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30 Values Driven Company Video Examples To Build Trust With Your Audience

Orko Roy
Last updated
Jul. 06, 2025

Building lasting trust with your audience is crucial for sustained success. Explore 30 compelling examples that demonstrate how company videos, when authentically reflecting core values, can cultivate deep connections, fostering customer loyalty and brand enthusiasm.

Video's role in modern marketing:

Video content accounts for 82.5% of all web traffic.
Companies are increasing their video budgets by 25% year over year.
Marketers have only 2.7 seconds to grab the attention of their target audience with video content.

Analysis reveals the powerful influence of purpose-driven video marketing in contemporary brand development. We will delve into 30 impactful examples of values driven company video, showcasing how they enhance brand recognition and nurture enduring customer relationships. Prior to launching your next video initiative, understand the essential components of creating videos that resonate deeply. These examples illustrate how mission-focused company videos foster authentic trust and a robust brand image. Clearly communicating your commitment to ethical operations strengthens connections and encourages significant interaction. Let's explore these impactful examples, uncovering approaches to create videos that captivate audiences and inspire customer loyalty and brand ambassadorship.

Values Driven Company Video Examples

1. Raken

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Duration : 1 minute and 10 seconds

Bringing vital clarity to the dynamic, often disconnected world of construction sites, Raken offers a sophisticated digital solution. It empowers crews to log crucial detailshours, materials, safety, photosvia mobile, instantly digitizing field operations, bypassing manual hurdles.

This real-time capture transforms workflow, fueling automated, branded reports and a web dashboard with live analytics. Office teams gain essential insights for faster, better decision-making, mitigating risks and enhancing compliance.

Such practical innovation makes this a prime example of a purpose led marketing video, inspiring others to embrace digital transformation for significant productivity gains and streamlined project workflows.

What We Can Learn

Articulate solution benefits that truly matter to audiences boosting conversion rates by up to 80 percent.


2. Thomson Reuters Values alignment video

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Duration : 1 minute and 11 seconds

Tracing the spark of insight unfolds in this Thomson Reuters animation. Dynamic lines and shapes creatively explore how new ideas emerge from connecting perspectives and challenging norms. This visual journey conveys innovation isn't just technology, but a fundamental, human-driven shift in thinking unique to everyone involved.

Innovation manifests in practical applications, from improving client experience and technology solutions to individuals finding better ways. It highlights how innovation is inside everyone. Coupled with the focus on "the innovation that matters," this positions it strongly as a values alignment video, connecting human potential with meaningful impact.

Combining significant shifts and small changes, the perspective demonstrates their collective power to make a difference, particularly for law firms. This engaging narrative showcases a commitment to impactful evolution for the future.

What We Can Learn

Ninety percent of viewers say video helps them make purchasing decisions quickly and confidently.


3. VMware Social impact video

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Duration : 1 minute and 11 seconds

Powering the digital world traditionally came at a hidden environmental cost. Servers often sat underutilized, consuming vast energy 24/7 for a single task. This inefficiency demanded huge data centers and significant cooling, contributing to emissions.

VMware's groundbreaking virtualization unlocked this potential, allowing one physical server to host many virtual machines. This fundamental shift maximized hardware use, boosting efficiency exponentially. It drastically cut physical server needs, reducing infrastructure costs and required data center space.

This compelling social impact video showcases the broader reach. Over 13 years, this innovation avoided 340 million metric tons of CO2, equivalent to power for nearly half of US households yearly. It's a powerful example of technology enabling environmental good, inspiring clear communication.

What We Can Learn

Optimize vertical video as 70% of digital video is watched on mobile devices.


4. NETGEAR ESG Reporting Video

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Duration : 1 minute and 16 seconds

Adapting to shifts in digital communication requires fresh thinking, moving beyond methods vulnerable to privacy concerns and unpredictable brand environments. This video effectively dramatizes the challenges of traditional targeting, where reliance on personal data leads to potential exposure risks and confinement under new regulations. It starkly visualizes the limitations now emerging for some legacy approaches.

The narrative transitions to showcase a compelling alternative: understanding content context through advanced analysis. This innovative method leverages computer vision and text processing to grasp user interest directly from the page, facilitating hyper-targeted messages that resonate. It offers a future-ready strategy for engaging audiences precisely at the right moment in a secure, privacy-compliant setting, a contrast to requirements sometimes found in an ESG reporting video framework.

This insightful animation makes a complex industry evolution accessible, inspiring a look towards solutions that prioritize relevance and brand safety over outdated data models. NETGEAR can appreciate this forward-looking approach to digital engagement.

What We Can Learn

Mirroring the actual interface experience builds viewer confidence for successful technical task completion.


5. Mastercard Community Impact Video

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Duration : 1 minute and 16 seconds

A vibrant digital pulse connects global commerce and daily life. Extending across over 200 countries and facilitating billions of instantaneous transactions yearly, this animated glimpse reveals the intricate web powering modern connectivity for people, businesses, and governments alike.

This engaging community impact video portrays how the vast network creates ease, enabling seamless online shopping and tap-to-pay transit. It delves deeper, illustrating how security fosters confidence in cross-border trade and how bringing individuals into the financial mainstream unlocks economic potential. Ultimately, the depiction showcases a powerful force for progress and priceless possibilities.

What We Can Learn

Observe how visually demonstrating overcoming manual pain points reinforces automation benefits simply.


6. Excella Supplier Ethics Video

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Duration : 1 minute and 16 seconds

In a world where technology accelerates relentlessly, finding your footing amidst complexity is paramount. Excella emerges as the transformative partner, offering the deep expertise needed to confidently move through the evolving digital landscape, turning challenge into opportunity.

Their video masterfully uses dynamic visualsa pinball navigating data flows, ladders climbing towards the cloudto show how they bring order to complexity and chart a path for growth. This ability to convey intricate concepts with such clarity is valuable for any communication project, proving valuable for projects ranging from product showcases to crafting an insightful supplier ethics video.

This compelling portrayal inspires businesses creating their own narratives of innovation and reliability, highlighting Excella's belief in technology's power to help create the future they envision.

What We Can Learn

Offer relevant hints and resources exactly when viewers need assistance.


7. Cisco Authentic Storytelling Video

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Duration : 1 minute and 1 second

Pursuing better healthcare begins with people and their essential needs for a healthier future. Envisioning connected, secure, and equitable care addresses the complex challenges faced by patients and providers daily.

This video masterfully visualizes these ideals through clean animation, making complex integrations clear. Seeing Cisco power these essential connections feels like an authentic storytelling video, building the bridge from aspiration to today's reality. It inspires thinking about how technology can truly serve humanity in this critical field.

What We Can Learn

Offering hundreds of local payment methods reduces cart abandonment by up to 50 percent boosting revenue.


8. TEMASEK Brand Purpose Video

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Duration : 1 minute and 24 seconds

Peeling back the layers of investment reveals a commitment to enduring value beyond market noise. Temasek's animated piece thoughtfully simplifies a complex approach, illustrating their focus on fundamental analysis, governance, business models, and the broader environment.

Considering potential risks and required returns ensures each decision is justified for the long haul. Applying this disciplined process underscores their Brand Purpose Video, articulating a vision for generating stable, sustainable returns so every generation prospers.

What We Can Learn

Mixing animated concepts with real interface views clarifies functionality increasing viewer comprehension by 30 percent.


9. Forrester Brand values video

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Duration : 1 minute and 2 seconds

Navigating the intricate paths of modern business demands a fundamental shift from outdated growth models. The environment, shaped by empowered digital customers and constant expectation shifts, necessitates a perpetual business motion.

This dynamic motion finds its engine in customer obsession, vividly illustrated by a core diagram showing steadfast internal alignment across leadership, operations, and strategy.

Aligning around buyer value propels everything faster, notably accelerating the growth curve. This strategic clarity on customer-centric alignment, effectively presented here, marks it as a valuable brand values video.

What We Can Learn

Mobile app demo videos keep viewers engaged fifty percent longer than static promotional visuals.


10. PharMerica Authentic company video

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Duration : 1 minute and 30 seconds

Navigating medication management for senior living communities presents unique challenges, demanding precision and specialized care. Over three decades of experience positions PharMerica as an expert pharmacy provider deeply attuned to senior needs, ensuring safety and effectiveness.

The comprehensive support system they detail offers significant relief, handling complex coordination with doctors, streamlining insurance billing across various plans, and providing constant pharmacist access. This dedication to reliable, convenient service comes through clearly in this authentic company video. They make the process less confusing, offering peace of mind for residents and their support network.

What We Can Learn

Offering multiple user choices for access boosts system adoption rates up to 70 percent.


11. Nexdigm Employee belonging video

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Duration : 1 minute and 32 seconds

Wrestling with tangled financial complexities consumes valuable leadership energy. This animation cuts through the chaos, directly addressing common pain points like cost inefficiencies and reporting irregularities, highlighting Nexdigm as a skilled partner ready to bring clarity.

Drawing on a deep legacy, their systematic approach diagnoses issues and engineers solutions for finance transformation. Optimizing processes frees resources, cultivating a foundation for strategic growth and enabling all aspects of a thriving enterprise, including initiatives like an employee belonging video.

What We Can Learn

Optimize visual assets for digital channels; social video sees 1200% more shares.


12. NetApp Values driven video

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Duration : 1 minute and 4 seconds

Moving beyond the burdens of cloud waste, sprawl, and unpredictable costs is essential for modern architecture. This video introduces a powerful, intelligent automation mechanism for Kubernetes infrastructure, precisely predicting needs and proactively right-sizing resources for optimal efficiency.

This continuous optimization engine delivers peak application performance while significantly reducing costs, ensuring production workloads run efficiently and reliably. Freeing engineers from tedious manual tasks, it allows concentration on strategic innovation driving business acceleration forward, making this a values driven video that inspires smarter cloud management.

What We Can Learn

Model funding rounds showing a 20M raise to simulate pro forma capitalization easily.


13. Comarch Core beliefs video

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Duration : 1 minute and 50 seconds

Witnessing the intricate dance of data managing essential energy, this video unfolds a vision far beyond mere technology. It resonates deeply, portraying a purpose-driven approach that feels genuinely like a core beliefs video, underscoring a profound commitment to safeguarding our shared planet's future.

Central to this is Comarch's intelligent system, powered by artificial intelligence. It doesn't just manage; it dynamically optimizes network configurations by keenly analyzing service demands, hardware capabilities, and consumption patterns. This automated process determines the precise moments for resource activation or deactivation.

The result is a potent balance: peak performance assured, even during fluctuating demand, while dramatically reducing wasted resources and controlling costs. This duality of economic viability and environmental responsibility offers a compelling, inspiring model for sustainable technological evolution in the telecom landscape.

What We Can Learn

Showing app functionality visually makes features understandable, preferred by 73 percent of learners.


14. Gas Generators Employee Values Video

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Duration : 1 minute and 50 seconds

Drawing a clear parallel between sourcing ice and industrial gases, this video compellingly demonstrates a shift from reliance to self-sufficiency. It uses simple animation to show how a compressed air system paired with a generator unlocks the ability to produce needed gas on-site from ambient air, simplifying a critical supply chain.

Generating only the exact purity required avoids unnecessary expense. This freedom from complex, long-term contracts and unpredictable logistics brings stable costs and guarantees continuous production flow, embodying the proactive approach often celebrated in an Employee Values Video. Furthermore, eliminating hazardous pressurized bottles significantly boosts workplace safety, presenting a powerful case for operational independence.

What We Can Learn

Optimize message timing and channel, achieving up to 87% delivery at peak receptiveness.


15. Accenture Employee Advocacy Video

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Duration : 1 minute and 54 seconds

Navigating the next wave of industrial evolution requires a step change. Accenture's Industry X concept presents intelligence not merely as data, but the vital force driving transformation, reshaping how companies, technology, and people work.

This intelligence breathes new life into physical assets and operations, enabling smarter design, safer engineering, and faster manufacturing. It allows for sustainable production and remote servicing, fundamentally changing how things are made.

Functioning effectively as an employee advocacy video, this presents a compelling vision for growth, safety, and a sustainable future, helping industry do more with less.

What We Can Learn

Offer early protection from week 13 of pregnancy, providing peace of mind on the journey.


16. Wise Purpose alignment video

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Duration : 1 minute and 7 seconds

Navigating an interconnected world means bridging distances, yet often finances remain stubbornly tied down, creating invisible barriers. This insightful animation visualizes that common friction using simple yet powerful metaphors.

The visual narrative depicting money trapped behind expanding walls immediately resonates with the frustrations of global citizens seeking financial freedom. The Wise international account emerges as an empowering platform breaking those confines.

This video beautifully illustrates Wise's function as a purpose alignment video, connecting its transparent tools for moving money without borders to the audience's desire for ease across geographies, inspiring creators with its clear value articulation.

What We Can Learn

Nurture customer relationships for life boosting profits by 25 percent or more through retention.


17. Ateme Transparency In Video

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Duration : 1 minute and 8 seconds

Bridging the gap between evolving video delivery needs and operational simplicity is where this service shines. It presents Ateme+, a comprehensive cloud-agnostic suite offering software-as-a-service solutions that untangle technical complexities.

The service provides robust infrastructure management and security, empowering businesses to scale effortlessly. This adaptability, paired with features like award-winning Green Delivery for energy efficiency, cuts waste and enhances transparency in video operations.

Offering flexible pay-as-you-go or subscription models, choosing this service allows organizations to dedicate more resources to audience engagement and business focus, securing a reliable path for future growth.

What We Can Learn

Optimize driver workflow digital key distribution reduces readiness time by up to 25 percent.


18. Epicor Company Narrative Video

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Duration : 2 minutes and 15 seconds

Revealing decades of dedicated partnership, Epicor showcases a deep understanding of industries like manufacturing and distribution. Their focus on anticipating needs and delivering perfectly tailored solutions feels truly compelling. This isn't just software talk; it's about supporting real customer ambition through specialized knowledge.

Putting diverse customer faces center stage powerfully underscores this commitment. The new visual identity and communication shift transforms this into a focused company narrative video, amplifying their smart, flexible approach. It inspires thinking about how authentic connection makes for impactful brand communication.

What We Can Learn

Organize key information into simple, numbered insights for enhanced viewer clarity and message retention.


19. Dynamo Software Mission In Action Video

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Duration : 2 minutes and 17 seconds

Empowering private capital firms to build deeper investor trust, this offering transforms the often-burdensome task of investor relations. It replaces time-consuming manual processes with a sophisticated, modern digital experience.

Dynamo Software's Investor Portal delivers effortless, round-the-clock access to vital documents, gain rapid insights from detailed account data, and portfolio views across devices. Fostering investor confidence, its high configurability empowers firms to create a unique, branded communication experience.

This comprehensive portal acts as a Mission In Action Video, visually proving how firms can deliver best-in-class investor experiences, streamlining communication and gaining a performance edge in competitive markets.

What We Can Learn

Make abstract concepts concrete with animation video explains complex ideas 6 times faster than text


20. Onfleet Brand Narrative Film

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Duration : 2 minutes and 24 seconds

Across the country, the relentless pace of deliveries generates frustrating bottlenecks, from missed deadlines and unhappy customers to overburdened dispatchers and driver turnover. The video captures this pervasive strain through relatable animated struggles, vividly illustrating the costly inefficiencies and emotional toll inherent in managing complex last-mile operations.

This compelling challenge sets the stage for a powerful brand narrative film, introducing the Onfleet Courier Suite. It demonstrates how this sophisticated software directly addresses these pain points, streamlining routes, empowering drivers with essential tools, and offering customers seamless tracking. The result is a transformation boosting efficiency, delighting customers, and ultimately inspiring confidence in overcoming delivery complexity.

What We Can Learn

Narrative-driven video focusing on unique experiences can boost purchase intent by over 50%.


21. TalkStack Company values video

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Duration : 2 minutes and 37 seconds

An unexpected conversation unfolds, revealing the surprising capabilities of an AI assistant powered by TalkStack. Handling appointment confirmation and gathering vehicle specifics, the dialogue feels remarkably natural, demonstrating the AI's adeptness at understanding context and nuance in customer interactions.

This sophisticated exchange showcases how routine tasks can be automated efficiently while maintaining a positive user experience, avoiding the typical friction of robotic systems. It feels like a company values video, illustrating TalkStack's dedication to smart, human-centered communication solutions that streamline processes and enhance customer satisfaction.

What We Can Learn

Messaging data privacy and security effectively builds audience trust for confidential complex solutions.


22. CSIRO Values Driven Leadership Video

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Duration : 2 minutes and 55 seconds

Navigating Australia's future presents a landscape of complex interconnected factors. CSIRO's Australian National Outlook visually untangles these threads, leveraging extensive scientific expertise. This vital framework charts intricate pathways through potential realities, enabling better foresight and safeguarding what is valued most for the nation.

It uniquely combines global and Australian drivers with leading economic and environmental models, assessing impacts on energy, food, and water. Highlighting the profound power of collective action, this framework provides critical insight, serving as a values driven leadership video that illuminates potential paths for a prosperous Australian future.

What We Can Learn

Feature real people showing how easily their business idea can become reality quickly.


23. EASST Employee engagement video

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Duration : 3 minutes and 12 seconds

Navigating daily life should be possible for everyone, regardless of challenge. This compelling animation champions inclusive public transport for EASST, vividly illustrating the barriers faced by diverse passengers when systems aren't designed with them in mind.

Instead of blaming impairments, the focus shifts to system design. Highlighting various needs and demonstrating simple yet impactful solutions, from handrails to clear signage, the video serves as a potent employee engagement video, building essential understanding and empathy among staff.

Beyond the human benefit, creating safe, welcoming access unlocks greater ridership and strengthens the overall transport ecosystem. This vision, powerfully conveyed, shows accessibility isn't just a requirement but a driving force for success.

What We Can Learn

Visualize complex end to end systems simply through compelling motion graphics gaining audience understanding.


24. Passkeys Ethical Branding Video

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Duration : 3 minutes and 49 seconds

Tired of juggling complex passwords across countless sites and worrying about online security? Passkeys arrive as the intuitive answer, directly addressing the pain points of traditional logins. This approach presents a future where accessing digital life is simpler and inherently more secure, moving beyond forgotten credentials and phishing threats.

The video effectively communicates this shift, demonstrating how a simple device unlock replaces the password hassle. Showcasing seamless cross-device functionality and robust protection against breaches, it exemplifies an ethical branding video by prioritizing user safety and ease. This clear, solution-oriented narrative serves as inspiring guidance for effectively communicating complex technological value.

What We Can Learn

Optimize for vertical format; 94% of mobile phone use is vertical.


25. Agilent Employer brand video

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Duration : 3 minutes and 9 seconds

Facing some of humanity's most critical health challenges, Agilent champions innovation in cell analysis. Their groundbreaking technology transcends traditional methods, offering researchers unprecedented real-time access to the intricate behavior of living cells, essential for driving profound scientific understanding.

This vital perspective illuminates the mechanisms behind conditions ranging from cancer to infectious diseases. Through integrating pioneering technologies, Agilent provides a powerful, comprehensive portfolio, empowering global researchers to accelerate the quest for life-changing discoveries across numerous therapeutic fronts.

Showcasing a unified team propelled by a vision for long-term growth and scientific progress, this serves as a compelling employer brand video. It underscores Agilent's dedication to providing trusted answers, forging a healthier future, and inspiring the next wave of innovation in this dynamic field.

What We Can Learn

Our approach connects past innovation with future possibilities building trust and audience engagement.


26. Gartner Share core values

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Duration : 49 seconds

Navigating the whirlwind of modern technology leadership demands clarity beyond just data. It begs for trusted perspectives. Gartner Peer Insights emerges as a powerful network, directly addressing the complex decisions leaders face by unlocking the collective wisdom of peers.

This animated piece vividly illustrates the flow of shared experience. Connecting offers a space for those who share core values to exchange vital insights, fundamentally changing perspective. It reveals how tapping into this community empowers better, more strategic choices, inspiring confidence in navigating the tech landscape.

What We Can Learn

My key takeaway show handling features with dimensions like 1cm to empower professional users.


27. WalkMe Internal Communications Video

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Duration : 52 seconds

Delivering on technology's promise involves more than just robust software; it means empowering people. The video compellingly portrays the common struggle in the digital race, highlighting how individuals and organizations often just try to keep up.

This dynamic internal communications video shows WalkMe bridging that divide, enabling users to master technology, making it dance to the human tune. This unique focus helps everyone benefit from the digital world and allows leaders to realize their platforms' full potential.

What We Can Learn

Opening with a relevant question addressing a key audience problem creates immediate connection.


28. BlueYonder Purpose driven video

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Duration : 2 minutes and 36 seconds

Facing the labyrinthine complexities of modern supply chains, businesses grapple with achieving strategic alignment. This video compellingly illustrates that challenge, then unveils how BlueYonder's methodology brings clarity by connecting every tactical move to overarching organizational goals. The visual breakdown of potential outcomes across critical KPIs like revenue, cost, and sustainability powerfully demonstrates the value of informed, holistic decision-making, revealing impacts often hidden in siloed data.

This focus on strategic alignment makes the presentation a genuinely purpose driven video, showcasing not just a tool, but a smarter way to operate. It inspires by demonstrating how clear, visual communication can transform abstract business challenges into actionable insights, offering a valuable blueprint for anyone creating videos to convey complex value propositions effectively.

What We Can Learn

Modern clean animation effectively highlights speed and ease of use capturing viewer attention instantly.


29. Extentia Internal culture video

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Duration : 31 seconds

Accelerating financial institutions into a new era, Extentia employs generative AI to manifest remarkable efficiency, sharper wisdom, and greater speed. The visuals powerfully depict simplifying vast data into actionable insights, clearing pathways for innovation and growth.

Employees unlock significant time to pursue entirely new business opportunities, moving beyond prior limitations. This powerful message, resonating like an effective internal culture video, sparks imagination about potential and inspires others considering similar technology adoption projects focused on transformation.

What We Can Learn

Quantify performance benefits like 4x faster transactions demonstrating clear value to the audience.


30. Lendi Stakeholder Engagement Video

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Duration : 16 seconds

Navigating the search for a home loan can feel like traversing a desert of sponsored options. This short animation brilliantly visualizes the challenge, starting with the aspiration of securing your ideal home.

It then starkly contrasts this dream with the reality of encountering potentially biased recommendations. Lendi offers a unique perspective, depicted by rising above this clutter, emphasizing unbiased guidance. The clarity and honesty presented make this an effective stakeholder engagement video, demonstrating genuine value.

This visual narrative effectively conveys Lendi's commitment to helping you find the right fit with confidence, cutting through the noise to reach your home. It's an inspiring approach to communicating a complex service through compelling visuals.

What We Can Learn

Organize your demonstration logically following the user interface flow for easy understanding and engagement.


FAQ

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How can video authentically showcase our core values?

Authentically showcase core values by featuring genuine employee stories, demonstrating values in action, and aligning visuals with the company mission.

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What specific storytelling techniques make values relatable in video?

Relatable storytelling techniques include employee testimonials, narrative-driven scenarios, and impactful visuals that connect with viewers on an emotional level.

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How can visuals symbolically represent our values in a video?

Visual symbolism can effectively represent values. For instance, teamwork scenes symbolize collaboration, dynamic graphics represent innovation, and genuine interactions showcase customer focus.

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What differentiates a values-driven video from other corporate videos?

Values-driven videos emphasize a company's core principles and their impact, unlike standard corporate videos that primarily promote products or services.

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How can we practically implement key elements of a values video?

Implementing key elements involves employee participation, authentic storytelling, and symbolic visuals that resonate with the company's mission.

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What pre-production steps are crucial for a compelling values video?

Crucial pre-production steps include defining core values, identifying employee stories, developing a narrative, and establishing a visual style guide.

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How do we avoid clichés and ensure authenticity in a values video?

Authenticity is key. Avoid clichés by focusing on genuine stories, avoiding generic stock footage, and using authentic language that reflects company culture.

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How can employees be involved in creating an authentic values video?

Involve employees through interviews, testimonials, or scripted scenarios, ensuring the video reflects the real voices and experiences within the company.

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How does a values video fit into a long-term culture-building strategy?

Values videos reinforce company culture by communicating core principles, inspiring employees, and attracting talent aligned with the company's mission.

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How can a video highlighting our principles attract talent aligned with our mission?

Highlighting principles attracts talent by showcasing company culture, values, and mission, appealing to individuals seeking purpose-driven work environments.

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How can we ensure a purpose-driven video resonates with our target audience?

Ensure resonance with the target audience by aligning the video's message with their values, addressing their needs, and using relatable language and visuals.

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How can we showcase our heritage while highlighting our mission in a video?

Showcase heritage by incorporating historical footage, founder stories, or key milestones, connecting the company's past with its present mission.

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How can a video differentiate us from competitors based on shared values?

Differentiate from competitors by highlighting unique values, showcasing authentic employee stories, and demonstrating a genuine commitment to those principles.

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How can existing company assets be repurposed for a mission-focused video?

Repurpose existing assets like employee testimonials, internal presentations, or company footage to create a compelling mission-focused video.

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Where does a values-driven video fit within our marketing funnel?

Values-driven videos strengthen brand identity and attract talent, placing them at the top of the marketing funnel to influence brand perception and attract potential customers. Typical production timelines range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity.



The Real Business Impact of Values Videos


Businesses increasingly recognize that strategic advantage stems not only from innovative products or services but fundamentally from aligning operations with deeply held core principles and communicating this authenticity effectively. A Values Driven Company Video transcends simple promotion, becoming a potent strategic tool driving tangible results across key organizational areas. It translates abstract ideals into demonstrated actions viewers can connect with deeply, yielding quantifiable benefits well beyond simple reputation enhancement, impacting crucial metrics.

  • Firstly, they significantly boost employee engagement, fostering a stronger internal culture and reducing turnover by connecting individuals with the company's purpose and mission. Engaged employees are typically more productive and committed to shared goals.

  • Secondly, these videos cultivate customer loyalty, directly influencing purchasing decisions and transforming satisfied buyers into passionate brand advocates. By showcasing shared values and authentic commitment, they build powerful emotional connections that positively impact revenue and market share.

  • Furthermore, they effectively attract top talent, establishing a powerful employer brand in competitive markets. They resonate deeply with individuals actively seeking meaningful work and purpose-driven environments, streamlining the recruitment process and improving long-term retention rates.

  • Lastly, they build stakeholder trust, enhancing overall credibility and corporate reputation. Demonstrating ethical governance, social responsibility, and environmental stewardship positively influences investors, partners, and the wider public, helping secure long-term support and confidence in the business.


  • Harnessing video storytelling rooted in authentic values delivers a distinct competitive edge, fosters sustainable growth, and ensures organizational resilience within complex and evolving market landscapes. This strategic embrace of principles consistently yields enduring business value.


    Why Advids for Values Driven Company Video?


    At Advids, we understand the power of Values Driven Company Video to connect with your audience on a deeper level and inspire action. We specialize in crafting high-quality, original animations that showcase your company's values and resonate with your target market. Our unique blend of creative storytelling, cutting-edge technology, and a proven track record ensures your values are communicated effectively and authentically.

    Transforming Values into Visual Stories:

    Customized Values Driven Company Video Solutions: We tailor each project to your specific needs, whether you require explainer videos, character animations, or other formats, ensuring your values are at the forefront.
    Creative Storytelling Through Animation: Our talented team of animators and storytellers craft compelling narratives that bring your values to life and engage your audience emotionally.
    Cutting-Edge Values Driven Company Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that capture attention and leave a lasting impression.

    A Legacy of Excellence and Client Partnership:

    12+ Years of Proven Success: With over 3400 successful projects for diverse clients, we possess a deep understanding of effective video production across various industries.
    Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer have entrusted us to tell their stories and showcase their values.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, a testament to our creativity, talent, and dedication to client satisfaction.

    Collaborative Approach, Impactful Results:

    Collaborative Process: We work closely with you throughout the entire process, from concept development to final delivery, ensuring your vision and values are accurately represented.
    Strategic Communication: We prioritize clear and open communication to understand your needs, target audience, and brand identity, allowing us to create Values Driven Company Videos that truly resonate. Out of 3400 projects, we have created over 320 Values Driven Company Videos.

    Ready to unlock the potential of Values Driven Company Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Values Driven Company Video?


    A values-driven company video is a powerful tool that goes beyond traditional marketing to showcase the heart and soul of your company. It's an opportunity to connect with your audience on a deeper level by communicating your core values, your mission, and your vision for the future. It's about building trust, fostering relationships, and creating a sense of community around your brand.

    These videos can be used in a variety of ways, such as on your website, social media, and in presentations. They can help you attract new customers, retain existing ones, and build a strong brand identity.


    What do top Values Driven Company Videos have in common?


    Crafting a values-driven company video requires a strategic approach that authentically reflects your brand.

    Core Values Articulation - Use concise language, highlighting the values' impact on decisions and actions.

    • Target Audience Focus - Tailor the video's message and tone to resonate with specific audience needs and aspirations.
    • Narrative Storytelling - Employ a human-centric approach, focusing on relatable characters and emotional connections.
    • Employee Value Demonstration - Feature diverse employees, showcasing their contributions and passion for the company's mission.
    • Social Impact Showcase - Use visuals to quantify the company's positive impact, making it tangible and relatable.
    • Ethical Conduct Transparency - Showcase specific examples of ethical practices, building trust and credibility.
    • Client Success Testimonials - Use short, impactful quotes and visuals to highlight client satisfaction and results.
    • Workplace Culture Visualization - Show authentic moments of collaboration and camaraderie, reflecting the company's values.
    • Sustainability Commitment - Use data and visuals to demonstrate measurable progress towards environmental goals.
    • Action-Oriented Conclusion - Offer specific next steps, such as visiting a website or contacting the company.


    What makes Values Driven Company Videos effective?


    Exceptional values-driven company videos are a powerful tool for connecting with your audience on a deeper level. They are driven by a clear understanding of your target audience and their values. The effectiveness of these videos lies in their ability to tell a compelling story that resonates with viewers on an emotional level.

    A fundamental step to creating engaging values-driven company videos is to craft a narrative cases your company's values in action. This could involve highlighting customer success stories, showcasing employee experiences, or demonstrating your company's commitment to social responsibility.

    Methods for creating effective values-driven company videos often involve using a combination of storytelling techniques, visual elements, and calls to action. This approach aims to inspire viewers, build trust, and encourage them to engage with your brand.


    How long should your Values Driven Company Video be?


    Strategic video length maximizes impact by aligning content with viewer attention spans and marketing goals.

    Pre-production Considerations for Determining Video Length:

    • What values are showcased?
    • Who is the ideal viewer?
    • What story needs telling?
    • What message resonates most?
    • Which platform is the target?
    • What visual style is best?
    • How will the video connect?

    Values driven company video length guide

    Values Driven Company TypesVideo LengthUse CaseFunnel
    Animated Explainer60-90 secondsConcisely communicates core values using engaging visuals and a clear narrativeAwareness
    Live Action45-60 secondsShowcases employees in action, demonstrating values through authentic scenariosConsideration
    Customer Story90-120 secondsFeatures a compelling customer testimonial highlighting the impact of company valuesConversion
    Employee Spotlight30-45 secondsPresents an employee embodying company values, fostering internal and external connectionAwareness/Employee Engagement
    Behind the Scenes60-90 secondsOffers a glimpse into company culture, reinforcing values through authentic visualsConsideration/Brand Building


    How to create Values Driven Company Videos?


    Craft compelling values-driven company videos that resonate deeply with your target audience and powerfully communicate your brand's essence. This strategic approach ensures maximum impact and lasting engagement.

    * Define Audience - Deep audience research ensures targeted messaging and impactful visuals.

    • Purpose Definition - A clear objective guides creative decisions and maximizes video effectiveness.
    • Narrative Crafting - A strong narrative connects emotionally with viewers, showcasing values authentically.
    • Visual Style - A consistent visual style strengthens brand identity and reinforces core values.
    • Storyboard Creation - A detailed storyboard ensures a smooth production and cohesive storytelling.
    • Resource Securing - Securing the right resources ensures high-quality production and timely delivery.
    • Call to Action - A well-defined call to action drives engagement and encourages desired actions.
    • Footage Filming - High-quality footage enhances the video's overall impact and professionalism.
    • Video Editing - Effective editing creates a dynamic and engaging viewing experience.
    • Graphics Creation - Custom graphics enhance visual appeal and reinforce brand messaging.
    • Platform Optimization - Optimized videos reach wider audiences and maximize engagement.
    • Action Integration - Strategic call-to-action placement maximizes viewer response and conversion.
    • Channel Promotion - Targeted promotion ensures the video reaches the intended audience effectively.


    Reaching Your Target Audience Through Video


    Connecting with your audience through video goes beyond simply creating visually appealing content. It's about understanding their needs, speaking their language, and offering them value. Let's explore how to make your videos resonate deeply with your target audience.

    We've covered the technical aspects, now let's dive into the heart of audience engagement . Remember, creating engaging company videos is about building genuine connections.

    • Understand your viewer: Research their demographics, interests, and online behavior. For example, if your target audience is primarily on Instagram, prioritize short, visually-driven content.
    • Craft a compelling narrative: Instead of simply listing your values , tell a story that embodies them. Think about relatable characters and situations that will resonate emotionally. Values-Based communication videos effectively convey your brand's essence and build trust.
    • optimize for viewing experience: Consider where your audience watches videos and tailor your format accordingly. Ensure your video is mobile-friendly and accessible across different platforms.
    • Include a clear call to action: Guide your viewers towards the desired next step, whether it's visiting your website, signing up for a newsletter, or contacting your team. corporate identity video examples can inspire effective calls to action.

    By focusing on these key strategies, you can create videos that not only capture attention but also foster meaningful connections with your target audience. Company culture video examples and engaging company videos can provide further inspiration as you develop your own unique approach.


    Choosing the Right Video Style for Your Brand


    Crafting compelling videos goes beyond technicalities. Let's explore how to choose a video style that truly reflects your brand and resonates with your audience. Remember, it's about finding the perfect match between your message, your identity, and your viewers.

    We've covered the basics, now let's get creative. Think about what makes your brand unique. Are you playful and energetic, or sophisticated and professional? Your video style should mirror your brand personality. Check out creative company video examples for inspiration.

    • Consider your audience. Who are you trying to reach? A younger audience might respond well to fast-paced, visually-driven content, while a more mature audience might prefer a more thoughtful and informative approach.
    • Define your message. What story are you trying to tell? If you're showcasing your company culture, Company Culture Film Examples can offer valuable insights. For a powerful mission statement video, explore mission statement video examples to guide your narrative.
    • Explore different styles. From animation to live-action, each style offers unique storytelling opportunities. Authentic brand videos often combine different techniques to create a truly engaging experience.
    • Think practically. Consider your budget and timeline. A complex animation might require more resources than a simple live-action shoot.

    Choosing the right video style is a crucial step in creating content that connects. By considering your brand, audience, and message, you can create videos that truly resonate and achieve your marketing goals.


    Crafting a Compelling Narrative for Your Company


    We've covered the technicalities. Now, let's breathe life into your company's story. Crafting a compelling narrative isn't about scripting a sales pitch; it's about connecting with your audience on an emotional level . Think of it as weaving a tapestry of values, experiences, and aspirations that resonates deeply with your viewers. High-quality company video examples often demonstrate this human-centric approach .

    Imagine watching a video that doesn't just tell you about a company's sustainability efforts but shows you the passionate team behind it, the tangible impact on the community, and the inspiring vision for a greener future. That's the power of narrative.

    By focusing on these key elements, you can transform your company videos from mere presentations into powerful storytelling experiences. Remember, a compelling narrative is the key to unlocking genuine audience engagement and building lasting connections.


    Showcasing Your Company Culture Through Video


    Let's dive into showcasing your company's unique culture through video. Remember, authenticity resonates. We want to create videos that don't just tell, but show – capturing the essence of your workplace, the energy of your team, and the values that drive you. Think less corporate presentation, more behind-the-scenes documentary. Looking for inspiration? Explore corporate video examples that showcase authentic company culture.

    Effective company videos go beyond showcasing perks; they reveal the heart and soul of the organization. Capture candid moments of collaboration, celebrate team wins , and let employee personalities shine. Showcase employee stories, highlighting their passions and contributions. Demonstrate your company values in action , not just in words. For compelling narratives, check out brand story Video Examples that demonstrate the power of storytelling.

    • Weave a narrative: Instead of listing facts, tell a story. Show how your culture impacts daily life, projects, and interactions.
    • Highlight diversity and inclusion: Represent the diverse voices within your company, showcasing different perspectives and experiences.
    • Use music and visuals strategically: set the tone and evoke emotion through carefully chosen music and visuals.
    • Encourage interaction: Ask questions, run contests, and create opportunities for viewers to engage with your content.

    purpose-driven video examples can inspire you to connect with your audience on a deeper level. By focusing on authenticity and human connection, your company culture videos can become powerful tools for attracting talent, engaging customers, and building a strong brand identity. Remember, it's about sharing your story, not just selling your product.


    Highlighting Your Brand Values in a Video


    Let's explore how to truly highlight your brand values in videos, creating content that resonates deeply with your audience. Remember, it's not just about showcasing what you do, but why you do it. Authenticity is key. Let your values shine through by weaving them into the very fabric of your video's narrative.

    Think about your favorite brands. What makes their videos stand out? It's the genuine connection they create by showcasing their values in action. We can achieve the same by focusing on a few key strategies.

    • Show, don't just tell: Instead of simply stating your values, demonstrate them through compelling visuals and real-life examples. Imagine a sustainability initiative brought to life through images of your team planting trees or partnering with local communities.
    • Feature your team's passion: Showcase the people behind your brand. Highlight their commitment to your values, letting their enthusiasm shine through. This human touch creates a powerful connection with your audience.
    • Craft a relatable narrative: Weave your values into a compelling story that resonates with your viewers. Think about relatable characters and situations that embody your brand's essence. Looking for inspiration? Check out professional company video examples that effectively showcase brand values.
    • Choose the right style: From animation to live-action, each style offers unique storytelling opportunities. Select the style that best reflects your brand personality and resonates with your target audience. Explore Inspirational Business Videos to discover creative ways to showcase your brand values.

    By focusing on these strategies, we can create videos that not only inform but inspire. Remember, the best company videos are those that connect with viewers on an emotional level, leaving a lasting impression. For more inspiration, explore Mission-Driven Video Examples.


    How values driven company video examples are curated?


    We dove deep into values driven company videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic values driven company videos showcasing real-world impact .
    2.Diversity Showcasing diverse visual styles , industries, and company cultures for inspiration.
    3.Engagement Analyzing audience response , emotional connection , 10-second litmus test.
    4. visual design Evaluating aesthetics, clarity, effectiveness of visuals.
    5. narrative structure Assessing storyline clarity , flow, message effectiveness .
    6.Values Integration Examining how effectively the video integrates and communicates core company values.
    7. authenticity and impact Determining the video's authenticity and its potential for positive impact.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention .

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Employee Story Videos
    2. social impact showcases
    3. mission and vision statements
    4. founder story videos
    5. culture and values overviews

    0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, values driven company video examples 2024, n=13636 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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