Values are the bedrock of any successful company. They guide decision-making, shape company culture, and ultimately, build trust with your audience. In today's increasingly digital world, showcasing these values authentically and engagingly is more critical than ever.
From employee spotlights to customer success stories, the possibilities for showcasing your company's values through video are virtually limitless. So, let's dive in.
1. Atlas Copco
Atlas Copco is a company that manufactures industrial equipment, and this video is designed to showcase their new air compressor, the GA VSDË¢.
Video Design - This is a Values Driven Company Video with a futuristic aesthetic. The video features a digital interface with futuristic-looking gauges that showcase the different features of the compressor. The graphics are sleek and professional, with sharp angles and glowing neon accents.
The video visually communicates the need for an innovative solution to pressure drops that occur when a compressor reaches its maximum capacity. Using bright blue and neon green accents, the video clearly showcases the boost flow mode, and how it resolves pressure drops. The tone of the video is confident and authoritative, highlighting the advanced capabilities of the Atlas Copco GA VSDË¢. The video effectively showcases the benefits of the GA VSDË¢, and how it can improve productivity in industrial settings.
2. Gelato
Gelato is a decentralized backend network that enables developers to automate smart contract executions. The video is designed to introduce Gelato and highlight its unique automation capabilities.
Video Design - The video utilizes a Values Driven Company Video style to engage viewers. The use of vibrant colors, dynamic shapes, and abstract imagery creates a visually appealing and futuristic aesthetic. Smooth transitions and well-timed animations enhance the overall flow and make the content easily digestible. The 3D design style, with floating elements, is well-suited for explaining Gelato's automation capabilities.
The video effectively conveys the complexities of blockchain automation through a simple and engaging visual language. The abstract yet visually appealing design complements the technical nature of the subject matter, making it more accessible to a wider audience. The overall tone of the video is upbeat and optimistic, showcasing Gelato as a powerful tool for building a more efficient and automated future in web3.
3. Boyd
Boyd helps bring medical wearables to life. This video is designed to showcase Boyd's expertise in creating innovative solutions for the medical industry.
Video Design - This Values Driven Company Video uses visual elements, such as 3D models of medical wearables and body parts, to illustrate the company's capabilities.
The use of close-up shots and animated transitions creates a dynamic and engaging experience, emphasizing the intricate details of the products.
The combination of 3D animation and visual storytelling creates a compelling narrative that highlights Boyd's capabilities in the medical wearables industry. The video clearly portrays the benefits of Boyd's solutions and provides viewers with a clear understanding of the company's commitment to innovation.
The video's visual style emphasizes precision and detail, which are crucial factors in the medical wearables market. By showcasing its expertise through visual elements, Boyd builds confidence in its ability to deliver high-quality and innovative solutions.
The use of minimalist graphics and a clean aesthetic ensures that the focus remains on the product, highlighting the company's dedication to creating functional and reliable medical wearables.
The video effectively communicates the value proposition of Boyd's solutions, making it a strong asset for their overall marketing efforts.
4. Bosch
Bosch is a leading company in micro-electromechanical systems (MEMS) and provides sensors for use in various consumer and industrial applications. This video is designed to introduce the working principle of an accelerometer, one of the most common types of MEMS sensors.
Video Design - The video begins with a simple graphic illustrating the wide variety of uses of accelerometers. This Values Driven Company Video is designed to explain how the sensor works. The video seamlessly transitions into a cutaway animation of a car's interior, highlighting the use of an accelerometer in collision detection systems. A 3D animation of the sensor itself showcases its intricate design and the internal elements.
The video's concise and engaging animation style, coupled with clear graphic depictions, successfully conveys the complex workings of the accelerometer. The clean and minimalist visual design focuses viewer attention on the key components and functionality of the sensor. The animation style creates an informative yet approachable tone, perfectly suited for the target audience of engineers, developers, and anyone curious about this innovative technology.
5. Boston Scientific
Boston Scientific is a healthcare company committed to advancing science for life. This video is designed to explain how the ControlRad system can reduce radiation exposure for both the operator and the patient during diagnostic and interventional cardiac catheterization procedures.
Video Design - This video offers a New Capability Overview Video. The visual design of the video relies heavily on illustrations and graphics. The graphics are clean, simple, and easy to understand, using a combination of 2D and 3D elements. It utilizes a light blue background color for most scenes, which is paired with soft grey and white color elements. The video showcases a simple, yet effective graphic style. The visuals are visually engaging, using arrows, a circular graphic, and easy-to-read text to break down the clinical trial, REDEFINE.
The video's narrative and visual style effectively communicate its objective: to demonstrate the benefits of ControlRad during cardiac catheterization procedures. The video uses a calm and informative tone throughout, reassuring viewers that the ControlRad system is a safe and effective solution.
6. Malaysia Airlines
Malaysia Airlines' video is designed to promote safe travel and instill confidence in passengers.
Video Design - This Values Driven Company Video utilizes a paper-like, illustrative style, which creates a whimsical and reassuring tone. The characters are simple and engaging, using bright colors and clear lines. The video uses a clean, bright color palette and a focus on close-up details. This design approach helps to make the safety measures feel approachable and understandable.
The design of the video, with its focus on cleanliness, safety protocols, and the smiling faces of the passengers and crew, effectively conveys the message that Malaysia Airlines is committed to providing a safe travel experience. The cheerful, optimistic tone helps to alleviate any anxieties passengers might have about traveling in the current climate. This video design is well-suited to its target audience, reassuring them of the safety and cleanliness of Malaysia Airlines.
7. Breton
Breton is a company that manufactures high dynamic and high precision 5 axis monobloc vertical gantry machining centres. This video is designed to showcase their E2 machine, highlighting its versatility and capabilities.
Video Design - The video is a Animated Explainer Overview Video that utilises sleek and modern graphics. The visual design features a black background with bright red and white lines that create a dynamic and futuristic aesthetic. The high quality of the graphics creates a sense of professionalism and sophistication, which is enhanced by the sleek and modern design of the E2 machine itself. The 3D animations seamlessly transition between different angles of the machine, allowing the viewer to fully appreciate its intricacies.
The video's visual style effectively communicates the machine's precision and high-performance capabilities. The design of the video, with its use of bold colors, intricate animations, and high-quality graphics, reinforces the overall message of advanced engineering and precise craftsmanship. The tone is confident and professional, showcasing the company's commitment to innovation and cutting-edge technology. The video seamlessly blends visual appeal with informative content, providing viewers with a comprehensive understanding of the machine's features and benefits.
8. Milliken
This video is designed to introduce Milliken entrance flooring and its high-performance OBEX entrance flooring system. The video focuses on the health, safety, and cleanliness benefits of using this type of flooring.
Video Design - The video starts with an engaging visual of people walking in a busy, modern interior space. It then uses simple 3D animation of the OBEX logo and its key features. This approach is ideal for Application Feature Overview Videos, as it allows for the viewer to easily visualize the product and its benefits. The use of clean graphics, minimalist design, and a clear and concise message makes it an effective and engaging video.
The video's visual style effectively communicates its objective, which is to showcase the benefits of Milliken OBEX entrance flooring. The clean and minimalist design and animation highlight the product's high-performance qualities. The video takes a simple approach, demonstrating the effectiveness of the system with clear visuals. The tone of the video is informative and professional, highlighting the importance of creating a healthier, safer, and cleaner environment for all.
9. Duerr Dental
Duerr Dental is a German company that makes dental equipment, specializing in x-ray systems. This particular video is designed to showcase the capabilities of the VistaVox S and VistaVox S Ceph cone-beam computed tomography (CBCT) machines.
Video Design - The video uses 3D animation to depict the product and its features. The design is simple and clean, featuring a dark blue background and a focus on the product. The screen displays various images to highlight the Product Capability Overview Video. These images include the VistaVox S CBCT, the different types of x-rays, and a comparison between the 2D and 3D images.
The video's visual style is clean and engaging, communicating the benefits of the product. The design of the video is very simple and straightforward, and it uses a calm and reassuring tone. This style ensures the viewers understand how the product works, and the video provides the right amount of information without overwhelming them.
10. Enable
Enable is a collaboration platform that optimizes the performance of B2B deals, while improving financial transparency and operational efficiency. The video is designed to introduce Enable and showcase its capabilities.
Video Design - Enable uses a Values Driven Company Video to explain its product, using simple yet engaging visuals. The bright, colorful graphics grab the viewer's attention, and the use of 3D animation adds a fun and engaging touch. A cartoon character walks through a stylized landscape, showcasing the different components of the platform and highlighting its ability to model complex rebate deals with ease. The clean lines and simple design elements make the video easy to understand, allowing viewers to grasp the key features of Enable.
The video uses a lighthearted and approachable tone, highlighting the ease with which Enable can manage complex rebate deals, while also showcasing the platform's ability to improve financial transparency and operational efficiency. The video demonstrates a variety of use cases for Enable, from product launches to growth incentives, further emphasizing the platform's versatility. This approach effectively communicates the benefits of using Enable to businesses, making the video engaging for both technical and non-technical audiences.
11. Toyota
Toyota is a leader in material handling solutions. This video is designed to introduce their new compact electric forklift, the Traigo 24, that is ideal for simpler applications.
Video Design - This Values Driven Company Video showcases the Traigo 24 electric forklift in a warehouse environment. The video is sleek and professional, featuring realistic graphics and smooth animation. The camera angles and lighting create a sense of depth and scale.
The use of animation helps to communicate the Traigo 24's features and benefits. The video clearly shows the forklift's maneuverability, making it easier for the viewer to understand its advantages. The animation provides a realistic representation of the forklift's capabilities in a warehouse environment, further enhancing the video's effectiveness. The video's professional tone emphasizes Toyota's reputation for quality and innovation.
12. Smith & Nephew
Smith & Nephew is a medical device company, and this video is designed to promote their Corii robotic system for surgical procedures.
Video Design - The video is a Values Driven Company Video that uses 3D models to illustrate the components and features of the Corii Robotic System. The video's design is sleek and modern, with a focus on showcasing the robotic system's technology. It uses smooth transitions and a dynamic camera movement that provides a clear view of the robotic system. The colors in the video are muted, with a focus on dark backgrounds that highlight the robotic system's sleek design. The animation is high quality, with sharp details and a realistic look.
This visual style successfully communicates the innovation and advanced technology that Smith & Nephew is bringing to the surgical robotics market. The sleek and modern design conveys precision and sophistication, which is crucial for attracting medical professionals and building trust in the brand. The video's design elements, such as the smooth animation and dynamic camera movement, also highlight the smooth and precise movements of the Corii robotic system. The video effectively showcases the benefits of the robotic system while maintaining a professional and engaging tone.
13. Deloitte
Deloitte Alpha Platform is a digital transformation accelerator that can help organizations get new propositions out in three months. The video is designed to show how the platform can help organizations accelerate their digital transformation.
Video Design - The video uses a 3D animation style with simple graphics and a muted color palette. The 3D animation style adds a sense of playfulness to the video. The graphics are clean and simple. The muted color palette adds a sense of professionalism to the video. The 3D animation style highlights the key concepts and features of the platform and helps make the video a good "Features Overview Video."
The animation style is simple, but it is effective in communicating the benefits of the platform. The visuals are bright and engaging. The overall tone of the video is upbeat and optimistic. The video successfully conveys how the platform can help organizations achieve their digital transformation goals.
14. Teledyne
Teledyne is a company that designs and builds high quality products for space systems. This video is designed to introduce their newest product, the world's most compact Radiation Tolerant 4GB DDR4 memory.
Video Design - This Animated Product Capability Overview Video uses simple, clean illustrations that effectively communicate the message of the video. Using a light blue background with simple white clouds and birds, the video emphasizes the simplicity and clarity of Teledyne's new product. The use of animated characters and simple office environments, helps the viewer understand how this new memory will impact employees.
The video is visually engaging and well-designed to communicate the objective of the video, which is to introduce Teledyne's new DDR4 memory for space systems. The video uses a lighthearted and humorous tone to illustrate a relatable scenario of a stressed worker, which helps the viewer connect with the benefits of this new product. The video's animation style and narrative, successfully emphasize the product's ability to perform reliably in extreme environments, and provide a simple, easy-to-understand solution for employees who are experiencing stress at work.
15. AEL
AEL is a leading provider of lighting solutions for utilities. The video is designed to showcase the AEL 75LED floodlight and its features, benefits, and applications.
Video Design - The video uses 3D animations to visualize the AEL 75LED floodlight. The 3D graphics are sleek, modern, and very high quality. Black background is used to focus attention on the product. The video features a variety of close-ups, revealing the floodlight's design elements like the housing, LEDs, and mounting options, creating a Enterprise Application Feature Capability Overview Video.
The visual style of the video effectively communicates the video's objective of introducing the AEL 75LED floodlight to a utilities audience. The video's clean and minimalist design complements the product's robust nature. The 3D animations engage the viewer by offering a dynamic view of the floodlight and its specifications, further reinforcing the brand's commitment to innovation and efficiency in lighting solutions. The video's focus on design and detail highlights the product's quality and reliability.
16. AUMA
Coralink is a digital ecosystem by AUMA that provides support solutions for plant operations. This video is designed to introduce the ecosystem and highlight its benefits.
Video Design - The video utilizes a 3D design with a focus on simple, clean graphics, and an easily accessible visual style. The Application Overview Video displays a plant, and its equipment, while showcasing a network of hexagonal shapes representing CORALINK. Each hexagon features a different icon that symbolizes a key aspect of the ecosystem.
The visual style of the video effectively communicates the goal of providing comprehensive support for plant operations. AUMA achieves this by showcasing the seamless integration of the ecosystem into the plant environment. The 3D visuals create an immersive experience and the clean graphics allow the viewer to easily understand the concept of a digital ecosystem, further emphasizing CORALINK's focus on digital transformation.
17. PanMon
PanMon is a pantograph condition monitoring system developed by Ricardo. The video is designed to highlight the importance of pantograph monitoring in protecting the overhead wire apparatus and onboard equipment.
Video Design - This is a Animated Business Overview Video showcasing how PanMon uses real-time data to identify vehicles that pose a risk to the catenary apparatus. The video utilizes high-quality graphics and animation to visually represent a train traversing a track, with a detailed focus on the pantograph and overhead wires. This visual design effectively conveys the complex workings of the system and its real-world applications.
The visual style of the video effectively communicates the objective of PanMon which is to identify potential issues before they lead to significant damage or service disruptions. The use of animation and clear graphics helps to make the complex topic of pantograph condition monitoring easily understandable, creating a positive and informative tone. The video's focus on the practical benefits of PanMon, its real-time monitoring capabilities, and its ability to reduce costly repairs resonates with the target audience of infrastructure managers and operators. This engaging approach helps to demonstrate how PanMon provides a valuable solution to a common problem within the rail industry.
18. BITZER
BITZER provides refrigeration systems that keep goods cold, processes safe, and buildings cool. The video is designed to introduce BITZER Digital Network, a digital solution that provides real-time data on refrigeration system operations.
Video Design - The video highlights the importance of refrigeration systems, using 3D graphics to show how compressors operate. It emphasizes the seamless integration of the BITZER Digital Network, making it a good Business Overview Video. It utilizes a clean, modern aesthetic with sleek graphics and a 3D representation of a city skyline to showcase the product's reach and scale. The use of green color in the video makes a connection between BITZER and the environment, highlighting its commitment to sustainable solutions.
The video effectively communicates the benefits of using the BITZER Digital Network, such as its ability to provide information about refrigeration system operations in real-time. The 3D animation and graphics, along with the use of cityscapes, contribute to the video's professional and engaging tone. This approach effectively portrays the solution's value proposition to target audiences. The video concludes with a call to action, inviting viewers to learn more about BITZER Digital Network, which aligns with the video's overarching goal to promote the product and its capabilities.
19. DermaConcepts
DermaConcepts is a skincare brand focused on delivering advanced skincare technology to clients. This video is designed to demonstrate how to use their innovative DF Mobile device.
Video Design - DermaConcepts utilizes a clean and sleek visual style that enhances their high-tech brand identity. The video showcases the DF Mobile in a clean white background with geometric shapes. This background highlights the device's sleek design, creating a visually appealing and professional aesthetic. The Product Animation Overview Video focuses on the product's features by showcasing it from different angles and zooming in on key details. This helps to visually communicate the product's key functions and benefits.
The video's minimalist design style creates a modern and sophisticated tone that appeals to a sophisticated audience. The 3D animation coupled with the clean aesthetic effectively communicates the technology behind the product and its ability to deliver a premium skincare experience. This visual style successfully positions the product as a cutting-edge solution for achieving beautiful skin.
20. NICE
NICE Enlighten AI for Vulnerable Customers helps businesses ensure the fair treatment of vulnerable customers. The video is designed to communicate the benefits of using NICE's AI-powered solution for identifying and helping vulnerable customers.
Video Design - The video utilizes 3D graphics and simple animations to create a Corporate Overview Video that is both engaging and informative. The video features a light blue and purple gradient background with 3D elements such as a desktop computer, a phone icon, and a headset. The 3D graphics help to bring the narrative to life and make it more relatable to the viewer.
The visual design of the video effectively communicates the key message of the video - that NICE's solution helps businesses to identify and support vulnerable customers. The tone of the video is professional and informative, while the use of bright colors and simple animations keeps the video engaging.
21. Pinkerton
Pinkerton delivers a crime index and data analytics that allows users to make immediate decisions with confidence. The video is designed to showcase the value of the product.
Video Design - The video is a Values Driven Company Video, depicting the product as puzzle pieces. The video is visually engaging with a clean, sharp look. The 3D graphics and animation style are modern, and each piece of the puzzle represents various aspects of the Pinkerton product.
The visual style of the video effectively communicates the objective and drives the video's goal. The use of puzzle pieces represents the complex data points that Pinkerton collects, analyzes and validates. The 3D animation and the overall tone convey trust and reliability to the audience, creating a sense of security and confidence in Pinkerton's abilities.
22. Fujitsu
Fujitsu is a technology company that provides secure High Performance Computing solutions. This video is designed to showcase the benefits of Fujitsu's High Performance Computing solutions.
Video Design - This is a Animated Overview Video that uses simple graphics and animations. The video focuses on showcasing the challenges of modeling complex scenarios. The 3D animated city model is presented as the central idea for the video, and the challenges are presented using 3D animations.
The visual style of the video uses a light grey color palette with accents of blue, turquoise, and red, which is consistent with the Fujitsu brand. This simple, but effective, design clearly communicates the complexity of real-life challenges. The use of 3D animations helps to bring the complex concepts to life, and the video's tone is informative and engaging.
23. OECD
The OECD video is designed to highlight the importance of adapting to climate change and how certain countries are taking steps to mitigate its effects. It focuses on the consequences of climate change, including extreme weather events and rising sea levels, and showcases the efforts of various nations to address these challenges.
Video Design - The video is stylized with a unique and compelling visual design. It uses 3D animation, with a low-poly aesthetic, that creates a dynamic and eye-catching style. This simple, yet bold design emphasizes the key points, ensuring clarity for the viewers. The use of bold colors, such as green, blue, and white, further amplifies the visual appeal and resonates with the brand's focus on climate change.
The narrative and visual design are closely intertwined, effectively communicating the message. The video's tone is serious yet optimistic, highlighting the need for action while showing examples of progress being made. The OECD's focus on global collaboration is exemplified through its animated character representing individuals and the interconnectedness of the world through climate change. The video design and narrative together highlight the importance of international cooperation to tackle climate change effectively.
24. Expleo
Expleo has created the ExpleoSmeeta Briefcase. The video is designed to introduce the product, explaining its features and benefits.
Video Design - The video is a Animated Startup Overview Video with a sleek and modern look. The color palette is mainly blue and purple, which gives the video a futuristic and sophisticated feel. The 3D animation is well done and makes the video engaging and visually appealing. The briefcase is a central element of the video, showcased in different settings. The animation, particularly for the character, is a little stiff, but it communicates the key message effectively.
The video design successfully communicates the objective of the video. The bright colors, futuristic graphics, and animation style project a sense of innovation and progress. This approach captures the attention of the viewer, highlighting the security testing aspect of the product. The video establishes a confident and assertive tone, emphasizing Expleo's expertise in cybersecurity. The use of the briefcase as a central element provides a physical representation of the solution, making it relatable and approachable. The overall video design successfully connects the product to the industry and its audience, encouraging further exploration.
25. Agilent
Agilent provides inert gas chromatography parts for GC and GC/MS systems. This video is designed to show how these parts create an inert flow path, which provides reliable and consistent inertness for accurate analysis.
Video Design - The video uses 3D animation to depict the flow of gas through the GC and GC/MS systems. The video focuses on the interaction between the inert GC parts and the analytes. It shows the movement of the analyte samples, the injection process, and how the parts help in the separation of the analytes on the column. These animated depictions of the inert flow path contribute to the overall visual appeal of the video. The graphics used in the video are clean and sharp, providing an excellent overview of the Agilent inert flow path and how it works. The video successfully presents a Animated Storytelling Overview Video.
The use of 3D animation helps Agilent showcase the intricacies of the inert flow path and its advantages. The smooth transitions between different components, along with a clean and professional visual style, keep the viewer engaged throughout the video. The animation allows Agilent to clearly demonstrate the benefits of using their inert GC parts, and how the parts contribute to the accuracy and reproducibility of results in GC and GC/MS systems. The video adopts a neutral and informative tone, making it suitable for a wide range of audiences, including scientists, researchers, and analytical professionals.
26. Thermo Fisher
This video showcases Thermo Fisher scientific's comprehensive solutions for cell and gene therapy development, guiding viewers through the journey from research to commercialization. It emphasizes the company's commitment to supporting every stage of the process, ensuring the successful transformation of cells into life-saving therapies. This Animated Landing Page Overview Video effectively communicates the company's values and driven approach.
The video's design style effectively conveys the intricate process of cell and gene therapy development. Advanced visuals, such as the 3D representation of a hand receiving a cell infusion, symbolize the delicate nature of these therapies. The use of clear and concise graphics, like those illustrating secure packaging and cold-chain logistics, underscores Thermo Fisher scientific's dedication to maintaining the integrity and safety of cell therapies throughout the entire process. The animation style used in this company video ad effectively simplifies complex scientific concepts, making it accessible to a wider audience.
The inclusion of laboratory equipment visuals further reinforces the company's expertise in providing cutting-edge tools for cell and gene therapy research and development. By combining informative visuals with a clear and concise message, the video effectively demonstrates thermo fisher scientific's commitment to advancing cell and gene therapy development. The design style not only educates viewers about the complexities of the process but also instills confidence in the company's ability to provide the necessary support and resources for success in this rapidly evolving field.
27. Vaisala
Vaisala is a global leader in industrial measurements. This video is designed to showcase the Indigo family, a customizable instrument platform designed to improve process measurements.
Video Design - Vaisala's video is a well-crafted Feature Overview Video. The video utilizes high-quality 3D graphics, showcasing the Indigo family in different industrial settings. The visuals are clean, sharp, and easy to understand. The video uses 3D animation to provide a detailed explanation of the Indigo family's modularity and features. It moves from one environment to another, demonstrating the applicability of the product in various industrial settings.
The video seamlessly combines the high-quality visual design and the informative narrative, communicating the benefits of Vaisala's Indigo family. The video style is professional, informative, and engaging. It effectively highlights the importance of accurate measurements for process efficiency, safety, and product quality. The video is able to convey a sense of reliability and precision associated with the Vaisala brand. It effectively drives the video goal of showcasing the Indigo family and its capabilities.
28. Kemppi
Kemppi WeldEye is a solution that enables efficient management of welding production, with documentation of projects weld by weld. The video is designed to introduce this solution and its key features, highlighting its capabilities.
Video Design - The Values Driven Company Video uses simple but clean graphics, with a light grey color palette, making it easy to follow the narrative of the video. Orange highlights important features and functions within the software. The user interface design is shown in detail, demonstrating the user-friendliness of WeldEye.
The overall visual style of the video is minimalist, which effectively communicates the benefits of WeldEye. The simplified graphics and animation enhance the user-friendliness aspect of the software, creating a positive and confident tone for the viewer. The video focuses on the user experience and its ease of access, which is emphasized by highlighting the cloud-based platform and mobile app availability. The video provides a clear understanding of the Value Proposition of WeldEye, demonstrating how it streamlines welding production and improves project management efficiency.
29. EPSON
EPSON is showcasing their PowerLite L-Series laser projectors, a range of compact and powerful projectors. The video is designed to highlight the features and benefits of this product line, focusing on the bright and vibrant images produced by the projectors.
Video Design - The video uses a Animated Overview Teaser Video style, showcasing the sleek design of the projectors. The sleek and modern design of the video complements the product's aesthetic. The video showcases the projector's features through a clean animation style, with sharp lines and high-quality graphics, which are essential to a Animated Overview Teaser Video. The animation provides a compelling visual representation of the projectors' performance, emphasizing their brightness and color accuracy.
The video effectively communicates EPSON's goal to inspire potential customers by showcasing the power and versatility of the L-Series laser projectors. The visual style is simple but impactful, emphasizing the product's features and capabilities. The video adopts a professional and confident tone, which aligns well with EPSON's brand image. The animation helps to capture the attention of viewers and effectively convey the benefits of these projectors.
30. Cubic Values Driven Company Video
Cubic is a technology company that focuses on mission and performance solutions. This video is designed to introduce viewers to the Vocality RoIP, a device that helps create a single unified radio system with push-to-talk connectivity.
Video Design - This video uses 3D animated graphics, taking the viewer on a journey into the technology, highlighting each component. The graphic design is clean, high quality, and visually engaging. The viewer is able to easily follow the product disassembly and see exactly how the technology operates. This approach makes it a good Animated Business Overview Video.
This visual style is successful because it allows Cubic to communicate the complexity of their product in a way that is easy to understand. The animated design allows the viewer to visualize how the product works, and the high quality of the graphics helps to create a sense of trust. The video tone is clear, concise, and professional. The video conveys the message that Cubic is a reliable and innovative company.
Key Takeaways
Customer Journey Design
A values-driven company video can act as a dynamic roadmap for your customer's journey, guiding them through each stage from initial awareness to becoming a loyal advocate. It's about forging a genuine connection, not just delivering a sales pitch.
Awareness Stage: Introduce your company and the problem you solve. Showcase your values and how they align with the customer's desire for a solution. Use short, engaging videos on social media to capture attention.
Consideration Stage: Provide more in-depth information about your product or service and how it addresses customer pain points. Feature customer testimonials and demonstrate the tangible benefits of choosing your company. Host longer, more detailed videos on your website and landing pages.
Decision Stage: Reinforce your value proposition and address any remaining concerns. Offer a clear call to action, encouraging viewers to take the next step, such as requesting a demo or making a purchase.
Retention Stage: Showcase your commitment to customer success and ongoing support. Feature videos that highlight your customer service culture and provide valuable resources for existing customers.
By aligning your video content with each stage of the customer journey, you can create a seamless and engaging experience that builds trust and fosters long-term relationships.
Values-Driven Narratives
Choosing the right narrative is crucial for a compelling values-driven company video. Here are a few effective approaches:
The "Hero's Journey": This classic narrative structure follows a customer facing a challenge and overcoming it with the help of your product or service. It highlights their transformation and aligns it with your company's values. Example: A fitness company might feature a customer who struggled with weight loss but achieved their goals using their program and support system.
"Day in the Life": Offer a glimpse into your company culture by following an employee who embodies your values. Showcase their passion and how it translates into their work, humanizing your brand and demonstrating your commitment to your employees.
"Origin Story": Share the story behind your company's inception, emphasizing the values that fueled its creation and continue to drive its mission. This can be particularly effective for startups or companies with a strong social mission.
"Impact Report": Present a visually engaging report on your company's positive social or environmental impact. This demonstrates your commitment to values beyond profit and can resonate with customers who prioritize ethical and sustainable practices.
Solving Customer Pain
Addressing customer pain points in a values-driven company video requires empathy and a focus on solutions.
Demonstrate Understanding: Show that you genuinely understand your customer's challenges. Use authentic language and avoid overly promotional tones.
Values-Driven Solutions: Showcase how your company's values directly translate into features or services that alleviate those pain points. For example, if your company values sustainability, highlight how your product helps customers reduce their environmental impact.
Customer Testimonials: Feature testimonials from real customers who have experienced tangible relief from their problems thanks to your company. This builds credibility and trust.
Example: A software company might create a video addressing the pain point of inefficient project management. They could showcase how their software, built on the values of collaboration and transparency, streamlines workflows and improves team communication.
Key Video Touchpoints
A values-driven company video should be strategically placed at key touchpoints throughout the customer journey to maximize its impact.
Website: Feature it prominently on your homepage, "About Us" page, and relevant product or service pages. This allows visitors to quickly understand your company's values and mission.
Social Media: Share it across your platforms, optimizing for each channel's unique audience and engagement style. Use shorter, attention-grabbing clips for platforms like Instagram and TikTok, and longer, more in-depth videos for YouTube or Facebook.
Email Marketing: Embed it in welcome emails, newsletters, and nurture campaigns to reinforce your values with subscribers. This can help build stronger relationships with your audience.
Recruiting: Showcase it on your careers page and job postings to attract talent aligned with your company culture. This can help you attract candidates who are passionate about your mission and values.
Boosting Video Engagement
Engagement hinges on capturing attention and fostering a two-way conversation. For a values-driven company video, this means bringing your values to life in a way that resonates with your audience.
Storytelling is Key: Craft a narrative that evokes emotion and connects with viewers on a personal level. Use relatable characters and situations to make your values tangible.
Visual Appeal Matters: High-quality visuals, animation, and a captivating soundtrack can elevate your video from informative to unforgettable.
Interactive Elements: Encourage active participation through polls, quizzes, or calls to action that prompt viewers to engage directly with your brand. Ask questions, encourage comments, and create opportunities for viewers to share their own experiences.
By creating a video that is both informative and engaging, you can capture your audience's attention and leave a lasting impression.
Winning Video Strategy
A winning strategy for a values-driven company video requires clear objectives, audience understanding, and a commitment to authenticity.
Define Your Target Audience: Who are you trying to reach? What are their values and pain points? Tailor your message and visuals to resonate with their specific needs and interests.
Establish Clear Objectives: What do you want to achieve with this video? Increased brand awareness? Lead generation? Employee engagement? Clearly defined goals will guide your creative direction and measurement strategy.
Craft a Compelling Narrative: Storytelling is key. Develop a narrative that resonates emotionally and authentically conveys your values. Use relatable characters and situations to make your message memorable.
Measure and Analyze: Track key metrics like views, engagement, and conversions to gauge the video's effectiveness and make data-driven adjustments. This will help you optimize your video strategy over time.
Building Customer Trust
Trust is earned, not given. A values-driven company video can be a powerful tool for building trust by showcasing your company's commitment to transparency and authenticity.
Showcase Real People: Feature genuine customer testimonials and employee stories that highlight the positive impact of your company's values. This humanizes your brand and builds credibility.
Go Behind the Scenes: Offer a glimpse into your company culture, showcasing your team, your workspace, and the day-to-day embodiment of your values. This demonstrates transparency and builds trust.
Address Concerns Directly: Acknowledge common customer concerns or industry challenges and demonstrate how your values guide your approach to addressing them. This shows that you are responsive and committed to customer satisfaction.
By being open, honest, and genuine in your video, you can build trust with your audience and foster stronger relationships.
Elevating Brand Perception
In today's competitive landscape, a strong brand perception is invaluable. A values-driven company video can be instrumental in shaping how your audience perceives your brand.
Tell Your Story Authentically: Share the story behind your brand, your mission, and the values that drive your every decision. This helps your audience connect with your brand on a deeper level.
Highlight Your Impact: Showcase the positive contributions your company makes to your industry, your community, or the world at large. This demonstrates your commitment to making a difference and can enhance your brand's reputation.
Humanize Your Brand: Feature the faces behind your brand – your employees, your customers, your partners – to create a relatable and trustworthy image. This helps your audience see your brand as more than just a faceless corporation.
By crafting a video that showcases your brand's values and impact, you can improve brand perception and build stronger relationships with your audience.
Driving Sales with Video
While a values-driven company video shouldn't be a blatant sales pitch, it can effectively drive sales by subtly weaving your value proposition into a compelling narrative.
Focus on Customer Success: Feature customer testimonials that highlight how your product or service has helped them achieve their goals or overcome challenges. This demonstrates the value of your offering in a relatable way.
Demonstrate Value: Clearly articulate the unique value proposition of your product or service, emphasizing how it aligns with your company's values. For example, if your company values innovation, highlight how your product offers cutting-edge features that solve customer problems in new and better ways.
Include a Clear Call to Action: Encourage viewers to take the next step, whether it's requesting a demo, downloading a resource, or making a purchase. Make it easy for them to engage with your brand and learn more about your offerings.
By showcasing the value of your product or service in a way that aligns with your company's values, you can drive sales and build stronger customer relationships.
Video-Powered Customer Service
A values-driven company video can be a valuable asset to your customer service strategy, providing proactive support and reinforcing your commitment to customer satisfaction.
Create Engaging FAQ Videos: Address common customer questions in a visually appealing and easily digestible format. This can reduce the volume of support tickets and improve customer self-service.
Develop Product Tutorial Videos: Provide step-by-step guidance on how to use your product or service, empowering customers and reducing their reliance on support. This can improve customer satisfaction and product adoption.
Showcase Your Customer Service Culture: Feature your support team in action, highlighting their dedication to providing exceptional service and embodying your company's values. This can build trust and confidence in your customer service capabilities.
By incorporating video into your customer service strategy, you can improve efficiency, enhance customer satisfaction, and reinforce your commitment to providing excellent support.
Boosting Employee Morale
A values-driven company video can be a powerful internal communications tool, boosting employee morale by fostering a sense of pride, belonging, and shared purpose.
Celebrate Employee Achievements: Recognize and showcase the accomplishments of your team members, highlighting their contributions to the company's success. This can boost morale and create a culture of appreciation.
Reinforce Company Values: Remind employees of the guiding principles that unite them and inspire their work, creating a sense of shared purpose. This can strengthen employee engagement and commitment.
Share Employee Stories: Feature employees from different departments and levels, sharing their experiences and perspectives on what it means to work for your company. This can foster a sense of community and belonging.
By using video to communicate your company's values and celebrate your employees, you can improve morale, boost engagement, and create a more positive and productive work environment.
Attracting Top Talent
In today's competitive job market, attracting and retaining top talent requires more than just competitive compensation and benefits. A values-driven company video can be a powerful tool for showcasing your company culture and attracting candidates who align with your values.
Showcase Your Company Culture: Give potential candidates a glimpse into what it's like to work at your company, highlighting your unique work environment, team dynamics, and commitment to employee growth. This can help you attract candidates who are a good cultural fit.
Highlight Employee Benefits: Go beyond traditional benefits and showcase the perks and programs that make your company a great place to work, such as flexible work arrangements, professional development opportunities, or a strong commitment to work-life balance. This can make your company more attractive to top talent.
Feature Employee Testimonials: Let your employees do the talking! Feature testimonials from team members who are passionate about their work and the company's mission, providing authentic insights into the employee experience. This can help potential candidates envision themselves working at your company.
By creating a video that showcases your company culture and values, you can attract and retain top talent who are passionate about your mission and committed to your success.
Amplifying Brand Awareness
In a crowded digital landscape, breaking through the noise and capturing attention is paramount. A well-crafted values-driven company video can be a powerful tool for increasing brand awareness by telling your story in a way that resonates with your target audience.
Optimize for Shareability: Create a video that people will want to share with their networks, using compelling visuals, a relatable story, and a clear message that aligns with your brand values. This can help your video go viral and reach a wider audience.
Leverage Social Media: Share your video across your social media channels, optimizing for each platform's unique audience and engagement style. Consider running paid social media campaigns to reach a wider audience and increase brand visibility.
Collaborate with Influencers: Partner with influencers in your industry who share your brand values to reach their followers and amplify your message. This can help you reach a new audience and build credibility.
By creating a shareable and engaging video and leveraging the power of social media and influencer marketing, you can increase brand awareness and reach a wider audience.
Generating Leads with Video
A values-driven company video can be a powerful lead generation tool, attracting potential customers who are aligned with your brand values and interested in what you have to offer.
Offer Valuable Content: Provide viewers with valuable information, insights, or resources related to their industry or their pain points, positioning your company as a thought leader and building trust. This can attract potential customers who are actively seeking solutions.
Include a Clear Call to Action: Encourage viewers to take the next step in their customer journey, such as downloading a white paper, signing up for a webinar, or requesting a consultation. Make it easy for them to engage with your brand and express their interest.
Use Landing Pages: Drive traffic from your video to dedicated landing pages that provide more information about your product or service and capture lead information. This allows you to nurture leads and move them further down the sales funnel.
By creating a video that offers value and provides a clear path to conversion, you can generate leads and build stronger relationships with potential customers.
Improving Customer Retention
Customer retention is the lifeblood of sustainable growth. A values-driven company video can be a powerful tool to foster loyalty by building a strong emotional connection with your customers.
Showcase Customer Success Stories: Featuring testimonials from loyal customers who have experienced the long-term benefits of your product or service builds trust and social proof. When potential customers see real people benefiting from your offerings, they are more likely to believe in your value proposition and stay engaged.
Provide Ongoing Value: Combat churn by creating a series of videos that provide customers with valuable information, tips, or resources related to your product or service. This keeps them engaged and reinforces the value they receive from your brand. For example, a software company could create tutorial videos or webinars to help customers maximize the use of their product.
Reinforce Your Commitment to Customer Service: Demonstrate your dedication to going above and beyond for your customers. Showcase your team, your processes, and your commitment to providing exceptional support. This builds confidence and reassures customers that they are valued and cared for.
Building Brand Identity
A strong brand identity is essential for differentiation and emotional connection with your audience. A values-driven company video can be a powerful tool for defining and communicating this identity.
Tell Your Brand Story: Share the story behind your company's founding, your mission, and the values that drive your decisions. This humanizes your brand and makes it more relatable. Consider using a narrative structure that highlights your journey, challenges overcome, and the impact you aim to make.
Showcase Your Company Culture: Give viewers a glimpse into what it's like to work at your company. Highlight your unique work environment, team dynamics, and commitment to your values. This can attract both customers and employees who resonate with your culture. For instance, a company that values creativity could showcase its collaborative workspace and brainstorming sessions.
Use Consistent Visuals and Messaging: Ensure that your video's visuals, messaging, and tone of voice are consistent with your overall brand identity. This creates a cohesive and memorable brand experience. Think about your brand colors, fonts, and imagery, and ensure they are reflected in the video.
Standing Out from Competitors
In a crowded marketplace, differentiation is key to capturing attention. A values-driven company video can showcase what makes your company unique and appealing to the right customers.
Highlight Your Unique Value Proposition: Clearly articulate what sets your company apart from the competition. Emphasize the unique benefits and value you offer to customers. This could be your commitment to sustainability, your innovative technology, or your personalized customer service.
Showcase Your Values in Action: Demonstrate how your company's values translate into tangible actions and outcomes. This builds trust and credibility. For example, a company that values ethical sourcing could showcase its partnerships with fair-trade suppliers.
Tell Your Story in a Memorable Way: Use compelling storytelling, engaging visuals, and a distinctive brand voice to create a video that stands out from the crowd and leaves a lasting impression. Consider using humor, animation, or a unique narrative style to make your video memorable.
Showcasing Company Impact
Consumers are increasingly interested in supporting companies that make a positive impact. A values-driven company video can showcase your commitment to social responsibility, sustainability, or other causes that resonate with your target audience.
Highlight Your Social Impact Initiatives: Showcase the programs, partnerships, or initiatives your company supports that make a positive difference in the world. This could be through environmental conservation, community development, or social justice advocacy.
Share Customer Success Stories: Feature customers who have benefited from your company's products or services in a way that aligns with your values. This demonstrates the tangible impact you're making. For example, a company that provides educational resources could showcase a student who achieved academic success thanks to their program.
Use Data and Metrics: Back up your claims with data and metrics that demonstrate the measurable impact of your company's efforts. This provides credibility and transparency. For instance, a company focused on reducing its carbon footprint could showcase its progress in reducing emissions.
Telling Compelling Stories
Storytelling is a powerful tool for connecting with your audience on an emotional level and making your brand more memorable. A values-driven company video can be an effective medium for telling a compelling story that showcases your company's values.
Identify Your Story's Hero: Every good story needs a hero. In a values-driven company video, your hero could be a customer who has benefited from your product or service, an employee who embodies your company's values, or even your company itself as it overcomes challenges and achieves its mission.
Structure Your Story: A clear narrative structure will keep viewers engaged. Consider using a classic storytelling arc, such as the hero's journey, to create a compelling narrative with a beginning, middle, and end. This provides a framework for showcasing your values and their impact.
Use Emotionally Resonant Visuals and Music: The right visuals and music can evoke powerful emotions and enhance the impact of your story. Choose visuals that align with your brand and the emotions you want to evoke. Select music that complements the narrative and creates a mood that resonates with your message.
Building Community with Video
Building a sense of community around your brand is crucial in today's digital world. A values-driven company video can connect with your audience on a deeper level and foster a sense of belonging.
Showcase Shared Values: Highlight the values that unite your company and your customers, creating a sense of shared purpose and identity. This could be a commitment to sustainability, a passion for innovation, or a dedication to customer service.
Feature Customer and Employee Stories: Share stories from real people who are passionate about your brand. This showcases the diversity of your community and the common threads that bind you together. For example, a company that promotes healthy living could feature stories from customers and employees who have achieved their fitness goals.
Encourage Interaction and Engagement: Use your video as a springboard for conversation and connection. Encourage viewers to share their own stories, ask questions, or connect with each other through social media or online forums. This fosters a sense of belonging and strengthens the community around your brand.
Inspiring Action with Video
A well-crafted values-driven company video can be truly inspiring, motivating viewers to take action and align themselves with your brand's mission.
Connect with Emotions: Appeal to viewers' emotions by showcasing the positive impact your company is making or the challenges you're addressing. Emotionally resonant stories are more likely to inspire action. For example, a non-profit organization could showcase the stories of people whose lives have been positively impacted by their work.
Highlight the Benefits of Taking Action: Clearly articulate how viewers can benefit from supporting your company or engaging with your brand. This could be through making a purchase, donating to a cause, or simply spreading the word.
Make it Easy to Take Action: Provide clear and concise calls to action, making it as easy as possible for viewers to take the next step. Include links to your website, donation pages, or social media channels in the video description or on-screen graphics.
Building Online Presence
A strong online presence is essential for any business looking to thrive in today's digital landscape. A values-driven company video can be a valuable asset for building brand awareness, driving traffic, and engaging your target audience online.
Optimize for Search and Social: Ensure your video is optimized for search engines and social media platforms. Use relevant keywords in the title, description, and tags. Create compelling thumbnails that attract attention. Share your video across multiple social media platforms to maximize its reach.
Promote Your Video Across Channels: Share your video on your website, social media platforms, email newsletters, and other relevant online channels. Embed the video on your website's homepage or relevant landing pages. Include a link to the video in your email signature.
Engage with Your Audience: Respond to comments, answer questions, and foster conversation around your video to build relationships and encourage engagement. This shows that you value your audience's input and are committed to building a community around your brand.
Boosting Customer Satisfaction
Customer satisfaction is paramount to business success. A values-driven company video can demonstrate your commitment to customer satisfaction and build stronger relationships with your customers.
Showcase Your Customer Service Culture: Highlight your dedication to providing exceptional customer service. Showcase your team, your processes, and your commitment to going above and beyond for your customers. This builds trust and confidence in your brand.
Provide Valuable Information and Resources: Create videos that address common customer questions, provide helpful tips and tutorials, or showcase the benefits of your products or services. This demonstrates your commitment to customer success and empowers them to get the most out of your offerings.
Solicit and Respond to Customer Feedback: Use your video as an opportunity to gather feedback from your customers and demonstrate your willingness to listen and respond to their needs. Include a call to action encouraging viewers to leave comments or provide feedback through a survey.
Maximizing Video ROI
Measuring the return on investment (ROI) of your marketing efforts is crucial. While it can be challenging to directly measure the ROI of a values-driven company video, there are strategies to maximize its impact and drive tangible results.
Set Clear Goals and Objectives: Before creating your video, define your specific goals and objectives. This could be increasing brand awareness, generating leads, or driving sales. This will help you measure the success of your video against your desired outcomes.
Track Key Metrics: Use analytics tools to track key metrics such as views, engagement, website traffic, and conversions. This data will provide insights into the effectiveness of your video and identify areas for improvement.
Optimize Your Video for Conversions: Ensure your video includes a clear call to action and directs viewers to a dedicated landing page where they can learn more or take the next step. This could be signing up for a newsletter, requesting a demo, or making a purchase.
Values-Driven Video Defined
A values-driven company video goes beyond traditional marketing to showcase the heart and soul of your company. It's an opportunity to connect with your audience on a deeper level by communicating your core values, your mission, and your vision for the future.
Authenticity is Key: A values-driven company video should be genuine and transparent, reflecting the true essence of your brand and resonating with viewers on an emotional level. It's about showcasing your company's personality and what makes you unique.
More Than Just a Sales Pitch: While it can support your marketing goals, its primary purpose is to build trust, foster relationships, and create a sense of community around your brand. It's about connecting with your audience on a human level.
A Long-Term Investment: A well-crafted values-driven company video can have a lasting impact, serving as a valuable asset for years to come. It can be used on your website, social media, and in presentations to communicate your brand's story and values.
Video Benefits for Your Brand
Investing in a values-driven company video can yield numerous benefits for your business, from increased brand awareness to improved employee morale.
Enhanced Brand Perception: A values-driven company video can shape a positive brand perception by showcasing your company's commitment to ethical practices, social responsibility, and customer satisfaction. This can lead to increased trust and loyalty from customers.
Stronger Customer Relationships: By communicating your values and demonstrating your commitment to your customers, you can build stronger, more authentic relationships. This can lead to increased customer retention and advocacy.
Improved Employee Engagement: A values-driven company video can help attract and retain top talent by showcasing your company culture, values, and commitment to employee well-being. This can lead to a more motivated and productive workforce.
Importance of Values-Driven Video
In today's competitive and transparent business environment, a values-driven company video is a necessity. Consumers and employees are seeking out companies that align with their values and are making a positive impact on the world.
Building Trust and Credibility: A values-driven company video can build trust and credibility with your audience by demonstrating your authenticity, transparency, and commitment to your values. This is essential for building long-term relationships with customers and stakeholders.
Differentiating Your Brand: In a crowded marketplace, a values-driven company video can help you stand out from the competition by showcasing what makes your company unique and appealing to your target audience. This can help you attract new customers and build brand loyalty.
Attracting and Retaining Top Talent: A values-driven company video can be a powerful tool for attracting and retaining top talent by showcasing your company culture, values, and commitment to employee well-being. This can give you a competitive edge in the talent market.
Attracting Top Talent
In today's competitive job market, attracting and retaining top talent is crucial for any organization's success. A values-driven company video can be a powerful tool in your recruitment and retention strategy.
Showcase Your Company Culture: Give potential employees a glimpse into what it's like to work at your company. Highlight your unique work environment, team dynamics, and commitment to your values. This can attract candidates who are looking for a company that aligns with their own values.
Demonstrate Your Commitment to Employee Well-being: Showcase your commitment to employee well-being by highlighting initiatives such as flexible work arrangements, professional development opportunities, and a supportive work environment. This can attract and retain employees who prioritize work-life balance and career growth.
Highlight Employee Testimonials: Feature testimonials from current employees who are passionate about their work and the company's mission. This can provide potential employees with authentic insights into the employee experience and company culture.
Building Brand Advocacy
Brand advocacy is a powerful form of marketing that can significantly impact your company's success. A values-driven company video can be a catalyst for turning your customers and employees into passionate brand advocates.
Inspire and Engage Your Audience: Create a video that resonates with your audience on an emotional level by showcasing your company's positive impact and commitment to its values. This can inspire viewers to share your message and become advocates for your brand.
Showcase Authentic Stories: Feature real stories from customers and employees who have been positively impacted by your company. This can build trust and credibility, making your message more relatable and shareable.
Make it Easy to Share: Include social sharing buttons and encourage viewers to share the video with their networks. This can amplify your message and reach a wider audience.
