30 Top Informational Explainer Videos To Increase Conversions

Imagine crafting something incredible, then… silence. A familiar sting, right? Cutting through the digital clutter feels impossible, but there's a secret weapon top players like Google and Apple use it's the informational explainer video. They make the complex simple, build genuine connections, and boost sales. A picture is worth a thousand words, and a video? Well, the numbers speak for themselves, and they're pretty compelling.

• Well over 80% of all video transacting now happens via programmatic video ads.
• 67% of social media marketers plan to invest more in short-form video than any other format.
• Views on branded video content have increased 99% on YouTube as of June 2017.

These stats highlight the undeniable shift towards video, and the immense potential of short, engaging content. Informational explainer videos capitalize on this trend, offering a powerful way to capture attention and deliver your message effectively. Let's dive in and explore 30 Effective Informational Explainer Video examples to unlock actionable insights and inspiration for your own video marketing strategy.

1. Fit2work

This Informational Explainer Video for Fit2Work by Equifax masterfully visualizes the risks involved in hiring, emphasizing the importance of background screening. Its clever use of a tightrope walker instantly conveys the precariousness of business decisions, while stark statistics on fraud and application discrepancies add weight to the argument. 

The video smoothly transitions into highlighting Fit2Work’s comprehensive screening solutions. The clear and concise message, paired with engaging 2D animations and a consistent color scheme, makes this a standout example of effective explainer video design. Its secure platform, quick turnaround times, and vast range of checks offer a compelling solution for any business navigating the complexities of hiring.

2. Back Market 3D informational explainer video

Back Market's informational explainer video masterfully utilizes a faux product launch and leaked documents to highlight the environmental impact of e-waste. The video cleverly builds anticipation for a new sustainable phone, leveraging influencers' unboxing videos and mock billboards, only to reveal it as a refurbished iPhone. This bold approach humorously exposes the tech industry's obsession with newness while advocating for a smarter, greener choice.

The captivating 3D animation of the phone, alongside a fast-paced narrative and dynamic sound design, keeps viewers hooked. By showcasing the reduced raw materials, e-waste, water usage, and carbon footprint of a refurbished phone, Back Market seamlessly promotes its sustainable solution. This brilliant campaign resonates deeply, inspiring us to rethink our consumption habits and embrace a reborn future.

3. PagerDuty Minimal Informational Explainer Video - Build brand awareness subtly

Every second matters in the digital landscape, where system disruptions can have costly consequences. PagerDuty understands this challenge and presents its solution in a visually compelling informational explainer video. By combining machine automation and human action, PagerDuty empowers businesses to navigate complex operations with ease and efficiency.

The video's clever use of geometric shapes and vibrant color palette creates a modern aesthetic that resonates with its target audience. The fast-paced animations, synchronized with an energetic electronic soundtrack, convey a sense of urgency and control. PagerDuty's message is clear: they equip businesses to stay ahead of the curve and be ready for anything in the ever-evolving digital world.

4. Segment Animated Informational Explainer Video

This Informational Explainer Video by Segment showcases the platform's prowess in customer data management with visually engaging 2D animations. The clever metaphor of data flowing through pipes, processed within a machine, and distributed into labelled containers creates a digestible visualization of complex processes. 

The bright green and purple color scheme, coupled with upbeat electronic music, adds a modern, high-tech feel. This video effectively demonstrates Segment’s value proposition: streamlining customer data collection, processing, and activation for enhanced marketing and analytics.

5. Radix 2D informational explainer video

Searching for an animated video marketing gem? Look no further than this Radix masterpiece. This informational explainer video tackles the complex topic of decentralized finance with an elegant simplicity. It cleverly uses animation to visualize the inefficiencies of traditional finance, drawing viewers in with its sleek design and modern aesthetic.

Radix effortlessly explains the core benefits of its protocol—access, liquidity, and choice—through geometric shapes and flowing lines, all set against a calming blue backdrop. The video ends with a compelling call to action, encouraging viewers to explore the future of finance with Radix, leaving them wanting to learn more about this innovative solution.

6. Blend

Blend is an end to end digital mortgage provider. The video is designed to help customers understand how digital mortgages make buying a home easier, similar to online shopping.

Video Design - The video is a Informational Explainer Video, utilizing minimalist graphics and bold color contrast. This design style is clear and engaging. They use animated visuals to simplify complex financial concepts. These animations are simple but effective, using only a few colors and basic shapes, but they clearly convey the process of investing and earning dividends.

The video's overall tone is informal, approachable, and friendly. It aims to educate the viewers and provide clear explanations. By using simple language and illustrations, the video makes finance less intimidating and more approachable. The visual style communicates the message that Blend can help people feel confident with their financial decisions. The video successfully connects the benefits of digital mortgages with the ease of online shopping.

7. Syncsort Simple Animated Explainer Video

Syncsort Connect is a product family that assists businesses in scaling up their business by selling online. This video is designed to provide an overview of Syncsort Connect and its benefits.

Video Design - This is an Informational Explainer Video that uses simple, flat-style graphics. The video incorporates musical elements that represent the product's focus on music gear, giving it a visually appealing and engaging tone. Animated icons, colorful backgrounds and simple illustrations keep the viewers focused on the product's functionalities. The video also uses simple transitions and a clean style to deliver a professional and informative look.

The video's clean and engaging visual style communicates Syncsort Connect's ability to make selling online easy and smooth. By using a playful tone, the video highlights the product's ability to ease the online selling process. The use of simple graphics and relatable scenarios emphasizes the product's ease of use.

8. ManageEngine Minimal 2D Explainer Video - Showcase design aesthetics subtly

ManageEngine is a unified endpoint management and security solution designed to manage and secure a wide range of endpoints, including desktops, laptops, servers, mobiles and IoT devices. The video is designed to highlight ManageEngine's capabilities in managing and securing endpoints within an enterprise.

Video Design - The video utilizes a colorful, flat design aesthetic that is visually appealing and engaging. The use of simplified illustrations of office workers is a common element in many Informational Explainer Videos and is a great way to show the solution's use case in a relatable context. The video also uses a combination of static and animated illustrations to depict the product features and benefits. The use of bright colors, clean typography, and simple animations makes the content clear and easily digestible for a wide audience.

The video effectively communicates the objective of managing and securing endpoints for a hybrid workforce. This is done by illustrating common issues that IT teams face with securing and managing these diverse endpoint devices and by showcasing how the solution provides a centralized platform for resolving these issues. The use of dynamic animations, particularly the highlighting of each resolved security risk, emphasizes the solution's ability to resolve these issues, driving a sense of confidence in the solution. The overall tone of the video is informative and reassuring, underscoring the ManageEngine solution's ability to alleviate the burden on IT teams and simplify the management of a complex IT environment.

9. UOB

UOB is a financial institution providing security for your money. This video is designed to advertise the new UOB LockAway account and its features.

Video Design - The video design uses bright colors such as blue and white for the background and graphics. The visual elements are designed to be clean, simple, and modern. Graphics are well-designed and easily communicate the product benefits. This video uses a minimalist approach with a clean, concise visual style, which is a hallmark of Informational Explainer Videos. This video is a great example of a Informational Explainer Video, using simple graphics and a clean design.

The video's tone is light, confident, and reassuring, conveying a sense of security and ease. The video successfully highlights the security features of the LockAway Account. The visual style matches the message, and the video is able to drive the viewer to consider the UOB LockAway account. The design ensures easy understanding of the product, through the use of simple graphics, and visual storytelling.

10. Comarch 2D Animated Explainer Video

Comarch is a software and technology company that provides solutions to the oil and gas industry. This video is designed to educate viewers about technologies to improve customer engagement.

Video Design - This is an Informational Explainer Video that uses a minimalist style with bright colors and clean lines. The video is made up of simplified illustrations of people, plants, and gardening tools. The graphics are modern and vibrant.

The video effectively communicates its goal by explaining the technologies used to improve customer engagement. The friendly tone and visual style make it engaging and visually appealing.

11. Ateme Creative 2D Explainer Video

Ateme+ is a software as a service solution that aims to provide a high-quality streaming experience for viewers. This video is designed to introduce Ateme+ and highlight its key features.

Video Design - The video uses a minimalist Informational Explainer style that is clean and engaging. Simple shapes, bold colors, and a limited color palette create a modern and sophisticated look. The animation is smooth and fluid, making the video easy to watch and understand.

The use of colorful dots and shapes against a contrasting background creates a sense of movement and dynamism. The visuals effectively illustrate the core concepts of Ateme+, such as the global reach of the platform and the ability to untangle complexity. Overall, the video's design is simple yet effective, communicating the message clearly and efficiently. The upbeat and confident tone of the video reinforces the message that Ateme+ is a reliable and user-friendly solution.

12. HR Acuity Corporate Explainer Video - Build awareness subtly

HR Acuity provides solutions for employee relations issues. This Informational Explainer video is designed to highlight the importance of a solution for addressing these issues in a consistent manner. The video focuses on employee relations issues like harassment and discrimination.

Video Design - The video uses a minimalistic design with simple shapes and line animations. Blue, green, and yellow colors are not distracting, while the white background ensures a clean and modern look. The animation style is very effective in portraying the issues related to employee relations. The video uses a simple and clear approach in depicting its message and the solution. The animation focuses on moving icons and shapes as a visual metaphor for employee interactions and the interconnectedness of employee relations issues.

The simple yet effective design of the video, the animation style, and the clear message of the video communicate the need for a solution. The overall tone of the video is informative and serious, reinforcing the critical nature of the topic. The video effectively drives viewers to learn more about the solution and how it can address employee relations issues and mitigate risk for businesses.

13. Moogsoft

Moogsoft is an AI-driven IT operations platform, designed to help organizations manage complex IT environments. The video is designed to demonstrate how AI can make the life of an IT operator easier, giving them more time for other things.

Video Design - The video is bright, colorful, and engaging, using simple line art and illustrations, making it easy to follow and understand. The animated cow robot is the main character, it has a quirky, friendly personality that makes the video more fun and relatable. The video's use of humor and real-world scenarios makes the experience engaging and relatable, ensuring that the message resonates with the audience.

The visual style effectively communicates the objective of the video. The use of simple, clear illustrations and animations, along with a friendly and relatable tone, successfully conveys that the solution can help IT operators. The playful style helps to make a complex topic of IT operations more approachable and understandable, thus effectively driving the video's goal of raising brand awareness and generating interest in the product.

14. Schneider Electric

Schneider Electric is a global specialist in energy management and automation, offering a wide range of products, solutions, and services. This video is designed to explain the concept of digital transformation in power systems.

Video Design - This Informational Explainer uses a simple and clean design aesthetic, flat colors, and simple graphics to create a professional and engaging look. Bright colors highlight important elements, while the minimalist design keeps the focus on the information being conveyed. The animation is smooth and easy to follow, making it easy for viewers to understand the concepts being presented.

The video uses animated characters and a clear voiceover to explain how the integration of IoT, cloud, and data can improve the performance of power systems. Animated characters make the video more engaging and relatable, while the clear and concise voiceover ensures that the information is easily understood. The animations effectively illustrate the benefits of using QR codes on switchboards, which gives technicians quick access to project information, instructions, and single-line diagrams. This style is highly effective in communicating the company's solutions and capabilities.

15. Printify

Printify is showcasing their new product lines. The video is designed to drive interest in their new product lines, by introducing the products and encouraging viewers to join the waitlist.

Video Design - The video uses a Animated Marketing Explainer Video style. The video is animated and uses simple shapes and bright colors. It uses a minimalist style that emphasizes the products and branding.

The video's design clearly communicates the objective of the video by showing the different products available and emphasizes the ease of customization and selling. The tone of the video is upbeat and inviting, creating a positive impression. The video is designed to attract entrepreneurs who are looking to start their own businesses. The simple and sleek style, combined with the bold graphics, makes the video engaging and visually appealing.

16. Freshdesk

Freshdesk is a customer support solution that helps businesses manage their customer interactions. This video is designed to highlight the benefits of using post-call transcripts for better customer support management.

Video Design - This video employs an Informational Explainer style, using bright, bold colors, neon outlines, and geometric shapes. Animated illustrations move dynamically, captivating the viewer's attention. These elements are seamlessly integrated into a minimalist dark blue background, creating a clear visual contrast.

The video's style efficiently conveys the product's value, the struggle of sifting through lengthy call recordings, and the solution provided by post-call transcripts. The use of bright, vibrant colors, combined with the animated illustrations, creates a fun and energetic tone, making the video both informative and entertaining. This playful and engaging approach effectively showcases the product's benefits in a memorable manner, and reinforces the message that customer support can be more efficient.

17. PointClickCare

PointClickCare's Harmony is designed to help Case Managers at acute-care facilities make the best decisions for their outgoing patients.

Video Design - This Animated Marketing Explainer Video uses clear and simple graphics, with a bright, friendly color palette. The video uses a combination of animation, text, and voiceover to explain the benefits of Harmony. A clean and minimal design with bright colors, simple graphics, and flat style creates a simple yet modern visual style.

The video design effectively communicates the value of Harmony by showing how the software helps Case Managers to make informed decisions for their patients. The clear, concise animation and straightforward narrative creates a positive and reassuring tone. The video shows that Harmony helps make the lives of case managers easier by giving them real-time access to vital information about their patients. This makes the decision making process more efficient and ensures a smoother transition for the patients, as well as the care facilities.

18. Logicom

Logicom is a company that offers a range of products and solutions for businesses. The video is designed to show that Logicom can help its customers navigate the complexities of the ever-changing IT landscape.

Video Design - The video is an Educational Explainer Animation Idea video that uses a simple and clean design to highlight the key messages. Bright green circles and line connections represent the connected IT landscape. This is a popular design approach that uses a minimalist approach, but the visual elements stand out and reinforce the messaging. The clean design helps to communicate the complex IT landscape in a simple and easy-to-understand way.

The clean design and simple animation style help to communicate the idea of a simple and efficient solution that Logicom can provide. The tone of the video is positive and informative, conveying that Logicom has a solution that can help businesses thrive in a cloud-driven world.

19. Namecheap

EasyWP is a WordPress hosting solution that aims to simplify the process of building and maintaining websites. The video is designed to illustrate how EasyWP removes the technical burden, allowing users to focus on content and business growth.

Video Design - The video uses a Animated Marketing Explainer Video style with bright colors and simplified illustrations, creating a visually appealing and engaging experience. The use of geometric shapes, abstract patterns, and floating elements brings a playful and modern feel to the video. These elements contribute to the video's success as a Animated Marketing Explainer Video, conveying the simplicity and accessibility of EasyWP.

The animated design effectively communicates the ease of use and the intuitive nature of EasyWP. The video's playful and vibrant style conveys that the product is approachable and caters to both beginners and advanced users. The dynamic transitions and animation create a sense of energy and excitement, reflecting the potential for growth and success with EasyWP.

20. WalkMe

WalkMe simplifies software, websites, and apps. The video is designed to showcase how it makes work easier and more productive.

Video Design - The video features a clean and modern aesthetic, with vibrant blue and purple color gradients, giving it a futuristic and dynamic feel. Simplified visual elements like animated windows and icons create a playful and approachable style for an Informational Explainer video.

The visual design helps to emphasize the idea of moving forward and achieving success in the digital world, which aligns with the brand's mission of making technology more accessible. The use of vibrant colors and simple graphics creates an energetic and optimistic tone that emphasizes the potential for success in the digital world. The overall message of the video is clear and concise, effectively conveying the value proposition of the platform.

21. MCI

MCI's code modernization solutions use AI to help businesses move away from legacy systems. This video is designed to explain the benefits of using AI to modernize code.

Video Design - The video uses a simple yet effective design style. The video focuses on the visual element of code transformation, with a clear graphic representation of the code migration process. A circle with a white background and a blue border, with a graphic of a code line on the left and on the right, demonstrates the conversion from COBOL to Java. The visual style uses bold colors with a clear visual narrative, making it Informational Explainer.

The video uses a simple and clean design, which is consistent with MCI's brand identity. The use of a clear visual narrative helps communicate the message of the video. The video is engaging and informative.

22. Ascendum Makina

Ascendum Makina is a construction equipment company specializing in Volvo G series rock trucks. This video is designed to highlight the benefits of the Hill Assist function.

Video Design - The video uses an Informational Explainer style. It features clean, concise, and easy-to-understand graphics. The graphics are high quality, crisp, and use a combination of bright colors and bold text. The video uses a combination of visuals, animation, and a clear, concise voice-over. The video features a visual representation of the Hill Assist function on the dashboard, demonstrating how it is activated and the effect it has on the vehicle.

The video's design is simple and to the point, effectively communicating the benefit of the Hill Assist function. The overall tone is informative and professional, highlighting the safety, efficiency, and ease of use of the feature. The video concludes with a clear understanding of how Hill Assist can benefit the operator and how it can be easily used, ensuring user engagement.

23. US Ecology

The video is designed to promote US Ecology's partnership with Smarter Sorting, highlighting how their collaborative solution revolutionizes waste classification and compliance services for retailers.

Video Design - The video incorporates a clean, minimalist design with vibrant colors. Using a white outline with light pink fill on a bright orange background, the video emphasizes the benefits of their solution. A combination of flat icons and simple text highlights the problem that US Ecology and Smarter Sorting aim to solve for retailers. This design effectively positions the video as a “Informational Explainer Video” with an engaging style.

Through its clear and concise visual style, the video communicates the benefits of their partnership. The use of icons, coupled with an appealing color palette, engages the viewer and draws attention to the key message: US Ecology's partnership with Smarter Sorting creates a more efficient and sustainable solution for retail waste classification. The overall tone of the video is professional and optimistic, reflecting the value and impact of their collaboration.

24. Rx EDGE

Rx EDGE provides a solution for reaching patients with healthcare information in the pharmacy. Their program helps to educate and empower patients.

Video Design - The video uses a simple and engaging design style, reminiscent of an Informational Explainer video. It features bright colors, clean lines, and animated graphics that highlight the product's features and benefits. The design elements work together to create a visually appealing and informative video.

The video's visual style successfully communicates its objective by showing how the program works in a clear and concise way. It emphasizes the convenience and accessibility of the program for patients by showcasing the strategic placement of the dispensers in pharmacies. The video conveys a professional and informative tone while also being friendly and approachable for the target audience.

25. Clever Devices

Clever Devices helps businesses manage electric vehicles. This video is designed to show how the company helps its customers manage a fleet of vehicles, including electric vehicles.

Video Design - The animation is easy to understand and helps to convey the key points of the message. The graphics are high-quality, and they are consistent with the branding of the company. This video is a great Informational Explainer video.

The video design effectively communicates the objective of the video, which is to show how the company can help its customers manage a mixed fleet of vehicles. The visual design of the video is consistent with the brand and drives the goal of the video. This video is meant to be professional and informative, with a focus on explaining the benefits of using the company.

26. 1Password

1Password helps developers secure sensitive information like SSH keys and infrastructure secrets. This video is an excellent example of an Informational Explainer video, It effectively introduces the product and showcases its benefits for developers.

Video Design - The video uses a simple dark blue background with clean, white lines, creating an easy-to-follow design. Isometric illustrations with a modern, sleek visual style depict how the product works. This clean design emphasizes the core features of the product without overwhelming the viewer.

The design choice reflects the company's focus on security and simplicity. The video illustrates how the product can help developers keep passwords and secrets secure and organized, while maintaining a clean visual style, highlighting the company's commitment to user-friendliness. The video successfully communicates the benefits of using the product through its effective use of clean, minimalist design and engaging visual style.

27. Globitex

Globitex offers a crypto-banking solution for euro transactions. They have a new product, Euro Wallet, which is designed to make it easier for people to manage their money.

Video Design - The video uses a minimalist animation style with clean, modern aesthetics. It features flat, cartoon-like illustrations of various objects, such as a bank building, a house, a laptop, and a gift box. This simple style creates a visual that is both professional and easy to understand. The use of basic, 3D geometric shapes provides a modern, and clean aesthetic.

The video is well-paced and uses clear transitions to move between the various elements of the product. The visuals are carefully chosen to illustrate the different features of Euro Wallet, such as personal IBAN accounts, instant EUR deposits and withdrawals, and third-party payments. The animated presentation of the features makes it easy for the viewer to understand how Euro Wallet works and its benefits. The animation, along with the clear and concise narration, contributes to the overall professionalism and easy to understand tone of the video. This style of animation is very common in Informational Explainer videos aimed at investors, business owners, or anyone involved in the financial market.

28. Alation

Alation is a data catalog solution that helps companies manage and organize their data. The video celebrates the company's tenth anniversary and highlights its success. It's a fantastic example of an Informational Explainer video, designed to engage and inspire.

Video Design - The video uses a simple and clean design style, featuring bold graphics, a bright color palette, and a focus on celebrating success through statistics and awards. This style makes the message clear and easily digestible. The use of athletic imagery, such as basketball, soccer, and football, creates a sense of excitement and achievement.

The visual style effectively communicates the objective of the video and drives the call to action. The video highlights the key benefits of the solution, including its user-friendly interface, comprehensive features, and proven track record. The tone of the video is celebratory, making it engaging and memorable.

29. Dun & Bradstreet

Dun & Bradstreet's video tackles the challenge of managing data for organizations. It emphasizes the importance of clean and accurate data for growth, but also acknowledges the increasing complexities of data management, especially with the rise of digital transactions.

Video Design - The video uses an Informational Explainer style, incorporating vibrant colors and simple geometric shapes to create a modern and engaging visual experience. A cityscape represents the organization, and curved lines and circles visually convey the flow of data within the organization.

The video effectively communicates the organization's goals through its visuals. The animation seamlessly blends with the narrative, creating an engaging and memorable experience that illustrates the chaos that results from unmanaged data. The overall tone of the video is informative and optimistic, suggesting that solutions can overcome these challenges and help organizations achieve their growth goals.

30. Yggdrash

Yggdrash is a third generation blockchain protocol. The video is designed to introduce the protocol and highlight its benefits.

Video Design - The video uses Informational Explainer video to bring to life the unique structure of the protocol. The video emphasizes the Stem Chain and Branch Chain structure with simple yet effective line drawings and animations, guiding viewers through the technical details of the protocol.

The combination of visual style and narrative effectively communicates the goals of the video. The use of simple graphics makes the information accessible to a wider audience. The fast-paced editing and lighthearted tone make the video engaging, highlighting the innovative nature of Yggdrash while leaving a positive impression on the viewer.

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How to plan and optimize Informational Explainer Videos?

Empathetic Storytelling: "Human-centered design is all about building empathy with the people you're designing for." - Tom Kelley. Advids leveraged this principle for a healthcare client. By focusing on patient stories and emotional connection in their explainer video, we saw a 15% rise in appointment bookings.

Actionable: Connect with viewers emotionally by showcasing relatable experiences.

Bold Vision: "When something is important enough, you do it even if the odds are not in your favor." - Elon Musk. Advids embraced this mindset for a non-profit client. Despite limited resources, we created a powerful explainer video that amplified their message and garnered significant media attention, leading to a 25% surge in donations.

Actionable: Pursue impactful storytelling, even with resource constraints.

Authenticity in Marketing: "Authentic marketing is not the art of selling what you make but knowing what to make." - Seth Godin. Advids used this approach for a food and beverage client. We focused on the genuine story behind their product's origin and ingredients, resulting in a 10% increase in brand awareness and customer loyalty.

Actionable: Focus on genuine value to build trust and long-term relationships.

Creating Shareable Content: "Contagious content is inherently viral." - Jonah Berger. Advids applied this principle for a gaming client. We designed an explainer video with shareable elements, incorporating humor and social currency, which led to a 30% increase in organic reach and user acquisition.

Actionable: Design content that encourages sharing and amplifies your message.

Customer-Centric Approach: "Marketing is everything and everything is marketing." - Regis McKenna. Advids adopted this holistic view for an e-commerce client. We integrated their explainer video across all marketing channels, creating a cohesive brand experience that resulted in a 18% boost in sales conversions.

Actionable: Integrate video marketing seamlessly across all platforms for maximum impact.

Why Advids for Informational Explainer Video?

At Advids, we create high-quality, original Informational Explainer Videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience translates your vision into compelling and effective animation.

Crafting Your Unique Animated Story:

Customized Informational Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or another style, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Informational Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.

Expertise You Can Trust:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Informational Explainer Videos. We've produced over 320 successful Informational Explainer Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.


A Collaborative Partnership:

Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: Clear, open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Informational Explainer Videos.

Ready to unlock the potential of Informational Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

Case Study: GoPro's "Capture Everything" Campaign

Objective: To showcase the versatility and capabilities of GoPro cameras by highlighting their use in a variety of action sports and everyday activities.

Strategy: GoPro created a series of short videos featuring athletes and everyday people using GoPro cameras to capture their adventures. The videos were released on GoPro's website, social media channels, and YouTube.

Results: The Capture Everything campaign was successful in increasing awareness of GoPro cameras and their capabilities. The campaign also helped to drive sales and generate positive sentiment for the brand.

Key Data:

• YouTube Views: The campaign generated over 1 billion views on YouTube.
• Social Media Engagement: The campaign generated millions of likes, shares, and comments on social media.
• Sales: GoPro reported a significant increase in sales during the campaign.

Analysis: GoPro's Capture Everything campaign is a prime example of how video product demonstrations can effectively showcase features and benefits. By showcasing the cameras in action, GoPro was able to demonstrate their versatility and appeal to a wide range of consumers.

Case Study: Airbnb's "Belong Anywhere" Campaign

Objective: To showcase the unique experiences that Airbnb offers and inspire people to travel and connect with new cultures.

Strategy: Airbnb created a series of video testimonials featuring real Airbnb hosts and guests sharing their experiences. The testimonials highlighted the personal connections and unique experiences that Airbnb offers.

Results: The Belong Anywhere campaign was successful in increasing awareness of Airbnb and its unique value proposition. The campaign also helped to drive bookings and generate positive sentiment for the brand.

Key Data:

• Website Traffic: Airbnb's website saw a significant increase in traffic during the campaign.
• Bookings: Airbnb reported a significant increase in bookings during the campaign.
• Social Media Engagement: The campaign generated millions of likes, shares, and comments on social media.

Analysis: Airbnb's Belong Anywhere campaign demonstrates the power of video testimonials to leverage social proof. By showcasing real people sharing their positive experiences, Airbnb was able to build trust and credibility with potential customers.

Case Study: Airbnb's "Belong Anywhere" Campaign

Brand: Airbnb

Campaign Goal: To demonstrate the value of Airbnb by showcasing the positive impact it has on travelers and hosts.

Campaign Strategy: Airbnb created a series of Video Case Studies featuring real travelers and hosts sharing their experiences with Airbnb. The videos highlighted the unique connections and cultural experiences that Airbnb can facilitate.

Results:

• Increased brand trust: The campaign helped to build trust in Airbnb by showcasing the positive experiences of real users.
• Increased bookings: The campaign led to a significant increase in bookings on Airbnb.
• Improved brand perception: The campaign helped to position Airbnb as a brand that promotes travel and cultural exchange.

Key Takeaways:

• Video Case Studies can be a powerful tool for building trust and credibility.
• Featuring real customers in case studies can make the content more relatable and authentic.
• Video is a highly effective medium for showcasing the emotional impact of a product or service.

How informational explainer video examples are curated?

We dove deep into informational explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic informational explainer videos showcasing real-world concepts.
2.Diversity Showcasing diverse visual styles, topics, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining the clarity and strength of the core message delivered.
7.Educational Impact Determining how effectively the video educates and informs the target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Conceptual Illustrations
4. Process Explanations
5. Data Visualizations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, informational explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.