How Much Does 2D Promo Video Production Cost In 2025?
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2D Promo Video Pricing
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Join the 3,400+
trusting Advids to elevate your brand with compelling 2D promo videos.
Many providers rely on generic templates. That’s not how we create at Advids.
Key Takeaways
- 83% of businesses are happy with the return on investment (ROI) they receive from videos.
- 37% of businesses use a data-driven strategy for their videos.
- 62% of businesses plan to increase spending on 2D promo videos in 2025.
- 18% of businesses are willing to experiment with new video formats
- 49% of businesses say they're currently using, or are open to using, a video production agency for their video production.
Factors
What factors influence the cost of 2D promo video creation?
Understanding the factors that influence 2D promo video costs empowers you to make informed decisions. Let's break down the key elements that can affect your budget, enabling you to plan effectively and maximize your investment.
Primary Factors:
1. Video Length: A longer 2D promo video, say three minutes versus one, requires more animation and production time, directly impacting the cost.
2. Video Design Complexity: Intricate designs and detailed animations in your 2D promo video, like complex character rigs or elaborate backgrounds, require more skilled artists and time, increasing the overall cost.
3. Video Production Scope: Extensive pre-production for your 2D promo video, including in-depth storyboarding, script revisions, and complex animatics, adds to the project's timeline and budget.
Secondary Factors:
4. Scriptwriting & Storyboarding: A compelling script and detailed storyboard for your 2D promo video are foundational, but revisions and rewrites can add to the overall cost.
5. Voice-over Talent Selection & Direction: Professional voice-over artists for your 2D promo video bring your story to life, but their experience and expertise come at a price.
6. Music Licensing Fees: The right music sets the tone for your 2D promo video, and licensing fees for high-quality tracks can vary significantly.
How to optimize 2D promo video creation budget?
Managing your 2D promo video budget requires understanding these 6 factors, which can influence cost by as much as 40%. A well-structured budget helps create engaging videos without overspending. Ready to plan? Engage a video production agency early on and allow them to tailor a quote to your specific needs, ensuring optimal results. Remember, 37% of businesses already leverage data-driven creative for their videos—join them by making informed decisions.
Our simple budgeting guidelines are:
Define Must-Haves: What core elements are essential for your 2D promo video?
Collaborate Early: Work with your agency from the outset to align creative vision and budget.
Explore Options: Discuss alternative approaches that can save money without compromising quality.
How to get exact budget for your 2D promo video production?
Start by clearly defining your objectives and gathering information. Proactive communication with potential agencies is key to securing an accurate and tailored budget. What are your next steps?
Engage with agencies by providing a detailed brief, including reference videos and a clear outline of your objectives for the 2D promo video. This clarity helps agencies understand your vision and provide accurate quotes. 49% of businesses are open to using a video production agency—take advantage of their expertise. Here's a streamlined workflow:
Share Your Vision: Provide 1-2 reference videos, a brief outlining your objectives, and a video outline.
Scope of Work: Request a detailed scope of work, including milestones, payment terms, revision flexibility, and potential future video updates. This clarity can affect the cost significantly.
Premium Extras: Inquire about any premium extras included in the package, such as expedited delivery or additional revisions.
Client Input: Understand the level of creative input expected from you. Clear expectations can save money and time.
Negotiate Value: Discuss potential discounts for long-term partnerships or project-specific offers. Don't hesitate to ask for a special price—18% of businesses are willing to experiment with new strategies, so explore your options. Is negotiation key?
Remember, 83% of businesses report a positive ROI from promo videos. Investing wisely in your 2D promo video production can yield significant returns.
Overall average cost of 2D promo video
The average cost of a 60-second 2D promo video is $3,213, with prices ranging from $1,000 to $16,000.
Geographical spending on 2D promo video production -
Companies types and their 2D promo video budgets -
With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 15% compared to previous year. Returning clients expect to get the same quality of 2D promo videos at a discounted price of 28% to 33% on average.
Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.
2D Promo Video Pricing List
Let's break down the various 2D promo video styles and their respective costs to help you plan your next marketing campaign. We'll cover production scope, use cases, ideal length, common video elements, expected timelines, and pricing for each style.
Below is average per minute pricing
1. Animated Icons + Text Pricing: $1,100 - $2,000
* Use Cases: Product Feature, Service Highlight, Quick Tip, Brand Awareness, Social Media Ads
* Ideal Length: 6 seconds, 15 seconds
* Video Elements: Icons, Text Animations, Transitions
* Production Timeline: 1-2 weeks
2. Minimalist Motion Graphics Pricing: $1,500 - $2,500
* Use Cases: Logo Reveal, Abstract Concept, Event Promo, Product Demo, Website Background
* Ideal Length: 15 to 30 seconds, 60 seconds
* Video Elements: Shapes, Lines, Basic Animation, Color Transitions
* Production Timeline: 2 weeks
3. Flat Illustration + Animation Pricing: $2,000 - $4,000
* Use Cases: Process Explanation, Storytelling, Educational Content, Product Showcase, App Demo
* Ideal Length: 30 seconds, 60 seconds
* Video Elements: Characters, Backgrounds, Objects, Limited Animation
* Production Timeline: 2-3 weeks
4. Animated Infographic Pricing: $2,500 - $4,500
* Use Cases: Data Visualization, Statistical Reports, Survey Results, Research Findings, Complex Information
* Ideal Length: 60 seconds, 2 minutes
* Video Elements: Charts, Graphs, Data Points, Animated Transitions, Icons
* Production Timeline: 3-4 weeks
5. Whiteboard Explainer Pricing: $3,000 - $5,000
* Use Cases: Onboarding, Feature Highlight, Problem/Solution, Tutorial, Training Video
* Ideal Length: 30 seconds, 2 minutes
* Video Elements: Hand-drawn Animation, Simple Characters, Text Overlays
* Production Timeline: 3-4 weeks
6. 2D Walkthrough Pricing: $5,000 - $7,000
* Use Cases: Software Demo, Product Tour, Virtual Tour, Game Tutorial, Property Showcase
* Ideal Length: 2 minutes, 3 minutes or longer
* Video Elements: Detailed Environments, Character Animation, Camera Movement, Screen Capture
* Production Timeline: 6-8 weeks
How much does 2D promo video production cost?
Ever wondered how much a high-quality 2D promo video *actually costs*? In our experience, 2D promo video production typically ranges from $1,100 to $7,000 for a one-minute video. A radical thought: the most expensive option isn't always the best. A well-crafted, shorter video can often outperform a longer, less engaging one. Quality over quantity reigns supreme. Choosing the right format is key—a minimalist motion graphics video might cost between $1,800 and $3,800, while a flat illustration and animation style could fall within the lower end of the spectrum. Most packages include scriptwriting, voiceover, music licensing, and revisions. We often see tiered packages—basic, standard, and premium—offering varying levels of service. Remember, 83% of businesses report a positive ROI from promo videos. Costs can vary based on video length, complexity, and talent fees. A 15-second video might be sufficient for a quick product demo, while a 60-second video allows for deeper storytelling. Custom production means your video is tailored to your specific needs and brand, maximizing its impact compared to generic templates.
How does 2D promo video creation pricing work?
When comparing quotes, don't just look at the bottom line. Evaluate the level of expertise offered by each production team. A more experienced team might command a higher price, but their skills can translate into a more effective video. Compare apples to apples, considering not just price but also the team's experience and the quality of their portfolio. One often overlooked factor is the inclusion of value-added services. For example, if you're considering an Animated Infographic video, does the quote include custom illustrations and data visualization, or are those extra? Align your pricing research with your video goals. If your goal is brand awareness, a shorter, visually striking video might suffice. If you're aiming for conversions, a longer, explainer-style video might be more effective.
Data roundup
Do you plan to increase or decrease video content budget?
71%
Increasing
Source: Advids
17%
Decreasing
Source: Advids
12%
No Change
Source: Advids
What is the average pricing range for custom 2D promo video creation?
For truly custom 2D promo video creation, consider a 2D Software Walkthrough. This style requires meticulous animation and screen capture, showcasing your software's functionality in a compelling way. This level of customization is ideal when you need to demonstrate complex processes or highlight unique features. Truly custom videos, like software walkthroughs, typically fall within the $4,500 to $6,000 range for a one-minute video, reflecting the increased production effort and specialized skills involved. This investment is justified when your goal is to educate your audience and drive conversions through a detailed demonstration of your product's capabilities.
What is the estimated cost range for a 60 seconds 2D promo video?
A 60-second 2D promo video generally costs between $1,100 and $7,000. Negotiate value, not just price. Ask for multiple versions with different calls to action or aspect ratios to maximize your reach across different platforms. Sixty seconds offers ample time to tell a compelling story. Consider including versions tailored to specific user personas with minor edits. For example, an Animated Icon + Text video can be highly effective in delivering concise messages within 60 seconds, allowing for dynamic visuals and engaging typography to capture attention and convey key information quickly. This approach allows you to target different segments of your audience with a single video, maximizing its impact and potential ROI.
Data roundup
Are you happy with the quality vs cost of your current video creation agency?
84%
Yes
Source: Advids
8%
No
Source: Advids
8%
Not applicable
Source: Advids
What are your costs for different 2D promo video production types
How should we select the optimal 2D promo video production method given budget constraints? Creating 2D promo videos ourselves using DIY software, commissioning a freelancer, establishing an in-house team, or collaborating with a basic video agency or specialized 2D promo video production agency can vary depending on project scope, which typically costs around different price points. We'll examine each option's benefits and drawbacks.
| Production Type | Pros | Cons | Pricing Range |
| DIY Software | Cost effective, Full control, Flexible timeline, Experimentation | Time consuming, Requires skill | $ 40 to $ 220 |
| Freelancer | Cost effective, Specialized skills | Limited availability, Narrow expertise, Project delays | $ 500 to $ 2,000 |
| In-house Team | Brand consistency, Direct communication, Quick turnaround | Higher overhead, Requires management | $ 1,000 to $ 4,000 |
| Basic Video Agency | Professional quality, Equipment access, Diverse skillset | Less specialization, Potential communication issues | $ 800 to $ 2,500 |
| 2D Promo Video production Agency | Expertise, High quality, Dedicated team, Efficient workflow | Higher pricing | $ 1,000 to $ 7,000 |
How much does it cost to hire a professional 2D Promo Video production agency?
Is agency pricing a mystery? In our experience, hiring a professional 2D promo video production agency typically costs between $3,100 and $5,100 for a one-minute video. A radical thought: view this investment as securing a long-term, ongoing content solution partner, not just a one-off expense. We recommend thoroughly reviewing agency portfolios and Google Reviews to gauge their expertise. Comparing proposals from at least three agencies ensures you're comparing apples to apples. Don't just focus on the price tag; prioritize production quality, responsiveness, and a shared creative vision when shortlisting potential partners. This approach helps ensure you find the perfect fit for your brand and budget. A benefit of working with an agency is their ability to handle the entire production process, from concept to completion, freeing up your time and resources.
How much does freelancers cost to create 2D Promo Videos?
How reliable are freelancers? While freelancers can be 30% to 70% cheaper than agencies, typically ranging from $900 to $2,100 for a one-minute 2D promo video, managing the project effectively becomes crucial. A radical thought: a skilled freelancer with a proven track record can be a valuable asset, especially for smaller projects. We've found that freelancers often charge hourly rates, varying between $30 and $70 depending on their experience and location. However, they might lack the comprehensive pre-production and research capabilities of a full-fledged agency. If you choose this route, ensure clear communication and milestones to keep your project on track. A benefit of working with a freelancer is the potential for more personalized attention and a collaborative creative process.
How much does DIY cost to create 2D Promo Videos and their limitations?
Is DIY video production worth it? While we generally recommend professional services, DIY platforms like VideoGen ($220/month) and Animoto ($40/month) offer accessible options. A radical thought: even with DIY, a well-defined goal and the right template are essential for success. We suggest focusing on a solid narrative, leveraging AI content research tools for scriptwriting, rather than relying solely on text-to-video prompts. Test your DIY videos with a small audience first to gather feedback on quality and engagement before wider distribution. A benefit of DIY is the potential cost savings, but it requires a significant time investment and may not achieve the same level of polish as professional production.
FAQs about 2D promo video production costs
Get answers to common questions about the cost of 2D promo video production below!
How much does 2D promo videos creation cost in 2025?
On average, 2D promo videos production cost $1,100 to $7,000 per minute. Early-stage startups often spend under $1,900 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.
Source Data
| Cost | % of marketers |
| $1,100 - $1,700 | 19.97% |
| $1,701 - $2,500 | 20.17% |
| $2,501 - $4,000 | 33.57% |
| $4,001 - $5,000 | 15.29% |
| $5,001 - $7,000 | 4.84% |
| More than $7,000 | 6.16% |
How much is higher pricing relevant to higher 2D promo videos quality?
Higher pricing is directly related to higher quality (68% of respondents). And (22% of respondents) think cost increase does not guarantee a great output always for 2D promo video.
Source Data
| Cost | % of marketers |
| High Price is equal to High Quality | 68% |
| High Price sometimes get High Quality | 22% |
| Low Price can get High Quality | 10% |
What budgets should be allocated for 2D promo videos production for the entire year?
Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating 2D promo video content for the first time plan to spend less than $7,000 in 2025.
Source Data
| Budget | % of marketers |
| $4,000 - $6,000 | 19.97% |
| $6,001 - $10,000 | 35.17% |
| More than $10,000 | 44.86% |
What factors can significantly increase the cost of a 2D promo video?
Video length, complex animation, character design, professional voiceover, and multiple revisions are major factors that can increase the overall cost.
What is a reasonable budget for a high-quality 2D promo video?
A reasonable budget would fall between $1,100 and $7,000, depending on your specific needs and the chosen production method.
How can I reduce the price when working with a 2D animation studio?
Explore options like shorter videos, simpler animation styles, providing a pre-written script, or using royalty-free music to lower the price.
Does the pricing of a 2D promo video include things like scriptwriting and voiceover?
Pricing structures vary; some studios include these services in their quotes, while others may charge separately for them. Always clarify beforehand.
Where can I find more information on average pricing for different styles of 2D animation?
Resources like industry blogs, online forums, and portfolio websites of animation studios often provide insights into pricing for various animation styles.
