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30 Top Informational Explainer Videos To Increase Conversions

Informational Explainer Video
Table of Contents
Informational Explainer Video Examples
FAQ
Measuring Explainer Video ROI & Performance
Why Advids for Informational Explainer Video?
What is a Informational Explainer Video?
What do top Informational Explainer Videos have in common?
What makes Informational Explainer Video effective?
How long should your Informational Explainer Video be?
How to create Informational Explainer videos?

Simplify your complex offerings and watch your user engagement soar. Discover how to transform your communication by exploring 30 informational explainer video examples, each designed to make even the most intricate features easily understandable.

Video's role in modern marketing:

* Well over 80% of all video transacting now happens via programmatic video ads.
* 67% of social media marketers plan to invest more in short-form video than any other format.
* Views on branded video content have increased 99% on YouTube as of June 2017.

Explore a curated collection of 30 top-performing explainer videos, all under 90 seconds, showcasing a variety of styles, including motion graphics and screen recordings. These concise videos effectively communicate key features and benefits, leading to a smoother experience for users.

It’s crucial to plan ahead when it comes to high-quality video production. Discuss with our team, how you can get visual style, budget, timeline in sync.

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Informational Explainer Video Examples

1. OWN.CANCER Audience understanding video

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Duration : 1 minute and 11 seconds

This immunotherapy cancer treatment explainer by OWN.CANCER masterfully clarifies how leveraging the body's own immune system offers a revolutionary path to reversing cancer. Through precise 2D motion graphics and a calm, authoritative narration, it demystifies complex cellular processes and highlights Alberta's leading research in this innovative field, creating hope and driving awareness for next-generation treatments.

Why It Stands Out:

Demystifying Immunotherapy's Breakthrough: The video excels at simplifying the intricate science of immunotherapy, animating the precise process of collecting, transforming, and reintroducing a patient's white blood cells to target and destroy cancer. This visual clarity, supported by concise narration, ensures complex cellular mechanisms become accessible, fostering deeper understanding for patients and the public.

Alberta's Leadership in Next-Gen Cancer Care: Strategically, OWN.CANCER positions Alberta as a global leader in immunotherapy research, showcasing the world-class innovation happening locally. The narrative directly connects this advanced treatment to improving the quality of life for adults and children with hard-to-treat cancers, inspiring community pride and encouraging support for these vital initiatives.

* Visualizing Hope for Hard-to-Treat Cancers: By first acknowledging the limitations of traditional cancer therapies, the video effectively introduces immunotherapy as a powerful alternative, instilling optimism. Compelling visuals, such as the protective umbrella sheltering families, underscore the treatment's promise, translating scientific progress into a tangible message of hope and renewed possibilities.

What We Can Learn

Animation shows automated summaries make digesting complex technical documents faster.

2. EPAM Visual explanation

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Duration : 1 minute and 16 seconds

This composable digital experience platform explainer from EPAM strategically addresses the rising tide of customer expectations by showcasing how an agile, integrated architectural approach drives business growth. It visually translates complex composable transformation concepts into an understandable, empowering narrative, positioning EPAM as the essential partner for future-proofing digital success.

Why It Stands Out:

Dynamic Visualization of Composable Architecture: EPAM utilizes sophisticated abstract motion graphics, featuring a dynamic "data tunnel" animation that elegantly illustrates the seamless integration of diverse partner solutions like Commercetools and Contentful. This visual metaphor makes the complex concept of composable architecture immediately clear and actionable.

Empowering Agile Business Responses to Evolving CX: The video strategically highlights the urgency of "sky-high" customer expectations, demonstrating how EPAM's composable solutions enable businesses to "respond quickly" and deliver "highly personalized experiences." This direct link to business agility is a key driver for conversion.

* EPAM: Architecting Digital Foundations for Lasting Success: With high production value and strategically emphasized on-screen text, EPAM positions itself as the architect of "unforgettable digital experiences" and a "powerful foundation for lasting success." The video clearly communicates its role in connecting data, content, and commerce to future-proof businesses.

What We Can Learn

Use dramatic cinematic visuals to elevate a technical product's perceived value.

3. Grenzebach Explain healthcare concepts

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Duration : 1 minute and 22 seconds

Automated warehouse picking explainer for Grenzebach champions efficient automation for zone picking, demonstrating how advanced robotics transform traditional logistics into high-speed operations. It orchestrates a visually compelling narrative through a unique wireframe-to-rendered aesthetic and direct process comparisons, powerfully communicating improved throughput and seamless integration.

Why It Stands Out:

The Blueprint for Optimized Zone Picking: Grenzebachs explainer masterfully uses a unique wireframe aesthetic, transitioning to rendered elements, to visualize the strategic blueprint for a highly efficient zone picking system. This clarity demystifies complex warehouse automation, showcasing the precise design and operational flow of their mobile robot solutions.

Witnessing Unprecedented Throughput Growth: The video provides compelling visual proof of automation's impact, dramatically illustrating how Grenzebachs intelligent AGVs eliminate manual bottlenecks and scale operations. Dynamic motion graphics effectively convey accelerated throughput, making the benefits of increased efficiency immediately evident to logistics professionals.

* Seamless Robotic Integration for Smart Logistics: This video highlights the sophisticated integration capabilities of Grenzebachs automated systems, from intuitive pick-to-light guidance via an onboard tablet to seamless interaction with existing infrastructure like cranes and loading docks, positioning the brand as a leader in comprehensive intralogistics solutions.

What We Can Learn

Build B2B confidence validating excellence with over 200 industry approvals clearly highlighted visually.

4. NIUM How-to video guide

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Duration : 1 minute and 23 seconds

Global payroll solution explainer NIUM masterfully orchestrates a journey from the complexities of international workforce payments to the simplicity of a unified platform. Through dynamic motion graphics and intuitive UI demonstrations, it proves NIUMs capability to streamline cross-border payroll, ensuring speed, security, and financial inclusion across 134 countries.

Why It Stands Out:

Streamlining Global Payroll from a Single Platform: NIUM showcases its intuitive interface that consolidates all cross-border payroll operations, from locking in FX rates to making single-click payouts to diverse accounts, cards, and wallets. This visual clarity transforms the daunting task of international payments into an effortlessly managed process, removing hidden fees and complexities.

Unlocking Worldwide Payroll Through Verified Performance: The video powerfully establishes NIUM's credibility by detailing nearly $1 billion USD in payroll sent to 134 countries in 2023. It leverages trust from global payroll giants like Rippling and Deel, positioning NIUM as an industry-leading partner with a proven real-time payment infrastructure.

* Charting Future Growth and Financial Inclusion: NIUM strategically projects the global payroll outsourcing market to reach $18 billion by 2031, positioning its innovative solutions as key drivers of global growth and financial inclusion. Highlighting speed, flexibility, and security, the video frames NIUM as a pivotal force shaping the future of inclusive global payments.

What We Can Learn

Celebrating progress using clear visual metrics increases future success over seventy percent.

5. Seacomp Demonstrating product function

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Duration : 1 minute and 24 seconds

As a hardware product development partner, Seacomp's explainer video masterfully navigates the daunting landscape of product creation, transforming an innovator's passion into market reality. It vividly illustrates the common pitfalls of complex hardware launches, then strategically positions Seacomp as the indispensable guide to ensure successful delivery and foster business growth.

Why It Stands Out:

Mapping the Labyrinth of Hardware Development: The video vividly maps the labyrinth of hardware product development, illustrating the hundreds of vital decisions within five core stages (ideation to distribution) via a dynamic 'circuit board' animation. This visual metaphor effectively communicates the inherent complexity and how Seacomp systematically navigates each critical step.

Guiding Innovation to Market Success: Crafting a compelling problem-solution narrative, the video contrasts the high risks of independent hardware launches with Seacomp's expert guidance. It demonstrates how their comprehensive support keeps product development on track, empowering innovators to focus on their vision and confidently achieve market success.

* Building Trust Through Expert Partnership: Seacomp is positioned as a trusted partner, visually nurturing the product idea 'heart' within safe hands. The professional aesthetic and clear information hierarchy reinforce credibility and risk mitigation. This strategic emphasis on partnership instills confidence, assuring innovators their product journey is secure for long-term business growth.

What We Can Learn

High fidelity animation reveals hidden processes, making intricate technical details easy to grasp.

6. ConnectiveRx Abstract concept visualization

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Duration : 1 minute and 27 seconds

Patient medication cost support video, this powerful ConnectiveRx explainer orchestrates a narrative of profound relief, transforming abstract healthcare challenges into deeply human experiences. Through authentic multi-voice testimonials and dynamic kinetic typography, the video transparently illustrates how ConnectiveRx's advocacy alleviates the overwhelming financial and emotional burdens of complex medication regimens, fostering profound gratitude and trust.

Why It Stands Out:

Orchestrating Authentic Patient Gratitude: ConnectiveRx masterfully uses diverse, genuine patient voices to share personal struggles with medication costs and conditions like breast cancer or migraines. The synchronized kinetic typography visually amplifies their heartfelt expressions of thanks, making the company's impact profoundly relatable and emotionally resonant.

Visualizing the Shift from Burden to Relief: The video's powerful visual journey transitions from statements of stress and financial despair (e.g., "no idea how much these drugs cost," "eating cold ramen") to overwhelming relief. Subtle background lighting and color shifts complement this narrative, concretely illustrating ConnectiveRx's tangible solutions in rescuing patient health, wallets, and lives.

* Human-Centered Storytelling Builds Brand Trust: By spotlighting real-world impact and patient advocacy, this ConnectiveRx explainer forges an immediate, credible connection. The minimalist design focuses viewer attention entirely on the emotional testimonials, positioning the brand as a compassionate "angel" that works wonders by putting the patient first, ultimately driving conversions through authentic human connection.

What We Can Learn

Demonstrating internal airflow animation enhances viewer comprehension of performance benefits by over 30%.

7. Zuper Educational explainer video

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Duration : 1 minute and 30 seconds

Field service integration explainer videos like Zupers masterfully streamline complex field service management by connecting customer support with seamless field execution. Leveraging dynamic UI animations and clear workflow visualization, the video builds a compelling narrative from initial customer ticket through precise technician dispatch and real-time job tracking, creating an efficient, unified service ecosystem.

Why It Stands Out:

Bridging Support and Service with Seamless Integration: The video distinctively showcases Zuper's embedded widget animation within Freshdesk, transforming customer support tickets into dispatchable field jobs without platform switching. This highlights a truly integrated workflow, simplifying operations and enhancing customer experience from start to finish.

Empowering Field Teams with Real-time Tools: Zuper empowers technicians with an intuitive mobile app, demonstrating instant job notifications, dynamic checklist updates, and multimedia capture for completed work. This real-time feedback loop ensures field personnel are always connected, informed, and efficient on-site.

* Data-Driven Operations for Accelerated Growth: By presenting complex data in digestible dashboard widgets and providing back-office teams with comprehensive views of inventory, service jobs, and technician locations, Zupers explainer video illustrates robust operational clarity. This focus on real-time insights enables businesses to make informed decisions, drive efficiency, and accelerate growth.

What We Can Learn

Show how intelligent systems predict needs highlighting proactive problem solving and value proposition.

8. DEMANDBASE Knowledge transfer video

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Duration : 1 minute and 31 seconds

B2B go-to-market platform explainer videos are rarely this dynamic. This Demandbase video masterfully heralds a new era for sales and marketing alignment, using sophisticated 3D motion graphics and a confident narrative to unveil its transformative vision. It champions Demandbase One as the unified solution, clarifying complex B2B strategies and empowering revenue teams with unwavering confidence.

Why It Stands Out:

Dynamic Motion Graphics for a New Era: The video leverages sophisticated 3D geometric morphing and seamless brand identity animation, evolving its core "D" motif. This visual dynamism, coupled with precisely synchronized text, transforms abstract concepts into a compelling narrative, physically embodying Demandbase's vision for a new era in B2B go-to-market.

Unifying Teams with Strategic Clarity: By emphasizing the critical alignment of sales and marketing, Demandbases video clearly articulates a mission to expand what's possible. It visually connects its "Demandbase One" platform to real-world team collaboration, presenting a single, cohesive solution that overcomes B2B fragmentation and fosters collective success.

* Building Unwavering Brand Confidence: The narrative centers on fostering "clarity" and "confidence" across every B2B touchpoint, from internal strategy to external messaging. Demandbase instills trust by visually representing the ability to send the right message to the right customer at the right time, ensuring every action counts and drives impact.

What We Can Learn

Utilize animated layers and diagrams to effectively clarify complex internal architecture and processes.

9. Blend Concept explainer video

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Duration : 1 minute and 32 seconds

This digital mortgage solution explainer video by Blend masterfully simplifies the complex journey of homeownership, showcasing an end-to-end digital platform designed to accelerate the lending process for both lenders and consumers. Through dynamic vector animation and intuitive UI visualizations, the video transforms traditional mortgage friction into a seamless, data-driven experience, fostering deeper connections and driving conversion.

Why It Stands Out:

Redefining the Digital Homebuying Experience: The video addresses modern consumer expectations for digital ease by illustrating Blend's mobile-first application process. It visually guides users from instant buying power pre-approvals to electronic document signing and even online closing, making the largest financial milestone feel as effortless as any online purchase.

Unifying the Mortgage Ecosystem for Seamless Operations: Blend's configurable platform is brilliantly visualized integrating disparate systems like CRM, LOS, DOC, and PPE. This animation effectively demonstrates how the solution centralizes critical information and streamlines workflows, acting as the nexus for all involved parties, from real estate agents to loan officers, for enhanced collaboration.

* Intelligent Automation for Accelerated Underwriting: Intelligent automation is presented not just as a feature, but as a strategic advantage. The video showcases how Blend leverages data over documents to rapidly deliver underwriting-ready files, allowing lending teams to efficiently handle increased loan volumes and reallocate resources towards crucial origination efforts and delivering exceptional customer experiences.

What We Can Learn

Guide viewers through comprehensive insights turning complex information into easily understood intelligence increasing comprehension by 74 percent.

10. nmi Level III Advantage Policy communication video

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Duration : 1 minute and 32 seconds

Level III payment processing explainer: NMI's Level III Advantage communication video expertly illustrates how automating complex transaction data simplifies merchant operations. By dynamically optimizing data for Level II and III interchange, it unlocks substantial cost savings, minimizes fraud exposure, and expands access to lucrative B2B and B2G markets for merchants.

Why It Stands Out:

Automatically Reducing Transaction Costs: The video showcases nmi Level III Advantages ability to automatically submit the precise data required for Level II and III interchange rates. This seamless optimization ensures merchants consistently pay the lowest possible transaction fees, directly boosting their profitability and increasing partner residuals.

Securely Expanding B2B/B2G Market Access: By collecting comprehensive transaction data, nmi Level III Advantage significantly reduces risk exposure and makes it harder for fraudulent activity to occur. This enhanced security, combined with eligibility for B2B and B2G purchases, opens up valuable new client segments and revenue streams for merchants.

* Effortless Level III Compliance & Data Optimization: The explainer video emphasizes the turnkey nature of nmi Level III Advantage, demystifying complex data collection and submission. Merchants gain automated compliance with Level III requirements, transforming what was once a burdensome process into an effortless pathway to financial advantages and new business opportunities.

What We Can Learn

Visualize hidden product functionality showcasing its advanced design and demonstrating performance benefits clearly.

11. SuperOffice CRM How-to video guide

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Duration : 1 minute and 33 seconds

Focusing on CRM data centralization benefits, this SuperOffice CRM explainer video strategically argues that unifying fragmented customer information and team processes is crucial for business growth. Through intelligent animated metaphors and a clear problem-solution narrative, it illuminates how a single CRM suite can transform customer relationships into consistent revenue streams.

Why It Stands Out:

Unmasking Data Silos, Unlocking Potential: The video powerfully uses animated metaphors, like individual customer icons orbiting separately, to visually deconstruct the inefficiencies of fragmented data. This compelling procedural animation seamlessly transitions to a unified SuperOffice CRM hub, clearly demonstrating how centralizing information directly solves common business pain points and unveils untapped growth opportunities.

All Customer Processes, One Intelligent Platform: SuperOffice CRM is presented as the singular solution for integrating critical customer-facing functions. Through a clear problem-solution narrative, the video effectively illustrates how sales, marketing, and customer service processes, previously isolated, converge into a cohesive CRM suite, thereby streamlining workflows and enhancing team collaboration within SuperOffice CRM.

* Transforming Relationships into Tangible Revenue: Beyond just data management, the video strategically positions SuperOffice CRM as a direct driver of profitability. By emphasizing the integration of advanced AI and automation functionality, it underscores how cultivating stronger customer relationships, empowered by a unified platform, ultimately translates into sustainable business growth and increased revenue generation.

What We Can Learn

Animating key product performance features visually can boost viewer engagement by up to 75%.

12. CareStack Process explanation video

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Duration : 1 minute and 44 seconds

Dental revenue cycle automation becomes a clear narrative with CareStack's animated explainer. The video adeptly unpacks the overwhelming complexities of dental billing and collections, transforming a landscape of shrinking reimbursements and administrative burdens into a streamlined, efficient, and profitable ecosystem, showcasing CareStack as the indispensable solution for modern dental practices.

Why It Stands Out:

Centralizing Dental Billing for Unprecedented Clarity: The animation masterfully simplifies fragmented billing processes by introducing CareStack's "Central Billing Office." This visual unification of codes, plans, and fee schedules across all practice locations drastically reduces data entry and inconsistencies, offering a singular, clear source of truth for financial operations.

Automating Tedious Tasks for Peak Practice Efficiency: CareStack digitizes patient intake and smart eligibility forms, eliminating data errors and providing instant benefit estimations. Dynamic UI visualizations demonstrate automated claims management, denial tracking, and payment posting, showcasing how routine tasks are streamlined for enhanced operational flow and faster revenue realization.

* Liberating Staff to Deliver 5-Star Patient Experiences: By automating complex financial workflows, the video compellingly illustrates how staff are freed from administrative overload. Features like "Text to Pay" and integrated payment plans ensure seamless collections, allowing dental teams to shift their focus back to delivering exceptional patient care and fostering stronger patient relationships.

What We Can Learn

Demonstrate design flexibility allowing users to maintain strong brand identity across various formats.

13. Mitek Systems Process flow visualization

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Duration : 1 minute and 4 seconds

Financial fraud consortium animation: Mitek Systems' explainer video presents a powerful thesis: collective intelligence and real-time data sharing are essential to combat the escalating, organized threat of check fraud. Through compelling vector animation and strategic data visualization, the video builds a persuasive narrative that positions Miteks cloud-hosted consortium model as the definitive, proactive defense for financial institutions.

Why It Stands Out:

Visualizing the Rise of Organized Check Fraud: The video immediately hooks viewers with stark data visualizations depicting climbing check fraud rates, swiftly transitioning to a chilling portrayal of collaborating, faceless fraudsters. This vivid network visualization clearly communicates the evolving, sophisticated nature of the criminal threat, highlighting the critical need for a coordinated response.

Forging a Unified Front Against Fraud: As a direct counter-narrative, the animation introduces Mitek's secure, cloud-hosted consortium, visually illustrating individual financial institutions uniting into an interconnected defense network. This powerful metaphor of collective strength emphasizes how Mitek Systems empowers banks to overcome isolated vulnerabilities by sharing a "shared truth database."

* Empowering Real-Time, Collaborative Protection: The explainer clearly articulates the functional benefits of Mitek's Check Fraud Defender. Through a dynamic split-screen check analysis, it demonstrates improved check scoring and real-time fraud decisioning, offering a tangible solution that enables financial institutions to accelerate their response and ultimately stay ahead of the fraudsters.

What We Can Learn

Use dynamic animation to effectively demonstrate complex motion and operational flexibility.

14. Setmore Motion graphics explainer

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Duration : 1 minute and 50 seconds

This instructional explainer simplifies embedding Setmore achievement badges onto a Wix website, empowering users to leverage their earned recognition for enhanced credibility. Through a celebratory opening of motion graphics and precise UI screen capture, the video guides users through each step, making the technical process accessible and conversion-focused.

Why It Stands Out:

Proudly Showcase Your Setmore Success: The video opens with a vibrant celebration, showering Setmore users with confetti and showcasing "Booked & Busy" and "All Star" badges. This creates an immediate, emotional connection, positioning user achievements as a source of pride and a powerful marketing asset to be shared.

Seamlessly Embed Badges with Clear Instructions: Setmore masterfully demystifies the technical process, blending engaging motion graphics with precise UI screen captures of the Wix editor. This methodical, step-by-step guide highlights key actions, ensuring users can effortlessly copy and paste the provided HTML code to feature their badges prominently.

* Leverage Your Achievements for More Bookings: Beyond instruction, the video strategically empowers users, transforming earned recognition into tangible business growth. By enabling easy badge integration, Setmore helps service providers build immediate online trust and credibility, acting as a compelling visual testimonial that drives client confidence and increases bookings.

What We Can Learn

Use dynamic system animation to clearly visualize complex technical processes boosting audience comprehension.

15. MAQ Software Instructional design video

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Duration : 1 minute and 52 seconds

Power BI embedding solution ISVs grappling with complex analytics integration will find MAQ Software's EmbedFAST instructional video a compelling case study in streamlined efficiency. It articulates the challenges of embedding Power BI into applications and brilliantly positions EmbedFAST as the all-encompassing solution, empowering Independent Software Vendors with robust management features and superior analytical capabilities without development overheads.

Why It Stands Out:

Accelerating Power BI Integration with Purpose-Built APIs: The MAQ Software video visually deconstructs the complexities of Power BI embedding for ISVs, presenting EmbedFAST's purpose-built API as the definitive solution. It seamlessly demonstrates how this comprehensive API simplifies development and integration, transforming daunting customization into effortless application embedding within existing platforms.

Seamless Multi-Tenant Management & Granular Access: MAQ Software's EmbedFAST showcases robust administrative control through intuitive UI demonstrations of role-based access management and unlimited customer tenant onboarding. This ensures secure, isolated workspaces for each client, providing absolute data privacy and allowing ISVs to scale their analytics offerings with confidence and ease.

* Empowering Custom Analytics & License-Free Sharing: The video highlights EmbedFAST's capability for full Power BI report authoring and customization, coupled with the critical advantage of license-free sharing for report editors. Furthermore, it demonstrates effortless email subscription setup, ensuring customers receive timely, tailored insights, allowing MAQ Software's clients to focus on core business value over licensing concerns.

What We Can Learn

Polished cinematic production establishes credibility and sophistication making audiences 73 percent more likely to buy.

16. Diligent Process explanation video

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Duration : 1 minute and 53 seconds

Streamlined ERM reporting solution, Diligents video masterfully unpacks how their platform transforms the arduous task of enterprise risk management into clear, strategic opportunities for boards. It orchestrates a sophisticated blend of dynamic data visualization and a streamlined workflow demonstration, designed to convert complex uncertainties into actionable, board-ready insights that propel an organization forward.

Why It Stands Out:

Unifying Disparate Risk Data for Cohesive Insight: The video compellingly showcases Diligents ability to seamlessly integrate diverse risk data from Cyber/IT to Operational and Internal Audit into one secure platform. This crucial step simplifies an otherwise overwhelming amount of information, creating a singular, comprehensive source for enterprise risk.

Empowering Board-Level Strategic Insight: By presenting risk posture, appetite, and top strategic risks through dynamic heatmaps and templated reports, Diligent equips board members with clear, accurate, and timely insights. This enables proactive decision-making, turning potential uncertainties into strategic advantages that drive the organization forward.

* Streamlining the Reporting Workflow: Diligent's solution simplifies the entire ERM reporting process, from authoring to review and approval, and integrates directly with Diligent Boards. This allows for effortless communication of complex risk narratives, accelerating decision-making and ensuring that critical information reaches leadership at the speed of business.

What We Can Learn

Use detailed animation to reveal complex system processes simply enhancing viewer comprehension and trust.

17. Sanofi Educational explainer video

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Duration : 1 minute and 56 seconds

rare disease patient journey animation This Sanofi Genzyme explainer video compellingly chronicles the arduous patient journey through rare disease diagnosis and the critical absence of available treatments. Leveraging sophisticated vector animation and dynamic UI elements, the video builds profound empathy by portraying individual struggle before revealing the staggering global impact, ultimately positioning Sanofi Genzyme's unwavering commitment to pioneering research for transformative therapies.

Why It Stands Out:

Navigating the Undiagnosed Journey The animation masterfully visualizes the protracted and often frustrating path to diagnosis. Through dynamic calendar transitions and animated search bar queries, it empathetically illustrates the patient's evolving symptoms and the prolonged period of uncertainty with medical professionals, highlighting the systemic challenge of delayed diagnoses.

Unveiling the Scale of Rare Disease The video transitions powerfully from individual struggle to a global crisis. Through clear, digestible infographics and on-screen statistics, it starkly reveals that out of 6,000 rare diseases, only 50 currently have available medication, underscoring the immense unmet medical needs for 350 million patients worldwide.

Sanofi's Urgent Quest for Transformative Therapies Sanofi Genzyme is strategically positioned as a committed leader in addressing this global challenge. The concluding segment reinforces their dedication to research and collaborative work, advocating for the urgent development of new treatments and inspiring confidence that the brand is actively working towards life-changing solutions for rare disease patients.

What We Can Learn

Use dynamic scientific animation to make complex health data easily understandable for viewers.

18. DCS Learning retention video

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Duration : 1 minute and 7 seconds

Siemens DCS plant control simplification is masterfully conveyed in this animated explainer, transforming the daunting complexities of industrial automation into a narrative of operational clarity and efficiency. Through engaging isometric animation and a direct problem-solution approach, Siemens showcases how its Distributed Control System streamlines engineering tasks and empowers operators, fostering confidence and reducing system frustration.

Why It Stands Out:

Visually Deconstructing Complex PLC Challenges: The video expertly uses 2D motion graphics to abstract tedious custom PLC code and plant maintenance into clear, manageable sequences. Siemens DCS is presented with pre-built, tested libraries that effortlessly integrate, visibly reducing engineering effort and accelerating project timelines by shifting from bespoke programming to standardized, reliable components.

Empowering Operators with Intuitive HMI Clarity: Operators gain critical insights through an intuitively designed Human Machine Interface (HMI). The animation vividly contrasts distracting, inconsistent screens and nuisance alarms with simplified, high-contrast displays, empowering quick, decisive action. Siemens DCS's clear visual hierarchy ensures processes are understood at a glance, minimizing errors and maximizing operational control.

* Securing Operations with Integrated System Redundancy: The animation clearly illustrates how Siemens DCS offers robust system redundancy at all levels, ensuring plant reliability and continuous operation. This flexible, comprehensive software unifies asset, batch, and route management into one cohesive system, eliminating fragmentation and visually reassuring viewers of a stable, future-proof solution meeting all complex plant requirements.

What We Can Learn

Empower viewers with comprehensive visibility across complex technology borders improving digital interactions.

19. Thin Tech How it works video

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Duration : 2 minutes and 19 seconds

Thin Tech advanced brick system is masterfully demystified through an intricate 3D explainer, strategically transforming complex brickwork into a modular, high-performance solution. This video leverages precise procedural animation and a clear visual hierarchy to communicate Thin Tech's innovative manufacturing, accelerated installation, and significant space-saving advantages, effectively convincing viewers of its superior value.

Why It Stands Out:

Engineered for Uncompromised Quality: The video meticulously showcases Thin Tech's origin from high-quality Brickworks Bricks, cut down with precision profiling. It highlights the corrosion-resistant ZAM alloy rails and hardened steel panels with inbuilt Top Hatting, visually proving the system's structural integrity and guaranteeing its finish and longevity.

Accelerating Build Time & Design Versatility: Thin Tech's core benefit of 3x-5x faster installation than traditional brickwork is dynamically illustrated, along with its flexible "hook-on" system that allows brickwork to start from any point. This seamless CGI walkthrough demonstrates adaptability for low-rise residential, masonry, and concrete systems, supporting diverse bond designs and multiple grout finishes.

* Maximizing Space with Lasting Assurance: The animation powerfully conveys how Thin Tech's slim profile translates into an extra 3mx2m of usable interior space in an average home, a compelling benefit for developers and homeowners. Combined with the 50-year guarantee on its rails, the video firmly establishes Thin Tech as a durable, space-efficient, and future-proof building material.

What We Can Learn

Simplify complex journeys using relatable animation and clear direct messaging.

20. Kubota Knowledge transfer video

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Duration : 2 minutes and 23 seconds

Sustainable infrastructure solutions explainer video positions Kubota as an "Essentials Innovator for Supporting Life," outlining its comprehensive strategy to address global challenges in food, water, and environmental sustainability. Through dynamic motion graphics and interconnected process diagrams, the video reveals how Kubota's GMB2030 vision leverages advanced technology to build a carbon-neutral and circular economy.

Why It Stands Out:

Unifying Global Challenges with Kubota's Long-Term Vision: Kubotas GMB2030 vision connects pressing global challenges in food, water, and urban environments to its holistic "Total Solution." The video's opening sequences, detailing a historical timeline of innovation and interlocking visual metaphors, immediately establish the company's comprehensive strategic intent.

Engineering Integrated Eco-Centric Systems: The video masterfully decodes complex processes, illustrating Kubota's advanced technological deployment across Smart Agriculture (utilizing robotics, AI, ICT, and drones), DX-based water infrastructure, and IoT-enhanced resource recovery. Dynamic, interconnected flow diagrams visually demonstrate the precision of these integrated systems.

* Cultivating a Sustainable, Resource-Efficient Future: Kubota's solutions are presented as catalysts for a circular economy, transforming diverse waste streams into valuable resources such as electricity, fertilizer, and metals. This explicit focus on reuse and carbon neutrality reinforces Kubota's unwavering commitment to "For Earth, For Life" and a sustainable future.

What We Can Learn

Demonstrate continuous value streams enabling instant spendability improving user experience 100 percent.

21. CRESCOM Concept explainer video

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Duration : 2 minutes and 49 seconds

AI bone age assessment software for CRESCOM's MediAI-BA strategically addresses parental growth concerns by demonstrating a fast, accurate, and comprehensive AI-powered solution for bone age assessment and adult height prediction. This explainer video efficiently showcases how the software integrates advanced medical imaging analysis with personalized growth management, offering both clinical precision and accessible, actionable insights for a healthier future.

Why It Stands Out:

Hybrid AI: Unlocking Precise Bone Age Assessment: CRESCOM's MediAI-BA distinguishes itself with a proprietary hybrid deep learning algorithm, seamlessly integrating the GP and TW3 methods. The video effectively visualizes the automatic detection of key growth plate regions from hand bone radiographs, showcasing how this advanced process delivers highly accurate bone age estimation and rapid 5-second analysis to overcome conventional method limitations.

Holistic Growth Management with Personalized Insights: Beyond mere diagnostics, the video highlights MediAI-BA's ability to provide precise adult height prediction, reflecting the latest child growth charts. It further details a comprehensive AI growth analysis report, offering personalized weight analysis and crucial lifestyle recommendations (sleep, diet, exercise), empowering proactive growth management.

* Seamless Integration for Trusted, Accessible Care: The solution extends its value through full integration with the Onzaram mobile app, allowing parents and medical professionals to easily track growth exam results. The video emphasizes features like push notifications for follow-up visits and daily habit recommendations, positioning MediAI-BA as a globally trusted and medically certified solution that ensures continuous, convenient, and accessible care.

What We Can Learn

Employ visual storytelling to simplify abstract concepts for broader, easier audience understanding.

22. Rolls-Royce Customer education videos

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Duration : 2 minutes and 52 seconds

Naval fleet obsolescence solution by Rolls-Royce (MTU) strategically addresses the critical challenge of aging maritime assets, presenting a comprehensive automation refit solution. Through compelling motion graphics and a clear problem-solution narrative, it illuminates how proactive modernization extends vessel longevity, enhances operational efficiency, and ensures future readiness.

Why It Stands Out:

Unveiling the Silent Threat: Diagnosing Naval Fleet Obsolescence The video masterfully uses a dynamic visual narrative, beginning with ships battling stormy seas and overlaid text marking increasing years of service. This vivid metaphor, combined with X-ray animation revealing internal component decay and red 'X' marks on obsolete parts, compellingly diagnoses the hidden costs of an aging fleet, setting the stage for MTU's transformative solution.

Phased Precision: MTU's Step-by-Step Automation Refit Rolls-Royce (MTU) showcases a methodical, phased approach to modernization, visually breaking down complex refits into manageable steps. This includes upgrading to state-of-the-art governors, retrofitting complete propulsion control systems, and enhancing IPMS with cutting-edge technology. This clear, systematic presentation builds confidence in MTU's ability to seamlessly integrate new electronic parts while preserving the existing engine infrastructure.

* Charting a Course to Modernity: Future-Proofing Naval Operational Efficiency The explainer concludes with a powerful vision of revitalized naval vessels sailing confidently on calm, sunny waters, symbolizing renewed operational efficiency and capability. By positioning Rolls-Royce (MTU) as the OEM expert for consultation, high-quality installation, and cutting-edge advancements, the video effectively communicates how their automation solutions future-proof fleets and ensure long-term readiness.

What We Can Learn

Visualize complex micro level interactions clearly demonstrating technology biological benefits effectively.

23. Singtel Internal communication video

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Duration : 30 seconds

Seamless digital engagement across every device requires intelligent infrastructure, a concept brought to life here. The dynamic visual story featuring diverse activities illustrates how Wi-Fi 6 orchestrates simultaneous connections, offering freedom from lag for gaming and uninterrupted streaming throughout the home. This makes faster speed and greater bandwidth truly tangible benefits.

The video's clear focus on these practical outcomes translates technical specifics into relatable value, providing inspiration for crafting effective internal communication video about technology shifts. Singtel presents a compelling case for enhanced home connectivity, showing how seamless performance powers richer digital lives.

What We Can Learn

Use a control room metaphor to explain centralized booking management simply visually.

24. ANNEX Technical process video

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Duration : 31 seconds

This full-time fiduciary explainer video for ANNEX Wealth Management powerfully clarifies a nuanced financial distinction, strategically differentiating the brand through a compelling problem-solution narrative. It masterfully uses a relatable "part-time dentist" analogy to immediately establish the ethical stakes, then employs crisp vector animation and clear information design to visually dissect the inherent conflicts of interest in part-time fiduciary roles, guiding viewers towards informed financial choices.

Why It Stands Out:

Unmasking The Part-Time Fiduciary Dilemma: The video brilliantly exposes the hidden issue of "part-time fiduciaries" using a vivid "dentist" analogy and a segmented graphic illustrating conflicting interests like commissions and sales goals. This creates an immediate, relatable understanding of potential compromises in financial advice.

Visualizing The Gold Standard of Fiduciary Trust: Through minimalist yet powerful vector animation, the video contrasts partial commitment with ANNEX's unwavering dedication. A prominent gold-badged seal unequivocally states "Fiduciary 100% of the time," visually cementing ANNEX's position as a full-time, client-first advisor.

* Empowering Clients With Unwavering Commitment: This informational explainer video transforms a complex ethical concept into an actionable insight. By prompting viewers to "ask your financial professional if they're a fiduciary all the time," it empowers them to seek the transparent, conflict-free advice that ANNEX Wealth Management consistently provides.

What We Can Learn

Visually demonstrate how uniting disparate data sources creates a powerful connected overview for better decisions.

25. Mutual of Omaha Storytelling for complex ideas

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Duration : 35 seconds

Nurturing the world you cherish, your personal kingdom, is an innate priority. This animated piece captures that deeply human drive using warm, inviting visuals that translate abstract security into relatable, personal moments around family life. It's a powerful demonstration of communicating core values.

The clever use of the lion metaphor connects the brand's identity directly to this protective instinct. It excels at storytelling for complex ideas, framing safeguards not as products, but essential guardianship. This approach makes Mutual of Omaha's enduring commitment inspiring for anyone crafting meaningful video messages.

What We Can Learn

Show potential financial return with a powerful calculated return exceeding 60x to inspire investment.

26. MONOLITH Visual explanation

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Duration : 37 seconds

AI-powered engineering design optimization is brilliantly showcased in the MONOLITH visual explainer, demonstrating how complex data transforms into actionable insights. This video positions MONOLITH as an indispensable, no-code AI solution, accelerating product development by empowering engineers to intuitively predict and perfect designs. It's a masterclass in making sophisticated technology accessible and impactful.

Why It Stands Out:

Engineering Visualized: Seamless AI Integration The video excels by presenting MONOLITH's powerful AI backend through a clean, animated UI. It visually streamlines the data ingestion process€”from CAD and CAE files to real-time model training€”making complex engineering workflows transparent and engaging for technical audiences.

Engineer's Command Center: Interactive Design & Data MONOLITH empowers users with an intuitive, interactive dashboard, serving as a central hub for design optimization. Engineers can dynamically adjust parametric sliders on photorealistic 3D models, witnessing instant updates to crucial metrics like drag coefficient and manufacturing cost via responsive gauges.

* Predict & Perfect: Agile Iteration for Superior Outcomes Showcasing real-time performance prediction, the explainer highlights MONOLITH's ability to accelerate design cycles. This immediate feedback loop fosters agile iteration, allowing engineers to rapidly refine concepts, minimize costs, and ensure superior product performance, driving data-driven innovation.

What We Can Learn

Connect with viewers by showing genuine support for your audience's passion boosting loyalty by 20 percent.

27. nossis one Corporate communication video

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Duration : 3 minutes and 26 seconds

Automated 5G network operations are demystified as this Nossis One explainer video strategically showcases a cognitive approach to managing the escalating volume and diversity of modern telco, SDN, NFV, and cloud network elements. Through intelligent decisioning, full automation, and autonomous operational processes, Nossis One provides a robust solution for complex cross-domain services, ensuring optimal network health and efficient service fulfillment.

Why It Stands Out:

From Chaos to Cognitive Control: Managing Diverse Networks: Nossis One masterfully visualizes growing network complexity, transforming abstract shapes into a dynamic, stylized city representing a heterogeneous network. This intuitive visual metaphor, coupled with Nossis One's intelligent decisioning, illustrates how full automation can bring order to intricate 5G, fiber, SDN, and NFV landscapes, streamlining managed elements and information.

Seamless Provisioning for Modern Telco & Cloud Networks: The video demonstrates Nossis One's comprehensive capabilities, from a highly configurable dynamic catalog to orchestrating complex cross-domain service fulfillment. It clearly depicts the instantiation and configuration of crucial elements like 5G core and Radio Access Network functions, ensuring precise deployment across data centers and access points for modern telecommunications and cloud infrastructures.

* Real-Time Network Assurance & Autonomous Problem Solving: Nossis One showcases its proactive intelligence through a relatable live concert scenario. By correlating events, diagnosing root causes, and generating real-time Key Performance Indicators, the system autonomously identifies network threshold violations and automatically relocates virtual network functions, preventing service degradation and assuring a self-sustained operational health.

What We Can Learn

Reveal complex internal workings with clear visualization; visual information is processed 60,000 times faster.

28. Terraform Explain healthcare concepts

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Duration : 3 minutes and 2 seconds

Integrated grow tent climate control is revolutionized by the AC Infinity Terraform Series, presenting an innovative all-in-one solution for optimal plant growth. This sophisticated explainer video masterfully articulates how Terraform addresses the inefficiencies of disparate systems, offering precise, unified environmental management through advanced, interconnected technology.

Why It Stands Out:

The Four-in-One Precision Grow Environment: The Terraform unit unifies cooling, heating, dehumidifying, and fanning capabilities, all managed with 10-level PWM control for unparalleled environmental stability. This integrated approach ensures every critical climate factor is precisely maintained, fostering healthy, vigorous growth that single-purpose devices can't match.

Mastering VPD and Dynamic Pressure Control: This video uniquely demonstrates the Terraform's real-time VPD (Vapor Pressure Deficit) automation with live kPa readings, alongside its pioneering 4-way duct system. This allows growers to create custom positive, negative, or neutral pressure configurations within the grow tent, effectively controlling odors and preventing unwanted particles.

* Your Entire Grow, Unified & App-Connected: The Terraform Series seamlessly integrates into the broader AC Infinity smart ecosystem, connecting with controllers, fans, humidifiers, and grow lights. Managed via a Wi-Fi-enabled app, growers gain remote control, custom automations, alerts, and historical data, ensuring continuous, optimal conditions even offline.

What We Can Learn

Employ unexpected animated characters to instantly capture attention and boost crucial message recall.

29. Fusion Health How it works video

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Duration : 16 seconds

This herbal liver support video by Fusion Health masterfully empowers viewers to embrace a vibrant life by illustrating the natural efficacy of its Liver Tonic. Through engaging motion graphics, seamless 2D/3D integration, and concise textual cues, it demystifies liver support, establishing trust and accessibility for proactive wellness.

Why It Stands Out:

Visually Anchoring an Active Lifestyle: The video opens with the Fusion Health Liver Tonic bottle precariously balanced, metaphorically representing "Liver life on the edge." This powerful visual then resolves into stability, directly connecting the product to a secure, active lifestyle for its users.

Simplified Science: Unpacking Natural Liver Support: The explainer clearly spotlights milk thistle through vibrant animation, visually demonstrating how this key ingredient supports healthy liver function and natural detoxification processes, making complex biological benefits easy to understand.

* Polished Presentation for a Trusted Wellness Brand: High-quality motion graphics, a clean aesthetic, and synchronized on-screen text contribute to a premium production value. This professional polish enhances the Fusion Health brand's credibility, positioning it as a trustworthy source for natural health solutions.

What We Can Learn

Quantify environmental benefits; timber buildings have ~40 percent less embodied carbon.

30. iCASH Abstract concept visualization

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Duration : 17 seconds

When faced with unexpected costs for essential home projects, accessing funds swiftly is key. This video ad impressively visualizes how quickly that need can be met. By directly addressing common financial pressures, it immediately connects with viewers seeking a rapid solution to get their projects underway before fall weather sets in.

The journey from identifying the need to showing funds on the way is remarkably condensed. The app interface is displayed with steps that appear minimal and straightforward. Through clever abstract concept visualization, the rapid e-Transfer process is made instantly understandable, positioning iCASH as an emergency helper capable of bridging financial gaps almost instantly, inspiring confidence in its speed.

What We Can Learn

Annual chargeback costs hit 100 billion dollars reduce financial loss with powerful data defense.

How does an informational explainer video simplify complex topics?

Complex topics are simplified through concise narratives, engaging visuals, and clear storytelling, making information accessible and memorable.

What are the 3 most important visual elements in an informational explainer video?

Essential visual elements include: Informative graphics Dynamic, purposeful animation A cohesive color palette

How can storytelling enhance an informational explainer video's impact?

Storytelling transforms data into relatable narratives, creating emotional connections and enhancing audience engagement and message retention.

Does animation improve clarity and engagement in an explainer video?

Animation clarifies complex ideas, boosts engagement, and makes learning enjoyable, leading to improved comprehension and retention.

How can I subtly integrate brand messaging into an explainer video?

Brand messaging is subtly integrated through visuals, narrative, and voiceover, reinforcing brand identity without disrupting the flow.

What call to action is most effective in an explainer video?

Effective calls to action are clear, concise, and compelling, motivating viewers to take desired actions like visiting a website or making a purchase.

How can competitor explainer videos inform my video's concept?

Competitor analysis reveals industry standards, audience expectations, and potential pitfalls, informing a unique and effective video strategy.

What pre-production steps are crucial for a successful explainer video?

Crucial pre-production steps include: Clearly defined objectives Target audience analysis Well-developed script

How can an animated explainer video drive conversions?

Animated explainer videos drive conversions by simplifying information, highlighting product value, and motivating viewers to take action. Fixed-fee pricing starts at $1000 for a 60-second video.

What music enhances an explainer video's message?

Music enhances the message by setting the tone, evoking emotion, and creating a cohesive viewing experience. Royalty-free music libraries are often used.

How can I make my explainer video memorable?

Memorable explainer videos utilize unique visuals, compelling storytelling, and a clear message that resonates with the target audience.

Which explainer video style best showcases a software product?

Software products are best showcased through screen captures, animated UI demonstrations, and clear explanations of key features and benefits.

How can a product demo video build brand awareness?

Product demo videos build brand awareness by showcasing product value, reaching a wider audience, and establishing brand authority.

What scripting best practices ensure a clear explainer video?

Effective scripting employs concise language, a logical flow, and a focus on key messages, ensuring clarity and engagement.

How do explainer videos fit into different marketing funnels?

Explainer videos are versatile marketing tools, effective across different stages of the sales funnel, from awareness to conversion. Typical turnaround time is 3-8 weeks.


Measuring Explainer Video ROI & Performance


Understanding the impact of an Informational Explainer Video involves looking beyond simple view counts. We analyze how effectively these videos hold attention and drive desired outcomes. This requires a strategic approach to interpreting viewer data, connecting engagement metrics to business objectives. By tracking user behavior within the video and post-viewing actions, organizations gain valuable insights for optimizing content and distribution.

Measuring performance begins with defining clear success metrics aligned with video goals. For lead generation, focus shifts to click-through rates on calls to action and subsequent form submissions. For customer support, completion rates on tutorial videos or reduced support ticket volume become key indicators. Different platforms offer diverse analytics tools. YouTube analytics, for instance, provide audience retention graphs revealing exact moments viewers lose interest, pinpointing areas for refinement.

We examine how video placement influences conversion. Integrating relevant explainers on website landing pages has demonstrated significant increases in conversions. Analyzing A/B tests on video thumbnails and titles helps maximize initial engagement and viewership start rates. For B2B contexts, LinkedIn's native video metrics offer insights into professional audience reach and engagement.

Optimizing content based on performance data is continuous. We analyze drop-off points to refine narrative flow or simplify complex sections. Understanding the user journey informs the optimal length and level of detail needed at each stage, ensuring video content aligns with audience needs for maximum impact. Accessible features like closed captions contribute to wider reach and potentially higher overall engagement statistics.


Why Advids for Informational Explainer Video?


At Advids, we create high-quality, original Informational Explainer Videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience translates your vision into compelling and effective animation.

Crafting Your Unique Animated Story:

Customized Informational Explainer Video Solutions: We tailor each project, whether it's a classic explainer video, character animation, or another style, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Informational Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.

Expertise You Can Trust:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Informational Explainer Videos. We've produced over 320 successful Informational Explainer Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies—including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—businesses trust Advids to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.


A Collaborative Partnership:

Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: Clear, open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Informational Explainer Videos.

Ready to unlock the potential of Informational Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:


What is a Informational Explainer Video?


An informational explainer video is a short, engaging video that aims to educate viewers about a specific topic, product, or service. These videos are typically concise and often use animation or motion graphics to make complex information easier to understand. The goal of an informational explainer video is to provide valuable insights and knowledge, while also capturing the viewer's attention and keeping them engaged.

Informational explainer videos can be used for a variety of purposes, such as product launches , customer onboarding , sales pitches , marketing campaigns , and customer support . They can be used to showcase new features and benefits, guide new users through a product or service, persuade potential customers to make a purchase, promote a specific product or service, or provide answers to common questions and concerns.


What do top Informational Explainer Videos have in common?


Mastering informational explainer videos requires a strategic approach to content and design.

Clear Objectives - Define specific, measurable goals to guide content creation.


What makes Informational Explainer Video effective?


Develop detailed buyer personas encompassing demographics, psychographics, and their level of familiarity with the subject matter. This ensures the video directly addresses their needs and questions.

Employ a narrative arc with a clear problem, solution, and benefit, ensuring emotional resonance . A compelling story keeps viewers engaged and invested in the information.

Prioritize visuals that directly support the narrative, using a consistent style guide for optimal clarity. Visually compelling storytelling enhances understanding and memorability.

Maintain a brisk pace, using dynamic transitions and concise language to prevent viewer fatigue. Strategic pacing keeps viewers engaged without sacrificing crucial information.

Select a voice talent whose tone and style align with the brand and target audience. An engaging voiceover complements the visuals and enhances comprehension.

Incorporate relevant data visualization techniques, such as charts and graphs , to simplify complex information. Data visualization makes complex information more accessible and understandable.

Include a clear and concise call to action at the end, guiding viewers towards the desired next step. A strong CTA encourages viewers to take the next step in their journey.

Structure the information logically, moving from general concepts to specific details in a clear and progressive manner. logical sequencing of information ensures easy comprehension.

Maintain brand consistency in visuals, messaging, and tone to reinforce brand recognition and recall. Brand consistency creates a cohesive and memorable experience.

Conduct A/B testing on different versions of the video to optimize engagement and conversion rates. Testing and iteration are crucial for maximizing the videos effectiveness.


How long should your Informational Explainer Video be?


Mastering explainer video length hinges on aligning video type, content complexity, and target audience engagement.

Pre-production Considerations for Determining Video Length:

  • What's the video's core message?
  • Who is the intended viewer?
  • How many key points need coverage?
  • What animation style best suits the message?
  • Does the style match the audience?
  • Which platform will host the video?
  • What's the desired viewer impact ?

Informational explainer video length guide

Informational Explainer TypesVideo LengthUse CaseFunnel
Whiteboard Animation60-90 secondsIdeal for complex processes, hand-drawn style adds personality and clarityAwareness/Consideration
2D Animation45-75 secondsSimplifies complex topics, engaging for diverse audiences, various styles possibleAwareness/Consideration
Animated Explainer30-60 secondsConcise explanations, versatile style choices, great for diverse audiencesAwareness/Consideration
Motion Graphics15-45 secondsShort, impactful, ideal for highlighting key data or features, dynamic visualsAwareness
Kinetic Typography30-60 secondsEmphasizes key messages, clean and modern aesthetic, excellent for data-driven contentConsideration/Decision


How to create Informational Explainer videos?


Crafting compelling informational explainer videos requires a strategic approach. Mastering the pre-production and production phases is key to creating videos that inform, engage, and drive results.

* Audience Definition - Deeply understanding your audience ensures the video resonates with their needs and knowledge level.

  • Script Development - A well-structured script with a clear narrative arc keeps viewers engaged and informed.
  • Visual Concepting - A strong visual style enhances understanding and memorability, making the information more accessible.
  • Storyboarding - Planning the visual flow ensures a cohesive and engaging viewing experience, maximizing impact.
  • Voice Recording - A professional voiceover adds authority and clarity, making the information more trustworthy.
  • Animation/Motion Graphics - Strategic animation simplifies complex information, improving comprehension and retention.
  • Video Editing - Smooth transitions and pacing maintain viewer engagement, preventing information overload.
  • SEO Optimization - Effective SEO ensures the video reaches the right audience, maximizing its reach and impact.
  • Video Promotion - Targeted promotion drives views and engagement, increasing the video's overall effectiveness.


How to Target Your Ideal Audience


Creating compelling explainer videos requires a deep understanding of your target audience. Let's explore how to connect with the viewers who matter most. We'll move beyond basic demographics and delve into the motivations, preferences, and online behavior of your ideal customer. This understanding will inform every decision, from scriptwriting to distribution.

Think about it: are you creating product explainer videos for tech-savvy entrepreneurs or established corporations? The tone, style, and even the platforms you choose will differ significantly. For example, 2D explainer video examples might resonate with a younger, digitally native audience, while a more formal approach might be suitable for enterprise clients. Consider showcasing explainer video examples for SaaS businesses when targeting tech professionals.

Let's dive into actionable strategies to pinpoint and engage your ideal viewers:

  • Understanding Your Viewer: Go beyond demographics and explore their psychographics – their values, interests, and lifestyle. Research their online behavior: which platforms do they frequent, and what type of content do they consume?
  • Competitor Analysis: Examine how your competitors target their audience. What works for them? Are there any untapped opportunities?
  • Addressing Needs: Identify your viewers' pain points and needs. Position your explainer video as a solution, demonstrating clear value and addressing their specific challenges.
  • Tailoring Your Approach: Craft your message to resonate with your audience's values and aspirations. Choose a video style and tone that aligns with their preferences. Select distribution channels where they spend their time online.

By continuously analyzing and adapting, we can ensure our explainer videos reach and resonate with the right audience, maximizing impact and driving results.


The Benefits of Professional Video Production


Having explored various explainer video styles, let's discuss why professional video production is crucial. A professionally produced Video Explainer can be the key to unlocking your message's full potential, transforming information into engaging narratives that resonate with your audience. Think about it: when we look at the best explainer video examples, we see the clear impact of expert storytelling and high-quality visuals.

Investing in professional video production elevates your brand, enhances credibility, and drives tangible results. It's about more than just polished visuals; it's about crafting a compelling story that connects with your viewers on an emotional level. For tech companies, explainer video examples for technology showcase how complex concepts can be made accessible and engaging through professional expertise.

  • Captivating Storytelling: Professionals transform information into compelling narratives that resonate with viewers, making your message memorable.
  • Elevated Brand Perception: High-quality Business Explainer Videos create a lasting impression, enhancing brand credibility and trust.
  • Targeted Audience Engagement: Professionals optimize videos for viewer retention, ensuring your message sticks and drives action.
  • Data-Driven Optimization: Experts analyze video performance to inform continuous improvement, maximizing impact and ROI.

Partnering with professionals ensures your videos stand out, maximizing their impact and achieving your business objectives. From concept to completion, they handle the entire process, freeing up your time and resources. This allows you to focus on what you do best – running your business – while leaving the video production to the experts.


Choosing the Right Explainer Video Style


Creating compelling explainer videos hinges on choosing the right style. Let's explore how to make informed decisions that resonate with our target audience. Remember, a video for tech-savvy entrepreneurs differs from one for established corporations. Think about animated explainer video examples for a younger audience versus a more formal approach for enterprise clients.

We need to consider several factors. Are we targeting a digitally native audience who might appreciate 2D animation? Or are we speaking to tech professionals who would connect with explainer video examples for SaaS businesses?

  • Audience Compatibility: Match the style to your viewers' preferences. A playful 2D animation might resonate with a younger demographic, while a sleek motion graphic design could appeal to a corporate audience.
  • Message Complexity: Simplify complex topics with animation. Whiteboard animation excels at breaking down processes, while kinetic typography highlights key data points.
  • Brand Alignment: Maintain a consistent brand identity. Ensure the chosen style complements your brand's visual language and overall tone.
  • Platform and Budget: Optimize for your chosen platform and budget. Short, impactful motion graphics thrive on social media, while longer-form animated explainers suit website landing pages. Consider production costs and timelines.

By carefully considering these factors, we can create top explainer video examples that effectively communicate our message and achieve our marketing goals. Crafting effective marketing Explainer Videos requires a strategic approach to style, ensuring it aligns with our audience, message, and brand.


Creating a Compelling Call to Action


Crafting a compelling call to action is the final piece of the explainer video puzzle. It's the bridge between engaging content and desired results. We want viewers to take action, whether it's exploring our website, subscribing to our newsletter, or making a purchase. A well-crafted CTA transforms passive viewers into active participants.

Think of your CTA as the final handshake, the closing argument, the invitation to connect further. It's the moment where we guide our audience towards the next step in their journey. Let's explore how to make that final impression count.

  • Clarity: A clear CTA leaves no room for ambiguity. Viewers instantly grasp the desired action. "Learn More" is far more effective than a vague "Click Here."
  • Conciseness: Respect your audience's time. Keep your CTA brief and impactful. "Get Started Today" conveys urgency and clarity in just three words.
  • Compelling Language: Use action-oriented verbs and persuasive language to inspire action. "Download Now" or "Join Our Community" encourages immediate engagement.
  • Value Proposition: Highlight the benefit of clicking that button. What's in it for them? Will they gain access to exclusive content, a special discount, or valuable insights?

A strong CTA isn't just about telling viewers what to do; it's about showing them why they should. Let's look at some informational explainer video examples and explainer video examples for education to see how effective CTAs drive conversions. Educational Videos, for instance, might use CTAs to guide learners to the next lesson or supplementary resources. Explainer Videos, on the other hand, often focus on driving website traffic or generating leads. By analyzing successful examples, we can learn how to tailor our CTAs to specific audiences and objectives.

Author & Editor Bio

Author Jai Ghosh

A video producer with a passion for creating compelling video narratives, Jai Ghosh brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.