use while driving. It transforms setup from a chore into a straightforward process.

What We Can Learn

Centralized data insights empower teams to make smarter cost effective choices constantly.


7. Hines animated explainer video

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Duration : 1 minute and 19 seconds

A story begins not with steel or concrete, but with a humble seed, revealing Hines' profound approach to creating T3 Collingwood. This vision, brought to life through an insightful animated explainer video, traces the path from sustainable Australian forests to a cutting-edge urban office space in Melbourne's core, presenting construction as an act of natural progression.

The video's clean, illustrative aesthetic makes the sustainable sourcing and advanced processing of timber beautifully clear. Revealing the building's interior highlights the tangible benefits this material offers from enhanced well-being to significant carbon storage making a powerful case for timber's role in a healthier built environment for everyone within its walls.

What We Can Learn

Visualize complex problems solving in hours versus months saving significant time and money.


8. OVERJET onboarding explainer video

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Duration : 1 minute and 1 second

Precision arrives for dental practice, showcasing how Overjet redefines clinical analysis. Its AI instantly pinpoints decay and quantifies bone loss directly on patient radiographs, providing a crucial layer of diagnostic certainty. This augmented insight moves beyond traditional assessment, enabling sharper initial clinical decisions.

Demonstrated effectively through this compelling onboarding explainer video, the system seamlessly integrates into daily workflow. It offers clinical insights that streamline practice planning by identifying potential patient needs proactively. This empowers powerful patient education, visibly boosting case acceptance and fostering consistency across providers, ultimately enhancing both clinical confidence and operational efficiency.

What We Can Learn

Use clear visuals to simplify complex technical processes effectively building audience understanding.


9. WalkMe animated storytelling video

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Duration : 1 minute and 21 seconds

Feeling lost amid the explosion of AI tools is a common challenge, as the true promise of AI often gets tangled in complexity and overwhelming options. Many employees struggle to integrate AI effectively into their daily tasks, unsure how to prompt or where to even find the right functionality within scattered systems.

WalkMe(X) emerges as the solution, intelligently embedding generative AI directly within the applications people use every day. It understands who you are and your current workflow context, proactively delivering relevant AI capabilities and suggesting next best actions without needing explicit prompts. This creates an effortless, always-available AI assistant working alongside you.

The power of AI becomes accessible to everyone across the organization through this intuitive approach. This animated storytelling video effectively demonstrates how WalkMe(X) makes AI integration seamless, transforming every employee into a confident AI pro, boosting overall adoption and productivity by putting AI precisely where it's needed.

What We Can Learn

Demonstrate switch durability with realistic visuals certifying reliability up to 100 million presses.


10. KIOXIA explainer video animation

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Duration : 1 minute and 30 seconds

Driving the progress of modern life, KIOXIA's flash memory technology is showcased as the foundational element behind a world of digital experiences. This video compellingly links the intricate science of silicon chips to the seamless performance users expect, from instant mobile downloads to the complex systems powering future transportation and vast data networks.

Understanding the breakthroughs in 3D flash architecture and data density is made accessible through dynamic explainer video animation, transforming abstract layers into clear visuals of innovation. It highlights how KIOXIA's legacy in memory is not just about storage capacity, but about enabling the high-speed, reliable performance required across this connected landscape.

What We Can Learn

Combine realistic application shots with animated technical details, boosting understanding over 70%.


11. Appwrite Cloud service explainer video

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Duration : 1 minute and 36 seconds

Building complex applications shouldn't be bogged down by repetitive backend coding. Appwrite Cloud offers a refreshing path forward, acting as a complete backend cloud platform designed to accelerate development and liberate teams from typical infrastructure hurdles.

The video powerfully demonstrates core features: streamlined authentication with multiple options, robust databases supporting relational structures, secure file storage with image transformations, and serverless functions for custom logic. This toolkit helps developers innovate rapidly on any platform.

What this service explainer video conveys well is how the platform enables building responsive, scalable applications, highlighting real-time capabilities and automated scaling. It offers an inspiring blueprint for faster, secure development.

What We Can Learn

Clear industrial explanations via animation can help boost conversion rates by up to 20%.


12. Back Market animated educational video

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Duration : 1 minute and 36 seconds

Sparking curiosity, a campaign for a seemingly sustainable new phone emerges, drawing attention with leaked documents and tech influencer teasers. The build-up expertly mirrors major tech launches, creating anticipation for a revolutionary device promising environmental progress beyond the usual hype.

The revolutionary aspect is the reveal: this 'new' phone is a meticulously refurbished one from Back Market. Functioning as an animated educational video, the content powerfully highlights the drastic environmental benefits, showing how refurbishing massively reduces waste, water use, and carbon footprint compared to creating a new device. It champions refurbished as the smart, impactful choice.

What We Can Learn

Use simple animation to navigate complex financial contract details empowering understanding and action.


13. NetApp Animated Business Explainer

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Duration : 1 minute and 4 seconds

The constant battle against cloud waste and infrastructure complexity finds its visual answer in this video. It serves as an insightful animated business explainer, brilliantly showing how intelligent automation with Spot by NetApp transforms chaotic resource management.

Machine learning predicts usage, ensuring proactive provisioning and right-sizing. The visual metaphor of optimizing blocks demonstrates how intelligence tackles the resource puzzle, delivering optimal performance at the best cost.

This approach liberating engineering teams from manual firefighting, enabling unprecedented agility and speed. It's a powerful vision for driving business forward efficiently, revealing the potential of automated infrastructure.

What We Can Learn

Visualizing components certified for one hundred million presses highlights durability building long term confidence.


14. FGV animated explainer video

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Duration : 1 minute and 53 seconds

From a single seed, a world of opportunity blossoms, vividly depicted in this animated explainer video. It traces FGV's journey, rooting its vast scale and diverse operations in the earth, showcasing how initial cultivation ignites a dynamic evolution far beyond the fields themselves.

The narrative unfolds through integrated supply chains, value-added products like refined sugar, and cutting-edge R&D driving innovation. This cohesive visual story highlights FGV's significant global presence and expertise, emphasizing their commitment to nurturing sustainable practices and serving communities for generations to come.

What We Can Learn

Efficient workflow demonstrations using animation reduce task completion time notably.


15. GumGum Animated Business Explainer

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Duration : 1 minute and 56 seconds

Navigating the complexities of remote workforce security and specialized IT staffing poses significant challenges for businesses today. Rapid shifts created vulnerable points, visualized in the video through a fractured security shield, while the lack of available, expert talent hinders effective remediation and strategic long-term defenses.

e+ strategic technology staffing emerges as the vital connection, bridging the talent gap with certified professionals from cybersecurity engineers to chief privacy officers. This animated business explainer vividly demonstrates how their rigorous screening and comprehensive support ensure environments remain fortified, quickly placing the unique skills needed to secure dispersed operations effectively and affordably.

What We Can Learn

Presenting complex technology visually captures audience attention faster than text alone always.


16. Firebase animated storytelling video

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Duration : 1 minute and 56 seconds

Navigating the dynamic world of app development demands powerful tools, and this video showcases Firebase evolving to meet that need. Highlighting updates like the local first emulator suite for faster building and increased data control via new regions, it clearly addresses modern developer challenges.

Through this animated storytelling video, the platform translates technical updates into compelling impact. Examples like Gameloft decreasing crashes and Pomelo Games boosting revenue significantly demonstrate tangible success, providing real proof points. Such insights, combined with enhanced app quality tools and remote config visibility, offer a truly inspiring look at empowering development journeys for others.

What We Can Learn

Quickly showcase multiple key product attributes to hold viewer attention in a short format.


17. HUAWEI Motion Graphics Explainer

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Duration : 2 minutes and 13 seconds

Imagine the potential of folding phones, countered by concerns about their fragility. HUAWEI engineers, seeking tougher screens, looked beyond traditional materials, finding inspiration in substances that behave unusually under stress. This surprising source sparked years of dedicated research.

They successfully adapted the dynamic chemical bonding of specific fluids. This creates a unique material layer within the screen that yields when folded gently but instantly hardens upon sudden impact, delivering exceptional resistance to drops. Its rare to see a motion graphics explainer tackle such intricate science so effectively, providing users true peace of mind with more durable devices.

What We Can Learn

Visually explaining complex platform capabilities improves audience understanding by up to 74 percent effectively.


18. Roambee BeeLock Motion Graphics Explainer

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Duration : 2 minutes and 25 seconds

Feeling in the dark about valuable shipments or wrestling with disjointed tracking systems consumes time and creates risk. Businesses are often dependent on outdated methods like traditional locks and separate GPS, providing fragmented data and limited security, failing to offer true real-time visibility needed in complex logistical flows across different transport modes.

BeeLock offers a focused, integrated answer to these challenges. This motion graphics explainer showcases how simply attaching the device enables collection of real-time data on location, route, and security events like tampering. The insights are immediately available via an online platform, requiring no costly software or hardware investment upfront, offering a pay-per-use flexibility.

Alerts about deviations, unexpected stops, or unauthorized access provide crucial, actionable information. This approach streamlines operations, reduces potential disruptions, and fosters better collaboration among stakeholders by providing a single source of truth for shipment status and security from origin to destination.

What We Can Learn

Streamline AI agent creation and deploy solutions three times faster using the intuitive visual interface.


19. Ema service explainer video

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Duration : 2 minutes and 3 seconds

Introducing the concept of a universal AI employee, Ema is presented compellingly in this service explainer video. It offers a powerful vision for dramatically accelerating innovation and boosting productivity tenfold. Ema stands out by positioning itself as a versatile, adaptable resource for diverse enterprise roles, truly learning and growing alongside your best human employees to transform operations.

This transformation is driven by advanced agentic AI and its unique EmaFusion technology, capable of orchestrating complex workflows across hundreds of pre-integrated tools. Beyond just task automation, Ema provides unparalleled accuracy and ensures data security through robust governance and international compliance standards, unlocking significant operational efficiency.

What We Can Learn

Guide viewers through complex processes with clear animated steps for better understanding.


20. 360 Y animated whiteboard video

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Duration : 2 minutes and 4 seconds

Revealing the power of precise nutrient delivery unfolds vividly. The video showcasing 360 Y-DROP dynamically demonstrates extended application timing and its remarkable precision placement, delivering vital nutrients directly to the plant's base for optimal uptake and growth. This footage transcends simple showcasing; it proves undeniable performance and potential.

The compelling demonstration, simplifying complex agricultural concepts much like an animated whiteboard video would, vividly illustrates the y-drop system's effectiveness. Seeing real-world evidence of saving nitrogen while boosting bushels per acre paints a clear picture: this technology means more yield and less waste, a definite win for the farmer's bottom line and sustainable practice.

What We Can Learn

This zero emission project demonstrates a significant contribution to reducing tons of emissions daily.


21. Silvercloud animated whiteboard video

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Duration : 2 minutes and 5 seconds

Seeking support for inner landscapes finds a gentle guide. Silvercloud presents a digital, on-demand mental health and wellbeing platform, cultivating a private, judgment-free space for individuals. It offers a personalized journey through clinically researched solutions, allowing users to progress at their own pace and feel empowered.

This path unfolds using an animated whiteboard video, visually mapping how short assessments lead to tailored tools and resources. The program, grounded in Cognitive Behavioral Therapy principles, helps unpack thoughts and feelings, illuminating the way toward positive personal changes. This makes essential support remarkably accessible on any device.

The visual storytelling inspires by demonstrating how delicate animation can navigate complex emotional ground with clarity and encouraging connection.

What We Can Learn

Videos integrating rich historical context can increase time on page by 60% average.


22. Allstate animated storytelling video

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Duration : 31 seconds

Hitting the open road on your motorcycle is about freedom, but navigating insurance options can be anything but simple. This compelling animated storytelling video offers a clear, engaging journey through tailored coverage for diverse bikes and riders.

It uniquely visualizes protection that understands your ride, from city scooters to off-road adventurers, even covering custom parts up to $30,000. This clever animation demonstrates how thoughtful visuals make complex services approachable, positioning insurance not as a requirement, but as the assurance needed to simply enjoy the ride without hesitation or concern.

What We Can Learn

Expedite operations put drivers on the road quicker eliminating physical key delays by up to 30.


23. FireCuda product explainer video

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Duration : 34 seconds

Overcoming storage bottlenecks is key to achieving peak digital performance. This device promises blistering speed with PCIe Gen4 technology, a crucial factor for faster load times and seamless gameplay, visually communicated through dynamic data flow animations.

Built not just for velocity, the FireCuda emphasizes endurance, critical for sustained heavy workloads. Its superior design ensures robust reliability. This compelling product explainer video effectively conveys both the power and durability, serving as an inspiring example of clear, impactful technical communication.

What We Can Learn

Showcase brand essence and intangible luxury using unique animated visuals that transcend physical space


24. hygraph animated explainer video

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Duration : 39 seconds

Gaining the power to rewind time for your content, hygraph unveils instant backup and recovery. Leveraging an animated explainer video, the feature's capability is vividly framed as effortless time travel, transforming a critical function into a user superpower. This unique perspective captures attention powerfully.

The demonstration highlights simple one-click restoration via clear screen recording. Combined with automatic daily backups, reinforced visually by the lock icon, it ensures absolute content protection and peace of mind. This makes the process feel intuitive and dependable.

What We Can Learn

Tell a simple engaging story about critical preparation reinforcing its importance to your audience.


25. BillerudKorsn Animated process explanation

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Duration : 3 minutes and 18 seconds

The story of responsible forest stewardship unfolds vividly, revealing how BillerudKorsn champions forests as a sustainable source for biologically degradable packaging. This vision looks generations ahead, learning from the past.

Understanding this journey, from historical depletion to modern, balanced care, becomes remarkably clear via the animated process explanation. The simple visuals effectively communicate complex shifts, highlighting how careful planning now prioritizes ecological conditions and biodiversity.

Seeing practices like leaving dead wood and nurturing varied species demonstrates a holistic commitment. It is an inspiring look at how managing forests thoughtfully ensures both renewal and thriving ecosystems for the future.

What We Can Learn

Visually demonstrating solution benefits overcomes complexity increasing understanding boosting conversions by 20 percent.


26. tsuzumi training animated video

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Duration : 3 minutes and 30 seconds

Forget the massive scale of traditional large language models; tsuzumi charts a new course. This lightweight LLM from NTT drastically cuts parameter size. Such engineering ingenuity translates to practical benefits like deployment on affordable hardware, significantly lowering operational costs, and critically enabling secure, local data processing ideal for sensitive environments.

Beyond its efficient footprint, tsuzumi excels in flexible tuning through adapters, allowing deep specialization for specific domains or user groups. Its multimodal augmentation, integrating language, visual, and auditory inputs, paves the way for intuitive human-AI collaboration in diverse applications, from complex analysis to supportive counseling. This engaging training animated video effectively conveys this groundbreaking adaptability, inspiring new possibilities for practical, human-centric AI solutions.

What We Can Learn

Dynamic visualizations help quickly identify hidden degradation assuring seamless digital experiences for users.


27. Amazon Echo Glow explainer video animation

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Duration : 42 seconds

Adding vibrant color to your space starts with simple steps, and this video illuminates the way. Through clear, animated visuals simulating the Alexa app, it expertly guides you precisely where to go and what to tap to connect your Echo Glow device.

This approach exemplifies effective explainer video animation, breaking down a potentially technical process into easily digestible actions. It instills confidence that setting up the light is straightforward, paving the way to quickly bring dynamic lighting into any room with your Amazon Echo Glow.

What We Can Learn

Animated visuals clearly connect underlying technology to the diverse capabilities offered viewers.


28. Intetics Animated process explanation

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Duration : 50 seconds

Forging digital visions into reality defines Intetics. Since 1995, they have navigated the complex world of code across six continents, building over 500 projects. This journey from abstract beginnings to concrete, globally delivered solutions is powerfully conveyed through dynamic visuals that suggest deep technical mastery and extensive experience.

The presentation segues smoothly into the tangible services offered, culminating in a five-star rating visual that anchors their commitment to excellence. An animated process explanation helps illustrate how Intetics transforms complex requirements into successful software products and high-performing teams, making their value proposition clear and inspiring for potential partners.

What We Can Learn

Easily visualize complex user journeys across devices and channels for powerful actionable insights.


29. TIAC training animated video

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Duration : 2 minutes and 0 seconds

Navigating telecom's demanding KYC compliance often buries teams in complex manual processes, juggling spreadsheets and data checks with high error rates. TIAC presents intelligent automation as the transformative answer to this daily burden.

This training animated video powerfully visualizes how specialized bots unleash efficiency. They automatically scan emails, extract data, validate crucial customer information, and fix discrepancies, ensuring seamless data flow into reports and KYC files.

The demonstration highlights how this streamlined, automated process frees staff from tedious administrative tasks, enabling them to focus entirely on delivering exceptional customer experiences. It's an inspiring example of process optimization.

What We Can Learn

Maintain a clear engaging pace to keep viewers focused throughout improving completion rate by 53 percent.


30. New Relic animated educational video

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Duration : 2 minutes and 0 seconds

Understanding the chaotic complexity of modern data requires a fundamentally different approach than yesterday's rigid databases could offer. Developers frequently hit walls trying to find crucial insights buried within mountains of ever-changing telemetry, often resorting to brute force methods that simply fail under pressure, leaving critical questions unanswered.

The solution arrives in New Relic's NRDB, the New Relic Database. This animated educational video masterfully explains how NRDB flips the script, sending the query to the data itself. This schema-less, index-free design allows for unparalleled flexibility and blistering speed, processing billions of events to deliver answers in less time than a heartbeat, even for questions never asked before.

Through its vivid animation, the video makes the technical elegance of this distributed architecture easily digestible. It demonstrates how NRDB unlocks the ability to explore telemetry instantly at massive scale globally, providing the rapid understanding needed not just to troubleshoot, but to accelerate innovation and build better software for the future.

What We Can Learn

Animate internal processes and hidden functionalities to clearly reveal product value potential.


FAQ

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How do I plan a compelling narrative for my animated explainer video?

A compelling narrative focuses on the target audience's needs and offers solutions. Define a clear message and desired outcome for maximum impact.

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Which animation style best suits my brand and explanation needs?

The ideal animation style depends on brand personality and message complexity. Options include 2D, 3D, motion graphics, and whiteboard animation.

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How do I write a concise and engaging script for an explainer video?

A concise, engaging script prioritizes clarity and brevity. Highlight key benefits using a conversational tone and keep it under two minutes.

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What's the process for working with a professional animation studio?

Working with an animation studio involves clear communication, feedback loops, and milestone approvals. Expect collaborative discussions and revisions.

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How can I leverage existing content for my animated explainer video?

Repurpose existing content like blog posts or presentations for your video script and visuals. This streamlines production and maintains brand consistency.

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How are successful brands using animated explainers in their marketing?

Successful brands use animated explainers to simplify complex ideas, boost engagement, and drive conversions. Tailor videos to specific audiences.

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How can I visually simplify complex ideas in my video?

Simplify complex ideas visually using metaphors, analogies, and clear graphics. Focus on essential information, avoiding visual overload.

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How do I adapt inspiring explainer videos for my specific business?

Adapt inspiring explainers by identifying resonant elements and tailoring them to your message and brand. Maintain a unique voice and perspective.

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What pitfalls should I avoid when creating an animated explainer?

Avoid pitfalls like unclear messaging, complex visuals, and poor audio. Ensure conciseness, engagement, and professional quality.

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How do I ensure my video drives conversions?

Include a clear call to action, directing viewers to a specific landing page. Track video performance and analyze results for optimization.

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How can my video effectively showcase my product/service benefits?

Showcase product/service benefits by focusing on problem-solving. Use visuals to demonstrate value and highlight key features effectively.

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What criteria should guide my music and voiceover selection?

Music and voiceover should align with brand tone and target audience. Choose music that enhances the narrative and a clear, engaging voice.

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How can animation clarify a complex process in a short video?

Animation clarifies complex processes by breaking them down visually. Illustrate each stage and highlight key interactions for better understanding.

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How do I use animation to emphasize key features and benefits?

Emphasize key features and benefits using visual cues like close-ups and annotations. Focus on what resonates most with your target audience.

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How do I ensure my animated explainer resonates with my target audience?

Resonance with the target audience requires understanding their needs and preferences. Tailor your message and visuals accordingly for maximum impact. Typical turnaround times range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity and length.



Beyond Views: Measuring the True ROI of Your Explainer


Moving past simple view counts, the true effectiveness of animated explainers lies in measurable business impact. Understanding the return on investment requires looking at deeper metrics that reveal precisely how well videos resonate and influence viewer behavior throughout the customer journey. Beyond simple impressions or views, the focus decisively shifts to tangible outcomes directly impacting business goals, providing a much clearer picture of value delivered.

The inherent design elements of an Explanation Animated Video are powerful drivers of this impact. Studies show viewers process visual information incredibly fast, significantly reducing cognitive load and making complex ideas stick far more effectively than text alone. Sophisticated techniques like subtle micro-interactions and clear animated data visualization guide the viewer's eye and reinforce critical points without distraction. Simplifying multi-step processes and chunking information visually prevents overload, crucial for deep comprehension and long-term retention. Evoking emotional resonance makes the message relatable, increasing the likelihood viewers connect with and remember the solution offered.

Strategic execution is paramount for maximizing returns on video investment. Placing the video on the platforms and stages of the customer journey where the target audience is most receptive is vital, aligning video purpose with user intent. Clear, optimized calls to action, visually distinct and strategically placed, guide viewers toward the desired next step, whether it's a sign-up, a download, or a purchase. Continuously testing different elements like thumbnails, titles, CTAs, and even narrative pacing provides invaluable data for iterative refinement, ensuring the video achieves its full potential and contributes measurably to objectives.

  • Measure performance using key indicators like completion rates, share rates, and click-through rates embedded within the video or landing page.

  • Track the video's direct impact on concrete business outcomes, such as reductions in customer support inquiries or improvements in website conversion rates.

  • Utilize the power of animation to significantly simplify complex information and intuitively guide viewer attention through visual cues and clear data presentation.

  • Implement iterative testing processes to optimize strategic video placement, calls to action, and key visual elements for peak performance and conversion likelihood.

  • Why Advids for Explanation Animated Video?


    At Advids, we create high-quality, original Explanation Animated Videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

    Transforming Ideas into Engaging Animated Experiences:

    Customized Explanation Animated Video Solutions: We tailor each project, whether it's explainer videos, character animations, or other Explanation Animated Video styles, to perfectly match your brand, style, and target audience.
    Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that resonate with viewers and inspire action.
    Cutting-Edge Explanation Animated Video Technology: We utilize the latest software and techniques to create visually stunning videos with lasting impact.

    A Legacy of Success and Client Satisfaction:

    12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Explanation Animated Video creation. Out of these, over 320 projects have been specifically focused on Explanation Animated Videos.
    Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    A Collaborative Approach to Animation:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
    Strategic Communication: Open communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful Explanation Animated Videos.


    Ready to unlock the potential of Explanation Animated Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Explanation Animated Video?


    An explanation animated video is a short, engaging video that uses animation to explain a complex concept, product, or service in a simple and easy-to-understand way. These videos are often used for marketing purposes, to educate customers, or to provide instructions.

    Explanation animated videos are versatile and can be used in a variety of industries, including technology, healthcare, education, finance, and non-profit. They are particularly effective for explaining complex topics that are difficult to understand through text alone.


    What do top Explanation Animated Videos have in common?


    Mastering explanation animated videos requires a strategic approach to these key elements for maximum impact.

    Ideal Audience - Tailor visuals and language to resonate with specific viewer needs and preferences. Use personas to guide your choices.

    • Narrative Structure - Employ a three-act structure: setup, conflict, resolution, to create a satisfying viewing experience.
    • Visual Design - Maintain a consistent color palette and animation style for a professional and memorable look.
    • Problem-Solution Approach - Present the problem vividly, then showcase the solution's immediate benefits.
    • Engaging Storytelling - Incorporate relatable characters and scenarios to build emotional connections.
    • Core Features Highlight - Use micro-interactions and visual cues to emphasize key features.
    • Concise Messaging - Use short sentences and strong verbs to convey information quickly and efficiently.
    • Data Presentation - Employ charts, graphs, and infographics to make data easily digestible.
    • Call to Action - Use clear, concise language and compelling visuals to encourage immediate action.


    What makes Explanation Animated Video effective?


    Videos that explain complex topics effectively are built upon a foundation of understanding the audiences existing understanding. The focus is on visual simplification of complex concepts, ensuring that information is easily digestible. Prioritizing a singular, focused message within the videos duration is paramount, preventing information overload.

    The design must immediately engage and maintain viewer attention, using a structured narrative arc to guide the viewer through the information. Appropriate animation style, selected for the subject matter, is critical, ensuring that the visuals support the message. Strategic use of visual metaphors and analogies to bridge understanding is essential, making abstract ideas more concrete.

    Data visualization, when relevant, enhances information retention, presenting data in a clear and memorable way. A precise call to action, aligned with the videos objective, is crucial, guiding viewers towards the desired outcome. Iterative refinement based on performance data is vital, ensuring the video achieves its intended impact.


    How long should your Explanation Animated Video be?


    Mastering video length maximizes impact for explanation animated videos

    Pre-production Considerations for Determining Video Length:

    • What's the core message for each video type?
    • Who is the ideal viewer for this video?
    • How many key points need visual explanation?
    • Does the style suit the product complexity?
    • Which platform dictates video length best?
    • What visual style best suits the message?
    • Does the video style match the brand?

    Explanation animated video length guide

    Explanation Animated TypesVideo LengthUse CaseFunnel
    Explainer Videos60-90 secondsClearly communicates complex ideas concisely, ideal for product demos or service overviews, often uses screen recordings or live action elements for realism.Awareness
    2D Animation45-75 secondsEngaging storytelling for product features, visually appealing and versatile, suitable for various styles like flat design or cartoon style.Consideration
    Whiteboard Animation60-90 secondsIdeal for illustrating processes or step-by-step guides, creates a personal and approachable feel, hand-drawn style adds authenticity.Consideration
    Motion Graphics30-60 secondsCaptures attention with dynamic visuals, perfect for highlighting key data or statistics, minimalistic style enhances impact.Awareness
    Kinetic Typography30-45 secondsEmphasizes key messages through text animation, creates a modern and sophisticated feel, best for short, impactful statements.Decision


    How to create Explanation Animated Videos?


    Mastering explanation animated videos requires a strategic approach that prioritizes clarity, engagement, and brand consistency. Crafting a compelling narrative is key to successfully conveying complex information in a digestible format.

    * Define Audience - Use detailed audience personas to inform every creative decision.

    • Purpose Definition - Focus on a single, clear objective to avoid confusing the viewer.
    • Narrative Development - Employ storytelling techniques to make complex information easily digestible.
    • Storyboard Creation - Use detailed storyboards to ensure visual consistency and clarity.
    • Style Selection - Select a style that enhances understanding and reflects the brand's personality.
    • Script Writing - Use clear, concise language and avoid jargon to ensure easy comprehension.
    • Voice Recording - A professional voiceover adds credibility and enhances the viewing experience.
    • Animation Design - Use animation to highlight key features and simplify complex processes.
    • Editing Process - Maintain a fast pace to keep viewers engaged, but ensure clarity.
    • Final Delivery - Optimize the video for different platforms to maximize reach and impact.


    The Benefits of Using Explainer Videos for Marketing


    Following our exploration of animation styles, let's discuss why explainer videos are essential for modern marketing. They're more than just trendy visuals; they're powerful tools for connecting with your audience and driving business growth. Think of them as your secret weapon for transforming complex ideas into engaging narratives that resonate with viewers. From boosting brand awareness to driving conversions, explainer videos offer a versatile approach to achieving your marketing objectives. For instance, explainer video examples for software can simplify complex functionalities, making them accessible to a wider audience.

    When crafting the best animated explainer videos, consider their potential to elevate your brand. Business animation videos, in particular, offer a professional and engaging way to showcase your products or services. By investing in high-quality Brand Animation Videos, you can create a lasting impression and build a strong brand identity.

    • Boost Understanding and Engagement: captivating visuals and concise messaging hold viewer attention, making complex information easily digestible and memorable.
    • drive conversions and ROI: By clearly demonstrating value and addressing customer pain points, explainer videos can significantly improve conversion rates and maximize your marketing ROI.
    • Enhance SEO and Reach: Embedding videos on your website improves SEO, driving organic traffic and expanding your reach across various platforms.
    • build trust and Credibility: Professional videos establish your expertise and build trust with potential customers, fostering stronger relationships and long-term loyalty.

    In conclusion, explainer videos are a valuable asset for any marketing strategy. They offer a dynamic and engaging way to connect with your audience, communicate your message effectively, and achieve your business goals.


    The Process of Creating an Explainer Video


    Creating compelling explainer videos involves a strategic blend of creativity and planning. We've covered the "what" and "why" of explainer videos. Now, let's explore the "how." This isn't about immediate script creation; it's about understanding the journey.

    Think of this process as building a house. A solid foundation is crucial. That foundation is your target audience. Understanding their needs and preferences shapes your entire video strategy. Next, define your objectives. What do you want your video to achieve? Increased brand awareness? Product demo success? A clear objective guides your creative decisions.

    Now, let's dive into the building blocks:

    • Narrative: Craft a compelling story. Even Product demo videos benefit from a narrative structure. Think setup, conflict, and resolution.
    • Style: Choose a visual style that aligns with your brand and message. From whiteboard animation to vibrant 2D, the options are vast. Explore explainer video examples for technology for inspiration.
    • Script: Write a concise, engaging script. Avoid jargon. Clarity is key in a Video Explainer.
    • Visuals: Bring your story to life with captivating animations. Corporate explainer video examples can offer inspiration for visual storytelling.

    Finally, refine and optimize. Gather feedback, analyze performance, and iterate. Creating effective explainer videos is an ongoing process of learning and improvement.


    Choosing the Right Animation Style for Your Video


    Now that we've covered video lengths and types, let's explore the exciting world of animation styles. Choosing the right style is like picking the perfect outfit – it needs to fit your brand, your message, and your audience. A mismatch can leave viewers confused or disengaged, while the right style can transform your video into a captivating experience. So, how do we find that perfect fit?

    Think about your target audience. A playful, cartoonish style might resonate with a younger demographic, while a sleek, minimalist approach could appeal to a more professional audience. Consider your brand personality too. A fun, energetic brand might opt for vibrant 2D animation, while a corporate brand might prefer a sophisticated motion graphics style. The complexity of your message also plays a role. Whiteboard animation is excellent for breaking down complex ideas, while app demo videos often benefit from screen recordings combined with subtle animations to highlight key features.

    • Budget: While high-end 3D animation can be impressive, simpler styles like whiteboard or 2D animation can be equally effective and more budget-friendly.
    • Storytelling: Match your animation style to your narrative. A humorous story might call for a lighthearted style, while a serious message might benefit from a more realistic approach. Marketing explainer video examples can offer inspiration for different storytelling approaches.
    • Emotional Response: What feeling do you want to evoke in your viewers? Excitement, trust, or curiosity? Your animation style can significantly influence emotional responses.
    • Experimentation: Don't be afraid to explore! Looking at animated explainer video examples and Animated Explainer Videos in general can spark new ideas and help you discover the perfect style for your project.

    By carefully considering these factors, you can choose an animation style that not only communicates your message effectively but also enhances your brand and resonates with your audience.


    Creating a Compelling Narrative for Your Video


    Now we've discussed animation styles, let's explore the heart of any engaging video: the narrative. A compelling story transforms mere information into an experience, captivating your audience and leaving a lasting impression. Think of your favorite movies—they grip you with their stories, not just their visuals. The same principle applies to explainer videos.

    A strong narrative is built on understanding your audience. What are their pain points? What are their aspirations? By addressing these, your story becomes relatable and resonates deeply. Define a clear objective for your video. Are you aiming to boost brand awareness or drive sales? A focused objective guides your storytelling choices. Looking at explainer video examples for business can offer valuable insights.

    • Craft a clear, concise story. Even short animated explainer video examples showcase the power of brevity. A structured narrative, like the classic three-act structure (setup, conflict, resolution), keeps viewers engaged.
    • Develop relatable characters if your story calls for them. Characters can personalize your message and create an emotional connection. Think about how characters in your favorite stories draw you in.
    • Show, don't tell. Instead of simply stating facts, use visuals to demonstrate concepts and bring your story to life. This is where the magic of animation truly shines.
    • Remember your call to action. What do you want viewers to do after watching your video? Make it clear and compelling. marketing animation videos and Promotional Animation Videos often use strong calls to action to drive results.

    By weaving these elements together, we create narratives that not only inform but also entertain and inspire. A compelling story is the key to unlocking the full potential of your explainer video.


    Understanding Different Animation Techniques


    Having explored video lengths and styles, let's dive into the exciting realm of animation techniques. Choosing the right technique is like selecting the perfect instrument for a symphony – each brings its unique voice and capabilities to the composition. From the hand-drawn charm of whiteboard animation to the immersive realism of 3D, understanding these techniques empowers us to craft truly captivating explainer videos.

    Imagine bringing a product to life with the dynamic visuals of a 2D animation, or simplifying a complex medical procedure with the clarity of a 3D visualization. Explainer video examples for healthcare often demonstrate this power, transforming intricate information into easily digestible visuals. Corporate animation videos, on the other hand, might leverage the sleek sophistication of motion graphics to present data and highlight key achievements.

    • 2D Animation: This versatile technique brings characters and stories to life with vibrant colors and expressive movements. Think of classic cartoons or modern flat design – the possibilities are endless.
    • 3D Animation: Adding depth and realism, 3D animation creates immersive experiences, perfect for showcasing products, visualizing complex processes, or building fantastical worlds.
    • Whiteboard Animation: With its hand-drawn simplicity, whiteboard animation breaks down complex ideas into digestible visuals, creating a personal and engaging learning experience.
    • Motion Graphics: Ideal for data visualization and dynamic storytelling, motion graphics use text, shapes, and visual effects to create a modern and impactful message. product explainer video examples often utilize this technique to showcase features and benefits.

    By understanding the strengths of each technique, we can choose the perfect approach to bring our stories to life and connect with our audience on a deeper level.


    How explanation animated video examples are curated?


    We dove deep into explanation animated videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic explanation animated videos showcasing real-world concepts.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Clarity and Conciseness Examining the clarity and conciseness of the explanation, ensuring the message is easily understood.
    7.Educational Value Determining the video's effectiveness in educating the viewer about the chosen topic.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, explanation animated video examples 2024, n=13636 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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