Have you ever wished you could instantly make complex information crystal clear? I am sharing what we've learned today, in this article, about the transformative power of explainer videos. We've uncovered how these short, engaging videos not only simplify complex topics but also build genuine connections with your audience, leading to significant growth. Our research reveals some astonishing statistics that demonstrate their effectiveness, and I'm eager to share them with you.
Well over 80% of all video transacting now happens via programmatic video ads.
67% of social media marketers plan to invest more in short-form video than any other format.
Views on branded video content have increased 99% on YouTube as of June 2017.
These stats highlight the undeniable shift towards video, and the immense potential of short, engaging content. Informational explainer videos capitalize on this trend, offering a powerful way to capture attention and deliver your message effectively. We've handpicked 30 Compelling Informational Explainer Video examples that instantly resonated with us and inspired interest.
I really appreciated the confidence and clarity in the video, it just made me feel like Fit2Work has their act together, and that really inspires trust. The simple, almost childlike, 2D illustrations, that still pack a punch, were a really clever move. They really added to the overall vibe of the video, it felt like the message was delivered with a casualness, but also a no-nonsense approach to a serious topic. This Informational Explainer Video felt more than just a commercial, it felt like a real conversation with a company that understands the concerns of businesses.
What We Can Learn
Storytelling through visuals creates a connection, driving engagement.
We admire how Back Market ingeniously leverages a faux product launch to spotlight the environmental impact of new electronics in this Informational Explainer Video. The video's strength lies in its clever juxtaposition of a typical tech launch with the stark reality of e-waste. This instantly grabs the viewers attention and sets the stage for a powerful message.
The seamless integration of leaked documents, influencer buzz, and targeted billboards amplifies the mystery, culminating in a brilliant reveal: the new phone is actually a refurbished iPhone. We love how Back Market subtly champions sustainability, showcasing its commitment to reducing e-waste without being preachy, while promoting their reborn phones.
What We Can Learn
Create a surprising hook to instantly grab attention and set the tone.
In a fast-paced digital world, we all know how crucial it is for systems to remain operational 24/7. This Informational Explainer Video beautifully illustrates the challenge businesses face in maintaining uptime and highlights PagerDuty's role in managing real-time operations. We love the clever use of geometric shapes and vibrant colors, creating a modern and engaging aesthetic that resonates with IT professionals.
PagerDuty's approach to problem-solving is emphasized by the smooth blend of machine automation and human action. The video seamlessly communicates the value proposition, ensuring businesses are ready for anything in our ever-evolving digital landscape.
What We Can Learn
Tell a story that resonates with your target audience, fostering a deeper connection with your brand.
It's a clever approach to showcasing how a product works the data pipeline illustration simplifies a complex system. The video effectively presents the essential information about the platform through the visuals and voice-over, making it easy for viewers to grasp the core functionality of the platform. This approach feels familiar and less like a typical advertisement, which is crucial for captivating the attention of the intended audience.
The use of animation is key in this Informational Explainer Video it seamlessly delivers a complex idea with visual metaphors. It's an excellent example of how to engage viewers without making them feel like they're watching a typical marketing video. The design is captivating and holds your attention with bright green and white colors, making the complex ideas of data processing and analysis come alive. The video's overall tone and pace are crucial to its success, and the clear and concise narration helps solidify the understanding.
What We Can Learn
Simplify complex processes with clear visuals, boosting viewer understanding.
Radix's Informational Explainer video showcases how abstract animation can powerfully communicate complex financial concepts. The visual journey from chaotic circles representing the current financial system to the structured triangles of DeFi is impactful. We all appreciate how clean typography and the consistent blue-and-green color palette strengthen the brand's visual identity. The overall sleek and modern design, coupled with a driving electronic soundtrack, creates a strong impression of innovation and trustworthiness, making viewers eager to learn more about Radix and its potential to revolutionize the DeFi landscape.
We admire how this Charles Stanley Direct video transforms potentially dry financial concepts into a digestible learning experience. The presenter's charisma combined with clear and engaging motion graphics keeps us hooked from start to finish. We love the clever use of visual metaphors, like the slice of a company, which simplifies complex ideas beautifully.
The playful background music and concise explanations ensure this informational explainer video stays lighthearted and informative, perfect for its target audience of novice investors. It's a superb demonstration of how to make learning about finance approachable and even enjoyable. Charles Stanley Direct successfully establishes itself as a valuable resource for those seeking investment knowledge.
We admire the vibrant 2D animation style that clearly and concisely illustrates the Reverb integration for WooCommerce. The video perfectly encapsulates the integration's key benefits, highlighting how it streamlines selling, automates tasks, and enhances customer satisfaction. The overall visual appeal, combined with the upbeat music, creates a positive and engaging experience that effectively communicates the value proposition.
We love how the visuals showcase Reverb's global reach and popularity, immediately establishing its credibility as a leading platform. The informative explainer video focuses on the user's pain points and seamlessly transitions to presenting the integration as the solution. This strategic approach resonates with the target audience and effectively demonstrates how the integration can transform their online selling experience.
What We Can Learn
Clearly illustrate your product's benefits with simple visuals, boosting viewer understanding.
In a world of increasing cybersecurity threats, this ManageEngine Endpoint Central video stands out as a brilliant example of informational explainer video craftsmanship. We all relate to the frustration of endless IT notifications, and this video perfectly captures that struggle with humorous yet effective 2D animation. The subsequent demonstration of Endpoint Central's intuitive interface offers a refreshing solution, showcasing the power of good UI design.
From threat management to asset tracking, the video concisely explains the key features of Endpoint Central. The consistent branding, coupled with upbeat music and clean visuals, makes for an inspiring watch. This video truly highlights the potential of animation to transform complex technical information into a digestible and engaging narrative.
What We Can Learn
Focus on the "before and after" of using your product, showing viewers the transformation it offers.
9. UOB Motion Graphics Explainer Video - Drive conversions implicitly
In a world where digital scams are increasingly prevalent, we admire UOB's innovative approach to financial security. This informational explainer video showcases the UOB LockAway Account, a smart solution for safeguarding savings against online threats. The video immediately grabs attention with a compelling visual of a dollar sign morphing into a phishing hook, setting the tone for the importance of protecting funds. We love how the video seamlessly guides viewers through the account's benefits, including no-fee structure, 24/7 access, and consistent interest earnings.
The use of clear icons, vibrant colors, and smooth transitions creates a visually appealing and engaging experience. The step-by-step demonstration of account opening through the UOB TMRW app, paired with concise explanations of restricted transactions and in-person withdrawal protocols, reinforces the account's security measures. The videos focus on peace of mind resonates with viewers, prompting them to consider the UOB LockAway Account as a valuable tool in todays digital landscape.
What We Can Learn
Step-by-step demos boost clarity, making complex processes easy to grasp.
We find this Miracle-Gro informational explainer video strikingly effective for its visual vibrancy and impactful messaging. The video bursts with energy, using a bold color palette and dynamic 2D animation to bring gardening tips to life. We love the stylized visuals and playful character designs that create a fun and engaging atmosphere.
Each tip is presented with clarity and brevity, making it easily digestible for viewers. The quick cuts, textured backgrounds, and on-screen text work seamlessly to reinforce the key messages. By focusing on practical watering techniques, the video empowers gardeners to nurture their plants effectively and efficiently, all while promoting the Miracle-Gro brand.
What We Can Learn
Bright colors and simple animation make learning fun, boosting viewer engagement.
We love this fast-paced, informational explainer video for its impactful messaging and modern aesthetic. Ateme effectively captures our attention with its transforming cityscape-to-rocket visual, setting the stage for a journey of simplified video streaming solutions. The color palette of vibrant blues, greens, and oranges, paired with minimalist 2D animation, elevates this video above the mundane, reinforcing Ateme+ as forward-thinking and capable.
It perfectly balances showcasing Ateme+s impressive capabilities with a captivating visual narrative. This approach makes learning about cloud-agnostic SaaS solutions, infrastructure management, and scalability feel less like a tech lesson and more like an exciting opportunity. We admire how this video seamlessly blends compelling visuals with strong messaging.
What We Can Learn
Pair minimalist animation with vibrant colors for a modern, memorable feel.
We are immediately captivated by the HR Acuity explainer video's unique approach to a serious topic. It masterfully balances the gravity of employee relations issues with an upbeat and optimistic tone. This delicate equilibrium is achieved through thoughtful visuals, clever animations, and a clear focus on the solution provided by HR Acuity.
By visually demonstrating the platform's capabilities, the video confidently conveys its value proposition and leaves us eager to explore its features. We all appreciate how the video effectively builds trust by showcasing recognizable client logos, further solidifying HR Acuitys position as an industry leader.
What We Can Learn
Optimistic visuals build excitement and drive engagement.
The vibrant 2D animation and bold color palette in this informational video create a refreshing take on a technical subject. We all know the frustration of constant IT alerts, but Moogsoft presents a playful solution with their robotic cow mascot. The fast-paced editing keeps viewers hooked, efficiently delivering the core message about reducing alerts and streamlining workflows.
Moogsoft positions its AI Ops platform as a reliable companion, bringing together all necessary information in one place. This informational video not only highlights the product's functionality but also fosters a sense of empathy and understanding for IT professionals. The overall impact is incredibly positive, showcasing how to create an informative yet engaging brand video.
Schneider Electric is a global specialist in energy management and automation, offering a wide range of products, solutions, and services. This video is designed to explain the concept of digital transformation in power systems.
Video Design - This Informational Explainer uses a simple and clean design aesthetic, flat colors, and simple graphics to create a professional and engaging look. Bright colors highlight important elements, while the minimalist design keeps the focus on the information being conveyed. The animation is smooth and easy to follow, making it easy for viewers to understand the concepts being presented.
The video uses animated characters and a clear voiceover to explain how the integration of IoT, cloud, and data can improve the performance of power systems. Animated characters make the video more engaging and relatable, while the clear and concise voiceover ensures that the information is easily understood. The animations effectively illustrate the benefits of using QR codes on switchboards, which gives technicians quick access to project information, instructions, and single-line diagrams. This style is highly effective in communicating the company's solutions and capabilities.
Printify is showcasing their new product lines. The video is designed to drive interest in their new product lines, by introducing the products and encouraging viewers to join the waitlist.
Video Design - The video uses a Animated Marketing Explainer Video style. The video is animated and uses simple shapes and bright colors. It uses a minimalist style that emphasizes the products and branding.
The video's design clearly communicates the objective of the video by showing the different products available and emphasizes the ease of customization and selling. The tone of the video is upbeat and inviting, creating a positive impression. The video is designed to attract entrepreneurs who are looking to start their own businesses. The simple and sleek style, combined with the bold graphics, makes the video engaging and visually appealing.
We admire how Freshdesk Contact Center's video instantly grabs attention with its vibrant visuals and relatable portrayal of customer support challenges. The overflowing hourglass and cloud storage filled with colorful data perfectly capture the feeling of data overload, a pain point we all recognize. The video effortlessly transitions into showcasing the software's post-call transcript feature, emphasizing how it streamlines workflow and improves efficiency.
Freshdesk Contact Center's informational explainer presents a compelling solution by highlighting key features such as searchable transcripts and contextual conversations. We love the use of dynamic 2D animation with subtle 3D elements, creating a visually engaging experience that keeps viewers hooked until the final Try it now call to action. The overall video aesthetics perfectly balances a modern, clean design with vibrant colors and neon accents, making it both informative and visually appealing.
What We Can Learn
Balance modern design with vibrant colors to create a visually appealing and informative video.
PointClickCare's Harmony is designed to help Case Managers at acute-care facilities make the best decisions for their outgoing patients.
Video Design - This Animated Marketing Explainer Video uses clear and simple graphics, with a bright, friendly color palette. The video uses a combination of animation, text, and voiceover to explain the benefits of Harmony. A clean and minimal design with bright colors, simple graphics, and flat style creates a simple yet modern visual style.
The video design effectively communicates the value of Harmony by showing how the software helps Case Managers to make informed decisions for their patients. The clear, concise animation and straightforward narrative creates a positive and reassuring tone. The video shows that Harmony helps make the lives of case managers easier by giving them real-time access to vital information about their patients. This makes the decision making process more efficient and ensures a smoother transition for the patients, as well as the care facilities.
Logicom is a company that offers a range of products and solutions for businesses. The video is designed to show that Logicom can help its customers navigate the complexities of the ever-changing IT landscape.
Video Design - The video is an Educational Explainer Animation Idea video that uses a simple and clean design to highlight the key messages. Bright green circles and line connections represent the connected IT landscape. This is a popular design approach that uses a minimalist approach, but the visual elements stand out and reinforce the messaging. The clean design helps to communicate the complex IT landscape in a simple and easy-to-understand way.
The clean design and simple animation style help to communicate the idea of a simple and efficient solution that Logicom can provide. The tone of the video is positive and informative, conveying that Logicom has a solution that can help businesses thrive in a cloud-driven world.
EasyWP is a WordPress hosting solution that aims to simplify the process of building and maintaining websites. The video is designed to illustrate how EasyWP removes the technical burden, allowing users to focus on content and business growth.
Video Design - The video uses a Animated Marketing Explainer Video style with bright colors and simplified illustrations, creating a visually appealing and engaging experience. The use of geometric shapes, abstract patterns, and floating elements brings a playful and modern feel to the video. These elements contribute to the video's success as a Animated Marketing Explainer Video, conveying the simplicity and accessibility of EasyWP.
The animated design effectively communicates the ease of use and the intuitive nature of EasyWP. The video's playful and vibrant style conveys that the product is approachable and caters to both beginners and advanced users. The dynamic transitions and animation create a sense of energy and excitement, reflecting the potential for growth and success with EasyWP.
WalkMe simplifies software, websites, and apps. The video is designed to showcase how it makes work easier and more productive.
Video Design - The video features a clean and modern aesthetic, with vibrant blue and purple color gradients, giving it a futuristic and dynamic feel. Simplified visual elements like animated windows and icons create a playful and approachable style for an Informational Explainer video.
The visual design helps to emphasize the idea of moving forward and achieving success in the digital world, which aligns with the brand's mission of making technology more accessible. The use of vibrant colors and simple graphics creates an energetic and optimistic tone that emphasizes the potential for success in the digital world. The overall message of the video is clear and concise, effectively conveying the value proposition of the platform.
MCI's code modernization solutions use AI to help businesses move away from legacy systems. This video is designed to explain the benefits of using AI to modernize code.
Video Design - The video uses a simple yet effective design style. The video focuses on the visual element of code transformation, with a clear graphic representation of the code migration process. A circle with a white background and a blue border, with a graphic of a code line on the left and on the right, demonstrates the conversion from COBOL to Java. The visual style uses bold colors with a clear visual narrative, making it Informational Explainer.
The video uses a simple and clean design, which is consistent with MCI's brand identity. The use of a clear visual narrative helps communicate the message of the video. The video is engaging and informative.
Ascendum Makina is a construction equipment company specializing in Volvo G series rock trucks. This video is designed to highlight the benefits of the Hill Assist function.
Video Design - The video uses an Informational Explainer style. It features clean, concise, and easy-to-understand graphics. The graphics are high quality, crisp, and use a combination of bright colors and bold text. The video uses a combination of visuals, animation, and a clear, concise voice-over. The video features a visual representation of the Hill Assist function on the dashboard, demonstrating how it is activated and the effect it has on the vehicle.
The video's design is simple and to the point, effectively communicating the benefit of the Hill Assist function. The overall tone is informative and professional, highlighting the safety, efficiency, and ease of use of the feature. The video concludes with a clear understanding of how Hill Assist can benefit the operator and how it can be easily used, ensuring user engagement.
The video is designed to promote US Ecology's partnership with Smarter Sorting, highlighting how their collaborative solution revolutionizes waste classification and compliance services for retailers.
Video Design - The video incorporates a clean, minimalist design with vibrant colors. Using a white outline with light pink fill on a bright orange background, the video emphasizes the benefits of their solution. A combination of flat icons and simple text highlights the problem that US Ecology and Smarter Sorting aim to solve for retailers. This design effectively positions the video as a “Informational Explainer Video†with an engaging style.
Through its clear and concise visual style, the video communicates the benefits of their partnership. The use of icons, coupled with an appealing color palette, engages the viewer and draws attention to the key message: US Ecology's partnership with Smarter Sorting creates a more efficient and sustainable solution for retail waste classification. The overall tone of the video is professional and optimistic, reflecting the value and impact of their collaboration.
Rx EDGE provides a solution for reaching patients with healthcare information in the pharmacy. Their program helps to educate and empower patients.
Video Design - The video uses a simple and engaging design style, reminiscent of an Informational Explainer video. It features bright colors, clean lines, and animated graphics that highlight the product's features and benefits. The design elements work together to create a visually appealing and informative video.
The video's visual style successfully communicates its objective by showing how the program works in a clear and concise way. It emphasizes the convenience and accessibility of the program for patients by showcasing the strategic placement of the dispensers in pharmacies. The video conveys a professional and informative tone while also being friendly and approachable for the target audience.
Clever Devices helps businesses manage electric vehicles. This video is designed to show how the company helps its customers manage a fleet of vehicles, including electric vehicles.
Video Design - The animation is easy to understand and helps to convey the key points of the message. The graphics are high-quality, and they are consistent with the branding of the company. This video is a great Informational Explainer video.
The video design effectively communicates the objective of the video, which is to show how the company can help its customers manage a mixed fleet of vehicles. The visual design of the video is consistent with the brand and drives the goal of the video. This video is meant to be professional and informative, with a focus on explaining the benefits of using the company.
1Password helps developers secure sensitive information like SSH keys and infrastructure secrets. This video is an excellent example of an Informational Explainer video, It effectively introduces the product and showcases its benefits for developers.
Video Design - The video uses a simple dark blue background with clean, white lines, creating an easy-to-follow design. Isometric illustrations with a modern, sleek visual style depict how the product works. This clean design emphasizes the core features of the product without overwhelming the viewer.
The design choice reflects the company's focus on security and simplicity. The video illustrates how the product can help developers keep passwords and secrets secure and organized, while maintaining a clean visual style, highlighting the company's commitment to user-friendliness. The video successfully communicates the benefits of using the product through its effective use of clean, minimalist design and engaging visual style.
Globitex offers a crypto-banking solution for euro transactions. They have a new product, Euro Wallet, which is designed to make it easier for people to manage their money.
Video Design - The video uses a minimalist animation style with clean, modern aesthetics. It features flat, cartoon-like illustrations of various objects, such as a bank building, a house, a laptop, and a gift box. This simple style creates a visual that is both professional and easy to understand. The use of basic, 3D geometric shapes provides a modern, and clean aesthetic.
The video is well-paced and uses clear transitions to move between the various elements of the product. The visuals are carefully chosen to illustrate the different features of Euro Wallet, such as personal IBAN accounts, instant EUR deposits and withdrawals, and third-party payments. The animated presentation of the features makes it easy for the viewer to understand how Euro Wallet works and its benefits. The animation, along with the clear and concise narration, contributes to the overall professionalism and easy to understand tone of the video. This style of animation is very common in Informational Explainer videos aimed at investors, business owners, or anyone involved in the financial market.
Alation is a data catalog solution that helps companies manage and organize their data. The video celebrates the company's tenth anniversary and highlights its success. It's a fantastic example of an Informational Explainer video, designed to engage and inspire.
Video Design - The video uses a simple and clean design style, featuring bold graphics, a bright color palette, and a focus on celebrating success through statistics and awards. This style makes the message clear and easily digestible. The use of athletic imagery, such as basketball, soccer, and football, creates a sense of excitement and achievement.
The visual style effectively communicates the objective of the video and drives the call to action. The video highlights the key benefits of the solution, including its user-friendly interface, comprehensive features, and proven track record. The tone of the video is celebratory, making it engaging and memorable.
Dun & Bradstreet's video tackles the challenge of managing data for organizations. It emphasizes the importance of clean and accurate data for growth, but also acknowledges the increasing complexities of data management, especially with the rise of digital transactions.
Video Design - The video uses an Informational Explainer style, incorporating vibrant colors and simple geometric shapes to create a modern and engaging visual experience. A cityscape represents the organization, and curved lines and circles visually convey the flow of data within the organization.
The video effectively communicates the organization's goals through its visuals. The animation seamlessly blends with the narrative, creating an engaging and memorable experience that illustrates the chaos that results from unmanaged data. The overall tone of the video is informative and optimistic, suggesting that solutions can overcome these challenges and help organizations achieve their growth goals.
Yggdrash is a third generation blockchain protocol. The video is designed to introduce the protocol and highlight its benefits.
Video Design - The video uses Informational Explainer video to bring to life the unique structure of the protocol. The video emphasizes the Stem Chain and Branch Chain structure with simple yet effective line drawings and animations, guiding viewers through the technical details of the protocol.
The combination of visual style and narrative effectively communicates the goals of the video. The use of simple graphics makes the information accessible to a wider audience. The fast-paced editing and lighthearted tone make the video engaging, highlighting the innovative nature of Yggdrash while leaving a positive impression on the viewer.
FAQ
How can an informational explainer video help me achieve my specific business goals?
Explainer videos clarify complex information, boost audience engagement, and drive conversions, helping achieve business objectives.
What are the key elements of a successful informational explainer video?
Key elements of a successful explainer video:
* Clear, concise messaging
* Engaging visuals and animation
* Compelling narrative and storytelling
How long should my informational explainer video be to keep viewers engaged?
Ideal explainer video length: 60 seconds for concise messaging, 3-5 minutes for in-depth explanations.
What are the different animation styles used in informational explainer videos, and which one is right for my brand?
Animation styles range from simple 2D motion graphics to complex 3D character animation. Choose a style that aligns with your brand and message. For example, a tech company might use a sleek, modern 2D style, while a children's brand might opt for colorful 3D characters.
How much does it cost to produce a high-quality informational explainer video?
High-quality explainer video production typically costs between $1,000 and $6,000, depending on complexity, length, and animation style.
What kind of script is best suited for an informational explainer video?
The best script for an explainer video is concise, conversational, and focused on the benefits for the viewer. A strong call to action is essential.
How can I use my existing marketing assets in the creation of my informational explainer video?
Existing marketing assets like logos, brand colors, and product images can be integrated into your explainer video to maintain brand consistency.
How can I find a reputable video production company to create my informational explainer video?
Look for a video production company with a proven track record, a diverse portfolio, and a client-centric approach.
What are the different ways I can use an informational explainer video in my marketing funnel?
Explainer videos can be used throughout the marketing funnel:
* Awareness (social media)
* Consideration (website landing pages)
* Decision (product demos)
What are the common pitfalls to avoid when creating an informational explainer video?
Common pitfalls: unclear messaging, overly complex visuals, weak call to action, and neglecting the target audience.
What are the best practices for using voiceovers in informational explainer videos?
Voiceover best practices: clear diction, engaging tone, professional voice talent, and a script that sounds natural and conversational.
What are the different types of visuals that can be used in an informational explainer video?
Visuals can include 2D/3D animation, screen recordings, live-action footage, kinetic typography, and whiteboard animation.
What is the role of storytelling in creating a compelling informational explainer video?
Storytelling makes explainer videos more engaging and memorable. Connect with your audience on an emotional level.
What are the key considerations for pre-production planning of an informational explainer video?
How can I repurpose my informational explainer video content for other marketing materials?
Repurpose explainer video content for social media posts, blog articles, email newsletters, and website content. Maximize your investment.
How to plan and optimize Informational Explainer Videos?
Empathetic Storytelling: "Human-centered design is all about building empathy with the people you're designing for." - Tom Kelley. Advids leveraged this principle for a healthcare client. By focusing on patient stories and emotional connection in their explainer video, we saw a 15% rise in appointment bookings.
Actionable: Connect with viewers emotionally by showcasing relatable experiences.
Bold Vision: "When something is important enough, you do it even if the odds are not in your favor." - Elon Musk. Advids embraced this mindset for a non-profit client. Despite limited resources, we created a powerful explainer video that amplified their message and garnered significant media attention, leading to a 25% surge in donations.
Actionable: Pursue impactful storytelling, even with resource constraints.
Authenticity in Marketing: "Authentic marketing is not the art of selling what you make but knowing what to make." - Seth Godin. Advids used this approach for a food and beverage client. We focused on the genuine story behind their product's origin and ingredients, resulting in a 10% increase in brand awareness and customer loyalty.
Actionable: Focus on genuine value to build trust and long-term relationships.
Creating Shareable Content: "Contagious content is inherently viral." - Jonah Berger. Advids applied this principle for a gaming client. We designed an explainer video with shareable elements, incorporating humor and social currency, which led to a 30% increase in organic reach and user acquisition.
Actionable: Design content that encourages sharing and amplifies your message.
Customer-Centric Approach: "Marketing is everything and everything is marketing." - Regis McKenna. Advids adopted this holistic view for an e-commerce client. We integrated their explainer video across all marketing channels, creating a cohesive brand experience that resulted in a 18% boost in sales conversions.
Actionable: Integrate video marketing seamlessly across all platforms for maximum impact.
Why Advids for Informational Explainer Video?
At Advids, we create high-quality, original Informational Explainer Videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience translates your vision into compelling and effective animation.
Crafting Your Unique Animated Story:
Customized Informational Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or another style, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Informational Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
Expertise You Can Trust:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Informational Explainer Videos. We've produced over 320 successful Informational Explainer Videos. Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their stories to life. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Collaborative Partnership:
Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication: Clear, open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Informational Explainer Videos.
Ready to unlock the potential of Informational Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Informational Explainer Video?
An informational explainer video is a short, engaging video that aims to educate viewers about a specific topic, product, or service. These videos are typically concise and often use animation or motion graphics to make complex information easier to understand. The goal of an informational explainer video is to provide valuable insights and knowledge, while also capturing the viewer's attention and keeping them engaged.
Informational explainer videos can be used for a variety of purposes, such as product launches, customer onboarding, sales pitches, marketing campaigns, and customer support. They can be used to showcase new features and benefits, guide new users through a product or service, persuade potential customers to make a purchase, promote a specific product or service, or provide answers to common questions and concerns.
What do top Informational Explainer Videos have in common?
Engaging visuals - A visually appealing video is more likely to capture and hold a viewer's attention.
Compelling hook - A strong opening that grabs the viewer's attention and makes them want to learn more.
Clear narrative - A well-structured storyline that guides the viewer through the information and makes it easy to follow.
Concise script - A script that is clear, concise, and avoids overwhelming the viewer with too much information.
Call to action - A clear and compelling call to action that encourages viewers to take the next step.
Animated graphics - Animated graphics can be used to illustrate complex concepts and make them easier to understand.
Motion graphics - Motion graphics can be used to add visual interest and make the video more engaging.
Whiteboard animation - Whiteboard animation can be used to create a more informal and engaging feel.
Mixed media - Combining different types of visuals, such as animation, live action, and stock footage, can create a more dynamic and engaging video.
2D animation - 2D animation can be used to create simple and effective visuals.
3D animation - 3D animation can be used to create more realistic and immersive visuals.
Stock footage - Stock footage can be used to add visual interest and realism to the video.
What makes Informational Explainer Video effective?
A thoughtfully designed Informational Explainer Video is a powerful tool for communicating complex information in a clear and engaging way. The key is to create engaging content that captures the viewer's attention and helps them understand the message.
A successful Informational Explainer Video is driven by a clear understanding of the target audience and their needs. The video should be tailored to their interests and presented in a way that is easy for them to understand.
Methods for creating effective Informational Explainer Videos include using a compelling narrative, incorporating engaging visuals, and keeping the video concise. By following these guidelines, you can create videos that are both informative and engaging, leading to increased understanding and engagement with your audience.
How long should your Informational Explainer Video be?
The ideal length for an Informational Explainer Video is a delicate balance between providing enough information and keeping the viewer engaged.
A well-structured Informational Explainer Video should be concise and to the point, avoiding unnecessary information that could bore or overwhelm the viewer. The goal is to deliver the key message in a clear and engaging way, leaving the viewer with a positive impression and a clear understanding of the topic.
To determine the ideal length for your Informational Explainer Video, consider these pre-production pointers:
What is the main message you want to convey?
How complex is the topic you are explaining?
What is the attention span of your target audience?
What is the purpose of the video?
What is the context in which the video will be viewed?
How long are similar videos in your industry?
What is your budget for video production?
How to create Informational Explainer videos?
Creating an Informational Explainer Video is a multi-step process that involves careful planning, execution, and optimization.
The creation process involves defining your target audience, developing a clear script, choosing the right visuals, and incorporating a compelling call to action.
Techniques to create effective Informational Explainer Videos include using a clear and concise script, incorporating engaging visuals, and keeping the video concise. By following these guidelines, you can create videos that are both informative and engaging, leading to increased understanding and engagement with your audience.
Define target audience
Develop a clear script
Choose the right visuals
Incorporate a compelling call to action
Script writing
Storyboarding
Voiceover recording
Animation and motion graphics
Video editing
Optimize for SEO
Promote the video
Case Study: GoPro's "Capture Everything" Campaign
Objective: To showcase the versatility and capabilities of GoPro cameras by highlighting their use in a variety of action sports and everyday activities.
Strategy: GoPro created a series of short videos featuring athletes and everyday people using GoPro cameras to capture their adventures. The videos were released on GoPro's website, social media channels, and YouTube.
Results: The Capture Everything campaign was successful in increasing awareness of GoPro cameras and their capabilities. The campaign also helped to drive sales and generate positive sentiment for the brand.
Key Data:
YouTube Views: The campaign generated over 1 billion views on YouTube.
Social Media Engagement: The campaign generated millions of likes, shares, and comments on social media.
Sales: GoPro reported a significant increase in sales during the campaign.
Analysis: GoPro's Capture Everything campaign is a prime example of how video product demonstrations can effectively showcase features and benefits. By showcasing the cameras in action, GoPro was able to demonstrate their versatility and appeal to a wide range of consumers.
Case Study: Airbnb's "Belong Anywhere" Campaign
Objective: To showcase the unique experiences that Airbnb offers and inspire people to travel and connect with new cultures.
Strategy: Airbnb created a series of video testimonials featuring real Airbnb hosts and guests sharing their experiences. The testimonials highlighted the personal connections and unique experiences that Airbnb offers.
Results: The Belong Anywhere campaign was successful in increasing awareness of Airbnb and its unique value proposition. The campaign also helped to drive bookings and generate positive sentiment for the brand.
Key Data:
Website Traffic: Airbnb's website saw a significant increase in traffic during the campaign.
Bookings: Airbnb reported a significant increase in bookings during the campaign.
Social Media Engagement: The campaign generated millions of likes, shares, and comments on social media.
Analysis: Airbnb's Belong Anywhere campaign demonstrates the power of video testimonials to leverage social proof. By showcasing real people sharing their positive experiences, Airbnb was able to build trust and credibility with potential customers.
Case Study: Airbnb's "Belong Anywhere" Campaign
Brand: Airbnb
Campaign Goal: To demonstrate the value of Airbnb by showcasing the positive impact it has on travelers and hosts.
Campaign Strategy: Airbnb created a series of Video Case Studies featuring real travelers and hosts sharing their experiences with Airbnb. The videos highlighted the unique connections and cultural experiences that Airbnb can facilitate.
Results:
Increased brand trust: The campaign helped to build trust in Airbnb by showcasing the positive experiences of real users.
Increased bookings: The campaign led to a significant increase in bookings on Airbnb.
Improved brand perception: The campaign helped to position Airbnb as a brand that promotes travel and cultural exchange.
Key Takeaways:
Video Case Studies can be a powerful tool for building trust and credibility.
Featuring real customers in case studies can make the content more relatable and authentic.
Video is a highly effective medium for showcasing the emotional impact of a product or service.
How informational explainer video examples are curated?
We dove deep into informational explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic informational explainer videos showcasing real-world concepts. 2.Diversity Showcasing diverse visual styles, topics, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining the clarity and strength of the core message delivered. 7.Educational Impact Determining how effectively the video educates and informs the target audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers 2. Product Demos 3. Conceptual Illustrations 4. Process Explanations 5. Data Visualizations
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, informational explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
